Apr 272020
 

After more than a decade of sampling rums from around the world, Martinique remains one of those islands to whose myriad distilleries I keep returning. Yet sometimes, when I remark on my liking for them, it’s a 50-50 chance that people wonder what I’m talking about (or why). But no list of Key Rums could possibly be complete without examples from that island, and the real issue is not so much that there has to be one (because there are many worthy candidates), as which it could possibly be and which one to start with when there’s so much choice available. 

What I believe gets in the way of agricole rhums’ wider understanding and acceptance – especially in the USA – is a combination of price, low cost tabletop rum dominance (like Bacardi), that crazy distribution system they have over there (and an equally silly one in Canada), and a general unfamiliarity with the taste. These issues lead to a lack of experience with agricoles as a whole, a dissatisfaction with the (slightly higher) price, and that oft repeated sniff-and-grumble, about how they all seem to be the same. 

In response I usually point to Neisson, with that subtle, oily, oddly tequila-like profile of its rhums, or Saint James’s pot still white. And such rhums exemplify what I like about the wide, wild variety to be found on Martinique – Neisson, as described, Clement with its classical clean and almost austere profiles, and the solid and romantic quality of Saint James. There are others I’ve enjoyed over the years, of course – Trois Rivieres, Depaz, La Favorite, and others – but when casting around for the first candidate from Martinique to include as a Key Rum, it was to these that my mind turned, and eventually at Saint James that it halted.

Saint James makes four rums as part of its regular aged lineup: the 7, 12 and 15 year old aged rums, and the white Fleur de Canne.  They make many others – millesimes, special editions, XOs, etc, (and we should never forget that amazing pot still white which will remain a perennial favourite of mine) – but for the person who wants to dive in to an appreciation of the distillery’s heart, certainly the four regulars I mention deserve to be tried first, and for the price, I think they offer among the very value-for-money “suitcase rums” anyone could ask for. And when one has to somehow chose among them for the best intersection of utility, taste, price, quality and enjoyment, I believe, in my heart, that the Saint James 12 Year old is the one to get.

To some extent, it has a lighter nose than the luscious 7 year old we looked at recently (though both are made on a creole still from cane juice, and are of the same strength, 43% ABV, similarly aged in ex bourbon casks), and it seems a little more precise, more dialled in, each note clear and distinct.  There is the same deep fruity notes of ripe mangoes, peaches, vanilla, ripe cherries, and a prune or two. It manages that peculiar trick of smelling slightly sweet without actually presenting as cloying or overripe.  Indeed, lighter hints of flowers and white, watery fruit come out to balance the fleshy fruits very nicely with guavas and pears, to which, after some time, one can sense honey and wax and a dusting of coffee grounds.

The palate follows along from this profile, mixing light and deep tastes in a not-too-sweet and juicy parade of mutually supporting flavours: dried fruits, raisins, grapes, guavas, ripe apples and prunes. The secondary, clearer notes of flowers and aromatic tobacco integrate well with the darker ones, providing a little bit of each, nothing in excess.  In the review of the 7 year old I remarked that the grassy lightness we associate with agricole rhums was almost completely absent – here, it starts to be somewhat more evident, though still in the background and its real moment in the sun comes at the close: this ends the tasting with a surprisingly long, fruity and dry aromatic finish that somehow doesn’t brake the experience so much as goose the accelerator mischievously one last time, just to show you it can.

This is a rum that is a step up from the 7 year old but also, something of a different one. The extra ageing showed its influence, the blend is a bit better – actually, I’d love to see what a few extra points of strength might achieve with this thing.  But never mind.  It is a really good dram and the only surprise about it is why it’s not better known. What the 12 year old does so well, is press all buttons of our appreciation simultaneously.  The Coeur de Chauffe white is the most original rum of its kind Saint James makes (in my opinion at least); the 15 is the best in overall quality and taste, and the 7 year old is good quality for money since it’s also the cheapest….but it’s just that the 12 does them all so very well, at a level high enough to make it a must-have. 

You see, it’s in aggregate of the things we look for, that it comes into its own:  good enough to sip, distinct enough to mix, affordable enough to buy, and all-round good enough to give as a gift without shame or apology (or to keep, for the same reasons). By making this rum, Saint James takes agricoles in an interesting, slightly offbeat and distinctive-to-the-distillery direction, and demonstrates that with skill and experience and perhaps just the simple delight in making rhum, that high-grade magic for the masses can be made in a way that doesn’t break the bank.  Any rum that can do all these things at once is a keeper…and a Key Rum for sure. 

(#721)(85/100)

Mar 252020
 

Rumaniacs Review #112 | 0714

Bought at an auction for curiosity and an interest in old rhums, it was dated in the listing to the sixties or seventies, and because of its association with two other (Bardinet) bottles from Martinique, it was also deemed to be from there (the info was provided by the seller, so it strikes me as reasonable). 

The address given on the label is now a modern building which houses a Hermes shop, and one of the only clues that an online search provides is a 1906 listing from the Milan International Exhibition, which notes Vernhes of Pantin (which is in Paris) as dealing with liqueurs; they used to make some low-proofed cocktails-in-a-bottle under the brand name Paquita. It doesn’t seem to exist any more.  Probably a merchant bottler than, or a shop with a few personalized bottlings and creations of its own. (The other name on the label, L. Ruel of Poitiers, is a printing establishment dating back to 1854 and still in business today).

Colour – Amber

Strength – 40%

Nose – There’s a robust wine-like aroma to the whole experience here. Dark re or black grapes, very ripe, plus cherries. I think its provenance in the French islands is likely accurate because the crisp snap of green apples and subtlety of light fruits points that way.  But if so, pre-AOC (of course) – there’s bags of dark fruit going off, and a sort of counterpoint of rottenness that reminds me of both grappa and (please bear with me) the musky sharpness of burning mosquito coil.

Palate – It’s faint and thin (par for the course for a standard strength rhum) and crisper and clearer…cleaner is as good a word as any. Tastes of tart white fruits and apples, ginnip, soursop and sour cream. I liked the softer tones that came in after a while – flambeed bananas, blancmange, red wine, iodine and something sulkier and unripe balancing it off. But still too weak to seriously appeal

Finish – Warm, dry, wine-y, some grapes and fruits, unexceptional in every way.

Thoughts – Overall, it’s like a rich and deeply-fruity modern agricole, and if it was made today I’d say it was from Guadeloupe.  Impossible to tell now, though, which is highly frustrating for any who like deep diving into these things. We’re going to see lots more of such obscure bottlings soon, as records get lost or destroyed, and the owners’ descendants or inheritors or lawyers sell them off. 

(80/100)

Mar 232020
 

Photo (c) Excellencerhum since mine turned out to be useless

If I had a single regret about tasting this exceptional cask strength millésime rum from Trois Rivieres which was distilled in August 2006 and bottled eight years later, it’s that I neglected the opportunity to find and try the single cask version of the same vintage.  That one was bottled at 43% while the cask strength I was trying here was more than ten points higher, and it would have been fascinating to see how they ranked against each other.

Yet even without that comparison, there’s no doubt when you put together a range of variously aged agricoles (as I had the opportunity to), the Trois Rivieres Millésime 2006 is going to be right up there in the rankings when the dust settles and the arguments are over. Not just because of its strength, which is spoiling-for-a-fight-strong 55.5% ABV, but because of excellence of its assembly. Trois Rivières has made one of the best indie agricole bottlings ever (the Chantal Comte 1980), and here, for themselves, they have done something almost as good.

The Trois Rivières Brut de fût Millésime 2006 (which is its official name) is relatively unusual: it’s aged in new American oak barrels, not Limousin, and bottled at cask strength, not the more common 43-48%. And that gives it a solidity that elevates it somewhat over the standards we’ve become used to. Let’s start, as always, with the nose — it just becomes more assertive, and more clearly defined…although it seems somehow gentler (which is quite a neat trick when you think about it). It is redolent of caramel and vanilla first off, and then adds green apples, tart yoghurt, pears, white guavas, watermelon and papaya, and behind all that is a delectable series of herbs – rosemary, dill, even a hint of basil and aromatic pipe tobacco.

That’s all fine, but agricole aromas are usually a cut above the norm anyway – I’d have been disappointed if I was displeased. What really distinguishes the 2006 – the year was apparently a very good one – is the palate.  It’s a smorgasbord of macerated fruit (apricots, papaya, pineapple and apples), some light but clear florals, crushed hazelnuts, honey … and marshmallows. It all comes together in a delectable combo of sweet, crisp and mellow tastes that almost demands to be had neat — and all this time, the profile continues to be rock-solid rather than sharp or clawing, going right down the line to the fruity, tart, citrus-y finish with its last fine dusting of coffee grounds, crushed nuts and vanilla.

How they developed and assembled it in such a way that the high ABV was completely tamed and smoothened out without losing any of its force, is a mystery.  The balance and complexity harmonize well, it’s tailor made for a late night sip and it encourages rhum appreciation. It’s unlike the rhum we looked at last week, even an opposite: the La Mauny was a low-rent starter rhum made to accompany cheerful and noisily boisterous back-alley socializing, while the 2006 demands somewhat more reflection and is, perhaps, better for that purpose. But to cut a long summary short, I’m just and simply impressed, and maybe I should stop writing, go out there, buy another one, and share it with my domino-playing squaddies. Because I’m pretty sure they’d quaff this one by the glassful.

(#713)(86/100)


Other Notes

  • There are two variations of this Millésime: the 2006 Private Vintage (45%) and the 2006 Single Cask (43%). Entrhums out of Belgium sampled them here (French). Seems like I’m not the only one to really like Trois Rivières.
  • My personal opinion is that this is not quite as good as the TR 1986, but a smidgen better than the TR 1975
Mar 192020
 

Staying with some of the lesser-known agricoles I’ve delayed writing about for far too long, let’s talk about La Mauny for a bit. This is one of the larger establishments on Martinque, and now owned by Campari, which bought both it and Trois Rivieres in late 2019, ending nearly three hundred years of (various) families’ or witless conglomerates’ control over it. That history is a bit lengthy, so I’ll put it at the bottom and dive right in to the main schtick.

The La Mauny distillery remains one of the largest in Martinique, both for its planted cane area and for its production. Each year, it grinds around 30,000 tonnes of sugar cane , more than half cut by hand, to produce three million liters of agricultural rum. The Heritage 1749 – that date refers to the estate’s founding – is, for all its grandiose titling, something of an entry level rhum, not one of the heavily aged, much-fussed-over badasses that establishes a candidacy for a rhum-halo. It’s 40% ABV, column distilled from cane juice, aged between one and two years in French oak and then given three months in porto casks for a bit of finishing.

Whatever the porto influence was, it didn’t make itself known on the nose, at least not noticeably. The whole thing was relatively mild, and displayed very musky, earthy, loamy initial scents at the beginning…gradually there were replaced with vanilla, caramel, and deep dark fruits, mostly plums and overripe prunes.  The crisp and light grassiness of the sort of agricole rhum with which we are more familiar, was almost entirely absent at this stage, but I had to admit…it surprised me (and that doesn’t happen all that often these days).

Okay so, on to palate.  Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad.  Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundness – the two years of ageing had some effect, just not enough to sand off everything that rasped, and additional hints of red grapes, wine and nuttiness showed the porton had done its thing about as well as could be expected. As for the finish, meh – short, slightly sweet, lemon meringue pie, some vanilla, a flower petal or two…and a dark wet earthy aftertaste, very mild, very faint, that took me back to the nose.

To be honest, it’s not really very interesting.  The Porto finish saves it somewhat from being a bore and a dismissive “it’s just another rum” remark.  But even so, I doubt it’ll ever be asked for by name in some upscale joint or to fill out the edges of a home bar. To me, it’s very much like that King of Diamonds rum DDL used to make: a cheap working man’s blue-collar friend, meant to be had in the village or a cheap back-alley cafe with ice, laughter, dominos…and to wash down rough conversations about life, not meandering discussions about the esoteric meanings of Balzac or Baudelaire. That might be a little esoteric for an explanation of how I perceive this young rhum, but it encapsulates what I think of it perfectly.

(#712)(80/100)


History

La Mauny was founded in 1749 when Ferdinand Poulain, count of Mauny (in northern France), acquired the estate via an advantageous marriage to the daughter of a local planter, and established a refinery there. In 1820, with Martinique becoming more important to France after the loss of St Domingue (Haiti), La Mauny invested in a still and began agricole production.  Unfortunately, consistency of ownership proved elusive – a pattern that would not significantly change for the next centuries – and the estate passed through several hands over the succeeding generations because of poor management, financial or production difficulties, or familial squabbles. At various times the Code and Lapiquonne families held ownership, and although the family of Tasher de la Pagerie, whose daughter Josephine married Napoleon, expressed an interest, negotiations fell through.

In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group.  The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.

The musical chairs of acquisition and disposal, however, were not over. In 1994, Martini and Rossi sold BBS the Trois Rivieres Distillery, where the enormously popular Duquesne rum was also made (note that in 1953, the Marraud de Grottes family who owned Duquesne, bought Trois Rivieres, not the other way round – they then sold to M&R). BBS kept Duquesne and the Trois Rivieres distillery going until 2003, when they closed it and sent its column stills to La Mauny, where TR rhum continues to be made. 

The BBS Group was subsequently bought by the Reunion sugar refining company Quartier Francais in 2007, but they let it go again in 2010 to Tereos (previously Beghin-Say) – all these companies dealt mostly in sugar, but had nothing to do with the spirits industry.  Tereos sold the BBS division and its brands in 2011 to la Martiniquaise, whose speciality was spirits and where the fit was better. But this created a problem, since La Martiniquaise already owned the Saint James, Dillon and Old Nick brands and producing estates, and getting ownership of BBS would give them control more than 60% of rhums produced in the French Islands.  The Competition Authority therefore mandated that La Martinquaise divest part of their portfolio, which they did by selling on BBS to the Cyrille Chevrillon Group (who again, had absolutely nothing to do with rhum – they were into pharmaceuticals, insurance, flowers and printing, for example). The story stops (for now) in 2019, when the Campari Group announced the acquisition of the Trois Rivières, Duquesne and La Mauny brands, for $ 60 million, which is where things lie for the moment.

Sources:


Other Notes

Admittedly, this is something of an obscure rhum and the only other review I found was from that undiscovered treasure of a Japanese site, Sarichiii, run by one of the few ladies in the rum blogosphere.  There is a single notation in Rum Ratings with a score of 3/10, which I’ll include for completeness, but not because I think it’s a review.

Mar 162020
 

With all those distilleries dotting the landscape of Martinique, one could be forgiven for thinking there’s rather little to chose among the agricoles they make aside from canny marketing. I used to think so myself, until I began to amass an ever-increasing series of tasting notes and memories on these rhums from the myriad estates, and realized that there are indeed noticeable points of difference between any one and any other.  And that’s not just between the distilleries, but among the various expressions issued from the same one, as well. 

Saint James is a good example of this, with their pot still white being a world away from their 7 year old; there are the various Neisson or Bally releases, and another is La Favorite, with their dissimilar pair of the Cuvée Privilège and Cuvée Spéciale. All the others follow similar trajectories of quality and variation

But these are perhaps bad examples. They are good rums, prestige rums, aged a bunch, known as special. At the same time, down by the docks, at the layman’s end of the spectrum for everyday hooch, lurks the La Favorite Coeur Ambrė — a cousin to their Rhum Vieux we looked at some years back and similar to most entry-level offerings usually ignored by the cognoscenti but snapped up by the unpretentious and had just so.

The Ambrė is cheap, it lacks any sort of serious pedigree (18 months ageing, 45% ABV), and you’d think there’s nothing to distinguish the humble Martinique-made, AOC-compliant rhum from any other bottom-feeding prole-supplying ambre out on the market made by the other maisons on the island. 

Well…yes. But don’t rush too quickly past this young rhum from la Favorite just yet, because I think that for what it is, it’s not half bad. Just take a sniff at it: the nose is sharp and a bit unrefined, yet remarkably clear for something so young – it has some herbs, some citrus, it’s a shade musty and dry, and also presents a nice amalgam of vanilla, cereals, rye bread and gruyere.

You are, admittedly, met with something of a blast of the pepper shaker when you taste it. Stay with it and it evens out nicely – there’s sweet and salt, crushed almonds and walnuts, musty rooms in need of dusting, straw baskets, and fresh cut lumber/  Quite a bit for something so young, I’d say, and that’s not even all – you get some herbals, grass, florals and light oakiness as well. Plus a twist of lemon zest. All of this concludes with a sharp and unrefined finish of grass, green apples and grapes, some bitter chocolate – it’s too ragged and jagged, though, which shows its youth and kind of messes up the good stuff that came before.

Overall, it needs some further ageing to be appreciated as a drink in its own right and since La Favorite has a few others up the value chain, they make no bones about relegating it as low-end  cocktail fodder. But I submit that it does possess a certain crisp liveliness, an unanticipated quality which its price and appearance don’t entirely convey. Admittedly, there aren’t a whole lot of tastes running around begging to be noticed, and the complexity is pedestrian at best. What I like is that it never pretends to be other than what it is, and those notes that were discernible are reasonably well-defined, mesh decently, and provide an interesting experience. For an agricole rhum less than two years old and costing in the forty-buck range, that’s hardly a disqualifier. In fact, I think it’s something of an achievement.

(#711)(80/100)


A quick history:

La Favorite is a small family owned distillery in Martinique which has an annual rum production of around 600,000 litres. The original sugar plantation was initially called “La Jambette” for a small adjacent river, and was renamed La Favorite in 1851 when Charles Henry acquired it, and subsequently installed a distillation apparatus and began making rhum; anecdotes refer to the islanders calling it their favourite rhum, or Napoleon himself remarking it was his, but who knows. The company ran into financial difficulties in 1875 (maybe this was due to the establishment of the French 3rd Republic, and the defeat of the monarchists whom the planters supported, but that’s outside the scope of this brief bio).  

Somehow the plantation limped along until 1891 when a hurricane did so much damage that the whole operation was shut down for nearly twenty years. Production recommenced in the early 20th century (1905 per the website, though other sources say 1909) when Henri Dormoy bought the company from Mr. Henry and added a railway line through the plantation.  The boost given by the first world war allowed La Favorite to become truly commercially viable and it has been chugging along ever since, still using steam powered distillery apparatus, hand-glueing the labels to the bottles, and manually applying the wax over the top. Since 2000 when Henri’s own son Andre (who had bought the shares of the distillery from the other family members) died, his son Paul Dormoy has run the show there, and was joined in turn by his own son Franck in 2006, making it one of the few family owned establishments remaining on the island.

Mar 092020
 

In a time of exploding visibility of masterful ladies in the rum world – Joy Spence, Maggie Campbell, Trudiann Branker, Karen Hoskins, Dianne Medrano, and so many others – it’s good to also remember Chantal Comte, who bottled her first rum in 1983 (it was a Depaz, and possibly even this one, though I’m still tracking that down), who has fiercely and doggedly stuck with her first love of the French islands’ rums in all the years from then to now.  She is, in my opinion, along with Tristan Prodhomme, one of the undiscovered treasures of the indie bottling scene. 

Yet her rhums remain peculiarly elusive: it’s rare to find a review of anything the woman has released, let alone any of the older bottlings, and this in spite of the fact that the quality of her wares is beyond dispute.  A few years ago a newspaperman in Trinidad wrote about a secret handshake that united the underground lovers of Luca’s Caronis, but the statement really should be applied to hers – and most especially for the one she herself considers her favourite, the Depaz 1975, which is almost as good as the utterly spectacular Trois Rivieres 1980 I was fortunate enough to find all those years ago.

The full and rather unwieldy title of the rum today is the Chantal Comte Rhum Agricole 1975 Extra Vieux de la Plantation de la Montagne Pelée, but let that not dissuade you.  Consider it a column-still, cane-juice rhum aged around eight years, sourced from Depaz when it was still André Depaz’s property and the man was – astoundingly enough in today’s market – having real difficulty selling his aged stock. Ms. Comte, who was born in Morocco but had strong Martinique familial connections, had interned in the wine world, and was also mentored by Depaz and Paul Hayot (of Clement) in the late 1970s and early 1980s, when Martinique was suffering from overstock and poor sales.. And having access at low cost to such ignored and unknown stocks allowed her to really pick some amazing rums, of this is one.

Still, if we disregard the bottle and just do the pour, the mud-brown liquid does not, at the inception, inspire. That misleading first impression lasts about as long as it takes the nose to take the first sniff. Because it’s thick, it’s fruity, it’s juicy and it feels solid enough to get your teeth into.  The whole thing is a smorgasbord of fruits – ripe pineapple and mangoes for sure, pears, white guavas and papaya (all the light hits of the agricole pantheon)…but also more dark fruits than we usually associate with rhums – black grapes, kiwi fruits, rich plums, dates. No tartness here, though a whiff of citrus peel pervades the background, just a combined fruit smoothie in harmonious combination with a trace of molasses, cereal and chocolate brownies

And that’s not all: the palate is equally complex and well-crafted, and at 45% – usually a middling strength which can be too soft or delicate or thin if done indifferently or badly – it expands the tableaux of observable notes. It melds the soft smell of old leather satchels with pears, herbs, spices, coffee grounds and a touch of brine, and if you hang around long enough the light acidity of citrus peel and tartness of sour cream coil behind and lend some texture and depth.  Which is to say nothing of the delicate grassiness and softer caramel hints that you can almost, but not quite, taste – they are sensed rather than experienced, and just enhance the supple, smooth drinking experience. I would have preferred the finish to be a little longer and perhaps a shade more emphatic, but overall, the closing notes of prunes, apricots, ginger, 5-spice and light sugar water was quite enough to give the rhum a lovely, low-key send off. 

Clearing away the dishes – this is not a rum that revels in strength and furious points of power.  It lacks decisive and clearly discernible tastes like funk or woodsiness. What it does do, and well, is subtly combine the component profiles while at all times allowing the drinker to pick up some element that pleases, and identify it precisely within the amalgam. It’s interesting that Ms. Comte remarked once that she felt a product (rums) so complex and of such quality could not – should not! – possibly be overlooked or despised the way it was, just around the same time as Luca Gargano was coming to similar conclusions over at Saint James: one gets the impression she’s followed that principle ever since, of not worrying about singular taste profiles, but more pleasing symphonic harmonies.

Anyway, the Depaz 1975 is, at end, a rum that reminds us what a long journey agricoles have made since back in the 1980s when it came out.  It starts off by seeming quite ordinary, an agricole like many others we’ve tried — then it gathers force and power, it gets better with every passing sip, and by the time you’re done it will take its place as one of those rums you can’t imagine yourself forgetting. Deservedly so, in my opinion, for here is one of a series of bottlings which raised the bar for the French Caribbean islands, indie bottlings and La Maison de Chantal, and forced everyone to sit up and pay attention. We have never forgotten, and they have never looked back, and that’s all as it should be.

(#709)(89/100)


Other Notes

  • Many thanks to Sascha Junkert and Johnny Drejer for their forbearance – they both know why 🙂
  • Outturn unknown, exact age unknown – I think it’s around 8-10 years old.  A query is pending.
Feb 232020
 

Recently we’ve looked at rums from Jamaica, Guyana, the Dominican Republic, Japan, India, Australia, Guadeloupe, Haiti and Mauritius (and that’s just since the year began) which goes a far way to showcasing the incredible variety of the spirit.  Today we’ll try something from Martinique – and when one considers the fame of Saint James, home of the near legendary 1885 Rhum (one of oldest rhums I’ve ever tried) and from which I’ve tasted several old editions from the past, well, it’s a wonder I haven’t come here more often to try their current offerings.

At this time, the Saint James lineup consists of five blanc rhums (Imperial, Royal, the 55º, Fleur de Canne and the really quite amazing pot-still Coeur de Chauffe), two basic mixers (Rhum Paille Agricole, Rhum Ambré Agricole), nine more “tasting rhums” which are the aged variants of the 3, Vieux, XO, 7, 12, 15, Cuvee 1765, Cuvee d’excellence and Brut de Fut 2003…and lastly, five “exceptional rhums” (their phrase, not mine), which are special editions, millesimes and so on. 

Today I won’t aim for the stratosphere with some ultra-expensive halo rum from the top end which none but the 1% can afford, but just speak to the mid-range 7 Year Old. All the usual stats apply for a Saint James rhum – AOC certified, cane juice origin, creole still, 43% strength, and nicely tropically-aged in small ex-bourbon casks.  

What’s interesting about Saint James is not only the distinctiveness of their rhum here, but its divergence from what is almost seen as the sine-qua-non of rhum agricole – the grassy, herbal lightness of a cane juice distillate. Nowhere in the initial nose do I detect herbs and green grass and that light crispness – instead, what I smell is  luscious, sweet, and spicy, almost but not quite heavy with fruits. There’s preaches in syrup, pineapple, light anise, unsweetened yoghurt, coffee grounds, honey and vanilla, and later, also some cinnamon. I think you have to admit, for a 7 year old to have all that is really quite remarkable. 

Ah but when sipped, all that changes, and the clodhoppers go away and it dons a pair of ballet slippers.  It’s stunningly fragrant, not quite delicate – that ballerina does have an extra pound or two – very firm and robust in flavour profile.  Just on the first sip you can taste flowers, pears, papaya, honey, vanilla, raisins, grapes, all pulled together with a delectable light and salty note. There are nice citrus hints, a tease from the oak, ginger and cinnamon, and overall, it sips as nicely as it mixes.  The finish is well handled, though content to play it safe – things are beginning to quieten down here, and it fades quietly without stomping on you – and certainly nothing new or original comes into being; the rhum is content to follow where the nose and palate led – fruits, pineapple, spices, ginger, vanilla – without breaking any new ground.

So all in all, a really vibrant piece of tropically aged work, deserving many of its plaudits. I’ve noticed on many a social media post that people throw around the words “gateway rum” and apply it consistently to the oversweetened bestsellers like the Zacapas or some of the traditional Demeraras from DDL.  Here’s one rum where the term really does apply, and what makes it so apropos is that there’s no messing around with the 7 YO Vieux, no enticement or blandishment with additives or fancy maturation or finishing (or those tiresome old made-up backstories).  It’s simply a very good mid range rhum, drinkable, mixable, flexible, and its great quality might just be that it makes you want to go up the ladder to the older rums immediately, just to see what magic Mark Sassier has done with those. Now that’s a gateway that means business, and completely earns the title.

(#704)(83/100)


Other notes

  • The Fat Rum Pirate noted the odd lack of agricole-ness on the nose as well, in his 2018 4.5 star review.
  • It’s completely irrelevant, but Luca Gargano started his rum career working for Saint James as a brand ambassador in the 1970s, before buying Velier.
Nov 212019
 

Rumaniacs Review #105 | 0678

1952 – an eventful year.  Queen Elizabeth II ascends to the throne; Black Saturday in Egypt, followed by the overthrow of King Farouk; the US election puts Ike in the White House; the first steps towards the EU were taken with the formation of the European Coal and Steel Community; television debuts in Canada; Charlie Chaplin is barred from re-entry to the US; “Mousetrap” opens in London (and never closes) – and in Martinique, Clément distills this rum and starts ageing it.

So here we are.  We’ve arrived at the oldest rum that is within the blend of the Clément XO, the Millesime 1952, while remaining in the dark as to the proportions, or even the true ages of some of the rhums themselves (as noted in the 1970). Too bad, but that’s what happens when records are incomplete, people move on and memories fade.  We take what we can.

When we go this far back in time, the AOC is a myth and we’re in the territory of rhums like the Bally 1929 or 1924 and the older St. James offerings like the 1932 and 1885.  The importance of trying such products with a modern sensibility and palate is not so much to drink from the well of history – though of course that’s part of the attraction, which I would never deny – as to see how things have changed, how much they haven’t, and to understand how developments in technology and processing have made rums what they are today.

By that standard, what to make of this one? Short answer: different and well constructed — just don’t expect the clarity and crispness of a modern agricole. 

Colour – Amber

Strength – 44% ABV

Nose – A combination of the sweet of the 1976 and the pungency of the 1970. Light red-wine- notes, fleshy fruits and almost no grassy or herbals aspects at all.  Nougat, toblerone, white chocolate, coffee grounds, anise, all surprisingly and pleasantly crisp. Flowers and the faintest hint of salt. Also the mustiness of Grandma Caner’s old basement (where once I found a Damoiseau 1953, with which this thing shared quite a few similarities).

Palate – Thicker and fuller than expected, and pretty much lacking the lighter and more precise attributes of the other two.  Fleshy red and orange fruits, like peaches, oranges, apricots. Ripe granny apples. Red olives, tobacco, licorice, brown sugar, a light brininess and even apple cider for some kick. 

Finish – Short and dry.  Salty and fruity, well balanced against each other, but admittedly it was rather unexceptional.

Thoughts – That it doesn’t fly apart under the impact of all these various competing flavours is to its credit, but tasted blind, it wasn’t my standout of the three Clément rhums. Unlike the light grassy crispness of the 1976 and 1970, I felt this one was literally more down-to-earth and musty and thicker. Clearly things were done different back in the day, and the Damoiseau ‘53 displayed similarly non-agricole characteristics.  As a reviewer and taster, I much prefer today’s versions to be honest, but as a lover of antique things made in other eras, it’s hard to completely discount something with such a heritage.

(#678 | R105)(84/100)


Other notes

  • Cyril of DuRhum has a lot of doubts about this rhum, not the least about the age claim of plus-or-minus forty (or even thirty) years. Even if it really was bottled in the early 1990s, it’s almost inconceivable that a rum could be aged in the tropics for so long without evaporating or being tannic beyond the point of drinkability. Clement makes no statement on the matter themselves. Note that unlike the other two rhums, this has no AOC notation on the label.
  • Josh Miller in a 2016 review of the Clement XO on Distiller, remarked that the stocks of the 1952 were now exhausted and the XO would have to be reformulated, but no longer recalls the source.  I’ve sent a few messages around to see if I can come up with more details.
Nov 192019
 

Rumaniacs Review #104 | 0677

Unsurprisingly, the 1976 Clément Trés Vieux we looked at a few days ago sells for around €500 or more these days, which to me is a complete steal, because any Velier from that far back is going for multiple thousands, easy.  This, the second-oldest component of the XO sells for quite a bit more – north of €700 (though you can find it for much less in any store that is out of stock, and that’s most of them). And I think that one is also remarkably undervalued, especially since it’s a really good rhum.  How it can still be available nearly half a century after being made, is a mystery.

That aside, the rhum does come with questions. For example, there’s a discrepancy in accounts about how old it is. The author of that great rum book Les Silencieux, Cyril of DuRhum, noted in his 2016 recap of some of Clement’s older rhums, that it was fifteen years old, aged in 200 liter barrels and then bottled in 1985.  But that’s not what Fine Drams said – in their listing they state it was indeed aged for 15 years in this way, but it was then decanted into smaller French oak casks and matured a further six years until 1991 (no other online seller I was able to find makes mention of the age at all). And Dave Russell of the Rum Gallery, who tried it in 2017, also said it was a 21 YO, making no mention of a secondary maturation. Olivier Scars, who reviewed it as part of his tasting experience with the Clement Trio, didn’t comment on it either, and neither Clement’s own site or their US page speak to the matter.  (I’m going with the longer age for reasons I’ll make clear below, at least until the queries sent out start getting answered).

Another peculiarity of the rhum is the “AOC” on the label.  Since the AOC came into effect only in 1996, and even at its oldest this rhum was done ageing in 1991, how did that happen?  Cyril told me it had been validated by the AOC after it was finalized, which makes sense (and probably applies to the 1976 edition as well), but then, was there a pre-1996 edition with one label and a post-1996 edition with another one? (the two different boxes it comes in suggests the possibility).  Or, was the entire 1970 vintage aged to 1991, then held in inert containers (or bottled) and left to gather dust for some reason? Is either 1991 or 1985 even real? — after all, it’s entirely possible that the trio (of 1976, 1970 and 1952, whose labels are all alike) was released as a special millesime series in the late 1990s / early 2000s. Which brings us back to the original question – how old is the rhum?

Colour – Amber Gold

Strength – 44%

Nose – Not a standard agricole opening – there’s more than a touch of Jamaican here with off-notes of rotting fruit, bananas and gooseberries, quite pungent.  But also smoke, leather and more than a touch of brown sugar, even some salty vegetable soup stuffed with too much lemongrass. It does settle down after some minutes, and then we get the herbals, the grassiness, tobacco, spices, and bags of dark fruit like raisins and prunes bringing up the rear.

Palate – Hmmm, quite a bit going on here. Initially a tad sharp and bitter, with raw tobacco, pimento-infused unsweetened chocolate and anise. Sweet and salt, soya, more of that soup, brown sugar, a touch of molasses (what was that doing here?), almonds, tequila and olive oil. And more prunes, black grapes, raisins, providing a thick background around which all the other flavours – salt or sharp – swirled restlessly.

Finish – Medium long. Warm, fragant, with lots of sugar cane sap, sugar water, papaya, squash (!!), watermelon and a pear or two.  It’s really strange that the heavier and salty and musky flavours seemed to vanish completely after a while.

Thoughts – Well, I dunno.  It really is not at all like an aged agricole of the kind I’m used to getting from Martinique. The fruitiness pointed to that secondary maturation noted by Fine Drams, and overall I liked it quite a bit, more than the 1976. It’s well rounded, flavourful to a fault, maintains a good balance between age and youth, and the only hesitation I have is in pronouncing on how old it actually is, or whether it is a true AOC given the divergence from a standard/modern profile of such rums. More cannot be said at this stage until some answers roll in, and in the meantime, I have to concede that even if the background details remain elusive or questionable, this is one fine rhum from Ago.

(#677 | R104)(86/100)

Nov 172019
 

Rumaniacs Review #103 | 0676

The Clément XO was one of the first top end agricoles I ever tried, one of the first I ever wrote about, and one that over the years I kept coming back to try. It evoked memories and recollections of my youth in Guyana which alone might justify its purchase price (to me, at any rate). There’s something undefinable about it, a trace of its heritage perhaps, the blend of the three rums that made it up, millesimes from what were deemed exceptional years – 1976, 1970 and 1952. 

The Clément 1976 is the first of the three I’ll be looking at, and its cost is now in the €400-range (more or less) – the last time I saw it was several years back in Charles de Gaulle airport, and it was out of my price range (plus, I was going in the wrong direction). It is AOC certified, aged at Clément’s facilities on Martinique for 20 years, and remains available for purchase, if not review. Its claim to fame nowadays is not about its participation in the blend of the XO (this is recalled by few outside the geek squad and the agricolistas), but the fact that it’s from so far back in time. It came out the same year as the AOC itself (1996), which is why it is so conspicuously noted on the bottle. 

Colour – Gold

Strength – 44%

Nose – Rich, sweet and fruity – generous would describe it well. It wasn’t hot or spicy (a given for its strength), just warm and quite easy. Peaches in syrup, vanilla, almonds, and bags of herbs which spoke to its cane juice origins – basil, cumin, cloves – plus a neat through-line of lemon zest. That burning sugar and faint trace of molasses I remember from the XO is alive and kicking here, even after twenty years of ageing.

Palate – If it isn’t a contradiction in terms, I’m going to call it “delicately rich” because that’s what ti is.  It tastes of vanilla, woodsmoke, various red and yellow fleshy stoned fruits – peaches, mangoes, cherries, all ripe – plus the crisp tartness of green apples and lemon zest, and the soft salty warmth of avocados and brine. The burnt sugar remains in the background, but hardly takes part in the proceedings any longer.

Finish – Long and fragrant, combining soft ripe fruits with tarter, more acidic ones – cherries, gooseberries and peaches.  There also a hint of maple syrup, cloves, almonds, toffee, salted caramel ice cream, and a merest trace of lemon.

Thoughts – The whole of the XO is greater than this part.  It actually tastes of a rhum that’s younger, and doesn’t entirely have that rounded and mellowed feel of an ultra-aged tropical product.  It’s crisp and clear and complex to a fault, yet after two decades one is surprised that it isn’t…well…better.

(#0676 | R-0103)(84/100)

Sep 122019
 

This is a rhum to drive you to tears, or transports of ecstasy, because it’s almost guaranteed that either you’ll regret you never tried it (though you’ll only know that after you do), or fall in lust with it immediately, then bang yourself over the head for not buying more when you did.  It’s a white rhum screwed tight to a screaming 60%, unaged, and made, Lord save us, from St. James’s old pot stills — which created a juice so unlike anything else from the island that people crossed themselves when they saw it, it couldn’t be labelled as an AOC, could not even be designated as Martinique rhum, and all we get is the almost embarrassed note that it’s made from “French Antilles.” 

White rhums like this have a strong and cheerfully disreputable DNA, going back right to the beginning when all the various estates and plantations had was leaky, farty stills slapped together from cast-aside copper, steel dinner plates and maybe a leather shoe or three. We’ve had primitives like this before – the Sajous and the Paranubes come to mind, Sangar from Liberia, MIM from Ghana, South Africa’s Mhoba, the Barik rhums from Moscoso’s jury rigged column still, and even Habitation Velier’s 2013 Foursquare and TECA whites, and that mastodon of the L’Esprit from Guyana.  Yet I assure you, this innocent and demure looking pale yellow-white was on a level all its own, not just because of its origins, but because it hearkens back to rum’s origins while not forgetting a single damn thing St. James have ever learned in over two hundred years, about how to make sh*t that knocks you flat.

And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink.  A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.

Could the palate live up to all that stuff I was smelling? I got the impression it was sure trying, and it displayed an uncommon lack of roughness and jagged edges for something at that strength (the L’Esprit 85% white had a similar quality, you’ll recall).  It slid smoothly across the tongue before hijacking it with tastes of sugar water, white chocolate, almonds cumin, citrus peel and brine. Then, as if unsatisfied, it added ashes, warm bread fresh from the oven, ginger snaps, cloves, soursop…in all that time it never crossed into something excessively sweet or allowed any one element to dominate the others, and while it lacked the true complexity of a rhum I would call “great”, it didn’t fall much short either, and the finish wrapped things up with a flourish – warm, really long, with ginger, cinnamon,  herbs, citrus peel and bitter chocolate and sea salt.

Until 2019, the Coeur de Chauffe — “the Heart of the Distillation” — was an underground cult rum limited to no more than 5000 liters per year, sold only on Martinique itself. It is, in point of fact, not an AOC rhum at all since it is a pot still product. Having tried it twice now and come to grips with its elemental nature, I think of it as a throwback, an ancestor, an old-style white agricole from Ago. I appreciate it’s a rhum that will likely find only a niche audience and is not for the sweet-toothed who love gentler products; but anyone who loves his juice should one day try sampling something like this, if only to experience new tastes, or old ones expressed in different ways.  I drank it with St. James’s own more traditional Fleur de Canne 50% and some of DePaz’s work — yet somehow, even though they were all good, all tasty, it’s this one I remember for its fire and its taste and its furious energy. Clearly something so pungent and unique could not be kept hidden forever, and for all those looking for something interesting, perhaps even an alternative to some of Jamaica’s funky bad boys, well, here may just be the droid you’re looking for.

(#656)(86.5/100)

Jul 252019
 

We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 

Situated in the north of Martinique, J.M. began life with Pére Labat, who was credited with commercializing and proliferating the sugar industry in the French West Indies during the 18th century. He operated a sugar refinery at his property on the Roche Rover, and sold the estate to Antoine Leroux-Préville in 1790 – it was then renamed Habitation Fonds-Préville.  In 1845, his daughters sold the property again, this time to a merchant from Saint-Pierre names Jean-Marie Martin. With the decline in sugar production but with the concomitant rise in sales of distilled spirits, Jean-Marie recognized an opportunity, and built a small distillery on the estate, and switched the focus away from sugar and towards rum, which he aged in oak barrels branded with his initials “JM”. In 1914 Gustave Crassous de Médeuil bought the plantation from his brother Ernest (it would be positively karmic if Ernest was a descendant or relative of Jean-Marie, but it remains unknown), and merged it with his already existing estate of Maison Bellevue.  The resulting company has been family owned until recently, when Spiribam, the Hayot-family-controlled drinks conglomerate that also owns Clement and St. Lucia Distillers, bought a majority shareholding and put an end to one of the last independent single domaine plantations on Martinique.

The company makes various general blended rhums like the whites, the VO, VSOP and XO, as well as a ten and fifteen year old rum. The 45% ABV XO is one of the core range of rums JM produces, no particular year of make (otherwise it would be stated on the label and noted as being a millesime), always a minimum of six years old, made in quantity, consistent in taste and quality, and pretty widely available.

Right off, I enjoyed the smell when the bottle was cracked: luscious, well rounded ytet also a tad sharp – let’s call it crisp for now – with bags of soft tangerine zest, honey, vanilla and fudge.  It lacked much of that true herbal, grassy aroma which characterizes an agricole, yet its origin in cane juice was clear, hovering behind softer hints of marshmallow smores, caramel and white chocolate.

Palate, more of the same, with a few extra herbs and spices thrown in for good measure, quite firm and bordering on sharp.  So, some dill, cardamom, cloves, wet grass, dusky flowers (like lilies but thankfully fainter), plus softer tastes of peanut butter (the crunchy kind), caramel bon bons, rye bread and a sharp cheddar.  The finish was the bow tie, not adding anything much, just summing up the notes: medium long, warm, a tad sharp with less florals and more coffee grounds, oak and cinnamon.

This was good drinking, good sipping. I particularly liked the fact that the J.M.’s  inherent qualities kinda crept up on me without hurry: at first there was nothing bad about it, nor anything amazing, just decent quality – one could as easily mix it as sip it. Then a few extra notes began to sound, a few more joined in, and when it all came together at last I was left with a rhum that didn’t seem to have a whole lot of world-beating points of excellence – but what it had, it presented with aplomb. I finally came to the conclusion that the J.M. XO was a good rhum for both general audiences and those on a budget, a near perfect middle of the road product which didn’t seem like it was reaching for anything…but made one realize, after the party was over, that every target it was aiming for, it hit.

(#645)(83/100)

Feb 252019
 

Just to reiterate some brief details about HSE (Habitation Saint-Étienne), which is located almost dead centre in the middle of Martinique.  Although in existence since the early 1800s, its modern history properly began when it was purchased in 1882 by Amédée Aubéry, who combined the sugar factory with a small distillery, and set up a rail line to transport cane more efficiently (even though oxen and people that pulled the railcars, not locomotives). In 1909, the property came into the possession of the Simonnet family who kept it until its decline at the end of the 1980s. The estate was then taken over in 1994 by Yves and José Hayot — owners, it will be recalled, of the Simon distillery, as well as Clement —  who relaunched the Saint-Étienne brand using Simon’s creole stills, adding snazzy marketing and expanding markets.

This particular rum, then, comes from a company with a long history and impeccable Martinique pedigree.  It is an AOC millésimé – a rum issued in relatively small quantities, from the output of a specific year’s production, considered to be a cut above the ordinary (2005 in this case) and finished in Sauternes casks.

Given that it is nine years tropical ageing plus another year in the Sauternes casks, I think we could be expected to have a pretty interesting profile — and I wasn’t disappointed (though the low 41% strength did give me pause).  The initial smells were grassy and wine-y at the same time, a combination of musk and crisp light aromas that melded well. There were green apples, grapes, the tart acidity of cider mixed in with some ginger and cinnamon, a dollop of brine and a few olives, freshly mown wet grass and well-controlled citrus peel behind it all.  

Well now.  That was a pretty nifty nose.  How did the palate rate?

Very well indeed, I thought.  It was a smooth and solid piece of work for its proof point, with clear, firm tastes proceeding in sequence like a conga line – light acetones and flowery notes to begin with, then bubble gum, ripe cherries and plums.  The profile proceeded to display some sharpness and herbals — citrus, cider, well-aged sharp cheddar, a touch of apricots and almost-ripe peaches together with softer honey and ginger. What distinguished it and made it succeed, I think, is the delicate balancing act between sweetness and acidity (and a trace of salt), and even the finish – grapes, honey, cane juice and wet grass for the most part – displayed this well assembled character. It impressed the hell out of me, the more so since I walked in expecting so much less.

The other day I wrote about a similarly-aged, light rum from Don Q, which I remarked as being somewhat too easy and unchallenging, bottled at a low 40%; and while competently made, simply not something that enthralled me.

On that basis, you might believe that I simply disdain any and all such low-proof rums as being ultimately boring, but now consider this 41% agricole from Habitation Saint-Étienne as a response.  It emphatically demonstrates to anyone who believes standard strength can only produce standard junk, that a rum can indeed be so relatively weak and still have some real quality squirming in its jock. And with respect to the HSE 2005, that’s a statement I can make with no hesitation at all, and real conviction.

(#602)(86/100)


Other Notes

  • This rhum should not be confused with the others in the “Les Finitions du Monde” series (like Chateau La Tour Blanche or Single Malt finish labelled as exactly that), which are also 2005 millesimes, but not bottled in the same month, have other finishes, and different labels.
  • According to Excellence Rhum, this 2005 edition is the successor to the 2003 Millesime which is no longer produced.  
  • The outturn is unknown.
  • Nine (9) years aging, plus from 12 months of finishing in Château La Tour Blanche barrels, 1st Cru Classé de Sauternes.
Jan 092019
 

Rumaniacs Review #088 | 0587

You’d think that a rhum issued less than fifteen years ago would still be reasonably available – you’d be wrong. This amazing leather-labelled, oak-aged 15 year old agricole from J.M. (Martinique) is almost impossible to find, and if you do, it’s not cheap.  It’s long since vanished from J.M.’s online shop, and I finally ended up tracking a bottle down in Switzerland, where it was a fetching a cool five hundred bucks or more, which just goes to show it’s not just other people’s money the Swiss are squirrelling away.  One can only wonder how many (or how few) bottles of J.M.’s juice made up this millésime, or how good it was, for it to disappear so completely.

Colour – Gold

Strength – 45.8%

Nose – Starts off with a small bang of rubber and acetones. Then sweet peppers, floral notes; turns out it’s also chock full of strawberry bubble gum, vanilla, herbs, apple cider, unripe papaya, cherries and something deeper and darker that stays well in the background….spoiled mangoes, maybe.  Really nice, but it doesn’t reveal its secrets easily.  You could nose this for an hour (which I did) and still come up with some last wispy and near-unidentifiable note.  Because it’s just lovely, a nice departure from heavier Jamaicans, Guyanese or Bajans.

Palate – Not quite as rich as the nose, which is a factor of the strength. Okay, I’ll cut it some lack for now, let’s see how that works out. Flowers, sweet fruits, vanilla, leather and aromatic pipe tobacco. Watermelon, grass and sugar water, also dill, rosemary and sage.  The rum’s textire is smooth and warm, there’s very little sharpness here, and the balance among all these subtle flavours is damned fine.

Finish – Not too inspiring, somewhat weak and nothing really new.  It’s light and breathless as if, having used up all its energy providing the nose and palate, it had little left to cough up.  Flowers, light fruits, watermelon and pears, and a little vanilla.

Thoughts –  Some concentration and work required here, but it’s rewarded right up to the finish.  It’s all very light, that’s all – and has a snappy sort of crispness that makes every flavour stand out clearly – you could spend a whole afternoon sipping casually away and then wonder when the bottle went dry. The close is disappointing though, and leaves one wanting more – it’s too good to be indifferent to it, but too indifferent to be really good.  Other than that, this is a really fine piece of work by J.M. — the way it smells and tastes, and possibly the limited outturn, goes a long way to explaining how come the thing is so rare…and so expensive.

(85/100)


Other notes

I’ve written about other J.M. rhums before this and provided some brief biographical notes of J.M.’s background in each, but if you want more details, the Wonk-in-Residence has his usual in-depth recap here, and here.

Jan 072019
 

After the initial flurry of articles attendant on the forming of the first new distillery / rum brand in Martinique in, oh, I don’t know, forever, there’s been a surprising drop in attention for A1710. The big guns like Neisson, Bally, HSE, Trois-Rivieres, Depaz et al, with decades (or centuries) of brand awareness underlying their name and fame, continue to issue their excellent agricole rums, of course, but it’s almost like A1710 dropped by the wayside.  Yet this tiny outfit makes rums with a lot of zip, zap, zowee and swoosh, and should not be ignored just because it’s small.

A1710 is the first attempt in a long time to shake up Martinique’s well known rum industry, being created in 2016 as a micro-distillery for Habitation Le Simon (not to be confused with the distillery of Simon, though they’re close by), which rubs shoulders with Clement on the mid eastern side of the island.  The estate’s roots go back to 1710 when the founder, Jean Assier, arrived on the island (hence the “A” in the title) and founded the sugar plantation, which seems to have been family owned and operated as a sugar estate ever since. Yves Assier de Pompignan, the 50-year-old who created the brand and founded the distillery in 2016, first made a career in stationery and office supplies before accepting his True Calling, perhaps channelling the family heritage — a great-grandfather owned the current factory of Saint-James, a grandfather owned of rum brand, his father is a cane agronomist and he has connections with the Hayot family as well.

What distinguishes the small distillery is that it did not chase the AOC designation (they have creole column still, ferment juice for around five days and reap cane year round, to name some points of divergence), and its organic focus, which eschews the more mechanized bulk approach taken by bigger competitors.  I usually nod and smile at such statements, but when the results are as good as these, who am I to rain on their parade? Besides, it’s canny – there’s a market for such niche products made as free from technological interference as possible, and I’m sure A1710 knew and bet on that. 

And after all is said and done, the white rum they make is excellent.  Just nosing this 2017-issued 54.5% product makes that clear: it’s sparkly, sprightly sugar water with a light tinge of brine. Olives, nail polish remover, turpentine, floor wax, freshly sawn lumber and sawdust.  Cider gherkins and apple cider. Very impressive because it never loses sight of the creole still origins and even after half an hour it still coughs up some earthy notes, well polished leather and a lovely thread of green apples.

Moving on, the flavour profile on the palate is nothing short of impressive. It comes smooth and warm across the tongue, providing warm notes of sugar water, watermelon, papaya, licorice, sweet bonbons, grass, and pungent lime leaves in a thai curry.  The rhum displays real potency without overcrowding the taste buds with either too much power or excessive complexity, a perfect combo of sweet and salt and herbals in a complex interplay of citrus, grass, cilantro and 7-up. It’s almost cachaca-like, minus the bitterness of strange Brazilian woods. The finish was okay but things start to slow down here, and it (fortunately) stops just shy of being bland – the heat carries off some of the taste and closing aromas but there was lime leaves, gherkins and sugar water, getting sweeter and more delicate (but always crisp) over time. It reminded me a lot of the J. Bally Blanc agricole, but was a smidgen better, I’d say.

When Cyril of DuRhum rendered one the first online opinions of A1710 and both their 2016-edition whites and aged rum selection, he wrote honestly (and disparagingly) about the flowery marketing push and the price, especially the aged ones. Fast forward a year or two and the online-store costs for the 2017 white written about here are pretty much in line with others of their kind; and the marketing, well, every company under the sun trumpets its niche advantage and special something – I yawn through the usual adjectives and hyperboles anyway so it doesn’t trouble me unless it’s an out-and-out falsehood and has no real info behind it. Putting that aside, what I appreciated about A1710 was the courage it took to open the eighth distillery on the island at all, against some formidable competitors.  What emerged at the other end was a white rum of real quality which possessed a solid taste profile and whether known or not, can take its place without apology alongside all the other blancs that may be better known and sell more. That’s a real achievement, for a company this young.

(#586)(85/100)

Dec 182018
 

White rhums – or blancs – were not products I paid much attention to back in the day, but over the last five years they have continually risen in my estimation, and now I consider them one of the key building blocks of the entire category.  Not the lightly-aged, blandly filtered and softly murmuring Spanish-style cocktail staples, you understand – those I regard with relative indifference. No, I mean stuff like the Mexican Paranubes, the Haitian Le Rocher, the Guyanese Superior High Wine, Japanese Nine Leaves Clear, Tahitian Mana’o White or the Surinamese Toucan White, to say nothing of the new crop out of Asia – Samai, Issan, Laodi, Sampan, Chalong Bay

What elevates these blancs and all their cousins above the regular run of whites is the way they often maintain a solid connection to the distillate of origin and the land from which they came.  They are usually unaged and unfiltered, commonly around 50% or better. Sometimes they’re raw and pestilential and shockingly rude, at other times they’re almost placid, hiding their bright tastes and clear profiles behind a wall of easy and deceptive complexity that takes time to tease out properly (and for both reasons causes them to be occasionally under-appreciated, I think).

Which brings me to the 55% ABV Habitation Saint-Étienne (HSE) Rhum Blanc Agricole that was distilled in Martinique in 2016 and bottled in 2018 (it rested in steel tanks for the duration and can therefore be seen as unaged). We haven’t talked about HSE for a while, but that doesn’t mean that the Martinique brand has been resting on its laurels, because it continues to produce much good rhum – all AOC compliant – and even taken the whites in a new direction. In this case, perhaps channelling Velier’s Uitvlugt East Field 30 from all those years ago, they selected a special type of sugar cane (canne d’or says the bottle, or “gold cane”, varietal designation R570) not just from their sugar estate in the middle of Martinique, but from a specific part of it – the Verger and Coulon plots of land, issued as a rhum they call Parcellaire #1.  So it’s a sort of micro version of HSE as a whole, showcasing a very small part of its terroire.

Aside from HSE, Longueteau, or the new kid on the island block — A1710 and their white La Perle — such atomized drilldowns into smaller subunits of an estate are almost unknown…but they are intriguing to say the least (even though it may all just be cool marketing – I like to think otherwise). Fortunately the way it smelled and tasted skated over such concerns.  The nose, for example, was quite fragrant, starting off with slightly rotten fruits (bananas), rubber, sawdust, set to a background of soft wax candle, all very restrained. Overall it was a little sweet and relaxed, and as it opened, additional notes of nuts, cereals, almonds and nougat came forward. There was also a hint of olives, brine, pineapple, sweet green peas and ripe oranges in an excellent melange that combined themselves very well, without any single aspect being particularly dominant.

Blanc agricoles’ tastes are usually quite distinct, showing variation only in the details.  This one was slightly different — very smooth, very light, the usual herbs and light citrus and grasses starting things off, just less crisp than one might be expecting. This seemed to be kind of nothing-in particular, but hold on a bit — the other, more complex flavours started to creep out.  Dill, sugar water, olive oil, cucumbers, watermelon, light pimentos and gherkins, all sweet enough not to be off-putting, salty/sour enough for some character. I thought it was really quite tasty, giving aged offerings from the same house some serious competition, and finishing things off with a fade that provided last memories of sweet sugar water, light delicate notes of cumin and watermelon and papaya.

Does that all work? Are the specific plots of origin really that clear? I suggest that as a showcase for such a tiny bit of land, for the general rum drinker, not really.  The differences between the regular run of blancs from HSE and this one can be chalked up to miniscule divergences deriving from batch variation rather than anything so refined.  Admittedly though, I’m not a professional sommelier, and lack the experience such people bring to sensing gradations of wine hailing from neighboring vinyards in France – so someone with a more finely tuned snoot may take more away from this than I did.

But I liked it.  I liked it a lot. Above, I wrote that really good whites are either cheerfully rude or deceptively polite:  this one tilts slightly more towards the latter while still remembering its objurgatory antecedents. It’s a enormously drinkable dram, near perfect strength, with wonderfully delicate and strong tastes mixing up both sweet and salt in a terrific white rhum.  You could drink it alone or mix it as you please, and you’d enjoy it either way, with nothing but a nod of appreciation for what HSE have achieved here with such seeming effortlessness. And for its price? This thing may just be an undiscovered steal.

(#580)(86/100)


Other notes

The Habitation Saint-Étienne is located almost dead centre in the middle of Martinique.  Although in existence since the early 1800s, its modern history properly began when it was purchased in 1882 by Amédée Aubéry, an energetic man who combined the sugar factory with a small distillery, and set up a rail line to transport cane more efficiently (even though oxen and people that pulled the railcars, not locomotives). In 1909, the property came into the possession of the Simonnet family who kept it until its decline at the end of the 1980s. The estate was then taken over in 1994 by Yves and José Hayot — owners, it will be recalled, of the Simon distillery, as well as Clement —  who relaunched the Saint-Étienne brand using Simon’s creole stills.

Nov 192018
 

It was the words “Grand Arôme” that caught my eye: I knew that term.  “Galion”, which I seemed to remember but didn’t, quite. And “Martinique,” hardly seeming to go with either.  It had no brothers and sisters to its left and right on the shelf, which, in a shop stocking rows and rows of Plantations, Rum Nation, BBR, Saint James, Bally, HSE, Dillon, Neisson and all the others, struck me as strange (that and the rather “poor-relation-from-the-backcountry” cheap label and tinfoil cap).  What on earth was this thing?

I bought it on a whim and cracked it in the company of some other agricoles that night and did not one lick of research until after it was done: that was probably the right decision, going in blind like that, because here is a rum which lurks behind the Martinique canon the same way the bottle did on that shelf, and it’s rare enough these days to find a rum you didn’t know existed, especially from an island with so many different rhums of its own that are well known.

Rums and rhums titled “Grand Arôme” are high-ester products much associated with French island rhums in general (Reunion Island’s Savanna HERR in particular) and have a lot in common with the New Wave of Jamaican rums we’re currently seeing from Hampden, Worthy Park and others, with their own classification titles like Plummer, Wedderburn and Continental Flavoured.  They are all branches from the same tree – hooches with boosted ester counts to make for a enormously flavourful product.

And you could sense that on the nose, which was one to drive Cyrano de Bergerac into conniption fits.  It lacked the smooth warmth of an aged product, but whether it did or didn’t spend time sleeping in wood, it reeked like a white monster from Haiti, even at the low strength.  Olives, brine, licorice, black pepper, some vanilla, prunes and pencil shavings were immediately noticeable, in a sort of delirious free-for-all for dominance, followed by a lessening intensity over time as it opened up and provided some secondary aromas of vanilla, bags of fleshy fruits (peaches, apricots, prunes, plums, citrus), very light caramel and some aromatic tobacco. Not entirely original, but very very pungent, which for a rum issued at 43% was quite impressive – it was certainly more interesting than the light Cuban-style San Pablo or milquetoast Dictador Best of 1977 I happened to have on hand.  Actually, that smell it reminded me rather less of an agricole than of a Jamaican, with all the funk and rotten bananas and midden heaps (akin to the Long Pond TECC but nowhere near as intense).

The pattern repeated itself as I tasted it, starting off sharp, uncouth, jagged, raw…and underneath all that was some real quality. There were caramel, salty cashews, marshmallows, brown sugar (truly an agricole? I wrote in my notes), plasticine, wax crayons, brine, olives, sugar water, pineapple, raisins, a solid citrus heft to it, and again a lot of varied ripe fruits (and some not so ripe that were just beginning to go off).  It was kind of sweet and salt and sour all at once – practically a roadmap to the esters it squirted from every pore. But what was nice about it, was that if left to rest, it turned out to be smooth enough to sip while retaining that edge of raw quality that would make it a great mixer, and it’s got all the character of profile which the San Pablo (both the Gold and the White) so conspicuously lacked.  Even the finish demonstrated that – it was short, but quite intense, with lingering notes of citrus, light anise, molasses, fruits, raisins and a last hint of salt.

My initial scribbles, transcribed here verbatim, read “Can’t tell what this is, need more background work. Says from Martinique, but it backs away from the crisp/clean agricole party line; seems more like a Jamaica-Martinique stepchild?” (Yeah, I really do write like that).  Because to me, it presented as a hybrid at the very least, suggesting intriguing paths for rum makers – a combination of agricole and molasses rum, made perhaps en passant, but certainly not lacking in brio, aggro or tempo.

So what is it? A local rum made for the backcountry and not for export?  A trial balloon of sorts to suss out the market? A failed attempt at something different, an experiment that somehow got loose from the lab? A bottle of the chairman’s private stash that got smuggled out in someone’s trousers?

Not quite.  It’s Martinique’s answer to the Jamaican bad boys, made by the last remaining sugar factory on Martinique, Usine du Galion, which has the added distinction of also being the last distillery on the island to make rum from molasses (they source cane from around the island, from areas not AOC labelled). It’s mystifying why there’s such a lack of awareness of the Galion rum itself, but on reflection it’s perhaps not so surprising, because — according to the estimable Benoit Bail and Jerry Gitany who I contacted about this odd lack of profile — the commercial bottled rum is peanuts to them. Their real core business is sugar, and that part of the operation is huge, their primary focus. They installed a column still in the factory to make rum in bulk, which is then almost all exported to Europe, used primarily in the tobacco/candy/pastry industries and pharmaceuticals (probably perfumes).

Map of Martinique distilleries courtesy of Benoit Bail

There are only two Galion rums I’m aware of at this point: a white I’ve never seen at around 50-55%, and this one at 43%, which, according to Nico Rumlover’s enormously informative article here, is made from molasses, fermented with the addition of vinasse for anything between eight to sixteen days in wooden vats, using indigenous yeasts in a continuous cycle through the columnar still.  Apparently it is unaged, with a small amount of caramel added to give the brown colour and generally limited to the ester midrange of around 500 g/hlpa – squarely in the no-man’s land between Wedderburn (200-300 g/hlpa) and Continental Flavoured (700-1600 g/hlpa).

And it’s a hell of a rum, I’ll tell you that – Matt Pietrek in his article on “Beyond Jamaican Funk” mentioned Galion and what they were up to, but missed this under-the-radar rum and suggested that if you wanted French Island ester bombs, Reunion was the place to go.  You might still have to, since the Galion is either available only at the factory, as a blender’s sample from Scheer in Amsterdam (at a whopping 61% ABV), or in some small, dusty forgotten shelf somewhere in Europe. But if you can pick it up, think of it as a high ester funk bomb that could be seen as a cheerfully insouciant French bird flipped at Jamaica; it proves emphatically that you don’t need to go all the way to the Indian Ocean to get yourself some, and provides a really cool comparator to those flavourful rums from all the other places we are only now getting to know so well.

(#569)(85/100)

Sep 262018
 

Few are unaware of the existence of the J. Bally 1929 – for those who troll the online shops it remains one of the few very old bottlings from inter-war Gilded Age times to remain available…if one has over two grand kicking about to buy it.The Bally 1924, on the other hand, is a whole lot rarer – I can’t remember the last time I saw one coming up for discussion, let alone sale. And one could argue that its heritage is much more gold-plated – it’s the first vintage from J. Bally. I’ve tried quite a few from this bottler, one dating back to the 1960s, but to try the very first?  That might be worth a kidney right there.

This bottle being such a piece of heritage, a little history is in order. J. Bally was named after Jacques Bally, a graduate of a top engineering school in Paris, the Ecole Centrale des Arts et Manufactures (ECP, founded in 1829) – he snapped up the Lajus Plantation on Martinique in 1917, a mere fifteen years after Mount Pelee erupted, when memories of that disaster were still fresh and land prices were cheap (Lajus, founded in 1670, was already in foreclosure, having gone bankrupt after the 1902 disaster). By 1920 he had installed new steam engine, fixed up the salvageable equipment he could and (legend has it) pretty much built his own column still from scratch.  In that same year the nearby Habitation Dariste owned by the the Gronier family went bankrupt and Bally bought it in 1923 and moved the distillery equipment to Lajus to augment his own machinery. In 1930, by which time he was already laying away rum stocks to age, he also had a hand in designing the signature pyramidical and square bottles which became so associated with Bally in later years. The rhums Bally made were very popular, sold well, and the company remained in business until the 1980s when Remy Cointreau acquired it, at which point production was shut down at Lajus and moved to Domaine du Simon where (as far as I know), it’s still being made, with cane from Lajus. Note that in 2003 La Martiniquaise bought out Saint James and Bally (to add to their rum portfolio which already contained the brands of Depaz, Dillon, Negrita and Old Nick) which is why the Remy Cointreau’s webpage makes no mention of either one now.

Aside from being made so long ago, what makes the 1924 special is that it was the initial release of an aged rhum from Bally, and one of the first of its kind in the French West Indies, if not the first. Jacques Bally took inspiration from cognac and eau-de-vie makers in France and was apparently the first to consider ageing Martinique rhums in oak. This provided the initial release of his rums in the 1920s with a depth of quality that made them extremely popular and well-known, and one can just imagine all the other distilleries on the island rushing to copy the idea. The inevitable question arises, how old is the 1924 vintage?  “More than six years,” said Luca Gargano in a text to me, and that makes sense if the bottle that houses it was only designed and made in 1930. We can leave it there with only one other great unknown, and that’s how many bottles were released – and nobody knows that any longer, sorry. I hit a brick wall on that one.

Enough of the pedantic stuff. How was it to taste, eliminating all the baggage of history and heritage and rarity the rhum came with? It’s one thing to sing high praises because it’s from so far back, but a cold review is somewhat more challenging, especially considering the august company in which I tried it – the Tasting of the Century in September 2018.  You can bet that I was paying real close attention and took a long time with my glass on this one, if only so I wouldn’t be embarrassed when real writers came out with their own notes.

Nose first: nice! For all its age, the Bally 1924 could have come off the line last year and you’d never know it.  It smelled of fresh squeezed apple juice, pears with oodles of sweet light aromas, flowers, sugar water and watermelon, out of which emerged a nice melange of crushed walnuts, fanta, lemon zest, crisp yellow mangoes and cumin.  If you were tasting it blind you’d swear this was an agricole you could pick up online for some reasonable coin – like the Harewood 1780, it presented a profile not a hundred miles removed from something produced today.

Bottled at 45% ABV, the Bally 1924, for all the noble pedigree granted by being made so far back, in many ways resembled Bally rhums from past decades’ that I went through three years ago. It was slightly sharp on the palate, and as clean and clear as any of its descendants.  Apples, cider, brine and olives came smoothly off the assembly line, bolted on to emergent flavours of pears in syrup, green grapes, spices, more lemon zest, leather, a touch of vanilla and nougat and a vague hint of grass, black tea, earthy musk, and rosemary. The overall balance, cleanliness of the mouthfeel was excellent, and the ageing had definitely sanded down any rough edges – it was quite simply a pleasant drink to have, fading easily into a smooth finish that provided little that was new, just a languorous recap of the highlights – peaches, pears, mangoes, lemon zest, watermelon and sweet flowers and herbs and a pinch of cumin. A neat and near-perfect little agricole, coming together beautifully.

Well. How to score something like this? Well, I’m going to give it a solid endorsement — not that this means anything given its mythical near-unicorn status. But I should note in passing that for all its quality, the Bally 1924 strikes me more as an essay in the craft of agricole than a completely finished product that stands the test of time. It shows what they were before the snapped into focus in the last few decades of the AOC regs.

Perhaps it’s unfair to rate a rhum made nearly a hundred years ago to the standard of today when so much has changed in the interim — and for sure others around the table that day loved it (Matt rated it as his personal favourite for the evening).  To round things up: the Harewood 1780 presented a startlingly modern profile that went in its own brilliant direction way, strong, forceful, distinct; the Skeldon 1978 couldn’t rise above its elder brother but was still quite an amazing drink; and the Saint James 1885 was a rum made in a style quite different from agricoles as a whole, unique and interesting.  The Bally is caught in a limbo between the modern versions of the spirit, and the old ways of the 1885 – that’s in no way a failure, just that the competition is more fierce because we’ve had so many rums that are so similar to it.

But you know, whatever the score, there’s a certain cachet, even honour, in having been able to try a quartet of such grail-quest rums, so old, so rare, so absolutely stinking of rum history, so generously shared.  The Tasting of the Century might one day be exceeded (though I can’t for the life of me imagine what rums would comprise version 2.0); but whether that happens or not, I’ll always be happy to have tried the Bally — because it was one of those rhums that pointed the way to the modern era of cane juice rhums, so exactingly made, so proudly issued, so excellent to drink.  The Saint James 1885 might be the doddering grandaddy of the French island rhum style, but the 1924 with its crisp and clear profile taking us back to the beginning of the modern era, is surely its godfather.

(#552)(86/100)


Other Notes

Sep 242018
 

By now just about anyone in touch with the rum blogosphere on social media is aware of the add-on to the Hampden Rums launch hosted by La Maison-Velier in September 2018: the “Rum Tasting of the Century” — though I believe the words “…so far” were were silently tacked on by some of us participants, hoping against hope for another (better, older) one before we get laid to rest like Nelson in a cask of DOK.  Nor are many unaware of the four aged unicorn rums we were privileged to try as part of the Tasting – Skeldon 1978, Bally 1924, Harewood House 1780, and the subject of this revisit, the Rhum des Plantations St. James 1885. 

I’d had the luck and good fortune to sample the St. James before and have written about it as part of the Rumaniacs.  This of course cut me absolutely zero slack with the attending Collective – because for all our camaraderie and friendship (online and off), we’re a cheerfully competitive bunch of people, and like to get our personal opinions settled (no others being as good as our own, naturally) before even acknowledging that someone else may have tried a particular rum in front of us.

Still, we had to get facts, and a lot of our preliminary conversations and subsequent texts and messages revolved around the data points, which are as follows: the rhum was made in 1885 on Martinique, and derived from cane juice that was boiled prior to fermentation.  Although the exact age is unknown, it was certainly shipped off the island before Mount Pelée erupted in 1902 and destroyed all stocks there, so at an absolute maximum it can be 17 years old. This is, however unlikely – few rums or rhums were aged that long back then, and the opinion of the master blender of St James (Mark Sassier) that it was 8-10 years old is probably the best one (Cyril of DuRhum has some additional details in his 2016 review) . Following the eruption of the volcano, the only remaining bottles were in Europe and gradually unsold ones were acquired (many from the cellars of Bardinet) and sent back to Martinique and put on sale.  Luca, who was a brand ambassador for St. James at one time, eventually acquired (or so legend goes) about 300 bottles in the 1980s. One of them, 47% ABV as tested in 1991, stood before us in a conference room in the Four Seasons in London overlooking theThames, awaiting our attention.

The first thing everyone remarked on about this rhum was the colour – a dark dark dark mud brown.  The second thing was the aroma. Without doubt this remained one of the richest rum smells of my own experience: it was redolent of coffee, licorice, coca-cola, bitter chocolate, coconut shavings accompanied by enormous notes of molasses.  There were, after some additional minutes, some light fruits and florals and lemon peel, but overall, it reminded one of nothing so much as a Demerara rum, not an agricole, and a really heavy, thick Demerara at that.

Though my tasting memories of the first 1885 rum I had tried three years earlier had faded somewhat, I still remembered much of the core profile, and these were back for an encore, with the same dull richness that made it so memorable back then. Bitter chocolate, nougat, nuts, grated coconut and coffee led off the charge, with flanking movements of licorice, caramel, coke and the noticeable leather and oak tannins that spoke to some ageing.  Fruits again – pears, orange zest, plums, blackberries. The texture on the tongue was heavy, stopping just short of cloying, and I must remark on the fact that it was overtaken a little too much by the forceful molasses tastes. Still, it was a great sip, and the rum glided smoothly to the finish with last notes of earthy mustiness, roasted chestnuts, molasses (of course), fast-fading fruitiness, dates and chocolate.

What a difference a mere three years makes.  In 2015 my sample of the Saint James 1885 got rated 90, and I commented favourably on its depth and complexity.  Certainly, compared to the rhums against which it was being tried that day (Barbancourt 25 YO and 15 YO, La Martiniquaise Rhum Pur, La Favorite 1990, and J. Bally 6 YO) and my own experience with uber-old spirits to that point, it was a score I have no problems defending.  However, since then I’ve tasted and gone into depth with and written about another 300+ rums, and quite aside from wry commentaries about not having a life, it’s clear that both increased experience and different comparators do make a difference in assessing the same rum years later.

On that basis, I’m going to rank it a few points lower this time, but in truth, the score is meaningless for a rhum this rare and that expensive and from so far back.  I think that for anyone who has opportunity to try a rum made over a hundred years ago, it’s enough to simply say that they drank it. It’s a window into perceiving French island’s rhum before agricoles became agricoles, before the AOC, before the production methodologies of today.  It promotes understanding of how rum has developed and changed over the decades and centuries, and if one is left with a single thought after the fact, it’s that it was and remains an experience to rival few others in our long journey of rum appreciation. That alone might be worth all the points anyone could ever give it.

(#551)(87/100)


Other Notes

Sep 102018
 

How this blanc J. Bally succeeds as well as it does is a source of wonder.  I tried it and was left blinking in appreciation at its overall quality. Like all Bally rums made these days, it’s AOC certified, half pure alcohol (50% ABV), and unaged (rested for a few months in stainless steel tanks before bottling), and I honestly expected something a lot more aggressive than it actually was.  In that ability it had to walk the tightrope between ageing and no aging, between too strong or too weak, between jagged edges and smooth gentling lies a lot of its appeal.

Some time ago when I wrote a small roundup of  21 Great Whites, I remarked on the fact that most of the best white rums out there are bottled without any ageing at all, right as they come dripping off the still.  Whatever filtration such rums are subjected to, is to remove sediment and detritus, not the sort of chill filtration, reverse osmosis or activated charcoal filters that leave an emasculated and flaccid excuse for a rum behind, which is then relegated to the poor-doofus-cousin shelf of a barman’s cabinet, used only for cheap mixes.  You certainly would not want to drink one of those indifferent, milquetoast whites neat to savour the nuances, which is why they have inexorably slipped to the bottom of the rankings of white rums in general, their place taken by purer, cleaner, stronger stuff — like this cool Martinique product.

Bally no longer exists as an independent, completely integrated entity in its own right. After being acquired by Remy Cointreau in the 1980s, the distillery operations were closed and shifted to the centralized Simon Distillery, though the original recipes for their rhums remains intact, and sugar production continues at Lajus, as does the bottling and ageing up the road at Le Carbet. As with many French island products, it retains a certain cult following, and a cachet all its own.  Suffice to say they have made some really good rums, and this one may either be the real deal poised for mass market export or some kind of off-the-wall local tipple trotted out for exposure at various Rumfests (which is where I tried it, mostly out of curiosity). It’s reasonably widely available, especially in Europe.

Well, that out of the way, let me walk you through the profile.  Nose first: what was immediately evident is that it adhered to all the markers of a crisp agricole. It gave off of light grassy notes, apples gone off the slightest bit, watermelon, very light citrus and flowers.  Then it sat back for some minutes, before surging forward with more: olives in brine, watermelon juice, sugar cane sap, peaches, tobacco and a sly hint of herbs like dill and cardamom.

The palate was more dialled down, less aggressive…tamer, perhaps; softer. And that’s saying something for a 50% rum.  It was sleek, supple, smooth and sweet, and went down easy. Tastes suggested fanta and 7-Up in an uneasy combination with rained-upon green grass.  A little menthol, thyme and sugar water. A sort of light fruitiness pervaded the drink – watermelon juice, white guavas, pears, combined with sugar water, underneath which lurked a cheeky element of brine that never entirely came out and took over, and was hinted at, never outright disclosed.  Finish was nothing special – a little salt, a little sugar, a little water, a little fruit, but not hot at all, mostly an easy going wave goodbye as it exited the premises.

There’s little to complain about here, and much to admire.  To me, what sets this rum apart is its how many things it accomplishes in the same bottle, the same shot.  Unlike many whites that are now making headlines, Bally’s blanc doesn’t want to rip your face off or try to show off its package in an effort to show it’s bigger, bolder and more badass than all the others.  It’s also an uncommonly restrained white rum, retaining both elements of its youth, as well as having its rough edges sanded down a shade. It’s a white rhum that is demonstrably an agricole, a vibrantly young sprout of some character and depth, and tailor-made for both those now dipping their toes into the white-rum sea (and don’t want anything too savage), and those who like white agricoles on general principles. That it does all these things at once and with such unassuming style, is nothing short of a tiny miracle.

(#548)(84/100)