Ruminsky

Chamarel VS Premium 3 Year Old Rum – Review

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Mar 122021
 

Let’s quickly run down the tasting notes for the Chamarel youthful aged expression, the VS.  This is the most junior of the company’s aged pantheon – named, one would presume, after the brandy designators of VS, VSOP, XO and so on. The VS supposedly stands for “Very Superior”, but that just goes to show the French had marketing departments in their old maisons for centuries before Madison Avenue was invented, because overall, the rum didn’t exactly wow my socks off.

It smells, right off the bat, of toast — literally.  Lots of toast. Also coconut shavings, vanilla, and cereals that have all at some point in their life been burnt, which I grant is amusing (and unusual) but hardly earth shattering. Anyway, this all passes, and then one can smell aromas of honey, flambeed bananas, salt caramel ice cream, nougat, toffee, white chocolate, and crushed almonds.  What it’s missing is the tart and clear acidity of lighter elements and fruits, which remain very much in the background on the nose.

Palate is somewhat better, and more integrated, though quite light and there remains a sort of spicy spitefulness about the whole thing. There are tastes of nuts, wine, grapes, and cereals again.  The balance is much improved, and the fruit is more forward…I keep getting this idea that there’s a splash of red wine in here too. With resting, there are additional notes of coconut shavings, bananas, more unidentifiable soft and squishy fruit: say ripe mangoes, papayas, cherries, strawberries, that kind of thing.  Oh, and welcome spicy notes of cloves and cumin.  All this leads to a curiously disappointing finish – it’s dusty and short, with hints of cheerios, caramel and crushed walnuts…but the fruits have once again disappeared to wherever they hid while I was smelling it.

The rum as tasted was released at 42%: currently it’s gone back to a more easy sipping 40% (as advertised on its website).  I think the strength is decent for what it is, because the rough edges of its youth have not been quite sanded clean yet, and it showcases a sort of jagged edge that a stronger proof might have made worse, rather than better. From what I was told at the booth where I tried it, it was based on sugar cane juice, and run through a column still (twice, hence the “double distilled” on the label), then aged for 3 years in charred American oak; this would account for the rather strong vanilla and smoky profile that characterizes the rum, but oddly for a cane juice product, rather less of the vegetal and fruity notes which one would expect from the source.

Chamarel on Mauritius has been around for a long time, and I’ve written about it in both the Premium Classic White, the double distilled white and Velier’s Indian Ocean Sills selection reviews, so if this piques your interest and you want to know more about them, check out those reviews or their own website. I’ve not tried very many of their aged rums – because there really aren’t that may: remember, rum making was legalized on Mauritius relatively recently so it’s not as if a whole bunch of aged stocks exist on the island.  So, I started with this one, the youngest, which I didn’t think was all that hot. It was a competent product, but I’m left somewhat confused what it’s meant for – it’s not good enough to sip, while lacking any serious punch over and above the vanilla, coconut and caramel, which would wake up a cocktail. Unless such a placid profile is your thing, you may want to see if you can lay hands on their older expressions, a millesime or anything they issue at a greater strength. Otherwise, be prepared by a restless sense of unfulfilled potential with this one.

(#808)(78/100)

Other

  • The rum isn’t bad, just feels unfinished.  As proof of its potential, note that it won a gold medal in its category at the 2018 German Rum Fest in Berlin, with other honours in the Agricole Gold class going to Clement Rhum Vieux Select Barrel (Martinique, 40%) and Saint James Ambre (Martinique, 40%)

Chamarel Premium Classic Unaged White Rum – Review

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Mar 082021
 

La Rhumerie de Chamarel, that Mauritius outfit we last saw when I reviewed their 44% pot-still white, doesn’t sit on its laurels with a self satisfied smirk and think it has achieved something.  Not at all.  In point of fact it has a couple more whites, both cane juice derived and distilled on their Barbet columnar still: one at 42º (the “Classic 42”) for cocktails like a mojito, and the other delivering a sharper 52º and clearly meant for the islanders’ own beloved Ti-punch.

Chamarel distillery is situated in a small valley in the south west of Mauritius, cultivates its own sugarcane, and has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and a very long history of distilling its own back-country hooch for local consumption, much like the grogues of Cape Verde or the clairins of Haiti..

After 2006, when rum production was finally legalized (previously all cane had to be made into sugar by law), it began to emerge from the shadows, to become something the world started paying attention to. It’s no coincidence that it was in 2008, at a time of weakening demand and reduced EU subsidies and a time of renewed interest in rum, that the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created their new distillery on a 400-hectare estate.

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper pot still (for one of their white rums), or the two-column 24-plate still they call an alembic (for aged and other white rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months (or more) before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations. In this case the classic is slowly reduced to 52% ABV over six months.

What comes out the other end and is released in a bottle smart enough to sport a doctorate from Cambridge, is a sleek stunner of a rum with a cosh in its back pocket. It’s an intense and crisply fiery taste bomb, and my Lord, was there a lot going on under its crinoline – a hot combo of wax, olives, brine and sugar water, acetone and paint thinner, which vied with a veritable smorgasbord of light and watery fruit for the dominance of the nose: guavas, pears, Thai mangoes, watermelon and guavas with a touch of pineapple and strawberry infused water. Slightly sweet, salty and sour, a really distinctive, slightly-addled nose. It’s sharp to smell, yet it’s the sharpness of clear and crisp aromas rather than any deficiency of youth and poor cuts such as too often mars young rums subsequently marketed as cocktail fodder: this thing, on the contrary, smells like you could take it to dinner at the Ritz.

Having already tried – and felt somewhat let down by – the restrained, near-lethargic nature of the Chamarel pot still white, I wasn’t looking for anything particularly “serious” when it came to how it tasted, aside from, perhaps, a bit of extra jolt from the higher proof point. I was happy to be disappointed: it was a firm and solid rhum on all fronts, both deep and sharp at the same time, laden with vegetals, wet grass, green apples, grapes, citrus, vanilla, pineapple and a mischievous hint of cider to shake things up.  Waiting a bit and then coming back to it, I noted a crisp melange of lemon, thyme, biryani spices, marzipan, more light and tart fruits, some unsweetened yoghurt and even the creamy back end of white chocolate and almonds.  It ended up closing the show with a last joyous and furiously spinning sense of fruit, citrus, pepper and a very hot green tea gurgling its way down.

Personally I have a thing for pot still hooch – they tend to have more oomph, more get-up-and-go, more pizzazz, better tastes.  There’s more character in them, and they cheerfully exude a kind of muscular, addled taste-set that is usually entertaining and often off the scale.  The Jamaicans and Guyanese have shown what can be done when you take that to the extreme.  But on the other side of the world there’s this little number coming off a small column, and I have to say, I liked it even more than its pot still sibling, which may be the extra proof or the still itself, who knows. 

The Premium Classic was simply a rhum that invigorated, and was hugely fun to try without any attempt to be “serious” or “important”.  And that’s a good thing here, I think, because it allows us to relax and just go with it.  Now, a lot of us drink rums just to get hammered, start a convo, have a good time – and if we don’t like it we chuck it away, or into a mix and any weakness is shrugged off by saying “others will like it” or “it’s not meant for sipping.” Meh. For me, either it works or it doesn’t and this one – frenetic, alcoholic and cheerfully unapologetic – does its thing so well, that the day I tried it I looked at the guy at the booth doing the talk and the pour and laughed in sheer delight, didn’t say a word and just held out my glass for more.  I haven’t heard much about this company or this rum since then, but I sure hope that gent remembers how much I liked his company’s product. 

(#807)(85/100)

Other notes

  • Although this is a rum (or rhum) deriving from cane juice, Mauritius does not have the right to call its products agricoles, and I follow the practise in my naming and description..

SMWS R8.3 Nicaragua 2004 12 YO Rum (“Fruit and Nut Case”) – Review

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Mar 042021
 

If two rums from the same company were made the exact same way on the same still, there are just a few things that would explain any profile variations. There’s the still settings themselves, because one rum might have different “cuts” than the other, or from higher or lower plate; there’s the proof point, stronger or weaker, at which either is bottled; and then there’s the barrel strategy, which is to say, the barrel itself and the duration of the rum’s slumber therein.

Last week I looked at a 12 year old Flor de Caña Nicaraguan rum from Compañía Licorera de Nicaragua, which came off their column still in some undisclosed year and was then aged in ex-bourbon barrels in Central America for more than a decade before being diluted down to a milquetoast 40%.  The 335 bottles of this Nicaraguan rum released by the Scotch Malt Whiskey Society were also 12 years old but allowed to flex the glutes at a solid 55% ABV, was in so many ways a better rum that one can only wonder at the difference. After all, isn’t tropical ageing supposed to be better? Stuff made at the distillery of origin from cane to cork should be benefiting from the voodoo of location, yet clearly that didn’t happen here.

I mean, consider the profile from start to finish.  This SMWS rum was deep and forceful from the get go.  Caramel and toffee melded well with a woody component.  Dark fruits and raisins waft across the nose and combined with some apple cider, threatens to overwhelm the smell…but the toffee, caramel, oak, chocolate and tart yoghurt end up carrying the day.  It’s a bit sweet, with some bitterness after a while, and an emergent strain of coconut and marzipan, with the whole thing getting both darker and sweeter the longer it’s nosed

Palate?  Not bad at all. It’s woody, more so than the Flor de Caña product (and this is something  about their rums many have commented on before); caramel and bitter chocolate wrestle for dominance with dark Russian peasant bread. “It’s kind of like a thin Blairmont and without the complexity,” remarked my friend Marco, who was tasting it unenthusiastically with me (he was not a fan). I disagree there, because when you leave the rum alone for a while (okay fine, I forgot about it and checked it again an hour later, so sue me) it actually provides some nice notes of coffee, brown sugar, apples and vanilla – these temper the slight oaky bitterness we sensed, and while overall I think it is rather simple and the finish just repeats the chorus of notes from above, it’s a pretty powerful statement for the company…and what it could be doing.

I have no way of knowing in which year the Flor 12 was made – company-made blends like that stay stable for long periods and are tweaked to make them that way – and so a comparison between a continentally aged rum from a single barrel selected by a whisky maker, and a blended, easier product continuously being made by the distillery, lacks true comparability or real meaning; and will without question taste differently. And that’s even without going into the oft-repeated doubts as to whether even back then, their rums truly aged for X years.

And yet, and yet….perhaps it should not taste that different. The shared DNA should be clear, there should be points of similarity that would permit a reasoned comparison to be made, the family tree to snap into focus. Here, that’s hard. If pressed, I’d say I felt this one was less like the 12 and more akin to the superlative blue-bottled 15 year old “21” I’ve always liked — but that one was also quite different from other Flor products (it was an anniversary bottling, never repeated).

So taking all that into account, what made the SMWS rum from Nicaragua so relatively good? Maybe they really were made at different times and in different ways and came off the still already more like second cousins than brothers. But assume for a minute that they were the same up to that point:  given the similarity in age, similarity in barrels and assumed sameness off the still, the only thing left to consider is the wide divergence of the proof point, and the ageing location. The 40% TA variant is faint, lacklustre and ultimately boring – it in no way provides the complexity and solidity of tastes the CA 55% does.  

I’m not trying to make a case for continental over tropical (aside from pointing out how pointless the discussion is from a taste perspective) – but I will go on record for suggesting that maybe one reason Flor de Cana can’t seem to increase its market share or get a bigger footprint on the connoisseur’s mindset, is because they have not had the guts to stake out the full proof market for their products, or even issue a limited edition series of single cask releases. And what that means is that other, smaller independents are stealing the thunder and reaping the rewards that by right should have been theirs. All because they couldn’t be bothered to move away from the traditional philosophy of their blenders.

(#806)(85/100)

Other notes’

  • Simon over at the Rum Shop Boy liked the rum, and made some interesting comments in his conclusions: he suggested that its quality disproves the oft-cited myth that lighter column still spirits require dosage to be truly palatable; and also, that a higher proof is a completely acceptable way of delivering more flavour punch to the rum.

Revisiting the Flor de Caña “Centenario” 12 YO Rum

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Mar 012021
 

[Based on a bottle acquired and tasted in July 2017, Berlin]

Nearly ten years ago, I was rather indifferent to Flor de Cana’s 12 year old rum.  It wasn’t as cool as the older expressions like the 18 for sipping, and was outdone by the 7 year old for a more assertive a cocktail. The 12 YO made a decent drink…except insofar as I thought it was somewhat unfinished mid range rum which didn’t seem to be either flesh or fowl. 

A decade has now passed, and the brand has lost both brownie points and market lustre with consumers. The 2015 Chronic Kidney Disease matter has died down, but the peculiar and more lasting damage of their age statements continues. In fine, the age statement number on the label was phased out after around 2014 (when Wes Burgin first noted it in his middling-scored review) and now just says “7” or “12” or 18” without further clarification.  Of course, even then they were touting that silly “slow aged” moniker, which I regarded then and now with the same sort of impatience.  What on earth do they think this means, honestly? That the world spins more slowly for this thing?

What this all does mean, and what just about every reviewer on reddit or other fora is at pains to note (when they bother reviewing anything from Flor at all), is that the big number on the label is completely useless, if not outright deceptive. It tells you nothing of consequence, not the age, or whether it is a blend of X rums (unlikely) or whether it’s a link to the past when it was 12 years old.

With that in mind, let’s see what we have: an older 12 year old 40% rum, whose current “12” blend is no longer now what this once was; column still distilled and aged in ex-bourbon barrels. A more standard rum could not be imagined (unless maybe it’s the Appleton 12 YO or Doorly’s 12 YO).  The only reasons to try it are curiosity (always), to see if it could be a candidate for the Key Rums list (no), and to see if anything has changed from my original review (yes, but not for the better).  

I confess it did not impress now either.  The nose started out medicinal and a bit sharp.  It’s predominant characteristic was dark prunes and viscous molasses, honey, overripe cherries, a tang of salt and olives. The ageing showed up via a trace of vanilla and tannins, whose aromas stayed mostly in the background, but overall, not a particularly expressive or impressive nose.

The rum tasted mostly of caramel, treacle and molasses.  There was a trace of nuttiness and honey, a few dark and ripe fruits, nothing particularly sharp or tart.  Black olives, some brown sugar. It felt like something of a soft blanket, lacking the sharper notes of a citrus element that would have make a stronger statement and balanced things off more nicely. With some strain and patience, a touch of orange peel and unsweetened chocolate was discernible at the tail end leading into the short, dry finish, just insufficient to make a difference to the overall profile.  Not something that made it any more memorable, however. 

For my money, the 12 YO remains something of a middling work in progress, once leading to the better 18 Year Old (now the “18”) of the supposedly even more upscale “Luxury” expressions (this one is referred to as an “Ultra Premium” in its current iteration). I don’t think it merits anything near those kinds of descriptions – based on tastes alone, it encourages words like “capable,” “decent” and “mid range” but “Premium”?  No chance.

To me, it comes down to that that big number 12 on the label: without any qualifiers or explanations, it is a sign of not just shoddy marketing and the peacock-like display of a double-digit (if not an outright attempt to mislead buyers), but of a lack of faith in their own product. I have no particular issues with Flor de Cana as a whole – I admire what they’ve managed to accomplish to recover their reputation – but this rum is just not worthy, at this stage, of being included in the pantheon.  It’s too simple, too ambiguous, and it excites mostly a kind of indifference. Ten years ago it was the sort of rum I’d drink when I just wanted to get hammered, and in that sense, it’s exactly the same now

(#805)(78/100)

Other notes

  • In a time of true-aged cask-strength full-proofs as part of several primary producers’ ranges, I wonder why they insist on keeping this old work horse and not rebrand it as a true 12 year old, and/or goose the proof a bit?  For that matter, why not issue a complete range of high-octane full proofs?  To stick with the advertising of yesteryear at a time when the world has already changed so much strikes me as odd, to say the least.  Perhaps, like DDL, they regard that kind of thing as a loss-leading indulgence of the independent bottlers, not something they really care about themselves.
  • Both TWE and MoM keep on naming their entries for the rum as if it were a true-aged rum, when the label clearly says nothing of the kind.

SMWS R6.1 Barbados 2002 14 Year Old Rum (“Spice At The Races”) – Review

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Feb 252021
 

Back in 2013 when I wrote about the Scotch Malt Whisky Association’s release R3.4 Barbados 2002 10YO “Makes You Strong Like  Lion”, several people went on FB and passed the word around that it wasn’t a Foursquare rum, which was hardly needed since I noted in the review that it was from WIRD, and the (mythical) Rockley Still. Four years later the SMWS did however, decide that the famed Barbados company shouldn’t be left out and bottled an aged rum from Foursquare (the first of two), named it R6.1, and gave it one of their usual amusing titles of “Spice At The Races.” One wonders when they’re going to try for a Mount Gay distillate, though I’m not holding my breath.

Now, for years, every rum geek in the observable rumiverse (bar a few of my acquaintances who don’t drink kool aid) has formed up behind the oft-repeated idea that there is no way a continentally aged rum is the equal of one left to sleep in its island or country of origin. I’ve always taken that statement with a pinch of salt, for two reasons: one, its adherents always talk about taste and age, yet it’s actually touted for social and economic reasons, which is a point often lost in the shuffle; and two, I’ve simply had too many aged rums that ripened in both places for me to be so dogmatic in my assertions, and I’ve seen as many failures as successes in both. Ultimately, it’s the taste that counts no matter where it’s bottled.

This pale yellow rum cost around £75 when initially released, was 57.3% and with a 210 bottle outurn, aged for a solid 14 years old (yes, in Europe) , illustrates the problem with making such sweeping “four legs good, two legs bad” generalizations, because it’s a really a fine rum in its own peculiar way, and one I enjoyed a lot.

Consider first the nose, which opens with the firm assertiveness of my primary school teacher wielding her cane. It smells of sawdust, dusty cardboard, glue, has an odd medicinal touch to it, and also a nice smoky-sweet sort of background. Then the fruits begin their march in: orange peel, strawberries, bananas, pineapple, some light cherries and peaches. The citrus line, augmented with other sharper aromas of persimmons and ginnips provide a lovely through-line, and the smokiness and leather lend an intriguing edge.

The taste is admittedly odd at the inception; my first notes speak of a pair of old, well used, polished, leather shoes (with socks still in ‘em). This is not actually a bad thing, since it is balanced off by ginger, mauby and some rich fruit notes – apples, guavas, almost ripe yellow Thai mangoes – and these make it both tart and delicately sweet, gathering force until it becomes almost creamy at the back end, with a sort of caramel, port, molasses and vanilla taste to it. This is one of these cases where the finish lingers and doesn’t do a vanishing act on you: it’s slightly acidic and tart, with vanilla, oak, smoke, unsweetened yoghurt and a touch of delicate florals and fruits. Nice.

So, a couple of points.  Marco Freyr of Barrel-Aged-Mind, who was sampling it with me, and who has an encyclopaedic knowledge of the various Bajan rum profiles, wondered if it was even a Foursquare at all (I chose to disagree, and accept the rum as stated).  Also, It’s unclear from the labelling whether it’s a pure pot still distillate, or – more consistent with Foursuare’s own releases – a blend of pot and column.  Rum Auctioneer classed it as a pot-column blend.  The bottle remains silent. The Rum Shop Boy, one of the few who’s reviewed it, noted it as pot still only in one part of his review, and a blend further down (and didn’t care much for it, as a matter of interest). However, he further noted in an earlier Kintra Foursquare review some months before, that Mr. Seale had confirmed some 2002 pot still 4S rum had indeed been sold that year. My own initial take was that it was a blend, as I felt it lacked the sort of distinctiveness a pot still distillate would impart and I didn’t think Mr. Seale shipped his pot still juice over to Europe. However, Simon’s quote from him, and Seale’s subsequent note on FB put he matter to rest – he confirmed it was a pot still spirit.

All that aside, it was a really good rum, one which shows that when they want to, the SMWS can pick rums with the best of them, especially with more familiar and more famous distilleries – that said, their track record with less known and less popular marks is a bit more hit and miss.  If various laws and regulations being pursued stop indies from getting continentally aged juice in the years to come (though this is unlikely given the extent of Scheer’s stocks), I think the Society can still rest comfortably on its laurels after having issued a rum as fine as this one, young as it may be in tropical years.

(#804)(86/100)

Other notes

  • Rum Shop Boy scored the rum 67/100, so about 83 points by my scale and 3½ out of 5 on Wes’s.  Like Marco, he commented on how different it was from the Foursquare rums he knew, and rated it “disappointing”.
  • Angus over at WhiskyFun liked it much more and scored it 87, rolling out the tongue-in-cheek “dangerously quaffable” line, and meaning it.
  • Ben’s Whisky Blog (near bottom of page) rates it a “Buy” with no score
  • Post details regarding source still is updated based on a conversation on FB the same day I put it up.  It could indeed be a pot still rum, but the jury remains out.

Havana Club Silver Dry White Rum (Cuban)(1980s-1990s)

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Feb 222021
 

Rumaniacs Review #124 | 0803

There were several varieties of the standard white Havana Club mixer: strengths varied from 37.5% to 40%, the labels changed from saying “El Ron de Cuba” to “Mix Freely” and in the early 2000s this old workhorse of the bartending scene, which had been in existence at least since the 1970s and produced all over the world, was finally retired, to be replaced by the Anejo Blanco. 

From the label design I’m hazarding a guess mine came from the early 1990s (it lacks the pictures of the 1996 and 1997 medals it won that were added later) but as it was part of a collection from much earlier and the design changes were stable for long periods, it may be from the late eighties as well (the HC sun began to be coloured red in the early 1980s which sets an earliest possible dating for the bottle). As far as I know it was a column still product aged for no more than 18 months, filtered to white and made in Cuba.

Colour – White

Strength – 40%

Nose – Very light, fragrant and delicate. Sugar water, coconut shavings (and actual coconut water), watery pears.  A touch of light vanilla, watermelon and cucumbers, and an almost industrial sort of aroma to it that is supposed to double for “alcohol,” I guess, but feels too much like raw spirit to me. Without practice this could come off as a serious no-nose kind of rum.

Palate – Meh. Unadventurous.  Watery alcohol.  Pears, cucumbers in light brine, vanilla and sugar water depending how often one returns to the glass.  Completely inoffensive and easy, which in this case means no effort required, since there’s almost nothing to taste and no effort is needed. Even the final touch of lemon zest doesn’t really save it.

Finish – Short, faint and undistinguished, complete non-starter. By the time you think to ask “Where’s the finish?” it’s already all over.

Thoughts – By today’s standards, this venerable white is unimpressive.  Current Havana Club variants like the 3YO Anejo Blanco or the Verde are slightly more taste-driven on their own account, and have a life over and beyond the cocktail circuit since they possess a smidgen of individual character. This is too much of a backgrounder, too anonymous, to appeal.  

Note however, that it is completely consistent with its purpose which was to liven up a mojito or a daiquiri, not to appear on one of my lists of white rums (here and here) that stand tall alone.  At the time, this was what such blancos were made for and what made them sell. That this one fails by today’s more exacting standards for white rums, is hardly its fault. We changed, not it.

(74/100)

A picture of some of the silver dry series over the decades, from the FB site HC Sammlung Hamburg

Opinion – The Implications of Superfast Ageing and the Alteration of Rum

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Feb 172021
 

This is a completely theoretical “what-if?” about the implications for the rum world if the technological process of superfast ageing were ever to be perfected.

Ever since ageing of spirits became a thing, people have been trying to make it faster in a sort of half-assed time-travel wish-fulfilment. They’ve tried the adding of wood chips, smaller barrels, keeping the barrels in motion, dosage, temperature control, music, ultrasound, etc etc – all in an effort to have the taste of a 20 year old rum stuffed inside a spirit made the day before yesterday.

Take Rational Spirits’ Cuban Inspired rum I wrote about recently, and the NYT article on research into the field. That rum was itself based on technology Bryan Davis of Lost Spirits had developed years earlier (he is mentioned in the NYT piece) where he was trying to do exactly that…accelerate the change in taste profile of selected spirits, to mimic that created by many years of ageing.

I’ve never stopped thinking about what such a technology might actually imply – particularly the outcomes. Because I think that the state of modern chemical and physical technology is such that even with all the thousands or millions – or billions – of disparate variables that interact in such complex ways to create the taste of a seriously aged rum, it may possible, just possible — not now, but someday — to get close to a 1975 Port Mourant…and do it in a few days. And what that implies for the industry should be considered.

Here, I won’t go into the methods and processes various companies have developed: what interests me is what the success of such a process might mean, the impacts it would have…if it were a reality. For the purpose of this what-if article, I am taking “the process” to mean not just being able to produce an ersatz aged product in a very short time…but any profile at will (it is part of the same idea, after all, so one inevitably follows the other).

And thinking of that leads down some interesting paths.

Obviously, first and foremost is money.  All input costs gathered post-distillation get reduced with a process that can do “ageing on demand” – most especially the warehousing charges of storing barrels for years or decades. Moreover, if one can produce an aged profile in days, oak barrels would be an unnecessary expense since storage could be in larger, inert vats made of steel or even (heaven forbid) plastic – the profile is already “set” so why bother going further with real barrels? Warehousing overheads would be reduced both for the physical infrastructure and its utilities, and the staffing. 

Too, if any superfast ageing process can happen, then clearly the angel’s share would shrink to nothing, which would leave more available to be sold.  Inevitably, this would have a knock-on negative effect on prices. One of the reasons legends like the the Skeldon 1973 is so expensive is because it was issued at an incredible age which probably left less than 5% of the initial volume available for bottling – can you imagine five thousand bottles of this stuff being available instead of five hundred, and not having to wait 32 years to get it? The four figure prices it commands now would take a nose-dive.

In point of fact, such a process, since it could theoretically be done just about anywhere and replicate any rum’s profile, would instantly render the distinction between tropical and continental ageing nearly irrelevant. The ripple effects of what “pure” rum would mean under such circumstances are huge even beyond that – because if you could not tell the difference between an aged Foursquare produced in situ and a fake that someone else can produce by just dialling in some coordinates on a reactor, the entire business model of premiumization premised on GIs, terroire and island specific profiles is going to be disembowelled. Why pay a hundred bucks for a Hampden Great House when you can get the same thing (or an indistinguishable thing) made down the street for ten?

Tony Sachs, who touched on this topic back in 2015, suggested that it would primarily affect the smaller producers, who would be able to produce a better rum for less money, instead of having capital tied up in ageing inventory and having to sell sub-par young juice to make cash flow.  But he also remarked that larger producers could make better “bottom-shelf” booze as well, and experimentation, being made simpler and faster with this tech, would allow profiles to be tested and produced on a much faster cycle than now. Nobody would be immune from this if they wanted to stay in the running. A lot of the same points were made in two FB conversations around the same time, in the Global Rum Club and La Confrerie du Rhum – and to this date, none of these issues have gone away (or been discussed beyond the superficialities).

Unsurprisingly, the industry commentators so far remain sanguine, relying on brand awareness, their names, the reputation built over decades, even centuries, the skill of their master distillers, blenders and cellar masters. “Old fashioned craft rum,” said one producer when commenting on superfast ageing several years ago, “Will always be there.” He’s probably right but at what level of production, I wonder, when faced with such a disruptor? The impacts I’ve described (or others I haven’t thought of) may not come to pass, but have not really been considered, largely because nobody takes this technology seriously: and with good reason, since so far it has not been shown to work.  Nor, in spite of its application to some rums like Lost Spirits,’ has it succeeded in producing a rum the hype leads us to expect. In other words, the process is not making rums to upend the industry.

A successful technology would, however, force traditional mid-sized rum producers to adapt to a major change in their pricing models and sales strategies. Faced with a technology that would provide real price competition and render their carefully blended aged products less desirable (because a similar product could now be had for less), they would have to up their game by making new and different and (hopefully) even better rums, and to make them in such a way as to hobble any attempts at mimicry by such a process. This would cost them money. 

It’s clear why labelling redesign and better disclosure are going to be required….

They would have to advertise differently, focus on their own premium-ness, the genuine nature of their products as opposed to the ersatz lab rats that are coming on the market. You can see this happening with mid sized “country-level” producers now, as they combat cheap US, Indian or Asian rums on the world market, or mass produced rums made by huge multi-column operations like Florida Distillers or those in Panama and elsewhere.

Distinctions between a “manufactured” rum made by a process of this kind, and a traditionally made one, would take on much greater importance, and that would logically lead to the courts. It is very likely that laws – or at least regulations by industry bodies – would be passed regarding advertising and restricting the labelling of such manufactured rums; they would not be able to pass themselves off as the genuine article. GIs would be amended to exclude fake-aged, or processed rums. Social media personages and little online armies would be mobilized by at-risk producers to wage a war of opinion and words against such upstarts (we have seen this already in other areas of the rum world). 

The word “ageing” itself would have to be more rigorously defined and enshrined in legislation. If I set up my equipment in Bridgetown, buy unaged bulk rum from any of the distilleries and then run it through the process at half the cost, you’d better believe I can call it a NAS Barbados rum under the current rules, and that means post-distillation processes have to be re-specified and redrafted to stop me from undercutting their prices for what they make and taking away their market share. Moreover, some way of trademarking or patenting the taste profile of a rum from one specific still, distillery or country is going to have to be found and distinguished, because the technology would instantly make counterfeiting and copying known brands a huge issue.

Multinational spirits conglomerates are likely to jump on board with this as well.  Since they go after bulk sales of cheap one-for-everyone commercial products whose margins are thinner, anything that reduces costs, or increases quality for the same price, will be looked at and developed. They might even buy the technology from some small tech startup like Mr. Davis and scale it up to industrial proportions, at which point market dominance is a very real possibility and small producers would hit the wall.

Of course, the high end connoisseurship and chatterati would absolutely continue prefer and promote the true-made rum as opposed to any ersatz lab concoction (we see that already with dosed rums).  But the painful truth is that such buyers, influencers, self-styled ambassadors and social media pundits, for all their noise, don’t actually account for much in the way of sales (otherwise Plantation and Flor de Cana would have gone belly-up years ago). The mid range and bottom shelf is where the vast majority of sales to the public lie – there is no significant, high-end premium market in existence (as there is, for example, in mechanical Swiss watches), just a marginal one.  

What this means is that it won’t matter if famed famed distilleries and notables of the industry throw their weight behind artisanal rums – if the cost is low and the quality is good enough, the majority of rum drinkers (who know little and care less about the rum wars others fight on their behalf) will continue to not just go for Bacardi but a low end ersatz Bacardi copy at an even lower price.  We won’t even go into the inevitable scourge of counterfeiting that is sure to start if any profile can be replicated at will.

This leads, then, to the possibility that the industry might for the first time require a global controlling body to set proper standards for production and labelling, national and international enforcement with teeth, and to find room for such a manufactured product that can separate it out and classify it in a way that makes its nature pellucidly clear.  The dog eat dog nature of spirits production, so tied up in national pride and economics, has so far resisted this kind of move, but I submit that under the pressure of a potentially mould-breaking force, it may become inevitable.

Admittedly, I paint a blue-sky picture of massive disruption here, based on a technology that is far from proven and does not currently exist in the form I posit.  So far, none of it has happened, and the earth keeps on spinning as it always has. And as others have pointed out, should such a process or the technology be perfected, it would make the bottom shelf better and the top end cheaper.

In any case, as has been constantly and comfortingly stated, people also do love the genuine article. I have heard no end of statements that people will always prefer the depth and rounded flavour and complexity of a natural, true-aged rum.  And that’s completely true…for rums they can get, and afford.  But what happens to rums that are out of production but desperately sought after? Rums made in limited quantities? That are too expensive? The Saint James 1885 comes to mind, and we won’t even talk about the Harewood House rum from 1780.

The technology’s research and the articles written about it, is currently and mostly aimed at two aspects of the spirits world: one, to provide an aged profile without actually ageing anything (for costs reduction), and two, to recreate old marks that can be sold for high prices (for revenue enhancement). 

Rational Spirits with its Cuban Inspired rum, and Lost Spirits before them with their Navy, Polynesian and Colonial rums, went the route of re-creation. But that created a third additional issue not often articulated, which most commentators (who only focus on the first thing, ageing) never address. And that’s who to sell the recreated dead marks to. 

It’s a reasonable question because consider: so few such “dead” rums remain and so few people exist who could actually describe the taste accurately (let alone write about it or have the nostalgia to get one), that you could just as easily do any old thing and say it was a faithful replica, call it “inspired” and who would gainsay you? At best such a duplicated re-creation owes its sales to marketing, curiosity or nostalgia.  It’s not really geared or guaranteed to provide a long term market or massive sales. A duplicate does not become a sought-after classic. No aged replica could ever have serious street cred – buyers would be unable to say it was genuine and pricing would be a problem.  This thing such companies have, that they want to recreate halo-marks of yesteryear, lost or dead, therefore, strikes me as no more than a marketing game and ultimately a dead end. 

***

What this all in some way leads up to, then is my belief that the real potential of such a process is not in the duplication of past profiles, or even the faux-ageing that nobody will ever take seriously, can’t be proven and can’t be labelled as such. Today’s drinking class don’t give a good goddamn about some Farrell’s Montserrat rum from the 1950s, Trader Vic’s Appleton 17 YO, or even a Caputo 1973 recreation.  

What buyers want is the new Chairman’s Reserve at cask strength for five dollars.  They’re after a Velier-Hampden Great House or HV Port Mourant White for ten bucks, and even more, would like to buy entire Foursquare ECS range available for only a Benjamin. That’s the third, ignored side of what such as-yet unproven technology would really entail, and all these companies doing research on different ways to flash age, re-create, re-do or re-invent are promoting the wrong aspect of their work.  They keep trying to recreate something that doesn’t actually exist any more and bottle their results as an “Inspired” version.  

The true, unspoken, unseen, undiscussed killer-app of any process of spirits alteration is in the recreation of what’s popular now. The proof of the pudding is whether they can recreate current marks which people can buy in the store and know really well, and do it so well that almost no-one —  consumer, taster or expert — can tell the difference…and accepts the made product as indistinguishable from the real one.  If the companies hustling to develop such techniques were ever to succeed at that, then they’d have my (and everyone else’s) serious attention…and upend the industry overnight. 

However, so far that has not seemed to compute, so it’s replication and fast ageing that gets all the attention — and the real market disruptions I once thought Lost Spirits and all the other companies might herald, remain unrealized. For now, anyway. 

And, as an old fashioned kind of rum guy who prefers the genuine article myself, I kind of hope it stays that way.

Rational Spirits Cuban Inspired Rum – Review

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Feb 152021
 

Remember Lost Spirits? No? This was the company that made rumbles a few years ago, by using a proprietary “flash ageing” process developed by its founder, Bryan Davis, to promote “super fast ageing”. In theory, the chemical reactor Davis built would create a spirit that would taste like a twenty year old mature product, when in fact only a week old. Most sniffed condescendingly, made remarks about charlatans and snake oil sellers, sneered about how it had been tried and failed many times throughout history (usually to con the unwary and fleece the innocent) and walked away…but I was intrigued enough to buy their three initial attempts. Those were not all that hot, although I heard subsequent editions with tweaked settings produced better results.  But the hoopla faded and I heard little more about it and I was not interested enough to follow it up (an article was posted in the NYT in February 11th this year that spoke about the efforts of several companies to currently pursue this Holy Grail.)

That didn’t stop Lost Spirits from hitting the bricks to try and jack up some interest via licensing, and Rational Spirits out of South Carolina teamed up with Mr. Davis, who has continuing to tinker with the technology. In 2017 they released a Cuban Inspired rum, the second generation after Lost Spirits’ own, at a breathtaking 70.5% ABV – its stated purpose was to replicate pre-Revolutionary pot still Cuban rum profiles, and use that as a springboard to do similar magic with many near-dead or all-but extinct rums (like Appleton’s legendary 17 Year Old, perhaps). Weeellll…okay.  Let’s see what we have here, then.

First of all, the actual origin spirit of the rum is somewhat murky.  Master of Malt, Distiller.com and Andrew Abrahams all mention the pot still business, but it’s nowhere stated where that came from or who distilled it; there’s loads of this in the marketing materials which all online stores quote, and they helpfully also include Grade “A” molasses base and charred cask ageing, but hardly inspire my confidence. Since Rational is now out of business and its website leads to a gambling site, not a lot of help to be gotten there. Moreover, the “Cuban style” even in pre-1960 times was considered a light distillate made on column stills (for the most part) so there’s some issues there — would anyone even recognize what came out the other end?

So let’s try it and see. Nose is, let me state right out, great. Sure, it’s rather rough and ready, spurring and booting around, but nicely rich and deep with initial aromas of butterscotch, caramel, brine, molasses.  A nice dry and dusty old cardboard smell is exuded, and then a whiff of rotten fruits – and, as the Jamaicans have taught us, this is not necessarily a bad thing – to which is gradually added a fruity tinned cherry syrup, coconut shavings and vanilla. A few prunes and ripe peaches. Hints of glue, brine, humus and olive oil. It smells both musky and sweet, with anise popping in and out like a jack in the box. Glue, brine, humus and olive oil. So all in all, a lot going on in there, all nicely handled.

It starts, however, to falter when tasted, and that’s in spite of that very powerful proof. The caramel, chocolate, toffee, vanilla and butterscotch carries over. To that is added some aromatic tobacco, rather dry, plus polished well-cured leather. A drop or two of water releases additional notes of citrus and deeper molasses (perhaps a bit too much of the latter, methinks). Aside from faint dark dried fruit, most of what I taste is the non-sweet kind – dates, figs, olives. Very little sweet here, more of spices and leather. The finish is simple enough – it’s long though, and quite hot and spicy (“brutal” remarked Paul Senft, in his review) – mostly vanilla, a bit of fruit, caramel and molasses, plus one last filip of anise.

So, it started really well, and then just lay down, heaved a sigh, farted and then expired, but fatally, it never really enthused me.  It felt more like any reasonably decent low-brow young wannabe rum — made honestly, but less like a Cuban than the bastard offspring of a rather uncouth lightly-aged Versailles hooch and a low-grade but high-proofed Hampden. The nose was fantastic, by the way, which raised hopes, but then all that goodwill drained away, because sipping and tasting invited confusion, leading to outright disappointment.  

In fine, my opinion was that running it through this “flash-ageing” process neither helped nor hindered, because who could tell what the fermentation, charred barrels and the origin-still imparted, versus the tech? And the Cuban-inspired part? Not hardly. Best to ignore that aspect for now and drop the expectation down the toilet, because it’s nothing of the kind.  Take your time nosing it and enjoy that part of the experience to the fullest, because after that, there’s not much of interest going on or heading your way, except a really speedy drunk.

(#802)(79/100)

Other Notes

  • The Wonk has probably written the most about Lost Spirits, here’s a tag for all his articles on the subject. They express no opinion on the technology, but just report on the story up to around 2018.
  • Originally, I scored it 81 as a rum, but ended up by subtracting a couple of points for not making anything remotely resembling a Cuban.  This is an interesting point to think about, when considering a reviewer’s score – it’s not all and always about intrinsic quality excluding all other factors, but also about the expectations he walked in with. I try not to let such secondary issues affect my judgement but in some cases it’s unavoidable, such as here. The re-creation of an old Cuban mark is so much a part of the mythos of this rum it cannot be disentangled from the critique.
  • The whole business about superfast ageing led me down some interesting thought-lines and rabbit holes.  I expanded upon them in an opinion piece separate from this review a few days later.

Compagnie des Indes New Yarmouth 2005 12 YO Jamaica Rum – Review

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Feb 112021
 

With the rise of the New Jamaican and their distillery offerings, it is instructive to remember that indies still have a pretty good handle on the good stuff too. We keep seeing new aged releases from Monymusk, Clarendon, Long Pond from makers big and small.  Velier continues to add new Hampden releases (or whole new collections) every time we turn around and Worthy Park is always around putting out really good pot still juice for those who know the difference. 

Lastly there’s New Yarmouth, which is the distillery in Clarendon Parish which is part of Appleton (not to be confused with the Clarendon Distillery) and supplies it with its white overproof stocks. New Yarmouth has both pot and column stills, and is more into the production of stock components for blends (often shipped elsewhere in bulk) than any individual bottlings of its own. That of course has not stopped many smaller companies from trying to bottle just New Yarmouth rums as a unique releases in their own right in the ever more concerted drive to atomize Jamaican rums to the nth degree (I’m still waiting for the first unaged backcountry moonshine to be given the full rollout as a true artisanal rum of the country). 

Back to NY: currently 1423 out of Denmark is getting some serious kudos with its 2005 edition from that distillery, Rum Artesenal has its 2009 10 YO and a stunner of a 25YO from 1994 (issued almost in tandem with Wild Parrot who did their own 1994 25YO in 2020), and even the boys over at Skylark created one called The River Mumma (Vidya) in 2020, which also hailed from 2005. Evidently that was a good year.

But as far as I’m aware, the first indie to make a real splash with this distillery was actually Florent Beuchet’s outfit, the Compagnie des Indes, when they started bottling some for the 2017 release year.  Time passes fast nowadays and new hot-sh*t releases are coming more often, and 2017 was no slouch itself — Toucan appearing on the scene, the first Worthy Parks I can recall, Novo Fogo, Foursquare’s Criterion, Rum Nation’s Madeira agricoles — yet even in this company, the CdI New Yarmouth stood out in the rum fests where it was shown.  There were two versions: one at 55% for the more general market, and a huge 65.2% beefcake that for some reason only those raving rum crazies in Denmark were allowed to buy.  That’s this one.

And what a rum it was. I don’t know what ester levels it had, but my first note was “a lot!”.  I mean, it was massive. Pencil shavings and glue. Lots of it. Musky, dry, cardboard and damp sawdust. Some rotting fruit (was that dunder they were using?) and also rubber and furniture polish slapped on enough uncured greenheart to rebuild the Parika stelling, twice. The fruitiness – sharp! – of tart apples, green grapes, passion fruit, overripe oranges and freshly peeled tangerines. Florals and crisp light notes, all of it so pungent and bursting that a little breeze through your house and the neighbors would either be calling for a HAZMAT team or the nearest distillery to find out if they had lost their master blender and a still or two.

Okay, so that was the nose, smelly, fruity, funky, alcoholic, rummy and completely unapologetic. It took no prisoners and didn’t care what you thought, and Lord was it ever distinct and original.  Was the palate any different? 

To some extent, yes. It started out dry, and quite sharp, with a lot of lumber and fresh sawn green wood – the pencils had it! – plus glue and rubber. Acetones, nail polish, paint stripper and turpentine. But also some organics were there, because clearly the kitchen and a table had now been built and now it was time for food.  So, gherkins, pickles, cucumbers in vinegar and pimento. Green apples, sour oranges and five-finger, soursop, kind of marginal, but trending towards an edgy sweet. Only at the end did the richness and hidden quality emerge to provide its own version of shock and awe: honey, caramel, nougat, bitter chocolate, and bags of rich fruits like peaches, apricots, dates, raisins, finishing up with a long, dense, sharp, dry close redolent of honey, vanilla, red wine trending to vinegar. 

From this overlong description it’s clear there’s a whole lot of shaking going on in my glass. It’s an extraordinarily rich pot still rum which rivals any Worthy Park or Hampden I’d tasted to that point.  It somehow never managed to slip off the rails into undrinkability, and was a great sipper even at that strength, completely distinct from Hampden or WP, and perhaps trending a bit more to Long Pond. But a caution – it is complex and has flavours that at first blush don’t seem to work well together (until, much to one’s surprise, they do). For that reason and for the strength, I’d suggest either trying the 55% edition or adding some water to tame this thing a bit, because it’s surely not for beginners — which may be the reason, now that I think about it, that it was only released to the guys up north, and why they were happy to get every last bottle for themselves.

The New Yarmouth, then, was not just a damned fine rum in its own right, but something more, something I would have thought to be impossible in this day and age – a distillery-specific hooch that didn’t depend on its age or its antecedents or the myth of the still or the name of its maker for effect and power.  It came together and succeeded because of the enduring strength of the rum itself, and the mastery of those who made it, and lends its lustre to all of them.

(#801)(88/100)

Other Notes

  • Some background can be found on Marius’s site over at Single Cask, and the ‘Wonk wrote his unusually scant cheat sheet which has little on it about this distillery. Note that both Clarendon Distillery and New Yarmouth Distillery are located in the Clarendon parish in south-central Jamaica, but they are distinct from each other. Clarendon makes Monymusk rums, named after the next-door sugar factory.
  • Cask #JNYD9, providing 255 bottles

German Overseas Rum (1920s / 1930s)

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Feb 082021
 

Rumaniacs Review #123 | #800

Here is a rum that defies easy tracing.  It predates us all, and almost everything about it remains educated conjecture and guesswork — even the name, assuming it has one.  It was bought by the German firm of Gerb. Hoff Weinkeller in 1941 from Wilhelm Roggemann in Hamburg (essentially that’s what the typewritten text on the label says – WR were wine and spirits merchants, no longer extant); Rene van Hoven, in whose collection the bottle currently sits gathering yet more dust, told me that all the research he had done on tax stamps, invoices, bills of sale and assorted other paper chases, suggested it had been bottled in the pre-WW2 years at least a decade earlier. I’ll take that on faith until I can find out different.

Also, it supposedly came from Jamaica, was bottled in a Burgundy wine bottle and rated 60% ABV.  I was told that no, it is not a verschnitt – that is, a neutral alcohol to which a high-ester Jamaican rum was added for kick, as was the practice in Germany and Eastern Europe back then. At that strength it might have equally been an “original overseas pure rum” (as the label claims)…or not. Don’t ask which distillery made it and inquiring after the age is pointless. Sorry, but sometimes, that’s all we have, and we take what we can get.

Colour – Dull amber

Strength – Supposedly 60% ABV per the label

Nose – Rubber and plasticine, dusty books. In fact it reminds me of an ancient second hand or antique bookstore where the aroma of glue from the bindings, and the delicate disintegrating yellow pages of unread tomes, pervades the whole place. Lots of fruits break in after some minutes – strawberries, bubble gum, fanta, oranges, overripe peaches, and also honey, molasses and a rich lemon meringue pie. It felt hot and heavy but somehow managed to avoid real raw ethanol sharpness, for which one can only be grateful

Palate – Hot, spicy, creamy, lots of stuff going on here.  Like the amazing Harewood House rum from a century and a half earlier, the taste is extraordinarily vibrant.  Molasses, damp brown sugar, soursop and unsweetened yoghurt, orange peel, sweet soya sauce.  And fruits, lots of fruits – yellow sweet mangoes, kiwi, pomegranates, peaches, yummy.  Did I mention a dusting of cinnamon and cumin?

Finish – Medium long, quite aromatic. Gets a bit rougher here, but the fruits and spices noted above see this thing out in fine style. An additional light layer of coconut and lemon zest in there, perhaps.

Thoughts – “It’s very alive,” remarked Rene to me, and I could not but agree.  The storage had evidently been impeccable, because that same week I’d tried another 1930s rum (from Martinique) of which less care had been taken, and it had been a complete disaster. This rum is not so much a Jamaican — I would not pretend to you that it screamed the island’s name as I tried it — as simply a very good, very sprightly rum that managed to stay awake and not fall flat.  And it demonstrated that even back then in the rum dark ages, perhaps it wasn’t really all that dark, and they were making some pretty good juice then too. Wish I knew more about it.

(84/100)

Other Notes

  • If you’re ever at a rumfest where Rene Van Hoven is hanging his hat, I strongly recommend you go pay his booth a visit.  The man has some very old rums from way back when, that are just fascinating to try; and his background research is usually spot on. Check out the website, and his instagram page.

Hamilton St. Lucia 2007 7 Year Old Pot Still Rum – Review

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Feb 042021
 

Given the backward Prohibition-era-style rules governing alcohol in the US, Americans rightly sigh with envy when they see the rum selections in Europe. To get their favourite rums, they have to use any number of workarounds: bite the bullet and go over in person to buy some; have somebody mule it; come to an arrangement with a local liquor store in their state; or, heaven forbid, courier it – a tricky and not hazard-free process, I assure you.  

But occasionally the situation goes in reverse, and it’s the Europeans who grumble at the luck of the Yanks. Ed Hamilton’s little indie operation of eponymous rums is one of these.  Although perhaps the most renowned for the 151 Demerara rum (which went head to head with Lemon Hart in the early 2010s and has remained a bar staple ever since), the Collection also includes a Worthy Park edition, a Navy rum, a white rum, a New York blend, even a pimento liqueur…and several years’ releases (from 2004 through 2009) of St. Lucia Distillers’ rums, bottled in between 2013 and 2015. 

Today we’re looking at the Hamilton 2007 7 year old rum sent to me by my old schoolfriend Cecil Ramotar, which can be considered a companion review to the 2007 9 year old I wrote about four years ago (but of which I still had a smidgen for comparison purposes…in the name of science, of course).  Like its older brother, the 7 YO came off of SLD’s Vendome pot still in September 2007 and set to age in ex-bourbon casks, shipped to the US in 2014 and bottled in January 2015 straight from the cask with additives of any kind.  At a snorting, growling 60.4%, which I thought was excessive until I realized that several others in the line were even stronger.

That strength was bolted on to a firmness of profile and a solidity of taste that was really quite remarkable, and smelled, at the beginning, like I had stumbled into a high end cake shop with a fruit stand somewhere in there.  There were aromas of honey, marzipan, cinnamon and unsweetened dark chocolate; vanilla and the sort of rich pastry that makes really good cookies. I wandered out back and found the fruit shelf: apples, green grapes, fanta, strawberries, and just the faintest hint of saline solution and olives, all dusted liberally with brown sugar. 

Well, the nose might have been good, but taste tells the tale, right? Yes indeed. Again I remarked on its lack of sharpness, it’s lack of raw sandpaper scrape.  I mean yes, it was spicy and hot, but it more gave an impression of real heft and weight rather than cutting pain.  It was slightly salty and sweet and sour all at once, with the piquancy of gooseberries and unripe mangoes married to riper and more dusky fruits: raspberries and peaches and apricots.  Somehow the molasses, salted caramel, brown sugar and creme brulee didn’t up-end that profile or create any kind of crazy mishmash – the integration of citrus, flowers, pastry and cereal notes was pretty well handled and even added some peanut brittle and mint chocolates at the back end, during a nicely long and aromatic finish.

Clearing away the dishes, it’s a seriously solid rum. If I had to chose, I think the 2004 9 Year Old edges this one out by just a bit, but the difference is more a matter of personal taste than objective quality, as both were very tasty and complex rums that add to SLD’s and Ed Hamilton’s reputations. It’s a shame that the line wasn’t continued and added to — no other St. Lucia rums have been added to the Hamilton Collection since 2015 (at least not according to the master list on Ed’s site) and that makes them incredibly desirable finds in that cask strength desert they call a rum selection over there. Worse, only 20 cases of this one were released…so a mere 240 bottles hit the market, and that was six years ago. 

Now, in 2021 I think these rums are a close to extinct, akin to the Stolen Overproof Jamaican which was made, sank without a trace and is regarded as something of an overlooked bargain these days. With reviews like this one and for the kind of quality I argue the Hamilton St Lucia rum displayed, it may now be seen as more desirable, but good luck finding any.  If you do, I think you’d like it (though see “other notes”, below), and hopefully accept that it’s right up there with the better known rums of the New Jamaicans, Barbados or Mudland. In my mind, deservedly so.

(#799)(85/100)

Other notes

  • Perhaps unsurprisingly, given the empty reviewing landscape in the US where the rum was primarily distributed, few have bothered to say anything about it. Spirits Surveyor wrote about it last year (December 2020) in a short eval, rating it 7 (presumably out of 10) and commented on “liquid baking spices”. In July of 2020 LIFO Accountant on Reddit didn’t care for it and thought it too hot and unbalanced and rated it 4/10, preferring the 9 YO. TheAgaveFairy, also on reddit, gave it a 6+ and extensive tasting notes…and even thought it was a Jamaican for a bit. On RumRatings, it scored between 8 and 9, assuming you discount the one perspicacious gent who didn’t like it because he didn’t care for agricoles.
  • There’s another 7 YO from 2007 in the Collection, with a slightly lesser proof of 59% ABV.

Rhum Rhum PMG Rhum Blanc Agricole 56º- Review

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Feb 012021
 

Although the Rhum Rhum PMG is essentially a rhum made at Bielle distillery on Guadeloupe, it uses a Mueller still imported there by Luca Gargano when he envisioned producing a new (or very old) type of rhum agricole, back in 2005. He wanted to try making a double distilled rhum hearkening back to the pre-creole-still days, and provide a profile like that of a Pére Labat pot still rhum he had once been impressed with and never forgot.

Co-opting Gianni Capovilla into his scheme (at the time Capovilla was creating a reputation for himself playing around with brandy, grappa and eau de vie in Italy), the two made Marie Galante a second home for themselves as they brought their plan to fruition with Dominic Thierry, the owner of Bielle. “We used fresh, undiluted cane juice provided by the Bielle mills and then subjected it to a long fermentation in small 30hl steel cuvees, before double distilling it in two copper stills through a bain-marie (a water bath, or double boiler).” And in 2006 the first rhum came off the new still.

Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years.  The white was a constant, however, and remains on sale to this day – this orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.

What the rhum does, then, is mark an interesting departure from the regular run of rhum agricoles which usually have a single pass through a creole column: here it has a longer fermentation time, and two runs through a pot still.  I would never dream of dissing the French islands’ blancs – they are often amazing drinks stuffed with squirming ferrets of flavour – but I gotta tell you, this thing is a quiet stunner that more than holds its own.

Nosing it immediately suggests a different kind of profile from the sweet grassy herbals of a true blanc. This is more like a Paranubes, or a clairin – it starts with that same wax and brine and olives and sweet hot dog relish, as if daring you to chuck it away; it calms down to more earthy flavours of black bread, salt butter, cream cheese, and a nice vegetable soup spiced up with a sweet soya sauce; then it gets pleasantly, crisply sweet – fennel, cane juice, citrus, lemon grass, and nice tart green apples.  Quite a series of aromas to work through, not something to be hurried if you can spare the time.

On the palate the brininess (which would have been off-putting here, I think) retreats and it becomes somewhat warmer.  At first the slight sour of a Korean chili sauce is evident, and a sweet-salt soya dunked into a soup with too much ginger and too many carrots.  But this is just the first sip or two – once one acclimatizes, other more traditional tastes that any agricole lover would recognize come out of hiding: citrus (limes); cane juice; green grapes and apples; cloves, rosemary and even a hint of firm yellow mangoes of the sort West Indians love with salt and chili pepper.  The rhum remains fresh and bright and not sharp at all, just exceedingly complex, with a lot of different layers chasing themselves up and down and around your tongue, before it finally fades away with closing notes of cardamom, papaya, mangoes, cucumbers in vinegar, swank and lime juice. It’s crisp and clean throughout, and the balance is really superb.

From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since Master of Malt have it for £48), which is problematic when one considers all the other very good blancs out there retailing for less. 

For people into their cocktails and who love white rums with real character, I would suggest it’s the bees knees, however.  It’s got great complexity, loads of flavour and is made at right angles to more popular and better known whites that aren’t as “difficult”. Yet at the same time it respects the traditions of rhum making; and it tastes amazing. It might not appeal to those now getting into the white rhum subculture – at least, not yet – but perhaps once in a while when there’s a bit of extra coin rattling around in the pockets, it’ll be worth it to splurge on this distinctive and original white rhum which gets far too little press. It may yet turn out to be that undiscovered gem we’re all look for, even if it’s not quite underpriced.

(#798)(86/100)

Other notes

  • Quotes and production details taken from Nomadi tra i Barrili by Luca Gargano © 2019 Velier Spa.
  • The PMG stands for Pour Marie Galante – “For Marie Galante”.
  • Tarquin Underspoon in her very readable (and positive) reddit review, comments on the price (a “craft tax”) as well and suggests alternatives if it is felt to be too steep.

Cadenhead “1842 Living Cask” Caribbean Blended Rum – Review

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Jan 282021
 

Photo used courtesy of /u/Franholio from his Reddit post

Every now and then a reviewer has to bite the bullet and admit that he’s got a rum to write about which is so peculiar and so rare and so unknown (though not necessarily so good) that few will have ever heard of it, fewer will ever get it, and it’s likely that nobody will ever care since the tasting notes are pointless.  Cadenhead’s 2016 release of the Caribbean Rum blend (unofficially named “Living Cask” or “1842” because of the number on the label) is one of these.  

Why is it so unknown? Well, because it’s rare, for one — of this edition, only 28 bottles were released back in 2016, and how this could happen with what is supposedly a mix of many barrels? For comparison, the Velier Albion 1989 had 108 bottles, and it wasn’t a blend. Only the Spirits of Old Man Uitvlugt had this small an outturn, if you discount the Caputo 1973 which had a single bottle. It’s been seen the sum total of one time at auction, also in 2016 and sold for £85 (in that same auction a Cadenhead from the cask series, the TMAH, sold for £116, as a comparator).  

But a gent called Franholio on Reddit, supplemented by WildOscar66, and then a 2015 review by the FRP on another variant explained it: this is a sort of Scottish solera, or an infinity cask. It is a blend of assorted rums, in this case supposedly mostly Demeraras in the 8-10 YO range, though these are never defined and could as easily be anything else. These are dunked into any one of several quarter-casks (about 50 liters) which are kept in Cadenhead shops in Edinburgh and London, constantly drawn off to bottle and then when it hits halfway down, is refilled from a bit left over from whatever IB cask they’re bottling.  What this means is that it is not only a “living cask” but that the chances of your bottle being the same as mine is small – I’ve picked up references to several of these, and they all have different bottling years, strengths, sizes and tasting notes.

That doesn’t invalidate the skill that’s used to add components to the casks, however – the rum is not a mess or a completely mish-mashed blend of batsh*t crazy by any means. Consider first the nose: even if I hadn’t known there was some Demerara in there I would have suspected it.  It smelled of well polished leather, dark dried fruits, smoke and cardamom, remarkably approachable and well tamed for the strength of 60.6%. It melded florals, fruitiness and brine well, yet always maintained a musty and hay-like background to the aromas. Only after opening up were more traditional notes discerned: molasses, caramel, burnt sugar, toffee, toblerone, a little coffee and a trace of licorice, not too strong.

I would not go so far as to say this was a clearly evident heritage (wooden) still rum, or even that there was plenty of such a beast inside, because taste-wise, I felt the rum faltering under the weight of so many bits and pieces trying to make nice with each other. Salty caramel, molasses, prunes and licorice were there, though faintly, which spoke to the dilution with other less identifiable rums; some dark and sweet fruits, vanilla, a hint of oaken bitterness, more smoke, more leather. The coffee and chocolate returned after a while.  Overall, it wasn’t really that interesting here, and while the finish was long and languorous, it was mostly a rehash of what came before – a rich black cake with loads of chopped fruits, drizzled with caramel syrup, to which has been added a hint of cinnamon and cardamom and some vanilla flavoured whipped cream.

This Cadenhead is a completely fine rum, and I’m impressed as all get out that a quarter-cask solera-style rum – one of several in shops that have better things to do than micromanage small infinity barrels – is as good as it is.  What I’m not getting is distinctiveness or something particularly unique, unlike those “lettered” single barrel releases for which Cadenhead is perhaps more renowned. I might have scored it more enthusiastically had that been the case.

I believe that the process of developing any blend is to smoothen out widely variant valleys and peaks of taste into something that is both tasty and unique in its own way, without losing the interest of the drinker by making something overly blah. Here, I think that the rum’s strength carries it further than the profile alone could had it been weaker: and that although that profile is reasonably complex and has a nice texture, sold at a price that many have commented on as being pretty good…it is ultimately not really as rewarding an experience as it might have been with more focus, on fewer elements.

(#797)(84/100)

Other notes

  • While the review ends on a down note, I did actually enjoy it, and that’s why I endorse going to any of Cadenhead’s shops that have one of these casks, and tasting a few. 
  • Nicolai Wachmann, one of my rum tooth fairies out of Denmark, kindly passed along the sample.

Clément “Canne Bleu” Rhum Blanc Agricole Millésime 2014 – Review

 1 Response »
Jan 262021
 

In an ever more competitive market – and that includes French island agricoles – every chance is used to create a niche that can be exploited with first-mover advantages.  Some of the agricole makers, I’ve been told, chafe under the strict limitations of the AOC which they privately complain limits their innovation, but I chose to doubt this: not only  there some amazing rhums coming out the French West Indies within the appellation, but they are completely free to move outside it (as Saint James did with their pot still white) – they just can’t put that “AOC” stamp of conformance on their bottle, and making one rum outside the system does not invalidate all the others they can and do make within it.

This particular rhum illustrates the point nicely. It’s an AOC rhum made from a very specific variety of cane coloured gray-purple (don’t ask me how that got translated to ‘blue’) which is apparently due to an abundance of wax on the stem. It’s been used by Habitation Clément since 1977 and supposedly has great aromatics and is richer than usual in sugar, and is completely AOC-approved.

Clément has been releasing the canne bleue varietal rhums in various annual editions since about 2000. Its signature bottle has gone through several iterations and the ice blue design has become, while not precisely iconic, at least recognizable – you see it and you know it’s a Clément rhum of that kind you’re getting.  Curiously, for all that fancy look, the rum retails for relative peanuts – €40 or less.  Maybe because it’s not aged, or the makers feared it wouldn’t sell at a higher price point. Maybe they’re still not completely sold on the whole unaged white rhum thing, even if the clairins are doing great business, and unaged blancs have gotten a respect of late (especially in the bar and cocktail circuit), which they never enjoyed before

What other types of cane Habitation Clément uses is unknown to me.  They have focused on this one type to build a small sub-brand around and it’s hard to fault them for the choice, because starting just with the nose, it’s a lovely white rum, clocking in at a robust 50% ABV. What I particularly liked about it is its freshness and clarity: it reminds me a lot of of Neisson’s 2004 Single Cask (which costs several times as much), just a little lighter. Salty wax notes meld nicely with brine and tart Turkish olives to start.  Then the crisp peppiness of green apples and yoghurt, sugar water, soursop and vinegar-soaked cucumber with a wiri-wiri pepper chopped into it. The mix of salt and sour and sweet and hot is really not bad.

It’s sharp on the initial tasting – that levels down quickly.  It remains spicy-warm from there on in, and is mostly redolent of fresh, sweet and watery fruit: so, pears, ripe green apples, white guavas.  There are notes of papaya, florals, loads of swank, avocados, some salt, all infused with lemon grass, ginger and white pepper.  The clarity and crispness of the nose is tempered somewhat as the tasting goes on, allowing softer and less aggressive flavours to emerge, though they do stay on the edges and add background rather than hogging the whole stage. The finish is delicate and precise; short, which is somewhat surprising, yet flavourful – slight lemon notes, apricots, cinnamon and a touch of unsweetened yoghurt.

So, what to make of this econo-budget white rhum? Well, I think it’s really quite good. The Neisson I refer to above was carefully aged, more exclusive, cost more…and yet scored the same — though it was for different aspects of its profile, and admittedly its purpose for being is also not the same as this one. I like this unaged blanc because of its sparkling vivacity, its perkiness, its rough and uncompromising nature which masks an unsuspected complexity and quality. There are just so many interesting tastes here, jostling around what is ostensibly a starter product (based on price if nothing else) — this thing can spruce up a mixed drink with no problem, a ti-punch for starters, and maybe a daiquiri for kicks. 

I don’t know what aspects of its profile derive from that bleue cane specifically because so far in my sojourn through The Land of Blanc I’ve experienced so many fantastic rhums and each has its own peculiar distinctiveness. All I can say is that the low pricing here suggests a rhum that lives and dies at the bottom of the scale…but you know, it really shouldn’t be seen that way.  It’s far too good for that.

(#796)(85/100)

Other Notes

  • Production is limited to between 10,000 and 20,000 bottles a year, depending on the harvest. Not precisely a limited edition but for sure something unique to each year.
  • Thanks to Etienne Sortais, who provided me with the sample, insisting I try the thing. He was certainly right about that.

Opinion – Flipping: Love, Loathe Or Leave It

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Jan 212021
 

Flipping at is most basic is simply reselling, and mostly seen as akin to scalping tickets. A seller has a bottle of a rum which is sold out of the stores that a buyer wants , and a bargain is struck usually at a markup. It’s a sale. Its specificity arises because of the practice of buying a (usually newly released) rum alight with a buzz and hype: not to enjoy, but to resell at a profit – in other words, introducing yet another intermediary with sticky finger between the distillery of origin and the consumer.

Unsurprisingly, flippers have become a sort of personal pet hate of just about every rum aficionado who wants a bottle of the latest Appleton, Velier, Foursquare, Hot-Sh*t New Distillery or Awesome Estate, and can’t get any because it’s been sold out….only for it to turn up on an auction site or a private sales a week later at a massively inflated price. I remember the rage about the the Tryptich release a few years ago, and the way it disappeared from online stores minutes after being listed; bottles then appeared for sale on nascent auction sites and even on FB within just a few days…not for extortionate prices, precisely, but certainly higher than retail (Foursquare and Velier have been fighting this practice ever since, with varying degrees of success).

The practice continues unabated to this day, and is equally excoriated, as a recent angry FB post and its comments showed – and the general consensus is simply this: to see desired new bottlings turn up for sale on secondary markets and know this resale is why they were bought, instead of for drinking, is outrageous, defeats the efforts of all true rum lovers to get real rums and promote them, and frikkin’ annoying to boot.

I completely understand the disappointed anger of those who missed out and now have to pay more. But really, I do wish people would just calm down about stuff like this. Folks are getting all bent out of shape for a product – a commodity, as one friend drily refers to it – that provides no benefit one can’t get elsewhere, that isn’t needed for survival, that is essentially a form of luxury item for which there are loads of substitutes, the sale and trade of which represents the foundation stone of capitalist world in which they live…and this causes a meltdown?  

Let’s consider some other points and break the matter down for a second. 

The prices are actually not always unreasonable when related to retail and whether they rise in price now or later, the fact is that most of the bottles that are most highly sought after are from favoured distilleries or companies which are always in limited supply; and so, once the initial hoopla and distribution and sales are over, the prices would have inevitably risen, whether through auctions, flipping or resale in some other fashion. Flippers just accelerate the process, though sometimes “sampling out” happens as well (I exclude this latter phenomenon for reasons explained in “Other Notes” below).

Moreover, not every single extra bottle is bought with a view for instant resale at a markup (though of course, it’s a big reason). Many people who collect always buy two or three bottles, one to open and share, the others to keep safe.  Such storing (some call it hoarding) takes retail stocks off the market and that’s no more to your benefit than flipping is – because now, instead of their being at least some at a higher price there are none at any price. Then again, people resell bottles rapidly sometimes, because they just ain’t that good. I can think of a number of more recent rums from one indie or another that people bought with high hopes, then turned right around and sold again because they sure didn’t match the hype – and those prices were not high.

Fans and FOMO are also part of the issue here – they create the noise that enables the hype that stokes the legend that elevates the prices…deservedly or not. It’s a cruel irony (ignored and unacknowledged by most) that those doing the complaining are sometimes the same ones doing the pre-release hyping, and the complaints themselves serve to make the bottle(s) more desirable.  It’s a no-win situation for everyone..

It will come as no surprise anyone following the rum news that Velier (including Hampden, Habitation Velier and the classic Caronis and Demeraras), Foursquare (especially the Private Casks and ECS series), Worthy Park, Rom Deluxe, Rum Artesenal, and any special edition series or collectible series (e.g. the Hamden “yellow box” and “Birds,” or Saint Lucia Distillery’s “Ships”) or three-deacade old Jamaican or uber-old Demerara rums by any independent, create loads of buzz…and much higher subsequent demand than any old rum made by some new company out there. And it’s not just limited to companies, but sometimes whole countries – Reunion, Jamaica, Grenada, Haiti and Barbados are current favourites. I can only imagine what the New Renegade rums are going to do when they start turning up. And that demand hikes prices on the secondary market. 

What flippers are doing is acting as speculators who see the divergence between hype and knowledge, and real value, and jump into the breach. When Luca Gargano, in his book “Nomad Among the Barrels”, referred to the Veliermania and Caronimania in the pre 2012 days, he correctly noted that his initial bottlings sold very slowly because nobody knew what they were – and the initial round of collectors in Italy and France and then Europe became the first rum flippers (I bought the Skeldon 1973 from one of them). The point is, fan-love and online promotion helps drive some of this and one of the reasons it continues is because every one of those fans who buys a couple bottles of the latest new creation and crows about it is helping increase its secondary market value. They would do better to be more cautious with their automatic praises when a Name releases anything, but I don’t see that happening any time soon.

Maybe we need to step back and rethink what we buy, and use less emotion to steer our purchases. The bubble of enthusiasm about favoured bottles and their makers is fine, but I do believe it excessive at times – and it enables flippers’ margins, not our own satisfaction.  In any case, why not spread the rum purchasing wings a little? The world is not made up of the four or five brands most commonly complained about – there’s tons more out there.  New stuff, old stuff, dependable stuff, cheaper stuff, that just doesn’t have the eldritch lustre and glow of a Magic Name.  

Too often we buy unthinkingly – to be “in”, to round out the collection, to have the latest, the newest, the best (they’ve been selling us phones, cars and computers on that basis for decades). But rum junkies and rum lovers could (and should) check out other brands and countries and worry less about what other fans think of them, or how cool they look with the latest Appleton Hearts bottles on the table hogging the Instagram feed or driving hits to the First Review. Because that just leads to a sort of “me first” and “look what I got that you don’t” that is the reason behind far too many of these proud posts — they’re left for you to admire but not taste, and so what really is the point of getting the bottle aside from bragging rights? The only people really profiting is those who exploit the margins this attitude creates, the resellers.

I completely get and accept that flippers are an element of the commercial rum ecosystem, not substantially different from those people who stockpiled masks and other medical or consumer supplies in the USA (and probably elsewhere) and then coldly resold at appalling markups in a time of pandemic. I despise them all for their lack of empathy for those poor souls who weren’t as quick off the block, who didn’t have their resources, and who such buyers basically shaft in their desire to make a buck for themselves.  But all this wailing and gnashing of teeth won’t help anything, and it certainly won’t stop anything.  No method of restriction of rum sales can stop people from buying multiple bottles, and then reselling them. Not direct distillery-selling to individuals, not single-bottle sales, not selling by lottery, not knowing everyone’s first name, marking bottles, numbering bottles, sealing bottles, nothing. It’s a fact of life. We have to get used to it.

In any case, people can and will and should be able to buy what they can and want if they can afford it, and resell if that’s their desire (in that sense we’re all Flippers-In-Waiting and points to the complexity of the issue – we don’t like Flippers when it’s other people, but we’re okay when it’s us). That you and I don’t like the practice is completely irrelevant. The only value on resale such a product possesses is the value we ourselves place on it by choosing to bid and buy. So, we can occasionally choose to walk away and not buy, and remember that it’s not a life-ending decision and our existence is not predicated on, nor the worth of our lives judged by, somehow missing out on this elixir.  All it means is we can’t boast about having it and our social media won’t show it and no, we won’t be able to show it off to our rum club. What we will have, is more money to spend on other things, maybe even the Next Thing, and come on, tell me honestly, is any of that really so bad?

Other Notes: “Sampling Out”

Originally I had a section on the practice of “sampling out” – buying a bottle to subdivide and sell 3cl or 5cl samples to others – I had thought that the prices when all samples’ prices summed up and averaged, are statistically higher per cl than an auction-flipped bottle and so represented another form of flipping. But I needed proof, as a “feeling” was not enough.

I contacted some acquaintances of mine who indulged in this practice (as either buyers or sellers or both), and this and other online research showed the assumption to be inconsistent at best. Checking around for prices of samples on FB versus retail on European sites showed that it was as likely to be higher as lower and in fact, of late the trend has been one of negligible markups. 

This was not entirely a surprise. People sample out for several reasons: to recoup the price of an expensive bottle; to share but not incur yet more costs; to make space in the cabinet; to reduce a bunch of heels taking up space or to which the SO objects (these are real reasons!); to get cash for the next halo bottle they really want; to get rid of a bottle that has some value – say, because it’s very old – but which they themselves don’t like or which isn’t real famous.  Such sellers tend to be more altruistic and sell at small margins or at cost plus postage.  So not really a flipping scenario at all. 

Then there are those who get a hot bottle and sell samples at a hefty markup. It’s better for those with slim purses who’ll never get the whole thing and could not afford it anyway and the small size of the bottle and its relatively more affordable cost makes it attractive.  It’s flipping in all but name, though.

Some good back and forth on the subject took place on the Scandinavian Rum Academy on FB for those who are interested in others’ points of view.

 

Ron Malecon Reserva Imperial 25 YO Rum – Review

 3 Responses »
Jan 182021
 

We’ve been here before. We’ve tried a rum with this name, researched its background, been baffled by its opaqueness, made our displeasure known, then yawned and shook our heads and moved on. And still the issues that that one raised, remain. The Malecon Reserva Imperial 25 year old suffers from many of the same defects of its 1979 cousin, most of which have to do with disclosure and some of which have to do with its nature. It astounds me that in this day and age we still have to put up with this kind of crap.

The little we know from wikirum (this is slightly more than four years ago when I wrote about the Malecon 1979) is that the Don Jose distillery in Panama is the producer – this is the same Varela Hermanos gents who make the popular and well known Abuelo brand. Malecon’s actual ownership as a company or a brand is as hard to track down as before – all the website contact information points to distributors, not owners and their own press information section stops in 2016 and they apparently never participated in any events past 2017, which, coincidentally, is when I first tried their stuff. Their FB page (there’s only one, for the German market) is a bit more active but mostly represents marketing blah, not one of engagement with customers and fans. I read somewhere that the owner is an Italian who likes Cuban style rum and worked with Don Pancho to come up with this range of rums, which is as good or as useless as any other story without corroboration.  (Honestly, with Panama rums these days, I hardly care any more – it’s gotten that bad).

Anyway, profile-wise, there is really very little to shout about with respect to how it tastes.  I can save you some trouble – unadventurous, simple, easy are the adjectives which come to mind.  The nose is quiet and soft: chocolate milk, anise, caramel, some creaminess of ice cream, vanilla, nougat.  There is very little fruitiness to balance this off with some tart flavours – a whiff of citrus peel maybe, a grape or two, not much more and maybe a touch of black tea.

The palate is similarly soft and similarly straightforward. It’s got more chocolate milk and and perhaps a touch of coffee grounds. A smidgen, barely a smidgen of oak and citrus, a sly taste of tangerines; it’s not very sweet (which is a plus) and sports some brine and Turkish olives and a touch of slight bitterness, which I’m going be generous and say is an oak influence that saves it from being just blah.  Finish is okay I guess. Gone too quickly of course, no surprise at 40% ABV and leaving at best the sense of some black tea with too much condensed milk in it, that doesn’t entirely hide the fact that it’s too bitter.

Many will like a rum like this. Tipplers of soft favourites like the Abuelo 7, RN Panama 18 YO, El Dorado 12 YO, the Santa Teresa 1796 or the Diplomatico line would have no issues here at all. Overall, though, from my perspective, aside from bigger Panamanian brands with some actual muscle behind their products (think Abuelo or Origenes), there’s little coming out of the country that either surprises or interests me and this is just another one of them. They’re straightforward rums of little pizzazz (this may be by intent), and while the Malecon 25 is a decent Panamanian, there’s little to distinguish it from a distillate a decade younger.

But, for a rum for which a premium is set because of the supposed ageing of 25 years, that’s not a thing people should be saying about it, because it creates negative expectations for both the brand and the whole country and makes real rum lovers look elsewhere. Let’s hope that in the years to come, this small nation’s rums and their industrial-sized producers can up the ante, make better and more transparent juice and so address the changing tastes of the global audiences better.  Then they could reclaim some of their reputation, which rums and companies like this one have treated with such cavalier disdain, and so carelessly.

(#795)(77/100)

Other notes

  • Lest you think I’m being unfair, others were similarly dismissive: WhiskyFun’s Serge said “isn’t much happening here” though he liked it better than other Malecons, and scored it 78; while his partner in rum, Angus (another rum lover who just doesn’t know he is), didn’t think it was good from a technical side either, and rated it 64. Brian over on /r/reddit gave it a harshly middling score of 53/100, which is just about how I rank it as well (on my own scale). Alex over at Master Quill, the source of the sample I was trying, rated it 82 and also commented on the resemblance to an Abuelo. The best info relating to the brand is probably RumShopBoy’s review of the range from mid 2020, and I recommend it highly (his points score for the 25YO was 55/100).
  • There are two enclosures, one with a wooden box, one with a cardboard one.  The rum is the same in both cases as far as I am aware. I was sent a sample from the wooden-box bottle, which was released first, back in 2016 or so before they switched to cheaper cardboard a few years later.
  • Treat the age statement with caution, as it is unverifiable. Any company this hard to track down doesn’t make provision of the benefit of the doubt an easy task.

Oliver & Oliver Ron Presidente 23 Solera – Review

 2 Responses »
Jan 142021
 

Ahh, that magical number of 23, so beloved of rum drinking lovers of sweet, so despised by those who only go for the “pure”.  Is there any pair of digits more guaranteed to raise the blood pressure of those who want to make an example of Rum Gone Wrong? Surely, after the decades of crap Zacapa kept and keeps getting, no promoter or brand owner worth their salt would suggest using it on a label for their own product?

Alas, such is not the case.  Although existing in the shadow of its much-more-famous Guatemalan cousin, Ron Presidente is supposedly made the same way, via a solera method of blending about which not enough is disclosed, so I don’t really buy into (too often what is claimed as a solera is just a complex blend). Oliver & Oliver, a blending company operating in the Dominican Republic, was revived in 1994 by the grandson of the original founder Oliver Juanillo who had fled Cuba in 1959.  It is a company whose webpage you have to peruse with some care: it’s very slick and glossy, but it’s not until you really think about it that you realize they never actually mention a distillery, a specific type of still, source of distillate, or any kind of production technique (the words “traditional pot-still method” are useful only to illustrate the need for a word like cumberworld).

That’s probably because O&O isn’t an outfit formed around a distillery of its own (in spite of the header on Flaviar’s mini bio that implies they are), but is a second-party producer – they take rum from elsewhere and do additional work on it.  Where is “elsewhere?”  It is never mentioned though it’s most likely one of the three B’s (Bermudez, Barcelo, Brugal) who have more well known and legitimate operations on the island, plus perhaps further afield as the back label implies..

Well fine, they can do that and you can read my opinion on the matter below, but for the moment, does it stand up to other rums, or even compare to the well-loved and much-derided Zacapa?

I’d suggest not. It is, in a word, simple.  It has an opening nose of caramel, toffee and nougat, hinting at molasses origins and oak ageing.  Some raisins and prunes and easy fruit that aren’t tart or overly sweet.  Plus some molasses, ripe papaya, and strewed apples and maple syrup. And that syrup really gets big in a hurry, blotting out everything in its path, so you get fruits, sweet, and little depth of any kind, just a sulky kind of heaviness that I recall from El Dorado’s 25 Year Old Rums…and all this from a 40% rum.

It gets no better when tasted.  It’s very darkly sweet, liqueur-like, giving up flavours of prunes and stewed apples (again); dates; peaches in syrup, yes, more syrup, vanilla and a touch of cocoa.  Honey, Cointreau, and both cloying and wispy at the same time, with a last gasp of caramel and toffee.  The finish is thankfully short, sweet, thin, faint, nothing new except maybe some creme brulee. It’s a rum that, in spite of its big number and heroic Jose Marti visage screams neither quality or complexity.  Mostly it yawns “boring!” 

Overall, the sense of being tamped down, of being smothered, is evident here, and I know that both Master Quill (in 2016) and Serge Valentin (in 2014) felt it had been sweetened (I agree). Oliver & Oliver makes much of the 200+ awards its rums have gotten over the years, but the real takeaway from the list is how few there are from more recent times when more exacting, if unofficial, standards were adopted by the judges who adjudicate such matters. 

It’s hard to be neutral about rums like this. Years ago, Dave Russell advised me not to be such a hardass on rums which I might perhaps not care for, but which are popular and well loved and enjoyed by those for whom it is meant, especially those in its country of origin — for the most part, I do try to adhere to his advice.  But at some point I have to simply dig in my heels and say to consumers that this is what I think, what I feel, this is my opinion on the rums you might like. And whatever others with differing tastes from mine might think or enjoy (and all power to them – it’s their money, their palate, their choice), this rum really isn’t for me.

(#794)(74/100)

Other Notes

  • The rum is named “Presidente”. Which Presidente is hard to say since the picture on the label is of Jose Marti, a leading 19th century Cuban man of letters and a national hero of that country.  Maybe it’s a word to denote excellence or something, the top of the heap. Ummm….okay.
  • On the back label it says it comes from a blend of Caribbean and Central American rums (but not which or in what proportions or what ages these were). Not very helpful.
  • Alex Van der Veer, thanks for the sample….

Opinion

I’ve remarked on the business of trust for rum-making companies before, and that a lot of the compact between consumer and creator comes from the honest, reasonably complete provision of information…not its lack.

I make no moral judgements on Oliver & Oliver’s production strategy, and I don’t deny them the right to indulge in the commercial practice of outsourcing the distillate — I simply do not understand why it’s so difficult to disclose more about the sources, and what O&O do with the rums afterwards.  What harm is there in this? In fact, I think it does such non-primary brand-makers a solid positive, because it shows they are doing their best to be open about what they are making, and how…and this raises trust. As I have written before (in the reviews of the Malecon 1979, Mombacho 1989, Don Papa Rare Cask and Dictador Best of 1977) when relevant info is left out as a deliberate marketing practice and conscious management choice, it casts doubt on everything else the company makes, to the point where nothing is believed.

Here we get no info on the source distillate (which is suggested to be cane juice, in some references, but of course is nowhere confirmed).  Nothing on the companies providing the distillate. Nothing on the stills that made it (the “pot stills” business can be disregarded). We don’t even get the faux age-statement fig-leag “6-23” of Zacapa.  We do get the word solera though, but by now, who would even believe that, or give a rodent’s derriere? The less that is given, the more people’s feeling of being duped comes into play and I really want to know who in O&O believes that such obfuscations and consequences redound to their brand’s benefit. Whoever it is should wake up and realize that that might have been okay ten years ago, but it sure isn’t now, and do us all a solid by resigning immediately thereafter.

Moon Import Guadeloupe 1998 12 Year Old Rhum – Review

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Jan 112021
 

The rum starts slowly.  I don’t get much at the inception. Bananas, ripe; pineapples, oversweet; papayas, dark cherries, nice….and a touch of beetroot, odd. Not my thing, this rather thin series of tastes — it develops too lethargically, is too dim, lacks punch. I wait ten minutes more to make sure I’m not overreacting…perhaps there’s more? Well, yes and no. These aromas fade somewhat, to be replaced by something sprightly and sparkling – fanta, sprite, red grapefruit, lemon zest – but overall the integration is poor, and doesn’t meld well and remains too lazily easygoing, like some kind of clever class wiseass who couldn’t be bothered.

Palate is good, I like that, though perhaps a few extra points of strength would have been in order (my opinion – your own mileage will vary).  Still, it’s tasty – vanilla, green peas, pears, cucumbers, watermelon, sapodilla and kiwi fruits, grapes.  Low key, almost delicate, but well assembled, tasting nice and clean, a sipper’s delight for those who like reasonably complex faux-agricoles that are light and crisp and not dour, heavy brontosaurii of flavour that batten the glottis flat. The finish wraps things up with a flourish, and if short, it at least displays a lightly sweet and fruity melange that describes the overall profile well. 

The distillery of origin of this Moon Imports’ 1998 Guadeloupe rum (from their “Moon Collection”) is something of a mystery, since the “GMP” in the title does not fit any descriptor with which I am familiar. It could possibly be Gardel, which Renegade quoted as a source with their 11 YO 1998 rum, also released at 46%…but Gardel supposedly shut down in 1992, and afterwards Damoiseau / Bellevue was said to have used the name for some limited 1998 releases.  But it remains unclear and unproven, and so for the moment we have to leave that as an unresolved issue, which I’ll update when better info comes in.

(Photo taken from eBay; note that many Bellevue releases from Moon Import have almost exactly the same design)

Slightly more is known about Moon Import, the Italian company from Genoa that released it. Its origins dating back to 1980 when an entrepreneur named Pepi Mongiardino founded the company: he had worked for Pernod, Ballantine’s and Milton Duff in the 1970s, tasting and testing high end single malts. When that business took a downturn, he took some opportune advice from Sylvano Samaroli on how to set up a business of his own, and used a reference book to check which whiskies were not yet imported to Italy.  He cold-called those, leading to his landing the contract to import Bruichladdich. Initial focus was (unsurprisingly) whiskies — however it soon branched out from there into many other spirits, including rum, which came on the scene around 1990, and it followed the tried and true path of the independent bottler, sourcing barrels from brokers (like Scheer) and ageing them in Scotland. Label design was often done by Pepi himself, popularizing the concept of consistent individual designs for “ranges” that others subsequently latched on to, and from the beginning he eschewed 40% ABV in favour of something higher, though he avoided the full proof cask strength rum-strength model Velier later made widespread.

That all out of the way, the core statistics of this rum are that it was column distilled in 1998 (but not in or by Gardel); probably from molasses as the word agricole is nowhere mentioned and Guadeloupe does use that source material in the off-season; aged in Scotland for twelve years and released in 2010, at a comfortable strength of 46% ABV. Like Samaroli and Mark Reynier at the old Renegade outfit, Mongiardino feels this strength preserves the suppleness of the spirit and the development of a middling age profile, while balancing it off against excessive fierceness when drunk.

By the standards of its time and his philosophy, I’d say he was spot on.  That does not, however, make it a complete success in this time, or acceptable for all current palates, which seem to prefer something more aggressive, stronger, something more distinct, in order to garner huge accolades and higher scores. It’s a rum that opens slowly, easily — even lazily — and gives the impression of being “nothing in particular” at the inception.  It develops well, but never really coalesces into a complete package where everything works.  That makes it a rum I can enjoy sipping (up to a point), and is a good mid-range indie I just can’t endorse completely.

(#793)(84/100)

Other notes

  • Thanks again to Nicolai Wachmann for the sample. The guy always has a few tucked in his bag for me to try when we get together at some rumfest or other. Remind me to bug him for a picture of the bottle.
  • 360 bottle outturn

Clarke’s Court No. 37 Limited Edition 8YO Grenada Rum – Review

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Jan 072021
 

The Masters of Malt blurb for the Grenada-distilled Clarke’s Court No. 37 rum contains two sentences that make one both smile and ask more questions. A “blended Caribbean rum” which is “the thirteenth limited release rum from Clarke’s Court.” And as if trying to top that, they go on to say “The rum was designed to be supplied to exclusive social events” and both just reek of some marketing intern making ad copy in his sleep, evidently unable to come up with anything more interesting about this equally lackadaisical rum.

Why not a “Grenadian” rum, one wonders. And, if this is the 13th edition, why is it called No. 37? Is it related to the possible year of establishment of Grenada Distillers Ltd? Unlikely, because the 1998 book  Grenada: Island of Conflict by George Brizan notes that as being 1936, though admittedly the Clarke’s own website notes the factory as becoming operational in 1937. An anniversary of independence? But that was 1974 so 37 years later would be 2011. Dave Russell of the Rum Gallery probably nailed it when he said it was issued to commemorate independence, and the 300th year of establishment of St. George’s (not strictly right – it was started much earlier – but the star-shaped Fort Royale, later St George’s, was indeed completed in 1710).

Where are the other 12 editions, then? Or No. 1 through No. 36? No records exist. Further research reveals that it’s a blend, released in 2010 and was aged for 8 years in oak barrels, and with current editions of the No. 37 blend also being released at 12 years of age. The Ultimate Rum Guide remarks it was married and then rebarreled with more fruit flavour infused (oh oh…) but this is backed up nowhere else except in hydrometer tests, which also point to additives. Lastly, while the Fat Rum Pirate noted his assumption as being a pot and column still blend, His High Wonkiness says there’s only a two-column still at Grenada Distillers, with which they occasionally make some heavier rum from plates lower down in the column and mix that into the lighter stuff from plates higher up.

Picture copyright Charlene Gooding, from Pinterest

It’s a good thing I did this research after I did the tasting, because all these questions and backstories that filled in the sadly lacking label and website info, came later, and didn’t influence my initial opinion. Alas, that opinion wasn’t all that terrific either. Which is odd in itself, because the experience started out quite solid – the nose, for example, was warm, a little spicy, and smelled initially of molasses bubble gum and soda pop.  Quite sweet smelling, and got deeper than the above might imply or the strength would suggest. Nice tropical fruit basket too – guavas (the red ones), bananas, mangoes, watermelon, gherkins, plus toblerone white, almonds.  Nicely creamy.  Some soft salty notes, like dates and figs.  Creme brulee and caramel.  Irish coffee. So…nice.

It’s on the palate that it sinks, and some of the falsity shines through.  Weak and wispy to a fault. Bubble gum and fanta.  Light citrus, pears, more mangoes and guavas, but oddly muted, as if they aren’t sure they’re supposed to be here (this is usually a good indicator of tampering). White chocolate, crushed almonds, a hint of nutmeg, nuts, vanilla, some salt caramel ice cream. There’s even some light fresh (and I swear I’m not making this up) laundry detergent kinda taste. Overall, just unimpressive, with a finish that has to knock twice to make sure it’s heard, let alone noticed, and gives little beyond some miscellaneous fruits and a bit of tart yoghurt to let us know it was ever even there.

It’s a peculiarity of the rum that it said it was limited, but never actually how limited – the label has a bottle number, but not a “…out of xxx bottles” statement. So it’s hard to say what’s special or limited about the whole thing, especially as it continues to be made to this day and the year of distillation of the bottle one has is not mentioned.  Moreover I can almost guarantee that few reading this know anything about it unless they went on a cruise down to the island themselves, or — like me, Chip, Dave and Ed — date back from those days a decade or more back, when the standards for both rums and labels were very much less exacting than they are now and we accepted what we got with gratitude at getting anything at all.

However that was then, and those same easy standards and low strength fail the rum in this day and age.  It’s nice enough for the unadventurous and indifferent but in no way is it as premium as it makes out it is.  It’s weak, it’s not well assembled, the years it slept actually seem like less, and it’s been added to. Therefore, to me, it’s an average rum of no distinction or special individuality — and so I think I’ll close this already-overlong review by just giving it an average sort of score. 

(#792)(77/100)

Dzama 6 Year Old Madagascar Rum – Review

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Jan 042021
 

The Dzama 6 year old rum from the island of Madagascar sits between the modest 3 and 5 year old rums, rubs shoulders with an 8 YO, and looks up to the more exclusive 10 YO and 15 YO expressions; the company has been busy expanding the range since I first tried their 3 year old back in 2014. Unsurprisingly, the local market share of the company’s spirits is a massive 60% or so – they make a bit of everything alcoholic and are a very diversified drinks conglomerate – their prime market remains Madagascar itself with exports to Europe, some states of the USA and Canada. That said, it has never quite caught on with the rum drinking crowd the way the rhums of the French Caribbean islands, or Mauritius or Reunion have. 

That might result from the appearance of vanilla and other spices in the flavour profile, though the makers deny any additives on any but the clearly marked spiced variations of the line (like the Vanilla). Company founding legends state that the original genesis of the cane was in the small northwestern island of Nosy-be where supposedly the oils and perfumes of the various botanicals to be found there (vanilla, cloves, pepper are often cited) leach from their roots into the soil and are intermixed with the cane plants’ own root systems, into their stems, and thence to the ultimate distillate. I’m no chemist or botanist, but one could just as easily wonder why similar processes aren’t observed on the spice island (Grenada) for example.

That spiced profile was evident on the 3 year old and I marked it down for that (as did the Fat Rum Pirate when he looked at it some time later), thinking it too dominant.  It’s much less evident here, and in fact, this was almost a completely different rum.  It smelled of rubber, varnish and acetones, and was quite light at 45% ABV.  It had aromas of rotten bananas, fleshy fruits, and going-off apricots, mangoes and pears. That admittedly sounds rather off-putting (I assure you it really isn’t), and what quite a few people hate about such rums, we reviewers like to call it “pleasant” and “character-filled.” In fairness, I remember thinking it reminded me of a low rent Jamaican, but lacking their complete unconcern for the funk you were getting – it was, perhaps, more well-behaved.

The palate was thick, rich and sweet, even in comparison the the 3YO which showed no modesty with such aspects itself but while stronger, had also been paradoxically easier.  Here we were regaled with bananas, cherries in syrup, brown sugar, and a sort of smorgasbord of fruitiness – some tart, some just soft and mushy – and creaminess of greek yogurt sprinkled with cinnamon and cloves. Disappointingly, the finish did nothing much except lock the door and walk off, throwing a few notes of cloves, sugar, cherries, peaches and syrup behind.  Not a stellar finish after the intriguing beginning.

Whether Lucien Fohine — who founded the Vidzar, the owning company in 1980 — was right about the way local plants’ aromas came into the final distillate, or whether they catered to local palates by goosing the juice a tad, the fact is that the rum is a bit too sweet and a bit too overdone, like a nouveaux riche showing off new furs and new bling. It’s not precisely overkill, more like a loud drunk regaling a joint with loud and boring sports stories you’re not interested in – it’s distracting, even off-putting and makes the enjoyment less.

That said, it’s not precisely a bad rum either. It’s a bit like a Bacardi Gold mixing it up with a Diplo Res Ex, or some other such tasty workhorse that can be used for a number of different purposes, even a neat sip – the relatively low strength and the aforementioned tastes help there.  But for someone who knows his rums it’s a bit of a let down, and while it’s certainly pleasant as it is — cocktail gurus and professional mixologists could probably find good things to do with it —  I think I’d rather spring for the upscale aged versions that have more character and less of those distracting flavours.

(#791)(82/100)

Other Notes

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