Oct 012025
 

The Family Reserve Old Rum released by Gosling’s is, aside from the single barrel “Papa Seal” edition, probably their top end, limited edition, premium rum, and depending on where you are, costs around CAN$80-100. I’m not sure how regularly they come out, since this is not mentioned on the bottle labels or the website, but based on secondary sources, I think it’s an annual thing. The original release, which was first seen in the early 2000s and is not a seriously limited anything, is the most commonly seen.

But in 2024, Gosling’s decided to put out something a bit different: the same Old FR Rum… aged for a further three years in Rye casks. That at least showed they were thinking a little outside the box and wanted to explore different variations of the standard line, though for my money I think they could have beefed it up a bit and not just stuck with the same old standard strength: after all, if you are releasing something more upscale, the people who have the coin to afford it are likely to have more experience with spirits that are of a higher proof anyway, so what’s the issue?

Be that as it may, beyond the secondary maturation, the rum conforms to all the markers of the original: 40% ABV, a molasses-based blend, ex-bourbon ageing for the first 16-19 years, probably a pot-column still mashup. I’ve already commented on this lack of disclosure regarding production details, so won’t rehash my remarks here yet again.

So, what’s it like? Well, all in all, not bad. The extra ageing makes itself felt on the nose with some light sweetness, nougat, almonds, unsweetened chocolate and coffee grounds, with a nice touch of dried prunes and raisins. There’s a vague mint and briny note here that’s probably the rye cask influence, plus vanilla and caramel and even an overripe apple or two to mix things up. 

It’s as warm and and easy on the palate as the nose – there is no aggressiveness here. That’s both a good and a bad thing, depending on your preferences, but I will say it’s really pleasant. The tastes hearken to light citrus (tangerines, ruby grapefruit), with additional notes of bubble gum, black pepper, vanilla, cinnamon, toffee, honey, oak, wet coffee grounds. The finish is consistent with the Original FR edition, which is to say, nothing special, repeating all the notes we’ve already seen on the nose and the palate – dried fruits, honey, pepper, slight citrus, vanilla and some sweet..

Some online reviews remark on the impact that the rye ageing imparts – I don’t get much of that myself, however, and the improvement of the profile it displays could just as easily come from better barrel management and additional ageing as the whisky influence. Overall, it’s a good rum for those who swim in the shallow waters of living room strength and a little extra complexity, without venturing out past the reef into the deeper trenches of shark territory. 

I was not an enthusiastic fan of the “straight” Family Reserve – I might have been, earlier in my rum journey – here, this one succeeds in a way that the Original doesn’t. It displays, for want of a better word, just a shade more character. It tastes pretty good and noses well, it showcases some more zip and pep which is welcome, and if it fails on the counts of disclosure and on proof point, well, I can’t say I didn’t have a good time drinking it without guardrails or a life vest… or a shark cage. 

Maybe that’s a recommendation after all.

(#1131)(83/100) ⭐⭐⭐½


Company background (from Review #1129)

Gosling’s hails from Bermuda, which is a British Overseas Territory, Britain’s oldest: the company is closely identified with the island and is, aside from tourism and some manufacturing, a mainstay of Bermuda’s non-financial-services economy. 

The Gosling enterprise has been in business on Bermuda since 1806, when the ship’s charter for business in the USA expired while on the high seas. So instead of landing in Virginia, James Gosling, the son of a wine and spirits merchant in England, went ashore in St. George’s instead, and set up shop there with his brother, trading in spirits he had brought with him. Rum blending from imported distillates began in 1860, with the Old Rum brand launching three years later. The company’s rums were originally sold directly from barrels to customers who brought their own bottles, a practise that continued until the Great War; however, Goslings’ rums’ popularity and sales took off when they began salvaging used champagne bottles from the British navy’s officer’s mess, filling those with rum and sealing them with black wax.

The Old Rum was renamed the Black Seal, with the now-famous seal logo designed and coming into use in 1948: the champagne bottles are rarer now, used only for the Family Reserve line, but the logo has remained in use ever since. It is the company’s flagship brand and goes hand in glove with their signature cocktail “The Dark ‘n’ Stormy, which was developed in the mid 1960s and trademarked in 1980 (and rigorously enforced).


Other notes

  • Video recap link
  • The bottle number is 11595/24 – my conjecture is that the last two digits represent the year of release.
  • Even though the rum is titled as having a Rye “finish”, my personal opinion is that any secondary ageing exceeding one year is no longer a finish but a secondary maturation.

 

Sep 292025
 

In the current lineup from Goslings, the Bermuda-based blenders and bottlers (as far as I know they are not distilling rums), there are four different quasi-premium products: the “Spirited Seas” 44% ABV rum which is partially matured on the high seas, the “Papa Seal” single barrel aged rum at 41.5%, and two variations of the “Family Reserve Old Rum” at 40%, one of which we will look at today.

In the last century or before it may really have been the practise for estates and distilleries – many owned privately – to hold back some exceptional barrels to bottle for the lords of the manor and their families, or members of the upper management.  Such “reserved” stocks, often older than the norm, were gradually commercialized, and released with titles like Chairman’s Reserve, Family Reserve, Private Stock, President’s Choice, or whatever, meant to capitalize on their unique, limited, elevated nature. They are, of course, meant to be premium rums, and priced accordingly, and if we proles could afford a bottle, then we could sip – vicariously, to be sure – at the tables of the upper crust and consider ourselves grateful (or so the theory goes).

The Gosling’s Family Reserve Old Rum, first brought to market in the very early 2000s (I’ve heard 2003, or 2005), is one of these. Subject to my opinion below, let’s accept (for now) that it’s a molasses-based pot-column blend, aged for sixteen to nineteen years, released at 40% and costing around Can$70-100, when it can be found. 

Considering the nose showcases some of its weaknesses to a modern audiences: it’s thin, it’s weak and takes far too long to open up. After about ten minutes in a covered glass, there’s little to mark it as being premium anything: we get some wet grass, dark cherries, cinnamon, caramel, toffee, a touch of white chocolate, and some dried raisins. With effort, one might make out some overripe oranges, bananas and walnuts, but that’s reaching.

The palate is similarly unprepossessing. It is soft and easy to sip, of course – the strength and the ageing have sanded off any rough edges – with notes of leather, vanilla, sweet smoky paprika and freshly cut bell peppers, plus honey and maybe a wine-y hint or two. Some raisins, some crushed nuts, stale coffee grounds and all this leads to a short, lacklustre finish that’s an indeterminate mish-mash of caramel, vanilla, orange peel, and those coffee grounds again.

From these brief notes, you can clearly see I’m not impressed, because, for a rum positioning itself as special, there’s not enough to justify either the cachet or the price. For its time, I guess it did its job. In this day and age, it’s fails the Stewart Affordability Conjecture, in spades. It’s clearly a rum, decent enough – it just doesn’t deliver anything we don’t already get elsewhere with more flair at lesser prices. And if you want a comparison, just take down any Foursquare ECS edition bottled at a similar strength, and meditate on the difference between this pleasant but one-dimensional rum, and real craftsmanship.  But you know, the virtual disappearance of the rum from any kind of “best-of” lists or medal winners in recent years makes the karmic point better than any rebuttal I could write here, so I’ll just shrug, smile and move on.

(#1130)(80/100) ⭐⭐⭐


Company background (from Review #1129)

Gosling’s hails from Bermuda, which is a British Overseas Territory, Britain’s oldest: the company is closely identified with the island and is, aside from tourism and some manufacturing, a mainstay of Bermuda’s non-financial-services economy. 

The Gosling enterprise has been in business on Bermuda since 1806, when the ship’s charter for business in the USA expired while on the high seas (the ship was apparently becalmed for longer than expected). So instead of landing in Virginia, James Gosling, the son of a wine and spirits merchant in England, went ashore in St. George’s instead, and set up shop there with his brother Ambrose, trading in spirits he had brought with him. Rum blending from imported distillates began in 1860, with the Old Rum brand launching three years later. The company’s rums were originally sold directly from barrels to customers who brought their own bottles, a practise that continued until the Great War; however, Goslings’ rums’ popularity and sales took off when they began salvaging used champagne bottles from the British navy’s officer’s mess, filling those with rum and sealing them with black wax.

The Old Rum was renamed the Black Seal, with the now-famous seal logo designed and coming into use in 1948: the champagne bottles are rarer now, used only for the Family Reserve line, but the logo has remained in use ever since. It is the company’s flagship brand and goes hand in glove with their signature cocktail “The Dark ‘n’ Stormy, which was developed in the mid 1960s and trademarked in 1980 (and rigorously enforced).


Commentary | Opinion

First released in 2005, the Family Reserve Old Rum proudly adheres — on both the label and the website — to all the annoying lack of disclosure I remarked on with the 151 Overproof. The provenance is murky, the outturn is unknown, the blend is supposedly but unconfirmed to be pot and column distillates, and it’s aged “up to” sixteen years – hardly the best way to flog a much-touted premium product which the Caribbean Journal named its Rum of the Year in 2012 (Goslings on their undated website entry for the rum, casually restates this as “the Caribbean Journal named Goslings Family Reserve Old Rum the No.1 aged rum in the world.”)

Maybe those were simpler and more innocent times in the rumiverse, and maybe my impatience with marketing-speak informs my snark. Frankly, it surpasses my understanding how in this modern day and age, when the provision of information has been a hotly discussed point for over a decade, we still have to be Sherlock Holmes to get some bare bones, basic info. Goslings positions the rum as some kind of premium rum while telling us almost nothing about it. It was perhaps understandable back in the day, but now, it’s indefensible. 


Other notes

  • Video recap link
  • The bottle number is 4992/19 – my conjecture is that the last two digits represent the year of release.
Sep 262025
 

Goslings remains a well-regarded rum brand for Americans in particular, even if most rum geeks pass it by these days, in favour of better rums with more disclosure and more distinct flavour profiles. At the time when I began my own rum journey, they were a mainstay of the affordable and easily mixable rums (Appleton, Cruzan, Doorley’s, Flor de Cana, Pussers and El Dorado were others), but over the years they have receded somewhat from the minds of many. Still, the brand exists and has an ever expanding stable of releases, it couldn’t very well be ignored forever. So when I passed through Toronto’s Little Sister bar and restaurant where my friend Robin Wynne hangs his hat these days, and I saw he had some bottles on his shelf…well, what’s a guy to do? 

I’ll provide a more detailed company backgrounder below this review: for the moment, let me just mention that there’s a lack of information about what goes into Goslings rums which I find highly irritating in this day and age. It is never mentioned where the base distillate for their various releases comes from – not for the Black Seal, the 151, the Spirited Seas, Family Reserve or Single Barrel, none of them. We also don’t know the still of origin, or the age; however, House of Malt website in the UK notes it as being a minimum of three years old, and aged in charred barrels. However, given the hue, it’s obviously got E150 chucked in to ensure the dark colour gives the (misleading) impression of more serious ageing. 

So: it’s a 151 overproof rum (see here for an in-depth article on the subject) at 75.5% ABV, sulking in the glass, dark of hue and sullen in mien, inspiring nothing but nervousness brought about by traumatic encounters with others of its tribe… like, oh, the Bacardi 151. The first smells are hot and fierce and thin, redolent of plastic and furniture polish, but fortunately the nose settles its ass down after a bit, and then one gets mostly leather, smoke, carmel and molasses. There’s some damp tobacco and cinnamon, some raisins, maybe a fig or two – overall, it’s not too bad, if one has the patience to wait a while for the alcohol to burn off so the aromas can be more clearly sensed.

I genuinely believe that even at that strength, the taste is surprisingly good for a rum that numbered itself among the entry-level bottom-feeders. Once one recovers one’s voice and the tonsils settle down from the attack of sharp alcohol, there are notes of plasticine, rubber, and candy floss, as well as hints of white chocolate and an uninspired macchiato with too much foam. Add to that some cinnamon, molasses, caramel, toffee, almonds, cardamom, stale coffee grounds (!), plus some bitterness and dried fruits in the backseat, and that’s pretty much it. At that strength the exit takes its own sweet time, but overall, long as it is, the finish adds little that’s new to the party, so I’ll leave it there.

The question that arises, after tasting it is: where does the distillate originate? Bermuda doesn’t have a sugar industry or a serious distillation tradition and Goslings seems to have always imported its stocks. I have an unconfirmed report that Foursquare has provided barrels in the past, but the countries that jumped to mind for me as I tasted it were more Guyana and Trinidad. It remains an unanswered question for now, so if it’s terroire you want, look elsewhere, ’cause it ain’t here.

Most people who’ve written long or short evaluations of Gosling’s 151 over the last decade rate it at around 7/10, which I think is about right. There is more under the hood than I thought there would be, but that statement has to be parsed carefully. For one, the very dark reddish brown tint is unnatural, even for a rum aged for three years in charred barrels; the tastes are very traditional, heralding back to two decades ago when blends were everything and we were never told what the components were. But, we’ve moved on since those more innocent times, and here there’s little that’s new or exciting – the selling point is, of course, the strength, which suits it for exactly what it is, i.e., a mixing ingredient for strong cocktails.

That said, as a rum speaking for Bermuda based on tastes, hardly. It’s indeterminate, fairly straightforward and well done, yet offers little that’s exciting.  It’s just a decent rum, that’s all: if that’s all you’re after, if you could care less about terroire, and the strength doesn’t put you off…well, then it’s worth a buy. I guess.

(#1129)(78/100) ⭐⭐⭐


Company background

So: Goslings. Let’s recap the history for those who like to know this stuff. Gosling’s hails from Bermuda, which is a British Overseas Territory, Britain’s oldest: the company is closely identified with the island and is, aside from tourism and some manufacturing, a mainstay of Bermuda’s non-financial-services economy. 

The Gosling enterprise has been in business on Bermuda since 1806, when the ship’s charter for business in the USA expired while on the high seas. So instead of landing in Virginia, James Gosling, the son of a wine and spirits merchant in England, went ashore in St. George’s instead, and set up shop there with his brother. Rum blending from imported distillates began in 1860 (one wonders what they did before then), with the Old Rum brand launching three years later. The company’s rums were originally sold directly from barrels to customers who brought their own bottles, a practise that continued until the Great War; however, Goslings’ rums’ popularity and sales took off when they began salvaging used champagne bottles from the British navy’s officer’s mess, filling those with rum and sealing them with black wax.

The Old Rum was renamed the Black Seal, with the now-famous seal logo designed and coming into use in 1948: the champagne bottles are rarer now, used only for the Family Reserve line, but the logo has remained in use ever since. It is the company’s flagship brand and goes hand in glove with their signature cocktail “The Dark ‘n’ Stormy, which was developed in the mid 1960s and trademarked in 1980 (and rigorously enforced, as my friend Josh Miller of the rum website Inu-a-kena once found, to his chagrin).


Other notes

  • Video recap link
  • I could only find one hydrometer test on Gosling’s 151, and it was done in 2017 by The Fat Rum Pirate. It shows as pretty much “clean.”
Mar 152025
 

Rumaniacs Review #R-164 | #1111

Everything about this rum is strange. It carries no strength notation. It is from a distillery I have never heard before. And it is from a period of time when we have almost no data at all – not distillery, not the still, not the stock source, its provanance or travels through time, nothing.

As if that isn’t enough, consider this: it is made in France; it claims to be from the Antilles; it has a 1968 Italian tax strip on the top, and the cap itself has a notation that it was bottled in Israel; and, it was bought at auction, stored in Denmark and sampled in Germany. You can understand why it’s just a bit peculiar.

Distillerie de la Meuse, after some searching around, proved to be not some long defunct distillery from the French islands. It is in fact a closed establishment from NW France, in Verdun, from a small village called Baleycourt. All I was able to find is that it was founded in 1926 as “Distillerie de Verdun”  and was an all-purpose spirits maker which made brandy, liqueurs and other distilled spirits, and changed its name to Distillerie de la Meuse in 1937. Where the rum inside the bottle came from is anyone’s guess, and what it was doing being bottled in Israel (which, as you may recall, was established in 1948) — and then being imported into Italy twenty years later — is equally a mystery. That’s what happens when you buy a rum at auction where the provenance is so murky.

Colour – dark brown

Strength – unknown

Nose – Kind of unimpressive, quite light, though there are some fruity notes: prunes, apricots, bananas, vanilla and sherry. 

Palate – It seems at first blush to be better than the nose, because here the fruitiness blossoms into a palate that genuinely presents an interesting profile…at first. Sweetish plum juice, raspberries, blackberries, prunes, but without any acidic bite.  Some alcoholic notes persist, which is fortunate, because after a while, it starts to show its colours as something oversweet. Vanilla, cinnamon, sherry and red wine, dampened down and with a sugar balance that just gets excessive.

Finish – Short and light, with some dark fruit and paper notes, gone quickly. 

Thoughts – That it has been adulterated seems beyond question. It’s a bit too sweet and thick, and even if Marco’s hydrometer was in error when it said 15% ABV (it tastes too alcoholic for that to be believable), tasting it side by side with other rums which we knew to be clean, clearly shows it is not a pure product.  That said, we know this was a common practise at the time, as rum’s reputation was no better (worse, actually) then than now and for the very good reason that it was often sweetened or spiced up to appeal more widely, like the Italian Fantasias of the 1950s.

Beyond these observations, I genuinely wish we knew more about the rum, but as with all bottles from so long ago (and during a period of war, no less) perhaps it’s enough that we just have had a chance to taste it, be curious and know a little more than we started with. 

(#1111 | R-164)(76/100)


Other notes

Oct 302024
 

Rumaniacs Review #R-163 | 1097

A good part of the label is missing, but even without that, this is what we know: it’s a rum branded “Blue Mountain Finest Old Liqueur Jamaica Rum” which popped up on one of the two “old rums” auction-site booths I patronised at the 2024 German Rum Festival (unlike the token system at other commercial brands’ booths, here one had to fork out actual coin for one’s dram). It was hand-dated 1930s / 1940s, and the proof point was not noted (the torn label’s missing portion probably had all that). 

Still, using that limited data set I was able to find an almost identical label (minor differences in text layout and colours), which came from a bottle of rum made by a UK company called Edward Young & Co. in the 1940s. Following that company’s filings suggested it existed between 1888-1986, except that other labels and logos made a better case that it had originally been founded in 1797 and officially registered in 1885; by 1936 they were exporting to other parts of the British Empire, including Ceylon and Canada

Unfortunately, there’s nothing deeper – names of founders, 20th century owners, addresses, etc, are all hard to unearth without paying for it, and the company is now inactive. Their blurb does mention they were “distillers and wine, brandy and rum shippers”. The dating of the1940s for this bottle seems about right, but I believe the 1930s is more conjectural.

There remain unknowns: the strength was on the missing part of the label, and other variations of this rum were made, some at 70° proof (40% ABV), others at 35%. Based on my tasting and the label, I’d say 40%. Also, the estate / distillery of origin is never mentioned – in the 1940s there were more distilleries in business than currently, blending multiple sources was common and mentioning a single distillery or estate was not a thing, so for me to say more would be rank speculation – there simply is no information to be going on.


Other points of interest:

The use of the word “liqueur” to denote a more refined and upscale rum was common at one time (the famous Wray & Nephew 17 YO was called a “liqueur rum” for example. If you’re interested, see Matt’s excellent article on the subject) but during the 1960s it appears to have faded into disuse and now the word has a distinct meaning of its own, clearly separated from rum as we understand it.

Edward Young & Co were the originators of one of my favourite low-end mixing staples, the Guyanese / Canadian Young’s Old Sam, which came under the umbrella of the Newfoundland Liquor Corporation in 1999 – to this day the rum’s label sports the date of founding and the name of that original company. However, since there is no Edward Young any longer, and the rum is bulk stock shipped by DDL to Newfoundland for bottling and blending (instead of via the UK as was once the case), one can only assume that the label has all that on it for consistency and as a line to the past – not out of any sense of current commercial reality. But honestly, I sigh when I read stuff like that – I’d love to know more about the connection and its background.

Rum Auctioneer and other auction sites have had the rum or a variant of it for sale a few times. A 1947 edition sold in 2023 for £470, anther for £310 and the Old Spirits Company, in an undated post, advertised another for sale at $2,761 (assumed US$).


Colour – dark brown

Strength – Assumed 40% ABV / 70° proof

Nose – Even taking into account its provenance and relatively mild strength, this is a serious rum. Opens with pungent fleshy fruits – peaches, apricots, range peel, tangerines. Salt, leather, plastic, olives, rubber, and a mild briny solution

Palate – Thin and underpowered, but with many of the same notes. Oranges, candy, flowers, some plastic and rubbing alcohol.  Slightly sweet, some leather and smoke, a touch of bitterness and vanilla from the barrel, but nothing untoward.

Finish – as short and brisk and purposeful as a salaryman’s stride.

Thoughts – Little identifies this as one distillery or another, and indeed, I do believe it’s a blend of pot and column still sources. The nose is really good and the palate, for all the brevity of my description above, does present with authority and verve. Really good rum to taste, not least because it shines a light into what taste profiles were eighty years ago, and how they have developed since then.

(#1097 | R-163)(87/100)


Other notes

Aug 192024
 

For those of not actually from India or part of the extended diaspora, the only rums from the subcontinent which most of us ever knew about were the Old Monk, the Amrut Two Indies and Old Port, and maybe a smattering of others like MacDowell’s, Hercules, Contessa, and, more recently, the Camikara. Yet India has been making distilled spirits for centuries, including from sugar cane, and so it comes as no surprise that as the growth of rum as a premium spirit continues around the world, local entrepreneurs would look to establish small craft brands or distilleries of their own. Such spirits would go beyond the doctored mass-market hooch which permeates the local market and adhere to more exacting standards set by small microdistilleries around the world.

Whether the recently established company of Stilldistilling Spirits will be able to mine that vein of perceived quality remains to be seen. I do not hold out much hope when a company tells us little (or nothing) about sourcing methods, production, blending and ageing strategy. We do, on the other hand, get a lot of hagiographies about the founder, and much elevated rhetoric about inspirations, logo selection and mission statements. Which, to me, is less than helpful in assessing the rum itself.

Be that as it may, here is what is known about the Makazai Gold “Tribute” Rum. All ingredients and physical components of the bottle are Indian made. The actual source of the distillate is never disclosed, though it is implied to be Goa or Maharashtra, and is stated in a 2021 Rumporter article to be 2½ year old aged cane spirit from the Punjab (something of a problem since that could mean a neutral spirit or one from cane juice) combined with molasses spirit (ditto, except now we don’t know if there is any ageing involved here as well). Blending and bottling takes place in Goa where the owners have leased a facility to do so, and until recently the rum was only sold there. It’s 42.8% ABV, which is sort of standard strength over there, and equates to 75 proof (or “25 degrees under proof”) under the old Imperial system.

With this background dispensed with, what is the gold rum actually like?

Succinctly put, it’s a bit better than entry level, but not much. There you are.  You may cease reading.

The nose is immediately problematic because not much happens and what does happen is lacklustre  – which is a shame, because what little one does sense, is at least intriguing.  There’s ghee and cooking oil smoking in an overheated cast iron pan, plus turmeric and honey as the primary elements.  These are then added to with a slightly sweet aroma of stewed apples, cinnamon, light vanilla, cardamom and tinned peaches.  It’s all very delicate and vague, and there’s a thinness to it that doesn’t really work for me.

On the palate it’s no better: “thin and flat” read my terse notes. It’s somewhat akin to the let down of the Camikara 3YO (review coming soon to the unread blog near you) which was also 42.8% and had a similarly scrawny corpus. It is only with some effort that I can pick out honey, figs, biscuits in milky tea, and (oddly enough) some red currants – it’s nice but honestly, not enough either; and the finish, which is short in duration and quite easy, closes things off with something of a whimper: some indeterminate dark fruit, cinnamon, vanilla and a touch of brine and salty caramel chocolate

That there are so many notes to write down is to the rum’s credit, and there is a certain “tawniness” to it that I like – I’ve detected that ghur note in the profile of many Indian rums, suggesting a jaggery based source. The issue is that the various parts don’t play well together – the balance is off and it leans too much to the sweet spices side without a countervailing tart or sour aspect that would make it more interesting. Plus, the whole thing lacks body, heft, a certain force that would make it memorable. If they ever solve that issue – whether by naking it stronger or improving the blend or actually distilling their own rum instead of getting it from elsewhere and cobbling a blend together – then they may really have something to show off. For now, the rum train has limped into the station minus several cars.

(#1087)(79/100) ⭐⭐⭐


Other notes

  • My deepest appreciation to Nikkhil of WhiskyFlu, who provided the bottle gratis. His website and IG feed is always worth a look, and he’s a great guy to boot.
  • My hydrometer tests this out at 43%, so it’s clean from that perspective.
  • The now-usual video review of this rum is here

Company background

Makazai is actually a two word term “Maka Zai” meaning “I want” in Konkani, the language spoken in Goa and Maharashtra (in central-west India). It was made the brand name by the founder of the company, Katsuri Banerjee, who left a career in financial services to take up bartending in a bar named Koko, located in an upscale neighborhood in Mumbai called Lower Parel. 

Once she qualified as a bartender she wanted to also become a blender and create her own spirits – whether whisky or rum or gin is not entirely clear, though eventually, as we see here, it was rum that won out perhaps because the competition for premium craft rum space was less. After interning at an (unnamed) Indian distillery and settling on making a rum, Stilldistilling Spirits was incorporated in 2020 with funds raised from friends and family and managed to survive the global COVID shutdown by concentrating initially on branding and packaging, before emerging in 2021 with a white rum (the “Bartender’s Edition” geared to the mixologists) and a gold one (the “Tribute Edition” – it is meant to be a standard celebratory tipple for everyone). There is an aged limited edition called the Mesma with a mere 600 bottles in circulation, about which as little is known as the other two.

What little most non-residents know of alcohol in Goa comes about because they went there on a vacation, or tasted the local liquor called Feni. However it would appear that Goa has, of late, become something of a manufacturing hub for distilled homegrown spirits (Google maps shows around forty distilleries there), not least due to the ease of laws relating to liquor production and marketing which constrain other provinces in a still-conservative India. Whether these are new or old companies, at least some of the blend components of the rums released by the Makazai comes from one or more of these establishments, though it is my personal belief that some is sourced from elsewhere in India (the references to “heritage suppliers” suggests this). The company has leased a blending and bottling plant in Goa to handle the physical production, and has expended from and initial 200 cases of sales back in early 2021, to 2,000 in early 2022, at the time mostly sold in Goa, Karnataka, and Maharashtra (and expansion to other parts of India ongoing).


Opinion

While I appreciate the sheer guts, blood, sweat and tears that must go into getting an enterprise like this off the ground in India – especially for a female entrepreneur in what is a resolutely male dominated profession and tipple – I am somewhat impatient with Stilldistilling’s website and the press articles I’ve referred to in this article.  That stems from an excess of marketing folderol that’s all sound and fury signifying nothing, versus a paucity of facts that might help a consumer get, you know, some real info. This is the sort of thing that annoys me with rums from the Americas, but irrespective of location, for people who should have their fingers on the pulse of current trends in transparency to be pulling this kind of advertising-only crap on us when launching a new brand strikes me as shortsighted, and somewhat indifferent to us as consumers.

I deduct no points for lack of disclosure: however, the lack of details in what makes the rum what it is annoying. We don’t know too many things here. Which distillery (or distilleries) provided the distillate; data about the base source of cane juice, molasses or neutral spirit; what kind of still or stills made it; anything about fermentation; how long it was aged for and where and in what kinds of barrels; or what the outturn was. Not all of these things are necessary – indeed, one could cynically argue that none of them truly are, if all you want to do is drink the thing – but the fact remains that in today’s rum world where the scars of the sugar wars and battles over transparency still run deep, and cause elevated blood pressure to this day, it is ridiculous to not be provided at least some of it. And purported alco-bev veterans are supposed to be behind behind this rum? One wonders if they learned nothing from all the social media bloodletting over the last decade.

Modern consumers and producers who really want rum to be taken to the next level cannot be made or expected to accept a rum on trust, which has zero verifiable background info. Not in this day and age. Trust and reputation for square dealing and disclosure go a long way to establishing a company’s street cred and character.  If a new rum producing company claims to want to become a true craft premium rum producer, then it had better start making disclosure a priority – otherwise, like so many other Indian rums, it will remain there and never attain the global heights to which they aspire.


 

Oct 292023
 

Rumaniacs Review R-159 | #1036

Few references exist to track down this aged bottle with stained yellow label and a description remarkably thin even for the Days of Ago when nobody cared.  There is no distillery of make, no strength, no country of origin we can evaluate, nothing.  It is a white rum, has pictures of several medals on it (or maybe those are those coins, like pieces of eight?) and the implication of the words “The Spanish Town – Jamaica” is that it hails from there. One does not even get the strength, though my hydrometer tested it out at 37.8%, so either it is 40% standard and then dosed down, or it’s clean and maybe 37%-38%. 

As for the dating, the best source is a May 2019 auction listing on Whisky Auctioneer which suggests it’s from the 1960s, and which I have no grounds to seriously dispute – the label fonts and design and lack of provenance tend to support it, however thin that is. However, the auction site’s notation that it was produced in Spanish Town itself is not, I think, credible.

This leaves us with just the company, Costa Y Montserrat, SL from Barcelona in Spain. That most invaluable of resources, Pete’s Rum Labels, doesn’t provide any true data, but it does have another label, which suggests they were into the retailing of Jamaican-style rums which makes them an importer and blender, and the whole Spanish Town thing is just atmosphere and a cool label design but held no real truth (which is a shame, but okay…)

The company hails from the Catalan town of San Fructuosa de Bages (officially named Sant Fruitós de Bages), just to the north of Barcelona and the industrial estate of Manresa immediately to its west; wine has been made there for centuries. The Costa & Montserrat company refers to a famous Benedictine monastery of that name, built on a mountain nearby 1 However, that aside, what we have is the founding of the company in 1840, which made brandy in the early 20th century, and also fruit liqueurs in the late 1970s. I think it still exists, but under some other name I was unable to trace, and if it does, it’s not making rums any longer.

Colour – white

Strength – Tested at 37.8%

Nose – Astringent and sharp. It smells alcoholic (no pun intended), speaking more of raw ethanol than the easy lightness of a finely blended white cocktail rum. The puling strength is partly responsible for that of course.  Also some rubber, minerally notes, green peas from a can, watermelon and a touch of sugar water. 

Palate – Surprisingly there’s some brine here, again those canned peas (or, to be more precise, the water from that can), vague light sweet fruits such as papaya, watermelon and pears, but all very lacklustre, very much in the background.  It’s like a dumbed down, weakly flavoured, underproofed vodka.

Finish – Almost nonexistent, really. Light sugar water, no burn, no tickle, no real taste.

Thoughts – If the intention of the label is to point towards Jamaica, I assure you that sampling it dispels any romantic notions that somehow I had picked up an undreamed-of pot-still Rum from the Cocktail Age. No such luck.  It lacks strength, it lacks taste, it lacks any identifying characteristics of country or terroire, and is best seen as a pre-21st-century-Renaissance historical artefact that sheds light on rum’s development over the decades, rather than some kind of distant classic from a long vanished era. There’s a reason why it only fetched £31 on that auction. It’s a historian’s rum, not one for the bar crowd or connoisseurs of unappreciated rum, or even speculators.

(65/100) ⭐½

Sep 152023
 

Rumaniacs Review R-158 | #1025

Most people in the UK are familiar with the Woods brand and the rise of online auctions over the last years spread knowledge further, so it’s become reasonably common knowledge that Woods was founded in 1887 and bought by William Grant & Sons from Diageo in 2002 along with OVD and Vat 19. However, Diageo’s ownership seems to have been rather recent – they acquired the Woods brand from Seagram in 2000 when that company merged with Vivendi and divested some of its properties.

1955 Advertisement for Wood’s Old Charlie

Seagram’s acquisition of Woods was much earlier, though: there is a reference that in during the Second World War, Seagram “imported rum from Puerto Rico and Jamaica, which led to the purchase of distilleries in the Caribbean that produced Captain Morgan, Myers’s, Wood’s and Trelawny rums.” This is probably Longpond and Clarendon in Jamaica (the  Puerto Rico operations are outside the scope of this article); and a 2009 paper by Graham Taylor notes that “Between 1952 and 1956, Sherriff & Co. of Jamaica, Wood & Co., Ltd., Robert Legge & Co., Ltd., and Myers Rum Co., Ltd., of Nassau were all added to the Seagram empire.”

Whoever owned it and whether a company favoured Jamaica or Guyana for the releases, Wood’s remains a successful brand on sale to this day – supposedly still using the original recipe for Navy rum (which is unlikely, but ok, that’s marketing for you). For the most part they have acted as merchant bottlers, blending and bottling rums from  the British Caribbean, primarily Jamaica and Guyana – the current Old Navy Rum is all Guyana, for example while there is no sign of a Jamaica – and vacillated between 40% and 57% ABV over the decades, depending on what they were making.

Not much has changed since I first wrote about Woods 100 Navy Rum ten years ago – the site remains a receptacle of no-information. We have no sense of who the movers and shakers of the original company were, what other rums they made, how the labels changed over the years, the different bottlings, the heritage, the history, the 2002 sale, nothing. And to add insult to injury, there’s not even a mention of the Old Charlie rum, let alone who he was, and nowadays, this version is neither made nor listed on the website. Stuff like this makes me despair for the next generation of rum writers and researchers.

Colour – Amber

Strength – 70° Proof / 40% ABV

Nose – Solid aromas here…but initially quite peculiar. Peeling wallpaper, tatty paper, cardboard and old books in the bookshelves of back alley second hand bookstores where you might find a first edition of Rums of the Eastern Caribbean gathering dust. Chocolate, vanilla, coffee, brine, cream puffs, ginger bread cookies, lemon meringue pie…a sort of olfactory dessert table, accompanied by enough faux leather to outfit a bunch of wannabe hoods doing a doo-whop on the corner. Or maybe Adam West just flew by in new rubber threads, who knows – the rum is old, it could be anything

Palate – Not bad.  Iodine, ethanol, acetone, all burning off fast. Some licorice (rather light), caramel, vanilla, toffee, all the usual that suggests something of a nascent Appleton from Ago but which remains hard to define precisely. Brine, hot black tea, fish oil, olives. It’s not very sweet, rather more like tart. Nuts and too-old, too-strong, too-bitter percolated coffee, yet for all that, I liked it.

Finish – Short. Nothing special here, a recap at best. Dry, some ripe fruits, raisins, chocolate, coffee.

Thoughts –  It’s okay. A lot of muskiness, a sort of dry spiciness, not so much in the funk department. It’s hard to pinpoint the rums origin as Jamaican beyond doubt (although there’s no real reason to) because the crisp clarity of today’s funky island rums which we have learned to grade so well, is missing — and so to say which estate distillery made it, or even that it’s Jamaican at all, is harder than it appears. Still, the general profile of the rum remains consistent with others from the brand I’ve sampled over the years, and if auction sites come up with these older 1970s and 1960s and earlier Woods rums, I’d buy them on general principles, and not just for the history.

(82/100) ⭐⭐⭐½


Other Notes

  • My thanks and deep appreciation to Nicolai Wachmann who sent me the sample, knowing of my love and interest in older and almost forgotten rums.
  • The exact dating and bottling of the rum is unclear. Given the source, I think 1970s is a reasonable estimate – a bottle from the 1960s strikes me as being too rare on the secondary market and by the late 1970s the ° Proof symbol was replaced by % ABV.
  • Age is unknown, still unknown, estate/distillery is unconfirmed to be (possibly) Long Pond or Clarendon.
Sep 062023
 

Bristol Spirits – also known as Bristol Classic Rum — holds the distinction of being one of the earlier independent UK bottlers who was and remains specifically not a distillery or a whisky bottler, such as the ones which held sway in the 1980s and 1990s. While Gordon & MacPhail, A.D. Rattray, Cadenhead and a few other companies from Scotland occasionally amused themselves by issuing a rum, few took it seriously, and even the indie Italians like Samaroli and Moon Imports and Rum Nation took a while to get in on the act. Of course, the worm is turning and the situation is changing now with the rise of the New Brits, but that’s another story.

Bristol Spirits, unlike those old houses, focused on rum almost immediately as they were founded in 1993, and while their earlier bottlings are now the stuff of misty legend and tall tales, I can tell you of some releases which are now considered near-classics of the genre: the 1980 30YO Port Mourant, the 1974 34 YO Caroni, and the pair of Very Old Rums from 1974 (Jamaica, 30YO) and 1975 (Demerara, 35YO); plus, some would likely add the Rockley Still 26YO 1986 Sherry Finish. Gradually as the years wore on, John Barrett – who remains the managing director of the company and runs it personally with his son in law Simon Askey – branched off into barrel selection and ageing and does a brisk sideline in trading aged rums or laying down new stocks with other small indies or private clients, and occasionally dabbles in the blending game…more to assuage a creative itch and see what will happen, I sometimes think, than to make the final sale (Florent Beuchet of Compagnie des Indes has also gone down this path).

One of these blends which Bristol came up with is this interesting overproof bottled at 59% – unfortunately there’s very little I can tell you about the off-white product, since there is literally nothing online anywhere that speaks to it. The strength and that it comes from Guyana and Guadeloupe is all I know, though Simon tells me it was released around the late 1990s / 2000 (after which, in an interesting bit of trivia, JB soured on doing miniatures such as I had scored for this review) and the Guadeloupe component was likely Damoiseau (to be confirmed) – other than that, the still of the former, the distillery in the latter, the proportions, the ageing, the source material, the actual release date…all the usual stuff we now almost take for granted is missing from official records.

Well, that makes it a really blind tasting, so let’s get to it.  Nose first, and it’s an odd one: charcoal, ashes and iodine, balanced by some brine, olives, figs and dates.  The fruits take their time arriving, and when they do one can smell green apples and grapes, tart apricots, but little of the crisp grassiness of any kind of agricole influence. The Little Big Caner, who was lending his snoot, remarks on smells of old bubbling oil leaking from a hot engine block, a sort of black and treacly background which I interpret as thick blackstrap molasses, but more than that is hard to pin down, and there’s a kind of subtle bitterness permeating the nose which is a little disconcerting to say the least.

The taste is more forgiving and if it’s on the sharp and spicy side, at least there’s some flavour to go with it. Here there is a clean and briny texture, that channels some very ripe white fruits (pears, guavas, that kind of thing), with some lemon zest and green grapes hamming it up with watermelon and papaya and just a touch of peppermint. There some herbaceousness to the experience, yet all this dissipates to nothing at the close, which is briny, spicy, sweet and has sweet bell peppers as a closing note of grace.

In assessing what it all comes down to, I must start with my observation that so far I have not found an agricole-molasses British-French-island-style blend that seriously enthuses me (and I remember Ocean’s Atlantic). The styles are too disparate to mesh properly (for my palate, anyway, though admittedly your mileage and mine will vary on this one) and the warm tawny wooden muskiness of Guyanese rum doesn’t do the ragtime real well with the bright clean grassy profiles of the French island cane juice agricoles. 

And that is the case here. There are individual bits and pieces that are interesting and tasty – it’s just that they don’t come together and cohere well enough to make a statement. At the end, while this makes for a really good mixing rum (try it in a daiquiri, it’s quite decent there), as a rum to be tried on its own, I think you’ll find that the whole is less than the sum of its parts.

(#1023)(79/100) ⭐⭐⭐


Other notes

  • The rum is a slightly pale yellow, almost white. The label blurb calls it a blend of white rums (on the left side) but below the logo of two intertwined Gs is a remark that they are “selected and bottled from the wood”, which implies at least some ageing. More cannot be said at this time.
  • It was confirmed that John Barrett blended this himself. As soon as I get more information on the sources, I’ll update the post. Many thanks to Simon, who helped out a lot on short notice.
Jun 022023
 

As the seasons turn and the years pass, the rumiverse edges closer and closer to the hallowed Everest of aged rums, that crowning achievement of geriatric eld grasped and never relinquished (so far) by G&M’s 58 year old rum from 1941. Alas, rums from so far back in time are now a disappearing dream, vanished into blends, collector’s vaults or the gullets of earlier connoisseurs who knew not what they had. There are few, if any, multi-decade old rums from the 1960s or 1950s to be found – these days, it’s the 1970s that is the decade we’re left with, and everything from that era of funk and disco, hot pants, big hair, bell bottoms and the fading of flower power, is a “mere” forty something years old…assuming it’s ever bottled.

One of these is this rum, a big, bold, rare, practically unknown brown bomber from Jamaica that was laid down the year my family left Africa and arrived in Guyana – 1976. It coyly ignores its own provenance and simply says “Jamaica”, but man, that age is serious, the strength is near biblical, and a sniff of the cork is worth more than my mortgage, so it’s probably best I put a review out there for all those who may one day wonder whether it’s worth forking over that kind of gold for an unproven rum of such mystery. The short answer to that question is “yes” – but only if (a) you are in funds and (b) you really have the interest. Without both these conditions, well, fuggeddabouddit.

So who on earth produced this thing? Where was it hiding all this time?   Which distillery made it? What does the tech sheet look like? And – perhaps more importantly – should we even bother? Questions such as these were going through my mind the entire time I was admiring, photographing, reading about and tasting it.


The restraint with which the rum opened is remarkable.  It’s 68.5% ABV and aged almost beyond reason, and you’d expect both the power and the lumber to be overwhelming: yet it presents no bite, no scratch, no vicious wood claws, no harridan-like screaming – just a serene, enormously solid flow of firm olfactory notes.  Rubber, acetones and honey start the parade, attended by salt caramel and the slightly acrid tang of a warmed-up indoor swimming pool in winter.  Aromas of wafers, warm and freshly baked chocolate chip cookies, coffee grounds, and a seemingly never ending parade of all the dark fruit you could name (and a few you can’t) – prunes, dried apricots, plums, sapodilla, kiwi fruit, blackberries and more. And even then it’s not done – one senses the cloying musk of dead bees, melting wax and dusty rooms in old houses, marshmallows and even moist aromatic tobacco.  How so much scent was stuffed in here surpasses my understanding but it’s clear that this is one of the most complex and amazing rums I’ve ever tried.


Last Drop Distillers is not, as some alert whisky anoraks will inevitably rush to inform me, actually a distillery, but an exclusive, high-end premium indie bottler. They occasionally – or at their whim – release very rare and very pricey ultra-aged limited edition bottlings on to the connoisseur’s market, and perhaps one of the reasons most of us have rarely if ever heard of them is because we penurious coin-counting rum-hoarding peons are too busy working for The Man to swim around the upscale markets in which Last Drop cruises. They issued mostly whisky, with an occasional liqueur, port, cognac or rum (this one) to round things out, almost all decades old, dating back to the eighties, seventies, sixties, fifties…even the 1920s. 

The small company was founded in 2008 and brought together Tom Jago and James Espey, two whisky industry veterans who might at first blush seem to be a little long in the tooth to be setting up new commercial ventures at a time most of us are marking out plots and making wills and feverishly downing our valued stashes before we lose the ability to spell “rum” correctly and start drooling instead of drinking.  Yet they did, even though Mr Espery (a veteran of International Distillers & Vintners (IDV), United Distillers & Vintners (UDV) and Chivas (where he was chairman) had just retired at 65 and Mr Jago (who had had a hand in the development of both Bailey’s Irish Cream and what would become Johnny Walker Blue Label) was a sprightly 82. They conjured up this little company where they determined they would source what – by their own lights – would be the rarest and best spirits available.  

Riding the increasing bow wave of premiumisation that was just starting to take off, Espey did the marketing himself: no wholesaler was really interested in such small volumes as they were producing, but in the first ten years TLD sold just about all 7,000 bottles of the 11 one­-off releases of Scotch whisky made to that point. This finally attracted some attention and in 2016 Sazerac, the American spirits conglomerate which owns Buffalo Trace, bought them for an undisclosed sum in a wave of acquisitions around that time, probably to be a part of its luxury division. A condition of the deal was for the existing release philosophy and management structure to be retained, and both Mr. Jago and Mr. Espey stayed on; the former’s daughter Rebecca Jago, joined the company in 2010 and the latter’s, Beanie Espey, in 2014 ,and when in 2018 Mr. Jago — he was the president at that time — passed away, the ladies  were on the expanded board and kept up the same careful pace of exclusive and expensive bottlings.

As of 2023, after fifteen years of operation, there have been a mere 31 releases, making the SMWS rum selections (70+ in about the same timeframe) seem positively profligate.  None costs under four figures and since you’re most likely already googling this rum, and because the purse-hunting, gimlet-eyed Mrs Caner also reads these reviews, you’ll forgive me for not mentioning it here.


The taste, in a word: stunning. It presented less as a pure Jamaican rum than a blend of Jamaica and Demerara, and showcases the best of both.  There were layers of flavour here,, starting with rubber, nail polish, brine, licorice, honey, vanilla, sweet creamed wafers and the aforementioned chocolate, coffee grounds and salted caramel.  In between the spaces coiled the fruits as before – prunes, apricots, overripe oranges and pineapples – and underneath that, one could sense cereals and toast and molasses, even a tang of marmite.  And the spices, those were there, light as a dusting of icing sugar on a tart: nutmeg, cinnamon, cumin, cloves.

All of the minor elements on display were chock full of memorable and strange and subtle (and sometimes near-unidentifiable) tasting notes, each of which populated the edges of our awareness for only fleeting moments before another wafted in and around and took its place. They were not the core flavours, the primary notes — those were obvious —  but existed to enhance, to supply background, atmosphere, like all those strange characters who move half-unseen and almost unnoticed in the dim corners of Dickens’s or Dostoyevsky’s novels. 

And the finish well, what can I say? If this was a movie it would be a four-hour-long extravaganza with a cast of thousands, a bunch of secondary also-rans, two overtures plus an intermission. In short – epic.  No other word does it justice, and while admittedly there was little that was introduced at this point that wasn’t already noted above, the amalgam of a basket of ripe and overripe fruit, spices, cereal, coffee, tobacco and leather was a fitting conclusion to a great tasting experience. There are always risks, in a rum this old and from Jamaica, of over-oaking and bitterness and too much reliance on one or other ester-laden note that then ruins the party for everything else and throws the chakras out of whack – not here; in fact, the balance is superb: it is, quite simply, one of the best rums I’ve ever had.


And the questions remain. Which distillery?  Everything I’ve researched says it’s a Clarendon, yet for those who are expecting some hogo-laden congener-squirting Jamaican funk bomb from Ago would be disappointed; there are no screaming, rutting esters in play here.  Nor, for that matter, does the rum present as a pot still product, and the accompanying red booklet provides remarkably little background here: in fact, it tells us only that it’s from the south of Jamaica.  However, Richard Seale, who helped me flesh out the background (see my notes below), in urging caution about expecting a New Jamaican taste profile, also mentioned it was likely from a long scrapped columnar still that once existed at Clarendon but which was later replaced by more modern pot and other columnar stills.

But of course, at this kind of remove, we want the info for our own historical knowledge, and while interesting, it’s ultimately almost unprovable.  What’s important is that in knowing it, we see that the TLD 1976 lacks the fierce pungency of Hampden or Worthy Park (which in any case were not operational or laying down aged stock at that time), does not have the elemental brutality of Long Pond (I’m thinking TECA here), and is a ways better than the more elegant middle of the road approach of even Appleton’s older offerings (though the 50 YO comes really close). 


It is admittedly somewhat mental to buy the TLD, even with that age and strength and that historical legacy – it’s akin to the Black Tot Last Consignment, and for the same reason. But let’s face it, we don’t really need to. The good stuff is all around us, and there’s oodles of excellent tipple available to our relentlessly questioning snoots and jaded palates, and for less, much less. To some extent what this rum really does is to demonstrate exactly how tasty and affordable so many rums to which we have access already are — modern drinkers are fortunate in the extreme to have such a wide choice available to them.

Yet even with all that choice it has to be said – if only by me – that the Jamaica 1976 is on its own terms, superlative.  It’s complex to a fault, tasty beyond hope, balanced beyond dreams, a quietly amazing dram, destined to become a unicorn in its own right, like one of the old Demeraras Velier nervously slipped into the marketplace so many years ago. Somehow – don’t ask me how – I scored a single one of the 183-bottle outturn, perhaps the only one allocated to Canada, which had been sitting in Edmonton for two years gathering dust, ignored and passed over.  Did I regret it? A little. Did I save it? Not a chance. This one is all about cracking, savouring…and then sharing. 

(#1000)(93/100)


Other notes

  • The presentation of the bottle is first rate.  Red leather box, embossed logo, extra cork, a book of small details about the company and the rum – and two bottles, one small 50ml mini to play with and the full sized bottle.
  • My sincere thanks to Richard Seale, who took time out on two separate occasions to answer some questions and provide context and background.  He is on the tasting panel for the Last Drops Distillers and apparently enjoys the experience enormously.
  • My appreciation also to Matt Pietrek who helped me check on some historical details.
  • There is no information as to where the barrel was sourced. URM in Liverpool, maybe, but I somehow think this is one of those rum barrels some whisky outfit had squirrelled away someplace. Just a hunch.
  • Are there any other rums like this, from so far back, still ageing in any bottler’s portfolio? Unlikely, unless some of the old Scottish whisky houses are holding on to old barrels in dark cellars, unseen and maybe even forgotten by mere mortals. Richard suggested that there won’t be, either. There was a three year minimum age rule in play for whiskies since around 1916 that was also adopted by rum makers, so the incentive was to either release relatively young aged rums or send bulk abroad; and only after that rule was relaxed in 1973 or so, was there a gradually emerging market for single barrels. This, he theorises, is one of the main reasons why there are almost no bottled single barrel uber-aged rums in existence pre-dating the 1970s, and even the oddballs of the Cadenhead 1965 Guyanese rum, or the 1941 Long Pond, may just be the rare exceptions that prove the rule.
Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either.  That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as well – a couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor too – but the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner2. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclear – for one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mystery – as noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Mauny – so we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it. 

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougat – in other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt. 

The way it goes down is nice as well – nothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic notes – what one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½


Other notes

  • The rum does not claim to be an agricole – it implies such by the use of the “rhum blanc” on the label.  Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there.  The lack of production and geographical information is unfortunate.

Historical notes – Marie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.  

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand. 

Apr 212023
 

Rumaniacs Review R-147 | 0990 

After an hours-long tasting session of old rums from the seventies and eighties that were straining to reach the pinnacle of their mediocrity (and mostly failing), there were few surprises left when I came to the another one of the Hawaiian Distillers’ rums called Whalers. 

For those who are curious there is some background in the other “Original Dark” review, the Hana Bay entry, as well as that of the Spirit of Hawaii: all of these brands were made by the same company, and although Hawaiian Distillers no longer exists, the brand of Whalers does and is nowadays made (with the same enthusiastically uninspiring indifference as before) by Hali’imaile Distilling Company. As to the term Whaler’s, it supposedly hearkens back to New England sailors who hung around Hawaii when whaling was a thing in the 1800s, which is about as romantic a story as that of pirates in the Caribbean and their cutlasses, grog and yo-ho-hos.

The rum is so similar to its red labelled cousin that it may actually be the same – separated only by a different year of make, a tweaked blend, or a different market in which it was sold.  It’s hard to tell these days since records are scant.  But it’s the same strength, practically the same colour, and equally hard to date – I think the late 1970s / early 1980s remains a good estimate, though the actual ageing is a complete unknown. If any full sized bottles remain in existence, they can only be in collections like Luca Gargano’s, Mr. Remsburg’s, the Burrs, or in some forgotten attic somewhere in the US waiting for someone to inherit it.

Strength – 40%

Colour – Dark brown-red

Nose – Thin but there’s stuff there: cranberries, red grapefruit, brown sugar, molasses, cherries in syrup.  Also that same wet-earth loamy sense of woodland moss and forest glades after a rain that I had with the red label variant. And, finally, the marching armies of vanilla.  A lot of it. One is merely surprised — if grateful — that so much stuff came through before it got taken over.  It does, as a matter of interest, take some effort to tease out notes of this kind because it comes from a time when light blends were the thing, not stronger, heavier, pot still signatures.

Palate – The vanilla is there from the get-go, if less intensely. Really faint notes of licorice, caramel, molasses, coconut shavings, a touch of brine.  Honestly, the rum is really not quite a fail, largely because there is no untoward blast of sugar to dampen the few sensations that do make it through to be sensed and noted but the effort it takes to get coherent tastes out of this thing almost defeats the purpose of drinking it.

Finish – Longish, soft, easy.  Molasses, caramel, brown sugar. Thin, weak, 

Thoughts – I wasn’t expecting a whole lot and was rewarded for that with a bit less.  It’s nothing special, breathy, light, easy hot-weather drinking.  It’s pointless to have the Whalers neat, so any simple island mix is just fine and even there you would hardly taste the rum itself.  I tried the samples first thing in the morning when the palate was still fresh – which is how I picked apart as much as I did – and on that level it’s okay.  But just as it is made with what seems like careless indifference, it excites no more than that in its turn.  Name aside, history aside, it’s about as forgettable a brand as those local rums I see in Canadian supermarket annexes nowadays.

(73/100) ⭐⭐½

Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipe – the vanilla-bomb that I reviewed way back in 2010 – but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever was – at best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colour – dark red-brown

Strength – 40%

Nose – It giveth hope.  First, red grapefruit and some rancid olive oil,  and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot).  It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

Palate – The taste taketh hope away.  It’s almost all vanilla, alcohol, brown sugar, caramel, licorice.  Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added).  But there’s not a whole lot beyond that going on.

Finish – Warm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla.  It’s possible a few citrus notes were there, just too faint to make any kind of statement.

Thoughts – The rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow.  There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½


Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Feb 272023
 

Rumaniacs Review No. 144 | 0976

In 2023, if you were to google “who makes Hana Bay rum?” you’d get a response that Hali’imaile Distilling Company is the distillery of origin; except if you went to their site, there would be no mention of Hana Bay at all (or Whaler’s and Mahina, the other brands they own and supposedly make). Digging further and you’d see that Hawaiian Distillers out of Honolulu made Hana Bay rum from around the 1980s forwards and in the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. 

Some time in the last ten years, it would seem that the Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises…I’ve heard they began making arum around 2014. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction. One of their claims to fame is to have worked to develop Sammy Hager’s Beach Bar rum, but that’s hardly an endorsement of the other rums they make and a 2019 article suggested (without attribution) that the rum itself wasn’t even made on Maui anymore, but in the USVI, and then bottled in California; rumours even suggested it was a Philippines rum. Go figure. If that’s true, no wonder they didn’t bother mentioning the product on their website.

But to go back to this bottle and its provenance: back in the eighties, Hana Bay was made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auction sites: the value of their products lies in these ceramics, not its rums – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

Colour – Pale yellow

Strength – 40%

Nose – Rather nice, with a crisp aroma of light green grapes, apples, some red grapefruit.  Some lemon and pine-sol, quite nice, until the whole thing is taken over by the thin acid reek of a disinfectant covering the tiled floors of a sterile, cold hospital corridor.

Palate – Okay it’s 40%, but not entirely nad; there’s no obvious adulteration here.  Slightly creamy, buttery, with emergent sweet light fruits.  Rather dry, briny and with latrger non-sweet notes of dates, olives and a stale peach or two.

Finish – Nothing special here, but noting bad either; acetones, light pears, a bit ot hot tea. It’s nice for what it is

Thoughts – As far away from the adulterated mess of Whaler’s or the Spirit of Hawaii as could be imagined.  This one is actually not an entirely bad rum, and makes one wonder why they didn’t bother sticking with it. Instead they just climbed to the top of a low hill, and charged downhill from there with everything that came after. We’ll be looking at some of those soon.

(76/100) ⭐⭐⭐


Other notes

  • A relatively young age can be assumed, as is the likelihood of it being a column still rum.
Oct 312022
 

Rumaniacs Review R-139 | 0946

Captain Morgan was not always the dismissed and derided global rum-killer which has been its lot since it nose-dived into a vat of overspiced and insipid distillate where Diageo put it. But the original spiced-rum recipe — which Samuel Bronfman of Seagram’s bought from the local Jamaican pharmacy of the Levy brothers in 1944 when he had bought the Long Pond Distillery — long predated Diageo’s acquisition. It’s just that Seagram never made it the centrepiece of the brand the way Diageo did. 

For a long time Seagram’s used rums from around the Caribbean to make blends under various brand names (see other notes, below). The Black Label rum looked at here, for example, was a Jamaican rum — we can assume from Long Pond — and there are other now-discontinued variations such as the blend of Jamaica, Guyana and Barbados rums (also under the Black Label brand) made in the early 1980s. In 1984, still owned by Seagram’s, they introduced the “Original Spiced” Captain Morgan rum which soon became enormously popular. So it isn’t all Diageo (or Vivendi, which had merged with Seagram’s a year earlier), and if this Captain Morgan Jamaican rum from the 1970s has been tarted up, well, it’s at least done with a little restraint.

Colour – Amber

Strength – 70º proof / 40% ABV

Nose – Licorice and coke, into which someone dunked a rusty nail (seriously!); ashy and minerally notes which are only partly ameliorated by rather bitter coffee grounds, brown sugar and unsweetened chocolate.  Some dark fruit like prunes, and a touch of citrus-like lemon peel.  There’s even a sense of tomato ketchup on the nose as it opens, but mostly the aromas resemble a low rent Demerara rum than anything else.

Palate – Thin, but nice, to be expected at 40%.  Again, licorice and coca cola, caramel, brown sugar, some molasses. Some coffee grounds and dark fruit.  Rather bland, all in all, buit nice enough, and the slight sweet helps it go down easy.

Finish – Short, light.  Brown sugar, blancmange, anise and light molasses.  If there’s a fruit in there, it’s hiding.

Thoughts – It’s much more “real” than modern Captains, and surprisingly drinkable. There’s more taste, more heft and a lot less clear additions.  For example, I couldn’t sense any vanilla, and the sweetness was borderline, so if had been doctored, it was with a gentle hand and a small spoon rather than a spade.

(78/100)


Other notes

  • Age is unknown.  Standard practice for such cheap rums is to age them for a few years, more than one and less than five, but that’s unsubstantiated in this case.
  • The label is interesting in and of itself. First of all it says that it’s a “product of Jamaica.”  That instantly eliminates Diageo as the producer. Secondly, it’s 70º proof – this indicates a pre-1980s dating of a pre-metric age in the Commonwealth, after which the “% ABV” and not “º proof” became the law for labels. Thirdly, it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H), which, as far as I can ascertain, was the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so. 
  • Distillate — aside from that derived from Long Pond, and other countries’ stocks — was primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that  “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlie’ and ‘Tropicana’.”

 

Aug 182022
 

Rumaniacs Review # 137 | 0931

It is becoming a working theory of mine that the heydey of the merchant bottlers and their near-ubiquitous minis of rum must have been in the 1960s and 1970s, bleeding over into the 1980s. Granted this may be because the majority of such rums I find stem from that period, I just don’t think it’s all a coincidence. Air travel and tropical drinks was a thing, hotels had well-loaded minibars, cruise lines stocked them everywhere and while I’ve never found that many merchant-bottler “indie” minis from pre-1960s or post-1990s, the auction sites are rife with little bottles from the era before the oil shocks and mass commercialization changed tourism.  Nowadays wherever you go the small bottles are all global (or hyper-local) brands, not small outfits doing their own thing.

We’ve met Charles Kinloch, the bottler of this little Jamaican dark rum, before, They were behind the Navy Neaters Barbados-Guyana blend and the Guyana-only rum, as well as having a hand in the forgettable Dry Cane light rum we passed by in 2020. Founded in 1861, they suffered several changes in ownership before being dissolved in 2008 (see below for a more detailed backgrounder).

As to this rum, it’s from an unidentified distillery in Jamaica. That is not surprising, since it’s only recently that estates’ names became a selling point, once they began branding their own rums.  But in the seventies it was all bulk rum and merchant sales and nobody cared about stills or estates of origin, merely that it was “Jamaican” (with perhaps only J. Wray / Appleton bucking this trend). The 70º Proof dates it to the pre-metric pre-1980s era.  Beyond that, not a lot more, unfortunately.

Colour – dark amber

Strength – 40% ABV (70º proof)

Nose – Hunh?  This is Jamaican?  Doesn’t really smell like it.  Burnt brown sugar, molasses, plums and raisins.  It’s rich and fruity for 40%, feels dusted with a little vanilla, so likely some ageing and a lot of colouring.  An interesting point is the almost total absence of what we would term funk nowadays – the bright, spicy, fruity notes that denote a spruced-up level of congeners.

Palate – Plums, flowers, sweet dark chocolate, almonds, lemon peel and some light nail polish. Peaches in cream, light vanilla, coconut and again that touch of molasses

Finish – Warm and comforting and surprisingly long. Black tea with condensed milk mixes it up with some molasses, caramel, and vanilla.

Thoughts – Simple and quite effective, yet I can’t shake the feeling it trends towards a Demerara. Perhaps it is and Appleton blend of some kind.  Be that as it may, it’s really nice and I happily had a few more glasses that day.

(84/100) ⭐⭐⭐½


Other notes

The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here).


Company bio

Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica (or blends thereof). Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella.  By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains).

Note: There is a German wine shop called Schollenberger established in 1996, which created its own line of spirits (starting with gin) and nowadays releases a Charles Kinloch branded blended navy rum, and a Navy Neaters, with a label that has many of the details of the original.  It is unclear whether they acquired the name or are just using it based on the company no longer existing.


 

Jul 042022
 

Photo (c) L’Homme a la Poussette on FB

Rumaniacs Review #136 | 0920

Rhum Jacsi (later named Rhum Jacksi) defies easy categorization and is a research exercise leading down several peculiar rabbit holes. All initial sources agree that the rhum was from Martinique, was made from the 1950s to the 1970s and it is usually to be found at 44% ABV (some later versions were 40%). The source / etymology of the name is not written down but is easily inferred. The distillery of origin is a mystery. The companies involved in its make are the only places one can go and that’s a sufficiently lengthy story to be split off into its own section under these brief tasting notes.

Rum-X is the only place that has any technical specifications: their entry for the rhum states it is from cane juice and done on a column still (of course any such thing as the AOC is undreamed of at this stage of rhum’s evolution), but since attribution is not provided, it’s hard to know who put that entry in, or on what basis.  That said, it’s from Martinique, so the statements are not unreasonable given its rhum-making history.  Age, unfortunately is a complete zero, as is the distillery of origin. We’ll have to accept we simply don’t know, unless someone who once worked for the brand in the 1960s and 1970s steps forward to clear matters up.

Colour – Gold

Strength – 44%

Photo (c) ebay.fr

Nose – Very herbal and grassy, and is clearly an agricole rhum from cane juice. Lots of vegetables here: carrot juice, wet grass, dark red olives, a touch of pimento, and a nice medley of lighter fruity notes – passion fruit, lime zest, yellow mangoes and an occasional flash of something deeper.  It feels better and more voluptuous over time, and I particularly like the aromas of clear citrus juice, soursop, pears, green apples and vanilla.

Palate – Much of the nose transfers seamlessly here, especially the initial tastes of crisp fruits – mangoes, ginnips, ripe apples.  Once you’re past this you also get cane sap, sugar water, a slice of lime, a bit of vanilla.  Light brininess, pears and apples follow that, balanced off by dark, ripe cherries, syrup and toffee. 

Finish – Doesn’t improve noticeably on what came before, and is medium long, but doesn’t get any worse either. Fruits, tart unsweetened yoghurt, miso soup, apple cider, sort of delicate amalgam of sweet and sour overlain with dusky notes of caramel, vanilla and butterscotch.

Thoughts – This is a rum I liked, a lot.  It’s made from cane juice, but feels deeper and richer than usual, and it reminded me of the old Saint James rhums that used to be heated to 40ºC before fermentation and distillation (in a sort of quasi-Pasteurization process). Not sure of that’s what was done here, and of course the distillery of origin is not known, but It feels half clean agricole and half molasses, and it’s all over delicious.

(86/100) ⭐⭐⭐⭐


Historical details

The labels on the bottles that are now being sold (usually at auction) have the notation that it is certified by CDC. But that was just a sort of selection and verification process, guaranteed by Compagnie Dubonnet-Cinzano. Nothing in their history suggests that they — or Pernod, or Ricard who took them over — originated the brand, and so this leads us to another company mentioned on one of the bottles, that of J&S Violet (Freres), which have a far stronger claim to being the ones behind the first Jacsi rhums. 

Two brothers named Violet – Pallade and Simon – who were initially itinerant drapers, opened a small shop in the southern French town of Roussillon in 1866 (it is about 40km north of Marseille) and driven by a boom in aperitif wines, they created a blend of their own that combined red wine, mistelles and botanicals…and also quinine (perhaps they also wanted in on the sale of anti malarial drinks that would sell well in tropical colonies, though certainly their marketing of the spirit as a medicinal tonic in pharmacies alleviated problems with existing established vermouth makers as well).

This low-alcohol drink was actually called byrrh – the brothers did not invent the title, just appropriated it as their brand name – and was wildly popular, so, like Dubonnet (see below), the company grew quickly. By the 1890s they had storage facilities for 15 million litres of wine, and by 1910 they employed 750 people and distributed in excess of thirty million litres of byrrh a year – in 1935 Byrrh was France’s leading aperitif brand, apparently. Pallade and Simon passed away by the advent of the first world war, and Lambert’s sons Jacques and Simon (the J&S mentioned on the label and therefore also most likely the Jacques and Simon of the brand name) took over in 1920 – which sets the earliest possible time limit on the Jacsi brand. though I believe it to have been created some decades later.

In the post WW2 years, the demand for aperitifs faded as cognacs, brandies, whiskies and light rums surged in popularity. The Violet brothers tried to expand into other spirits at this time, and it was here, in around the mid-fifties, that we start to see the first Jacsi magazine and poster advertisements appear, which is why I can reasonably date the emergence of the Jacsi rhum brand to this time period. Like most print ads of the time, they touted blue waters, tropical beaches, lissome island women, sunshine and the sweet life that could be had for the price of a bottle. It’s very likely that stocks were bought from some broker in the great port of Marseille, just down the road, rather than somebody going to Martinique directly; and the rhums were issued at 44% even then.  

1950s Label with J& Violet Bros. Label. 44%

Alas, this did not help: sales of Byrrh continued to fall, the rhum business was constant but minimal, and in 1961, beset by internecine family squabbles over a path forward, Byrrh sold its entire business, vats, stocks and barrels, to another company involved in liqueurs and aromatic wines and aperitifs – Dubonnet-Cinzano. It is from 1961 that the “selected and guaranteed by CDC” appears on the label of Jacsi branded rhums and the “J&S Violet” quietly exits.

1961 Label – CDC mentioned

So who exactly were CDC? A bottler, certainly, though not a distillery, for these were indie / merchant bottlings, not estate ones. As noted, Jacsi rhums that have turned up for sale in the past few years, all have labels that refer to la Compagnie Dubonnet-Cinzano (CDC).  This is a firm which goes back to one Joseph Dubonnet, a Frenchman who created an aperitif modestly called Dubonnet in 1846 in response to a competition organised by the French Government to find a cordial which African legionnaires would drink and colonists could buy, that would disguise the bitter taste of the anti-malarial drug quinine (it therefore served the same purpose as the British gin and tonic in India). This was done at a time when fortified and flavoured wines and liqueurs – especially anises and absinthes – were very popular, so M. Dubonnet’s enterprise found its legs and grew into a large company in very short order.

Late 1960s label, still CDC referenced and at 44%

I could not ascertain for sure whether the Italian vermouth company Cinzano had a stake in Dubonnet or vice versa, but it strikes me as unlikely since they (Cinzano) remained a family enterprise until 1985 – and for now I will simply take the name as a coincidence, or that Dubonnet produced Cinzano under licence. CDC, then, dealt much with vermouths and such flavoured drinks, but like Byrrh, they were caught up in the decline of such spirits in the 1950s.  Their own diversification efforts and core sales were good enough to stave off the end, but by the 1970s the writing was on the wall, and they sold out to Pernod Ricard in 1976 – by then the family was ready to sell. Pernod and Ricard had just merged in 1975, and had started an aggressive expansion program, and were willing to buy out CDC to fill out their spirits portfolio, which had no vermouths of note. 

Post-1970s label for 40% version after Pernod Ricard acquisition. 40% ABV and Cusenier name.

By the 1970s, the brand name had been changed to Jacksie, and the “selected and guaranteed by CDC” moniker was retained on the label  for a while before being replaced by Cusenier, which was an Argentine spirits maker acquired at the same time by PC – that’s the last reference to the brand and the rhum that can be found. But in an interesting side note, both Dubonnet and Byrrh (now Pernod Absinthe) continue to be made in Thuir, where the facilities of Byrrh once were. Jacsi itself, however, has long since been discontinued and now exists only in these pages and the occasional auction when one goes on sale. For what it’s worth, I think they are amazingly good rums for the prices I’ve seen and the only reason they keep going for low prices is because nothing is known about them. Not any more.


 

Apr 252022
 

Rumaniacs Review #134 | 0902

Back in 2015 I tasted another one of these older Navy-style rums, also called Navy Neaters and I have no idea why that rum didn’t make the Rumaniacs series. That one was a Guyana-Barbados blend, while this one is Guyana only; both were made by the same company of Charles Kinloch & Co. Kinloch made light white filtered rums and a Jamaican or two, plus various blends, but by the 1980s no rum bearing the Kinloch name were being made any longer.

Four basic background facts are involved here and I’ll just give them to you in point form.

  1. “Neaters” were the full strength (neat) rum served onboard ship to the petty officers (NCOs) and above; ratings (regular sailors), were served with a measure of rum famously known as the tot, which was usually diluted and also called grog, and if you don’t know the terms, well, are you sure you’re into rum?
  2. The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here)
  3. The spelling of Guyana makes the rum date to post-1966 (independence). The use of degrees (º) proof is a vestige of the British imperial measurement system abandoned for metric in 1980 so 1970s is the best dating for the Neaters we can come up with.
  4. Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica. Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella.  By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains)

Colour – dark mud brown

Strength – 54.5%

Nose – Tree bark, mauby, dark unsweetened chocolate, white grapes,  Airy and sweet.  Coca cola, raisins, molasses and strong dark licorice.

Palate – Dark licorice, leather, cola; plums and mauby drink. There’s some bitterness of coffee grounds and very powerful unsweetened black tea, plus some prunes and plums. The heaviness suggests some doctoring, but was unable to confirm this at the time.

Finish – Long, thick, tongue-coating, sweetish.  Feels longer than it is.

Thoughts – Rums from the past hailing from familiar distilleries which are tasted with modern sensibilities and an experience with modern rums, are a window into the way things were a long time ago: blends, ferments, ageing, stills, all aspects of the production process made for completely different rums.  I would peg this as a Demerara rum, sure, and probably PM or VSG distillate. Beyond that, it’s just a pleasure to marvel at how well the familiar Guyanese wooden still profile has held up over the decades.

(85/100)

Mar 202022
 

Rumanicas Review R-133 | 0892

There was a lot of rum floating around Italy in the post-WW2 years, but not all of it was “real” rum; much was doctored miscellaneous plonk based on neutral alcohol. I tried some a few times, but a brief foursome with a trio of Italian Rum Fantasias from the 1950s, carelessly indulged in back when I was young and irresponsible, left me, as all such things do, with little beyond guilt, a headache and a desperate need for water. Even way back then — when I knew less but thought I knew more — I was less than impressed with what those alcoholic drinks had to offer. I’m unsure whether this rum qualifies as one such, but it conforms to the type enough that mention at least has to be made.

The company of the Antoniazzi Brothers operated out of the small northeast-Italian town of Conegliano, in the county of Treviso. Initially my researches showed they were in existence in the 1950s, which suggests they were formed in the post war years as spirits merchants. But it became clear that not only had they been active in 1926 as grappa makers – the region is famous for the product, so that makes sense – but a document from 1950 shows on the letterhead that they had been founded in 1881.  Who the founder was, who the sons were and the detailed history of the company will have to wait for a more persevering sleuth.

Still, here’s what we can surmise: they probably started as minor spirits dealers, specialising in grappa and expanded into brandies and cognacs. In the 1950s onwards, as Italy recovered from the second World War, they experimented with Fantasias and liqueurs and other flavoured spirits, and by the 1970s their stable had grown quite substantially: under their own house label, they released rum, amaretto, brandy, sambuca, liqueurs, gin, scotch, whiskey, grappa, anise and who knows what else. By the turn of the century, the company had all but vanished and nowadays the name “Antoniazzi” leads to legal firms, financial services houses, and various other dead ends…but no spirits broker, merchant, wine dealer or distiller. From what others told me, the spirits company folded by the 1980s.


Colour – Straw yellow

Strength – 42%

Nose – Very light and floral, with bags of easy-going ripe white fruits; not tart precisely, or overly acidic; more creamy and noses like an amalgam of unsweetened yoghurt, almonds, valla essence and white chocolate. There’s also icing sugar and a cheesecake with some lemon peel, with a fair bit of vanilla becoming more overpowering the longer the rum stays open. 

Palate – Floral and herbal notes predominate, and the rum turns oddly dry when tasted, accompanied by a quick sharp twitch of heat. Tastes mostly of old oranges and bananas beginning to go, plus vanilla, lemon flavoured cheesecake, yoghurt, Philly cheese and the vague heavy bitterness of salt butter on over-toasted black bread.

Finish – Nice, flavourful and surprisingly extended, just not much there aside from some faint hints of key lime pie, guavas, green tea and flambeed bananas.  And, of course, more vanilla.

Thoughts – It starts well, but overall there’s not much to the experience after a few minutes. Whatever Jamaican-ness was in here has long since gone leaving only memories, because funk is mostly absent and it actually has the light and crisp flowery aromatic notes that resemble an agricole. The New Jamaicans were far in the future when this thing was made, yet even so, this golden oldie isn’t entirely a write off like so many others from the era.

(82/100) ⭐⭐⭐½


Other Notes

  • 2024 Video Recap here.
  • Hat tip to Luca Gargano and Fabio Rossi, and a huge thank you to Pietro Caputo – these gentlemen were invaluable in providing information about the Antoniazzi history.
  • Hydrometer gauged this as 40.1% ABV which equates to about 7-8g/L of adulteration.  Not much, but something is there.
  • Source estate unknown, still unknown, ageing unknown

“Fantasias”

Rhum Fantasias were to be found in the 1950s through the 1970s as the Italian versions of Vershnitt or Inlander (domestic) rums such as had been popular in Germany in the 1800s and early 1900s (they may have existed earlier, but I never found any). This class of spirits remains a brisk seller in eastern Europe: Tuzemak, Casino 50º and Badel Domaci, as well as today’s flavoured spirits, are the style’s modern inheritors.  They were mostly neutral alcohol – vodka, to some – to which some level of infusion, flavouring or spices were added to give it a pleasant taste. To the modern drinker they would be considered weak, insipid, over-flavoured, over-sugared, and lacking any kind of rum character altogether. Fifty years ago when most people didn’t even know about the French islands’ rums, Jamaica and Barbados were the epitome of ‘exotic’ and Bacardi ruled with a light-rum-mailed first, they were much more popular.


 

Jan 312022
 

Rumaniacs Review #132 | 880

The exact date of make of this Hawaiian rum is a little tricky: the NZ Canterbury Museum notes it as “circa” 1960s and there are old magazine advertisements for sale online which mention it, dating from 1967 and after, so that dovetails neatly with internal Seagram’s records dating the creation date of the rum to 1965. It was made in time for the Montreal World’s Fair, also known as Expo 1967, and designed to speak to Canada’s desire to move away from its staid British past and embrace a more multicultural mindset. This was done (or so the thinking in the C-suite probably went) by making a more neutral tasting rum that chased the emergent move from the distinct shot to the anonymous long pour in the post war years, and to add something a little exotic to the portfolio. They handed it off to one of their subsidiaries in the US, since “exoticism” and “Canada” were hardly synonymous at the time.

Calvert Distillers Corporation — the maker of record on the bottle label but actually acting as more of a distributor for the Leilani branded rum — was founded in August 1934 as a holding company for the Calvert Distilling Company and Maryland Distillery (both of which were, of course, older companies) and was acquired the same year by the Canadian spirits company Seagram-Distillers Corporation. Calvert was combined with its other subsidiaries in 1954, and Seagram’s itself was sold off piecemeal between 2000 and 2002 to Vivendi, Pernod Ricard, Diageo and the Coca-Cola Company. By then the Leilani had long since been discontinued. Most online listings now refer to either mini bottles, or old advertisements.

So Seagram’s and Calvert were the official companies involved in the brand.  Which distillery — Hawaiian or otherwise — made the Leilani rum is more difficult since distilleries now in existence on the islands all seem to have been founded after 1980 (and in many cases after 2000).  Of course, full disclosure being so much less prevalent back in the day, it is entirely possible the rum was made elsewhere and just branded as Hawaiian, but for the moment, the jury is out on this.

Colour – Pale yellow

Strength – 40% | 80 Proof

Nose – Sharp, crisp, light and clear.  Lemony notes of zest and 7-Up, mangoes, unripe strawberries, pineapple and vanilla, and that’s the good part.  There are also less desirable aromas of  gasoline (!!), scallions and (get this) an indifferently done steak overspiced with salt and black pepper and heaped up with melted butter and green peas.

Palate – Lemon meringue pie, some brininess, vanilla, pears, peas, vague fruit juices and more mineral and smoke notes of some kind of charred wood.  It’s a touch sweet, and can be mixed reasonably well, but nobody would ever think this is a sipping rum.

Finish – Light, easy, calms down a fair bit, mostly pears, lemon zest, some Fisherman’s Friend cough drops and vanilla. I’m surprised to get that much.

Thoughts – The rum was, of course, made for cocktails, not for any kind of sipping. Still, for a light rum bottled half a century ago and made to chase a mix (and oh yeah, to take on Bacardi), it holds up surprisingly well, and I kinda-sorta liked it. It is very light and wispy, so it was probably the right decision to have it as part of my first tasting of the day, before moving on to something stronger. I really wish I knew more about its production, because it actually reminds me of a cane juice rhum, an agricole, and it would be interesting to know if it was or not, what still it came off of, and whether it was aged. 

(76/100) ⭐⭐½


Other Notes

  • When we spoke, Martin Cate also mentioned his own belief that the rum was not made in Hawaii, because “I don’t think there was a facility to make that much column rum in the islands at that time. My guess is that it was bulk from PR or possibly from WIRD since Seagrams had a long relationship with WIRD over the years.”