Montanya Distillers “Querencia” 7YO Rum – Review

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Jun 242024
 

This the third review of a rum from Montanya distillers after the interesting white Platino and the somewhat polarising 3YO “Exclusiva” (I never got around to the 4YO “Valentia” and the “Oro” is in the queue). Montanya is that forward looking Colorado-based distillery that made lots of rum waves in the last decade; founded in 2008, it was run by Karen Hoskin before the company was acquired by CRN Ventures in December 2023. Since CRN is made up of head distiller Megan Campbell, former head distiller and operations lead Renée Newton, and brand strategist Sean W Richards (who one imagines is there for marketing purposes) and only has this one asset, then I guess it was either a takeover or a divestment by Ms. Hoskin.

This rum, therefore, predates the change in ownership six-plus months ago, and if the almost complete lack of a redesign of the website aside from a notice of The Event (to say nothing of there being no mention of the Querencia at all) is anything to go by then I guess it’s business as usual. Although I must say that Karen had a visibility and presence in the universe which may have been underestimated as a selling tool, because not a whole lot has been heard about the company or its rums in a while.

Anyway. The Querencia is a rum named after an area in a bullring where the bull makes his defensive stand (interesting naming choice….). It is the only  high proof Montanya has made, is seven years old (their oldest rum) and is, as noted above, curiously absent from their webpage – partly because it’s only sold at their company tasting room and partly because it’s a single barrel release (of 396 bottles) back in December 2021. 

The production stats can be assumed to be pretty much on par with others in the portfolio: the Lula Sugar Mill co-op provides the complete residue from the minimal juice processing they do — raw unrefined molasses and raw unrefined granulated cane sugar — which then gets open-air fermented for around a week, before going through the 400L direct-fire Portuguese pot still (the newer US-made still that was installed in 2021 had not seen output at the time this rum was issued). The distillate was double matured: first aged in an American white oak barrel, that previously held Colorado Whiskey from Laws Whiskey House, and then finished for somewhat under a year in a Ex-Pedro Jimemez Sherry Cask. Final release bottled at 50%.

What then, is it like? If you recall, the Exclusiva was intriguing mishmash of competing aromas: the Querencia is similar but I think somewhat better: the ageing does show up and asks to be counted here and moderates what its younger sibling had: initial aromas are of black and red peppers, a sort of musky dirty dishwater hint (thankfully brief), followed by a smorgasbord of dust and cardboard, and a nice series of sharp and tangy fruits: strawberries, pineapples slices, ripe cherries and gooseberries, closing up shop with sage, dill and a pepper-heavy vegetable soup.

Tastewise, not very traditional either, just nicely assembled: cucumbers in cane vinegar, plus some minerally, ashy, iodine-y notes, well balanced off by 7-up, cola and dill. The taste is more sour than sweet, though there is enough of the latter as well (cherries, ripe mangoes, peaches in syrup, that kind of thing), even a dash of Thai peppers, and smoky red paprika. The finish doesn’t attempt anything new just brings the fruitier sweet and sour elements to a close and leaves without haste or bother.

Altogether, I’d say this is more elegant than any other Montanya offering, while not being as original. It cares enough to be an easier drink and edges into the wall rather than just ramming into it facefirst, so to speak. The sweet and slightly off notes, the sour and brininess, all mesh quite well. Even at 50% if feels softer and more palatable than many others with similar stats, and as a mixer or as a sipper, it works equally well. 

Most of the time I have little patience for the way so many American rums either head straight for the cheap seats so as to max sales, or the boring  middle ground in an effort never to offend even a single potential buyer. The best American rums resolutely go their own way and what we have here is one of those: an interesting, almost noble, attempt to defy the stereotype, to make an original rum to exacting standards, that will nevertheless please. Not one that everyone will love, perhaps, but for sure one that many will respect. I’m one of those.

(#1079)(85/100) ⭐⭐⭐½

Other notes

  • A video recap can be found here.
  • Production details updated a few days after posting to take into account Megan Campbell’s helpful follow up email
  • The rum predates the December 2023 takeover and was made around 2022
  • My deepest thanks to the boys at Skylark in the UK, who allowed me to hang around their crib and steal their rums, including this one.
  • More complete company notes can be found in the Platino review
  • Under new ownership, they will be releasing a pineapple habanero rum later this summer (2024); also issuing various cocktail bitters, as well as experimenting with different barrels for aging (e.g. grape brandy barrels).

 

San Juan Artisan Distillers Ron Pepón Blanco Puerto Rican Rum – Review

 1 Response »
Mar 152024
 

In the previous review I remarked that the slightly aged añejo from the relatively new San Juan Artisan Distillers in Puerto Rico, did not impress me very much. This was in spite of the fact that on paper they looked like they had all the plant, equipment, and resources they needed to make something better. A fair number of online comments supported this view: most thought it was a barrel thing, although I did get one remark that resonated, stating (paraphrased) that it’s not a good idea to assume that the physical pieces alone are what make the product great or stand above the hoi polloi. That aside, I closed with the observation that with what they had under the hood and bringing to the table, it was unlikely they could stay in the kiddie pool for long. 

This white rum, bottled at the same strength, proves that point nicely and demonstrates yet again – as if it needed to be – that unaged white rum really is in a class by itself and should never be shrugged off just because it looks the same as the filtered white bar staple that gives the “category” a bad name. The production stats aren’t significantly different from the añejo: it’s cane juice derived, fermented for a few days (as best as I can ascertain – this is subject to verification) then double distilled in the charentais pot stills. No ageing.

From that almost stereotypical agricole-style beginning comes a very nice rum indeed, with a pungent, salty, sweaty, earthy, loamy nose.  It smells of grit and damp potter’s soil, and behind that lurks a sort of vague funky aspect that suggests a low-end congener count, like, oh the LFCH or OWH from Hampden, or WPL from Worthy Park. Some nice fruity notes attend, like tangerines, strawberries, bubble gum, mint…that kind of thing.  But it’s very low key and in no way aggressive – the 43% ABV it pulls in with mitigates against any kind of harsh or stinging profile.

The palate corrects some of that is missing when you smell it, most particularly the grassy and herbal notes the nose didn’t seem to want to fork out. The taste provides a sweet, firm, green and grassy profile, with a touch of tart unripe pears and soursop, some yoghurt and even a little aggressive (in a good way). In my mind I genuinely see some rums with colours when tasted – this one would be white and green (channelling Slytherin or something, who knows?), and can be summarised by saying it’s like an addled 7-up with some added mojo. The finish is short but quite solid and fruity, with brine and olive oil and I swear there was a pimento lurking behind there someplace, sensed but never actually confirmed.

Altogether, then, a really solid white rum of the kind I prefer. It must be mentioned that drinking the anejo and the blanco side by side is a useful exercise and it shows how treatment and ageing – transformation, if you will – doesn’t always make for a better rum (I know, I know, this from a guy who loves rums aged four decades and over). It also demonstrates how white and unaged rums without the filtration and bleaching that so infantilizes Bacardi and Lambs and their ilk have no analogue in the whisky world, but are almost unique to rums, and should be given more serious attention. 

This blanco is one of the better whites out there, and redeems my initial opinion of the distillery, which I originally felt was channelling just another Latin style rum with the twist of being from cane juice but without any of the flair. The blanco, however, is pretty damned fine: it has taste, it has aromas, it has character, and I kid you not when I say that it was one of the best things on the table the day I had it.   Hopefully the distillery makes more like it, and stronger.

(#1063)(85/100) ⭐⭐⭐½

Other notes

  • Once again, my deep appreciation to Jazz and Indy Anand of Skylark in London. Hanging out at their place to talk and check out rums is always a high point of any trip I make to the UK.
  • A brief company bio can be found below the añejo review.

Bayou White Louisiana Rum (USA) – Review

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Jan 282024
 

Consider for a moment the distinctive bottle shape and sleek label design ethos of the Bayou Louisiana white rum.  The crystal clear white and green1 motifs (call me an overly-visual imagineer if you will) hints at cane juice, grass, and sunshine and channels thoughts of a clean and tasty white rum in fine style. Just as well that this is all in my head because while the text tells you the usual stats, little of the images and sense of what they represent, is real.

The company making the rum is called Louisiana Spirits LLC: it was founded in 2011 by brothers Tim and Trey Litel and their friend Skip Cortes, with Bayou as their flagship brand in January 2013 (the idea had been floated in a duck blind). The chosen name was obvious (and survey-tested for its recognition factor, as if this were necessary), and back then the design had a ‘gator on it. By 2018 in a rebranding exercise it had been renamed “White” and the modern design had snapped into focus. The wag in me suggests that maybe more surveys were done but actually that’s when the SPI Group (the owners of Stoli vodka and headquartered in Luxembourg) who had already bought a majority stake in 2016, acquired all the remaining shares and took over. Some still tout it as being the largest privately owned rum distillery in the US, which I guess depends on how you look at it and where the private hands are.

Anyway, the production details: those are scanty. The label says it’s made from molasses and “sugar cane” (what does that mean, I wonder?); the company website notes the molasses as being blackstrap, provided by a family-owned sugar mill in Louisiana, M.A. Patout and Sons (whose centuries-old history is quite interesting in its own right), yet don’t seem to have any interest in making cane juice rums in the one state which has oodles of cane fields in close proximity. They have a pot still. They blend. The white rum supposedly rests for forty days before being bottled. That’s it. 

Based on how it samples, I wonder at that last bit — because all the solid character of a rum that’s had nothing but “rest” to calm it down off the still, is missing. The rum is a whole lot of standard strength nothing-in-particular. The nose channels a puling sort of weak candied ethanol, vanilla, watered down yoghurt (is there such a thing?) plus a whiff of shoe polish, sugar water and the faintest suggestion of pears and watermelon. This is a glass I poured first thing in the morning when the senses were sharp, kept there for an entire day, and that flaccid set of notes was all that was there the whole time.

There’s a bit more action on the plate, though I confess that this is damning it with faint praise since it started from such a low level already. Some sweet gherkins, a touch of tart fruit, biscuits, more ethanol and sugar water. I thought I spotted a green grape making out with a ripe pear at one stage, but admit this could be my imagination, the whole thing is is so faint and lacklustre. The finish is actually not too bad – it has some sharpness and dry robust character, and here one can get a vague sense of apples, green grapes and vanilla. Overall, however, it’s too little, too faint, too late and simply serves to demonstrate how everything that comes before is sub-par. 

The Rumaniacs series boasts many examples of anonymous inflight minis, holiday-resort stalwarts and cruise ship staples exactly like it, and maybe that’s all this is really good for, because it channels the sort of bland, lightly aged, filtered, colourless mixers that Bacardi did with such aplomb in the seventies. Bayou continues this noble tradition, and lures you in with a great presentation bolted on to a taste that’s inoffensively boring and milquetoast, and so devoid of character, that one is, with genuine befuddlement, forced ask what they thought they were doing. If Bayou were trying to make a light vodka-like spirit, or a standard white back-bar mixer without pretensions, then they surely succeeded. If they were trying to make a white that wowed people’s socks off and put the US rum producers on the map, not even close.

(#1053)(72/100) ⭐⭐½

Other Notes

  • From my experience, I would suggest the rum is slightly aged and filtered to white, even if this is not mentioned anywhere.
  • Although taken over by SPD, much of the original staff seem to have remained involved, especially the head distiller, blender and even the owners.
  • Video review can be found here.

Opinion

While for most average rum drinkers or rum buyers the disclosure on production mentioned above is enough, for my money that’s not even basic information. Fermentation is not mentioned; abv off the still is not disclosed; no photo of the still is on the website; and the ageing program is never discussed, which is to say, is the rum treated a la Bacardi with one or two year’s ageing and then filtered to white, or is a true unrefined white such as are increasing in popularity and which actually taste like a rum, not alcoholic water?

None of this is considered important enough to either mention on their website, in any of their many press releases, or interviews in the media. To me, it says a lot for what the rum truly is: a commercially and indifferently distilled product with no pretensions to being anything more. I don’t hold any grudges on this account, but what’s the big deal about mentioning it? Own your sh*t ,and don’t dress it up like something it’s not.

Still, one can only admire their expansion. The company stated it was moving 15,000 cases a year in seven states by the time Stoli approached them at the tail end of 2015, which is an incredible feat to have accomplished in three years, when you think about what the market in the US is like — one can conclude either it’s because of their great product or their great distributor or great marketing.

But I am of the belief that no producer or distiller who is truly proud of the product they make, tells you so little about it while dressing up their bottle so smartly…or disposes of their interest so fast. The fact that they sold out less than five years after they began suggests that money was always the motive, not making a really good white rum that would put Bayou on any list of great American rum producers. And I think that’s something of a shame.

 

Don Q “Cristal” Puerto Rican Rum (1980s/1990s)

 1 Response »
Nov 252023
 

Rumaniacs Review R-160 | #1041

Few rum aficionados need me to elaborate either on Don Q, the “other” major distillery on the island of Puerto Rico which makes it, Puerto Rico itself and it’s peculiar status vis-a-vis the USA, or indeed, this rum. Any one of them is an essay in itself and can lead to any number of rabbit holes,

Let’s just stick to the basics, then. In brief: like Bacardi, Destilería Serrallés was founded by a Catalan emigre in the 1860s (the sugar plantation the Serrallés family first bought goes back three decades before that), though they lacked the global ambitions of the larger company’s operations and have stayed within Puerto Rico.  Don Q, named after Sancho Panza’s elderly sidekick, is the flagship brand of Destilería Serrallés with several expressions dating back to 1932 when it was launched to compete with Bacardi: however, let’s be clear – the Cristal was first released in 1978, when it was specifically designed to compete with the rising popularity of vodka. Before that, I think white rums were just called “Don Q” and had a distinguishing white label (my assumption), since I can’t find any reference to a specific one predating the Cristal.

The Cristal itself is a white rum, adhering to the Latin style of light ‘n’ easy rum making, and is the result of distillation on a multi-column still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). The review of the modern equivalent gives you some more details of the version you’re likely to find on store shelves these days – this one, as far as I can  tell, is from the mid to late 1980s, perhaps the 1990s (the label has undergone several revisions over the years and for different countries, so dating is imprecise at best).

Colour – white

Strength – 40%

Nose – Has a sort of light and creamy aroma, like custard drizzled with vanilla syrup.  Acetones and nail polish. Slightly sweet, somewhat warm. A few faint fruity notes – nothing really identifiable leaps out – which are just trembling on the edge of a flat cream soda.

Palate – Sharpish, mostly pineapple, vanilla and flavoured yoghurt, iodine. Not a whole lot going on here and while not really unpleasant, there are too many discernible medicinal and ethanol notes to make to a drink worth having.

Finish – Decently long, sweet vanilla milkshake and an apricot slice or two. Unremarkable, but at least there’s something here, which is already better than most of these bland, anonymous filtered blancos from the era.

Thoughts – My remarks about when it was issued and why, is the key to unlocking why the profile is what it is: inoffensive, bland, easy, vodka-like…and by today’s standards, rather uninteresting.  It remains what it has always been, a cheap bar mixer, without much of an edge to wake up a mixed drink. Older versions like this one seem even blander than the modern ones, and so my recommendation is to get one if you like to drink some rums from Ago, but don’t expect too much, and keep mixing your mojito with what’s on the shelves today.

(73/100) ⭐⭐½

Original Hana Bay Premium White Rum (1980s)

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Jul 032023
 

Rumaniacs Review R-155 | 1010

By now we’ve looked at Hana Bay and its other incarnations like Whaler’s and Spirit of Hawaii from Hawaiian Distillers a few times (here, here, here, and here) and there’s nothing new to say abut it. It is no longer being made and the company bio is brief.

Hawaiian Distillers made Hana Bay rum from around the 1980s forwards and in 2002 it switched to being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in that year…though they may have just tossed it on the scrap heap, since I can’t find much that says it was made into the new century by them. 

However, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises…I’ve heard they began making rum again in around 2014. Although the sugar industry, family connections and tropical climate would suggest it, rum is not actually their focus there – whisky, vodka and gin are, which is probably why their distillery makes rums of zero distinction. Hali’imaile’s claim to fame is to have worked to develop Sammy Hager’s Beach Bar rum, but that’s hardly an endorsement of the other rums they make and it’s been suggested that the Hana Bay wasn’t even made on Maui anymore. They don’t bother saying much about any rum on their website which may be an implicit statement about it, or simple embarrassment.

This rum is different from the Original Hana Premium (R-144) in that it is a white, with all that meant before (slight ageing then ruthlessly filtered to colourless blandness). So it lacks that pale hay colour of the Original, and the label is also not gold-edged but-silver edged, a sort of subliminal messaging as to what it is, if one is colour blind or too drunk to pay attention.

Strength – 40%

Colour – White

Label Notes – Silver edging (not gold), different medals from “Premium Rum”

Nose – Weak, wispy and thin. Acetones, pears, sugar water, yet mostly the sense one gets is of bitterly astringent alcohol.  Some nail polish and the smell of  plastic film stretched over new furniture.

Palate – It’s a rum with some bite. White fruits, sugar water, vanilla, coconut shavings.  There’s an odd touch of brine here and there, but mostly one strains to find much beyond alcohol

Finish – Neutral spirit burn.  One could as easily be tasting vodka with some added elements that remain difficult to identify

Thoughts – You can probably get more out of the nose and the taste if you have it first thing in the morning (as I did, to taste it for this review without anything getting in the way). That said, who would want to? There’s too little even with that, to make a sip worthwhile.  Best to dunk it into a personal (or indifferent) cocktail experiment where you don’t want to waste a good (or even a real) rum.

(70/100)⭐⭐

 

Whaler’s The Original Dark Rum (Rare Reserve)(Green Label)(1970s / 1980s)

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Apr 212023
 

Rumaniacs Review R-147 | 0990 

After an hours-long tasting session of old rums from the seventies and eighties that were straining to reach the pinnacle of their mediocrity (and mostly failing), there were few surprises left when I came to the another one of the Hawaiian Distillers’ rums called Whalers. 

For those who are curious there is some background in the other “Original Dark” review, the Hana Bay entry, as well as that of the Spirit of Hawaii: all of these brands were made by the same company, and although Hawaiian Distillers no longer exists, the brand of Whalers does and is nowadays made (with the same enthusiastically uninspiring indifference as before) by Hali’imaile Distilling Company. As to the term Whaler’s, it supposedly hearkens back to New England sailors who hung around Hawaii when whaling was a thing in the 1800s, which is about as romantic a story as that of pirates in the Caribbean and their cutlasses, grog and yo-ho-hos.

The rum is so similar to its red labelled cousin that it may actually be the same – separated only by a different year of make, a tweaked blend, or a different market in which it was sold.  It’s hard to tell these days since records are scant.  But it’s the same strength, practically the same colour, and equally hard to date – I think the late 1970s / early 1980s remains a good estimate, though the actual ageing is a complete unknown. If any full sized bottles remain in existence, they can only be in collections like Luca Gargano’s, Mr. Remsburg’s, the Burrs, or in some forgotten attic somewhere in the US waiting for someone to inherit it.

Strength – 40%

Colour – Dark brown-red

Nose – Thin but there’s stuff there: cranberries, red grapefruit, brown sugar, molasses, cherries in syrup.  Also that same wet-earth loamy sense of woodland moss and forest glades after a rain that I had with the red label variant. And, finally, the marching armies of vanilla.  A lot of it. One is merely surprised — if grateful — that so much stuff came through before it got taken over.  It does, as a matter of interest, take some effort to tease out notes of this kind because it comes from a time when light blends were the thing, not stronger, heavier, pot still signatures.

Palate – The vanilla is there from the get-go, if less intensely. Really faint notes of licorice, caramel, molasses, coconut shavings, a touch of brine.  Honestly, the rum is really not quite a fail, largely because there is no untoward blast of sugar to dampen the few sensations that do make it through to be sensed and noted but the effort it takes to get coherent tastes out of this thing almost defeats the purpose of drinking it.

Finish – Longish, soft, easy.  Molasses, caramel, brown sugar. Thin, weak, 

Thoughts – I wasn’t expecting a whole lot and was rewarded for that with a bit less.  It’s nothing special, breathy, light, easy hot-weather drinking.  It’s pointless to have the Whalers neat, so any simple island mix is just fine and even there you would hardly taste the rum itself.  I tried the samples first thing in the morning when the palate was still fresh – which is how I picked apart as much as I did – and on that level it’s okay.  But just as it is made with what seems like careless indifference, it excites no more than that in its turn.  Name aside, history aside, it’s about as forgettable a brand as those local rums I see in Canadian supermarket annexes nowadays.

(73/100) ⭐⭐½

Whaler’s The Original Dark Rum (Rare Reserve)(Red Label)(1970s / 1980s)

 2 Responses »
Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipe – the vanilla-bomb that I reviewed way back in 2010 – but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever was – at best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colour – dark red-brown

Strength – 40%

Nose – It giveth hope.  First, red grapefruit and some rancid olive oil,  and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot).  It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

Palate – The taste taketh hope away.  It’s almost all vanilla, alcohol, brown sugar, caramel, licorice.  Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added).  But there’s not a whole lot beyond that going on.

Finish – Warm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla.  It’s possible a few citrus notes were there, just too faint to make any kind of statement.

Thoughts – The rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow.  There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½

Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Montanya “Exclusiva” 3YO Rum – Review

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Jan 192023
 

 

Developments over the last few years suggest that the American rum world may slowly be shaking off its lethargy and race to the cheap bottom, and embracing a more serious rum loving ethos. Rum clubs are starting up all over the place, American spirits enthusiasts are posting reviews on social media left right and centre, more and more distilleries are making rum — and with the sterling efforts of the Old Guard like Richland, St. George’s, Prichard’s, Balcones, Maggie’s Farm and others, it is now possible for you to speak about American Rum (with caps) without somebody just pityingly shaking their head at you and wondering what you were smoking. There are decent cane juice agricole-style rums coming out of Hawaii and the South, interesting experiments in New England, cask strength monsters out of Texas, and even American independent bottlers are springing up from the field like sown dragon’s teeth.

To be clear, not all of them — not most of them — make much that compares well to the big names and heavy hitters of the global rum world which gather most of the plaudits and respect (so obviously I’m not talking about McDowell’s, Bacardi, Zacapa or others in multinational combines’ low-rent stables). We have yet to see a Hampden, Worthy Park, Saint James, Nine Leaves or Savanna in the lineup coming out of the USA…and yet, there are signs that some distilleries, a few, are getting there. 

To my mind, one of these Little Outfits That Could is Montanya Distillers who we have met before when discussing their fascinating Platino. Few American distilleries of any size have the street cred engendered by this one small outfit in Colorado that has yet to hit its fifteenth year of operation…and that with just four rums in the standard lineup, none of which exceeds five years’ ageing. Part of it is their published environmental record, the commitment to sustainability and their gender diversity…and partly it’s some pretty good rums as well.

Today we’ll look at one of their older expressions, the 3 year old “Exclusiva”, which one year younger than the top of the line 4YO Valentia. Nothing significant has changed since the Platino review: the Lula Sugar Mill co-op provides the complete residue from the minimal juice processing they do — raw unrefined molasses (12% of the fermentations) and raw unrefined granulated cane sugar (88%) which then gets fermented for around a week, before going through the 400L direct-fire Portuguese pot still (the newer US-made still that was installed in 2021 has not seen output to bottle yet). Following In this case the distillate was aged for 2½ years in ex-whiskey American oak barrels (Laws Bourbon for the curious), and six months in French oak that once held Cabernet Sauvignon and port, made by Sutcliffe Vineyards, also a Colorado operation. 2 And then it’s bottled at a standard 40%, which to my mind, is something of a disappointment.

But only for a while, because what this all leads to is a fascinating young rum, a distinctive piece of work — one that exceeds its paltry age stats and strength by quite a margin. The recalibration of my original doubts started as soon as I nosed it and inhaled solid scents of dry dusty earth, leather sofa with lint, cereal and of course, old libraries of mouldering textbooks. It smells of the thick, briny, rich beef-filled lentil soup Grandpa Caner used to insist on having every Sunday….and then the rum’s nose really starts to warm up. When that happens, it’s confounding: the fruits come out of nowhere and take over: raspberries, strawberry soda pop, Dr. Pepper, ginger ale; there’s a tart sort of warm earthiness to the whole thing reminiscent of a voluble Berbice fishwife trying to sell you a couple of stale fish and set you up with her daughter at the same time, and as if that isn’t enough, there’s a distinct smell of dirty dishwater with soap (people, I am not making this up!), black pepper and a milky rice porridge.  It’s by far the most peculiar nose I’ve worked on all year, among the most distinctive, and entertaining.

So thus far, with just the nose it’s pretty cool, and I had fun ribbing Jazz and Indy about it as my tasting notes grew longer. That said, the taste is more traditional and perhaps more conservative. So the cardboard, leather and mustiness all make an encore, as do the decaying old textbooks; if you can wrap your head around this, it’s watery, woody, dry and papery at the beginning, all at the same time.  Some licorice makes a bleated entrance, a few darker fruits like prunes and plums and a few lighter ones like apricots and very ripe mangoes; there’s leather, cinnamon and freshly grated ginger, fanta, and I must say, I did not miss the dishwater one bit. It’s stolid and solid, with the playfulness of the fruits and lighter elements adding a nice counterpoint. Finish is short, to be expected at 40% ABV, but at least it’s on par, nicely aromatic with cereal, brown sugar, vanilla, some light citrus, licorice and nail polish, and didn’t drop the ball into complete insubstantiality as too often happens with young and light rums

Usually, when any small rum company uses terms like “Exclusive” and “Family Reserve” and “Lost Casks” and “My Mutt MacDonald’s Preferred Distillate” and other such nods towards exclusive releases not meant for the quotidian riff raff (like your faithful reviewer), I smile…but it must be admitted that while Karen Hoskin and her team have not exactly made an exclusive, they sure have a rum that’s distinct and original, dancing to its own tune. It’s a fun drink, and yes, a bit weird too. I like that.  Too often American rums don’t want to offend, keep it quiet, dial it down, make their rums less – a rum like this one shows that you can be interesting without pissing off the bank or the clientele.

But, I also must say that this is not a rum anyone should start their journey with.  It’s not as polarising as the batsh*t crazy tastes of the TECA (few rums are), but it is different, it’s trembling on the edge of not being a rum at all what with the way those tastes come at you from all over the map.  At the same time, honesty compels me to confess that it’s among the most original rums I had that day, and maybe that entire month. Even at standard strength, it’s worth checking out for that alone — and if one day I do meet the inimitable Ms. Hoskin, perhaps I’d genuflect, knuckle my forehead and kiss her hand, and ask her if I can please have some more…but stronger, please.

(#967)(86/100) ⭐⭐⭐⭐

Other notes

  • While the majority of Montanya’s sales remain in America, its footprint in Europe is starting to become more significant, what with their distribution arrangement with Skylark covering the UK and EU. This is one reason they are relatively better known than bigger distilleries with a more resolutely North American focus.
  • Thanks go to Jazz and Indy of Skylark, who endured my unrepentant thieving of their rum stocks on one great afternoon in London. I’m not sure whether the 29 YO Uitvlugt rum and some Kyrgyz felt slippers I left behind made up for my sticky fingers, but I hope so. When we were wrapping up and they observed my liking (and oddball tasting notes) for the Exclusiva, the guys, after they finished laughing themselves silly, made me record a complimentary message to Karen to tell her so.

Tuthilltown Distillery Roggen’s Rum (2012)

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Nov 232022
 

Rumaniacs Review #141 | 0953

For a distillery whose founder had a not inconsiderable impact on craft distilling in the state of New York, it’s a shame they stuck with a product that has no end of local competition and is at best reviewed with occasional praise, mostly indifference and sometimes outright disdain: whiskey.  And yet they produced a rum or two at one time; and one of them, this rum, while no great shakes, suggested that they had potential and to spare had they stuck with it.  Maybe.

This is a pot still, blackstrap molasses based rum (for what it’s worth, blackstrap molasses is the kind that has the most sugar already removed from it and is characterized by an almost bitter taste and thick consistency; it’s also the cheapest). The age is unknown but I think it’s around 2-3 years old, and my perhaps unfounded supposition is that after William Grant injected some capital into the company in 2010 (see historical details below), they wanted to add to the portfolio, and made this 1,000-bottle rum in 2012 to commemorate the Roggen brothers who were Huegenot dry-goods merchants and spirits dealers in the area back in the day. There was also a Hudson River Rum at 46% made at around the same time, and these two products are the only rums I think the company ever made.

Colour – Amber

Strength – 40% ABV

Nose – You can still taste some molasses, brown sugar and licorice here, also some sweet fruit which remains, faint, dull and relatively unadventurous. Cherries, orange peel, caramel, some vanilla. It’s paint by the numbers time. Not bad…just not exciting.

Palate – Vanilla, some apples and raisins, a little licorice and bitterness, and a twang of brine. Brown sugar, caramel, molasses, unsweetened chocolate, and that’s stretching. Essentially, there’s not much going on here.  It’s not precisely rough or uninviting, yet the sharpness and youth makes it a drink to have with some care.

Finish – Hardly anything to report on. Vanilla, some very light fruit, toffee, licorice. That’s about it.

Thoughts – Roggen’s, for all its positive marketing and enthusiastic blurbs on various online stores where it remains to be found (which by itself should tell you something since it was made in 2012), is a rum stuck in time, the sort popular ten years or more ago: punchy if you have it first thing in the morning, but hardly new and or different. It’s a drowsy sort of everyman’s hooch that you could care less about while drinking it, and forget a half hour after it’s done: not because it’s vile, or even poorly made — I have to acknowledge the competency of the distillery in not making an unmitigated disaster — but simply that while the rum is not entirely boring, it’s neither more nor less than just a lot of nothing much in particular.  

(76/100) ⭐⭐⭐

Other Notes

  • My thanks to Jazz and Indy Anand of Skylark Spirits, at whose house in London I pilfered the bottle and did the review notes earlier this year.  This is not a brand in their distribution portfolio, but something I think Jazz picked up on one of his trips to the States.
  • The historical society of New Paltz was involved in making the rum, which I think is some kind of commemorative or promotional bottling, hence the limited outturn of 1,000 bottles.

Historical background

So, the company story, then, if this intrigues you. Tuthilltown Distillery was founded in the upstate-NY township colloquially known by that name (after a Mr. Tuthill who founded a grist mill there in 1788), but is formally called Gardiner. It was itself established by fleeing Huguenots who settled in the area in the mid-1600s and also established a small town slightly to the north called New Paltz.  It was a thriving town by the mid-1700s, and it is useful to know that a pair of Swiss brothers – Francoise Pierre Roggen and Johann Jacob Roggen – emigrated there in 1749 and became merchants of some note.

In the current century, Ralph Erenzo, a retired professional rock climber, acquired a property of 36 acres there in 2001, intending to build a B&B, but this never came to fruition because locals kept denying the construction permits. However, Ralph discovered an obscure 2000 law on the books that allowed local micro-distilling at a greatly reduced licensing rate ($1,500, from a previous sum of $65,000) — so long as production was less than 35,000 gallons a year. And so in 2003, with an engineer called Brian Lee (who had come to him looking to use his facilities to make artisanal flour) he shifted to booze, and founded Tuthilltown Spirits by converting one of the mill granaries to a micro-distillery. It was the first new distillery built in New York since Prohibition. Two and a half years later, they produced their first batches of vodka from scraps collected at a local apple slicing plant, and had plans for whiskies. 3

As all good Americans micros do, the distillery went all-in on any distillable booze they could: eau de vie, brandy, absinthe, infusions, vodka, rye, bourbon, gin, and, of course, rum, you know the drill.  But it was whiskey that commanded their attention and much like Amrut did, knowing the quality of their product, they did small bar tastings in Paris (yes, Paris) and got a distribution deal with la Maison du Whiskey,  aside from whatever small sales they had in-state. This in turn brought them to the attention of William Grant & Sons out of Scotland, who bought the brand (but not the product) in 2010 and injected some much-appreciated capital into the company to improve infrastructure, marketing and distribution; in 2017 they bought the entire thing.  At this point they dispensed with all the other spirits and switched entirely to the branded Hudson Whiskey and its variations. And this is why the website for Tuthilltown is dead, while Hudson Whiskey’s is alive and well and why no reference on the latter site will even mention that they once were a smorgasbord of all things intoxicating, including rums.

Opinion

The fact that it’s topical newsmagazines that provide the background to the distillery, the name, the history and the rum’s titling — I searched through quite a few archival documents and websites to find the details used above —  explains something of my frustration with distilleries who have no sense of their own history or respect for what they have done in years gone by. Granted Tuthilltown is not rum focused, but surely a listing all the products they have made in their existence should be easily available somewhere. This indifference to their product development and past roster, even if discontinued is simply bewildering.  I mean, they made it, they labelled it, they sold it, it’s part of who they are…why pretend it doesn’t exist? 

I hasten to add that this is not an exclusively American phenomenon – God knows there are examples galore across the geographical spectrum, like that Cadenhead VSG I almost thought was a ghost last year. Still, in contrast, take this counter-example: the Danish indie Rom Deluxe has a webpage devoted to their current releases, but they also have an archival section on their website where they list all their various older expressions made in years gone by.  Labels, tech sheets, the lot. Given I can still find stuff from their earliest years knocking about on store shelves or collector’s basements, such material is a godsend when asking the inevitable question “what is this thing?” Quite a different mindset than so many others.

I’ve made a point of bringing up the issue of loss of current records (or having no records at all) for years and it’s the sort of subtle thing nobody really worries about, or notices…until they ask a question and realize that nobody ever wrote anything down, or recorded it and the info so readily available before, now only resides in derelict and near-inaccessible company archives, or on old web pages no longer “live”, or on some long-forgotten FB post. Rum databases like Rum Ratings and Rum-X help, for sure, but I think if companies themselves took some ownership of their releases and made sure the details were always available, then that would just help everyone out when they see an obscure bottle on a dusty shelf somewhere. Because without it, we’ll be floundering around ten years down the road — even more than we are at present — if steps are not taken now.

 

Hawaiian Distillers “Spirit of Hawaii” White Rum (1980s)

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Sep 292022
 

Rumaniacs Review #138 | 0939

Hawaiian Distillers, Inc. is a Hawaiian corporation that has been in business for more than forty years. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auctions. In the more recent era, these are the fine people who “made” the overdosed and overspiced Hana Bay and Whaler’s abominations and give real rum a bad name. For the most part, nowadays the value of their products lies in the ceramics from the 1970s, not their rums from any year. 

Colour – White (clear)

Strength – 40% ABV

Nose – It smells, well, dirty, like a loamy forest floor where wet leaves have decomposed. Sweet. Leaves and grass. Vanilla, peaches, plums, apricots, pears, all very very light and almost indiscernible.  Tastes like lightly flavoured sugar water, and there’s not much going on here, it all smells ike you were nosing a rum diluted in a bathtub.

Palate – More of the same, really. No sting, no serious heat. A watery, vaguely rummy spirit that might even be sweet. Light – extremely light – fruit notes and a bit of sugar.  Coconut essence, vanilla.  Not much else.  It’s warm on the tongue; perhaps I could even say “spicy” — were I feeling either sensitive or generous. None of that translates into any kind of taste profile worth mentioning, unless it’s dead lilies.

Finish – Short, warm neutral floral infusion with a pear thrown in.

Thoughts –  Big yawn.  This is a rum that is absolutely not missed by anyone and should be left on any shelf or auction where it appears. Even with my despite for some modern and cynically made American rums, what they do now is worlds removed from, and better than, this “rum” … which I now need another rum to wash out of my mouth so I can get a real buzz on and maybe try to forget its unrelieved tedium.

(65/100) ⭐½

Bacardi Añejo “Cuatro” 4 Year Old Rum – Review

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Sep 082022
 

The Bacardi Añejo “Cuatro” hews to all the markers of the long-running Gold and Añejo variations upon which its distillery’s fame rests.  It represents Bacardi in fine style, and those who pay the twenty five dollars or less it costs will find their comfort zone is well tended. Because, while it is a blend of mostly four year old rums (with some five and six year old rums mixed in), column still origin and filtered after ageing, the fact is that it represents the standards set by rums of yesteryear while positioning itself as an entry level almost-premium of today. Yeah…but no. There is not enough that’s original here.

Which is not to say it’s not pleasing by itself, within its limits, just that it has to be approached with some care, as it’s light to begin with, so the entire profile bends towards the subtle, not the club in the face. The nose, for example, is warm and gentle as befits a 40% light Cuban-style rum. It faithfully hits all the notes that made Bacardi famous – light caramel, cloves and brown sugar, some sharper tannins, tbacco and leather, interspersed with softer hints of banana, vanilla, green grapes, and perhaps some lemon and camomile tea thrown in.  Easy sniffing, gentle nosing, very pleasant, no aggro, no worries.

The same profile attends to the palate, which begins with some spiciness, but of course settles down fast.  It’s a bit rough around the edges – the dry and sharper woody tannic notes don’t mesh well with the leather, aromatic tobacco and unsweetened caramel – but overall the additional vanilla, citrus and banana tastes help it come together.  Some notes of black tea and condensed milk, a slight creaminess and then it’s on to a short, breathy finish that drifts languorously by, exhaling some sweet coffee and chocolate, a touch of molasses and freshly sawn lumber, and then it’s over.

To some extent the tasting notes as described say something about the pit of indifference into which the rum has fallen since its introduction. The issue is not that it’s good (or not), just that it’s not entirely clear what the points of it is. The gold or añejo of years past filled its duty admirably without going for an age statement, so why release the Cuatro at all?  Because it could eke out a few extra dollars? 

Summing up: the rum is okay, but in trying to be all things to all drinkers, falls into the trap of being neither great mixer not recommended sipper, being unsuited to fully satisfy either. For example, the filtration it undergoes removes the bite of youth and something of the biff-pow that a good mixing rum makes, and if that’s what it is, why not spend even less and go for the blanco or other even cheaper options? And at the other end, the age is too young to enthuse the connoisseur looking for a sipping rum – for such people, rightly or wrongly, sipping territory starts with rums older than five years, even ten…not four. 

Had Bacardi boosted the rum a few more proof points, aged it a bit more, then they might actually have had something new, even innovative — but rather than show a little courage and diversify into the bottom rung of premiums, Bacardi have copped out and played it safe. Since the Cuatro is not completely anonymous and does display some character, I suppose taken on its own terms it sort of kind of works — so long as you know and accept what those terms are.  I don’t, and couldn’t be bothered to find out, so it doesn’t work for me.

(#935)(76/100) ⭐⭐⭐

Opinion

These days, Bacardi rums just can’t cop a break. Ignored by most serious rum folk, relegated to consideration as a supermarket shelf filler without distinction, they are deemed bottom feeders that have corrupted the innocent palates of whole generations of broke and brainless college students and made them switch to whisky. Bacard’s very ubiquity and massive sales disguise their “good ‘nuff” quality, and have been behind its inability to be taken seriously in the modern age.  From once being seen as the pinnacle of rumdom in the 1950s and ‘60s, the spiritous peak to which all wannabe rum distilleries aspired, the rums of the company have fallen to “commodity” status, while a decade’s worth of young and nimble indies and micro upstarts have taken aim at it and started to chip away at the edifice.  And you’d better believe that just about nobody even bothers to rate (let alone review) their rums without an occasional scoff and guffaw. That’s what selling more cheap rums than just about anyone else on the planet gets you.

Which is not to say that Bacardi is in any danger of losing the coveted space on or near the top of the sales heap. The shyly accepted subsidies (“oh no, we really can’t, really….oh well, but if you insist…”) that are funnelled to them in the land of purportedly meritocratic capitalism via enormous tax breaks and the despised Cover-Over Tax, ensure that when a Bacardi rum goes up against any other of equivalent stats, the Bat will be orders of magnitude cheaper, even if it is of no more than equal or lesser value.

Bacardi rums have just about always been light column still blends (with some pot still juice of unknown amount in the mix). The company has never really gone the full-proof limited-release route (the 151 doesn’t really count and is in any case discontinued), and while they dabbled their toes into the water of the indie bottling scene, it made no sense for them to do it if they couldn’t do it at scale – which they won’t, for the same reasons DDL more or less gave up on the Rares…the margins were too slim for volumes that were too small. Even the hyped special editions like the Paraiso didn’t break any seriously new ground – sure they were good blends, but to my mind there was nothing that wasn’t available elsewhere for less, and that 40% and the NAS? Today’s customers will not blow the money those cost on a product like that – they’re going after the boutique market, an area that I maintain Bacardi has never managed to successfully break into.

Except, in a way, they did try, with the trio of aged expressions of which the Cuatro is the youngest.  To my mind, even with my rather dismissive tasting notes, these three rums – the Cuatro, the Ocho and the Diez – are among the better budget-minded rums the company makes. They lack the anonymity of the superior, the blanco, the gold or the dark (or variants thereof).  They’re priced reasonably to move, and they have that veneer of true ageing about them.  Given the lack of any ultra-aged high-proofed rums out there made by their company, these might be the best we can expect from Bacardi for a while.

 

Montanya “Platino” White Rum – Review

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Aug 282022
 

“[In the US] there are a small number of rum distilleries, and a large number of distilleries making rum,” observed Will Hoekinga in our 2021 Rumcast interview, indirectly pointing to the paucity of quality American rum making. A corresponding remark I have made myself is that if the random picking of American rums to review results in just a minute percentage being really worth seeking out then the characteristics of the part can be extrapolated to the whole – and both together suggest that of the 600+ distilleries in the United states, only a handful are currently worthy of attention. 

This is not a random pronouncement made without facts in evidence either, because after trying half a hundred rums with US branding, it’s clear that the best rums sold there are either imports from elsewhere by local indies (Holmes Cay, Stolen Overproof, Hamilton, Two James, K&L) or smaller distillers like Richland, Pritchard’s, Balcones, Privateer, Maggie’s Farm, or Montanya. For sure none of the big guns like Bacardi, Captain Morgan and Cruzan really go for the brass ring, being much happier to avail themselves of millions of subsidised dollars to make low cost rum of no serious distinction. And other rum makers like Kirk and Sweeney, One-Eyed Spirits, or Florida Caribbean Distillers contract out their blends and rums to other distilleries and can hardly be said to have a single world-shattering product in their lineup.

One of the best-regarded distilleries carrying the rum flag without mixing it up with other spirits (and getting loads of press for this and other more social aspects of the job) must surely be the small Colorado-based outfit of Montanya, which was established in 2008 and whose founder, Karen Hoskin, may be one of the most interviewed rum makers in the world after Richard Seale, Joy Spence and Maggie Campbell. Without even checking too hard I found articles here, here, here, here and here, dating back a decade or more, all of them displaying the same down to earth common sense, practicality and dedication to her craft that one sees too rarely in a land where too often the coin of the realm is visibility, not expertise (or, heaven forbid, a good rum). 

Ms. Hoskin, who has loved rum for decades (the first rum she became enamoured with was in India in 1999 – I think she was visiting Goa), decided to begin her own distillery business at a time when her day job of graphic and web design was no longer of much interest. She and her husband set up the distillery in Crested Butte in 2008 with a 400-litre direct-fire Portuguese-made copper pot still4, and immediately began producing two rums — a Platino Light white and a lightly aged Oro dark; these two staples have been joined in the intervening year by the a limited edition Exclusiva, a 4YO Valentia, and a special 10th Anniversary edition. By 2018 their rums were available in just about every US state and they had started on a program of international distribution, especially in the UK and Europe.

The Platino which we are looking at today, is a lightly-aged, filtered, pot still white rum, released at an inoffensive 40%, without any additives or messing around, and it is based on a wash made from raw unprocessed sugar from Louisiana (i.e., unrefined…but not the “sugar cane” that some external sources speak of). Initially the rum also had a touch of caramelised cane juice honey added to it (which was always disclosed), but as of 2021 the practise has been discontinued. 

For a company so otherwise forward-looking, I find this oddly conservative. For example, although there is an emergent strain elsewhere in the world, of making (if not showing off) white rums that are pure and unaged, it has yet to become a thing in America, where most white rums follow the Bacardi model of “filtration to white” after a short period of ageing. The rationale is that this gives the best of both worlds: some taste from the wash source, and some from the barrel, with none so stark as to overpower the cocktail for which it is made. This glosses over the fact that with industrial stills producing very high ABV distillate, the former is very unlikely, on top of which filtration also removes some of the very flavour elements distillers claim to be after.  In Montanya’s case with the Platino, they have gotten around this by using pot stills so that more flavour is preserved at the other end, and a pine-based lenticular filter which removes most (but not all) of the colour, and yet not quite so much of the taste.

What taste does remain and gets carried forward on the nose, is, in a single word, intriguing.  Though the rum is made from unrefined sugar, little of any kind of agricole style sap-profile comes through – instead, what we get is a papery cardboard aroma of old and tattered textbooks…at least, at the inception. This is followed by quite a bit of funky sharp pineapples and sour fruit – half ripe mangoes, strawberries going off, some overripe oranges, that kind of thing. It gradually turns into a more solid smell that channels some cinnamon, vanilla and cardamom in a pretty good combination.

The palate just wants to keep the offbeat party going, and starts with an odd sort of minerally note — like a licking a penny, or tonic water searching for a lime — mixed up with the ashy charcoal of dying embers on a cold night (I know, right?). Once more the fruits ride to the rescue: mangoes, soursop, pineapples (again), plus pears, watermelon and papaya.  There’s a touch of vanilla, figs and melons, and the whole is sparkly and light, with a more pronounced (but not overbearing) agricole-ness to the experience than the nose had suggested there would be.  It all leads to a short finish, light and fruity with just a hint of brine and sweet buns hot out of the oven

My overall feeling, having had it on the go for the best part of an hour, remains one of real interest – I’d like to try more of these; since all of Montanya’s production is small batch, the variation of the Platino over time would be fascinating to experience. This is not some cheap, easygoing, hot-weather cruise-ship staple, indifferently made and lazily redolent of the Caribbean’s standard profile of caramel, fleshy fruit and vanilla. We’ve had that a thousand times before and they’re too often all but interchangeable.  

No, what we’re seeing here is traces of real originality. The Platino marries a sort of bizarre agricole-wannabe vibe with minerally notes, cereals and cardboard — then mixes them all up with sharp and funky fruits, as if it was playing its own obscure tasting game of rock-paper-scissors. In my reviews, a high score does not normally attend a light, white, living-room-strength, filtered rum — one where a higher proof could emphasise its points more forcefully — but I confess to being somewhat seduced with this one. It’s really worth checking out, and if there ever comes an unaged version, now that would be something I’d buy sight unseen..

(#933)(84/100) ⭐⭐⭐½

Other notes

  • The website is admirably stuffed with production details, of which I have only taken a few bits and pieces. Some additional details provided by a very helpful Ms. Hoskin on short notice:
    • Montanya does not use fresh cane juice, as it is too difficult to transport from Lula in Louisiana. It is milled on site in Belle Rose and the fresh juice is processed there. Montanya receives 100% of what was in the cane plant in two separate forms which are subsequently recombined: raw unrefined molasses (12%) and raw unrefined granulated cane sugar (88%). The major difference is that these cane products never go to the refinery, so no processing with flocculants or other chemicals. It’s as raw, unadulterated and flavorful as you can get (and is akin to the panela of Mexico, or the unrefined sugar in kokuto shochu in Japan). It would be illegal to sell it in that form in a grocery store in the US.
    • Fermentation is open, water cooled, and lasts 6-7 days. The fermented wash goes into the still at about 17% ABV
    • Distillate comes off the still at about 74% ABV. Ms. Hoskin remarked in her email to me, “People say that can’t be done with alembics, but I am here to say it absolutely can.”
    • Barrelling is at still strength, no reduction. “[This]…is somewhat unusual. Many of my colleagues water their distillate down before it goes into the barrel at about 54 to 58% alcohol. I started doing it my way because I just didn’t have a big enough rack house, but now that I do, I can’t see any reason to change.”
  • My appreciation to the Skylark gents of Indy and Jazz Singh — the distributors of Montanya in the UK and the EU —  at whose residence I tried this rum (and quite a few others) in a small but epic Rum Show afterparty. I paid for my plunder with some rum loot of my own, and a special gift for them both from Mrs. Caner.

Habitation Velier Privateer 2017 3 YO Pure Single Rum – Review

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Apr 132022
 

Few in the rum world are unaware of the little rum company in Massachusetts called Privateer, so indelibly has it made its mark on the American rum scene. Maggie Campbell, the former master distiller there (as of late 2021 she is in Barbados working for Mount Gay) put her stamp on the company’s reputation quite firmly via a series of releases with evocative names like Distillers’ Drawer, Queen’s Share, Bottled in Bond and Letter of Marque (among others). And Privateer, like Velier, Savanna, Foursquare and others, had learnt of the value of limited editions, regularly released – they stoked excitement, tickled the collector’s avarice, and if one didn’t please, well, there was always another tweaked edition coming along soon.

After reaping many plaudits for their rums since opening for business in 2011, Privateer got yet another feather in its cap in 2020 when Velier sourced eight casks from them (three from 2016 and five from 2017). This purchase was for inclusion in the well-regarded and influential Habitation Velier series of pot still rums, and 1197 bottles of a blended 3 YO rum were released at 55.6% ABV in 2020. Whether the intersecting forces of a well-regarded (but young) American rum, pot stills and the imprimatur of Velier were or are enough to justify the price tag it commanded has dominated most discussions about the rum since it became available.

So let’s get right to it. Nose first, as always: it is straightforward with caramel bon bons,m toffee and light molasses, underlain by very light floral hints.  Vanilla and lots of tannins and wood sap jostle rudely alongside, and with some effort, after a while, you get some fruity elements – cherries, yellow mangoes (the Indian or Sri Lankan kind with that odd tart snap to the aroma that always reminds me of sharp crackling ozone) and peaches – but it’s something of a thin soup with too much bite, like one of those scrawny rice- eating flea-bitten mongrels from the ghetto that snap as soon as look at you.

The palate is better, perhaps because by now you’re used to things as they are and adjusted. Here we have nuts, peaches, syrup, more vanilla, more tannins (though not as overbearing) and a rum that feels more solid, thicker, more emphatic. Some unsweetened chocolate and bitter coffee left too long in the percolator round out the profile.  The whole thing comes to an end with a finish that is satisfactorily long, nutty with sweet/salt caramel notes, and a final touch of fruit to give it some semblance of complexity.

Speaking for myself I think this is a rum that’s still too young, and there’s really not enough depth. The rum has presence, sure, but what in some rums is a good thing (a few core flavours, masterfully assembled) here just feels like an uneasily married series of pieces jumbled together. The strength is too high for what it attempts (not often I say that, admittedly) and the oak is very noticeable. That said, the Privateer 2017 is a rum that many Americans might like due to its better-than-usual quality (for them) and its proximity to a bourbon (which would also draw in lovers of Foursquare) — while others elsewhere would shrug it off for the same reasons.

So far, I have not been completely won over by Privateer in spite of the accolades and social media praises (which is not to say that Maggie Campbell doesn’t earn her coverage – she does). Although their rums are excellent for their milieu where there’s a much lower bar to clear, by the exacting standards of world famous rons, rums and rhums I’ve tried, they still have a ways to go. But then, in making any kind of generalised statements about the company’s products, I do too, so this review is by no means the last word on Privateer’s rums, just my solo take on this one.

(#899)(83/100) ⭐⭐⭐½

Other notes

Leilani Hawaiian Rum (1960s-1970s)

 3 Responses »
Jan 312022
 

Rumaniacs Review #132 | 880

The exact date of make of this Hawaiian rum is a little tricky: the NZ Canterbury Museum notes it as “circa” 1960s and there are old magazine advertisements for sale online which mention it, dating from 1967 and after, so that dovetails neatly with internal Seagram’s records dating the creation date of the rum to 1965. It was made in time for the Montreal World’s Fair, also known as Expo 1967, and designed to speak to Canada’s desire to move away from its staid British past and embrace a more multicultural mindset. This was done (or so the thinking in the C-suite probably went) by making a more neutral tasting rum that chased the emergent move from the distinct shot to the anonymous long pour in the post war years, and to add something a little exotic to the portfolio. They handed it off to one of their subsidiaries in the US, since “exoticism” and “Canada” were hardly synonymous at the time.

Calvert Distillers Corporation — the maker of record on the bottle label but actually acting as more of a distributor for the Leilani branded rum — was founded in August 1934 as a holding company for the Calvert Distilling Company and Maryland Distillery (both of which were, of course, older companies) and was acquired the same year by the Canadian spirits company Seagram-Distillers Corporation. Calvert was combined with its other subsidiaries in 1954, and Seagram’s itself was sold off piecemeal between 2000 and 2002 to Vivendi, Pernod Ricard, Diageo and the Coca-Cola Company. By then the Leilani had long since been discontinued. Most online listings now refer to either mini bottles, or old advertisements.

So Seagram’s and Calvert were the official companies involved in the brand.  Which distillery — Hawaiian or otherwise — made the Leilani rum is more difficult since distilleries now in existence on the islands all seem to have been founded after 1980 (and in many cases after 2000).  Of course, full disclosure being so much less prevalent back in the day, it is entirely possible the rum was made elsewhere and just branded as Hawaiian, but for the moment, the jury is out on this.

Colour – Pale yellow

Strength – 40% | 80 Proof

Nose – Sharp, crisp, light and clear.  Lemony notes of zest and 7-Up, mangoes, unripe strawberries, pineapple and vanilla, and that’s the good part.  There are also less desirable aromas of  gasoline (!!), scallions and (get this) an indifferently done steak overspiced with salt and black pepper and heaped up with melted butter and green peas.

Palate – Lemon meringue pie, some brininess, vanilla, pears, peas, vague fruit juices and more mineral and smoke notes of some kind of charred wood.  It’s a touch sweet, and can be mixed reasonably well, but nobody would ever think this is a sipping rum.

Finish – Light, easy, calms down a fair bit, mostly pears, lemon zest, some Fisherman’s Friend cough drops and vanilla. I’m surprised to get that much.

Thoughts – The rum was, of course, made for cocktails, not for any kind of sipping. Still, for a light rum bottled half a century ago and made to chase a mix (and oh yeah, to take on Bacardi), it holds up surprisingly well, and I kinda-sorta liked it. It is very light and wispy, so it was probably the right decision to have it as part of my first tasting of the day, before moving on to something stronger. I really wish I knew more about its production, because it actually reminds me of a cane juice rhum, an agricole, and it would be interesting to know if it was or not, what still it came off of, and whether it was aged. 

(76/100) ⭐⭐½

Other Notes

  • When we spoke, Martin Cate also mentioned his own belief that the rum was not made in Hawaii, because “I don’t think there was a facility to make that much column rum in the islands at that time. My guess is that it was bulk from PR or possibly from WIRD since Seagrams had a long relationship with WIRD over the years.”

Mad River PX Limited Edition Rum – Review

 2 Responses »
Feb 272020
 

It must be something intrinsic to the USA and their commercial distilling culture, that almost every distillery I’ve come across seems to like making ten different thing off their apparatus.  It’s as if they view a single point of focus, a single product line, as an anathema – a still must be multipurpose, and work to earn its keep by wringing the maximum different amount of spirits out of it.  And this leads to my oft-repeated remark that American distillers seem to like making whiskies, gins, vodkas and other stuff — and produce rum not because of real love for the spirit but as a sort of afterthought to round out the portfolio and provide some immediate cash flow while their hoped-for next Pappy is ageing.

Mad River out of Vermont is no exception to this. In fact, while originally thinking of starting a winery, they finally settled on getting a distillation setup to produce what they really wanted to make – a brandy. Yet, oddly, after sourcing their Muller still from Germany, the first thing off that still in 2013 was a rum, the First Run, and went on from there to make bourbon, rye, and other types of rum — including a silver American “Demerara” (so named probably because it’s made from Demerara sugar, and I have a feeling there’s a potential trademark violation accusation there somewhere if DDL ever hears about it)…and, of course, apple brandy.

The PX is one of their stable of rums, which also includes a Maple-Cask aged rum, the aforementioned First Run and a flavoured vanilla variant. The PX is a single-column-still distillate, aged in toasted and charred barrels, finished in Pedro Ximinez casks (not idea how long in any of these) and released at 46% ABV.  

These bare bones facts obscure a multitude of small issues. For one, they call it a “Demerara-based” rum and remark that the sugar they source is fair-trade certified, but what that means is that it’s a rum made with brown sugar of unstated provenance – if it came from Guyana, which is the only country which can sell a sugar with the word “Demerara” on it, “fair trade” would be an unnecessary statement. For me then, this rum skirts right on the edge of my personal belief idea that a rum should state its origins clearly, and should come from fresh-pressed juice, or molasses…not from sugar itself. The ageing is also never spelled out on the bottle or the website – not the ageing of the base rum, nor the duration of the finishing in PX. We have no idea what the complete outturn is, therefore grading the words “Limited Edition” is impossible. And so these niggling omissions in turn cast doubts (mine) on the “scrappy independent,” “we love what we do” origin story on their website, which I’ve learned the hard way to always regard with some skepticism.

But enough.  Let’s move on to the rum itself and what it tastes like, grade it on how it actually is. Is this a rum that’s up and coming, preparing to take its place as one of the USA’s unsung heroes, a nimble fast-moving upstart ready to take on all comers and make the Caribbean producers look anxiously to their nethers?

Not quite…though it is interesting.  It starts off on the nose with woodchips, sawdust, glue, and old books in a musty library. The fruits start in the background and then slowly gather strength – these are sweet prunes and ripe peaches for the most part, leavened with vanilla, blancmange, some nuttiness and cereals, figs, cloves and raw damp tobacco leaves. The odd thing about it is that it starts nicely but fades away really quickly, so its evanescence is a disappointment — just as I’m coming to grips with it, it vanishes like it’s middle name is Cheshire.

The palate is also somewhat disappointing. The initial tastes are all there – dark fruits, raisins, prunes — but they’re thin and green, not really very precise or dialled-in, more like a mishmash of poorly coordinated soft stuff thrown at a wall. There’s also coffee grounds, tobacco and dark bitter chocolate, more cloves, and in this respect it reminds me a lot of the Dictador 20 or their Best of 1977 – except that it seems lighter, and drier, not quite as polished. As for the finish, that’s simply underwhelming — short and indeterminate, almost indifferent. There’s some tobacco, pancake syrup, vague fruits, smoke, maple sugar, all wispy and vague, here one second and gone the next.

The PX influence is noticeable in the fruitiness, nuttiness and some of the drier aspects of the rum — beyond that, I can’t say there’s much to enthuse. The nose is clearly the best part of the experience, yet even with that, it’s not the sort of rum that encourages sedate evening sipping while watching the sun  go down and discussing the nature of the rumiverse. Part of that is the way the balance feels off, and the tastes and aromas don’t really pop, or mesh particularly well. You’re left feeling this is an essay in the craft, with a few interesting flavours that ultimately fail to cohere, leaving a muddled experience you don’t know what to do with when it’s done. Hardly enough for an unqualified recommendation.

(#705)(76/100)

Other Notes:

Opinion

My point about the jumping all over the spirits-production map, making various different spirits and not settling on one, is merely an observation, not a criticism; and not meant to diss a self-evident enthusiasm for the work, or the commercial realities all such little businesses in the USA must overcome.  After all, the Caribbean rum producers are single-mindedly focused on rums because they started form a base of sugar and molasses which were produced right there, and moved on from that point. American distillers mostly lack this geographic-agricultural advantage. Too, being a single-product producer carries risk: money is tied up in this thing and if sales lag, the enterprise could founder – so the incentive to spread that risk by making several products which can all sell to different market segments, is great.  But what it also does is diversify expertise – and the long, tedious, kaizen-like approach to learning and experimentation and gradual increase in knowledge and skill and quality of the one product they’ve hung their hat on – the way, for example, Mhoba’s founder tinkered for ages to get his stuff right – is missing.

That’s very likely why I have, so far, not seen much in the American rum industry to enthuse me. The rums most make are competent and occasionally interesting, yet don’t wow my socks off (at least, not yet). My experience thus far has been that those who go the whole hog and deal with rum as their primary spirit — not as some kind of adjunct —  tend to do better qualitatively than those who try to do too much. Privateer is one such, Montanya is another, Richland and Pritchards are always intriguing, and there are more.  But I have a feeling that if the Law of Mediocrity holds true, then the low to middling quality of all those American rums that have crossed my path over the last ten years (mostly by pure happenstance) define the majority of rums made there; and the companies I have named with products that really make a splash, are the outliers, the leading edges of the bell curve. Only time will tell if that feeling is accurate.

Ron Carlos Caribbean Style Rum “Black” – Review

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Dec 082019
 

If you want to know why American supermarket rums (sometimes called “value rums” which is two lies at once) get such short shrift from so many rum folks, one like this is enough to explain the general indifference. It’s milquetoast, vague, with not a single point of interest, and that’s including the equally lackluster promotion that surrounds it.

Let’s start at the beginning.  What is it, who makes it, where’s it from? We must begin with the label, which unfortunately just makes me want to cringe.  No really. 

For starters, it’s noted as a “Caribbean Style rum”. That’s about as useful as perfumery to a hog, as Tolstoy once remarked. Clearly the makers assume a level of ignorance of their customer base that is off the scale, since exactly what is that?  Even Dave Broom in his seminal book “Rum” where he addressed that very question, backed away in horror at lumping all rums from the region together as “Caribbean.” So, we talking Guyana, Cuban, French Island, Jamaican, Barbadian? Nope. Won’t work. Useless.

Next word: “Black”. Baby Rum Jesus help us.  Long discredited as a way to classify rum, and if you are curious as to why, I refer you to Matt’s takedown of the matter, and anyway – the rum isn’t black, but dark brown.  Then “A smooth Caribbean flavour with a distinctive taste for every palate.” Clearly we’re living back in Henry Ford’s time, where you can have any taste you want as long as it’s black.  The irony of the statement is compounded by the fact that if it’s really distinctive, it cannot by definition appeal to every palate. 

About the only thing we can take as a reasonable fact is the bottom part, where we see the rum is bottled by the “Ron Carlos Company de Licores, Auburndale Florida.”.  Excellent. Who’re they? Google it and you’ll be directed to Florida Caribbean Distillers which is a massive industrial facility producing 188 proof near-neutral spirit (from various sources including cane) and reselling as bulk that around the world. And if the company name sounds familiar, it should be – this is the same multi-column-still factory contracted to make the Noxx & Dunn 2-4-5 Florida and the Florida Old Reserve rum I wrote about a year or two back.

Clearly this does less than enthuse me, but the Caner is nothing if not moronically persistent in the face of absurdity, so I gird up my loins and hoist my trusty glass and take one for the team so that you lot won’t have to.

It starts off in unspectacular fashion with very light caramel, chocolate, coffee and flambeed bananas.  Some molasses pokes its head up like a gopher scanning for predators, then disappears, and there’s some citrus chittering waway in the background, too faint to make any kind of statement or balance off the thicker aromas in any significant way.  You can sorta kinda sense some bubble gum and soda pop, sweet and fleeting, and that’s about it. About par for a 40% column still rum, to be honest.

The palate sinks the rum further.  Oh, it’s so bad, so weak, so thin, so forgettable. All the notes from the nose prance and clump around with cement overshoes and no balance – chocolate, coffee, nougat, caramel, molasses and some raisins, and after a few hours (here’s where I started to reach out in desperation) some kiwi fruit and papayas. It’s a near neutral, all-neutered spirit, and whether they aged it or not is irrelevant, really – it’s just plain boring. As for the finish, well, it’s finished.  It’s so faint as to be nonexistent, and I’m at a loss to tell you what it is I just had.  

There’s something going on here under the hood – I think.  It’s really a question of whether you’re sensitive enough to spot it and then, if you scale that hurdle, can identify what it is you got, ‘cause this sucker isn’t giving up anything easy.  You’ll strain long and hard to make this rum wannabe surrender its unexceptional secrets, and frankly, I don’t think it has much to give up in the first place (except maybe a dash of alcohol into a cheap punch). Even if you’re on a budget, you can find better for the same price, and as for me, if I was in a bar this was all they had, I’d pay ‘em to make me not drink it.

(#682)(72/100)

Other notes

  • On proof66, in a 2018 comment, it notes that “All Ron Carlos Rums now are being made in Puerto Rico by Club Caribe Distllers and bottled in Florida.” The poster opined that they’re better now than they were, and give Bacardi a run for its money.  I chose to doubt that. 
  • As a point of interest, FCD controls the Caribe Distillery. Their primary market for rums is cruise lines, duty free shops, bulk sales elsewhere and contract rum creation (like Scheer does), alongside many other distilled spirits and brands.
  • Given the absence of current references to the Black rum reviewed here, it’s possible that it morphed into the “Dark” and was further rebranded into the “Gold”, but evidence is somewhat lacking. I still have not been able to ascertain whether it’s been aged, but from the profile, I would suggest maybe one or two years.
  • Neutral alcohol, neutral spirits spirits, or rectified spirits, are generally  considered to be alcohol at 95% ABV or greater.

Stolen Overproof Jamaican Rum – Review

 2 Responses »
Oct 232019
 

soma online

For all the faux-evasions about “a historic 250 year old Jamaican distillery” and the hints on the website, let’s not dick around – the Stolen Overproof is a Hampden Estate rum. You can disregard all the marketing adjectives and descriptors like “undiscovered”, “handmade” etc etc and just focus on what it is: a New Jamaican pot still rum, released at a tonsil-chewing 61.5%, aged six years and remarkably underpriced for what it is.

The Stolen Overproof has gotten favourable press from across the board almost without exception since its launch, even if there are few formal (i.e., review-website based) ones from the US itself — perhaps that’s because there’s no-one left writing essay-style rum reviews there these days except Paul Senft, and shorter ones from various Redditors (here, here, here and here). In my opinion, this is a rum that takes its place in the mid-range area right next to Rum Bar, Rum Fire, Smith & Cross and Dr. Bird — and snaps at the heels of Habitation Velier’s 2010 HLCF, of which this is not a cousin, but an actual brother. 

If you doubt me, permit me to offer you a glass of this stuff, as my old-schoolfriend and sometime rum-chum Cecil R. did when he passed me a sample and insisted I try it. You’d think that Stolen Spirits, a company founded in 2010 which has released some underwhelming underpoofs and “smoked” rums was hardly one to warrant serious consideration, but this rum changed my mind in a hurry, and it’ll likely surprise you as well.

soma online pharmacyThe nose was pure Jamaica, pure funk. It was dusty, briny, glue-y and wine-y, sharp and sweet and acidic. and redolent of a massive parade of fruits that came stomping through the nose with cheerful abandon. Peaches in syrup, near-ripe mangoes, guavas, pineapple, all dusted with a little salt and black pepper.  It held not only these sharpish tart fruits but raisins, flambeed bananas, red currants, and as it opened further is also provided the lighter crispness of fanta, bubble-gum and flowers.  

The rum is dark gold in the glass, 61.5% of high-test hooch and a Hampden, so a fierce palate is almost a given.  Nor did it disappoint: it was sharp, with gasoline (!!), glue, acetones and olive oil charging right out of the gate.  It tasted of fuel oil, coconut shavings, wet ashes, salt and pepper, slight molasses, tobacco and pancakes drenched in sweet syrup, cashew nuts…and bags and bags of fruit and other flavours, marching in stately order, one by one, past your senses – green apples, grapes, cloves, red currants, strawberries, ripe pineapples, soursop, lemon zest, burnt sugar cane, salt caramel and toffee.  Damn – that was quite a handful. Even the finish – long and heated – added something: licorice, bubble gum, apples, pineapple and damp, fresh sawdust.

So, whew, deep breath.  That’s quite a rum, representing the island in really fine style. I mean, the only way you’re getting closer to Jamaica without actually being there is to hug Christelle Harris in Brooklyn (which won’t get you drunk and might be a lot more fun, but also earn you a fight with everyone else around her who was thinking of doing the same thing).  Essentially, it’s a Jamaican flavour bomb and the other remarkable thing about it is who made it, and from where.

The Stolen Overproof is an indie bottling — the company was formed in 2010 in New Zealand, and seems to be a primarily US based op these days — and the story I heard was that somehow they laid hands on some barrels of Hampden distillate way back in 2016 (Scott Ferguson mentions it was 5000 cases in his video review) and brought it to market. This is fairly recently, you might say, but even a mere three years ago, Hampden was not a household name, having just launched themselves into the global marketplace, and Velier’s 2010 6 YO HLCF only reached the greater rum audience in 2017 – apparently this rum is from the same batch of barrels.  The Stolen is still relatively affordable if you can find it (US$18 for a 375ml bottle), and my only guess is that they literally did not know what they had and put a standard markup on the rum, never imagining how huge Jamaica rum of this kind would become in the years ahead. 

When discussing Bacardi’s near-forgotten foray into limited bottlings, I remarked that just because you slap a Jamaican distillery name on a label does not mean you instantly have a great juice. But the reverse can also be true: you can have an almost-unobserved release of an unidentified Jamaican rum from a near-unknown third-tier bottler, and done right and done well, it’ll do its best to wow your socks off. This is one of those.

(#669)(85/100)

Other Notes

60,000 1/2 sized 375ml bottles were issued, so ~22,500 liters. All ageing was confirmed to be at Hampden Estate.

Opinion, somewhat tangential to the review….

If you want to know why I generally disregard the scorings and opinions on Rum Ratings, searching for this rum tells you why.  This is a really good piece of work that’s been on the market for three years, and on that site and in all that time, it has garnered a rich and varied total of six scores – one 9-pointer, three at 7 points, one of 4 … and Joola69’s rating of 1. “Just another Jamaican glue and funk rum” he sneered rather contemptuously from the commanding heights of his 2,350 other rum ratings (the top choices of which are mostly devoted to Spanish/Latin column still spirits). If you want a contrary opinion that indicts the New Jamaicans as a class, there’s one for you.

Certainly such rums as the gentleman champions have their place and they remain great sellers and crowd pleasing favourites. But really good rums should — and do — adhere to rather higher standards than just pleasing everyone with soft sweet smoothness, and in this case, a dismissive remark like the one made simply shows the author does not know what good rums have developed into, and, sadly, that having scored more than 2000 rums hasn’t improved or changed his outlook.  Which is bad for all those who blindly follow and therefore never try a rum like these New Jamaicans, but good for the rest of us who can now get more of the good stuff for ourselves. Perhaps I should be more grateful.

Privateer Navy Yard Rum (Barrel Proof) – Review

 1 Response »
Sep 192019
 

Much of the perception of small and new companies’ rums is tied up in their founders and how they interact with the general public. Perhaps nowhere is this both easier and harder to do than in the United States – easier because of the “plucky little engine that could” mythos of the solo tinkerer, harder because of the sheer geographical scale of the country. Too, it’s one thing to make a new rum, quite another to get a Je m’en fous public of Rhett Butlers to give a damn.  And this is why the chatterati and online punditocracy barely know any of the hundreds of small distilleries making rum in the USA (listed with such patience by the Burrs and Will Hoekenga in their websites)…but are often very much aware of the colourful founders of such enterprises.

That said, even within this ocean of relative indifference, a few companies and names stand out.  We’ve been hearing more about Montanya Distillery and master blender Karen Hoskin, everyone knows about Bailey Prior and the Real McCoy line, Lost Spirits may have faded from view but has great name recognition, Koloa has been making rum for ages, Pritchard’s and Richland are almost Old Stalwarts these days, the Eastern seaboard has its fair share of up and coming little rinky-dinks…and then there’s Privateer and its driven, enthusiastic, always-engaged master blender, Maggie Campbell, whose sense of humour can be gauged by her Instagram handle, “Half Pint Maggie.”

Privateer was formed by Andrew Cabot after he walked away from his tech-CEO day job in 2008 and decided to try his hand at making a really good American rum, something many considered to be a contradiction in terms (some still do). In 2011 he opened a distillery in an industrial park in Ipswich, Massachusetts but dissatisfied with initial results sniffed around for a master distiller who could deliver on his vision, and picked a then-unemployed Ms. Cambell who had distilling experience with whiskey and brandy (and cognac), and she has stayed with the company ever since. The rum is made from grade A molasses, and is twice distilled, once in a pot and once in a columnar still, before being laid to rest in charred american oak barrels for a minimum of two years. The company’s ethos is one of no additives and no messing around, which I’m perfectly happy to take on trust.

So, all that done away with, what’s this Navy Yard rum, which was first introduced back in 2016, actually like?  

Well, not bad at all. Each of the three times I tried the rum, the first thing out the door was sawdust and faint pencil shavings, swiftly dissipating to be replaced by vanilla, crushed walnuts and almonds, salted butter, caramel, butterscotch, a touch of the molasses brush, and the faintest tinge of orange peel.  What is surprising about this admittedly standard and straightforward – even simplistic – profile is how well it comes together in spite of the lack of clearly evident spices, fruits and high notes that would balance it off better. I mean, it works – on its own level, true, dancing to its own beat, yes, a little off-kilter and nothing over-the-top complex, sure…but it works. It’s a solid, aromatic dram to sniff.

The mouthfeel is quite good, one hardly feels the burn of navy strength 57.1%…at least not initially. When sipped, at first it feels warm and oily, redolent of aromatic tobacco, tart sour cream on a fruit salad (aha! – there they were!) composed of blueberries, raspberries and unripe peaches.  Vanilla remains omnipresent and unavoidable, but it does recede somewhat and tries hard not to be obnoxious – a more powerful presence might derail this rum for good. As it develops the spiciness ratchets up without ever going overboard (although it does feel a bit thinner than the nose and the ABV had suggested it would be), and gradually dates and brine and olives and figs make themselves known. The rather dry finish comes gradually and takes its time without providing anything new, summing up the whole experience decently – with salted caramel, vanilla, butter, cereal, anise and a hint of fruits — and for me, it was a diminution of the positive experience of the nose and taste.

Overall, it’s a good young rum which shows its blended philosophy and charred barrel origins clearly. This is both a strength and a weakness. A strength in that it’s well blended, the edges of pot and column merging seamlessly; it’s tasty and strong, with just a few flavours coming together. What it lacked was the complexity and depth a few more years of ageing might have imparted, and a series of crisper, fruitier notes that might balance it off better; and as I’ve said, the char provided a surfeit of vanilla, which was always too much in the front to appeal to me.

I’ve often remarked about American spirits producers who make rum, that rum seems to be something of a sideline to them, a cheaply-made cash filler to make ends meet while the whiskies that are their true priorities are ageing.  That’s not the case here because the company has been resolutely rum-focused from eight o’clock, Day One – but when I tasted it, I was surprised to be reminded of the Balcones rum from Texas, with which it shared quite a lot of textural and aromatic similarities, and to some extent also the blended pot/column Barbadian rums with which Foursquare has had such success (more Doorly’s than ECS, for the curious). That speaks well for the rum and its brothers up and down the line, and it’s clear that there’s nothing half-pint or half-assed about the Navy Yard or Privateer at all.  For me, this rum is not at the top of the heap when rated globally, but it is one of the better ones I’ve had from the US specifically.  What it achieves is to make me want to try others from the company, pronto, and if that isn’t the sure sign of success by a master distiller, then I don’t know what is.

(#658)(83/100)

Opinion

After I wrote the above, I wondered about the discrepancy in my own perception of the Navy Yard, versus the really positive commentaries I’d read, both on social media and the few reviews others had written (94 points on Distiller, for example, and Drink Insider rated it 92 with nary a negative note anywhere on FB). Now, there is as yet no reviewer or commentator outside the US who has written about the Navy Yard (or others in the line), partly because its distribution remains there; those who did really went ape for the thing, some going so far as to call it the best american rum, so why didn’t I like it more?  

The only answer I can come up with that isn’t directly related to my own palate and experience tasting rums from around the world, is that they are not coming to Privateer with the same background as others are, or I do. The sad Sahara of what is euphemistically called “rum choice” in the US, a resultant of the three-tier distribution dysfunction they amusingly call a “system”, promotes a rum selection of cheap quantity, but so denuded of real quality that when the girl next door makes something so much better than the mass-produced crap that masquerades as top-drawer rum over there, it just overloads the circuits of the local tippling class, and the points roll in like chips at a winning table in Vegas. 

This is not in any way to take away from the achievement of Maggie Cambpbell and others like her, who work tirelessly every day to raise the low bar of American rumdom. Reading around and paying attention makes it clear that Ms. Campbell is a knowledgeable and educated rum junkie, making rum to her own specs, and releasing juice that’s a step above many other US brands. The next step is to make it even better so that it takes on better known Names from around the world which – for now – rate higher. Given her fierce commitment to the brand and the various iterations they’re putting out the door, I have no doubt there will be much more to come from Privateer and I look forward to the day when the company’s hooch muscles its way to the forefront of the global rum scene, and not just America’s.

Other Notes

I drew on Matt Pietrek’s deep dive for some of the biographical details, as well as articles on Thrillist, Imbibe and various posts about Privateer on FB. Details of the company, Ms. Campbell and the distillation steps can be found both Matt’s work and t8ke’s review, here.  This is one of those cases where there’s so much information washing around that a synopsis is all that’s needed here, and if your interest has been piqued, follow the links to go deeper.

Sammy’s Beach Bar White (Hawaii) Rum – Review

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Aug 122019
 

Last week, I remarked briefly on persons who are famous or excel in some aspect of their lives, who then go off an lend their names to another product, like spirits – Blackwell was one of these, George Clooney’s Casamigos tequila is another, Bailey Pryor’s Real McCoy line might be among the best known, and here is one that crossed my path not too long ago, a Hawaiian white rum made with the imprimatur of Van Halen’s Sammy Hagar who maintains a residence on Maui and has long been involved in restaurants and spirits (like Cabo Wabo tequila) as a sideline from the gigs for which he is more famous.

It’s always a toss-up whether the visibility and “fame” of such a rum is canny branding / marketing or something real, since the advertising around the associated Name usually swamps any intrinsic quality the spirit might have had to begin with. There’s a fair amount of under-the-hood background (or lack thereof) to the production of this rum, but for the moment, I want to quickly get to the tasting notes, just to get that out of the way.

First off, it’s a 40% rum, white, and filtered, so the real question is what’s the source? The back label remarks that it’s made from “first pressing of virgin Maui sugar cane” (as opposed to the slutty non-Catholic kind of cane, I’m guessing) but the YouTube video (timestamp 1:02) that promotes it suggests brown sugar (which is true) so, I dunno.  Whatever the case, it really does smell more like an agricole than a molasses-based rum: it starts, for example, with soda pop – sprite, fanta – adds bubble gum and lemon zest, and has a sort of vegetal grassy note that makes me think that the word “green” is not entirely out of place. Also iced tea with a mint leaf, and the tartness of ginnip and gooseberries.  It’s also surprisingly sharp for something at standard strength, though not enough to be annoying. 

In that promotional video, Mr. Hagar says that the most distinct thing about the rum is the nose, and I believe it, because the palate pretty much fails by simply being too weak and insufficient to carry the promise of the nose on to the tongue in any meaningful way. It’s sharp and thin, quite clear, and tastes of lemon rind, pickled gherkins, freshly mown grass, sugar water, cane juice, and with the slightly off background of really good olive oil backing it up.  But really, at end, there’s not much really there, no real complexity, and all of it goes away fast, leaving no serious aftertaste to mull over and savour and enjoy. The finish circles back to the beginning and the sense of sprite / 7-up, a bit of grass and a touch of light citrus, just not enough to provide a serious impression of any kind.

This is not really a rum to have by itself.  It’s too meek and mild, and sort of presents like an agricole that isn’t, a dry Riesling or a low-rent cachaca minus the Brazilian woods, which makes one wonder how it got made to taste that way.

And therein lies something of an issue because nowhere are the production details clearly spelled out.  Let’s start at the beginning: Mr. Hagar does not own a distillery. Instead, like Bailey Pryor, he contracts out the manufacture of the rum to another outfit, Hali’imaile Distilling, which was established in 2010 on Maui – the owners were involved in a less than stellar rum brand called Whaler’s which I personally disliked intensely.  They in turn make a series of spirits – whiskey, vodka, gin, rum – under a brand called Pau, and what instantly makes me uneasy is that for all the bright and sparkling website videos and photos, the “History” page remarks that pineapple is used as a source material for their vodka, rum is not mentioned, and cane is nowhere noted as being utilized; note, though, that Mr. Hagar’s video mentions sugar cane and brown sugar without further elaboration, and the Hali’imaile Distilling Company did confirm they use a mash of turbinado sugar.  However, in late 2016 Hali’imaile no longer makes the Sammy’s rum.  In that year the sugar mill on Maui closed and production was shifted to Puerto Rico’s Seralles distillery, which also makes the Don Q brand – so pay close attention to your label, to see if you got a newer version of the rum, or the older Hawaiian one. Note that Levecke, the parent company of Hali’imaile, continues to be responsible for the bottling.

With some exceptions, American distillers and their rums seem to operate along such lines of “less is more” — the exceptions are usually where owners are directly involved in their production processes, ultimate products and the brands. The more supermarket-level rums give less information and expect more sales, based on slick websites, well-known promoters, unverifiable-but-wonderful origin stories and enthusiastic endorsements.  Too often such rums (even ones labelled “Super Premium” like this one) when looked at in depth, show nothing but a hollow shell and a sadly lacking depth of quality. I can’t entirely say that about the Beach Bar Rum – it does have some nice and light notes, does not taste added-to and is not unpleasant in any major way – but the lack of information behind how it is made, and its low-key profile, makes me want to use it only for exactly what it is made: not neat, and not to share with my rum chums — just as a relatively unexceptional daiquiri ingredient.

(#650)(72/100)

Other notes

  • The rum is filtered but I am unable to say whether it has been aged. The video by Let’s Tiki speaks of an oak taste that I did not detect myself.

Florida Old Reserve Rum – Review

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Mar 062019
 

So here we have a rum I’ve never heard of before, made by an outfit called Florida Caribbean Distillers (FCD) in (where else?) Florida. For those with better memories than mine, if the company name sounds familiar, it should be – this is the same one that is contracted to make the Noxx & Dunn 2-4-5 Florida rum I wrote about a few months ago.

FCD is located halfway between Orlando and Tampa: they control the Club Caribe Distillery in Puerto Rico, as well as distilleries in Lake Alfred and Auburndale (both in Florida – the latter distillery produces this rum).  They are the oldest continuously running distillery in the US, being formed in 1943, and (somewhat to my surprise) said to be the largest rum producer in the US, bottle all rum for Cruzan and several smaller labels for contract clients including cruise lines and duty free shops as well as providing distillation, storage, ageing and bottling facilities as part of their service.

They make a bunch of other spirits as well – liqueurs, wines, vodkas, whiskies et al, which means that focus on true batch and artisanal production is not part of the programme. So if you’re looking for some kind of pot-still originality from a leaky, farty backwoods micro-distillery run by a grizzled old salt legalizing his moonshine, or a spanking new copper thing bolted together by an eager-beaver yuppie with the ink barely dry on his MBA and a strong minor in ecological distilling, well, this isn’t really either of those things.

What it is, is a blend of “select rums” aged two years in sherry casks, issued at 42% and gold-coloured. One can surmise that the source of the molasses is the same as the Noxx & Dunn, cane grown in the state (unless it’s in Puerto Rico).  Everything else on the front and back labels can be ignored, especially the whole business about being “hand-crafted,” “small batch” and a “true Florida rum” – because those things give the misleading impression this is indeed some kind of artisan product, when it’s pretty much a low-end rum made in bulk from column still distillate; and I personally think is neutral spirit that’s subsequently aged and maybe coloured (though they deny any additives in the rum).

Anyway, tasting notes: the nose is the best part, stop reading if that’s all you need. Nutty cereals and salt crackers with cream cheese.  Citrus, flowers, brine and pickled gherkins in balsamic vinegar.. Soft and creamy, quite unaggressive, but tasty enough. Some white chocolate, brown sugar, cinnamon, but the overarching aromatic notes are the salt of maggi cubes and avocados.

To taste it’s disappointing, and leaves me wondering where the sherry influence went and hid itself. There’s some good stuff going on when you smell it, but to taste it wimps out and goes flat as spit on a hot rock.  There’s traces of oaken tannins, salt, caramel, a hint of white fruits, grapes, unsweetened chocolate. Also cereals, nuts, toffee, with a faint line of citrus twittering in the background, nothing really noticeable unless you concentrate.  All in all, it’s actually quite simple, and tastes very young, even a bit harsh, untamed (and not in the way an unaged white does). This jagged bite carries over into the finish as well, which really could use some taming, and gives little beyond some very light fruits and florals, and a last briny note.

For my money, the Florida Old Reserve Rum is not strong enough to make a statement, not old enough to demonstrate real complexity, not distinct enough in any way to perk up a cocktail; and the sherry cask ageing?….well, it’s something of a challenge to find traces of it at all. Tried blind, I doubt you’d notice its absence (or presence, or care). What it seems to be is something of a product that showcases what the distillery can do for others and maybe to bootstrap industrial scale rum making so effectively done by Bacardi.  Well, say what you will about The Bat, they at least can make decent rums. Here, I’d say that a lot more work needs to be done.

What really amazes me, in doing my background notes, is that the Beverage Tasting Institute gave the rum 93 points in 2014 and 88 in 2016.  Leaving aside the drop in scores over a two year span, one can only wonder what sort of sample set they had and what they were comparing it against, to give such a rating to something this thoroughly unexceptional. If it was up to me I’d never drink the Reserve neat, and mix it without ceremony — always assuming I bought a bottle in the first place, and that’s really unlikely, now that I’ve tried it.  

(#605)(72/100)

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