
When most people spend money on rhum agricoles, they tend to go for the upscale aged (“vieux”) editions, those handily aged expressions or millesimes which have tamed the raw white juice dripping off the still by ageing them for several years. Consumers like the smooth sipping experience of an aged brown spirit, and not many consider that while such rhums do indeed taste lovely and are worth their price tag, the ageing process does take away something too – some of the fresh, snappy bite of a white rhum that hasn’t yet been altered in any way by wood-spirit interaction and a long rest.
Locals in the French West Indies have for centuries drunk the blanc rhum almost exclusively – after all, they didn’t have time to muck around waiting a few years for their favourite tipple to mature and in any case the famous tropical Ti-punch was and remains tailor made to showcase the fresh grassiness and herbal pizzazz of a well made blanc. To this day, just about every one of the small distilleries in the French islands, no matter how many aged rhums they make, always has at least one house blanc rhum, and just about all of them are great. In fact, so popular have they become, that nowadays increasingly specialized “micro-rhums” (my term) based on parcellaires and single varietals of sugar cane are beginning to become a real thing and make real sales.
Depaz’s 45% rhum blanc agricole is not one of these uber-exclusive, limited-edition craft whites that uber-dorks are frothing over. But the quality and taste of even this standard white shows exactly how good the blancs were in the first place, and how the rhum makers of Depaz got it so right to begin with. Consider the nose: it is fresh, vegetal and frothily green, vibrantly alive and thrumming with aromas of crisp sugar cane sap, sugar water and tart watermelon juice. And that’s the just for openers – it has notes of green apples, grapes, cucumbers in sweet vinegar and pimento, and a clean sense of fruits and soda pop, even some brine and an olive or two. All this from a rum considered entry level.
The palate has difficulty living up to that kind of promise, but that should by no means dissuade one from trying it. It’s a completely traditional and delectable agricole profile: sweet, grassy and very crisp on the tongue, like a tart lemon sherbet. It tastes of lemon, cumin, firm white pears and papayas, and even shows off some firm yellow mangoes, soursop and star-apples. The 45% isn’t very strong, yet it provides a depth of flavour one can’t find much fault with, and this carries over into a nicely long-lasting, spicy finish that is sweet, green, tart and very clean. There’s a whole bunch of fruit left behind on the finish and it really makes for a nice neat pour, or (of course) a Ti-punch.
Depaz is located on the eponymous estate in St. Pierre in Martinique, which is at the foot of Mount Pelée itself: it has been in existence since 1651 when the first governor of Martinique, Jacques Duparquet, created the plantation. Although the famous eruption of the volcano in 1902 decimated the island, Victor Depaz, who survived, reopened for business in 1917 and it’s been operational ever since. The company also makes quite a few other rhums: the Rhum Depaz, a full proof 50% beefcake, the Blue Cane Rhum Agricole as well as an XO and the Cuvee Prestige, to name just a few.
I have never tried as many of their rhums as I would like, and for a company whose rums I enjoy quite a bit, it’s odd I don’t spend more time and money picking up the range (I feel the same way about Bielle and Dillon). I keep adding to my knowledge-base of Depaz’s rhums year in and year out, however, and so far have found little to criticize and much to admire. When even an entry level product of the line is as god as this one is, you know that here there’s a company who’s attending seriously to business, and from whom only better things can be expected as one goes up the line of their products.
(#813)(84/100)
Other notes
- It goes without saying that this is a cane juice product, AOC compliant, columnar still.
- Depaz is not an independent family operated establishment any longer, but is part of the Bardinet-La Martiniquaise Group, a major French beverages conglomerate which also owns Saint James and Riviere du Mat.


La Rhumerie de Chamarel, that Mauritius outfit we last saw when I reviewed their 44% pot-still white, doesn’t sit on its laurels with a self satisfied smirk and think it has achieved something. Not at all. In point of fact it has a couple more whites, both cane juice derived and distilled on their 
Personally I have a thing for pot still hooch – they tend to have more oomph, more get-up-and-go, more pizzazz, better tastes. There’s more character in them, and they cheerfully exude a kind of muscular, addled taste-set that is usually entertaining and often off the scale. The Jamaicans and Guyanese have shown what can be done when you take that to the extreme. But on the other side of the world there’s this little number coming off a small column, and I have to say, I liked it even more than its pot still sibling, which may be the extra proof or the still itself, who knows.
Rumaniacs Review #124 | 0803
Palate – Meh. Unadventurous. Watery alcohol. Pears, cucumbers in light brine, vanilla and sugar water depending how often one returns to the glass. Completely inoffensive and easy, which in this case means no effort required, since there’s almost nothing to taste and no effort is needed. Even the final touch of lemon zest doesn’t really save it.

Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years. The white was a constant, however, and remains on sale to this day – this orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.
From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since
In an ever more competitive market – and that includes French island agricoles – every chance is used to create a niche that can be exploited with first-mover advantages. Some of the agricole makers, I’ve been told, chafe under the strict limitations of the AOC which they privately complain limits their innovation, but I chose to doubt this: not only there some amazing rhums coming out the French West Indies within the appellation, but they are completely free to move outside it (as 
Hampden gets so many kudos these days from its relationship with
The rum displays all the attributes that made the estate’s name after 2016 when they started supplying their rums to others and began bottling their own. It’s a rum that’s astonishingly stuffed with tastes from all over the map, not always in harmony but in a sort of cheerful screaming chaos that shouldn’t work…except that it does. More sensory impressions are expended here than in any rum of recent memory (and I remember
Rumaniacs Review #122 | 0785



When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.


All that comes together in a rhum of uncommonly original aroma and taste. It opens with smells that confirm its provenance as an agricole, and it displays most of the hallmarks of a rhum from the blanc side (herbs, grassiness, crisp citrus and tart fruits)…but that out of the way, evidently feels it is perfectly within its rights to take a screeching ninety degree left turn into the woods. Woody and even meaty notes creep out, which seem completely out of place, yet somehow work. This all combines with salt, rancio, brine, and olives to mix it up some more, but the overall effect is not unpleasant – rather it provides a symphony of undulating aromas that move in and out, no single one ever dominating for long before being elbowed out of the way by another.




The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.


Normally, such a rum wouldn’t interest me much, but with the massive reputations the New Jamaicans have been building for themselves, it made me curious so I grudgingly parted with some coin to get a sample. That was the right decision, because this thing turned out to be less an undiscovered steal than a low-rent Jamaican wannabe for those who don’t care about and can’t tell one Jamaican rum from another, know Appleton and stop there. The rum takes great care not to go beyond such vanilla illusions, since originality is not its forte and it takes inoffensive pleasing-the-sipper as its highest goal. 
The word “Lontan” is difficult to pin down – in Haitian Creole, it means “long” and “long ago” while in old French it was “lointain” and meant “distant” and “far off”, and neither explains why Savanna picked it (though many establishments around the island use it in their names as well, so perhaps it’s an analogue to the english “Ye Olde…”). Anyway, aside from the traditional, creol, Intense and Metis ranges of rums (to which have now been added several others) there is this Lontan series – these are all variations of Grand Arôme rums, finished or not, aged or not, full-proof or not, which are distinguished by a longer fermentation period and a higher ester count than usual, making them enormously flavourful.
As for the taste when sipped, “uninspiring” might be the kindest word to apply. It’s so light as to be nonexistent, and just seemed so…
Opinion / Company background
So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.
Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience. It reminds me of 
My inference is therefore that Dry Cane was a financing vehicle or shell company or wholly owned subsidiary set up for a short time to limit the exposure of the parent company (or Kinloch), as it dabbled in being an independent bottler — and just as quickly retreated, for no further products were ever made so far as I can tell. But since S&S also acquired a Gibraltar drinks franchise in 1968 and gained the concession to operate a duty free shop at Gibraltar airport in 1973, I suspect this was the rationale behind creating the rums in the first place, through the reason for its cessation is unknown. Certainly by the time S&S moved out of Sackville Street in the 1980s and to Gibraltar (where they remain to this day as part of a large conglomerate), the rum was no longer on sale.
Palate – Light and inoffensive, completely bland. Pears, sugar water, some mint. You can taste a smidgen of alcohol behind all that, it’s just that there’s nothing really serious backing it up or going on.