Rumaniacs Review #R-125 | 0823
Many of the rhums from the Reunion Island distillery of Savanna are a high-ester rum-geek’s dreams and fantasies: they are molasses-based, and benefit from longer fermentation times and a pass through their Savalle copper column still. The term for these rhums with congener levels greater than 800g/HLPA and minimum ester levels of 500g/HLPA is Grand Arôme, but Savanna has branded them with other names, now and in the past.
Since 2003 or so they have been called the Lontan series of rums — this is a play on the French creole words long temps or “long time” (referring to the fermentation), and tan lon tan meaning “in the old days”. Previously, between 1997-2000 they were titled Varangue (verandah, perhaps a hint and a wink at where you should be drinking it), before which they were sold as Lacaze rhums…but of this last, few records remain and I couldn’t tell you much about them.
The Varangue resulted from a 5-year R&D effort spearheaded by Laurent Broc who was once the Savanna’s Master Distiller and then the Distillery Director (he has since left the company), and was first released in 1997 to much acclaim: it was specifically aimed at raising both awareness and the reputation of Reunion rums, which at the time were not considered anything special. But it was likely ahead of its time, for it found no broad boozing audience in the rum crowd (unless it was domestic, or in France) and was not marketed to a broad geographical swathe. That said, it did great sales in the food and confectionary businesses.
In the early 2000s when the new Savanna branded estate rums were initiated (Creol, Intense, Lontan, etc), the Varangue was rebranded as Lontan with better results and one could argue that it is with the concomitant rise of rumfests, social media and the New Jamaicans post-2010 that it was finally catapulted to the wider reknown the new name currently enjoys.
Colour – White
Age – Unaged
Strength – 40%
Nose – Initially, does not compare favourably against the Lontan Grand Arôme 40% released a few years later, but not all older rums are better than their replacements, it is true, so we move on. It gets better. Clean, briny, a touch herbal, but not much. Glue, anise, floor polish and wax, a little rubber and acetones plus a very slight bitterness that I would attribute to oak had this been aged. Develops into a nice sweetness redolent of of pineapples, strawberries and overripe, almost past-their-prime fruit.
Palate – Rather gentle and easy (no surprise, considering the strength). Unfortunately this translates into a faint series of tastes one has to pay careful attention to tease out. Some furniture polish, those weird bitter oaky notes (what are they doing here?). Some nice acetones, and light fruity notes: pineapple again, strawberries, cane juice, light herbal notes of dill and rosemary.
Finish – Short and light, almost watery. Sweetly and tartly fruity – again, pineapple, plus gooseberry, five finger, and some mild sugar water
Thoughts – Overall, not really that impressed. There’s a lot going on there, it’s just too faint to come to grips with, the balance among the various elements is poor. Still, nose and palate aren’t bad at all. It’s pleasantly aromatic and shows something of what the entire Lontan series emerged from. I’d put it slightly ahead of its successor, but it’s within the margin of error
(78/100)


Still, this 57% ABV grand arôme, which was released in 2016 for La Maison Du Whisky’s 60th Anniversary (they went into partnership with Velier the following year and formed LM&V), seemed at pains to make the point yet again. In this case, it clearly wanted to channel a cachaca duking it out with a DOK, for it nosed pretty much like they were having a serious disagreement: vegetables and oversweet fruits decomposing on a hot day in a market someplace tropical; herbs, wet grass, sweet pickles, hot dog relish (I know what this sounds like!); sugar water; iodine, papaya, strawberries; wax, brine and cucumbers in a light pimento-soaked vinegar. I mean, seriously, does that remind you of any rum you’ve ever tried? I both liked it and wondered where the rum was hiding.
Depaz’s 45% rhum blanc agricole is not one of these uber-exclusive, limited-edition craft whites that uber-dorks are frothing over. But the quality and taste of even this standard white shows exactly how good the 

La Rhumerie de Chamarel, that Mauritius outfit we last saw when I reviewed their 44% pot-still white, doesn’t sit on its laurels with a self satisfied smirk and think it has achieved something. Not at all. In point of fact it has a couple more whites, both cane juice derived and distilled on their 
Personally I have a thing for pot still hooch – they tend to have more oomph, more get-up-and-go, more pizzazz, better tastes. There’s more character in them, and they cheerfully exude a kind of muscular, addled taste-set that is usually entertaining and often off the scale. The Jamaicans and Guyanese have shown what can be done when you take that to the extreme. But on the other side of the world there’s this little number coming off a small column, and I have to say, I liked it even more than its pot still sibling, which may be the extra proof or the still itself, who knows.
Rumaniacs Review #124 | 0803
Palate – Meh. Unadventurous. Watery alcohol. Pears, cucumbers in light brine, vanilla and sugar water depending how often one returns to the glass. Completely inoffensive and easy, which in this case means no effort required, since there’s almost nothing to taste and no effort is needed. Even the final touch of lemon zest doesn’t really save it.

Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years. The white was a constant, however, and remains on sale to this day – this orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.
From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since
In an ever more competitive market – and that includes French island agricoles – every chance is used to create a niche that can be exploited with first-mover advantages. Some of the agricole makers, I’ve been told, chafe under the strict limitations of the AOC which they privately complain limits their innovation, but I chose to doubt this: not only there some amazing rhums coming out the French West Indies within the appellation, but they are completely free to move outside it (as 
Hampden gets so many kudos these days from its relationship with
The rum displays all the attributes that made the estate’s name after 2016 when they started supplying their rums to others and began bottling their own. It’s a rum that’s astonishingly stuffed with tastes from all over the map, not always in harmony but in a sort of cheerful screaming chaos that shouldn’t work…except that it does. More sensory impressions are expended here than in any rum of recent memory (and I remember
Rumaniacs Review #122 | 0785



When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.


All that comes together in a rhum of uncommonly original aroma and taste. It opens with smells that confirm its provenance as an agricole, and it displays most of the hallmarks of a rhum from the blanc side (herbs, grassiness, crisp citrus and tart fruits)…but that out of the way, evidently feels it is perfectly within its rights to take a screeching ninety degree left turn into the woods. Woody and even meaty notes creep out, which seem completely out of place, yet somehow work. This all combines with salt, rancio, brine, and olives to mix it up some more, but the overall effect is not unpleasant – rather it provides a symphony of undulating aromas that move in and out, no single one ever dominating for long before being elbowed out of the way by another.




The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.


Normally, such a rum wouldn’t interest me much, but with the massive reputations the New Jamaicans have been building for themselves, it made me curious so I grudgingly parted with some coin to get a sample. That was the right decision, because this thing turned out to be less an undiscovered steal than a low-rent Jamaican wannabe for those who don’t care about and can’t tell one Jamaican rum from another, know Appleton and stop there. The rum takes great care not to go beyond such vanilla illusions, since originality is not its forte and it takes inoffensive pleasing-the-sipper as its highest goal. 
The word “Lontan” is difficult to pin down – in Haitian Creole, it means “long” and “long ago” while in old French it was “lointain” and meant “distant” and “far off”, and neither explains why Savanna picked it (though many establishments around the island use it in their names as well, so perhaps it’s an analogue to the english “Ye Olde…”). Anyway, aside from the traditional, creol, Intense and Metis ranges of rums (to which have now been added several others) there is this Lontan series – these are all variations of Grand Arôme rums, finished or not, aged or not, full-proof or not, which are distinguished by a longer fermentation period and a higher ester count than usual, making them enormously flavourful.
As for the taste when sipped, “uninspiring” might be the kindest word to apply. It’s so light as to be nonexistent, and just seemed so…
Opinion / Company background