McDowell’s No.1 “Celebration” Matured XXX Dark Rum (India) – Review

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Dec 092024
 

N4026

Background

In the various reviews of the rums made by Old Monk, Camikara, Makazai, Amrut and Rhea, the observation was made (several times) that Indian rums don’t really have that good a reputation outside their country of origin, especially recently with the move towards greater transparency and purity. The rums there just never really go critical outside the diaspora and are viewed in many quarters inside and outside India as (at best) second tier also-rans.

There are several reasons for this. For one, In India itself rum has always been seen as a commoners’ drink, not a premium one, with all the snobbery this implies (it’s no accident that Amrut supercharged its whiskies’ reputation by first making them reputable outside India). Secondly, the financial incentives are minimal when the companies that make these products have what amounts to a near captive market of many hundreds of millions of local drinkers – why would they export when they can make easier money selling in-country?  And thirdly lack of awareness and lack of perceived quality go hand in hand with a dearth of information about how the rums are made – few companies give out any kind of information about that aspect of things (although colourful origin stories are legion).

Yet the country cannot be ignored forever. Companies like Piccadilly, Mohan Meakin, Amrut and United Spirits (owned by Diageo) are global sellers and massive conglomerates, irrespective of what they make. And so it behooves us to know more about the rums they make, be they ever so humble. This is one of them.

The Rum

Although “humble” may not be the exact word to use for McDowell’s No.1 “Celebration”, the flagship rum made by United Spirits (of which Diageo owns a controlling stake). The rum, first introduced in 1990, is one of only a few made by the company – the others are a white rum called “Caribbean,” a Gold called “Cariba”, and an aged “Old Cask” about which little is known except it was first released in 2004. There are likely others – we just don’t see them very much. But the Celebration is touted as the top selling rum in the world and I’ve seen news articles that proclaim the millions of cases it sells annually, so certainly it’s an elephant among field mice, and does brisk business.

That said, there’s the usual annoying paucity of production details. We know it’s made from molasses, though some dispute this and suggest jaggery may be the true source material. My understanding is that for such mass-market rums, a multi-column still uses molasses to get to 95% ABV or so, and then it’s aged, coloured and blended. What it’s blended with is a subject of some debate – it’s been said that “real” spirits are added, spices, flavourings, take your pick – the lack of disclosure is a common feature in the country were a bottle of this stuff can retail for under two bucks. Also, McDowell’s has 36 manufacturing centres across India and a score or so distilleries, so where exactly it’s made is unclear – Chip Dykstra, in a 2011 review, said it was made in Goa, without attribution. And it’s released at 42.8%, which, as I noted before, is a standard in India and equates to 75 degrees proof in the old Imperial system, which was never quite abandoned.

Even with the slightly-over-living-room-strength, it’s thin pickings on the nose. It smells vague, even indeterminate, first of plastic and detergent, and then of warm caramel drizzled over vanilla ice cream. A few fruits – cherries, ripe red grapes, tangerines – disturb the flow, but after a few minutes it’s paint on new drywall, plasticine, and the scent of a well oiled leather couch that’s old enough to leak some stuffing. It is, in short, a very weird smelling rum and one can only wonder how it beat out Old Monk, which is somewhat more “traditional” in its aromas.

Anyway, on tasting it, that thin profile persists – it’s as scrawny as a hungry cur in a dark alley. Yet some flavours make it through, and this is where we can detect some spices: cardamom, vanilla, salted caramel are the predominating notes; there’s damp tobacco and black tea, a touch of brine (no olives), and not a whole lot of fruitiness, crisp or tart or otherwise. There is some sweetness to it, but not a lot (and a hydrometer tests it as clean), and it goes down easily enough, just without any sort of flavours to excite the palate. Even the finish displays that sort of lacklustre “it’s okay” kind of vibe – short, easy, unaggressive, lots of caramel and vanilla and a few spices to round off the dram.

Reading the notes above, you can see why — even if it is the top selling rum in the world — it is met in the west with a shrug and a meh (if not outright disdain). One must concede that it’s a rum made originally for the indigenous market, where a different mindset exists on how it should be made, or taste like — and where those tastes are considered desirable; those who adhere to its unthreatening, easy charms won’t worry too much about disclosure or distillation or additives. Myself I just wish they would tell us – I mean, my God, we’re almost in 2025, dammit, why does this continually have to something we have to beg for?

Summing up this overlong piece, let’s just say that yes, it’s a reasonable rum, sure it is, just not one that rings the bells and makes for happy “wow!” moments and high fives. You can sip it easily enough and it tastes decent enough, if somewhat different than the norm. It simply lacks what one lady I know tartly refers to as “seriousness.” It’s all promises and no follow through, resting its dandified laurels on the bartop, while resolutely refusing to pony up when the bill comes due. If this rum was her boyfriend, she’d tolerate it for a while, and dump him the following week.

(#1100)(79/100) ⭐⭐⭐

Other notes

Company Bio (summarized from a longer work in progress)

McDowell’s has its origins way back in 1826 when Angus McDowell founded the firm in what was then called Madras (now Chennai). Initially the company didn’t make anything, just imported liquor, tobacco products, and various other consumer goods into India for the expatriate British population. It was clearly successful enough to form itself into a Limited company in 1898 and continued trading until after Independence – however, in 1951 Vittal Mallya of United Breweries Group bought the company and named the combined entity United Spirits Limited. 

The first distillery was built in Kerala in 1959 and initially USL made spirits under contract. By 1963 they were confident enough to launch their own brandy (called “Golden Grape”) and slowly expanded their capacity by buying other spirits making companies, while also building new distilleries and distribution networks.  However, so far as I can tell, rum was never a branded product in the portfolio identified with USL – what was produced stayed with the acquired companies’ already established brands.

The next generation of the family began to become active in 1973 when Vijay Mallya became a director of McDowell’s (as the subsidiary continued to be called – there was no opprobrium attached to the company name as had attended Dyer Meakin, so no reason, apparently, to change it), and ten years later he took over the whole company as chairman. The Celebration branded line of rums came out during his tenure and their distribution had expanded to the point where by the 2010s they had not only exceeded Old Monk’s sales, but had actually overtaken Bacardi as well.

Cash flow problems and declining sales (as well as some poor business decisions and scandals) in the early 2010s eventually forced Vijay Mallya to sell a majority stake in the Group to Diageo, and that’s the situation today.

 

Old Sam Demerara Rum (Rebranded) – Review

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Nov 152024
 

The other day I did a Rumaniacs retrospective on Edward Young & Co. Blue Mountain Old Liqueur Jamaican Rum dating back to the 1940s, made by an outfit founded in 1797. In doing the usual background research I found that one of my favourite low rent Canadian rums – the Youngs Old Sam – was originally made by the same company, and the current iteration’s label more references this connection more concretely than the original did.

That said, the pickings remain oddly thin. According to those sources I checked, the Newfoundland & Labrador Liquor Corporation (NLLC) picked up the brand in 1999 and have marketed it it as Young’s Old Sam ever since – until, that is, in 2021, when — with increased social consciousness arising from the BLM movement — the stylized drawing of a man on the original yellow label came under fire for being racially insensitive, and was promptly removed…although why they bothered is a mystery, since the “Old Sam 5” has the same drawing on it to this day. Anyway, the current label of this bottle has no graphics of any kind, just text: it says it’s “Old Sam Demerara Rum” (they dropped the “Young” for some reason, and I wonder, do they have permission to use the term “Demerara Rum”?) with additional text stating “Edward Young & Co, London and Liverpool, England.”  

But when all is said and done, it’s a blended Guyanese rum aged for 1-2 years, with distillate wholly or partly from the Enmore coffey still, and is bottled at 40%. For now I’ll accept it was aged in Guyana, if only because the NLLC website makes no mention of warehousing and ageing facilities of its own. The rum, by the way, is also quite dark, which means that it’s been coloured to conform to some non-knowledgeable dweeb’s perception that Demerara rums should be deep brown, or to pretend it’s aged more than it has been.

It noses very much like a Demerara rum, and has all the usual notes one would expect where some wooden still action is doing the tango. Initially the deep scents are of coffee grounds, plums, licorice, brown sugar, and cinnamon. Then, after letting it stand for a bit you can smell some bitter chocolate and well polished leather, and later still there are hints of burnt (yes, burnt) pastries, toffee, caramel, red wine and vinegar. But no real wooden still notes of the kind I would have expected from the Enmore still, not really. Certainly nothing along the line of pencil shavings, wet sawdust or freshly sawn timber.

The palate is less in all ways. It’s rather thin, and scratches bitchily at the tongue as if wanting nothing better than to be gone (and it is). It’s a touch salty, has dark fruits, raisins, figs and sweet soya notes.  Perhaps with some effort you can find the coffee grounds and unsweetened chocolate again, but overall, it’s just a bunch of scrawny but familiar flavours, held together with string, bailing wire and duct tape. It’s not a sipping rum by any means, as the hasty scramble for the exit demonstrated by the lacklustre finish amply demonstrates – it vanishes fast, with just the faint memory of dates, coffee, sweet soya and vanilla left behind (and that not for long).

All right, so perhaps that’s a bit snarky of me too. After all, it’s a low-priced young rum that is made to be put into a Cuba libre or whatever, and at that it does a decent job. And it does have some nice flavours for those who are (like me) somewhat enamoured of the Demerara style rum profiles. But I have to say that it seems a bit too confected to take at face value, and the taste doesn’t really live up to what the nose implies. The original unscored review I wrote was mildly positive about it (admittedly I was somewhat wet behind the ears at the time), but a decade and a half later I can’t really say that it should rate above 80 points, with the caveat that if you are more into cocktails, you might want to bump it up a notch.  That’s about as fair as I can be about it.

(#1099)(78/100) ⭐⭐⭐

Other notes

  • Video Recap is here. 
  • The rum tests out at 38.8% ABV, which indicates something else (~8 g/L) is in there besides the rum. That might account for the thick smoothness the nose suggests.
  • The back label says the rum is a “unique blend of rums…distilled on the world’s last operating Wooden Coffey Still…aged for a minimum of two years in oak barrels.” We need to unpack that brief declaration. For one, the company’s own website says that the blend includes “one of the marques […] produced…on the world’s last operating wooden coffee still” (sic) (while the label implies it’s all from that still); and specifically mentions that it’s aged for at least fifteen months, not two years, thought it adds that ageing is done in Guyana. Given that of late I have heard DDL is no longer exporting bulk rum from the heritage stills, one wonders if this situation can continue – though it is likely that for long term favoured clients, the rules may be bent.

Company Bio (summary)

Rock Spirits is the manufacturing arm of the NLLC which is a provincial crown corporation (effectively a government liquor monopoly, like the LCBO in Ontario) and is the only such corporation with its own manufacturing and bottling division. It was founded in 1954 and currently owns some fifteen brands sold across Canada, including rums like Screech, Cabot Tower, London Dock, George Street, Ragged Rock. Almost all of these are from Guyanese stocks, which implies a long standing relationship with DDL. 

They also have partnership agreements with other brands, which is why Smuggler’s Cove Rum from Glenora Spirits in Nova Scotia is apparently made in Newfoundland (and this makes sense since they don’t list it, or any other rum, on their own website, as they rather embarrassedly did back in 2010 when I first looked in on them). While it’s not stated outright anywhere, it’s likely that they provide blending services and bottling runs for other companies as well.

 

Winding Road “Coastal Cane” Pinot Cask 4YO Pure Single Australian Rum – Review

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Nov 112024
 

It is no accident that Winding Road Distillery makes its third appearance in the 2023 Australian Rum Advent Calendar issued by Mr. & Mrs Rum, and is included in the upcoming 2024 edition as well.  The rums which Mark and Camille Awad make in their little distillery (just south of Brisbane in New South Wales) are, and have always been, in my opinion, just excellent – and that’s whether we’re discussing an unaged white rum, the first release of the two year old Pure Single Rum, or this one.

There is a small biography of the company which will provide some historical background of the distillery for those who are interested, but for now, let’s keep things brief and talk about the production stats. 

Winding Road has stayed consistent with using first press cane juice, which they get from a small mill in the Northern Rivers area, and allow wild yeast to start the fermentation process naturally – however, additional strains of yeast are then added to produce more complex ester profiles, and although no specific information regarding fermentation time is provided, there is no indication that the previous length of 3-4 days is not also being done here. The wash then gets run through “Short Round”, their 1250-litre pot still, and laid to rest (in this case) wine barrels from Tasmania which once held Pinot, for something over four years.

What makes its way into the bottles, then, is a 58.5% ABV, aged, agricole-style rum, though they are careful never to use that term (correctly, in my view). And it is, in the very first word of my notes, lovely. The nose is redolent of honey and light acetones, nail varnish and the smell of newly made leather furniture with the polish still evident. The aromas develop into salted caramel ice cream with notes of vanilla, cinnamon, ripe red grapes and a touch of stewed apples, but rather than stopping there, it coughs up a few final hints of chicken soup, a maggi cube, and maybe a last celery stick thrown in for good measure. 

Much of what we sense on the nose is also present when tasted – little of it disappears. There’s the ice cream again, toffee, caramel, salt, vanilla, all present and accounted for. Fruits take on more prominence here, mostly fleshy fruit like soft ripe mangoes and peaches, but we also get black cherries, cranberries, some kiwi fruits and a strong sense of a cinnamon dusted pumpkin latte (go figure). The hint of soup I note above is pretty much gone by the end, unfortunately, but it’s not missed – what we have is more than good enough. The finish sums things up with wine, cherries, light fruits and spices, and lasts a nice long time – it’s a fitting close to the experience, quite pleasant, without introducing any additional notes for our consideration.

Overall, when I look at the companies whose rums have featured more than once in the three advent calendars, the Winding Road’s Coastal Cane 4YO exemplifies a trend I’ve observed across the entire line – Australian rums are improving year on year. I can’t say definitively if it’s because of additional years of ageing of the matured rums, more experience producing unaged whites, the playful experimentation that characterises so many of these new distilleries. I’m just seeing that the bar is being raised, company by company, year by year, rum by rum. 

Sure there are missteps, stumbles, some weak entries – it would be astounding if there weren’t. But in my opinion, speaking about this one rum within the context of all these products we have slowly become familiar with from way down under, is that it’s bloody good. The aromas are enticing and meld well, and the palate is complex and inviting and strong enough to make itself felt, and the whole thing just clicks. I think that Winding Road’s emphasis on making cane juice rums and always going a little further down the rabbit hole has paid dividends, and while at the time of writing the Coastal Cane “Pinot” is not yet released to the market, I can assure you that when it does, it’s well worth picking up.

(#1099)(86/100) ⭐⭐⭐⭐

Other notes

JimmyRum “RumRum Batch #4” 4YO Australian Rum – Review

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Oct 282024
 

With the upcoming release of the new 2024 Australian Advent calendar, I should speed up the process of writing about the 2023 calendar, where we still have about four to go. And so today, I return to one of the first producers whose rums I tried back with the initial calendar, JimmyRum, that casual, humorous, insouciant little distillery down in the south (see a brief bio below the review).

Several ranges of rums are now part of the distillery’s stable, and you want to be careful with them, because while they are clearly and distinctively named — Queen’s Cut, Oaked, Cane ‘n’ Grain, Silver, RumRum and so on — these series are individually issued in batches. And while those batches are identified on the website, I’m not sure whether it’s as clearly noted on the labels, or whether the year is identified anywhere. It can cause confusion to the casual buyer.

Anyway, this rum is Batch #4 and it can be considered part of the “standard” lineup with none of the flourishes or other touches that set apart more romantically named editions (like the Navy or Queen’s Share.e.g.). As noted in my previous reviews, the molasses derives from Sunshine Sugar in New South Wales, and the wash is done in two 5000-litre fermenters, which are temperature controlled to less than 25°C with an initial Brix of approximately 19. Distillation remains on “Matilda” (the 1500 litre Italian-made hybrid still), and ageing is for a minimum four years in four ex-bourbon 200L American oak casks – these were initially filled at 65% ABV, in this case the rum was reduced to 50.3% ABV specifically for the Calendar. It’s also an unfiltered version, hand bottled and hand labelled. Cute. 

Publicity photo (c) JimmyRum

I’ve quite liked JimmyRum from the inception (the Silver scored 79, the RumRum 3YO nabbed 84) and they have kept on creeping up the scale with this one, because it’s a really nifty piece of work. It has, for example, a dusty opening nose, like a wooden barrel filled with apples in the cellar. There are spices, strawberries, peaches, apricots, kiwi fruit, freshly sliced pineapple skins, and to that is added a mild citrus note of 7-Up sugar water and zest. As if this was not enough, a kitchen sink floats by, filled with laban, miso soup, sour yoghurt, sweet balsamic vinegar (the kind that has essence of, say raspberries in it) and whipped cream sprinkled with cinnamon and lemon peel. It really is an aromatic rum.

And the palate is also nothing to sneeze at either: honey, tawny wax notes, brown sugar, brine and olives. Freshly baked croissants with butter, maple syrup, strawberries, butterscotch and vanilla, some bitter chocolate and coffee grounds, set off by the faintest sweet-sour note of a freshly cracked tamarind pod (and that’s not a bad thing in this context, really). The finish is all right – neither overstaying its welcome, nor being overly shy. There are hints of tamarind, ruby grapefruit, apricots, vanilla and cinnamon; not a whole lot more, though, and it leaves without breaking new ground or making any larger statement for itself.

Well, I quite liked this one. Young rums don’t always get a good hearing – witness my own occasional shredding of cheap mixing-grade blends like ambres, golds or other young cocktail fodder made with equal parts indifference and disrespect – but I do find that smaller distilleries often provide a good product. Like here, where we get lots of flavours, a solid strength and more than enough quality to set it apart from others its own age. If I had a quibble, it’s that Golds are cheaper mass market rums that can be had for peanuts, while something like this, even for its youth, costs way over a hundred hucks in Australia (so God knows how much it’ll be when we get it out west)

Still, in re-tasting it, I once again note that there’s a lot of breakfast on this tray. It’s a voluptuous, tasty, well-balanced treat; and while my imagination may be overactive, it’s no small thing for a rum, any rum, by itself, to so easily evoke the kind of autumn thoughts this one does. I keep daydreaming of a confident and beautiful woman in a green coat walking home from work on a crisp cool evening, treating herself to a bag of freshly baked pastries, fruits from the grocery, and a hot toddy steaming in her hand. What can I say? Rum does that to me sometimes. So pardon me while I close this review, lean back to finish my sample, and indulge them some more. I think I want to meet this rum…and maybe, one day, the woman too.

(#1094)(85/100) ⭐⭐⭐½

Other notes

  • Video Recap is here. 
  • From Day 20 of the 2023 Australian Advent Calendar 
  • As of the time of this writing in October 2024, JimmyRum’s website is selling RumRum Batch#5

Company Bio (summary)

JimmyRum is a very new distillery, established around 2018 in Dromana, a small community just south of Melbourne by James McPherson, a former marine engineer. In 2015 or so, after some twenty years sailing the high seas as a Chief Engineer, he decided (initially as a joke) to open a distillery dedicated to rum, a first (and the first) in the state of Victoria. His research relating to rum took him on a whirlwind 3-month 70-distillery tour of the world after which he bought the biggest still he could afford from Italy (before he had actually done a lick of distilling himself), installed it and ran it in, arranged for casks, sources of supply, tested the results and started making stock to lay down to age.

Don Q Gold Puerto Rican Rum – Review

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Oct 222024
 

Americans know the Puerto Rican company of Don Q quite well (it is named after Don Quixote, which always struck me as odd, but never mind), and are usually quite enthused with it since it’s an alternative to the ubiquitous Bacardi, as well as supplying them with another Cuban-style rum. Europeans on the other hand, know of the brand without being overwhelmed – they do, after all, have access to better tipple than most — and the rest of the world, I would imagine, falls somewhere in between.

Still, it’s worth keeping an eye on companies that at first sight seem to be aping Bacardi’s mass market appeal and rum-making style. Distileria Serrallés, after all, predates Bacardi on the island — the family patriarch was there since 1820 and his son produced Serrallés’s first rum in 1865 — and is considered to be the most popular rum in Puerto Rico. And the stuff they make regularly turns up on many lists of good rums to try, rums to start with, or to always have on the shelf.

Not too long ago I went through a fair bit of the company’s bottlings, so in this upcoming series of reviews, I’ll start low and work my way up. Today’s rum is simply called the Gold and is part of their “traditional” range which also includes the white Cristal and the stern overproof of the 151. After that everything except the flavoured range is lumped into the Serrallés Collection, but pretty much all of what they make is short-fermentation, molasses-based, column-still product. The variations come from post-distillation barrel and wood management, not earlier stages in the production process, which is par for Latin / Spanish style rons.

The Gold is a rum blended from components aged from 1½  to 5 years in ex bourbon barrels, and is bottled at a mild living room strength of 40% – in that sense it’s similar to the (filtered) Cristal, except that they note it’s been distilled to have more flavour (and then filtered). This suggests that they are using the first column of the 1934 Vendome still to producer a heavier aguardiente to blend into the final product, which makes sense.

But does that translate into a profile where this is evident? To some extent, yes – as long as expectations are tempered to begin with. Consider the nose — the website talks about “rummy flavours” (with all the usual additional superlative adjectives) but here, that’s pretty much what you’re getting. The majority of the aromas revolve around notes of caramel, toffee, vanilla, some cinnamon and a touch of oakiness – can a more standard rum profile be described? Even after standing for a while, there’s not a whole lot more, unless it’s some weakly aromatic light flowers and watery fruits…pears, mostly.

The way it tastes follows on from there. It’s similar to the nose perhaps a bit more tobacco and oak forward. The word that occurs to me is “bright” – it has a sort of scintillating sharpness to the way it tastes that is ameliorated by the easy strength, and the flavours are reasonably distinct: vanilla, toffee, salt caramel, not much more, except a very slight and sharp citrus line. And so the finish cannot be expected to provide more, and it doesn’t – it’s quick, light and gone in no time.

As a sipping rum, this is too thin and light to appeal, but of course it’s in a mix that it shines. It’s perhaps too much to expect a very young blended column still rum to wow my socks off – few Gold rums ever have. They tend to be mass-market mid- to low-range efforts: almost always blends, relatively young, very affordable, found just about everywhere. Their job is not to be a sipping agent but a basic bar staple, and their quality varies wildly. In this example, what we have is a rum I wouldn’t drink neat, one that hints at more upscale work elsewhere in the company’s stable: it has the glimmering of a complex nature that for itself, never quite comes to the fore.

(#1095)(78/100) ⭐⭐⭐

Other notes 

Bayou Louisiana XO “Reserve Select Barrel” Rum – Review

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Oct 112024
 

Rums like this, decent as they may be, always strike me as ultimately deceptive: when you delve right in and start to take apart the claims of the advertising they try to sell you on, all you get is emptiness. The pretty label and website blurbs you are generously provided is rather at odds with the grudging paucity of anything resembling actual information, and for us to be running around trying to understand anything about what’s in the rum in this day and age is, quite simply, an affront to rum lovers.

The mild dissatisfaction you might sense in the comment above derives from a tasting of the Bayou white, the XO “Reserve” and the “Mardi Gras” rums that I did side by side back in January of 2024. I wasn’t impressed by the white and this one didn’t do much for me either. Now, just so you know – I taste first and research later, so whatever issues I have with disclosure and labelling and the company’s information provision don’t impact how I feel about the rum as it samples, or how I score.  So let’s just get that out of the way and then I’ll tell you some more about what you’re supposedly drinking

The nose opens with what initially seems an impressive panoply of aromas: caramel, cold wet coffee grounds still in the filter, some toffee, smoke and leather. This is all boilerplate, however, really quiet and light.  After some time one can pick out vanilla, sweet green peas in water, and some faint background notes of stewed apples, flambeed bananas, that burnt fruit kind of thing. If you strain you can get some pastries and stale black tea. Quite sweet, with some licorice and marshmallow notes thrown in at the back end. 

If this had been about five to ten points stronger it would have made a real statement for itself, I believe, but the standard strength undercuts the promises the nose makes. Tasting the rather thinly sweet bourbon-like rum provides a whole lot of nothing in particular: I strain to taste chocolates, cinnamon, unsweetened black tea long since gone cold, licorice, some vanilla and it’s all rather dampened down, with some indeterminate fruits like apples doing a slow dance in the background.  Very little to get enthused about here, very little to get inspired by — at the end, it closes with a lackadaisical indeterminate finish of marshmallows and light fruits one can barely sense before they vanish, and one is left wondering what the point ever was.

So…what is it? According to the website it’s a molasses-based pot still rum, aged for four years or less (the famous words “up to…” are in evidence) in wet ex-bourbon barrels, which implies they couldn’t be bothered to actually try for an actual bourbon but wanted to get the best of both drinking classes enthused with this one drink made on the cheap. The bottle label says it’s a reserve without defining what that is, and the website does nothing better, though it does make a curious comment that suggests that are using a solera system, even if this is mentioned nowhere else on the website or the label itself. On the other hand, we are told this is bottle #003 of 7076, which rather undercuts the special select nature of the release, I would think, but never mind.

“This is a rum for bourbon drinkers” chirps the website — one can only wonder when one reads stuff like that, to what level of bourbon they refer: bottom feeding bathtub-brewed hooch, or something more elevated that’s fallen on hard times, or…what? Me, I’m completely unmoved by it, because it suffers from that most depressing of characteristics, namely, that it has none.  It’s a rum, yes, but bland and completely conventional, without anything to set it apart, a slog through, and not really interesting — I could get more of a buzz shuffling the papers on my desk from the “in” to the “out” tray. 

(#1093)(74/100) ⭐⭐½

Brief company bio (from Review #1053 of the Bayou white )

The company making the rum is called Louisiana Spirits LLC: it was founded in January 2013 by brothers Tim and Trey Litel and their friend Skip Cortes, with Bayou as their flagship brand in January 2013 (the idea had been floated in a duck blind back in 2011). The chosen name was obvious (and survey-tested for its recognition factor, as if this were necessary), and back then the design had a ‘gator on it. By 2018 in a rebranding exercise it had been renamed “White” and the modern design had snapped into focus. The wag in me suggests that maybe more surveys were done but actually that’s when the SPI Group (the owners of Stoli vodka and headquartered in Luxembourg) who had already bought a majority stake in 2016, acquired all the remaining shares and took over. As far as I know, the original founders are no longer much involved in production.

Other notes

Killik Handcrafted Rum “Pure Pot Still” Australian Rum (pre-release) – Review

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Sep 252024
 

There aren’t a whole lot of rums in Australia that charge full bore and headlong into fullproof territory, but Killik, a small distillery from Victoria, has never shied away from releasing some seriously batsh*t crazy rums. These are the same happy chappies who, if you recall, experimented relentlessly with muck pits and dunder, supercharged their wash and unleashed a high-ester, hogo-laden juice — the shuddering white shredder of the 59% Silver Overproof, remember that feral blast? — onto an unsuspecting rumiverse back in 2021. You can be sure Ben and Callan Pratt have lost none of their fiendish delight in making more such spirituous codpieces in the intervening period.

All this sounds like I’m just making stuff up to tell a better story, but not really. Shorn of the flowery language, the basic facts are in evidence: Killik Handcrafted Rum (this is the actual name of the company and a clever way to get around Australia’s two-year “rum-naming” limit) started life as a beer brewing enterprise in 2009 before the brothers had a come-to-rum-Jesus moment and started making the good stuff in 2019. Unusual for distillers, they professed a certain indifference to distillation equipment, and focused their attention on robust yeast strains, bacterial cultures, muck pits and boosting their ester counts like a skilled demo expert laying his charges.

To this day such pot still high ester rums are not huge sellers in Australia, and remain a small proportion of the company’s sales — gins, lesser proofed rums and flavoured editions sell much more briskly. But squirrelled away in the portfolio is the 59% Single Cask Release, which is of similar provenance and style to this rum, and shows the direction the distillery would prefer to go. Alas, for now, it would appear that the Australian public remains unmoved by the style.

Too bad: but if that’s still the case, then I think this 62% ABV pot still high ester rum, which remains unreleased and will be issued in late 2024, will likely shiver their timbers like an anchor to the head. The rum noses so richly, is so luscious and so bright that it’s hard to know where to begin. Right away, it’s pineapples, soft yellow ripe fruits (including some overripe ones) – peaches, apricots, Thai mangoes, and behind that lurk subtler notes of orange peel, a white wine vinegar, figs, cucumbers and sour cranberries, leavened with some vanilla, honey and a light dusting of brown sugar. Nice!

It’s also remarkably easy to sip, in spite of that growly strength. It’s harsh edges have been sanded off and it’s not scratchy at all – in fact, it presents as easier than the proof point would suggest, with a firm, warm taste of very ripe cherries, apricots, marshmallows, toffee, cinnamon and ginger.  And even after an hour, perhaps just to prove it’s not quite dead yet, it coughs up a last note of stewed apples, caramel, vanilla and again, a trace of orange peel and cardamom. As for the finish, it’s shy of biblical – we can’t have everything, I guess – yet it lasts, and there’s a shy exit of fruits, spices, papaya, watermelons and bubble gum that provides a good ending to the experience.

Overall, this is a rum I can only admire, and even for its relatively young age, the 62% ABV is a plus, not a disqualifier, allowing strong, clear tastes to come forward and be counted. The funkiness of a Jamaican high ester rum is on full display, yet it’s obviously not from there – by some quiet alchemy of the distiller’s art, it is completely standalone product that pays homage to its roots in De Yaad without slavishly adhering to every single note from the pantheon, allowing it to be seen as a distinctly Australian product. This may finally be the product that will convince the good rumizens of Oz to take note of what funk is and how interesting it can be when done right.

Back when I reviewed Killik’s Silver Overproof, I remarked that it was so well made that Jamaican rum lovers might want to cast a covetous eye over Down Under.  With this rum, the company proves that that one rum was no mere happenstance, and now it’s just not high-ester funk lovers who should pay attention, but the distilleries themselves. When this thing gets released, if it doesn’t fly off the shelves, Killik should seriously consider exporting it to Jamaica.

(#1091)(87/100) ⭐⭐⭐⭐

Other notes

  • Video Recap is here. 
  • The rum is currently slated for release in late 2024 and so will be different when issued because of the additional ageing.  I maintain that it will be close to what I describe though, and is worth considering.
  • Production stats: made from Queensland molasses and sugar, used in conjunction with their muck pits (as far as I am aware, so far they are the only distillery to seriously use this technique). Brewer’s yeast used in the primary ferment for the first two weeks in closed and controlled fermentation vessels: the low wines are then transferred to a secondary vessel for further open fermentation which can vary in length depending on the characters produced from anything to a further two weeks, to a month or more, after which it is run through their hybrid still in a pure pot configuration, and the  set to age in re-coopered, re-shaved and charred American Chardonnay barrels. At the time the sample was prepped for the calendar in early 2023 the rum was just over two years old, but by the time they get around to commercially releasing it this year, it will be closer to four. The ester count, alas, is unknown

Brix Distillers Select Cask Series (Tawny Finish) Australian Rum

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Aug 072024
 

The last time we looked in on the small urban distillery called Brix (located just due south of the Sidney Opera house, a stone’s throw off Flinders Street for those who like their geography straight), they were messing around with their unaged rum called the Urban Cane, which I quite liked. Here now we have a young aged rum, which turns out to be quite a nifty little number.

In the years since they began operations in 2017, Brix have significantly added to their portfolio: now they have a spiced rum, a mango (infused/flavoured) rum, a standard Australian rum, the aforementioned cane spirit, liqueurs, and a series of finished rums called the Select Casks. Plus ready to drink cocktail cans, branded glencairns, hats, t-shirts, tote bags and yes, for those who like going places and giving lousy presents — a t-shirt. Capitalism is alive and well in downtown Sidney.

As I noted with the first review, they had a sort of yuppie inner city vibe that contrasted interestingly with the more down to earth family ethos characteristic of so many of Australia’s current microdistillers (especially those in Queensland and elsewhere).  And I also made that comment because it sure seemed like they built an entire pub / restaurant / bar establishment around their 1800 litre still (“Molly” – don’t you just love how Aussies name their stills?  When was the last time you saw a Caribbean outfit do that?).

Leaving aside all these throwaway details, what we have here is a rum deriving from refinery grade molasses sourced from Bundaberg, fermented using champagne and Caribbean yeasts, the wash from which was then run through the aforementioned hybrid still, then aged three years in 225L French oak Shiraz barriques from Brokenwood Wines , plus another two months in 38 year old 500L Tawny puncheons. The final result was bottled at 48.1%, and the label says 1136 bottles – and for the record, the release won a Gold Medal in the 2022 Australian Distilled Spirits Awards.

Photo (c) Brix Distillers, from their FB Page

Those wine casks must have quite an influence, because I must concede there’s a fair bit to unpack when sampling it.  Nose first: it has a nicely traditional rummy nose with all the bits and trimmings – honey, fruits, caramel, cinnamon, vanilla, light molasses, and red grapes. This is then followed up with sweet raspberry jam and orange peel, and has a pleasant breakfast whiff of syrup over hot, freshly-made pancakes, and butter melting in a steaming bowl of cream of wheat…that kind of thing.

The palate settles down somewhat and isn’t quite on the same level, yet it still presents some pleasant, interesting tastes. Initially we get caramel bonbons, nuts, almonds, unsweetened chocolate, toasted rye bread with salted butter. The wine and port casks bring out the fruits again – somewhat indeterminate to be sure, yet subtly shading the whole, and somehow I am reminded of the delicate watercolours of Turner or Durer versus something more savagely elemental such as the oils of, oh, Caravaggio. And then there are notes of figs, brown sugar, cinnamon, even nutmeg and key lime pie which lead to a gentle, easygoing finish that’s sweet and light and redolent of pastries and soft red grapes.

It’s a nice, pleasant little sipping rum, this one, and the strength is just about right. I genuinely enjoyed it, because it presented us a traditional series of tastes without entirely giving itself over to a standard profile.  There’s a bit of edge here, a slight swerve away from the ordinary, and it speaks really well for the aged rums that we can expect to see from this little distillery in the future. I’m going to enjoy looking out for the next one from Brix.

(#1085)(84/100) ⭐⭐⭐⭐

Other notes

  • Video Recap is here. 

Company background

The distillery was founded in 2017 after two years’ worth of planning and setup, by James Christopher, Damien Barrow and Siddharth Soin, three friends who are also partners in a popular local restaurant. They sourced an 1800-litre copper pot still made in Australia (called “Molly”) and forged direct connections with suppliers and growers so as to source local ingredients as far as possible: Australian molasses and organic sugar cane from their supplier, a farm in Woongoolba close by the Rocky Point sugar mill (Southern Queensland, just south of Brisbane), locally-made spices, barrels and everything else they need. Their outturn includes a limited edition white cane juice spirit (“Urban Cane,” issued annually ), a white mixer, a lightly aged gold and a spiced rum, plus some flavoured mixes. There’s more ageing out back, and I’m sure we’ll see that in the years to come, as rum education and rum improvement are part of what Brix is all about as well.

Doorly’s Finest Old Barbados 3YO Rum – Review

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Jul 162024
 

Over the years I’ve somewhat revised my initially indifferent stance towards Doorly’s, which at various times I sniffed at as lacking in seriousness, bereft of real character, a relic of a bygone and more innocent era, or various other rather dismissive comments. To me, Doorly’s always seemed to be a genuflection to the mass market instead of something more exactingly made.  The entire line, even with its heritage, paled in taste and significance when rated against the rums that Foursquare became known for: the ECS series, the Velier Collaborations, the pot still aged rums and the occasional Master Distillers releases.

Yet, slowly, quietly, the line got better and began to be more than just a back bar staple that incurious barmen reached for when they needed a cheaper aged Barbados rum. It rose in my estimation over the years. I named the 12YO a key rum of the world, and quite enjoyed the 14YO. But much to my surprise, it was this 3YO which exceeded its expectations so handily that it actually went toe to toe with the 14YO (albeit for different reasons). Now there’s a surprise for you.

Let’s start at the beginning: Doorly’s is the mass market export brand of Foursquare Distillery, which needs no further introduction (and if it does, you’re not really into rum); they had initially acquired the brand in the early 1990s and kept it in place because of its name recognition – it has now grown into one of the most recognizable Barbados brands in the world. The rum is a pot and column still blend, aged three years in ex-Bourbon (older casks), is issued at two strengths, 40% and 47% – this review is based on the stronger one.

Normally a 3YO rum is a cocktail ingredient, and priced to move. Sometimes also called Amber, Gold or Ambre, it’s coloured artificially on occasion, though here, given the pale yellow hue, that’s unlikely and it’s all barrel derived. The initial nose is remarkably crisp, without being sharp or bitchy, which is welcome: it’s buttery, briny and flowery, with coconut shavings and vanilla hogging the scene, accompanied by almonds, coffee grounds, cloves and a touch of black pepper.

On the palate it’s also quite good, firm and well balanced, not at all sharp. It opens with salt butter and Danish cookies, vanilla, hot pastries, licorice, pine tarts, with a gradually discernible background of raisins, citrus, coconut shavings, coffee grounds, charcoal and sour red licorice. It all leads to a decent medium long finish that wraps up the show nicely and sums up the preceding notes without adding new. It’s just…hefty. And quite a tasty dram, let me add.

I would never pick the 40% edition if this was available as an option. The combination of the flavours is all well handled, and there’s a force to it imparted by the higher strength that’s impressive. The other day I tried the Sunshine & Sons Australian rum that was a little over half+- this rum’s age and about the same strength, but had to strain twice as hard to get a fraction of what this rum so effortlessly put out the door without looking like it was even trying. Moreover, it moves between cocktail ingredient and sipper with startling ease – you can use it for either one – and shows that even a 3YO can show flashes of elegance that elevates it over rums years older. This is one hell of a young rum.

(#1081)(84/100) ⭐⭐⭐½

Other notes

Sunshine & Sons Maroochy River “Barrel Aged Cane” Australian Cane Juice Rum – Review

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Jul 122024
 

Let’s get back to Australia, and take a look at one of the rums that begins to turn up the proof a little: this is the Barrel Aged Cane from a locality of the Sunshine Coast Region, just north of Brisbane, in Queensland. The torturous title — which when you parse it linguistically, actually makes no sense — is a way to get around the two year rule for calling a rum “rum” Down Under. 

There is not too much information on the distillery available on their website beyond the usual hyperboles and flowery language, so I’ll spare you that and just mention my guess that they were founded around 2019 or so, and that they have two large pot stills – “Sarah” a 2500-litre spirit still 1; and “Maria” a 6,000-litre wash still 2. One interesting thing about this distillery is they are a sister company of a much better known brand – Nil Desperandum, which does special bottlings.

So, about this rum, then. One unusual feature about it is that it is made from locally sourced cane juice, not molasses, with wild fermentation. Although it’s exactly the same as the Sunshine & Sons Premium Spirits Original Cane, it’s slightly younger at 20 months, unsweetened, less strong (49%) and in more limited quantities (two to four 200-litre barrels per year) matured in ex-bourbon oak barrels and intended to play a role as an exception in the Nil Desperandum releases – in this case, however, it was made specially available to this advent calendar.

We don’t see to much cane juice hooch in Australia, so it goes to show the experimental nature of what they do over there. That said, the real question for us is whether it comes anywhere near to lightly aged agricoles with which we are more familiar. Nosing this displays a rum remarkably light and easy for 49%. There are hints – and I use the word carefully – of honey, fruits, lemon zest and dishwashing liquid, raisins and dates. Some ripe Thai mangoes, green grapes, oranges, and some hot pastries in a vaguely sweet but puzzlingly faint overall amalgam. It really takes some effort to pin down those elusive notes, even going back and forth for several hours,

The palate is quite firm, and once again there are tastes that only reveal themselves gradually, even reluctantly, over time: some light fruits, pears, watermelon, papaya, lychees. Nothing overbearing or overly dominant. After a while one can taste a bit of orange marmalade on white toast, vanilla, a touch of brine, some indeterminate citrus peel, wrapping up in a finish that’s short and light and sweet, but ultimately, somewhat banal.

I find this an odd rum.  First of all, there is very little that says agricole here, and channels a profile more akin to a back bar light white mixing rum. It’s vaguely sweet and pretty unaggressive, and rather underwhelming for something positioning itself as a limited edition special. It’s a rum, it’s nice enough, yet it reminds me too much of those milquetoast minis that hotel fridges stock, those mild-mannered Clark Kents which they charge an arm and a leg for. It’s too easy to completely succeed in a neat pour, and yet not anonymous enough for a cocktail, while being too light to satisfy either. Admittedly, it’s better than the alcoholic water that too often passes itself off as amber or mildly aged rums out west these days…I just feel there’s more here that we aren’t being allowed to come to grips with. Hopefully future editions will try to pack a bit more punch into the plonk.

(#1080)(78/100) ⭐⭐⭐½

Other notes

Yack Creek Distillery Amber “Tavern Style” Rum #12 (Australia) – Review

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Jun 212024
 

Those with pachyderm memories will recall that the 2021 Australian advent calendar also had a rum from Yack distillery, also called “Tavern Style”, but a much earlier batch, the No. 5; and even though the website only goes up to Batch #008, this one is assuredly newer.

I’ll place a recap of the distillery background below this review so you can read faster, and for once I’ll keep things short.  Basically, there are very few aspects of this rum that are different from batch to batch – the reason there are such releases at all is because of the relatively small still capacity, which limits outturns, most of which is sold locally and within the region.

Yack Distillery uses a 1200 litre copper and glass tower still with stainless columns and a 130 litre stainless and copper modular high column still, and these two stills permit the wide flexibility to make a raft of different spirits (gins, vodka, whisky, rum, they play all the hits). With respect to this rum, they use Grade A molasses and a yeast from the Caribbean with a fermentation of 7-8 days. Once it’s run through the still, it gets tucked into an ex-bourbon barrel for four years and a Meyrieux Bourgogne Cask for another year – one wonders whether that qualifies as “double matured” or “finished” but never mind (they just call it “double cask” on the label).

Photo (c) Yack Creek Distillery

In the review of Batch #5 I remarked on its “uncommonly pleasant nose”. Here, “unusual” might be a better term: it opens as dirty, loamy, earthy – redolent of compost, rotting wet autumn leaves, and fruits going off. There’s some odd honey and peat, seaweed and brine, and a weak medicinal iodine note swirling around in the background, combined with overripe orange peel notes, pineapple and peaches. I dunno, but I’m sniffing a weak TECA here, it seems like. 

Still, the taste isn’t bad at all. It’s firm and warm, not scratchy, with lighter fruit coming to the fore almost immediately: papaya, ripe Indian mangoes, brown sugar, bananas, salted caramel, a crisp and spicy guacamole primed with some Thai chilis (that’s what I tasted, honest). And the finish was no slouch, medium long, a little spicy but also muskily sweet and always that hint of chili coming out to take a last bite

Well. I had to smile. This was such a jolly little number. It gambolled and frisked and jumped all over the place with all those weird notes, yet somehow it kind of came together pretty well in the end…once it got tired and chilled out. After about half an hour (I kept the glass going out of sheer curiosity) it really settled down and started to play it safe and became less energetic, and lost something of its exceptionalism. Whether that’s good or bad for you depends on your preferences, I guess.

My advice is  to know your tastes and how you like your neat pour: if you’re an adventurous sort of bloke, don’t waste time waiting for it to open up and come to you, but take it as it comes. You’ll be intrigued, and maybe even surprised – pleasantly so, I hope. And if you’re the conservative, take-it-easy country solicitor type, well, wait a while — you’ll be pleasantly surprised too.

(#1078)(83/100) ⭐⭐⭐½

Company Background (from R-0921)

The distillery is located in the eastern state of Victoria, and was founded in 2016 by two friends, Mick and Jamie, conforming to the pattern of many others: the guys were checking out whale sharks in Ningaloo (Western Australia) six years earlier, the conversation turned to spirits and opening a business, and in short order they had made plans. 

Then they spent years securing the financing, buying and installing the necessary equipment and started their business. They called it Yack after the river and town in which they set up shop, and quite sensibly shortened its name, because calling it Yackandandah might have been a labelling problem and a tongue twister for lexically challenged. Unsurprisingly they have made gin and vodka to pay the immediate bills, before heading into whisky territory (where they are already up to the 27th edition as of 2024) and the 12th iteration of their rum line.

Other notes

  • From the 2023 advent calendar Day 11
  • I’m not actually sure what a “tavern style” rum is…but I hope to find out one day.
  • The logo on the company masthead is that of a Blue Murray Spiny Crayfish, commonly found in the creek and was designed by Jamie Heritage and his sister.
  • Yack Creek Distillery is one of a cluster of small family-run distilleries established over the last decade in and around Yackandandah and its surrounds. Backwoods Distilling is close by, and in the area are Barking Owl, Bilson’s, Glenbosch, joining the 10 or so distilleries in Victoria’s High Country.

Ninefold Distillery “Watson’s Reserve” Aged Rum (Batch #1) – Review

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Jun 172024
 

The question most have when seeing this bottle for the first time, is, not unnaturally, who the hell is Watson? Is it the owner?  An old and crusty master blender, a black sheep member of the family? Some anonymous angel investor from way back? Naah, it’s none of the above – with a cheeky sense of humour that would do the new Australian micros proud, the answer is…the distillery cat; and they named their rarest experimental casks for him.

This might make the distillery seem somewhat of a lark and not all that serious, but take my word for it – it is. Kit Carruthers founded the establishment in 2018 on a converted cattle byre on  the family estate in SW Scotland, just around the time the ink was drying on his PhD, and began distilling in 2019, doing all of the initial work on his own. By 2022 things were going well enough to hire a second employee (or third, if you count Watson – it’s not clear what his legal status in the distillery is; he may just be a feline Baldrick for all we know).

What characterises the distillery and Kit’s work there is not only the minimal environmental footprint, but the quickly expanding range.  There’s a white rum in the lineup, several aged expressions, special editions (of course), a spiced rum and always something a bit out there for the aficionados, or a favoured charity. The “Watson’s Reserve Edition #1” which had its debut in the 2023 TWE Rum Show is a post still product laid to rest in September 2019 in an American oak barrel, then recasked in June 2021 in a 65L Ex-oloroso and ex-Speyside whisky octave before being bottled in November 2022 at 59%…by which time the outturn was a relatively small 30 bottles.

Even if a year after the fact it’s become borderline unavailable, it’s still worth checking out if you can find it. For a youngish rum it sure presses some interesting buttons: for example, the nose is quite pleasant for that strength, richly sweet and borderline thick. It’s initially chewy and meaty to smell, though this fades rather quickly leaving mostly grapes, vanilla, apples and some faintly sour notes of kimchi and a wine that’s on the edge of going off, balanced by some toffee and salted caramel ice cream.

The taste builds (some might say improves) on that, and elevates the experience a bit. It’s crisp and a little sharp, very clean. Mostly it presents butterscotch and caramel, toffee, some weak tannins and vanilla, raisins and prunes. One can’t expect too much complexity for a three year old rum, yet what we have here isn’t half bad, and the finish is vibrant, fresh and quite dry, with more of those faintly bitter woody notes leavened with toffee and vanilla – one wonders what this will be like in a further five years, to be honest.

British rum until recently was relegated to supermarket blends, neutral alcohol dumbed down to living room strength, Bacardi lookalikes or rebottled rum from foreign climes, often the Caribbean. But in the last decade, a bunch of New Brit distilleries have popped up over the last decade – the Islay Rum Company, Outlier, Retribution, J. Gow,  Sugar House and others, have all redefined British rum making in this period (in my opinion at least), with small-batch cask-strength releases, fascinating unaged whites, innovative approaches and a desire to see what some tinkering and an attitude can do. 

Ninefold is one of these and they’re just as eager to show they can make some interesting juice, with or without Watson lending a helping paw.  Based on this rum and others I’ve tried, they have a good chance of doing just that. 

(#1077)(85/100) ⭐⭐⭐½

Other notes

New Norfolk Distillery Dormant Star Single Rum (Batch 2)(Tasmania) – Review

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Jun 102024
 

Now here we’re approaching a distillery that moves away somewhat from the east coast of Australia where so many other rum making outfits  are found, and situates itself firmly on the southern island of Tasmania (about which I could tell you plenty historical stuff, but may risk putting you to sleep and so shall desist).

In brief, this distillery, located in New Norfolk (get it?) in the Derwent Valley in southern Tasmania, just NW of Hobart, the capital, is on premises that once housed a hospital and asylum complex. It was established in 2019 by Tarrant Derkson, who decided to make a distillery that focused on rum, after realising there weren’t any such animals around, for reasons rooted in the same history I’ll just touch on here.

Now, from 1839 until 1992, spirit production — primarily whisky, for which there had once been sixteen distilleries — was prohibited in Tasmania, but the ban was eventually repealed. These days there are a few companies making rums, yet, similar to Australia, one gets the impression that in the main they move around gins and whiskies and rum is a sideline. Island Coast, Blackman’s Bay, Deviant Distillery, Knocklofty, Bridport Distilling  are examples, making rum as a reflex nod to rounding out the portfolio rather than a prime focus (I make no judgement on this, it’s just economics and wherewithal, that’s all)

New Norfolk has no time for any of newfangled notions like portfolio diversity and resolutely makes rums, pretty much only rums, and amuse themselves by often using some very intriguing names for them. They currently produce various liqueurs, spiced rums and straightforward rums…but it is the 60% Drone Riot Wild Cane Spirit and the Diablo Robotico 66.6% pure single cask rum which really interest me, quite aside from this one, which is called Dormant Star for reasons that are probably related to it being dormant until released by cracking the bottle and quaffing it (something similar to the way Velier called one line of its rums “Liberation” and gave it the year of bottling not the year of laying it down to age.

Photo (c) New Norfolk Distillery

The website production details are spartan at best but from photos and additional notes of the advent calendar we can infer the following: molasses based with some cane sugar for the ferments, which takes 7-14 days and results in a 12-14% wash which gets run through “Riley” their tame copper pot still, after which it is set to age in American oak for 2+ years.  Now, according to Mrs and Mrs Rum, there is some minor dosage, but I didn’t get a chance to check it and anyway like I said, I tend to reserve judgement on this until I actually try the final product.

The nose is quite interesting: it opens with an initial aroma of dusty drywall, paint, varnish, rubber tyres and new leather upholstery of a car that sat too long in the sun (so maybe there’s an unsupervised house repairman running around the distillery?). This is balanced off by chocolates, nuts, vanilla, cardboard, rye bread, light fruits (papaya, pears, light green grapes, which is pleasant), and treacle over hot fresh pancakes, so there’s quite a bit to parse here.

The taste is a little less complicated. At 47.5% it’s firm and assertive, not particularly sharp, quite soft, a little sweet, and initial flavours are of honey plus fruits – bananas, pears, grapes, and guavas (the white ones), with some green apples providing that slight tart bite to cut the experience. There are also some light caramel and breakfast spices, vanilla and cinnamon, but one has to strain to pick those out and it’s hardly worth trying, as the finish does provide a summary of that as well, and overall it finishes quietly

This is a really nice, easygoing hot weather rum, the sort that’s quite sippable. If I had an issue with it at all it’s that it is too tame, not particularly complex and could showcase a bit more. It’s pleasant without attempting any exceptionalism, and what it succeeds at is not pissing anyone off – there is absolutely nothing wrong with it that a person who likes easier Spanish style rums would find fault with. For those who want something more brawny and uncompromising, this isn’t for you: for everyone else, it’s fine. 

(#1076)(84/100) ⭐⭐⭐½

Other notes

  • From the 2023 Australian Advent Calendar Day 16
  • More details may be added later about the distillery background and production process, as I have some outstanding queries to them.
  • I was told there was some light dosage here but have not confirmed this
  • The five minute video recap is here.

Karu Distillery Outcask Rum (Batch 1)(Australia) – Review

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May 212024
 

It would be easy to think that the Karu Distillery in New South Wales has some connection to South Africa’s karoo, given the gin with the cheetah on the label which the founding Australian couple – Nick and Ally Ayres – have added to their lineup.  You’d be wrong – in point of fact the word karu is of Estonian origin, like Ally Ayres herself, and means “bear,” and was a concept they wanted to embody (it also means “Eye” in Maori).

The distillery is of relatively recent vintage, having been established in 2017: and while in parts of SE Asia it’s almost a cliche that micro distilleries are established by itinerant Frenchmen with a love of wine or cognac, well, in the antipodes one could argue that the equivalent is the husband and wife team, of which he have met several in our sojourns around Australian distilleries.

Nick Ayres (who was in the movie business — he was a grip/ camera rigger/ crane operator, among other hats) and his wife Ally (who hailed from a company accounting background) initially intended to open a bar, but by 2014 they knew that they were more interested in distillation. They spent the next three years puttering around gathering experience and putting together funds and equipment: in 2017 the opened up the Karu distillery and issued their popular Affinity Gin a year later, followed quickly by the full proof Lightning, after which, in 2019 — following a masterclass held by none other than Richard Seale, because of course, it had to be him — they turned their attentions to rum. Needless to say, there were a lot of messy experiments in the skunkworks Ally ran, before the kinks started to be ironed out: this rum is the result.

Using the same Australian-made 600L pot still they call “Calcifer” (which we can only hope is named after Miyazaki’s film) as they do for the gins, but without the reflux (fermentation is two weeks in summer four weeks in winter, using a Caribbean yeast in ex olive and pickle barrels), they set their first rum to age in 2021, in ex-Australian-whisky barrels fragrantly (and with puns fully intended) named Bungholio, Barilyn Monroe, Master Splinter, Barole Caskin, Stavid Attenborough…and, well, you get the point (somebody over there is just full of vim, vinegar and enough sass to stun an elephant, that’s clear – and I want to meet whoever that is). Anyway, what came out in 2023 was the first batch, this one, and they moved so fast that by the end of that year they were already up to Batch #3.

New labelling

Original label. Photo courtesy of Mr. & Mrs. Rum

So there’s the intro, and what we get when all is said and done and distilled and put to sleep with the barrel, is a lightly aged 46% ABV rum that presses some interesting buttons. Take the nose, for example: it’s crisp, medium light, sweet, clean and clear, like the pure water chuckling over the rocks in an outback creek, or a really dry white wine…chardonnay perhaps. Light green grapes, just on this side of sweet, a touch of lemon peel, caramel and chocolate oranges.  A dash of coffee grounds, with some vanilla and fruit going off in the background.

The palate is really no slouch either, and sports a good mouthfeel that encourages one to sip it – not always the case for a rum this young. It tastes of honey and a light tequila, mead, with that light salty-sweet cashew note that so distinguishes that drink. Ripe juicy fruits just bursting out of their skins – mangoes, cashes, cherries, with a dusting of nutmeg and cinnamon, vanilla beans and some strawberry marmalade and custard.  Quite nice. Finish is short and crisp and ends things with the clear snap of a breaking glass rod, without adding anything to the party we have not sensed before.

With all that assailing the nose and the tongue and wafting back up on the fading close, it suggests not only an undiscovered steal but a veritable diamond in the rough, a sort of “where was this all my life?” vibe.  Yeah…but no. Not quite. The youth of the rum is still evident in a slight rough sharpness to the way it initially assails, however well it smoothens out afterwards. The aromas and tastes are there, yet don’t flow smoothly, don’t do the tango together in harmony – stuff gets getting mixed up and the steps falter and it doesn’t all come together in a cohesive whole.  On those levels it stumbles and this makes the entire experience less.

Don’t get me wrong, for a first effort — no other rums seem to have ever been made before this one — it’s an impressive release. The swath of prizes it won are a testament to how much judges vibrated to its frequency. Speaking for myself, however, I think it could still do with some tweaking, some strengthening, some more development: and maybe the best is yet to come in one of the subsequent releases, which, hopefully, we will be fortunate to enjoy as well.

(#1072)(83/100) ⭐⭐⭐½

Other notes

  • From the 2023 advent calendar Day 12
  • Outturn unknown
  • In six years of operation, the company has been awarded some 100 medals including a Platinum Medal at the Las Vegas Global Spirits Awards 2023 and a High Silver 93 Points in IWSC 2023, as well as an innovation award

Helios Distillery “Teeda” Blended Japanese Rum – Review

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May 142024
 

Although of late I have been unable to source many rums from Japan, one company’s juice does make it over to Calgary, and that’s the Helios Distillery’s “Teeda” brand. So far neither the 5YO nor the white are to be found here (though both have been reviewed in these pages based on their coming out party in Paris a few years ago); however, we have seen the amazing 21 YO, and the rather deceptive, blended “standard strength” rum which we are looking at today.

For the benefit of those who want to know more about Helios, it is arguably the oldest rum making distillery in Japan, having been operational since 1961. Then, it was called Taiyou, and made cheap rum blends from sugar cane, both to sell to the occupying American forces, and to save rice for food and sake production. In the decades since, they’ve branched out — and aside from beers and awamori, for which they are better known in Japan, rums continue to make up a good portion of the portfolio.

The dark-yellow coloured blended rum (it’s just called “Teeda Japanese Rum” on the label) is an interesting piece of work. For one, it doesn’t present as any kind of special, and has no fancy advertising flourishes to hit you over the head with its awesomeness. It’s 40% ABV and doesn’t even bother to tell you how old it is. In the west that would be called indifference: in Japan it’s a marketing strategy. Because the rum is actually an agricole-style rum, made from cane juice. It’s made on a pot still.  It’s aged a minimum of three years in American oak. These are not the sort of stats to excite yawns these days.

Nor should they, because the rum is quietly excellent (and this comes from a guy who’s tried the whole range and liked quite a few). Just look at how it opens when you smell it.  You get tart fleshy fruits — apricots, ripe mangoes, ginnips and soursop — mixing it up with the sourness of a seriously tasty ashlyan-foo, ripe red grapes, and a touch of rotting oranges. Oh and there’s bananas, lychees, and even (get this!) some freshly peeled potatoes and dark rye bread. One may not recognize all the scents that come wafting out of the glass, but there’s no denying there’s quite a bit of originality here.

And it also develops well on the palate. It does this by never straying too far from what we might call a “rummy” profile. It’s slightly sweet and the ex-bourbon barrels in which it was aged provide the requisite backbone of vanilla, leather, and light molasses and tannins. Here the sour notes from the nose have been dialled down, to be replaced with a mildly funky note, some tart fruits (strawberries, orange peel), honey and a nice mild cane sap of the sort you get when you split a stalk of sugar cane with your teeth (and I should know). The finish isn’t all that long lasting or intense, just flavourful and pleasant and channels most of what has been described above – it’s the most forgettable part of the rum

Overall, I think this is one of the most original and interesting young rums I’ve tried in a long while, excluding the unaged white brawlers with which I wrestle quite often. It shows the benefits of a fermentation- and still-based approach to rum making, as opposed to the Spanish style of light-off-the-column-still, barrel-influenced rons. Those are good for what they are and of course have their adherents (especially in their countries of origin) – I just don’t find them quite as interesting, as representative of their lands.

The fact that the Teeda Blended Rum presents so well even with so few years of ageing, builds a head of steam to finish in such style, suggests there is a sweet spot where the rambunctiousness of youth intersects perfectly with a little of the wisdom of age. Neither aspect is completely eliminated here, and with this rum, I would suggest that Helios found a nice middle in which to showcase both. What a lovely, unassuming and understated  rum it is indeed.

(#1071)(85/100) ⭐⭐⭐½

Other Notes

  • Accompanying 5-Minute Video Review
  • Both this rum and the 21 YO remain available in Canada. For some reason the White and the 5YO never got imported.
  • The colouring of the rum and the printed-on bottle make the label very hard to take pictures of. The back blurb is just marketing stuff and does not say anything useful about the rum itself. The front is pretty minimal.

Boatrocker Brewers & Distillers Double Barrel Australian Rum (Batch #4) – Review

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May 072024
 

We met this distillery before, last time we had an advent calendar: back then they were presenting Batch #3 of their double barrel rum, and now here we have the next iteration, the Batch #4.

You can read a more extended company bio below this review, so let’s skip right to the rum itself, for which the production process is the same as before. A primary ferment uses a yeast originally from Jamaica; a dunder/muck pit (also not mentioned on the site) provides cultured bacteria, and wild yeast is from the local area, all which is continually evolving as they add fresh dunder at the end of each rum run to boost the ester count. How long the fermentation goes on for is unknown, but once this process is complete, the rum distillation is done using the their 450 litre hybrid pot still (with two ten-plate columns) and engaging just the first column and five plates – the juice comes off the still at around 58% ABV, and set to age for about two years in first-use bourbon barrels imported from the USA, with a further year in high-char (#3) American oak barrels. Bottling is done after dilution to 45% ABV, and there you have it. New rum. Made just like the old rum.

Let’s start with the nose. Some of the same richness of aroma attended the first sniff, though here, instead of leading with the wine profile, what I got was more of a spice forward smell: vanilla, cinnamon, cardamom, a trace of nutmeg. It was also slightly more woody, had some sawdust notes, and gradually showed off warm pastries dusted with icing sugar fresh out of the oven. Cherries in sweet syrup, black grapes, raisins, bitter chocolate, and even a touch of ice cream, finished things off, so on that score, it compared well with B#3..except for one thing: somehow, it was not as richly pungent, or as intense as I recalled.

The taste there is something of the same issue I had had before: it was thinner and, in fact, here it almost seemed snide, a trifle bitchy.  There were fruits, vanilla, chocolate oranges, some crushed almonds, molasses and touch of citrus. But it was all something of a disorganised mishmash – the nose really had more elegance than what the palate was demonstrating. After trying it a few times I noticed cashews, honey and bitter chocolate (again), and the spiced pungency of a German glühwein on a particularly cold winter day in the Weihnachtsmarkt. And lastly, something that would make Mrs. Caner swoon if she sensed it, the aromatic hint of a brand new soft leather purse (the expensive kind). The finish was short and none too demonstrative, being content to repeat these notes – rather fewer of them, in fact – and letting the whole thing expire without fuss or memory.

(c) Boatrocker Distillery, picture from their website

Surprisingly, I was less impressed this go-around than I had been with the previous iteration, although since my other sample remains in Germany I could not compare them directly (but I have extensive files, so…). Very much like before, I enjoyed the nose the most, with a gradually decreasing appreciation for the stages after that. Part of it is simply the integration, the way the components all came together…or didn’t. It seemed there were a lot of interesting pieces on display – fruits, woody tannins, spices, sweet, a touch of sour – but somehow they had a failure to communicate. With Batch #3 I suggested it was something of a work in progress with room for improvement to realise its potential.  The jury remains out on that, especially with respect to this one.

(#1070)(80/100) ⭐⭐⭐

Company notes (from Review #905)

The distillery and brewery called Boatrocker (with what I am sure is representative of a tongue-in-cheek sense of humour shared by many Aussies) is another small family-run outfit located in Melbourne, a mere 50km or so north of JimmyRum. It was officially founded in 2009, and like many other such small enterprises I’ve written about, their genesis is far older: in this case, in the 1980s, when the (then teenaged) founder, Matt Houghton, was enthused by the Michael Jackson (no, not that Michael Jackson) show “The Beer Hunter” – this led to a lifelong love of beer, homebrewing, studies of the subject in University, and even gypsy brewing after graduation, which he and his wife Andrea did while saving pennies for a “real” brewery.  In 2012 they acquired property, plant and equipment (as the bean counters like to say), and established their first barrel room and cellar door, all to do with beer.

They soon gained an enthusiastic following and a good reputation for their beers, but where’s the rum, you ask. Well, that’s where things get a little murky and several sources have to be consulted over and above the company webpage. In short, in 2017 Boatrocker merged with a Western Australian gin-and-vodka distillery called Hippocampus — the investing owner of that distillery had taken a 33% share in Boatrocker in 2015 — uprooted that company’s hybrid still “Kylie” and moved lock stock and barrels to Melbourne.  This is what is making all the distilled spirits in Boatrocker now, though I get the impression that a separate team is involved. They produce gin (several varieties, of course), whiskey, vodka and two rums (one is spiced).  Oddly, there’s no unaged white in the portfolio, but perhaps they made enough money off of existing spirits, so that the need to have a white cane spirit was not seen to be as important. On the other hand, rum may not seem to be the main attraction of the company so perhaps that explains it.

Other notes

  • From the 2023 Australian Advent Calendar, Day 3

Wild River Mountain Distillery 3YO Australian Rum – Review

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Apr 232024
 

That we get as many interesting rums out of Australia as we do is some kind of miracle. A lot of the current crop of micro-distilleries that have emerged in the last decade have to jump through ten different kind of hoops just to get off the ground, obtain the plant and pay their way while stuff is being made, and that almost presupposes that juice has to be made fast and quick.  Some manage to survive the lean early years, almost all diversify, and others try to put something unique on the table. 

A good example of all of this is the Wild River Mountain Distillery, located in the far north of Queensland in the Atherton Tablelands (rum distilleries Devil’s Thumb, Mt. Uncle and Bingil Bay are neighbours). Looking at their portfolio, there are 16 products being made: a vodka, a liqueur, 4 rums, 4 whiskies and 6 gins. Somebody is making sure all the bases are covered, and since there’s a fair amount of medals attending these, one can assume they’re not going out of business any time soon.

That said, the distillery, established in 2017 by the Wes Marks and his wife Amy, clearly is whisky-centric in its approach, and that’s where the enthusiasm lies: many years of experimentation (I like to think of it as taking place in a home-brewing and moonshine-type setup) to make a genuine Australian whisky and a Tennessee style hooch from local maize, predated the establishment of the formal operation. Brewing, yeast, fermentation, still-making and all sorts of other tinkering are part of this distillery’s DNA, and while rums are being made and the ever-present gins are there, it’s more like they are there for sustaining capital and cash flow than a passion in and of themselves.

Picture (c) Wild River Distillery

The rum under review today is a straightforward aged expression, and looking at the stats, it completely straightforward without any frippery: molasses-based using their signature yeast (duration not given), spring water, run through a pot still (size not known) and then set to age in ex-Bourbon barrels for about three years before being bottled at 46% — the strongest rum they currently make. 

The nose is generally workmanlike and doesn’t stray too far from what’s expected. There are traces of vanilla, very ripe, squishy oranges and citrus peel, honey drizzled over nearly burnt toast, the salt of ripe cashews, and some sweet, which is almost – but not quite – like the syrup in the jar after the cherries have been taken out. Plus a banana or two, maybe an unripe apricot for kick. This sounds like a fair bit, but when you have to take the better part of an hour to nail it down, maybe not so much.

The palate, in contrast, is much nicer, with a good mouthfeel that is solid and tawny and honey-like, offset by some tart fruits, unsweetened yoghurt, cinnamon and a touch of coffee grounds. It’s not precisely sweet, but the heaviness of the way it samples gives that impression, which is a good thing; and the finish, while short, does channel and sum up most of what has gone before quite well…without, however, making an emphatic statement for itself.

That last point is key. It’s a rum, it’s decently made, it’s tasty — but somehow finishes as a less than impressive dram. There’s little that’s new, original or exciting here, and reminds me of the straightforward (and sometimes indifferent) American rums I keep running into, where so-so efforts that do the job are made, yet which lack a sense of real passion and verve, the marks of distillers committed to this product line. Oh sure, it’ll liven up and  give the alcohol jolt to a cocktail, but at the end, this is the sort of rum you shrug at, and reflect that it channels about as much real character as parking lot with two cars in it.

(#1068)(75/100) ⭐⭐½

Other notes

  • From the 2023 Australian Advent Calendar, Day 8
  • Irrespective of this middling review, if you look at their instagram feed you’d see that they sure seem to have a lot of fun over there. I can think of worse places to work.

Retribution Distillers 2 YO (So far) Aged Rum – Review

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Mar 292024
 

It’s not often that a rum aged just a few years that remains in development is as good or better than its own unaged white predecessor, but somehow, Retribution from the UK has done a fair dinkum job of it. Their white rum was unpretentious, eager to please and a decent drink that did not try to rearrange your innards (as so many feral whites try to do), and I quite liked it.  Its slightly aged cousin is just a smidgen better, and it still isn’t finished or in open release yet.

Retribution is a small distillery in Frome (a town in Somerset county, in the south west of the  UK) that was started relatively recently in 2019, by a brewer named Richard Lock, who wanted to go beyond the suds he had been making to that point. Something of an auto-didact, he took courses in brewing and distilling at the Herriot-Watt University, and eventually switched over to a distilling operation. He then proceeded to issue a gin as his first product before branching out to whisky and rum. The latter (as of 2024) sports three editions: the white, a spiced and a-still-in-the-barrel aged rum, all made in relatively small quantities for now – it is this last we’re looking at today.

Technical details are the same as for the white rum: the molasses based wash is fermented between one and two weeks using a French sparkling wine yeast; double distillation through the two pot stills — first the one named “Big” (recent acquisition, 1800L) for the stripping run, and then a spirit run through “Little” (400L) — which results in an 80% ABV distillate that was then put to age in ex bourbon barrels in 2021, and diluted down to 44% for a sample exhibit. No additives, or other mucking about, of course, that goes without saying.

Even with the knowledge that this was a work in progress at the time it was tried, I think it was and remains a pretty nifty product. The nose had a nice, crisp citrus-y tang to it, which went well with hot pastries, caramel and vanilla. Oh but it doesn’t stop there: brine, olive oil, steamed cabbages and crisp tom yum soup notes proliferate, before swiftly receding, to be replaced by a more fruity and balanced profile – cherries, mangoes, ripe apples – some 7-up, cloves and greek yoghurt. Not too shabby for something this young and one can only wonder what it would be like were it stronger.

The ABV is more of an issue on the palate, where many rums with good aromas falter. For now, what is tasted is pretty good: the citrus through-line remains, showcasing lemongrass, lime leaves and zest; it is accompanied by unsweetened laban, olive oil, a light briny touch and black rye bread with sour cream and salt (a weird combo, I’ll grant you). Coriander, coconut milk, sour and hot vegetable soup, bitter strong chocolate, toffee, some herbs and soya complete the profile for me, and the finish pretty much sums up everything rather quickly before disappearing.

This is a rum that was brought to the 2023 TWE Rum Show in London for evaluation, and Richard gave me some to try as I was perambulating for two days straight in the most exciting room in the joint.3 I thought it was really quite something, and while it clearly needed some more time to come to a better fruition, even as it was there was little to complain about (Alex Sandhu, in his excellent bio of the company, made a similar point in his review of the still strength sample). The rum will be issued formally in mid 2024 as part of a subscription-based Rum Club release Cask #001, and I hope that it sells well and makes it possible for there to be others of higher and age and even better quality, to come. This one is a really good start.

(#1066)(85/100) ⭐⭐⭐½

 

Other notes

  • The question is, why review something not on the market? Whatever comes out the other end in 2024 will surely be different since it’s had another year (at least) of ageing. But it’s actually not the first time I’ve done this: Helios’s Teeda 21 YO Japanese rum was based on an unreleased sample, and so was Mia’s 2018 rum from Vietnam, and there are a few others. I think there are simply some cases where a little pre-release hype and banging of the drum is justified and that’s especially so for micro-distilleries.
  • The logo of the company references the owner’s maritime background and the ship-in-a-bottle models.

San Juan Artisan Distillers Ron Pepón Añejo Puerto Rican Rum – Review

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Mar 102024
 

The stats by themselves are enough to make a committed rum geek shed a happy tear. It’s from a new distillery in the Caribbean, committed to making artisanal rum from sugar cane it grows itself. It’s pot still distillation: and not just any pot stills, but the charentais cognac stills that Moet Hennesy sold after abandoning their grandiose project to make rums in Trinidad with the aborted Ten Cane brand. Cane juice agricole style rums. Ageing in ex Bourbon casks for between two and three years. 43% ABV, so more than standard proof. No additives. I mean, you read all that, and how can you not be enthused? This is the horse on which French islands and Asian micro-distilleries have ridden to fame and fortune.

And yet, San Juan Artisanal’s Ron Pepón Añejo, Puerto Rico’s first agricole style cane juice rum, is somewhat of a letdown, presenting a lacklustre sort of profile that’s too shy to appeal to the geek squad, not distinctive enough to make it with the cocktail crowd and a hard sell to the majority of drinkers who have quite different ideas as to how both an agricola or a Latin style rum should taste. At best one can say it’s a decent enough starter-kit rum for those who want to dip their toes into cane juice rum (or ron) waters without being challenged by something as off the reservation as, oh, the Sajous. That’s not exactly a ringing endorsement

Consider the profile: the nose opens with vanilla, some watery but piquant fruits (pears, watermelon, overripe Thai mangoes), plus unsweetened yoghurt, some salt and pepper. One can discern dates, some figs and a faint metallic iodine and herbal tincture, but let’s be honest, it’s slim pickings to smell. The aromas are faint and very light, lacking some of the crisp assertiveness of an unaged agricole while not being aged enough to get any kind of real boost from the barrels.

This same issue is more noticeable when sipped. There really is not a whole lot going on here, even after one senses vanilla, cinnamon, bitter coffee grounds, mixed in with brine, olives, some iodine, figs and sweet smoky paprika. It’s not that there isn’t something there, it’s just too subtle to make a statement fort itself, and the finish is just disappointing, even if it does lead to a slightly more vegetal, sweet and vanilla lading close. It’s too short and too light, like Bacardis from the old days, which revelled in their anonymity as if it were a badge of honour.

It gives me no real pleasure to mark down a rum made by a bunch of people who work with passion, created a distillery from scratch, and seem to have really tried to come up with something new and interesting (see bio below). And I’m not the only one: a couple of years back LifoAccountant’s observations on the /r/rum subreddit bemoaned several of the same points I do here, and he gave it a rather sub-par 4/10. Almost no other non-marketing reviews exist, so of course there may be others who take the opposite view, that the rum is excellent, and I completely respect that. I just haven’t found any.

Anyway: for now, for me, it’s not good enough to shower it with encomiums. If it’s any consolation, I think any small new distillery that has such interesting equipment and source material and desire to go places, can’t help but succeed in the long term…and so I would chalk this one up to them still finding their rum legs. Because I don’t think they’ll stay in the kiddie pool for long — there’s too much going for them, for me to define or dismiss the entire brand because of one lone rum in their stable for which I didn’t care overmuch. 

(#1062)(78/100) ⭐⭐⭐

Company Bio

San Juan Artisan Distillers is one of the new wave of Puerto Rican companies that seeks to muscle in on the long held territory of the mastodons of that island’s rum scene: Bacardi and Serralles. And while others have mostly gone from rum drinking to starting a distillery, a far more economic rationale was the inception of Pepe Álvarez’s project – his landscape and grass business went belly up when the recession of 2008 hit, coupled with US tax incentives for establishing businesses in PR expiring.

Since he was clearly too young to retire, Álvarez looked around and realized that his experience with grass and a 14 acre farm that had been acquired in 1991 which had grown to about 70 acres by now, offered an opportunity to bootstrap both into something unique to the island: rum made directly from sugar cane juice, not molasses. Starting the new company around 2012. he managed to find an investment from the Puerto Rican government, which paid for the irrigation system, tilling equipment, sugarcane seeds and the purchase of the mill. In so doing Alvarez sourced a German made Arnold Holstein pot still, and when the two charentais pot stills from Trinidad became available after Moet Hennessy pulled out of the Ten Cane project, he snapped those up too, and to back them up, he started his own cane fields, since commercial sugar cane growing in the island was a discontinued industry. 

And this wasn’t all: his son Jose joined the company after getting his civil engineering degree, and Luis Planas the former master blender of Bacardi (now working for Ron de Barrellito) was asked to consult. As if that kind of horsepower was not enough, Frank Ward (ex-Managing Director at Mount Gay) provided advice on consult.

Initially the idea was to produce an agricola-style series of rums, to be released around 2017, at which point Hurricane Maria decided to derail that plan, demolished all the cane fields and left the island without power for almost a year. Undeterred, Alvarez used stocks he sourced from the Dominican Republic to make a series of fruit-infused rums with the brand name of “Tresclavos” (which, for those with memories of 1423’s unfortunately named sub-brand is not a combination of “Tres” and “esclavos” but “tres clavos” — ‘three nails’). These were well received and have become island staples, which allowed the fledgling company to weather the destruction of the fields so well that small batches of the new Ron Pepon were ready to go by 2018 with other stocks being laid down to age. 

The global pandemic impacted the company as much as any other but has managed to come out the other side, and in 2022 had both an unaged white rum and a 30-month or so aged variant to present, which started selling stateside and appearing in Europe. So far the brand is not a huge seller or a famed name, but its reputation is starting to be known. 

The place is experiencing growth — they now employ a staff of about six, built a visitor’s centre, have those amazing pot stills, still make only cane juice rum and various personages give them visibility (my friends from the Rumcast interviewed them in October 2022 as part of their Puerto Rican distillery roundup); and there have been several new stories abut them. It’s just a matter of time before they attain greater visibility and greater fame, and expand that series of rums they make. It’ll be worth waiting for, I think.

Other notes

  • “Pepón” stands for “Old Pepe” and is a nod to Alvarez’s father, also named Pepe.
  • My thanks to Jazz and Indy Anand of Skylark in London, in whose convivial company I tried this rum after filching it from their stocks. I don’t have “crash and pass out under the sink” privileges in Indy’s place: however, free access to the shelves of rum in every room more than makes up for that. Thanks and kudos as always, guys.

Mad Monkey Distillery Pure Single Rum “Tawny Cask” Batch #2 (Australia) – Review

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Feb 272024
 

One thing I have always enjoyed about the Australian distilleries (aside from their cool origin stories) is the irreverent naming. While many are completely straightforward owners’ or geographical names, there are some that enjoy a cheeky wink too, like Brix, Tin Shed, Boatrocker, Red Hen, Jimmy Rum or Winding Road. And of course there are those that take it even further, with names as evocative as Devil’s Thumb, Hoochery, Hippocampus…or Mad Monkey, the subject of today’s review.

Below this quick review is a more in depth company backgrounder: for now, what do we have in the glass? The tech sheet is as follows: molasses sourced from New South Wales, deriving from sugarcane farmed in the Condong, Broadwater, and Harwood villages and their associated sugar mills, all founded in the late 1800s; fermentation time is nine days at a peak of 26°, utilising a wild yeast and ale yeast blend (some bacteria coming from dunder), then run through the 500L pot still, and set to age in an ex-Seppeltsfield port cask for 30 months, with the first year upstairs on the mezzanine floor (more sunshine), thereafter on the distillery floor. It’s then diluted down to 44% ABV and that gives enough to fill 163 70cl bottles (which suggests small cask, not a full sized one).

Keeping it short, the nose first: it immediately provides oily, sweet, honey-like aromas, into which one can detect ripe yellow mangoes, orange juice, wasabi and even some sushi drizzled with lemon juice and sweet soya…which, admittedly, is quite an opener. It also channels some new leather furniture freshly unwrapped out of plastic, prunes, some ginger and coffee grounds, and has a crisp sort of sweetness to it that after a few minutes kind of dissipates into something thinner, and sharper.

And the taste, my, that’s lovely! Caramel, bonbons, bourbon, leather, smoke, prunes and dark unsweetened chocolate meld well together with a texture that isn’t too aggressive (the 44% is a good choice for this). Occasional rough patches and some sharpness don’t detract, really – it’s what one can expect from a fast-aged young rum from a smallish cask. Anyway, there are hints of stewed apples, molasses, licorice, honey, peaches in syrup and an overall depth of sensation and flavour that are really quite good. Even the finish is no slouch – it’s short but very aromatic, with closing notes of raspberry jam, honey and burnt brown sugar.

This is a product that is solidly, traditionally, “rummy” – it wouldn’t be out of place being drunk out of plastic tumblers, chased with coconut water, while dominos are being smashed down on a plywood table in Tiger Bay or Trenchtown. It channels a nice mix of Demerara rums and Latin type rons, combining some lighter notes with heavier, duskier ones that lend a tasty counterpoint. It’s perhaps too much to ask for serious complexity and exquisitely aged quality in a rum less than three years old – the roughness and occasional snide spiciness of the palate, and the rapid fall-off of the nose all show this – yet overall, there’s something pretty good here, and you can see this is an outfit that isn’t mucking around. 

Converted to US$ this is a hundred buck rum (Australian spirits taxes are extortionate) and that’s a lot to ask for not only a newcomer without a track record, but a young newcomer. Australians, lacking something of the international choice we take for granted, may think otherwise. Rightly so, in my opinion, because from where I’m sitting, this young rum is pointing to some serious sh*t coming our way from that distillery in another five years, and rummies Down Under probably know that way ahead of us, and are stocking up.

(#1060)(84/100) ⭐⭐⭐½

Photo (c) Mad Monkey Distillery, from their website

Company Background

The distillery, located in the southern city of Adelaide was envisioned in 2018 by two amateur distillers (the unkind would say ‘moonshiners’) named Scott McCarthy and Alec McDowall (who now refer to themselves as the original addled simians, or “Crooked Finger” and “Red Beard” depending on the time of day); they met at a distilling conference at Seppeltsfield (Scott worked as a brand ambassador for Seppeltsfield Road Distillers), compared notes, and bonded over what the storyteller in me supposes is several bottles of unspeakably vile hooch and all sorts of intoxicated plans that normal people forget the next morning. Two years later, having sobered up, regained their sight and become business partners, they opened Mad Monkey Distillery in the industrial area of the city, in an old unused warehouse office. There they brought their hybrid 500L still called “Albert”, festooned their cellar door garden with a lawn, tiki huts, a wood-oven pizza van, and not being happy with all that, added an orchard and a beehive just because, well, they could. Then they got to work, all the while keeping their day jobs.

Initially they produced the usual “cane spirit” which is what rum under two years old is generally called, and have now taken that to the next level by infusing such distillates with fruits from their orchard and even using the pollinating bees from the apiary to develop yeast strains of their own – clearly, everything on the premises has to earn its keep. For the most part they stayed resolutely local, marketing their rums around the city, and have only slowly begun expanding outside these environs. During COVID shutdowns, they took advantage of the lull to set down a more consistent barrel ageing program and by 2022 and 2023 had the requisite two years of ageing in some of their barrels, enough to begin selling “rum” instead of the unaged stuff. By this time (2022) they had become successful enough to take a deep breath and quit the rat race, and have devoted themselves full time to the distillery: they have called it the first dedicated rum distillery in Adelaide, a claim which is likely true, since they don’t really make anything else, unlike the kitchen-sink ethos of many others in the joint. That sure impresses me, given the economics of their chosen field.

Other notes

  • From the 2023 Australian Advent Calendar, Day 6. This is Batch #2 from 2021. Batch #1 was introduced in 2022, I think
  • The use of a distinctive bottle shape is pretty cool. Kind of makes the rum stand out on a shelf. It was also deliberately chosen (the supplier calls the style “pirate”) to stand out, since at the time of selection, the majority of bottles holding Australian spirits were the cheapest available, making for a bland and uniform look that MM wanted to avoid.
  • Seppeltsfield is a winery just NE of Adelaide. “Tawny” is a fortified port wine they make.
  • When I asked about the distillery name, Alex responded “Mad Monkey came from my long want to name a business after something Monkey related, (Monki has long been a handle of mine) and the Mad bit is coined to the wild black magic type fermentation of rum!” Can’t argue with that logic.
  • The form of the logo is similar to both the Leipzig Trade Fair in Germany and Matugga rums. I guess there are only so many ways to artistically render two “M”s.
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