Outlier Distilling Co. “Hoolie” Unaged White Rum – Review

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Jul 282023
 

You can bet your bottom dollar that every review or writeup about the cannily named Outlier Distilling Company will find some way to mention that it’s not in the Caribbean (see?) but somewhere strange off the beaten track – the Isle of Man in this case – and has a name that is completely appropriate to what it is. And without doubt, most will also note that the founders, Rick Dacey and Ian Warborn-Jones, set up shop in a small milking shed in a farm there, because, y’know, stuff like this just writes itself and it would be criminal to leave it out.

Outlier is another recently-established (and very tiny) British craft distillery, already making waves in the local rum world; it joins other new UK-based rum-making companies like Ninefold, Islay Rum Co, Sugar House, Retribution and J. Gow which are showing that good rum doesn’t have a nationality and can be well-made in places that don’t immediately spring to mind when considering the spirit. It was founded in November 2019: they boys set up shop in the aforementioned milking shed (one assumes the cows were long gone by this time, otherwise they might have redefined Manx terroire right there) with a small wood-fired 160-litre hybrid still, and established their credentials and their philosophy right away, by issuing an instantly-sold-out elderberry- and blackberry-based schnapps called “Hedge Fund” and a 55% rum they called “Pudtroleum” for the 2020 Christmas season (that they were able to do so in the middle of a global pandemic and lockdown is no mean feat).

By 2022 the still had been pretty much run in and the kinks worked out, and they released their next rum, the mild mannered 41% “Hoolie” – it’s a slang term meaning a high wind or a blustery day, as in “It’s blowing a hoolie,” which is something of a backhanded homage to their island, where such blows are constant. They ferment their molasses-based wash using local yeast for anything up to two weeks depending on the weather, then run it through their still twice, and reduce the resultant spirit down to a manageable strength. 

41% was chosen so as to allow for easier acceptance and there’s no ageing here, it’s a white rum straight off the still. In the hands of a someone still using training wheels this could result in a hot mess of keck, but here what we get is quite an interesting, tasty little rumlet, which starts right off  by channelling crisp aromas of flowers, cucumbers in sweet balsamic vinegar, soya sauce, brine, olives, figs and sugar water (and all that in the first thirty seconds).  The fresh cleanliness of the smell hints pleasingly at a cane juice rum, and throughout it remains soft, presenting light fruity notes – apricots, grapes, overripe apples, and even a touch of candy floss.

To taste, also very easy drinking.  It’s light and creamy, sweet, dusty and watery (which at first I regarded with some dismay, fearing a dilution of taste), but then it finds its legs as it opens up and more muscular aspects emerge (and that’s saying something, given it’s a relatively mild strength).  White fruits, guavas, lychees, melons, papaya, a touch of citrus for bite and some fanta and sprite to smoothen that out.  Marshmallows, slightly singed, and again, that candy floss element. The finish is short and breathy, mostly of cheesecake, marshmallows and citrus, and it’s gone too fast, which is a shame.

Naming this rum ‘Hoolie’ is an odd choice, I thought, given what it supposedly represents; and the rum is hardly a tempest, more a sprightly autumn blow that heralds the approach of colder weather, without actually being a wintry gale itself. Never mind, though: what I like about it is the integration of the various elements and how tasty they are: the rum samples like a cross between a beefed up Riesling and a mild unaged agricole, producing an off the wall love child that succeeds swimmingly by not trying to be too much to all people. The Hoolie makes a nice little daiquiri, and indeed, much of the company’s efforts surrounding its promotion have involved cocktail circuit demos and bar popups (it is a component in Trailer Happiness’s featured zombie blend, for example) – it is not made to be a premium sipper, and doesn’t pretend to be one.

Just as the Australians a world away are doing, the new crop of British distilling entrepreneurs who have sprung up in the last decade are eschewing mass-market sales and redefining small-scale quality rum in their own way, while never losing sight of the spirit’s basic DNA. What Outlier has done is rejig the pieces and the techniques they are using to make rum, just a bit, and here have succeeded in making quite an interesting and tasty rum that speaks well for their abilities. Better yet, the stuff that came after this rum is even better: for now, though, I’ll just leave you with my appreciation for the Hoolie’s succulent charms, and save other reviews from the brand’s expanding portfolio for the future.

(#1013)(83/100) ⭐⭐⭐½

Other notes

  • Neither of the two founders is actually from the Isle of Man: both now call it home
  • The two heads on the label channelling Aeolus and blowing wind, are caricatures of Rich and Ian. 
  • Label design is, in a nice touch, actually credited for once: to Meg ‘Stedhead’ Hindley.

DDL Diamond Reserve 151 Overproof White Rum – Review

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Jul 252023
 

Sometimes I get the uneasy impression that slowly the 151s are fading from common collective rumconsciousness. These long-lived, much-used and oft-feared high proof rums – bottled at what was for years almost the standard for really strong rums (75.5%) and outdone only by a few – were once the kings of the stronger drinks mixes (like the B-52 and the Zombie for example), and many cocktails called for them by number, not name or brand. Yet in my lifetime, we have seen more and more strong rums at high proof invading the market, and even some regular blends are inching closer to – if not past – 70% (and if you doubt this, feel free to consult the list of Strongest Rums in the World), so it’s no surprise that it’s been occasionally bruited about that 151s have lost some shine and may be on their way out. 

Yet the 151s cheerfully persist and continue to get made, and one of the reasons why is probably the amount of cocktails that call for them (as ingredients or floats), which traditionalists are loath to mess with. Many companies around the world continue to make them, and one of the brands that has stuck with it is Diamond Distillers out of Guyana — the source of many other brands’ stocks for their 151s — which has something of a love-hate relationship with the spirit: sometimes years it’s easy to find and sometimes you’ll search long and hard without success. Fortunately, it always comes back. 

The Diamond range of rums from DDL is their entry level blended rum collection: rubbing shoulders with the standard white, gold and dark are three additional variations at 75.5% – the puncheon, the dark overproof and the white overproof. The puncheon and the white seem to be the same product (French savalle still, 6 months’ ageing and filtration to white) and possibly named for differing markets; while the dark is somewhat more interesting, sporting 1-2 years’ age on a blend of Enmore, PM and French savalle distillate.

My own preference for the dark’s intriguing makeup aside, it was the white that I was handed, and that’s what we’re looking at.  And indeed, it’s not a bad rum, at first blush.  Nosing it reveals a profile nowhere near as “throwaway cheap” as many other brands are wont to make – it starts off with hot notes of alcohol, quickly burning off, leaving clean aromas of nuts, almonds, flowers and strawberries, with vanilla and coconut shavings, and a weird faint background of earth and wet leaves. Nothing too complex, but nothing to throw down the sink either. Like with the Sunset Very Strong, there’s more here than initially seems to be the case.

This is also evident when (very carefully) tasting it. It has a sharp yet very solid series of simple and quite powerful tastes: cherries, unripe mangoes, light flowers, icing sugar, vanilla and not a whole lot else.  Very strong on the attack, of course, but bearable, with a long and epic finish that unfortunately doesn’t present a whole lot but is content to just recap the preceding without adding any flourishes of its own. Like I said – nothing spectacular here, just solid workmanship.

Since there are several affordable rums we all have access to these days which are more emphatic, individualistic and close to this in strength (the Jamaicans come to mind, no surprise), the question arises whether a 151 with a profile so relatively straightforward serves any real purpose any longer, outside its core cocktail making base (and brainless college students who want to get loaded fast). They are not all that easy to make well at scale, lots of competition is out there, and getting them on board a flight (especially in the US) is a real pain. It’s no surprise they are not as common as they once were, and while they’re not impossible to find, it is becoming difficult to locate them on physical store shelves. Bacardi got out of the game in 2016 entirely (too many lawsuits), yet one can still find DDL, Lamb’s, Goslings, Don Q, Lemon Hart, Cruzan, Tilambic, Takamaka Bay and several others with a little searching (mostly from online shops), and even Habitation Velier paid tribute to the type by issuing one of its own. So not quite ready to be counted out just yet.

Where does this one land, then?

All in all, it’s very much like a full proof entry level rum with some rough edges and too little ageing, which I say from the perspective of one who tastes many cask strength rums on a regular basis and therefore has no particular issue nowadays with the proof point when trying it neat. There are more tastes than one initially expects, which is welcome, and if it is too simple and uncomplicated for serious appreciation, well, at least it leaves its heart out there on the table and doesn’t hold anything back. What you are getting is a very young, uncomplicated, filtered, high proof white rum which can’t class with an equivalent agricole (for how could it?) but which nevertheless gives a good account of itself and seeks only to do what it was made for: to spruce up some dynamite cocktails and to give you a seriously good drunk, seriously fast, and maybe both at the same time. Fine by me.

(#1012)(76/100)

Other notes

  • For those with a historical bent, there’s a small history of the 151s available to provide more backstory and detail than this review would allow for.
  • This rum intrigued me enough that I’m scouting out the Dark Overproof now.
  • My sincere appreciation to Indy Anand of Skylark and Ben Booth of Tamosi, in whose pleasant, ribald and laughter-filled company I sampled this one (it came from Indy’s stocks, which meant it was fair game for all of us).
  • It’s interesting how things change: back in 2010 when I wrote the humorous Bacardi 151 review, 75.5% was a breathtaking and titanic proof point, and a rum issued like that was regarded with near awe, sipped with trembling care. Nowadays a rum sporting such an ABV is regarded with caution, yes, but it would not be considered strange, or even particularly unusual.

HSE ‘La Belle Heure Titouan Lamazou’ 2021 Rhum Agricole Blanc – Review

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Jul 192023
 

HSE – or Habitation Saint Etienne – is a small distillery on Martinique whose products I dally with on and off like a lovelorn swain who can’t make up his mind. They have all the usual products attendant upon Martinique’s distilling scene: unaged blancs, aged agricoles of various years with a finish or special barrrel ageing thrown in here or there, the occasional millesime, indie bottlers’ outputs and even a parcellaire or two for those who like to take apart miniscule deviations in a single distillery’s profile. All of the rhums from the distillery which I’ve tried have been very good, at any age and any strength, so it’s a wonder we don’t seek them out more assiduously.

They are the real deal, and produce a full suite of AOC rhums, yet I sometimes get the impression that they lag somewhat in people’s awareness or estimation behind other French island outfits such as, oh, J.M., Saint James, Damoiseau, Labatt or Clement (disregard this comment if you are already and always have been an HSE fan). Not that this matters much because like with any quality product, those who know, know.  And clearly they know why.

The stats, then: the rhum is blend of unaged whites made on Martinique from cane juice on a column still, distinguished by being reduced after distillation down to 50° over a period of (get this!) six months. It is named after Titouan Lamazou, a French navigator, sailor, artist and writer who was famous for his sailing exploits (he won the arduous round the world Vendée Globe race in 1990 and gained the title of world racing champion in 1991). Also an accomplished artist, in 2015 he staged an exhibition of his portraits of women created over a number of years for his “Women of the World” project in collaboration with Habitation Saint Etienne, and since the first references to the rhum come right around this time, it’s reasonable to suppose the first edition came out in that year, or in 2016. It continues to be made as a limited release, which makes it a millesime rhum (this one is from 2021), and the label design is supposedly his own.

All that is fine, yet we’ve been burned by sweet smiles and pretty dresses before: sometimes the adornment is the best thing about it. I come before you to say, fear not, for this rhum is great. When nosing it at the Berlin Rumfests’s pre-festival group tasting (I had sneaked in and was invited to hang out with the cool kids) it started with an elegance I was not expecting, with a sweetly rounded aroma combining perfumed flowers and salt with lovely deep notes of sugar cane syrup. Keeping it on the go for an hour, it developed more muscular smells of dark red olives, hot olive oil just at the smoke point, sugar water, cucumbers, sprite and watermelons, all overlain by that light and almost delicate floral, even herbal aroma that made me think of sun-dappled flower-strewn clearings in green forests, steaming after a warm rain.

The depth and intensity of the palate was really quite superlative as well, and demonstrated no fall off from the way it smelled. It presented with a smooth texture, tasting of solvent, bubble gum and and melded the crisp tart sweetness of unsweetened yoghurt with lemon meringue pie, green grapes and apples. There is a clean snap of citrus and coffee grounds, a touch of sweet soya and a nice sort of understated sourness to it all, leading to a long and languorous finish redolent of lemon peel, pastries, laban and a very sweet and mild balsamic vinegar.

All this from a white unaged rum. It’s really quite amazing and a standout at every level, even while you’d strain to find a single point of excellence about it. It raises the bar all at once so the singularity I search for is tough to describe, except to say – it’s really good and can function well as a sipper, while not losing its ability to turbocharge a mix in fine style.

That a rhum with such a top notch profile doesn’t ring more bells or launch small cults, that it sells at an insanely low price of around or less than €40 is, on the face of it, incredibly fortunate for us rum proles, because for once we can actually get us a good one and not sell a kidney to do so. Sure it’s a branded product commemorating a sports figure, sure it’s a blend whose stats seem to make it just another blanc, and sure it’s unaged and taken at agricole’s standard strength – nothing besides the beautiful label design really marks it out. But I maintain that through some subtle alchemy known only to the makers, HSE created a quietly, sweetly, unprepossessing little masterpiece that lit up my eyes and brought a grin to my face from the moment I nosed it. It was the first really top rum I sampled at the beginning of my 2023 rum festival experience – and was still one of the best at the end. 

(#1011)(91/100) ⭐⭐⭐⭐½

Other Notes

  • The bottle notes it is a limited edition without elaboration, so for now I can’t tell you how many bottles are out there. Apparently there’s a 40% version out there as well.
  • Brief distillery background: Habitation Saint-Étienne is located almost dead centre in the middle of Martinique.  Although in existence since the early 1800s, its modern history properly began when it was purchased in 1882 by Amédée Aubéry, who combined the sugar factory with a small distillery, and set up a rail line to transport cane more efficiently (even though oxen and people that pulled the railcars, not locomotives). In 1909, the property came into the possession of the Simonnet family who kept it until its decline at the end of the 1980s. The estate was then taken over in 1994 by Yves and José Hayot — owners, it will be recalled, of the Simon distillery, as well as Clement —  who relaunched the Saint-Étienne brand using the original stills from HSE but relocating them to Simon (ageing remained at the Habitation), adding snazzy marketing and expanding markets.
  • Of course I’m not the first to mention the rhum. My good friend Laurent Cuvier (he of the now-retired poussette) mentioned it enthusiastically way back in 2019 on a distillery visit when he got a try way before it was released, and again in his 2023 Paris Rhumfest roundup. Serge, ever ahead of the curve, tried an earlier edition back in 2016 – it may even have been the first – and liked it to the tune of 86 points which for him, back then, was well nigh unheard of.

Original Hana Bay Premium White Rum (1980s)

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Jul 032023
 

Rumaniacs Review R-155 | 1010

By now we’ve looked at Hana Bay and its other incarnations like Whaler’s and Spirit of Hawaii from Hawaiian Distillers a few times (here, here, here, and here) and there’s nothing new to say abut it. It is no longer being made and the company bio is brief.

Hawaiian Distillers made Hana Bay rum from around the 1980s forwards and in 2002 it switched to being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in that year…though they may have just tossed it on the scrap heap, since I can’t find much that says it was made into the new century by them. 

However, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises…I’ve heard they began making rum again in around 2014. Although the sugar industry, family connections and tropical climate would suggest it, rum is not actually their focus there – whisky, vodka and gin are, which is probably why their distillery makes rums of zero distinction. Hali’imaile’s claim to fame is to have worked to develop Sammy Hager’s Beach Bar rum, but that’s hardly an endorsement of the other rums they make and it’s been suggested that the Hana Bay wasn’t even made on Maui anymore. They don’t bother saying much about any rum on their website which may be an implicit statement about it, or simple embarrassment.

This rum is different from the Original Hana Premium (R-144) in that it is a white, with all that meant before (slight ageing then ruthlessly filtered to colourless blandness). So it lacks that pale hay colour of the Original, and the label is also not gold-edged but-silver edged, a sort of subliminal messaging as to what it is, if one is colour blind or too drunk to pay attention.

Strength – 40%

Colour – White

Label Notes – Silver edging (not gold), different medals from “Premium Rum”

Nose – Weak, wispy and thin. Acetones, pears, sugar water, yet mostly the sense one gets is of bitterly astringent alcohol.  Some nail polish and the smell of  plastic film stretched over new furniture.

Palate – It’s a rum with some bite. White fruits, sugar water, vanilla, coconut shavings.  There’s an odd touch of brine here and there, but mostly one strains to find much beyond alcohol

Finish – Neutral spirit burn.  One could as easily be tasting vodka with some added elements that remain difficult to identify

Thoughts – You can probably get more out of the nose and the taste if you have it first thing in the morning (as I did, to taste it for this review without anything getting in the way). That said, who would want to? There’s too little even with that, to make a sip worthwhile.  Best to dunk it into a personal (or indifferent) cocktail experiment where you don’t want to waste a good (or even a real) rum.

(70/100)⭐⭐

 

Bacardi Legendario “Carta Blanca” White Rum (Mexico)(1970s)

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Jun 072023
 

Rumaniacs Review #150 | 1002

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or so, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.

Dating this one was interesting. The Legendario Carta Blanca brand (sometimes just called Carta Blanca) has been made since at least the 1920s, and it takes a detailed look at the label, place of make and the changes in the bat logo to establish a rough estimate of when it was made.  Here we know that the bottom line has to be 1961 since that was when the Tultitlan factory in Mexico was completed and in 2006 the name Carta Blanca was globally discontinued. Too, the bat logo on this bottle was changed in 2002, so…

One collector suggested it was perhaps made in the 1990s but I tracked down a label precisely  matching this one that seemed, with the notes I have from the seller, to place it more conclusively from the 1970s, and so unless someone has better information, I’ll leave it there (note that the labels changed almost not at all during those decades).  

The Legendario Carta Blanca is a blend of light and  heavy bodied rums, aged between one and two years then charcoal filtered to remove the colour – it is therefore a direct descendant of the original rum Bacardi made in the 19th century, which established the brand.  Nowadays, it’s been rebranded, and is called the Superior.

Strength – 40%

Colour – White

Label Notes – “Carta Blanca”, “Tultitlan Edo. De Mexico”

Nose – Almost nothing here, less than the 1970s Superior we looked at before (R-149), and that one, while decent, was no standout. Starts off with some brine and olives, to the point where we feel some mescal has sneaked its way in here (very much like the Limitada Oaxaca, just weaker). Noy sweet at all – oily, slightly meaty, opens up into some nice cherries and flowers. 

Palate – By the time we get to taste, the brine is starting to disappear and the rum transforms into something sweeter, lighter with a bit of light fruits (pears, red cashews), sugar water and very light melons and citrus, though you have to strain to get that much/

Finish – A little sharp, briny, the slightest bite of some woodiness, coconuts shavings.

Thoughts – This one might benefit from some time and patience, because it develops better once left to open for a while. That said, nailing it down is not easy because it’s faint enough that the flavours kind of run together into a miscellaneous mishmash.  Disappointing.

(73/100)

Other Notes

  • The city of Tultitlan’s name shows it’s a very old part of Mexico (the name is Toltec). It is now a northern suburb of Mexico City and was built by a famous firm of architects Ludwig Mies van der Rohe and Felix Candela between 1958 and 1961 (van der Rohe designed the corporate Office Building, and Felix Candela designed bottling plant and distillery cellars). The fact that it was constructed so long ago suggests that the family was already expanding (and hedging its bets) way before they were exiled from Cuba after the Revolution.

Bacardi Superior “Silver Label” White Rum (Puerto Rico)(Early 1970s)

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Jun 052023
 

Rumaniacs Review #149 | 1001

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or two, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades, and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.

This Bacardi Superior noted as being “Silver Label” is the doddering uncle of the set. The label refers to an 80 proof 1/10 pint white rum, which suggests the pre-1980 dating after which ABV and a metric system common (in the USA) – the rum of that title continued to be made until the 1980s after which it just became Ron Bacardi Superior. Puerto Rico is where the facilities of the company are headquartered, of course, so there’s little to be gathered here. It’s entirely possible that it goes back even to the 1960s – something about the label just suggests that dating and I’ve seen a similar one from 1963 – but for now let’s stick with a more conservative estimate.

It’s not a stretch to infer some fairly basic facts about the Silver Label Superior: it’s probably (but very likely) lightly aged, say a year or two; column still; and filtered.  Beyond that we’re guessing. Still, even from those minimal data points, a pretty decent rum was constructed so let’s go and find out what it samples like.

Strength – 40%

Colour – White

Label Notes – “Silver Label”, Made in Puerto Rico

Nose – Weak and thin, mostly just alcohol fumes, sweet light and reeking faintly of bananas, Some slight saltiness, acetones, bitter black tea and a few ripe cherries. There’s a clean sort of lightness to it, like laundry powder.

Palate – Interesting: briny and with olives right at the start; also some very delicate and yet distinct aromas of flowers.  Some fanta, 7-up and tart yoghurt, the vague sourness of gooseberries and unripe soursop, papaya and green mangoes.

Finish – Again, interesting, i that it lasts a fair bit. Nothing new really – some light fruits, pears and watermelons, a dusting of acetones and brine. Overall, it’s thin gruel and slim pickings.

Thoughts – Although most of these early Bacardi’s (especially the blancas) don’t usually do much for me, I have to admit being surprised with the overall worth of this older one. There are some characterful notes which if left untamed could be unpleasant: here the easy sweetness carries it past any serious problems and it comes out as quite a decent rum in its own right.  Original and groundbreaking it’s not, and certainly not a standout – but it is nice.

(76/100)

El Destilado Wild Fermented Oaxaca Unaged White Rum – Review

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May 222023
 

Few even within the rum world and almost nobody outside it, will remember the small UK indie bottler El Destilado about which I and a couple of others wrote in our reviews of the fascinating, off-the-reservation Aguardiente de Panela, a rum from a tiny back-country distillery in Mexico. The three British guys who run El Destilado are unabashed agave lovers and dabble with rums only as a kind of sideshow; yet so enormous was the impact that that single limited edition artisanal rum made, that not only did I immediately try to buy all available rums which the little indie had released, but added the word panela to my vocabulary, started researching artisanal Mexican spirits like aguardientes and charandas, and marvelled yet again at the sheer diversity of sugar cane spirits.

This white unaged rum is another from the southern state of Oaxaca in Mexico, and originates in a small hill town of some three thousand inhabitants called Santa Maria Tlalixtac, which is remote enough not to have any highway coming anywhere near it; one wonders how on earth the guys even found the place, let alone the third generation distiller who makes it, Isidore Krassel Peralta1. As with the Aguardiente noted above, the rum shares some DNA with grogues, clairins, backwoods cachacas, kokuto shochus, arrack and charandas – which is to say it is made individually according to their own methods, and primarily for local consumption (see historical notes below) and with tastes blasting out in all directions.

Consider the production stats: the masterfully minimalist label states it derives from cane juice made from Java cane, itself grown on small fields at altitude, hand harvested, crushed with a gas-powered trapiche, fermented with naturally-occurring (“wild”) yeast for five days2 in seven 1200-liter stainless steel tanks, and then squeezed through an 8-plate steel column still which is of the founder’s own design and make dating back to the 1930s (it’s been tinkered with ever since), and which produces no heads or tails.

What comes out the other end and bottled for El Destilado is nothing short of amazing. There I was in the Black Parrot bar in London (with the itinerant Richard Nicholson, both of us making occasional sheep’s eyes at the helpful and very pretty bartender Marine who was pouring our flight of five and laughing at our seriousness), and when I took my first sniff of the white rum that is the subject of this review, so astounding was the initial nose that my first tremblingly written and near disbelieving comment was “Would you just smell that!!”

Aromas jetted and frothed out of the glass in all directions – nicely intense musky and tart white cane juice spiked with alcohol were the first; then plasticine and rubber and brine, extremely dry and very very clear, stopping itself from being blade-sharp and dangerous by a mere whisker. Pine needles, lemon juice, yoghurt, olives and dish washing soap clashed and banged together without apology with crisp green apples, grapes and gooseberries, to say nothing of iodine, florals and even a touch of grass and herbs. The low strength — 41.5%, should have mentioned this before — which I would occasionally see as a problem, actually helps here because it tames what would otherwise be a hurricane of rumstink and tones it down so it actually becomes quite good and really accessible.

The fun doesn’t stop there, and the palate takes the handoff neatly, then sprints ahead.  It tastes dry, arid, minty, and reeks of alcoholic cane juice, like a mojito or a ti-punch but without the additional ingredients (no, really). There are tastes of watery sugar cane syrup, licorice, crushed mint, ripe apples, grapes and even green peas (!!), tart, briny, pine-y and smoky all at once. “It’s almost a mescal,” observed Richard sagely, his eyes crossed and his speech slurred (though it was only our first rum of the evening), as he tried masterfully not to upchuck his lunch of South Island orc flank. I concurred in principle, but honestly, you’d not mistake one for the other – this is a rum through and through and it concluded with a sort of rough, slouching grace: sharp, firm and gnarly, redolent of spearmint, sugar water, thyme, brine, half-ripe tart fruits and a bag of pepper-stuffed olives.

Man, that’s some experience, let me tell you, the more so because it does kind of come at you so unexpectedly, with all the in-your-face kinetic aggro of a 1970s Amitabh Bachchan movie. It’s a smorgasbord of smells and flavours that collapse together with a bang and the only real mystery is how a rum of a mere 41.5% can show off so much. Taken aback at first, I ended up with a completely positive opinion of the thing: because, at end, I truly felt that it was not some feeble attempt to copy nobler sires, but a celebration of gusto, of gumption, from a company unafraid to make bold gestures. Trust me, this is a rum from which you will not walk away unmoved. Unshaken you might be, but I can almost guarantee that you will be stirred.

(#998)(85/100) ⭐⭐⭐½

Historical background

The distillery of make doesn’t seem to have a name or a company title.  It looks like it’s just called “Krassel’s” and they also make rum under their own brand of Cañada which is primarily marketed in the USA.  If the name sounds vaguely Teutonic, that’s because it is: the paterfamilias left Germany just before the First World war and came to Veracruz in 1917.  Working various odd jobs and constantly moving to where there was employment, he ended up in the Cañada region of Oaxaca, got married and assisted in small batch distillation on the distillery of the farm where he worked.  After he gained sufficient expertise, he designed and built his own still and began distilling aguardiente on his own account in Santa Maria Tlalixtac, where he settled down.

That still is understandably famous, not the least because it continued to be tinkered with and improved upon as the years passed by Max’s three sons (Max Jr., Isidoro and one other).  As the rum he produced improved in quality its reputation spread, but the lack of roads proved to be a hindrance to distribution and using mule pack trains to transport lots of 40-litre jugs was impractical.  By the 1960s and beyond, the sons got pilot’s licences, bought a Cessna and used it to ferry their rum around the small surrounding communities for their fiestas and local shops. The third generation continued to be involved in the family enterprise, mostly Isidoro’s four sons.

It’s unclear when this happened — my guess is over the last decade ort so — but two American distributors now manage the rum brand’s importation into the USA, so its profile is definitely increasing there. El Destilado is, however, a UK company run by a trio of young enthusiasts and is separate from these; they do not mention the Cañada brand at all and distribute mostly in the UK and Europe.

Other notes

  • The company website for Krassel’s is quite informative and is worth a read through
  • Alex over at the The Rum Barrel Blog has reviewed the overproof version of this rum in 2021 and scored it 81/100 on his scale (about 86 on mine).  Rum-X has two ratings, one of 7/10 and one of 8/10. Not much else out there
  • Good background notes on aguardientes and Mexican rum culture can be found in the Panela review mentioned above.

 

Pitterson “Dry Rum” Rhum Blanc – Review

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Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either.  That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as well – a couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor too – but the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner3. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclear – for one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mystery – as noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Mauny – so we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it. 

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougat – in other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt. 

The way it goes down is nice as well – nothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic notes – what one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½

Other notes

  • The rum does not claim to be an agricole – it implies such by the use of the “rhum blanc” on the label.  Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there.  The lack of production and geographical information is unfortunate.

Historical notes – Marie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.  

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand. 

Damoiseau Rhum Agricole Blanc 50% White Rhum – Review

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Apr 172023
 

After more than a decade of writing about rhum agricole, its not entirely surprising that I’ve written more about Martinique rhums than Guadeloupe’s or Reunion’s or Madeira’s…yet more about Damoiseau’s products than any other distillery on any of these islands.  There’s just something about the subtly sumptuous roundness of their rhums that appeals to me, which is an observation I’ve made about Guadeloupe rhums as a whole before. Martinique rhums may be more elegant, more artistic, more precisely dialled in…but Guadeloupe’s rhums are often a whole lot more fun.

Therefore my statistical appreciation for Damoiseau makes it peculiar that I’ve never actually written anything about one of their solid, down to earth island staples – the 50º rhum agricole blanc, in this case, which is one of their regular line of bartenders’ rhums that also comes in variations of 40º and 55º (the numbers represent the ABV). And oddly, I’ve been keeping a weather eye out for it, ever since Josh Miller did his personal agricole challenge back in 2016 and the 55º came out on top.

Today we’ll get to that, and to begin with, let’s run down the stats. It is a cane juice rhum (of course), immediately set to ferment after crushing for a day or two (24-36 hours is the usual time), before being run through a traditional column still to emerge frothing, hissing, spitting and snarling at around 88% ABV (this is what Damoiseau’s own site says, and although there are other sources that say 72%, you can guess which one I’m going with). Here’s where it gets interesting: the rhum is in fact aged a bit – except they don’t call it that. They say it’s “rested” – by which they mean the distillate is dunked into massive wooden foudres of perhaps 30,000-litre capacity and left to chill out and settle down and maybe play some dominos while being regularly aerated by constant stirring and agitation. Then after it’s considered to be ready — which can be anywhere from three to six months — it’s drawn off, diluted to the appropriate strength, and bottled. It’s unclear whether any filtration takes place to remove colour but somehow I doubt it – there’s a pale yellow tinge to it that hints at the wood influence, however minimal.

Anyway, what does it sample like? In a word – lekker. It reminds me of all the reasons I like unaged white rhums and why I never tire of sampling agricoles.  It smells of gherkins and light red peppers in sweet vinegar; brine and olives and sweet sugar water.  Then of course there are pears, cooking herbs (parsley and sage and mint), green grasses, watermelon, and papaya and it’s just a delight to inhale this stuff.

While the stated purpose of such white rhums is to make a ti’punch — at which I’m sure this does a bang up job — for consistency’s sake I have to try ‘em neat and here too, there’s nothing bad to say…the heated pungency of the rhum is amazing (I can only imagine what the 55º is like).  It is unapologetically rough when initially sipped without warning, then calms down quickly and ends up simply being strong and unyielding and flavourful beyond expectations. There is the obligatory note of sugar cane sap, the sense of new mown grass on a hot and sunny day with the sprinkler water drying on hot concrete alongside. There are the watery fruit the nosed promised – pears, white guavas, papayas; some delicate citrus notes (lime zest and cumin); a touch of basil and mint; and overall a smooth and almost-hot potency that slides on the palate without savagery or bite, just firmness and authority. And the finish is exactly like that – a bit shortish, sweet, minerally, and herbal with sugar cane sap, light fruits…the very model of a modern major agricole.

 

This is a blanc rhum that still surprised with its overall quality. For one thing, it was more civilised than other such rhums I recall (and I remember the Sajous), and there were subtle notes coiling through the experience that suggested the foudres in which it rested had a bit more to offer than just sage advice.  For another it’s quite clean goes down rather more easily than one might expect and while never straying too far from its cane juice roots, still manages to provide a somewhat distinct, occasionally unusual experience.

So, rested or aged, oak or steel, unaged or not quite…it doesn’t really matter – my contention is simply that any time in a reactive environment, however short, does change the base distillate, if only a little. That’s merely an observation, mind, not a criticism; in any case, the taste profile does support the thesis — because the 50 is subtly drier, richer and more complex than some completely fresh unaged still strength cane juice popskull that I’ve had in years past. It tastes pretty damned fine, and at the end, it comes together with a sort of almost-refined rhythm that shouldn’t work, but yet does, and somehow manages to salvage some elegance from all that rough stuff and provides a tasting experience to savour.

(#989)(85/100) ⭐⭐⭐½

Worthy Park Rum Bar “Silver” Unaged White Rum – Review

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Apr 142023
 

“Worthy Park”.  No more need be said, no further introduction is needed.  They are one of the New Jamaican distilleries, without which the island’s rums cannot be properly understood or appreciated. They wield pot stills with the casual ease of Thor and his hammer, put any amount of unsuspecting Bacardi drinkers under the table, and have produced rums for independent bottlers and themselves that are stunning in their quality and taste chops.  All this from a joint that only (re)opened for business in 2005 after four decades in mothballs.

Once they fired up the new distillery, Worthy Park initially began making rums for the local market (as well as some judicious bulk sales for cash flow); the breakouts that sold well and allowed them to muscle their way into the market were the entry-range stalwarts of the Select, Gold, Silver and – of course! – the Appleton-slaying Overproof. The Silver was introduced around 2017 (WP saw an opening in a market that amazingly, had no unaged white all-pot-still Jamaican at 40% at all) and made a mark immediately – it was a softer and easier unaged pot still rum, a blend of three marques, with just enough funk to appeal and just enough cool not to scare the hell out of aforementioned drinkers only now picking themselves off the ground. For people who walked warily around the overproofs, this was manna from heaven.

It’s easy to see why it’s so popular. The three marques included in the blend – WPL, WPEL and WPE – provide structure and a series of increasingly funky tastes that don’t clash, and play nice with each other, each enhancing another’s strengths. This is evident even on the nose: it’s salty unsweetened caramel chocolate mixed in with pineapple, strawberries, bubble gum and a series of juicy fruits like red grapefruit, gooseberries, squishy bananas.  The tartness of sour cream and laban, cucumbers in pimento infused light vinegar almost but not quite leap out to titillate. No sugar to dampen the experience here, that much is clear. A little acetone and nail polish, a couple of olives and there you are.

I have a thing for high-ABV unaged whites that aren’t filtered into insensibility, and by that standard the Silver doesn’t rank all that high…but I assure you, it isn’t a fail: you can in fact taste quite a bit if your palate is fresh and you pay attention. It is admittedly thin, somewhat watery and light: but well-positioned to make, say, a decent daiquiri. One can taste citrus, lime zest, black pepper, sugar water, pears, cucumbers (same pimentos are back for an encore) and while it does have some jagged scratchy edges, and lacks the force, zest and punch of its cousins, the Silver remains quite approachable and finishes quietly and quickly with just brief hints of cumin, brine, acetones and touch of flambeed bananas.

It’s a decent enough rum by itself, with a profile that clearly suggests its fate is to be in cocktails. And of course, I can see backyard residents of Cockpit Country or Trenchtown drinking it neat in plastic tumblers while slamming down the dominos on hot, drowsy Sunday afternoons.  Most of us fall somewhere in between these poles, and generally speaking, its low strength seems deliberately chosen to appeal to a wide segment of potential consumers, though the relative thinness and fast finish work against taking it into sipping, the way one might occasionally risk with, oh, a clairin.

After having run through nearly a score of various Worthy Park rums, I’m left with the conclusion that as good as the standard strength rums are (at any age), it is the stronger rums (of any age) that are the stars of the house. For those who know the bigger and badder higher-proofed level bosses that come boiling off of WP’s pot stills, the potential which the Silver suggests is no mere glimpse, but a reality and so the Silver is unlikely to enthuse. Yet I believe that the Silver is an introduction to their quality, doesn’t try to take their place, and is just itself…and perhaps it’s in that fact that we gain an understanding of its great mass appeal in and beyond the shores of Jamaica.

(#988)(78/100) ⭐⭐⭐

Other Notes

  • The old stalwarts have mostly not weighed in on the rum, and even reddit is surprisingly thin with evaluations. Josh Miller from San Francisco, writing one of his last posts in 2018 where he examined Worthy Park’s background, quite liked it. The not very well known website of the Rum Social Club wrote an undated, and quite positive review, and rated it 75 points (which corresponds to ~87 points on mine). Paul Senft from the US gave it an unscored and positive write up in 2019. The Rum Barrel rated it in 2021, 82 points which is good, for him, as he skews low. On Rum-X 18 users are averaging 6.4/10 (half rated it six with one giving it a dismissive 3, which seems low, but ok). In an odd concordance, Rum Ratings gave it 6.3 off of 9 evaluations.

Co-Op Spirits Caribbean White Rum (Minhas Distillery) – Review

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Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hiding — for all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie.  It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding). 

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus.  Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down.  Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So.  As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out there – even the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here. 

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the masses – the idea of making a true premium product is apparently not part of the program.  

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into this – whether through ignorance, inaction or intent– then all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½

Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing). 

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.

Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale  of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients. 
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.

Dzama Rum Cuvée Blanche (Madgascar) – Review

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Mar 202023
 

Madagascar’s best known distillery’s rums have been the subject of three reviews in these pages, stretching from 2014 to 2021, yet even now it is unclear whether this has made anyone sit up and pay attention. For the most part the rum drinkers’ attention remained resolutely with the Caribbean nations, or the new ones emerging elsewhere – suggesting that while Madagascar was unusual, it was apparently not enough to make it a global seller.

With or without such widespread recognition, Dzama still exists, however, still releases rums (a lot – Rum-X lists 29 of them), and can still be found on shelves, and even has a prestige 15 Year Old out there.  So clearly it’s doing well.  The rum being looked at today is their so called “classic” white (as opposed to the two other “prestige” editions), and irrespective of developments elsewhere in the blanc world is a very slightly aged rum – two to four weeks, apparently, with no further details on how this was achieved, or with what. The rum is also molasses based, column still distilled, released at 40%, and it ended up in Canada somehow, which is where I picked it up.

There’s little else of note here, so we can dive right in. Nose is peculiar: fragrant citrus soap starts things off, something reminiscent of Irish Spring; lots of vanilla, which is sort of a signature with Dzama (see biography below); citrus peel and sugar water make an appearance but the aroma lacks the herbals greenness that marks out an agricole rhum (which in any case this isn’t).  I do like the distinct lemon meringue pie notes, which Mrs. Caner said reminded her of lemonade from Kyrgyz pears, which I mention because, y’know, I promised. These smells are not all that strong or distinct and can be best found in contradistinction to several other standard strength white blends (such as those I was trying that day).

Taste wise, the lemony and custard notes are more pronounced (so is the soap).  It has a decent body, warm, not too rough or sharp, and there are hints of unsweetened yoghurt, laban, milk and a pie crust fresh from the oven.  A touch more licorice and ginger and maybe some cinnamon, leading to a quiet and undemonstrative finish which is too short, too faint … and frustratingly just starts to show off a few fruity notes when it all vanishes without so much as a goodbye.

These comments might lead you to believe it’s something to walk away from, but not really: I’ve tasted worse of this kind.  It’s different, reasonably tasty — kind of an alcoholic 7-Up, which I think is undone by the vanilla, that weird soap vibe, a bit too much sweet and too few real taste chops. Too, the general lack of cohesion of everything else makes for a disappointing sipping experience, and even for something so relatively unaggressive, it’s surprising how little rum comes through in the final analysis — it more resembles a doctored ethanol rather than some sort of well made local drink which has potential to represent its land of origin. That’s a pity, yet the potential of the brand remains, as it always has, which is why I keep coming back to their products: so who knows, one day they might make a white unaged rum I can really get behind. For now, this Cuvée Blanche is interesting for the geography, but not so much for the experience of drinking it.

(#982)(76/100) ⭐⭐⭐

Background notes

Madagascar is that huge island off the south east coast of Africa; and the Dzama rums are made by Vidzar, formed in 1980 due to the efforts of Mr. Lucien Fohine, who noted that the small sugar factory on the tiny island of Nosy Be in the north produced a distillate that had distinctive flavours which persisted into the final distilled products…mostly low level rum for local consumption, to that point. He concluded it came from the ylang-ylang plant (also known as the macassar oil plant, or the perfume tree) whose roots intermingled with that of the cane.

[Now, the theory is that the oils and perfumes of the various botanicals to be found on Madagascar (vanilla, cloves, pepper are often cited) leach from their roots into the soil and are intermixed with the cane plants’ own root systems, into their stems, and thence to the ultimate distillate. I’m no chemist or botanist, but one could just as easily wonder why similar processes aren’t observed on the spice island (Grenada) for example, so I reserve judgement on that score. All the Dzama rums I’ve tried have that question lurking in the background anyway, as to whether something was added to or not. Dzama firmly maintains no synthetic or artificial additions, but this still leaves the door open for natural ones; and according to Rhum Attitude, the Cuvee Prestige white is apparently a kind of filtered infused rum here, so who is to say something similar isn’t happening here?]

But anyway, Mr. Fohine formed a company he called Vidzar (a contraction of Vieux Rhum de Dzamandzar), which initially concerned itself with whisky bottling. It was located close to the sugar cane fields of Nosy Be, near to a village called Dzamadzar, and a few years later, as their operations expanded, production was transferred to Antananarivo (the capital, in the centre of the island). The company, which now claims a majority of rum market share in Madagascar, makes a range of rums, including the Dzama Club, 3 YO and 6 YO, the Millésimé 1998 10 Year Old, Dzama 15 and 25 year old rums and a Cuvée Noire, as well as three blanche rums and a raft of infused and spiced versions. Most of these are untried by the vast majority of rum drinkers, and remain relatively unknown, though some have won prizes between 2010 and 2015, in Miami, Paris, Berlin and Madrid. It may just be a marketing thing, or the inability to get out there and run around the festival circuit.

 

Merchant Shipping Co. White Rum (Highwood Distillers) – Review

 1 Response »
Mar 102023
 

The last two reviews were of products from a Scottish rum maker called Sugar House, who bootstrapped a hybrid pot still, a batsh*t crazy production ethos and somehow came out with two unaged rums that should not have succeeded as well as they did…but did; and blew my socks off. This is what happens when a producer, no matter how small or how new, takes their rum seriously, really loves the subject, and isn’t averse to tinkering around a bit, dispenses with the training wheels, and simply blasts off. Juice like this is the high point of the reviewing game, where you see something original, something good, not terribly well known outside its place of origin, and aren’t afraid to champion it.

Consider then the polar opposite, the yin to Sugar House’s yang, a contrasting product which sports a faux-nautical title (we can be grateful that it omits any mentions or pictures of pirates), a strength of 40% and not a whole lot else.  Merchant Shipping Co.’s branded product is in fact, a third party rum — “imported Caribbean white rum” — put together by Highwood Distillery in Alberta (in Canada), which is probably better known for the surprisingly robust Potter’s (gained when they bought out that lonely distillery from BC in 2005) and the eminently forgettable Momento, which may be the single most unread post on this entire site.  Here they didn’t make the rum, but imported it, (the AGLC website suggests it’s probably from Guyana, which Highwood deals in for its own stable), and made it on contract for exclusive sale in Liquor Depot and Wine & Beyond stores in western Canada.

Let me spare you some reading: it’s barely worth sticking into a cocktail, and I wouldn’t stir it with the ferrule of my umbrella. Merchant Shipping white rum is a colourless spirit tucked into a cheap plastic bottle, sold for twenty five bucks, and somehow has the effrontery (please God, let it not be pride) to label itself as rum. I don’t really blame Highwood for this – it’s a contract rum after all – but I’m truly amazed that a liquor store as large and well stocked as Wine & Beyond could put their name behind abominable bottom feeder stuff like this.

Because it’s just so pointless. So completely unnecessary.  It smells on first opening and resting and nosing, like mothballs left too long in an overstuffed and rarely-opened clothes closet, where everything is old, long-disused, and shedding.  It smells like rubbing alcohol and faint gasoline, and my disbelieving notes right out of the gate ask “Wtf is this?? My grandmother’s arthritis cream?” It is a 40% spirit, but I swear to you there’s not much in here that says rum to anyone – it’s seems like denatured, filtered, diluted neutral spirit…that’s then dumbed down just in case somebody might mistake it for a real drink. 

The palate continues this disappointment (although I’m an optimist, and had hopes); it tastes thin and harsh, oily, medicinal, all of it faint and barely there – even for living room strength there’s little to write home about: a lingering unpleasant back-taste of sardines and olive oil, offset by a single overripe pear garnished with a sodden slice of watery melon and a squished banana, and if there is more I’d have to imagine it. Finish is gone so fast you’d think it was the road runner’s fumes, minus the comedy.

I can’t begin to tell you how this tasteless, useless, graceless, hopeless, classless, legless rum annoys me. Everything that could have given the spirit real character has been stripped away and left for dead. I said it was unnecessary and meant it: because you could pour the whole bottle down the drain and go to sleep knowing you’d  never missed a thing — yet it’s made, it’s on shelves, it sells, and a whole generation of young Canadians who can afford nothing else will go to their graves thinking this is what rum is and avoid it forever after. That’s what the implication of this thing is, and that’s the one thing it’s good at.

(#979)(65/100) ⭐½

Opinion

It gives me no pleasure to write reviews that slam a homegrown product — because homegrown products are what give a country or an island or a territory or an acreage its unique selling point, its mental and physical terroire. That’s what’s wrong with this faux, ersatz “Caribbean” rum, because there’s absolutely nothing that says Canada here at all (let alone rum, and certainly not the Caribbean) and as noted above, it’s an import (a near neutral spirit import at that, apparently).  

Yet, as I’ve tried to make clear, one of those areas where there is serious potential for putting one’s country on the map lies in rums that don’t go for the least common denominator, don’t go for the mass-market miscellaneous dronish supermarket shelves, and certainly don’t go for the profit-maximizing-at-all-costs uber-capitalist ethos of the provincial liquor monopolies who could give a damn about terroire or real taste chops. It’s the blinkered mentality of them and the stores who follow it that allows rum like this to be made, as if the French rhum makers, global cane juice distillers, and the UK New Wave haven’t shown us, time and again, that better could be done, has been done…and indeed, should be done.

Other notes

  • There’s no tech sheet to go with the rum and nothing on the label, but I think it’s fair to say no self-respecting pot still ever made a rum like this, so, column still.  Also, molassess based.  It is probably aged a bit and then filtered, and my guess is less than a year.
  • Five minute video summary is here

Sugar House Unaged White Overproof Rum – Review

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Mar 062023
 

As soon as the review for the Sugar House unaged white went up, a flurry of comments resulted: “It’s not too shabby” admitted one FB denizen, “But I prefer the OP.” This was immediately seconded by another who said “Love the OP” and followed it up with a flaming icon; and right on the heels of those two remarks, another chipped in over at the NZ Rum Club, and said that yep, the OP was the sh*t there too.

I completely get that, because I have a thing for really strong rums. It’s a mixed bag, as any reader of this list can attest, but when not created with indifference to merely round out a portfolio, when made with understanding, with passion and skill, and yes, even with love (there, I said it), those snarling vulpine bastards will release your inner masochist to the point where you almost look forward to sharp pungency of their addled profiles skewering your palate.

And so when I read these quick comments, I had to hold my hands like Dr. Strangelove to stop the spoilers from coming, and from commenting that this review was already mostly written. Sugar House, one of the New Scottish distilleries (as I term them), has made three rums since they opened that excited a whole lot of attention, interest, commentary, appreciation and glass wobbling: the unaged white, the Blood Tub…and the 62.6% growler of the Overproof. No way it could be ignored.

Unleashed on the public in 2020 (that was batch #1 of 117 bottles), this was a rum deriving from  wash that had fermented for four weeks (!!) using only wild yeast, was run through the pot still and pretty much left as it was.  It was on display (carefully leashed, muzzled and caged for good measure) as late as 2022 when I rather thoughtlessly said “yes, sure” to Ross Bradley, the owner and distiller who was manning the innocuous Sugar House booth at the TWE Rumshow (neither of us knew who the other person was). He poured me a generous shot and stood back to, as Scotland Yard likes to say, “await developments.” (Although maybe he just wanted to be outside the spatter zone).

It’s probable that the strength was no accident, being just a hair off the Wray & Nephew White Overproof, which in turn WP is taking aim at with its own Rum Bar 63%. And when sniffed, well, it gave those legendary badasses some serious competition – it channelled such a crazed riot of rumstink that it was difficult to know where to start. Initially my increasingly illegible handwriting made mention of acetones, plastic, and a sort of sweet paint thinner (is there such a thing?). The nose was a wild smorgasbord of contrasting aromas that had no business being next to each other: salt and cardboard, rye bread liberally coated with sweet strawberry-pineapples jam…over which someone then sprinkled a liberal dose of black pepper. Fruits both spoiled and unripe, machine oil, drywall. There was a chemical, medicinal, varnish and turpentine aspect to the nose that may affront, but I stand here to tell you that it’s a terrific sets of aromas and if I had appreciated the original white rum I had started with, I really liked this one.

Did I say the smells were terrific? The palate was too, and indeed, strove mightily to surpass the nose. Here it seemed to be going in reverse gear, with the acetones, paint thinner, turps and furniture polish dialled back, and the fruits surged to the fore – big, bold, piquant, ripe, luscious, fresh stoned fruit of all kinds. And not just fruit – funk, vanilla ice cream, some oak action (odd since it’s unaged), and a deep exhalation of port infused cigarillos, damp tobacco, tanned leather and the sweat of particularly well-used three day old gym socks.  Even the finish, medium long and vibrantly fresh, channelled something of this cornucopia, though you could see it was running out of steam and thankfully calmed down to show off some last apricots, yellow mangoes, pineapples and gooseberries – plus some cherry coke and ginger in the final stages.

That’s quite a lot, yes: and I’m not saying that this is the best and most perfumed rum you’ll ever drink and introduce to all your non-rummy friends as the “one you have to try”; but in its wild cacophony of tastes and smells that pelt everything including the kitchen sink at your senses, it’s almost unbelievable that something so memorable comes out the other end. I particularly liked how Sugar House harnessed, balanced and almost-but-not-quite tamed an intensity and pungency of flavour that in less careful hands would have devolved into an uncoordinated, discombobulated mess.

So is it good, bad, great, or terrible? The answer is yes. To paraphrase a certain film I love to hate, it’s, All-Go-No-Quit-Big-Nuts rum-making, for good or ill (which makes the lack of follow-up batches by Sugar House something of a disappointment).  I think the Overproof is an amazing rum, with character and to spare. It sports big tastes, great aromas, and is one of the best and most original whites in recent memory, giving the Jamaicans a serious run for their money. It froths, it bubbles, it hisses, it spits, it takes no prisoners, it’s a joyous celebration of unaged rum, and if you don’t have an opinion on it when you’re done, any opinion at all, maybe you should check your insurance premium when you get home, because it might just have “deceased” stamped on it.

(#978)(90/100) ⭐⭐⭐⭐

 

L’Esprit Diamond 2017 “Still Strength” White Rum (1º Ed.) – Review

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Feb 242023
 

When it comes to Guyanese rum, I’m afraid that much as I enjoy DDL’s wares from time to time – more so of late, since they took the bull by the horns and released rums with less additions –  the really good stuff, the best stuff, to me, still comes from the indies.  Alas, Velier has moved away from the Demerara rums and I can’t afford the ones that remain on the secondary market, but fortunately for us all, there is no shortage of other independent bottlers out there to satisfy our thirst for the output of those lovely wooden heritage stills.  

And one of the more intriguing developments in the Demerara rumisphere by these indies, is the (occasional) release of high proof unaged white rums which were previously deemed the province of the French island rhum makers, and the Jamaicans.  We’ve seen a few of these hefty molasses-based whites before, of course, whether aged a little or not at all – any list of bartenders’ favourites can’t be complete without the J Wray 63%, Hampden’s Rum Fire and Worthy Park’s Rum Bar rums, and to be sure there are others from St. Vincent, Grenada, Suriname and even Guyana (where the DDL Superior High Wine is a sort of local classic to this day).

For the most part, however, something like the L’Esprit MPM is a rare thing.  A one-off unaged white from the Port Mourant pot still, we’ve actually seen its near-twin before – the “Cuvee Edgar” 2º Edition, which shared much of the DNA of the rum we’re hear to discuss today – the First Edition. Both are Port Mourant wooden pot still rums (the label is a misprint where it says “single pot still”), both were issued to celebrate the birth of Tristan Prodhomme’s son Edgar, both are rested and not aged for about a year in inert steel tanks, and both jacked up to a strength that would have your nether regions puckering (85%), and frankly, when tasting it I wondered if it wasn’t just a bit too much for us mere mortals.

Because think about it: 40% ABV is standard strength and if taken too quickly is still a bit of a bash to the snoot when sniffed and a quick stab to the glottis when sampled. This rum is more than twice that strength, and believe me, it shows, it’s not afraid to say it, and looking at it, remembering the last time, I morbidly wondered what it had had for breakfast that day: diced and fried reviewers, maybe?

A deeper inhale than a delicate little somelier-taking-a-toot sniff I took of this clear popskull might have caused my DNA to unravel, so I took my time. Which was a good idea, as the fierce power of the aromas was off the charts; on the flip side, it allowed a lot to come through over the ten minutes I initially spent with it (the glass ended up going for two days). First, there was a near-rank orange juice past the sell-by date; then dry, fruity, meaty, briny notes all at once, savage and hard hitting. It had the soft dampness of dew on a cool misty morning in trees nestled in mountain foothills; the gasoline stink of an open jerry-can, and yet all that was offset by hot samosas and a badly made currywurst in an cheap imbiss down in Steglitz. It was dirty and aromatic and not even halfway done yet, because the aromas kept pouring out of the glass: anise and lemongrass, a touch of bitters, mauby, sorrel, unsweetened bitter chocolate and just a ton of overripe prunes, before doing a segue into a garbage pile in hot weather mixed up with the musky pungency of an untended outhouse. Yeah I know, it’s a lot and sounds this side of awful, but damn, this thing was intense, it was fun to try, and fending off the strength became a kind of game to see who would win, me or the rum.

Thankfully the palate calmed down; it was still a massive gut punch, yet it was somehow not as intent on causing damage as it was proving it was the biggest and baddest thing in the room that day.  First off was rubber, plastic and lots of furniture polish  Then it got sweet and creamy, channelled some Danish cookies and whipped cream, and added anise and a light fruit jam spread over salt crackers; and just to prove it had more up its sleeves than just its arms, there was a whiff of some olive oil spread over toasted black bread.  It sure wasn’t your standard profile, but it the same time it was pungent, riotous, brutal and expressive to a fault.

And the finish, well that was epically long – briny, dry, deep, reeking of toasted bread, crackers, fish in olive oil (!!), smoke from a kero stove, licorice and damp sawdust, yet not sharp or damage inducing at all.  It was more like a massive teutonic monument, solidly implacable, demanding you respect its awesomeness.  Or something like that.  As you can tell, I was quite enthused.

In a recent virtual tasting I was part of, an O Reizinho Madeira 9 month old near-white agricole rhum from Boutique-y was one of my favourites of the evening, but it confused the hell out of the whisky guys in attendance, who grudgingly admitted it had some chops (then crossed themselves while looking furtively around to see if anyone had heard), but struggled to put into words exactly what made it so good – perhaps it was because unaged whisky has never been a thing in the malty world except maybe among moonshiners the way unaged rum has been for us. Given their perplexity, I’m not sure I would dare give them this one to try — if the O Reiz made them scratch their sporrans, the L’Esprit might unravel their kilts altogether.  

Because to my mind, it’s not just that L’Esprit makes great rums and Tristan knows how to pick ‘em – it’s simply that of all the Guyanese rums made on all those many stills, Port Mourants at any age seem to be the pick of the litter. Here that’s proved once again — I liked it a lot, even more than the 2º Edition, and that was no slouch either. For its pungency, its richness, its depth, the neverending finish, all those insane tastes and yes, even the strength. The rum is fierce, it’s powerful, it jets fire from each nostril and were you to expel a belch and a flatus after a sip of it, seismometers would quiver and the bar would be empty a second later. It’s that kind of experience, and who wouldn’t want to try it for all that, if even just the one time?

(#975)(88/100)

Engenhos do Norte Rum North “Natural” Rum Agricola da Madeira – Review

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Dec 222022
 

So here we are again with another rum agricola from Engenhos do Norte, the biggest distillery in Madeira, and another in their line of starter rums from cane juice, column stills and bottled at an inoffensive 40%.  These are rums that any cask strength aficionado would be well advised to try neat and first thing in the session, because they have, so far, proved to be relatively light and are easily shredded by the addition of water, a mix or the slightest hint of harsh language.  Say “damn!” in front of the “Natural”, and it’ll vanish in a puff of offended vapour.

Of course, rums like this are not made for such people, but for the larger masses of easy rum drinkers who like the spirit, enjoy a decent mix,  but can’t name and don’t care about the varieties, know three basic cocktails, and don’t feel they should be assaulted by every variation that crosses their path.  For this segment of the drinking population “it tastes good” is recommendation enough.

By that standard this rum both succeed and fails. It has, for example, a really impressive nose, the best of this line I’ve yet come across. It is in its characteristics, almost clairin-like, although gentler, and softer, and slightly sweeter, less inclined to damage your face. It’s redolent of brine and olives, and feels hefty, almost muscular, when inhaled. There’s iodine and s slight fish market reek (well controlled, to be sure – it’s hesitant, even shy).  After a while some more vegetal and grassy notes begin to emerge, a kind of delicate yet firm green lemony scent that’s quite pleasing and hearkens to the rum’s cane juice roots (though one can be forgiven for wondering why it didn’t lead with that instead of making us wait this long to become a thing).

Anyway, the palate: initially salty and briny, with the low strength preventing it from entering bitchslap territory and keeping itself very much in “we’re not here to make a fuss” mode.  It’s pleasingly dry, nicely sweet and quite clear, and has a taste of gingersnap cookies and raisins, but the cane juice action we sensed at the tail end of the nose is AWOL again. It feels rather flattened and tamped down somehow and this is to its detriment. With a drop of water (not that it’s needed), additional wispy hints of sweet pears, guavas, papaya and watermelon are (barely) noticeable, and there’s a slight gaminess pervading at the back end…which is enough to make it interesting without actually delivering more than what the nose had grudgingly promised. Finish is demure, light, clear, delicately sweet and grassy and quite clean. Some vanilla cinnamon, light honey, with maybe a squirt or two of lemon juice…and you have to really strain to get even that much.

Engenhos have said in a video interview that their proximity to the sea gives their rums a unique and individual taste, but of course any island in the Caribbean can make that claim, and they don’t have a clear line of distinctiveness, so no, I don’t really buy that.  They have something in their production process that’s different, that’s all, and it comes out in a profile that’s simply not as exciting as others in the West Indies who do more to make their rums express an individualistic island terroire.

This is what I mean when I said the rum both succeeds and fails.  It has some interesting notes to play with, yet refuses to capitalise on them and doesn’t take them far enough. 40% ABV is insufficient for them to really come out and make a statement for Madeira: a few more proof points are needed. And what one gets in the glass is not different enough from, or better than, a standard French Island agricole to excite the drinking audience into new allegiances in their drinks.  And speaking of the audience: it’s a long standing article of faith that the greater mass of rum drinkers and buyers mostly buy rums that are “okay”, without seeking to extend their experiences — but what this obscures is the fact that most people are innately conservative and don’t switch favoured drinks and brands easily or even willingly, without a good reason. The “Natural” does not provide enough of such a reason to switch up one’s familiar agricoles.  It has potential – but so far it remains unrealized.

(#960)(81/100) ⭐⭐⭐½

Other Notes

  • There’s a stronger “Natural” at 60% which may remedy the shortcomings (as I see them) of this one; I’m looking to get one and see for myself.
  • Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira.  All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI Indicação Geográfica Protegida. The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale. 
  • The name “Natural” derives from its cane juice origins, but since all of Engenhos’s rums are agricolas, it’s unclear from the label why this is more natural than others.  It could be because it’s rested or unaged (the colour is actually very slightly tinged with yellow, suggesting a possible short period in a barrel – I was, however, unable to verify this by posting time). Other sources suggest it’s because it is made from sugar cane on small individual plots, which would make it a parcellaire – if true, it’s odd that it’s not more prominently stated, however, since that’s a great marketing plug.
  • All the above aside, at less than €40, this is decent value for money given those tastes it does have.

Saint James “Fleur de Canne” Rhum Blanc Agricole – Review

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Dec 052022
 

By now Saint James needs little introduction.  It is one of the premiere rum makers on Martinique, has a long and proud history, and isn’t particularly nervous about straying off the reservation from time to time.  They have made rhums in their illustrious history that are among the best, the most original or the most storied (not always at the same time, of course) – such as the legendary 1885, the pot still blanc, and most recently, the stunning Magnum series entry of the 2006 15 Year Old with which I was so enthralled.

However, in between all these top end superstars, we must not allow ourselves to forget the standard line of rhums they make: ambre, gold, blanc, and what have you.  The Fleur de Canne (“Flower of the Cane”) is not exactly a beginner’s rum, or a standard – but it’s very good indeed and carries the rep of the distillery in new (but not crazy) directions. The logic probably goes something like this: if one of their lesser known, not-quite-off-the-shelf efforts can be this good, what must the uber premiums be like, right? 

Specs are straightforward: cane juice rhum, column still, no ageing, 50%.  More need hardly be said, except, why not just call it a straight blanc?  What’s with all the fancy titling? According to Marc Sassier, it’s made from cane harvested exclusively during the dry season, which he says gives it a more robust and fruity flavour profile. Well, that’s certainly possible.  What it does, then, is add yet another white rhum to to the existing rhums of the Imperial Blanc 40°, Blanc Agricole 55°, the three “bio” rhums of various strengths, and the Coeur de Chauffe.  You wouldn’t think there were so many variations, but yeah, here they are, and the best part is not so much that there’s something for everyone (and everyone’s wallet) in that stable, but that they’re all pretty fine ponies to take out for a trot. This one is particularly good. 

The Fleur de Canne is a bit of a special edition, something of a unique experimental, and I think it’s made in limited quantities (in an odd omission, it’s not on the company’s website). I’ve had it three times now, and liked it a little better each time. The nose, for example, channels straight agricole goodness: a nice green grassiness mixed with the cleanliness of fresh laundry aired and dried in the sun. It’s neat and clean, as crisp as a breaking glass rod, redolent of cucumber slices in vinegar with a pimento for kick, red and yellow half-ripe fruits like mangoes, persimmons, pomegranates, and very ripe sweet apples. It has the tart and citrus aromas of a lemon sherbet mixed with a touch of vanilla and cinnamon, and behind all that is a hint of acetones and furniture polish. 

Tasting it continues that odd mix of precision and solidity, and really, the question I am left with is how is a rum dialling in at 50% ABV be this warm and smooth, as opposed to hot and sharp? It’s dry and strops solidly across the palate.  Sugar water, ripe freshly sliced apples, cider, lemon zest and nail polish remover, all of which crackles with energy, every note clear and distinct. Lemon zest, freshly mown grass, pears, papaya, red grapefruits and blood oranges, and nicely, lightly sweet and as bright as a glittering steel blade, ending up with a finish that’s dry and sweet and long and dry and really, leaves little to complain about, and much to admire. 

You’d think that the stronger 55º blanc would make more of a statement with that proof point: but it’s ultimately just one strong rum within the standard lineup. When it comes to comparisons, it’s the Brut de Colonne “Bio” at 74.2% that the Fleur de Canne is probably better to rank against.  Both are special editions in their own way, and I think both serve as sounding boards and test subjects for Marc Sassier’s talent, restless curiosity and desire to tweak the levers of the universe with something a little off the reservation. The construction of the Fleur de Canne is granite-solid in its fundamentals, and yet such is the overall quality that we don’t sense the wheels squeaking. Honestly, I can’t say that the rum is some kind of new and stylistic breakthrough; but it is a rhum to cherish, starting out slow and deceptively simple, getting a head of steam behind it, and then turning out to be so well made that it’s hard to put down even when the glass, and maybe the bottle, is empty.

(#956)(86/100) ⭐⭐⭐½

L’Esprit “A Jamaican Distillery” 2019 “Still Strength” White Rum – Review

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Nov 272022
 

I view L’Esprit’s unaged still-strength white rums the way I regard Mrs. Caner – with besotted love not unmixed with a little dread.  Treat her right and there’s no end of the amazing wonders and complexities that will be provided; drink carelessly and you’ll be belted into next week.  Seeing the stats, is clear to see why: the rum is distilled in 2019 in Jamaica, and taken at 85.6% as it dripped and smoked and frothed off the still, then released without any ageing into the wild, unfiltered and unadded-to, and completely, fiercely, joyously untamed. You get the nervous feeling that when you drink it, you can sense the Grim Reaper on your shoulder clearing his throat.

So you can understand both my awe and my trepidation. On the outside, as a white rum, it looks meek and demure (another similarity it shares with my better half), but hard experience with L’Esprit’s recent outturns of this kind have taught me some measure of caution. The initial sniff showed why this was a good idea: it was a wild storm of competing, fighting, angry tastes from all over the map, starting with coconut milk with a touch of gaminess, vanilla, and flambeed bananas drizzled with hot bitter caramel syrup.  As if unsatisfied, it moved on to rubber and tar on a hot day. Glue, solvent, acetones, and behind it all, the rank meatiness of a midden heap, brine and hogo gone wild, into which somebody spilled a bucket of used engine oil.  If there were any fruits around, they were blattened flat by this huge wave of rumstink, and yet, for all that this reads like some kind of crazy, it’s still somewhat better and more interestingly assembled than the Long Pond TECA.

And at that strength, when sipped, well, it provided all the acres of hurt one can expect from that huge pail of proof. It was hot, spicy, initially reeking of stripped out gears and a burnt clutch on an old Land Rover – this was brief and dissipated swiftly, being replaced by ethanol, medicinals, a tart sort of sweetness (yoghurt, citrus, green apples, grapes, strawberries) and sourness (miso soup, Thai sweet chili, soya)…and then it really got going. There was the bitter clarity of licking a copper penny. It tasted of hot and very strong unsweetened black tea, on the good side of being bitter. And then it got more creamy and spicy and warm at the back end, before relaxing into a finish that was long, sweet, salty, sour, bitter – as if all taste receptors got switched back on at once — coughing up citrus, juniper, quinine and mineral water to go with the pears and green apples that closed the show.

Damn, but this was one serious rum. It’s just this side of excessive, and is the sort of thing a resident of Trenchtown would splash on before heading to the local rum shop for a duck curry and a brawl. The tastes are completely off the scale, they’re all over the place like a half-drawn roadmap leading to an undiscovered country and it’s a small miracle that they work together as well as they do. And admittedly, it’s too fierce on the attack: the lips are numbed, the tongue paralyzed, the taste buds burnt out in a bright flash of heated sulphur and brimstone, and this will not be a rum that finds favour with many except Los Extremos who inhale this kind of thing with their morning wheaties.

And yet, and yet…it’s not entirely a bad product : once it settles down it’s a really quite interesting piece of work, in spite of its undiluted demon-piss vibe. What it does, better than most with similar specs, is unashamedly channel trashy 1980s Ahnuld, Sly, Chuck and Dolph Lundgren action movies of the sort we remember fondly today. It drops massive taste bombs, huge sharp congeners, sweat, harsh language and liquid gelignite left right and centre the way those stars dropped one liners and cool kills. I’m not sure that’s a description or a profile that’ll appeal to everyone, but for those who are willing to park their doubts, I think L’Esprit’s Jamaican white brawler is simply one to beware of, treat with respect…and maybe, once one adjusts to its fierce character, even to love.

(#954)(86/100) ⭐⭐⭐⭐

Other notes

  • It’s not stated but as far as I know, it’s Worthy Park distillate.
  • “Cuvée Daniel” refers to (L’Esprit’s owner and founder) Tristan Prodhomme’s second son; the Diamond “Cuvée Edgar” MPM unaged white referred to his first. He made these rums to commemorate them, which I think is a sweet gesture.
  • As always, I must commend the sleek little sample bottles L’Esprit favours, which fit nicely into a presentation box and are just cool as all get out.
  • Pot Still, 279-bottle outturn. Rested between July 2019 to October 2020 in inert tanks.

Tanduay Silver “Asian” (Philippine) Rum – Review

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Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue. 

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way.  It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas.  It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finish – sweet and lightly fruity – doesn’t help matters. It’s light enough so it can be had neat.  The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve  looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it is — when an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums. 

(#947)(75/100) ⭐⭐½

Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.

3S Nagakumo Ichiban Bashi Kokuto Shochu (Yamada Distillery) – Review

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Oct 242022
 

A kokuto shochu, one of the oldest spirits made in Japan, derives from unrefined sugar (kokuto) and in that sense it straddles an uneasy and somewhat undefined territory between agricole-style and molasses-based rums. Nosing the clear spirit demonstrates that: it opens with a lovely crisp agricole type brine and sweet alcohol, channelling sweet soda pop – Fanta, 7-Up, a bit of funk, a bit of citrus; and then adds a pot still kind of funkiness to the mix, like the aroma of fresh glue on a newly installed carpet, paint, varnish, and a lot — a lot — of fresh, light, tart, fruity notes. Guavas, Thai mangoes, strawberries, light pineapples, mixed fruit ice cream, yoghurt. Yamada Distillery makes two shochus and this is the one they call “Intense” – based solely on how it smells, I believe them.

The taste is, in a word, light. There’s a reason for this which I’ll get to in a moment, but the bottom line is that this is a spirit to drink neat and drink easy because the flavours are so delicate that mixing it would shred any profile that a neat pour would lead you expect. It’s faint, it’s sweet, it’s extremely light, and what I think of when trying it is the soft florals of cherry blossoms, hibiscus; herbs like thyme and mint, mixed up with light yellow and white fruits, cherries, grapes. It’s enormously drinkable, and beats the hell out of any indifferently made 40% blanco in recent memory…and if the finish is practically nonexistent, well, at least there are some good memories from the preceding stages of the experience.

There’s a good reason for its lightness, its sippability — and that’s because it’s a mere 30% ABV. By rum standards, where the absolute lower limit is 37.5% before heading into liqueur country, that disqualifies it from being considered a rum at all: even if we were to accept the dual fermentation cycle and its unrefined sugar base, to the rum-drinking world that strength is laughable. I mean, really?….30%??! One could inhale that in a jiffy, down a bottle without blinking, and then wash it down with a Malibu. 

Consider the provenance and specs, and park the ABV for a moment. It comes from the Amami islands in southern Japan (between Kagoshima and Okinawa), made by a tiny, family run distillery on Oshima Island 4that has existed for three generations, since 1957 — that’s considered medium old by the standards of the islands, where firms can either be founded last year, or a century ago. Perhaps they are more traditional than most, because there are no on-site tastings, no distillery sales, and no website – it seems to be a rare concession for them to even permit tours (maximum of five people), and have as much as a twitter and instagram account.  

But that aside, the Nagakumo Ichiban Bashi is practically handmade to demonstrate terroire. The brown sugar is local, from Oshima, not Okinawa, and that island. They distil in a single pass, in a pot still. The resultant is rested, not aged (at least, not in the way we would understand it), in enamelled steel tanks  for several years in a small solera system. And the resultant is really quite fascinating: similar enough to a rum not to lose me, and different enough to pique my interest.  Even at its wobbly proof point, the whole thing has a character completely lacking in those anonymous, androgynous, filtered whites that sell everywhere. 

Shochus generally, and kokuto shochus in particular, must, I think, be drunk and appreciated on their own level, with an understanding of their individual social and production culture. It is useful to come at them from a rum perspective, but perhaps we should give them space to be themselves, since to expect them the adhere to strength and profile of actual rums is to misunderstand the spirit.

Admittedly therefore, the low strength makes the shochu rate a fail when rated by western palates accustomed to and preferring sterner stuff. My personal feeling is that it works on its own level, and that nose, that lovely, robust, floral, aromatic nose…I mean, just smell that thing a few more times — it makes up for all its faintness of the palate. Perhaps the redeeming feature of the shochu is that you can channel your inner salaryman after work, sip and drink this thing multiple times, still not get a debilitating buzz on, and still find some notes to enjoy. There aren’t too many cask strength rums that allow you to do that.

(#945)(78/100) ⭐⭐⭐

Other notes

  • The LMDW entry for this shochu says it is made partly from Thai rice to which muscovado sugar is then added. This is wrong. The koji mould which is used for primary fermentation is developed on Thai rice. But rice is not used as a source of the wash.
  • Shochu is an entire spirit to itself, and kokuto shochu is a subset of that. For the curious there is a complete backgrounder available, with all sources noted.
  • The name on the label, 3S, is a Japanese concern that deals primarily in shochu (the three “S” moniker stands for “Super Shochu Spirits”) where they act as an independent bottler. They are a subsidiary of G-Bridge company, which is a more general trading house established in 2006.
  • I feel that the sugar cane derivative base of kokuto makes it part of the rum family.  An outlier, true, but one which shares DNA with another unrefined-brown-sugar-based spirit such as we looked at with Habitation Velier’s jaggery-based Amrut, and the panela distillates of Mexico.  If it doesn’t fall within our definitions then we should perhaps look more carefully at what those definitions are and why they exist. In any case, there are shochus out there that do in fact got to 40% and above. It suggests we pay attention to such variations — because we could, in all innocence, be missing out on some really cool juice.
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