Jun 302023
 

Worthy Park rums at any age just seem to go for the boundary, every single time – no matter how it turns out. The results are rums of consistently decent (or high) quality, day in and day out, and I rarely find a failure, a flea-bitten dog or an also-ran glue-factory candidate in any of them – and this goes all the way back to Rum Nation’s unaged white from 2014 (now matured into one of their regular five year old rums), or the Compagnie’s 2007 7YO and 8 YO  released in 2015. All of which, for their time, shook the rum world with tremors of an incipient disturbance in the Force.

Since those early years Worthy Park has continued providing a fair amount of distillate for the use of third parties, while simultaneously developing their in house brands. These run the gamut from the entry level Rum Bar Silver and Gold (and overproof), to the 109, the Select, the Special Cask series (with various finishes or secondary maturations in porto, marsala, madeira, sherry etc), and the single estate aged rum, currently running at 12 years but likely soon to be older. There are even special versions like the recent Canadian release of the 2015 5YO, or the “Cask Selection” single barrel series.  It can get a bit confusing sorting out all those “specials”, “selections” and “reserves” and good luck to anyone trying to make a collection of the lot.

For those who want a funky Jamaican alternative to the mellower mass-market Appletons or more rarefied Hampdens with their ever increasing series of limited collections, Worthy Park continues to provide good value for money, even for their more youthful expressions which they are experimenting with a la Foursquare. These limited editions fall under the Special Cask line – higher ABV, limited outturns, somewhat youthful, double maturations – and some time ago I picked up No.6 of their Special Cask Releases, of which I had already tried and liked the Oloroso and Marsala editions. This one was the usual pot still distillate, tropically aged in once-used ex-Bourbon barrels for four years, then matured a second time in virgin oak casks (not the slutty kind, I gather), which then provided 397 bottles at 55%. The back label says “casks” yet one wonders exactly how many (or how few) were needed for such a small outturn. Two, maybe?

Never mind though. The age of five years and that double maturation is what’s interesting, as well as the pot still distillate – one would expect the casks to be quite active because of their little-used nature and the heat in the tropics.  Nosing it suggests that it works really well to get flavours to manifest quickly, because while somewhat hot to smell, it is also deep, dark and dour at first sniff…quite delicious. Pancakes and maple syrup, creamy unsweetened yoghurt and a lovely amalgam of honey, caramel, toffee, nougat and white chocolate. It may have been the casks, it just seems to me that aroma-wise the pot still sour funky fruits seem to have been kept away, though faint traces of pineapple, strawberries and overripe bananas and oranges do linger for those with long snoots; and these are joined by notes of salt crackers, gherkins and balsamic vinegar (one of those fancy ones, from figs maybe).

The absence of the funkiness is, on the palate, more striking, and would make anyone trying this blind to wonder whether it conformed to a particularly Jamaican profile at all. The strength is solid and bearable at 55%, no worries there; it starts off with traditional notes of caramel, toffee, light molasses and vanilla, before segueing into some olives and brine, a touch of sweet soya, and a subdued panoply of dark fruits – prunes, plums, blackberries, that kind of thing. Tucked in way at the back are the oddballs, of which I wish there were more – some iodine, charcoal, cooking herbs and lemon. Nothing overbearing, just really interesting, and set off by a pleasant, long and dry finish redolent of aromatic pipe tobacco, red wine, brine and some sour red grapes.

It’s really quite impressive what Worthy Park has done with a mere five years of ageing, and shows why they have developed the reputation they do – to the extent where a friend of mine in Saskatchewan asked me to get a WP Canadian-only release for him (same age and lacking any ageing- or finishing-flourishes) even though it exceeded his normal budget for such things. The tastes are solid, the aromas are well integrated and if it’s a bit hot and rough around the edges and doesn’t sport anything seriously original, it’s still a surprisingly varied and interesting rum.  At the time when I bought the bottle everyone was going apesh*t over the just-released WP 109: me, I shrugged and reached into the slightly more recent past to get this one, and still think that while both are good, this is the better buy.

(#1009)(85/100) ⭐⭐⭐½


Other notes

  • Of course, as soon as I saw “No. 6” I couldn’t let it rest – which ones were 1-5, right? I started a list of the Special Cask Releases but the numbering scheme and inconsistencies of label-naming have thus far defeated even a mind as organised and agile as mine: there are too many gaps and similar names to make the list exhaustive (I’ve sent a note to Zan Kong to assist).  But here’s what I came up with:
    • Special Cask Release #8 | 52% | 2013-2018 | 2-4 YO | Quatre Vins | 1318b
    • Special Cask Release #7 | 55% | 2013-2018 | 5 YO | Oloroso
    • Special Cask Release #6 | 55% | 2013-2018 | 5 YO | Virgin Oak | 397b
    • Special Cask Release #4 | 58% | 2013-2018 | 5 YO | Madeira
    • Special Cask Release #3 | 57% | 2013-2018 | 5 YO | Sherry
    • Special Cask Release #x | 59% | 2012-2017 | 5 YO | Oloroso
    • Special Cask Release #x | 45% | 2010-2020 | 10 YO | Port
    • Special Cask Release #x | 45% | 2010-???? | 10 YO | Madeira
    • Special Cask Release #x | 60% | 2012-2017 | 5 YO | Marsala
    • Special Cask Release #x | 59% | 2008-2013 | 5 YO | Oloroso | 428b
    • Special Cask Release #x | 56% | 2008-2017 | 9 YO | Port | 585b
Jun 262023
 

“Asia may be the next region to discover for rummies,” I wrote back in 2018 when introducing audiences to Chalong Bay for the first time, and nothing between then and now has caused me to significantly alter that off-the-cuff prognostication. Already, back then, we were seeing interesting (if not always world-beating) rums from Tanduay from the Philippines, Mekhong from Thailand, Amrut from India, Sampan from Vietnam, and Laotian from Laos. Australia was ticking along under everyone’s radar, the Pacific islands were just getting more well known, and of course there was always Nine Leaves out of Japan. 

Not long after that new companies and new brands began to sprout up and become better known through exhibitions at rum festivals all over Europe: rums from artisanal companies like Renaissance (Taiwan), Mia (Vietnam), Naga (Indonesia), Samai (Cambodia), Issan (Thailand), Mana’o (Tahiti) rubbed shoulders with older and more established — but still barely known — brands like Teeda and Cor Cor (Japan), Old Monk (India), Kukhri (Nepal), Laodi (Laos), and Sang Som (Thailand again). This is what I mean when I remark that poor distribution and a fixation with the Caribbean sometimes obscures the seriously cool work being done elsewhere, and if it weren’t for an occasional indie release, we’d never even hear about some of them.

But I digress: Chalong Bay is one of the relatively new companies out there, founded in 2014 by a pair of French entrepreneurs from named Marine Lucchini and Thibault Spithakis who saw Thailand as a good place to start a small artisanal distillery. They sourced a copper column still from France and went fully organic and all-natural: no chemicals or fertilisers for the cane crop, no burning prior to harvesting, hand harvesting, and a spirit made from freshly cut and crushed cane juice with no additives, sourced from local farmers from around the region they operate – Phuket, a tourist town on a spit of land jutting into the Andaman sea (the distillery is just south of the town of Phuket itself).

When last I looked at their rums, there wasn’t a whole lot of variety in the lineup.  Little or no aged juice, a white and some infusions and that was it.  Nowadays Chalong Bay sports three distinct lines – #001, which is the original pure unaged white rum at 40%, #002 the “Tropical Notes” series which is vapour-infused flavoured white rum (lemongrass, Thai sweet basil, cinnamon, kaffir lime are examples), and #003, a spiced variation mixed up with some nine different Asian botanicals. What their website doesn’t tell you is all the other stuff they make and which was on display at 2022’s WhiskyLive in Paris: a 2YO aged version, two different unaged whites (one wild yeast version with longer fermentation time, and another one at 57%), and this one, which was released by LMDW for their “Antipodes” collection last year – a 20 month old 62.1% growler (which is also called the Lunar Series, and represented in 2022 by the tiger on the label).  It came from two ex-bourbon barrels aged in France (not Thailand), so somewhat limited, though the exact outturn is unknown…I’d suggest around a thousand bottles, maybe a shade less.

That strength is off-putting for many, and with good reason – north of 60% is getting a little feral, and this cane juice rum is no exception — it’s snarly, gnarly and ugly and it doesn’t much like you. Behind all that aggro, however, is a full service agricole taste smorgasbord, plus a swag bag of gleefully provided extras.  It starts off with brine, olives and sugar water and that colourless sweet syrup they sometimes put into some concoction at Starbucks. There’s a a nice scent of hummus with unsweetened yoghurt and olive oil (and a pimento or two), but all that’s required here is a little patience: soon enough we get sweet deep fruits – strawberries, apricots, pears, raspberries, ginnips, kiwi fruit, and peaches and cream. Stick around long enough and citrus-like sodas like Sprite or Fanta make their appearance…and, even a faint tinge of mints…or mothballs.

Well…okay.  It’s interesting for sure, and it is deep and strong, if a little arid.  The taste is like that as well: sharp, dry, clean and fierce.  It tastes initially of sugar water, soda pop, coconut shavings, combined with a flirt of vanilla and as it opens up we get crisp fruits, some light toffee and more of those pale, easy going fruits like pears, papaya, melon and white guavas. Some water is good to have here, and I’m sure it would make a banging daiquiri.  The palate is the sort of thing that gives a bit more if you stick with it, and the finish is equally tasty (as well as being long and quite dry), without actually introducing much that hasn’t passed by already.

Overall, this is a rum that’s got a lot going on, is very tasty and a joy to smell. It reminds me of the O Reizinho we looked at last week, with some of that same dichotomy between the youth and the age: the two sides coexist, but uneasily. Recently I’ve tried a few rums that first made their bones as unaged unapologetic white beefcakes – clairins, the new Renegades, the Reizinho, etc – and were then aged a smidgen and released as sub-five year old rums (Rum Nation also did that with their first Jamaican white, you may recall). And while most are good – as this is – almost none of them have vaulted to the next level and blown my socks off…at least not yet.

The new and the original is always worth trying, and Chalong Bay has been on my radar for quite a while: what they have managed to do here for LMDW is just a few shots shy of spectacular. White rhums are admittedly something of an acquired taste, and maybe this rum will not find favour with a global, mellower audience which doesn’t eagerly or willingly (let alone deliberately) walk into a face-melting exercise in spirituous braggadocio.  Still: I think this is one hell of a rum, showing the heights to which a minimally aged white can aspire if not filtered to death or overly messed with — and if on this occasion it doesn’t quite make the peak, well, it comes damned close.

(#1008)(85/100) ⭐⭐⭐½

Jun 192023
 

Some rum independents1 just have a certain…something. A kind of vibe, a sort of cool marketing pizzazz and reputational cred that sets them apart from the increasing number of such companies crowding the marketplace. 

It’s a varied sort of thing: sometimes it’s a colourful and interesting owner or brand rep, like Mitch Wilson, Josh Singh, Karl Mudzamba, Eric Kaye, Luca, Fabio or Florent Beuchet. Other times it’s because of really good rums that fly under the  radar, like Velier in the old days, or Tristan Prodhomme’s L’Esprit range, the one-off release of Stolen Overproof. And at other times it’s an unusual, even striking, bottle or label design, such as the original frosted glass bottles of the first Renegade rums, the Habitation Veliers with their informative label and delicate watercolours, the beautiful B&W photography of Rom Deluxe’s “Wild Series” or the superb minimalism of El Destilado’s Oaxacan rums.

Not many indies play in all three areas: those that do are assured of eyeballs and mindspace way beyond their actual market footprint, and here we are looking at a rum from one of them, That Boutique-y Rum Co. This offshoot of Atom Brands (which runs the Masters of Malt online shop in the UK) is almost like a masterclass in pressing all the marketing buttons at once.  For one, they have a strikingly visual label ethos, having contracted with the artist Jim’ll Paint it, who includes factual information, easter eggs, sight gags and an irreverent sense of humour into all his brightly coloured designs. For another, they are repped around the place by the enormously likeable and knowledgeable Pete Holland (who also talks up Foursquare in his spare time when Richard can convince him to come in off the beach) — in a nice meta-twist, Pete is also on quite a few of the bottle labels himself. And thirdly their rums cover a wide gamut of the world’s most famous distillery selections (plus a few off the beaten track), many of which are really quite good.

Such an example is this rum, from the evocatively-named Madeiran distillery of O Reizinho (the name means “Little King”, “Kinglet” or “The Prince” depending on your translational tool), which some might recall fom when we met the rum before as Batch 1 which was released in 2018. Batch 2 was similar in that it was also an unaged white but with the proof jacked up to 57% and here, with Batch 3, the strength remains at 57% but it’s been aged for nine months in ex-Madeira casks, hence the bright gold colouring. Other details remain constant: cane juice, about a week’s fermentation, pot still. It can legally be called an agricole.

Even nine months’ ageing can produce some variations from the pure vegetal background of an unaged white  going on all cylinders — but that does not appear to be the case with Batch 3 because if you close your eyes it could just as easily be one of those clear little monsters. Holy smokes, is this rum ever pungent. It exudes a sharp breath of vegetal, funky rumstink right from the start – fruits going bad in hot weather, the chewing gum-flavoured bad breath of a furious fire-and-brimstone street preacher who doesn’t keep his distance (I wish I could tell you I made this up…), sharp strawberries and pineapples, green grapes, brine and pepper-stuffed olives. There’s some light citrus and watermelon cowering behind these, and some odd smells of what can only be described as potato starch in water, go figure, plus a hint of coconut shavings, ginger and lemon zest.

The palate is more balanced and dials down the aggro a fair bit, which is welcome. It’s warm and sweet (not too much), tastes of sugar cane sap, mint, olives, brine, olives with a background of pine sol, lemon, and hot cooking oil just at the smoke point.  There are a few stray notes of green bananas, black peppers, vanilla and those coconut shavings.  You can still sense the funkiness underlying all this – pineapples and strawberries show up, as well as soft squishy overripe oranges – but it handles well, leading to a finish that’s medium long, no burn, quite warm, and brings each taste back to the front one last time for a final bow. Some brine, pine-y notes, olives and oranges, with softer vanilla and banana and coconut and nail polish.  Nice.

So, what to say here? It’s different from the rums we usually try, enough to be interesting and pique our desire for a challenge. The strength is completely solid – it might be off-putting to some so a few drops of water might calm things down to manageable levels. The combination of sweet and sour and salt is good; what makes this score slightly lower in my estimation is the ageing itself, because it transforms the rum into something subtly schizophrenic, that’s neither fish not fowl, neither quite presenting the crisp clarity of an unaged white brawler, nor a more modulated aged rum whose rough edges have been sanded off.  Oh, and that Madeira cask in which it was aged? Anonymous at best.

That said, the rum is nicely balanced, smells great (after you get past the preacher) and tastes decent. It’s a well done product and overall, if I did prefer Batch 1, that’s entirely a personal preference and your mileage might vary.  At the end of it all, what all these O Reizinho rums do is keep the flags of cheeky insouciance and reputation for interesting rums — which have been a hallmark of TBRC since their establishment — fluttering nicely. And that’s good for all us rum drinkers who want to go off the reservation on occasion.

(#1007)(84/100) ⭐⭐⭐½


Other notes

  • It’s a little unclear which  the rum actually refers to, since in 2018 TBRC released a 3YO aged batch #1 of 1936 bottles at 52.6% and with a label design pretty much the same as all the others. So there are clearly two streams of these O’Reiz releases — one aged, one not — whose labels might easily be confused: pay close attention to what you’re buying with them.
May 192023
 

If the author of some fictional novel that somehow included rum were to make mention of a South Sea island hooch made in Fiji, sourced from the Pacific island directly by an African expatriate living in Western Canada (by way of New Zealand), who gave it to a nomadic, vagrant, itinerant (and occasionally fragrant) West Indian to try, he would probably be sneered at for having an overactive imagination and told to stick with something more realistic. And yet, that’s exactly what this product is, and that’s exactly what happened.

To set the stage, I tried the rum (and its siblings) several times on a thoroughly enjoyable, tall-story-and-b.s.-filled afternoon in the company of the bottler, a friendly, well-known gent named Karl Mudzamba – he’s originally from Zimbabwe and now lives in Vancouver. The rum — his rum — was distilled on a pot still at the South Pacific Distillery in 2008, fully aged there, is a blend of nine casks and has an outturn of 1272 bottles.  It is, as a point of interest, also the one that kicked off the small indie company called Bira! which Karl founded in 2019 to address his not unfounded conviction that Canada was not being served the tastiest and the mostest by the bestest – even in Alberta, which is probably the province with the widest rum selection in the country.

What Canadians got in 2020 when the rum was released – mostly only to them – was a rum of remarkable originality. Granted, there have been several indies issuing SPD rums – Compagnie des Indes, Samaroli, L’Esprit, Kill Devil, The Rum Cask, TCRL, Duncan Taylor, and Berry Bros. & Rudd have all done some bottlings over the years; some have been stronger and some have been older – yet few have the tags that characterised this one: pot still and full tropical ageing with a profile that teased and pleased and stayed on to deliver.  Not since the peculiarly elusive and haunting power of the TCRL 8 Year Old have I had a rum from Fiji that made me spend so much time on one.

The nose, to start with, was lovely.  55% ABV made it hit something of a firm sweet spot, and it was dry and smoky to start, reminding me of roasted coffee beans, unsweetened chocolate with almonds, and toffee.  It opened out to some thickly aromatic fruits – bananas, peaches and apricots set off with hints of pineapple and strawberries – before adding a last briny scent of olives.  It wasn’t particularly sweet and had more than just a hint of a freshly disinfected hospital about it, which I hasten to add, was not unpleasant – just odd.It’s the combination that makes it all hang together, and work.

Much of this continued to be sensed on tasting it. This came in three distinct waves which swelled and subsided over time. First, those heavy fruits (apricots and peaches and kiwi) which now felt riper and juicier…more tart, if you will.  Then muskier flavours of coffee grounds, chocolate, crushed almonds with some sharper tannins of oak influence, cinnamon and a touch of nutmeg.  And lastly the salt-caramel ice cream, honey and slight iodine and rubber background which closed up the experience, leading to the long and fragrant finish.  This last was particularly nice because it dispensed with any kind of sharpness and summarised the preceding experience without trying too hard to do anything new: there were just some fruits, some honey and some medicinals – all of which was dry and almost astringent, but fortunately not bitter.  

What emerged out of this tasting session (as well as from everything else from Bira! I tried that afternoon), was the conviction that aside from being one of the first independent bottlers of rums in Canada, Karl knows how to pick ‘em, and indeed, he did his research on Fiji and knew the various releases that were out there, from other independents. Fiji rums have always been a bit hit and miss depending on who’s picking, where it’s been aged and the still that made it.  By going straight to the source and bypassing brokers, by ensuring the barrels were selected according to his own desires and visions, Karl has issued a well-rounded, tasty, complex rum of excellent quality, and best of all, it’s not one I have to get a plane ticket to Europe to find.  If this is what one potential future aspect of the Canadian rum scene is, I may have returned at just the right time.

(#997)(86/100) ⭐⭐⭐⭐


Background and Company Notes

  • Karl Mudzamba clearly has a penchant for going his own way. While most new independents who source their rum stock start the exercise with a recognizable Name (Barbados, Guyana and Jamaica are old stalwarts and long-favoured choices, as Holmes Cay for one has demonstrated) so as to ensure initial name recognition and sales, then make an effort to see they are repped in the EU and US almost as a given, Karl has done nothing of the kind. His first release was this one from South Pacific Distilleries, and he sourced it not from Europe, but directly from Fiji. Moreover, he also wanted it to be a completely unaged white rum, but Canada being what it is, with liquor laws predating the Flood and about as hard to turn as the ark itself, unaged rum cannot be imported.  So he went with his second choice, and I’m not unhappy that he did so.
  • The Bira ceremony is one practised by the Shona people of Zimbabwe: it is a dusk to dawn celebration, a ritual, in which members of an extended family or clan get together, and with the use of music and dance, ask ancestral spirits to come into the world of the living. When the spirits come they take over the body of the spirit medium – usually an elder of the family – and act as an intermediary between the participants and the spirits of those who have passed on, or even the Creator. The ceremony is composed of singing, dancing, hand clapping and sometimes traditional musical instruments (drums, gourd shakers), and one consistent feature is to use music favoured by the departed to entice them to participate.
  • So far the small company has three releases out there: the South Pacific rum we discuss here, and two aged cane juice varietals from Mhoba. They’re all quite good.
  • The stylized Bira dancer on the label was added after the South Pacific issue, and is now the logo of the company brand.
  • Other references are:
May 072023
 

If I enjoyed the naming J. Gow’s growling salvo across the rum world’s bows, the “Revenge,” then as a lover of language and an avid amateur photographer, I must confess to liking and appreciating the quiet romanticism the “Fading Light” title even more.2 And since that wasn’t enough for VS Distillers (the company behind the brand), it was also a more distinctive, even better rum than the “Revenge”…which as you may recall from last week’s review, was no slouch itself.

I won’t rehash the background of this new Scottish distillery ensconced on a tiny island in the Orkneys, so far up north that if they stepped a bit out of the shallows they’d be speaking Norwegian (see the “Revenge” review for a brief company backgrounder if you’re interested). Let’s just note that the rum has a fourteen day fermentation cycle from molasses, was double-distilled in a pot still, and released at just about a year old … after having been aged in a chestnut casks, not ex-Bourbon. And for all it its youth and northern continental ageing and “mere” 43% ABV strength, it channels a surprising amount of Jamaican in a way the would make a casual rum buying tourist from Cockpit County or London or Toronto blink and check both google maps and their ticket.

Consider. Right from the cracking of the bottle, the rum oozes funk, a nicely textured, crisp melange of liquid Jamaican: Fanta and 7-up, both sweet and citrus-y, with enough strawberries, gooseberries, pineapple and bubble gum to cure all that ails you, while not ignoring just a small whiff of a midden heap in hot weather: I gues this was added for a bit of kick or something. What’s great is that it doesn’t end there: there’s also olives, brine, mixing it up in the backyard with caramel, toffee, brown sugar, some nuts and molasses, and behind it all is some fresh baked sweet pastry egging the lot on.

Much of this repeats on a quietly rambunctious palate.  It starts out light and effervescent, with unripe cherries, oranges and pineapples, and even some agricole-like bright vegetal notes, acetones and nail polish. Olives, brine, breakfast spices and a dab of strong black tea. But there is also a dark side here, loamy, musky, with more pastries, molasses, guiness and malt thrown in – something like a sweetly dark beer – balancing off the funk and lighter florals and fruits.  The finish is a quieter conclusion than one might have been led to expect given the foregoing, which is a function of the low strength: mostly some light fruits, a bit of citrus, some oranges and apples just starting to go off, and a whiff of a vulcanising shop working overtime on a hot drowsy Sunday afternoon.

See what I mean? The amount of tastes coming out of this thing is all out of proportion to either antecedents or expectations. It’s like a low-proofed Appleton Overproof, a mini stuffed with an idling turbocharger, and while not on the screaming level of crazy as the TECA, say, or the Hampden and WP high ester marques everyone dares themselves to try, for it to have the chops it does given where it’s from, where and how little it’s aged and what it’s aged in, is eye-opening. After trying it a few times at TWE Rumshow booth, keeping it in my fourth glass and then going back to try it a third time, I concluded that  the “Fading Light” is an intriguing, original rum that while perhaps a little peculiar, is by no means off-putting, and not at all a refutation of “ruminess.” The entire time I was sampling, I was acutely aware that it was a serious spirit, a real rum, and I have tell you: I was impressed.

(#994)(86/100) ⭐⭐⭐⭐


Other notes

  • The company also makes a “Wild Yeast” and “Hidden Depth” expressions which I have not tried (yet).
  • Both The Fat Rum Pirate and Rum Barrel have reviewed this one, both positively.
May 022023
 

More and more we are ceasing to regard rum as being the province of just the great geographical areas which have long stratified the spirit into styles which promoted – and are limited by – the regional perceptions of old colonial empires. British (Jamaican, Barbadian, Guyanese), Spanish/Latin and French are the best known of course, and Matt Petrek has long argued (correctly, in my view) that they are best seen as production classifiers than true regional markers — but ultimately the one thing that that particular series of classification did was that it centred our minds in the western hemisphere, with perhaps the occasional nod to Reunion or Madeira.

In the last decade, this limited focus has blown wide open. We can, with not too much effort, original source rums from Africa, Australia, India, Japan, Philippines, Viet Nam, Madagascar, Laos, Cambodia…even the USA and Canada are popping up on the scene.  Not all of superb quality, but often of real interest and real uniqueness. And, in a perhaps amusing sort of irony, at last we are seeing the distilleries coming home to roost, as small European companies are eschewing the route of the independent, and actively opening small craft distilleries in their home countries.

In the UK, new companies such as J. Gow, along with Ninefold, Dark Matter, Sugar House, Islay Rum Company and a few others, are at the forefront of this expansion into the homeland. They don’t mess around, often go pot still from the get go, have no issues experimenting with fermentations, distillations and barrels in a way that would perhaps make a more seasoned veteran of, say, Cuba’s maestros roneros, flinch – and produce both aged and unaged rums of varying quality for us to try.  Not everything succeeds, but Good Lord, a lot of it does, and J. Gow’s “Revenge” is one of them.

I’ll get into J. Gow’s backstory a bit more in the background notes, rather than make the intro here go on for even longer. For now, the stats: this is a pot still rum made entirely in Orkney in the north of Scotland from imported molasses that are fermented for 5–14 days, in a temperature-controlled 2000-litre fermenter. The wash goes to about 8% ABV, and is then distilled in a stripping run in the pot still, to around 30% ABV. A second spirit run then produces the final high proof distillate which is set to age, although with this one, an extra stripping run has taken place to make it a bit stronger.  The rum is a blend of J. Gow’s HD (Heavy Dunder) and DS marques, then aged for 3 years in situ, in a combination of ex-bourbon and virgin oak casks. 

Named “Revenge” after a prize taken in 1724 (and no, not from the Dread Pirate Roberts), the 43% rum has some real fangs, let me tell you.  The nose is deep and dark, quite at odds with its light straw colour.  Molasses, brown sugar and vanilla notes predominate, and underneath that is a sort of light perfumed sweetness – acetones, strawberries, yoghurt, white chocolate…even some flowers – which balances it off nicely.  With time some fleshy fruit emerge as well, so it’s a pretty good trifecta there, belying that three years of ageing. It noses older, more mature, more rounded, in a good way.

The palate is where things get both interesting and head off into uncharted seas.  It’s initially light and fruity, so some pears, apricots, guavas, vanilla and florals; then a series of darker notes subtly invade the taste – black tea, molasses, caramel, the faintest touch of licorice.  But what makes it stand out (to me at any rate) is the malty, briny, grainy, cereal notes which circle around the others, not obnoxiously and not hogging the limelight, but somehow lending a twist to more traditional “rummy” profile we might have expected. It makes the rum distinctive in a way far too many are not, and even the tang of bitterness at the tail end – the oak starts to take over – isn’t entirely a bad thing.  The finish kind of sums up the experience with a short, light denouement, leaving behind some perfumed florals, toffee and a peppery note.

I confess to being somewhat startled at how good this three year old rum was — I’ve tried five year olds with less chops than this one showed off so casually. The notes come together quite well – Wes Burgin commented several times on his appreciation for its balance – and even at 43% there was no shortage of bits and pieces to tease out and indulge oneself identifying. I particularly respected how it went off at a tangent on the palate, and didn’t simply try to be a copy of some island hooch. It’s a really good rum, a remarkably tasty introduction (to me) of what the Scots can do if they were to take some time off from the local tipple and try to make a real spirit. And the best part is, there are more in the line that are every bit as good.  I can’t wait to get started.

 

(#993)(84/100) ⭐⭐⭐½


Brief Historical Background

The small Scottish distillery of VS Distillers is named after its founder, Collin Van Schayk, and it sits a few feet away from the shoreline of what may be the world’s smallest island that hosts a distillery: Lamb Holm, a mere 0.15 sq miles in area (less than half a square km). 

That location is not the only odd thing about them, and the distillery’s title is practically unknown, with the company being much more widely recognized by its brand name, J. Gow. The late and unlamented Mr. John Gow was (perhaps inevitably) a pirate, albeit a rather unsuccessful one – he hailed from the Orkneys, itself an island group which would be the northernmost point of Scotland if it wasn’t for the Shetland Islands even further out. His claim to fame, aside from a career deemed short even by the rough standards of the 1700s (said piratical endeavours lasted less than a year between inception and his execution) was that he was caught, tried and hung, the rope broke…and he was ceremoniously and solicitously hung again (in spite of the perhaps apocryphal tradition that a botched hanging allows the condemned to go free since God evidently pardoned him).

Mr. Van Shayk founded the company in 2016 with a 2000 liter pot still (why he chose such a remote, even obscure, location has never been answered – I suspected there’s some family heritage there someplace). Almost immediately he began making spiced rums which, in spite of the groans of the purists, sold quite well — and the success garnered by these initial efforts convinced him to branch out not only into pure single rums, but to tinker with various barrel types as well as fermentation techniques. It’s too early to see where this is all going, but for sure originality and experimentation are part of the recipe, now and in the future.

Apr 142023
 

“Worthy Park”.  No more need be said, no further introduction is needed.  They are one of the New Jamaican distilleries, without which the island’s rums cannot be properly understood or appreciated. They wield pot stills with the casual ease of Thor and his hammer, put any amount of unsuspecting Bacardi drinkers under the table, and have produced rums for independent bottlers and themselves that are stunning in their quality and taste chops.  All this from a joint that only (re)opened for business in 2005 after four decades in mothballs.

Once they fired up the new distillery, Worthy Park initially began making rums for the local market (as well as some judicious bulk sales for cash flow); the breakouts that sold well and allowed them to muscle their way into the market were the entry-range stalwarts of the Select, Gold, Silver and – of course! – the Appleton-slaying Overproof. The Silver was introduced around 2017 (WP saw an opening in a market that amazingly, had no unaged white all-pot-still Jamaican at 40% at all) and made a mark immediately – it was a softer and easier unaged pot still rum, a blend of three marques, with just enough funk to appeal and just enough cool not to scare the hell out of aforementioned drinkers only now picking themselves off the ground. For people who walked warily around the overproofs, this was manna from heaven.

It’s easy to see why it’s so popular. The three marques included in the blend – WPL, WPEL and WPE – provide structure and a series of increasingly funky tastes that don’t clash, and play nice with each other, each enhancing another’s strengths. This is evident even on the nose: it’s salty unsweetened caramel chocolate mixed in with pineapple, strawberries, bubble gum and a series of juicy fruits like red grapefruit, gooseberries, squishy bananas.  The tartness of sour cream and laban, cucumbers in pimento infused light vinegar almost but not quite leap out to titillate. No sugar to dampen the experience here, that much is clear. A little acetone and nail polish, a couple of olives and there you are.

I have a thing for high-ABV unaged whites that aren’t filtered into insensibility, and by that standard the Silver doesn’t rank all that high…but I assure you, it isn’t a fail: you can in fact taste quite a bit if your palate is fresh and you pay attention. It is admittedly thin, somewhat watery and light: but well-positioned to make, say, a decent daiquiri. One can taste citrus, lime zest, black pepper, sugar water, pears, cucumbers (same pimentos are back for an encore) and while it does have some jagged scratchy edges, and lacks the force, zest and punch of its cousins, the Silver remains quite approachable and finishes quietly and quickly with just brief hints of cumin, brine, acetones and touch of flambeed bananas.

It’s a decent enough rum by itself, with a profile that clearly suggests its fate is to be in cocktails. And of course, I can see backyard residents of Cockpit Country or Trenchtown drinking it neat in plastic tumblers while slamming down the dominos on hot, drowsy Sunday afternoons.  Most of us fall somewhere in between these poles, and generally speaking, its low strength seems deliberately chosen to appeal to a wide segment of potential consumers, though the relative thinness and fast finish work against taking it into sipping, the way one might occasionally risk with, oh, a clairin.

After having run through nearly a score of various Worthy Park rums, I’m left with the conclusion that as good as the standard strength rums are (at any age), it is the stronger rums (of any age) that are the stars of the house. For those who know the bigger and badder higher-proofed level bosses that come boiling off of WP’s pot stills, the potential which the Silver suggests is no mere glimpse, but a reality and so the Silver is unlikely to enthuse. Yet I believe that the Silver is an introduction to their quality, doesn’t try to take their place, and is just itself…and perhaps it’s in that fact that we gain an understanding of its great mass appeal in and beyond the shores of Jamaica.

(#988)(78/100) ⭐⭐⭐


Other Notes

  • The old stalwarts have mostly not weighed in on the rum, and even reddit is surprisingly thin with evaluations. Josh Miller from San Francisco, writing one of his last posts in 2018 where he examined Worthy Park’s background, quite liked it. The not very well known website of the Rum Social Club wrote an undated, and quite positive review, and rated it 75 points (which corresponds to ~87 points on mine). Paul Senft from the US gave it an unscored and positive write up in 2019. The Rum Barrel rated it in 2021, 82 points which is good, for him, as he skews low. On Rum-X 18 users are averaging 6.4/10 (half rated it six with one giving it a dismissive 3, which seems low, but ok). In an odd concordance, Rum Ratings gave it 6.3 off of 9 evaluations.

Mar 302023
 

Rumaniacs Review #146 | R-0985

This is one of those rare instances where the subject is not some dusty old find from Ago with dust flaking from its shoulders, but a relatively recent bottling; and rather more than less is known about the rum, because in this instance, not only did I have the bottle in my grubby little paws, but happily it was also sporting a quite informative label. Oh, and it was a great Guyanese rum to boot.  Those who bought one are surely happy they did so, or should be.

This was an independent bottling done for the Danish spirits shop Juuls (an establishment I heartily recommend for its selections and expertise, though I’ve not been fortunate enough to set foot inside it myself) by the Scottish distiller and blender Ian Macleod.  IM is a small company set up in 1933 in the small town of Broxburn, just slightly west of Edinburgh, and they were pretty much in the whisky blending game.  This changed in 1993, when they acquired a gin making concern, but the real forays into rum came in 1996 with the acquisition of Trawlers and Watson’s rum brands (Watson’s being primarily Guyana rum, while Trawlers being a blend of Guyana and Barbados).

Occasionally the company indulged itself with some special rum bottlings, though you would be hard pressed to find out much about any of them, and even Rum-X only has a couple. This one was a special order for Juuls, bottled in 2015 from a single cask yielding 241 bottles at 57.8%.  What does the “No. 34” mean? It’s the cask number (not the series number, so those looking for Nos. 1-33 can stop their search), and the “Diamond of Frederiksberg” is a nod to the city where Juuls is found and the Guyanese distillery of origin. Rums of this kind were not and are not a staple of Ian Macleod’s output – when doing rums at all they stick with Trawler and Watsons, or make cheap underproof Jamaican’s via the Lang’s brand or undisclosed cheaper blends under the King Robert II label. Single casks like this are a very occasional one-off or special order which is why I feel ok placing it in the Rumaniacs section.

Strength – 57.8%

Colour – Red-amber

Nose – Light and sweet, with wax and brine and esters. The fruits that emerge are mostly from the dark and lush side: plums, dates, prunes for the most part.  Also brown sugar, molasses, coffee, unsweetened chocolate and vanilla; with water and after opening up it becomes rather more tannic and oak-forward with a few background licorice notes, and the whole remains quite well done and inviting.

Palate – Sharp and hot, yet well controlled. Medium sweet with molasses, stewed apples, toffee, vanilla, sweet cardamom rice drizzled with hot caramel.  Not precisely a riot of complexity, just sure footed and really tasty. Some raisins, more dark fruits, licorice, coffee, and this is where I would suggest there’s definitely some Port Mourant pot still juice in here.

Finish – Medium, warm, sweetish and spicy with vanilla, cinnamon, cumin, cardamom and caramel. The molasses and licorice take a back seat, and it’s actually something of a shame the experience is over so quickly.

Thoughts – Although the label says “Diamond,” any reasonably knowledgeable rum guy knows this is kind of meaningless since all the stills in Guyana are now located at the estate of that name, and especially with the older rums, care has to be taken assigning a rum just to “Diamond”.  I think this is probably a Port Mourant rum, though it could as easily be from Versailles – the richness bends me more to the former, however. 

Whichever still made it, it’s a quiet stunner of a rum and it’s a shame Ian Macleod never continued mining this vein and instead went mass market. Rums like this from so recent a time are a rarity (most of this quality are from further back in time, or much older) and its my regret that although I had a great time trying it with my Danish friends and even have a sample squirrelled away, there aren’t more bottles in circulation for others to enjoy as well.

(89/100) ⭐⭐⭐⭐


Other notes

  • Gregers, who pretends he owns our bottle, gave me the details on the label naming convention, as well as trotting the rum out of his stash for me to try. Thanks!
  • Only one bottle ever came up for auction of late and that was here for £112 in May 2022; another Diamond, the No. 33, was also on sale that month, and sold for £143, though I’ve heard people opine that it’s not as good as this one.  These are the only ones aside from the three on Rum-X (which are not from this series) which I’ve been able to trace.
Mar 062023
 

As soon as the review for the Sugar House unaged white went up, a flurry of comments resulted: “It’s not too shabby” admitted one FB denizen, “But I prefer the OP.” This was immediately seconded by another who said “Love the OP” and followed it up with a flaming icon; and right on the heels of those two remarks, another chipped in over at the NZ Rum Club, and said that yep, the OP was the sh*t there too.

I completely get that, because I have a thing for really strong rums. It’s a mixed bag, as any reader of this list can attest, but when not created with indifference to merely round out a portfolio, when made with understanding, with passion and skill, and yes, even with love (there, I said it), those snarling vulpine bastards will release your inner masochist to the point where you almost look forward to sharp pungency of their addled profiles skewering your palate.

And so when I read these quick comments, I had to hold my hands like Dr. Strangelove to stop the spoilers from coming, and from commenting that this review was already mostly written. Sugar House, one of the New Scottish distilleries (as I term them), has made three rums since they opened that excited a whole lot of attention, interest, commentary, appreciation and glass wobbling: the unaged white, the Blood Tub…and the 62.6% growler of the Overproof. No way it could be ignored.

Unleashed on the public in 2020 (that was batch #1 of 117 bottles), this was a rum deriving from  wash that had fermented for four weeks (!!) using only wild yeast, was run through the pot still and pretty much left as it was.  It was on display (carefully leashed, muzzled and caged for good measure) as late as 2022 when I rather thoughtlessly said “yes, sure” to Ross Bradley, the owner and distiller who was manning the innocuous Sugar House booth at the TWE Rumshow (neither of us knew who the other person was). He poured me a generous shot and stood back to, as Scotland Yard likes to say, “await developments.” (Although maybe he just wanted to be outside the spatter zone).

It’s probable that the strength was no accident, being just a hair off the Wray & Nephew White Overproof, which in turn WP is taking aim at with its own Rum Bar 63%. And when sniffed, well, it gave those legendary badasses some serious competition – it channelled such a crazed riot of rumstink that it was difficult to know where to start. Initially my increasingly illegible handwriting made mention of acetones, plastic, and a sort of sweet paint thinner (is there such a thing?). The nose was a wild smorgasbord of contrasting aromas that had no business being next to each other: salt and cardboard, rye bread liberally coated with sweet strawberry-pineapples jam…over which someone then sprinkled a liberal dose of black pepper. Fruits both spoiled and unripe, machine oil, drywall. There was a chemical, medicinal, varnish and turpentine aspect to the nose that may affront, but I stand here to tell you that it’s a terrific sets of aromas and if I had appreciated the original white rum I had started with, I really liked this one.

Did I say the smells were terrific? The palate was too, and indeed, strove mightily to surpass the nose. Here it seemed to be going in reverse gear, with the acetones, paint thinner, turps and furniture polish dialled back, and the fruits surged to the fore – big, bold, piquant, ripe, luscious, fresh stoned fruit of all kinds. And not just fruit – funk, vanilla ice cream, some oak action (odd since it’s unaged), and a deep exhalation of port infused cigarillos, damp tobacco, tanned leather and the sweat of particularly well-used three day old gym socks.  Even the finish, medium long and vibrantly fresh, channelled something of this cornucopia, though you could see it was running out of steam and thankfully calmed down to show off some last apricots, yellow mangoes, pineapples and gooseberries – plus some cherry coke and ginger in the final stages.

That’s quite a lot, yes: and I’m not saying that this is the best and most perfumed rum you’ll ever drink and introduce to all your non-rummy friends as the “one you have to try”; but in its wild cacophony of tastes and smells that pelt everything including the kitchen sink at your senses, it’s almost unbelievable that something so memorable comes out the other end. I particularly liked how Sugar House harnessed, balanced and almost-but-not-quite tamed an intensity and pungency of flavour that in less careful hands would have devolved into an uncoordinated, discombobulated mess.

So is it good, bad, great, or terrible? The answer is yes. To paraphrase a certain film I love to hate, it’s, All-Go-No-Quit-Big-Nuts rum-making, for good or ill (which makes the lack of follow-up batches by Sugar House something of a disappointment).  I think the Overproof is an amazing rum, with character and to spare. It sports big tastes, great aromas, and is one of the best and most original whites in recent memory, giving the Jamaicans a serious run for their money. It froths, it bubbles, it hisses, it spits, it takes no prisoners, it’s a joyous celebration of unaged rum, and if you don’t have an opinion on it when you’re done, any opinion at all, maybe you should check your insurance premium when you get home, because it might just have “deceased” stamped on it.

(#978)(90/100) ⭐⭐⭐⭐


 

Mar 032023
 

Sugar House, along with Ninefold, J. Gow, Islay Rum Co and other distilleries now opening in the UK, may represent the Brit’s answer to the diminution of the merchant bottling trade, or perhaps the growing expense of getting the best casks out of the brokerages by an ever-increasing number of independents. It speaks to the desire of a new crop of aggressive young Turks to not be beholden to third parties for barrels of rum or blending skills, but to let loose and harness their own creative impulses to the max, and go out there and break some sh*t, to see what comes out the other end, frothing and hissing and dissolving glasses, taste buds and noses in equal measure.

While excitement attends the opening of any new craft micro-distillery launched by some enthusiastic young bravos, visionary lone founders or a husband and wife team that subsist on pizzazz and chutzpah and high hopes more than cold cash, they tend to be found most often in the Caribbean, Asia or Africa, with a smattering elsewhere. One does not immediately think of Scotland as rum country, know what I mean? Yet slowly but surely, small, exciting, well branded and cannily-marketed little startups are beginning to make a dent in the rumiverse over there, and Sugar House is surely one of them.

Founded in 2017 by owner and distiller Ross Bradley, it is not located in some rolling peat-smelling Scottish highland glen with fog, heather and deer in all directions, but in the down-to-earth, less than romantic industrial area just north west of the small town of Dumbarton, itself to the NW of Glasgow. Initially he used the Strathleven Distillery to pot distil the rum (and called it the Spirit of Glasgow) but as of 2018, their own equipment probably arrived and Mr. Bradley set up shop in the Vale of Leven Industrial Estate. There, welding a hybrid 1400-litre pot still (with a 12 plate rectifying column bolted on) to imported high grade molasses (Wes noted in 2018 that it was from Guyana) and a week-long fermentation time, Sugar House produces a 90% ABV spirit. Some of that goes to age, some of gets released as an unaged white, still more goes into the spiced and infused rums they also sell, and some just gets tinkered with in one fashion or another and released as an experimental, limited edition. 

For the moment, none of these are under the microscope except the white, which in this case is from the 2022 batch on display at the first TWE Rumshow, and not the same as the blue labelled one Wes reviewed five years ago. He liked it a lot, and batch variation or no, new recipe or not, this Scottish rum packed quite a wallop for me as well.  Consider: the nose was light and fruity, felt solid and clean, and smelled fruity, a bit malty and even beer-like, with a nice play of hops lurking in the background. There was cardboard, light watery fruit, cherries, a fine touch of funkiness (not much), some green peas and melted butter, papaya and salt, and say what you will but I thought it was different and good (though I tried manfully to keep my face impassive at the booth that day and mumbled something doofus-like, like “Hmm” and “”ok” and “interesting” which probably made the guys wonder why they were wasting time talking to me).

For 43% the palate really was surprisingly robust as well.  Not sharp, just punchy – it channelled a sort of earthiness of dark wet loam, damp sea wind, and again, beer, mustiness, and some ashes (all this, in an unaged white rum?). It progressed sweetly and naturally to a sort of peppery, fruity, tart series of tastes – unsweetened yoghurt, pineapple and cordite mixed with sharp unripe fruits is the best I can explain it, though later some of the depth started fade as I stuck with it. It was remarkably pleasant by itself ( I was told it was even better in a mojito) and while the finish brought nothing new to the table — it mostly summed up the preceding experience — it was as sweetly and lightly loving as a wife’s kiss in the morning, and a nice summation of the drink as a whole.

It’s too early to tell the kind of impact a small craft distillery will have on the global rumisphere in years to come, but for now Sugar House is certainly making a splash locally and in Europe, where the desire of the tippling public for something new and interesting will certainly garner them plaudits and (hopefully) increase sales. Sales that I hope expand to other parts of the world, where stuff like this is in short supply as the race to premiumise gathers force and steam and relegates whites to the unfairly dismissed margins. But you know, I enjoyed and liked this standard proof unaged white rum a lot — the tastes were a mix of old and new, familiar and different, oddly unique and comfortingly the same…and it was a fun drink on top of it all. That sort of combination is rare, is welcome when it’s experienced, and to have it on display with products made so early in the lifecycle of a new company speaks well for their future endeavours.  I think it’s something of an undiscovered gem.

(#977)(84/100) ⭐⭐⭐½

 

Feb 242023
 

When it comes to Guyanese rum, I’m afraid that much as I enjoy DDL’s wares from time to time – more so of late, since they took the bull by the horns and released rums with less additions –  the really good stuff, the best stuff, to me, still comes from the indies.  Alas, Velier has moved away from the Demerara rums and I can’t afford the ones that remain on the secondary market, but fortunately for us all, there is no shortage of other independent bottlers out there to satisfy our thirst for the output of those lovely wooden heritage stills.  

And one of the more intriguing developments in the Demerara rumisphere by these indies, is the (occasional) release of high proof unaged white rums which were previously deemed the province of the French island rhum makers, and the Jamaicans.  We’ve seen a few of these hefty molasses-based whites before, of course, whether aged a little or not at all – any list of bartenders’ favourites can’t be complete without the J Wray 63%, Hampden’s Rum Fire and Worthy Park’s Rum Bar rums, and to be sure there are others from St. Vincent, Grenada, Suriname and even Guyana (where the DDL Superior High Wine is a sort of local classic to this day).

For the most part, however, something like the L’Esprit MPM is a rare thing.  A one-off unaged white from the Port Mourant pot still, we’ve actually seen its near-twin before – the “Cuvee Edgar” 2º Edition, which shared much of the DNA of the rum we’re hear to discuss today – the First Edition. Both are Port Mourant wooden pot still rums (the label is a misprint where it says “single pot still”), both were issued to celebrate the birth of Tristan Prodhomme’s son Edgar, both are rested and not aged for about a year in inert steel tanks, and both jacked up to a strength that would have your nether regions puckering (85%), and frankly, when tasting it I wondered if it wasn’t just a bit too much for us mere mortals.

Because think about it: 40% ABV is standard strength and if taken too quickly is still a bit of a bash to the snoot when sniffed and a quick stab to the glottis when sampled. This rum is more than twice that strength, and believe me, it shows, it’s not afraid to say it, and looking at it, remembering the last time, I morbidly wondered what it had had for breakfast that day: diced and fried reviewers, maybe?

A deeper inhale than a delicate little somelier-taking-a-toot sniff I took of this clear popskull might have caused my DNA to unravel, so I took my time. Which was a good idea, as the fierce power of the aromas was off the charts; on the flip side, it allowed a lot to come through over the ten minutes I initially spent with it (the glass ended up going for two days). First, there was a near-rank orange juice past the sell-by date; then dry, fruity, meaty, briny notes all at once, savage and hard hitting. It had the soft dampness of dew on a cool misty morning in trees nestled in mountain foothills; the gasoline stink of an open jerry-can, and yet all that was offset by hot samosas and a badly made currywurst in an cheap imbiss down in Steglitz. It was dirty and aromatic and not even halfway done yet, because the aromas kept pouring out of the glass: anise and lemongrass, a touch of bitters, mauby, sorrel, unsweetened bitter chocolate and just a ton of overripe prunes, before doing a segue into a garbage pile in hot weather mixed up with the musky pungency of an untended outhouse. Yeah I know, it’s a lot and sounds this side of awful, but damn, this thing was intense, it was fun to try, and fending off the strength became a kind of game to see who would win, me or the rum.

Thankfully the palate calmed down; it was still a massive gut punch, yet it was somehow not as intent on causing damage as it was proving it was the biggest and baddest thing in the room that day.  First off was rubber, plastic and lots of furniture polish  Then it got sweet and creamy, channelled some Danish cookies and whipped cream, and added anise and a light fruit jam spread over salt crackers; and just to prove it had more up its sleeves than just its arms, there was a whiff of some olive oil spread over toasted black bread.  It sure wasn’t your standard profile, but it the same time it was pungent, riotous, brutal and expressive to a fault.

And the finish, well that was epically long – briny, dry, deep, reeking of toasted bread, crackers, fish in olive oil (!!), smoke from a kero stove, licorice and damp sawdust, yet not sharp or damage inducing at all.  It was more like a massive teutonic monument, solidly implacable, demanding you respect its awesomeness.  Or something like that.  As you can tell, I was quite enthused.

In a recent virtual tasting I was part of, an O Reizinho Madeira 9 month old near-white agricole rhum from Boutique-y was one of my favourites of the evening, but it confused the hell out of the whisky guys in attendance, who grudgingly admitted it had some chops (then crossed themselves while looking furtively around to see if anyone had heard), but struggled to put into words exactly what made it so good – perhaps it was because unaged whisky has never been a thing in the malty world except maybe among moonshiners the way unaged rum has been for us. Given their perplexity, I’m not sure I would dare give them this one to try — if the O Reiz made them scratch their sporrans, the L’Esprit might unravel their kilts altogether.  

Because to my mind, it’s not just that L’Esprit makes great rums and Tristan knows how to pick ‘em – it’s simply that of all the Guyanese rums made on all those many stills, Port Mourants at any age seem to be the pick of the litter. Here that’s proved once again — I liked it a lot, even more than the 2º Edition, and that was no slouch either. For its pungency, its richness, its depth, the neverending finish, all those insane tastes and yes, even the strength. The rum is fierce, it’s powerful, it jets fire from each nostril and were you to expel a belch and a flatus after a sip of it, seismometers would quiver and the bar would be empty a second later. It’s that kind of experience, and who wouldn’t want to try it for all that, if even just the one time?

(#975)(88/100)

Feb 202023
 

This is a sample review I’ve been sitting on for quite a while, and after trying it was never entirely certain I wanted to write about at all: but perhaps it’s best to get it out there so people can get a feel for the thing. It’s a rhum made in Vietnam since 2017 by a three-person outfit founded by an expatriate Martinique native named Roddy Battajon and occasionally turns up in social media feeds and in French and regional magazines — but, like other Vietnam rum brands we’ve looked at before (Mia, L’Arrangé Dosai and Sampan so far), lacks exposure and a more international presence. It’s the usual issue: too small for sufficient revenues to allow for rum festival attendance and a distribution deal, and the pandemic certainly did not help. Since 2022 they’ve entered into some partnership deals, however, so there is hope for a greater footprint in the years to come – for now the primary market for its rhums seems to remain regional, with some being for sale in France.

Mr. Battajon has been in Vietnam since around 2016, arriving with ten years of F&B experience in Europe under his belt, and after knocking around the bar circuit there for a while, felt that the high quality of local sugar cane and the mediocre local rhums (the most popular is called Chauvet, and there are bathtub moonshines called “scorpion” and “snake wine” which one drinks just to say one has) left a space for something more premium. He linked up with a Vietnamese partner who doubles up as General Manager in charge of procurement and product sourcing (bottles, labels, corks, cane juice, spares…), and an Amsterdam-based designer and communications guy. Navigating the stringent regulations, sinking his capital into a small alembic (a stainless steel pot still), bootstrapping his Caribbean heritage and tinkering the way all such micro-distillers do, he released his first cane juice rhum in early 2017 and has been quietly puttering along ever since.

The rum is made as organically as possible, sourcing pesticide-free cane from local farmers, and eschewing additives all the way – for now a “Bio” certification remains elusive since the certifying mechanism has not yet been instituted in Vietnam. However they recycle the bagasse into compost, and botanical leftovers into a sort of bitters, and have plans to use solar panels for energy going forward, as well as continuing to source organic cane wherever they can find it.

This then, finally brings us to the rhum itself.  So: cane juice, pot-still distilled from that little alembic (have not been able to establish the size or makeup), and bottled at a muscular 55% ABV. Mr. Battajon makes it clear in a 2017 interview, without stating it explicitly, that his vision of rhum is one of infusion and flavouring, not the “pure” one currently in vogue, though he is careful to make a distinction between what he does and a “rhum arrangé”. The company now makes several different lightly aged products but I have not seen anything to suggest that either an unaged white is available (yet) or that if it is, it is unadded-to. 

In various articles, listings and comments online, mention is made of coffee beans, pineapple, mangoes, other fruits, and various herbs, barks and spices being added to the ageing barrels. I had no idea this was the case when I tried it – it was a sample from Reuben Virasami, a fellow Guyanese and bartender who spent some time in Vietnam and who now resides in Toronto – and he didn’t provide any info to go along with it, so I gave it the same run-through that all rhums receive. In other words, I treated it as a straightforward product.

What the Legacy did, when I tried it, was transport me back to a corner of my mind inhabited by the Cuban Guayabita del Pinar. It had that same sense of sweetly intense fruitiness about it – the nose was rich with ripe, dripping pineapples, soft and squishy mangoes, some sugar cane sap, and a few spices too subtle to make out – cinnamon and maybe nutmeg, I’d hazard. 55% makes the arrival quite powerful, even overpowering, so care should be taking to avoid a nasal blowout – fortunately it’s not sharp or stabbing at all, just thick.

The palate is much more interesting because some of the sweet fruit intensity is tamped down.  That said, it’s not a whole lot different from the nose: pineapples, mangoes, yoghurt, a touch of breakfast spices, anise and red bell peppers, and something akin to maple syrup drizzled over hot pancakes.  There’s a delicate citrus line underlying the whole thing, something crisp yet unidentifiable, with an alcoholic kick lending emphasis, but behind that, not a whole lot to go on.  The finish was disappointing, to be honest, because it was short and presented nothing particularly new.

So yes, when all is said and done, the Legacy is very much along the line of the ‘Pinar except here it’s been dialled up quite a bit. Overall, it’s too sweet for me, too cloying, and you must understand that preference of mine in case you make a purchasing decision on the basis of this review – I don’t care for infused and spiced rums or arrangés, really, unless the addition is kept at a manageable, more subtle, level, not ladled into my face with a snow shovel.  Here, in spite of the extra proof points, that just wasn’t the case: I felt drenched in mango-pineapple flavours, and that strength amplified the experience to a level I was not enthusiastic about. If I want a cocktail, I’ll make one.

It would be unfair of me to score a rum of a kind I usually do not buy and don’t care for — since I don’t knowingly purchase or sample such rums, experience is thin on the ground, and then I’d be making an assessment of quality I’m not equipped to deliver. Therefore I’ll dispense with a score, just write my thoughts and comments, and leave it for others to rate when their time comes. But I’ll make this remark – if a company labels its product as a rhum without qualification (by excluding the words “spiced” or “infused” or “arrangé”) then it’s asking for it to be judged alongside others that are deemed more real, more genuine. That leaves the door open to a lot of criticism, no matter how organic and well made the rhum is, and here, that’s not entirely to its advantage.

(#974)(Unscored)


Other notes

  • Not sure what the origin of the company title Belami is. On the other hand the word “Legacy” is likely a call back to Mr. Battajon’s grandmother, from whom he drew inspiration.
  • This Legacy edition was 55% ABV. In the various expressions, the strength varies from ~48% to ~60%
  • I’ve written an email to the company asking for clarification on a few points, so this post will be amended if I get a response.
  • Because several years’ worth of the Legacy were issued (some at 55%, some stronger, some weaker), I’m unsure as to the age. None state the year of make on the label as far as I can tell, but online stores sometimes make mention of the one they’re selling.
Feb 102023
 

Memories are short in this day and age of always-on ADD infotainment, yet I remember quite clearly the short and sharp social media posts that erupted over the naming of Tamosi’s first rum “Kanaima,” which was considered disrespectful appropriation and misnaming (at the very least) of an Amerindian term by a commercial entity (see backgrounder below this review for an expanded discussion of the matter).

For those who are not familiar with the term “kanaima”, it variously refers to a spiritual force of the jungle which can be tapped into, a spirit being, or (in my own favourite) the name of an Amerindian deity, whose most famous manifestation may be A.J. Seymour’s wonderful narrative poem “The Legend of Kaieteur” which I highly recommend everyone read, and which starts:

Now Makonaima the Great Spirit dwelt
In the huge mountain rock that throbbed and felt
The swift black waters of Potaro’s race
Pause on the lip, commit themselves to space
And dive the half mile to the rocks beneath.
Black were the rocks with sharp and angry teeth
And on those teeth the eager waters died
Lost their black body, and up the mountainside
Above the gorge that seethed and foamed and hissed
Rose, resurrected, as lovely mist.

Well, that’s probably more than what you wanted (the poem is much longer3)  You came here for a rum review, not an extended lesson in Guyanese verse or a treatise on amerindian spiritual naming sources. Still it says something about the word, and to this day “kanaima” (small k) is often used when speaking in the bush about spirits, especially shape-shifting were-jaguars, which are expanded on in the about page for the rum.

Introduction and naming aside, here are the bare stats: it’s a continentally aged 16 year old Guyanese Versailles wooden pot still rum from 2004, aged in ex-bourbon casks and bottled at 58.9%. Some caramel was added for colouring, and the company founded by UK-based Guyanese Benjamin Boothe has continued with its releases and naming practises ever since. Like Nobilis or Rum Artesanal, two other small indies founded at about the same time, Tamosi has raised the game of limited releases with high-quality selections that have kept its reputation polished to a shine.

Tasting notes are about what one would expect if one was into Guyanese rums generally, and the wooden heritage stills specifically. The nose, for example, is so Versailles-like, it squeaks; it’s rare that I get an aroma so clearly identifiable with and relatable to that still, because usually there are aspects of the other two stills hovering around that cloud the analysis.  Here it is woody, bright, pure, clean, sparkling, tannic, and chock full of sawdust and wet wooden shavings freshly shaved off an uncut piece of lumber. There’s licorice, leather, tannins, cider, grapes, salt, a few dark fruits, cinnamon and bitter black tea leavened with just a smidge of condensed milk and cardamom.

The palate is rich and deep: the proof really helps here – stronger would not work nearly as well. It’s slightly bitter to taste, with mauby, cinnamon and coffee grounds, plus a touch of almonds and molasses. Once it calms down, it gets better, channelling the same bush tea the nose suggested, a little licorice and a few dark fruits. The overwhelming impression one is left with is not fruitiness but rather aromatic tobaccos and newly-sawn lumber, and that it works as well as it does is impressive. One false note, one element more than another and the whole carefully balanced edifice would shatter and collapse. But somehow that never happens, and with a long, crisp, dark finish that closes things off — licorice, salt caramel, black grapes, molasses, hot sweet tea, cider and brine — it ends by being a wonderfully well-assembled VSG rum and one I enjoyed thoroughly.

I’ve often thought that it takes real skill to bring a Versailles-still rum to its full potential, and there are a lot of hit and miss expressions out there. Ten years ago something of this calibre would likely have made a bigger splash than it did, even without the attendant publicity surrounding the name. Because to get a VSG marque rum this good is a rarity – PM and Enmore and Diamond and even Uitvlugt tend to have slightly higher reputations and more easily approachable profiles, while Versailles…well, not so much. And of course, now, a few years on, the Kanaima has faded from sight somewhat as newer indies and newer releases and newer halo rums come to the fore and replace it.

But I think the rum is some kind of wonderful on its own terms, and shouldn’t be overlooked or left to rust.  It’s on the far side of raw, still possessing some attitude, complex to a fault and recognizable Guyanese, while being tamed just enough by time and barrel action to be enjoyable. It’s original and deeply rough and tasty as all get out — and while I can’t quite go as far as Marius of Single Cask Rum when he said it was, “the best VSG to come out of DDL to date,” I think it’s for sure one of the top expressions of the marque and from the still to ever make it to the wider public.

(#971)(86/100) ⭐⭐⭐⭐


Background

As noted, Benjamin Boothe, a first generation Guyanese immigrant to Britain (he lives in Amsterdam now), started the indie brand called Tamosi in 2020, named after aspects of Carib and Amerindian cosmology. Because his ethnic and cultural background is also West Indian, he hit on the idea of drawing attention to, and honouring, the names of local deities and spirits from indigenous and imported folklore, and named his first rum “Kanaima” explaining the choice and its background both on the bottle label and on the company website. It is clear that this was no quickie commercial marketing scheme, but something deeply felt – the level of research Mr. Boothe brought to the table was not inconsiderable (which is something a lot of other indies which claim to honour historical heritage don’t really do beyond the superficial).

You will recall that this was at the height of several interlocking and vicious social and cultural rum wars: the Barbados GI, the j’ouvert rum from Michael B. Jordan, Velier’s imbroglio with the extolling of Haiti’s undeveloped pastoralism, the “Plantation” and “Esclavo“ names, BLM, and all sorts of posts coming out almost daily about racism, diversity, gender bias, appropriation and so on. 

So it was probably no surprise that almost immediately people came out of the social media woodwork to accuse him of cultural insensitivity towards indigenous religious beliefs (though few if any of the commentators were indigenous themselves). Academics with purportedly years of research into the matter challenged his assertions. Comments came thick and fast, claiming it was historically incorrect, and rank neo-colonialist cultural appropriation if not outright theft by some guy not even from the region and as usual, some of it became quite ugly. Boothe engaged with his detractors and explained his rationale, which boiled down to this: too many historical callouts in the rum world’s marketing were either superficial or limited in focus, and his own very extensive researches had shown there was quite a bit more to early sugar and rum production that involved other ethnic groups and their interactions, and this was one way to provide more information and background to that aspect of things. To my knowledge not one of his interlocutors conceded he had a point, which to my mind says rather more about them than the argument they were trying to make.

Moreover, not only did Boothe have a West Indian heritage himself, his research was no slapdash cut-and-paste shallow excerpt from a primary school text or someone else’s online post, but a close reading of many historical tomes, academic papers and primary sources to which he had dedicated much time and effort. In other words, the naming convention chosen was being done with respect and knowledge, by someone who had a cultural connection to the term much closer than, say, that of Michael B. Jordan, whose tactless trademarking of j’ouvert to name his rum at around the same time, without a smidgen of relationship to the term, also raised hackles.

However, Boothe stuck to his guns; he defended his choices, refused to alter his company’s or his rums’ names, and as usual, memories faded, the world moved on and Tamosi is a fact of life now (as are all other bottles issued under the brand, which continue the theme of being named after local spirits and deities of the country of origin). With one exception, nobody has raised the issue since that time – unlike, say, Plantation or Esclavo business, which reliably pops up for a question and a mention on reddit or Facebook at least once every few months.  And there the matter lies.


 

Feb 062023
 

Worthy Park’s “109” is a recent addition to the Jamaican distillery’s brand portfolio, with a storied history from its first announcement in 2020. The Jamaican distillery wanted fill out its low-to-midrange line with a darker, slightly aged and higher proof rum to complement the Rum Bar White Overproof, Silver and Gold, and while they maintained that the objective was not to go up against Smith & Cross, it’s hard to look at the specs and not conclude that at least some market-share jealousy and subtle dick-measuring was going on. 

Initially the rum was called “Gunpowder Proof” – a play on the old navy strength of 54.5% – and as you can imagine, it excited strong interest, even if the stated purpose of the rum was to attend the bartending and cocktail circuit. Labels were all set to go until, in an echo of Banks DIH’s problems with “Demerara rum” a decade earlier, Pusser’s objected and issued a cease-and-desist-you-varlets order, claiming the name as their own trademarked title. WP shrugged, airily and dismissively said “we don’t bank the success of our rum on a name” and changed it to “109” which I hope requires no further explanation.

Like Alex Sandu of the Rum Barrel who reviewed the rum last year, I also believe that the specs suggest a rum meant to bridge the bartender-cocktail circuit rums of the Rum Bar line with the more upscale and defined sipping rums of the Worthy Park range. The core stats for the 109 support this assertion: it comes from molasses, comprising two pot still distillates – WPL 4 aged for three years in ex-Bourbon casks, and some unaged WPE 5. There are no additions except caramel to make it darker, and we are not informed as to the ratios of the two components.

It’s an intriguing production profile, and what comes out the other end is surprisingly simple, with a few clear and distinct notes: firstly caramel, toffee and blancmange set off with molasses and brown sugar; then some light, tart sweet fruits like cherries, strawberries, bananas, papaya and pineapple, plus a mango or two. Thirdly, one can sense cucumbers and red pimentos soaked in light vinegar, a sort of sour note, and lastly there’s some unsweetened, almost bitter salted chocolate and coca cola. That’s not bad at all for something so young.

The palate follows these four notes without substantial deviation.  Of course, the taste in the tongue is sharp – that’s a function of both youth and proof point – and the whole thing is salty and crisp, bordering on  the acidic.  The whole thing is a mix of chocolate, licorice, caramel, toffee and gooseberries (plus some pineapple and unripe green mangoes), with just enough musky-sweet deriving from the molasses and brown sugar to make it an interesting rum to try by itself. It’s a bit rough and tumble, which is nice, and the finish channels some Trenchtown badass with nuts, molasses, coffee grounds, salt and pepper.

Overall, the melange of solid primary tastes and occasional jagged edges makes the 109 borderline as a sipper – I would not drink it regularly that way myself – but I think it’s excellent for what it was meant to be, and would handily wake up any cocktail you care to dump it into. I’m a simple guy with no real mixing experience, so you’ll forgive me for sticking with that old standby of the rum ‘n’ coke, at which this thing absolutely shines (and look forward to a flurry of notes from various bartenders who want to suggest alternatives and school me better).

So, then: is it gold or pyrite? I can hear you ask. Honestly, I believe the WP 109 is neither: it’s simply an unpretentious, firm, tasty rum that doesn’t forget its backdam antecedents, and yes, it’s definitely not important what they call it — it would be similarly good if they called it The Son of Kong. A little older, a touch less bite, and it would be almost the perfect midrange rum, and given what it costs it’s great value for money to boot. You can’t go too far wrong picking up one of these for the home bar.

(#970)(82/100) ⭐⭐⭐½

Jan 242023
 

Taiwan is not known for rums, but then, it was not known for whisky either, and look what Kavalan has managed to accomplish.  So, sooner or later, I had to come here, where an expatriate Frenchman named Oliver Caen and his Taiwanese wife Linya Chiou, have created one of the most interesting new distilling companies out there: interesting for their location, interesting for their labelling, interesting for their rums, and interesting because so few people have tried any — yet everyone knows of them, and everyone is curious to check them out. Word of mouth like that is priceless.

I’ll provide some company background below this review; for the moment, it’s enough that we know the 2017-established company has a 500L steel pot still and a more recently added 1200L copper Charentais still.  Sources for the wash are both molasses and juice derived from their own small estate cane; fermentation varies and can take 15-21 days if from juice, and at least 10 days if from molasses; double distillation is practised and ageing is done in a variety of barrels sourced from France, Spain, Russia, Japan and the US.  The sheer variety of the production methods they indulge in probably explains why the company has made it a hallmark of its labelling ethos to provide a level of information on the rum in each bottle that would make Luca Gargano weep with envy and frustration and for which us geeks can only be grateful.

Not many of Renaissance’s rums are as yet easily or commonly available and their production remains relatively small. The rum we are discussing today is a 2018 double-distilled 3 year old rum, and in relating the tech specs you realise that this is where that bible of a label, that ‘wall of text” comes into its own.  The rum is molasses based, 15 days fermentation with some dunder, aged in a new 225L American oak cask and then finished in Fino sherry cask (Fino is a dry sherry), 306 bottle outturn and 62% ABV…and just from those details you can tell how much the label provides (I have left out quite a bit, to be honest because sometimes there is such a thing as overkill, though I’m glad to get all this too).

Anyway, the rum’s production background suggests a rich experience, and indeed, the profile is really quite interesting. The nose for example, opens right into licorice, blackcurrants, some medicinals, flortals, light delicate perfumes, vanilla and some crisp citrus notes. Underneath those aromas is something a bit softer and muskier: flambeed bananas, salt butter, the vegetable aromas of a hot and spicy miso soup leavened with ripe mangoes and lemon peel. It’s solid at 62%, though thankfully it stops short of serious aggro.

The palate was just similar enough to rums with which we are more familiar to make the occasional diversions interesting and singular, rather than off-putting. There’s som blancmange, salt caramel, bananas, licorice and almonds, all at once.  This is followed, as the rum opens up some, with sharper and quite clear citrus and floral notes, some burnt bell peppers, chocolate oranges, unsweetened chocolate coffee grounds and – peculiarly – even quinine comes to mind (and I should know). There is some faint sweet spiciness at the tail end which bleeds over into the long finish – this is mostly cloves, ginger, licorice – but at the end it’s fruity with raspberries and some syrup, honey and brine.

Well, labelling is one thing and presentation goes hand in had with it, so it talks well, but based on what I’ve described, does it walk? Opinions are mixed.  All in all, there’s a fair bit of hop-skip-and-jump going on here and perhaps its inevitable that with a rum being this young and with all those processes in its DNA, it would be a little uneven. The Fat Rum Pirate, in one of the best reviews so far, suggested this very aspect, wondered what it was like without the Fino finish, and rated it three stars (out of five). Will and John of the Rumcast named this one of their rums of 2022 (in the “most surprising” category at 1:11:28) and Will remarked that “if a high ester Jamaican rum and a Fijian rum walked into a bar and had too much sherry, it would be this rum” but stayed clear of making either a full throated endorsement or a dismissal. The originality was clearly key for Will, as it was so unusual. Serge over at WhiskyFun commented on it being “big,” that he didn’t get the finish, couldn’t say it was brilliant…but surely worth checking out. 

That’s really what I come down to as well.  It’s unusual, in a good way. While some more ageing would likely make it better, it may be too early to ask for that: as with many small up and coming distilleries who need to make cash flow, young rums is what we’re getting (the Australians were also like this, as are some of the new American craft distilleries).  The rum does channel a bit of Jamaican, and combines it with something softer and easier – a Barbadian or Panama rum, say (Serge said Lost Spirits, which I thought was a stretch) – and what it reminds me of is, oddly enough, Montanya’s Exclusiva, which scored the same. The Renaissance gains points for somewhat different reasons, but it remains in the mind just as Montanya does — and all I can say is that I just wish it was cheaper.

(#968)(86/100) ⭐⭐⭐⭐


Other Notes

  • Casks are important in the identification of Renaissance’s rums.  This one is Fino #18260
  • For now it simply costs too much for serious appreciation, but I do recommend it.
  • This is an exclusive bottling for The Whisky Exchange
  • A brief backgrounder. The husband and wife team have been spirits importers to Taiwan since 2006; by 2013 they felt that the combination of rum’s rise on the international scene, the lack of a “serious” Taiwanese branded rum and their feeling that there could and should be one, made them investigate starting a distillery of their own (at the time Taiwan produced brands called Koxinga Gold and Wonderland, but these were not well regarded and almost unknown outside the island). Experimenting with molasses, juice or cane sugar on a 500L stainless steel pot still for the next three years (without a licence and while holding down day jobs), they decided that the rums they could make were viable, and went on to formally establish Renaissance in 2017 as a single estate distillery in southern Taiwan, using organic methods and mono-varietal cane. 
  • Taiwan had a solid sugar cane industry (cane has been recorded there at least since the 14th century, and the the Dutch introduced industrial sugar production in the 1600s when the island was known as Dutch Formosa)
  • Although agriculture uses almost a quarter of the land in Taiwan (and a full half of the entire sector is plant-crop based), moves to an industrialised hi-tech manufacturing economy have gradually reduced its share to less than 2% of GDP (from 35% in 1952), and it is considered a support of the economy, not a primary driver; land use has been shrinking as well, even though the Government wants this to change in order to promote better food security. Sugar cane used to be an export crop but has been reduced of late, and is not a major focus in Taiwan any longer; therefore it is not surprising that a vibrant sugar or spirits industry based on cane has never really developed (Government monopolies, and restrictions on spirits production, were other reasons); wine on the other hand has become more popular, and the example of Kavalan whiskey is a model that no doubt influenced Mr. Caen as well.
Jan 192023
 

 

Developments over the last few years suggest that the American rum world may slowly be shaking off its lethargy and race to the cheap bottom, and embracing a more serious rum loving ethos. Rum clubs are starting up all over the place, American spirits enthusiasts are posting reviews on social media left right and centre, more and more distilleries are making rum — and with the sterling efforts of the Old Guard like Richland, St. George’s, Prichard’s, Balcones, Maggie’s Farm and others, it is now possible for you to speak about American Rum (with caps) without somebody just pityingly shaking their head at you and wondering what you were smoking. There are decent cane juice agricole-style rums coming out of Hawaii and the South, interesting experiments in New England, cask strength monsters out of Texas, and even American independent bottlers are springing up from the field like sown dragon’s teeth.

To be clear, not all of them — not most of them — make much that compares well to the big names and heavy hitters of the global rum world which gather most of the plaudits and respect (so obviously I’m not talking about McDowell’s, Bacardi, Zacapa or others in multinational combines’ low-rent stables). We have yet to see a Hampden, Worthy Park, Saint James, Nine Leaves or Savanna in the lineup coming out of the USA…and yet, there are signs that some distilleries, a few, are getting there. 

To my mind, one of these Little Outfits That Could is Montanya Distillers who we have met before when discussing their fascinating Platino. Few American distilleries of any size have the street cred engendered by this one small outfit in Colorado that has yet to hit its fifteenth year of operation…and that with just four rums in the standard lineup, none of which exceeds five years’ ageing. Part of it is their published environmental record, the commitment to sustainability and their gender diversity…and partly it’s some pretty good rums as well.

Today we’ll look at one of their older expressions, the 3 year old “Exclusiva”, which one year younger than the top of the line 4YO Valentia. Nothing significant has changed since the Platino review: the Lula Sugar Mill co-op provides the complete residue from the minimal juice processing they do — raw unrefined molasses (12% of the fermentations) and raw unrefined granulated cane sugar (88%) which then gets fermented for around a week, before going through the 400L direct-fire Portuguese pot still (the newer US-made still that was installed in 2021 has not seen output to bottle yet). Following In this case the distillate was aged for 2½ years in ex-whiskey American oak barrels (Laws Bourbon for the curious), and six months in French oak that once held Cabernet Sauvignon and port, made by Sutcliffe Vineyards, also a Colorado operation. 6 And then it’s bottled at a standard 40%, which to my mind, is something of a disappointment.

But only for a while, because what this all leads to is a fascinating young rum, a distinctive piece of work — one that exceeds its paltry age stats and strength by quite a margin. The recalibration of my original doubts started as soon as I nosed it and inhaled solid scents of dry dusty earth, leather sofa with lint, cereal and of course, old libraries of mouldering textbooks. It smells of the thick, briny, rich beef-filled lentil soup Grandpa Caner used to insist on having every Sunday….and then the rum’s nose really starts to warm up. When that happens, it’s confounding: the fruits come out of nowhere and take over: raspberries, strawberry soda pop, Dr. Pepper, ginger ale; there’s a tart sort of warm earthiness to the whole thing reminiscent of a voluble Berbice fishwife trying to sell you a couple of stale fish and set you up with her daughter at the same time, and as if that isn’t enough, there’s a distinct smell of dirty dishwater with soap (people, I am not making this up!), black pepper and a milky rice porridge.  It’s by far the most peculiar nose I’ve worked on all year, among the most distinctive, and entertaining.

So thus far, with just the nose it’s pretty cool, and I had fun ribbing Jazz and Indy about it as my tasting notes grew longer. That said, the taste is more traditional and perhaps more conservative. So the cardboard, leather and mustiness all make an encore, as do the decaying old textbooks; if you can wrap your head around this, it’s watery, woody, dry and papery at the beginning, all at the same time.  Some licorice makes a bleated entrance, a few darker fruits like prunes and plums and a few lighter ones like apricots and very ripe mangoes; there’s leather, cinnamon and freshly grated ginger, fanta, and I must say, I did not miss the dishwater one bit. It’s stolid and solid, with the playfulness of the fruits and lighter elements adding a nice counterpoint. Finish is short, to be expected at 40% ABV, but at least it’s on par, nicely aromatic with cereal, brown sugar, vanilla, some light citrus, licorice and nail polish, and didn’t drop the ball into complete insubstantiality as too often happens with young and light rums

Usually, when any small rum company uses terms like “Exclusive” and “Family Reserve” and “Lost Casks” and “My Mutt MacDonald’s Preferred Distillate” and other such nods towards exclusive releases not meant for the quotidian riff raff (like your faithful reviewer), I smile…but it must be admitted that while Karen Hoskin and her team have not exactly made an exclusive, they sure have a rum that’s distinct and original, dancing to its own tune. It’s a fun drink, and yes, a bit weird too. I like that.  Too often American rums don’t want to offend, keep it quiet, dial it down, make their rums less – a rum like this one shows that you can be interesting without pissing off the bank or the clientele.

But, I also must say that this is not a rum anyone should start their journey with.  It’s not as polarising as the batsh*t crazy tastes of the TECA (few rums are), but it is different, it’s trembling on the edge of not being a rum at all what with the way those tastes come at you from all over the map.  At the same time, honesty compels me to confess that it’s among the most original rums I had that day, and maybe that entire month. Even at standard strength, it’s worth checking out for that alone — and if one day I do meet the inimitable Ms. Hoskin, perhaps I’d genuflect, knuckle my forehead and kiss her hand, and ask her if I can please have some more…but stronger, please.

(#967)(86/100) ⭐⭐⭐⭐


Other notes

  • While the majority of Montanya’s sales remain in America, its footprint in Europe is starting to become more significant, what with their distribution arrangement with Skylark covering the UK and EU. This is one reason they are relatively better known than bigger distilleries with a more resolutely North American focus.
  • Thanks go to Jazz and Indy of Skylark, who endured my unrepentant thieving of their rum stocks on one great afternoon in London. I’m not sure whether the 29 YO Uitvlugt rum and some Kyrgyz felt slippers I left behind made up for my sticky fingers, but I hope so. When we were wrapping up and they observed my liking (and oddball tasting notes) for the Exclusiva, the guys, after they finished laughing themselves silly, made me record a complimentary message to Karen to tell her so.
Dec 192022
 

The “Pagos” rum from Hampden — all 1200 bottles of the release — is another one of that storied estate’s experiments involving Luca Gargano, whose company has distribution rights to their rums, and who is known for tweaking things in odd directions just to see what comes out at the other end (and if you doubt that, just visit the NRJ quartet or the EMB rums which are about as non-commercial as it’s possible to get). Unusually for Hampden, this isn’t a multi-bottle series, but a one-off release of a single type, though it is my understanding that there may (will?) be others in years to come.

Luca was hinting about the Pagos (the word means “cru” in Jerez) and talking it up at masterclasses in various ‘fests around Europe in 2022, and indeed it was available for the proles to try at both Paris’s WhiskyLive and London’s UK Rumfest before going on sale later that year. The key takeaway is that it was completely aged for around 3-4 years in one of some forty 500-litre butts sourced from a Bodega called Lustau in SW Spain close to Cadiz, which Velier distributes. The butts held Pedro Ximenez and Oloroso for a few years and can therefore be said to have been influenced with and by better sherry, for longer, than far too many such barrels used around the rum and whisky industry which have some cheap plonk dropped in to them for a short time and then sold around as “seasoned.” The quality of the sherry and the length of time in the barrel does make a difference…as this rum shows.7

So after all the visions and daydreams and desires to make a rum version of Macallan (which is not now that strength which in old days moved earth and heaven, I posit, but never mind), what came out the other end was a long-fermentation pot-still Jamaican rum fully aged in these butts for the aforementioned 3-4 years, issued at a nice and firm 52% and sporting an ester count 8 that places it at the very top end of LROK territory, and edging close to HLCF…my own personal sweet spot for Hampden rums.

It’s an unusual bottling, a Hampden, a Velier, a limited edition from real sherry cask ageing, so that said, what was it like?  Well, very nice, truth be told. The 52% gives it a sort of firm and easy elegance that isn’t out to wreak havoc on your sinuses, and the initial aromas are of  a musky, winey, almost tawny old port. It’s chock full of baking spices like cinnamon, cloves, a touch of nutmeg; it channels a soft line of olive oil and saline, before blooming into all sorts of additional stuff that shows off the funk: pineapples, mangoes, oranges and apples that are too ripe, plus florals, acetones and even some crushed hazelnuts and pistachios. There’s a lot to unpack here for anyone who takes their time with it.

That’s the nose; the palate is somewhat less forward. It’s lightly floral, and provides tastes of a patchouli air freshener and laundry detergent, cinnamon and cloves again, creamed rice, funky and fruity, with an on and off bite that’s fun to experience. There’s somewhat more nuttiness here, but also more tart fruits: passion fruit, cherries, mangoes, strawberries and some yoghurt.  I particularly liked the sense of dusty spices that hung around (reminds me of Grandma Caner’s pantry back when I was a kid), and while not overly sweet, the rum does have a sugary, liqueur-y background to it that works well with the caramel, vanilla and bananas you end up with. The finish is pretty fine too – solid, long, not obnoxious – it doesn’t flaunt a bunch of esters in your face and blare “here I am!” like a loud and bombastic opinion you didn’t ask for, just quietly dials everything down so that instead of getting one thing after another, it’s like one thing after another is subtracted, until all you’re left with is some flambeed bananas, oranges, nuts, unsweetened chocolate and wine, hanging around to tease you like the Cheshire Cat’s grin.

Well, now this was quite some rum. I really liked it: both for its complexity and the self-evident care with which it was put together (more ageing or a smaller cask would have upset the delicate balance of the taste elements), which rewarded a more patient excursion of its charms. It’s the sherry cask, I’m thinking, although which cask had more time – the Oloroso is drier and crisper, while the Pedro Ximenhez is quite a bit sweeter, so the impacts are different – is a mystery.

The Pagos, at end, is absolutely a sipping, drinking rum. It’s quite restrained for a Hampden rum, let alone a pot still Jamaican – there’s an elegance combined with easy strength here that I don’t get to see all that often, a sort of refinement that speaks of a silk glove only barely covering a mailed fist. I’ve heard it’s sold out just about everywhere, and my feeling is that people bought the name more than the rum – but for all those who dropped the coin to get the rum just so they wouldn’t miss out, I think they’ll be stunned at what a lovely rum they ended up getting when they finally open it.

(#959)(87/100) ⭐⭐⭐⭐


 

Nov 272022
 

I view L’Esprit’s unaged still-strength white rums the way I regard Mrs. Caner – with besotted love not unmixed with a little dread.  Treat her right and there’s no end of the amazing wonders and complexities that will be provided; drink carelessly and you’ll be belted into next week.  Seeing the stats, is clear to see why: the rum is distilled in 2019 in Jamaica, and taken at 85.6% as it dripped and smoked and frothed off the still, then released without any ageing into the wild, unfiltered and unadded-to, and completely, fiercely, joyously untamed. You get the nervous feeling that when you drink it, you can sense the Grim Reaper on your shoulder clearing his throat.

So you can understand both my awe and my trepidation. On the outside, as a white rum, it looks meek and demure (another similarity it shares with my better half), but hard experience with L’Esprit’s recent outturns of this kind have taught me some measure of caution. The initial sniff showed why this was a good idea: it was a wild storm of competing, fighting, angry tastes from all over the map, starting with coconut milk with a touch of gaminess, vanilla, and flambeed bananas drizzled with hot bitter caramel syrup.  As if unsatisfied, it moved on to rubber and tar on a hot day. Glue, solvent, acetones, and behind it all, the rank meatiness of a midden heap, brine and hogo gone wild, into which somebody spilled a bucket of used engine oil.  If there were any fruits around, they were blattened flat by this huge wave of rumstink, and yet, for all that this reads like some kind of crazy, it’s still somewhat better and more interestingly assembled than the Long Pond TECA.

And at that strength, when sipped, well, it provided all the acres of hurt one can expect from that huge pail of proof. It was hot, spicy, initially reeking of stripped out gears and a burnt clutch on an old Land Rover – this was brief and dissipated swiftly, being replaced by ethanol, medicinals, a tart sort of sweetness (yoghurt, citrus, green apples, grapes, strawberries) and sourness (miso soup, Thai sweet chili, soya)…and then it really got going. There was the bitter clarity of licking a copper penny. It tasted of hot and very strong unsweetened black tea, on the good side of being bitter. And then it got more creamy and spicy and warm at the back end, before relaxing into a finish that was long, sweet, salty, sour, bitter – as if all taste receptors got switched back on at once — coughing up citrus, juniper, quinine and mineral water to go with the pears and green apples that closed the show.

Damn, but this was one serious rum. It’s just this side of excessive, and is the sort of thing a resident of Trenchtown would splash on before heading to the local rum shop for a duck curry and a brawl. The tastes are completely off the scale, they’re all over the place like a half-drawn roadmap leading to an undiscovered country and it’s a small miracle that they work together as well as they do. And admittedly, it’s too fierce on the attack: the lips are numbed, the tongue paralyzed, the taste buds burnt out in a bright flash of heated sulphur and brimstone, and this will not be a rum that finds favour with many except Los Extremos who inhale this kind of thing with their morning wheaties.

And yet, and yet…it’s not entirely a bad product : once it settles down it’s a really quite interesting piece of work, in spite of its undiluted demon-piss vibe. What it does, better than most with similar specs, is unashamedly channel trashy 1980s Ahnuld, Sly, Chuck and Dolph Lundgren action movies of the sort we remember fondly today. It drops massive taste bombs, huge sharp congeners, sweat, harsh language and liquid gelignite left right and centre the way those stars dropped one liners and cool kills. I’m not sure that’s a description or a profile that’ll appeal to everyone, but for those who are willing to park their doubts, I think L’Esprit’s Jamaican white brawler is simply one to beware of, treat with respect…and maybe, once one adjusts to its fierce character, even to love.

(#954)(86/100) ⭐⭐⭐⭐


Other notes

  • It’s not stated but as far as I know, it’s Worthy Park distillate.
  • “Cuvée Daniel” refers to (L’Esprit’s owner and founder) Tristan Prodhomme’s second son; the Diamond “Cuvée Edgar” MPM unaged white referred to his first. He made these rums to commemorate them, which I think is a sweet gesture.
  • As always, I must commend the sleek little sample bottles L’Esprit favours, which fit nicely into a presentation box and are just cool as all get out.
  • Pot Still, 279-bottle outturn. Rested between July 2019 to October 2020 in inert tanks.
Nov 232022
 

Rumaniacs Review #141 | 0953

For a distillery whose founder had a not inconsiderable impact on craft distilling in the state of New York, it’s a shame they stuck with a product that has no end of local competition and is at best reviewed with occasional praise, mostly indifference and sometimes outright disdain: whiskey.  And yet they produced a rum or two at one time; and one of them, this rum, while no great shakes, suggested that they had potential and to spare had they stuck with it.  Maybe.

This is a pot still, blackstrap molasses based rum (for what it’s worth, blackstrap molasses is the kind that has the most sugar already removed from it and is characterized by an almost bitter taste and thick consistency; it’s also the cheapest). The age is unknown but I think it’s around 2-3 years old, and my perhaps unfounded supposition is that after William Grant injected some capital into the company in 2010 (see historical details below), they wanted to add to the portfolio, and made this 1,000-bottle rum in 2012 to commemorate the Roggen brothers who were Huegenot dry-goods merchants and spirits dealers in the area back in the day. There was also a Hudson River Rum at 46% made at around the same time, and these two products are the only rums I think the company ever made.

Colour – Amber

Strength – 40% ABV

Nose – You can still taste some molasses, brown sugar and licorice here, also some sweet fruit which remains, faint, dull and relatively unadventurous. Cherries, orange peel, caramel, some vanilla. It’s paint by the numbers time. Not bad…just not exciting.

Palate – Vanilla, some apples and raisins, a little licorice and bitterness, and a twang of brine. Brown sugar, caramel, molasses, unsweetened chocolate, and that’s stretching. Essentially, there’s not much going on here.  It’s not precisely rough or uninviting, yet the sharpness and youth makes it a drink to have with some care.

Finish – Hardly anything to report on. Vanilla, some very light fruit, toffee, licorice. That’s about it.

Thoughts – Roggen’s, for all its positive marketing and enthusiastic blurbs on various online stores where it remains to be found (which by itself should tell you something since it was made in 2012), is a rum stuck in time, the sort popular ten years or more ago: punchy if you have it first thing in the morning, but hardly new and or different. It’s a drowsy sort of everyman’s hooch that you could care less about while drinking it, and forget a half hour after it’s done: not because it’s vile, or even poorly made — I have to acknowledge the competency of the distillery in not making an unmitigated disaster — but simply that while the rum is not entirely boring, it’s neither more nor less than just a lot of nothing much in particular.  

(76/100) ⭐⭐⭐


Other Notes

  • My thanks to Jazz and Indy Anand of Skylark Spirits, at whose house in London I pilfered the bottle and did the review notes earlier this year.  This is not a brand in their distribution portfolio, but something I think Jazz picked up on one of his trips to the States.
  • The historical society of New Paltz was involved in making the rum, which I think is some kind of commemorative or promotional bottling, hence the limited outturn of 1,000 bottles.

Historical background

So, the company story, then, if this intrigues you. Tuthilltown Distillery was founded in the upstate-NY township colloquially known by that name (after a Mr. Tuthill who founded a grist mill there in 1788), but is formally called Gardiner. It was itself established by fleeing Huguenots who settled in the area in the mid-1600s and also established a small town slightly to the north called New Paltz.  It was a thriving town by the mid-1700s, and it is useful to know that a pair of Swiss brothers – Francoise Pierre Roggen and Johann Jacob Roggen – emigrated there in 1749 and became merchants of some note.

In the current century, Ralph Erenzo, a retired professional rock climber, acquired a property of 36 acres there in 2001, intending to build a B&B, but this never came to fruition because locals kept denying the construction permits. However, Ralph discovered an obscure 2000 law on the books that allowed local micro-distilling at a greatly reduced licensing rate ($1,500, from a previous sum of $65,000) — so long as production was less than 35,000 gallons a year. And so in 2003, with an engineer called Brian Lee (who had come to him looking to use his facilities to make artisanal flour) he shifted to booze, and founded Tuthilltown Spirits by converting one of the mill granaries to a micro-distillery. It was the first new distillery built in New York since Prohibition. Two and a half years later, they produced their first batches of vodka from scraps collected at a local apple slicing plant, and had plans for whiskies. 9

As all good Americans micros do, the distillery went all-in on any distillable booze they could: eau de vie, brandy, absinthe, infusions, vodka, rye, bourbon, gin, and, of course, rum, you know the drill.  But it was whiskey that commanded their attention and much like Amrut did, knowing the quality of their product, they did small bar tastings in Paris (yes, Paris) and got a distribution deal with la Maison du Whiskey,  aside from whatever small sales they had in-state. This in turn brought them to the attention of William Grant & Sons out of Scotland, who bought the brand (but not the product) in 2010 and injected some much-appreciated capital into the company to improve infrastructure, marketing and distribution; in 2017 they bought the entire thing.  At this point they dispensed with all the other spirits and switched entirely to the branded Hudson Whiskey and its variations. And this is why the website for Tuthilltown is dead, while Hudson Whiskey’s is alive and well and why no reference on the latter site will even mention that they once were a smorgasbord of all things intoxicating, including rums.


Opinion

The fact that it’s topical newsmagazines that provide the background to the distillery, the name, the history and the rum’s titling — I searched through quite a few archival documents and websites to find the details used above —  explains something of my frustration with distilleries who have no sense of their own history or respect for what they have done in years gone by. Granted Tuthilltown is not rum focused, but surely a listing all the products they have made in their existence should be easily available somewhere. This indifference to their product development and past roster, even if discontinued is simply bewildering.  I mean, they made it, they labelled it, they sold it, it’s part of who they are…why pretend it doesn’t exist? 

I hasten to add that this is not an exclusively American phenomenon – God knows there are examples galore across the geographical spectrum, like that Cadenhead VSG I almost thought was a ghost last year. Still, in contrast, take this counter-example: the Danish indie Rom Deluxe has a webpage devoted to their current releases, but they also have an archival section on their website where they list all their various older expressions made in years gone by.  Labels, tech sheets, the lot. Given I can still find stuff from their earliest years knocking about on store shelves or collector’s basements, such material is a godsend when asking the inevitable question “what is this thing?” Quite a different mindset than so many others.

I’ve made a point of bringing up the issue of loss of current records (or having no records at all) for years and it’s the sort of subtle thing nobody really worries about, or notices…until they ask a question and realize that nobody ever wrote anything down, or recorded it and the info so readily available before, now only resides in derelict and near-inaccessible company archives, or on old web pages no longer “live”, or on some long-forgotten FB post. Rum databases like Rum Ratings and Rum-X help, for sure, but I think if companies themselves took some ownership of their releases and made sure the details were always available, then that would just help everyone out when they see an obscure bottle on a dusty shelf somewhere. Because without it, we’ll be floundering around ten years down the road — even more than we are at present — if steps are not taken now.


 

Nov 142022
 

There was a time not too long ago when anything you got from Hampden was some bulk rum export that got bottled by an indie in Europe. Berry Bros. & Rudd, Murray McDavid, Renegade, Samaroli, Compagnie des Indes, Rum Nation…these companies and more were the ones who kept the name alive and vibrant in people’s memories. And to be fair, the rums they picked were usually quite good – the Samaroli 1992 for example, was really kind of spectacular and even the Murray McDavid edition that was half as old, was no slouch.

All that changed after the launch of estate bottlings by Hampden in 2018, distributed globally by Velier. The reputation of the distillery bloomed overnight, and suddenly we moved from drought to deluge – it seemed like everywhere we turned there was another company that touted its street cred by having a Hampden rum in ts portfolio. SMWS, SBS, Stolen Spirits, Rom Deluxe, LMDW, Duncan Taylor, Mezan, Valinch & Mallet, Rum Artesanal, Rum Club, Blackadder, Silver Seal, Wild Parrot, Hunter Laing, Kintra, and so on and so forth and such like. That’s was a lot of choices, but the cream of the crop – at least with regards to customer appreciation – continued to be the Velier releases with their near-trademarked labelling ethos and tropical ageing.  And they lost no time expanding the Hampden rums into a veritable smorgasbord of offerings to cater to every taste.

At times it almost seemed like Velier-overkill.  There were Habitation Velier Hampdens, the  black-bottle yellow-label series, Endemic Birds, Great House, Warren Khong, Pagos, the various marks editions (now conveniently available as a sample pack) – it seems hard to believe that it all started with just a pair of 8YO rums a mere four years ago.  And, predictably, for the 2022 season yet another Hampden rum was released as part of the “Magnum” quartet, though in this case it was just the one and not a whole set.

Strictly speaking, that rum – on the face of it and going with the bare bones statistics – presents as nothing out of the ordinary. A pot still rum, distilled in 2016 and bottled in 2021 at 60% ABV, aged tropically for five years in ex-bourbon barrels, and bearing the marque HLCF (“Hampden Light Continental Flavoured”) which is therefore in the midrange of esterland: 500-600 g/hLpa, where for my money, the real quality lies buried and often overlooked in the rush to bag the biggest and baddest animal out there (the 1600 beast of the DOK, of course).

But whatever the ester count is, consider just how well the rum, even at that young age, comes across when you smell it.  It reeks some kind of spectacular, I think: all the funky rotten fruits, orange rind, cherries, strawberries, pineapples and half chewed bubble gum we’ve grown to known and love, they’re all there. It exhales a bit of smoke, a bit of vanilla, a touch of cinnamon, some leather, honey and even sweet soya. Glue, acetones, furniture polish, fresh paint rise up to take their place and it all combines into a sort of deep complexity with a lot of different aromatic notes coexisting within a nice harmony. There’s a sort of rough richness to it that I sometimes forget Hampden rums display, and if perhaps the strength is overpowering, a touch of water can certainly bring things down a notch.

This is also true of the taste. Here, it’s more obvious that the rum has the roughness and toughness of a Trenchtown yardie the entire time: it has not been tamed and sanded down by a further decade in a barrel.  What that does, however, is provide some really robust and precise notes that remain rather aggressive and sharp and which can be alleviated with some water. Glue, acetones, sweet pineapple, ginnips, tart yoghurt. The funk is well controlled, neither excessive not too faint, and there’s varnish, apple cider lurking around the corner to cosh you. It spurs roughshod over the palate, which is the youth of the thing speaking, of course, but I have to confess to a certain admiration for that. And it all leads to a nice long finish that has fruity notes, bubble gum, brine, olives, and some smoke, and brings the whole business to a hot close.

Now speaking for myself, I’m not entirely a fan of very young rums being sold at premium prices because too often it seems like a way to leverage a Name and a reputation based on past achievements, rather than intrinsic quality of a rum itself. Yet here I find myself with little to quibble about: the rum bears out a gradually developing personal premise that when it comes to the high ester rum category, the midrange is where the real action lies, not the edges of the bell curve where the extremists lie in wait to hack and slash. 

I liked this rum, a lot, for all its lack of years. It’s tasty as hell. It keeps on going like the barrel had an energizer bunny stuffed inside the entire time. It’s aggressive, it’s big, it’s bad, it’s bold, and had I been the sommelier advising John Wick, I would have said to screw the Austrian and German selections and go with the Hampden. This the rum that would have justified that choice, and the body count would have been way lower had he done so, because, let’s face facts, you just can’t go far wrong when you stick with one of the badasses of the New Jamaican varietals.

(#950)(88/100) ⭐⭐⭐⭐


Other notes

  • The Hampden rating doesn’t appear to polarise as much as my previous two reviews of the Foursquare and Mount Gay.  Most agree that it’s a pretty fine rum. Secret Rum Bar rated it 88+ points, WhiskyFun gave it 87, while Rum-X has an average of 86 points off of 30 ratings (as of this writing).
  • As with others in the set, outturn is 1200 bottles and 600 magnums.
  • The photograph on the label is of Coney Island in New York, dated from 1954. 
  • The rums in the Magnum Series Volume 1 are:
  • From the Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.