
It must be something about the French – they’re opening micro distilleries all over the place (Chalong Bay, Sampan, Whisper, Issan and Toucan are examples) and almost all of them are channelling the agricole ethos of the French West Indies, working with pure cane juice and bringing some seriously interesting unaged blancs to the attention of the world. Any time I get bored with the regular parade of rums from the lands of the pantheon, all I have to do is reach for one of them to get jazzed up about rum, all over again. í
The latest of these little companies is from Vietnam, which is rife with sugar cane juice (“Nuoc Mia”) as well as locally made bottom-house rice- or molasses-originating artisanal spirits called “rượu” (ruou); these operate in the shadows of any Government regulation, registration or oversight — many are simple moonshineries. But Saigon Liquorists is not one of these, being the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac didn’t hurt wither – already they had a background in the industry.

Photo (c) Saigon Liquorists, from FB
Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a local charity gala. In their current production system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City, via a supplier who collects it from farmers in the area and does the initial processing. The sugarcane is peeled, and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery. There fermentation is begun and lasts about five days, before being run through the still – what comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels called chums (used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.
The strength might prove key to broader acceptance in foreign markets where 50-55% ABV is more common for juice-based unaged rhums (Toucan had a similar issue with the No.4, as you may recall). When I nosed this 45% rhum, its initial smells took me aback – there was a deep grassy kind of aroma, mixed in with a whole lot of glue, book bindings, wax, old papers, varnish and furniture polish, that kind of thing. It reminded me of my high school studies done in GT’s National Library, complete with the mustiness and dry dust of an old chesterfield gone to mothballs, under which are stacked long unopened suitcases from Edwardian times. And after all that, there came the real rum stuff – grass, dill, sweet gherkins, sugar water, white guavas and watermelon, plus a nice clear citrus hint. Quite a combo.
The rhum distanced itself from the luggage, furniture and old tomes when I tasted it. The attack was crisp and clean on the tongue, sharp and spicy, an unambiguous blade of pure herbal and grassy flavours – sweet sugar cane sap, dill, crushed lime leaves, brine, olives, with just a touch of fingernail polish and turpentine at the back end, as fleeting as a roué’s sly wink. After about half an hour – longer than most will ever have this thing gestating in their glasses – faint musty dry earth smells returned, but were mixed in with sugar water, cucumbers and pimentos, cumin, and lemongrass, so that was all good. The finish was weak and somewhat quick, quite aromatic and dry, with nice hints of flowers, lemongrass, and tart fruits.

Ultimately, it’s a reasonably tasty tropical drink that would do fine in (and may even have been expressly designed for) a ti-punch, but as a rhum to have on its own, it needs some torqueing up, since the flavours are there, but too difficult to tease out and come to grips with. Based on the experience I’ve had with other micro-distilleries’ blancs (all of which are stronger), the Mia is damned intriguing though. It’s different and unusual, and in my correspondence with him, Clement suggested that this difference comes from the fact that the sugar cane peel is discarded before pressing which makes for a more grassy taste, and he takes more ‘heads’ away than most, which reduces flavour somewhat…but also the hangover, which, he remarked, is a selling point in Vietnam.
These days I don’t drink enough to get seriously wasted any more (it interferes with my ability to taste more rums), but if this easy-on-the-head agricole-style rhum really does combine both taste and a hangover-free morning after, and if the current fascination with grass-to-glass rums continues in the exclusive bars of the world – well, I’m not sure how you could stop the sales from exploding. Next time I’m in the Real World, I’ll keep an eye out for it myself.
(#680)(76/100)
Other Notes
- All bottles, labels and corks are sourced in Vietnam and efforts are underway to begin exporting to Asia and Europe.
- Production was around 9000 bottles a year back in 2018, so it might have increased since then.
- This batch was from 2018
- Plans are in play to distill both gins and vodkas in the future.
- Hat tip to Reuben Virasami, who spotted me the sample and alerted me to the company. Also to Tom Walton, who explained what “chums” were. And many thanks to Clément Daigre of SL, who patiently ran me through the history of the company, and its production methods.
Rumaniacs Review #105 | 0678
Nose – A combination of the
Rumaniacs Review #104 | 0677
Another peculiarity of the rhum is the “AOC” on the label. Since the AOC came into effect only in 1996, and even at its oldest this rhum was done ageing in 1991, how did that happen? Cyril told me it had been validated by the AOC after it was finalized, which makes sense (and probably applies to the 1976 edition as well), but then, was there a pre-1996 edition with one label and a post-1996 edition with another one? (the two different boxes it comes in suggests the possibility). Or, was the entire 1970 vintage aged to 1991, then held in inert containers (or bottled) and left to gather dust for some reason? Is either 1991 or 1985 even real? — after all, it’s entirely possible that the trio (of 1976, 1970 and 1952, whose labels are all alike) was released as a special millesime series in the late 1990s / early 2000s. Which brings us back to the original question – how old is the rhum?
Rumaniacs Review #103 | 0676
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.
This is where good labelling helps understand what you’re getting. Mine read that it was a sugar cane juice rum, single blended, the bottle outturn (330 bottles, of which this was a sample), batch 2019FC1, South African made, and 65% ABV (ouch!). Actually, the only things missing from the label were the age statement (website says just over a year) and the still of origin (it’s a pot still), which I imagine subsequent labels will correct, especially as additional aged varietals begin to enter the market and a stock of different aged expressions gets built up – already, the company site lists eight different rums, so they’re not wasting any time.


And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.





Unlike many aged agricoles that have run into my glass (and down my chin), I found this one to be quite sweet, and for all the solidity of the strength, also rather scrawny, a tad sharp. At least at the beginning, because once a drop of water was added and I chilled out a few minutes, it settled down and it tasted softer, earthier, muskier. Creamy salt butter on black bread, sour cream, yoghurt, and also fried bananas, pineapple, anise, lemon zest, cumin, raisins, green grapes, and a few more background fruits and florals, though these never come forward in any serious way. The finish is excellent, by the way – some vague molasses, burnt sugar, the creaminess of hummus and olive oil, caramel, flowers, apples and some tart notes of soursop and yellow mangoes and maybe a gooseberry or two. Nice.
We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 
I’ll leave you to peruse Steve’s enormously informative company profile for production details (it’s really worth reading just to see what it takes to start something like a craft distillery), and just mention that the rum is pot still distilled from juice which is initially fermented naturally before boosting it with a strain of commercial yeast. The company makes three different kinds of white rums – pot still white, high ester white and a blended white, all unaged. I tried what is probably the tamest of the three, the Select, which the last one, blended from several cuts taken from batches processed between October to December of 2018 and bottled at 58%. All of this is clearly marked on the onsite-produced label (self-engraved, self-printed, manually-applied), which is one of the most informative on the market: it details batch number, date, strength, variety of cane, still, number of bottles in the run…it’s really impressive work. 


That was quite a medley on the nose, yet oddly the palate didn’t have quite have as many tunes playing. It was initially briny with those olives coming back, a little peanut brittle, salt caramel ice cream, vanilla, all held back. What I liked was its general softness and ease of delivery – there was honey and cream, set off by a touch of citrus and tannics, all in a pleasant and understated sort of combination that had a surprisingly good balance that one would not always imagine a rhum so young could keep juggling as well as it it did. Or as long. Even the finish, while simple, came together well – it gave up some short and aromatic notes, slightly woody and tannic, and balanced them out with soft fruits, pipe tobacco, coffee and vanilla, before exhaling gently on the way out. Nice.


It’s become a sort of personal hobby for me to try unaged white rums of late, because while I love the uber-aged stuff, they do take flavours from the barrel and lose something of their original character, becoming delicious but changed spirits. On the other hand, unaged 


I’ve never been completely clear as to what effect a resting period in neutral-impact tanks would actually have on a rum – perhaps smoothen it out a bit and take the edge off the rough and sharp straight-off-the-still heart cuts. What is clear is that here, both the time and the reduction gentle the spirit down without completely losing what makes an unaged white worth checking out. Take the nose: it was relatively mild at 40%, but retained a brief memory of its original ferocity, reeking of wet soot, iodine, brine, black olives and cornbread. A few additional nosings spread out over time reveal more delicate notes of thyme, mint, cinnamon mingling nicely with a background of sugar water, sliced cucumbers in salt and vinegar, and watermelon juice. It sure started like it was out to lunch, but developed very nicely over time, and the initial sniff should not make one throw it out just because it seems a bit off.
Consider first the nose of this 

