Oct 212023
 

In the last review we looked at a product from Romero Distilling, a small and relatively new-ish distillery in Calgary which has the distinction of focusing almost exclusively on making rums (of all kinds). At first blush it seems to conform to the standards of many occasionally unfocused local distillers who are still playing around trying to find the perfect groove: their “Dark” rum left me somewhat dissatisfied and mostly indifferent (spiced rums not being my thing for reasons I went into some detail in that review), and while I didn’t mention it, the “Amber” — which I own, opened and tried at home — hasn’t turned my crank much either.

The Sherry Finish Cask Strength Rum, on the other hand, is an entirely different animal, and an order of magnitude better than either of those — it quite literally left me looking happily at my glass, wondering whence this thing had sprung, and completely unwilling to stop trying it. Now, it’s a pot-still 1200-bottle limited edition 57% ABV rum without any spices, colourants or additives, so right away it has a better starting point than the other two; it’s aged for two years or so in ex-Woodford Reserve barrels and then another two-plus in newly emptied ex-Oloroso sherry barrels brought over from Spain – that to my mind makes it a double aged (not a finished) rum, but whatever…the important thing is, what comes out the other end is to my mind, really impressive.

First of all there’s the way the nose opens. Compared to the low strength and rather thin aromas of its spiced sibling, this packs a solid punch: it presents some woody and tannic notes, with solid sweet caramel, chewing gum, toffee, molasses and a delicate hint of a cinnamon-flavoured unsweetened mocha. Not too much fruitiness here – more dates and coconut shavings – but a fair amount of cereals, rye bread, cardboard and crushed almonds. Really great smells, and one that’s worth keeping around for more than just the time it takes to have a sip or three and move on.

When tasted, it continues well: hot fresh pastries like pine tarts or pecan pie start the show, and here some fruit start to make themselves noticeable: ripe and heavier ones like sapodilla, plums, prunes and some apricots, with flashes of molasses and honey (love that). There’s even the slight trace of a good brie, some olive oil, rotten lemons, and something savoury lurking in the background, as if it is trying to channel a raw clairin, or a tequila. The finish is also quite good, lasting a long time and wrapping things up with salt caramel, coffee, some brininess and those fresh baked pastries.

To say I was “merely pleased” is understating matters. I was damned impressed. The rum seemed so good on the first try that not only did I keep the glass going for the next two hours, but as soon as I got home, went straight out and bought a bottle online (I’m told that the rum has just gone into general release in Alberta). What’s also really interesting is that for 57% ABV, double the ageing and no spicing it up, it only costs C$7 more than the C$75 Dark with which I had previously been relatively unenthused.

So, in the final analysis, although I have many more rums from north of 49 to try, so far this is one of the best Canadians I’ve yet come across, the highest scoring to date. It’s not a copy of some Caribbean profile, doesn’t seek to emulate noble sires from hotter climes, but is completely, calmly, resolutely, itself. It adheres to the profile of rum while providing just enough kinks and twists to show that the makers knew exactly what they were doing when they made it.  It shows how something better than the dronish herd of mass produced tipple can be made here, and hopefully sell, and while I’m sure over time other rums will inevitably eclipse it…for now, it remains a high point of the Canadian rum scene and deserves serious attention.

(#1034)(86/100) ⭐⭐⭐⭐


Other Notes

  • The rum was awarded “Best in Class” at the 2023 Alberta Beverage awards (in a three way tie).  Given the judges’ primary expertise, what it was rated against, and what else was on the list of candidates and winners, this is not an award to be taken completely seriously, and the scores were, shall we say, somewhat excessively enthusiastic. But it had to be mentioned.
  • Company details can be found in the review of the Romero Dark
  • The rum is a blend of several barrels and an outturn of 2000 bottles.
  • A hydrometer test comes out at 56.8% ABV, so it’s clean from that perspective (and tastes that way, but I checked anyway)
  • The company runs tour, tasting and blending sessions at its facility in Calgary, which I’ve heard from friends of mine who went, are quite good.
  • There’s a fair bit of marketing copy on the website and other promotional materials, about rum running in Canada during Alberta’s own Prohibition era, but this is local colour and has no bearing on Romero directly.
Oct 172023
 

So there I was walking around the impressively well organised Rocky Mountain Wine and Food Festival, which had boatloads of beers, wines and spirits and food (and precious few rums), all superbly arranged in terms of space and one’s ability to navigate. For a guy used to the tight confines and crowded booth frontage of European festivals, it was eye opening to be able to walk five abreast in any direction and join ten people in front of a display and not bump elbows. Every now and then I wandered back over to Karl Mudzamba and his compadre Ernie, who were manning the Bira! booth, to apprise him of any new finds, or just hang out and enjoy their company.

One of the few rums partaking this event was Romero Distilling Company, which is located in Calgary: it was founded in 2018 by Diego Romero, an engineer who came to the country from Spain in the 1960s and worked in the mining and mineral processing industries as an adult before moving on to what we can only imagine was a passion project. He opened the distillery with his son Tomas (it was he who was running the booth), bought a 2000-litre hybrid copper still, three 2000-litre fermenters and, if memory serves, uses Crosby molasses from Guatemala (by way of New Brunswick) to get things going.  The company only makes rum, opting not to dilute its focus with other kinds of spirits, as so many others do, and remains very little known outside Alberta.

Now, I’ve actually already bought a bottle of the Dark and the Amber rums, and I’ve written a few quick tasting notes on both, but have not gotten around to trying either one seriously, or doing any real research – so it was good to see a bottle available for tasting at the booth, and Tomas patiently led me through the basic details, which I’ll not discuss until after I give you the tasting notes.

The standard strength (40%) rum is, as its name implies, dark. It’s also got a nose that’s peculiarly tannic in a sweetish kind of way, slightly oaky, and quite crisp. There’s quite a dollop of spices hitting you right away – cardamom and vanilla are the most obvious, with some cinnamon, light licorice, rosemary and black unsweetened tea backing that up. It’s too tame to do any damage and it looks to have been aged a few years – more than that is hard to tease out.

It remains easy and quite soft on the palate, and the crisp cleanliness of the nose is retained. It’s flavourful and the sense of the spices continues: the mouthfeel is really nice, and I suspect that even if the label doesn’t say so, there’s more than just some barrel ageing going on here. There are some red wine and bourbon notes in the background, a touch of ripe peaches in syrup, and overall it’s quite pleasant, even if additional vanilla and cardamom and cinnamon seem insistent on making themselves felt.  Finish is quite short, but at least it’s clean, and repeats most of the spices, slight tannics, ginger and fruit reasonably well.

So, after all this, what is it? Based on the label, you’re not getting much: 40%, molasses based, batch number, aged in ex-bourbon barrels. The website is where you get more: ex-Woodford Reserve barrels, pot still distillation…and additional spices. Which spices? That’s not given. How long is it aged? Not provided either. Year of distillation? Nada.

Tomas on the other hand, was quite informative and outgoing. He confirmed the barrels, and said the Dark is made as a blend, consistently about two-plus years old (hence the lack of a year of make), with all natural ingredients, nothing artificial. And while he called his still a single-column still, the website entry for this rum mentions it’s a pot still, and an article in the Calgary Herald mentions a hybrid, which last makes more sense given its flexibility and the photographs I’ve seen.

Essentially then: the Dark is a spiced rum, even if it doesn’t say so explicitly.  This is a puzzle since the company does make an amber coloured Spiced version, so it’s unclear why the title was left off. Tomas said that they don’t emphasise the ageing because that just leads to preconceptions that young rums can’t be good ones and they wanted it to speak for itself.  Maybe so, but I suggest that in today’s climate of disclosure, nothing is really lost by providing consumers with what they need to make an informed choice when buying a C$75 rum, and if Renaissance proved anything, it’s that rums aged under five years can be pretty damned fine.

So. What did I think? For people like my vlogger friend Steve the Barman in the UK, who likes expounding on the joys of rums like this, it’s right in his wheelhouse. It’s decent enough. It’s tasty, sweetish and as an after dinner drink will work just fine. Those who like rums like the Kraken, Don Papa, AH Riise, Bumbu and Captain Morgan will find much to enjoy. As a rum on its own terms, I myself find it less successful, and the cardamom and vanilla in particular have a disconcertingly powerful impact on the overall profile, shouldering aside other and more delicate aspects. On the basis of these comments you can decide where your own preferences lie, I think.

(#1033)(Unscored)


Other notes

  • It would be remiss not to mention that the Dark has won several awards: a Gold Medal in the Frankfurt International Trophy 2022 as well as the competition’s Best Canadian Spirit that same year; and a gold and silver medal in the San Francisco World Spirits Competition 2021 and 2022 respectively (both in the Dark Rum category).
  • The company runs tour, tasting and blending sessions at its facility in Calgary, which I’ve heard from friends of mine who went, are quite good.
  • There’s a fair bit of marketing copy on the website and other promotional materials, about rum running in Canada during Alberta’s own Prohibition era, but this is local colour and has no bearing on Romero directly.
  • The crow on the logo reflects the Crowsnest Pass in the south of Alberta, through which moonshine was supposedly transported on its way to the US in the bad old days.

Opinion

It’s no secret that spiced rums hold no particular appeal for me. Though occasionally their taste is nice enough, there is no yardstick by which to judge them —  some sort of baseline by which to assess their profile, the levels of what’s put in, how many different spices, where those come from, and to what spirit exactly such additions are made.  In other words, it becomes impossible to judge value or effectively compare one with the other. Are you paying for what is touted as an all-natural product (always a plus in these organic-everything times)? The hard-to-get (and therefore expensive) spices and flavourings? The exclusivity or age or quality or source of the rum stock it’s put into?  The length of time it all marries in casks, leading to additional price hikes? 

Who knows these things?  Nobody except the producer, that’s who. And therefore, I can’t tell whether a given spiced rum is neutral alcohol gotten on the cheap to which stuff has been added (perhaps to get around the costs of a years-long barrel-ageing program), or a youngish rum topped up with all-natural ingredients that make for a nicely flavoured drink. Both could conceivably be sold at a premium with all sorts of glib explanations.

Years of looking at spiced, flavoured or infused rums (yes, I do try them) have left me with a certain cynicism regarding what goes on a label, and at end, it comes down to this – in the absence of a common, agreed-to standard, no matter how informal, I just don’t trust them. I have no doubt that small and upcoming distilleries like Romero suffer from a lack of regional (let alone global) recognition, but they’re not helping themselves by the lack of proper disclosure here either (though it may be completely inadvertent). It’s not an inconsequential issue for a consumer being asked to pay that price, and hampers a more serious consideration of a distillery that really does make some interesting rums, another of which I’ll tell you about next time.


 

Sep 222023
 

Don Q is the other big brand from Puerto Rico that many believe has bragging rights over the Big Bad Bat when it comes to quality, yet somehow does not inhabit as a deep a mindspace as Bacardi does. The brand is very well known in the US and Canada (though I don’t see it for sale out west very often) but I get the impression it’s somewhat less of a thing in Europe or Asia – probably because they have plenty of brands of their own and so don’t exist in the same spirituous desert.

Don Q is the flagship brand of the other huge distilling operation on the island of Puerto Rico, Destilería Serrallés: like Bacardi it was founded by a Catalan emigre in the 1860s, though they lacked the international ambitions of the larger company and have stayed within Puerto Rico the whole time. Destilería Serrallés produces three main tiers of this branded rum: the Traditional range of mixing agents (Cristal, Gold and 151); a series of flavoured rums, and the more upscale “Serrallés Collection”, which is where the aged, finished and stronger premiums live. Don Q as a brand is named after Don Quixote (one wonders where Sancho Panza is lurking), but the reason has little to do with the wannabe over-the-hill knight and more to do with the author and his masterwork (see below).

The Cristal is a white rum from the Traditional range: it is of course nothing like the robust white brawling full proof rums whose praises I have extolled in past lists of Great Whites, the ones that go out there sporting an attitude, showing off their glutes and spoiling for a fight. In point of fact it’s a light rum coming off multiple distillation runs on a five-column industrial still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). Therefore it adheres more to the ethos of relaxed and affordable backbar general mixers, a sort of workhorse of daiquiris and mojitos, hearkening back to the light rum period of the previous century, than something more primitive and elemental.

The tasting notes show why the above paragraph can be written. There’s vanilla, coconut shavings, some nail polish and brine.  Also, after some time, one can pick out citrus, light cream soda, cherries, some ripe juicy pears. It just kind of fades away at this point and there’s little more to be gained by hanging around

The palate shows off a similarly light and easy island charm: sweet, light, creamy, with some watermelon, papaya, cream soda, ginger, and again, the pears, maybe a couple of bananas.  A dusting of cinnamon can be discerned with care, and the finish is as expected – short, prickly, a touch of honey and coconut shavings set off by that slight twist of lemon. 

The Cristal, then, is a completely serviceable rum with just enough taste in there to lift it (slightly) above more anonymous fare that tries less, and I can see why some consider it a step above other whites, including Bacardi’s. There’s a bit of edge lurking behind the inoffensive first taste, a hint of undiscovered character. That said, the strength makes that difficult to come to grips with, and rums like this are never going to be my go-tos unless I just want to get econo-hammered. Overall they display too little of interest, being quite content to stay in the background, sink in the cocktail, and disappear. Thus, they play it safe and take no chances – the alcohol is delivered, the drink is ok, it goes down easy, no fuss, no bother, mission accomplished. 

That will work fine for people who don’t care, and I don’t cast any aspersions on either buyer or seller in this matter – the purpose of the review, then, is less to pass judgement than to simply tell you what you’re getting when you fork over your two bits. As with Bacardi Superior, Lamb’s and other lightly aged, filtered white rums, the answer is, “not a whole lot”.  But then, that’s also why you don’t pay a whole lot – it’s quite cheap, and you’re not getting a dated, decades-old rum of complexity and age which is old enough to vote and will take your an hour to come to grips with…just a relatively neutral, inoffensive rum that serves its limited purpose, and delivers exactly what you pay for, plus a few cents extra.

(#1027)(76/100) ⭐⭐⭐


Other notes

  • The rum is cheap, yes: this also comes not only from economies of (large) scale, but from the impact of the cover-over tax rebate the company receives, which keep prices down.
  • This is not a much-reviewed rum; the Fat Rum Pirate rated it two stars in 2017 and he commented on its neutrality – he wasn’t impressed. Spirits Review gave it 7 olives out of 10 in an undated review probably coming from around 2010 (the design of the bottle is an earlier variant). Honestboozereviews, writing in 2018, figured it rated around 6.5 points and mentioned it mixed well, was easy to find, and cheap. Lastly, Dave Russell of the dormant site Rum Gallery scored it 8.5 points in 2012 and said that he asked Robero Serralles about the name Don Q, and was told it linked the brand — made by the descendants of Spanish Catalans — to Spain and its preeminent work of literature, and both were masterpieces.
Aug 252023
 

Killik distillery, located in the east of Melbourne, is one of the “New Australian” outfits I have an eye out for: like others located up and down the east coast of Australia (and elsewhere), they are seeking to bootstrap a homegrown rum industry into something greater by applying modern techniques to old-style rum-making and adding an occasional dash of crazy to set themselves apart. So far it’s mostly local sales that keep these small and often family-owned operations afloat, yet slowly their reputation is spreading beyond the Bundies and Beenleighs everyone knows. The Boutique-y Rum Company’s recent bottlings of Black Gate and Mt. Uncle distilleries speaks well for the future of antipodean rums, and Killik is sure to be a part of that movement.

Readers with pachyderm-level memories will likely recall that we’ve looked at a Killik Gold (rum) before – that one was a year or so old and matured in Chardonnay casks, while this one is of somewhat more recent vintage, no finishing or fancy cask, and a different age. When I addressed this question to the Brothers Pratt (the owners), they remarked that although the overall production process remains the same — they continue to tinker with wild yeast fermentation and Jamaican high-ester-style rum making as a core ethos — the small size of their output means that until they expand it to larger sizes, batches are and will be strikingly varied, and those batches come out quite often. In that sense they are somewhat like the six-month ageing-and-output cycle Nine Leaves in Japan used to have.

One thing to look out for is the label. Now recall, Australia has that 2-year rule that states a cane based spirit cannot be called rum until it is aged for at least two years (producers are trying to address a potential revision to this outdated law through the courts)…so strictly speaking Killik should only be able to call it – as before – a “gold” or a “cane spirit” or some variant thereof.  However, in what I personally consider a stroke of marketing genius, they trademarked their name and the image of the anchor device together, as “Killik Handcrafted Rum,” and cheerfully added that to their labels, right above the word “Gold”.  They therefore stayed within the law while simultaneously skirting it and unambiguously stating what they’re making.

This particular version — it’s hard to identify it precisely since there is no notation on the label or the website — was confirmed to me to be at least twice as old as the version from 2022 that had come from the 2021 advent calendar. It is therefore a completely different rum, still made on a hybrid still, with dunder and wild yeast part of the recipe pushing the congener count up.  It is also a blend – of 75% original stock rum now aged to 3 years, plus 25% of one year old fresh make. As before, the barrels are from a local cooperage and I have an outstanding query as to whether it was used or new barrels and if used, what they previously held.

Bottled at the same 42%, the Gold takes a few more chances than the original did – it noses as slightly richer, rounder, fuller. And while the funk and congeners remain as muted as before, there’s an overall sense of something slightly richer here: paint and furniture polish, a touch of wax, acetones and new plastic.  This dissipates over time and is replaced by some middling-sharp fruity notes — apples, green grapes, diluted lemon juice, apricots, pineapples and unripe peaches. There are also, after some minutes, hints of vanilla, cherries, lemon key pie, hot sweet pastries, cookies, and unsweetened yoghurt – very nice for something so relatively young.

The palate maintains that sense of something more complex and richer than its predecessor, even if the strength undercuts that somewhat. And yet overall still it tastes pretty good — green apples, light pineapple slices, bananas, pine tart and grapes, combine nicely with the sense of pastries steaming fresh from the oven, vanilla, light sugar water, lemon zest, and bitter chocolate and crushed walnuts. The finish wraps up the show as best it can, and sums up the tart and creamy fruits and pastries vibe quite well – it is quite easy drinking with a bit of a sour edge, occasionally sharp, not too hot. More cannot really be said here.

Overall, I think the low strength hamstrings a decent rum that could actually be even better — that 42% is okay for casual drinking, but for more appreciation you do need more oomph. The relatively young age is something of a mixed blessing as well, since along with the slightly added complexity comes a bit of roughness — and so I can’t completely recommend it as a sipping rum. That said, the thing makes a really fine daiquiri, and on that front, with those sharp fruity notes leaning up against the warm pastries, the rum walks down strange and interesting yet hauntingly familiar paths inhabited by hot Jamaican patties and fierce white overproofs served in plastic tumblers at backcountry rumshops —  and if nothing else, those are the qualities which define it as a rum too good to walk away from. 

(#1019)(83/100) ⭐⭐⭐½


Other notes

Aug 222023
 

Rumaniacs Review #R-157 | #1019

Somehow, in all this time of reviewing rums from around the world, from around Barbados, and from within the Foursquare oeuvre, I never got around to looking at the Doorly’s “Macaw” white rum. Not the new 40% 3YO and its 47% ABV sibling which is in line with the redesigned and now-consistently labelled range as it currently exists (3YO, 5YO, 8YO, XO, 12YO and 14YO, and if this piques your curiosity just head over to Alex’s excellent vertical review of the lot) but the rather older and more venerable one at 40% and a sky blue label. Maybe it’s just in time, because it’s now been quietly discontinued.

Note the care with which I define the rum: in spite of several online references to it, it is not, as sometimes described, a three year old rum, but a blended NAS (no age statement) workhorse of the bar industry that goes back a fair bit. It is a mix of various pot-column distillates some of which (according to Richard Seale, who was as forthcoming as ever) are in the three-years-or-so age range, but often with a jot of something older for oomph.

In a reorganisation of the Doorly’s line a few years ago, the idea was to replace this with a true 3YO and beef up the proof a bit; what ended up happening was that the 40% proved so durable and popular that the 3YO was released in two strengths, the standard and the now main edition, the 47% (no other rum of the line has this double release as far as I know)…and each of those is slightly different from the other one in terms of its blend profile. That, however, left the older Macaw as the rum that got overtaken by the times, as the light, inoffensive white rum style pioneered by the Bat became less popular, and more muscular and distinctive whites began to climb in favour. It’s a rum that if you like it you need not necessarily fear of running out any time soon, as it still remains reasonably available (as of this writing in 2023)…but a stock-up might not be a bad idea.

Colour – White

Strength – 40%

Nose – Quite soft and easy, like a cream soda or rock-shandy soda and a whiff of vanilla. A little strawberry bubble gum. Quite clean, though somewhat alcoholically sharp at the inception. Some mild glue and acetones and white fruits. 

Palate – Again, that cream soda like taste, light fruits, cucumbers, melons, papaya and maybe a ripe pear or two. Freshly grated and still damp coconut shavings, vanilla, bananas, an interesting melange of soft and sharp. Could be stronger.

Finish – Faint and short and easy. Mostly vanilla, sugar water and some mild fruitiness.

Thoughts – The Macaw remains what it always was: a mixing white rum from yesteryear that actually shows some character, and a profile more than just stuck in neutral. It shows what could have been done by all those bland and anonymous rum producers who slavishly aped Bacardi in the previous century, had they possessed some courage. I’m not a complete fan of the rum, but when compared against so many bland blends that characterised the period — soulless, tasteless, flavourless, characterless – it bloody well shines in comparison.

(#1019)(76/100) ⭐⭐⭐


Other notes

  • Alex Sandu of the Rum Barrel blog met up with me in Berlin after this year’s rumfest, and we had a private tasting session where he very kindly brought this along.
Jul 252023
 

Sometimes I get the uneasy impression that slowly the 151s are fading from common collective rumconsciousness. These long-lived, much-used and oft-feared high proof rums – bottled at what was for years almost the standard for really strong rums (75.5%) and outdone only by a few – were once the kings of the stronger drinks mixes (like the B-52 and the Zombie for example), and many cocktails called for them by number, not name or brand. Yet in my lifetime, we have seen more and more strong rums at high proof invading the market, and even some regular blends are inching closer to – if not past – 70% (and if you doubt this, feel free to consult the list of Strongest Rums in the World), so it’s no surprise that it’s been occasionally bruited about that 151s have lost some shine and may be on their way out. 

Yet the 151s cheerfully persist and continue to get made, and one of the reasons why is probably the amount of cocktails that call for them (as ingredients or floats), which traditionalists are loath to mess with. Many companies around the world continue to make them, and one of the brands that has stuck with it is Diamond Distillers out of Guyana — the source of many other brands’ stocks for their 151s — which has something of a love-hate relationship with the spirit: sometimes years it’s easy to find and sometimes you’ll search long and hard without success. Fortunately, it always comes back. 

The Diamond range of rums from DDL is their entry level blended rum collection: rubbing shoulders with the standard white, gold and dark are three additional variations at 75.5% – the puncheon, the dark overproof and the white overproof. The puncheon and the white seem to be the same product (French savalle still, 6 months’ ageing and filtration to white) and possibly named for differing markets; while the dark is somewhat more interesting, sporting 1-2 years’ age on a blend of Enmore, PM and French savalle distillate.

My own preference for the dark’s intriguing makeup aside, it was the white that I was handed, and that’s what we’re looking at.  And indeed, it’s not a bad rum, at first blush.  Nosing it reveals a profile nowhere near as “throwaway cheap” as many other brands are wont to make – it starts off with hot notes of alcohol, quickly burning off, leaving clean aromas of nuts, almonds, flowers and strawberries, with vanilla and coconut shavings, and a weird faint background of earth and wet leaves. Nothing too complex, but nothing to throw down the sink either. Like with the Sunset Very Strong, there’s more here than initially seems to be the case.

This is also evident when (very carefully) tasting it. It has a sharp yet very solid series of simple and quite powerful tastes: cherries, unripe mangoes, light flowers, icing sugar, vanilla and not a whole lot else.  Very strong on the attack, of course, but bearable, with a long and epic finish that unfortunately doesn’t present a whole lot but is content to just recap the preceding without adding any flourishes of its own. Like I said – nothing spectacular here, just solid workmanship.

Since there are several affordable rums we all have access to these days which are more emphatic, individualistic and close to this in strength (the Jamaicans come to mind, no surprise), the question arises whether a 151 with a profile so relatively straightforward serves any real purpose any longer, outside its core cocktail making base (and brainless college students who want to get loaded fast). They are not all that easy to make well at scale, lots of competition is out there, and getting them on board a flight (especially in the US) is a real pain. It’s no surprise they are not as common as they once were, and while they’re not impossible to find, it is becoming difficult to locate them on physical store shelves. Bacardi got out of the game in 2016 entirely (too many lawsuits), yet one can still find DDL, Lamb’s, Goslings, Don Q, Lemon Hart, Cruzan, Tilambic, Takamaka Bay and several others with a little searching (mostly from online shops), and even Habitation Velier paid tribute to the type by issuing one of its own. So not quite ready to be counted out just yet.

Where does this one land, then?

All in all, it’s very much like a full proof entry level rum with some rough edges and too little ageing, which I say from the perspective of one who tastes many cask strength rums on a regular basis and therefore has no particular issue nowadays with the proof point when trying it neat. There are more tastes than one initially expects, which is welcome, and if it is too simple and uncomplicated for serious appreciation, well, at least it leaves its heart out there on the table and doesn’t hold anything back. What you are getting is a very young, uncomplicated, filtered, high proof white rum which can’t class with an equivalent agricole (for how could it?) but which nevertheless gives a good account of itself and seeks only to do what it was made for: to spruce up some dynamite cocktails and to give you a seriously good drunk, seriously fast, and maybe both at the same time. Fine by me.

(#1012)(76/100)


Other notes

  • For those with a historical bent, there’s a small history of the 151s available to provide more backstory and detail than this review would allow for.
  • This rum intrigued me enough that I’m scouting out the Dark Overproof now.
  • My sincere appreciation to Indy Anand of Skylark and Ben Booth of Tamosi, in whose pleasant, ribald and laughter-filled company I sampled this one (it came from Indy’s stocks, which meant it was fair game for all of us).
  • It’s interesting how things change: back in 2010 when I wrote the humorous Bacardi 151 review, 75.5% was a breathtaking and titanic proof point, and a rum issued like that was regarded with near awe, sipped with trembling care. Nowadays a rum sporting such an ABV is regarded with caution, yes, but it would not be considered strange, or even particularly unusual.
Jun 262023
 

“Asia may be the next region to discover for rummies,” I wrote back in 2018 when introducing audiences to Chalong Bay for the first time, and nothing between then and now has caused me to significantly alter that off-the-cuff prognostication. Already, back then, we were seeing interesting (if not always world-beating) rums from Tanduay from the Philippines, Mekhong from Thailand, Amrut from India, Sampan from Vietnam, and Laotian from Laos. Australia was ticking along under everyone’s radar, the Pacific islands were just getting more well known, and of course there was always Nine Leaves out of Japan. 

Not long after that new companies and new brands began to sprout up and become better known through exhibitions at rum festivals all over Europe: rums from artisanal companies like Renaissance (Taiwan), Mia (Vietnam), Naga (Indonesia), Samai (Cambodia), Issan (Thailand), Mana’o (Tahiti) rubbed shoulders with older and more established — but still barely known — brands like Teeda and Cor Cor (Japan), Old Monk (India), Kukhri (Nepal), Laodi (Laos), and Sang Som (Thailand again). This is what I mean when I remark that poor distribution and a fixation with the Caribbean sometimes obscures the seriously cool work being done elsewhere, and if it weren’t for an occasional indie release, we’d never even hear about some of them.

But I digress: Chalong Bay is one of the relatively new companies out there, founded in 2014 by a pair of French entrepreneurs from named Marine Lucchini and Thibault Spithakis who saw Thailand as a good place to start a small artisanal distillery. They sourced a copper column still from France and went fully organic and all-natural: no chemicals or fertilisers for the cane crop, no burning prior to harvesting, hand harvesting, and a spirit made from freshly cut and crushed cane juice with no additives, sourced from local farmers from around the region they operate – Phuket, a tourist town on a spit of land jutting into the Andaman sea (the distillery is just south of the town of Phuket itself).

When last I looked at their rums, there wasn’t a whole lot of variety in the lineup.  Little or no aged juice, a white and some infusions and that was it.  Nowadays Chalong Bay sports three distinct lines – #001, which is the original pure unaged white rum at 40%, #002 the “Tropical Notes” series which is vapour-infused flavoured white rum (lemongrass, Thai sweet basil, cinnamon, kaffir lime are examples), and #003, a spiced variation mixed up with some nine different Asian botanicals. What their website doesn’t tell you is all the other stuff they make and which was on display at 2022’s WhiskyLive in Paris: a 2YO aged version, two different unaged whites (one wild yeast version with longer fermentation time, and another one at 57%), and this one, which was released by LMDW for their “Antipodes” collection last year – a 20 month old 62.1% growler (which is also called the Lunar Series, and represented in 2022 by the tiger on the label).  It came from two ex-bourbon barrels aged in France (not Thailand), so somewhat limited, though the exact outturn is unknown…I’d suggest around a thousand bottles, maybe a shade less.

That strength is off-putting for many, and with good reason – north of 60% is getting a little feral, and this cane juice rum is no exception — it’s snarly, gnarly and ugly and it doesn’t much like you. Behind all that aggro, however, is a full service agricole taste smorgasbord, plus a swag bag of gleefully provided extras.  It starts off with brine, olives and sugar water and that colourless sweet syrup they sometimes put into some concoction at Starbucks. There’s a a nice scent of hummus with unsweetened yoghurt and olive oil (and a pimento or two), but all that’s required here is a little patience: soon enough we get sweet deep fruits – strawberries, apricots, pears, raspberries, ginnips, kiwi fruit, and peaches and cream. Stick around long enough and citrus-like sodas like Sprite or Fanta make their appearance…and, even a faint tinge of mints…or mothballs.

Well…okay.  It’s interesting for sure, and it is deep and strong, if a little arid.  The taste is like that as well: sharp, dry, clean and fierce.  It tastes initially of sugar water, soda pop, coconut shavings, combined with a flirt of vanilla and as it opens up we get crisp fruits, some light toffee and more of those pale, easy going fruits like pears, papaya, melon and white guavas. Some water is good to have here, and I’m sure it would make a banging daiquiri.  The palate is the sort of thing that gives a bit more if you stick with it, and the finish is equally tasty (as well as being long and quite dry), without actually introducing much that hasn’t passed by already.

Overall, this is a rum that’s got a lot going on, is very tasty and a joy to smell. It reminds me of the O Reizinho we looked at last week, with some of that same dichotomy between the youth and the age: the two sides coexist, but uneasily. Recently I’ve tried a few rums that first made their bones as unaged unapologetic white beefcakes – clairins, the new Renegades, the Reizinho, etc – and were then aged a smidgen and released as sub-five year old rums (Rum Nation also did that with their first Jamaican white, you may recall). And while most are good – as this is – almost none of them have vaulted to the next level and blown my socks off…at least not yet.

The new and the original is always worth trying, and Chalong Bay has been on my radar for quite a while: what they have managed to do here for LMDW is just a few shots shy of spectacular. White rhums are admittedly something of an acquired taste, and maybe this rum will not find favour with a global, mellower audience which doesn’t eagerly or willingly (let alone deliberately) walk into a face-melting exercise in spirituous braggadocio.  Still: I think this is one hell of a rum, showing the heights to which a minimally aged white can aspire if not filtered to death or overly messed with — and if on this occasion it doesn’t quite make the peak, well, it comes damned close.

(#1008)(85/100) ⭐⭐⭐½

Jun 192023
 

Some rum independents1 just have a certain…something. A kind of vibe, a sort of cool marketing pizzazz and reputational cred that sets them apart from the increasing number of such companies crowding the marketplace. 

It’s a varied sort of thing: sometimes it’s a colourful and interesting owner or brand rep, like Mitch Wilson, Josh Singh, Karl Mudzamba, Eric Kaye, Luca, Fabio or Florent Beuchet. Other times it’s because of really good rums that fly under the  radar, like Velier in the old days, or Tristan Prodhomme’s L’Esprit range, the one-off release of Stolen Overproof. And at other times it’s an unusual, even striking, bottle or label design, such as the original frosted glass bottles of the first Renegade rums, the Habitation Veliers with their informative label and delicate watercolours, the beautiful B&W photography of Rom Deluxe’s “Wild Series” or the superb minimalism of El Destilado’s Oaxacan rums.

Not many indies play in all three areas: those that do are assured of eyeballs and mindspace way beyond their actual market footprint, and here we are looking at a rum from one of them, That Boutique-y Rum Co. This offshoot of Atom Brands (which runs the Masters of Malt online shop in the UK) is almost like a masterclass in pressing all the marketing buttons at once.  For one, they have a strikingly visual label ethos, having contracted with the artist Jim’ll Paint it, who includes factual information, easter eggs, sight gags and an irreverent sense of humour into all his brightly coloured designs. For another, they are repped around the place by the enormously likeable and knowledgeable Pete Holland (who also talks up Foursquare in his spare time when Richard can convince him to come in off the beach) — in a nice meta-twist, Pete is also on quite a few of the bottle labels himself. And thirdly their rums cover a wide gamut of the world’s most famous distillery selections (plus a few off the beaten track), many of which are really quite good.

Such an example is this rum, from the evocatively-named Madeiran distillery of O Reizinho (the name means “Little King”, “Kinglet” or “The Prince” depending on your translational tool), which some might recall fom when we met the rum before as Batch 1 which was released in 2018. Batch 2 was similar in that it was also an unaged white but with the proof jacked up to 57% and here, with Batch 3, the strength remains at 57% but it’s been aged for nine months in ex-Madeira casks, hence the bright gold colouring. Other details remain constant: cane juice, about a week’s fermentation, pot still. It can legally be called an agricole.

Even nine months’ ageing can produce some variations from the pure vegetal background of an unaged white  going on all cylinders — but that does not appear to be the case with Batch 3 because if you close your eyes it could just as easily be one of those clear little monsters. Holy smokes, is this rum ever pungent. It exudes a sharp breath of vegetal, funky rumstink right from the start – fruits going bad in hot weather, the chewing gum-flavoured bad breath of a furious fire-and-brimstone street preacher who doesn’t keep his distance (I wish I could tell you I made this up…), sharp strawberries and pineapples, green grapes, brine and pepper-stuffed olives. There’s some light citrus and watermelon cowering behind these, and some odd smells of what can only be described as potato starch in water, go figure, plus a hint of coconut shavings, ginger and lemon zest.

The palate is more balanced and dials down the aggro a fair bit, which is welcome. It’s warm and sweet (not too much), tastes of sugar cane sap, mint, olives, brine, olives with a background of pine sol, lemon, and hot cooking oil just at the smoke point.  There are a few stray notes of green bananas, black peppers, vanilla and those coconut shavings.  You can still sense the funkiness underlying all this – pineapples and strawberries show up, as well as soft squishy overripe oranges – but it handles well, leading to a finish that’s medium long, no burn, quite warm, and brings each taste back to the front one last time for a final bow. Some brine, pine-y notes, olives and oranges, with softer vanilla and banana and coconut and nail polish.  Nice.

So, what to say here? It’s different from the rums we usually try, enough to be interesting and pique our desire for a challenge. The strength is completely solid – it might be off-putting to some so a few drops of water might calm things down to manageable levels. The combination of sweet and sour and salt is good; what makes this score slightly lower in my estimation is the ageing itself, because it transforms the rum into something subtly schizophrenic, that’s neither fish not fowl, neither quite presenting the crisp clarity of an unaged white brawler, nor a more modulated aged rum whose rough edges have been sanded off.  Oh, and that Madeira cask in which it was aged? Anonymous at best.

That said, the rum is nicely balanced, smells great (after you get past the preacher) and tastes decent. It’s a well done product and overall, if I did prefer Batch 1, that’s entirely a personal preference and your mileage might vary.  At the end of it all, what all these O Reizinho rums do is keep the flags of cheeky insouciance and reputation for interesting rums — which have been a hallmark of TBRC since their establishment — fluttering nicely. And that’s good for all us rum drinkers who want to go off the reservation on occasion.

(#1007)(84/100) ⭐⭐⭐½


Other notes

  • It’s a little unclear which  the rum actually refers to, since in 2018 TBRC released a 3YO aged batch #1 of 1936 bottles at 52.6% and with a label design pretty much the same as all the others. So there are clearly two streams of these O’Reiz releases — one aged, one not — whose labels might easily be confused: pay close attention to what you’re buying with them.
Jun 122023
 

Rumaniacs Review #152 | 1004

In this series of Rumaniacs reviews (R-149 to R-154) we’re looking at a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.

The antecedents of the Bacardi Añejo — a word simply meaning “aged” in Spanish — are the same as the Carta Blanca we looked at in R-150.  Made in the Mexican facility at Tultitlan, it likely predated the 1980s by which time all units of measure went fully metric for sale in the US market. However, the ubiquity and long history of production of any aged rums from the company (I looked at a 6 YO 1980s Anejo from Puerto Rico some years ago, for example) make that dating tricky at best. It is likely no longer in production, mind you: the Añejo moniker was applied to the four year old Cuatro in 2020, the strength was beefed up a mite, and you can’t find the old Añejo listed on Bacardi’s website – that said, the volumes of this rum that were on the market were so great it’s not unlikely one can still find them to this day, from any era.

As with most Bacardi entry level rons – which this undoubtedly was – it’s column still, molasses based and lightly aged.  Back in 2019 when Wes reviewed one of these – also at 38% but noted as being “original formula” which mine conspicuously lacks – he remarked that his bottle surely predated a 2015 label switch based on what else he could see lon the shelves, and it was possibly around 3 years old, which I think is about right.

Strength – 38%

Colour – Gold

Label Notes – Tultitlan Edo. de Mexico. 38° G.L.

Nose – There’s a bit more going on here than the lower strength would suggest, a sort of low grade pungency quite unexpected for a 38% rum.  Perhaps that’s because it’s actually 40% according to my hydrometer.  Some light salted caramel, fruit, florals, raisins, vanilla, and some wet coconut shavings.  Also black tea, salted butter and a touch oif citrus. Nothing really special here: the aroma simply suggest a well assembled product.

Palate – A rather restrained, yet still reasonably pungent mix of linseed oil on wood, furniture polish, well-oiled leather, caramel, honey and citrus. If you pressed me I’d suggest some black pepper and ginger notes, but they’re so faint it may just be reaching.

Finish – Short, peppery, caramel and unsweetened mauby, some honey and vanilla.

Thoughts – Compared to the rather poor showing of the three we’ve already seen dating back from around the same time period, this is a bit better. Still a mixer and still not a fancy upscale product, but I started warming up to Bacardi again after trying this and seeing they were not all milquetoast and moonbeams masquerading as something more muscular.

(78/100) ⭐⭐⭐

Jun 092023
 

Rumaniacs Review #151 | 1003

This series of Rumaniacs reviews (R-149 to R-154) is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.


Bacardi’s Gold rum (in all its iterations) is one of the oldest continuously made rums in existence, dating back to the 1890s or before – in fact it may have been one of the original rums made by Facundo Bacadi in the 1860s. By 1892 it was so well regarded that Spain’s King Alfonse XIII allowed the use of the royal coat of arms by Bacardi as a tribute to it — and it’s adorned Bacardi labels ever since, even if the name of the rum has seen some evolution.

The age is indeterminate – I’ll suggest 1-2 years, which is consistent with today’s Golds. A mixing agent, not anything even remotely premium. It’s meant for cocktails and is a column still blend.

A coarse dating of production starts at 1959-2000 based on the logo design; the use of both metric and imperial units narrows this down to the late 1970s or early 1980s (the USA made metric mandatory for spirits labels in the mid 1970s, and there was an extended period when both units were used).  An Anejo version of the Reserve was released in 1981, which of course means this one existed already by that time.

Strength – 40%

Colour – Gold

Label Notes – Puerto Rican Rum

Nose – Honey, caramel, toffee, light citrus, the vaguest sense of saline. All the usual suspects are in the lineup, feeling washed up and past their prime. Light and easy, the rum actually smells weaker than its advertised strength: thin, watery and alcoholic.

Palate – Dry, warm, slightly spicy, lacks the courage to bite you. Most of what little was in the nose repeats here in a more watery form.  Honey, nougat, toffee, vanilla, coconut shavings.  Some leather and smoke, maybe, it’s gone too fast to tell.

Finish – Here now, gone a second later.  Dry, a bit woody, hardly any taste at all.

Thoughts – This rum is about as expected. Light, sweetish Caribbean Spanish-style rum of little distinction, and could be the entry level low-aged candidate starter kit from just about anywhere in latin or South America (except maybe Brazil, Guyana or Suriname). Sorry, but it’s quite anonymous and forgettable – even today’s edition has somewhat more character. Nothing to report here, then. 

(72/100)

Jun 072023
 

Rumaniacs Review #150 | 1002

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or so, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.

Dating this one was interesting. The Legendario Carta Blanca brand (sometimes just called Carta Blanca) has been made since at least the 1920s, and it takes a detailed look at the label, place of make and the changes in the bat logo to establish a rough estimate of when it was made.  Here we know that the bottom line has to be 1961 since that was when the Tultitlan factory in Mexico was completed and in 2006 the name Carta Blanca was globally discontinued. Too, the bat logo on this bottle was changed in 2002, so…

One collector suggested it was perhaps made in the 1990s but I tracked down a label precisely  matching this one that seemed, with the notes I have from the seller, to place it more conclusively from the 1970s, and so unless someone has better information, I’ll leave it there (note that the labels changed almost not at all during those decades).  

The Legendario Carta Blanca is a blend of light and  heavy bodied rums, aged between one and two years then charcoal filtered to remove the colour – it is therefore a direct descendant of the original rum Bacardi made in the 19th century, which established the brand.  Nowadays, it’s been rebranded, and is called the Superior.

Strength – 40%

Colour – White

Label Notes – “Carta Blanca”, “Tultitlan Edo. De Mexico”

Nose – Almost nothing here, less than the 1970s Superior we looked at before (R-149), and that one, while decent, was no standout. Starts off with some brine and olives, to the point where we feel some mescal has sneaked its way in here (very much like the Limitada Oaxaca, just weaker). Noy sweet at all – oily, slightly meaty, opens up into some nice cherries and flowers. 

Palate – By the time we get to taste, the brine is starting to disappear and the rum transforms into something sweeter, lighter with a bit of light fruits (pears, red cashews), sugar water and very light melons and citrus, though you have to strain to get that much/

Finish – A little sharp, briny, the slightest bite of some woodiness, coconuts shavings.

Thoughts – This one might benefit from some time and patience, because it develops better once left to open for a while. That said, nailing it down is not easy because it’s faint enough that the flavours kind of run together into a miscellaneous mishmash.  Disappointing.

(73/100)


Other Notes

  • The city of Tultitlan’s name shows it’s a very old part of Mexico (the name is Toltec). It is now a northern suburb of Mexico City and was built by a famous firm of architects Ludwig Mies van der Rohe and Felix Candela between 1958 and 1961 (van der Rohe designed the corporate Office Building, and Felix Candela designed bottling plant and distillery cellars). The fact that it was constructed so long ago suggests that the family was already expanding (and hedging its bets) way before they were exiled from Cuba after the Revolution.
Jun 052023
 

Rumaniacs Review #149 | 1001

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or two, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades, and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.

This Bacardi Superior noted as being “Silver Label” is the doddering uncle of the set. The label refers to an 80 proof 1/10 pint white rum, which suggests the pre-1980 dating after which ABV and a metric system common (in the USA) – the rum of that title continued to be made until the 1980s after which it just became Ron Bacardi Superior. Puerto Rico is where the facilities of the company are headquartered, of course, so there’s little to be gathered here. It’s entirely possible that it goes back even to the 1960s – something about the label just suggests that dating and I’ve seen a similar one from 1963 – but for now let’s stick with a more conservative estimate.

It’s not a stretch to infer some fairly basic facts about the Silver Label Superior: it’s probably (but very likely) lightly aged, say a year or two; column still; and filtered.  Beyond that we’re guessing. Still, even from those minimal data points, a pretty decent rum was constructed so let’s go and find out what it samples like.

Strength – 40%

Colour – White

Label Notes – “Silver Label”, Made in Puerto Rico

Nose – Weak and thin, mostly just alcohol fumes, sweet light and reeking faintly of bananas, Some slight saltiness, acetones, bitter black tea and a few ripe cherries. There’s a clean sort of lightness to it, like laundry powder.

Palate – Interesting: briny and with olives right at the start; also some very delicate and yet distinct aromas of flowers.  Some fanta, 7-up and tart yoghurt, the vague sourness of gooseberries and unripe soursop, papaya and green mangoes.

Finish – Again, interesting, i that it lasts a fair bit. Nothing new really – some light fruits, pears and watermelons, a dusting of acetones and brine. Overall, it’s thin gruel and slim pickings.

Thoughts – Although most of these early Bacardi’s (especially the blancas) don’t usually do much for me, I have to admit being surprised with the overall worth of this older one. There are some characterful notes which if left untamed could be unpleasant: here the easy sweetness carries it past any serious problems and it comes out as quite a decent rum in its own right.  Original and groundbreaking it’s not, and certainly not a standout – but it is nice.

(76/100)

May 152023
 

Rumaniacs Review R-148 | 0996

Pampero is a lesser known Venezuelan rum brand founded in 1938 by two friends, Alejandro Hernández and Luis Toro, who established their distillery in Caracas, and soon became one of the more popular brands in the country with their light, golden rums.  In keeping with the times they eschewed really serious long term ageing, and stuck with the mid range, producing various youngish rons like the Añejo “Extra”, “Dorado”, “White”, “Especial”, “Premium Gold” and so on. These various brands have gone through several name changes over the years and nowadays the line is made up of the Añejo Especial (also known as “Oro” for the yellow label), the Aniversario (well known for its bottle in a leather pouch – I actually have one in my mythical basement somewhere and have yet to open the thing), the Blanco and the Selección 1938 Ron Añejo.

The cowboy on the rearing horse logo is to some extent chanelling a misconception: Venezuelan prairies are referred to as llanos, not pampas, the latter and its gauchos being Argentinian terms, yet this is the image that gives the brand its name. In Venezuela I am led to understand the rum and its brand – still popular after all these years – is called Caballito Frenao (“Rearing Horse”), and sells briskly…even though the brand is no longer in local hands.

In 1991 when the company was sold lock stock and barrels (95% of it all, to be precise) to United Distillers, then a subsidiary of Guinness and which eventually became Diageo, Pampero claimed to be the bestselling golden rum in the world, a claim hardly likely to be either proveable or refutable, even then (you’ll forgive me if I doubt it). United Distillers evidently had some differing opinions on how to market their acquisition, for in the next year some of their stock was shipped to Europe for the indies to play with, which is why we have two Secret Treasures 1992 editions of the Pampero, as well as others from Duval et Cie and Moon Import, also from that year.  However, these days it’s all branded sales, most of which takes place in Europe (Spain and Italy) and inside Venezuela, with a smattering of sales to other countries like the US.

Modern production is molasses based, triple distillation on column stills to near absolute alcohol (96%) and subsequent ageing in white oak cask: they clearly adhere to the light Spanish style rons for that portion of their blend. However, it should be noted that according to their website, their triple distillation process “combines continuous column (light rum), kettle batch (semi-heavy rum) and pot still (heavy rum) to produce a high-quality alcohol,”  so it would seem they have more than just a bunch of heavy duty industrial sized columnar stills churning out bland nothingness.  However there are few if any references available to speak more to the subject, and even less that tells what the process was like pre-Diageo, to when this version was made.

The little bottle I found was made for the US market in the 1980s by a spirits importer called Laica, which disappeared from view by 1990; and since the US was still using ounces as a unit of measure on bottle labels until the late 1970s, I’m okay dating this to the decade of big hair, shoulder pads and breakdancing.

Strength – 40%

Colour – Gold

Nose – Nothing excessive or overly sharp.  Subtle dusty and cereal-y aromas start the ball rolling. Pleasant — though rather restrained — notes of honey, chocolate, nuts, almonds and molasses,  More piquant fruits enter the aromas after some minutes, mostly cherries, bananas and overripe soft apples. 

Palate – It’s too thin to make any kind of statement, really, and a lot of what was nosed just up and vanishes. Molasses, some brown sugar, red wine, vanilla, and just enough of a rum profile to stop it from being a throwaway

Finish – Weak, short, faint, is there and gone too quickly to make itself felt.  Disappointing.

Thoughts – By now I’ve had enough rums from South America, and from that era, to be unsurprised at how bland the experience is – their skillset is in light age and consummate blending, not fierce hogo or still-bestowed character. One can reasonably ask if back in the day they had added any of that heavier pot still juice to the blend, the way they do now – one suspects not, and unfortunately that leaves a rather anonymous rum behind, which starts decently enough but which ends with a whole lot of nothing to report. 

(72/100) ⭐⭐½

May 072023
 

If I enjoyed the naming J. Gow’s growling salvo across the rum world’s bows, the “Revenge,” then as a lover of language and an avid amateur photographer, I must confess to liking and appreciating the quiet romanticism the “Fading Light” title even more.2 And since that wasn’t enough for VS Distillers (the company behind the brand), it was also a more distinctive, even better rum than the “Revenge”…which as you may recall from last week’s review, was no slouch itself.

I won’t rehash the background of this new Scottish distillery ensconced on a tiny island in the Orkneys, so far up north that if they stepped a bit out of the shallows they’d be speaking Norwegian (see the “Revenge” review for a brief company backgrounder if you’re interested). Let’s just note that the rum has a fourteen day fermentation cycle from molasses, was double-distilled in a pot still, and released at just about a year old … after having been aged in a chestnut casks, not ex-Bourbon. And for all it its youth and northern continental ageing and “mere” 43% ABV strength, it channels a surprising amount of Jamaican in a way the would make a casual rum buying tourist from Cockpit County or London or Toronto blink and check both google maps and their ticket.

Consider. Right from the cracking of the bottle, the rum oozes funk, a nicely textured, crisp melange of liquid Jamaican: Fanta and 7-up, both sweet and citrus-y, with enough strawberries, gooseberries, pineapple and bubble gum to cure all that ails you, while not ignoring just a small whiff of a midden heap in hot weather: I gues this was added for a bit of kick or something. What’s great is that it doesn’t end there: there’s also olives, brine, mixing it up in the backyard with caramel, toffee, brown sugar, some nuts and molasses, and behind it all is some fresh baked sweet pastry egging the lot on.

Much of this repeats on a quietly rambunctious palate.  It starts out light and effervescent, with unripe cherries, oranges and pineapples, and even some agricole-like bright vegetal notes, acetones and nail polish. Olives, brine, breakfast spices and a dab of strong black tea. But there is also a dark side here, loamy, musky, with more pastries, molasses, guiness and malt thrown in – something like a sweetly dark beer – balancing off the funk and lighter florals and fruits.  The finish is a quieter conclusion than one might have been led to expect given the foregoing, which is a function of the low strength: mostly some light fruits, a bit of citrus, some oranges and apples just starting to go off, and a whiff of a vulcanising shop working overtime on a hot drowsy Sunday afternoon.

See what I mean? The amount of tastes coming out of this thing is all out of proportion to either antecedents or expectations. It’s like a low-proofed Appleton Overproof, a mini stuffed with an idling turbocharger, and while not on the screaming level of crazy as the TECA, say, or the Hampden and WP high ester marques everyone dares themselves to try, for it to have the chops it does given where it’s from, where and how little it’s aged and what it’s aged in, is eye-opening. After trying it a few times at TWE Rumshow booth, keeping it in my fourth glass and then going back to try it a third time, I concluded that  the “Fading Light” is an intriguing, original rum that while perhaps a little peculiar, is by no means off-putting, and not at all a refutation of “ruminess.” The entire time I was sampling, I was acutely aware that it was a serious spirit, a real rum, and I have tell you: I was impressed.

(#994)(86/100) ⭐⭐⭐⭐


Other notes

  • The company also makes a “Wild Yeast” and “Hidden Depth” expressions which I have not tried (yet).
  • Both The Fat Rum Pirate and Rum Barrel have reviewed this one, both positively.
May 022023
 

More and more we are ceasing to regard rum as being the province of just the great geographical areas which have long stratified the spirit into styles which promoted – and are limited by – the regional perceptions of old colonial empires. British (Jamaican, Barbadian, Guyanese), Spanish/Latin and French are the best known of course, and Matt Petrek has long argued (correctly, in my view) that they are best seen as production classifiers than true regional markers — but ultimately the one thing that that particular series of classification did was that it centred our minds in the western hemisphere, with perhaps the occasional nod to Reunion or Madeira.

In the last decade, this limited focus has blown wide open. We can, with not too much effort, original source rums from Africa, Australia, India, Japan, Philippines, Viet Nam, Madagascar, Laos, Cambodia…even the USA and Canada are popping up on the scene.  Not all of superb quality, but often of real interest and real uniqueness. And, in a perhaps amusing sort of irony, at last we are seeing the distilleries coming home to roost, as small European companies are eschewing the route of the independent, and actively opening small craft distilleries in their home countries.

In the UK, new companies such as J. Gow, along with Ninefold, Dark Matter, Sugar House, Islay Rum Company and a few others, are at the forefront of this expansion into the homeland. They don’t mess around, often go pot still from the get go, have no issues experimenting with fermentations, distillations and barrels in a way that would perhaps make a more seasoned veteran of, say, Cuba’s maestros roneros, flinch – and produce both aged and unaged rums of varying quality for us to try.  Not everything succeeds, but Good Lord, a lot of it does, and J. Gow’s “Revenge” is one of them.

I’ll get into J. Gow’s backstory a bit more in the background notes, rather than make the intro here go on for even longer. For now, the stats: this is a pot still rum made entirely in Orkney in the north of Scotland from imported molasses that are fermented for 5–14 days, in a temperature-controlled 2000-litre fermenter. The wash goes to about 8% ABV, and is then distilled in a stripping run in the pot still, to around 30% ABV. A second spirit run then produces the final high proof distillate which is set to age, although with this one, an extra stripping run has taken place to make it a bit stronger.  The rum is a blend of J. Gow’s HD (Heavy Dunder) and DS marques, then aged for 3 years in situ, in a combination of ex-bourbon and virgin oak casks. 

Named “Revenge” after a prize taken in 1724 (and no, not from the Dread Pirate Roberts), the 43% rum has some real fangs, let me tell you.  The nose is deep and dark, quite at odds with its light straw colour.  Molasses, brown sugar and vanilla notes predominate, and underneath that is a sort of light perfumed sweetness – acetones, strawberries, yoghurt, white chocolate…even some flowers – which balances it off nicely.  With time some fleshy fruit emerge as well, so it’s a pretty good trifecta there, belying that three years of ageing. It noses older, more mature, more rounded, in a good way.

The palate is where things get both interesting and head off into uncharted seas.  It’s initially light and fruity, so some pears, apricots, guavas, vanilla and florals; then a series of darker notes subtly invade the taste – black tea, molasses, caramel, the faintest touch of licorice.  But what makes it stand out (to me at any rate) is the malty, briny, grainy, cereal notes which circle around the others, not obnoxiously and not hogging the limelight, but somehow lending a twist to more traditional “rummy” profile we might have expected. It makes the rum distinctive in a way far too many are not, and even the tang of bitterness at the tail end – the oak starts to take over – isn’t entirely a bad thing.  The finish kind of sums up the experience with a short, light denouement, leaving behind some perfumed florals, toffee and a peppery note.

I confess to being somewhat startled at how good this three year old rum was — I’ve tried five year olds with less chops than this one showed off so casually. The notes come together quite well – Wes Burgin commented several times on his appreciation for its balance – and even at 43% there was no shortage of bits and pieces to tease out and indulge oneself identifying. I particularly respected how it went off at a tangent on the palate, and didn’t simply try to be a copy of some island hooch. It’s a really good rum, a remarkably tasty introduction (to me) of what the Scots can do if they were to take some time off from the local tipple and try to make a real spirit. And the best part is, there are more in the line that are every bit as good.  I can’t wait to get started.

 

(#993)(84/100) ⭐⭐⭐½


Brief Historical Background

The small Scottish distillery of VS Distillers is named after its founder, Collin Van Schayk, and it sits a few feet away from the shoreline of what may be the world’s smallest island that hosts a distillery: Lamb Holm, a mere 0.15 sq miles in area (less than half a square km). 

That location is not the only odd thing about them, and the distillery’s title is practically unknown, with the company being much more widely recognized by its brand name, J. Gow. The late and unlamented Mr. John Gow was (perhaps inevitably) a pirate, albeit a rather unsuccessful one – he hailed from the Orkneys, itself an island group which would be the northernmost point of Scotland if it wasn’t for the Shetland Islands even further out. His claim to fame, aside from a career deemed short even by the rough standards of the 1700s (said piratical endeavours lasted less than a year between inception and his execution) was that he was caught, tried and hung, the rope broke…and he was ceremoniously and solicitously hung again (in spite of the perhaps apocryphal tradition that a botched hanging allows the condemned to go free since God evidently pardoned him).

Mr. Van Shayk founded the company in 2016 with a 2000 liter pot still (why he chose such a remote, even obscure, location has never been answered – I suspected there’s some family heritage there someplace). Almost immediately he began making spiced rums which, in spite of the groans of the purists, sold quite well — and the success garnered by these initial efforts convinced him to branch out not only into pure single rums, but to tinker with various barrel types as well as fermentation techniques. It’s too early to see where this is all going, but for sure originality and experimentation are part of the recipe, now and in the future.

Apr 282023
 

Returning to Canada and observing the rumscape that has developed over the last decade has not filled me with elation and confidence. Most of what I’ve found and tasted thus far is low level mixing hooch – which wouldn’t be so bad if the majority wasn’t just the kind of barely-aged, insipid, uninspiring, boring blah that Merchant Shipping Co. white rum so splendidly exemplified. They didn’t have to be — after all, I’ve tasted unaged and lightly aged rums from all over the map which exceeded their humble origins and became unexpectedly and quietly impressive products. But up until last week, I was beginning to wonder whether there were any really good ones North of 49.

With white rums of any stripe, the answer so far is a clear “no.” With aged rums, on the other hand, it would seem that there are glimmers of hope. Last weekend the Big (formerly the Little) Caner volunteered to help me run past a series of rums from around the world – I imagine that was a sort of amused curiosity at the doings of his geriatric sire involved – and since his nose is actually quite astute after years of following me around, I gladly accepted his assistance and perspective.  We tried six rums blind together: 3 to my complete surprise, my top pick from the rather low-rent bunch (and his second choice) was the Ironworks Amber rum from Nova Scotia.

This was the same rum-making outfit from Nova Scotia behind the “Bluenose” rum we looked at a couple of weeks ago. I thought that one was an interesting if ultimately not-quite-there foray into aged rums, with a more or less okay taste profile and too little disclosure (this has not changed), yet it wasn’t good enough to crack the eighty-point barrier, beyond which we should start paying a bit more attention. The Amber rum my boy and I tasted and which we’re reviewing today is still a rum in its developmental infancy – it has yet to find its sea legs if it wants to compare with any of the rums from the Big Houses’ stables – but by no means was it a slouch.

Quick stats: 42% ABV, molasses-based (Crosby’s Fancy Grade from Guatemala), with the wash passed twice through a hybrid Muller still and then aged; the ageing is tricky – the website says it is “a combination of a first fill bourbon barrel, and a re-charred Blomidon wine barrel” but whether that means the distillate was aged first in one then another, or two separately aged batches were blended, is not mentioned.  Neither is the duration though I suspect it’s probably less than three years all told.

Yet from these unprepossessing beginnings the rum that comes out the other end is actually quite a nifty drink. “Sprightly!” I said to The Big Caner as we nosed it, and enjoyed the light effervescent quality is displayed when smelled. It evinced bright and lively fruits, young and crisp – green apples and grapes, offset by more sober ones like papaya and melons. Mixed in with the clear sweetness was a little smoke, a little rubber, not enough to take over…more like an accent. There were some hints of hand sanitizer, a medicinal or rubbing alcohol, and the whole thing eased up and settled down after a while, becoming almost creamy.

Tastewise the 42% also acquitted itself reasonably well. Here the subtle impression of a low rent agricole was hard to shake: fresh herbs, green grapes, unripe apples, and some citrus notes were the main players on the stage.  A few riper fruits emerged from hiding, along with toffee and vanilla (thankfully not much of either), bright honey and sugar water.  There was a nice background of brininess to it and it was subtly dry, leading to a short and easy finish of white chocolate, crushed almonds and some citrus, not much more.  At 42% I was really surprised to get as much as all that, to be honest.

Overall then, the Ironworks Amber was light, easy drinking; reasonably well balanced, well assembled and not a disappointment. The sweetness was never allowed to dominate, though it could always be sensed lurking in the background; and if the smoky, feinty notes were not as well tamed as they might have been, well, some more ageing would probably have settled that and there are other rums in the company’s lineup which hopefully alleviate this. What’s impressive is that even in the company of the starter-kit rums in which the Amber found itself, it was able to stand out and make a statement for itself, and – to me at any rate – rise to the top of the heap of six. Granted the competition wasn’t world class, but it was from around the world. And that’s no mean feat, to be in that company, then equal and trump them all.  It gives me hope for the Canadian rum distilling scene, though I hope it doesn’t take until the Big Caner reaches my age to get there.

(#992)(83/100) ⭐⭐⭐½


Other notes

  • For some contrasting perspective, see Rum Revelations’ notes on Canadian rums from late 2022: he was rather indifferent to other Ironworks products generally (though they were not the ones I’ve tried, and not this one).
  • The Bluenose rum review  has a more detailed company background at the bottom.
Mar 102023
 

The last two reviews were of products from a Scottish rum maker called Sugar House, who bootstrapped a hybrid pot still, a batsh*t crazy production ethos and somehow came out with two unaged rums that should not have succeeded as well as they did…but did; and blew my socks off. This is what happens when a producer, no matter how small or how new, takes their rum seriously, really loves the subject, and isn’t averse to tinkering around a bit, dispenses with the training wheels, and simply blasts off. Juice like this is the high point of the reviewing game, where you see something original, something good, not terribly well known outside its place of origin, and aren’t afraid to champion it.

Consider then the polar opposite, the yin to Sugar House’s yang, a contrasting product which sports a faux-nautical title (we can be grateful that it omits any mentions or pictures of pirates), a strength of 40% and not a whole lot else.  Merchant Shipping Co.’s branded product is in fact, a third party rum — “imported Caribbean white rum” — put together by Highwood Distillery in Alberta (in Canada), which is probably better known for the surprisingly robust Potter’s (gained when they bought out that lonely distillery from BC in 2005) and the eminently forgettable Momento, which may be the single most unread post on this entire site.  Here they didn’t make the rum, but imported it, (the AGLC website suggests it’s probably from Guyana, which Highwood deals in for its own stable), and made it on contract for exclusive sale in Liquor Depot and Wine & Beyond stores in western Canada.

Let me spare you some reading: it’s barely worth sticking into a cocktail, and I wouldn’t stir it with the ferrule of my umbrella. Merchant Shipping white rum is a colourless spirit tucked into a cheap plastic bottle, sold for twenty five bucks, and somehow has the effrontery (please God, let it not be pride) to label itself as rum. I don’t really blame Highwood for this – it’s a contract rum after all – but I’m truly amazed that a liquor store as large and well stocked as Wine & Beyond could put their name behind abominable bottom feeder stuff like this.

Because it’s just so pointless. So completely unnecessary.  It smells on first opening and resting and nosing, like mothballs left too long in an overstuffed and rarely-opened clothes closet, where everything is old, long-disused, and shedding.  It smells like rubbing alcohol and faint gasoline, and my disbelieving notes right out of the gate ask “Wtf is this?? My grandmother’s arthritis cream?” It is a 40% spirit, but I swear to you there’s not much in here that says rum to anyone – it’s seems like denatured, filtered, diluted neutral spirit…that’s then dumbed down just in case somebody might mistake it for a real drink. 

The palate continues this disappointment (although I’m an optimist, and had hopes); it tastes thin and harsh, oily, medicinal, all of it faint and barely there – even for living room strength there’s little to write home about: a lingering unpleasant back-taste of sardines and olive oil, offset by a single overripe pear garnished with a sodden slice of watery melon and a squished banana, and if there is more I’d have to imagine it. Finish is gone so fast you’d think it was the road runner’s fumes, minus the comedy.

I can’t begin to tell you how this tasteless, useless, graceless, hopeless, classless, legless rum annoys me. Everything that could have given the spirit real character has been stripped away and left for dead. I said it was unnecessary and meant it: because you could pour the whole bottle down the drain and go to sleep knowing you’d  never missed a thing — yet it’s made, it’s on shelves, it sells, and a whole generation of young Canadians who can afford nothing else will go to their graves thinking this is what rum is and avoid it forever after. That’s what the implication of this thing is, and that’s the one thing it’s good at.

(#979)(65/100) ⭐½


Opinion

It gives me no pleasure to write reviews that slam a homegrown product — because homegrown products are what give a country or an island or a territory or an acreage its unique selling point, its mental and physical terroire. That’s what’s wrong with this faux, ersatz “Caribbean” rum, because there’s absolutely nothing that says Canada here at all (let alone rum, and certainly not the Caribbean) and as noted above, it’s an import (a near neutral spirit import at that, apparently).  

Yet, as I’ve tried to make clear, one of those areas where there is serious potential for putting one’s country on the map lies in rums that don’t go for the least common denominator, don’t go for the mass-market miscellaneous dronish supermarket shelves, and certainly don’t go for the profit-maximizing-at-all-costs uber-capitalist ethos of the provincial liquor monopolies who could give a damn about terroire or real taste chops. It’s the blinkered mentality of them and the stores who follow it that allows rum like this to be made, as if the French rhum makers, global cane juice distillers, and the UK New Wave haven’t shown us, time and again, that better could be done, has been done…and indeed, should be done.


Other notes

  • There’s no tech sheet to go with the rum and nothing on the label, but I think it’s fair to say no self-respecting pot still ever made a rum like this, so, column still.  Also, molassess based.  It is probably aged a bit and then filtered, and my guess is less than a year.
  • Five minute video summary is here
Jan 192023
 

 

Developments over the last few years suggest that the American rum world may slowly be shaking off its lethargy and race to the cheap bottom, and embracing a more serious rum loving ethos. Rum clubs are starting up all over the place, American spirits enthusiasts are posting reviews on social media left right and centre, more and more distilleries are making rum — and with the sterling efforts of the Old Guard like Richland, St. George’s, Prichard’s, Balcones, Maggie’s Farm and others, it is now possible for you to speak about American Rum (with caps) without somebody just pityingly shaking their head at you and wondering what you were smoking. There are decent cane juice agricole-style rums coming out of Hawaii and the South, interesting experiments in New England, cask strength monsters out of Texas, and even American independent bottlers are springing up from the field like sown dragon’s teeth.

To be clear, not all of them — not most of them — make much that compares well to the big names and heavy hitters of the global rum world which gather most of the plaudits and respect (so obviously I’m not talking about McDowell’s, Bacardi, Zacapa or others in multinational combines’ low-rent stables). We have yet to see a Hampden, Worthy Park, Saint James, Nine Leaves or Savanna in the lineup coming out of the USA…and yet, there are signs that some distilleries, a few, are getting there. 

To my mind, one of these Little Outfits That Could is Montanya Distillers who we have met before when discussing their fascinating Platino. Few American distilleries of any size have the street cred engendered by this one small outfit in Colorado that has yet to hit its fifteenth year of operation…and that with just four rums in the standard lineup, none of which exceeds five years’ ageing. Part of it is their published environmental record, the commitment to sustainability and their gender diversity…and partly it’s some pretty good rums as well.

Today we’ll look at one of their older expressions, the 3 year old “Exclusiva”, which one year younger than the top of the line 4YO Valentia. Nothing significant has changed since the Platino review: the Lula Sugar Mill co-op provides the complete residue from the minimal juice processing they do — raw unrefined molasses (12% of the fermentations) and raw unrefined granulated cane sugar (88%) which then gets fermented for around a week, before going through the 400L direct-fire Portuguese pot still (the newer US-made still that was installed in 2021 has not seen output to bottle yet). Following In this case the distillate was aged for 2½ years in ex-whiskey American oak barrels (Laws Bourbon for the curious), and six months in French oak that once held Cabernet Sauvignon and port, made by Sutcliffe Vineyards, also a Colorado operation. 4 And then it’s bottled at a standard 40%, which to my mind, is something of a disappointment.

But only for a while, because what this all leads to is a fascinating young rum, a distinctive piece of work — one that exceeds its paltry age stats and strength by quite a margin. The recalibration of my original doubts started as soon as I nosed it and inhaled solid scents of dry dusty earth, leather sofa with lint, cereal and of course, old libraries of mouldering textbooks. It smells of the thick, briny, rich beef-filled lentil soup Grandpa Caner used to insist on having every Sunday….and then the rum’s nose really starts to warm up. When that happens, it’s confounding: the fruits come out of nowhere and take over: raspberries, strawberry soda pop, Dr. Pepper, ginger ale; there’s a tart sort of warm earthiness to the whole thing reminiscent of a voluble Berbice fishwife trying to sell you a couple of stale fish and set you up with her daughter at the same time, and as if that isn’t enough, there’s a distinct smell of dirty dishwater with soap (people, I am not making this up!), black pepper and a milky rice porridge.  It’s by far the most peculiar nose I’ve worked on all year, among the most distinctive, and entertaining.

So thus far, with just the nose it’s pretty cool, and I had fun ribbing Jazz and Indy about it as my tasting notes grew longer. That said, the taste is more traditional and perhaps more conservative. So the cardboard, leather and mustiness all make an encore, as do the decaying old textbooks; if you can wrap your head around this, it’s watery, woody, dry and papery at the beginning, all at the same time.  Some licorice makes a bleated entrance, a few darker fruits like prunes and plums and a few lighter ones like apricots and very ripe mangoes; there’s leather, cinnamon and freshly grated ginger, fanta, and I must say, I did not miss the dishwater one bit. It’s stolid and solid, with the playfulness of the fruits and lighter elements adding a nice counterpoint. Finish is short, to be expected at 40% ABV, but at least it’s on par, nicely aromatic with cereal, brown sugar, vanilla, some light citrus, licorice and nail polish, and didn’t drop the ball into complete insubstantiality as too often happens with young and light rums

Usually, when any small rum company uses terms like “Exclusive” and “Family Reserve” and “Lost Casks” and “My Mutt MacDonald’s Preferred Distillate” and other such nods towards exclusive releases not meant for the quotidian riff raff (like your faithful reviewer), I smile…but it must be admitted that while Karen Hoskin and her team have not exactly made an exclusive, they sure have a rum that’s distinct and original, dancing to its own tune. It’s a fun drink, and yes, a bit weird too. I like that.  Too often American rums don’t want to offend, keep it quiet, dial it down, make their rums less – a rum like this one shows that you can be interesting without pissing off the bank or the clientele.

But, I also must say that this is not a rum anyone should start their journey with.  It’s not as polarising as the batsh*t crazy tastes of the TECA (few rums are), but it is different, it’s trembling on the edge of not being a rum at all what with the way those tastes come at you from all over the map.  At the same time, honesty compels me to confess that it’s among the most original rums I had that day, and maybe that entire month. Even at standard strength, it’s worth checking out for that alone — and if one day I do meet the inimitable Ms. Hoskin, perhaps I’d genuflect, knuckle my forehead and kiss her hand, and ask her if I can please have some more…but stronger, please.

(#967)(86/100) ⭐⭐⭐⭐


Other notes

  • While the majority of Montanya’s sales remain in America, its footprint in Europe is starting to become more significant, what with their distribution arrangement with Skylark covering the UK and EU. This is one reason they are relatively better known than bigger distilleries with a more resolutely North American focus.
  • Thanks go to Jazz and Indy of Skylark, who endured my unrepentant thieving of their rum stocks on one great afternoon in London. I’m not sure whether the 29 YO Uitvlugt rum and some Kyrgyz felt slippers I left behind made up for my sticky fingers, but I hope so. When we were wrapping up and they observed my liking (and oddball tasting notes) for the Exclusiva, the guys, after they finished laughing themselves silly, made me record a complimentary message to Karen to tell her so.
Dec 122022
 

Today we’ll continue with another rum from the island of Madeira and the company of Engenos do Norte, which, as its name suggests, is located in the north of Madeira Island.  The company was founded in 1928 by the merging of some fifty sugar factories at a time when it was simply not economical for individual small mills to operate. While they had been making rums on the island for centuries, it had a lesser importance to sugar, and most of the local rum was either consumed domestically or in Portugal (wine was actually much more popular and commonly made). In other words, though rum has a long pedigree on Madeira, the emergence of the rum (and local rum brands internationally) as an economic force and a serious revenue and tax generator, is very much a 21st century phenomenon.

Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira.  All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI (Indicação Geográfica Protegida). The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale. 

The Rum North “Barrica Nova” is a golden rum, not marketed as anything particularly special. As with all the others mentioned above, it’s cane juice derived, distilled on a column still, aged for three months in new French Oak barrels (hence the “barrica nova” in the title), and released at 40%. It’s very much a living room rum or for the bartender’s backbar, made for cocktails and not neat sipping; nor does it appear to be anything exclusive or limited — and while it’s on sale in Europe, so far I haven’t seen anyone’s review of it out there.

The rum’s initial nose presents with bright golden notes of citrus, green grapes, ginnips and unripe papaya, nicely fresh and quite light – not much of the grassy herbals as characterise a French West Indian agricole, yet close enough to suggest the commonality of origin. There are notes of green peas, fanta, and an apple-flavoured creamy yoghurt. There’s a touch of cream cheese, fresh wonderbread toast (!!), with light lemony aspects, and lurking quietly in the background, the rather peculiar aroma of old leather suitcases pulled from musty cupboards after long disuse. All these aromas are rather faint and the citrus and fruit sodas are more dominant, with the others providing a vague and uneasy backdrop that takes effort to tease out.

After that rather decent nose the palate falls flat from exhaustion at trying to keep up. The rum tastes watery, thin and sharp as a harridan’s flaying tongue. Notes of light fruits, honey, sugar water and vanilla predominate, but this is a scrawny kind of gruel, and even a few last minute bits and pieces – aromatic tobacco, salt caramel, old carboard and nail polish – don’t really make this a sip worth seeking. The finish is even weaker: short, light, sweet, inoffensive, mostly very light fruitiness – watermelon, papaya, white guava –  and requires too much effort to locate.

This rum is not my thing. Like the 980 Beneficiado, there’s just not enough going on to provide a taste profile of any distinction, and while 40% may be the preferred strength locally or for maximal exports, the faintness of what the palate presents demonstrates why some rums should simply be stronger. It enforces a limitation on the producers – probably for tax, regulatory or other reasons – that should be pushed past for the benefit of consumers who buy it. It’s no accident that the best-scoring Madeira-made rums we’ve seen so far have all been from independents who go cask strength and combine that with some decent ageing.

For the casual imbiber the weak-kneed profile doesn’t mean there is anything ostensibly, offensively wrong with the rum…and yet, for those who have a bit more experience, everything is. Even with the decent aroma, it’s too anonymous, too lacklustre and certainly does not bugle “Madeira!” from the rooftops – at best, it’s an exhausted squeak. It’s made too much for everyone, which really means for no-one, and you’ll forget about it five minutes after walking away. The ‘Barrica Nova’ is underwhelming, underachieving, underdelivering, and underperforming, and although I suppose that like a shotgun wedding’s reluctant groom it’ll grudgingly do what it’s meant to, in my book that doesn’t count as a compliment.

(#957)(75/100) ⭐⭐½


 

Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue. 

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way.  It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas.  It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finish – sweet and lightly fruity – doesn’t help matters. It’s light enough so it can be had neat.  The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve  looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it is — when an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums. 

(#947)(75/100) ⭐⭐½


Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.