Oct 102019
 

Rumaniacs Review #100 | 0664

The further back in time we go, the less we can find out about rum, not least because such things weren’t considered anything particularly premium back then and the collector’s bug is a recent phenomenon.  And even if a bottle were in fact to have survived from as far back as the 1890s – which is when this one was estimated to have been released – who would have bothered to record it, or written about it, or tried to preserve the appearance, or the label?

Well, we have what we have, so let’s see where it leads. According to the label (which itself a recreation), we are given that it’s a Jamaican rum bottled in France. It must have then been imported to New York by Greig, Lawrence and Hoyt Ltd, but when? According to Renee of Renee’s rarities (he makes a hobby of finding and tracing such dinosaurs) , it could not be dated more precisely than between 1887 and 1900 and I’ll go with that because we literally have nothing better. Secondly, what was the company? Well, that address in NW is now the Metropolitan Transportation Authority, in existence since 1965, so no hope there. The company was clearly a wholesale importer based on an obscure 1943 catalog of Madeira wines they put out. I doubt the company remains in existence, as there is no current reference to it anywhere.  Dead end.

As for the rum itself. I could trace Rhum St. Germain out of Bourdeaux as a brand belonging to the company of Robert Behrend & Co. from that city.  The style of lettering of labels that are available, do support a turn of the century print date — the firm was active at this time, being a general spirits distributor, and were known for their wines —  but the problem is, there’s no label linking the specific rum to these labels, so it’s less than conclusive.  I think we could perhaps accept that this is a rum from prewar or interwar years, which could conceivably be from the turn of the century, originating in Jamaica if the label is to be trusted, bottled in France, and then reshipped to the USA.  I wish I could tell you more. But that’s it.

Colour – gold

Strength – ~40% (assumed)

Nose – A relatively light rum, sharp, crisp, not deep, lacking any kind of signature Jamaican flavour.  There are aromas of honey, sweet cherries, blackberries, strawberries, grapes. Also some faint coffee and chocolate notes which are quite pleasant, but overall, it’s thin cheese, really — a lot is going on but it’s too faint to come to grips with

Palate – Nope, not much here either.  Cherries, mangoes, ripe yellow peaches, apricots, honey, with some lighter spices and cider-like notes.  Hard to pick apart anything, so in point of fact it might be even less than the estimated 40%

Finish – Short, sweet and thin.  A bit of fruits and cinnamon and gooseberries, green apples and grapes.

Thoughts: Leaves me with more doubts than anything else.  It tastes just a little like a Jamaican, and is maddeningly un-specific.  No molasses, no real grassiness, and though there’s some hints of sharper fruity flavours and sweetness that hint at something, it’s all too faint to pick apart and come to a conclusion.  Maybe the Germans weren’t the only ones to do a Verschnitt back in the day – I could get behind the theory that it’s ethanol dosed with a high ester Jamaican with no issues. It’s a pleasant rum to drink, I suppose – at least there’s that.  

(#664 | R-100)(69/100)


Other Notes

The Rumaniacs Project has lost some steam of late, but I like the idea of writing about old rums from the past as an exercise in preserving knowledge.  Since I lack the facilities of Luca and Steve to collect thousands of bottles, this is my small contribution, and I’m really happy to keep it going until I become a permanent addition to my own collection.

Oct 022019
 

If you’re of a practical turn of mind and count your kopeks, there is absolutely no reason for you to buy this rum. It does not come in a bottle which stands easily on your shelf if the supports are mislaid; it is an overly sweet and probably spiced-up adulterated mess; and, if you’re an elitist, it doesn’t come with the pedigree of a centuries-old estate distillery on an island in the Caribbean. So on that basis, somewhat of a waste of money.

What it does bring to the table is an utterly awesome and eye-catching bottle shape, in good company with just a handful of others worldwide. It’s from a country that few if any of your boozing friends will have tried any rums from, so there’s that “I tried it first” cachet you can pin to your biscuit chest. And, if pedigree is your thing, it does go back many decades, and bears the title of “Coronation” for a reason.

The Nepalese rum called Kukhri is, first and foremost, named after the country’s most identifiable edged weapon, one that is considered both weapon and tool, and made famous by the Ghurkas who have served in the British army for over two centuries. The rum brand was created in 1959 by the Nepal Distilleries Ltd in Kathmandu, and initially made with pot stills – nowadays it comes off a multi-column still, from molasses, at 42.8%, and is available in three varieties – standard, Coronation and spiced. All of these are aged in wooden oak vats for around eight months.

The question of whether it has been added to arises immediately upon nosing it.  I wouldn’t dismiss it out of hand by saying it’s “simple” – but there are just a few strong flavour-types coiling around: chocolate, caramel, coffee grounds, bananas and molasses, some baking spices, tobacco, and lots of prunes and dark ripe cherries.The whole aroma is quite thick and sweet with very little balance of lighter or acidic notes.

Ditto for the taste.  It says it’s 42.8% on the label but my hydrometer tested the rum as 34.58% (so ~31 g/L of something has been added), and it comes as no surprise, then, that when rubbing it between thumb and forefinger it feels sticky, and when sipped, it’s overly sweet. Again, chocolate, molasses, caramel, overripe fruits and tobacco, plus a hint of red wine and flowers, not enough to matter, really. The finish is ultimately not really interesting: soft, unexceptional, sweet, fruity and musky and no, several sips make no appreciable difference.

The Coronation is firm enough, just not interesting enough, and it’s just too sweet (even for me).  While I completely accept that the rum was not made for the modern palate or — initially — to appeal to any but its regional audience where sweeter rums are much more common (India’s and Thailand’s rums are examples of what pleases), the fact is that it is unlikely to catch on outside its area of origin.  This is something I suspect the company knows, because in 2018 they relaunched the brand around Asia, marketing both its historical cachet and its cocktail potential to the bar crowd.

And yet, the Coronation rum itself was supposed to be special. It was launched in 1974 to commemorate the coronation of 12th King of Nepal King Birendra, and went into wide release the following year, but nothing I read anywhere suggested the blend itself was seriously tweaked or elevated to make the rum a more memorable one. As the tasting notes above make clear, it is distinctive and famous not because of any intrinsic or masterful quality of its own, but because of that now-iconic 375ml knife-shaped bottle it comes in (supposedly hand made), and to this day it remains a popular souvenir, and is exported widely. 

Too bad what’s inside doesn’t quite come to the level of its presentation, which is a near-complete victory of style over substance.  Some will buy it for that purpose alone – hell, I’m one of them, though perhaps I can weasel out of it by claiming writer’s privilege – and for sure it’ll be a great conversation starter and a cool-looking bottle to trot out at party time. Sometimes, I guess that’s all we can ask for in a rum, and in this case, that’s almost all we’re getting.

(#661)(72/100)

Sep 232019
 

If you doubt the interconnectedness of the modern world, let me relate this circular story. About three or four years ago Gregers Nielsen (now of the Danish company 1423 and someone I enjoy heckling in every rumfest I see him at) introduced me to Richland Rum from Georgia, which I thought was nice, if perhaps not a world beating standout. Fast forward a couple of years and I’m doing research on rums of Africa and in looking at Liberia I come across Sangar rums, made by an expatriate American who was consulting with – Richland Rum. Another year passes, and at the 2019 Berlin rumfest the very first stand I’m told to go to is a new rum from Liberia – Sangar.  And who told me this and pointed in their direction? Gregers…who then ended up working two booths over. I rest my case.

That amusing if irrelevant tale aside, here is some of the background of Sangar. My initial research a year or so back created some confusion – the application for equity  investment called it Sehzue Distillers; the contact email at the time said Nimba Valley Rum and the official site referred to Miseh Distilling even though the website is for Sangar rum – but in all cases the principal force behind it is Mike Sehzue, an American West Point graduate with an MBA whose father was born in Liberia.

Mr. Sehzue had no idea how to make rum, but on a visit to Liberia in 2010, he became more aware of the local cane juice alcohol with its long grass-roots history and, realizing that expertise and raw materials were on hand, he decided to open a medium sized distillery both to encourage industry in a country now recovering from a protracted and bitter civil war, and to showcase the potential of locally made rum.  A chance meeting led to an introduction (in 2014) to Erik and Karin Vonk of Richland Rum distinction and they provided him with the encouragement and technical advice which permitted him to open his distillery for business a few years later. The result is the only rum they make at the moment, the 40% Sangar White, sold primarily in Liberia, with the festival circuit raising awareness for export plans to the USA, EU and UK in later 2019 and 2020.

The rum is pot-still produced and derives from cane juice, not molasses. Sangar has no cane fields of its own, and contracts with seventeen or so local farmers in the surrounding area to source its cane, which is brought to the distillery and crushed within eight hours of cutting, with the juice put to ferment for five days.  Then it’s run through their copper pot still, and bar filtration for sediment, is bottled pretty much as it is, unaged, clear, at a relatively demure 40% (which I suspect is so that it can more easily be appreciated by the target audience in the USA).

For the hardcore rum junkie, 40% would not normally excite serious interest (although the prospect of trying a new and relatively unknown African rum absolutely should), but trust me, the combination of a rum incorporating magic words like “pot still” and “unaged” and “clear” was and is well worth seeking out when it comes to the festival near you because the aromas and tastes are barely held in check even by those softer standards. The nose, for example announced its potential badassery with an initial tantara of salt, wax, gherkins in vinegar and just enough bite to make one wonder if a red chili wasn’t hiding in there someplace. Brine and olives were at the fore, followed by crisp green apples, lemon zest, cinnamon, and cumin.

Tastewise, I would have preferred something released at a higher proof, because the profile was mild instead of forceful, slightly muddled instead of really crisp — and while that will allow anyone to drink it neat without an issue, it also muted the flavours, almost losing some, that could have used a little beefing up.  Clearly discernible were citrus, light fruit (papaya, white guavas, pears), sugar water, watermelons, sweet green peas (!!), and the rum retained just enough of the attitude to permit a good interaction with the brine and olives with the lighter components. Unsurprisingly the finish was short and wispy, mostly a mix of sweet and salt, soya, light fruits and a dash of cumin to close up the show.

So let’s sum up, then. The balance was excellent, the interplay of flavours spot on, and I was quietly impressed that so much could be packed into a package with so little aggro. Choosing my words carefully, I can say that this is a near perfect 40% white homunculus of a rumlet, and there will be an audience for it, no question – but it won’t be those who cut their teeth on agricole blancs north of 50%, for whom this will be an interesting diversion without replacing their pet loves.  That said, there’s nothing at all wrong with it – it delivers at its proof point for those who appreciate that, and for those looking for an interestingly taste-filled mild white sipper, it delivers there as well.

Sangar points to several developing themes in today’s rumworld, which I‘ve almost  inadvertently been following through my reviews and only become clearer in hindsight. First there’s the gradually increasing amount of micro-distilleries who aren’t seeking to make whisky or gin or vodka (or everything at once, as much as they can), but rum, full stop.  Bar the United States, these micros are in remote areas of the world far from the Caribbean, like Africa and the Far East. And they seem to have a near-unnatural love for issuing unaged white rums at higher proofs, which is a subset of rums drawing more attention in recent years, especially in the cocktail circuit

With respect to that last remark, Sangar is something of an outlier, since the white reviewed here is bottled at standard. And the agricole blancs from the old and proud houses of the French West Indies are not in danger of losing their pride of place any time soon, not to the Far Eastern micros, or to Sangar. But as I noted above, with the interconnectedness of the world and transmigration of skills to any place with enough desire and smarts to make a good rum, it’s possibly just a matter of time before Sangar becomes a rum producer who really does earn the use of both the words “artisanal” and “craft” … without turning the words into the meaningless marketing twaddle that afflicts so many others.

(#659)(82/100)


Other notes

Sangar has small quantities of rum ageing away in port casks in Liberia: it’s unknown when these will be released as aged rums to the market, but it does point to their long term development strategy.

Sep 162019
 

Going back to familiar rums we liked back in the day is something in the nature of revisiting the comfort food of our youth. The memories are strong and consoling, recalling a time of less snark, less cynicism and a whole lot more enjoyment. Surely such positively-associated, fondly-remembered rums deserve a place on the high-scorers list? The problem is, that’s all some of these are – memories.  The reality, informed by a more discerning palate and more varied experience, tends to deflate such candidates and show us both what we liked about them then, and maybe don’t so much, now.

Which brings me to the Zafra 21 Master Reserve which is almighty peculiar in that I tried it a lot in the early years, yet never took notes on it…and almost nobody else in the current rum-reviewing landscape has either.  Back then, I really liked Panamanian rums, before their overall placid sameness eroded my enjoyment and other, more exciting, forceful, original rums came to dominate my pantheon. Taste-wise, I always associated and linked the Zafra — perhaps subliminally — to Diplomatico, Zaya and Zacapa – and (to a lesser extent) to Dictador and Santa Teresa.  They all share certain similarities…a smooth velvety mouthfeel, sometimes solera production, with an oft-accompanying sweetness so characteristic of the type…and a kind of amazing longevity and popularity. I mean, just take a gander at the notes on Rum Ratings – almost 80% of the 201 respondents give it a score of 8 or better. That’s far from the massive 1,472 ratings of the Zacapa 23 or the 1,721 of the Diplo Res Ex, but it shows something of the way popular opinion bends for these soft Latin-style rums.

Still, it’s been many years, so has anything except my hairline and chubbier corpus changed in any significant way here? For example, is it still made the same way?  Does it still taste as easy-going and slickly-smooth as my recollections suggest? 

Based on research I had done at the time, and again for this essay, I’d say it is.  It remains a rum whose original blend dating back to 2009 when it was first released, has not appreciably changed.  It’s a Panamanian column-still rum created by Francisco “Don Pancho” Fernandez who is better known for both his moniker “The Minister of Rum” (not to be taken seriously, since there is no such position), and a true 21 year old aged in bourbon barrels – though trust issues such as those which afflict other aged Panamanians in these sadly suspicious times might make one take that with a pinch of salt.  In yet another odd thing about the rum, nobody has ever done a hydrometer test on it and post-2010, good luck finding a reviewer who’s written anything (back then the reviews were mostly positive, but of course Johnny Drejer had yet to upend the rumiverse for us).

Yet for its adherents the Zafra 21 YO remains a popular — if faded — star, and people like it, and trying the gold-brown rum makes it clear why this is the case.  At 40% it’s hardly going to blow your socks off, and when inhaled, there was nothing I wasn’t already expecting: caramel, creme brulee, dark fruit, leather, sawdust.  There were subtler notes of cinnamon, vanilla, brown sugar and ginger. The problem with it – for me at any rate – was that it was just too faint – it smelled watered-down, weak, with hardly any kind of serious enjoyment available for the nose, and complexity of any kind was just a vanished dream.

Nothing about the palate and mouthfeel greatly impressed me either, though I must admit, it was nice. Inoffensive might be the kindest word I can come up with to describe the faint driness, saltiness and sweetness, too vague to make a serious impression (and I was trying this first thing in the morning before a single rum greater than 45% had crossed my glass).  Caramel, vanilla, nutmeg, cinnamon led off, with some additional brown sugar, treacle, molasses. Trying to elicit and identify the fruity notes was as pointless as sniffing an orchard shut down for the winter. It simply had no edge, and stayed light, warm and smooth, with a finish that was short, sweet and light, with light oak, vanilla, pancake syrup and some peanut butter.  Big yawn. How 21 years of ageing in the tropics can impart so little character is the great weakness of the rum, and raises all kinds of flags to the wary.

Look, the Zafra 21 is a completely comfortable drink, like a worn pair of familiar slippers and if that lights up your wheelhouse, go for it, you won’t be disappointed.  The thing is, that’s all you get – it’s something of a one-trick pony, lacking in excitement or oomph of any kind. Thinking I was being unduly critical, I sampled nothing but 40% rums all day and then returned, but it still failed to impress. It’s one of those rums we enjoy for its unaggressive nature and decent profile, but sooner or later, when we have moved on and come back to it, we realize that the nose is anemic, the taste boring, the complexity a let down and the finish lacking any kind of fire.  Then we sit back and wonder how we ever loved it so much at all.

(#657)(75/100)

Aug 122019
 

Last week, I remarked briefly on persons who are famous or excel in some aspect of their lives, who then go off an lend their names to another product, like spirits – Blackwell was one of these, George Clooney’s Casamigos tequila is another, Bailey Pryor’s Real McCoy line might be among the best known, and here is one that crossed my path not too long ago, a Hawaiian white rum made with the imprimatur of Van Halen’s Sammy Hagar who maintains a residence on Maui and has long been involved in restaurants and spirits (like Cabo Wabo tequila) as a sideline from the gigs for which he is more famous.

It’s always a toss-up whether the visibility and “fame” of such a rum is canny branding / marketing or something real, since the advertising around the associated Name usually swamps any intrinsic quality the spirit might have had to begin with. There’s a fair amount of under-the-hood background (or lack thereof) to the production of this rum, but for the moment, I want to quickly get to the tasting notes, just to get that out of the way.

First off, it’s a 40% rum, white, and filtered, so the real question is what’s the source? The back label remarks that it’s made from “first pressing of virgin Maui sugar cane” (as opposed to the slutty non-Catholic kind of cane, I’m guessing) but the YouTube video (timestamp 1:02) that promotes it suggests brown sugar (which is true) so, I dunno.  Whatever the case, it really does smell more like an agricole than a molasses-based rum: it starts, for example, with soda pop – sprite, fanta – adds bubble gum and lemon zest, and has a sort of vegetal grassy note that makes me think that the word “green” is not entirely out of place. Also iced tea with a mint leaf, and the tartness of ginnip and gooseberries.  It’s also surprisingly sharp for something at standard strength, though not enough to be annoying. 

In that promotional video, Mr. Hagar says that the most distinct thing about the rum is the nose, and I believe it, because the palate pretty much fails by simply being too weak and insufficient to carry the promise of the nose on to the tongue in any meaningful way. It’s sharp and thin, quite clear, and tastes of lemon rind, pickled gherkins, freshly mown grass, sugar water, cane juice, and with the slightly off background of really good olive oil backing it up.  But really, at end, there’s not much really there, no real complexity, and all of it goes away fast, leaving no serious aftertaste to mull over and savour and enjoy. The finish circles back to the beginning and the sense of sprite / 7-up, a bit of grass and a touch of light citrus, just not enough to provide a serious impression of any kind.

This is not really a rum to have by itself.  It’s too meek and mild, and sort of presents like an agricole that isn’t, a dry Riesling or a low-rent cachaca minus the Brazilian woods, which makes one wonder how it got made to taste that way.

And therein lies something of an issue because nowhere are the production details clearly spelled out.  Let’s start at the beginning: Mr. Hagar does not own a distillery. Instead, like Bailey Pryor, he contracts out the manufacture of the rum to another outfit, Hali’imaile Distilling, which was established in 2010 on Maui – the owners were involved in a less than stellar rum brand called Whaler’s which I personally disliked.  They in turn make a series of spirits – whiskey, vodka, gin, rum – under a brand called Pau, and what instantly makes me uneasy is that for all the bright and sparkling website videos and photos, the “History” page remarks that pineapple is used as a source material for their vodka, rum is not mentioned, and cane is nowhere noted as being utilized; note, though, that Mr. Hagar’s video mentions sugar cane and brown sugar without further elaboration, and the Hali’imaile Distilling Company did confirm they use a mash of turbinado sugar.  However, in late 2016 Hali’imaile no longer makes the Sammy’s rum.  In that year the sugar mill on Maui closed and production was shifted to Puerto Rico’s Seralles distillery, which also makes the Don Q brand – so pay close attention to your label, to see if you got a newer version of the rum, or the older Hawaiian one. Note that Levecke, the parent company of Hali’imaile, continues to be responsible for the bottling.

With some exceptions, American distillers and their rums seem to operate along such lines of “less is more” — the exceptions are usually where owners are directly involved in their production processes, ultimate products and the brands. The more supermarket-level rums give less information and expect more sales, based on slick websites, well-known promoters, unverifiable-but-wonderful origin stories and enthusiastic endorsements.  Too often such rums (even ones labelled “Super Premium” like this one) when looked at in depth, show nothing but a hollow shell and a sadly lacking depth of quality. I can’t entirely say that about the Beach Bar Rum – it does have some nice and light notes, does not taste added-to and is not unpleasant in any major way – but the lack of information behind how it is made, and its low-key profile, makes me want to use it only for exactly what it is made: not neat, and not to share with my rum chums — just as a relatively unexceptional daiquiri ingredient.

(#650)(72/100)


Other notes

  • The rum is filtered but I am unable to say whether it has been aged. The video by Let’s Tiki speaks of an oak taste that I did not detect myself.
Aug 072019
 

The Blackwell Fine Jamaican rum is the result of another one of those stories we hear these days, about somebody with good intentions, oodles of spare cash, and some street cred in another creative field of endeavour (music, movies, TV, writing, master of the universe, Wall Street, take your pick), deciding they can make [insert product name here] just because (a) they always liked it (b) they have eaten / drunk / smoked / worn / read / watched / experienced it for many years and (c) they want to immortalize their own preference for said product.  “How difficult can it be?” you can almost hear them asking themselves, with a sort of endearing innocence. When that kind of thing is done well and with focus, we get Renegade. When done with less, we get this.

With all due respect to the makers who expended effort and sweat to bring this to market, I gotta be honest and say the Blackwell Fine Jamaican Rum doesn’t impress. Part of that is the promo materials, which remark that it is “A traditional dark rum with the smooth and light body character of a gold rum.” Wait, what?  Even Peter Holland usually the most easy going and sanguine of men, was forced to ask in his FB post “What does that even mean?” I imagine him nobly restraining the urge to add an expletive or two in there, because colour has been so long dismissed as an indicator of a rum’s type or an arbiter of its quality. 

Still, here’s the schtick: it’s a 40% ABV throwback to yesteryear’s mild rums, a blend of pot and column still rums from that little hoochery J. Wray, and no age statement: it has indeed been aged (in ex bourbon barrels), but I’ve heard 2-4 years ageing, one guy at the 2019 Paris fest  told me “around five” and in a review from back in 2014, The Fat Rum Pirate noted it was “only aged for 1 year”. We’re going to have to say we don’t know, here. Though I question whether it’s important at all, since everything about it suggests it is not meant as a sipping rum, more a cocktail ingredient, and some rough edges and youthful notes are tolerated characteristics in such a product.  

An inviting dark red-amber colour, the first sharp and hot notes out the glass are caramel, molasses, light vanilla, not much like the younger Appletons, any of them. There’s a wisp of seaspray whisking a single olive into your face, some raisins, black cake and cinnamon – but funk, rotting bananas, spoiling fruit?  Nah, dem ting gaan AWOL, don’ go lookin’. To be honest, as something that trumpets the fact that it’s a Jamaican rum, it seems to be in no hurry to actually smell like one. 

The palate is equally indeterminate, and its unique characteristics may be youthful sharpness and jagged edges, to say nothing of its overall rough feel on the tongue. Even at 40% that’s no fun, but once it relaxes (which happens quickly) it becomes easier – at the cost of losing what tastes it initially displayed into a vague melded mist of nothing-in particular. These were fruits, dark ones, black cake, molasses, cinnamon, lemon peel, fading fast into a rough and hurried finish that was sweet, with some licorice, bananas, lemon peel and a couple of  raisins. Frankly, I thought it something of a yawn through, but admittedly I say this from the perspective of a guy who has tasted growly old bastards bottled north of 60% from the New Jamaicans. Anyway, it reminds me less of a Jamaican rum than one like Cruzan or Gosling’s, one of those blended every-bar-has-one dark mixing rums I cut my teeth on decades back.

With respect to the good stuff from around the island — and these days, there’s so much of it sloshing about —  this one is feels like an afterthought, a personal pet project rather than a serious commercial endeavour, and I’m at something of a loss to say who it’s for.  Fans of the quiet, light rums of twenty years ago? Tiki lovers? Barflies? Bartenders? Beginners now getting into the pantheon? Maybe it’s just for the maker — after all, it’s been around since 2012, yet how many of you can actually say you’ve heard of it, let alone tried a shot?  

The real question is, I suppose, what other rum-drinking people think of it. I may be going too far out on a limb here, but my personal opinion is that Not much is the most likely answer of the kindhearted, and Nothing at all is the response of the rest. Me, I’m with those guys.

(#649)(69/100)


 

Other notes

  • The Blackwell brand was formed by Mr. Chris Blackwell (founder of Island Records) and Mr. Richard Kirshenbaum (CEO of NSGSWAT, a NY ad agency), back in 2012. The Blackwell rum derives from a blend of pot and column distillate made by J. Wray and Nephew, developed with the help of Joy Spence, and is supposedly based on a Blackwell family recipe (secret and time honoured, of course — they all are) which hails from the time the Lindo family (who are related directly to Mr. Blackwell) owned J. Wray & Nephew. In 1916 Lindo Brothers & Co. bought J. Wray, and picked up the Appleton sugar estate at the same time. The whole edifice was merged into one company, J. Wray and Nephew Ltd, and it existed for nearly a hundred years until 2012, when the Campari group bought the company.
  • The words “Black Gold and “Special Reserve” on the label are marketing terms and have no bearing on the quality of the rum itself, or its antecedents.
Jul 152019
 

Rumaniacs Review #098 | 0642

Everything about this rum is fascinating, and while there are gaps in its provenance, there’s still more available than some other rums in this series we’ve looked at. Note that it comes from the same timeframe as the Sangster’s Jamaican (R-097), but this one is much better and has more convoluted historical antecedents.

A.A. Baker & Co was founded back in 1898 by Arthur and Arnold Baker (and their cousin George) in Trieste, which at the time was the fourth largest city of the Austro-Hungarian empire, and their main trading port and shipbuilding centre (it later got annexed into Italy, where it remains, for reasons too complex for a rum review).  These gentlemen were forerunners of today’s independent bottlers, producing various rums deriving from the West Indies, Australia and Central America (as well as cognacs and whiskies), which were sourced by trading with ships that stopped over in Trieste. It still exists to this day, producing the Battle Axe Jamaican and other blended rums, though the Bakers have long since sold out to other (Italian) owners and the company moved to Gorizia, a ways up the road.

This 2-liter bottle is tricky – Nicolai Wachmann, who generously provided me with the sample, was told it was from the 1960s by the person he had sourced it from, but most of the pictures found online from a recent auction, suggest it was from the 1970s.  Neither is the age mentioned anywhere, or which estate in Jamaica was the source of the rum, so what we are left with is the rather impressive proof, and questions we wish — not without regret — had more answers.

Colour – gold

Strength – 60%

Nose – Even if I didn’t know it was Jamaican going in, I would have guessed. Glue, acetone, funk,rotting bananas and orange peel, brine, paint, and that’s just the first ten seconds.  There’s also the damp sawdust of freshly-sawn lumber, ginger, nail polish, aged balsamic vinegar and some good soup under all that. But once it opens it also settles down and the fruits begin to take over, like apples, grapes, mangoes…and at the last, some slightly rotten meat.

Palate – Well, at that strength, it’s not a surprise that it attacks with ferocity; it’s hot and sharp and (oddly) even a little sweet.  Salt, brine, black pepper, olives, and the vague mintiness of a cough syrup, including the medicinal aspect of it. Fortunately the gaminess of the nose is very much in the background here, and what one gets after some time is a rich – if scrawny – panoply of sharp and tart fruit flavours mixed up with some oddball elements. A touch of toffee and blancmange, quite faint, complete this picture.

Finish – Long, hot and very spicy.  Lots of spices and herbs here: ginger, dill, thyme, as well as caramel, vanilla and unripe apples and other sharp fruits.

Thoughts – Not very full bodied or musky, presents as somewhat thin and very clear.  The strength for what is probably a rather young rum may be excessive for true appreciation, but even so, for the 1970s when light rums were all the rage, it took guts to make this thing at all. 

Obviously the production methodologies of the estates have changed somewhat since this rum was made, or it’s a blend of multiple marques.  Maybe both. Whatever the case, identifying which distillery in Jamaica produced it is not easy – I’d hazard a guess that there’s some pot still in here (but not all) and that there’s Longpond and maybe Worthy Park in the blend – but it’s all a guess, because, who knows for sure? And that’s a real shame, because with the ascendancy of the New Jamaicans these days, how cool would it be to say you had one of their rums, dating back fifty years or more?

(#642 | R-098)(83/100)

Jun 262019
 

The fourth and last of the four Dutch West Indies rums that I obtained solely to shed some light on the islands is a pale 35% shrug of indifference called the Palmera White Aruba rum. You know me, I have a thing for unapologetically barking-mad high-proofed white rums – but dis ain’ dat, as my bushmen squaddies would say back in the old days.

Were you to google it, you’d find that the Palmera Quality Products company produces several rums – notably the White and the Dark “authentic Arubian rums with a rich heritage flavour” at standard strength, and is at pains to mention on its About page that “…PQP produces many different beverages in its own processing plant…[and] produces products locally from carefully developed formulas that meet international standards.” No mention of a distillery, a blender, a sugar cane source, an ageing regimen. Call me a cynic, but it sure implies a mass-produced neutral-spirits-treatment operation to me, not a rum made by a dynamic master blender who knows his sh*t, let alone by a distillery that can be identified.  

And maybe that’s why I can never find out anything about these companies, and why the Dutch West Indian islands’ rums – the San Pablo Gold label and Platinum White from Curacao and the Carta Reserva from Aruba – have singularly failed to make any lasting impression on the rumisphere. That might also explain why nobody ever posts an ecstatic hosanna on FB saying “I got this!” and then basks in the glory of the hunt concluded, the find immortalized, the cheers of the envious crowd modestly acknowledged.

So then, what was in the glass that day? A white rum, 35%, supposedly from Aruba (I suppose otherwise), and very little to go on beyond that. As befitting its puny mouse-that-roared proofage, it didn’t give off much of an aroma – sugar water, grass, dill, the sweetness of laundry detergent and a tad of lemon juice.  It was marginally more assertive than the Carta Reserva, and maybe a shade better balanced between some sweet and lemony components.

The taste was mostly sodas: 7-Up or Sprite, cream soda.  Some vanilla, coconut, and vague herbaceous flavours, sugar water and pears, and believe me, that was reaching. Maybe it’s an island thing, to make rums this weak (the current rums listed on the website are similarly proofed, bar a pair of 151s), but all a rum like this one can do is juice up a cocktail or give you a headache in hot weather because you won’t think something so mild could affect you, when of course it can.

The Palmera is as unprepossessing as all the others from the region I’ve sampled (bar the untried overproofed 151s).  It’s light and white, weak and meek, and after the first three tries with its cousins, I approached it with distinct lack of enthusiasm, and finished the tasting exercise with relief. The rum just, I dunno, has this indifferent air of “good ‘nuff” that offends me for some reason, like barely enough effort was put into it to make it sell, and no more. Even the Curacao San Pablo rums at least had the courage to go to 40% instead of messing around with this underwhelming strength.

Socrates remarked that “The unexamined life is not worth living.” Where I to apply that here and paraphrase, I’d add a codicil that the Palmera and its cousins makes inevitable – “Sometimes the examined rum is not worth drinking.”  Sorry, but here that’s God’s own truth, and the best I can say about it is that although it’s pointless and purposeless and near tasteless, let’s be grateful that at least it’s painless.

(#636)(64/100)


Other notes

The design of the modern labels is quite different from the one I bought, so I assume there’s been some changes over the years.  I don’t know if the blend or recipe was changed when the label did, nor am I aware when this happened

Jun 242019
 

This is one of those strange rums that clearly exists, but about which nobody seems to know anything, even though I was informed it remains on sale in Aruba to this day. Jazz Singh out of the UK couldn’t help – he rather witheringly remarked that the only local stuff he found on the island was “a lot of imported column rubbish” and that the one distillery Aruba used to have is definitely closed. And good luck with finding any info on the company whose name is on the label, Playa Liquor and Bottling Co, ‘cause that’s equally opaque and non-communicative. So for the moment I’ll treat is a sort of low rent tourist trap hooch. In fact, I’m not even sure what else the company does, so spare is Playa’s online footprint, on FB or elsewhere.

There is an air of “generic” about the rum. It has a title used before – “Superior Carta Reserva” was also a 1970s Puerto Rican rum made for E.F. Debrot Inc (a liquor merchant in Aruba), and it’s white, it’s 35%, and that’s about all you’re going to get here.  I’d hazard a guess it’s a column still product, and that it’s made elsewhere under contract by a third party…assuming it continues to be made at all, because there’s simply no way that any rum company would not advertise its own product, even locally, with this kind of promotional black hole. 

Tasting notes, then, because what else can we do? Nose: a thin, watery, a slightly salty cream soda and Angostura bitters…what we used to call a “rockshandy” when I was a boy.  Plus vanilla and a whiff of citrus. There’s not much more – it’s like light alcoholic water and no aroma of any distinctiveness whatsoever.

Palate? Nope, not a whole lot there either. 35% ABV excites little beyond my indifference.  Even having it first thing in the morning with nothing else before, so that the strength would be less of a factor than later, achieved nothing.  A splash of salt water and an olive or two, vanilla again, a short, faint bite of a very ripe apple, and maybe a pear…or was that a cucumber? Who cares?  The thing is so dim, so bland, so lacking anything resembling character, that you be forgiven for thinking it was in witness protection. The best part is the short, sweet, slightly salty, slightly dry finish, because, you know, it finishes. 

So there we are. Probably molasses based, filtered, an uninspirational, boring, flaccid excuse for a rum, distinguished only by its remarkable lack of anything in particular. It’s a hollow rum, a watery alcohol delivery system, eliciting nothing in the rum drinker except perhaps a big yawn. I’ll just leave it there.

(#635)(65/100)

Jun 132019
 

Photo (c) Romdeluxe

Romdeluxe in Denmark is more a commercial rum club that makes private label bottlings and runs promotions around the country, than a true independent bottler — but since they do several releases, I’ll call them an indie and move right on from there.  Earlier, in May 2019, they lit up FB by releasing this limited-edition high-ester funk-bomb, the first in their “Wild Series” of rums, with a suitably feral tiger on the label. I can’t tell whether it’s yawning or snarling, but it sure looks like it can do you some damage without busting a sweat either way.

This is not surprising.  Not only is this Jamaican bottled at one of the highest ABVs ever recorded for a commercially issued rum – growling in at 85.2%, thereby beating out the Sunset Very Strong and SMWS Long Pond 9 YO but missing the brass ring held by the Marienburg – but it goes almost to the screaming edge of Esterland, clocking in, according to the label, at between 1500-1600 g/hlpa (the legal maximum is 1600)….hence the DOK moniker. Moreover, the rum is officially ten years old but has not actually been aged that long – it rested in steel tanks for those ten years, and a bit of edge was sanded away by finishing it for three months in small 40-liter ex-Madeira casks.  So it’s a young fella, barely out of rum nappies, unrefined, uncouth and possibly badass enough to make you lose a week or two of your life if you’re not careful.

Knowing that, to say I was both doubtful and cautious going in would be an understatement, because the rum had a profile so ginormous that cracking the cap on my sample nearly lifted the roof of of the ten-storey hotel where I was tasting it (and I was on the second floor). The nose was, quite simply, Brobdingnagian, a fact I relate with equal parts respect and fear.

The crazy thing was how immediately sweet it was – a huge dose of fleshy fruits bordering on going bad for good, creme brulee, sugar water, honey, raisins and a salted caramel ice cream were the first flavours screaming out the gate (was this seriously just three months in Madeira?). It was huge and sharp and very very strong, and was just getting started, because after sitting it down (by the open window) for half an hour, it came back with vegetable soup, mature cheddar, brine, black olives, crisp celery, followed by the solid billowing aroma of the door being opened into a musty old library with uncared-for books strewn about and mouldering away. I say it was strong, but the nose really struck me as being more akin to a well-honed stainless-steel chef’s knife — clear, and glittering and sharp and thin and very very precise.

The clear and fruity sweet was also quite noticeable when tasted, combining badly with much more mucky, mouldy, dunder-like notes: think of a person with overnight dragon’s breath blowing Wrigley’s Spearmint gum into your face on a hot day.  It was oily, sweaty, earthy, loamy and near-rank, but damnit, those fruits pushed through somehow, and combined with vanilla and winey tastes, breakfast spices, caramel, some burnt sugar, prunes, green bananas and some very tart yellow mangoes, all of which culminated in a very long, very intense finish that was again, extremely fruity – ripe cherries, peaches, apricots, prunes, together with thyme, mint lemonade, and chocolate oranges.

Whew!  This was a hell of a rum and we sure got a lot, but did it all work?  And also, the question a rum like this raises is this: does the near titanic strength, the massive ester count, the aged/unaged nature of it and the final concentrated finish, give us a rum that is worth the price tag?

Me, I’d say a qualified “Yes.” On the good side, the Wild Tiger thing stops just short of epic. It’s huge, displaying a near halitotic intensity, has a real variety of tastes on display, with the sulphur notes that marred the TECA or some other DOKs I’ve tried, being held back.  On the other hand, there’s a lack of balance. The tastes and smells jostle and elbow each other around, madly, loudly, without coordination or logic, like screeching online responses to a Foursquare diss. There’s a lot going on, most not working well together. It’s way too hot and sharp, the Madeira finish I think is too short to round it off properly – so you won’t get much enjoyment from it except by mixing it with something else – because by itself it’s just a headache-inducing explosive discharge of pointless violence.

Then there’s the price, about €225. Even with the outturn limited to 170 bottles, I would hesitate to buy, because there are rums out there selling at a lesser cost and more quaffable strength, with greater pedigree behind them.  Such rums are also completely barrel-aged (and tropically) instead of rested, and require no finishes to be emblematic of their country.

But I know there are those who would buy this rum for all the same reasons others might shudder and take a fearful step back. These are people who want the max of everything: the oldest, the rarest, the strongest, the highest, the bestest, the mostest, the baddest.  Usefulness, elegance and quality are aspects that take a back seat to all the various “-estests” which a purchaser now has bragging rights to. I would say that this is certainly worth doing if your tastes bend that way (like mine do, for instance), but if your better half demands what the hell you were thinking of, buying a rum so young and so rough and so expensive, and starts crushing your…well, you know…then along with a sore throat and hurting head, you might also end up knowing what the true expression of the tiger on the label is.

(#632)(84/100)


Other notes

  • It’s not mentioned on the label or website but as far as I know, it’s a Hampden.
  • Like the Laodi Brown, the Wild Tiger Jamaican rum raises issues of what ageing truly means – it is 10 years old, but it’s not 10 years aged (in that sense, the label is misleading).  If that kind of treatment for a rum catches on, the word “aged” will have to be more rigorously defined.

Comment

These days I don’t usually comment on the price, but in this case there have been disgruntled mumbles online about the cost relative to the age, to say nothing of the packaging with that distinctive “10” suggesting it’s ten years old.  Well, strictly speaking it is that old, but as noted before, just not aged that much and one can only wonder why on earth people bothered to arrest its development at all by having it in steel tanks, for such an unusually long time.

So on that basis, to blow more than €200 on a rum which has truly only been aged for three months (by accepted conventions of the term) seems crazy, and to set that price in the first place is extortionate. 

But it’s not, not really. 

At that ABV, you could cut it by half, make 340 bottles of 42% juice, and sell it for €100 as a finished experimental, and people would buy it like they would the white Habitation Veliers, maybe, for exotic value and perhaps curiosity.  Moreover, there are no reductions in costs for the expenses of advertising, marketing and packaging for a smaller bottle run (design, printing, ads, labels, boxes, crates, etc) so the production cost per bottle is higher, and that has to be recouped somehow.  And lastly, for a rum this strong and obscure, even if from Hampden, there is likely to be an extremely limited market of dedicated Jamaica lovers, and this rum is made for those few, not the general public…and those super geeks are usually high fliers with enough coin to actually afford to get one when they want one. 

I’m not trying to justify the cost, of course, just suggest explanations for its level.  Not many will buy this thing, not many can, and at end maybe only the deep-pocketed Jamaica lovers will. The rest of us will have to be content with samples, alas.