Lost Spirits Polynesian Inspired Rum – Review

 No Responses »
Jul 172016
 

Lost spirits Polynesian 1

Nope, this one doesn’t quite click either. Too many clashing tastes, none enhancing any other, and overall, too untamed. Still not entirely a bad product though.

Let’s just wrap up the third on in the initial rums made by Lost Spirits, the Polynesian-inspired. For those who really are not into rums, have not been paying attention, or are wondering why this small company is gathering so much press, be it known that Bryan Davis out of California makes the claim that with his proprietary technology (a ‘molecular reactor’) he can not only emulate many years’ ageing in just a few days, but any country or region’s style. It’s as if by processing the baking grade molasses and yeast that form the basis of their distillate, they can – one day – use that to produce a Velier-style Enmore, or a Foursquare Port Cask, a Havana Club or Longpond Jamaican….all within a week.

Such claims are unlikely to impress many, least of all the grand old distillers and master blenders and guys who have spent decades learning the craft of blending and ageing in the old way, and who disdain unverifiable self-proclaimed magical methods of artificial ageing (concepts which are almost as old as aged spirits themselves and are seen to be in good company with snake-oil sellers hawking their wares outside a travelling circus). Still, I’m fairly certain there’s a sphincter or two that’s puckering out there, since technological progression is geometrical, and while the first batch of Mr. Davis’s rums didn’t and don’t come up to scratch or deliver on the promises that they were a Navy rum, or close to a Cuban, they weren’t quite as poorly made as some have made out – they still beat many multi-column-still industrial mass-produced hooch that people buy so blindly, in such quantities, and there’s potential in the process, if it can ever be made to work right, and consistently.

This rum is something like the Cuban-inspired in that it seeks to recreate the profile of the rums from another geographical region. I’m not sure of the point of this – it’s not like the sample set from over there is large enough to have a decent baseline to begin with, and outside of Hawaii, how many Americans have ever even tasted a Polynesian rum? Background reading points out the fact that it is made to fit the profile of a high-ester pot still product, and indeed it is made on a copper pot still, though of course no age statement is as yet, or can be, applied to it. It’s in all respects an unaged rum, which leads me to wonder if they didn’t mess with it by adding anything, was it the reactor that created the colour?

Lost spirits Polynesian 2Anyway, the whole pot still origin at least conformed to the profile of the smells that hit me once I opened the 66%, dark amber rum. The action got going right away, with solid, sharp notes of wax and turpentine and acetone and shoe polish, here one second, gone the next, morphing swiftly into rotten apples, peaches left in the sun too long, and a lingering background of salty-sweet tequila oiliness that had no business being there. This is supposedly part of the process the reactor promotes, which produces a surfeit of long chained esters — these are the source of turpentine/paint thinner flavours in high concentrations, and fruity ones when dialled down, so as far as I’m concerned this one had the dial stuck too high, and I didn’t care for it.

To taste it was a sharp sarissa of intense heat, just like any full proof rum. That part didn’t disturb me, I just put it to one side to open up a bit and came back a few minutes later. Well now: this was like another rum entirely, remarkably different from what the nose had advertised – quite a bit more balance here, with the waxy turpentine kept way back; overripe peaches (no real citrus tartness evident), brine, black olives, that oily tequila sweet-salt note again, dates, figs and other non-sweet ‘fruits’. The absence of more traditionally expected tastes was somewhat surprising, and it gave the rum a distinctiveness that may become its maker’s identifying, defining signature, but the problem was that this uniqueness did not particularly translate into a quality rum that I cared for, where a central core of one flavour carried lighter and medium intensity elements of others that blended well together; the Polynesian cannot truly be termed ‘traditional’ by any stretch. Even the finish – long and dry, redolent of (get this) olive oil soaked bell peppers as well as more dates and soya – didn’t really work well together. I like crazy for the most part, I enjoy originality and reaching for the brass ring, but there has to be a bedrock of underlying quality, of texture and taste and aromas that gels somehow: Mr. Davis is still working on that part.

So. Good things are strength and heft and an original taste. Bad things are those very same tastes and the way they do not come together to form a cohesive, enjoyable whole, plus a nose of too many uncontained, uncontrolled esters which allow the wrong ones to dominate. It’s also more than a little jagged to try, and little real smoothness in the mouthfeel. It’s a mixer for sure, for the moment, and that’s how most will try it and drink it.

Matt Pietrek, commenting in the post on the Lost Spirits Cuban inspired rum, advised me that all three of the rums I’ve written about were from the initial reactor outputs, which have since been tweaked to various settings and routines in a specified order, which we can call Version 2.0. (my bottle with was bought back in early 2015, just when the process was gathering some steam). So there are new products – even whiskies, now — coming out from Lost Spirits, and the technology is beginning to spread to other companies who see either potential to bypass the Caribbean nations, or to make a fast buck, or really produce some cool rums of their own (or all at once). Based on these three rums, it’ll still be many years before any of the old rum houses, or the European cognoscenti, need to worry that their favourite tipple will be replaced by technology that promises much, but so far, has not delivered.

(#286 / 81/100)

Other notes

Just because I don’t (thus far) endorse or highly praise this line of rums, doesn’t mean others don’t. North Americans are quite positive in their assessments, while European writers remain silent for now (perhaps due to availability). So some references for your research, should you be curious:

 

 

Richland Single Estate Georgia Rum – Review

 No Responses »
Jul 132016
 

 

Richland 1*

By itself with nothing else around, it’ll do just fine as a light and casual sipper. It chips along easy, dances pretty around your palate, and has delicate notes that are quite enjoyable. In conjunction with others, it kinda chokes.

This review has been sitting, waiting, gathering dust, for many months now, and the bullet, so to speak, had to be bitten. If I had never tasted a raft of rums from around the world the day the Richland crossed my path, I might have liked it a lot more. But what did happen is that my friends and I did a deep field sample of maybe fifteen rums in a six hour session, and this one suffered in comparison. Not so much because it failed in and of itself, but because during that extended sampling exercise, it was compared with and contrasted to many other rums…and that really allowed us to get into it in a way that more casual imbibers probably wouldn’t. And sank it to the bottom of my pile.

Richland 2It’s a US entry into the cane juice rhum (not “agricole”) world, distilled from locally grown sugar cane rendered down into “honey” in a copper pot still, aged around four years or so in charred American oak barrels, bottled at 43%, and on that basis it certainly has all the proper boxes ticked. Fascinatingly enough, future plans are to have each bottle numbered so the exact barrel from which it came is traceable. I refer you to Dave Russell’s in-depth essay on the rum (which he liked much more than I did), which saves me the trouble of regurgitating it all here. One surprise – are there really no other rum producers in the USA who use a pot still and sugar cane honey in a single pass? Surprising, but interesting all the same. Kudos.

Now, nose and taste wise, the rum, a gold one, was pretty good: easy-going, delicate, light and very sweet. Behind a rather surprising rubber opening smell, lurked the florals, a lot of them. It was like being in an airconditioned flower shop just after a delivery came in, redolent of lavender and perfumed soap and shampoo (I guarantee, no other reviewer will mention that), 7-up and bubble gum. It tiptoed around the nose, and other, equally light notes of sugar water and lemon grass and a little vanilla, coconut, came through.

Sipping it resolved some issues, created others and circled back to the original. The nose did provide the promise of some complexity but the palate didn’t deliver quite as much: it was warm and more basic, and the hint of agricole-profile that might have been expected was not distinctively there. What indeed it tasted like was an uneasy mixture of bananas, sugar water and air-freshener, mixed with potpourri and cooking herbs (dill and rosemary) and even a stick of licorice. After some time the sweet took a back seat, some tartness of apples and oak took over, caramel and vanilla and smoke became more readily discernible, to dominate the rest of the extended tasting. And underlying it all, throughout the session from start to finish, that travelling-bag scent refused to go away — although honesty compels me to admit I was the only one who seemed to notice it. Thank God it was faint. Finish was perfectly serviceable, warm and not too spicy, more rubber, more air freshener, more flowers, more vanilla, more oak…and if that doesn’t sound pleasing, well, it was, quite light and airy and melded reasonably well.

Cutting to the chase, my opinion is that it’s decent, without being particularly spectacular. The taste is an uneasy marriage of competing individual notes that hearken back to almost different profiles altogether, like a sharp agricole trying to be a Bajan. Doesn’t really work. Plus, over a long time, going back to it every half hour or so, the metamorphosis from light and tasty sipping rum into some weird sweet air-freshener-like liquid also sank it for me. It may be a batch thing, since this is a pot still, small batch artisanal rum, and some variations of quality are to be expected.

Comparison might be the key here. Taste it alone, you’re fine. You’ll like it, as long as light-bodied, unaggressive tamped-down 40% agricoles are your thing. Try it as part of an extended range of good rums, let the thing stand and aerate for a while, put aside any preconceived notions and you’d be surprised how much changes in both the rum, and your estimation of it. In my case, that wasn’t for the better.

(#282 / 75/100)

Lost Spirits Cuban Inspired 151 Rum – Review

 2 Responses »
Jul 032016
 

Lost Spirits Cuban 1

Not quite there. Yet.

Lost Spirits, if you recall, is the company that produced a set of rums of varying strengths last year – polynesian, navy, colonial, and this one – which are processed by their proprietary “reactor” to emulate the taste profile of rums aged for many years, while only being days old. This is one of the three I bought, the “Cuban Inspired” version, bottled at a growlingly powerful 75.5% and properly labelled “151”. 151s are generally mixers (unlike, say, the SMWS beefcakes), which strikes me as an odd choice to produce – because if one is trying to showcase the ageing potential of the reactor, why make a rum that people have never seen as an aged product? Perhaps it is to try and recreate the taste markers of the style as well – if that’s what was attempted, I stand here before you telling you that the system still needs more work.

That said, let’s just get the stats and background out of the way: the Cuban Inspired is made from baking grade molasses — much like, I guess, Pritchards’ — water and yeast, some interesting tricks with nitrogen deprivation, no additives or colouring, some ageing in charred and toasted American oak barrels, and filtration through a coconut husk filter. So as 151s go, something of a diversion. I was therefore quite curious whether a Cuban-style profile could be made via technology instead of actually in Cuba.

The light bronze rum nosed quite kinetically, of course, which at that strength was to be expected. Sharp, hot scents of brine, figs, olive oil and tequila led things off with some of the waxy, glue and petrol notes of some serious pot still action. I set it aside to let the spicy alcohol fumes evaporate, and when I went back to it ten minutes later, things settled down a bit and the scents were much more interesting: huge molasses and burnt sugar, cocoa and vanilla notes were the backbone, upon which rested a sharper, less intense secondary aromas of coarse dry breakfast cereal and stale orange peel that’s been sitting in the sun for too long. Interesting and quite intriguing, for sure, though there’s something lacking here, a sort of middle section to bridge the gap between the sharp higher notes and the deeper and more solid underpinnings.

Putting aside the sheer oomph of this thing – for sure, given its intensity at that strength, I sipped very carefully – I was surprised how much there was on the palate: molasses soaked brown sugar, butterscotch (way too much of these three elements), salt butter, fresh baked dark russian bread (I used to buy one daily for a year straight back in my working days in the ‘Stans). Too hot and untamed to sip really well, it was damned rough on the tongue. With water, matters settled down, and additional flavours of overripe plums and peaches, more tequila and olives in brine emerged, weirdly mixed with hot black tea and yes, that stale orange peel made a comeback, all finishing off with a very long exit as befits an overproof, and last hints of wood and sawdust and an old, lovingly polished leather bag.

Lost Spirits Cuban 2So there’s the tasting notes. Opinion? Well, it has quite a lot of action, that’s for sure.They sort of whirl around in a melee of unfocussed aggression, like a war-movie battle scene where the director is too much in love with his shaky-cam, making nonsense of any attempt to come to grips with an underlying structure. Tastes just exist, and they do not come together in any kind of layering or synthesis, and where each one should be informing, supporting and melding with others, here what we have is a bunch of rabid individualists who do not know the meaning of teamwork. And honestly, there’s over-dominance by molasses and vanilla and butterscotch – it’s deep and it’s nice and it’s pervasive…perhaps too much so.

Plus – where’s the Cuban by which it was supposedly inspired? I’ve had a few from the island in my time, and the Spanish style, which so many in Central and South American rum-makers have copied over the centuries, was not particularly self-evident in this rum. Usually, rectified column still spirit further amended by careful barrel ageing is a defining marker; but I didn’t get any of that clean, dry, light, flowery profile with coy hints of molasses and citrus dancing their own little tango, bound together by easy fruitiness – quite the contrary, this was a rapier turned into a fruit-smeared butterscotch bludgeon, not all of which worked.

Whether we like it or not, when a rum is labelled as something, we expect from our past experiences of similar rums for the promise implicitly made on that promo to be honoured. As with the Navy 68% I tried before I didn’t feel that really occurred (I sampled alongside the Navy and the Polynesian, and the Cuban resembled the former quite a bit) . There’s little of the Santiago de Cuba or Havana Club here, to me. I’m giving it the score I do because of originality, some very interesting tastes, and then taking away some points for lack of coherence (but not for not being a Cuban – that one is an irrelevancy and I mention the matter only because the label does). I like what Bryan Davis is doing, admire his dedication and passion and love of technology which he is bringing to bear on a very old process, but still feel the process needs work. From that perspective, it was real smart to call this a “Cuban Inspired” rum.

(#283 / 83/100)

Other notes

I know this review will be somewhat divisive (it’s not meant to be dismissive), so here are some references to give you more positive points of view, if you’re interested:

Lost Spirits Navy Style Rum – Review

 No Responses »
Nov 252015
 
LP_Navy

Photo Courtesy of duRhum.com

Leave aside the hype and controversy, and try this without preconceptions. You may be surprised, intrigued and even pleased with the result. I was, I was and I wasn’t, not entirely…but you might be.

If by now you are not aware that Lost Spirits out of California has developed a “molecular reactor” that supposedly mimics the ageing of a twenty year rum in six days, then you have not been paying attention (or aren’t that deep into rum geekdom). The idea is not itself altogether new, and detractors have sniffed that snake oil sellers have been talking forever about using magical means, family recipes and all kinds of fancy methods to speed up ageing and the profile of old spirits, in products that aren’t actually aged. Still, with the continual advances in modern tech, it’s not unreasonable to imagine that some smart guy in a garage somewhere can perhaps do such a thing. Certainly Lost Spirits makes that claim. They have intense enthusiasm, hand built stills, and a good knowledge of chemistry and biology to assist in replicating more traditional methods of production without actually using many of them. The output is more important than the process, you might say.

The Navy Style rum they have made is a booming near-overproof rum that smartly elevates the North American drinking public’s perception of rum by issuing it at 68%, and which comes in a tall slim bottle that has an old fashioned label channelling the aesthetic design philosophy of both technology and 19th-century industrial steam-powered machinery (that’s what Josh Miller called “steampunk” in his own recent review of the rum). Just to get the background out of the way, this thing is unadulterated, without additives of any kind, including colouring. It is made from baking grade molasses and evaporated sugar cane juice (I suppose we could call that “honey”).

The nose was intriguing: an interesting fusion of very hot aromas, both familiar and strange. Initially it presented with vanilla, prunes, black grapes, some molasses, a faint hint of anise, some oak, and a bit of clean citrus. But sharper ethanol and less appealing mineral notes of wet charcoal and saltpetr emerged at the back end, and here I was left wondering where the meld of Jamaican dunder and fruitiness of the Demeraras and Bajans was hiding itself.

Similar thoughts came to mind as I tasted it. Yes it was bold and very heated – we could hardly expect less from a rum this strong – I just thought it was all a bit discombobulated. There were salty, green-olive notes, some soy and grappa and red wine, all mixed up with an undercurrent of molasses. It was quite rough, and stampeded across the palate without the finesse that other rums of that strength have shown is possible. Adding water ameliorated that somewhat, and brought other flavours out of hiding – brown sugar, vegetals, dried grass, more undefined citrus zest, and a tang of more red grapes, caramel and molasses, all tied up with sharper oak tannins and ginger root. The finish, as befits such a strong drink, was long and dry, with little that was new arriving onstage – oak, some wet coffee grounds, more of that strange mineral background, and a twitch of herbs.

Lost Spirits have made a rum that they want to show off as a poster boy for their technology: whether they succeeded in creating a Navy rum is questionable. There are quite a few variations of the type – Lamb’s, Pusser’s, Wood’s 100, Potter’s, the Black Tot to name but a few – so much so that true or not, right or wrong, those are the profiles that the consuming public sees and expects to be represented by the sobriquet “Navy”. On that level, the Lost Spirit rum doesn’t come up to snuff. And while other reviewers have remarked on the esters they sensed (which is part of the selling point of the rum, that genuflection to old-style dunder pits), I didn’t find there were that many complex spicy, fruity and floral notes that would give any of the more traditional rum makers cause to choke into their tasting glasses.

Recently mon ami Cyril of DuRhum took apart three Lost Spirits rums, and flat out declared that in his estimation they could not possibly class with the very rums they were seeking to supplant. Both Josh at Inu-a-kena and Tiare over by A Mountain of Crushed Ice were much more positive in their evaluations, as was Serge at Whiskyfun. I am neither as displeased by Lost Spirits as Cyril was, nor as enthusiastic as my other friends – to my mind the company and its tech still have quite some way to go if they intend to take on really aged big guns made by master blenders with many generations of experience backing them up. Western nations are great proponents of the notion that technology can conquer everything, and maybe they’re right…but only sometimes.

However, let’s not throw out the baby with the bathwater, and give Lost Spirits credit for what they have achieved. I liked the strength and intensity, for example – LS has had the balls to take American rums past the 40% that dominates their market. The taste was intriguing, original, not entirely bad, and there were many aspects of the profile I enjoyed. Where it fails is in its resultant product, which wanders too far afield while failing to cohere. And therefore it falls short on its promise: the promise that they could produce a profile of any aged rum without actually ageing it. That simply didn’t happen here.

I’m a firm believer in technology and its potential – but as with many brand new ideas and their execution, the hype so far is greater than the reality. The subtleties of a great aged rum are so multi-faceted, so enormously complex, and so chaotically intertwined with age and barrel and distillate and fermentation and even terroire, that while one day I have no doubt a combination of physics, chemistry and biology (and chutzpah) will fool a taster into believing he’s got an undiscovered masterpiece on his hands, this rum, for today, isn’t quite it.

(#242. 83/100)

Other notes:

  • Control rums this time around were a few old Demeraras, the BBR Jamaica 1977, Woods 100 and of course the Black Tot. It’s in the comparison that the LS Navy 68% snaps more clearly into focus and you see where it both succeeds and falls short.
  • Note that Navy rums, according to Mr. Broome’s informative booklet on the ‘Tot, only had a small percentage of the blend come from Jamaica (sailors didn’t like it). Yet most of the online literature on Lost Spirits places great emphasis on how they are recreating the resultant profile of dunder pits and high ester counts (more or less associated with Jamaica), when in fact this was not the major part of the navy style of rum.
  • Also… just because I don’t (thus far) endorse or highly praise this line of rums, doesn’t mean others don’t. North Americans are quite positive in their assessments, while European writers thus far remain silent (perhaps due to availability). So some references for your research, should you be curious:

Prichards Private Stock Rum – Review

 No Responses »
Jul 082015
 
Photo copyright Prichards Distillery

Photo copyright Prichards Distillery

I’ve given Prichards somewhat of a bruising with my indifferent reviews of the Fine and the Crystal, but let me assure you that the Private Stock is quite a leap forward: because while the others were essays in the craft, this one got it absolutely right.

Prichard’s company website entry for their own supposed top-of-the-line rum is massively unforthcoming, if not outright unhelpful. I mean, here’s a rum I want to write about with enthusiasm and knowledge so as to inform the readers, share my wonder, and yet a key data point is missing – how old is the thing?

Perhaps I should be grateful that we do have the following: pot still rum, made from the same Louisiana Grade A Fancy molasses as the other Prichard rums, in an effort to recreate the colonial style of rums as they were made back in the day; aged in charred 15-gallon new white oak barrels; and ⅔ lossses to the angels were sustained. Based purely on these facts and the way it tasted, I’m going out on a limb until Prichards responds to me, and suggest the rum is a ten-to-fifteen year old. Oh, and it has a nifty bottle quite different from the other rums in the lineup, again to separate it from the crowd.

And separated out it should be, because while none of the lingering suspicions I have about them loving bourbon more than rum have been allayed, I put all such notions aside: things started swimmingly from the moment I poured the amber rum into a glass and took a snoot.

It had a billowing, solid, fruity nose. Again that cheese and crackers scent I seemed to find in all three Prichards tried so far (and that’s a brie, by the way, not a cheddar); warm and easy-going, with the 45% strength well tamed. The molasses were held in check and presented as a burnt sugar and light anise smell, not anything raw and unrefined; sugary notes emerged, vanillas (again, quite restrained), with some unidentified fleshy ripe fruits lurking, unidentified, in the background. Raisins, maybe, and some dark ripe cherries.

I liked the taste as well. It was warm but not hot, powerful as the contents of a Transformer’s trousers, smooth and very well balanced. Here the fruits that the nose suggested were allowed to shine – blackcurrants, blackberries dusted with sugar and doused with the slightest bit of zest; and also plums, dates, figs, cinnamon, rosemary…with smoke, and leather and oak flexing their biceps at the back end, without trying to take over the joint. Complexity and balance which the Fine (and the Silver) had failed to do, were achieved with grace here. And the finish did not disappoint – the 45% was really the right choice for the Private Stock, and while there was nothing new to introduce in terms of taste and scent and last lingering notes, the aforementioned harmonies did not tear themselves to shreds and go off the reservation, but died with a sort of slow voluptuous sigh that left you with great memories and the desire for another sip.

The curious thing about the Private Stock is that it is being released in really limited quantities and not at all in retail or online stores – if you want this thing, you have to go to the distillery to get it, and therefore I envy people like Jared (he shared a comment or two on FB with me about Prichards, thanks mate), who lives down the road from the joint and can go get some whenever he feels the need. I don’t know what’s behind that strategy, but if they were to release this on the open market, they might have to put up a sign saying “Only one per customer, please.”

Over the years, I have not had that many rums from US producers that enthralled me, and to some extent that has made me somewhat cynical about what is being made over there (not least the stubborn fixation with 40%). We are so accustomed to industrial American rums that exist only as middling-quality liquid conduits for social diversion, that it comes as something of a shock – a pleasant one to be sure – to find one in which the simplicity of its construction, the balance of its components and the tastiness of its content, makes a statement for itself. That’s no small feat, and is the reason why I think it’s a really excellent product, deserving an unqualified recommendation. This rum will give other craft makers a real run for their money. It’s that good.

(#221. 86/100)

Afterword: As I was editing this review for final posting, I lost patience with emails, picked up the phone and called Prichards directly, probably waking somebody up in the process: the very pleasant lady who answered told me without any waffling around that the Private Stock is a blend of rums aged 12-14 years.

 

Prichard’s Crystal (White) Rum – Review

 No Responses »
Jul 012015
 

D3S_8946

Neither attempt — to make an ersatz agricole (from molasses) or a white mixing agent to take on the more established brands — really works.

Prichard’s is that outfit from Tennessee which has been quietly and busily putting out rums for nearly twenty years, ever since Phil Prichard decided to make rum in whiskey country. And while it is now common for new entrants to the market to sell white unaged rum from their stills to cover startup costs and provide cash flow while they wait for more favoured stocks to mature, Mr. Prichard didn’t do anything of the sort, and so his white rum – called Crystal – came later to his company’s portfolio (the first review I’ve seen is dated around 2007).

White rums (or “clear” or “silver”, or “blanc”, pick your moniker) come in several varieties, to my mind: agricoles (of which clairins are a subset), cachacas and filtered white mixers, with a new field of unaged pot still whites beginning to gather a head of steam. The question to me was which target the Crystal was taking aim at, and if it succeeded at any. The evocatively named rum is apparently distilled five times using the same sweet Louisiana molasses as the Fine Rum, which is a major selling and marketing point for the company; it is unaged and comes straight from the barrel (though I’m curious – if it was utterly unaged, what was it doing in a barrel in the first place?).

Anyway, one thing I remarked on right away after pouring it out, was a certain clear crispness to the nose. No real complexity here: green apples and vanilla for the most part, and remarkably sweet to smell: the origin molasses were detectable in spite of the filtration. The vanilla was really quite overpowering, though, even if some cream and saltiness emerged at the back end…overall, nothing too difficult to tease out.

Even at 40% it kinda grated on the palate: it was sharp, too raw – that was the lack of ageing making itself felt. It wasn’t precisely light either, and the initial clarity of the nose dissipated early, to become a slightly heavier, oilier drink. When it opened up, other, less appealing tastes stepped up to show themselves off – still a lot of sugar and vanillas, yes, but also harsher iodine and metallic notes, with some crackers and brie teasing the senses without ever taking centre stage. And it was oddly dry as things wrapped up, with those vanillas and fresh-cut green apples returning to take a last look around before disappearing in a short finish.

D3S_8946-001

I review all spirits as if they were meant to be had neat – right or wrong, that’s my cross to bear in an attempt to use the exact same methodology to evaluate every rum I try. To have different techniques in evaluating different rums based on any idea of what a rum should be used for (sipping drink, cocktail ingredient) is to introduce a bias, if not outright confusion.

So by the standard of whether it works as a neat rum, then, the Crystal doesn’t succeed (and even Prichard’s website doesn’t imply otherwise and plugs it as a mixer). The very slight acidity of the fruit I tasted, mixed up with the lingering molasses, the vanilla, the jarring metallic notes, creates a discordant taste profile which destroys the sipping experience. As a cocktail ingredient, then? Probably much better. Not with a coke though – something sharper is needed to take the vanillas off, so I’d suggest ginger beer, lime, Angostura bitters, something in that direction. Prichard’s own website gives some examples.

Since I’m not into tiki or cocktail culture, such white, bland, filtered rums don’t do much for me, and that’s why in over five years I’ve reviewed almost none (I’ve gotten hammered on them quite often, mind you). This one’s okay, I guess: it’s just a sweet-molasses-based silver, lacking sufficient complexity or blending artistry to make it as a solo drink. My low score should not be seen as a blanket indictment, then, since its failure as a neat sample does not invalidate it as a cocktail ingredient where it may shine more. I’ll leave it to experts in that field to argue the case for the Crystal, which unfortunately I myself could not and cannot make.

(#220. 78/100)

 

Prichard’s Fine Rum – Review

 3 Responses »
Jun 282015
 

D3S_8944

A paradox of the mid range: a pot still rum that fails at very little…except perhaps excitement.

I’ve been writing and rewriting this review for almost three months: each time I came to grips with it, I thought of something else to add (or delete), or some new and interesting product eclipsed the Prichard’s and made me want to publish that first. There’s a lesson in there somewhere, maybe.

Prichard’s has been in business since 1996 when they became the first new distillery in Tennessee since the 1940s and have quite a stable of output, including some interesting rum products to their name – they produce three real rums, one spiced rum, three flavoured rums….plus six whiskies and five liqueurs. So, as with many such outfits in the ‘States, I occasionally wonder if their love isn’t primarily given elsewhere and they make true rums only in order to branch out a little. However, the website and interviews suggest the opposite, so maybe I’ve got it wrong. And I don’t mind that…I’m just curious about it.

Small companies making rum in the USA sometimes try to recreate the American rums of yore by varying their input or production methods. In this case, Prichard’s use not blackstrap molasses (the black sticky residue after most of the sugar has been extracted), but sweet Louisiana Grade A molasses, of the sort that could be put on your pancakes the morning after. The rum is then aged for four years in fifteen-gallon barrels of new oak (another point of departure from more traditional techniques) Whether that works or not is up to the individual. I don’t think it’s all bad, just not something I’d remember enthusiastically a week from now either. It somehow results in a symphony of ho-hum in spite of some off-kilter moments.

Perhaps starting with the aromas might make the point clearer: initially the amber liquid as decanted from the squat long-necked bottle presented clearly, with chocolate and toffee leading the fray. A little patience, a drop of water, and spices began to come forward – cardamon, fennel, apples, a cherry or two, and sly twitch of lemongrass for zest – before being blattened into the ground by a ridiculous amount of emerging iodine, leather, caramel, burnt brown sugar that dominated the nose from there on in.

The rum was medium bodied, neither fierce nor fawn. It slid smoothly on the palate, just a little bit of burn from the standard proofage. I dunno, it seemed diffident, good ‘nuff, like a Three Bears of a rum, neither too much or too little. Again mocha and dark chocolate, coffee, toffee. And after it opened up, black grapes, overripe apples, more iodine, and a thin kind of vanilla thread through the whole business, with anise, molasses and caramel really taking ownership at this point and carrying the whole experience through to a lacklustre finish with just more of the same — unexceptionally so, in my opinion.

That grayness of my opinion has to do with the fact that while the Prichard’s Fine Rum is a workmanlike product by any standard — competently made and reasonably executed — it doesn’t have that extra edge of oomph that excites. It lacks any single shining point of distinction or originality upon which I can hang my hat and say “this part is freakin’ great,” hence my continual suspicion, however unjustified, that bourbon is what they really want to be making, and rum is an indifferent afterthought. Still…that it’s a drinkable, even sippable rum, with perhaps a shade too much Grade A hanging around in there, but worth the outlay — that’s all beyond dispute; it’s the question of whether it’s a must-have that’s is a bit more open to doubt.

See, some rums trumpet their badassery to the world, while others tick over quietly like swiss watches, the undercurrents of their quality self-evident to those who look and enjoy. Here’s a rum that neither leaves you turning cartwheels in transports of drunken exuberance, nor shaking your head sadly as you mumble about a piece of junk you wasted time trying – but walking away from the experience, remarking to your friend, “That, mon ami, is a plain old rum.”

(#219. 81/100)

 

Downslope Distilling Wine Aged Rum – Review

 1 Response »
Dec 232012
 

Fair warning: the wine is strong on this one.

(First posted on Liquorature, December 23, 2012)

I would like to wax rhapsodic on this 40% rum; spout literate encomiums to its puissance and scintillating quality, write heady metaphors with words like “ambrosia,””zoweee!” and “wtf”. I’d like to share with you, reader, the happiness of Unicaworld (“would place this alongside my good Martinique rums on my top shelf”) or the Whatsnewinbooze blog (“…a great product from a new distillery…” and “This is an absolute must try…”) or the remarks of the Big Kahuna, when he referred to this rum as one of two shining standouts he tried from Downslope Distilling.

Unfortunately I can’t. And the short version is that in my opinion the rum, sorry to say, doesn`t work. At all.

Have you any idea how frustrating that is? Here I am, tasting rums in their tens and hundreds on mostly my own dime, month in and month out, fighting the long defeat in a desperate championing of rums in a resolutely whisky drinking country (and as part of a primarily whisky drinking book club in a whisky mad province), plaintively trumpeting the case for distilleries to go beyond, seek new horizons, rise above 40%, push the envelope, experiment…and now this rum comes along from an enthusiastic bunch of guys in Colorado who’re trying to do everything I ask for, and it…just….fails. Aaargh. It’s enough to drive a man to drink, honestly.

Downslope Distilling is an outfit set up in Colorado in 2008 partly because of some peculiar laws regarding making and distributing spirits in that state, and partly as a consequence of the rabid interest of its founders in producing what one might term craft spirits: reading around I get the impression their real interest is whiskey and vodkas, perhaps gins, with rums almost an afterthought, but maybe that’s just me. At end, I see it as a logical evolution of micro-breweries which took off in popularity some years back. Hey, we can make a decent beer…let’s try something different.

Now, with respect to its rums, DD uses unprocessed Maui cane sugar as the base from which to distil its blend, running it through a pot still twice, and then, without any filtration, chucks it right into a barrel that once held wine – each barrel used (or set of barrels) held a different wine so output is not only limited to several hundred bottles per individual run, but widely divergent from batch to batch depending on the wine it once held. I suspect that the bottle I got was aged in Merlot casks from the Napa valley where they host those popular limo tours (other bottlings are aged in Tokaji casks which is a sweet dessert wine from Hungary, or in California Chardonnay casks).

When I poured this light blonde spirit into my glass, what I smelled from three paces was a cloying reek of enormously beefed up Muscatel grapes, as if the Legendario from Cuba had enhanced itself by snorting enough coke to keel over a Himalayan yak. I mean, it was so pervasive that I could barely make out anything else – not even the usual burnt sugar and caramel notes that so characterize most rums. That’s not surprising, since they use sugar, not molasses to begin with, so to some extent what we’re getting here is a faux-agricole (true agricoles (a) are allowed to use the term and (b) start with cane juice, not sugar). It was raw and harsh and burning, grudgingly gave up a hint of nutmeg and grassy notes, before morphing into a wine on the edge of turning to vinegar, or overripe oranges just starting to go. Sharp and unappealing.

I was not reassured by the palate either: yes the wine aged rum was sweet, but also briny, and as sharp and grasping on the tongue as a vindictive ex-wife’s lawyer. It was dry as a bone and even after several minutes, all one could ascertain taste-wise was more grapes and more table plonk — way, way too much — that flooded the taste buds with their own omniscience so intensely that eventually I just had to give up, because nothing was gonna make it through those three hundred Spartans of wine. About the only thing that even marginally redeemed what I was tasting was the attendant finish, quite long, with banana, cinnamon and bitter wine notes. Not enough to save it. If they had not labelled the rum as such, I wouldn’t have known it had it been placed before me blind.

Part of the issue here is the ageing. Rums are aged in oak for years – at least one, preferably three to five, and good ones for many more – and then finished in wine casks for a few months. To try and combine the two processes for six months in barrels that impart such enormous influence is too little of one and too much of the other, and it sinks this drink utterly. No, really – it’s too raw to have neat, and I could not find a mix that even remotely ameliorated the overarching wine bedrock. This is a product in need of severe oak support for at perhaps another five years. It was a mistake to issue it so early, since what it accomplished was to give startup rum makers a bad name and makes buyers avoid rum-creating micro-distillers on principle (to the detriment of all of us boozers). Compare this hastily issued rum to the years of preparation St Nicholas Abbey did in the late 2000s before issuing their first rum, and you’ll understand where I’m coming from.

In fine, Downslope Distilling’s wine aged rum is too sharp, too young and too far out to lunch for me to even admire its adventurousness much as I usually applaud such efforts. What this padawan needs is a Yoda to guide it to adolescence, and a little less enthusiasm from online writers or distillery visitors who should be more stinting with their praise and more comparative in their approach (come on, are you seriously trying to tell me this rum compares magnificently to a top Martinique agricole? gimme a break). In years to come, Downslope Distilling may grow into something, and I really hope they do, because at least they’re trying, and have the advantage of enthusiasm, obsession, perhaps even love for what they do (so more power to them for that); however, right now, they’d do better to be more self-critical about the hooch they’re passing off as quality. They may have thought they were putting some James Brown into their spirit: what they got was his sweat instead of his style.

(#137. 71/100)

Other Notes

  • As of 2021, the Downslope Distillery continues to operate and, like so many other small outfits in the States, wrings the most out of its equipment, and makes a plethora of spirits on its “double diamond” pot still: agave, gin, whisky, rum and vodka. I’ve made my disapproval of this kind of lack of focus clear before before, and to repeat: being a jack of all trades makes you a master of none, and your products suffer for it, as this one does.

Sources

Because this is a small distillery not really that well known, and because I’m quoting directly, I’m including my references here: unfortunately, seven years later on, two of the three websites I quoted were already defunct.. You will have to take my word for it that the quotes were (and remain) accurate as posted.

  • Unica World “…would place this alongside my good Martinique rums on my top shelf.” As well, the “James Brown” comment. (As of 2021, this site is dead).
  • What’s New In Booze “…This is a great product from a new distillery…” and “This is an absolute must try…” He rated it 90 points. I can only raise my eyes to heaven.
  • The Big Kahuna commented that this was “…wonderful with two shining standouts…” referring to both this one and a vanilla flavoured variant. (As of 2021, this site is also defunct, and the link redirects to a Chinese site (Ziyang Apple Equipment Co).)

Old Lahaina Premium Gold Rum – Review

 2 Responses »
Nov 022012
 

Light gold rumlet, lightweight in what counts, with an oddly discombobulated flavour.

Some time ago I reviewed an intriguing product out of Hawaii, the Kōloa Gold Rum, which impressed me by having some interesting (if thinner than average) flavours emerging out of an utterly unaged rum. The Old Lahaina “Original Formula” Premium Gold Rum is another in this vein, with a similar taste profile, yet somehow it failed to come up to snuff, where the Kōloa succeeded (both companies produced their first rums in 2009).

Maui Distillers began construction of their distillery in 2003 around Maui’s plantation town of Paia, where the HC&S plantation leased them an old building on the site of the Old Paia Sugar Mill. According to their website, rum is distilled on two steam-fired 500-gallon pot stills originally built for the Boston New England Rum Company in 1946, one of which has a multi tray fractionating column added to it (I suspect to increase the output, and decrease variation in that output…the bugbear of pot stills’ batch production methodology).

Anyway, housed in a thick bar-room style bottle, the Old Lahaina opened its presentation with a herbal, grassy nose that was a shade heated and yet oddly unaggressive at the same time. Delicate is a term I’d use. As it opened up I smelled citrus peel and freshly peeled tangerines mixed with white flower petals….and some faint honey whiffs. My boy, the Little Caner, took a sniff, compared it to the Kōloa and said “Same, Daddy…Lahaina is a bit stronger.” (All he did was sniff, before you ask).

Ummm…okay. Moving along, the coppery brown and amber coloured Lahaina was surprisingly astringent on the palate, dry, sere, a shade briny, and not as sweet as most rums. I wondered whether it had been aged or not (I doubted it). Initially it was hard to pick anything out from under the briny backnote, but gradually vague tastes of vanilla and honey made themselves known, until they were overpowered by – get this – rye bread and creamy butter (I am not making this up!). I tried it again and again over three days, but no, there it was. It’s a first for me, I assure you.

The finish was heated, and a little too raw, the exit too sharp, and much too short – you could barely make out more than a faint cinnamon spice at the back end. It wasn’t bitchy, you understand, and didn’t hate me or claw at me on the fade, it was just…indifferent. It shares a lot with the Koloa, which also had a fade utterly lacking in melodrama.

Really, this was just uninspiring. I liked that the scents and flavours were a shade stronger than the Kōloa, just not what the tastes actually were. Maui Distillers claim that each batch is hand blended and each variety (Dark, Gold or Silver) made from an in-house developed formula. Meh. What I have noticed is that these two rums, which I tasted side by side to effect a decent comparison, have certain characteristics in common: a mouthfeel more delicate than usual, some harshness, and an overall lightness that may either come from a lack of ageing, or the specific characteristics of the Hawaiian sugar and molasses used – or both. I make the comment because I’ve noticed that other rums from other lands outside the Caribbean or Central America (like Old Port Deluxe, Bundaberg or Tanduay) also have marked differences in taste that I sometimes attribute to the variation in base ingredients and cultivation…a sort of terroire-specific thing.

As a mixer the Old Lahaina Gold is pretty good and can do well in whatever bar serves mai-tais and tiki drinks (its relative lack of sweetness makes it particularly suited that way). Me, my evolution goes towards rums I can sip by themselves and enjoy alone without enhancement. So while I can make a very good cocktail with this so-called premium rum, were I to come upon it neat in a glass I’d probably scurry for the pantry hunting for the chaser right away, no matter what the website tells me about it being equally a mixer and a sipper. Because that one I really don’t believe.

(#128. 75/100)

Kōloa Kaua’i Gold Hawaiian Rum – Review

 No Responses »
Jan 292012
 

Impressive sipping-quality light rum from a region you’d almost expect to have many more darker variations. If your tastes run into the stronger and more distinct profiles, this may be a bit too subtle, being more more shy in its release than most. But it is well worth it.

First posted 29 January 2012 on Liquorature

Most of us drink rum originating from the West Indies that are aged in oak barrels, and so we make certain assumptions about our taste profiles: this is why, when we come across a rum from India (Old Port deluxe), Australia (Bundaberg), the Phillipines (Tanduay) or elsewhere, we can immediately sense, without putting it in so many words, that there’s something different about it. There’s a subtlety of otherness in the mouthfeel, the aroma, the taste (especially the Bundie, but never mind) which immediately perks up our beaks. My own theory is that this relates to the different climates and soils in which the source sugar cane is grown or maybe even different barrels. Who knows?

The rums of a relative newcomer to the rum world stage, Kōloa, seem to possess some of this characteristic. Made on the Hawaiian island of Kaua’i by the Kōloa Rum Company, they utilise crystallized sugar derived from cane grown in the west of the island in the shadow of Kauai’s Mt. Wai`ale`ale, in what may be the wettest place on earth (for the rumgeeks among us, the yeast strain used in fermentation supposedly hails from Guadeloupe). The distillation itself takes place in a 1210-gallon, 1947-made copper still (much better for imparting subtle tastes to the end product than a modern stainless steel variation) which was trained, trucked and shipped all the way from Pennsylvania – it is composed of a pot still combined with a seven-plate column still and condenser, and the company makes small batch, twice distilled rums using it.

All these elements come together in a very impressive product which, while not being quite as crazy as the Ozzy-inspired bat-shredding Bundaberg, is easily discernible from the regular Caribbean or Central American products I see more regularly.

Bought on a whim (I buy a lot on whims, largely because Calgary being what it is, if I don’t get it now, I may not get it tomorrow), I was more than pleased with the result. The rum itself was pale gold – nearly straw-coloured – with a light-medium body, and initially I almost confused it with an agricole (trust me – an agricole this was definitely not). The bottle was topped by a plastic screw-top, was fully transparent, and the label was plain white and relatively simple, though not minimalist.

The scent immediately hinted at a rum determinedly taking its own course in life: soft, a shade delicate, subtle. I swear that at the beginning I had zero clue what the thing actually was, there was so little normal nose on the liquid. Gradually, on opening up, certain elements began to make their prescence felt: white flowers, cherries, a vague herbal and grassy background mixed up with creamy caramel. But very little darkness from molasses, oddly enough.

It’s the palate that made this rum an excellent buy. There was some spice to it, and a bit of medicinal background; thankfully these were minor detours from an overall extraordinary arrival: a creamy soft butteriness on the tongue, merging into vanilla, nuts, honey and delicate caramel, chocolate and perhaps bananas. The thing seemed to have no real “rum taste” to it at all, by which I mean the usual burnt sugar / caramel / molasses combo – and it worked wonderfully. Smooth and easy and different. Wow. I liked this taste so much I didn’t even bother to try mixing it, just took one glass, another, then asked myself why the bottle was half empty. The fade was, admittedly, somewhat more anticlimatic – it was medium long, with an exit of faint citrus and fleshy pineapple notes, some honey and rained-on new-mown hay drying in the sun. Gentle and easy all round. Not excellent, but pretty damned good.

What makes Kōloa Hawaiian rum so intriguing is that the rum I describe above was not aged at all. This meant that the flavour profile had no elements deriving from oak barrels (maybe that was why I got no “rum taste”?), and relied wholly and solely on its own ingredients, its own strengths and the skills of Kōloa’s blenders. That skill must be quite something given what I tasted.

Kōloa is one of those distilleries about which I have more information than I know what to do with – the opposite is usually true. Let me wrap it up this way: given the Hawaiian islands’ long involvement with sugar and the sea, it’s no surprise that rum has been part of the maritime culture for a very long time. What is surprising is that this brand of rums is the first legally distilled popskull ever made on Kaua’i. The company was incorporated in 2001 and it took years for them to jump through all required bureaucratic hoops to get up and running in 2009. In their very first year of operations they won a Gold Medal at the 2010 Rum Renaissance in Miami for their Dark Rum (and again in 2011), and then another medal for this one in the 2010 Polished Palate Rum Festival awards. The word started filtering out that there was a new distillery to watch for, out of Hawaii. On the basis of this one, I’d say that word is entirely justified.

(#091. 82/100)

Other Notes

  • Although I did not ask it at the time, it seems reasonable to assume that if the rum is unaged, then the colour derives from a caramel E105 additive, as rum is colourless as it comes off the still.

Whaler’s Rare Reserve Dark Rum – Review

 2 Responses »
Dec 112010
 

Whaler’s Rare Dark Reserve Rum is all characteristics and no character: smell without nose, burn without body and aggressiveness bordering on the obnoxious without actually delivering on any of the promises it makes. Don’t let the tempting scent fool you. That’s most of what you’re gonna be getting.

(First posted 11th December 2010)

Whaler’s Rare Reserve Dark rum is not, as its advertising might imply, made in Hawaii. Its website certainly suggests the connection by touting the traditional recipe used by whalers in the old days, copied from native islanders’ own rum production on Maui and perhaps infused with vanilla beans once used to rattle around in bottles, meant to entice whales to come closer. An amusing tale which may even be true. Be that as it may, the rum takes its name from the hardy sailors who once plied the Pacific searching for the whales to decimate and made rum on the side when stopping for R&R in the islands. But it’s actually made in Kentucky, by Heaven Hill Distillery and is a commercially indifferent low-cost, low-effort, low-interest spiced slop marketed to people who know no better, on an industrial scale.

For a bottle costing less than $25, you can’t expect too much, and indeed, it doesn’t deliver too much. In that sense, it is not like the Tanduay, an undiscovered steal: it’s just a low level adulterated rum made from neutral spirits. What makes it stand out from the crowd is a nose of real, if simple, power. Open this bottle and just let it stand there: it’s like somebody let off a butterscotch bomb in the room (and lest you think I’m exaggerating, I tasted this with a group of Scotiabank employees, and one of them smelled it twenty feet away in less than three seconds…before I poured a single glass). I have gradually been corrupted into using a glencairn glass, but truth is, you don’t need something snooty for Whaler’s – what you really need is a gas mask to filter the thing out.

The darkness of Whaler’s is, I concede, appealing, and it sports a medium body (I expected something heavier and richer from that colour, but no…). In the glass it sports thin legs, and that is where this kind of test proves its worth. Consider: a strong, overpowering nose of butterscotch and vanilla through which you can dimly and imperfectly sense caramel and some sugar and pretty much nothing else. A body that stings and burns and delivers that taste…and nothing else. A finish that is short and thin and stings (not much, but that’s me damning it with faint praise)…and nothing else. I’ve heard and read of rum lovers discussing “hollow” rums, which have all promise and no delivery – this is the first one I’ve ever tried.

What Whalers really is, when all is said and done and drunk, is a flavoured, spiced rum. Not even fancy herbal stuff like, oh, the Tuzemak, or even Captain Morgan – those two have the balls to put their money where their advertisements are and don’t have airy pretensions to more than that – but just a bucketload of caramel, vanilla and butterscotch flavouring poured into some 40% rum. As a low level mixer this will be okay, I guess. As a sipper it fails, utterly, unless you’re after a harsh liqueur of some kind, or a cocktail base. I know I’m not, but if you are, I’d suggest a coke zero or some other non-sweet mixer: this thing is too sugary by half already and doesn’t need any further embellishment.

(#058. 71/100) ⭐⭐½

Opinion

Heaven Hill distillery from Bardstown, Kentucky may be the harbinger of an accelerating trend: that of larger distillers diversifying their entire portfolios and producing more than just the spirits that once made their name. Bacardi has stuck with rums (and has one at every price point except the stratosphere) as has J. Wray & Nephew, but research I’ve done on Tanduay, Banks DIH, DDL and of course Diageo shows that these big guns (among others) are producing vodkas, tequilas, gins, whiskies, liqueurs and just about everything else north of 30% ABV. Even Bruichladdich and Cadenhead are now experimenting with rums as opposed to straight whisky production and American “craft” distilleries in particular seem to want to make everything possible on the one still they might have. And here is the Whaler’s Distilling Company, a subsidiary of the behemoth of Heaven Hill, producing rums in Bourbon country. And vodkas. And Gin. And other stuff.

In fairness, that’s the way companies survive, by innovation and adaptation to a marketplace where drinking preferences are all over the map and changing in a heartbeat at the dictates of fashion; quality control is better and modern technologies are consistently employed for a taste that is the same bottle to bottle: none of that hit and miss approach that characterizes tiny operations making rum for local consumption on small islands. But I still kind of regret the passage from the uniqueness of such tightly focused distilleries to something more impersonal.

Bacardi Black Rum – Review

 No Responses »
Dec 032010
 

First posted December 3rd, 2010 on Liquorature

Bacardi Black is a deep, dark rich mixer’s drink just the right side of sweet enough, but lacks the cojones to be a decent sipper on its own merits.

The mainstays of Bacardi’s massive sales are, to my mind, the low-enders: those rums not good enough to stand on their own, but which have a bold taste, a decent body and – somewhat like Johnny Walker – sufficient overall quality to be a cut above the average. The normal Joe who walks into a liquor store isn’t after all, looking for a life-changing experience: he’s looking for a decent drink at a good price that won’t make him void his bowels, lose his sight and tie his alimentary canal up into a complex knot.

Such a rum is the Bacardi Black, which I will tell you right out, is not a sipping rum by any stretch of the imagination (unless you like low enders to sip and cause you pain) but will liven up any drink you make with it. It’s a cocktail base, pure and simple, and should be treated as such and I must be equally honest and tell you it’s one of the better ones out there at its price point (less than $30 for 750ml). I should also point out, however that the Black is no longer available as the Black since it has now been replaced as the Bacardi Select rum. Dunno what difference there is between the two.

You can almost always tell tipple for the masses: with a very few exceptions, almost no care is taken tartin’ ‘er up, and this is no exception. Tin foil cap. Cheap label with bare minimum of facts. A reekingly pungent nose that only reluctantly releases its claws and puffs a grudging fart of caramel into your face like a baby’s bum at the exact wrong time. A thin little toot, you understand…the Black is not a heavy dark rum. But to some extent you are compensated by a transformation of the initial caramel whiff into light cinnamon, some bonbons, and a weakly burnt-wood belch.

The body is, as I say, not for sipping. A tad on the thin side, tasting of oak and caramel, some vanilla and maybe nuts. But oddly, for a rum this dark, there is a lack of boldness and assertiveness, a lack of sweet, that’s somewhat at odds with its aggressive styling and bold dark looks: it’s as if Will Smith turned into a wuss, or something. And that finish: ugh. Lousy. Hobbesian, truth be told – nasty, brutish and short.

I know I’m making a case that this is just another piece of dreck. But it’s not, really – it’s just not meant to be had neat (and my apologies to all of you who have tried it that way and liked it – but you need to trade up). As a mixer in cocktails it’s actually really good….its weaknesses are compensated for by whatever we chose to add to it.

Bacardi’s 20 million cases of annual sales are more than just a question of a stable of brands or a favourable tariff regime with the US. They have simply, and for generations, made a damn fine series of rums. What they lack in uber-quality and premium labelling (they have nothing to even breathe upon the Appleton 30 or DDL’s aged offerings), they make up for in volume of decently distilled spirits that appeal widely because of both their overall quality (sold cheaply) and their ubiquity.

I’ve found Bacardis the world over and always affordable, almost always better than the local hooch. They’re good enough and affordable enough, which sheds a clear light on their marketing philosophy. By eschewing top-end and exclusive premium rums and concentrating on making a series of excellent mid- and low-tier products – like the Black and the Gold – Bacardi have essentially created what every manufacturer dreams of making just once and then selling a jillion. Simply put, with the Black and its like, Bacardi have made the Model T of rums.

(#054. 77/100) ⭐⭐⭐

Other Notes

  • The “Black” in the title refers to the colour, of course. I have read different accounts as to how that is achieved – one story says it’s because of heavily charred barrels and then filtered through more charcoal, another other says it’s liberal use of E150 caramel colouring, and third says a bit of both.
  • According to Rum Ratings and this reference, the rum name has now been discontinued, and the same rum is referred to as “Bacardi Select”. The exact year is unclear, since I picked up this bottle in 2010 but BilgeMunky had already noted the change in his review of the Select in 2007. Since the Select does not appear in Bacardi’s catalogue as of 2021 (when I checked again), I assume that it has been rebranded once more, this time as the “Cuatro.” Nothing else in the lineup qualifies, and the fact that the blends making up the rum are aged a minimum of four years suggest this – however, I accept that the Select might simply have been replaced altogether with a new blend that is not using charred barrels quite as much.

Kraken Black Spiced Rum – Review

 No Responses »
Jun 272010
 

 

First posted 27 June 2010 on Liquorature.

(#027)(Unscored)

Overproofed, overpriced, overrated.

***

Kraken Black — the selection for the June 2010 Book Club session — is a victory of advertising over the reality of what it is, of style over substance for those who are ok with it, a low-to-middling value (~$28 Can) wrapped up in a presentation that would have you believe the price is an undiscovered steal. A lot of people are going to drink this thing, wax loquacious at the spice, admire the darkness and say “wow!” I’m afraid, though, that’s just knee-jerk, because you take Kraken apart, and it just can’t live up to the hype.

Fair is fair: I liked the bottle, and the presentation was cool. I enjoyed seeing a rum with the stones to put a mythological creature that’s created to do a Godzilla on ancient Greece right there front and center. The small handles I thought were affectations, but hearkened back to old seafaring days, so what the hell: points for that. Points also for that inky black swirling rum which is by far the darkest I’ve ever seen, and therefore for sheer originality, this rum sitting on a shelf is sure to get your attention.

The rum sits in the glass and soaks up the light, letting just some dark brownish red glints through – decent middling legs, nothing special. It’s a blend, this one, a new addition to the market (Proximo Spirits from NY, which also markets Matusalem, distributes this), and bottled at 94 proof…47% ABV. And it supposedly has something like eighteen different spices added to it.

The nose is problematic – caramel had to be added to get the colour this dark and that comes through, but so does, vanilla and toffee and chocolate…and a medicinal odour remniscent of cough medicine that is both jarring and unwelcome, and no, I do not attribute it to the 47%. Even a Glencairn glass the Hippie provided could not save the schnozz from being skewered by that hospital reek.

The taste is better. The caramel is not dominating, and lets other flavours like licorice, cinnamon and maybe nutmeg through, but for the most part all I got is a musky cloying taste of too much molasses left in (and that weird chocolate texture) that destroyed the fine balance a spiced rum needs. But I must make note of this: for a 47% rum, it’s damned smooth going down, and so I think a lot of people are going to love this rum in spite of the cough medicine taste that persists and just ruins the whole thing for me. The finish goes on for longer than expected (a definite plus) but what it does is permit the very things you don’t like to persist.

My suspicions are that with the recent resurgence of interest and popularity in quality rums, a lot of lesser wares are flooding the market in an effort to mine the vein. Nothing else explains why so many American and Canadian companies are buying all these Caribbean raw stocks and blending and distributing the results themselves (not always to the benefit of our palates, alas). When Bruichladdich, Cadenhead or A.D. Rattray put their resources and acknowledged street cred behind a rum, I’ll acknowledge the effort and result, but I can’t yet give the same cachet to the (supposedly Angostura-owned) Lawrenceburg distillery in Indiana, sorry.

So I’ve said it fails for me, but fails as what? As a sipper or a mixer? As a sipper, yes but not by as much as you’d think: it’s smooth enough and intriguing enough – cough syrup crap taste aside — for me to not to mark it below the Young’s Old Sam, or Bundie or the Coruba: though none of these has pretensions to grandeur the way the Kraken does, and if you doubt me, just compare the websites and the forum chatter among all these. As a mixer I have to be more careful – remember, the purpose of the mix is to either fill the weaknesses of the rum, enhance the diluter, or create a synthesis of rum and additive(s) which is greater (and weaker) than the sum of its parts. Put like that, this rum shows its dichotomy and in trying to be both cocktail and sipper, pleases neither. It’s too spiced, too medicinal – too cloying – to work well as a mixer, for coke, ginger ale or others.

And so my recommendation would simply echo old Zeus, call in Harryhausen, and issue the command to (what else?) — release the Kraken.

 Newer Entries