
It must be something about the French – they’re opening micro distilleries all over the place (Chalong Bay, Sampan, Whisper, Issan and Toucan are examples) and almost all of them are channelling the agricole ethos of the French West Indies, working with pure cane juice and bringing some seriously interesting unaged blancs to the attention of the world. Any time I get bored with the regular parade of rums from the lands of the pantheon, all I have to do is reach for one of them to get jazzed up about rum, all over again. í
The latest of these little companies is from Vietnam, which is rife with sugar cane juice (“Nuoc Mia”) as well as locally made bottom-house rice- or molasses-originating artisanal spirits called “rượu” (ruou); these operate in the shadows of any Government regulation, registration or oversight — many are simple moonshineries. But Saigon Liquorists is not one of these, being the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac didn’t hurt wither – already they had a background in the industry.

Photo (c) Saigon Liquorists, from FB
Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a local charity gala. In their current production system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City, via a supplier who collects it from farmers in the area and does the initial processing. The sugarcane is peeled, and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery. There fermentation is begun and lasts about five days, before being run through the still – what comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels called chums (used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.
The strength might prove key to broader acceptance in foreign markets where 50-55% ABV is more common for juice-based unaged rhums (Toucan had a similar issue with the No.4, as you may recall). When I nosed this 45% rhum, its initial smells took me aback – there was a deep grassy kind of aroma, mixed in with a whole lot of glue, book bindings, wax, old papers, varnish and furniture polish, that kind of thing. It reminded me of my high school studies done in GT’s National Library, complete with the mustiness and dry dust of an old chesterfield gone to mothballs, under which are stacked long unopened suitcases from Edwardian times. And after all that, there came the real rum stuff – grass, dill, sweet gherkins, sugar water, white guavas and watermelon, plus a nice clear citrus hint. Quite a combo.
The rhum distanced itself from the luggage, furniture and old tomes when I tasted it. The attack was crisp and clean on the tongue, sharp and spicy, an unambiguous blade of pure herbal and grassy flavours – sweet sugar cane sap, dill, crushed lime leaves, brine, olives, with just a touch of fingernail polish and turpentine at the back end, as fleeting as a roué’s sly wink. After about half an hour – longer than most will ever have this thing gestating in their glasses – faint musty dry earth smells returned, but were mixed in with sugar water, cucumbers and pimentos, cumin, and lemongrass, so that was all good. The finish was weak and somewhat quick, quite aromatic and dry, with nice hints of flowers, lemongrass, and tart fruits.

Ultimately, it’s a reasonably tasty tropical drink that would do fine in (and may even have been expressly designed for) a ti-punch, but as a rhum to have on its own, it needs some torqueing up, since the flavours are there, but too difficult to tease out and come to grips with. Based on the experience I’ve had with other micro-distilleries’ blancs (all of which are stronger), the Mia is damned intriguing though. It’s different and unusual, and in my correspondence with him, Clement suggested that this difference comes from the fact that the sugar cane peel is discarded before pressing which makes for a more grassy taste, and he takes more ‘heads’ away than most, which reduces flavour somewhat…but also the hangover, which, he remarked, is a selling point in Vietnam.
These days I don’t drink enough to get seriously wasted any more (it interferes with my ability to taste more rums), but if this easy-on-the-head agricole-style rhum really does combine both taste and a hangover-free morning after, and if the current fascination with grass-to-glass rums continues in the exclusive bars of the world – well, I’m not sure how you could stop the sales from exploding. Next time I’m in the Real World, I’ll keep an eye out for it myself.
(#680)(76/100)
Other Notes
- All bottles, labels and corks are sourced in Vietnam and efforts are underway to begin exporting to Asia and Europe.
- Production was around 9000 bottles a year back in 2018, so it might have increased since then.
- This batch was from 2018
- Plans are in play to distill both gins and vodkas in the future.
- Hat tip to Reuben Virasami, who spotted me the sample and alerted me to the company. Also to Tom Walton, who explained what “chums” were. And many thanks to Clément Daigre of SL, who patiently ran me through the history of the company, and its production methods.

This is where good labelling helps understand what you’re getting. Mine read that it was a sugar cane juice rum, single blended, the bottle outturn (330 bottles, of which this was a sample), batch 2019FC1, South African made, and 65% ABV (ouch!). Actually, the only things missing from the label were the age statement (website says just over a year) and the still of origin (it’s a pot still), which I imagine subsequent labels will correct, especially as additional aged varietals begin to enter the market and a stock of different aged expressions gets built up – already, the company site lists eight different rums, so they’re not wasting any time.


And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.
Unlike many aged agricoles that have run into my glass (and down my chin), I found this one to be quite sweet, and for all the solidity of the strength, also rather scrawny, a tad sharp. At least at the beginning, because once a drop of water was added and I chilled out a few minutes, it settled down and it tasted softer, earthier, muskier. Creamy salt butter on black bread, sour cream, yoghurt, and also fried bananas, pineapple, anise, lemon zest, cumin, raisins, green grapes, and a few more background fruits and florals, though these never come forward in any serious way. The finish is excellent, by the way – some vague molasses, burnt sugar, the creaminess of hummus and olive oil, caramel, flowers, apples and some tart notes of soursop and yellow mangoes and maybe a gooseberry or two. Nice.
We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 
I’ll leave you to peruse Steve’s enormously informative company profile for production details (it’s really worth reading just to see what it takes to start something like a craft distillery), and just mention that the rum is pot still distilled from juice which is initially fermented naturally before boosting it with a strain of commercial yeast. The company makes three different kinds of white rums – pot still white, high ester white and a blended white, all unaged. I tried what is probably the tamest of the three, the Select, which the last one, blended from several cuts taken from batches processed between October to December of 2018 and bottled at 58%. All of this is clearly marked on the onsite-produced label (self-engraved, self-printed, manually-applied), which is one of the most informative on the market: it details batch number, date, strength, variety of cane, still, number of bottles in the run…it’s really impressive work. 
That was quite a medley on the nose, yet oddly the palate didn’t have quite have as many tunes playing. It was initially briny with those olives coming back, a little peanut brittle, salt caramel ice cream, vanilla, all held back. What I liked was its general softness and ease of delivery – there was honey and cream, set off by a touch of citrus and tannics, all in a pleasant and understated sort of combination that had a surprisingly good balance that one would not always imagine a rhum so young could keep juggling as well as it it did. Or as long. Even the finish, while simple, came together well – it gave up some short and aromatic notes, slightly woody and tannic, and balanced them out with soft fruits, pipe tobacco, coffee and vanilla, before exhaling gently on the way out. Nice.


I’ve never been completely clear as to what effect a resting period in neutral-impact tanks would actually have on a rum – perhaps smoothen it out a bit and take the edge off the rough and sharp straight-off-the-still heart cuts. What is clear is that here, both the time and the reduction gentle the spirit down without completely losing what makes an unaged white worth checking out. Take the nose: it was relatively mild at 40%, but retained a brief memory of its original ferocity, reeking of wet soot, iodine, brine, black olives and cornbread. A few additional nosings spread out over time reveal more delicate notes of thyme, mint, cinnamon mingling nicely with a background of sugar water, sliced cucumbers in salt and vinegar, and watermelon juice. It sure started like it was out to lunch, but developed very nicely over time, and the initial sniff should not make one throw it out just because it seems a bit off.
Consider first the nose of this 


This was also the case when tasted. The bright and clean fruity-ester notes were more in evidence here than on the nose — green apples, sultanas, hard yellow mangoes, thyme, more pineapples, a bag of white guavas and watery pears. There was a hint of danger in the hint of cucumbers in white vinegar with a pimento or two floating around, but this never seriously came forward, a hint was all you got; and at best, with some concentration, there were some additional herbs (dill, cilantro), grass, sugar water and maybe a few more olives. I particularly liked the mild finish, by the way – clear and fruity and minty, with thyme, wet grass, and some almonds and white chocolate, sweet and unassuming, just right for what had come before.
Nose – Starts off with plastic, rubber and acetones, which speak to its (supposed) unaged nature; then it flexes its cane-juice-glutes and coughs up a line of sweet water, bright notes of grass, sugar cane sap, brine and sweetish red olives. It’s oily, smooth and pungent, with delicate background notes of dill and cilantro lurking in the background. And some soda pop. 






Because for the unprepared (as I was), the nose of this rum is edging right up against revolting. It’s raw, rotting meat mixed with wet fruity garbage distilled into your rum glass without any attempt at dialling it down (except perhaps to 40% which is a small mercy). It’s like a lizard that died alone and unnoticed under your workplace desk and stayed there, was then soaked in diesel, drizzled with molten rubber and tar, set afire and then pelted with gray tomatoes. That thread of rot permeates every aspect of the nose – the brine and olives and acetone/rubber smell, the maggi cubes, the hot vegetable soup and lemongrass…everything.
Just as we don’t see Americans making too many full proof rums, it’s also hard to see them making true agricoles, especially since the term is so tightly bound up with the spirits of the French islands.

