
This is a rhum to drive you to tears, or transports of ecstasy, because it’s almost guaranteed that either you’ll regret you never tried it (though you’ll only know that after you do), or fall in lust with it immediately, then bang yourself over the head for not buying more when you did. It’s a white rhum screwed tight to a screaming 60%, unaged, and made, Lord save us, from St. James’s old pot stills — which created a juice so unlike anything else from the island that people crossed themselves when they saw it, it couldn’t be labelled as an AOC, could not even be designated as Martinique rhum, and all we get is the almost embarrassed note that it’s made from “French Antilles.”
White rhums like this have a strong and cheerfully disreputable DNA, going back right to the beginning when all the various estates and plantations had was leaky, farty stills slapped together from cast-aside copper, steel dinner plates and maybe a leather shoe or three. We’ve had primitives like this before – the Sajous and the Paranubes come to mind, Sangar from Liberia, MIM from Ghana, South Africa’s Mhoba, the Barik rhums from Moscoso’s jury rigged column still, and even Habitation Velier’s 2013 Foursquare and TECA whites, and that mastodon of the L’Esprit from Guyana. Yet I assure you, this innocent and demure looking pale yellow-white was on a level all its own, not just because of its origins, but because it hearkens back to rum’s origins while not forgetting a single damn thing St. James have ever learned in over two hundred years, about how to make sh*t that knocks you flat.
And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.
Could the palate live up to all that stuff I was smelling? I got the impression it was sure trying, and it displayed an uncommon lack of roughness and jagged edges for something at that strength (the L’Esprit 85% white had a similar quality, you’ll recall). It slid smoothly across the tongue before hijacking it with tastes of sugar water, white chocolate, almonds cumin, citrus peel and brine. Then, as if unsatisfied, it added ashes, warm bread fresh from the oven, ginger snaps, cloves, soursop…in all that time it never crossed into something excessively sweet or allowed any one element to dominate the others, and while it lacked the true complexity of a rhum I would call “great”, it didn’t fall much short either, and the finish wrapped things up with a flourish – warm, really long, with ginger, cinnamon, herbs, citrus peel and bitter chocolate and sea salt.
Until 2019, the Coeur de Chauffe — “the Heart of the Distillation” — was an underground cult rum limited to no more than 5000 liters per year, sold only on Martinique itself. It is, in point of fact, not an AOC rhum at all since it is a pot still product. Having tried it twice now and come to grips with its elemental nature, I think of it as a throwback, an ancestor, an old-style white agricole from Ago. I appreciate it’s a rhum that will likely find only a niche audience and is not for the sweet-toothed who love gentler products; but anyone who loves his juice should one day try sampling something like this, if only to experience new tastes, or old ones expressed in different ways. I drank it with St. James’s own more traditional Fleur de Canne 50% and some of DePaz’s work — yet somehow, even though they were all good, all tasty, it’s this one I remember for its fire and its taste and its furious energy. Clearly something so pungent and unique could not be kept hidden forever, and for all those looking for something interesting, perhaps even an alternative to some of Jamaica’s funky bad boys, well, here may just be the droid you’re looking for.
(#656)(86.5/100)

Unlike many aged agricoles that have run into my glass (and down my chin), I found this one to be quite sweet, and for all the solidity of the strength, also rather scrawny, a tad sharp. At least at the beginning, because once a drop of water was added and I chilled out a few minutes, it settled down and it tasted softer, earthier, muskier. Creamy salt butter on black bread, sour cream, yoghurt, and also fried bananas, pineapple, anise, lemon zest, cumin, raisins, green grapes, and a few more background fruits and florals, though these never come forward in any serious way. The finish is excellent, by the way – some vague molasses, burnt sugar, the creaminess of hummus and olive oil, caramel, flowers, apples and some tart notes of soursop and yellow mangoes and maybe a gooseberry or two. Nice.
We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 
I’ll leave you to peruse Steve’s enormously informative company profile for production details (it’s really worth reading just to see what it takes to start something like a craft distillery), and just mention that the rum is pot still distilled from juice which is initially fermented naturally before boosting it with a strain of commercial yeast. The company makes three different kinds of white rums – pot still white, high ester white and a blended white, all unaged. I tried what is probably the tamest of the three, the Select, which the last one, blended from several cuts taken from batches processed between October to December of 2018 and bottled at 58%. All of this is clearly marked on the onsite-produced label (self-engraved, self-printed, manually-applied), which is one of the most informative on the market: it details batch number, date, strength, variety of cane, still, number of bottles in the run…it’s really impressive work. 
That was quite a medley on the nose, yet oddly the palate didn’t have quite have as many tunes playing. It was initially briny with those olives coming back, a little peanut brittle, salt caramel ice cream, vanilla, all held back. What I liked was its general softness and ease of delivery – there was honey and cream, set off by a touch of citrus and tannics, all in a pleasant and understated sort of combination that had a surprisingly good balance that one would not always imagine a rhum so young could keep juggling as well as it it did. Or as long. Even the finish, while simple, came together well – it gave up some short and aromatic notes, slightly woody and tannic, and balanced them out with soft fruits, pipe tobacco, coffee and vanilla, before exhaling gently on the way out. Nice.


I’ve never been completely clear as to what effect a resting period in neutral-impact tanks would actually have on a rum – perhaps smoothen it out a bit and take the edge off the rough and sharp straight-off-the-still heart cuts. What is clear is that here, both the time and the reduction gentle the spirit down without completely losing what makes an unaged white worth checking out. Take the nose: it was relatively mild at 40%, but retained a brief memory of its original ferocity, reeking of wet soot, iodine, brine, black olives and cornbread. A few additional nosings spread out over time reveal more delicate notes of thyme, mint, cinnamon mingling nicely with a background of sugar water, sliced cucumbers in salt and vinegar, and watermelon juice. It sure started like it was out to lunch, but developed very nicely over time, and the initial sniff should not make one throw it out just because it seems a bit off.
Consider first the nose of this 


This was also the case when tasted. The bright and clean fruity-ester notes were more in evidence here than on the nose — green apples, sultanas, hard yellow mangoes, thyme, more pineapples, a bag of white guavas and watery pears. There was a hint of danger in the hint of cucumbers in white vinegar with a pimento or two floating around, but this never seriously came forward, a hint was all you got; and at best, with some concentration, there were some additional herbs (dill, cilantro), grass, sugar water and maybe a few more olives. I particularly liked the mild finish, by the way – clear and fruity and minty, with thyme, wet grass, and some almonds and white chocolate, sweet and unassuming, just right for what had come before.
Nose – Starts off with plastic, rubber and acetones, which speak to its (supposed) unaged nature; then it flexes its cane-juice-glutes and coughs up a line of sweet water, bright notes of grass, sugar cane sap, brine and sweetish red olives. It’s oily, smooth and pungent, with delicate background notes of dill and cilantro lurking in the background. And some soda pop. 






Because for the unprepared (as I was), the nose of this rum is edging right up against revolting. It’s raw, rotting meat mixed with wet fruity garbage distilled into your rum glass without any attempt at dialling it down (except perhaps to 40% which is a small mercy). It’s like a lizard that died alone and unnoticed under your workplace desk and stayed there, was then soaked in diesel, drizzled with molten rubber and tar, set afire and then pelted with gray tomatoes. That thread of rot permeates every aspect of the nose – the brine and olives and acetone/rubber smell, the maggi cubes, the hot vegetable soup and lemongrass…everything.
Just as we don’t see Americans making too many full proof rums, it’s also hard to see them making true agricoles, especially since the term is so tightly bound up with the spirits of the French islands.


Thailand doesn’t loom very large in the eyes of the mostly west-facing rum writers’ brigade, but just because they make it for the Asian palate and not the Euro-American cask-loving rum chums, doesn’t mean what they make can be ignored; similar in some respects to the light rums from Puerto Rico, Dominican Republic, Panama and Latin America, they may not be rums 
Anyway, here’s what it was like. The nose of the Ilha da Madeira fell somewhere in the middle of the line separating a bored “meh” from a more disbelieving “holy-crap!”. It was a light melange of a playful sprite-like aroma mixed in with more serious brine and olives, a little sweet, and delicate – flowers, sugar water, grass, pears, guavas, mint, some marzipan. You could sense something darker underneath – cigarette tar, acetones – but these never came forward, and were content to be hinted at, not driven home with a sledge. Not really a brother to that fierce Jamaican brawler, more like a cousin, a closer relative to the 
I’ll provide some more background detail in the Other Notes below, but for the moment let’s just read off the fact sheet for the rum which is very helpfully provided on the Rare Rums website and on the bottle label itself. This is a cane juice distillate and can therefore be classed as an agricole-style rhum; distilled 2009 and the four barrel outturn from a column still was aged in Madeira casks, providing 570 bottles in 2017, with a strength of 52%.