
Cool stoicism and subdued power, all in one rhum.
Standard “table” white rums have always been around, and perhaps appeal more to those mix them into gentle cocktails and go on to play Doom II on “Please Don’t Hurt Me” difficulty. In the main, the best known ones were — and are — filtered, light mixing agents which made to adhere to a philosophy best described as “We aim not to piss you off.” They excite a “ho-hum” rather than a “wtf?”
Not so the current crop of clear, unaged rums which have been making an increasing splash in our small world and driving cocktail makers and barflies into transports of ecstasy. They are more aggressive spirits in every way, often coming from pot-stills, with strong, assertive tastes that as often frighten as enthuse, and are admittedly tough to love. French Island white agricoles, cachaças (and clairins) are embodiments of this trend, which doesn’t stop other various makers from issuing variations from Jamaica, Guyana or Barbados (like the DDL High Wine, or Rum Nation’s Jamaican 57%, for example).
A new rhum aiming to break into this market reared its head in the 2016 Paris RhumFest – a product from, of all places, Tahiti, not the first country you would be thinking of as a bastion of the spirit. The rhum was launched by Brasserie du Pacifique in late 2015, has a sleek looking website short on details, and when I drifted by Christian’s place in Paris a week or two back, he and Jerry Gitany insisted I try it. It aimed, I suspect, to straddle the mid-point of the white market – it was not so unique as the clairins, and not so filtered-to-nothing as the Lambs or Bacardis of the world. In pursuing this philosophy, they’re channeling the French islands’ agricoles, carving themselves out a very nice niche for those who have a thing for such rums but would prefer less roughness and adventurousness than the clairins provide so enthusiastically.

Coming from first press sugar cane grown on the island of Taha’a (NW of Tahiti), it is made from a pot still (see my notes below), and presented itself as quite an interesting rhum. When gingerly smelled for the first time (at 50%, some caution is, as always, in order), you could see it had been toned down some – sure there were the usual wax and floor polish and rubber-turpentine leaders, they simply weren’t as potent as others I’ve tried. Vegetal, grassy, watery scents hung around the background, it was slightly more salt than sweet, and presented an intriguingly creamy nasal profile…something like a good brie and (get this) unsweetened yoghurt with some very delicate citrus peel.
To taste it was, at the beginning, very robust, almost full bodied. Just short of hot; and dry, dusty vegetals and hay danced across the palate immediately, accompanied by sweet sherbet and mint ice cream notes. And that wax and polish stuff I smelled? Gone like yesterday’s news. As it opened up and water was added,it became very much more like a traditional agricole, with watery elements – sugar cane sap, white guavas, pears, cucumber, dill, watermelon – getting most of the attention, and lighter herbal and grassy tastes taking something of a back seat. I said it started robustly, but in truth, after a while, it settled down and became almost light – it was certainly quite crisp and pleasant to drink, with or without water. The fade was pretty good, long and lasting, salty and sweet at the same time, with some last hints of lemongrass, crushed dill, faint mint and olives finishing things off.
This was a well-behaved drink on all fronts, I thought. It’s not terribly original, and my personal preferences in such whites run closer to more untamed, barking mad clairins and the higher-proofed French agricoles — but you could easily regard this as a decent introduction to the white stuff if you wanted more than a standard table tipple, but less than the deep pot still pungency coming out of Haiti. Sometimes we focus so hard on the Caribbean that we lose sight of new companies from other countries who are shaking things up in the rumworld and producing some pretty cool rums. This looks be one of those, and I doubt you’d be displeased if you bought it.
(#270. 84/100)
Other notes
- The website makes mention of the use of a “discontinuous pot still”. As far as I am aware, the term arose from a bad translation of the Spanish “alembique descontínuo” which is simply a pot still by another name.
- It is unclear whether the Tahitian company Ava Tea, supposedly the oldest distillery in Tahiti, is directly involved in the making of this rhum, or just lent some technical expertise (and the pot still).
- Mana’o means “to think” or “to remember” in Polynesian languages (including Hawaiian), and has many subtler shades of meaning. It’s probably a sly reminder that sugar cane originated in Asia.


Tasting the Bonded Reserve raised all sorts of questions, and for anyone into Mudland rums, the first one had to be the one you’re all thinking of: from which still did it come? I didn’t think it was any of the wooden ones – there was none of that licorice or fruity intensity here that so distinguishes them. It was medium to light bodied in texture, very feebly sweet, and presented initially as dry – I’d suggest it was a column still product. Prunes, coffee, some burnt sugar, nougat and caramel, more of that faint leather and smoke background, all rounded out with the distant, almost imperceptible murmuring of citrus and crushed walnuts, nothing special. The finish just continued on these muted notes of light raisins and molasses and toffee, but too little of everything or anything to excite interest beyond the historical.
Starting as “Demerara Ice House” (there really was an ice factory in Water Street, and yes, it’s still there) and now called D’Aguiar’s Industries and Holdings (hence the DIH) at the beginning of the 20th century, the D’Aguiar family built up a huge food and drinks conglomerate, of which rums remain a relatively small part – they were and remain one of the first and largest bottlers in the Caribbean. They have a huge facility right outside Georgetown in the fragrantly named “Thirst Park”, they make beer, soft drinks, distilled water (among many other consumer nibbles) and with respect to rums, act as blenders, not makers like DDL. Their best known rums back then were the 5, 10 and 15 year old, the
My own opinion was that it lacked body and needed a firmer texture…the XM 10, while not exactly anorexic, gave the impression of having rather more potential than actuality, and the flavours, decent and tasty enough by themselves, suffered somewhat from dumbing things down to standard strength (this may be my personal preferences talking — I’ve gone on record many times in stating that 40% is just not good enough for me anymore — so take that bias into account). On the other hand, maybe it’s like the DDL 12 year old, a bridge to the better rums in the XM universe like the 12 and the 15…and since I obtained those the other day, once I review them I can tell you whether this paucity of character is a characteristic of this rum only, or some sort of preference of the master blender that permeates the line. Honestly, I hope it’s the former.







This amazing mix of class and sleaze and style continued without missing a beat when I tasted it. Sure, 59.8% was something of a hammer to the glottis but man, it was so well assembled that it actually felt softer than it really was: I tried the Liberation on and off over four days, and every time I added more stuff to my tasting notes, becoming more impressed each time. The dark gold rhum started the party rolling with plums, peaches and unripe apricots, which provided a firm bedrock that flawlessly supported sharper tangerines and passion fruit and pomegranates. As it opened up (and with water), further notes of vanilla and mild salted caramel came to the fore, held together by breakfast spices and a very good heat that was almost, but not quite, sharp – one could barely tell how strong the drink truly was, because it ran across the tongue so well. 
Okay, I jest a little, but consider the nose on the 46% orange-gold spirit. It displayed that same spicy, musky and almost meaty scent of salt butter and olives and tequila doing some bodacious ragtime, sweat and stale eau-de-vie going off in all directions. It was thick and warm to smell, mellowing out into more fleshy, overripe (almost going bad) mangoes and papayas and pineapples, just not so sweet. Spices, maybe cardamom, and some wet coffee grounds. At the back end, after a while, it was possible to detect the leather and smoke and slight bitter whisper of some wood tannins hinting at some unspecified ageing, but where was the crisp, clear aroma of an agricole? The grasses and herbaceous lightness that so characterizes the style? I honestly couldn’t smell it clearly, could barely sense it – so, points for originality, not so much for recognition (though admittedly, that was just me, and your own mileage may vary;
Still, there was little to find fault with once I actually got around to tasting the medium-going-on-heavy rhum. Once one got past the briny, slightly bitter initial profile, things warmed up, and it got interesting in a hurry. Green olives, peppers, some spice and bite, sure, but there was softer stuff coiling underneath too: peaches, apricots, overripe cherries (on the verge of going bad); salt beef and butter again (the concomitant creaminess was quite appealing), and I dunno, a chutney of some kind, stuffed with dill and sage. Like I said, really interesting – it was quite a unique taste profile. And the finish followed along from there – soft and warm and lasting, with sweet and salt and dusty hay mixing well – I am not reaching when I say it reminded me of the mingled dusty scents of a small cornershop in Guyana, where jars of sweets and medicines and noodles and dried veggies were on open display, and my brother and I would go to buy nibbles and maybe try to sneak into the pool hall next door.


Anyway, the Peruano 8: an dark gold-copper coloured rum, clocking in at 42% ABV, and deriving from the Trujillo gents who also make the Cartavio XO. Fabio told me once that some years back he was seeking a very light, delicate rum to take on Zacapa, and thought he found it in Peru, in the Pomalca distillery which also produces the Cartavio on what looks like a muticolumn still. The initial rums he got from there formed the Millonario 15 and XO rums, and these were successful enough for him to issue a Peruvian in its own right, aged for eight years in bourbon casks. No more mucking about with soleras here.


The dark mahogany-red Cadenhead rum was actually quite similar to the Norse Cask. Some rubber and medicinals and turpentine started the nose party going, swiftly gone. Then the licorice and tobacco — of what I’m going to say was a blend with a majority of Port Mourant distillate — thundered onto the stage, followed by a muted backup chorus of wood, oak, hay, raisins, caramel, brown sugar. I sensed apricots in syrup (or were those peach slices?). It’s the lack of oomph on the strength that made trying the rum an exercise in frustrated patience for me. I knew the fair ladies were in there…they just didn’t want to come out and dance (and paradoxically, that made me pay closer attention). It took a while to tease out the notes, but as I’ve said many times before, the PM profile is pretty unmistakeable and can’t be missed…and that was damned fine, let me reassure you, no matter what else was blended into the mix.
The word “accessible” I used above does not mean available, but 








A very well blended, original melange of traditional Demerara flavours that comes up to the bar without effort, but doesn’t jump over.

Rumaniacs Review 018 | 0418


