A less than impressive Jamaican wannabe rum that’s actually from the UK by way of Africa
#315
In one of those coincidences that occasionally crop up, one of my Gallic colleagues texted me as I was putting together the write up for the Matugga, and asked me what I thought of it. “Mediocre,” was the terse response, given the comparators I had on hand that day against which I was rating it, and the almost finished review – but in retrospect that was perhaps too dismissive, since it’s not entirely a bad rum, and both the good and the bad should be acknowledged, in spite of the hyped marketing message.
In this case the selling and marketing point is the rum’s purported origin – East Africa, Uganda to be exact (see my opinion below tis review), and that sure works, because it’s entirely on that basis that I bought it (Zulu Impi is another). This is a rum like, oh, Lost Spirits or Seven Fathoms – made by a small outfit led by one person with some drive and gumption. Considered objectively and dispassionately it’s a company that, like those other two, takes an unusual, original detail about the rum’s production, and tries to develop that into an entire marketing plan, without really finishing the job of making it a really good one, even a really good young one.
Anyway, the molasses is sourced from a small town in Uganda called Matugga – forget the blurb on the company website about the quality of cane or soil – and fermented in the UK for seven days (rather a long time) before being distilled in a copper pot still and then aged in English oak, though nowhere is it stated exactly how long. For the record I suspect around 2-3 years max.
That age is probably about right. The nose of the 42% Matugga certainly gave no indication that decades of careful maturation were behind it. In fact, my first reaction was a grimace and a “yeccch”. Rank notes of rubber, cardboard, rotting vegetable were first, followed by others of musky and damp old houses with too many cats in it. But fortunately these sensations were fleeting, and nose changed after opening up, moving to more dominant smells honey and acetone, richer fruits, banana and treacle, maybe half a crème brûlée. Quite an about face, and after walking around with it, I thought it was like a young, untamed and rather rambunctious Jamaican rum, more than anything else — not nearly as well made, but not to be dismissed out of hand either.
On the palate, the orange-gold was not that stellar, though certainly interesting: thick and oily, almost cloying…and then a sharp skewer of black pepper and pimentos without the heat kicked in. Again, just as with the nose, it did a ninety degree turn and became another rum altogether, more traditional. The main players emerged on stage – caramel, vanilla, some sugar water (this and the vanilla became particularly pronounced after a while), papayas, pears and white guavas. Underneath it all was a weird kind of bitterness of raw cocoa beans that accentuated what was already a rather jagged and inconsistent profile, one moment sweet, fruity and almost cloying, the next sharp, bitchy, peppery and out to get me. And it finished quickly and without fanfare, giving up final hints of nuts, molasses, caramel and vanilla, standard stuff, no points here.
So no, some interesting notes and originality acknowledged, the rum doesn’t really gel. It has potential, sure, but so far as the profile is concerned, it’s somewhat incoherent, more than a little unbalanced, not well integrated and perhaps not even sure what it wants to be — a Jamaican funk bomb, or an easier, soothing rum made for mass consumption and to bolster sales before the really good aged stuff comes out the door. Plus those additives, whatever they are, are an annoying and pointless distraction. Why didn’t they just have the guts to take the subtle notes of an East African terroire, run with it and make a case for its uniqueness, for a rum having a profile of neither arrack or molasses or agricole but a new and untried melange of them all? Their lack of courage in standing by the inherent qualities of their own product is a depressing commentary on both what the rum is, and what it might have been.
(79/100)
Other notes
- When I started doing my research, I was unsurprised to discover 37g/L sugar on the hydrometer tests. In this case, I believe that less sugar and more ageing would do wonders for the rum. Evidently, the makers thought the opposite.
Opinion
I firmly believe that just because the molasses – and only the molasses – hails from Uganda, that does not make this either an African or Ugandan rum. Sorry but if Barbados can import molasses from wherever and call itself Barbados rum, and Guyana do the same with molasses from Nicaragua (to note just two well known examples), then the principle of discounting the source of molasses as a terroire / national identifier has already been established. Fermentation, distillation and ageing all take place in the UK, and so it is essentially a British rum. The Ron Maja rum which purported to come from El Salvador (and labelled itself as such) had similar issues of provenance, with which I strongly disagreed. Sooner or later the rumworld is going to have to come to grips with how rums with diverse sources and processes can label themselves legally — and a combination of the AOC and the currenntly-disputed form of the Barbados GI is probably going to be the base of its formulation.
A well made full proof rum should be intense but not savage. The point of the elevated strength is not to hurt you, damage your insides, or give you an opportunity to prove how you rock it in the ‘Hood — but to provide crisper, clearer and stronger tastes that are more distinct (and delicious). When done right, such rums are excellent as both sippers or cocktail ingredients and therein lies much of their attraction for people across the drinking spectrum. Perhaps in the years to come, there’s the potential for rum makers to reach into the past and recreate such a remarkable profile once again. I can hope, I guess.
Rumaniacs Review 022 | 0422
Tasting the Bonded Reserve raised all sorts of questions, and for anyone into Mudland rums, the first one had to be the one you’re all thinking of: from which still did it come? I didn’t think it was any of the wooden ones – there was none of that licorice or fruity intensity here that so distinguishes them. It was medium to light bodied in texture, very feebly sweet, and presented initially as dry – I’d suggest it was a column still product. Prunes, coffee, some burnt sugar, nougat and caramel, more of that faint leather and smoke background, all rounded out with the distant, almost imperceptible murmuring of citrus and crushed walnuts, nothing special. The finish just continued on these muted notes of light raisins and molasses and toffee, but too little of everything or anything to excite interest beyond the historical.
Starting as “Demerara Ice House” (there really was an ice factory in Water Street, and yes, it’s still there) and now called D’Aguiar’s Industries and Holdings (hence the DIH) at the beginning of the 20th century, the D’Aguiar family built up a huge food and drinks conglomerate, of which rums remain a relatively small part – they were and remain one of the first and largest bottlers in the Caribbean. They have a huge facility right outside Georgetown in the fragrantly named “Thirst Park”, they make beer, soft drinks, distilled water (among many other consumer nibbles) and with respect to rums, act as blenders, not makers like DDL. Their best known rums back then were the 5, 10 and 15 year old, the 
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