Dec 172020
 

Hoochery Distillery’s name derives from, as you might imagine, the word “hooch”, a slang term for moonshine, or illegal liquor, popular during Prohibition. Some references place the word’s origin as even earlier, with the Hoochinoo Native American tribe of Alaska, who supposedlyand unusuallymade their own liquor. Whatever the case, a hoochery is a now apparently trademarked word for a low-end small-scale distillery making (you guessed it) hooch, specifically in Australia, which has a long history of formalizing words from the vernacular in new and charming ways.

The distillery itself was established in 1993 in north-western Australia’s remote Kimberly outback by Raymond “Spike” Dessert. He had been in the area since 1972 and when in the 1990s the Ord River irrigation area permitted sugar cane to be grown, he figured that the tropical climate, sugar cane, and need to diversify suggested a distillery. That’s the way the company legend runs, but maybe he just liked rum and couldn’t get any worth drinking there, who knows. What’s clear is like many independent men in a frontier province, he went about it by making stuff himself and learning as he went along, an ethos his company’s website emphasizes quite strongly.

They make several spiritswhiskey, gin, liqueursand quite a few rum expressions (up to 15 years old) with Australian molasses, yeast, local water and a five-day fermentation periodthe wash is then run through a self-made double pot still, which keeps things at a low alcohol percentage to keep as many flavours in play as possible. There seems to be a lot of manual labour and hands-on work involved in the entire process, which may be why the annual output of the distillery remains low. This one, their overproof, is a 56.4% three year old rum, and it’s quite an unusual beast, let me tell you.

The nose begins with metallic, ashy notes right away, damp cardboard in a long-abandoned, leaky musty house. Thankfully this peculiar aroma doesn’t hang around, but morphs into a sort of soya-salt veggie soup vibe, which in turn gets muskier and sweeter over time; it releases notes of bananas and molasses and syrup, before gradually lightening and becomingsurprisingly enoughrather crisp. White fruits emergeunripe pears and guavas, green apples, gooseberries, grapes. What’s really surprising is the way this all transforms over a period of ten minutes or so from one nasal profile to another. It’s not usual, but it is noteworthy.

The palate is more traditional and harbours few surprises except for how different from the aromas it turns out to be. The strength is good at 56.4% ABV and starts out very spicyin fact, this is one of those cases where it feels stronger than it is, instead of the other way around. It’s a melange of tart fruitstrawberries, ripe mangoes, ginnip, apricotstogether with brine, olives and bananas. Some molasses and vanilla and rotten oranges at the back end, as well as a slight bitterness, a tannic element, which may derive from the mahogany wood used for the filtration (either that or the barrels used for ageing were very active, or new). The finish was pretty good, providing final touches of molasses, fleshy fruits, salt, and some citrus and tart soursop to close off the show.

The rum as a whole started off well, and the nose suggested a great new style of rum snapping into focus. But somehow it fails on the tongue: it retains a raw sharpness without ever calming down and some of that initial promise is lost; it tastes rough and uncoordinated, and not as pleasing as that nose (and the initial taste) suggested it might be. It remains, to the end, very dry and glitteringly sharp, and not in a good way. The three years of ageing it had were not, I deem, entirely sufficient which makes me really interested in the 10 YO or 15 YO which they make, and how they managed to soften those.

It’s a measure of how much the Caribbean distilleries and their brands dominate the rum conversation that scant attention is paid to other lands which have a long rum tradition of their own. Part of it is that rums from, for example, Australia, don’t get marketed in the west very often, selling mostly in their own country and around Asia. I can’t say that this rum is a must-have, or that it should be on any Best-Of list made by every blogger under the sunit’s really not on that level (or the one beneath that). But I have to admit it’s interesting, it’s new, and it’s different. I haven’t had anything like it before. In a world where we’re seeing a different overpriced indie pop up every week, perhaps paying the same money for something offbeat and unusual from Down Under might just be the way to renew our sense of what a rum can be, or aspire to.

(#786)(82/100)


Other notes

  • Charcoal filtered through mahogany chips.
  • Seems to be only available in Australia for now
  • The tongue in cheek company profile says it’s the oldest legal distillery in Western Australia.
  • Many thanks to Nicolai Wachman from Denmark, who, knowing of my desire to try more rums from Oz, spotted me this generous sample.
Jan 232020
 

The French-bottled, Australian-distilled Beenleigh 5 Year Old Rum is a screamer of a rum, a rum that wasn’t just released in 2018, but unleashed. Like a mad roller coaster, it careneed madly up and down and from side to side, breaking every rule and always seeming just about to go off the rails of taste before managing to stay on course, providing, at end, an experience that was shatteringif not precisely outstanding.

It is bottled by L’Esprit, the Brittany-based company that provided two of the most powerful whites I’ve ever tried (from Fiji and Guyana); and distilled by the Australian distillery Beenleigh, which is practically unknown outside of Oz, but which has been in operation since before 1884 (see other notes, below) and which I’ve mentioned briefly in two heritage Rumaniacs reviews, the Stubbs Queensland White, and the Inner Circle “Green Dot” rum. And it’s stuffed into specially hardened glass at a palate-dissolving, tears-inducing 78.1%, which is sure to make any lover of machismo grin, flex the glutes and the pecs, and dive right in.

To say it’s hot may be understating the matter. This thing noses like an unexpected slap from your loved one, the sweet force of which has to be watched out for and mitigated as best one can. It’s sizzling, it’s sharp and quite sweetcaramel, butterscotch, apricots, peaches and cherries in syrupon the icing of a vanilla cake. And even with the strength I could, after a while, smell very ripe, almost spoiling mangoes and kiwi fruit, with cereals, cinnamon, and milkplus more chopped fruit.

The palate, well, this was very nice. Initially it’s all passion fruit, five-finger, sorrel, tart soursop, salt caramel ice cream (Hagen-Dasz, of course). It remains hot and sharp to a fault, which you can navigate with your sanity and glottis intact only only via paranoid caution and really small sips. It presented as nutty, creamy, fruity (of red, yellow, ripe variety, so choose for yourself), not crisp per se, just damn solid, as firm as a posturepedic mattress on sale at your local furniture store. Plus the headboard, which hits you several times, hard. Unsurprisingly, the finish is a DeMille-style biblical epic, long, hot, breathy, practically ever-lasting, leaving behind good memories of cereals, cream, salt butter, and thick ripe fruit. These were admittedly somewhat standard, and perhaps unexceptionalbut it certainly didn’t sink the experience.

I still remember how unusual the Aussie Bundaberg had been back in the day (as I recall all traumatic rum encounters in my genuflectory come-to-Jesus moments) but no matter how polarizing it was, you couldn’t deny it had real balls, real character. L’Esprit’s Beenleigh was nowhere near that kind of opinion-inducing love-it-or-hate-it style, but that aside, I must say that it channels Conrad well, it’s major sound and fury, a mad, testosterone-addled wild-eyed piece of the rum zeitgeist, with wild pendulum swings from the sedate to the insane, the smooth to the storming, and a hell of a lot of fun to try. I don’t know how I missed including it in my list of the most powerful rums of the world, but for sure I’ve updated the list to make sure it’s in there.

L’Esprit remains one of my favourite independents. They lack the visibility and international reputation of better-known (and bigger) companies which have snazzy marketing (Boutique-y), a long trail of reviews (Rum Nation), ages of whisky and other experience (Samaroli) or visionary leaders of immense and towering reputations (Velier) – but somehow they keep putting out a rum here and a rum there and just don’t stopand if they don’t always succeed, at least they’re not afraid of running full tilt into and through the wall and leaving an outline of Tristan Prodhomme behind. The Beenleigh is one of the rums they’ve put out which demonstrates this odd fearlessness, and ensures I’ll continue seeking out their rums for the foreseeable future. Both L’Esprit’s, and those of Beenleigh themselves.

(#695)(81/100)


Other Notes

  • Sugar cane growth had been encouraged in Queensland by the Sugar and Coffee regulations in 1864, the same year as the Beenleigh plantation was established (it was named after its founders’ home in England). Initially sugar was all it produced, though a floating boat-based distillery called the “Walrus” did serve several plantations in the area from 1869 and made rum from molassesillegally, after its license was withdrawn in 1872, continuing until 1883 when it was beached. Francis Gooding, one of the founders, purchased the onboard still and gained a distilling license in 1884 from which time such operations formally began in Beenleigh. Through various changes in ownership, Beenleigh as a distillery continued until 1969 when it shut down because of falling demand, then relaunched in 1972 under the ownership of Mervyn Davy and his sons; they didn’t hold on to it long and sold it to the Moran family in 1980, who in turn disposed of a controlling share to Tarac Industries in 1984. All the post-1969 owners added to the facilities and expanded the distillery’s production to other spirits, and it was finally acquired in 2003 by VOK Beverages a diversified drinks company from South Australia, in whose hands it remains.
  • Tristan confirmed that this rum was completely pot-still. Although the majority of Beenleigh’s rums come from a column still, the old copper pot still they started with all those years ago apparently is still in operationI would not have thought a pot still could get a proof that high, but apparently I’m out to lunch on that one. Other than that, it is not a single cask but a small batch, and technically it is a 3 YO, since it spent three years in wooden casks, and two extra years in a vat.
Apr 212019
 

Rumaniacs Review # 096 | 0617

Inner Circle out of Australia is one of those rums originally made by a now-defunct company called the Colonial Sugar Refinery, which had a long history pretty much unknown outside its country of origin. Formed in 1855, CSR established refineries in Australia, New Zealand and Fiji by the 1890s, and in 1901 they opened a distillery in Sidney, using pot stills to make rums from Fijian and Australian cane. The Inner Circle brand name, which appeared in 1950, came from the limited high-quality rums they made for distribution to the favoured elite of the company and its clients, and around 1970 it got a broad commercial release in Australia: at that time it was bottled in three strengths, which in turn were identified by coloured dotsUnderproof (38-40%, the red dot), Overproof (57% or so, green dot) and 33% Overproof (73-75%, black dot).

The distillery was sold off in 1986 (to Bundaberg) and the brand disappeared, though CSR remains as a company involved in manufacturing of building products, no longer rums. The Inner Circle brand was resurrected in 2000 by Stuart Gilbert (the Australian Olympic yachtsman) in concert with Malcolm Campbell, one of the distillers of the company who had the original recipe, and I believe they did so with the financial backing of the Australian VOK group, which also took over the Beenleigh Rum Distillery in 2004.

The rum remains a pot still rum; and based on the label design, it was bottled just after 2004. Inner Circle confirmed to me directly that it was 2004-2007 (and if I could find the batch code on the label they could tell me the exact year), pure Fijian cane distillate (so not really Australian after all), minimum of two years ageing in bourbon casks, and this particular batch recipe is no longer being madehence its inclusion in the Rumaniacs series. It’s still possible to find bottles for sale at reasonable prices, mind youthis one was bought at auction last year.

ColourAmber

Strength 57.2%

NoseAre we sure this is a pot still 57.2% rum? Very strange, because nothing much seems to be going on here at all. It’s slightly sweet, fruit forward (peaches, apricots, cherries, very ripe). Characteristic brine and olives and acetones of a pot still distillate seem completely absent, and so it is nowhere near as complex as even an entry level funky Jamaican. After half an hour of letting it stand, and then rechecking I got some sweet vegetables (carrots) and a bit of glue and nail polish, really faint.

PalateSame vague wispiness as the nose. Glue and rubber notes, very faint. A bit sweet and salty with repeated sips diminishing the sweet. Some light pineapples, dried apricots, cinnamon. A bit of caramel and vanilla, not much but all things considered, it had more potency and pungency than the nose did (and for me usually the reverse is true). There’s a trace of iodine and seaweed in the background, which is odd, but by no means unpleasant.

FinishShort, warm. Some vegetables, brine, fish soup and sushi (that would be that iodine coming back againodd that it wasn’t discernible on the nose). A bit of vanilla and caramel.

ThoughtsLeaves me indifferent, largely because it’s as vague as a politician’s statements. Maybe it was filtered or something, but overall, it simply does not conform to what we might expect from the strength and still as noted on the label. Which is a shame, ‘cause I had high hopes for it, but also relieved, since I dropped out of the bidding.

(73/100)


Other notes:

  • A redesigned bottle and revised recipe of the Inner Circle line of rums continues to be made.
  • Thanks to Tatu Kaarlas and Inner Circle themselves, who responded in fine style when bugged for background information
  • Sample came from the same bottle whose label is shown at top, from Nicolai W. out of Denmark, who ended up buying it.
  • A more detailed history of the company can be found here.
Aug 212018
 

Rumaniacs Review #082 | 0541

Although the Ministry of Rum speaks to Stubb’s as being made from molasses, the label of the bottle itself says it’s made from cane juice, and I think I’ll go with that. And in spite of the retro-style design of the label, it seems that it was created from scratch in the 1990s with a view to capturing some export market share from Bacardi, and after being introduced to the market, fell flat and was discontinued. And while both Peter’s Rum Labels and the Ministry make reference to the fact that Beenleigh Distillery is the holder of the brand, Beenleigh’s own website makes no such assertion, and there are trademark records of a 1990s company called William Stubbs & Company (which is now dead) bearing a very similar logo to the one shown here.

That said, a most helpful gent named Steve Magarry managed to contact Beenleigh directly, and confirmed that it was “…made for the USA and England for IDV. Fermented from syrup and distilled in a three-column still at 95% ABV; (it is) unaged, and exported during the early 1990sit did not take off as they hoped.

So we can therefore say with some assurance that the rum was Australian, released in the 1990s, column still, meant for export, and is now defunct. That’s more than we usually have, for a rum this obscure, so huge thanks to Steve and the others who chipped in.

ColourWhite

Strength – 42.5%

NoseQuite sharp, with light fruit and estery aromas immediately evident. Some cucumbers in vinegar, dill, grass and watery pears, together with sugar water. The profile does indeed point to a sugar cane juice-based rum rather than one of molasses.

PalateWatery and sweet, oily almost, with a touch of brine and light olives. Not a whole lot going on heresugar cane sap, a hint of musky maple syrup, vegetals, dill. It feels a little unrefined and rough around the edges, and not so different in profile as to suggest something off the reservation (the way, for example, Bundie is always at pains to demonstrate).

FinishRelatively long and aromatic, floral, with sugar water and tinned pears in syrup, plus a pinch of salt.

ThoughtsUnspectacular, probably filtered rather than issued straight off the still. Its misfortune was to be released at a higher than usual price just as an economic slump hit Australia, and sales dipped, causing it to be discontinued before the new millenium dawned. Nobody seems to miss it much.

(79/100)

Feb 272010
 

 

First posted February 27, 2010 on Liquorature.

(#014)(Unscored)

Holy antipodean molasses, Batman: what the hell is this? Years from now, old farts will be discussing their first great love or hate of rum, and this one will surely make the short list. You either embrace this vile sipper or despise it for its difference, but you’ll never be indifferent, that’s for sure.

***

Full of hope and expectations, Keenan and I traded rums over the table yesterdayin his direction went the El Dorado 21 year old (I had really wanted him to sample it since his snoot is more highly attuned to quality than my more pedestrian schnoz), and in mine went the Bundie (plus a few others, in case you’re thinking that the exchange was not an equal one). Ever since we had had this at Bauer’s place some months ago when dodging his dog and scarfing pizza, I had wanted to write a review of this antipodal hooch, and to refresh my memory as to whether it was truly as bad a sipper as I recall. Or had I been too tipsy and despoiled by the whisky that night to have a clean palate?

The answer? Yes, no and no.

Bundaberg Rum is made in Bundaberg, Southern Queensland, Australia, and is something of a cult favourite down underit’s said this is what coke and weekends were invented for. “Bundieas it’s called there, is practically a cultural institution and supposedly the most popular rum in Australia. I first heard of this 37% underproof when I read Wilbur Smith’s Hungry as the Sea (“Listen to me, you Bundaberg swilling galahsays the hero at one point to an Aussie engineer) and have kept it in the back of my mind ever since. It has been made since 1888 when local sugar plantations were trying to figure out what to do with their leftover molasses. With some interruptions, the rum has been in production ever since. In 1961 the polar bear was added to the labelling as a mascot to imply how well the rum could ward off the coldest chill. The Bundie that makes it over here is not the more expensive Reserve, Red or Overproof, but just the standard low-end stuff, coming off a wash and then a pot still. Even so, I think it costs in the $40-$50 range (which may be transport costs factored in).

One has to be clear that this is not meant to be a sipping rum. It’s absolutely meant to be mixed (preferably with ginger beer to create a highball known as theDark and Stormy”), and every review I’ve read says so, though one Aussie who commented here disputed the point and suggested it was more commonly mixed with coke. I agree. This is a cocktail base and not something to tempt the nose and the palate to indulgent, leisurely sips.

The problem was, I approached like I had all the others. Sniff, a sip neat and another one over ice. And I shuddered and just about knocked Keenan out of his chair in my haste to reach the coke. Keenan himself was blanching. “Turpentine,” he managed to squeak as he reached for the smelling salts.

Christ. This is not a rum. This is a tequila masquerading as a rum. It smells different from any rum I’ve ever tasted, harsher and cloyingly musky-salt-sweet (the very thing I hate about tequila) and the taste is sharp, violent on the tongue and is redolent of methylated spirits, match sulphur and new paint (I exaggerate for effectbut not by much). There’s no oak, no caramel sweetness, just hurt. As a sipper this may be the single vilest drink I’ve had since I made the mistake of trying my Uncle Ronald’s DDL five year old neat and lost my voice and sight for a fortnight (admittedly, some suggested it was an improvement and rushed to buy a few extra bottles). It certainly will warm the cockles of your tum, but my advice is to use it for what it was meant for: comforting exiled Aussies, mixing it with coke at least 3:1 in favour of the coke and appreciating that here is something that really is different. Keenan’s attitude was distinctly unflattering: “I’d rather eat a curried dingo sh*t than try that straight again.

It may appeal to some who like drinking a rum that is off the reservation (and is as distant from the Caribbean caramel and fruit taste as it’s possible to get), and maybe with ginger beer (or coke) it really does lift your socks off. All I can say is that it doesn’t work for me, and after I helped The Bear back to his feet, weketch sum senseand moved back to the safer ground of the West Indian nectars, rather than indulging further armchair sojourns to the south.