Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipe – the vanilla-bomb that I reviewed way back in 2010 – but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever was – at best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colour – dark red-brown

Strength – 40%

Nose – It giveth hope.  First, red grapefruit and some rancid olive oil,  and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot).  It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

Palate – The taste taketh hope away.  It’s almost all vanilla, alcohol, brown sugar, caramel, licorice.  Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added).  But there’s not a whole lot beyond that going on.

Finish – Warm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla.  It’s possible a few citrus notes were there, just too faint to make any kind of statement.

Thoughts – The rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow.  There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½


Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Mar 132023
 

The Bacardi “Diez” – or, to give the rum its full title, the Bacardi Gran Reserva ”Diez” 10 Year Old Extra Rare Gold Rum – is the top of the trio of the company’s mid-level “kind-of” premium range.  Below it are the old workhorses of the añejo, gold, blanco, black, superior and so on; in its playpen also reside the Cuatro and Ocho (and maybe the Reserva Limitada); and above it are the more exclusively minted bottles of the Facundo line – the Paraiso, Neo, Eximo and Exquisito (I am deliberately excluding the relatively new single barrel editions and the Single Cane series as they don’t neatly fall into consistent ranges).

Because of its reasonable (and subsidised) cost, and its decent profile, the Diez was a serious contender for the Key Rums tag which finally went to the Ocho; it didn’t only lose out because of availability, but because overall, I felt it just didn’t come to the table with everything a tropically aged ten year old should. Let’s go straight in and step it through its paces and I’ll try to explain.

The nose starts out reasonably warm, with baking spices (cinnamon, nutmeg), smoke, polished leather, some tannic bite and licorice blending nice. Some caramel ice cream, banana, coconut shavings, white chocolate a nice mix of tannic, bitter and sweet held together with the muskier (but faint)  notes of toffee and brown sugar.  It’s workmanlike, but nothing to excite. It’s like a better añejo, really, with some of the edges sanded off and better complexity (which would be the least of what we could expect).

Tastewise, nothing new, nothing exciting, nothing special. Just more of the same old thing, although admittedly quite well done. Vanilla and caramel and molasses lead the charge, with breakfast and baking spices hastening to bolster the centre.  Leather, smoke and some light crisp fruits gallop around the flanks and are moving too quickly – here one minute gone the next – for any kind of serious engagement…they exist to be noticed but not to grapple with. Raisins, plums, some faint apples define the back end and a short and warm finish, and that’s what a ten year old under fifty bucks will get you.

The tech stats weren’t provided earlier in this review because I honestly didn’t think it was necessary: it’s well known that Bacardi’s rums are column still, short fermentation, light rums, whose taste profile comes primarily from expert barrel selection and blend management by the company’s legendary maestros roneros.The rum is a blend of rums aged a minimum of ten years, is 40% and really, were we expecting more? It’s main selling point may just be that price.

Let’s try to sum up. What we have here is a completely fine Bacardi rum, competently made, nicely aged, a decent Latin-style hooch, light, easy drinking, with some taste chops to write home about – even the slightly added dosage doesn’t detract from that, though I think it’s unnecessary, really. Any surprise would be if it wasn’t all those things, and it is indeed a ways above the made-for-the-mixing-proletariat Superior and Gold and Anejo that sell by the tanker load and keep Bacardi’s sales numbers flying high. On top of that, the Diez is demonstrably better than the 4YO “Cuatro”, addressing many of that young premium’s weaknesses: it is more complex, has more going on and seems more suited for the sipper’s glass. 

What it doesn’t do is eclipse the solidity of the 8YO “Ocho” which also ticks many of the same boxes; moreover, the Diez seems content to go down the familiar path of “same but incrementally better,” and is hardly a serious upgrade from any of its junior brethren. The makers seem to have had no inclination to find new worlds to explore or new profiles to demonstrate,  that would show some innovation, a willingness to go off the reservation, if only a little. I find that disappointing. There are enough standard-strength, standard-profiled, standard-priced rums in Bacardi’s stable, and in anyone’s corner shop. If you’re one of the biggest kids on the block, with over a century of experience behind you, you can surely do better than repeat the same old shtick with a new number.

(#980)(80/100) ⭐⭐⭐


Other notes

  • There are few other reviews for balance out there (even reddit is sparse on the ground here), but no shortage of votes and evaluations. The Rum Howler gave it 90.5 points in 2019; Vinepair’s staff rated it 91 points; two Tastings.com reviewers apparently scored it 94 points apiece in 2022 but since no names are provided and we have no idea who they are, I can’t comment further except to suggest they might do well to broaden their horizons; ¾ of the ratings on RumRatings were 7 out of 10 or better; 77 voters on Flaviar rated it an average of 8.2; and 42 users of Rum-X rated it an average of 70/100 (ouch). Paul Senft, writing for GotRum magazine in August 2019 (the only other full length review I could find), gave it a cautious endorsement while commenting he expected more, and would stick with the Ocho “for a more versatile experience.”
  • It is recommended that you read the reviews of the Cuatro and Ocho for some background thoughts on this trio of Bacardi’s rums.
  • The “nutrition” label on the website says it has 0.5 grams of sugar per serving of 1.5 ozs, which works out to about 11.3 g/L
  • Rum tasted here was the 2009 edition.
Mar 102023
 

The last two reviews were of products from a Scottish rum maker called Sugar House, who bootstrapped a hybrid pot still, a batsh*t crazy production ethos and somehow came out with two unaged rums that should not have succeeded as well as they did…but did; and blew my socks off. This is what happens when a producer, no matter how small or how new, takes their rum seriously, really loves the subject, and isn’t averse to tinkering around a bit, dispenses with the training wheels, and simply blasts off. Juice like this is the high point of the reviewing game, where you see something original, something good, not terribly well known outside its place of origin, and aren’t afraid to champion it.

Consider then the polar opposite, the yin to Sugar House’s yang, a contrasting product which sports a faux-nautical title (we can be grateful that it omits any mentions or pictures of pirates), a strength of 40% and not a whole lot else.  Merchant Shipping Co.’s branded product is in fact, a third party rum — “imported Caribbean white rum” — put together by Highwood Distillery in Alberta (in Canada), which is probably better known for the surprisingly robust Potter’s (gained when they bought out that lonely distillery from BC in 2005) and the eminently forgettable Momento, which may be the single most unread post on this entire site.  Here they didn’t make the rum, but imported it, (the AGLC website suggests it’s probably from Guyana, which Highwood deals in for its own stable), and made it on contract for exclusive sale in Liquor Depot and Wine & Beyond stores in western Canada.

Let me spare you some reading: it’s barely worth sticking into a cocktail, and I wouldn’t stir it with the ferrule of my umbrella. Merchant Shipping white rum is a colourless spirit tucked into a cheap plastic bottle, sold for twenty five bucks, and somehow has the effrontery (please God, let it not be pride) to label itself as rum. I don’t really blame Highwood for this – it’s a contract rum after all – but I’m truly amazed that a liquor store as large and well stocked as Wine & Beyond could put their name behind abominable bottom feeder stuff like this.

Because it’s just so pointless. So completely unnecessary.  It smells on first opening and resting and nosing, like mothballs left too long in an overstuffed and rarely-opened clothes closet, where everything is old, long-disused, and shedding.  It smells like rubbing alcohol and faint gasoline, and my disbelieving notes right out of the gate ask “Wtf is this?? My grandmother’s arthritis cream?” It is a 40% spirit, but I swear to you there’s not much in here that says rum to anyone – it’s seems like denatured, filtered, diluted neutral spirit…that’s then dumbed down just in case somebody might mistake it for a real drink. 

The palate continues this disappointment (although I’m an optimist, and had hopes); it tastes thin and harsh, oily, medicinal, all of it faint and barely there – even for living room strength there’s little to write home about: a lingering unpleasant back-taste of sardines and olive oil, offset by a single overripe pear garnished with a sodden slice of watery melon and a squished banana, and if there is more I’d have to imagine it. Finish is gone so fast you’d think it was the road runner’s fumes, minus the comedy.

I can’t begin to tell you how this tasteless, useless, graceless, hopeless, classless, legless rum annoys me. Everything that could have given the spirit real character has been stripped away and left for dead. I said it was unnecessary and meant it: because you could pour the whole bottle down the drain and go to sleep knowing you’d  never missed a thing — yet it’s made, it’s on shelves, it sells, and a whole generation of young Canadians who can afford nothing else will go to their graves thinking this is what rum is and avoid it forever after. That’s what the implication of this thing is, and that’s the one thing it’s good at.

(#979)(65/100) ⭐½


Opinion

It gives me no pleasure to write reviews that slam a homegrown product — because homegrown products are what give a country or an island or a territory or an acreage its unique selling point, its mental and physical terroire. That’s what’s wrong with this faux, ersatz “Caribbean” rum, because there’s absolutely nothing that says Canada here at all (let alone rum, and certainly not the Caribbean) and as noted above, it’s an import (a near neutral spirit import at that, apparently).  

Yet, as I’ve tried to make clear, one of those areas where there is serious potential for putting one’s country on the map lies in rums that don’t go for the least common denominator, don’t go for the mass-market miscellaneous dronish supermarket shelves, and certainly don’t go for the profit-maximizing-at-all-costs uber-capitalist ethos of the provincial liquor monopolies who could give a damn about terroire or real taste chops. It’s the blinkered mentality of them and the stores who follow it that allows rum like this to be made, as if the French rhum makers, global cane juice distillers, and the UK New Wave haven’t shown us, time and again, that better could be done, has been done…and indeed, should be done.


Other notes

  • There’s no tech sheet to go with the rum and nothing on the label, but I think it’s fair to say no self-respecting pot still ever made a rum like this, so, column still.  Also, molassess based.  It is probably aged a bit and then filtered, and my guess is less than a year.
  • Five minute video summary is here
Mar 062023
 

As soon as the review for the Sugar House unaged white went up, a flurry of comments resulted: “It’s not too shabby” admitted one FB denizen, “But I prefer the OP.” This was immediately seconded by another who said “Love the OP” and followed it up with a flaming icon; and right on the heels of those two remarks, another chipped in over at the NZ Rum Club, and said that yep, the OP was the sh*t there too.

I completely get that, because I have a thing for really strong rums. It’s a mixed bag, as any reader of this list can attest, but when not created with indifference to merely round out a portfolio, when made with understanding, with passion and skill, and yes, even with love (there, I said it), those snarling vulpine bastards will release your inner masochist to the point where you almost look forward to sharp pungency of their addled profiles skewering your palate.

And so when I read these quick comments, I had to hold my hands like Dr. Strangelove to stop the spoilers from coming, and from commenting that this review was already mostly written. Sugar House, one of the New Scottish distilleries (as I term them), has made three rums since they opened that excited a whole lot of attention, interest, commentary, appreciation and glass wobbling: the unaged white, the Blood Tub…and the 62.6% growler of the Overproof. No way it could be ignored.

Unleashed on the public in 2020 (that was batch #1 of 117 bottles), this was a rum deriving from  wash that had fermented for four weeks (!!) using only wild yeast, was run through the pot still and pretty much left as it was.  It was on display (carefully leashed, muzzled and caged for good measure) as late as 2022 when I rather thoughtlessly said “yes, sure” to Ross Bradley, the owner and distiller who was manning the innocuous Sugar House booth at the TWE Rumshow (neither of us knew who the other person was). He poured me a generous shot and stood back to, as Scotland Yard likes to say, “await developments.” (Although maybe he just wanted to be outside the spatter zone).

It’s probable that the strength was no accident, being just a hair off the Wray & Nephew White Overproof, which in turn WP is taking aim at with its own Rum Bar 63%. And when sniffed, well, it gave those legendary badasses some serious competition – it channelled such a crazed riot of rumstink that it was difficult to know where to start. Initially my increasingly illegible handwriting made mention of acetones, plastic, and a sort of sweet paint thinner (is there such a thing?). The nose was a wild smorgasbord of contrasting aromas that had no business being next to each other: salt and cardboard, rye bread liberally coated with sweet strawberry-pineapples jam…over which someone then sprinkled a liberal dose of black pepper. Fruits both spoiled and unripe, machine oil, drywall. There was a chemical, medicinal, varnish and turpentine aspect to the nose that may affront, but I stand here to tell you that it’s a terrific sets of aromas and if I had appreciated the original white rum I had started with, I really liked this one.

Did I say the smells were terrific? The palate was too, and indeed, strove mightily to surpass the nose. Here it seemed to be going in reverse gear, with the acetones, paint thinner, turps and furniture polish dialled back, and the fruits surged to the fore – big, bold, piquant, ripe, luscious, fresh stoned fruit of all kinds. And not just fruit – funk, vanilla ice cream, some oak action (odd since it’s unaged), and a deep exhalation of port infused cigarillos, damp tobacco, tanned leather and the sweat of particularly well-used three day old gym socks.  Even the finish, medium long and vibrantly fresh, channelled something of this cornucopia, though you could see it was running out of steam and thankfully calmed down to show off some last apricots, yellow mangoes, pineapples and gooseberries – plus some cherry coke and ginger in the final stages.

That’s quite a lot, yes: and I’m not saying that this is the best and most perfumed rum you’ll ever drink and introduce to all your non-rummy friends as the “one you have to try”; but in its wild cacophony of tastes and smells that pelt everything including the kitchen sink at your senses, it’s almost unbelievable that something so memorable comes out the other end. I particularly liked how Sugar House harnessed, balanced and almost-but-not-quite tamed an intensity and pungency of flavour that in less careful hands would have devolved into an uncoordinated, discombobulated mess.

So is it good, bad, great, or terrible? The answer is yes. To paraphrase a certain film I love to hate, it’s, All-Go-No-Quit-Big-Nuts rum-making, for good or ill (which makes the lack of follow-up batches by Sugar House something of a disappointment).  I think the Overproof is an amazing rum, with character and to spare. It sports big tastes, great aromas, and is one of the best and most original whites in recent memory, giving the Jamaicans a serious run for their money. It froths, it bubbles, it hisses, it spits, it takes no prisoners, it’s a joyous celebration of unaged rum, and if you don’t have an opinion on it when you’re done, any opinion at all, maybe you should check your insurance premium when you get home, because it might just have “deceased” stamped on it.

(#978)(90/100) ⭐⭐⭐⭐


 

Mar 032023
 

Sugar House, along with Ninefold, J. Gow, Islay Rum Co and other distilleries now opening in the UK, may represent the Brit’s answer to the diminution of the merchant bottling trade, or perhaps the growing expense of getting the best casks out of the brokerages by an ever-increasing number of independents. It speaks to the desire of a new crop of aggressive young Turks to not be beholden to third parties for barrels of rum or blending skills, but to let loose and harness their own creative impulses to the max, and go out there and break some sh*t, to see what comes out the other end, frothing and hissing and dissolving glasses, taste buds and noses in equal measure.

While excitement attends the opening of any new craft micro-distillery launched by some enthusiastic young bravos, visionary lone founders or a husband and wife team that subsist on pizzazz and chutzpah and high hopes more than cold cash, they tend to be found most often in the Caribbean, Asia or Africa, with a smattering elsewhere. One does not immediately think of Scotland as rum country, know what I mean? Yet slowly but surely, small, exciting, well branded and cannily-marketed little startups are beginning to make a dent in the rumiverse over there, and Sugar House is surely one of them.

Founded in 2017 by owner and distiller Ross Bradley, it is not located in some rolling peat-smelling Scottish highland glen with fog, heather and deer in all directions, but in the down-to-earth, less than romantic industrial area just north west of the small town of Dumbarton, itself to the NW of Glasgow. Initially he used the Strathleven Distillery to pot distil the rum (and called it the Spirit of Glasgow) but as of 2018, their own equipment probably arrived and Mr. Bradley set up shop in the Vale of Leven Industrial Estate. There, welding a hybrid 1400-litre pot still (with a 12 plate rectifying column bolted on) to imported high grade molasses (Wes noted in 2018 that it was from Guyana) and a week-long fermentation time, Sugar House produces a 90% ABV spirit. Some of that goes to age, some of gets released as an unaged white, still more goes into the spiced and infused rums they also sell, and some just gets tinkered with in one fashion or another and released as an experimental, limited edition. 

For the moment, none of these are under the microscope except the white, which in this case is from the 2022 batch on display at the first TWE Rumshow, and not the same as the blue labelled one Wes reviewed five years ago. He liked it a lot, and batch variation or no, new recipe or not, this Scottish rum packed quite a wallop for me as well.  Consider: the nose was light and fruity, felt solid and clean, and smelled fruity, a bit malty and even beer-like, with a nice play of hops lurking in the background. There was cardboard, light watery fruit, cherries, a fine touch of funkiness (not much), some green peas and melted butter, papaya and salt, and say what you will but I thought it was different and good (though I tried manfully to keep my face impassive at the booth that day and mumbled something doofus-like, like “Hmm” and “”ok” and “interesting” which probably made the guys wonder why they were wasting time talking to me).

For 43% the palate really was surprisingly robust as well.  Not sharp, just punchy – it channelled a sort of earthiness of dark wet loam, damp sea wind, and again, beer, mustiness, and some ashes (all this, in an unaged white rum?). It progressed sweetly and naturally to a sort of peppery, fruity, tart series of tastes – unsweetened yoghurt, pineapple and cordite mixed with sharp unripe fruits is the best I can explain it, though later some of the depth started fade as I stuck with it. It was remarkably pleasant by itself ( I was told it was even better in a mojito) and while the finish brought nothing new to the table — it mostly summed up the preceding experience — it was as sweetly and lightly loving as a wife’s kiss in the morning, and a nice summation of the drink as a whole.

It’s too early to tell the kind of impact a small craft distillery will have on the global rumisphere in years to come, but for now Sugar House is certainly making a splash locally and in Europe, where the desire of the tippling public for something new and interesting will certainly garner them plaudits and (hopefully) increase sales. Sales that I hope expand to other parts of the world, where stuff like this is in short supply as the race to premiumise gathers force and steam and relegates whites to the unfairly dismissed margins. But you know, I enjoyed and liked this standard proof unaged white rum a lot — the tastes were a mix of old and new, familiar and different, oddly unique and comfortingly the same…and it was a fun drink on top of it all. That sort of combination is rare, is welcome when it’s experienced, and to have it on display with products made so early in the lifecycle of a new company speaks well for their future endeavours.  I think it’s something of an undiscovered gem.

(#977)(84/100) ⭐⭐⭐½

 

Feb 272023
 

Rumaniacs Review No. 144 | 0976

In 2023, if you were to google “who makes Hana Bay rum?” you’d get a response that Hali’imaile Distilling Company is the distillery of origin; except if you went to their site, there would be no mention of Hana Bay at all (or Whaler’s and Mahina, the other brands they own and supposedly make). Digging further and you’d see that Hawaiian Distillers out of Honolulu made Hana Bay rum from around the 1980s forwards and in the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. 

Some time in the last ten years, it would seem that the Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises…I’ve heard they began making arum around 2014. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction. One of their claims to fame is to have worked to develop Sammy Hager’s Beach Bar rum, but that’s hardly an endorsement of the other rums they make and a 2019 article suggested (without attribution) that the rum itself wasn’t even made on Maui anymore, but in the USVI, and then bottled in California; rumours even suggested it was a Philippines rum. Go figure. If that’s true, no wonder they didn’t bother mentioning the product on their website.

But to go back to this bottle and its provenance: back in the eighties, Hana Bay was made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auction sites: the value of their products lies in these ceramics, not its rums – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

Colour – Pale yellow

Strength – 40%

Nose – Rather nice, with a crisp aroma of light green grapes, apples, some red grapefruit.  Some lemon and pine-sol, quite nice, until the whole thing is taken over by the thin acid reek of a disinfectant covering the tiled floors of a sterile, cold hospital corridor.

Palate – Okay it’s 40%, but not entirely nad; there’s no obvious adulteration here.  Slightly creamy, buttery, with emergent sweet light fruits.  Rather dry, briny and with latrger non-sweet notes of dates, olives and a stale peach or two.

Finish – Nothing special here, but noting bad either; acetones, light pears, a bit ot hot tea. It’s nice for what it is

Thoughts – As far away from the adulterated mess of Whaler’s or the Spirit of Hawaii as could be imagined.  This one is actually not an entirely bad rum, and makes one wonder why they didn’t bother sticking with it. Instead they just climbed to the top of a low hill, and charged downhill from there with everything that came after. We’ll be looking at some of those soon.

(76/100) ⭐⭐⭐


Other notes

  • A relatively young age can be assumed, as is the likelihood of it being a column still rum.
Feb 242023
 

When it comes to Guyanese rum, I’m afraid that much as I enjoy DDL’s wares from time to time – more so of late, since they took the bull by the horns and released rums with less additions –  the really good stuff, the best stuff, to me, still comes from the indies.  Alas, Velier has moved away from the Demerara rums and I can’t afford the ones that remain on the secondary market, but fortunately for us all, there is no shortage of other independent bottlers out there to satisfy our thirst for the output of those lovely wooden heritage stills.  

And one of the more intriguing developments in the Demerara rumisphere by these indies, is the (occasional) release of high proof unaged white rums which were previously deemed the province of the French island rhum makers, and the Jamaicans.  We’ve seen a few of these hefty molasses-based whites before, of course, whether aged a little or not at all – any list of bartenders’ favourites can’t be complete without the J Wray 63%, Hampden’s Rum Fire and Worthy Park’s Rum Bar rums, and to be sure there are others from St. Vincent, Grenada, Suriname and even Guyana (where the DDL Superior High Wine is a sort of local classic to this day).

For the most part, however, something like the L’Esprit MPM is a rare thing.  A one-off unaged white from the Port Mourant pot still, we’ve actually seen its near-twin before – the “Cuvee Edgar” 2º Edition, which shared much of the DNA of the rum we’re hear to discuss today – the First Edition. Both are Port Mourant wooden pot still rums (the label is a misprint where it says “single pot still”), both were issued to celebrate the birth of Tristan Prodhomme’s son Edgar, both are rested and not aged for about a year in inert steel tanks, and both jacked up to a strength that would have your nether regions puckering (85%), and frankly, when tasting it I wondered if it wasn’t just a bit too much for us mere mortals.

Because think about it: 40% ABV is standard strength and if taken too quickly is still a bit of a bash to the snoot when sniffed and a quick stab to the glottis when sampled. This rum is more than twice that strength, and believe me, it shows, it’s not afraid to say it, and looking at it, remembering the last time, I morbidly wondered what it had had for breakfast that day: diced and fried reviewers, maybe?

A deeper inhale than a delicate little somelier-taking-a-toot sniff I took of this clear popskull might have caused my DNA to unravel, so I took my time. Which was a good idea, as the fierce power of the aromas was off the charts; on the flip side, it allowed a lot to come through over the ten minutes I initially spent with it (the glass ended up going for two days). First, there was a near-rank orange juice past the sell-by date; then dry, fruity, meaty, briny notes all at once, savage and hard hitting. It had the soft dampness of dew on a cool misty morning in trees nestled in mountain foothills; the gasoline stink of an open jerry-can, and yet all that was offset by hot samosas and a badly made currywurst in an cheap imbiss down in Steglitz. It was dirty and aromatic and not even halfway done yet, because the aromas kept pouring out of the glass: anise and lemongrass, a touch of bitters, mauby, sorrel, unsweetened bitter chocolate and just a ton of overripe prunes, before doing a segue into a garbage pile in hot weather mixed up with the musky pungency of an untended outhouse. Yeah I know, it’s a lot and sounds this side of awful, but damn, this thing was intense, it was fun to try, and fending off the strength became a kind of game to see who would win, me or the rum.

Thankfully the palate calmed down; it was still a massive gut punch, yet it was somehow not as intent on causing damage as it was proving it was the biggest and baddest thing in the room that day.  First off was rubber, plastic and lots of furniture polish  Then it got sweet and creamy, channelled some Danish cookies and whipped cream, and added anise and a light fruit jam spread over salt crackers; and just to prove it had more up its sleeves than just its arms, there was a whiff of some olive oil spread over toasted black bread.  It sure wasn’t your standard profile, but it the same time it was pungent, riotous, brutal and expressive to a fault.

And the finish, well that was epically long – briny, dry, deep, reeking of toasted bread, crackers, fish in olive oil (!!), smoke from a kero stove, licorice and damp sawdust, yet not sharp or damage inducing at all.  It was more like a massive teutonic monument, solidly implacable, demanding you respect its awesomeness.  Or something like that.  As you can tell, I was quite enthused.

In a recent virtual tasting I was part of, an O Reizinho Madeira 9 month old near-white agricole rhum from Boutique-y was one of my favourites of the evening, but it confused the hell out of the whisky guys in attendance, who grudgingly admitted it had some chops (then crossed themselves while looking furtively around to see if anyone had heard), but struggled to put into words exactly what made it so good – perhaps it was because unaged whisky has never been a thing in the malty world except maybe among moonshiners the way unaged rum has been for us. Given their perplexity, I’m not sure I would dare give them this one to try — if the O Reiz made them scratch their sporrans, the L’Esprit might unravel their kilts altogether.  

Because to my mind, it’s not just that L’Esprit makes great rums and Tristan knows how to pick ‘em – it’s simply that of all the Guyanese rums made on all those many stills, Port Mourants at any age seem to be the pick of the litter. Here that’s proved once again — I liked it a lot, even more than the 2º Edition, and that was no slouch either. For its pungency, its richness, its depth, the neverending finish, all those insane tastes and yes, even the strength. The rum is fierce, it’s powerful, it jets fire from each nostril and were you to expel a belch and a flatus after a sip of it, seismometers would quiver and the bar would be empty a second later. It’s that kind of experience, and who wouldn’t want to try it for all that, if even just the one time?

(#975)(88/100)

Feb 202023
 

This is a sample review I’ve been sitting on for quite a while, and after trying it was never entirely certain I wanted to write about at all: but perhaps it’s best to get it out there so people can get a feel for the thing. It’s a rhum made in Vietnam since 2017 by a three-person outfit founded by an expatriate Martinique native named Roddy Battajon and occasionally turns up in social media feeds and in French and regional magazines — but, like other Vietnam rum brands we’ve looked at before (Mia, L’Arrangé Dosai and Sampan so far), lacks exposure and a more international presence. It’s the usual issue: too small for sufficient revenues to allow for rum festival attendance and a distribution deal, and the pandemic certainly did not help. Since 2022 they’ve entered into some partnership deals, however, so there is hope for a greater footprint in the years to come – for now the primary market for its rhums seems to remain regional, with some being for sale in France.

Mr. Battajon has been in Vietnam since around 2016, arriving with ten years of F&B experience in Europe under his belt, and after knocking around the bar circuit there for a while, felt that the high quality of local sugar cane and the mediocre local rhums (the most popular is called Chauvet, and there are bathtub moonshines called “scorpion” and “snake wine” which one drinks just to say one has) left a space for something more premium. He linked up with a Vietnamese partner who doubles up as General Manager in charge of procurement and product sourcing (bottles, labels, corks, cane juice, spares…), and an Amsterdam-based designer and communications guy. Navigating the stringent regulations, sinking his capital into a small alembic (a stainless steel pot still), bootstrapping his Caribbean heritage and tinkering the way all such micro-distillers do, he released his first cane juice rhum in early 2017 and has been quietly puttering along ever since.

The rum is made as organically as possible, sourcing pesticide-free cane from local farmers, and eschewing additives all the way – for now a “Bio” certification remains elusive since the certifying mechanism has not yet been instituted in Vietnam. However they recycle the bagasse into compost, and botanical leftovers into a sort of bitters, and have plans to use solar panels for energy going forward, as well as continuing to source organic cane wherever they can find it.

This then, finally brings us to the rhum itself.  So: cane juice, pot-still distilled from that little alembic (have not been able to establish the size or makeup), and bottled at a muscular 55% ABV. Mr. Battajon makes it clear in a 2017 interview, without stating it explicitly, that his vision of rhum is one of infusion and flavouring, not the “pure” one currently in vogue, though he is careful to make a distinction between what he does and a “rhum arrangé”. The company now makes several different lightly aged products but I have not seen anything to suggest that either an unaged white is available (yet) or that if it is, it is unadded-to. 

In various articles, listings and comments online, mention is made of coffee beans, pineapple, mangoes, other fruits, and various herbs, barks and spices being added to the ageing barrels. I had no idea this was the case when I tried it – it was a sample from Reuben Virasami, a fellow Guyanese and bartender who spent some time in Vietnam and who now resides in Toronto – and he didn’t provide any info to go along with it, so I gave it the same run-through that all rhums receive. In other words, I treated it as a straightforward product.

What the Legacy did, when I tried it, was transport me back to a corner of my mind inhabited by the Cuban Guayabita del Pinar. It had that same sense of sweetly intense fruitiness about it – the nose was rich with ripe, dripping pineapples, soft and squishy mangoes, some sugar cane sap, and a few spices too subtle to make out – cinnamon and maybe nutmeg, I’d hazard. 55% makes the arrival quite powerful, even overpowering, so care should be taking to avoid a nasal blowout – fortunately it’s not sharp or stabbing at all, just thick.

The palate is much more interesting because some of the sweet fruit intensity is tamped down.  That said, it’s not a whole lot different from the nose: pineapples, mangoes, yoghurt, a touch of breakfast spices, anise and red bell peppers, and something akin to maple syrup drizzled over hot pancakes.  There’s a delicate citrus line underlying the whole thing, something crisp yet unidentifiable, with an alcoholic kick lending emphasis, but behind that, not a whole lot to go on.  The finish was disappointing, to be honest, because it was short and presented nothing particularly new.

So yes, when all is said and done, the Legacy is very much along the line of the ‘Pinar except here it’s been dialled up quite a bit. Overall, it’s too sweet for me, too cloying, and you must understand that preference of mine in case you make a purchasing decision on the basis of this review – I don’t care for infused and spiced rums or arrangés, really, unless the addition is kept at a manageable, more subtle, level, not ladled into my face with a snow shovel.  Here, in spite of the extra proof points, that just wasn’t the case: I felt drenched in mango-pineapple flavours, and that strength amplified the experience to a level I was not enthusiastic about. If I want a cocktail, I’ll make one.

It would be unfair of me to score a rum of a kind I usually do not buy and don’t care for — since I don’t knowingly purchase or sample such rums, experience is thin on the ground, and then I’d be making an assessment of quality I’m not equipped to deliver. Therefore I’ll dispense with a score, just write my thoughts and comments, and leave it for others to rate when their time comes. But I’ll make this remark – if a company labels its product as a rhum without qualification (by excluding the words “spiced” or “infused” or “arrangé”) then it’s asking for it to be judged alongside others that are deemed more real, more genuine. That leaves the door open to a lot of criticism, no matter how organic and well made the rhum is, and here, that’s not entirely to its advantage.

(#974)(Unscored)


Other notes

  • Not sure what the origin of the company title Belami is. On the other hand the word “Legacy” is likely a call back to Mr. Battajon’s grandmother, from whom he drew inspiration.
  • This Legacy edition was 55% ABV. In the various expressions, the strength varies from ~48% to ~60%
  • I’ve written an email to the company asking for clarification on a few points, so this post will be amended if I get a response.
  • Because several years’ worth of the Legacy were issued (some at 55%, some stronger, some weaker), I’m unsure as to the age. None state the year of make on the label as far as I can tell, but online stores sometimes make mention of the one they’re selling.
Feb 172023
 

Last year Chris Seale and I were talking at Paris’s WhiskyLive and he mentioned that he had read some of my earlier work on the Doorly’s line of rums and thought I had been unnecessarily rough on the brand. I responded that this was very true — it’s hardly something I could pretend was not — but it faithfully reflected my feelings and opinions from more than a decade ago and of course, I’ve moved on to developing a real appreciation for Foursquare in the many years between then and now – especially the new Habitation Velier LFT and pot still editions,  and the ECS series, to say nothing of the Collaborations.  That said, I did remark I just found the Doorly’s brand as a whole too lackluster – most are public-facing and mass-market: the low-cost components of the house. They’re too weak, too easy, to everyman-pleasing; they are therefore not aimed at me but at those who are closer to starting their journey.

While completely acknowledging the house’s impact and importance, especially to the bourbon crossover crowd who I believe to be among the brand’s most fervent admirers (next to the Brits), I think it’s taken the Doorly’s 14 year old 48% pot-column blend (a part of the blend was aged in ex-Madeira, though specific details are lacking) released around 2019, to make me accept that finally there’s one of the line I can get serious about and introduce to my mommy.  It presses more buttons than all its siblings – it’s stronger, has a bit more pot-still oomph, more decisive tastes and is to me, at the perfect age for what it is. Close your eyes and you could be drinking any top flight indie bottling.

Consider how it opens: the nose begins with the attack of light skirmishers – varnish, glue and brine, quicky gone, not sharp or aggressive, just making themselves felt. Next comes the light cavalry on the flanks: green apples, grapes, papaya, watermelon, pears, a touch of soursop, and then the heavy infantry masses to take over, and here the more traditional aromas of caramel, vanilla, toffee, blancmange, molasses, supported by the spices of cumin, rosemary, and cinnamon.  

Once we start tasting the thing, the palate is where the battle is joined. Flavours vie for dominance – brine and olives and some nail polish duke it out with sweeter fruity notes of ripe red apples, pears and peaches in syrup, and very ripe dark cherries.  On the flanks the molasses, toasted coconut and musky port-infused tobacco are having their own separate argument with a miso soup and kimchi, but the key takeaway is that when all is considered together, the whole palate is well-balanced between sweet, salt and sour.  And the finish concludes this nicely by closing off the show with a spicy, long, dry, fruity and aromatic exhalation that somehow doesn’t give any side a win but shows off the best part of all of them.

This sounds like a lot, sure, but then, I tend to give Doorly’s more attention than most, precisely because thus far I’ve been less than impressed with the line. When the dust finally settles and the tally is made on the 14 YO, I consider this a very good sipping rum for us proles and the one Doorly’s I have no problem recommending to anyone, without resorting to a lazy and overworked references to bourbon or Pappy that just chases away those who have no interest in either. In fact, what this reminds me of quite closely is the ECS Criterion.

And yet, curiously, although my belief is that the rum is pretty damned fine not everyone agrees or goes that far. The rum garners positive reviews, yes, just not raves of the sort that more exclusive limited editions of the Collaborations or the ECS line get almost routinely (score aggregators cluster most user evaluations of the D14 at around the mid eighties with the others trending higher). Overall I think it’s a good rum, well made, well assembled, succeeding on every level without reaching for the moon, a sipper for every occasion for any income bracket, and frankly, I believe it’s an ECS edition in all but name. I call mine “Misnomer.”

(#973)(84/100)

Feb 132023
 

If you have never heard of Wild Parrot, or have but can’t recall their releases, you can relax.  You’re not alone. It is one of those recently founded small European indies that has pretty much remained in its own area and does not seek to be like 1423 and expand around the world. For the curious, the company was created in 2017 by two northern Italian rum aficionados: Stefano Cremaschi of The Whisky Roundabout store located just east of Milan, and Andrea Ferrari from the independent whiskey bottler Hidden Spirits in Ferrara, just north of Bologne — the brand’s rums are listed as a subset of Hidden Spirits on their Italian website, and also mentioned as being part of them on their FB page. Strictly speaking, it’s an online shop and brand.

So far there are a three collections out there: the first one, “Art & Animal” (11 expressions bottled in 2017 and 2018), “Black and Gold” (9 bottlings from 2019-2021, all from Jamaica and Guyana). and “Beauty of Nature” (8 bottlings from 2021-2022). The company notes that the titlings and designs of each collection are done in conjunction with, and by, the Italian artist Giulia Ronchetti, and the design and pictures on the boxes and back labels are quite striking.

The subject of today’s review is an expression from that first “Art & Animal” collection, from Guyana: a single cask deriving from the Uitvlugt estate, aged in Europe, which released 150 bottles at 48.9%. Since these gents are probably perfectly aware of the various stills that have passed through that estate distillery in the course of its storied history, I will assume this is not either an Enmore or Port Mourant wooden-still rum, but one from the French Savalle still that was housed there until it too was moved to Diamond (the actual still is nowhere mentioned, so this is in the line of an educated guess). 

The reason I make the assumption is because the profile is not at all reminiscent of the wooden stills.  The nose starts off with lovely, sweet and rich notes of  caramel, molasses, toffee, and even some lightly aromatic spices. There is also glue, varnish and a bouquet of crisply sweet apples and green grapes, followed by ripe peaches, apricots and even a nice red winey background that has no hint of the tannic licorice and pencil shavings we usually associate with a wooden still.

The palate is excellent as well: sweet, light, tinkling,sparkly and playful, like a sunlight dappled brook chuckling over wet rocks; scintillating light fruits – guava, peaches, watermelon, papaya, even some peaches in syrup.  The mouthfeel is great, if light, and sharp little stabs drive home the message that there’s still some aggro and attitude left behind after all that ageing, and it shouldn’t be taken too lightly.  But one hardly notices this, because the overall experience is so intriguing and tasty, and even the finish – salty, fruity, long lasting, mostly grapes, raisins, apples and fleshy stoned fruits – is absolutely one to savour.  How this much finish was wring out of such a modest proof is a mystery,  but I assure you…it works, and works well.

In the years since opening for business, Wild Parrot has not garnered any sort of lasting acclaim on the international rum-circuit.  That’s not surprising since they don’t attend very many festivals (which in any case had that two year COVID gap to contend with), have small outturns and are marketed primarily in Italy.  Yet in an underground sort of way, they are known to the European cognoscenti and if there is any indication that the rums of the line are a good long term bet, it’s the gradual rise in prices on Rum Auctioneer, where any of the range reliably goes for over £500 these days.

So what of this one, this two-decades old Guyanese rum made in the late 1990s?  Well, I think that overall, it’s a solid, delicious Uitvlugt rum that any independent would be happy to have in its portfolio. The nose, the tastes, the finish, it all works; and for those who are nervous about cask strength monsters, the armchair strength here may be exactly what the doctor ordered. Even though these days we have become somewhat jaded with the wealth of available Guyanese bottlings, this rum is at pains to show that there is still some originality and quality left in the world for the enterprising barrel selector to ferret out.  This is one of them, and it’s a great find for anyone who gets to try it.

(#972)(87/100) ⭐⭐⭐⭐


Other Notes

  • Many thanks to Nicolai Wachmann, who provided the sample.
Feb 102023
 

Memories are short in this day and age of always-on ADD infotainment, yet I remember quite clearly the short and sharp social media posts that erupted over the naming of Tamosi’s first rum “Kanaima,” which was considered disrespectful appropriation and misnaming (at the very least) of an Amerindian term by a commercial entity (see backgrounder below this review for an expanded discussion of the matter).

For those who are not familiar with the term “kanaima”, it variously refers to a spiritual force of the jungle which can be tapped into, a spirit being, or (in my own favourite) the name of an Amerindian deity, whose most famous manifestation may be A.J. Seymour’s wonderful narrative poem “The Legend of Kaieteur” which I highly recommend everyone read, and which starts:

Now Makonaima the Great Spirit dwelt
In the huge mountain rock that throbbed and felt
The swift black waters of Potaro’s race
Pause on the lip, commit themselves to space
And dive the half mile to the rocks beneath.
Black were the rocks with sharp and angry teeth
And on those teeth the eager waters died
Lost their black body, and up the mountainside
Above the gorge that seethed and foamed and hissed
Rose, resurrected, as lovely mist.

Well, that’s probably more than what you wanted (the poem is much longer1)  You came here for a rum review, not an extended lesson in Guyanese verse or a treatise on amerindian spiritual naming sources. Still it says something about the word, and to this day “kanaima” (small k) is often used when speaking in the bush about spirits, especially shape-shifting were-jaguars, which are expanded on in the about page for the rum.

Introduction and naming aside, here are the bare stats: it’s a continentally aged 16 year old Guyanese Versailles wooden pot still rum from 2004, aged in ex-bourbon casks and bottled at 58.9%. Some caramel was added for colouring, and the company founded by UK-based Guyanese Benjamin Boothe has continued with its releases and naming practises ever since. Like Nobilis or Rum Artesanal, two other small indies founded at about the same time, Tamosi has raised the game of limited releases with high-quality selections that have kept its reputation polished to a shine.

Tasting notes are about what one would expect if one was into Guyanese rums generally, and the wooden heritage stills specifically. The nose, for example, is so Versailles-like, it squeaks; it’s rare that I get an aroma so clearly identifiable with and relatable to that still, because usually there are aspects of the other two stills hovering around that cloud the analysis.  Here it is woody, bright, pure, clean, sparkling, tannic, and chock full of sawdust and wet wooden shavings freshly shaved off an uncut piece of lumber. There’s licorice, leather, tannins, cider, grapes, salt, a few dark fruits, cinnamon and bitter black tea leavened with just a smidge of condensed milk and cardamom.

The palate is rich and deep: the proof really helps here – stronger would not work nearly as well. It’s slightly bitter to taste, with mauby, cinnamon and coffee grounds, plus a touch of almonds and molasses. Once it calms down, it gets better, channelling the same bush tea the nose suggested, a little licorice and a few dark fruits. The overwhelming impression one is left with is not fruitiness but rather aromatic tobaccos and newly-sawn lumber, and that it works as well as it does is impressive. One false note, one element more than another and the whole carefully balanced edifice would shatter and collapse. But somehow that never happens, and with a long, crisp, dark finish that closes things off — licorice, salt caramel, black grapes, molasses, hot sweet tea, cider and brine — it ends by being a wonderfully well-assembled VSG rum and one I enjoyed thoroughly.

I’ve often thought that it takes real skill to bring a Versailles-still rum to its full potential, and there are a lot of hit and miss expressions out there. Ten years ago something of this calibre would likely have made a bigger splash than it did, even without the attendant publicity surrounding the name. Because to get a VSG marque rum this good is a rarity – PM and Enmore and Diamond and even Uitvlugt tend to have slightly higher reputations and more easily approachable profiles, while Versailles…well, not so much. And of course, now, a few years on, the Kanaima has faded from sight somewhat as newer indies and newer releases and newer halo rums come to the fore and replace it.

But I think the rum is some kind of wonderful on its own terms, and shouldn’t be overlooked or left to rust.  It’s on the far side of raw, still possessing some attitude, complex to a fault and recognizable Guyanese, while being tamed just enough by time and barrel action to be enjoyable. It’s original and deeply rough and tasty as all get out — and while I can’t quite go as far as Marius of Single Cask Rum when he said it was, “the best VSG to come out of DDL to date,” I think it’s for sure one of the top expressions of the marque and from the still to ever make it to the wider public.

(#971)(86/100) ⭐⭐⭐⭐


Background

As noted, Benjamin Boothe, a first generation Guyanese immigrant to Britain (he lives in Amsterdam now), started the indie brand called Tamosi in 2020, named after aspects of Carib and Amerindian cosmology. Because his ethnic and cultural background is also West Indian, he hit on the idea of drawing attention to, and honouring, the names of local deities and spirits from indigenous and imported folklore, and named his first rum “Kanaima” explaining the choice and its background both on the bottle label and on the company website. It is clear that this was no quickie commercial marketing scheme, but something deeply felt – the level of research Mr. Boothe brought to the table was not inconsiderable (which is something a lot of other indies which claim to honour historical heritage don’t really do beyond the superficial).

You will recall that this was at the height of several interlocking and vicious social and cultural rum wars: the Barbados GI, the j’ouvert rum from Michael B. Jordan, Velier’s imbroglio with the extolling of Haiti’s undeveloped pastoralism, the “Plantation” and “Esclavo“ names, BLM, and all sorts of posts coming out almost daily about racism, diversity, gender bias, appropriation and so on. 

So it was probably no surprise that almost immediately people came out of the social media woodwork to accuse him of cultural insensitivity towards indigenous religious beliefs (though few if any of the commentators were indigenous themselves). Academics with purportedly years of research into the matter challenged his assertions. Comments came thick and fast, claiming it was historically incorrect, and rank neo-colonialist cultural appropriation if not outright theft by some guy not even from the region and as usual, some of it became quite ugly. Boothe engaged with his detractors and explained his rationale, which boiled down to this: too many historical callouts in the rum world’s marketing were either superficial or limited in focus, and his own very extensive researches had shown there was quite a bit more to early sugar and rum production that involved other ethnic groups and their interactions, and this was one way to provide more information and background to that aspect of things. To my knowledge not one of his interlocutors conceded he had a point, which to my mind says rather more about them than the argument they were trying to make.

Moreover, not only did Boothe have a West Indian heritage himself, his research was no slapdash cut-and-paste shallow excerpt from a primary school text or someone else’s online post, but a close reading of many historical tomes, academic papers and primary sources to which he had dedicated much time and effort. In other words, the naming convention chosen was being done with respect and knowledge, by someone who had a cultural connection to the term much closer than, say, that of Michael B. Jordan, whose tactless trademarking of j’ouvert to name his rum at around the same time, without a smidgen of relationship to the term, also raised hackles.

However, Boothe stuck to his guns; he defended his choices, refused to alter his company’s or his rums’ names, and as usual, memories faded, the world moved on and Tamosi is a fact of life now (as are all other bottles issued under the brand, which continue the theme of being named after local spirits and deities of the country of origin). With one exception, nobody has raised the issue since that time – unlike, say, Plantation or Esclavo business, which reliably pops up for a question and a mention on reddit or Facebook at least once every few months.  And there the matter lies.


 

Feb 062023
 

Worthy Park’s “109” is a recent addition to the Jamaican distillery’s brand portfolio, with a storied history from its first announcement in 2020. The Jamaican distillery wanted fill out its low-to-midrange line with a darker, slightly aged and higher proof rum to complement the Rum Bar White Overproof, Silver and Gold, and while they maintained that the objective was not to go up against Smith & Cross, it’s hard to look at the specs and not conclude that at least some market-share jealousy and subtle dick-measuring was going on. 

Initially the rum was called “Gunpowder Proof” – a play on the old navy strength of 54.5% – and as you can imagine, it excited strong interest, even if the stated purpose of the rum was to attend the bartending and cocktail circuit. Labels were all set to go until, in an echo of Banks DIH’s problems with “Demerara rum” a decade earlier, Pusser’s objected and issued a cease-and-desist-you-varlets order, claiming the name as their own trademarked title. WP shrugged, airily and dismissively said “we don’t bank the success of our rum on a name” and changed it to “109” which I hope requires no further explanation.

Like Alex Sandu of the Rum Barrel who reviewed the rum last year, I also believe that the specs suggest a rum meant to bridge the bartender-cocktail circuit rums of the Rum Bar line with the more upscale and defined sipping rums of the Worthy Park range. The core stats for the 109 support this assertion: it comes from molasses, comprising two pot still distillates – WPL 2 aged for three years in ex-Bourbon casks, and some unaged WPE 3. There are no additions except caramel to make it darker, and we are not informed as to the ratios of the two components.

It’s an intriguing production profile, and what comes out the other end is surprisingly simple, with a few clear and distinct notes: firstly caramel, toffee and blancmange set off with molasses and brown sugar; then some light, tart sweet fruits like cherries, strawberries, bananas, papaya and pineapple, plus a mango or two. Thirdly, one can sense cucumbers and red pimentos soaked in light vinegar, a sort of sour note, and lastly there’s some unsweetened, almost bitter salted chocolate and coca cola. That’s not bad at all for something so young.

The palate follows these four notes without substantial deviation.  Of course, the taste in the tongue is sharp – that’s a function of both youth and proof point – and the whole thing is salty and crisp, bordering on  the acidic.  The whole thing is a mix of chocolate, licorice, caramel, toffee and gooseberries (plus some pineapple and unripe green mangoes), with just enough musky-sweet deriving from the molasses and brown sugar to make it an interesting rum to try by itself. It’s a bit rough and tumble, which is nice, and the finish channels some Trenchtown badass with nuts, molasses, coffee grounds, salt and pepper.

Overall, the melange of solid primary tastes and occasional jagged edges makes the 109 borderline as a sipper – I would not drink it regularly that way myself – but I think it’s excellent for what it was meant to be, and would handily wake up any cocktail you care to dump it into. I’m a simple guy with no real mixing experience, so you’ll forgive me for sticking with that old standby of the rum ‘n’ coke, at which this thing absolutely shines (and look forward to a flurry of notes from various bartenders who want to suggest alternatives and school me better).

So, then: is it gold or pyrite? I can hear you ask. Honestly, I believe the WP 109 is neither: it’s simply an unpretentious, firm, tasty rum that doesn’t forget its backdam antecedents, and yes, it’s definitely not important what they call it — it would be similarly good if they called it The Son of Kong. A little older, a touch less bite, and it would be almost the perfect midrange rum, and given what it costs it’s great value for money to boot. You can’t go too far wrong picking up one of these for the home bar.

(#970)(82/100) ⭐⭐⭐½

Feb 012023
 

Bacardi hardly needs an introduction.  It’s a company of ancient vintage (in rum years), one of the first and remaining big guns of the entire sector, with a storied past from the 19th century, involving the rise of an immigrant family, ruthless business practises, revolution, heartbreak, loss, global expansion and emergence at the other end as one of the great spirits conglomerates in the world. In so doing it has carved a reputation for itself so enormous that one hardly needs to say rum after its name, it is so synonymous and clearly identified with that one single drink.

And yet Bacardi as a whole has a curiously ambivalent relationship with the rum population of today, and the reputation it sports is not without its downside. Their rum is not seen as a stopping point but a start, something to leap beyond, quickly, as soon as one’s wallet can reasonably afford the extra increments that would allow one to buy a true “premium” (by whatever standard people use to define one). For this, to some extent, I blame Bacardi’s modus operandi of relentlessly pushing high-volume, low-quality mass-selling low-priced everyman rums like the Blanca, Gold or even the Superior, into every market possible without regard for improving them much or seeking to colonise a more elevated ethos of quality or premiumisation.

Even if they sell like crazy the flip side is that such ubiquitous cheap rums dilute brand appreciation and make more upscale offerings seem equally lacklustre. These days, rum writers barely acknowledge or review them any longer. And, as many of today’s expanding indies have found, while you certainly need low-priced blue-collar young rums to sell and make cash flow, you also really premium aged rums to seriously develop the brand ito a true quality seller with consumer recognition and appreciation – something Bacardi has singularly failed to do in spite of efforts like the Facundo line, the occasional ultra-expensive halo releases, or the Single Cane brand 4

Whatever our opinion of the Bat, however, we must always consider the groundwork laid by its famed blends from decades past — because among all the dross, we can indeed find the occasional surprise lying like a forgotten gem in the mud and dreck of carelessly made cheap supermarket hooch we see every day.  And one of these is the rebranded Bacardi 8 year old, now called the “Reserva Ocho Rare Gold Rum.”  To my mind it is among the best of the not-quite-upscale rums Bacardi makes, and Bacardi seems to have recognized it also, because they recently established (2021) the Ocho as an anchor of Bacardi’s Premium rums which began releasing variations with different finishes to buff and bolster the line.

The Bacardi Ocho / 8 in all its various guises remains quite affordable, has a solid age statement, has several components of the blend which are older than the youngest 8YO, and even if it’s issued at a lacklustre 40% (when will they move beyond that ridiculous self imposed standard, honestly? Is even 43% or 45% for major broad based releases too much to ask for?) it does have more in its trousers than is generally acknowledged. 

The nose, for example, shows that quality, if perhaps too subtly for some.  Even at that milquetoast strength, one can detect cinnamon, woodiness, leather, licorice, vanilla, and citrus. It’s reasonably complex for 40% – the sly and subtle fruity notes which dance and play and disappear just as soon as one comes to grips with them are a case in point – but after the off-kilter memory of the Exclusiva, it remains a somewhat less memorable dram.  It is, however, clearly and professionally made, a good step above the Gold, or the Cuatro.

The palate is a harder nut to crack. There are definitely tasting notes to be had for the diligent: it is relatively soft, warm, a touch spicy.  There are notes of masala, cumin and cinnamon, standing cheek by jowl with vanilla, a squeeze of lemon zest, mauby bark, strong tea, and a hint of sweetness developing at just the right time.  So you’re getting bitter and sweet, and a nice lick of the tannins from the barrel, offset to some extent by softer, more fruity notes.  I just wish there were more, and the low strength makes the short and light finish a rather pallid affair – it’s aromatic, woody, tannic, tobacco-infused, with some sweet to balance things off…there’s just not enough of it, I think.

For reasons surpassing my understanding, the whole rum gives this impression of trying hard to be less when it’s actually more, a perception that dogs the brand nowadays. Most reviewers don’t know what to do about the company’s wares, really, and in fact many new writers and commentators walk straight past the company and jump straight into favoured indie bottlers and expensive new craft rums (I envy them this ability, sometimes) without often stopping to wonder at the strange longevity and quality of what, at first sight, doesn’t seem to be much. It’s gotten to the point where any crowd pleasing column-still rum made by a massive conglomerate is not usually seen as a member of the Key Rums pantheon.

Yet I believe that there are reasons why a rum like this can not only be called key, but serious. It does, of course, tick all the boxes.  It is affordable, whatever one might say about the source of that low cost. It is available, a point to which my personal travels can attest – I’ve found the rum from the small speakeasies of Alaska and the Yukon to the bars of Central Asia, for illicit sale in the Middle East and just about everywhere in between.  The Bacardi Gold is even more easily gotten (and even cheaper) but when it comes to some decent sipping quality of rum, it’s either the 8 or the 10 and for my money, given its decades-long availability everywhere I looked (or didn’t), the 8 gets it because the ten just doesn’t cut the mustard for me in the same way.

Bacardi’s rums as they have been for ages, don’t rely overmuch on flavours developed by fermentation or prioritise the distillation apparatus the way new kids on the block do; their expertise is in wood management, careful barrel usage and selection, and then the subsequent blending. They are based on the skill of maestros roneros with oodles of experience and decades of background in the craft.  What comes out the other end can’t be denied, and when I consider the oft-unacknowledged chops of the Ocho as one of the premiere Spanish heritage style rums of the world, it is clear that it isn’t just a key rum for me, but a benchmark against which I rate many others of the style. And that’s no mean achievement for a brand often dismissed as yesterday’s leftovers.  As I’ve tried to make clear here, it really shouldn’t be,

(#969)(82/100) ⭐⭐⭐½


Other Notes

  • 2024 Video Recap available here.
  • The blend is tweaked slightly but remeins quite consistent.  Of the five different labels shown in the picture, only the green rye-finish edition is substantially and noticeably different.
  • Although made in Puerto Rico, I argue it is less a local Key Rum emblematic of the island, than a global one.
Jan 242023
 

Taiwan is not known for rums, but then, it was not known for whisky either, and look what Kavalan has managed to accomplish.  So, sooner or later, I had to come here, where an expatriate Frenchman named Oliver Caen and his Taiwanese wife Linya Chiou, have created one of the most interesting new distilling companies out there: interesting for their location, interesting for their labelling, interesting for their rums, and interesting because so few people have tried any — yet everyone knows of them, and everyone is curious to check them out. Word of mouth like that is priceless.

I’ll provide some company background below this review; for the moment, it’s enough that we know the 2017-established company has a 500L steel pot still and a more recently added 1200L copper Charentais still.  Sources for the wash are both molasses and juice derived from their own small estate cane; fermentation varies and can take 15-21 days if from juice, and at least 10 days if from molasses; double distillation is practised and ageing is done in a variety of barrels sourced from France, Spain, Russia, Japan and the US.  The sheer variety of the production methods they indulge in probably explains why the company has made it a hallmark of its labelling ethos to provide a level of information on the rum in each bottle that would make Luca Gargano weep with envy and frustration and for which us geeks can only be grateful.

Not many of Renaissance’s rums are as yet easily or commonly available and their production remains relatively small. The rum we are discussing today is a 2018 double-distilled 3 year old rum, and in relating the tech specs you realise that this is where that bible of a label, that ‘wall of text” comes into its own.  The rum is molasses based, 15 days fermentation with some dunder, aged in a new 225L American oak cask and then finished in Fino sherry cask (Fino is a dry sherry), 306 bottle outturn and 62% ABV…and just from those details you can tell how much the label provides (I have left out quite a bit, to be honest because sometimes there is such a thing as overkill, though I’m glad to get all this too).

Anyway, the rum’s production background suggests a rich experience, and indeed, the profile is really quite interesting. The nose for example, opens right into licorice, blackcurrants, some medicinals, flortals, light delicate perfumes, vanilla and some crisp citrus notes. Underneath those aromas is something a bit softer and muskier: flambeed bananas, salt butter, the vegetable aromas of a hot and spicy miso soup leavened with ripe mangoes and lemon peel. It’s solid at 62%, though thankfully it stops short of serious aggro.

The palate was just similar enough to rums with which we are more familiar to make the occasional diversions interesting and singular, rather than off-putting. There’s som blancmange, salt caramel, bananas, licorice and almonds, all at once.  This is followed, as the rum opens up some, with sharper and quite clear citrus and floral notes, some burnt bell peppers, chocolate oranges, unsweetened chocolate coffee grounds and – peculiarly – even quinine comes to mind (and I should know). There is some faint sweet spiciness at the tail end which bleeds over into the long finish – this is mostly cloves, ginger, licorice – but at the end it’s fruity with raspberries and some syrup, honey and brine.

Well, labelling is one thing and presentation goes hand in had with it, so it talks well, but based on what I’ve described, does it walk? Opinions are mixed.  All in all, there’s a fair bit of hop-skip-and-jump going on here and perhaps its inevitable that with a rum being this young and with all those processes in its DNA, it would be a little uneven. The Fat Rum Pirate, in one of the best reviews so far, suggested this very aspect, wondered what it was like without the Fino finish, and rated it three stars (out of five). Will and John of the Rumcast named this one of their rums of 2022 (in the “most surprising” category at 1:11:28) and Will remarked that “if a high ester Jamaican rum and a Fijian rum walked into a bar and had too much sherry, it would be this rum” but stayed clear of making either a full throated endorsement or a dismissal. The originality was clearly key for Will, as it was so unusual. Serge over at WhiskyFun commented on it being “big,” that he didn’t get the finish, couldn’t say it was brilliant…but surely worth checking out. 

That’s really what I come down to as well.  It’s unusual, in a good way. While some more ageing would likely make it better, it may be too early to ask for that: as with many small up and coming distilleries who need to make cash flow, young rums is what we’re getting (the Australians were also like this, as are some of the new American craft distilleries).  The rum does channel a bit of Jamaican, and combines it with something softer and easier – a Barbadian or Panama rum, say (Serge said Lost Spirits, which I thought was a stretch) – and what it reminds me of is, oddly enough, Montanya’s Exclusiva, which scored the same. The Renaissance gains points for somewhat different reasons, but it remains in the mind just as Montanya does — and all I can say is that I just wish it was cheaper.

(#968)(86/100) ⭐⭐⭐⭐


Other Notes

  • Casks are important in the identification of Renaissance’s rums.  This one is Fino #18260
  • For now it simply costs too much for serious appreciation, but I do recommend it.
  • This is an exclusive bottling for The Whisky Exchange
  • A brief backgrounder. The husband and wife team have been spirits importers to Taiwan since 2006; by 2013 they felt that the combination of rum’s rise on the international scene, the lack of a “serious” Taiwanese branded rum and their feeling that there could and should be one, made them investigate starting a distillery of their own (at the time Taiwan produced brands called Koxinga Gold and Wonderland, but these were not well regarded and almost unknown outside the island). Experimenting with molasses, juice or cane sugar on a 500L stainless steel pot still for the next three years (without a licence and while holding down day jobs), they decided that the rums they could make were viable, and went on to formally establish Renaissance in 2017 as a single estate distillery in southern Taiwan, using organic methods and mono-varietal cane. 
  • Taiwan had a solid sugar cane industry (cane has been recorded there at least since the 14th century, and the the Dutch introduced industrial sugar production in the 1600s when the island was known as Dutch Formosa)
  • Although agriculture uses almost a quarter of the land in Taiwan (and a full half of the entire sector is plant-crop based), moves to an industrialised hi-tech manufacturing economy have gradually reduced its share to less than 2% of GDP (from 35% in 1952), and it is considered a support of the economy, not a primary driver; land use has been shrinking as well, even though the Government wants this to change in order to promote better food security. Sugar cane used to be an export crop but has been reduced of late, and is not a major focus in Taiwan any longer; therefore it is not surprising that a vibrant sugar or spirits industry based on cane has never really developed (Government monopolies, and restrictions on spirits production, were other reasons); wine on the other hand has become more popular, and the example of Kavalan whiskey is a model that no doubt influenced Mr. Caen as well.
Jan 192023
 

 

Developments over the last few years suggest that the American rum world may slowly be shaking off its lethargy and race to the cheap bottom, and embracing a more serious rum loving ethos. Rum clubs are starting up all over the place, American spirits enthusiasts are posting reviews on social media left right and centre, more and more distilleries are making rum — and with the sterling efforts of the Old Guard like Richland, St. George’s, Prichard’s, Balcones, Maggie’s Farm and others, it is now possible for you to speak about American Rum (with caps) without somebody just pityingly shaking their head at you and wondering what you were smoking. There are decent cane juice agricole-style rums coming out of Hawaii and the South, interesting experiments in New England, cask strength monsters out of Texas, and even American independent bottlers are springing up from the field like sown dragon’s teeth.

To be clear, not all of them — not most of them — make much that compares well to the big names and heavy hitters of the global rum world which gather most of the plaudits and respect (so obviously I’m not talking about McDowell’s, Bacardi, Zacapa or others in multinational combines’ low-rent stables). We have yet to see a Hampden, Worthy Park, Saint James, Nine Leaves or Savanna in the lineup coming out of the USA…and yet, there are signs that some distilleries, a few, are getting there. 

To my mind, one of these Little Outfits That Could is Montanya Distillers who we have met before when discussing their fascinating Platino. Few American distilleries of any size have the street cred engendered by this one small outfit in Colorado that has yet to hit its fifteenth year of operation…and that with just four rums in the standard lineup, none of which exceeds five years’ ageing. Part of it is their published environmental record, the commitment to sustainability and their gender diversity…and partly it’s some pretty good rums as well.

Today we’ll look at one of their older expressions, the 3 year old “Exclusiva”, which one year younger than the top of the line 4YO Valentia. Nothing significant has changed since the Platino review: the Lula Sugar Mill co-op provides the complete residue from the minimal juice processing they do — raw unrefined molasses (12% of the fermentations) and raw unrefined granulated cane sugar (88%) which then gets fermented for around a week, before going through the 400L direct-fire Portuguese pot still (the newer US-made still that was installed in 2021 has not seen output to bottle yet). Following In this case the distillate was aged for 2½ years in ex-whiskey American oak barrels (Laws Bourbon for the curious), and six months in French oak that once held Cabernet Sauvignon and port, made by Sutcliffe Vineyards, also a Colorado operation. 5 And then it’s bottled at a standard 40%, which to my mind, is something of a disappointment.

But only for a while, because what this all leads to is a fascinating young rum, a distinctive piece of work — one that exceeds its paltry age stats and strength by quite a margin. The recalibration of my original doubts started as soon as I nosed it and inhaled solid scents of dry dusty earth, leather sofa with lint, cereal and of course, old libraries of mouldering textbooks. It smells of the thick, briny, rich beef-filled lentil soup Grandpa Caner used to insist on having every Sunday….and then the rum’s nose really starts to warm up. When that happens, it’s confounding: the fruits come out of nowhere and take over: raspberries, strawberry soda pop, Dr. Pepper, ginger ale; there’s a tart sort of warm earthiness to the whole thing reminiscent of a voluble Berbice fishwife trying to sell you a couple of stale fish and set you up with her daughter at the same time, and as if that isn’t enough, there’s a distinct smell of dirty dishwater with soap (people, I am not making this up!), black pepper and a milky rice porridge.  It’s by far the most peculiar nose I’ve worked on all year, among the most distinctive, and entertaining.

So thus far, with just the nose it’s pretty cool, and I had fun ribbing Jazz and Indy about it as my tasting notes grew longer. That said, the taste is more traditional and perhaps more conservative. So the cardboard, leather and mustiness all make an encore, as do the decaying old textbooks; if you can wrap your head around this, it’s watery, woody, dry and papery at the beginning, all at the same time.  Some licorice makes a bleated entrance, a few darker fruits like prunes and plums and a few lighter ones like apricots and very ripe mangoes; there’s leather, cinnamon and freshly grated ginger, fanta, and I must say, I did not miss the dishwater one bit. It’s stolid and solid, with the playfulness of the fruits and lighter elements adding a nice counterpoint. Finish is short, to be expected at 40% ABV, but at least it’s on par, nicely aromatic with cereal, brown sugar, vanilla, some light citrus, licorice and nail polish, and didn’t drop the ball into complete insubstantiality as too often happens with young and light rums

Usually, when any small rum company uses terms like “Exclusive” and “Family Reserve” and “Lost Casks” and “My Mutt MacDonald’s Preferred Distillate” and other such nods towards exclusive releases not meant for the quotidian riff raff (like your faithful reviewer), I smile…but it must be admitted that while Karen Hoskin and her team have not exactly made an exclusive, they sure have a rum that’s distinct and original, dancing to its own tune. It’s a fun drink, and yes, a bit weird too. I like that.  Too often American rums don’t want to offend, keep it quiet, dial it down, make their rums less – a rum like this one shows that you can be interesting without pissing off the bank or the clientele.

But, I also must say that this is not a rum anyone should start their journey with.  It’s not as polarising as the batsh*t crazy tastes of the TECA (few rums are), but it is different, it’s trembling on the edge of not being a rum at all what with the way those tastes come at you from all over the map.  At the same time, honesty compels me to confess that it’s among the most original rums I had that day, and maybe that entire month. Even at standard strength, it’s worth checking out for that alone — and if one day I do meet the inimitable Ms. Hoskin, perhaps I’d genuflect, knuckle my forehead and kiss her hand, and ask her if I can please have some more…but stronger, please.

(#967)(86/100) ⭐⭐⭐⭐


Other notes

  • While the majority of Montanya’s sales remain in America, its footprint in Europe is starting to become more significant, what with their distribution arrangement with Skylark covering the UK and EU. This is one reason they are relatively better known than bigger distilleries with a more resolutely North American focus.
  • Thanks go to Jazz and Indy of Skylark, who endured my unrepentant thieving of their rum stocks on one great afternoon in London. I’m not sure whether the 29 YO Uitvlugt rum and some Kyrgyz felt slippers I left behind made up for my sticky fingers, but I hope so. When we were wrapping up and they observed my liking (and oddball tasting notes) for the Exclusiva, the guys, after they finished laughing themselves silly, made me record a complimentary message to Karen to tell her so.
Jan 162023
 

In all the excitement about the latest releases from the Reunion distillery of Savanna, it’s always good to keep in mind that there are two other distilleries on the island making some pretty good rhum – Rivière-du-Mât and Isautier. I’d suggest that the former is probably the lesser known, but Isautier is gaining some traction of late, because there have been quite a few neat rhums emerging from the distillery in recent years that are making some waves and exciting serious attention.

So let’s forego any long introductory perambulations and get right down to the facts at hand. This is a cane juice origin rhum, made by the named distillery, on the Indian Ocean island of Reunion. It’s one a pair of rhums named after two sailing ships used by the Isautier brothers to transport their cargos to and from Reunion in the 19th and early 20th century, and this one is an agricole distilled off a column still (its twin, the L’Apollonie, is a traditionnel, made from molasses).  The nice part is that it’s cognac-cask aged for the full 15 years (no short finishes or dual-ageing for these boys) and the results, bottled at 55.3%, is at pains show all the notes that were wrung out of the process.

Nose: “lightly rich” is the only term that comes to mind, and the aromas come in three distinct sets.  First, it’s sweet strawberry bubble gum, bags of tart mangoes, gooseberries, dark grapes, and oranges and lemon peel.  Second, florals – light and sweet, like hibiscus, lavender and maybe a dusty rose or two. And then, thirdly, the spices – cinnamon and cloves, rounded out and complemented by a touch of vanilla and coconut, and it gets more precise and distinct as the minutes click by.  It’s the sort of nose that encourages one to keep it on hand for a second and third sniff, just to see if anything new popped up since the last time.

The palate has sparkly and light notes, exhibiting the sort of happy perkiness Mrs. Caner displays when she gets to buy a new Prada purse. It’s nicely, restrainedly sweet, with notes of cinnamon, cloves and herbs (like oregano, parsley and rosemary, how’s that for an odd combo?).  The fresh green grassiness of an agricole is less evident – probably as the influence of the barrel took over Management – but in its place we get raisins, apples, prunes, then cereal and honey dripped over fresh toast. Though the finish was not spectacular – it more or less summed up the fruity freshness that had preceded it and added a touch of spices and lasted a decently long time, 

Overall, I’d have to sum up by noting that the L’Elise had a terrific nose followed by a rather less exalted – but still excellent, very solid – palate. Admittedly it doesn’t spark a riot on the tongue, however fascinating it smelled five seconds earlier, yet the quality can’t be gainsaid, and the denouement was a nice conclusion to a very pleasing drinking  experience. If nothing else, it demonstrated that even if Savanna might have a lock on the high ester fruit bombs, the aged rhums made elsewhere on the islands are no slouches. By any standard, this is pretty fine stuff.

A rhum like this excites curiosity, invites idle wonderings. Like “Where’s Isautier?” “Who is Isautier?” “Is this an agricole rhum?” “What’s the L’Elise?” “Who is John Galt?” Stuff like that. Drax might do us all one better by asking, with perfect seriousness, “Why is Isautier?” And you know, maybe this rhum actually is an answer: Isautier’s L’Elise 15 year old rhum exists because they wanted it to, to reflect their heritage and show off their own rum-making street cred and just put something out there that’s really damned cool.  The nice thing about the rum, then, is that when all is said and done, it answers all those questions solely with itself.

(#966)(85/100) ⭐⭐⭐½


Other notes

  • The rum is part of LMDW’s “Antipodes” collection for 2022/2023. In geography, the antipode of any spot on Earth is the point on Earth’s surface diametrically opposite to it, and antipodal points are as far away from each other as possible. LMDW’s catalogue (p.2, and p.154) notes that the collection “pays tribute to contrasts and opposites through spirits sourced from across the globe….showcasing the duality found in styles and profiles.” Given the catalogue of antipodal spirits and drinks is pretty all-inclusive, it’s not really very meaningful beyond being their theme for 2023.
  • For those who are interested in a deeper look at the background of Isautier, this little biography helps fill in some historical blanks.
Jan 122023
 

Samaroli was one of the first of the modern Italian independents, and focused primarily on whiskies, which remains the core of its indie bottling business to this day. The reputation of the company began in 1968 when Sylvano Samaroli began bottling for the Italian market — the first non-UK bottler to deal seriously in that obscure Scottish tipple — and eventually started issuing rums as well. The most famous of all his rum selections, and reputedly his own favourite, was probably also the first: the 1991-bottled unicorn rum of the West Indies Dark Rum from 1948. The next rum bottlings were done around 1998 and there were a few sporadic non-too-regular releases here and there until 2010…and in that year it’s like the hound was let off the leash and releases have come thick and fast ever since.  Not just the usual single cask expressions, but blends and NAS rums, and the ship shows no signs of slowing down any time soon.

The rum we’re looking at today is a Guyanese from 1990, bottled 26 years later in 2016 at a reasonable 45% (though admittedly, that’s rather mild for single cask releases) and from a single cask (#68) which decanted 240 bottles. Curiously, the still of origin is never mentioned. Samaroli may have been an early bellwether and trendsetter of the rum scene (as Renegade was in another context), but disclosure was never as big a thing for them as it was for Velier, though far better than Moon Imports, say. The 1990 Guyana vintage, as an aside, seemed to be a favoured year for Samaroli, as they released several expressions from it, in 2007 (two, a PM and a VSG), 2014, 2015, 2016, and 2017 (also a PM). With a few exceptions, almost none disclosed the still, so clearly this was deliberate; and since by 2016 that was surely a thing for connoisseurs of Demerara rums, one can only assume they did not consider it important for some obscure reason, or that the rum was blended in the barrel from several sources.

So we have to guess, which is always fun with Demeraras, and that all goes to the profile.  Which starts, as always, with the nose: here it’s woody, with early notes of licorice and caramel, wet sawdust and dark fruits like prunes, raisins, plums, black grapes. It stays that way for a bit, before one senses soft flowers (lilies, just a touch of lavender), pencil shavings and an odd aroma of freshly baked bread dipped into a mixture of red wine, balsamic vinegar and olive oil (it’s not unpleasant, just unusual), with additional tannins, leather and polished wood bringing up the rear. The fruits are kept secondary for the most part, and stay noticeable, but in the background.

How it tastes is not significantly different, although less satisfying.  All the same hits are playing but out of order: caramel, sawdust, licorice, dark grapes, raisins, and dates bitten into and devoured by the bitterness of sawdust, lumber, sharp licorice and gingersnaps. It gets somewhat better over time, just not spectacular, one the fruits – plums and cherries and prunes for the most part – take on more weight.  Then the rum starts to taste more robust, and even creamy: one gets yoghurt and sour cream sprinkled over with cinnamon, cloves and cardamom, with the heavier notes of toffee and caramel holding the high ground throughout.  Finish is nice, sweetish and muscular, long lasting (for 45% that’s impressive), channelling final notes of prunes, nuts, thyme, blancmange … and even a touch tomatoes on hot bread reminiscent of pizza!

When I think of Samaroli, it always seems like it’s the grand old man of the indie rum scene; admittedly it has only few really phenomenal, well-known must-have unicorns in the pantheon, and the field has gotten way more crowded with new entrants…yet somehow, it has always seemed to be Samaroli that others aspired to beat. Perhaps it’s because in the 1980s and 1990s and even 2000s, Sylvano influenced a whole raft of young up and coming European rum and whisky people – distillers, collectors, distributors, simple anoraks – who went to him for advice or to see how he did things and paid him homage in their subsequent writings. I have my own favourite Samaroli rums, but given that he up and stepped away from the company in 2008 while retaining some influence in selections, it’s hard to know for sure which bear his fingerprints and which don’t.

Circling back: my first guess on the still is that it’s the Enmore wooden coffey — it lacks the slight roughness of the VSG, and doesn’t have the depth of the PM — but for all anyone knows, it could be a blend as well. It’s difficult to classify precisely, because there are so many odd, even discordant, notes at play here, which means it never gels into something one can really appreciate. And while obviously a “real” rum, it’s also something of an odd duck, what with those balsamic and tomato notes I observed: which lead to amusing mental connections, but also some level of confusion. Gregers Nielsen, who was shamelessly (and all-too-generously) pilfering from my bottle in Berlin the day we were trying this thing, opined that the finish was great, which it was, but alas, that was not enough to save the overall experience being somewhat flat and muddled — and at the end, my opinion is simply that it’s rather more miss than hit.

(#965)(81/100) ⭐⭐⭐½


 

Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 6. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long.  Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadians — caused by provincial monopolies dating back to Prohibition times — has so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning.  Since I knew nothing about the rum aside from the strength (45%), I went in completely blind.  The nose was decent enough – fruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes.  Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanilla – initially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries.  This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal and — bloody hell! — more vanilla.  What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right.  As a rum, it also fails on all sorts of levels – the lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing.  This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point.  Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertive – even interesting – if allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profile — of this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of time — needed boosting.  They chose to call what they did “authentic”, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse. 

(#964)(73/100) ⭐⭐½


Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over.  In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100.  Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopolies’ interests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canada – especially the eastern islands and provinces – has a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there.  Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600s — rum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focus – Smuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above in “other notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.


 

Jan 042023
 

Rumaniacs Review #143 | R-0963

All sorts of little mysteries attend this rum.  First of all, what we know: a Haitian rhum bottled by a Belgian outfit named Fryns Hasselt in the 1980s, at 40%. What we don’t know: cane juice or molasses, type of still, which estate or brand, where it was aged and in what kind of barrels – though I think it’s a fair bet it’s Barbancourt, it came from a column still, and the ageing was around five years, likely in Europe. A bottle – perhaps even the same one flipped several times –  appeared on Whisky.Auction in February, March, April and May 2019 (which is, coincidentally, just around the time I scored the sample). It seems to be the only one ever released by the little company (see below for a short bio).

Colour – Light brown

Strength – 40% ABV

Nose – Not much going on here.  Very very light.  Grapes, green apples, a touch of vanilla and evidence of heavier fruit sensed but not really tasted.  Bananas, whipped cream on top of a caramel macchiato.  Takes some time to come to grips with this rum, and it opens up to strengthen the vanilla and caramel component, and add a sort of weak fruit salad vibe.

Palate – Actually quite a bit better than the nose leads one to believe, although conversely, it’s more a matter of intensity than anything new. Caramel, vanilla, nutty fudge, a hint of flambeed bananas, stewed apples and somewhere behind all that is a suggestion of very hot loose-leaf strong black tea cut with evaporated milk, plus just a whiff of citrus zest.

Finish – short, easy, light. Sherbet, vanilla, peaches…any more than that and I’d be guessing

Overall, for all its wispy nature, it was serviceable, and I found little beyond its weakness to dislike: but when this much time and effort is required for a sniff and a snort, it’s hardly worth the trouble. It’s simple, it’s near weightless and reasonably effective at saying it’s a light rum but beyond that, it’s thin pickings and not something that showcases itself effectively enough for a real recommendation. As for it being an actual Haitian rum, well, we’ll have to take that one on trust.

(75/100) ⭐⭐½


Other notes

  • Hydrometer showed 40% so the rum is as stated, and not added to
  • My thanks as always go to Nicolai Wachmann of Denmark for the sample.

Picture (c) Whisky.Auction

Historical Background

So who is Fryns Hasselt? An interesting little company, all in all, and they demonstrate that the French and Brits and Italians weren’t the only ones with liquor merchants who had a rep in the late 1800s and that there were small towns not called Flensburg that had several distilleries and bottlers that dabbled in rum.

Gin (or jenever) at that point was a cheap liquor for the masses made from sugar-beet molasses, but there is no record I was able to find that suggests rum was ever physically made in Hasselt. Belgium’s colonial adventures at that time were more in Africa than in the Caribbean, specifically the Belgian Congo. As the Brits found out in India, gin was known to be useful in that it disguised the bitter taste of the anti-malarial drug quinine – which may have accounted for its expanded production, quite aside from keeping the huddled masses toped up and out of mischievous activities like revolutions or communism or questioning the divine right of the king to have huge private properties in Africa while many Belgians of the time lived in misery.

The small town of Hasselt has an interesting history which I’ll leave you to discover for yourself: the key point is that for centuries it was known for its gin distilleries, to the extent that there is a now a jenever museum in the town, and an annual Jenever Fest to celebrate the spirit. In the 19th century, gin production was the most important industrial industry in the area, and most of the involved distilleries were located in Hasselt itself. 

Fryns was a family company established in 1887 by the family patriarch Guillaume Fryns: he opened a distillery in a building called “In the Cloverleaf”, situated in a shopping street in downtown Hasselt, and indeed, the cloverleaf has become a logo for Fryns ever since (they trademarked it in 1908). The company passed to Guillaume’s sons Guillaume Jr. and Jules after his death in 1909, and they expanded production by adding a malt house and an ice factory to the premises, more branches in other cities and a fleet of trucks to service them all. They also spruced up the packaging and branched out into liqueurs, which were fashionable in the Roaring Twenties.  

The WW2 years saw them shut down for lack of cooperation with the occupying forces so they started the rebuilding with the third generation of Fryns in 1945 and kept a steady business running; however, financial and familial problems forced a sale to external investors in 1979.  The name and branding was kept, and in 1988 another large Hasselt-based distillery called Bruggeman bought it (along with a second company called Smeets). In 1995 Bruggeman moved the whole operation to Ghent, and so the involvement of Fryns in Hasselt came to a close.

This was not the end, however, because  2018 Michel Fryns (a fourth-generation scion of the family) reacquired the company and distillery from Bruggeman and promptly moved it back to Hasselt, where it remains to this day, making gins, liqueurs and pre-mixed drinks.

That’s all gin production and corporate history. With respect to rum, as far as I was able to discover, the company never actually made any. My informed supposition is simply that the the new owners post-1979 cast around for other sources of revenue and somehow got their hand on a few other distilled spirits. The only rum Fryns ever released was the old Haitian rum, and one can only suggest that it was an experiment that went nowhere, because aside from the (gin) distiller Smeets, who produced two rums called “Blacky” and “Castelgy” of uncertain provenance (they may have been verschnitts) and the Distillerie Theunissen who put out a single Jamaican rum, there is no record of any other rum ever made (which is to say, bottled) in the town. Certainly Bruggeman never appeared to have released any rums while they owned the company and the brand.

Logistics and a lack of interest probably defeated them, as there were better rums coming out of France, Britain, Italy and northern Germany. So they focused on their core competency and let the idea of branching out into rum wither on the vine, so to speak.  That’s a fair bit of supposing and maybes and guesswork, but I think the chain of logic is reasonable.


 

Jan 022023
 

Having now looked at a few standard strength agricola rums from Madeira, it’s clear that for their own “standard line” company bottlings, many remain wedded to mass-audience standards that still appeal – for price and availability and approachability reasons, no doubt – to the general public. There’s nothing at all wrong with that, except that they don’t always provide that intensity of taste, that serious jolt of flavour, that something of a more robust strength provides.

A good example of the potential of moving beyond G-Rated crowd-pleasers is this six year old 2015-distilled Engenhos do Norte rum agricola, which was selected by and perhaps made for Rum Artesanal from Germany. Engenhos apparently does this for several indie bottlers (a search of Rum-X turns up most of them), though I’m unclear as to the exact mechanics, since it remains a “970” branded rum, with RA noted as the company that chose it. In any event, it is cane juice, column still, bottled at a solid 51.3%, and at that proof point, the comparison with the laid back and inoffensive “North” rums that we’ve looked at before (here, here and here) is really quite apparent – especially when tried side by side.

Consider first the nose: it is instantly pungent, rather thick and redolent of ripe dark fruits – prunes, plums, raisins, peaches in syrup, and has that slight tart sourness of ripe Kenyan mangoes.  It smells much firmer and more solidly constructed than Engenhos’s standard  agricolas from the North brand line. It remains, for most of the duration one smells it, somewhat thickly sweet mixed with light citrus and crisper fruit, and thankfully never cloying. Whispers of Danish pastries, caramel, vanilla, guavas and a faint touch of orange zest and a whiff of rubber round things out nicely

Tasting it is a pleasant experience, retreading the road of the nose, with a few short detours here and there. For example, although quite mouth-coating, hot and intense (at first), it’s also dry and a little tannic. Flavours of chocolate oranges and dates emerge, combining sweetness, fruitiness and nuttiness in a nice amalgam; this is set off and then overtaken by peaches, very ripe red apples, rose petals, raisins and a touch of caramel, vanilla and cinnamon, with just a tiny hint of cayenne pepper lurking behind it all. It all leads to an easy-going medium long finish combining fruits, some sugar cane juice on the edge of getting sour, and spices. It’s not sharp at all, rather lacking in body, but I submit that the strength overall is reasonably well chosen for the rum that ends up in the glass.

Compared to the others Engenhos do Norte agricolas, the nose is more intense, which is hardly a surprise, but the palate remained thin, which is. Still, I liked how it developed into a sort of spoiled fruit salad drizzled with sugar and caramel at first, then gets taken over by a slightly more traditional profile. Well constructed overall, it still lacks an individualism that I find odd – even after running several of these Madeiran rums side by side, I still can’t quite put my finger on any aspect of them that identifies the terroire specifically, which indicates more research is probably needed (by me). Too, although it is — and others are — a rum from cane juice, not all of the light green herbaceousness comes through in the sampling, and they exhibit a solidity at odds with the effervescent clarity and brightness most true agricoles display.

But all that aside, it’s a good mid-range rum, a tasty treat and it’s well selected. It shows off the potential of higher proofed rums, and marries a strong series of tastes to a deep and yet also occasionally sprightly series of lighter elements. The important thing is that it doesn’t play coy, doesn’t try to hide anything – everything you taste is on the table for you to accept, or not. On balance, I’d go with the former, because compared with the other rums from the company I’ve tried, they got a lot more right than wrong with this one.

(#959)(84/100) ⭐⭐⭐½


Other Notes

  • 258 bottle outturn
  • The “970” refers to the year the line was first introduced.  EdN provided the detail, without explaining why they dropped the “1”.