Jan 112021
 

The rum starts slowly.  I don’t get much at the inception. Bananas, ripe; pineapples, oversweet; papayas, dark cherries, nice….and a touch of beetroot, odd. Not my thing, this rather thin series of tastes — it develops too lethargically, is too dim, lacks punch. I wait ten minutes more to make sure I’m not overreacting…perhaps there’s more? Well, yes and no. These aromas fade somewhat, to be replaced by something sprightly and sparkling – fanta, sprite, red grapefruit, lemon zest – but overall the integration is poor, and doesn’t meld well and remains too lazily easygoing, like some kind of clever class wiseass who couldn’t be bothered.

Palate is good, I like that, though perhaps a few extra points of strength would have been in order (my opinion – your own mileage will vary).  Still, it’s tasty – vanilla, green peas, pears, cucumbers, watermelon, sapodilla and kiwi fruits, grapes.  Low key, almost delicate, but well assembled, tasting nice and clean, a sipper’s delight for those who like reasonably complex faux-agricoles that are light and crisp and not dour, heavy brontosaurii of flavour that batten the glottis flat. The finish wraps things up with a flourish, and if short, it at least displays a lightly sweet and fruity melange that describes the overall profile well. 

The distillery of origin of this Moon Imports’ 1998 Guadeloupe rum (from their “Moon Collection”) is something of a mystery, since the “GMP” in the title does not fit any descriptor with which I am familiar. It could possibly be Gardel, which Renegade quoted as a source with their 11 YO 1998 rum, also released at 46%…but Gardel supposedly shut down in 1992, and afterwards Damoiseau / Bellevue was said to have used the name for some limited 1998 releases.  But it remains unclear and unproven, and so for the moment we have to leave that as an unresolved issue, which I’ll update when better info comes in.

(Photo taken from eBay; note that many Bellevue releases from Moon Import have almost exactly the same design)

Slightly more is known about Moon Import, the Italian company from Genoa that released it. Its origins dating back to 1980 when an entrepreneur named Pepi Mongiardino founded the company: he had worked for Pernod, Ballantine’s and Milton Duff in the 1970s, tasting and testing high end single malts. When that business took a downturn, he took some opportune advice from Sylvano Samaroli on how to set up a business of his own, and used a reference book to check which whiskies were not yet imported to Italy.  He cold-called those, leading to his landing the contract to import Bruichladdich. Initial focus was (unsurprisingly) whiskies — however it soon branched out from there into many other spirits, including rum, which came on the scene around 1990, and it followed the tried and true path of the independent bottler, sourcing barrels from brokers (like Scheer) and ageing them in Scotland. Label design was often done by Pepi himself, popularizing the concept of consistent individual designs for “ranges” that others subsequently latched on to, and from the beginning he eschewed 40% ABV in favour of something higher, though he avoided the full proof cask strength rum-strength model Velier later made widespread.

That all out of the way, the core statistics of this rum are that it was column distilled in 1998 (but not in or by Gardel); probably from molasses as the word agricole is nowhere mentioned and Guadeloupe does use that source material in the off-season; aged in Scotland for twelve years and released in 2010, at a comfortable strength of 46% ABV. Like Samaroli and Mark Reynier at the old Renegade outfit, Mongiardino feels this strength preserves the suppleness of the spirit and the development of a middling age profile, while balancing it off against excessive fierceness when drunk.

By the standards of its time and his philosophy, I’d say he was spot on.  That does not, however, make it a complete success in this time, or acceptable for all current palates, which seem to prefer something more aggressive, stronger, something more distinct, in order to garner huge accolades and higher scores. It’s a rum that opens slowly, easily — even lazily — and gives the impression of being “nothing in particular” at the inception.  It develops well, but never really coalesces into a complete package where everything works.  That makes it a rum I can enjoy sipping (up to a point), and is a good mid-range indie I just can’t endorse completely.

(#793)(84/100)


Other notes

  • Thanks again to Nicolai Wachmann for the sample. The guy always has a few tucked in his bag for me to try when we get together at some rumfest or other. Remind me to bug him for a picture of the bottle.
  • 360 bottle outturn
Apr 032019
 

It’s entirely possible that in 2004 when this rum was released, just before the movement towards accuracy in labelling got a push start, that a label was hardly considered to be prime real estate worthy of mention. That might be why on this Moon Imports rum from 1974, Port Mourant is spelled without a “U”, the date of bottling and ultimate age of the rum is not mentioned and it’s noted as a “rum agricol – pot still.” Hang on, what….?

So the search for more info begins. Now, if you’re looking on Moon Imports’ own website to find out what this rum is all about and what’s with the peculiarity of the label, let me save you some trouble – it isn’t there. None of the historical, old bottlings they made in their heydey are listed, and in an odd twist, no rums seem to have been released since 2017. It’s possible that since they took over Samaroli in 2008 (Sr. Silvio was reported not to have found anyone within his family to hand over to, and sold it on to a fellow Italian in Genoa…no, not that one) they realized that Samaroli had all the rum kudos and brand awareness of single barrel rums, and disengaged the Moon Imports brand from that part of the business and shifted it over. My conjecture only, however.

Samaroli had been around since 1968 and Moon Imports from 1980, and shared the practice of doing secondary finishes or complete ageings of their continentally aged stock in other barrels. In this case they took a PM distillate from (gasp!) 1974 and either aged it fully or finished it in sherry casks, which would create a very interesting set of flavours indeed. The double wooden pot still from Port Mourant is one of the most famous stills in existence, after all, and its profile is endlessly dissected and written about in rum blogs the world over, so to tamper with it seems almost like heresy punishable by burning at the stake while doused in overproof DOK. But let’s see how it comes out at the other end….

Rich. Great word to start with, even at 46%. Those sherry barrels definitely have an influence here, and the first aromas of the dark ruby-amber rum are of licorice, dusty jute rice bags stored in an unaired warehouse, overlain with deep smells of raisins, dark grapes, sweet red wine. If you want a break from light Latins or the herbal clarity of the agricoles, here’s your rum. Better yet, let it open for some time. Do that and additional soft notes billow gently out – more licorice, molasses, cinnamon, and damp brown sugar, prune juice. There is a slight undercurrent of tannic bitterness you can almost come to grips with, but it’s fended off by (and provides a nice counterpoint to) flowers, unsweetened rich chocolate, cedar and pine needles. I could have gone on smelling this thing for hours, it was that enticing.

With respect to the palate, at 46%, much as I wish it were stronger, the rum is simply luscious, perhaps too much so – had it been sweeter (and it isn’t) it might have edged dangerously close to a cloying mishmash, but as it is, the cat’s-tongue-rough-and-smooth profile was excellent. It melded leather and the creaminess of salt butter and brie with licorice, brown sugar, molasses and butter cookies (as a hat tip to them barking-mad northern vikings, I’ll say were Danish). Other tastes emerge: prunes and dark fruit – lots of dark fruit. Blackberries, plums, dates. Very dense, layer upon layer of tastes that combined really really well, and providing a relatively gentle but tasteful summary on the finish. Sometimes things fall apart (or disappear entirely) at this stage, but here it’s like a never ending segue that reminds us of cedar, sawdust, sugar raisins, plums, prunes, and chocolate oranges.

Well now. This was one seriously good rum. Sometimes, with so much thrumming under the hood, only a stronger strength can make sense of it, but no, here is a meaty, sweetie, fruity smorgasbord of many things all at once…and while I acknowledge that the sherry influence is responsible for a lot of that – some may consider it a bit overbearing – I enjoyed this thing thoroughly. 1974 was definitely a good year.

It gets the the score it gets because I thought that even for a 46% rum and the maturation philosophy, the excellence and panoply of its tastes was exceptional, and it deserves the rating. But can’t help but wonder if it had a little extra something stuffed into its shorts, or whether the sherry casks weren’t a bit livelier than expected (or not entirely empty). Not all such maturations, finishings or double ageings always work, but I have to admit, the Moon Imports 1974 succeeded swimmingly.  And while the rum is admittedly not cheap, I maintain that if you’re into deep dark and rich Demerara variations of great age from Ago, here’s one that’s playing your tune and calling you to the floor, to take your turn with it…and see if you’re a fit.

(#613)(90/100)


Other notes

  • For a brief history of Moon Imports and their bottlings, Marco of Barrel Aged Mind did his usual exemplary job.
  • No data on outturn exists.
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