Helios Distillery “Teeda” Blended Japanese Rum – Review

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May 142024
 

Although of late I have been unable to source many rums from Japan, one company’s juice does make it over to Calgary, and that’s the Helios Distillery’s “Teeda” brand. So far neither the 5YO nor the white are to be found here (though both have been reviewed in these pages based on their coming out party in Paris a few years ago); however, we have seen the amazing 21 YO, and the rather deceptive, blended “standard strength” rum which we are looking at today.

For the benefit of those who want to know more about Helios, it is arguably the oldest rum making distillery in Japan, having been operational since 1961. Then, it was called Taiyou, and made cheap rum blends from sugar cane, both to sell to the occupying American forces, and to save rice for food and sake production. In the decades since, they’ve branched out — and aside from beers and awamori, for which they are better known in Japan, rums continue to make up a good portion of the portfolio.

The dark-yellow coloured blended rum (it’s just called “Teeda Japanese Rum” on the label) is an interesting piece of work. For one, it doesn’t present as any kind of special, and has no fancy advertising flourishes to hit you over the head with its awesomeness. It’s 40% ABV and doesn’t even bother to tell you how old it is. In the west that would be called indifference: in Japan it’s a marketing strategy. Because the rum is actually an agricole-style rum, made from cane juice. It’s made on a pot still.  It’s aged a minimum of three years in American oak. These are not the sort of stats to excite yawns these days.

Nor should they, because the rum is quietly excellent (and this comes from a guy who’s tried the whole range and liked quite a few). Just look at how it opens when you smell it.  You get tart fleshy fruits — apricots, ripe mangoes, ginnips and soursop — mixing it up with the sourness of a seriously tasty ashlyan-foo, ripe red grapes, and a touch of rotting oranges. Oh and there’s bananas, lychees, and even (get this!) some freshly peeled potatoes and dark rye bread. One may not recognize all the scents that come wafting out of the glass, but there’s no denying there’s quite a bit of originality here.

And it also develops well on the palate. It does this by never straying too far from what we might call a “rummy” profile. It’s slightly sweet and the ex-bourbon barrels in which it was aged provide the requisite backbone of vanilla, leather, and light molasses and tannins. Here the sour notes from the nose have been dialled down, to be replaced with a mildly funky note, some tart fruits (strawberries, orange peel), honey and a nice mild cane sap of the sort you get when you split a stalk of sugar cane with your teeth (and I should know). The finish isn’t all that long lasting or intense, just flavourful and pleasant and channels most of what has been described above – it’s the most forgettable part of the rum

Overall, I think this is one of the most original and interesting young rums I’ve tried in a long while, excluding the unaged white brawlers with which I wrestle quite often. It shows the benefits of a fermentation- and still-based approach to rum making, as opposed to the Spanish style of light-off-the-column-still, barrel-influenced rons. Those are good for what they are and of course have their adherents (especially in their countries of origin) – I just don’t find them quite as interesting, as representative of their lands.

The fact that the Teeda Blended Rum presents so well even with so few years of ageing, builds a head of steam to finish in such style, suggests there is a sweet spot where the rambunctiousness of youth intersects perfectly with a little of the wisdom of age. Neither aspect is completely eliminated here, and with this rum, I would suggest that Helios found a nice middle in which to showcase both. What a lovely, unassuming and understated  rum it is indeed.

(#1071)(85/100) ⭐⭐⭐½

Other Notes

  • Accompanying 5-Minute Video Review
  • Both this rum and the 21 YO remain available in Canada. For some reason the White and the 5YO never got imported.
  • The colouring of the rum and the printed-on bottle make the label very hard to take pictures of. The back blurb is just marketing stuff and does not say anything useful about the rum itself. The front is pretty minimal.

Helios Distillery “Teeda” 5 Year Old Japanese Rum – Review

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May 302019
 

In any rum festival, if you are moving around with a posse or simply keep your ears open, there’s always one or two new or unknown rums that create an underground buzz. You drift from booth to booth, tasting, talking, writing, thinking, listening, and gradually you separate voices from the din, that quietly remark “Check out that one over there” or “Did you hear about….?” or “You really gotta try…” or a simple, disbelieving “Holy crap!”

The Whisper Antigua rum was one of those, Lazy Dodo another; in various years there was the Toucan white, the Compagnie’s Indonesian rum,  the first edition of Nine Leaves, the first new Worthy Park rums…and in Paris 2019, it was the Teeda five year old made by the Japanese Helios Distillery, which I heard mentioned up and down the aisles by at least five separate people on the very first day (along with the Madeirans, the Cabo Verde grogues and Mhoba)

Helios has been around since 1961, when it was called the Taiyou distillery, and made rum from sugar cane grown in Okinawa itself (the climate favours it and all rum made in Japan uses cane from there) to cater to the locally-based Americans of the US post-war civil administration – and so as not to use rice which was needed for food to make alcohols like sake. In 1969 as the fortunes of the company and Okinawa improved, the name was changed to Helios and over the next two decades it branched out and gained licenses to make sake, shōchū, awamori (an Okinawan local spirit made from rice), whiskey and, in 1996, beer, which became one of its primary products with amawori and for which it is now best known.  Yet they started with and always made a sort of cheap blended rum (both white and lightly aged), and in the last few years expanded that into an aged product they named Teeda (an Okinawan word for “sun” – goes well with Helios, doesn’t it?), which is a blend of rums of five to fifteen years old aged in ex-bourbon barrels, I am led to understand, and pot still distilled. No caramel or other additions, a pure rum.

I don’t know how much of the blend was five years old and how much was greater, but whatever they did, the results were great.  The pot still component was particularly aggressive right out of the gate (even with a relatively staid 40% ABV strength) – yes it had a pronounced initial rumstink of sweet fruits and rinds decomposing in the sun, rotting bananas and paint remover, but there was also fanta and soda pop, a clear sweet line of bubble gum and strawberries, apricots, cherries, very ripe yellow mangoes, all tied together with brine, olives, and a really rich vegetable soup chock full of noodles and green onions (seriously!).

Palate…hmmm.  Different, yet decidedly intriguing and original without straying too far from rum’s roots. It was supple and firm on the tongue, sweet and almost gentle – I sensed iodine, minerals, wet charcoal, ashes, redolent of that woody and yeasty fresh-baked sourdough action of shōchūs I’ve had, which worked…sort of. Gradually that released additional muskier flavours of licorice, molasses, vanilla, even red olives.  It was also musty, with all the pungency of a barn made from old wood and long abandoned. Whatever fruits there were took a back seat, and only really came into their own on the finish which, though short, was creamy and sharp both at once, and allowed final notes of ripe cherries and apricots to make a final bow before disappearing.

What to make of something like this?  A Caribbean rum it was clearly not, and it was quite separate from the light rums from South America; neither did it conform to India’s rich and sweet rums like the Rhea or Amrut, and it had little in common with the feral whites now coming out of Asia.  Given that in many cases Japanese rum makers are often adding rum to their lineup of whiskies or sake or shōchū as opposed to starting rum distilling from scratch, I argue that too often the profiles of those drinks bleed over into the way their rums taste (Seven Seas, Ryoma, Cor Cor and Ogasawara are examples of this, with Nine Leaves a marked exception).

Yet I liked this thing, quite a bit.  It was like a dialled-down Islay mixing it up with a Jamaican pot-still bruiser (with a Versailles acting as referee), and was, in my estimation, something of an original to sample, blending both the traditional “rummy” flavours with something new.  It skated over many of the issues mentioned above and came out at the other end with a really mellow, rich, tasty, different rum, the likes of which I have not had before. Even with the few weaknesses it had — the balance and integration of the disparate components were not completely successful, and it could have been stronger for sure — there’s nothing here that would make me tell you to walk away.  Quite the reverse, in fact – this rum is absolutely worth a try, and it makes me glad I listened to the buzz.

(#629)(83/100)

Other notes

  • Thanks and a hat-tip to Yoshiharu Takeuchi and Manabu Sadamoto for help with the background notes
  • A 2019 RhumFest masterclass video of Ms. Matsuda (grandaughter of the founder of Helios) can be found on FB in English, with a running French translation.  This confirms the pot still comment (it is stainless steel) as well as noting that fermentation is 2 weeks, leading to a 60% distillate from the still; white rum is rested in steel tanks for about six months, while aged rums are put in oak casks for the appropriate period