Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipe – the vanilla-bomb that I reviewed way back in 2010 – but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever was – at best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colour – dark red-brown

Strength – 40%

Nose – It giveth hope.  First, red grapefruit and some rancid olive oil,  and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot).  It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

Palate – The taste taketh hope away.  It’s almost all vanilla, alcohol, brown sugar, caramel, licorice.  Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added).  But there’s not a whole lot beyond that going on.

Finish – Warm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla.  It’s possible a few citrus notes were there, just too faint to make any kind of statement.

Thoughts – The rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow.  There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½


Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Nov 292018
 

Now here’s an interesting standard-proofed gold rum I knew too little about from a country known mostly for the spectacular temples of Angor Wat and the 1970s genocide.  But how many of us are aware that Cambodia was once a part of the Khmer Empire, one of the largest in South East Asia, covering much of the modern-day territories of Thailand, Vietnam, Laos and Viet Nam, or that it was once a protectorate of France, or that it is known in the east as Kampuchea?

Samai is a Khmer word for modern (it has subtleties and shades of meaning beyond that), and is the name given to a rum brand made by the only distillery in the country, a relatively new effort from a young company. It was formed by Daniel Pacheco and Antonio Lopez De Haro, a pair of young Venezuelan expats in 2014, who (the storyteller in me supposes) missed their home country and wanted to make an effort to bootstrap a local rum industry in a place more used to beer and rice wine and teuk thnout chhou (a whiskey-like spirit similar to Thailand’s Mekhong).

Made from molasses derived from locally grown cane and distilled in a pot still and aged for between one and two years, it is also, I should note, added to – it’s actually something of a flavoured rum, since a touch of honey from Ratanakiri (a province in Cambodia known for its very tasty honeys) is also added.  Too, the ageing is done in american and french oak and sherry casks, and while the company website makes no mention of how this is accomplished, I am assuming that various barrels of rum with these various woods, are all married together for the final product, which gives it an interesting flavour profile, to say the least.

All right, so we have a new distillery, a new rum, and no notes.  Let’s run through it and provide some for the curious.

Nose first.  As befits the strength and the production methodology, it’s soft, salty, and reminded me of fish sauce and miso soup.  It was also musky, musty, dry and kind of thick, with aromatic tobacco, sweet soya and molasses coiling beneath it, sort of a combination of maggi cubes, brown sugar, and raisins – intriguing to say the least.  Some very ripe fruit (bananas, pineapples) that edged towards rottenness, without ever stumbling over into spoilage. I tasted it blind and thought it was a standard proofed (it was), and it reminded me of a cross between a cheap rough darker Demerara rum (say, DDL’s 5YO, Young’s Old Sam or Watson’s) and a low-ester Jamaican.

A higher strength might have not worked as well for this rum, and given it a harshness which would not have succeeded quite as nicely as it did – as it was, it tasted nice and smooth, warm and sweet, with just enough bite behind the demure and easy facade to show it wasn’t 100% milquetoast.  The palate suggested biscuits, cereals, molasses, brown sugar, vanilla, caramel, winey notes, a melange of difficult-to-nail-down fruits – not excessively complex, but enough going on to be intriguing. It accomplished the odd trick of seeming more sweet than it was, partly because of the thickish mouthfeel and texture, and was set off by a few sly touches all its own – some brine, sharpness and that background of syrup, probably from the sherry and honey influence.  It was, shall we say, very pleasant and unintimidating, ending with a quietly impressive and surprisingly long finish, dry, dusty, somewhat sweetish, with a touch of fruit salad set off by cumin and masala.

Well now, what to make of a rum like this? It does not line up directly with any style one can immediately pinpoint, which is part of its attraction — I’d say that it’s geared towards the softer South/Latin American / Cuban or eastern palates (I was reminded of the Batavia Arrack, Amrut and Mekhong rums, for example, but not Fiji or the Japanese).  The Samai Gold rum has perhaps more sweet than lovers of purer Jamaican, St Lucian or Bajan would prefer, but if you’re into DDL’s lower-proofed rums, Plantation rums or other Asian ones, this one would be right in your wheelhouse, and much as I usually sniff at sweeter rums these days, I can’t deny that with its slightly off-kilter tastes, it’s quite a nifty drink, partly because it is, in its own way, something of an original.

Rums like the Samai showcase again the pleasure one can have in exploring iterations in the spirit, in a way that is simply lacking in most others.  It’s like a voyage of discovery that encompasses the whole world — each continent, each country, each distillery that makes rum, has some interesting variation on the theme. The under-the-radar Cambodian rum written about here is intriguingly different, tasty to a fault and gentle enough to appeal to a broader audience.  And all that while maintaining a sort of unique taste profile all its own, adding yet another brick to the impressive and fascinating global structure that is Rum. 

(#572)(83/100)


Other Notes

  • Many thanks to John Go, who supplied the sample.
Feb 252010
 

D7K_3085

First posted 25 February 2010 on Liquorature

Short version – too much orange peel and marmalade flavours mar an otherwise reasonable rum.


It may sound sacrilegious to even mention this 15 year old product of Anguilla in the same breath as Bundie, but when you think about it, Bundaberg is without question one of the unique rums in the world: one may despise it and spit after mentioning its name, but there’s no denying it stays with you. It’s like the dark reflection of the EH25.  And Pyrat (pronounced “pirate”) is another one like that which, love it or hate it, will not soon be forgotten.

While made in Anguilla, it isbended and bottled at DDL’s facilities in Guyana, and then imported to North America by a company out of Nevada called Patron spirits (I don’t know whether the Nevada company owns or has shares in the  producer but maybe the rum is just made under contract).  It has a squat, bottom heavy bottle reminiscent of the old pirate bottles (embedded in our mental imagery of the world by what must be a thousand movies), and an amber, clear colour verging on the orange. It is a blend of different 15-year-old rums aged in used whiskey or bourbon barrels, and bottled at 40% strength.

I must concede Pyrat’s is a pretty unique middle-end rum, although cheaper than one would expect for a 15-year old (~$40). The first thing that hits you after you remove the cork is the citrus nose.  Yes there’s sugar and vanilla and caramel notes in there too, but they are almost clobbered into insensibility by the attack of the orange marmalade and citrus peel flavouring (and to some extent, by the spirit as well – this has a sharp bouquet).  The taste is similar: a little harsh, mid-level burn, medium finish…and those orangey notes just keep on going forever. It’s like you are drinking a liquid orange bathed in burnt sugar, with just enough whiskey aftertaste to stop this from being classed as a liqueur (it’s a close run thing, however).  Very, very distinctive: like the Bundie, you could taste this blind and know exactly what it is.

Did I like it?  Texture, yes, taste, not at all.  It conflicted a little with my sense of what a rum should taste like – I was startled by how intense the orange was – but it was smooth enough and mellow enough for me to appreciate it more as the evening wore on. The flavour sort of darkened over the hours and became heavier, which I sort of enjoyed.  That said, I’m not entirely sure this as good as it could have been for the kind of ageing it has undergone: the Venezuelan Diplomatica Exclusiva Reserva was a lot better for about the same price. I must concede that as a mixer (3:1 in favour of the Pyrat’s) this lights up a coke like the 1st of July, and is even better when one adds a lime wedge, so all is not lost.

But maybe the Last Hippe has had the last laugh after all: because I’ve been spoiled to think of 10-year-olds and better as sippers, the way whiskeys are.  And when older rums like this one fall just short of the mark, then unique or not, I must simply state that my preference is not always for the uniqueness of taste or flavour, or even the superlativeness of the texture and feel on the tongue, but on the relative ranking of this baby to other fifteen year olds I like.

And while I appreciate Pyrat’s as a crazy unique drink in a class all its own, I must say — all pundits to the contrary — it’ll never entirely be one of my favourites.

(#073. 73/100) ⭐⭐½


Other Notes

  • Sometime in the last few years prior to this review, or so I heard, Pyrat’s changed the blending to enhance the citrus, and prior blends were darker, sweeter and smokier. That being the case, I might have to take one of the older variants to see whether the changes were an improvement or not. Note also that this rum is now bottled, and maybe even made, in Guyana, at DDL’s facilities.
  • Update April 2017:  A post went up on Facebook recently that supplied a photograph of the new label.  Here at last the statement is more honest, calling it a spirit which is a blend of rums and “natural flavours.”  So it’s a spiced spirit now, and not really a true rum. Disregard the word “artisanal”.