Puerto Rico – The Lone Caner

Don Q Gold Puerto Rican Rum – Review

Oct 222024

Americans know the Puerto Rican company of Don Q quite well (it is named after Don Quixote, which always struck me as odd, but never mind), and are usually quite enthused with it since it’s an alternative to the ubiquitous Bacardi, as well as supplying them with another Cuban-style rum. Europeans on the other hand, know of the brand without being overwhelmed – they do, after all, have access to better tipple than most — and the rest of the world, I would imagine, falls somewhere in between.

Still, it’s worth keeping an eye on companies that at first sight seem to be aping Bacardi’s mass market appeal and rum-making style. Distileria Serrallés, after all, predates Bacardi on the island — the family patriarch was there since 1820 and his son produced Serrallés’s first rum in 1865 — and is considered to be the most popular rum in Puerto Rico. And the stuff they make regularly turns up on many lists of good rums to try, rums to start with, or to always have on the shelf.

Not too long ago I went through a fair bit of the company’s bottlings, so in this upcoming series of reviews, I’ll start low and work my way up. Today’s rum is simply called the Gold and is part of their “traditional” range which also includes the white Cristal and the stern overproof of the 151. After that everything except the flavoured range is lumped into the Serrallés Collection, but pretty much all of what they make is short-fermentation, molasses-based, column-still product. The variations come from post-distillation barrel and wood management, not earlier stages in the production process, which is par for Latin / Spanish style rons.

The Gold is a rum blended from components aged from 1½ to 5 years in ex bourbon barrels, and is bottled at a mild living room strength of 40% – in that sense it’s similar to the (filtered) Cristal, except that they note it’s been distilled to have more flavour (and then filtered). This suggests that they are using the first column of the 1934 Vendome still to producer a heavier aguardiente to blend into the final product, which makes sense.

But does that translate into a profile where this is evident? To some extent, yes – as long as expectations are tempered to begin with. Consider the nose — the website talks about “rummy flavours” (with all the usual additional superlative adjectives) but here, that’s pretty much what you’re getting. The majority of the aromas revolve around notes of caramel, toffee, vanilla, some cinnamon and a touch of oakiness – can a more standard rum profile be described? Even after standing for a while, there’s not a whole lot more, unless it’s some weakly aromatic light flowers and watery fruits…pears, mostly.

The way it tastes follows on from there. It’s similar to the nose perhaps a bit more tobacco and oak forward. The word that occurs to me is “bright” – it has a sort of scintillating sharpness to the way it tastes that is ameliorated by the easy strength, and the flavours are reasonably distinct: vanilla, toffee, salt caramel, not much more, except a very slight and sharp citrus line. And so the finish cannot be expected to provide more, and it doesn’t – it’s quick, light and gone in no time.

As a sipping rum, this is too thin and light to appeal, but of course it’s in a mix that it shines. It’s perhaps too much to expect a very young blended column still rum to wow my socks off – few Gold rums ever have. They tend to be mass-market mid- to low-range efforts: almost always blends, relatively young, very affordable, found just about everywhere. Their job is not to be a sipping agent but a basic bar staple, and their quality varies wildly. In this example, what we have is a rum I wouldn’t drink neat, one that hints at more upscale work elsewhere in the company’s stable: it has the glimmering of a complex nature that for itself, never quite comes to the fore.

(#1095)(78/100) ⭐⭐⭐

Other notes

Video recap is here
Other reviews confirm this middling assessment. The Fat Rum Pirate rated it 3 stars in 2016, as did Honest Booze Reviews, a year earlier; Chris Carlsson of the SpiritsReview website, in an undated and unscored review (probably around 2015-2016) remarked on its clean profile and suggested it works well for umbrella drinks, and was real value for money (at the time). And Paul Belbusti, writing for Distiller.com, scored it 79 and also noted it was a good cocktail mixer.

San Juan Artisan Distillers Ron Pepón Blanco Puerto Rican Rum – Review

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Mar 152024

In the previous review I remarked that the slightly aged añejo from the relatively new San Juan Artisan Distillers in Puerto Rico, did not impress me very much. This was in spite of the fact that on paper they looked like they had all the plant, equipment, and resources they needed to make something better. A fair number of online comments supported this view: most thought it was a barrel thing, although I did get one remark that resonated, stating (paraphrased) that it’s not a good idea to assume that the physical pieces alone are what make the product great or stand above the hoi polloi. That aside, I closed with the observation that with what they had under the hood and bringing to the table, it was unlikely they could stay in the kiddie pool for long.

This white rum, bottled at the same strength, proves that point nicely and demonstrates yet again – as if it needed to be – that unaged white rum really is in a class by itself and should never be shrugged off just because it looks the same as the filtered white bar staple that gives the “category” a bad name. The production stats aren’t significantly different from the añejo: it’s cane juice derived, fermented for a few days (as best as I can ascertain – this is subject to verification) then double distilled in the charentais pot stills. No ageing.

From that almost stereotypical agricole-style beginning comes a very nice rum indeed, with a pungent, salty, sweaty, earthy, loamy nose. It smells of grit and damp potter’s soil, and behind that lurks a sort of vague funky aspect that suggests a low-end congener count, like, oh the LFCH or OWH from Hampden, or WPL from Worthy Park. Some nice fruity notes attend, like tangerines, strawberries, bubble gum, mint…that kind of thing. But it’s very low key and in no way aggressive – the 43% ABV it pulls in with mitigates against any kind of harsh or stinging profile.

The palate corrects some of that is missing when you smell it, most particularly the grassy and herbal notes the nose didn’t seem to want to fork out. The taste provides a sweet, firm, green and grassy profile, with a touch of tart unripe pears and soursop, some yoghurt and even a little aggressive (in a good way). In my mind I genuinely see some rums with colours when tasted – this one would be white and green (channelling Slytherin or something, who knows?), and can be summarised by saying it’s like an addled 7-up with some added mojo. The finish is short but quite solid and fruity, with brine and olive oil and I swear there was a pimento lurking behind there someplace, sensed but never actually confirmed.

Altogether, then, a really solid white rum of the kind I prefer. It must be mentioned that drinking the anejo and the blanco side by side is a useful exercise and it shows how treatment and ageing – transformation, if you will – doesn’t always make for a better rum (I know, I know, this from a guy who loves rums aged four decades and over). It also demonstrates how white and unaged rums without the filtration and bleaching that so infantilizes Bacardi and Lambs and their ilk have no analogue in the whisky world, but are almost unique to rums, and should be given more serious attention.

This blanco is one of the better whites out there, and redeems my initial opinion of the distillery, which I originally felt was channelling just another Latin style rum with the twist of being from cane juice but without any of the flair. The blanco, however, is pretty damned fine: it has taste, it has aromas, it has character, and I kid you not when I say that it was one of the best things on the table the day I had it. Hopefully the distillery makes more like it, and stronger.

(#1063)(85/100) ⭐⭐⭐½

Other notes

Once again, my deep appreciation to Jazz and Indy Anand of Skylark in London. Hanging out at their place to talk and check out rums is always a high point of any trip I make to the UK.
A brief company bio can be found below the añejo review.

San Juan Artisan Distillers Ron Pepón Añejo Puerto Rican Rum – Review

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Mar 102024

The stats by themselves are enough to make a committed rum geek shed a happy tear. It’s from a new distillery in the Caribbean, committed to making artisanal rum from sugar cane it grows itself. It’s pot still distillation: and not just any pot stills, but the charentais cognac stills that Moet Hennesy sold after abandoning their grandiose project to make rums in Trinidad with the aborted Ten Cane brand. Cane juice agricole style rums. Ageing in ex Bourbon casks for between two and three years. 43% ABV, so more than standard proof. No additives. I mean, you read all that, and how can you not be enthused? This is the horse on which French islands and Asian micro-distilleries have ridden to fame and fortune.

And yet, San Juan Artisanal’s Ron Pepón Añejo, Puerto Rico’s first agricole style cane juice rum, is somewhat of a letdown, presenting a lacklustre sort of profile that’s too shy to appeal to the geek squad, not distinctive enough to make it with the cocktail crowd and a hard sell to the majority of drinkers who have quite different ideas as to how both an agricola or a Latin style rum should taste. At best one can say it’s a decent enough starter-kit rum for those who want to dip their toes into cane juice rum (or ron) waters without being challenged by something as off the reservation as, oh, the Sajous. That’s not exactly a ringing endorsement

Consider the profile: the nose opens with vanilla, some watery but piquant fruits (pears, watermelon, overripe Thai mangoes), plus unsweetened yoghurt, some salt and pepper. One can discern dates, some figs and a faint metallic iodine and herbal tincture, but let’s be honest, it’s slim pickings to smell. The aromas are faint and very light, lacking some of the crisp assertiveness of an unaged agricole while not being aged enough to get any kind of real boost from the barrels.

This same issue is more noticeable when sipped. There really is not a whole lot going on here, even after one senses vanilla, cinnamon, bitter coffee grounds, mixed in with brine, olives, some iodine, figs and sweet smoky paprika. It’s not that there isn’t something there, it’s just too subtle to make a statement fort itself, and the finish is just disappointing, even if it does lead to a slightly more vegetal, sweet and vanilla lading close. It’s too short and too light, like Bacardis from the old days, which revelled in their anonymity as if it were a badge of honour.

It gives me no real pleasure to mark down a rum made by a bunch of people who work with passion, created a distillery from scratch, and seem to have really tried to come up with something new and interesting (see bio below). And I’m not the only one: a couple of years back LifoAccountant’s observations on the /r/rum subreddit bemoaned several of the same points I do here, and he gave it a rather sub-par 4/10. Almost no other non-marketing reviews exist, so of course there may be others who take the opposite view, that the rum is excellent, and I completely respect that. I just haven’t found any.

Anyway: for now, for me, it’s not good enough to shower it with encomiums. If it’s any consolation, I think any small new distillery that has such interesting equipment and source material and desire to go places, can’t help but succeed in the long term…and so I would chalk this one up to them still finding their rum legs. Because I don’t think they’ll stay in the kiddie pool for long — there’s too much going for them, for me to define or dismiss the entire brand because of one lone rum in their stable for which I didn’t care overmuch.

(#1062)(78/100) ⭐⭐⭐

Company Bio

San Juan Artisan Distillers is one of the new wave of Puerto Rican companies that seeks to muscle in on the long held territory of the mastodons of that island’s rum scene: Bacardi and Serralles. And while others have mostly gone from rum drinking to starting a distillery, a far more economic rationale was the inception of Pepe Álvarez’s project – his landscape and grass business went belly up when the recession of 2008 hit, coupled with US tax incentives for establishing businesses in PR expiring.

Since he was clearly too young to retire, Álvarez looked around and realized that his experience with grass and a 14 acre farm that had been acquired in 1991 which had grown to about 70 acres by now, offered an opportunity to bootstrap both into something unique to the island: rum made directly from sugar cane juice, not molasses. Starting the new company around 2012. he managed to find an investment from the Puerto Rican government, which paid for the irrigation system, tilling equipment, sugarcane seeds and the purchase of the mill. In so doing Alvarez sourced a German made Arnold Holstein pot still, and when the two charentais pot stills from Trinidad became available after Moet Hennessy pulled out of the Ten Cane project, he snapped those up too, and to back them up, he started his own cane fields, since commercial sugar cane growing in the island was a discontinued industry.

And this wasn’t all: his son Jose joined the company after getting his civil engineering degree, and Luis Planas the former master blender of Bacardi (now working for Ron de Barrellito) was asked to consult. As if that kind of horsepower was not enough, Frank Ward (ex-Managing Director at Mount Gay) provided advice on consult.

Initially the idea was to produce an agricola-style series of rums, to be released around 2017, at which point Hurricane Maria decided to derail that plan, demolished all the cane fields and left the island without power for almost a year. Undeterred, Alvarez used stocks he sourced from the Dominican Republic to make a series of fruit-infused rums with the brand name of “Tresclavos” (which, for those with memories of 1423’s unfortunately named sub-brand is not a combination of “Tres” and “esclavos” but “tres clavos” — ‘three nails’). These were well received and have become island staples, which allowed the fledgling company to weather the destruction of the fields so well that small batches of the new Ron Pepon were ready to go by 2018 with other stocks being laid down to age.

The global pandemic impacted the company as much as any other but has managed to come out the other side, and in 2022 had both an unaged white rum and a 30-month or so aged variant to present, which started selling stateside and appearing in Europe. So far the brand is not a huge seller or a famed name, but its reputation is starting to be known.

The place is experiencing growth — they now employ a staff of about six, built a visitor’s centre, have those amazing pot stills, still make only cane juice rum and various personages give them visibility (my friends from the Rumcast interviewed them in October 2022 as part of their Puerto Rican distillery roundup); and there have been several new stories abut them. It’s just a matter of time before they attain greater visibility and greater fame, and expand that series of rums they make. It’ll be worth waiting for, I think.

Other notes

“Pepón” stands for “Old Pepe” and is a nod to Alvarez’s father, also named Pepe.
My thanks to Jazz and Indy Anand of Skylark in London, in whose convivial company I tried this rum after filching it from their stocks. I don’t have “crash and pass out under the sink” privileges in Indy’s place: however, free access to the shelves of rum in every room more than makes up for that. Thanks and kudos as always, guys.

Don Q “Cristal” Puerto Rican Rum (1980s/1990s)

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Nov 252023

Rumaniacs Review R-160 | #1041

Few rum aficionados need me to elaborate either on Don Q, the “other” major distillery on the island of Puerto Rico which makes it, Puerto Rico itself and it’s peculiar status vis-a-vis the USA, or indeed, this rum. Any one of them is an essay in itself and can lead to any number of rabbit holes,

Let’s just stick to the basics, then. In brief: like Bacardi, Destilería Serrallés was founded by a Catalan emigre in the 1860s (the sugar plantation the Serrallés family first bought goes back three decades before that), though they lacked the global ambitions of the larger company’s operations and have stayed within Puerto Rico. Don Q, named after Sancho Panza’s elderly sidekick, is the flagship brand of Destilería Serrallés with several expressions dating back to 1932 when it was launched to compete with Bacardi: however, let’s be clear – the Cristal was first released in 1978, when it was specifically designed to compete with the rising popularity of vodka. Before that, I think white rums were just called “Don Q” and had a distinguishing white label (my assumption), since I can’t find any reference to a specific one predating the Cristal.

The Cristal itself is a white rum, adhering to the Latin style of light ‘n’ easy rum making, and is the result of distillation on a multi-column still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). The review of the modern equivalent gives you some more details of the version you’re likely to find on store shelves these days – this one, as far as I can tell, is from the mid to late 1980s, perhaps the 1990s (the label has undergone several revisions over the years and for different countries, so dating is imprecise at best).

Colour – white

Strength – 40%

Nose – Has a sort of light and creamy aroma, like custard drizzled with vanilla syrup. Acetones and nail polish. Slightly sweet, somewhat warm. A few faint fruity notes – nothing really identifiable leaps out – which are just trembling on the edge of a flat cream soda.

Palate – Sharpish, mostly pineapple, vanilla and flavoured yoghurt, iodine. Not a whole lot going on here and while not really unpleasant, there are too many discernible medicinal and ethanol notes to make to a drink worth having.

Finish – Decently long, sweet vanilla milkshake and an apricot slice or two. Unremarkable, but at least there’s something here, which is already better than most of these bland, anonymous filtered blancos from the era.

Thoughts – My remarks about when it was issued and why, is the key to unlocking why the profile is what it is: inoffensive, bland, easy, vodka-like…and by today’s standards, rather uninteresting. It remains what it has always been, a cheap bar mixer, without much of an edge to wake up a mixed drink. Older versions like this one seem even blander than the modern ones, and so my recommendation is to get one if you like to drink some rums from Ago, but don’t expect too much, and keep mixing your mojito with what’s on the shelves today.

(73/100) ⭐⭐½

Don Q “Cristal” White Rum – Review

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Sep 222023

Don Q is the other big brand from Puerto Rico that many believe has bragging rights over the Big Bad Bat when it comes to quality, yet somehow does not inhabit as a deep a mindspace as Bacardi does. The brand is very well known in the US and Canada (though I don’t see it for sale out west very often) but I get the impression it’s somewhat less of a thing in Europe or Asia – probably because they have plenty of brands of their own and so don’t exist in the same spirituous desert.

Don Q is the flagship brand of the other huge distilling operation on the island of Puerto Rico, Destilería Serrallés: like Bacardi it was founded by a Catalan emigre in the 1860s, though they lacked the international ambitions of the larger company and have stayed within Puerto Rico the whole time. Destilería Serrallés produces three main tiers of this branded rum: the Traditional range of mixing agents (Cristal, Gold and 151); a series of flavoured rums, and the more upscale “Serrallés Collection”, which is where the aged, finished and stronger premiums live. Don Q as a brand is named after Don Quixote (one wonders where Sancho Panza is lurking), but the reason has little to do with the wannabe over-the-hill knight and more to do with the author and his masterwork (see below).

The Cristal is a white rum from the Traditional range: it is of course nothing like the robust white brawling full proof rums whose praises I have extolled in past lists of Great Whites, the ones that go out there sporting an attitude, showing off their glutes and spoiling for a fight. In point of fact it’s a light rum coming off multiple distillation runs on a five-column industrial still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). Therefore it adheres more to the ethos of relaxed and affordable backbar general mixers, a sort of workhorse of daiquiris and mojitos, hearkening back to the light rum period of the previous century, than something more primitive and elemental.

The tasting notes show why the above paragraph can be written. There’s vanilla, coconut shavings, some nail polish and brine. Also, after some time, one can pick out citrus, light cream soda, cherries, some ripe juicy pears. It just kind of fades away at this point and there’s little more to be gained by hanging around

The palate shows off a similarly light and easy island charm: sweet, light, creamy, with some watermelon, papaya, cream soda, ginger, and again, the pears, maybe a couple of bananas. A dusting of cinnamon can be discerned with care, and the finish is as expected – short, prickly, a touch of honey and coconut shavings set off by that slight twist of lemon.

The Cristal, then, is a completely serviceable rum with just enough taste in there to lift it (slightly) above more anonymous fare that tries less, and I can see why some consider it a step above other whites, including Bacardi’s. There’s a bit of edge lurking behind the inoffensive first taste, a hint of undiscovered character. That said, the strength makes that difficult to come to grips with, and rums like this are never going to be my go-tos unless I just want to get econo-hammered. Overall they display too little of interest, being quite content to stay in the background, sink in the cocktail, and disappear. Thus, they play it safe and take no chances – the alcohol is delivered, the drink is ok, it goes down easy, no fuss, no bother, mission accomplished.

That will work fine for people who don’t care, and I don’t cast any aspersions on either buyer or seller in this matter – the purpose of the review, then, is less to pass judgement than to simply tell you what you’re getting when you fork over your two bits. As with Bacardi Superior, Lamb’s and other lightly aged, filtered white rums, the answer is, “not a whole lot”. But then, that’s also why you don’t pay a whole lot – it’s quite cheap, and you’re not getting a dated, decades-old rum of complexity and age which is old enough to vote and will take your an hour to come to grips with…just a relatively neutral, inoffensive rum that serves its limited purpose, and delivers exactly what you pay for, plus a few cents extra.

(#1027)(76/100) ⭐⭐⭐

Other notes

The rum is cheap, yes: this also comes not only from economies of (large) scale, but from the impact of the cover-over tax rebate the company receives, which keep prices down.
This is not a much-reviewed rum; the Fat Rum Pirate rated it two stars in 2017 and he commented on its neutrality – he wasn’t impressed. Spirits Review gave it 7 olives out of 10 in an undated review probably coming from around 2010 (the design of the bottle is an earlier variant). Honestboozereviews, writing in 2018, figured it rated around 6.5 points and mentioned it mixed well, was easy to find, and cheap. Lastly, Dave Russell of the dormant site Rum Gallery scored it 8.5 points in 2012 and said that he asked Robero Serralles about the name Don Q, and was told it linked the brand — made by the descendants of Spanish Catalans — to Spain and its preeminent work of literature, and both were masterpieces.

Ron Bacardi “Select” Rum (Puerto Rico)(1990s)

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Jun 162023

Rumaniacs Review #154 | 1006

In this series of Rumaniacs reviews (R-149 to R-154) we’ve been looking at a set of Bacardi rums from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and in this final review I’ll sum up what few observations that can be made.

Preamble – The Select is a successor to the venerable “Black” or “Black Label” or “Premium Black.” Some of these labels were retired in the 1990s, although it would appear that some continued to be made concurrently for a while, and labelled as such in separate markets (a new version of the Black was reintroduced in 2014 in the UK, for example, similar to the one I reviewed back in 2010). The Select was aged for around four years and also made in charred barrels like the Dark editions then were, and the Cuatro is now; and while a search around the online shops shows it remains sporadically available (Rum Ratings has recent commentaries on it), it has definitely been discontinued and folded into the Carta Negra rebrand. The exact date is a little tricky – the last reviews and commentary online about it seem to all date from purchases made pre-2010, and if neither the Rum Howler or I have it in our early reviews then it’s a fair bet that by the turn of the first decade, the Select was dead and gone.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Honey, caramel, coffee, chocolate, toffee, nuts, a reasonable helping of dried fruits. Raisins, prunes, dates. Licorice and some woodsy notes, quite nice. Could hold its own in today’s world and one can see the iterations of the Black come together into something slightly newer, and incrementally better.

Palate – Also quite good compared to others. Coats the mouth nicely with brine, caramel, coffee, mocha, nougat and some almonds. Bitter chocolate, smoke, leather and honey. One thing I liked about it was that vague sense of the plastic and leather and vinyl of a cheap mid range new car owned by Leisure Suit Larry. It’s not entirely successful but does add a little character, which too many Bacardis don’t have at all.

Finish – Short, warm and breathy. Mostly brown sugar and caramel with the slightest nudge of lemon zest.

Thoughts – One wonders if giving it a score of 80 (which it deserves) is damning it with faint praise. but after so many of these Bacardis I really gotta ask, is too much to hope for something more? The rum is well done and it’s the best of the lot, but really, I was left wanting a larger helping of the potential this suggested it had, but never delivered.

For that, I think I have to go either further back, or into the modern era.

(80/100) ⭐⭐⭐

Opinion – Summing Up Six Bacardis

Bacardi has always hewed to the middle of the low end road and focused on their core competency of making their various blends, until recently when they started putting out rums with real age statements; the Ocho and Diez are quite capable near-sipping rum experiences, for example. Even the 16YO is beginning to expand the range of the Bat’s capabilities into the high end, though few reviewers have anything good to say about the brand as a whole, or much to say about the company’s rums at all (which I think is a mistake).

These six early rums (and some others I’ve looked at over the years) make it clear why Bacardi has the reputation it does — or lacks one. Unlike most major companies, whose rums from forty or fifty years ago were distinct, unique and often fascinating essays in the craft, and which gradually moved towards a more approachable middle, with Bacardi the opposite seems to be the case. Their earlier rums from the 1970s to early 2000s were mostly uninspiring, flat, mild, not-that-tasty mixing agents which barely moved the needle in a cocktail’s taste (often they were adjuncts to the fruit and mixes) and certainly never induced as much as a quiver in people’s minds as sipping rums. They were made that way and they stayed that way

And that was the (mildly) aged rums – the white rums were worse. Compared to today’s robust and muscular white unaged Blutos from anywhere on the planet, Bacardi’s whites, never mind their title of “Superior” were and are picking up footprints, and considered mostly filtered anonymous crap, closer to vodkas then real rums. Few have anything good to say about them, and almost no writer I know of has ever bothered to run them through the wringer.

The characteristics these six rums demonstrate, then, are not new phenomena but have been so for a long time. “You got to go back a lot further than the 1970s to find a decent Bacardi, “ remarked Richard Seale when he read one of these mini retrospectives. I have taken his implied advice and started sourcing the oldest Bacardis I can find from pre-1970s era sales, so one day – hopefully not too far from now – I can provide another retrospective of six more from even further back, to either prove or disprove the assertion.

But that’s going into the past. As I noted above, as the years moved on — and as the retrospectives’ incrementally improving scores suggested — the mainstream Bacardi rums actually started getting better. The Select was quite nice, I thought, and today’s Carta Negra, aged editions, and even the Facundo and Single Cane series, show a company that is slowly, incrementally, even reluctantly, branching out into profiles that are more interesting, and into areas others have colonised but which perhaps may now profitably be copied. We may be living through an era which future writers will see as the renaissance of the house’s reputation for real quality, not because they’re the only ones making any (as they were back in the day), but because they really have improved…however marginally.

Supplementary Reading

I consulted some books regarding Bacardi’s background to prepare for this addendum, as well as search for bottling and labelling history (mostly without success). There’s no shortage of the history, but not a whole lot about labelling or branding – and company websites are almost universally silent about this kind of thing. Matt Pietrek’s recently published book Modern Caribbean Rum — which will surely go down as one of the most useful and indispensable rum reference works of our time — helped a little, and I enjoyed the historical works of Bacardi and the Long Fight for Cuba (Tom Gjelten) and The Rise of Bacardi: From Cuban Rum to a Global Empire (Jorge Del Rosal)…that said, not much on the evolution of their blends and brands and labels.

Dr. Sneermouth’s dismissal aside, Google image searches did help, as did that great Czech site Peter’s Rum labels. Older reviewers from Ago, whose names and sites few now recall, also fleshed out some plot points of the short series: The Pirate King wrote an undated but surely pre-2008 review of the Select; and so did El Machete, in 2007, when he penned a very unfavourable opinion on it. The Fat Rum Pirate wrote a small piece on the Bacardi Black in 2014, as did I back in 2010. It’s from reading and dating such reviews that some information can be gleaned, but even here, there are limits…which of course is why the Rumaniacs exists to begin with.

Bacardi Superior “Premium Black” (Puerto Rico)(1970s/1980s)

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Jun 142023

Rumaniacs Review #153 | 1005

In this series of Rumaniacs reviews (R-149 to R-154) we’re looking at a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.

Although some online references to the rum suggest a 1990s dating, the “Premium Black” is older, introduced much earlier: it was already a fixture by the mid 1980s. The diagonal red label design was discontinued in 1980, but let’s be conservative and give it something of a window around that date.

The Black — or more precisely, the ‘dark rum’ style it represented — seems to have gone through a number of changes over the years as its makers appeared not to know what to do with it (except maybe find a dark rum mixer for people to play with): it was variously called Ron Superior Premium Black, simply “Black”, Carta Negra, Superior Dark, issued at anywhere between 37% to 40%, and in all cases the dark colour was advertised as being imparted by heavily charred barrels, and, more recently, by caramel colouring.

Nowhere is the age mentioned, which seems to be a thing with Bacardi until a few years ago – perhaps because they blended like crazy, NAS was fine and they never felt it to be necessary until they twigged onto to the potential value of a real age statement when the 8 YO became a big seller. In the absence of anything better I’ll suggest that it’s a youngish blend of rums under five years old, but more than that I wouldn’t venture.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Very nice. Say what you will about The Bat (and a lot has been), their low end rums are consistently of better than average quality for their (heavily and illegally subsidised) prices. The nose is quite good, here: Danish cookies, caramel, toffee, honey, all the hits, plus vanilla and coconut shavings. Citrus, coffee, well polished leather…nice, if not new.

Palate – Sweet, smooth and war. Again, little that we have not already tried. Caramel, toffee, salt butter, vanilla ice cream, a squirt of lemon juice. Traces of flowers and honey trail behind all this.

Finish – Short, warm, aromatic. Pipe tobacco, florals, toffee and vanilla

Thoughts – Overall it’s nice and better than the four we’ve reviewed thus far. So what? It’s being damned with faint praise, is all. After it edges towards a more intriguing profile and the tantalising sense of something new, it retreats: one is therefore left with a sense of frustrated disappointment, at a rum which had potential and then returned to the safety of what was known. Too bad.

(78/100) ⭐⭐⭐

Bacardi Gold Reserve (Puerto Rico)(1970s/1980s)

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Jun 092023

Rumaniacs Review #151 | 1003

This series of Rumaniacs reviews (R-149 to R-154) is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.

Bacardi’s Gold rum (in all its iterations) is one of the oldest continuously made rums in existence, dating back to the 1890s or before – in fact it may have been one of the original rums made by Facundo Bacadi in the 1860s. By 1892 it was so well regarded that Spain’s King Alfonse XIII allowed the use of the royal coat of arms by Bacardi as a tribute to it — and it’s adorned Bacardi labels ever since, even if the name of the rum has seen some evolution.

The age is indeterminate – I’ll suggest 1-2 years, which is consistent with today’s Golds. A mixing agent, not anything even remotely premium. It’s meant for cocktails and is a column still blend.

A coarse dating of production starts at 1959-2000 based on the logo design; the use of both metric and imperial units narrows this down to the late 1970s or early 1980s (the USA made metric mandatory for spirits labels in the mid 1970s, and there was an extended period when both units were used). An Anejo version of the Reserve was released in 1981, which of course means this one existed already by that time.

Strength – 40%

Colour – Gold

Label Notes – Puerto Rican Rum

Nose – Honey, caramel, toffee, light citrus, the vaguest sense of saline. All the usual suspects are in the lineup, feeling washed up and past their prime. Light and easy, the rum actually smells weaker than its advertised strength: thin, watery and alcoholic.

Palate – Dry, warm, slightly spicy, lacks the courage to bite you. Most of what little was in the nose repeats here in a more watery form. Honey, nougat, toffee, vanilla, coconut shavings. Some leather and smoke, maybe, it’s gone too fast to tell.

Finish – Here now, gone a second later. Dry, a bit woody, hardly any taste at all.

Thoughts – This rum is about as expected. Light, sweetish Caribbean Spanish-style rum of little distinction, and could be the entry level low-aged candidate starter kit from just about anywhere in latin or South America (except maybe Brazil, Guyana or Suriname). Sorry, but it’s quite anonymous and forgettable – even today’s edition has somewhat more character. Nothing to report here, then.

(72/100)

Bacardi Superior “Silver Label” White Rum (Puerto Rico)(Early 1970s)

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Jun 052023

Rumaniacs Review #149 | 1001

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or two, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades, and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.

This Bacardi Superior noted as being “Silver Label” is the doddering uncle of the set. The label refers to an 80 proof 1/10 pint white rum, which suggests the pre-1980 dating after which ABV and a metric system common (in the USA) – the rum of that title continued to be made until the 1980s after which it just became Ron Bacardi Superior. Puerto Rico is where the facilities of the company are headquartered, of course, so there’s little to be gathered here. It’s entirely possible that it goes back even to the 1960s – something about the label just suggests that dating and I’ve seen a similar one from 1963 – but for now let’s stick with a more conservative estimate.

It’s not a stretch to infer some fairly basic facts about the Silver Label Superior: it’s probably (but very likely) lightly aged, say a year or two; column still; and filtered. Beyond that we’re guessing. Still, even from those minimal data points, a pretty decent rum was constructed so let’s go and find out what it samples like.

Strength – 40%

Colour – White

Label Notes – “Silver Label”, Made in Puerto Rico

Nose – Weak and thin, mostly just alcohol fumes, sweet light and reeking faintly of bananas, Some slight saltiness, acetones, bitter black tea and a few ripe cherries. There’s a clean sort of lightness to it, like laundry powder.

Palate – Interesting: briny and with olives right at the start; also some very delicate and yet distinct aromas of flowers. Some fanta, 7-up and tart yoghurt, the vague sourness of gooseberries and unripe soursop, papaya and green mangoes.

Finish – Again, interesting, i that it lasts a fair bit. Nothing new really – some light fruits, pears and watermelons, a dusting of acetones and brine. Overall, it’s thin gruel and slim pickings.

Thoughts – Although most of these early Bacardi’s (especially the blancas) don’t usually do much for me, I have to admit being surprised with the overall worth of this older one. There are some characterful notes which if left untamed could be unpleasant: here the easy sweetness carries it past any serious problems and it comes out as quite a decent rum in its own right. Original and groundbreaking it’s not, and certainly not a standout – but it is nice.

(76/100)

Bacardi Gran Reserva “Diez” 10 YO Rum – Review

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Mar 132023

The Bacardi “Diez” – or, to give the rum its full title, the Bacardi Gran Reserva ”Diez” 10 Year Old Extra Rare Gold Rum – is the top of the trio of the company’s mid-level “kind-of” premium range. Below it are the old workhorses of the añejo, gold, blanco, black, superior and so on; in its playpen also reside the Cuatro and Ocho (and maybe the Reserva Limitada); and above it are the more exclusively minted bottles of the Facundo line – the Paraiso, Neo, Eximo and Exquisito (I am deliberately excluding the relatively new single barrel editions and the Single Cane series as they don’t neatly fall into consistent ranges).

Because of its reasonable (and subsidised) cost, and its decent profile, the Diez was a serious contender for the Key Rums tag which finally went to the Ocho; it didn’t only lose out because of availability, but because overall, I felt it just didn’t come to the table with everything a tropically aged ten year old should. Let’s go straight in and step it through its paces and I’ll try to explain.

The nose starts out reasonably warm, with baking spices (cinnamon, nutmeg), smoke, polished leather, some tannic bite and licorice blending nice. Some caramel ice cream, banana, coconut shavings, white chocolate a nice mix of tannic, bitter and sweet held together with the muskier (but faint) notes of toffee and brown sugar. It’s workmanlike, but nothing to excite. It’s like a better añejo, really, with some of the edges sanded off and better complexity (which would be the least of what we could expect).

Tastewise, nothing new, nothing exciting, nothing special. Just more of the same old thing, although admittedly quite well done. Vanilla and caramel and molasses lead the charge, with breakfast and baking spices hastening to bolster the centre. Leather, smoke and some light crisp fruits gallop around the flanks and are moving too quickly – here one minute gone the next – for any kind of serious engagement…they exist to be noticed but not to grapple with. Raisins, plums, some faint apples define the back end and a short and warm finish, and that’s what a ten year old under fifty bucks will get you.

The tech stats weren’t provided earlier in this review because I honestly didn’t think it was necessary: it’s well known that Bacardi’s rums are column still, short fermentation, light rums, whose taste profile comes primarily from expert barrel selection and blend management by the company’s legendary maestros roneros.The rum is a blend of rums aged a minimum of ten years, is 40% and really, were we expecting more? It’s main selling point may just be that price.

Let’s try to sum up. What we have here is a completely fine Bacardi rum, competently made, nicely aged, a decent Latin-style hooch, light, easy drinking, with some taste chops to write home about – even the slightly added dosage doesn’t detract from that, though I think it’s unnecessary, really. Any surprise would be if it wasn’t all those things, and it is indeed a ways above the made-for-the-mixing-proletariat Superior and Gold and Anejo that sell by the tanker load and keep Bacardi’s sales numbers flying high. On top of that, the Diez is demonstrably better than the 4YO “Cuatro”, addressing many of that young premium’s weaknesses: it is more complex, has more going on and seems more suited for the sipper’s glass.

What it doesn’t do is eclipse the solidity of the 8YO “Ocho” which also ticks many of the same boxes; moreover, the Diez seems content to go down the familiar path of “same but incrementally better,” and is hardly a serious upgrade from any of its junior brethren. The makers seem to have had no inclination to find new worlds to explore or new profiles to demonstrate, that would show some innovation, a willingness to go off the reservation, if only a little. I find that disappointing. There are enough standard-strength, standard-profiled, standard-priced rums in Bacardi’s stable, and in anyone’s corner shop. If you’re one of the biggest kids on the block, with over a century of experience behind you, you can surely do better than repeat the same old shtick with a new number.

(#980)(80/100) ⭐⭐⭐

Other notes

There are few other reviews for balance out there (even reddit is sparse on the ground here), but no shortage of votes and evaluations. The Rum Howler gave it 90.5 points in 2019; Vinepair’s staff rated it 91 points; two Tastings.com reviewers apparently scored it 94 points apiece in 2022 but since no names are provided and we have no idea who they are, I can’t comment further except to suggest they might do well to broaden their horizons; ¾ of the ratings on RumRatings were 7 out of 10 or better; 77 voters on Flaviar rated it an average of 8.2; and 42 users of Rum-X rated it an average of 70/100 (ouch). Paul Senft, writing for GotRum magazine in August 2019 (the only other full length review I could find), gave it a cautious endorsement while commenting he expected more, and would stick with the Ocho “for a more versatile experience.”
It is recommended that you read the reviews of the Cuatro and Ocho for some background thoughts on this trio of Bacardi’s rums.
The “nutrition” label on the website says it has 0.5 grams of sugar per serving of 1.5 ozs, which works out to about 11.3 g/L
Rum tasted here was the 2009 edition.

Key Rums of the World – Bacardi Reserva “Ocho” 8 YO Rum (Puerto Rico / Global)

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Feb 012023

Bacardi hardly needs an introduction. It’s a company of ancient vintage (in rum years), one of the first and remaining big guns of the entire sector, with a storied past from the 19th century, involving the rise of an immigrant family, ruthless business practises, revolution, heartbreak, loss, global expansion and emergence at the other end as one of the great spirits conglomerates in the world. In so doing it has carved a reputation for itself so enormous that one hardly needs to say rum after its name, it is so synonymous and clearly identified with that one single drink.

And yet Bacardi as a whole has a curiously ambivalent relationship with the rum population of today, and the reputation it sports is not without its downside. Their rum is not seen as a stopping point but a start, something to leap beyond, quickly, as soon as one’s wallet can reasonably afford the extra increments that would allow one to buy a true “premium” (by whatever standard people use to define one). For this, to some extent, I blame Bacardi’s modus operandi of relentlessly pushing high-volume, low-quality mass-selling low-priced everyman rums like the Blanca, Gold or even the Superior, into every market possible without regard for improving them much or seeking to colonise a more elevated ethos of quality or premiumisation.

Even if they sell like crazy the flip side is that such ubiquitous cheap rums dilute brand appreciation and make more upscale offerings seem equally lacklustre. These days, rum writers barely acknowledge or review them any longer. And, as many of today’s expanding indies have found, while you certainly need low-priced blue-collar young rums to sell and make cash flow, you also really premium aged rums to seriously develop the brand ito a true quality seller with consumer recognition and appreciation – something Bacardi has singularly failed to do in spite of efforts like the Facundo line, the occasional ultra-expensive halo releases, or the Single Cane brand ¹.

Whatever our opinion of the Bat, however, we must always consider the groundwork laid by its famed blends from decades past — because among all the dross, we can indeed find the occasional surprise lying like a forgotten gem in the mud and dreck of carelessly made cheap supermarket hooch we see every day. And one of these is the rebranded Bacardi 8 year old, now called the “Reserva Ocho Rare Gold Rum.” To my mind it is among the best of the not-quite-upscale rums Bacardi makes, and Bacardi seems to have recognized it also, because they recently established (2021) the Ocho as an anchor of Bacardi’s Premium rums which began releasing variations with different finishes to buff and bolster the line.

The Bacardi Ocho / 8 in all its various guises remains quite affordable, has a solid age statement, has several components of the blend which are older than the youngest 8YO, and even if it’s issued at a lacklustre 40% (when will they move beyond that ridiculous self imposed standard, honestly? Is even 43% or 45% for major broad based releases too much to ask for?) it does have more in its trousers than is generally acknowledged.

The nose, for example, shows that quality, if perhaps too subtly for some. Even at that milquetoast strength, one can detect cinnamon, woodiness, leather, licorice, vanilla, and citrus. It’s reasonably complex for 40% – the sly and subtle fruity notes which dance and play and disappear just as soon as one comes to grips with them are a case in point – but after the off-kilter memory of the Exclusiva, it remains a somewhat less memorable dram. It is, however, clearly and professionally made, a good step above the Gold, or the Cuatro.

The palate is a harder nut to crack. There are definitely tasting notes to be had for the diligent: it is relatively soft, warm, a touch spicy. There are notes of masala, cumin and cinnamon, standing cheek by jowl with vanilla, a squeeze of lemon zest, mauby bark, strong tea, and a hint of sweetness developing at just the right time. So you’re getting bitter and sweet, and a nice lick of the tannins from the barrel, offset to some extent by softer, more fruity notes. I just wish there were more, and the low strength makes the short and light finish a rather pallid affair – it’s aromatic, woody, tannic, tobacco-infused, with some sweet to balance things off…there’s just not enough of it, I think.

For reasons surpassing my understanding, the whole rum gives this impression of trying hard to be less when it’s actually more, a perception that dogs the brand nowadays. Most reviewers don’t know what to do about the company’s wares, really, and in fact many new writers and commentators walk straight past the company and jump straight into favoured indie bottlers and expensive new craft rums (I envy them this ability, sometimes) without often stopping to wonder at the strange longevity and quality of what, at first sight, doesn’t seem to be much. It’s gotten to the point where any crowd pleasing column-still rum made by a massive conglomerate is not usually seen as a member of the Key Rums pantheon.

Yet I believe that there are reasons why a rum like this can not only be called key, but serious. It does, of course, tick all the boxes. It is affordable, whatever one might say about the source of that low cost. It is available, a point to which my personal travels can attest – I’ve found the rum from the small speakeasies of Alaska and the Yukon to the bars of Central Asia, for illicit sale in the Middle East and just about everywhere in between. The Bacardi Gold is even more easily gotten (and even cheaper) but when it comes to some decent sipping quality of rum, it’s either the 8 or the 10 and for my money, given its decades-long availability everywhere I looked (or didn’t), the 8 gets it because the ten just doesn’t cut the mustard for me in the same way.

Bacardi’s rums as they have been for ages, don’t rely overmuch on flavours developed by fermentation or prioritise the distillation apparatus the way new kids on the block do; their expertise is in wood management, careful barrel usage and selection, and then the subsequent blending. They are based on the skill of maestros roneros with oodles of experience and decades of background in the craft. What comes out the other end can’t be denied, and when I consider the oft-unacknowledged chops of the Ocho as one of the premiere Spanish heritage style rums of the world, it is clear that it isn’t just a key rum for me, but a benchmark against which I rate many others of the style. And that’s no mean achievement for a brand often dismissed as yesterday’s leftovers. As I’ve tried to make clear here, it really shouldn’t be,

(#969)(82/100) ⭐⭐⭐½

Other Notes

2024 Video Recap available here.
The blend is tweaked slightly but remeins quite consistent. Of the five different labels shown in the picture, only the green rye-finish edition is substantially and noticeably different.
Although made in Puerto Rico, I argue it is less a local Key Rum emblematic of the island, than a global one.

Bacardi Añejo “Cuatro” 4 Year Old Rum – Review

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Sep 082022

The Bacardi Añejo “Cuatro” hews to all the markers of the long-running Gold and Añejo variations upon which its distillery’s fame rests. It represents Bacardi in fine style, and those who pay the twenty five dollars or less it costs will find their comfort zone is well tended. Because, while it is a blend of mostly four year old rums (with some five and six year old rums mixed in), column still origin and filtered after ageing, the fact is that it represents the standards set by rums of yesteryear while positioning itself as an entry level almost-premium of today. Yeah…but no. There is not enough that’s original here.

Which is not to say it’s not pleasing by itself, within its limits, just that it has to be approached with some care, as it’s light to begin with, so the entire profile bends towards the subtle, not the club in the face. The nose, for example, is warm and gentle as befits a 40% light Cuban-style rum. It faithfully hits all the notes that made Bacardi famous – light caramel, cloves and brown sugar, some sharper tannins, tbacco and leather, interspersed with softer hints of banana, vanilla, green grapes, and perhaps some lemon and camomile tea thrown in. Easy sniffing, gentle nosing, very pleasant, no aggro, no worries.

The same profile attends to the palate, which begins with some spiciness, but of course settles down fast. It’s a bit rough around the edges – the dry and sharper woody tannic notes don’t mesh well with the leather, aromatic tobacco and unsweetened caramel – but overall the additional vanilla, citrus and banana tastes help it come together. Some notes of black tea and condensed milk, a slight creaminess and then it’s on to a short, breathy finish that drifts languorously by, exhaling some sweet coffee and chocolate, a touch of molasses and freshly sawn lumber, and then it’s over.

To some extent the tasting notes as described say something about the pit of indifference into which the rum has fallen since its introduction. The issue is not that it’s good (or not), just that it’s not entirely clear what the points of it is. The gold or añejo of years past filled its duty admirably without going for an age statement, so why release the Cuatro at all? Because it could eke out a few extra dollars?

Summing up: the rum is okay, but in trying to be all things to all drinkers, falls into the trap of being neither great mixer not recommended sipper, being unsuited to fully satisfy either. For example, the filtration it undergoes removes the bite of youth and something of the biff-pow that a good mixing rum makes, and if that’s what it is, why not spend even less and go for the blanco or other even cheaper options? And at the other end, the age is too young to enthuse the connoisseur looking for a sipping rum – for such people, rightly or wrongly, sipping territory starts with rums older than five years, even ten…not four.

Had Bacardi boosted the rum a few more proof points, aged it a bit more, then they might actually have had something new, even innovative — but rather than show a little courage and diversify into the bottom rung of premiums, Bacardi have copped out and played it safe. Since the Cuatro is not completely anonymous and does display some character, I suppose taken on its own terms it sort of kind of works — so long as you know and accept what those terms are. I don’t, and couldn’t be bothered to find out, so it doesn’t work for me.

(#935)(76/100) ⭐⭐⭐

Opinion

These days, Bacardi rums just can’t cop a break. Ignored by most serious rum folk, relegated to consideration as a supermarket shelf filler without distinction, they are deemed bottom feeders that have corrupted the innocent palates of whole generations of broke and brainless college students and made them switch to whisky. Bacard’s very ubiquity and massive sales disguise their “good ‘nuff” quality, and have been behind its inability to be taken seriously in the modern age. From once being seen as the pinnacle of rumdom in the 1950s and ‘60s, the spiritous peak to which all wannabe rum distilleries aspired, the rums of the company have fallen to “commodity” status, while a decade’s worth of young and nimble indies and micro upstarts have taken aim at it and started to chip away at the edifice. And you’d better believe that just about nobody even bothers to rate (let alone review) their rums without an occasional scoff and guffaw. That’s what selling more cheap rums than just about anyone else on the planet gets you.

Which is not to say that Bacardi is in any danger of losing the coveted space on or near the top of the sales heap. The shyly accepted subsidies (“oh no, we really can’t, really….oh well, but if you insist…”) that are funnelled to them in the land of purportedly meritocratic capitalism via enormous tax breaks and the despised Cover-Over Tax, ensure that when a Bacardi rum goes up against any other of equivalent stats, the Bat will be orders of magnitude cheaper, even if it is of no more than equal or lesser value.

Bacardi rums have just about always been light column still blends (with some pot still juice of unknown amount in the mix). The company has never really gone the full-proof limited-release route (the 151 doesn’t really count and is in any case discontinued), and while they dabbled their toes into the water of the indie bottling scene, it made no sense for them to do it if they couldn’t do it at scale – which they won’t, for the same reasons DDL more or less gave up on the Rares…the margins were too slim for volumes that were too small. Even the hyped special editions like the Paraiso didn’t break any seriously new ground – sure they were good blends, but to my mind there was nothing that wasn’t available elsewhere for less, and that 40% and the NAS? Today’s customers will not blow the money those cost on a product like that – they’re going after the boutique market, an area that I maintain Bacardi has never managed to successfully break into.

Except, in a way, they did try, with the trio of aged expressions of which the Cuatro is the youngest. To my mind, even with my rather dismissive tasting notes, these three rums – the Cuatro, the Ocho and the Diez – are among the better budget-minded rums the company makes. They lack the anonymity of the superior, the blanco, the gold or the dark (or variants thereof). They’re priced reasonably to move, and they have that veneer of true ageing about them. Given the lack of any ultra-aged high-proofed rums out there made by their company, these might be the best we can expect from Bacardi for a while.

Don Q Gran Añejo Puerto Rican Rum – Review

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Feb 242019

It’s a peculiarity of the sheer volume of rums that cross my desk, my glass and my glottis, that I get to taste rums some people would give their left butt cheek for, while at the same time juice that is enormously well known, talked about, popular and been tried by many….gets missed.

One of these is the Don Q series of rums out of Puerto Rico made by the Serrallés family who, like Old Facundo, hailed from Catalonia and came to Puerto Rico in around 1820. In the 1830s they established a sugar plantation on the outskirts of Ponce in South-Central Puerto Rico and in a short time became very successful, exporting sugar to the US, France and the UK; in 1865 they started to manufacture rum on a pot still brought over from France (see “other notes” below), though the various brands they produced were short lived and not really big sellers. In response to that, in 1932 they launched the Don Q brand as a way of breaking into the more premium sector, as well as expanding local market share, followed by new distillation apparatus installed in 1935 (one imagines the pot still was marginalized after this, if not discontinued entirely). The rums of the line proved to be enormously popular, overtaking Bacardi which was seen as a foreign brand and not as refined.

These days it is considered the best selling rum in its home turf, exported all over the world, and the recipe remains consistent with the original developed so long ago. In the current environment where unadulterated rums get a lot of praise, it also grabs brownie points for having none itself.

Technical details: distilled on a column still, 40% ABV, gold colour, no additives. According to their website, the Gran Añejo “contains rums aged between 9 and 12 years, and solera rums aged up to 50 years” which means that by accepted parlance it’s a blend, 9 years old.

Given it’s a column still low proof, I would expect it to be a light sort of experience to smell, and indeed it was – so much so that it took real effort to disassemble. The nose was almighty peculiar to start, redolent of charcoal, burnt wood, ashes, an overdone ox turning on a spit (seriously). I don’t know if that was intentional, just that it took me somewhat off balance; still, it developed nicely – gradually aromas of rotting bananas, overripe fleshy fruit, and even a little brine, combined with a delicate hint of orange peel.

The palate was pleasant and easy to sip, quite solid for the living room strength. Here notes of caramel, vanilla, lemon peel, apples, molasses and treacle abounded, nicely balanced. It was velvety, but also dry, vaguely sweet with some brine and well-polished leather. What it lacked was force and emphasis, though that was to be expected, and the finish sort of limped along past the tape, providing closing notes of vanilla, nutmeg and pineapple, all very soft and light, nothing for the rum junkie to write home about, really. It’s soft and easy-going, overall.

For my money this is something of a low-rent Havana Club. Given that the main markets for Don Q are the US, Mexico and Spain (it’s exported to many more, of course), it stands to reason that over-aggressive high-ester profile and a Brobdingnagian strength are not on the cards — that’s not the Catalan style of rum-making brought over to the new world, or preferred in those markets: That may guarantee it solid sales and great word of mouth where it sells, but I’m not sure it guarantees it future sales in places where there is already a surfeit of such rums, or where something with more character is the norm.

The Don Q, for all its understated quality and its audience in other parts of the world, demonstrates why I moved away from Spanish/Latin American column still rums. They lack oomph and emphasis. They’re too easy, and too light (for me), require little effort and are no challenge to come to grips with. It may have taken years to come around to trying it, but now, having done so, I can’t honestly say that an amazing undiscovered gem has been missed out on.

(#601)(81/100)

Other notes

According to the company website, the still brought over from France in 1865 was a pot still, though this is odd given France’s love affair with the columns back then; but Tristan Stephenson’s 2018 book “The Curious Bartender’s Rum Revolution” mentions it as being a 5-tray columnar still. If I ever track the discrepancy down, I’ll amend this section of the post.

Bacardi Facundo Paraiso XA

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Apr 122017

Rumaniacs Review #033 | 0433

The Facundo rum series from Bacardi which was launched in 2013, is an attempt by the company to insert itself into the premium market with a series of aged blended rums. Strictly speaking, it’s not a true Rumaniac vintage (the idea is to write about old stuff that isn’t actually in production any longer), but every now and then a more current expression slips through the cracks without having gone through the process of being recalled only by the elderly, filtered through their fond recollections of where they had been when they first tried it. You know how it is – when you can’t get the vile crap you had in your younger years any longer, it grows in the memory, somehow getting better each time.

The Paraiso is the top end of the four expressions released under the brand (Neo, Eximo and Exquisito are the others) containing various rums aged up to 23 years, finished in old cognac barrels and is priced to match, though one wonders how much of that is the bottle and enclosure rather than the rum itself. And of course there’s all the old marketing blather about jealously guarded, never-before-seen, private stocks and family casks meant only for visiting royalty, not the ignoble peasantry.

Colour – red-amber

Strength – 40%

Nose – Briny, soft and mildly fruity, with almonds and vanilla. Some toblerone and a whiff of tobacco. Herbal, grassy notes, and oak, and exactly two grapes. Sweet and light and too damned faint. Not sure what’s stopping them from boosting it to maybe 45%.

Palate – It may be a blend of old rums, but I think it hews too closely to the formula represented in its downmarket mega-selling cousins. The thing is too light and too weak in both mouthfeel and taste – there’s no assertiveness here. Caramel (weak). Pears and another two grapes (weak). Alcohol (weak). Vanilla (some). Almonds, oak, breakfast spices (almost nonexistent). Sugar (too much – I read it has 15-20 g/L when doing my research after the tasting, so now I know why). Plus, all these flavours blend into each other so it’s just a smooth butter-caramel-vanilla ice cream melange at best. Did I mention I thought it was too sweet?

Finish – Short, kind of expected at 40%. One last grape. Halwa and Turkish delight (seriously). That is not entirely a recommendation.

Thoughts – Unless you’re a fan of light, easy sipping rums from Cuba (or in that style), and are prepared to drop north of £200, I’d suggest passing on it. It’s not, as the website suggests, “possibly the finest rum ever sipped,” not even close. Still, the presentation is excellent, and for its strength it has a few pleasant notes — but pleasant is not what we want in something bugled to be this old and this expensive: we want a challenge, a blast from the past, something majestic. This isn’t it, and frankly, it just annoys me. There’s more and better out there at a lesser price from the same island.

(75/100)

Other Rumaniacs were quite irritated with the rum as well, and their reviews can be found here on the Rumaniacs website.

Ron Bacardi Añejo 6 Year Old (Puerto Rico, 1980s)

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Dec 272016

Rumaniacs Review 027 | 0427

Bacardi has had so many iterations of their rums over the decades, made in Mexico, Puerto Rico or Bermuda (or wherever else they squirrel away production these days), that it’s impossible to state with precision what the genuine article actually is any longer. This version clearly states on the label it was a Puerto Rican rum, six years old, imported into Italy, and I’ve been informed its was made and acquired in the 1980s. Perhaps it was a forerunner, an experiment, to see whether aged rum sales held promise, and afterwards morphed into the current 8 year old (which isn’t half bad)

Colour – Gold

Strength – 40%

Nose – Dry, almost dusty, very light, grassy and gradually fruity, something vaguely reminiscent of the Alfred Lamb Special Reserve 1949. The fruits are less sweet and more tart – guavas, Thai mangoes yellowed but not soft, unripe pears, with a nearly imperceptible background of flowers and nail polish.

Palate – Light and fresh, yes, perhaps too much so – there’s almost nothing to report, everything has been diluted and dulled down and dampened to the point of nonexistence. It’s got alcohol, so there’s that, I suppose. Oak, too much, because there’s too little to balance off against it. Adding water would do no good except to drown it and make what few flavours there were expire without a murmur. Even after half an hour, it evinced little more than the profile of sugar cane juice (without any syrupiness) in which someone mixed some caramel, grapes, vanilla and a lily or two…maybe that was for the funeral, which of course would be in an oak casket.

Finish – Gone so fast it would make The Flash weep with envy. Again, too faint and vague to appeal – oak dominant, held somewhat in check with clean final scents of half a vanilla stick , a half-hearted squeeze of citrus, one grape and a flower petal.

Thoughts – Perhaps it’s wrong to bring a modern sensibility to a rum made for drinkers from thirty years ago, where Scotch was The Man, vodka was ascendant, cocktails were king and the term “sipping rum” was considered an oxymoron. Whatever. It showcases all the current strengths and weaknesses of the brand – column still light rum for easy drinking and mixing, probably at an easy price. The best thing I can say about it is that it’s clean and clear, and better than some modern (and more upscale) Bacardi products.

(77/100)

NB – other Rumaniacs’ reviews of this rum (if any) can be found here.

Bacardi Reserva Limitada (Founder’s Blend) Rum – Review

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Nov 062014

Don’t bash the bat until you’ve given this rum a fair shot. Because it’s damned good.

Many – myself among them – believe that one of Bacardi’s more unappreciated rums is the 8-year-old, and I’d argue the Reserva Limitada joins the club…and even dials it up a few notches.

The company may sell more rum than anyone else, has enormous (and heavily criticized) tax breaks and subsidies to keep its costs down, is a global juggernaut of the entry-level rums, but at the upper end of the scale has a real bad rep with rum lovers who just disdain it. So if Bacardi wanted to break into the rarefied realms of stratospherically-priced premium rums lovingly issued by craft bottlers, they did well with this one. And yet, many who taste this rum will express their “surprise,” and how “unexpected” it is. But it shouldn’t be: one can’t be in the rum making business for over a hundred years and not pick up something, right. The real mystery is what took so damned long, and why they can’t do better, more often.

Still, let’s just move away from any preconceptions we might have regarding the brand, and simply address what I tasted that day: a dark amber rum in a standard bottle (I didn’t see a box, but a quick search confirms it comes with one) bottled at — what is now, for me — a mild 40%. (Interestingly enough, while I meant it when I said dark amber, some photographs online suggest a lighter colour, almost honey-like). The nose demonstrated a solid, creamy nose of coconut, some fruit, burnt sugar, even nougat… and a touch of mischief thrown in via a flirt of lemon peel. Some clove and cinnamon danced around there after opening up. It was well done: there was nothing truly exciting or freakishly adventurous about it — it probably wouldn’t be a Bacardi if it exhibited such traits — just above-average quality.

Same for the taste. Soft, smooth, sweet, it was a baby’s drowsy kiss to your palate. It was a really good melange of coconut shavings, banana, almonds, caramel, raisins, honey, some allspice and cinnamon; even some freshly baked bread. Barely any smoke and leather or tannins from the ageing. I’m hoping that they didn’t cram sugar into the thing to smoothen it out – that would be a real shame (yet I can’t rid myself of the thought). The mouthfeel at 40% held to that unwarlike temper to which I had become accustomed in my recent enjoyable battles with full-proofs – gentle and easygoing, almost creamy, with merely a nip of the alcohol bite, far from unpleasant. As for the fade, pretty decent for a milquetoast offering – soft and lasting, with all those rich scents taking their bow before departing.

Bacardi does this so very well: they don’t seek the edge of the envelope, they don’t shoot for the stars, they don’t go off the reservation. They simply, day in and day out, make rums that are a slight cut above the ordinary for their age, type and price point. Okay, the cost for this rum is pushing it for the masses that drink and move the brand by the tankerload, yet it must be conceded that it’s being marketed as a premium rum, and so perhaps a different audience is being sought.

This rum apparently hailed from stocks which were reserved for the founder’s family, and were released rarely – commercial production began in 2003, and one supposedly had to go to Puerto Rico to get any, up until 2010 when it began to be released more widely. Varying online sources mention that the age of the blends comprising the rum is 12-18 years and averaged 16 years (one noted that this average is now 12 years, another said 15) and aged in lightly charred American oak. The 2010 press release noted 10-16 years. I found it enormously irritating that the Bacardi website itself didn’t mention a damned thing about it. What does it say about a marketing strategy in today’s world, that you get the most information from re-sellers, online shops and hobby sites, rather than from the actual manufacturers?

In the end, whatever the background material (or lack of it) says, I think Bacardi’s Reserva Limitada is neither a cult object, nor a brave miss nor even a “flawed masterpiece”. It is, simply, a solidly excellent rum, well made, carefully put together, showing real care and attention — I enjoyed it a lot. And if it is, at 40%, a little to weak for my own personal taste these days, it sure won’t let down legions of its drinkers, who might just be encouraged by this review to pony up the coin which the bottle will cost them – or at least for the cost of a shot in a bar somewhere. In that case, I honestly don’t think they’ll be disappointed.

(#187 / 87/100)

Other notes

Bacardi’s strategy mystifies me. The rum is a blend limited to 8,000 bottles per year, which many boutique makers would be proud to issue: and as noted, it’s a very good rum, great for sipping. My question is, why blend it at all? Why not issue an age-specific or even a year-specific rum and ratchet up the advertising to tout its uniqueness? What’s with the anaemic 40% – this thing could easily be a shade stronger and deliver more punch. And then really earn its “premium” cachet.
Update, March 2017 – Interesting how things develop. I looked at this rum again in passing last week as I was comparing a number of others in Berlin. In just three years, it’s sunk in my estimation. Blind, I scored it 78 on this go-around, and it was largely because of my tastes gravitating towards pure pot still rums, and because of the 40%. It’s still a decent rum and beats out the Paraiso…but is left way behind, by all the amazing rums that have emerged since that time when I first tried it.

Bacardi Black Rum – Review

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Dec 032010

First posted December 3rd, 2010 on Liquorature

Bacardi Black is a deep, dark rich mixer’s drink just the right side of sweet enough, but lacks the cojones to be a decent sipper on its own merits.

The mainstays of Bacardi’s massive sales are, to my mind, the low-enders: those rums not good enough to stand on their own, but which have a bold taste, a decent body and – somewhat like Johnny Walker – sufficient overall quality to be a cut above the average. The normal Joe who walks into a liquor store isn’t after all, looking for a life-changing experience: he’s looking for a decent drink at a good price that won’t make him void his bowels, lose his sight and tie his alimentary canal up into a complex knot.

Such a rum is the Bacardi Black, which I will tell you right out, is not a sipping rum by any stretch of the imagination (unless you like low enders to sip and cause you pain) but will liven up any drink you make with it. It’s a cocktail base, pure and simple, and should be treated as such and I must be equally honest and tell you it’s one of the better ones out there at its price point (less than $30 for 750ml). I should also point out, however that the Black is no longer available as the Black since it has now been replaced as the Bacardi Select rum. Dunno what difference there is between the two.

You can almost always tell tipple for the masses: with a very few exceptions, almost no care is taken tartin’ ‘er up, and this is no exception. Tin foil cap. Cheap label with bare minimum of facts. A reekingly pungent nose that only reluctantly releases its claws and puffs a grudging fart of caramel into your face like a baby’s bum at the exact wrong time. A thin little toot, you understand…the Black is not a heavy dark rum. But to some extent you are compensated by a transformation of the initial caramel whiff into light cinnamon, some bonbons, and a weakly burnt-wood belch.

The body is, as I say, not for sipping. A tad on the thin side, tasting of oak and caramel, some vanilla and maybe nuts. But oddly, for a rum this dark, there is a lack of boldness and assertiveness, a lack of sweet, that’s somewhat at odds with its aggressive styling and bold dark looks: it’s as if Will Smith turned into a wuss, or something. And that finish: ugh. Lousy. Hobbesian, truth be told – nasty, brutish and short.

I know I’m making a case that this is just another piece of dreck. But it’s not, really – it’s just not meant to be had neat (and my apologies to all of you who have tried it that way and liked it – but you need to trade up). As a mixer in cocktails it’s actually really good….its weaknesses are compensated for by whatever we chose to add to it.

Bacardi’s 20 million cases of annual sales are more than just a question of a stable of brands or a favourable tariff regime with the US. They have simply, and for generations, made a damn fine series of rums. What they lack in uber-quality and premium labelling (they have nothing to even breathe upon the Appleton 30 or DDL’s aged offerings), they make up for in volume of decently distilled spirits that appeal widely because of both their overall quality (sold cheaply) and their ubiquity.

I’ve found Bacardis the world over and always affordable, almost always better than the local hooch. They’re good enough and affordable enough, which sheds a clear light on their marketing philosophy. By eschewing top-end and exclusive premium rums and concentrating on making a series of excellent mid- and low-tier products – like the Black and the Gold – Bacardi have essentially created what every manufacturer dreams of making just once and then selling a jillion. Simply put, with the Black and its like, Bacardi have made the Model T of rums.

(#054. 77/100) ⭐⭐⭐

Other Notes

The “Black” in the title refers to the colour, of course. I have read different accounts as to how that is achieved – one story says it’s because of heavily charred barrels and then filtered through more charcoal, another other says it’s liberal use of E150 caramel colouring, and third says a bit of both.
According to Rum Ratings and this reference, the rum name has now been discontinued, and the same rum is referred to as “Bacardi Select”. The exact year is unclear, since I picked up this bottle in 2010 but BilgeMunky had already noted the change in his review of the Select in 2007. Since the Select does not appear in Bacardi’s catalogue as of 2021 (when I checked again), I assume that it has been rebranded once more, this time as the “Cuatro.” Nothing else in the lineup qualifies, and the fact that the blends making up the rum are aged a minimum of four years suggest this – however, I accept that the Select might simply have been replaced altogether with a new blend that is not using charred barrels quite as much.

Bacardi 1873 Dark Rum – Review

3 Responses »

Nov 272010

First Posted 27 Nov 2010 on Liquorature

A pleasant mixer but not worth it as a sipper…like a date you want to kiss but really aren’t sure you want to bring home just yet.

I’m at a loss to say what Bacardi 1873 is, based on what I’m reading. Research is maddeningly inconclusive: is it a solera, as some bottles advertise themselves to be, or a standard blend of some kind? Some sources suggest that it’s an aged blend that has now been replaced by the eight year old. I hesitate to commit myself to any of these positions, because while I can tell my bottle is definitely not marked as a solera (that is usually clearly identified as such on the bottle, and the one I sampled makes no mention of it), I can’t ascertain anything else.

It would also appear that the few rum reviews out there are at odds on whether it is discontinued or not, and if so, replaced by what. Bacardi’s own (woefully inadequate) website is hardly a fount of information on the matter and thus far they have ignored my inquiries. On the other hand, Chip Dykstra of the Rum Howler Blog was as helpful as ever, and responded that while the 1873 started life as a Solera made in Puerto Rico, production was subsequently moved to Mexico and the specialized solera method was discontinued.

Faced with this dilemma, a reviewer does what he can: he directs an inquiry at the distiller, does as careful a tasting as he is able, and puts a picture of the bottle up to ensure that readers know precisely what they’re reading a review of. And this is what I’ve attempted to do.

Price wise, nothing to say. About $35. Bottle, not the rounded shape of the standard Bacardi’s like Black, Gold or White, but more squared off. Cap is a cheap crap tinfoil press-on. I won’t go so far as to say these initial indications denote low-end, but it does seem to be trending that way. On the other hand, I like the rich and deep amber-gold colour of the rum as the light strikes it (something I’ve attempted to show in the picture I took).

Working on the assumption that this is a blend, the trick is to see if a decent tasting can suggest, with a fair degree of assurance, whether it’s an old or young one running up the spine.

On those nose, there is a surprising lack of any kind of spirit burn on the initial sniff, just soft vanilla notes wrapped around a caramel and burnt sugar core. There is a hint of oaken tannins on the back end which suggest some level of ageing, but it’s impossible to say how much: the relatively simple nose doesn’t lend itself much to dissection. I need to mention, though, that after I left my glass to stand for a bit, a sly citrus hint came sliding out of the softer background of vanilla.

The palate confirmed the overall lack of complexity the nose had suggested. The body of the 1873 was lighter than I expected for something of this copper-brown/amber coloured hue; and slightly sweet without overpowering you with sugar, and a shade dry (not as much as the Bermudez, however). The rum is spicy, packing a light stinging burn on the tongue, yet perseverance elicits the taste of dried fruits as well, the non-sweet kind, like dates, perhaps; this last is very faint and is no more than a light impression. As for the finish, it’s short and sharp, and the medicinal fumes which thus far escaped you are back to claw their way up your throat and spoil what so far had been an unremarkable, but also not particularly bad, rum.

I’m really not impressed with the 1873 on its own – this one seems to be tailor made for a cocktail base of some kind, and indeed, as a mixer with the usual suspects, I really enjoyed it. I believe it to be a blend of rums aged no more than five years. As a sort of general product, it doesn’t try to be any one thing, but too many, and there we may have hit on the reason for its lack of success with me. The makers never got around to hanging their hat on any kind of flavour profile, while trying to please everyone: that marks it out as a low-ender, to my mind.

I sometimes wonder how much rum-lovers’ tastes the world over are formed from early exposure to the best selling rum in the world. When you think about it, drinkers who start with scotch appreciate the drier, not so sweet variations that hark back to whisky and cognac, while also liking the sweeter, more full-bodied stuff; but drinkers who began with Bacardi and never strayed from the true faith tend to like the former somewhat less, and concentrate their love on the latter. This private theory of mine is anecdotal at best, but who knows.

Be that as it may, Bacardi 1873 is a pleasant blend of no great sophistication, and sports its youthful physique and unpretentious nature like any teenager that ever lived but fails on the finish line. It’s main selling point might be that it’s a cut above the black and gold variations, and works exceedingly well as a mixer. For some, it might work as a low-end, none too stellar sipper (something like the El Dorado 5 yr or English Harbour 5 yr)…not for me, though.

(#049)(73.5/100) ⭐⭐½

Bacardi 151 Overproof Rum – Review

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Oct 012010

First published 01 October 2010 on Liquorature.

This deep-throated bellowing maniac of a rum does almost nothing well – but one thing so grandly it borders on Van Gogh-level insanity: it hits you in the face. A lot. Welcome to the lost week of your life.

Even in the world of lesser rums, there is such a thing as subtlety…a whiff of class, or style, be it ever so humble. Bacardi, with this 151 proof beefcake, sneered long and loudly and stated flat out that they wanted no truck with that kind of pansy nonsense. They stayed as far away from the notion of class as they could, and made a popskull that reminds you of nothing so much as the liquid equivalent of a Tarantino movie, or a permanently pissed off ex-spouse packing an Uzi in either hand. The rum acts like Bacardi decided to build some kind of high test which jet engines can run on and set altitude records. It’s as if they let some mad scientist out of their chemistry lab and he went ape while unsupervised.

Bacardi 151 is absolutely not a for the weak. If you’re merely average, then make your will, alert your relatives that the possible cost of long term health care will be theirs, and ensure the insurance is paid up. Kiss your significant other tenderly one last time. If you’re still single, well, you may be in luck, ‘cause after a shot or ten of this massive ethanol delivery system, you will think just about any girl and maybe even the neighbor’s dog is fair game. And I have to state up front: with a rum this powerful, clear health advisories are in order. Do not drink while smoking, or when camping out and stoking the fire. The 151 is as flammable as hell: giving vent to a loud fart or indulging your propensity to bloviate may leave you as a rapidly decomposing burnt amoebic mess on the floor.

Because Bacardi 151 is quite simply, nuts. It blows out your sniffing nose at 500 hp and 8000 rpm, and when you’ve recovered breath, rediscovered your voice and stopped crying like a little girl, it thunders down your throat with a tonsil-ripping 600 ft-lbs of torque. Zero to drunk arrives in 2.5 shots – yeah, go ahead, try it – and that figure is only marginally exaggerated. Generations of insects will expire on your exhale, and professional flamethrowers will avoid you like the plague. Other drunks at the bar will only vaguely remember seeing a flash of alcohol fumes as your sobriety disappears over the horizon in a cloud of vaporized rum.

In between the waves of spirit and ethanol burns waft tantalizing hints of something warm and caramel like. Hey, if you don’t mind some suffering and try a second sniff or a real taste, you can probably pick out the molasses and the burnt sugar, plus – and I’m reaching here – vanilla (I was comforting my throat with EH25 and weeping into my wife’s shoulder a the time so my memories are a little hazy). But these are like bunny rabbits in a cane field of jaguars and have about as much chance: the 151 swiftly, efficiently and mercilessly hunts them down, eviscerates them with sharp ethanol claws and has them for lunch. You only think you noticed such warm and comforting scents and tastes before reality invades your fantasy and you are ravaged yet again.

Bacardi’s makers took a rum aged a minimum of one year, snickered into their mustaches, and distilled it to a whopping 75.5%. At that strength, it’s kind of irrelevant what kind of barrels they age it in…they could age it in my son’s potty with a diaper floating in it, and the next morning both diaper and potty would be gone. That also makes it one of a select few overproofs in the world today: their own 151 Dark, or the Stroh 80, Sunset Very Strong, the SMWS Longpond 9 year old 81.3% or poorer bastard cousins like the Wray & Nephew White Overproof (a mild 63%) or the Stroh 54 (at which you can just see Bacardi laughing hysterically whenever they name it). The company can, of course, indulge itself in such cheerfully infantile pursuits – selling more rum than just about every nation on the planet allows it to pretty much create anything they feel like.

Making this one, they may not have attempted to create a superrum. But for my money, they sure as hell gave birth to a rum like few others. Which probably means that, as with other overporoofs like the Stroh 80, you’re more likely to run out of bar patrons than a bottle of this stuff – or cojones, or whatever other words the Puerto Ricans use for “courageously stupid.” It’s not quite my thing and I’m not masochistic enough to try 151 on a consistent basis, however grudging an affection I may have for it: but that this rum exists at all is reason enough to admire it.

(#037. Unscored)

Other Notes

The Bacardi 151 rum was discontinued in 2016 because health and safety issues (stupid people using it for stupid reasons) — this kept Bacardi in near constant litigation and finally they just got fed up and pulled the plug, though of course it remains available to be found on auctions and secondary markets to this day. Buzzfeed carried a humorous retrospective.
This rum started a train of thought that culminated in a deep dive into the History of the 151 rums that was posted in 2020 (I had a more detailed section on Bacardi than this review allows), and a place of sorts in the list of Strongest Rums in the World, as part of the 151s entry.

Opinion

[August 2021] Aside from being one of the strongest rums I had ever tried, and written about, the review here was and remains important (or at least, it marks a milestone of sorts) for one other reason: it was written almost entirely with a sense of humour lacking in the 36 reviews that preceded it. Those had the occasional funny sentence or witty phrase as part of the review, but in the main, they were pretty standard and sober little essays. Here, for the first time, I just let myself go from start to finish, and laughed my way through the whole thing, enjoying the writing process thoroughly. It was worth it for that alone, I think.

But the reactions of readers over the years has been uniformly positive, and demonstrated that one need not be a dry, serious, punctilious, pedantic writer all the time. One can simply enjoy the writing, the expression and the laughs (and isn’t that what rum is all about too?). And what that did was allow me, thereafter, the freedom to explore other modes of expression in writing reviews, whether serious, or lighthearted, using a first person narrative, a conversational tone, or even adding a biblical flavour. I may be in the minority on this one, but I think it made the overall body of work a lot richer and more enjoyable for average readers.

Bacardi 8 Year Old Rum – Review

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Sep 172010

Picture (c) RumCorner.dk

First posted 17 September 2010 on Liquorature

A tentative foray, a single spy, sent into the camp of the premium rums, perhaps to scout out the territory for further invasions to come (we can hope). Capture one and be surprised by its low price and overall quality. If Bacardi can make this one, I don’t know why they don’t come charging into the high-end market in force.

***

Maybe it’s just me, but I sometimes find stronger notes and more positive tastes at the middle and lower end of the price and snoot scale; more premium rated rums can get their cachet from age statements, distillery snobbery and the supposed excellence and uniqueness of their maturation process…but don’t consistently please (or awe) the drinker any more than a regular rum could (sometimes even less). A lesson that does not seem to have been lost on the subject of this review: the 8 year old Bacardi.

Observe this brand. It’s the best selling rum in the world. It smartly moved its operations to Puerto Rico and then to Mexico in the pre-WW2 years to take advantage of favourable tariff regimes with the US, and created a marketing campaign which made it the pre-eminent tropical drink of its time. A series of extremely capable family members (some of them in-laws) kept the voting shares and quality control up to scratch into the modern era. And yet, it is considered fashionable today to bash the brand for its commonality and staid middle-of-the-roadishness.

Part of that is its utility. The damned thing can be used for anything. You can cook with it, drink it, mix it, use it as a base, an ingredient or a mixer. It has no real character except its lack of one. It’s bland. It’s like the a ’40s jeep or ’50s Land Rover or ’70s Toyota. It’s the faceless English banker, the anonymous Japanese salaryman of rums. It is, succinctly put, often seen as boring. But my lord, does it ever sell. The gold, the black, the white…they can be found everywhere

The 8-year old is something else again. Bacardi blends for the most part, but they’ve taken the time to put together this tawny golden blend of rums aged eight to sixteen years old and aged in used white oak barrels that once held sherry. This might account for a softer and more candied nose than one might expect from what could be seen as just another young rum. It’s a tad sharp, yet not so medicinal as others I’ve had. I’ve always meant to try it for that alone.

Tasting is a surprising delight: the slight sting to the nose disappears entirely, and a body of some substance makes sipping this without ice a definite must-try. It’s not as sweet as other rums, and the arrival on the throat is more like a dry, rich brandy, or the Bruichladdich Renegade rums. It’s got a solid flavour profile, with traces of vanilla, nutmeg and light fruity undertones, perhaps peaches. More to the point, it has real body, not some kind of anorexic thinness reminiscent of its cheaper cousins further down the scale. And the finish is excellent, with a slow deep burn, not a sting: this rum is more like a decent whisky, I judge, with just enough sugar in it to keep me liking it. A lot. I’d sip it straight with no problems, on ice without doubt, and as a mixer in any situation.

Bacardi 8 does not try for superiority (although the packaging is quite decent for its price and age…I particularly liked the cork stopper). It really is a good mid ranger, and in its own way, defines what a good rum could be if it doesn’t hanker after any kind of pretentiousness. A superstar it’ll never be: as an all rounder, it may be one of those undiscovered steals that those who patronize the low-end rums feel is a find all their own, and they’d be right to think so. You wouldn’t be wasting your thirty-plus bucks if you dropped them on this quietly impressive product.

(#0053)(Unscored)

Other Notes

In 2017 the Bacardi 8 Year Old reviewed here was rebranded as the “Ocho” to line up with the “Quattro” and “Diez”. The blend supposedly remains the same.
In September 2024 a video review retrospective of the rum was posted

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