Velier Mount Gay 2007 14 YO Rum “Magnum No.1 – Elliot Erwitt” Series – Review

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Nov 072022
 

By now it’s almost like an annual event at the beginning of each new rum-release season: Velier makes an announcement about a co-bottling or a new rum, or a whole new series, and the rumiverse goes politely batsh*t for a while. To be honest, I kind of look forward to see what they come up with myself, because you really can’t fault their originality, or their style. And the rums themselves are usually interesting, with an occasional gem popping up here and there.

Now, most independents go with the standard big Caribbean distilleries, keep the labels consistent, and stay within just a few clearly pre-established “ranges.” Not Velier. They go off on their own tangent, every time. There was the clairins in 2014, HV in 2015, the pair of Indian ocean rums in 2017, the Hampden launch in 2018 (and all its various sub-series like Great House and Endemic Birds et al, since then), the Barbosa grogue and Villa Paradisetto in 2019, Japoniani in 2020, and — well, I could go on. Each has its own label design aesthetic, and tries to be original in some small way. For the 2022 season, then, the pride of place along with the Papa Rouyos and twenty Saint James expressions was surely the Magnum Series No.1 featuring Elliot Erwitt’s black and white photos on the label.

The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but I don’t think they have direct relationships with the contents of the bottles in any way, and were chosen simply because they were appreciated as works of art.

So let’s get started with the first of the four, the Mount Gay, which could equally well be called the Last Last Last Ward. It is a pot still distillate laid down in 2007 when Frank Ward was still running the joint; the idea was to create a new and different brand called Mount Gilboa, and there have been some barrels that the Ward family kept after the takeover by Remy Cointreau, some of which were bottled as the Last Ward rums of the Habitation Velier line. The rum was triple distilled on double retort pot stills and aged in American white oak for 14 years (unlikely to be new – the influence would be too great, so my money is on ex-bourbon casks), after which a mere 600 bottles were squeezed out at 60% ABV.

What comes out at the other end after a near decade and a half is really kind of spectacular. The initial aromas are a perfumed symphony of sweet molasses, honey, and flambeed bananas in a luscious kind of mélange. A vein of sweet and creamy caramel coffee winds its way around rich scents of custard, coconut shavings and vanilla. This is offset by the tart muskiness of soft and almost-overripe fruits: pears, guavas, oranges, apples, grapes, black cherries. I enjoyed the hint of the spices – cinnamon, cardamom, rosemary — and the whole thing displays a depth of complexity not to be sneezed at.

It tastes really good too. The 60% lands on the palate as solidly as a right-wing extremist’s denial of …well, anything. It’s deceptively soft, the impact doesn’t get there until later: initially it’s all mushy fruit and smoke and leather, with the barest bitter tang of oakiness. Vanilla, coconut shavings, those flambeed bananas again, plus light florals, a touch of smoke, and a creamy, tart yoghurt mixing it up with honey, caramel, and a dusting of cinnamon and cardamom. The finish is a gradual come down from these heights – it’s epically long, of course, and doesn’t feel like adding anything to the party, being content to sum up with light molasses, yoghurt, those ripe fruits, pineapples and spices.

Overall, I think the rum is great, and it reminds me a lot of the Habitation Velier Last Ward 2007 and 2009 rums – which is hardly surprising since they come from the same batch of barrels squirrelled away all those years ago. They all have that sense of displaying a sort of quality without effort, like it was hardly even trying, and are quite different from the normal run of Mount Gay rums which are more widely available, and more affordable. The Magnum is neither worse nor better than either of those two earlier HV editions – better to say it exists on that same level of pot still excellence, and I suppose that if the distillate had not been used for the Magnum line, it would have been completely appropriate to be the third Last Ward in the Habitations. The price will probably keep the average buyer away, but for those who can score a sample or even a bottle of this latest in the Velier lineup, I think it’s more than worth it.

(#948)(88/100) ⭐⭐⭐⭐

Other notes

  • Opinions on the online databases like Rum-X and Rum Ratings mostly felt it did not quite come up to snuff; in doing my last checks before posting this review, was surprised to see I liked it more than most. I passed over comments like the alcohol being too high or the profile not being their thing (those are personal opinions, and each has their own which won’t necessarily align with mine), but one thing must be conceded: there are other Barbadian rums out there — some even from Mount Gay — which are almost or equally good, and which cost less. It has to be accepted that part of the price here is the rarity and small outturn, and the premium of the name.
  • The photograph on the label is a 1999 photo of the Californian seaside resort of Pacific Palisades.

Takamaka Bay Overproof White Rum (2000s)

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Feb 112019
 

Rumaniacs Review #091 | 0598

Overproof rums started out as killer cocktail ingredients, meant to boost anything they were put into by, I dunno, a lot. For many years they were pretty much the bruisers of the barflies — low-life, lightly-aged mixers (or occasionally unaged whites) which only islanders drank neat, largely because they had the least amount of time to waste getting hammered. Still, as time passed and cask strength rums became more fashionable (and appreciated), the gap between the strength of a cool aged casker and an overproof shrank, to the point where a 75% bottling of a “regular” rum that’s not labelled as an overproof is not out of the realms of possibility – I know several that stop just a bit short of that.

One of the old style overproofs is this rum from the Takamaka Bay rum company located on Mahe, the main island of the 115-island archipelago comprising the Seychelles, in the Indian Ocean off East Africa. The company is of relatively recent vintage, being formed in 2002 by the d’Offay brothers, Richard and Bernard d’Offay, and sourcing sugar cane from around the island – they are, according to their website’s blog, one of the few distilleries in the world that make rum from both juice and molasses. They have two copper pot stills and a columnnar one, and this white rum, now discontinued and replaced with the 69 Rhum Blanc, is an unaged, unfiltered column still distillate with possibly a touch of high ester rum from the pot still. I’ve read on a Czech site that the rum is triple distilled from cane juice and then diluted, which was later confirmed by Bernard d’Offay.

Colour – White

Strength – 72% ABV

Nose – Sweet and light soda pop, like a 7-Up…with fangs. Tons of herbs here, grass, thyme, mint, light lemon zest. Sugar water. Light fruity esters. Bananas, nutmeg, cardamom.

Palate – Fruit juice poured into my glass, clean and light. There’s the crispness of green apples, cane juice and red cashews, melding well with the tart creamy sweetness of ginips and soursop. Herbs remained – parsley, dill and mint. It was hot and delicately sweet, presenting with force, yet it also reminded me somewhat of a tequila, what with a background of brine and olives and a faint oily texture on the tongue

Finish – Quite good. Long, dry, spicy, fruity, redolent of bananas, red currants, blackberries, watermelon and sugar water.

Thoughts – It’s really quite a good rum, and I’m sorry to see it’s no longer being made. Before I got a response from Takamaka Bay, I thought the column still produced this from cane juice spirit (this proved to be the case). It’s a mixer for sure, though anyone who finds it and tries it neat won’t be entirely disappointed. It’s a fiery, flavourful white which may now no longer be made, but lives on in its slightly lesser-proofed brother…which I have a feeling I’ll be looking for quite soon.

(84/100)

Habitation Velier “Last Ward” Barbados 2009 9 Year Old Rum – Review

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Dec 092018
 

Habitation Velier’s second edition of the distillate derived from Mount Gay, known as the Last Ward — a nod to the Ward family who ran Mount Gay for over a hundred years — retains much of what makes its 2007 sibling so special, but is a distinct and wonderful rum in its own right, if not entirely superseding its predecessor. It comes close though, and does that by simply being a Barbados rum that blends a triple distilled pot-still distillate of uncommon grace and strength into something uniquely itself, leading us to wonder yet again (and probably muttering a fervent prayer of thanks at the same time) how such a rum could have been conceived of by a company that was always much more into traditional aged and blended fare.

Since much of the background data of the Last Ward was covered in the review of the 2007, here are the simple technical details for those who are into their numbers: triple-distilled in 2009 on a double retort pot still, laid to rest in ex-bourbon casks, completely aged in Barbados, and bottled in 2018 at 59% ABV after losing 64% to the angels. Oddly, the outturn is unknown…I’m still working on confirming that.

Right, so, well….what’s this rich golden-hued lass all about? Any good?

Oh yes…though it is different – some might even sniff and say “Well, it isn’t Foursquare,” and walk away, leaving more for me to acquire, but never mind. The thing is, it carved out its own olfactory niche, distinct from both its older brother and better known juice from St. Phillip. It was warm, almost but not quite spicy, and opened with aromas of biscuits, crackers, hot buns fresh from the oven, sawdust, caramel and vanilla, before exploding into a cornucopia of cherries, ripe peaches and delicate flowers, and even some sweet bubble gum. In no way was it either too spicy or too gentle, but navigated its way nicely between both.

The palate was similarly distinct and equally pleasant. Unlike the 2007 here was not a hard-to-separate (but delicious) melange of tastes folding into each other, but an almost crisp series of clearly discernible flavours, smooth and warm. There were ripe fruits – cider, apples, cherries, peaches – followed by almonds, cereals and vanilla, before doing a neat segue into salted butter, leather and a crisp snort of light citrus giving it some edge. And then it faded gently into leather, smoke, fruits and lemon peel, exiting not so much with a flourish as a satisfied sigh that made one hasten to fill another glass just to get some more. A completely solid, well-made rum that would not be out of place with rums many times its age which get far more press.

Overall, it’s a rum hard to fault. It’s smooth. It’s firm. It’s tasty. It’s complex. It sells at a price that won’t break the bank and gives a bang-to-buck ratio that enhances its accessibility to the general audience out there who have always loved Mount Gay’s rums. Perhaps after experiencing the originality and haunting quality that was the 2007 it’s hard to be so seminal a second time. But however you view it, from whatever angle you approach it, it’s a lovely rum based on solid antecedents and great traditions, and while I can’t speak for the greater rum-loving public out there, I know I loved it too, and would not be averse to splurging on a couple more bottles.

(#577)(87/100)

Zuidam Flying Dutchman White Rum – Review

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Apr 172017
 

Picture (c) Steve James of the Rum Diaries Blog

#357

The blurbs about the rum refer to this as being made from “very pure” cane molasses (as opposed to, I’m guessing, very impure or merely pure molasses). Said molasses are fermented for two weeks using two different yeast strains, triple distilled in copper pot stills; from which the rum is taken at 80% ABV, diluted down to 60% and then laid to rest for a minimum of six months to a year in charred oak barrels before being filtered to within an inch of its life to produce this 40% clear mixing agent. It’s a relatively new rum on to the scene, coming to market around 2011 or so; and made by a Dutch concern called Zuidam Distillers, established in 1975 by Fred Van Zuidam…his sons currently run the show. Originally there was only a small copper pot still and a single production line, but growing business in the 1990s and 2000s allowed them to expand to their current facilities using four copper pot stills and four production lines. That enabled the company, like so many others, to expand the lineup, which now includes whiskies, genever (Dutch gin), liqueurs and of course, a rum or two, none of which have crossed my path before.

Thinking about the rum itself, I suppose it is meant to deal a bitchslap at the more common white Bacardis of this world by bridging the gap between the milquetoast made by the ex-Cuban company and more feral white unaged pot still products like the ones issued by Martinique, Guadeloupe, Haiti and Jamaica, and thereby snatch back some European market share for such rums. Certainly it’s one of a very few European distilleries that make a rum at all, and any white rum from a pot still (even if bleached to nothing), may be something to look out for — though why they would name it after a nautical harbinger of doom remains an unanswered, unanswerable question; and why bother filtering the thing is just a plain mystery (I’ve heard that they may eliminate that step in the near future ).

Since the important thing is not these academic notes but whether it all comes together or not in a real tasting, let’s move on. The nose is dry and just a bit sweet, not so much spicy as gently warm. Alas, the notes resemble a surfeit of excessively sugared swank (in that it seems to be channeling an agricole) plus vanilla, something akin to vodka sipped past a sugar cube, though it was reasonably crisp and clear. After some time there were florals, salt, dates, and some estery fumes straining to get out — but never quite succeeding, which is where the decision to filter it shows its weakness since much of the distinctive aromas get wiped out in such a process.

On the palate, bluntly speaking, it fails. It’s too thin, too watery. More sugar, mint, some marzipan (are we sure this is a rum, or a gin wannabe?). There’s nothing standard about this at all, and it’s at right angles to any other white rum I’ve ever tried. Whipped cream, ripe breadfruit, nail polish, cucumbers in vinegar with perhaps a pimento and some dill thrown in for some kick and to wake up reviewers who’re put to sleep by it. After adding some water (more out of curiosity than necessity) vanilla, coconut shavings and white chocolate were noticeable, and the best thing about it was the silkiness of the whole thing (in spite of its anemic body) which makes it an almost-sipping-quality white, without ever demonstrating a firmness of taste that might ameliorate the lack of complexity. As for the finish…meh. Soft, warm and fast, gone so quick that all you can get from it is some warm vanilla…and more of that sugar water, so this aspect was certainly the weakest part of the whole experience.

So no, it’s better to mix, not to have by itself. I didn’t care much for it, and in short, the rum still needs more work. Above, I noted that it may have wanted to try and straddle the divide between soft white rum pillows and more uncompromising unaged pot still panthers, but what emerges at the other end is really just an alcohol infused vanilla-and-sugar water drink with a few odd notes. I think there’s some potential here, but for the Flying Dutchman to score higher and win wider acceptance in this day and age, perhaps it might have been a better idea to not only issue it unfiltered, but also bump up the strength a notch. Then they might really have something to crow about, and excite more of the public’s interest than this version inspired.

(74/100)

Other notes

  • The company makes a 3 year old gold rum as well. The source is the same.

Rum Fire “Velvet” Jamaican White Rum – Review

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Mar 152017
 

#349

If I didn’t know better, I’d almost suggest this was a clairin. It was so potent and pungent, so powerful in taste and profile, that I had to double up the amount of controls I was tasting it with, just to make sure it really was a Jamaican rum and not some uncured white lightning out of Haiti. If you ever thought that Jamaicans were getting too easy, or you were getting bored with the regular run of Appletons, allow me to recommend (cautiously) this amazing white popskull from Hampden estate, which was gifted to me by Gregers and Henrik in the 2015 ‘Caner Afterparty, just so they could see my eyes water and my palate disappear while they laughed themselves silly.

Can’t say I blame them. Now, you would imagine that when a bunch of us grog-blog boyos get together, it’s a genteel sort of affair in a discreet private club, brogues and black tie in evidence as we dignifiedly pass glasses around, and reverently open bottles like the Longpond 1941 or a Trois Rivieres 1975 while making sober and snooty judgements in hushed tones about nose and palate and so on. Yeah…but no. What actually goes on is that a pack of noisy, rowdy, scruffy reviewers from all points of the compass descends on a dingy apartment, each loudly and aggressively shoving their newest acquisitions onto the table, demanding they be opened and tried (twice!), and a sort of cheerful one-upmanship is the name of the game. Quality doesn’t come into it, shock value does, and boy oh boy, did they ever succeed in taking the crown on this one.

I mean, just sniff this rum. Go on, I dare ya. It was a 63% ABV salt-and-petrol concussive blast right away. Forget about letting it breathe, it didn’t need that: it exploded out of the starting blocks like my wife spotting a 90%-off sale, and the immediate pungency of fusel oils, brine, beeswax, rotten fruit, wet cardboard, and sausages frying on a stinky gas fire took my schnozz by storm and never let go. Merde, but this was one hot piece of work. Frankly, it reminded me of the JB Trelawny rum and Appleton’s own Overproof, also bottled at 63%, and oddly, of the Sajous. I immediately added a few clairins to the Jamaican controls on the table, and yes, there were discernible differences, though both shared some emergent flavours of sugar water and pickled gherkins and maybe some sweeter red olives – and the tartness of green apples and a bit of lemon. But as for any kind of “standard” profile? Not really. It was having too much fun going its own way and punching me in the face, and represented Hampden in fine style.

Oh and this was not limited to the nose. Tasting it was as exhilarating as skydiving with a parachute your ex-girlfriend just packed. Again, the first impression was one of sharp heat (warning – trying this with your cigar going in the other side of your mouth is not recommended), and then there was a curious left turn into what was almost agricole territory – watermelon, flowers, sugar water, as hot and crisp and creamy as a freshly baked Danish cookie. It was only after adding some water that a more ‘Jamaican’ set of notes came out to grab the brass ring – more olives, salted avocados and overripe fruit, wax, some very faint floor polish, tied together with the tiniest hint of citrus, vanilla and leather, before it all dissipated into a lovely, long, warm finish that coughed up some closing notes of sweet soya and teriyaki before finally, finally, passing into the great beyond of boring tasting notes in a notebook.

Whew! This was a hell of a rum. I apologize in advance for sounding elitist, but really, the regular run of rum drinkers should approach this rum with some caution, or water it down or push it into a mix, lest it colour one’s perception of unaged white hooch forever. I have a feeling it was made to appeal to those who want vibrant, pot-still full-proofs with real edge and a ginormous series of hot-snot flavour notes that take a smart right turn from reality. Yes, of course it’ll make a cocktail that would stop just short of self-combustion (and there might lie its mainstream appeal rather than for masochistic nutcases who proudly drink it neat), but I submit that for the adventurous among you, taking it by itself is quite some experience, one that should not be missed. It’s hot, it’s massive, it’s tasty, and for sure the makers weren’t kidding when they put the word “fire” in the title. If the amount of amazed and joyful expletives (in seven languages) during a tasting is a measure of a rum’s appeal, then this one has to be one of the funnest, craziest rums I’ve sampled in quite some time, and I recall it with great fondness even after all this time.

(82/100)

Other notes

  • Made by and at Hampden estate, whose history is covered on their webpage
  • Triple distilled heavy pot still rum. There’s no notation on age, but for my money, it has not been aged at all, another similarity it shares with the clairins.
  • Rum Fire supposedly has an ester count of 300-400 g/hlpa, placing it in the LROK category, though there is some argument about the matter. According to Nick Feris, the “standard” Rum Fire white overproof marque is HLCF – Hampden Light Continental Flavoured; the Velvet seems to be something else since the ester concentration is less – he suggested OWH (40-80) or LFCH (90-120) but didn’t commit to one or the other. Given the pungency of what I tried I wouldn’t say HLCF was out to lunch but one step below that is LROK which may be it. (See Matt’s rundown of the marques).
  • The difference between the straight “Rum Fire” and the “Rum Fire Velvet” has nothing to do with the label or the triple distillation, but the American vs European market labels (the name subsequently dropped the “velvet” and both types were brought together with a common label design).