May 032024
 

Sooner or later, even those rums that many regard as no more than the mangy spirituous curs, the spavined, rice-eating, lice-ridden mongrels of the rum world, need to be acknowledged. We all know who makes them, and who they are. To those who dislike them, they yap at the doorsteps of the rumhouse with an incessant sort of insistence day in and day out, and are dissed and dismissed with sneers and contempt at every turn. And yet there are those who swear by them with truculent blue collar appreciation as well: such rums have always existed, and have always invited disputation. They are part of the Great Rum Tree, and must be acknowledged at some point, if only to demonstrate what they are and why they elicit such strong reactions.

Bumbu, in spite of the suggestive narrative on their website, is not a distillery, it’s a brand owned by Sovereign Spirits which also owns similarly hyped and marketed sparkling wines, gins, liqueurs and three Bumbu products, two of which pass for rums with only the greatest of generosity. They are all aimed squarely at the cocktail crowd and show off slick press, cool looking bottles, celebrity endorsements, and make absolutely no imprint on the minds of those who actually know their drinks. And who is Sovereign? A family owned spirits company from NY founded in 1999 by ex-merchant banker and entrepreneur Brett Berish, with a wide marketing footprint around the world.

To understand exactly what excites the reactions to the brand that it does, one has to go back to the Original (which I’ve tried but never written about). This was a rum that emerged around 2017 or so and was supposedly made from a Barbados distillery in existence “since 1893”, which is to say, WIRD. Serge of WhiskyFun, in a savagely eviscerating review that awarded a contemptuous 15 points to this 35% “rum” (it is now marketed as being spiced, though it was not at the time) remarked that it was blended with other countries’ rums but I’ve seen no other corroboration of this claim. At 35% ABV and testing out at 40g/L of added sugar and tarnished by all the subsequent bad press WIRD’s owners got, and its undisclosed additives, it was no surprise that connoisseurs avoided it like the plague. Yet so popular did the rum prove – let’s face it, easy and non-complex and tarted-up spirits are catnip to those who just want to get hammered on something that tastes ok – that a mere couple of years later, the XO came on the scene.

The XO boasted the same slick marketing. Originating from Panama this time, words like “premium” “craft” “by hand” “artisanal” “120 year old distillery” and “18 years” were tossed around, the presentation was first rate and was competitively priced. No mention has ever been made about a solera style system (which is suspected by many since 18 YO rums do not usually got for €40), but parsing the language finds the usual weasel words of “up to 18 years old” on some websites, which nails it as a blend about which we therefore know nothing — especially the proportions — except that it comes from Don Jose distillery, is columnar still and made from molasses in the Latin/Spanish style. Aged in ex-bourbon and finished in sherry barrels. Being issued at 40% is, I guess, a step up for the producers, who trumpeted it as “full strength.” Right, But in an interesting turnaround, my hydrometer clocks this at 38.25% ABV…or 8g/L of something added, which is not a whole lot – it may be that they’ve been revamping the blend somewhat of later, who knows?

So, with all this introduction out of the way: does it work or not, and is it a “boring” piece of blah, as Wes Burgin remarked in his own 1½ star 2019 review?

Yes and no. It’s way better than the oversweet mess that was the banana confected coconut-tasting Original I recall from a traumatic tasting a few years ago. It’s crisper on the nose, with elements of banana, damp tobacco, ginger, molasses, brown sugar, coffee, vanilla and caramel.  All the usual hits are playing, in other words. The additives are there, while fortunately having a less than overwhelming impact in how it smells. 

It’s on the palate that it fails, I think. Here there’s much less to enjoy. Tannins, coffee grounds, caramel and vanilla, some molasses and sweet cherries…even the faintest hint of astringency. It’ll bite at the tongue somewhat, sure: what starts to happen as it opens up, however, is that the sugar (or whatever else they added in to smoothen things out) begins to flatten out the peaks and troughs of what could have been a much more interesting rum if left to develop on its own without it. It just starts to feel vaguely one dimensional after a few minutes and adding in “a single ice cube” as the web entry suggests is ludicrously self defeating — it closes up the drink so you get even less than before. The finish is almost nonexistent, whispering of ginger, coffee, tannins and tumeric, but honestly, it’s slim picking by this point.

Summing up, there’s some bite here, quite welcome and as the notes above demonstrate, you can sink your teeth into it and enjoy it…up to a point. I’m not sure making it stronger would help, frankly, there’s simply too little to work with.  Moreover, as with many such rums made in this way, there’s no sense of originality or something that would make you sit up and take notice. It could come from anywhere, be made by anyone, and exists to sell not to enjoy.

So: no real information on bottle or website; no age statement that can be trusted; flashy pizzazz and marketing; a profile that’s indifferent; standard strength; not a whole lot to be tasting. It’s the sort of entry-level rum that’s made to move by the cartload, and evidently it does. For those who actually know their rums or care that they are well made, it’s a product that is content to be boring, I guess, and one they would be happy to pass by for that reason.  Rightfully so in my view, because there’s too little here to make even that low price seriously attractive.

(#1069)(76/100) ⭐⭐⭐

Jan 182021
 

We’ve been here before. We’ve tried a rum with this name, researched its background, been baffled by its opaqueness, made our displeasure known, then yawned and shook our heads and moved on. And still the issues that that one raised, remain. The Malecon Reserva Imperial 25 year old suffers from many of the same defects of its 1979 cousin, most of which have to do with disclosure and some of which have to do with its nature. It astounds me that in this day and age we still have to put up with this kind of crap.

The little we know from wikirum (this is slightly more than four years ago when I wrote about the Malecon 1979) is that the Don Jose distillery in Panama is the producer – this is the same Varela Hermanos gents who make the popular and well known Abuelo brand. Malecon’s actual ownership as a company or a brand is as hard to track down as before – all the website contact information points to distributors, not owners and their own press information section stops in 2016 and they apparently never participated in any events past 2017, which, coincidentally, is when I first tried their stuff. Their FB page (there’s only one, for the German market) is a bit more active but mostly represents marketing blah, not one of engagement with customers and fans. I read somewhere that the owner is an Italian who likes Cuban style rum and worked with Don Pancho to come up with this range of rums, which is as good or as useless as any other story without corroboration.  (Honestly, with Panama rums these days, I hardly care any more – it’s gotten that bad).

Anyway, profile-wise, there is really very little to shout about with respect to how it tastes.  I can save you some trouble – unadventurous, simple, easy are the adjectives which come to mind.  The nose is quiet and soft: chocolate milk, anise, caramel, some creaminess of ice cream, vanilla, nougat.  There is very little fruitiness to balance this off with some tart flavours – a whiff of citrus peel maybe, a grape or two, not much more and maybe a touch of black tea.

The palate is similarly soft and similarly straightforward. It’s got more chocolate milk and and perhaps a touch of coffee grounds. A smidgen, barely a smidgen of oak and citrus, a sly taste of tangerines; it’s not very sweet (which is a plus) and sports some brine and Turkish olives and a touch of slight bitterness, which I’m going be generous and say is an oak influence that saves it from being just blah.  Finish is okay I guess. Gone too quickly of course, no surprise at 40% ABV and leaving at best the sense of some black tea with too much condensed milk in it, that doesn’t entirely hide the fact that it’s too bitter.

Many will like a rum like this. Tipplers of soft favourites like the Abuelo 7, RN Panama 18 YO, El Dorado 12 YO, the Santa Teresa 1796 or the Diplomatico line would have no issues here at all. Overall, though, from my perspective, aside from bigger Panamanian brands with some actual muscle behind their products (think Abuelo or Origenes), there’s little coming out of the country that either surprises or interests me and this is just another one of them. They’re straightforward rums of little pizzazz (this may be by intent), and while the Malecon 25 is a decent Panamanian, there’s little to distinguish it from a distillate a decade younger.

But, for a rum for which a premium is set because of the supposed ageing of 25 years, that’s not a thing people should be saying about it, because it creates negative expectations for both the brand and the whole country and makes real rum lovers look elsewhere. Let’s hope that in the years to come, this small nation’s rums and their industrial-sized producers can up the ante, make better and more transparent juice and so address the changing tastes of the global audiences better.  Then they could reclaim some of their reputation, which rums and companies like this one have treated with such cavalier disdain, and so carelessly.

(#795)(77/100)


Other notes

  • Lest you think I’m being unfair, others were similarly dismissive: WhiskyFun’s Serge said “isn’t much happening here” though he liked it better than other Malecons, and scored it 78; while his partner in rum, Angus (another rum lover who just doesn’t know he is), didn’t think it was good from a technical side either, and rated it 64. Brian over on /r/reddit gave it a harshly middling score of 53/100, which is just about how I rank it as well (on my own scale). Alex over at Master Quill, the source of the sample I was trying, rated it 82 and also commented on the resemblance to an Abuelo. The best info relating to the brand is probably RumShopBoy’s review of the range from mid 2020, and I recommend it highly (his points score for the 25YO was 55/100).
  • There are two enclosures, one with a wooden box, one with a cardboard one.  The rum is the same in both cases as far as I am aware. I was sent a sample from the wooden-box bottle, which was released first, back in 2016 or so before they switched to cheaper cardboard a few years later.
  • Treat the age statement with caution, as it is unverifiable. Any company this hard to track down doesn’t make provision of the benefit of the doubt an easy task.
Oct 252017
 

#396

Since 2013 when I first wrote about the A.D. Rattray Panama rum from Don Jose, the lack of any real effort by Panamanian rum makers like Origines or Varela Hermanos (among others) to go full proof, issue single barrel, well-aged, or year-vintage bottlings has made me lose a lot of my initial appreciation for that country’s rums and I don’t seek them out with the enthusiasm of previous years.  There’s just too much mystery and obfuscation going on with Panamanian distillate, and other rums which crossed my path more recently, like the Malecon 1979, Canalero, and Ron Maja were relative disappointments.  

That leaves the independents to carry the flag and showcase some potential, and there aren’t many of those, compared to the tanker-loads of juice coming to the market from Jamaica, Guyana or Barbados.  One of the last I tried was Dirk Becker’s Rum Club Private Selection Panamanian 15 year old issued in 2016 (it hailed from Don Pancho’s PILSA facilities), which I thought gave the country’s rums a much needed shot in the arm and showed that a rum aged for fifteen years and bottled north of 50% was a really good product.  That same year I tried this one: Christian Nagel’s 11 year old rum which was sourced from Varela Hermanos (home of Abuelo), distilled on a column still in May 2004, aged in Panama and then bottled at 52.7% in Germany in June 2015 — and came with an outturn of a measly 247 bottles.  

Like Rum Club’s offering, it wasn’t bad, being a solidly built piece of work, light in the manner of the Panamanians generally, the strength adding more intensity to the profile.  There was a clear sort of white wine fruitiness on the nose – pineapples, pears, some tartness, a little caramel – wound around with a thread of citrus, all in a very good balance. To call it “easy” might be to undersell it – it edged towards the crispness of a dry Riesling without ever stepping over and that made it a very good experience to smell.

There’s nothing to whinge about the palate: it started out with the big players of lemon peel, caramel, and vanilla, with some spiciness of oak well under control. It feels and tastes a mite heavy, somewhat sweet, which suggesting some dosing — however, I was unable to confirm this, and neither was the bottler, Christian Nagel, who was emphatic that he himself had added nothing and expressed his frustration to me at his inability to find an unmessed-with rum from Panama, or a rum where the chain of production-evidence is clear and unambiguous. The finish was short and a little sweet, with crisp fruitiness, more lemon peel, pears, and cherries, all very low key and over quickly.

Christian Nagel, who founded Our Rum & Spirits, is not exactly an independent bottler in the normal sense of the word (or, he didn’t start out that way back in 2014 when he bottled his first one), because the rum business is, for him, a sideshow to his restaurant which serves rums as part of the menu.  Yet he keeps cropping up at the Berlin Rumfest, and has multiple bottlings from Guyana, Barbados, Panama and Jamaica, and in 2017 carted off a few medals to add to his stash and burnish his reputation as someone who knows how to pick his casks….so my opinion is that he’s becoming more of a bottler than he started out as, which is good for all of us.

Overall, the rum presented as perfectly serviceable, very drinkable, but I felt it lacked originality and real top-notch quality. Certainly cask strength Panamanian rums like this one are a step above the wussy forty percenters which corner the market in North America, because by being that way they are more assertive, and allow smells and tastes to be more clearly defined and appreciated. So they are, overall, somewhat better. Still, when it comes right down to it they continue to lack…well, adventure, character. A particular kind of oomph. I always get the impression the distillers are stuck in the fifties, when light Spanish column-still distillate was the rum profile du jour. When one considers the rip-snorting island products coming off the estates these days, the mad-scientist ester-squirting power bombs that get issued, each racing to see which can be more original, Panamanians just fizzle. This one is better than most, but it still doesn’t entirely make me rush to go out and buy a whole raft more.

(84.5/100)

May 252013
 

D7K_1864

Offbeat Panamanian rum which makes a virtue out being different. People will like it or hate it for the same reasons. I come down on the side of the former.

There’s something about Panamanian rums I really like. They are not as heavy and dark and growly as Demerara rums, nor as occasionally oaky and citrus-laden as the Jamaicans, or for that matter as soft and plummy and banana-like as I’ve often noted in the Bajans. You would never imagine a Panama rum being vulgar, overbearing or obnoxious, like a cinema-goer behind you who chucks your seat, won’t shut up and then ostentatiously uses his cellphone the whole friggin’ time — just well put-together, complex and riding the fine line between too much and not enough. I think of them as the little bear in Goldilocks…whatever they come out as, it’s pretty much always just right.

A.D. Rattray, those zen like purveyors of simplicity, naturally don’t pay much attention to that, perhaps taking their lead from Cadenhead and their Spartan distillation and ageing ethos. They took rum from the Don Jose distillery in Panama (largest in the country, and home of the Varela Hermanos boys who made the Abuelos), aged it for twelve years, and then didn’t muck about with chill filtration or adding anything, just gave you whatever came out the other end.

This methodology had some disconcerting effects on the dark gold, 46% ABV finished product I was tasting here (bottle #344 from Cask #1). For one thing, the nose was quite dissimilar to most other Panamanians I’ve had thus far, up to and including the fantastic Rum Nation Panama 21 – much lighter, almost like an agricole for starters. I really had to work at this one to dissect it: bananas, strawberries, orange peel and bananas, with some sting and bite at the tail end, which I pretty much expected from a 46% rum, so no harm there. Yet there were also some dissonant notes – a faint whiff of petrol, turpentine, light perfume (I’m not making this up, seriously!). Almost no caramel or molasses scents at all. Mary, who was sampling this baby with me, opined that it reminded her of a wet baseball glove, which I concede may have been reaching just a bit. But there’s no denying that this was quite an original nose for a rum – if it had been heavier, perhaps more pungent, I think I would have liked it even more.

Things opened up some on the taste, however, mitigating some of my concerns. Medium bodied, medium sweet, medium spicy (can’t get away from that 46%, after all) — it presented a certain creaminess on the tongue, just enough. It opened into a licorice background, through which meandered delicate woody notes, white chocolate and butter (some brininess there — again, not enough to turn me off just sufficient to be noticeable). Gradually the rum blossomed out with hesitant caramel, vanilla and molasses tastes, so shy that I remarked to Mary that perhaps this was a rum aged in much-used, almost-dead oaken casks with not much piss and vinegar left in them. Don’t get me wrong, I enjoyed the taste – it was better than the nose – but it really upended most of my expectations, perhaps because it had aspects much more commonly suggested by agricoles instead of Panamanians. Fade was as dry and heated as a middle eastern desert, and lacking any kind of distinctive closing scents of its own, beyond some chocolate, light smokiness and leather.

D3S_5945

Did I like it? Yup, quite a bit. Not as much as I was expecting, but I must confess to appreciating its sheer rawness, its unusual-ness. The ADR Panama rum was unlike the cheerful youth and sprightliness evinced by the Abuelo 7, and couldn’t hold a candle against the Rum Nation Panama 21, though it scored better than the Panama 18, also made by Rum Nation. I think this kind of underblending (is there such a word?) must be deliberate, because surely budgetary concerns were not an issue at ADR, who appear to have a dour agnosticism regarding profit margins in some of their rums, and just go ahead and make what they feel like on any given day, so long as it tastes real good.

Is the rum for young men and college students looking for a fast bender? Is it for us older farts approaching our sell-by dates? New entrants to the rum-appreciation game? Not at all. It’s for anyone who still has a sense of wonder and a feeling for blending style. This rum contains elements that have been thought out (or ignored) and has surprises right to the finish. In its own crazy way, it’s actually quite exhilarating (yeah, and strange). Sipping it for the fourth time, trying to make up my mind, I realized the I needed this sharp left turn to make me understand the differing directions a product could go – the ADR Panamanian Rum from Don Jose has been created and imagined as a new sensory location for us to inhabit. It’s a hell of a rum. It adds lustre to our notions of what can be made, by a guy who knows his stuff, from nothing but the harvested stalks of an oversized grass.

(#164. 85/100)