Mar 102019
 

In the previous review of the Florida Caribbean Distillers industrially-produced Florida Reserve 2 year old rum, it was treated and written about with some disdain, because as far as I was concerned, it had nothing to make it stand out at all.  It was a low rent mass-produced column-still rum that did exactly nothing to distinguish itself and could at best be used to spike a drink with alcohol, without leaving any trace of itself behind, not even a grin.

Move on now to another minimally aged rum marketed to the masses, cheaply priced, easily available (at least, in Toronto, which was where I sourced it), and you can see what a difference there is. I’m not talking about intrinsic quality so much as distinctiveness; nor do I contend that the J. Wray Gold is some kind of hidden masterpiece, because it rubs shoulders in the same sort of downmarket liquor store shelves where you might find the Reserve, and is a mass market rum just like it….but does have its points.

The J. Wray Gold is nothing particularly new – for years it was sold as the Appleton Special Jamaican rum, and this new version got issued in 2016 as a rebranding effort (though why they bothered escapes me – maybe it’s to distinguish it from the slightly more upmarket Appleton range of rums).  For what it’s worth, I tried them side by side, and felt they tasted somewhat similar, scored somewhat similar, but were definitely not the same – so the recipe was likely tweaked some in the rebranding. What is also peculiar is that there is actually not much information available on what makes it up: the most I can ascertain is that it’s a mix of pot and column still distillate, 40% ABV, and (my opinion) is probably very young – maybe two years old or so, maybe even less.

I make this last observation because of its unrefined nature. Even at standard strength, it noses rather raw and jagged, even harsh.  There are initial aromas of light glue, rotten bananas and some citrus, light in tone but sharp in attack. It also smells a little sweet and vanilla-like, with vague florals, apple cider, molasses, dates, peaches and dates, with the slightest rtang of burnt rubber coiling around the back there somewhere. But it sears more than caresses and it’s clear that this is not a lovingly aged product of any kind.

It is, however, somewhat more distinct on the taste.  The sharp and uncouth nature doesn’t abate, that’s a given, and funky notes persist – rotting fruit, ripe landfill steaming after a tropical rain (yeah, I know what that sounds like), overripe fruit and bananas, honey, brine, vanilla and some molasses and caramel.  It’s not very well integrated and though I mention these flavours, the truth is that they are still underwhelming (a function of the strength) and the roughness on the tongue makes it unsuited for any kind of sipping drink. The finish is unspectacular- short, salty, nutty with some citrus and vanilla thrown in, and overall, very faint, quickly gone.

This is not a ringing endorsement by any means — I can’t say I cared for it, really.  But for good or ill, it was a rum you couldn’t easily forget once you tried it because of those very same attributes. It excites opinion, not indifferent yawns. Sure it’s a rough ‘n’ ready backcountry bottom-feeder, perfect for a pick-me-up hip flask to be taken into the dodgy areas of Scarborough when you’re liming with your squaddies down at the local rumshop. It’s cheap, it’s raw, and doesn’t pretend to be anything other than an entry level hooch.

Yet at the same time you can sense the nascent quality it has, which emerges more fully as you work up the line of the company’s products. It has something, some small spark of artistry, of appeal, of uniqueness. Poor as it rates next to pricier upscale rum from J. Wray / Appleton, it does show what some distillation chops and blending ability can bring to the table with a set of people who know what they’re doing, even at the bottom end of the range. Oh sure it won’t class with an aged Hampden or Worthy Park, and I think even the V/X exceeds it. So okay, it fails, maybe….but to me, it fails with authority. And that’s why, though scoring them almost the same,  I would prefer an honestly made piece of dreck like this, over something more smoothly anonymous like the FCD Florida Reserve.

(#606)(73/100)

Feb 022019
 

Rumaniacs Review #090 | 0595

We’re all familiar with the regular roundup of major Appleton rums like the Reserve, the 12 YO, the 15 YO, 21 YO and 30 (old version or new), as well as their halo rum du jour, the 50 YO. But the company also had and has distinct and not so well known brands for sale locally (or niche export markets), such as Edwin Charley, Coruba, Conquering Lion, JBW Estate and Cocomania.  And as the years turned, the company outlived some of its own brands – for example the previously well-known One Dagger, Two Dagger and Three Dagger rums which went out in the 1950s.  Another casualty of the times was the C.J. Wray Dry White Rum, which was launched in 1991 as a broadside to Bacardi; at the time there weren’t many light whites out there and the Superior was the market leader, so Wray & Nephew decided to take lessons from the very successful premium vodka campaign of Absolut (against Smirnoff) and launched their own, supposedly upscale, alternative.

But by the early-to-mid 2000s, the Dry was discontinued.  The reasons remain obscure: perhaps on the export market, it couldn’t compete with the vastly more popular poor man’s friend and bartender’s staple, the 63% overproof, being itself a meek and mild 40%.  Perhaps there was some consolidation going on and it was felt that the Appleton White was enough.  Maybe it just wasn’t deemed good enough by the rum drinkers of the day, or the margins made it an iffy proposition if it couldn’t sell in quantity.

Technical details are murky. All right, they’re practically non-existent. I think it’s a filtered column still rum, diluted down to standard strength, but lack definitive proof – that’s just my experience and taste buds talking, so if you know better, drop a line.  No notes on ageing – however, in spite of one reference I dug up which noted it as unaged, I think it probably was, just a bit.

Colour – White

Strength – 40%

Nose – Light, mild and sweet.   Dry?  Not for this guy’s schnozz.  Initial aromas narrow in on vanilla, nougat, white toblerone and almonds, with a little salt and citrus peel to liven up the party.  It’s very soft (no surprise), gentle, and warm, and going just by the nose, is perfectly acceptable to have neat, though I saw some fans posting back in 2008 who were itching to try it in a daquiri.

Palate – Not as interesting as the nose, really, but every bit as nice.  Tinned cherries and pineapples in syrup was the first thought that ocurred to me as I sipped it; a trace of salt and brine, with perhaps half an olive, vanilla, almonds, and – if you crease your brow, sweat a bit and concentrate – citrus, raisins, cinnamon and maybe a shaving of fresh ginger.

Finish – Short, mellow, slightly fruity, a little herbal.  Nothing to write home about.

Thoughts – For a low-end white, it’s actually quite an interesting drink.  Sales must have been low, margins too scrawny, reactions too muted, and it was put down as an act of mercy (or so the storyteller in me supposes).  That’s too bad because while the profile does suggest that it was doctored (entirely a personal opinion – it lacks something of the punch and edge of a clean and unmessed-with rum, though this may simply be over-enthusiastic filtration), it’s a neat little rumlet if your expectations are kept low and you like easy.  Maybe, had it been left in place to gather a head of steam, it might have found some legs — these days, good luck finding any outside an estate sale or an old salt’s collection.

(80/100)

 

May 132017
 

Rumaniacs Review #039 | 0439

A rum like this makes me want to rend my robes and gnash my teeth with frustration because there’s no information available about it aside from what’s on the label, and that’s hardly very much.  Still, it’s Jamaican, it’s a J. Wray (Appleton) and it’s from the 1970s and that alone makes it interesting.  Imported by another one of those enterprising Italian concerns, age unknown.  From the colour I can only hope it was a real oldie.

Colour – Dark red-brown

Strength – 43%

Nose – “Dirty” might be the est way to describe the nose.  I’ve mentioned “rotting bananas and veggies” before in a review once or twice, and here it’s real.  Quite intense for a standard proof drink – wine, bitter chocolate and black rye bread.  Then molasses and bananas and a lot of compost (wet leaves in a pile) and a lot of fruit way past their sell-by date.  Oh, and anise, strong black tea and some smoky, leathery aromas backing things up.  Fantastic nose, really.

Palate – Smoothens out and is less aggressively crazy as the nose, though still quite assertive, luscious and rich.  Molasses, caramel and dark fruits (prunes, plums, stewed apples, raisins) with the off notes held much more in check.  Then chocolate, black tea and some citrus oil, a flirt of sugar cane juice and the bitterness of some oak.  Some spices noticeable here or there, but nothing as definitive as the nose had suggested.

Finish – Short and easy, mostly caramel, wood chips, more tea, plums, a little brine and a last hint of veggies in teriyaki, odd as that might sound.

Thoughts – I really liked this rum, which didn’t present itself as an Appleton, but more like a unique Jamaican carving out its own flavour map.  I seriously doubt it’ll ever be available outside a collector’s shelves, or perhaps on an auction site somewhere, but if it can be found I think it’s worth picking up, both for its history and its taste.

(85/100)

Jan 192017
 

Photo (c) shopsampars.com

#337

Just about every rum junkie has heard of the J. Wray & Nephew 63% Overproof, Appleton’s flagship white lightning and that’s likely the variation that most people know about and have tried.  But since the 1990s, there’s been a local hooch, the Charley’s J.B. White Overproof (made by the Trelawny Rum Company which Appleton controls), primarily marketed in the backcountry…at that time it was aimed at rural farmers and considered a sort of 2nd tier tipple.  In 2015 the company decided to issue it to the urban market perhaps because people in the cities were getting annoyed at those wussy little forty percenters they had to suffer though, wondering why “dem lucky bredren in de backdam gettin’ all dat good bashwar”, and wanted to get something from near by Cockpit Country that would pack more animal in its jock.  And aside from actually stating that the Charley’s JB is a “Trelawny blend,” I’m not sure there’s much difference between it and the JW&N 63%.  Most people who’ve tried it just love the thing for its fiery, fruity and powerful taste.

Photo Courtesy of Matt Pietrek, the Cocktail Wonk

Like DDL’s High Wine, or the Rum Nation Pot still white 57% — and of course the Haitian clairins —  it channels a sort of barely contained ferocity. No easy lead up here: the rum puts you in the middle of the action immediately, with the very first sniff of the cap when cracked, so it’s probably a good idea to go easy for the first few minutes and let the alcohol burn off a mite.  Do that and you sense salty, fusel oil fumes, with sharp rubber, acetone, musty cardboard and leather vying to see which can skewer your schnozz the fastest. It stays sharp, and is like breathing the inside of a vulcanizing shop in hot weather, but it does develop well (if grudgingly), and aside from a weird glue aroma, a watery fruity punch of bananas, citrus, unripe green apples is also there, tied up neatly with the rich scent of new leather shoes still in the wrapping paper.

Tasting it more or less continues the experience and I am here to assure you that yes, to some extent, it really does smoothen out…just a little (well, it is 63% ABV, so you can’t expect too much).  Sweet watery pears, white guavas, watermelon, cucumbers, some dill and rosemary, squash segue their way across the tongue.  The crisp tartness of the nose mellows into something more akin to plums and blackcurrants with a flirt of gooseberries thrown in, if you can believe it, but just add a little water (coconut water might be better), and the feral beast goes quiescent in labba time.  The finish? Nothing shabby – nice, long, fruity, estery, sugar water and soursop ice cream, plus the faintest bit of rubber and smoke. Overall, it’s a crude iron axe, not a sword made from Damascus steel, and that’s apparent all the way through….but “little axe does chop down big tree” as my great aunty Sheila always used to tell me so sanctimoniously.

Frankly, I’m amazed that Quazi4Moto, my correspondent on reddit, agreed to spot me a sample (many, many thanks to the man for sending it along).  This isn’t the best white ever made by a long shot, and it shows its cheerful working class origins clearly…but it sure is a unique one, a taste bomb of savage, raw quality, and if it belonged to me and I knew I wasn’t going back for rice and peas any time soon, I’m not entirely convinced if I’d have shared it myself.

See, I’m aware it’s powerful and uncouth and needs some dialling down, and them crazies who quaff it neat are clearly purveyors of over-the-cliff machismo who are afraid of absolutely nothing; and to be sure, it proudly struts a massive codpiece of taste that falls this side short of a mess, and which will curl your toes without busting a sweat. But you know, in its own way it’s a really freakin’ cool white rum. So what if it’s untamed and maybe too sharp?  So what if it growls down our throats as if mixed with undiluted tiger blood? It’s in no way a bad hooch, and those who make it past their initial despite might find themselves – like me — breathing hard, grinning stupidly, and nodding that yeah, they’ll take another shot.  Maybe two.

(82/100)

Other Notes

According to the Cocktail Wonk’s informative post, in the good old days, such rural backwoods rums were undesirably-congener-rich heads and tails cuts pilfered from the distillery process, which gave rise to the humorous grumble that it tasted “like a John Crow batty” (in Jamaican creole it refers to a vulture’s ass…quite poetic, yes?).  I wonder if it’s a coincidence that the initials CJB of the rum are the same, if out of order.  I can’t find much data on who Charley was, or what J.B actually stands for.  Maybe I’ll have to go to Jamaica to find out.

Mar 302013
 

D7K_0123

A proverbial harridan of rums, thin, dry, harsh and critical of everything you do with and to it. I call mine “Jimbo.”

(#146. 75/100)

***

Coruba. That brings back memories. Remember that original shuddering bastard of a mixer I reviewed some years back? It was made in Jamaica but mostly sold in New Zealand, with a trickle going in other directions (like Alberta, or Europe, where a friend picked it up for me for about fifty Euros). It was rough and tough and a powerful inducement to give up spirits altogether. I wrote rather humourously in my original Coruba review, that one should trot it out – generously – for favoured enemies when they come visiting, which I thought may have been a bit harsh. Until I ran into its twelve year old brother, that is.

To paraphrase Josh Miller from the Inu a Kena blog: “I’m mixing a twelve year old Jamaican rum! WTF?”. But it’s true.

The source of this rum is probably a young Appleton (reasonable, since it’s made by the Appleton boys at J. Wray for the Swiss based concern “the Rum Company” which may be as far away from Fassbind’s Secret Treasures line as you can get). In 1967 the Coruba rum was first imported to Europe: its name comes from the name Companies Rum Basel (or Compagnie Rhumière de Bâle) – which is the name of the company in Jamaica which was among the most famous of the islands’ 128 distilleries at the time when the original company was established in 1889. In 1929, the Rum Company Kingston was founded under the management of Rudolf Waeckerlin-Fiechter in order to complete production process of the rum in Jamaica. Since 1962, the marque has been produced by J. Wray & Nephew, and the blending and the bottling for the whole of Europe still takes place in the Rum Company in Basel, which has become a part of the Haecky Group in the meantime.

D7K_0118

It was aged in small (no further description available) casks that once held (of course) bourbon and beyond that my research hit a dead end, and I was able to glean no more info on its constituents. But my feeling based on taste and profile suggested a column still product, not one from a pot still.

All this is window dressing through. Bluntly, this is one of the few aged rums I really don’t care for neat. Most are made with care and attention, and a view to rising up the scale to even older versions to come (take the St Nicholas Abbey 12, Cockspur 12, El Dorado 12, and the Appleton 12 as examples). And Coruba does have an 18 and 25 year old knocking about which I’d like to get and see if they up the ante a shade. But that pussyfoots around the central issue of this rum, and that is that it doesn’t work for me.

Take away the labelling on this bottle and what you’re actually left with is the English Harbour 10 year old bottle plus a wooden-cork combo stopper. Not anything to complain about, and actually, quite nice, even if the label was a bit busy to the eye (I’m a fan of beauty in simplicity). It spoke to its manufacture by the Rum Company out of Kingston, the ISW gold medal it won in 2008 and its ageing in “old oak casks” as well as its “handcrafted” nature, which just had me moving on with the same impatience I always feel in the grocery shop when I see idyllic rural farms and hard-working midwestern families pictured on a box of some industrial-level-manufactured product.

 

D7K_0129

The Coruba 12 year old was one of the lightest-hued aged rums I’ve had in a while, being somewhere between amber and honey-coloured (but not blonde). Both the Cockspur 12 and the El Dorado 12 with which I tried it, were darker. The aroma on opening was quite biting, and more than a little astringent – for a 40% aged rum I found this disappointing to say the least, because the other two competitors had noses that were so much richer and deeper – the best I could say about the Coruba was that I liked the subtle scents of flowers, fresh-cut grasses and faint lemon zest, even if it lacked some more complex fruity notes I would have liked. And let me tell you, like the serpent in the garden of Eden, there was an unwelcome note of excess nail polish coiling behind it all that was utterly discombobulating. Again…wtf?

Palate…meh. Thin bodied and both spicy and briny at the same time, a shade harsh on the tongue, like some Dickensian headmaster of old, rod held upright to whip my misbehaving, misbegotten behind. I am not kidding when I tell you that I tasted dry, musty, tobacco and leather first off (almost morphing into cardboard that’s been in the basement too long), with vague caramel, unsweetened dark chocolate, vanilla and burnt sugar notes following on as the rum opened up, followed by a flirt of ripe cherries. But all subtler, sweeter flavours were rapidly overrun by that salty, dry, tobacco background, which, now that I think about it, is probably why they named this one “Cigar”…not because the rum is good to have with one, but because it tastes like one. A dry one at that. As for the finish, sorry, no happy ending there…short, acerbic, unremarkable, and it sure didn’t like me much. Too dry, too peppery, and gave back not enough.

D7K_0131

Perhaps it’s a good thing that I merely sample rums to review, and am not a really regular or serial drinker. Because a rum like this, for the price it cost and the profile it presented, would make a normal person swear off rum for good and maybe switch to whiskies (and indeed, I think there are a lot of elements to this rum that an anorak might appreciate more than I would or did). Others with a samaritan-like bent might just use it to address battlefield trauma. Me, I’m just disappointed. Perhaps it’s a depressing rum for me because I had had higher hopes for it.

Long story short, this is a rum that if it were a film noir, I suspect it would have been that film at the point where it’s raining. Hard. Without the neon lights. Just as someone gets offed by his lady love, for whom he cared more than she deserved.

 

Mar 232013
 

First posted 25 February 2010 on Liquorature.

(#011)(Unscored)

Short, sharp sword to the guts when had neat, this rum is without question something to use as a mix and not to risk taking alone.  Needs refinement to be taken seriously, but since it’s cheap as all get-out, it does have a perverse attraction on that basis alone. Go for it if you’re feeling a bit brave today.

***

This is another one of those reviews that I wrote in order to give some weight to the Single Digit Rums.  Having tasted it, shuddered and reached for the coke, I can understand both why it costs so little, and why it’ll probably never make the table of the Club.

SDRs are in the main the bottom end of the ranking scale, and part of that is because they represent what I term the tipple for the masses – it’s the sort of thing I grew up on, had many a good conversation over, and eventually moved away from as my tastes became more snooty (and hence, expensive).  The Jamaica distillery of J. Wray & Nephew, home of  Appleton makes this low end rum – using 30 marks to create it utilizing the solera method – primarily as a mixer and a base for cocktails and other drinks.  Given that the age is unmentioned anywhere on the label, and taking into account its somewhat raw searing taste, I venture to suggest it’s five years old or less.

The thing is, a rum this dark, I kinda expected just a tad more…a strong molasses taste maybe, a burnt-sugar kind of nose.  Something that was rude, vulgar and overpowering, that happily booted and spurred across the palate and would never see the tables of the rich but which at least had some kind of obnoxious character all its own (say what one will about the Bundie, no-one can deny it has a taste and prescence not readily ignored). None of that is really in evidence in the Coruba, because the spirit fumes overpower everything fast. Now, if one flexes one’s snoot and gives it a long and decent snort, one may be able to separate the fruit and perhaps some whiskey: certainly the taste is there – I detected some apricot and sugar on the way down.

The problem is that the finish is too short and harsh, and you know me: I really have an issue with that damned whiskey burn.  So neat and on the rocks, I’d stay away from it, since this is clearly not a sipping rum.  Even when mixed, alas, it lacks the release of flavour that characterizes the aristocrat of the working class tipple, the EH5 (which has become a low-end baseline all its own, by the way). Which is a shame, because once the burn goes away and you manage to swallow, you do actually taste something of the toffee and caramel at the back of the throat. Unfortunately, that’s more than likely just the coke or ginger beer.

In summary then, Coruba really fails as a sipper either neat or on the rocks. On the assumption that it’s a mixer, I’d put it on the bottom shelf.  If I was desperate for a drink I’d take it, but it’s got so much competition at the same price point that it’s probably best to just use it in one’s cooking without giving it pretensions to your liquor cabinet…unless a favoured enemy is dropping in for a visit, in which case, be generous.

Update 25 Oct 2010: I just reviewed an article on Wikipedia which states that Coruba is not marketed in Jamaica, but primarily in New Zealand, where it has held the top selling rum spot since the 1970s. If anyone from NZ can comment on that I’d appreciate it, since it sure is news to me, and it’s curious that I found a Kiwi rum in Alberta.