Apr 142025
 

The rumisphere is littered with the detritus of small companies and experiments that started off well and then just gave up and died at the side of the road.  The original and the new Renegade company, Toucan, Nine Leaves, all those small British merchant bottlers from decades past, they all bear witness to efforts that sadly could not be sustained, leaving us poorer than before. It’s usually economics, of course, but here with the Ten Cane brand, one would have thought the deeper pockets of the parent company might have allowed it to find its feet and establish a better market presence – alas, this never happened.

Ten Cane is the brainchild of LVMH (Louis Vuitton Moet Hennessy, home of the bags Mrs. Caner lusts after and beggars me to buy), who had the excellent idea to make artisanal rums in Trinidad by shipping over a pair of copper charentais pot stills from France in 2003, and making cane juice rums at Usine St. Madeleine together with Angostura (who provided logistical support and facilities). 

The idea was a good one and I still feel they were a little ahead of their time – the rum renaissance had not yet hit its peak – but clearly the sales were less than what was hoped for, and even after they started doing a blend of molasses and cane juice rums under the Ten Cane moniker, as well as shipping bulk to Europe for indie bottlers to work with, it didn’t pay off. In 2015 they ceased operations altogether and the remaining stock of ageing barrels were shipped over to Foursquare, and then Europe. We can still find various expressions around the indie circuit, but they are getting less all the time, and now knowledge of the brand is limited mostly to aficionados, or the odd post here or there about some dusty bottle found somewhere. Oh, and as an aside, those cognac pot stills were left to gather dust, until San Juan Artisanal Distillery in Puerto Rico outfit saw their potential and bought them to ship to their own distillery, a few years after Ten Cane folded.

All this then leads us to one of the earlier indies from the 2010s, Compagnie des Indes, based in France, run by that very likeable chap Florent Beuchet. Although he made his name with single cask bottlings for which the company remains best known, its the blends like Tricorne or Darklice or Caraibes or Latino which keep the lights on – much as many other indies have been doing to subsidize their more exclusive high proof single cask bottlings. This edition of the Ten Cane distillate was made in 2012 and bottled in 2021. It’s a single cask expression of 226 bottles, issued at a solid 57.9% and apparently all cane juice source.

Tried in conjunction with the Rum Artesanal Trinidad TDL 2002 19YO (review coming soon to the site near you), it snaps into focus with an aroma of dry, briny and dusty aromatic notes, with a nice background of less-sweet figs, dates, pomegranates and dark honey.  There isn’t a whole lot of fruit here, but as if to compensate, what we can sense is caramel, honey, toffee, vanilla, a rich cheesecake, nutmeg cumin, cloves, and even a sly hint of new leather furniture that’s been well polished. Cane juice?  It doesn’t present that way, really, at least not entirely.  The literature is inconclusive on this point, and I do think it’s a bit of both molasses and juice, but Florent Beuchet did come back to me and confirm it was all cane juice distillate, so maybe it was just the ageing.

The taste does seem to confirm this, as there are slightly more of the grassy and herbaceous agricole style notes ot be found here. It tastes a bit sweeter than the nose suggested, and is also somewhat lighter, cleaner. There’s a nice sense of salted caramel ice cream, concentrated rum-soaked black cake, brine, olives, raisins and cereals, and the faintest touch of unripe green apples and lemongrass, with a gradually increasing citrus taste to it, far from unpleasant. All this leads to a medium long, dry and sweetish finish that wraps up the show quite nicely, without adding anything new.

On balance, I can’t say the rum impressed me that much (though I’d buy it if the price was right). It’s a decently made product with a nice series of aromas and tastes, yet it remains somewhat thin even at its strength, and overall, it suggests potential more than actuality. Moreover, the profile just doesn’t come together very well, and one gets the impression the various elements of sweet, salt, fruit and what have you, are playing against each other, rather than working together to provide a cohesive tasting profile. It makes the overall experience less, if only for me.

Although Ten Cane issued rums since at least 2008 when the ageing was a mere eight months or so (I’ve read here and there that some people believe many of the best ones were distilled around that time) they only really started popping out of the woodwork on the festival circuit, online shops and social media ecosystem a few years later. These days one can, with some effort, find indie bottlings by The Duchess, TBRC, Rom Deluxe, Valinche & Mallet, BBR, Cave Guldive, L’Espirit and even Holmes Cay. The original LVMH bottlings have now become auction house listings one sees only rarely, yet, paradoxically, the last one I saw went for £35 in 2024, which even for standard 40% strength, is remarkably cheap compared to the indies. I didn’t pick it up back then, but that doesn’t mean you shouldn’t if the chance comes up again.  It’s a good rum in its own right, no matter who makes it or what this review implies.

(#1116)(82/100) ⭐⭐⭐½


Other notes

Jul 052018
 

Sometimes looking at companies that have ceased operations is interesting (Renegade was one), and the historical detail behind the Forres Park Puncheon made by Angostura was engrossing enough that some additional research was warranted, not least because the moniker “Fernandes” remains on the labels of some currently available Trinidad rums, and some might be curious as to the background

The Puncheon was originally made by the Fernandes Group in Trinidad & Tobago, which had its roots in the efforts of a Madeiran (Portuguese) immigrant named Manoel Fernandes, who established an import business for wine and spirits in the late 1880s or early 1890s in Port-of-Spain, Trinidad (in that he was similar to the founder of Banks DIH in Guyana).  The date is a little imprecise, but by the time he and his family attained British citizenship in 1895, the business was already bottling its own rums, and one of them (Fernandes Old Rum) won a gold medal at the Crystal Palace Exhibition in 1905. They issued a White Star rum in 1918, the Black Label in the mid-1920s and one called Ferdi’s, a 10 year old, in the 1930s (which was briefly referred to in Part 1 of the essay “The Age Of Velier’s Demeraras.”)

In 1930 Manoel died and Joseph Bento Fernandes (his 27-year-old son) took over Fernandes & Co. He showed his acumen in 1932 after a fire destroyed the Govenment rum bond; Joseph acquired the stocks of remaining rum at a good price, and since the paperwork stated the majority of the spirits were distilled in 1919 (a Trini named Aneil Lutchman wrote to me on FB that Angostura’s Master Blender told him in early 2018 there was some Caroni 1918 in there as well), he blended the lot and labelled it “Fernandes 1919 – Age Guaranteed!” It was the first vintage rum made in Trinidad to that time, and the forerunner of the most successful Fernandes brand for thirty years, with the name changed to “Fernandes Vat 19″ when the original 1919 stock ran out; the still-in-production Angostura 1919 8 YO is this rum’s direct descendant, and even though Caroni had once been part of the original Fernandes Vat 19 recipe, by now it is no longer part of the blend.

These ventures and blended rums were so successful that in 1933 the company acquired the Forres Park sugar estate and its derelict sugar factory, located in Claxton Bay, just north of San Fernando on the west coast (but don’t look for it, because it’s gone). This was becoming necessary because the increased popularity of their blends made supply of raw material from other sugar estates too expensive and often unreliable. Over the next decade JB rebuilt and tinkered with an old wooden still and increased sugar production; but it was the influx of Americans (and their money) during World War II that really grew the business.  JB knew that in order to expand even further he had to move the focus of the company away from blending and bottling and into actual distillation – so in the late 1940s he acquired land in Morvant (a neighborhood just to the east of Port-of-Spain) at a time when the Government of the day was starting to develop it into a sort of planned housing project, and he built a modern distillery there. As a bit of trivia, Angostura was a close neighbor, right over the road.

JB Fernandes (photo (c) Angostura)

By the 1960s Fernandes & Co changed into Fernandes Distillers Ltd and ten years later had a massive 85% market share of the local market, as well as what were reputed to be the largest stocks of ageing rum in the Caribbean.  They had also opened up a strong export market to both Europe and Asia. However, for reasons that are not entirely clear, the company was sold to Angostura holdings in 1973 and while it kept its name (Fernandes Distillers (1973) Ltd.), it was a subsidiary of Trinidad Distillers Ltd, Angostura’s holding company…and the French Savalle still they used was dissassembled once distilling operations were merged. All rums made by either company were then run off the same five-column still, and whatever work Bento had done on that long ago wooden still had been forgotten or abandoned.

But that’s not all because in the Angostura Museum are papers suggesting that while the Fernandes brands were taken over by Angostura, Forres Park itself was transferred or ceded or sold  to the Government at the same time. Because in 1976 another (now-famous) company called Caroni (1975) which the T&T Government had bought from Tate & Lyle, was asked to take over the running of Forres Park “the owners of which had decided to discontinue sugar production in Trinidad” (one can only wonder how and why that ever happened). Evidently the sugar part didn’t interest Angostura, only the rums did.  In any event, the Forres Park factory was closed and sold to St Vincent (probably St. Vincent Distillers, as they are the only distiller there)  and the rest of the property became part of Caroni, which itself was shut down by the Government in 2002. (See “Sources” below for attribution.)

JB Fernandes himself went into real estate and other ventures including tourism, horse racing, art collecting and philanthropy, and died in 1992. Few outside Trinidad (or rum history geeks) now remember his name, or remember his contribution to Trinindad rums;  though of course old timers would recall the famous brands he pioneered and which Angostura still uses. Even the Fernandes name remains on some bottles I have found online (like the Black Label), though their availability is questionable…it’s possible that it is being gradually phased out and what is for sale is unsold stock from the 1990s.

This is a small biography and sources are slim. But it does pull together all strands of information as are available, and I hope that if any Trinis or old salts have further information or stories to enhance it some more, please touch base with me.


A short list of Fernandes Rums (not Angostura’s) are below.

  • Fernandes Crystal Superior White Rum
  • Fernandes Silver Aged 3 YO Rum 38%
  • Fernandes Old Rum
  • Fernandes Original Rum
  • Fernandes White Star Rum
  • Ferdi’s Trinidad 10 YO Rum
  • Ferdi’s Premium Rum
  • Vat 19 Trinidad Rum 37.5%
  • Vat 19 Golden Trinidad Rum 37.5%
  • Vat 19 White Rum
  • Forres Park Puncheon
  • Fernandes Black Label Rum

Fernandes Distillers (1973) post-takeover rums kept with the Fernandes name:

  • Fernandes Crystal White Rum (Angostura version)
  • Ferdi’s Premium Rum (“Uniquely Matured”)
  • Fernandes Vat 19 White Rum
  • Fernandes “19” Rum
  • Fernandes “19” Gold Rum
  • Fernandes Black Label Rum
  • Fernandes BL Original Rum
  • Forres Park Puncheon Rum

Sources: