Ruminsky

First posted 19th January 2010 on Liquorature.

(#002)(Unscored)

Surprisingly similar to the Zacapa 23…silky, sweet, smooth, supple, and a great drink by itself.

***

This review is being written in January 2010 (and amended again in April), but we actually had this phenomenal rum for the first time in April 2009, the first time I hosted the Club. A nippy night as I recall, and iconoclastic as always, I obstinately refused to get whisky, and loudly blared to all and sundry that it would be a rum night (and so started a peculiar tradition of Liquorature, which is that the voluble, lone crazy in the corner is a Caner and nothing can be done about him, so let’s buy him a bottle to shut him up when the Club meets ). I’d like to point out that this rum was such a hit that it was repeated at the March 2010 gathering, having, in the interim, gained a cachet that made its re-release almost inevitable (whiskey drinkers never have this problem, I grouse – the shop shelves buckle with the weight of the many scotches, while us poor upholders of the sugar-flag must suffer in silence).

The Trinidadian Zaya rum is value for money. Zaya’s deep amber color suggests full body and rich flavors. Aromas of caramel, molasses vanilla are most pronounced upon opening. Initial tasting reveals substantial flavors of vanilla, coffee and molasses, followed by more subtle tastes of butterscotch. It is sweet, and that’ll be off-putting to some (and I suspect whisky lovers will avoid it altogether), but damn, is it ever smooth. Finish is consistently heavy throughout, leaving behind flavors of vanilla and caramel. The flavours are excellently strong without being overwhelming…for a bit there, I thought I was tasting a spiced rum, to be honest. If you like a bit of burn the finish will please you, but it’s not out of bounds to mix it just a bit. A splash or two of coke does the trick, though I fail to see the point, and I can just drink this baby all night long.

Research informs me that until 2008, Zaya was estate-produced and bottled in Guatemala by Industrias Licoreras de Guatemala, home to Zacapa’s rums (see update below). where volcanic soils and tropical temperatures produce some of the best sugar cane in the world (as a loyal Mudlander, I cannot in all honesty accept this heresy, and so dismiss it as claptrap for the gullible). In the first half of 2008, the distribution of rums produced by Industrias Licoreras was assumed by the giant Diageo, resulting in the Zacapa brand being given priority. Zaya was forced to move production to the Angostura Distillery in Trinidad. Guatemalan rums are said to be some of the smoothest available; Trinidad’s rums by contrast are often more heavy on oak and tar, as evinced by the Caroni line of rums.

Packaging of the two versions is nearly identical, with a few unobtrusive changes to help you determine which version you are holding. The extra-heavy bottle with the leaf-wrapped neck and cork stopper are the same as before, but is now sealed with a sticker that reads: “Trinidad Production”. The labels are slightly modified as well. The small circular crest at the bottle’s shoulder that previously displayed a pre-Columbian native central American mask is now replaced with the Trini coat of arms containing a Scarlet Ibis and two sea horses. More obvious are the words at the very bottom of the main label, which declare the country of origin: “Imported Rum from Trinidad” now replaces “Imported Rum from Guatemala”. The one we had in April 2009 was definitely a Trini one, based on that label.

To my surprise, of all the rums we’ve had thus far, this one was the hit of the season (and it had strong competition that April night with a Jamaica Appleton Master Blender’s Legacy and a Flor de Cana 18 year from Nicaragua), and I relate this to the slightly more powerful taste I mentioned, which really struck a cord with the guys. Eyes still grow misty at the memory, or so I’ve been told, and the rum keeps being used as a quasi-baseline in our group. To my mind, it’s been eclipsed by the English Harbour 1981, but there’s also a ~$100 price difference so if I was short on funds, the Trinis would get my cash for sure.

Update February 2015

There is a growing backlash against Zaya, led by people who remember the older, more complex Guatemalan profile (and the early years of the Trini one), and who despise the addition of more and more vanilla and spices into the current profile. It has led one popular bar to remove it from their shelves altogether, as remarked in this essay by the Rum Collective. But other online reviewers over the years (Dave Russell and the RumHowler to name two) have also begun to gripe about the matter, and the current imbroglio over the amount of sugar and other inclusions in rums is sure to add fuel to the fire.

Update October 2021 (From a FB post by Matt Pietrek)

Here’s a little recent rum history rabbit hole I just went down, learning a few interesting things along the way. The elders among us may remember a time when Zaya rum was made in Guatemala, and considered a top shelf rum. It was only circa 2008 that production moved to Trinidad and its labelling became….. controversial….

It’s been reported in many places that Zaya was originally distilled at DARSA in Guatemala. (Update: Confirmed.) I had long assumed that Zaya was just another of the Industria Licorera Quezalteca-owned brands, alongside Zacapa and Botran.

I may have been wrong.

I just now came across this trademark registration for Zaya rum, first filed in 2000, and pictured here.

The original registrant was Wilson Daniels Ltd, although the current owner is listed as Infinium Spirits, both California companies. A little more digging turned out that both companies were owned by a Win Wilson. His obituary notes this:

“Win’s proudest career accomplishments included representing Domaine de la Romanée-Conti for more than 25 years, creating Cabo Wabo Tequila (named one of the “Top Three Tequilas in the World” by Anthony Dias Blue of Bon Appétit magazine) and conceptualizing the ultra-premium Zaya Rum brand from Guatemala.”

This got me thinking – Perhaps Zaya was an entirely a US-conceived brand, made using Guatemalan-made rum. Nothing wrong with that, of course. It just means that it may not have been a Guatemalan-origin brand, as I assumed. With that in mind, the similarity of the Zacapa and Zaya names seems more intentional. Assuming my above hypothesis is correct, Might Wilson have mimicked the Zacapa name with a vaguely sound-alike name, i.e., Zaya?

Meanwhile, I also learned that both Infinium Spirits and Wilson Daniels are owned by Young’s Holdings, the owner of Young’s Market, a major American liquor distributor that recently became a subsidiary of Republic National Distributing Company, the second largest US wine & spirits distributor.

This was for me, for many years, one of the top five commercially available rums in the world. Not to be missed, even for the price. Four stars, triple A, I don’t care what you call it, this thing is simply awesome.

First posted on Liquorature, January 2010.

After gathering a ton of notes on rums from all points if the compass for most of 2009, it seemed appropriate to begin my official rum reviews with what is arguably the best – and the second-most expensive – rum I’ve ever tasted to this point in January 2010. Now I cheerfully admit to being something of a peasant and have no compunctions about using an expensive rum to dilute my cheap-ass coke if I think it a bit harsh, but for something this exclusive it almost seemed like sacrilege to let anything dilute it.

My friend Keenan and I were doing a rum run at Willow Park to stock up for a wings night (he who gets the largest raise buys the wings). For those who have never heard of it, Willow Park in Calgary may just be as Curt has described it – the best liquor store in Western Canada. Now Curt speaks from the misguided perception of his whisky-love (for which I have found the strength to forgive him), but there is little doubt that I have found more and better vintages of God’s water, more consistently, here than anywhere else. Browsing around, I saw this pricey bottle, read the label, hesitated and then, overcome by a fit of madness, bought the thing. It was all I could do not to wince as the price rang up (and if you think this is dumbass, just read my review of the Appleton 30 year old)

It was well that I parted with the bucks, I think, because even a lifetime of boozing didn’t prepare me for the quality of this baby…packaging, bottle, appearance, legs, colour, drink – all were uniformly top of the scale. I reverently cracked the sealed wax over the cork (Keenan’s wife laughed at us and our seriousness), bared our pates and bowed our heads, and took a neat sip each. And sat still, a little awed. This was, without question, the smoothest rum I’ve ever had in my life, one of the very few I’ve had without ice, and, at $200 for that bottle, it’s really pricey, but worth every penny. I’d have to say Keenan’s appreciation wasn’t far behind mine.

English Harbour 1981 is distilled by Antigua Distillery Limited from fermented molasses and bottled in 2006. It’s aged 25 years in used whisky and bourbon barrels and the subtle notes come through in the nose and taste. The copper and dark cedar color is sealed in with a wax-seal cork stopper that, when sniffed, gives a gentle nose of smoky wood followed by black cherry and currants. The initial taste doesn’t disappoint with more dry wood, caramelized dark fruit and roasted cashew in the body. And so, so smooth, it’s unbelievable – first rum I have ever had without even a smidgen of bite on the way down. The finish is dominated by smoky wood balanced with cinnamon and soft nutmeg tones. It’s like a liquid Hagen-Dasz caramel ice cream. If I ever get another one and feel like parting with that much money for the benefit of the peat-lovers, it’ll make the club for sure.

Highly, highly recommended if you can afford it (it runs into the El Dorado Problem, unfortunately, but in a pinch, the English Harbour 5-year isn’t half bad either at one-eighth the cost – I’ve got the review here as well). If only to apprise one’s palate of what rums can be at the top of the scale, buying this 25 year old is something a rum-lover should do at least once in his life.

(#0001)(Unscored)

Other notes:

This is totally irrelevant but in 2011 I snagged four more of these babies because a local shop mislabelled them at the price of the 5-Year Old. I can virtuously claim to have shared three of those bottles with others over the years.
The core of this rum is the Cavalier 1981 rum made by the same company. In 2014 I asked a brand rep about it and he admitted that they had underestimated how good the Cavalier was – when they did, they had enough left for the 5712 bottles that made up this rum.
750ml of 40%. Bottle #552 of 5712.

Update March 2013: This rum has, of course, been superceded in my affections and appreciation of quality, which was inevitable given how many rums I’ve tried and written about. I still think, though, that if one was to make any list of the top five rums in the world, this one should be somewhere on that list.

Update October 2014: tasted this again at the 2014 Berlin Rumfest and scribbled some notes. Even given the evolution of my tastes to stronger and more intricate, original profiles, I’d still give this a solid 86 points. It loses some for lack of intensity at 40%, but the complexity of what is there remains lovely.

The Lone Caner

Zaya 12 Year Old Rum – Review

English Harbour 1981 25 Year Old Rum – Review

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