Whaler’s The Original Dark Rum (Rare Reserve)(Red Label)(1970s / 1980s)

 2 Responses »
Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipe – the vanilla-bomb that I reviewed way back in 2010 – but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever was – at best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colour – dark red-brown

Strength – 40%

Nose – It giveth hope.  First, red grapefruit and some rancid olive oil,  and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot).  It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

Palate – The taste taketh hope away.  It’s almost all vanilla, alcohol, brown sugar, caramel, licorice.  Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added).  But there’s not a whole lot beyond that going on.

Finish – Warm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla.  It’s possible a few citrus notes were there, just too faint to make any kind of statement.

Thoughts – The rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow.  There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½

Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Whaler’s Rare Reserve Dark Rum – Review

 2 Responses »
Dec 112010
 

Whaler’s Rare Dark Reserve Rum is all characteristics and no character: smell without nose, burn without body and aggressiveness bordering on the obnoxious without actually delivering on any of the promises it makes.  Don’t let the tempting scent fool you.  That’s most of what you’re gonna be getting.

(First posted 11th December 2010)

Whaler’s Rare Reserve Dark rum is not, as its advertising might imply, made in Hawaii.  Its website certainly suggests the connection by touting the traditional recipe used by whalers in the old days, copied from native islanders’ own rum production on Maui and perhaps infused with vanilla beans once used to rattle around in bottles, meant to entice whales to come closer. An amusing tale which may even be true. Be that as it may, the rum takes its name from the hardy sailors who once plied the Pacific searching for the whales to decimate and made rum on the side when stopping for R&R in the islands. But it’s actually made in Kentucky, by Heaven Hill Distillery and is a commercially indifferent low-cost, low-effort, low-interest spiced slop marketed to people who know no better, on an industrial scale.

For a bottle costing less than $25, you can’t expect too much, and indeed, it doesn’t deliver too much.  In that sense, it is not like the Tanduay, an undiscovered steal: it’s just a low level adulterated rum made from neutral spirits.  What makes it stand out from the crowd is a nose of real, if simple, power.  Open this bottle and just let it stand there: it’s like somebody let off a butterscotch bomb in the room (and lest you think I’m exaggerating, I tasted this with a group of Scotiabank employees, and one of them smelled it twenty feet away in less than three seconds…before I poured a single glass). I have gradually been corrupted into using a glencairn glass, but truth is, you don’t need something snooty for Whaler’s – what you really need is a gas mask to filter the thing out.

The darkness of Whaler’s is, I concede, appealing, and it sports a medium body (I expected something heavier and richer from that colour, but no…).  In the glass it sports thin legs, and that is where this kind of test proves its worth.  Consider: a strong, overpowering nose of butterscotch and vanilla through which you can dimly and imperfectly sense caramel and some sugar and pretty much nothing else.  A body that stings and burns and delivers that taste…and nothing else.  A finish that is short and thin and stings (not much, but that’s me damning it with faint praise)…and nothing else.  I’ve heard and read of rum lovers discussing “hollow” rums, which have all promise and no delivery – this is the first one I’ve ever tried.

What Whalers really is, when all is said and done and drunk, is a flavoured, spiced rum.  Not even fancy herbal stuff like, oh, the Tuzemak, or even Captain Morgan – those two have the balls to put their money where their advertisements are and don’t have airy pretensions to more than that – but just a bucketload of caramel, vanilla and butterscotch flavouring poured into some 40% rum. As a low level mixer this will be okay, I guess.  As a sipper it fails, utterly, unless you’re after a harsh liqueur of some kind, or a cocktail base.  I know I’m not, but if you are, I’d suggest a coke zero or some other non-sweet mixer: this thing is too sugary by half already and doesn’t need any further embellishment.

(#058. 71/100) ⭐⭐½

Opinion

Heaven Hill distillery from Bardstown, Kentucky may be the harbinger of an accelerating trend: that of larger distillers diversifying their entire portfolios and producing more than just the spirits that once made their name.  Bacardi has stuck with rums (and has one at every price point except the stratosphere) as has J. Wray & Nephew, but research I’ve done on Tanduay, Banks DIH, DDL and of course Diageo shows that these big guns (among others) are producing vodkas, tequilas, gins, whiskies, liqueurs and just about everything else north of 30% ABV.  Even Bruichladdich and Cadenhead are now experimenting with rums as opposed to straight whisky production and American “craft” distilleries in particular seem to want to make everything possible on the one still they might have. And here is the Whaler’s Distilling Company, a subsidiary of the behemoth of Heaven Hill, producing rums in Bourbon country. And vodkas. And Gin.  And other stuff.

In fairness, that’s the way companies survive, by innovation and adaptation to a marketplace where drinking preferences are all over the map and changing in a heartbeat at the dictates of fashion; quality control is better and modern technologies are consistently employed for a taste that is the same bottle to bottle: none of that hit and miss approach that characterizes tiny operations making rum for local consumption on small islands. But I still kind of regret the passage from the uniqueness of such tightly focused distilleries to something more impersonal.