Camikara 3 YO Cane Juice Rum (India) – Review

 No Responses »
Jan 022025
 

Today I’ll dispense with the third rum in the Camikara line of rums from the Indian company of Piccadily Distillers (their true name is Piccadily Agro Industries Ltd), who also make the very good 12YO, and a rather more middling 8YO that I was less than enthusiastic about. These are all rums that are of relatively recent conception, with the line first introduced in December 2022 (in a splashy extravaganza at the Hyatt Regency in Haryana that gave the Tasting of the Century Hampden launch in 2018 a run for its money), utilizing stocks that had been laid down for the company’s blended rums.

Camikara entered the premium rum space after seeing the potential of premium whiskies (their Indri and Whistler brands had been on the drawing board for far longer, and were launched in the early 2020s), and sought to leverage their license to make alcohol from cane juice into a rum from that source, a first in India at the time. The wash is double distilled using large pot stills in their main facility in Haryana (in the Punjab), and the final distillate aged in ex-bourbon barrels for the requisite period (the production process is covered in more detail in the 8YO review).

The 3YO is made the same way as the other two older rums in the portfolio, issued at 42.8%, and one expects that for a rum this young, the cane juice nature of the distillate would be quite evident, in a way that the ageing has taken out of the older bottlings which are somewhat more barrel-influenced. Certainly the nose suggests this, because it is quite pungent at first nosing – very tawny, and almost sharp to smell. It noses of sweet grain cereals (think honey nut Cheerios), honey, brine, and is quite astringent, almost sharp. There’s also some of the youth evident here – turpentine, fresh paint, both fortunately mild. Yet at the same time it feels raw and a little uncouth, with few of the herbaceous grassy notes I would expect to at least get a hint of. There are some scents of melons and papaya, cardamom and vanilla, yes — but one has to strain too hard to get any of that

And if the nose was indeterminate, the palate is a disappointment through and through, and goes downhill from there. Thin and flat is the best I can express it, with a scratchy mouthfeel. The tastes are there if one really concentrates, but even the 8YO’s profile exceeds it — and that was no great shakes as you may recall. Some cumin, rice pudding, vanilla, cardamom and brown sugar, a touch of leather and smoky red paprika, but really, haven’t we seen all this before, done better? The finish does the rum no favours either, and just sort of trickles away like a Cheshire Cat’s grin, leaving noting behind but vague memories and the feeling of a target aimed at, and missed.

In fine, even for a three year old there’s just too little here to excite the senses or tickle the tonsils, and it underwhelms at best. I’m sure it was released as a mixing rum and therefore expectations should be tempered with that in mind, yet as the New Brits and Australians have shown us, young rums can be made well, and need not take the low road this one careens down.

(#1105)(75/100) ⭐⭐½

Other notes

  • Video Recap is here.
  • Because the rum is a consistent and ongoing blend, it lacks a year of distillation and bottling.
  • Once again, my deepest appreciation to Nikkhil of WhiskyFlu for the sample.

Company Bio (from R-1104)

The company that ended up calling itself Piccadilly had its origins in 1953 when the founder , Mr. K.N. Sharma began a liquor distribution company called Kedar Nath & Sons in Doraha in the Punjab in the Nort West of India. The company expanded rapidly – it was formally registered nin 1967, by which time it had a near monopoly on all liquor contracts in the state. Further growth occurred with the establishment of a restaurant and bar (the “Picadili”) in the late 1960s, movie theatres in 1972, and a Piccadily Hotel in 1975, which led to further investments in the hospitality business in other cities in the Punjab and Himachal Pradesh in the 1970s and 1980s. In 1993 the company expanded yet again with the purchase of a sugar mill and distillery in Patiala, and a second one in Haryana a year later, making it a full fledged alcohol producer.

Although rum had been made in one form or another for centuries in India, all of it came from molasses or from jaggery – the company decided to buck the trend by getting a license to make alcohol from sugar cane juice in 2008 and by 2009 had started production of alcohol from this source. I have no records that say what their brand was at this time – maybe they just made neutral alcohol to mix into their locally sold whiskies (a common practise) In 2010, however, they commissioned a third distillery specifically to make premium whisky, rather than the bulk malt they had been making up to this point for supply to other liquor manufacturers all over the country. This new distillery opened in 2012, which, more than a decade later, has made Piccadily the largest independent malt manufacturer and seller of malt spirits in India, producing three brands and four million liters annually. Today, as well as across India, it sells to Europe and the United States, and has invested in a project in Scotland, where it also intends to build a distillery.

The 2020s was where it all finally came together, with the Whistler and Indi brands launching in 2020 and 2021 respectively, and Camikara being introduced in 2022, all with an international focus. The Camikara trio have won several medals in spirits competitions like the ISWC and Rum and Cachaca Masters since then, most recently 2024.

The family has also become a very powerful one, with the second generation involved in commercial and political activities (not always positively) – however, since this is outside the scope of the review, I will pass on it for now.

Camikara 8 YO Cane Juice Rum (India) – Review

 4 Responses »
Dec 312024
 

Camikara (“Liquid Gold” in Sanskrit) is a brand of rum from the Indian company of Piccadily Distillers (their true name is Piccadily Agro Industries Ltd), who are better known for their whiskies until a year or two ago, when they introduced the very interesting 12YO cane juice rum we’ve looked at before. That rum was a cane juice product (supposedly Piccadily are the only ones in India doing this), and had two younger siblings that were also cane juice based, a 3YO and and 8YO, the latter of which we are discussing today.

As with the 12YO, Piccadily Distillers made this rum in Haryana, a northern Indian state – it abuts the Punjab, and is just due south of Solan, where Mohan Meakin started things going back in the 1800s. Piccadily themselves are better known, especially in India, for their malt whiskies Indri and Whistler and one imagines they went into premium rum space after seeing the strides made in upscale whiskies and observing the lack of rum equivalents — the increasing premiumisation of the spirit in the West suggests an opportunity to break into that market with an unusual product from a near-unknown location.

The cane is harvested and then crushed within two days, and the juice chucked into the fermenters with water and cultured yeast for 24-48 hours, resulting in a wash that’s about 7% ABV, which then gets run through the large pot stills (which are also used for whisky production). Initially there is a wash distillation that results in a first low-wines distillate of about 17%, which is then run through the spirit distillation with the heads and tails, that gives a final distillate of around 66% – it is this which is then set to age in ex-bourbon casks for the desired period. The final product is then blended from various ages (the age statement reflects the youngest part of the blend) and bottled at the Indian standard strength of 42.8%.

A rum it certainly is. Whether succeeds is another question, because when nosing it, it presents as surprisingly mild. One can smell honey, peaches, acetones and nail polish remover, with additional notes of wax, vanilla and cardamom. It smells oddly and heavily sweet, which I find puzzling for a supposedly unadulterated rum that is made from juice – it lacks some of the crisp clarity of a French island agricole, even those that have been aged. There are some vague hints of citrus and raspberries, but overall, not a whole lot to write home about and put one the ‘must-have’ list

The palate continues in this vein. Although still tasting somewhat sweet, it’s less than the nose suggested it would be, and there’s a dry brininess here which is interesting. Honey, syrup, overripe pineapples and ritten grapes, plus some vanilla, cinnamon and cardamom. That’s about all I can pick up even after a couple of hours — it presents as too simple for real appreciation and the quick finish is rather dry and sharp, which lessens the experience as well, though the mild fruitiness and citrus to help alleviate what would otherwise be a truly substandard rum.

Overall it’s a rum, just not one to get seriously excited about. I’m not sure whether this was made to be a poor man’s sipper or a more upscale mixer, but for my money it doesn’t really work as well as it should. One expects more from an eight year old rum, especially one matured in ex-bourbon barrels in a warm climate (which is bugled as a selling point). Overall it’s nowhere close to its 12 YO upscale sibling, and while pleasant enough, there’s an air of “good enough” about it that suggests the love was given to the older version and this one was made for the mass market’s lower expectations (and price point). Not one I’d buy if there were other options, and in comparison to true agricoles, well, unfortunately it’s not playing in the same ballpark yet.

(#1104)(80/100) ⭐⭐⭐

Other notes

  • Video Recap is here.
  • Because the rum is a consistent and ongoing blend, it lacks a year of distillation and bottling.
  • My deepest appreciation to Nikkhil of WhiskyFlu for the sample.

Company Bio (summary)

The company that ended up calling itself Piccadilly had its origins in 1953 when the founder , Mr. K.N. Sharma began a liquor distribution company called Kedar Nath & Sons in Doraha in the Punjab in the Nort West of India. The company expanded rapidly – it was formally registered nin 1967, by which time it had a near monopoly on all liquor contracts in the state. Further growth occurred with the establishment of a restaurant and bar (the “Picadili”) in the late 1960s, movie theatres in 1972, and a Piccadily Hotel in 1975, which led to further investments in the hospitality business in other cities in the Punjab and Himachal Pradesh in the 1970s and 1980s. In 1993 the company expanded yet again with the purchase of a sugar mill and distillery in Patiala, and a second one in Haryana a year later, making it a full fledged alcohol producer.

Although rum had been made in one form or another for centuries in India, all of it came from molasses or from jaggery – the company decided to buck the trend by getting a license to make alcohol from sugar cane juice in 2008 and by 2009 had started production of alcohol from this source. I have no records that say what their brand was at this time – maybe they just made neutral alcohol to mix into their locally sold whiskies (a common practise) In 2010, however, they commissioned a third distillery specifically to make premium whisky, rather than the bulk malt they had been making up to this point for supply to other liquor manufacturers all over the country. This new distillery opened in 2012, which, more than a decade later, has made Piccadily the largest independent malt manufacturer and seller of malt spirits in India, producing three brands and four million liters annually. Today, as well as across India, it sells to Europe and the United States, and has invested in a project in Scotland, where it also intends to build a distillery.

The 2020s was where it all finally came together, with the Whistler and Indi brands launching in 2020 and 2021 respectively, and Camikara being introduced in 2022, all with an international focus. The Camikara trio have won several medals in spirits competitions like the ISWC and Rum and Cachaca Masters since then, most recently 2024.

The family has also become a very powerful one, with the second generation involved in commercial and political activities (not always positively) – however, since this is outside the scope of the review, I will pass on it for now.

Piccadily Distillers Camikara 2009 12YO Rum (India) – Review

 No Responses »
Nov 062023
 

A few months ago I posted a picture of what I was tasting that week on Instagram which included the Camikara 12 YO: I was surprised and pleased at the responses which said how much people had liked it — most of these came from those who had sampled it at that year’s UK rum festival. This is an export rum from India which has two younger siblings (a 3YO and an 8YO) and remains a rather unknown quantity to many, perhaps because they have all been issued quietly and without the serious social media fanfare as attends so many other rums these days, and been reviewed by too few.

Yet I think we’d better start paying some attention, because this rum presses a number of buttons that, had they been made in more familiar climes by more familiar names, would have had us checking it out almost by default. Consider: here is a rum from a single cane varietal, made from cane juice (not jaggery or molasses), pot still distilled, aged for twelve years and bottled at a solid 50% ABV. Plus, it’s from India which, while having a great record in whiskies, does not have a stellar reputation for rums, yet which has on occasion surprised us with products of uncommon quality.

Piccadily Distillers made this rum in Haryana, a northern Indian state – it abuts the Punjab, and is just due south of Solan: those with long memories may recall that this is where Mohan Meakin of Old Monk fame started things going back in the 1800s. Piccadily themselves are better known, especially in India, for their malt whiskies Indri and Whistler and it’s never been made clear exactly why they would branch out into rums on an international scale, though my own impression is the market in India is simply too crowded with ersatz rums already, and increasing premiumisation of the spirit in the West suggests an opportunity to break into that market with an unusual product from a near-unknown location.

So that’s the background: what about the rum?

Nosing it suggested that the company has dispensed with most of the subtly and never-quite-proved flavoured profiles of Mohan Meakin’s Old Monk line and (to a lesser extent) Amrut’s own export rums. This stuff is not bad at all – initially quite tart and fruity, with canned peaches and yellow mangoes blending nicely with laban and the faintest whiff of sour cream. This is followed by aromas of red grapes and apples in a pleasantly clean and just-shy-of-light series of smells that feel quite crisp, while at the same time balanced off with caramel, plums, aromatic tobacco, vanilla and green peas. The sweetness that one senses is kept very much under control which stops any one aspect of the nose to predominate.

What is somewhat surprising is the strength – we have not seen a rum from India that clocks in at 50% before (though they have been edging up of late, with the 60+% Habitation Velier Amrut being something of an outlier). This provides the taste with a firm landing on the palate, starting off with flambeed bananas, peaches, red guavas, green peas and those overripe mangoes. What distinguishes this phase of the experience is the spice-forward nature of the rum: one can with some effort make out vanilla, cinnamon, ginger, tumeric and sweet paprika, and it brings back fond memories of the spice markets in middle-eastern soukhs more than anything else. There are some hints of salted chocolate, honey, cardboard, dusty cupboards, cheerios, and the rum presents as heavier than the nose had initially suggested…but it’s pretty good, and the closing notes of damp port-infused tobacco, honey anise, herbs, citrus and (again) spices makes for a fascinating segue away from more familiar profiles.

I say “more familiar profiles” but really, this is a rum through and through and there’s no mistaking what it is. However, it must be stated that its agricole-style cane juice origins are somewhat lost in the middle of such long hot-weather ageing – the barrels do most of the heavy lifting of the profile, rather than the intrinsic nature of the cane juice distillate, which provides so much character to unaged whites from wherever – if Piccadily ever made such a white I’d be clamouring to get some. Moreover, my hydrometer tests this at 47.5% ABV, which works out to about 12g/L of something, so readers should take that into account – my own take is that it still tastes pretty good, but obviously that will not be everyone else’s opinion.

Summing up, then, I must say that as a whole, taking everything into consideration, the Camikara rum is a treat: even in the controlled environment of my study, I admired it (in company even more so) and am now sharing it with everyone I can, because noses well and tastes great with just enough originality and uniqueness to the profile to make one take a second look and maybe a third sip, and it deserves a wider consideration. Like many rums from parts of the world other than the standards, while the DNA is unmistakable, the variation is really kind of fascinating. I think it’s a solid addition to the mostly unknown slate of aged rums from Asia generally and India in particular.

(#1037)(87/100)

Full disclosure: in early 2023 I was approached about taking a look at the 12YO by the head of Piccadily’s international business. He admitted they had no distribution in Canada and no facilities to get paid for a bottle, as is my practise: he offered to send me one if I could spot him dinner and a pint when next we were in the same area of the world. I consider that a firm deal, but since I have (as of this writing) not been able to make good, you should be aware of the source.

Other notes

  • Camikara means “liquid gold” in Sanskrit
  • The press blurbs talk about 956 barrels being laid to rest in 2009, of which only 6.6% remained twelve years later. Well, that works out to around 14,000 litres, so given its limited edition marketing (3600 bottles total, with 400 bottles to India, 1200 for the US, 400 for the UK and 800 for Europe), some has probably been left behind to age even further, and / or been blended into the younger releases.
  • I like the whole origin story of barrels being overlooked and fortuitously “rediscovered” but consider the neglect and forgetting of nearly a thousand barrels to be ultimately unrealistic outside a press release, where anything goes.
  • Piccadily Distilleries is part of the Piccadily Group, which has three distilleries in the Northern part of India: Indri, Patiala, and Bawal. The distillery making the rum is unclear: Mr. Siddhartha Sharma in an interview with Rumporter says Indri, while Surrinder Kumar the company’s master distiller, said it was Patiala in an interview with MoneyControl (he notes it was when the Patiala plant was being refurbished that the barrels were rediscovered) – it is the latter that is on the label, but I do wonder at the confusion.
  • The company’s copper pot stills are Indian made.