Tanduay Silver “Asian” (Philippine) Rum – Review

 1 Response »
Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue. 

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way.  It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas.  It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finish – sweet and lightly fruity – doesn’t help matters. It’s light enough so it can be had neat.  The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve  looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it is — when an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums. 

(#947)(75/100) ⭐⭐½

Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.

Tanduay CLX Chairman’s Reserve Philippine Rum – Review

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May 152019
 

(c) Duty Free Philippines website

Tanduay, for all its small footprint in the west, is one of the largest rum makers in Asia and the world (they’re either 1st or 2nd by sales volume, depending on what you read and when), and have been in business since 1854. Unsurprisingly, they see fit to commemorate their success with special editions, and like all such premiums with a supposedly limited release meant only for the upper crust, most can get one if they try. The question is, as always, whether one should bother.

The presentation of the CLX rum is good – boxed enclosure, shiny faux-gold label, solid bottle.  And all the usual marketing tantaraas are bugled from the rooftops wherever you read or look. It’s a selection of their best aged reserves, supposedly for the Chairman’s personal table.  It has a message on the back label from said Chairman (Dr. Lucio Tan) extolling the company’s leadership and excellence and the rum’s distinctive Filipino character (not sure what that is, precisely, but let’s pass on that and move on…). All this is par for the course for a heritage rum. We see it all the time — kudos, self praise, unverifiable statements, polishing of the halos. Chairmen get these kinds of virtuous hosannas constantly, and we writers always smile when we hear or see or read them.

Because, what’s missing on this label is the stuff that might actually count as information – you know, minor, niggly stuff like how old it is; what kind of still it was made on; what the outturn was; what made it particularly special; what the “CLX” stands for…that kind of thing.  Not important to Chairmen, perhaps, and maybe not to those maintaining the Tanduay website, where this purportedly high-class rum is not listed at all – but to us proles, the poor-ass guys who actually shell out money to buy one. From my own researches here’s what I come up with: CLX is the roman numerals for “160” and the rum was first issued in 2014, based on blended stocks of their ten year old rums.  It is more than likely a column still product, issued at standard strength and that’s about all I can find by asking people and looking online.

Anyway, when we’re done with do all the contorted company panegyrics and get down to the actual business of trying it, do all the frothy statements of how special it is translate into a really groundbreaking rum?

Judge for yourself. The nose was redolent, initially, of oatmeal chocolate-chip cookies and cereals…like Fruit Loops, I’m thinking.  There are also light acetones and nail polish remover. There may be an orange pip or two, a few crumbs of chocolate oranges, or maybe some peach fuzz drifting around, but it’s all thin pickings – maybe it’s the 40% ABV that’s at the root of it, maybe it’s the deliberately mild column still character that was chosen. There is some vanilla and toffee background, of course, just not enough to matter – for this to provide real oomph it really needed to be a bit stronger, even if just by a few points more.

The same issues returned on the very quiet and gentle taste.  It seemed almost watery, light, yet also quite clean. A few apples and peaches, not quite ripe, providing the acid components, for some bite.  Then red grapes, cinnamon, aromatic tobacco, light syrup, vanilla, leather for the deeper and softer portion of the profile. It’s all there, all quite pleasant, if perhaps too faint to make any statement that says this is really something special.  And that standard proof really slays the finish, in my own estimation, because that is so breathy, quiet and gone, that one barely has time to register it before hustling to take another sip just to remind oneself what one has in the glass.

How the worm has turned.  Years ago, I tried the 12 year old Tanduay Superior and loved it. It’s placidity and unusual character seemed such a cut above the ordinary, and intriguingly tasty when compared to all the standard strength Caribbean blends so common back then.  That tastiness remains, but so does a certain bland sweetness, a muffled deadness, not noted back then but observed now….and which is no longer something to be enjoyed as much.

I have no issue with the standard Tanduay lineup — like the white, the 1854, the Gold, the Superior etc —  being deceptively quiet and mild and catering to the Asian palate which I have been told prefers rather more unaggressive fare (some of their rums are bottled south of 39%, for example).  I just believe that for an advertised high-end commemorative rum which speaks to a long and successful commercial company history, that more is required. More taste, more strength, more character, more oomph. It’s possible that many who come looking for it in the duty free shops of Asia and blow a hundred bucks on this thing, will come away wishing they had bought a few more of the Superiors, while others will be pleased that they got themselves a steal.  I know which camp I fall into.

(#624)(75/100)

Other notes

As always, thanks to John Go, who sourced the rum for me.

Tanduay 1854 Blended Rum – Review

 7 Responses »
Oct 282017
 

#397

*Warning – This is not a 15 Year Old Rum

In late 2010 an interesting rum crossed my path, one of my first from Asia, the Philippine Tanduay Superior 12 year old, which I thought was quite a nice rum at a time when double-digit aged rums were often beyond the reach of my slender purse (or the interest of importers).  Re-reading that review after a seven-year gap I wouldn’t change much…maybe the word “excellence” in the final summing-up is a bit to enthusiastic (blame it on my youth and inexperience if you wish).  What’s interesting about the review is the observation about the sort of oiliness displayed by the DDL aged expressions which subsequent tests (unavailable at the time) showed to be locally-traditional, profile-pleasing, unacknowledged adulteration – but that 84-point score for the  T-12 remains, I believe, quite reasonable for its time. These days I’d probably rank it somewhat lower.

To this day Tanduay remains generally unavailable in the west, in spite of being one of the major brands in Asia, the most popular in the Philippines, and among the top five by volume of sales in the world.  Yet they are one of the older concerns in Asia, being formed back in 1854 when some local Spanish entrepreneurs in the Philippines formed Inchausti Y Cia – the company was mostly into shipping and fibre production and acquired a pre-existing distillery in 1856 so as to vertically integrate their sugar export business with distilled spirits. Tanduay rums have been around, then, for a long time (one of them won a gold medal in the Exposition Universal in Paris in 1876) and like many national brands as they grew, they came to dominate their local market with a large swathe of alcoholic beverages (including brandy, vodka and gin). While there are some US sales, not many bloggers have written about these rums, which may be too low-key or hard to find, to attract much interest.  Most comments I see are by people returning from the Philippines, or who live(d) there.

Fortunately, I’ve been able to remedy this shortfall: in late 2017, a new FB aficionado and occasional commentator called John Go offered to send me some samples from around the region in exchange for some of my own, and the Tanduay 1854 was one of them. The cheerfully sneaky gent numbered his six unlabelled samples, so I had no clue what I was getting and that means that the notes below are my blind ones.

“Thin and somewhat sharp on the nose,” my notes on this apparently 15-year old blended, golden rum go, “But very interesting…could have been a bit stronger.” It was indeed an intriguing aroma profile – briny and a little vinegary, like salt biscuits smeared with a little marmalade, plus musty sawdust and spicy notes – tumeric and cardamom and cumin – redolent of a disused pantry left unattended for too long.  What may have been the most interesting thing about it was that there were surprisingly few real molasses or “rummy” smells, though some caramel emerged after a while: overall it was far simpler than I had been expecting for something this aged.

That changed on the palate, which was better (the reverse of the situation with many Caribbean rums where the nose is often richer and more evocative) – I had few complaints here aside from the feeling that 43-46% might have done the rum more favours. Mostly caramel, vanilla, some breakfast cheerios with milk lightly sprinkled with brown sugar and cinnamon, some cumin, citrus and oak.  Mildly sweet, a little dry, some pineapples and bananas, with additional late-blooming flavours of brine, sweet soya, and finished quickly, without fuss, short, thin, sharp and just more citrus, vanilla, caramel to wrap things up.  

Overall it was workmanlike, not overly complex – it is well constructed, flavours are distinct, balance is fine…but there just isn’t much of anything to really write home about, no singular point of excellence. It’s simply a good blend (in February 2020 I removed the words “15 year old”, see other notes) bottled at 40%, and could easily have been better with some beefing up or imaginative barrel strategy or finishing regime, and I think for a rum this old and at the top of the food chain for the company, that’s not an unreasonable critique to make. Sure it may be primarily for the East where softer fare is de rigueur…but one can always seek to raise the bar too.

Still, let’s give Jack his jacket: compared to the high-test-swilling elephant in the rum room right now (the Don Papa 7 and 10 year old, which I and others excoriated for being mislabelled spiced and oversugared syrups), the 1854 is quite a bit better. Johhny Drejer calculated 5g/L of additives, which is right on the margin of error (0-5 g/L is considered to be effectively zero) and that is evident in the way it goes down.  I think for all its relative simplicity and unadventurousness, it is tasty and straddles an interesting line between various different rum profiles; and has not only real potential but is an affordable, decent product that gives other fifteen-year-old standard-proof rums a run for their money..

(81/100)

Other Notes

  • In January 2020, Jeff S. pointed me to an overlooked discrepancy – the label doesn’t actually say “15 Year Old” but “With 15 Year Old.”  I checked that against the original bottle from which my sample came, and sure enough, it was there too.  The bottle is therefore on par with that famed contradiction in terms, the solera-style “age statement” – and means absolutely nothing. As a consequence, I have stifled my fury at this kind of deceptive marketing, retitled my post and rewritten some of the the narrative – but it’s hugely irritating, to say the least – I mean, come on, can you spot the “with” in the top photo without squinting?  They’re just pulling another Flor de Cana style bait-and-switch on us.
  • I can’t change the score and it stays as it is.  It was tasted blind and scored that way before I knew anything about it, so to change that now to express my annoyance with the labelling would be equally dishonest on my part, as the printing on the label doesn’t change the taste.

 

Tanduay Superior 12 year old – Review

 7 Responses »
Dec 052010
 

 

First posted 5th December, 2010 on Liquorature.

Some rums just upend all expectations, and maybe even redefine your assumptions.  Smooth, amber-dark, just sweet enough, and with a body and a finish that simply don’t give up, Tanduay Superior 12 year old is like that. Where on earth has this rum been, and why can’t I find it in Calgary?

A very affable individual from my office named Rainerio was heading off home to the Philippines the other day, and knowing there were interesting rums to be found there (though unashamedly confessing ignorance of exactly which ones those were since I had never had any) I went down on bended knee, indulged myself in a paroxysm of weeping meant to soften any stony heart, and begged him to bring back a sample for me to review.  Well, I exaggerate a bit for poetic effect, but I did ask.  And Rainerio very kindly brought me back a bottle of this  stunning 12 year old.  Hell I would have been satisfied with any local popskull, and to get something so all-round excellent was a like getting an early Christmas present.

Tanduay is one of the most popular, if not the most popular, make of rum in the east, particularly the Phillipines, and made by the Tanduay Distillery out of Manila.  Like other major distillers – Bacardi and Diageo come to mind – they have a complete range, from light to dark, from the very cheap to the very expensive, and they have been in operation since 1854, which pips Bacardi by, oh, seven years. Yet, for whatever reason – distributors ignorance, lack of channels, unfavourable tariffs or whatever, you really have to look around to find it in North America (my research suggests it may be more readily available in Europe) and yet it may be the third most popular brand of rums in the world.

A dark brown rum of the same hue as the Bacardi 8 year old, the Tanduay 12 year old is an oak-aged product served up in a standard bottle emerging from a hard cardboard black box, and sporting a deceptive cheapo tinfoil cap. I looked askance at it and wondered whether this was a harbinger of things to come, but what the hell, I had asked for it and so dived right in.

On the nose the 12 year was spicy and immediately assertive with equal parts vanilla, caramel and lemon zest in some kind of crazy harmony, as if Michael Jackson suddenly joined up with the Bee Gees and they created a song of their own that just missed being nuts by some strange unknown alchemy. It was bold and immediate, but after allowing it to breathe, a sly delicate note of flowers came stealing around the more powerful notes. Yes there was some sting, but this died away after a while and the medicinal reek I so dislike in younger rums was utterly absent.

The rum took my hand and took me along with it: medium heavy body, coating the tongue with a sort of oiliness I have only had with DDL’s more aged rums.  There was just enough sweet to the Tanduay, and the caramel and vanilla notes were now joined by something softer, perhaps bananas or a tamed light citrus. It slides smoothly down the throat and let me tell you, the fade is simply awesome.  Long and smooth, with one last soft gasp of breathy fragrance wafting back up to remind you of what you just had, and inviting you to revisit the experience with another try.

Unless a distributor for this rum is found or whatever has stopped the importation of Tanduay to Canada is resolved, I doubt I’ll ever taste it again (though maybe I can ask Rainerio to bring another one back in a year or two). I’m glad I had a chance to try it: just when I thought I had a handle on the major brands of the world, this one came out of nowhere and smacked me upside the head.  If nothing else, it says that though I may have tasted and reviewed more rums than most, there are always gems from other places previously unconsidered that will just amaze, delight and please with their overall excellence.  This is the first one in my experience: I know there’ll be others, but Tanduay gives me hope that I’ll actually be able to find them, and share that delight with all those who one day read the reviews I put up about their quality.

(#056. 84/100) ⭐⭐⭐½

Other notes