I’ve made no secret of my disdain for the cheap mass produced uninteresting blah of the regular run of filtered standard strength white rums made and sold in Canada. They are mostly tasteless, cheerless, charmless and graceless, and their only purpose is to get you – as economically as possible – as high as a giraffe’s butt. Perhaps we should be grateful that they do this one thing so well.
If you wonder at my snark, it’s because I know that it’s possible to make an economical white rum that is much better and has real flavour, a real character, and doesn’t require the whinging about Canada’s archaic rules on what can be called rum (minimum one year ageing is a much-derided requirement for any rum in the country). Just look at all the interesting rums being made in the UK by small distillers like Sugar House, J. Gow, Islay Rum Distillery, Ninefold, Retribution, Outlier and others. Or the New Wave of Australian distillers like Cabarita, JimmyRum, Tin Shed, Hoochery, Boatrocker, Killik et al. They have their issues as well but you don’t see them holding back do you? F**k no, they’re running full speed into the damned wall is what they’re doing.
Into this dronish mess of undifferentiated alcoholic rose water that constitutes the Great White North’s white rum landscape, comes a small New Brunswick outfit (founded as a hobby distilling project in 2016 and established a fucntional distillery three yeasrs later) called Carroll’s. It has a labelling aesthetic that is really quite lovely, and a single rum off to the side that channels the most atavistic, cheerfully fiendish impulses of the owner, Matthieu Carroll. With that rum, somewhat at variance with the others he makes, he leveraged a pot still shoehorned into his family’s bakery, did a nine day closed fermentation and brewed this popskull to amp up the ester count to 567 g/hlpa, and knock the pants off unsuspecting reviewers, most of whom don’t know what the hell to make of this thing.
Think I exaggerate? Permit me to illustrate: it’s 65.1% and packs a hell of a one-two nasal wallop – both for strength and for the congeners, which have no hesitation making themselves felt. There’s candy. Lots of sweet sugared sour candy, sour kimchi, candy floss, icing sugar on a cake and so on. There’s aromas of strawberries, pineapples, chewing gum and citrus juice from a bottle. That’s the nice part, and indeed, it’s sweet — a bit delicate even; but the countervailing muskier and deeper undernotes are missing and this throws the balance off somewhat, as does the mouth puckering sour.
There are reservations on the nose, then, though it’s decent enough, but the initial the palate is where it comes into its own. Strawberries and wet hay, anise, some very tart pineapple notes, and again the candy – though some of the tasting crew opined it is really too much now. They may have a point. The real aspect of the taste that may discombobulate, is that an increasingly dominant thread of red licorice comes stealing out of the night. Once this thing gets going, it’s red licorice all the way and it overwhelms everything else and again, there’s no balance. A bit more restraint on this, perhaps some more darker, heavier notes and it would have rated higher, I think, and a rather disappointingly short finish demonstrates a blurt and a blast of quick intense sweet-sour flavour with a rapid drop off.
So where does this leave us? Tasted solo it might be more of a success. Tasted with several other high ester Jamaicans in the vicinity, its lack of multi-dimensionality is more pronounced, and the crew of Rum Revelations’ 2023 face off were far more unsympathetic about it in s daiquiri (they gave it more slack on the neat pour). Yet for all that, it’s a good dram, tasty enough. Like Romero’s Cask strength rum, this one elevates the potential of Canada’s distillers and shows they can muscle into territory held by better known and more successful exporters from the islands or others from elsewhere who are dabbling in the Jamaican high ester style. Rated against them it’s not as good, now – yet Carroll’s remains on my radar as a distillery to watch because almost alone among all the local distilleries, they dare to fail in style, and that’s something deserving of more respect than others have given so far.
Because, the rum may be colourless and have its faults, but let me tell you, in spiritous tasting terms, compared to the milquetoast stuff we see from its competitors, the damn thing glows like a neon tarantula on a wedding cake. And after you take it out and kill it, you shudder at the way it made your skin crawl and your palate pucker and your tongue shrivel up and cry…yet an hour later you’ll still be saying, with equal parts disbelief and admiration, “Bai, dat ting got some really braddar badassery, nuh?” Neil C. one of the Tasting Squad in the joint the day this thing was trotted out, grudging said “It smells like sweet sh*t but damn it tastes phenomenal.”
That’s Carroll’s for you. I really can’t put it any better than that.
(#1073)(84/100) ⭐⭐⭐
Other notes
- The RHE mark refers to “red high ester”
- Outturn unknown
- Although under Canadian regulations this cannot be called a rum since it is not aged, to call it “High Ester Content” as per the label strikes me as confusing and does not represent what it truly is, so I’m calling it a rum.
- Tried against several other high ester rums, mostly from Jamaica.
- Six minute video synopsis is here.