It makes no difference one way or the other what kind of bottle encloses a rum…at least not to those who just want to taste it. But let’s be honest: presentation sells, cool design is cool design and sometimes we come across rums which stand out on the shelf just because they look so different from the standard barroom bottle, akin to a wooden chess set of unrecognizable but oh-so-beautiful pieces bought in Istanbul’s Grand Bazaar. And sometimes that has less to do with a fancy label than it does with the very shape of the bottle itself.
I am not making a case for any of the rums listed here to be world beaters – many are not. But as a lover of originality and distinctiveness — even beauty — in design as in every other facet of my life, here are a few of my favourite bottles, some well known, others not so much.
(Note: I am excluding other spirits like vodka and tequila and brandy; ignoring impressive label design which would be a separate post altogether; and I am not counting uniquely made glass decanters made by third parties for the consumer; nor am I listing, with one exception, “Special Editions” that are engraved and special crystal bottles handmade by a European design house in fancy wooden housings selling for five figures. This list just concentrates on rum brands’ own releases, which for some reason have a bottle shape and/or design that appeals to me or may have a backstory that’s interesting to mention).
St. Nicholas Abbey Rums
This might be one of the more standard non-rounded bottles out there, and I know there are some rum makers out there which use the same one. What I like is the overall aesthetic. St. Nicholas Abbey’s detailed etching on each bottle shows the Great House, and the mahogany-tipped cork is said to come from the trees that were planted hundreds of years ago and are still there. Moreover, not only can you get custom etching done on the premises in Barbados, but it used to be that if you brought back your bottle after emptying it, you could get it refilled at half price. What’s not to love?
The Original Renegade Rums
Velier made simplicity and bottle design and label info a standard to set one’s clock by, with those menacing black bottles and stark, informative labels.
Yet Renegade Rums was also there with their own take on the matter: their frosted sand-etched glass bottles with the thick, wide base, and those labels that told anyone who wanted to know just about everything they wanted to know, were a godsend to those who desired more info.
It may be just me, but that simplicity and easy-on-the-eyes shape makes me consider them among the most beautifully-designed rum bottles around, even now that the line has been discontinued for so many years.
J. Bally Martinique Rhum – Pyramid bottle
Bally, one of the older houses on Martinique, has long been known for not only the excellence of its agricoles, but the peculiar and distinctive pyramidical shape of one of their signature bottles. Some wags on the Masters of Malt asked rhetorically whether it had anything to do with similar cool shapes of some modern tea bags – the answer, of course, is “no.” It’s simply that this is one of the most stable shapes to have for a bottle on the table, aboard a sailing ship where movement in heavy seas must be guarded against.
DDL PM / EHP / CBU 1997 single still rums
Issued in 1997 to commemorate the cricket world cup being held in the West Indies (and a match or two in Guyana), the design of the bottles was deliberately chosen to mimic the look of a cricket bat. They are, of course, annoyingly difficult to store, being taller than most, and also rather unstable to have standing around, like an inverse Bally from above. Still – rather unusual, reasonably original, a decent story, and a whiff of distinctiveness permeates. (Note: The Master Blender’s Reserve 2018 releases are also using these bottles)
Pusser’s Nelson’s Blood Ceramic Yachting Decanters
One reason I loved scouting around Alberta was because it was (and remains) the only deregulated province in Canada, and that means any Mom and Pop corner shop so beloved of exiled Mudlanders, can stock undiscovered gems nobody knows anything about and which have long since vanished from the shelves of the big emporia.
Pussers sailing decanters are ceramic jugs with fancy artwork detailing the heritage of the brand and sailing and the sea. There are several variations and sizes, all beautifully done, appealingly shaped, and sure to catch the attention of anyone passing by the shop shelf. Which is exactly what happened to me nearly ten years ago. Nowadays one can get one online via the Pusser’s website but it ships empty…mine was full back when I got it, and remains uncracked to this day.
R.L. Seale’s 10 Year Old.
Surely this is one of the most unusual “almost a bottle but not quite” on the market. I always played mind games with myself about whether it was deliberately designed this way, whether it was a mistaken design that looked good enough to try (or was used to save money after the fact) – but for sure the distorted molten-then-frozen look (which Richard Seale has confirmed is a stylized sagging leather water bag) of the 10 YO remains one of the most distinctive and memorable bottles ever made. The rum inside isn’t bad either, and neither was the Olde Brigand 10 YO which preceded it, and which used the same bottle.
Captain Morgan’s Cannon Blast Spiced Rum
Well, spiced rum or not, 35% wussy strength or not, points have to be given for courage, in designing a bottle shaped like a bomb in a time of terrorist fears. But come on, what modern explosive looks like that? That’s a cannon ball, or a cartoonist’s idea of an anarchist’s 19th century grenade.
Still, I sort of admire it just because it’s different, and we don’t see enough of that. Too bad it’s just a marketing gimmick. I suppose Captain Morgan was (again) channeling that tiresome old saw about rum being a pirate’s drink, which, given their name, is perhaps not so strange, if overused.
As a rum, not many have reviewed it. Paul Senft, usually the most retiring and circumspect of reviewers, remarked on Distiller that it was “Definitely a rum engineered for shooting and not sipping; a rum in name only.” Ouch. I think they dropped this thing on their own feet there.
Deadhead 6 Year Old
Creepy as sh*t, the deadhead seems to channel the gleefully over the top 1992 Peter Jackson cult classic “Braindead” (and if you have a macabre sense of humour, love excess gore and haven’t seen it, you don’t know what you’ve missed and, that’s the one to see, bar none). I mean, I honestly can’t imagine anyone with young kids keeping this thing in the house given that it speaks to the shrunken heads of primitive head hunter tribes, something its advertising gleefully mentions.
So far as its website goes, it’s made in Mexico in the southern state of Chiapas, molasses based, pot still distilled, aged six years in a combination of American oak and local wood (“Chiapas oak”) and marketed by a California company called Iconic Brands. I’ve never tried it, though perhaps I should, just to get that bottle, and maybe a bad dream or three.
Old Monk Supreme XXX Very Old Rum
India has very few rum brands, and those few have massive market share in the subcontinent, and relatively minimal exports. I’m unclear why, given that so few home-grown brands exist, it was felt necessary to make the Old Monk stand out as much as it does, with a bottle that is shaped like a monk and use a triple X moniker at all….ah, who cares? It’s deprecatingly humorous, and unique in its own way. Note that there are two variations of this bottle – I’m referring to the full-body figurine, but there is one for Old Monk Legend with just the head as well.
Pumpkin Face rums
Now here’s the October special, the Pumpkin Face. It’s not to be confused with Captain Morgan’s spiced pumpkin rum “Jack-O Blast,” which is a different animal altogether (and probably worth even less). I like the design, and while I know bars up and down North America probably have it in stock, though do question (as I did for the Death’s Head) who with kids would want this in the house on any day except Halloween. Still, have to be honest – it is striking, and very cool to have around.
As a matter of interest, the brand sports a blend of Dominican rums of various ages (depending on which one of the four issued rums we’re talking about) with the useless statement of “Ultra Premium” accompanying some age statements that have to be considered very carefully. Never tried any myself…at least, not yet. But if I were passing the bottle on a shelf someplace, I would do exactly what its marketing expects – stop, take a second look, and ask for a taste. So in that sense, the design works like a charm.
Nepal Kukhri Rum
The “Kukhri” brand itself was created in 1959, but what really launched its awareness was 1975, when, to commemorate the coronation of King Birendra in the distillery brought out the rum in a khukri-shaped bottle. Nearly half-a-century later, the dagger and the “Coronation” Rum it contains is still a favourite souvenir, and is exported widely.
This is the rum that made me curious about the whole subject rums in weird bottles. I bought it (and reviewed it) simply because of that unique shape, even though I’ve never tried any before, and have heard it’s “just” a standard-proofed spiced rum. Well, maybe. But just like those jokers who make glassware into AK-47s or pistols or even swords, whoever has the balls to make a bottle shaped like the national blade of the country deserves accolades for design-chic alone, no matter what the juice inside tastes like. And if John Rambo had been based in the Himalayas instead of Thailand, you might have seen him rescue missionaries with a bottle of this instead of whatever he made at his forge.
Mocambo Mexican 10 YO rum
Mocambo’s parent company has been in business since the 1950s and none of their other bottles are anywhere near this kind of design. In point of fact, these days the entire brand probably isn’t that well known – when was the last time you saw a review or discussion of one, for example? And to be honest, I’ve never tried this rum from Mexico either. Ah, but who can deny that awesome cool-factor it possesses? A glass pistol with the cork in the muzzle? I’d buy the damned thing just so I could mount that bottle on my mantlepiece.
Bonus “After-The-Fact” Entry – Appleton’s Edwin Charley Proprietor’s Collection
Although strictly speaking this series is a presentation quality one-off costing between £150 and £200 (each), and not for general consumption or purchase, the four bottles that comprise it are so unique, it’s hard not to give them a mention. The Collection, released in 2005 is comprised of four Jamaican rums, individually numbered and bottled in hand-blown Venetian glass, with each one featuring a statuette inside the bottle itself that references one of the steps in the rum making process: a stalk of sugar cane (Foundation), the pot still (Enlightenment), the barrel (Virtue) and a human figurine of a cane-cutter (Transformation) who I’m going to call Basilton Ramnaraine, just because, you know, I can.
They are pricey and I’ve never actually seen one — Dave Russell of the Rum Gallery has written about all four and twigged me on to them, and the links above are to his reviews — and yet I think that those four bottles are items of real beauty that can take their place proudly on any shelf where they are displayed.
Perhaps a hat tip should be made to a few others that I considered but eventually did not include. There was the original straw-wrapped Zacapa, whose design was copied by Fabio Rossi for his Millonario 15 many years later. The banana-leaf-wrapped Dzama from Madagascar. St. James’s distinctive and much copied tall rectangular bottles with the square cross-section. And also the Belize-made Don Omario’s 15 Year Old rum in its distinctive bottle that was like a star when seen in cross-section, and the Kraken’s jug and memorable black and white design look. But in the end I stuck with these twelve and the bonus pick.
A last word
If you want to see what craziness other spirits have come up with, check this link.