Jan 022020
 

The actual title of this rhum is Chamarel Pure Sugar Cane Juice 2014 4 YO Rum, but Mauritius doesn’t have license to use the term “agricole” the way Martinique, Guadeloupe, Reunion and Madeira do. And while some new producers from the Far East and America seem to have no problem casually appropriating a name that is supposedly restricted to only those four locations, we know that Luca Gargano of Velier, whose brainchild these Indian rums are, would never countenance or promote such a subversion of convention. And so a “pure sugar cane juice” rum it is.

Now, Mauritius has been making rhums and rums for agescompanies like New Grove, St. Aubin, Lazy Dodo are new and old stalwarts of the island, and third parties take juice from International Distillers Mauritius (IDM) to make Penny Blue, Green Island or Cascavel brands, mostly for sale in the UK and Europe. But there’s another distillery there which has only recently been established and come to more prominence, and that’s Chamarel, which was established in 2008 (see historical and production notes below). I hesitate to say that Velier’s including them in their 70th Anniversary collection kickstarted their rise to greater visibilitybut it sure didn’t hurt either.

Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV. Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those we tried we mostly liked), or that strength, but because it’s always interesting to see how such a relatively brief tropical ageing regimen can affect the resultant rum when it hits our glasses.

In short, not enough. It sure smelled nicepeaches in cream to start, sweetly crisp and quite flavourful, with lots of ripe fruit and no off notes to speak of; waves of cherries, mangoes, apples, bubble gum, gummi-bears bathed in a soft solution of sugar water, cola and 7-up. It’s a bit less rounded and even than Velier’s Savanna rum from the Indian Ocean still series, but pleasant enough in its own way.

It’s on the palate that its youthwith all the teenage Groot this impliesbecomes more apparent. There’s peanut butter on rye bread; brine and sweet olives, figs, dates, leavened with a little vanilla and caramel, but with the fruits that had been evidenced on the nose dialled severely back. It’s dry, with slightly sour and bitter notes that come forward and clash with the sweet muskiness of the ripe fruits.. This gets to the point where the whole taste experience is somewhat derailed, and while staying relatively warm and firm, never quite coheres into a clear set of discernible tastes that one can sit back and relax withyou keep waiting for some quick box on the ears or something. Even the finish, which was dry and long, with some saltiness and ripe fruits, feels like a work in progress and not quite tamed, for all its firm character.

So somehow, even with its 58% strength, the Chamarel doesn’t enthuse quite as much as the Savanna rhum did. Maybe that was because it didn’t allow clear tastes to punch through and show their qualitythey all got into into a sort of indistinct alcohol-infused fight over your palate that you know has stuff going on in there someplacejust not what. To an extent that it showed off its young age and provided a flavourful jolt, I liked it and it’s a good-enough representative of what the distillery and Mauritius can do. I just like other rhums the company and the island has made bettereven if they didn’t have any of Luca’s fingerprints over it.

(#689)(81/100)


Other Notes

La Rhumerie de Chamarel, located in a small valley in the south west of Mauritius, is one of the rare operational distilleries to cultivate its own sugarcane, which itself has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and in 2008 the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created the new distillery on their estate of 400 hectares, perhaps to take on the other large rum makers on the island, all of whom were trying to wean themselves off of sugar production at a time of weakening demand and reduced EU subsidies. Rum really started taking off in post 2006 when production was legalizedpreviously all sugar cane had to be processed into sugar by law.

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper Barbet-type plate column still (for white rums), or the two-column 24-plate still they call an alembic (for aged and other rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations.

Dec 182019
 

Without bombast or any kind of major marketing push, without hype or hurry, Savanna on Reunion Island in the Indian Ocean quietly built up its reputation over the last decade with the Grand Arôme series of rums deriving from their high ester still, and probably gave the new high-ester Jamaicans serious conniption fits. Yet for all its burgeoning street cred, it remains something of a relative unknown, while much more attention is lavished on the New Jamaicans and other companies around the Caribbean who are jacking up their taste levels.

Savanna has of course been making rums its own way for ages, and by releasing this little gem with them, the Genoese concern of Velier might just be the one to catapult them to the next level and greater renown outside Europe. After all, they did it for Caroini and DDL, why not here?

The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration. Personally, I find it very attractive from an artistic point of viewI love the man riding on the elephant motif of this and the companion Chamarel rum (although I must concede that my all time favourite design is the architectural-quality drawings of the various stills of the Habitation line). In any event, most of the info is on the back label (repeated in the copperplate-style narrative on the front): distilled November 2012, aged on Reunion in French oak casks, bottled February 2019. It’s a column still product, but not, as far as I’m aware, of the HERR still.

It’s been said on many occasions of Velier’s rums, especially with the Jamaicans and Demeraras, that “the rum doesn’t feel like it’s X%”. Perhaps nowhere is that more true than here, where the Savanna clocked in at 61% ABV, but nosedand later tastedlike it was no more than standard strength. I mean, it started with a truly lovely, sweet, soft, warm nose. Peaches in syrup and cream melded well with sugar water, ripe yellow mangoes, red grapes,and sweet red olives. Delectable in a good way, and I particularly enjoyed the lemon and cumin background, plus the yoghurt and sour cream with dill.

The palate was also an amalgam of many good things, starting off tasting of sweet and very strong black tea with milk. It developed fruity, sweet, sour and creamy notes which all met and had a party in the middle. There was lime zest, bags of ripe, fleshy fruits, cereals, red grapes, apples, cashewsit’s a smorgasbord of ongoing flavour porn, both sharp and crisp, and later one could even taste fanta and bubbly soda pop mixed in with a clean Riesling. The strength was more discernible than it had been when I smelled it, just not in a bad way, and it was really well tamped down into something eminently drinkable, finishing off with a flourish of olive oil and brine, a touch of sweetness from the fanta, and more crisp almost ripe fruits.

Man, this was a really good dram. It adhered to most of the tasting points of a true agricolegrassiness, crisp herbs, citrus, that kind of thingwithout being slavish about it. It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.

It’s instructive that although Savanna has been making high ester rums for at least the last two decades, their reputation was never as sterling or widespread as Hampden and Worthy Park who have been getting raves for their new branded rums from almost the very first moment they appeared on the stage. Perhaps that says something about the need in today’s world to have a promoter in one’s corner who acts as a barker for the good stuff. That could be a well known importer, it could be the use of a deep-pocketed secondary bottler with a separate rep of their own (think Rum Nation’s 2018 Reunion rum as an example), or a regular FB commentator.

These forces have all now intersected, I think, and the rum is a win for everyone concerned. Savanna has greater exposure and fantastic word of mouth dating back to its seminal HERR 2006 10 year old; Velier has shown that even with the winding down of the Demeraras and Caronis they can find tasty, intriguing rums from around the world and bring them for us to taste; and I can almost guarantee that if this rum finds its way into enough hands, there will be no shortage of positive online blurbs and opinions from across the commenterati, many of whom will be happy to say that they knew it all along and are happy to be proved right.

(#685)(85/100)


Other notes

  • Habitation Velier has released a Savanna HERR Unaged 2017 white rhum, which is a good companion to this one, though it’s a bit more energetic and rambunctious and displayed less refinementyet perhaps more character.
  • I heard a rumour that Velier intended to release three Indian Ocean rums in this 2019 series, and indeed, around 2018, there were photos of Luca in India that surfaced briefly on FB. However, nothing seems to have come of it and never responded to my queries on the matter.