J. Wray Jamaica Gold Rum – Review

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Mar 102019
 

In the previous review of the Florida Caribbean Distillers industrially-produced Florida Reserve 2 year old rum, it was treated and written about with some disdain, because as far as I was concerned, it had nothing to make it stand out at all.  It was a low rent mass-produced column-still rum that did exactly nothing to distinguish itself and could at best be used to spike a drink with alcohol, without leaving any trace of itself behind, not even a grin.

Move on now to another minimally aged rum marketed to the masses, cheaply priced, easily available (at least, in Toronto, which was where I sourced it), and you can see what a difference there is. I’m not talking about intrinsic quality so much as distinctiveness; nor do I contend that the J. Wray Gold is some kind of hidden masterpiece, because it rubs shoulders in the same sort of downmarket liquor store shelves where you might find the Reserve, and is a mass market rum just like it….but does have its points.

The J. Wray Gold is nothing particularly new – for years it was sold as the Appleton Special Jamaican rum, and this new version got issued in 2016 as a rebranding effort (though why they bothered escapes me – maybe it’s to distinguish it from the slightly more upmarket Appleton range of rums).  For what it’s worth, I tried them side by side, and felt they tasted somewhat similar, scored somewhat similar, but were definitely not the same – so the recipe was likely tweaked some in the rebranding. What is also peculiar is that there is actually not much information available on what makes it up: the most I can ascertain is that it’s a mix of pot and column still distillate, 40% ABV, and (my opinion) is probably very young – maybe two years old or so, maybe even less.

I make this last observation because of its unrefined nature. Even at standard strength, it noses rather raw and jagged, even harsh.  There are initial aromas of light glue, rotten bananas and some citrus, light in tone but sharp in attack. It also smells a little sweet and vanilla-like, with vague florals, apple cider, molasses, dates, peaches and dates, with the slightest rtang of burnt rubber coiling around the back there somewhere. But it sears more than caresses and it’s clear that this is not a lovingly aged product of any kind.

It is, however, somewhat more distinct on the taste.  The sharp and uncouth nature doesn’t abate, that’s a given, and funky notes persist – rotting fruit, ripe landfill steaming after a tropical rain (yeah, I know what that sounds like), overripe fruit and bananas, honey, brine, vanilla and some molasses and caramel.  It’s not very well integrated and though I mention these flavours, the truth is that they are still underwhelming (a function of the strength) and the roughness on the tongue makes it unsuited for any kind of sipping drink. The finish is unspectacular- short, salty, nutty with some citrus and vanilla thrown in, and overall, very faint, quickly gone.

This is not a ringing endorsement by any means — I can’t say I cared for it, really.  But for good or ill, it was a rum you couldn’t easily forget once you tried it because of those very same attributes. It excites opinion, not indifferent yawns. Sure it’s a rough ‘n’ ready backcountry bottom-feeder, perfect for a pick-me-up hip flask to be taken into the dodgy areas of Scarborough when you’re liming with your squaddies down at the local rumshop. It’s cheap, it’s raw, and doesn’t pretend to be anything other than an entry level hooch.

Yet at the same time you can sense the nascent quality it has, which emerges more fully as you work up the line of the company’s products. It has something, some small spark of artistry, of appeal, of uniqueness. Poor as it rates next to pricier upscale rum from J. Wray / Appleton, it does show what some distillation chops and blending ability can bring to the table with a set of people who know what they’re doing, even at the bottom end of the range. Oh sure it won’t class with an aged Hampden or Worthy Park, and I think even the old V/X exceeds it. So okay, it fails, maybe….but to me, it fails with authority. And that’s why, though scoring them almost the same,  I would prefer an honestly made piece of dreck like this, over something more smoothly anonymous like the FCD Florida Reserve.

(#606)(73/100)

Update June 2020: It was announced that the Appleton Special (which was supposedly rebranded already elsewhere as this “Gold”) and the White would be rebranded as Kingston 62 in the UK, but with no changes to the recipe.

Key Rums of the World: Appleton 12 Year Old Rum

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Jul 192017
 

#378

No matter how many other estates or companies make and market Jamaican rum, it’s a fair bet that when it comes to recognition, Appleton has cornered the market in their own land, much like DDL has in Guyana, or how FourSquare is currently dominating Barbados.  Recently I ran a few Appletons past each other (it’s one of the few decent rums one can get in the rum wasteland that is Toronto), and while the 21 year old, Master Blender’s Legacy and 30 year old are not on sale there, the rebranded “Rare Blend” 12 year old was.

Re-tasting the rum after a gap of some eight years was eye-opening.  My first encounter with it as a reviewer was back in 2009 and the short, unscored essay #5 came out in January 2010.  Things have changed in the intervening years – my palate developed, tasting became more nuanced, preferences underwent alterations…and from the other side, the rum and the bottle were worked over.  It was not the same rum I tried back then, nor like older versions from the 1980s and 1970s.  But what was not so evident to me then and which is clear to me now, is that the Appleton 12 year old rum in all its iterations over the years, is one of the core rums of the island and the style, a sort of permanent marker that almost defines “Jamaica rum”.  If one ever asks me in the future, what rum from there should one get first, or which rum should serve as a cornerstone of the Jamaican shelf, I’m going to point at it and say, “That one.”

This is because of its overall solidity of its assembly.  Consider how the nose presented, warm, just short of sharp, well constructed and pleasantly complex – it started with molasses, bananas, cream cheese, brine and dates, some citrus, cinnamon and apples just starting to go.  It provided a little oak (not much), and some tar, anise, vanilla and brown sugar, all very tightly and distinctly constructed – an excellent representation of everything Appleton stumbles a little on with their younger iterations, and which they amp up — not always as successfully — in the older ones.

The real key to capturing the rum’s essence is is the taste. How it feels in the mouth, how it develops over time. The palate is not particularly different from what one sensed on the nose, and I don’t think that was the intention – what it did was consolidate the gains made earlier, and build gently upon them, to provide a sipping experience that is a great lead-in to new drinkers wanting something upscale, without disappointing the hard core whose taste buds are more exacting.  It was smooth and velvety, the characteristic Jamaican funk present and accounted for (without actually becoming overbearing).  Salty caramel ice cream, stewed apples, citrus, cinnamon, gherkins in brine, vanilla and tannins for a little edge (perhaps a shade too much, but I wasn’t complaining).  After some time one could sense the background of rotting bananas, some herbals and perhaps a whiff of dill. The finish, while short, was warm and mellow, and gave up a last whiff of dates, caramel, more brine, and overall I’d say the rum was not overly complex, but the balance between the various components simply could not be faulted.  That’s what makes it a good all-round mid-tier rum.

Now, I don’t want to give the impression that the 12 is a fantastic 95-pointer on par with or better other exceptional Jamaicans which I have scored high in the past.  It’s not.  It lacks their individuality, their uniqueness, their one-barrel dynamism and exacting natures, so no, it’s not that.  What makes it special and by itself almost be able to serve as a stand-in for a whole country’s rums, is that it encapsulates just about everything one likes about the island at once without shining at any one thing in particular or pissing anyone off in general.  It’s a rum for Goldilocks’s little bear – it’s not too hot and not too passive; not too massively funky, yet not too dialled-down either; no one aroma or taste dominates, yet the final product is of a remarkably high standard overall, self-evidently, almost emphatically, Jamaican.  Best of all, it’s affordable for what it provides, and I consider it one of the best price-to-quality rums currently extant.  In short, while it may not be the best rum ever made in Jamaica, it remains a quiet classic on its own terms, and one of the key rums in any rum lover’s cabinet.

(84/100)

Appleton Estate Reserve Rum – Review

 4 Responses »
Nov 022012
 

 

Pretty good all rounder, marred somewhat by an excessive spiciness that lends itself well to a cocktail without enhancing the rum as a sipping spirit.

Appleton’s Reserve rum from J. Wray & Nephew (in business since 1825) out of Jamaica — recently in the news for its 50 year old rum as well as a controlling stake of the main Trinidadian conglomerate being acquired by Campari — is a product that is an order of magnitude better than the entry-level V/X, assuming you use it for what I think it’s meant for: a mixer. The V/X, which is from the low end of the scale of Appleton’s products, is not meant to be a sipping spirit (though of course you can) and the Reserve is a step up from there (still has a cheap tinfoil cap, mind). Yet it still hasn’t broken into the category of rums you can pleasurably have neat – that, in my opinion, begins with the quite excellent 12 year old (although the cap remains the same).

The Reserve is a blend of twenty different Appleton pot-still and column-still rums aged for an unspecified period (I’ve heard eight years) in Jack Daniels barrels. Given that Appleton does not have a five year old rum – an odd omission in its lineup, I think – I find the eight years possible, but surprising that it is not mentioned as such right up front, since rums between five and ten years of age are often referred to as hitting the sweet spot before the blender’s art kicks in to start masking and smoothening out the inevitable oak prescence of ageing beyond that point

Initial arrival of this amber rum was quite sharp, and the characteristic Appleton signatures of orange zest and citrus were evident right away. Once it settled, one could perceive some winey notes commingled with bananas, cloves, caramel and burnt sugar…and an oakiness I really didn’t care much for.

That oak (something I’ve whinged about as far up the food chain as the 21 and 30 year old) made the taste of the medium bodied Reserve somewhat less than it could have been, because really, it was a shade sharp and raw. Uncouth and unlettered, one might say. There was a smoky background that started to come out, enhanced by vanilla, butterscotch and maybe nutmeg and cinnamon to go along with the citrus notes, yet those tannins imparted a sharpness to the whole which I did not find appealing – in fairness, I must simply concede that the V/X was sharper and thinner still, so this one certainly won out by being incrementally better.

As for the finish, it was as short and biting as a pissed off Shetland and to my mind, nothing really earthshaking – it’s about what I would expected taking into account the foregoing, although with some ice to tame it down a shade, it became a lot better, with a sly butterscotch and cinnamon close (I don’t really recommend this, by the way, but that’s a personal thing).

Summing up, then, I think that for all my complaining about the spiciness of the whole, the Reserve is a step up from the V/X. It has the characteristic Appleton taste profile for those who like it, slightly dialled down. It’s edging gently (but not quite all the way) into the territory of rums one can reasonably drink by themselves…is just a shade too heated and biting for true enjoyment in this manner. The problem this creates for the Reserve is that it makes it neither fish nor fowl – I can get a cheaper, decent mixing agent in the V/X, and a better sipping rum at a reasonable price in the twelve year old…which leaves the Reserve sitting — like a forlorn second child not knowing whether to play with its older sibling’s friends or younger one’s dolls — rather uncomfortably in the middle.

(#129 . 77/100)

Other notes

  • Around 2019, this was replaced by the Appleton Estate 8 Year Old Reserve, also a pot-column still blend, when Appleton revamped their entire lineup with new bottle shapes, labels, names, and tweaked blends.

Appleton Estate V/X Rum – Review

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Dec 012010
 

First reviewed December 1st, 2010 on Liquorature

The V/X is an ostentatious shot across the bows of Bacardi – it may be one of the world’s best mixing, use-for-anything rums that you will have no trouble picking up anywhere, but the spicy sting in the tail makes it unsuitable for sipping.

It’s always the same: the cobbler’s kids have no shoes, the accountant doesn’t do his own taxes, and this reviewer doesn’t review a rum he’s been drinking for years.  I mean, you’d think by now I would have rounded off the Appleton section by at least attempting a review of the V/X, which may arguably be one of the best known and most consistently purchased rums in Calgary.  Some fifty four reviews along, and I still haven’t bothered, even though I have a 1.75L jug in my house at all times for those occasions when I don’t feel like paying attention, or when forty-plus guests arrive and I need something that will go well for everyone, and with which all are familiar.

From the preceding remarks you’ll gather that Appleton’s V/X is pretty much a working man’s drink, a mixer, blue-collar for sure, suitable for those who don’t want to indulge in the more premium lines, don’t have the bling to blow, or simply don’t care.  And that’s perfectly fine – hell, do you honestly believe that everyone who likes rum only goes for the top end, all the time? The thing is, the V/X, for what it is, is good.  It makes no pretensions to grandeur; does not make any claims to a premium or sipper status, and represents the Appleton Estate well.  In this one entry-level rum, you find all the hints, tastes and blending choices which get progressively more pronounced and refined as you go up the scale of the Appletons.

The bottle is the standard bottle with which everyone is familiar. Rounded, thick waisted, fat-battied, well known. The copper-red-brown rum has a medium body, blended from fifteen different rums matured in oak barrels that previously held Jack Daniels (not bourbon).  In the glass it lacks real viscosity and demonstrates thin legs that trail rapidly down the sides.  I know it’s not much of a sipper, but I follow the usual procedures: and on the nose, after I let the glass stand a bit to open up and the sharpness of the initial sniff wears off, there is the brown sugar and caramel, mixed with that slight perfume of citrus which is the Appleton signature (like bananas on the Mount Gay). The smell is sharp and pungent, and you feel something a bit more raw than the rungs further up the ladder: all pretty much par for the course.  On the palate the rum is not smooth (were you seriously expecting it to be? come on, be serious), but the citrus notes balance well with the burnt sugar, caramel and a slightly fruity tang. I’ve heard some people taste nuts, but not me.

What you do get is that slight orange peel, and bitterness from the oaken tannins, that so characterizes the Appleton rums, and in this entry level rum, it comes earlier. It continues through to a spicy finish that is more sting than burn (for those who ask what the difference is, a sting is like sharp cat’s claws, short, sharp and painful; a burn is more like a mellow kind of deep, long lasting not-quite-pain which is like a hot cup of tea carving its way into your system), and for this reason, it’s no surprise that Appleton V/X is more mixer than sipper.  Some brave souls might like it with just ice, which is fine: it’s more complex the more you stick with it, and for this reason, I want to express my opinion that it’s one of the more underrated rums around.  A mixer, yes…but still underrated, like the English Harbour five, for example.

Almost everyone I know in Canada has, at one time or another, tasted the V/X. It is a constant feature at parties (thrown by people of any nationality), and one of those staples of the drinking season one remembers fondly as one moves up the quality scale.  Like Bacardi, it is a rum made to please many: it has good body, a unique taste, and is good to mix with just about anything.  You won’t want to drink the V/X straight – it’s not designed for that – but in any kind of cocktail (and even just the old standby of rum and coke), it performs superbly, each component of the drink enhancing the other; you can simply stretch out on the veranda, watch the sun set and forget your worries for a bit, with a glass of this excellent bottom-feeder in your hand.  And I say that because I do that on just about every Friday evening, and it’s the V/X I reach for the most often when I do.

(#0052)(Unscored)

Other Notes

  • In 2015, the V/X was discontinued as a brand and replaced with the Appleton Estate Signature Blend, though all indications are that the blend components, and the taste, is still very much the same. This was part of a brand-wide update which also saw the Appleton Special title renamed the J. Wray Jamaica Rum Gold and then the Kingston 62 Jamaica Rum. I think it’s all just nonsense myself and probably only justifies some marketing veep’s salary, because all it does is confuse – if the rum is the same and the title is recognized, why mess with it? Ho hum….

Appleton Estate 12 Year Old Rum – Review

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Jan 252010
 

 

First posted January 25, 2010 on Liquorature.

(#005)(Unscored)

The first of the mid-range Appletons where the whole is greater than the sum of its parts. From here, Appleton gets out into sipping territory, and it’s worth the extra you fork out for it.

***

As I may have mentioned, Appleton is a Jamaican classic. Part of J. Wray & Nephew, which has been making rum since 1749, Appleton takes its name from the island’s largest sugar cane plantation. It’s become a sort of standard for me here in Calgary: I buy a massive mulit-litre jug of the V/X when I have loads of people in the house, which regularly happens at least once a year — 40+ people descend upon my family when birthdays are celebrated. Mine in particular. And while they all tend towards the Russian vodkas, nobody says no to good rum either.

However, while I have no compunctions about taking the V/X with coke – it’s one of the best bodied rums around, but isn’t really ready to be nipped neat – the same cannot be said for the 12-year old, which, while not quite sipping quality for me, is for many others I booze with, and comes about as close as you can get on a limited budget. English Harbour 25-year old is, after all, a rare thing. And we’re not even going to discuss Appleton’s 50 year old.

The 12-year old Appleton is a mellow rum with little shrewishness about it; a spicy-sweet nose and hints of caramel, oak and vanilla. These flavours stay in balance throughout the tasting, and transform into a sort of butterscotch (that’s not scotch with traces of butter, Hippie) with traces of nutmeg and a dusting of cinnamon and oaken tannins, bound about with citrus peel; and trail off to a very smooth finish that just goes on and on. It’s not precisely an oily finish, but a lasting one (the rum is medium bodied and feels good on the tongue), and if it wasn’t for the bite at the very end, this is almost the perfect midrange rum. I don’t always drink it neat, but I don’t mix it much either, and as I say, I’m in a minority among my rummie pals. Over ice is just fine for this one.

Because I occasionally drink on my own, mostly on Fridays, I’ll grab a shot or three after dinner and relax – out on the verandah when weather permits. I have had more expensive rums that are smoother, and sting less going down (and have a price tag to show they’re real). But when I want to just kick back and daydream and watch the sun go down, this is one of those affordable rums that makes it ok to lose no sleep over the fact that there’s no chaser in the house.

Other Notes