Jul 062020

Rumaniacs Review #117 | 0742

Bardinet was a French company — now part of La Martiniquaise-Bardinet —  formed by Paul Bardinet in 1857 in the south of France: he came up with the not-terribly-original idea of blending various rhums, much as various merchant bottlers were doing across the channel. Arguably their most famous product was the Negrita brand, originally a blend of Reunion, Martinique and Guadeloupe rhums, which was first released in 1886 with the now famous (or infamous) picture of the black girl on the label.

That picture, drawn by Max Camis (a famous poster designer and press cartoonist of the time) is supposedly the oldest character in French advertising…it’s surprising to see such consistent longevity, and one wonders if in these times it should not be retired.  It has remained a visual staple of the Negrita brand for over a century, and maybe the brand owners feel it has created a heritage and cachet of its own that they are loath to change…but if 1423 be taken to task, and both they and Plantation can change names deemed culturally offensive, then surely this should be on someone’s list to speak to as well.

That polemic aside, one issue created by a label that has remained stable for so long, is difficulty in dating the bottle itself. The auction where it was sourced suggested a date of 1970s-1980s and the frayed and much decomposed back label seemed to refer to a person or place named Olympe, which, when I practiced my Google-fu, turned up a restaurant run by Olympe Versini, a starred chef who was the first woman to have a radio and TV show in France in the 1970s. Artur (see comments below this post) pointed out that not only were barcodes widely introduced in the 1980s but the referred to book on the label was published in 1981, so although originally I thought the 1970s were a good dating, the truth is that 1980s are probably correct.  We do not, unfortunately, know about any ageing it has been through, or how old it is.

Colour – Dark amber

Strength – 44%

Nose – Doesn’t lend itself to quick identification at all.  It’s of course pre-AOC so who knows what made it up, and the blend is not disclosed, alas. So, it’s thick, fruity and has that taste of a dry dark-red wine.  Some fruits – raisins and prunes and blackberries – brown sugar, molasses, caramel, and a sort of sly, subtle reek of gaminess winds its way around the back end.  Which is intriguing but not entirely supportive of the other aspects of the smell.

Palate – Quite good, better, in fact, than the nose. Soft, smooth, warm, slightly sweet, with lots of ripe fruits – mangoes, papayas, a slice of pineapple, plums, blackberries, cherries.  There’s a trace of coffee grounds, vanilla and a nice background tartness to the whole thing, a creamy citrus hint, that gives it an edge I like.

Finish – Short, warm, almost thick, smooth.  Mostly fruits and a bit of toffee and the tiniest whiff of brine.

Thoughts – It’s not a bad rhum — indeed, it’s quite interesting —  just one we don’t know enough about in terms of what went into its blend.  I’d suggest both Martinique and Guadeloupe, though that’s guesswork based on a taste that could be interpreted in many other ways. Good for a sip and a share, however, for those who like sipping back into history. 


Apr 242017


“Aguacana” is as good a term for this cachaça as any other, denoting as it does “water of the cane”  There are few titles more appropriate, because at 37.5% you’re really not getting very much out of the Brazilian drink, and even in a mix I sort of wonder what the point is and how well something this frail would fare in a caipirinha.  I’m aware that it’s somewhat snobby, but seriously, 37.5% is edging out of spirits territory altogether and into some kind of never-never land of “please don’t hurt me” for the timid, and my preferences don’t run that way.  Note the label by the way – it says “The Original for a Caipirinha,” which I think every such drink under the sun claims to be

Background information is as skimpy as the taste profile.  The rum is made under the auspices of Bardinet, a French spirits company founded back in the 1850s by Paul Bardinet who worked on blending and taming sugar cane alcohol that was shipped to France. These days the name Bardinet (with respect to rums) is probably better associated with the Negrita and Old Nick brands, but since 1993 they have been the La Martiniquaise-Bardinet Group and control Dillon, Depaz and Sainte-Marie on Martinique, as well as Distillerie de Marie Galante and SIS in Guadeloupe.  So certainly their lineup has real heft in it.  As for the Aguacana, it’s one of the many brands within the group and that’s about all I could dig up – I don’t even know where specifically in Brazil it’s made. From the paucity of the information and lack of any kind of serious marketing, I get the impression it’s an afterthought meant to round out the portfolio rather than a serious attempt to make a commercial statement or break the Brazilian market.

Let’s get right into the tasting. The nose is sharper and clearer than the Thoquino that was tried alongside it, herbal and grassy, demonstrating more salt and less sugar, some vague florals and unripe green grapes so in that sense it was different. The problem was (and remains) that that was pretty much the whole shooting match: if there were more undiscovered aromas, they were far too faint and watery for me to pick them out.

Slight improvement on the palate.  It presented a clean and spicy-sharp alcohol taste, quite dry, and was weak and near ghost-like at everything else – one senses there’s something there, but never entirely comes to grips with anything.  So I let it rest, came back to it over a period of hours and noted tastes of iodine, watermelon, cucumbers in vinegar, flowers, and the ever-present sweet sugar water that so far has been a characteristic of every cachaça I’ve ever tried.  Overall it was watery in the extreme, and even though sometimes ageing in oddly-named Brazilian woods imparts some off-base flavours to the profile, here there was none of that at all.  “Slightly flavoured water” is what I remember grumbling to myself, before also noting that the finish was “inconsequential, with no aspects of profile worth mentioning that haven’t already been sunk by the mildness” (yes, my notes really do read like that).

Perhaps it’s unfair to judge a drink that is not meant to be anything but a cocktail ingredient as a neat sipping spirit, and you’d be within your rights to make the criticism.  Still, you have to know what it’s like on its own before you go making a mix, right?  How else are you going to know what to add? In fine, the Aguacana is a meek and inoffensive and ineffective cachaça, which does the job of making a shy caipirinha easy enough since just about anything added to the glass would alter the profile to what is desired (which may be the point).  The relaxation and the buzz will arrive eventually, but if you really want a sense of what the rum is like by itself, you’ll spend a long time waiting for any kind of flavour to chug into the station.  And as for me, I’ve got better rums to try, so I’ll pass on this in the future unless Mrs. Caner feels generous enough to whip up a drink for me.