Jan 282024
 

Consider for a moment the distinctive bottle shape and sleek label design ethos of the Bayou Louisiana white rum. The crystal clear white and green1 motifs (call me an overly-visual imagineer if you will) hints at cane juice, grass, and sunshine and channels thoughts of a clean and tasty white rum in fine style. Just as well that this is all in my head because while the text tells you the usual stats, little of the images and sense of what they represent, is real.

The company making the rum is called Louisiana Spirits LLC: it was founded in 2011 by brothers Tim and Trey Litel and their friend Skip Cortes, with Bayou as their flagship brand in January 2013 (the idea had been floated in a duck blind). The chosen name was obvious (and survey-tested for its recognition factor, as if this were necessary), and back then the design had a ‘gator on it. By 2018 in a rebranding exercise it had been renamed “White” and the modern design had snapped into focus. The wag in me suggests that maybe more surveys were done but actually that’s when the SPI Group (the owners of Stoli vodka and headquartered in Luxembourg) who had already bought a majority stake in 2016, acquired all the remaining shares and took over. Some still tout it as being the largest privately owned rum distillery in the US, which I guess depends on how you look at it and where the private hands are.

Anyway, the production details: those are scanty. The label says it’s made from molasses and “sugar cane” (what does that mean, I wonder?); the company website notes the molasses as being blackstrap, provided by a family-owned sugar mill in Louisiana, M.A. Patout and Sons (whose centuries-old history is quite interesting in its own right), yet don’t seem to have any interest in making cane juice rums in the one state which has oodles of cane fields in close proximity. They have a pot still. They blend. The white rum supposedly rests for forty days before being bottled. That’s it.

Based on how it samples, I wonder at that last bitbecause all the solid character of a rum that’s had nothing but “rest” to calm it down off the still, is missing. The rum is a whole lot of standard strength nothing-in-particular. The nose channels a puling sort of weak candied ethanol, vanilla, watered down yoghurt (is there such a thing?) plus a whiff of shoe polish, sugar water and the faintest suggestion of pears and watermelon. This is a glass I poured first thing in the morning when the senses were sharp, kept there for an entire day, and that flaccid set of notes was all that was there the whole time.

There’s a bit more action on the plate, though I confess that this is damning it with faint praise since it started from such a low level already. Some sweet gherkins, a touch of tart fruit, biscuits, more ethanol and sugar water. I thought I spotted a green grape making out with a ripe pear at one stage, but admit this could be my imagination, the whole thing is is so faint and lacklustre. The finish is actually not too badit has some sharpness and dry robust character, and here one can get a vague sense of apples, green grapes and vanilla. Overall, however, it’s too little, too faint, too late and simply serves to demonstrate how everything that comes before is sub-par.

The Rumaniacs series boasts many examples of anonymous inflight minis, holiday-resort stalwarts and cruise ship staples exactly like it, and maybe that’s all this is really good for, because it channels the sort of bland, lightly aged, filtered, colourless mixers that Bacardi did with such aplomb in the seventies. Bayou continues this noble tradition, and lures you in with a great presentation bolted on to a taste that’s inoffensively boring and milquetoast, and so devoid of character, that one is, with genuine befuddlement, forced ask what they thought they were doing. If Bayou were trying to make a light vodka-like spirit, or a standard white back-bar mixer without pretensions, then they surely succeeded. If they were trying to make a white that wowed people’s socks off and put the US rum producers on the map, not even close.

(#1053)(72/100) ⭐⭐½


Other Notes

  • From my experience, I would suggest the rum is slightly aged and filtered to white, even if this is not mentioned anywhere.
  • Although taken over by SPD, much of the original staff seem to have remained involved, especially the head distiller, blender and even the owners.
  • Video review can be found here.

Opinion

While for most average rum drinkers or rum buyers the disclosure on production mentioned above is enough, for my money that’s not even basic information. Fermentation is not mentioned; abv off the still is not disclosed; no photo of the still is on the website; and the ageing program is never discussed, which is to say, is the rum treated a la Bacardi with one or two year’s ageing and then filtered to white, or is a true unrefined white such as are increasing in popularity and which actually taste like a rum, not alcoholic water?

None of this is considered important enough to either mention on their website, in any of their many press releases, or interviews in the media. To me, it says a lot for what the rum truly is: a commercially and indifferently distilled product with no pretensions to being anything more. I don’t hold any grudges on this account, but what’s the big deal about mentioning it? Own your sh*t ,and don’t dress it up like something it’s not.

Still, one can only admire their expansion. The company stated it was moving 15,000 cases a year in seven states by the time Stoli approached them at the tail end of 2015, which is an incredible feat to have accomplished in three years, when you think about what the market in the US is likeone can conclude either it’s because of their great product or their great distributor or great marketing.

But I am of the belief that no producer or distiller who is truly proud of the product they make, tells you so little about it while dressing up their bottle so smartly…or disposes of their interest so fast. The fact that they sold out less than five years after they began suggests that money was always the motive, not making a really good white rum that would put Bayou on any list of great American rum producers. And I think that’s something of a shame.


 

Jul 192023
 

HSEor Habitation Saint Etienneis a small distillery on Martinique whose products I dally with on and off like a lovelorn swain who can’t make up his mind. They have all the usual products attendant upon Martinique’s distilling scene: unaged blancs, aged agricoles of various years with a finish or special barrrel ageing thrown in here or there, the occasional millesime, indie bottlers’ outputs and even a parcellaire or two for those who like to take apart miniscule deviations in a single distillery’s profile. All of the rhums from the distillery which I’ve tried have been very good, at any age and any strength, so it’s a wonder we don’t seek them out more assiduously.

They are the real deal, and produce a full suite of AOC rhums, yet I sometimes get the impression that they lag somewhat in people’s awareness or estimation behind other French island outfits such as, oh, J.M., Saint James, Damoiseau, Labatt or Clement (disregard this comment if you are already and always have been an HSE fan). Not that this matters much because like with any quality product, those who know, know. And clearly they know why.

The stats, then: the rhum is blend of unaged whites made on Martinique from cane juice on a column still, distinguished by being reduced after distillation down to 50° over a period of (get this!) six months. It is named after Titouan Lamazou, a French navigator, sailor, artist and writer who was famous for his sailing exploits (he won the arduous round the world Vendée Globe race in 1990 and gained the title of world racing champion in 1991). Also an accomplished artist, in 2015 he staged an exhibition of his portraits of women created over a number of years for his “Women of the World” project in collaboration with Habitation Saint Etienne, and since the first references to the rhum come right around this time, it’s reasonable to suppose the first edition came out in that year, or in 2016. It continues to be made as a limited release, which makes it a millesime rhum (this one is from 2021), and the label design is supposedly his own.

All that is fine, yet we’ve been burned by sweet smiles and pretty dresses before: sometimes the adornment is the best thing about it. I come before you to say, fear not, for this rhum is great. When nosing it at the Berlin Rumfests’s pre-festival group tasting (I had sneaked in and was invited to hang out with the cool kids) it started with an elegance I was not expecting, with a sweetly rounded aroma combining perfumed flowers and salt with lovely deep notes of sugar cane syrup. Keeping it on the go for an hour, it developed more muscular smells of dark red olives, hot olive oil just at the smoke point, sugar water, cucumbers, sprite and watermelons, all overlain by that light and almost delicate floral, even herbal aroma that made me think of sun-dappled flower-strewn clearings in green forests, steaming after a warm rain.

The depth and intensity of the palate was really quite superlative as well, and demonstrated no fall off from the way it smelled. It presented with a smooth texture, tasting of solvent, bubble gum and and melded the crisp tart sweetness of unsweetened yoghurt with lemon meringue pie, green grapes and apples. There is a clean snap of citrus and coffee grounds, a touch of sweet soya and a nice sort of understated sourness to it all, leading to a long and languorous finish redolent of lemon peel, pastries, laban and a very sweet and mild balsamic vinegar.

All this from a white unaged rum. It’s really quite amazing and a standout at every level, even while you’d strain to find a single point of excellence about it. It raises the bar all at once so the singularity I search for is tough to describe, except to sayit’s really good and can function well as a sipper, while not losing its ability to turbocharge a mix in fine style.

That a rhum with such a top notch profile doesn’t ring more bells or launch small cults, that it sells at an insanely low price of around or less than €40 is, on the face of it, incredibly fortunate for us rum proles, because for once we can actually get us a good one and not sell a kidney to do so. Sure it’s a branded product commemorating a sports figure, sure it’s a blend whose stats seem to make it just another blanc, and sure it’s unaged and taken at agricole’s standard strengthnothing besides the beautiful label design really marks it out. But I maintain that through some subtle alchemy known only to the makers, HSE created a quietly, sweetly, unprepossessing little masterpiece that lit up my eyes and brought a grin to my face from the moment I nosed it. It was the first really top rum I sampled at the beginning of my 2023 rum festival experienceand was still one of the best at the end.

(#1011)(91/100) ⭐⭐⭐⭐½


Other Notes

  • The bottle notes it is a limited edition without elaboration, so for now I can’t tell you how many bottles are out there. Apparently there’s a 40% version out there as well.
  • Brief distillery background: Habitation Saint-Étienne is located almost dead centre in the middle of Martinique. Although in existence since the early 1800s, its modern history properly began when it was purchased in 1882 by Amédée Aubéry, who combined the sugar factory with a small distillery, and set up a rail line to transport cane more efficiently (even though oxen and people that pulled the railcars, not locomotives). In 1909, the property came into the possession of the Simonnet family who kept it until its decline at the end of the 1980s. The estate was then taken over in 1994 by Yves and José Hayot — owners, it will be recalled, of the Simon distillery, as well as Clement — who relaunched the Saint-Étienne brand using the original stills from HSE but relocating them to Simon (ageing remained at the Habitation), adding snazzy marketing and expanding markets.
  • Of course I’m not the first to mention the rhum. My good friend Laurent Cuvier (he of the now-retired poussette) mentioned it enthusiastically way back in 2019 on a distillery visit when he got a try way before it was released, and again in his 2023 Paris Rhumfest roundup. Serge, ever ahead of the curve, tried an earlier edition back in 2016it may even have been the firstand liked it to the tune of 86 points which for him, back then, was well nigh unheard of.
Apr 172023
 

After more than a decade of writing about rhum agricole, its not entirely surprising that I’ve written more about Martinique rhums than Guadeloupe’s or Reunion’s or Madeira’s…yet more about Damoiseau’s products than any other distillery on any of these islands. There’s just something about the subtly sumptuous roundness of their rhums that appeals to me, which is an observation I’ve made about Guadeloupe rhums as a whole before. Martinique rhums may be more elegant, more artistic, more precisely dialled in…but Guadeloupe’s rhums are often a whole lot more fun.

Therefore my statistical appreciation for Damoiseau makes it peculiar that I’ve never actually written anything about one of their solid, down to earth island staplesthe 50º rhum agricole blanc, in this case, which is one of their regular line of bartenders’ rhums that also comes in variations of 40º and 55º (the numbers represent the ABV). And oddly, I’ve been keeping a weather eye out for it, ever since Josh Miller did his personal agricole challenge back in 2016 and the 55º came out on top.

Today we’ll get to that, and to begin with, let’s run down the stats. It is a cane juice rhum (of course), immediately set to ferment after crushing for a day or two (24-36 hours is the usual time), before being run through a traditional column still to emerge frothing, hissing, spitting and snarling at around 88% ABV (this is what Damoiseau’s own site says, and although there are other sources that say 72%, you can guess which one I’m going with). Here’s where it gets interesting: the rhum is in fact aged a bitexcept they don’t call it that. They say it’s “rested”by which they mean the distillate is dunked into massive wooden foudres of perhaps 30,000-litre capacity and left to chill out and settle down and maybe play some dominos while being regularly aerated by constant stirring and agitation. Then after it’s considered to be readywhich can be anywhere from three to six monthsit’s drawn off, diluted to the appropriate strength, and bottled. It’s unclear whether any filtration takes place to remove colour but somehow I doubt itthere’s a pale yellow tinge to it that hints at the wood influence, however minimal.

Anyway, what does it sample like? In a wordlekker. It reminds me of all the reasons I like unaged white rhums and why I never tire of sampling agricoles. It smells of gherkins and light red peppers in sweet vinegar; brine and olives and sweet sugar water. Then of course there are pears, cooking herbs (parsley and sage and mint), green grasses, watermelon, and papaya and it’s just a delight to inhale this stuff.

While the stated purpose of such white rhums is to make a ti’punchat which I’m sure this does a bang up jobfor consistency’s sake I have to try ‘em neat and here too, there’s nothing bad to say…the heated pungency of the rhum is amazing (I can only imagine what the 55º is like). It is unapologetically rough when initially sipped without warning, then calms down quickly and ends up simply being strong and unyielding and flavourful beyond expectations. There is the obligatory note of sugar cane sap, the sense of new mown grass on a hot and sunny day with the sprinkler water drying on hot concrete alongside. There are the watery fruit the nosed promisedpears, white guavas, papayas; some delicate citrus notes (lime zest and cumin); a touch of basil and mint; and overall a smooth and almost-hot potency that slides on the palate without savagery or bite, just firmness and authority. And the finish is exactly like thata bit shortish, sweet, minerally, and herbal with sugar cane sap, light fruits…the very model of a modern major agricole.

 

This is a blanc rhum that still surprised with its overall quality. For one thing, it was more civilised than other such rhums I recall (and I remember the Sajous), and there were subtle notes coiling through the experience that suggested the foudres in which it rested had a bit more to offer than just sage advice. For another it’s quite clean goes down rather more easily than one might expect and while never straying too far from its cane juice roots, still manages to provide a somewhat distinct, occasionally unusual experience.

So, rested or aged, oak or steel, unaged or not quite…it doesn’t really mattermy contention is simply that any time in a reactive environment, however short, does change the base distillate, if only a little. That’s merely an observation, mind, not a criticism; in any case, the taste profile does support the thesisbecause the 50 is subtly drier, richer and more complex than some completely fresh unaged still strength cane juice popskull that I’ve had in years past. It tastes pretty damned fine, and at the end, it comes together with a sort of almost-refined rhythm that shouldn’t work, but yet does, and somehow manages to salvage some elegance from all that rough stuff and provides a tasting experience to savour.

(#989)(85/100) ⭐⭐⭐½

Feb 242023
 

When it comes to Guyanese rum, I’m afraid that much as I enjoy DDL’s wares from time to timemore so of late, since they took the bull by the horns and released rums with less additionsthe really good stuff, the best stuff, to me, still comes from the indies. Alas, Velier has moved away from the Demerara rums and I can’t afford the ones that remain on the secondary market, but fortunately for us all, there is no shortage of other independent bottlers out there to satisfy our thirst for the output of those lovely wooden heritage stills.

And one of the more intriguing developments in the Demerara rumisphere by these indies, is the (occasional) release of high proof unaged white rums which were previously deemed the province of the French island rhum makers, and the Jamaicans. We’ve seen a few of these hefty molasses-based whites before, of course, whether aged a little or not at allany list of bartenders’ favourites can’t be complete without the J Wray 63%, Hampden’s Rum Fire and Worthy Park’s Rum Bar rums, and to be sure there are others from St. Vincent, Grenada, Suriname and even Guyana (where the DDL Superior High Wine is a sort of local classic to this day).

For the most part, however, something like the L’Esprit MPM is a rare thing. A one-off unaged white from the Port Mourant pot still, we’ve actually seen its near-twin beforethe “Cuvee Edgar” 2º Edition, which shared much of the DNA of the rum we’re hear to discuss todaythe First Edition. Both are Port Mourant wooden pot still rums (the label is a misprint where it says “single pot still”), both were issued to celebrate the birth of Tristan Prodhomme’s son Edgar, both are rested and not aged for about a year in inert steel tanks, and both jacked up to a strength that would have your nether regions puckering (85%), and frankly, when tasting it I wondered if it wasn’t just a bit too much for us mere mortals.

Because think about it: 40% ABV is standard strength and if taken too quickly is still a bit of a bash to the snoot when sniffed and a quick stab to the glottis when sampled. This rum is more than twice that strength, and believe me, it shows, it’s not afraid to say it, and looking at it, remembering the last time, I morbidly wondered what it had had for breakfast that day: diced and fried reviewers, maybe?

A deeper inhale than a delicate little somelier-taking-a-toot sniff I took of this clear popskull might have caused my DNA to unravel, so I took my time. Which was a good idea, as the fierce power of the aromas was off the charts; on the flip side, it allowed a lot to come through over the ten minutes I initially spent with it (the glass ended up going for two days). First, there was a near-rank orange juice past the sell-by date; then dry, fruity, meaty, briny notes all at once, savage and hard hitting. It had the soft dampness of dew on a cool misty morning in trees nestled in mountain foothills; the gasoline stink of an open jerry-can, and yet all that was offset by hot samosas and a badly made currywurst in an cheap imbiss down in Steglitz. It was dirty and aromatic and not even halfway done yet, because the aromas kept pouring out of the glass: anise and lemongrass, a touch of bitters, mauby, sorrel, unsweetened bitter chocolate and just a ton of overripe prunes, before doing a segue into a garbage pile in hot weather mixed up with the musky pungency of an untended outhouse. Yeah I know, it’s a lot and sounds this side of awful, but damn, this thing was intense, it was fun to try, and fending off the strength became a kind of game to see who would win, me or the rum.

Thankfully the palate calmed down; it was still a massive gut punch, yet it was somehow not as intent on causing damage as it was proving it was the biggest and baddest thing in the room that day. First off was rubber, plastic and lots of furniture polish Then it got sweet and creamy, channelled some Danish cookies and whipped cream, and added anise and a light fruit jam spread over salt crackers; and just to prove it had more up its sleeves than just its arms, there was a whiff of some olive oil spread over toasted black bread. It sure wasn’t your standard profile, but it the same time it was pungent, riotous, brutal and expressive to a fault.

And the finish, well that was epically longbriny, dry, deep, reeking of toasted bread, crackers, fish in olive oil (!!), smoke from a kero stove, licorice and damp sawdust, yet not sharp or damage inducing at all. It was more like a massive teutonic monument, solidly implacable, demanding you respect its awesomeness. Or something like that. As you can tell, I was quite enthused.

In a recent virtual tasting I was part of, an O Reizinho Madeira 9 month old near-white agricole rhum from Boutique-y was one of my favourites of the evening, but it confused the hell out of the whisky guys in attendance, who grudgingly admitted it had some chops (then crossed themselves while looking furtively around to see if anyone had heard), but struggled to put into words exactly what made it so goodperhaps it was because unaged whisky has never been a thing in the malty world except maybe among moonshiners the way unaged rum has been for us. Given their perplexity, I’m not sure I would dare give them this one to tryif the O Reiz made them scratch their sporrans, the L’Esprit might unravel their kilts altogether.

Because to my mind, it’s not just that L’Esprit makes great rums and Tristan knows how to pick ‘emit’s simply that of all the Guyanese rums made on all those many stills, Port Mourants at any age seem to be the pick of the litter. Here that’s proved once againI liked it a lot, even more than the 2º Edition, and that was no slouch either. For its pungency, its richness, its depth, the neverending finish, all those insane tastes and yes, even the strength. The rum is fierce, it’s powerful, it jets fire from each nostril and were you to expel a belch and a flatus after a sip of it, seismometers would quiver and the bar would be empty a second later. It’s that kind of experience, and who wouldn’t want to try it for all that, if even just the one time?

(#975)(88/100)

Oct 242022
 

A kokuto shochu, one of the oldest spirits made in Japan, derives from unrefined sugar (kokuto) and in that sense it straddles an uneasy and somewhat undefined territory between agricole-style and molasses-based rums. Nosing the clear spirit demonstrates that: it opens with a lovely crisp agricole type brine and sweet alcohol, channelling sweet soda popFanta, 7-Up, a bit of funk, a bit of citrus; and then adds a pot still kind of funkiness to the mix, like the aroma of fresh glue on a newly installed carpet, paint, varnish, and a lota lotof fresh, light, tart, fruity notes. Guavas, Thai mangoes, strawberries, light pineapples, mixed fruit ice cream, yoghurt. Yamada Distillery makes two shochus and this is the one they call “Intense”based solely on how it smells, I believe them.

The taste is, in a word, light. There’s a reason for this which I’ll get to in a moment, but the bottom line is that this is a spirit to drink neat and drink easy because the flavours are so delicate that mixing it would shred any profile that a neat pour would lead you expect. It’s faint, it’s sweet, it’s extremely light, and what I think of when trying it is the soft florals of cherry blossoms, hibiscus; herbs like thyme and mint, mixed up with light yellow and white fruits, cherries, grapes. It’s enormously drinkable, and beats the hell out of any indifferently made 40% blanco in recent memory…and if the finish is practically nonexistent, well, at least there are some good memories from the preceding stages of the experience.

There’s a good reason for its lightness, its sippabilityand that’s because it’s a mere 30% ABV. By rum standards, where the absolute lower limit is 37.5% before heading into liqueur country, that disqualifies it from being considered a rum at all: even if we were to accept the dual fermentation cycle and its unrefined sugar base, to the rum-drinking world that strength is laughable. I mean, really?….30%??! One could inhale that in a jiffy, down a bottle without blinking, and then wash it down with a Malibu.


Consider the provenance and specs, and park the ABV for a moment. It comes from the Amami islands in southern Japan (between Kagoshima and Okinawa), made by a tiny, family run distillery on Oshima Island 1that has existed for three generations, since 1957 — that’s considered medium old by the standards of the islands, where firms can either be founded last year, or a century ago. Perhaps they are more traditional than most, because there are no on-site tastings, no distillery sales, and no websiteit seems to be a rare concession for them to even permit tours (maximum of five people), and have as much as a twitter and instagram account.

But that aside, the Nagakumo Ichiban Bashi is practically handmade to demonstrate terroire. The brown sugar is local, from Oshima, not Okinawa, and that island. They distil in a single pass, in a pot still. The resultant is rested, not aged (at least, not in the way we would understand it), in enamelled steel tanks for several years in a small solera system. And the resultant is really quite fascinating: similar enough to a rum not to lose me, and different enough to pique my interest. Even at its wobbly proof point, the whole thing has a character completely lacking in those anonymous, androgynous, filtered whites that sell everywhere.

Shochus generally, and kokuto shochus in particular, must, I think, be drunk and appreciated on their own level, with an understanding of their individual social and production culture. It is useful to come at them from a rum perspective, but perhaps we should give them space to be themselves, since to expect them the adhere to strength and profile of actual rums is to misunderstand the spirit.

Admittedly therefore, the low strength makes the shochu rate a fail when rated by western palates accustomed to and preferring sterner stuff. My personal feeling is that it works on its own level, and that nose, that lovely, robust, floral, aromatic nose…I mean, just smell that thing a few more timesit makes up for all its faintness of the palate. Perhaps the redeeming feature of the shochu is that you can channel your inner salaryman after work, sip and drink this thing multiple times, still not get a debilitating buzz on, and still find some notes to enjoy. There aren’t too many cask strength rums that allow you to do that.

(#945)(78/100) ⭐⭐⭐


Other notes

  • The LMDW entry for this shochu says it is made partly from Thai rice to which muscovado sugar is then added. This is wrong. The koji mould which is used for primary fermentation is developed on Thai rice. But rice is not used as a source of the wash.
  • Shochu is an entire spirit to itself, and kokuto shochu is a subset of that. For the curious there is a complete backgrounder available, with all sources noted.
  • The name on the label, 3S, is a Japanese concern that deals primarily in shochu (the three “S” moniker stands for “Super Shochu Spirits”) where they act as an independent bottler. They are a subsidiary of G-Bridge company, which is a more general trading house established in 2006.
  • I feel that the sugar cane derivative base of kokuto makes it part of the rum family. An outlier, true, but one which shares DNA with another unrefined-brown-sugar-based spirit such as we looked at with Habitation Velier’s jaggery-based Amrut, and the panela distillates of Mexico. If it doesn’t fall within our definitions then we should perhaps look more carefully at what those definitions are and why they exist. In any case, there are shochus out there that do in fact got to 40% and above. It suggests we pay attention to such variationsbecause we could, in all innocence, be missing out on some really cool juice.
Oct 032022
 

The full name of this rum is the “Barikenn ‘81.6’ Brut de Colonne Rhum Agricole Blanc de Guadeloupe (Montebello). I imagine that just trying to say the whole thing in one breath distracts somewhat from the fact that this is one of the most powerful rums of recent memory (yes, I know there are others that eclipse itI made the list, after all), and if one loses focus and takes it too lightly then one might just find oneself being blasted into next week.

Most of us know something about Montebello, but who is Barikenn? At first I thought it was a lesser-known brand name from the small distillery on Guadeloupe from which the rhum hailsthe principle is not unheard of, after all. I was then corrected by a gent on Instagram who pointed out very politely that it was a French indie bottler, namely himself, Nicholas Marx (no relation to Karl), and the company was named after an old spelling variant of barrique, or barrel, in Breton. He founded the Brittany-based independent bottling outfit in 2019 in order to share his passion for high quality full-proof rums, free from adulterants and completely transparentand while he did not explicitly state it, I get the impression that until recently his market was primarily regional (much like Tristan Prodhomme of L’Esprit, which is also in Brittany, began his own operations).

If he felt that staying small was going to last, the reception of his bottlings soon disabused him of such notions. Starting out in 2019 with a pair of well regarded Foursquare and Worthy Park rums, he added a Guyanese 8 YO the following year which WhiskyFun rated 91 points … and people started to take notice. 2021 was when things got really interesting, because aside from a Mauritius and Fiji addition to the roster, he dabbled in water not many indies would dare to, so soon: unaged, white, column-still cane-juice rhum…at still strength (I amuse myself by wondering if he was taking a cue from Tristan’s high proofed South Pacific and Diamond whites). I bought a bottle in Berlin last year, and gingerly tasted it, feeling as nervous as on my first date all those years ago and with good reasonrums north of 80% can rearrange your insides, if not treated with care.

Nosing it makes the point quite clearly, because even a small and delicate sniff is like stuffing an oversalted maggi-cube up your nose, or snorting a spoonful of marmite seasoned with extra cayenne. I’m aware that this is a peculiar way for any rum reviews’s nose section to start but stay with me…it does develop. After a while one can sense lemon-infused sugar water, dish washing soap, tart pears, cranberries and red currants. A little rubber, a few acetones, a touch of vinegar (or sweet cider), and the notion one is left with after a few minutes, is one of commendable restraint in something so notionally powerful. Unlike, say, the Marienburg, the Wild Tiger or the Sunset Very Strong, the aromas on this Barikenn aren’t out to trample you flat (and then stomp on the pieces) but seem genuinely relaxed and easier than one might expect..

The taste is large, round and strong, for sure, but not, thankfully, harsh. Initial tastes are dirty, earthy, salty, yeasty, bread-y, quite pungently so, and the added marmite and vegetable soup flavours may not be to everyone’s taste. However, after some time these recede and give way to the fruit basket: bananas, red currants, strawberries, bubble gum, some pineapple slices, which leaves me wondering where this was hiding when I was smelling it. It does do somewhat better with some water, adding sweet and sour chicken, soya sauce, brine and a sort of sparkly and intense fruity note, plus plastic, brine and acetones, in a nice mix. It all leads to a long and sharp finish redolent of resin, plastic, unripe green fruits that’s really too thin and lacks heft…yet nothing I could genuinely warn you away from.

The whole thing just works. The whole experience is one of intensity, power and puissance which falters a bit at the end, yet the tastes are so pungent and deep that all I could think was that this is what the Marienburg could have aspired to, because the strength does not actually detract here as it did there: it just needs to be handled with some care and patience.

These days it seems there is some kind of obscure, unstated and never-acknowledged race to the top for these unaged white rums. Blending and filtration are lesser concerns, and it’s all about finding a rum that’s exceptional straight off the stillsomething raw and undiluted, a no-age ultra-proofed Sam Jackson style m*f*er that’s made to show it’s the meanest, the baddest and the tastiest, a rhum which can take out Mace Windu without busting a sweat or resorting to force lightning. The Barikenn Montebello is as serious and as tasty a white rum as you’ll have all year, proofed up and jacked up to a level of taste intensity that ensures you don’t just get the point…you get the whole kitchen sink as well.

(#940)(84/100) ⭐⭐⭐½


Other notes

  • 300 bottle outturn. The rhum was (column) distilled in 2019, rested in inert steel tanks, and bottled in 2021.
  • Source of the cane juice is single variety “red cane” which reputedly has exceptional taste qualities.
  • Barikenn has released another variation of this rhum in 2022, but at a milder 52ºit’s from the same 2019 batch.
Jun 132022
 

The official and very long name of this rum is “Pere Labat ‘70.7’ Brut de Colonne Rhum Blanc Agricole de Marie Galante” and clearly wants to have a title that is as long as the ABV is high. That proof point, of course, is impressive by itself, since until quite recently, white agricole rhums tended to park themselves contentedly in the 50-55% space and made their reputations by beefing up Ti Punches that knocked defenseless cruise line tourists across the room.

However, it was never going to stay that way. Even before my list of the strongest rums in the world came out in 2019, it seems like there was a quiet sort of race to the top that’s been steadily building a head of steam over the last quarter century or so. Initially there were just the famed 151s dating back to the 1800s, then a few badass island champions came out with rums like the Sunset Very Strong (84.5%) from St. Vincent, Denros Strong (80%) from St. Lucia, the Grenadian outfit Rivers’ 90% beefcake (only sold locally) — and of course the Surinamese Marienburg 90 held the crown for a long time until it was dethroned in early 2022 by one of the indie bottlers who have slowly but surely begun to colonize the gasp-inducing low-oxygen high-altitude drinkosphere.

Somehow, though, agricoles and French island rums never really bothered. Oh there were always a few: we saw rums like the 62% ABV Longueteau “Genesis”, Dillon had a 71.3% brut de colonne…but these were rarities, and sniffed at by most. What’s the point? was a not uncommon question. But gradually over the last few years, agricoles picked up the pace as well: Saint James released their Brut de Colonne blanc “BIO” at 74.2%, Longueteau upped the Genesis to 73.51%, Barikken, a French indie, said to hell with it and came up with one from Montebello at 81.6%and somewhere around 2019 or so, Pere Labat, the small distillery at Poisson on Marie Galante, introduced us to their own overproof white, the “70.7” as it crept up the ladder of their progressively stronger expressions (40º, 50º and 59º).

No medals for guessing what the strength is: the number on the label. The rhum is an agricole, from cane juice; after a three day fermentation period using baker’s yeast it’s run through their single-column still (of which they have two), rested for an unspecified number of months in inert vats, and then bottled as is without dilution or reduction. That’s what brut de colonne means: straight from the still without any further processing or mucking about, and what that provides is a profile that’s about as close as you’re going to get to what terroire is all aboutassuming you can handle what it delivers.

The rhum starts with a nose that is not actually all that unpleasantly sharp, just one that is firmly, deeply, strongly intense. It’s like an über-agricole: everything you like about cane juice rhums is here, dialled up a notch or four. The aromas are herbal, grassy, fruity, and if you can make smells equal colours in your mind, then it’s a vibrant thrumming green. Cucumbers, dill, green apples, soursop, peas, grapes, that kind of thing. And more: after it opens up for a few minutes, you can get hints of strawberries, pine sol (!!), pineapples andsomewhat to my surpriseclothes fresh out of the dryer, hinting at fresh laundry detergent and fabric softener.

Tasting it requires some patience, because at the inception you’re getting old cardboard notes, some brine and olives, wet sawdust, and that may not be what you signed up for. Be of good cheer, the good stuff is coming, and when it does, it arrives with authorityit tastes like watermelon with an alcohol jolt and a sprig of mint, a touch salty, but mostly sweet. It tastes of pears, green grapes, apples, sugar cane stalks bleeding their sap, passion fruit, pomegranates, red currants and for a kick, adds cucumber slices in a sort of pepper infused white vinegar. And underneath it all there’s that pungently tart thin sweetness of cane juice, yoghurt, lemongrass and ginger, moving smoothly to a long, fragrant finish of sweetened lemon juice, iced tea and a nice sweet and sour note that’s just this side of yummy.

The 70.7 works on just about every level it choses. Want power? Want intensity of flavour? With that high ABV, it delivers. Want the subtlety of complex notes working well together? Yep, it has that too, with or without some water to tame it. You like an agricole profile but want one that brings something new to the party? This is one that will do you good, though of course it’s not to be taken lightlyall the above aside, when you’re sipping juice close to ¾ pure ethanol, then some caution is in order.

In short, what you get here is a seriously flavourful rum that starts with a bang, goes like a bat out of hell and stops just shy of overwhelming. Labat’s strongest white agricole is a well oiled, smoothly efficient flavour delivery system, as devoid of fat as Top Gun’s football players, and with little of it wasted, all of it for a purpose: to get as much taste into you before you start drooling and get poured into your bed by a highly annoyed significant other, even as you sport a sh*t eating grin on your face. Trust me. I know.

(#915)(85/100) ⭐⭐⭐½


Other notes

  • Oddly, Labat’s web page does not list this rum anywhere.
  • Limited run of 3500 bottles. I think it was first issued in 2019, and it’s an annual release.
Jan 262022
 

There’s a sly sort of insouciant Aussie humour at work in the JimmyRum distillery, not the least the name itself. More serious-minded folks would name the company “McPherson’s” or “Victoria Distillery” or some other such portentous title meant to demonstrate respectful gravitas and a profound commitment to the momentous task of distilling top drawer Australian rum. The names of the staff would be reverently listed with their titles, background, experience and commitment to rum, and the whole business would just reek of Ultra Serious.

In place of that we get that playful name, a tongue-in-cheek nod to the founder, a wink at Matildathe Italian-made hybrid stilland somehow, the wordrambunctiousnesson the front page. The whole ethos of the company and its promo materials has a lighthearted style that reminds me of, oh, Nine Leaves with its ten different job titles all held by one man, or the eclectic bunch of guys from all walks of life in Detroit who make up Doctor Bird.

Maybe being the new kid on the block gives you the leeway. JimmyRum is a very new distillery, established around 2018 in Dromana, a small community just south of Melbourne, and is the brainchild of James McPherson, a former marine engineer. In 2015 or so, after some twenty years sailing the high seas as a Chief Engineer, he decided (initially as a joke) to open a distillery dedicated to rum, a first in the state of Victoria where whisky- and beer-making ops are far more common. His research into the matter took him on a whirlwind 3-month 70-distillery tour of the world after which he bought the biggest still he could afford from Italy (before he had actually done a lick of distilling himself), installed it and ran it in, arranged for casks, sources of supply, tested the results and started making stock to lay down to age (as required by Australian law for it to be labelled as rum).

This “Silver” is essentially an unaged white cane spirit, molasses based, distilled on a hybrid pot still with a thumper and a 7-plate column tacked on (similar to that used by A1710 in Martinique or Sampan over in Viet Nam) rested for three months in stainless steel tanks and then diluted down to 40% to be issued. There’s a 57% “Navy” version that tickles my fancya lot! — and which I really want to get to know better, but let’s just stick with what we have for now.

Nose first. Well…that’s different. It starts off with dry cardboard and saline solution, together with new wet paint, and the plush aromas of real fake naugahyde leather in Leisure Suit Larry’s brand new second-hand car (or should that be Corinthian leather?). Let’s call it a new plastic somethingshoes, cars, wrappings, whole rooms…that’s what this initially smells like, before settling down to become more normal. At that point whiffs of sugar water infused with crisp and light fruits emerge: watermelon juice, light pineapples, and a bowl of fresh grapes, strawberries and apples in a cold antiseptic kitchen (I know how that sounds). Oh yeah, plus some ginger and very ripe plums.

The palate retains its brininess, though not to any kind of stylistic look-what-I-can-do excess, thank heaven. Here it gets spicy, even sharp, and notes of pumpkin juice, carrot-slushies, melons and papaya run right out of the gate. Light background of the sweeter, tamer fruits, watermelons, pears, that kind of thing. Maybe a pineapple slice (just one). It’s quite robust at 40% and dials in nicely, transitioning to a short and breathy, dry, rather easygoing finish. This coughed up a few final notes of fresh olive oil over toast, ginger, semi-ripe yellow mangoes, and a final defiant touch of sweetish pimento.

This was a white rum I quite liked, though given my personal preferences I think that Navy version would make my 3rd list of Great Whites more easily. It’s recognizably a non-cane-juice rum, has tastes that are distinct and not standard (always a plus when done right) and while I can’t say it screams “Australia!” into my shell-pink, it certainly does the nation no dishonour, and holds its own really well against distilleries far older and with a greater recognition quotient.

“Uncomplicated, unpretentious, and unruly, JimmyRum’s [rums] are distinctive and downright delicious” goes the blurb on Visit Victoria website, and while allowances must be made for a local website punching up a favourite son, overall I can’t disagree. There are 20+ distilleries and breweries in Victoria making (you guessed it) mostly whisky and beer. There’s definitely a place for an outfit like this there too, especially when it boasts a sense of humour, a decent product and a desire to take it to the next level. Almost makes me want to move there and make sheep’s eyes at Matilda.

(#879)(79/100) ⭐⭐⭐


Other notes

  • As with all the Australian rums reviewed as part of the 2021 Aussie Advent Calendar, a very special shout out and tip of the trilby to Mr. And Mrs. Rum, who sent me a complete set free of charge. Thanks again to you both for enabling my desire to write about Australian rums almost completely unavailable elsewhere.
  • Some more technical details: molasses sourced from Sunshine Sugar NSW (Manildra group), one of the last fully Australian owned Sugar producers in Australia. Yeast and fermentation: done in two 5,000-liter fermenters and are temperature controlled to less than 25ºC with an initial Brix of about 19. Unaged: rested for 3 months in stainless steel tanks.
  • McPherson’s research suggested a 3-5 year period before any distillery started showing a profit, no matter whether it made beer, whisky, gin or rum. To make cash flow while stocks were ageing and sales built, he added a tasting bar to the premises where people could come after a distillery tour and sample the wares and buy food; sold unaged cane spirit; and dabbled in some indie bottlings like a very well received Barbados blend (future ones from Jamaica, Mauritius and Martinique are planned).
  • A JimmyRum Silvernot sure of was this one or an earlier versionwon an award for Champion Cane Spirit in the 2021 Australian Spirits Awards.
  • A long September 2021 FB interview by RumTribe featured Mr. McPherson as their guest. I have drawn upon it for parts of the company profile paragraph.
Dec 162021
 

Publicity photo from J.M.

These days I rarely comment any longer on a bottle’s appearancethere was a time when I actually scored it as part of the review, though common sense suggested that it cease after the pointlessness of the practice became self-evidentbut here I really must remark on the striking distinctiveness of the design. In colour and form it reminds me of Henri Rousseau’s savagely childish yet iconic jungle scenes. You sure won’t pass this bottle on a shelf if you see it.

But what is it? The Martinique distillery of J.M. is of course not an unknown quantityI’ve looked at several of their rhums in the past and in “other notes” below I repeat some of their background. Still, the rhums for which they are known are mostly aged agricoles, many of which are single cask or special editions. Surprisingly enough, this is the first of their whites I’ve taken the time to look at and it is not their regular workhorse blanc issued at 50º but a limited edition at 51.2% – what exactly makes it deserving of a special rollout and naming is somewhat nebulous. It may be something as simple as the distiller and cellar master, Nazair Canatous, coming up with a “blend of cuvées”1 which possessed a powerful set of aromatic profiles. How many bottles make it “limited” is not mentioned anywhere.

Since its introduction, the rhum has been rebranded: the simply-named “Jungle” is the first and only edition of that name, released in 2017 and then replaced the very next year by the retitled “Joyau Macouba” under which it continued to be marketed through to 2021 — but aside from some minor variations in strength, the two seem to be identical. They are also not really expensive, less than €10 pricier than the standard blanc which Excellence Rhum stocks at under thirty euros.

And that makes it, I think, somewhat of a bargain since there are five year old agricoles that cost more and taste less. The nose of the “Jungle” is really lovelydelicately sweet herbal sugar water…with mint and lime juice (not lemon). It displays notes of brine mixed with and soda pop, something like a salty 7-Up. Fruity smells are always hovering aroundpassion fruits, tart red currants, fine and faint lemon peeland there are also some muskier notes of cereals and freshly baked bread lurking in the shadows, and they stay there for the most part.

If I had to chose, I think I’d go for the palate over the nose on this one: it’s just a shade better, richer (usually the reverse is the case). It tastes like a salty, creamy lemon meringue pie topped with caramel and a clove or two; the core of it is a solidly-sweet, crisp, citrus-y firm taste, with enough of an edge to not make it a cream soda milquetoast. Around that swirl the herbs: thyme, cumin, dill, rosemary and cardamom, plus the grassiness of fresh green tea with touches of mint. Olives and brine kept in the background and always seem to be on the verge of disappearing, but they’re definitely there. This all concludes with a medium long finish that coats the palate without drying it outsweet, delicately fruity and floral, and with the spices and herbs gradually fading out to nothingness.

Overall, this is a good white rhum, and I liked it, yet the question remains: what makes it special enough to warrant the limited treatment? The tastes are fine and the overall experience is a little less intense than some of those 50º standards all the agricole makers have as part of their portfolio…perhaps that’s what was considered the point of distinction, since here it was tamed a bit more, while remaining equally complex.

Be that as it may, for a rested-then-blended rhum agricole blanc, it holds up very well. It is tart, tasty and tamed, and, within its limits, original. Strictly speaking, there’s absolutely no reason to buy it when there are so many other white agricoles of comparable quality out there (some of which are cheaper). But you know, we can’t always find relevance, catharsis or world-changing rhums every time we try one, and sometimes it’s simply a relief to find a bit-better-than-average product that eschews extreme sensory overload and simply aims for a little romance, and pleases at a price we can afford. That the “Jungle” manages to achieve that is something we should appreciate when we come across it.

(#872)(83/100)


Other Notes: Company Background

Situated in the north of Martinique in Bellevue, J.M. began life with Pére Labat, who was credited with commercializing and proliferating the sugar industry in the French West Indies during the 18th century. He operated a sugar refinery at his property on the Roche Rover, and sold the estate to Antoine Leroux-Préville in 1790 – it was then renamed Habitation Fonds-Préville. In 1845, his daughters sold the property again, this time to a merchant from Saint-Pierre names Jean-Marie Martin.

With the decline in sugar production but with the concomitant rise in sales of distilled spirits, Jean-Marie recognized an opportunity, and built a small distillery on the estate, and switched the focus away from sugar and towards rum, which he aged in oak barrels branded with his initials “JM”. In 1914 Gustave Crassous de Médeuil bought the plantation from his brother Ernest (I was unable to establish whether Ernest was a descendant or relative of Jean-Marie), and merged it with his already existing estate of Maison Bellevue. The resulting company has been family owned, and making rhum, ever since and was among the last of the independent single domaine plantations on Martinique until the Groupe Bernard Hayot, a Martinique-based and owned family conglomerate, bought it in 2002. Nowadays it (along with Clement and St. Lucia Distillers) is marketed by GBH’s spirit division, Spiribam.


 

Oct 312021
 

In the previous review I wrote about the Reunion-made Savanna HERR Blanc 57º White Rum (second batch, from 2018), and was surprised and pleased at the reaction it elicited: quite a few comments were made on various platforms, showing a really positive feeling about the rum. Today we will, as promised, go deeper into its brother rum, released in tandem with it each time one was issued, also 57% ABV, and also stuffed to the gills with an ester count that leaves the rum geek crowd with slightly trembling knees, quivering hands and clenchingwell, you get my drift.

The “57” series of rums was part of a skunk works project which the Indian ocean island distillery of Savanna initiated back in 2005 where they let their Maître de Chai off the leash without any clear directions beyond “go”. The gentleman took them at their word, messing around with every variable of the production process he couldand what came out the other end was so off the reservation that when management peeled themselves off the floor, found their voices and timorously looked around for buyers, they realized that none existed if they wanted to sell it as a rum. And so the pungent distillate was left to rest in a steel tank for over a decade, until the rise of the New Jamaicans and a renewed appreciation for high ester rums squirting raw funk from every pore showed that yes, there was indeed a market for the thing. The first edition was trotted out in the 2017 festival season, followed by this second one in 2018 with a limited run of 1500 bottles, all issued at 57% ABV (the pot still and column still versions were released concurrently).

The Jamaicans would probably sniff rather tolerantly (if not disdainfully) at an ester count of a “mere” 578.7 g/Hlpa which places the rum somewhere between the odd no-man’s land of Wedderburn (200-300) and Continental Flavoured (700-1600). And they would nod with distantly polite appreciation at a column still distillate generated from an experimental long fermentation of six days. On the face of it, they would hardly worry that their own street cred was in danger of being superseded and just on the basis of the numbers, they’re right.

Except that, not reallybecause the rum turned out to be really rather good, which is why it and its brothers have become sort of underground rumdork cult classics. Consider the nose: it was intense and sweet and tart, and started off, oddly enough, with an aroma of fresh sawdust and pencil shavings 1, combined with a freshly disinfected hospital room, iodine and pine sol. It morphed to sweet fruit infused water, redolent of watermelons and very light Thai mangoesthere were times it was almost delicate. Bags of strawberries, red grapefruit, bubble gum, kiwi fruits and green apples. Behind all that, there almost seemed to be a sort of whisky finish to the whole thing and overall, what I got was a lot of florals and a lot of fruits, and those easily shouldered aside any other subtle notes.

The palate had an equal quality, though perhaps not as complex. Here the pencil shavings took something of a back seat and just chilled out (maybe they were sulking), leaving some nice florals, ripe apples, lemons, pineapple, strawberries, grapefruit and licorice to carry the show, backed up by some cereal, cardboard and lightly musty tastes of varnish and damp tobacco. The fruitiness of the whole thing was a constant throughout, until it all came to a conclusion in a finish that was long, fruity, tartalmost sourand just intense enough for government work. Like the 57 HERR, it gained from being left alone to open up, because it didn’t do the old soldier thing and fade away, just gathered its forces and presented as solid and complex even an hour later.

So, a funny thing happened as I was tasting this Lontan 57 – I really liked it. What it lacked was some of the take-no-prisoners machismo of the pot still HERR 57, which seemed to revel in its own puissance (and afforded writers the rare opportunity to use the word “puissance”). That did not, however, mean it didn’t have some of the offbeat notes of Boomerang’s Strangé (or her perfume commercial), just that they were better controlled: it moved easily and elegantly through its paces, had a nice balance and just a few off notes. It shared and showed a similar line of descent with the HERR 57, while at all times being its own thing. This column still, molasses-based rum reminded me somewhat of Haitian clairins, even Mexican charandas, but its closest comparator might actually be another artisanal spirit we don’t get enough of yet, the oddly refined Cabo Verde grogues.

Tasting two 57s from the same yearthe HERR and the Lontanside by side, reveals their differing natures, showcases their differing origins, and the differing ways they were made. It also demonstrates that if you have a maitre de chai who takes “go” to mean “where no-one has gone before,” then with some imagination and cheerful bombast, you can make a really sterling and tasty rum of firmness, originality and serious flavour. Sort of like this one. It’s definitely a rum worth having on the shelf.

(#861)(86/100)


Other Notes

Savanna very helpfully classifies its rums using various words which tell the curious what its rums are:

  • Lontan (Grand Arôme / high ester rhums based on long fermentation times of up to 15 days, source can be either molasses or juice),
  • Creol (aged and unaged agricoles from cane juice),
  • Intense and/or Traditionnel (molasses based, occasionally finished, aged and unaged),
  • Métis (blends of agricole and molasses rums).
Oct 262021
 

The distillery of Savanna (on Reunion island in the Indian Ocean) is putting out so many collections and individual bottlings, so fast, that even something as relatively recent as this rum from 2018 has very much fallen by the wayside, recalled by few but high ester rum geeks and Savanna lovers. It suggests something of the difference between them and an independent bottler, in that there is no single strongly-visible voice that stands in for them and their wares.

I make this point because when you come down to it, this rum is very similar to the Habitation Velier HERR unaged white, and yet many will remember that one and eagerly source it because of the cachet of the Velier name, while Savanna gets lost in the shuffle of its torrent of newer releases, the passage of time and the short memories of the pubic. Geeks know about Savanna….the rank and file of the casual rum drinkers would be hard pressed to find the distillery (let alone the island) on a map.

But I suggest this is an issue for the promotion by Savanna’s own marketing and perhaps of truly curious rum fans, and the various bloggers out there. The fact of the matter is that any rum coming out of Reunion deserves a look, Savanna more than most, because of that completely badass high ester alembic pot still they have going in some shadowed corner of their distillery. Though most of their rums are column still distilled, though they produce rums from both molasses and cane juice, and even though they have Grand Arome, Creol, Metis, Lontan and Intense branded rums up to wazoo, every now and then they seem to want to go off the reservation and trot that alembic out to show off and produce a special edition just because, well, they can.

The 57 Batch 2 rum we’re looking at today is one of a pair released in early 2018, whose only distinguishing characteristics from each other are the length of fermentation (11 days for this one), the ester levels (423.4 g/Hlpa for this rum) and the still that made it (the pot still, here). In that sense, I feel the purpose of releasing the two rums (we’ll be looking at the other one in the next review) was somewhat more educational, to show people what a difference the three components could make when mixed and matched in interesting waysboth rums were released in early 2018, with an outturn of 1500 bottles and at a strength of 57º. The only thing I don’t know and remains unmentioned anywhere, was if it was juice or molasses based.

Perhaps the tasting can help, so let’s move right on to that. Nose first: short version, it’s amazingly rich and fruity. It’s very precise and crisp, with a lot of things going on at the same time: grapes, lemon zest, sugar water, watermelon, papaya, and also green apples, gooseberries and some yoghurt. There’s a nice evocation of laundry detergent, of white sheets drying outside in a snapping wind on a bright and sunlit day and a nice background of nail polish, acetones and kiwi fruits to make things interesting.

Palate, nice, more of the good stuff : lemon zest, red grapefruit, sour cherry sweets, bon bons, loads of light florals, and gives the impression of a juicy green apple crunching between the teeth. Some sweet cider and mint, quite sharp, with few musky or softening agents herewhich takes it down a peg or two for a lack of integration and balance (some will inevitably call it a crazy jumble of everything except the kitchen sink, which may not be far off), but overall, quite a hefty, piquant, pungent dram. I particularly want to draw attention to the long and lasting finish: this is fruity, a little sour, has a scent of pine needles and lemon dish detergent (this is not a bad thing, honestly) and like many high ester rums I’ve tried in the past (including the Jamaicans), gets a little bitter after a few hours in the glass, but overall, this is a minor complaintthe rum works, and how.

So there’s a lot of interesting things about this rum: the pot still distillation, the level of esters which is just about spot on, and the really fantastic taste and finish. Apparently the rum was part of an experimental series which was initiated around 2005, at a time when such aromatics were confined to the bulk rum market and destined for confectionary or perfumes. Savanna tinkered with fermentation lengths, bacterial strains, durations, stills and came up with this severely pungent hooch which I guess they simply did not know what to do with (one wonders why chucking it into a barrel was not an option, but maybe some did, who knows?). While it is unaged by all standard definitions, it rested in inert steel tanks until the world changed around it and high ester rums became a thingit is probably no coincidence that it was released in 2018, the same year as Habitation Velier’s HERR White.

There are fair bit of reviews around about the HERR 57: WhiskyFun scored Batch 1 (from 2017, same ester count and strength) 84 points the year it came out and commented wryly that it was “unknown territory” for him. Alex Sandu of the Rum Barrel (rapidly turning into one of the better review sites out there), remarked on its incredible intensity of flavour and scored it a very high 92, and even Rum Ratings is littered with a few casual fans who erratically score and either love or hate the thing, but can’t stop talking about it.

Savanna’s rums appeal to me because of their variety: molasses based or cane juice, pot still or column, long fermentations or short, bags of esters or just a sprinklingit’s like everything that they make is on one end of the spectrum or another, a binary choice for all, and no middle ground to be seen anywhere. I kind of appreciate that kind of extremism which never takes the safe average but tries to push the boundaries. Savanna makes something for just about every palate and while some succeed and some hit the wall, there are very few that are outright bad or downright boring. Here they produced a rum that will force you to have an opinionand mine, for the absence of doubt, is definitely positive. It’s a hell of a tasty rum.

(#860)(85/100)


Other notes

  • Few sites I looked at mentioned the source but both Alex and Reuben noted it as being molasses. Still checking into it.
  • 1500 bottle outturn. Four batches in total were released by 2020, each with the same ester count and strength, but different outturns (B#1 2300, B#2 1500, B#3 unknown, B#4 1400).
Nov 252019
 

So here we have a white rum distilled in 2017 in Fiji’s South Pacific Distillery (home of the Bounty brand) and boy, is it some kind of amazing. It comes as a pair with the 85% Diamond I looked at before, and like its sibling is also from a pot still, and also spent a year resting in a stainless steel vat before Tristan Prodhomme of the French indie L’Esprit bottled the twins in 2018 (this one gave 258 bottles).

Still-strength, he calls them, in an effort to distinguish the massive oomph of the two blancs from those wussy cask-strength sixty percenters coming out of babied barrels periodically hugged and stroked by a master blender. I mean, it’s obvious that he took one look at the various aged expressions he was putting out at 70% or so, shook his head and said “Non, c’est encore trop faible.” And he picked two rums, didn’t bother to age them, stuffed them into extra-thick bottles (for safety, you understand) and released them as was. Although you could equally say the Diamond at 85% terrified him so much that he allowed a drop of water to make it into the Fijian white, which took it down a more “reasonable” 83%.

Whatever the case, the rum was as fierce as the Diamond, and even at a microscopically lower proof, it took no prisoners. It exploded right out of the glass with sharp, hot, violent aromas of tequila, rubber, salt, herbs and really good olive oil. If you blinked you could see it boiling. It swayed between sweet and salt, between soya, sugar water, squash, watermelon, papaya and the tartness of hard yellow mangoes, and to be honest, it felt like I was sniffing a bottle shaped mass of whup-ass (the sort of thing Guyanese call “regular”).

As for the taste, well, what do you expect, right? Short versionit was distilled awesomeness sporting an attitude and a six-demon bag. Sweet, light but seriously powerful, falling on the tongue with the weight of a falling anvil. Sugar water and sweet papaya, cucumbers in apple vinegar. There was brine, of course, bags of olives and a nice line of crisp citrus peel. The thin sharpness of the initial attack gave way to an amazing solidity of taste and textureit was almost thick, and easy to become ensorcelled with it. Pungent, fierce, deep and complex, a really fantastic white overproof, and even the finish didn’t fail: a fruity french horn tooting away, lasting near forever, combining with a lighter string section of cucumbers and peas and white guavas, all tied up with ginger, herbs and a sly medicinal note.

Longtime readers of these meandering reviews know of my love for Port Mourant distillate, and indeed, the MPM White L’Esprit put out excited my admiration to the tune of a solid 85 points. But I gotta say, this rum is slightly, infinitesimally better. It’s a subtle kind of thingI know, hard to wrap one’s head around that statement, with a rum this strong and unagedand in its impeccable construction, in its combination of sweet and salt and tart in proper proportions, it becomes a colourless flavour bomb of epic proportionsand a masterclass in how an underground cult classic rum is made.

(#679)(86/100)

Jun 132019
 

Photo (c) Romdeluxe

Romdeluxe in Denmark is at this point (2019) more a commercial rum club that makes private label bottlings and runs promotions around the country, than a true independent bottlerbut since they do several releases, I’ll call them an indie and move right on from there. Earlier, in May 2019, they lit up FB by releasing this limited-edition high-ester funk-bomb, the first in their “Wild Series” of rums, with a suitably feral tiger on the label. I can’t tell whether it’s yawning or snarling, but it sure looks like it can do you some damage without busting a sweat either way.

This is not surprising. Not only is this Jamaican bottled at one of the highest ABVs ever recorded for a commercially issued rumgrowling in at 85.2%, thereby beating out the Sunset Very Strong and SMWS Long Pond 9 YO but missing the brass ring held by the Marienburgbut it goes almost to the screaming edge of Esterland, clocking in, according to the label, at between 1500-1600 g/hlpa (the legal maximum is 1600)….hence the DOK moniker. Moreover, the rum is officially ten years old but has not actually been aged that longit rested in steel tanks for those ten years, and a bit of edge was sanded away by finishing it for three months in small 40-liter ex-Madeira casks. So it’s a young fella, barely out of rum nappies, unrefined, uncouth and possibly badass enough to make you lose a week or two of your life if you’re not careful.

Knowing that, to say I was both doubtful and cautious going in would be an understatement, because the rum had a profile so ginormous that cracking the cap on my sample nearly lifted the roof of of the ten-storey hotel where I was tasting it (and I was on the second floor). The nose was, quite simply, Brobdingnagian, a fact I relate with equal parts respect and fear.

The crazy thing was how immediately sweet it wasa huge dose of fleshy fruits bordering on going bad for good, creme brulee, sugar water, honey, raisins and a salted caramel ice cream were the first flavours screaming out the gate (was this seriously just three months in Madeira?). It was huge and sharp and very very strong, and was just getting started, because after sitting it down (by the open window) for half an hour, it came back with vegetable soup, mature cheddar, brine, black olives, crisp celery, followed by the solid billowing aroma of the door being opened into a musty old library with uncared-for books strewn about and mouldering away. I say it was strong, but the nose really struck me as being more akin to a well-honed stainless-steel chef’s knifeclear and glittering and sharp and thin, and very very precise.

The clear and fruity sweet was also quite noticeable when tasted, combining badly with much more mucky, mouldy, dunder-like notes: think of a person with overnight dragon’s breath blowing Wrigley’s Spearmint gum into your face on a hot day. It was oily, sweaty, earthy, loamy and near-rank, but damnit, those fruits pushed through somehow, and combined with vanilla and winey tastes, breakfast spices, caramel, some burnt sugar, prunes, green bananas and some very tart yellow mangoes, all of which culminated in a very long, very intense finish that was again, extremely fruityripe cherries, peaches, apricots, prunes, together with thyme, mint lemonade, and chocolate oranges.

 

Whew! This was a hell of a rum and we sure got a lot, but did it all work? And also, the question a rum like this raises is this: does the near titanic strength, the massive ester count, the aged/unaged nature of it and the final concentrated finish, give us a rum that is worth the price tag?

Me, I’d say a qualified “Yes.” On the good side, the Wild Tiger thing stops just short of epic. It’s huge, displaying a near halitotic intensity, has a real variety of tastes on display, with the sulphur notes that marred the TECA or some other DOKs I’ve tried, being held back. On the other hand, there’s a lack of balance. The tastes and smells jostle and elbow each other around, madly, loudly, without coordination or logic, like screeching online responses to a Foursquare diss. There’s a lot going on, most not working well together. It’s way too hot and sharp, the Madeira finish I think is too short to round it off properlyso you won’t get much enjoyment from it except by mixing it with something elsebecause by itself it’s just a headache-inducing explosive discharge of pointless violence.

Then there’s the price, about €225. Even with the outturn limited to 170 bottles, I would hesitate to buy, because there are rums out there selling at a lesser cost and more quaffable strength, with greater pedigree behind them. Such rums are also completely barrel-aged (and tropically) instead of rested, and require no finishes to be emblematic of their country.

But I know there are those who would buy this rum for all the same reasons others might shudder and take a fearful step back. These are people who want the max of everything: the oldest, the rarest, the strongest, the highest, the bestest, the mostest, the baddest. Usefulness, elegance and quality are aspects that take a back seat to all the various “-estests” which a purchaser now has bragging rights to. I would say that this is certainly worth doing if your tastes bend that way (like mine do, for instance), but if your better half demands what the hell you were thinking of, buying a rum so young and so rough and so expensive, and starts crushing yourwell, you knowthen along with a sore throat and hurting head, you might also end up knowing what the true expression of the tiger on the label is.

(#632)(84/100)


Other notes

  • It’s not mentioned on the label or website but as far as I know, it’s a Hampden.
  • Like the Laodi Brown, the Wild Tiger Jamaican rum raises issues of what ageing truly meansit is 10 years old, but it’s not 10 years aged (in that sense, the label is misleading). If that kind of treatment for a rum catches on, the word “aged” will have to be more rigorously defined so as to find a place for the termrested”.
  • A list of the strongest rums I know is put together here.
  • In the years following this review, Rom Deluxe expanded into a more commercial independent bottler role and in November 2021 I was happy to write a company biography.

Comment

These days I don’t usually comment on the price, but in this case there have been disgruntled mumbles online about the cost relative to the age, to say nothing of the packaging with that distinctive “10” suggesting it’s ten years old. Well, strictly speaking it is that old, but as noted before, just not aged that much and one can only wonder why on earth people bothered to arrest its development at all by having it in steel tanks, for such an unusually long time.

So on that basis, to blow more than €200 on a rum which has truly only been aged for three months (by accepted conventions of the term) seems crazy, and to set that price in the first place is extortionate.

But it’s not, not really.

At that ABV, you could cut it by half, make 340 bottles of 42% juice, and sell it for €100 as a finished experimental, and people would buy it like they would the white Habitation Veliers, maybe, for exotic value and perhaps curiosity. Moreover, there are no reductions in costs for the expenses of advertising, marketing and packaging for a smaller bottle run (design, printing, ads, labels, boxes, crates, etc) so the production cost per bottle is higher, and that has to be recouped somehow. And lastly, for a rum this strong and obscure, even if from Hampden, there is likely to be an extremely limited market of dedicated Jamaica lovers, and this rum is made for those few, not the general publicand those super geeks are usually high fliers with enough coin to actually afford to get one when they want one.

I’m not trying to justify the cost, of course, just suggest explanations for its level. Not many will buy this thing, not many can, and at end maybe only the deep-pocketed Jamaica lovers will. The rest of us, or the curious, will have to be content with samples.


 

Jun 032019
 

The Kiyomi white rum is made by the Helios Distillery, the same outfit in Japan that makes the very tasty five year old Teeda rum we looked at before. Formed by Tadashi Matsuda in the postwar years (1961) at a time of economic hardship and food privation for Okinawa , the decision was made to distill rum because (a) it could easily be sold to American soldiers stationed there (b) Okinawan sugar was readily available and (c) rice, which normally would have been used to make the more popular local sake, was needed as a food source and could not be spared for alcohol production.

That the company succeeded is evidenced by the fact that it is still in existence, has expanded its operations and is still making rums. The two most popular are the Teeda 5 YO and the Kiyomi Unaged White, which do not share the same production process: while both source Okinawa sugar cane which is crushed to juice, the Kiyomi rum is fermented for longer (30 days instead of two weeks) and run through a double column still (not the pot). It is then left to rest (and not aged) in steel tanks for six months and gradually reduced from 60% ABV off the still, to the 40% at which it is bottled.

I’ve never been completely clear as to what effect a resting period in neutral-impact tanks would actually have on a rumperhaps smoothen it out a bit and take the edge off the rough and sharp straight-off-the-still heart cuts. What is clear is that here, both the time and the reduction gentle the spirit down without completely losing what makes an unaged white worth checking out. Take the nose: it was relatively mild at 40%, but retained a brief memory of its original ferocity, reeking of wet soot, iodine, brine, black olives and cornbread. A few additional nosings spread out over time reveal more delicate notes of thyme, mint, cinnamon mingling nicely with a background of sugar water, sliced cucumbers in salt and vinegar, and watermelon juice. It sure started like it was out to lunch, but developed very nicely over time, and the initial sniff should not make one throw it out just because it seems a bit off.

It was much more traditional to tastesoft, gentle, quite easy to sip, the proof helping out there. After the adventurousness of the nose which careened left and right and up and down like your head was a pinball machine, this was actually quite surprising (and somewhat disappointing as well). Anyway it lacked any kind of aggressiveness, and tasted initially of glue, brine, olives, gherkins and cucumbersthe ashes and iodine I had sniffed earlier disappeared completely. It developed with the sweet (sugar water, light white fruits, watermelon juice) and salt (olives, brine, vegetable soup) coming together pleasantly with light florals and spices (cinnamon, cardamom, dill), finishing off with a sort of quick and subdued exit that left some biscuits, salt crackers, fruits and rapidly disappearing spices on the tongue and fading rapidly from memory.

This is a rum that started with a flourish but finishedwell, not in first place. Though its initial notes were distinct and shown off with firm emphasis, it didn’t hold to that line when tasted, but turned faint, and ended up taming much of what made it come off as an exciting drink at the inception. That said, it wasn’t a bad one either: the integration of the various notes was well done, I liked most of what I did taste, and it could as easily be a sipping drink as a mixer of some kind. What makes it noteworthy in this respect is that it doesn’t entirely become some sort of anonymously cute and light Cuban blanco wannabe you forget five minutes after putting down the glass, but retains a small spark of individuality and interest for the diligent. A shame then, that all this makes you think of, is that you’re holding an unfulfilled and unfinished promisea castrated clairin if you willin your hand. And that’s a crying shame for something that’s otherwise so well made.

(#630)(82/100)

May 262019
 

The Sampan Vietnamese Rhum is made by the Distillerie d’Indochine: and Antoine Pourcuitte, a long haired Frenchman who seems to be channelling Fabio and who lives in Vietnam, is the man who bootstrapped his desire to make good rums into a business that combines a small hotel and bar close to the beach with a distillery he pretty much built himself (officially it opened for business in late 2018). This newly constructed establishment, which produces one of those excellent white rhums which must be causing the French islands conniption fits, is his brainchildand it can take its place proudly in the league of small and new fast moving ops who are taking a pure rhum approach to distillation in Asia.

Vietnam’s common tipple of choice is rượu (ruou), a local artisanal spirit somewhat akin to arrack of Indonesia, made from fermented rice or molasses or cane juice and run through backroad, backwoods or back-alley alembics and home-made stills that puff and fart and produce some low grade (but very palatable) moonshine. Like in other rural regions of the world which have a long history of indigenous small-scale spirits manufactureAfrica, Haiti and Mexico come to mindthese are largely individual enterprises not regulated or even acknowledged by any authority.

Mr. Poircuitte, who came to rum via wine and not whisky (something like Florent of the Compagnie) put a bit more professionalism into his company, and production cycle is not too different from the Caribbean islands, all in all. The cane is all organic, pesticide free, grown in the area around Hội An, in the Qu lang Nam province, harvested by hand and then transported within 24 hours to the distillery, which is 40km away from the fields, for crushing. The resultant juice is fermented for 3 to 4 days, resulting in an initial wash of about 11% ABV, which is then run through their 11-plate single-column copper still that torques things up to around 70% ABV. Three varieties of this rhum are produced, at various strengths: 45% standard, 54% overproof and the 65% full proof.

What’s interesting here is that Sampan does not bottle it straight off the still, but lets it rest for something under one year in inert inox tanks, and this gives the resultant rumwhich is not filtered except for sedimentsa taste of serious fresh-off-the-still juice.

Consider first the nose of this blanc, which is stuffed into the bottle at a beefy 54% ABV. It’s musty, redolent of freshly turned sod and grass. I could say it smells dirty and not mean it in a bad way, and that is not all: it also smells briny, olive-y, balanced off with clear, fresh, 7-Up and lemon juice and sugar cane sap, plus a smorgasbord of light fruits like pears, ripe apples, and white guavas, a little vanilla and cookies. The strength doesn’t hurt it at all, it’s strong and firm without every being too sharp to enjoy as it is.

Thankfully, it doesn’t sink on the taste, but follows smoothly on from what had been discerned on the nose. Here, we didn’t just have a few olives, but what seemed like a whole grove of them. Again it tasted dirty, loamy, and also pungent, with initially clear notes of sweet sugar cane juice and sweet yellow corn, to which are added some lemon sherbet, vanilla and aromatic light fruits (pears, watermelon, strawberries) plus herbsdill and basil. Soft and lightly sweet, and there’s a background hint of anise as well, or licorice, really nice. Throughout the tasting it stays firm and assertive on the tongue, with a near silky mouthfeel leading to an exit that is pleasantly long lasting and with closing notes of fruits, vanilla, coconut water, and breakfast spices.

This is a really nice white rhumit married the freshness of an agricole with the slight complexity of an entry level vieux and the balance between the various elements was very nicely handled. That pungent opening clearly makes the case that even with the resting period, it was an unaged rhum, something like the Sajous, the Paranubes, A1710, Toucan, Barbosa Grogue, HSE Parcellaire or others of that kindI liked it a lot, and if it didn’t win any medals, I firmly believe it should at least win a few wallets.

Many of the older Asian rhums which have sold gangbusters in their countries of origin for decades, catered to indigenous tastes, and cared little for western styles of rum. They were (and are) sometimes made in different ways, using different materials in the process, are sometimes spiced up and almost always light column-still blends issued at standard strength. We are seeing a gradual change here, as a wave of small distilleries are setting up shop in Asia and producing small quantities of some really interesting juice. This one from Vietnam is now on my radar, and I look forward to seeing not only what they come up with in the future, but what that Overproof 65% of theirs tastes likeand if it blows my hair back and my socks off, well, then I’ll consider it money well spentas I did with this one.

(#627)(84/100)


Other Notes

  • The company is named after the slow moving boats similar to Chinese junks, which ply the Mekhong River and the coastal areas around South East Asia.
  • My intial review noted that it was aged for 8 months in ex-French-oak casks, based on my conversation and scribbled notes at the Paris rhumfest (not with Mr. Poircuitte but with his pretty assistant, in the maelstrom of the first day’s crowds) – I was later contacted directly to be advised this was a miscommunication, that the rum rested for 8 months in steel tanks, and so I have amended the post for the correction.
Jan 022019
 

There must be something about the French that just leads them into starting little rum companies in other countries. There was Hembert Achard and Anne-Francois Houzel who formed Whisper Rums from Antigua; David Giallorenzo of Issan; and Marine Lucchini and Thibault Spithakis of Chalong Bay. And of course there’s Toucan, which, if you recall from my posts of a year ago, is a relatively new entrant to the field of rums, yet distinguished itself (in my eyes at least) by making the really nifty-but-underpowered Toucan No. 4, as well as being from French Guiana, a place we have not seen or heard of enough when it comes to rums.

All these companies are small, discreet and self-effacingalmost humble. Oh sure, they use social media and have slick, marketing-heavy websites and show up on Facebook feeds off and onwho doesn’t, these days? – but what distinguishes them (to me) is both their relatively low-key digital footprint, and their equally unhyped but surprisingly good young rums. Especially the white ones, which I simply can’t get enough of. In this case, the 50% blanc.

Toucan makes a vanilla (I think this is No. 1), the Boco spiced rum No. 2, the No. 4 slightly aged rum and but for my money this 50% white is the best of the lot. It’s made from cane juice processed at French Guiana’s St. Maurice distillery, and then shipped to Toulouse where it stays in neutral steel tanks until ready for bottling, after being reduced to 50%.

What’s nice about it is immediately summarized by a nose of uncommon delicacy and (oddly) also of heft. It smelled of sweet light fruitpears, watermelon, green grapesbut also of salty brine and olives, furniture polish, and something barely noticeable yet alsomeatier. In that it reminded me of the Novo Fogo, though with rather more emphasis and braggadocio, due in no small part to the 50% ABV it was bottled at.

The palate continued that unhurried unfolding or flavour. It was smooth and pleasant (with a little nip from the strength, no getting away from that), initially tasting of fanta and 7-up, light citrus peel, pears again, a few indeterminate ripe fruits, and (get this) those salt-and-vinegar pringles chips. It was aromatic and redolent of these, and the salt and the sweet and the fruity notes melded nicely in a minor key that didn’t overwhelm, just led slowly down to a gentle finish which gave last hints of marzipan, sugar water, toblerone and nougat.

I must admit that furiously raw clarity of flavour and a powerful terroire profile is not this rhum’s thing. In fact, it’s rather restrained, almost demure, with each flavour shyly coiling out of the mix to tease and titillate before quietly subsiding, much like many of those Asian white rums I’ve been trying of lateIssan, Vientiane, Chalong Bay, Laodi. Like them, the Toucan white straddles the divide between too much and too little, between pillow and hammer, and finds the balancing point between them all. It’s an unassuming but really good white rum, one of an increasing number of unsung heroes of the blancworld which one should try for no other reason than to be pleased by something that wants to do nothing else.

(#584)(83/100)

Dec 282018
 

Just as we don’t see Americans making too many full proof rums, it’s also hard to see them making true agricoles, especially since the term is so tightly bound up with the spirits of the French islands.

Agricole, let it be remembered, is the French term for agricultural rums made from pure sugar cane juice, and called such to distinguish them (not without a little Gallic disdain, to be sure) from traditionnels, or traditional rums, which are made from molasses, a by product of the sugar making process. For the most part, having much to do with the finances, molasses rums are much preferred by producers, because the issues of storage and spoilage which afflicts cane juice (it can go bad in just a few days) – that’s one reason why agricoles are closely associated with actual sugar estates with a distillery nearbynot always easy in a country the size of the USA where there is much greater separation between the two. (Note also: by EU law (but not that of the US) the termagricolecan only be used by French Overseas Departments (Martinique, Guadeloupe, Reunion and French Guiana) and Madeiranobody else. A lot of distilleries the world over ignore this in practice, until time comes to sell their product in the EU)

St. George’s, a 1982-established California distillery much better known for its gins, absinthes, vodkas and whiskies, get their fresh cut cane from Imperial Valley just to the east of San Diego along the Mexican border, and when a load comes in, they crush it immediately, add the yeast and ferment (duration unknown) before running it through a pot still (Josh Miller spoke of a hybrid pot/column still when he visited them in 2013 but St. George’s wrote to me and saidpotfor sure). The resultant spirit is rested for a short while in stainless steel tanks, with some being drawn off to age for a few years in oak, the rest being bottled at 43%. My version was based on the 2014 harvest according to the sample info, and was therefore issued in that year.

On the nose…oy! What was this? Vegetable soup, or (take your pick) meatballs, dumplings, dim sum or spring rollsthat kind of thing. Also vinegar, soy, pickles and fish sauce, a pot of brine and what felt like three bags of olives. Behind all that is a sharp edge, like a red wine gone off somehow, and whatever fruits there were took a reluctant step backso much so that the first thoughts that ran through my mind as I smelled the rum was it was a low rent clairin that tried for the brass ring but ran out of steam. Stillnice. Adventurous. Different. I like that in a white rum.

Alas, the palate, after that jarringly original overture that so piqued my interest, seemed to go to sleep, a function of the 43% ABV maybe, and a reminder that pungent rums like unaged whites don’t always succeed when dialled down to a somnolent standard strength. Still, it did wake up after I ignored it for a bit, and gave a twitch of sugar water and watermelons, fresh-cut pears, vanilla and citrus, very light and very pleasant. Yes there was a sort of creaminess and black bread, behind which lurked the brine and olives (lots of both), but the rum seemed to have problems deciding whether it wanted to be a crowd pleaser or something truly original such as the nose had promised, and the finishlong, dry, salty, lightly fruity, sweetly wateryjust followed the palate into a docile conclusion.

Truth is, the whole experience was schizophrenicit started off with fire and smoke and major f**ken attitude, then just lost its mojo and sagged against the wall. For all the unbalanced helping of crazy with which it opened, I liked that off-kilter nose a lot better than everything that followed because it showed all the potential that failed to be realized later on. An unaged pot-still white should be a little off-baseanything else and you have a mere cocktail ingredient and there are already enough of those around.

That said, it’s not that I actively disliked the rumjust that I felt there was nothing serious here: nothing badass that dared to offendor inspire (say what you will about the TECC and TECA rums from NRJ and their barking-mad taste profiles, they had real balles). So, at end, it’s a light alcohol with great promise (how it smelled) and too little follow-through (palate and finish). Cyril of DuRhum reviewed this same edition, scored it at 77 and provided some great details on the company, and it was tasty enough to make Josh Miller wax rhapsodic in 2013 when he visited the place, tried some and recommended it highly both by itself and in a Ti-punch (you need to read his 10/10 scored review as a serious counterpoint to mine and Cyril’s) – but here I have to be somewhat less enthusiastic based on my own tasting five years down the road.

(#583)(76/100)


Other notes

  • Neither this rum or its lightly aged brother is listed on the St. George’s website. When I touched base with them, they sadly informed me that because of the difficulty of acquiring fresh cane, they have ceased rum production fora number of years,” though they remain on the lookout for new and stable sources. For the moment, they’re not making any.
  • An irrelevant aside to this review is that I inadvertently tried it twice: once in 2017 based on a sample sent to me (totally blind) by John Go; and the second time in 2018, this time one I bought on a whim. In both cases my tasting notes were practically identical, and so was my score. I think this is an innovative, intriguing rum from the US which can and should be tried if possible.

 

Mar 072018
 

#494

The Avuá brand of cachaça has a slightly different pedigree from independents in Europe who buy from brokers, and is closer to that of small new rum companies who buy selected stock direct from distilleries (e.g. Whisper, Toucan, and Real McCoy, for example). Two New Yorkersone a former brand manager for Red Bull, Pete Nevenglosky, the other a businessman and lawyer, Nate Whitehousedeveloped a liking for the spirit and sensed (or thought they could exploit) a rising appreciation for craft spirits in the USrum generally, cachaça specifically. After some searching and sampling around, they settled on Fazenda da Quinta Agronegócios, a distillery just outside Rio dating back to 1923 which produces the trio of the da Quinta cachaçasan Amburana-aged, an oak-aged and a white. Starting with the Aburana and the white, these were rebranded for sale in the US as Avuá Amburana and Avuá Prata but I have not been able to establish anything particularly original about them that would set them apart from the da Quinta line

Never mind. Quite aside from these biographical details, I’m always on the lookout for interesting white rums, and so made it a point to check out the Prata just to see how well it fared. Which was, for a 42% rested-but-not-aged pot still rum, not shabby at all, if not quite as feral or in-your-face as some of the French island blancs, or, for that matter, the clairins. In fact, nosing it, the Prata presented as a rather genteel variation of such more elemental whitesakin to Cabo Verde grogues, reallyand for that reason may actually be preferred by people who are put off excessive expressions of crazy and are more middle of the road. It was redolent of sugar cane juice freshly pressed, oily, briny and with some olive action in the background, but also herbal notes of dill and a little sage, some faint rubber hints, and subtle acetone and florals rounding out the profile.

The palate was not overly aggressiveat that strength it would have been surprising if it had beenand while quite dry, it reminded me somewhat of the unaged column still clairins, just gentler. It was warm, sweet, and almost delicate, and also contained some of Neisson’s tequila and briny notes. Sugar water (and that’s white sugar, by the way), more dill, sage, rosemary and a little cinnamon, but what distinguished it after a few minutes was an unique (for cachacas) taste of musty earth and wet tropical vegetation that bordered on the funkiness of a Jamaican without ever actually being so. The mouthfeel was rather light, warm and relatively smooth, so certainly the initial cuts and the resting period had their impact. As for the finish, nothing original therejust warm, aromatic sweet spices, and a vague mustiness that was far from unpleasant and made the rum stand out in its own way.

As a white rum the Prata cachaça carves out some interesting territory for itself: it’s not so crude and jagged as to be off-putting to the greater public; its tastes are pleasant, yet distinct enough not to be confused with other whites; and overall, one weakness (much like the Toucan No. 4) is that for the complexity that it does exhibit, it could easily be stronger and lose no adherents. One is left with rather more titillating sensations and vague sensory memories than an explicit and clear-cut profile, and it showcases emergent potential rather than a solid current achievement. It’s interesting to note that the company is now also producing a Still Strength version (45%) to maybe address precisely this issue, and if they are doing that, we should be keeping an eye out for what else they’re doing in the next few years. Because if they ever have the bolas to issue this white rum’s same profile at 50% or greater, I’d probably grin, take a deep breath, and dive right in.

(82/100)

Aug 022017
 

#381

Novo Fogo is the first cachaça I’ve ever tried that went off the reservation and hammered me in the face even at a relatively staid 40%. It was so different from the regular run of sugar-water-plus-local-wood flavours to which I had become accustomed in my (as yet) brief acquaintanceship with the Brazilian national spirit, that I literally pulled my face back from the glass, muttered a disbelieving “wtf?” and spent another five minutes closely perusing the label to make sure I had not been taken for a ride. But no, it had been an unopened bottle, it had some tasting notes on the label not a million miles removed from what I was sensing, and it all seemed quite legit…except that it was about as subtle as a bitchslap from Ser Gregor Clegane on a bad hair day. And I mean that in a good way.

The producer of this interesting cachaça is a company called Agroecologia Marumbi SA, from Morretes PR (Parana) which is located in the south of Brazil, not Minas Gerais where supposedly the best and most traditional cachacas are made. Novo Fogo (“New Fire” in Portuguese) is derived from sugar cane grown without herbicides or pesticides, and the organic nature of the operations is a major point of pride and quality, according to the distillery founder Fulgencio Viruel who started the operation in 2004. The cane is manually harvested and taken to an onsite press that extracts the pure juice, with the leftover bagasse recycled as fuel and fertilizer. Fermentation takes around 24 hours using wild yeast and the 7%-9% wine is then passed through a copper pot still (another point of departure, since most of the well known cachacas are done on column stills), and then rested – not aged – for one year in a stainless steel vat before being bottled without any filtration or additions. So there. Aged variations exist, but I didn’t get a chance to try any. Given the impact this one had on me, I should really try some more.

I say impact not so much because of great beauty of construction or masterful subtlety of assembly, but because the thing is startlingly good for a standard strength Brazilian table tipple, if perhaps somewhat at right angles to others I had tried beforeit’s something like a concussive Delicana’s Jequitiba, or an amped-up Thoquino. Nothing demonstrated this more clearly than the initial nose (the very first note in my battered notebook was “Damnthis thing is serious!) where I immediately sensed an intense vegetal aroma of rotting fruits, bananas, overripe red wiri-wiri peppers in vinegar (but without the heat). It was followed up by strong, distinct brine and olives, salt, wax, sugar cane sap and lemon zest, and frankly, what it reminded me more than anything else was a Clairin Sajous, if perhaps not as powerful.

Thankfully it did not sample as sharp as the aroma suggested and that might make it somewhat more approachable than those who took flight from the Sajous and its cousins (assuming one’s tastes bend that way, mind youand that’s not a given). It was quite heated, firm and crisp, rather rich and solid, with a more characteristic sugar water taste coming forward now, not entirely displacing the wax and salt and olives which persisted quite strongly (along with the peppers). More lemon zest was here, some black pepper, apples, vegetals and some fleshy fruit like overripe pineapples. The balance was a bit offthe brine and olives never really let go, which made the fruitiness recede somewhat and reduced my enjoyment, but overall it was a pretty good cachaçaif one keeps in mind my predilection for clairins, which this one closely resembled. Finally, it closed off, rapidly, leaving behind nothing much more than the memories of swank, fresh mown grass and that lemon-pepper salt which my wife complains I overuse in what little cooking I can be persuaded to do.

Now, I’ve read online notes that talk about the easy entry, how it is smooth and soft, and then wax rhapsodic about its various competing flavours (the last of which I believe), but I stand here telling you that it’s not really as easy as all that: this thing is a dirty, off-kilter little dragon that seems to be just waiting for an opportunity to jump down your throat and toast your chest to medium-rare – but it’ll do it with finesse, with some style. It’s quite a fire-breathing, smoke-exhaling cachaça, and is in my limited experience the most original and interesting spirit of that kind I have tried to date. Admittedly I have an obnoxious love for obscure and powerful tastes that borders on the masochistic, so I liked the fact that here there was a rumcharged-up, drinkable, original and in its own way, quite remarkablemade in that same vein. It’s worth trying it, I believe, just to see where the whole experience goes, to spend a lot of time figuring outand, perhaps, just perhaps, to savour.

(83/100)


Other notes

This review is quite late to the party since Novo Fogo has been available in the States for years (the first review I found dates back to 2011). And, as ever one step ahead of me, Josh Miller at Inuakena had run it through his 14-sample Cachaça Challenge back in early 2015 and rated it….wait for it…as his #1.

May 252017
 

#367

In my own limited experience, Neisson has been one of the most distinctive Martinique agricole makers I’ve come across. There’s something salty, oily, tequila-ish and musky in those of their rums I’ve tried, and while this might not always be to my liking, the quality of their work could never be denied. To date, I’ve stuck with their aged rums, but back in 2016 L’homme à la Poussette (I’m thinking his poussette should be retired soon as his kids grow up but I hope he never changes the name of his site) passed along this ferocious white rhino, perhaps to gleefully observe my glottis landing in Albania.

Now, this rum is something of a special edition, initially released in 2002 for the 70th Anniversary of the distillery, and annually without change thereafterit is rested for six months in steel tanks after being taken off their Savalle still, but it is not aged in any way. Although the resolutely family-owned distillery is now 85 years old, the rum retains the original title, perhaps because of its popularity among the rabid cognoscenti, who enjoy its 70⁰ ABV and the 70cl square bottle Maybe some enterprising mathematician could work out how the sums of the corners and angles on the thing added up to or produced 70 — for my money, I’m more interested in whether the company releases more than 70 bottles a year or not, because for anyone who likes white lightningwhether for a cocktail or to brave by itselfthis unaged rum is definitely up there with the best (or craziest).

You could tell that was the case just by smelling it: clearly Neisson felt that the subtle, light milquetoasts of the independent full proofs or the clairins (who bottle at a “mere” 60% or so) needed a kick in the pants to get them to up their game and join the Big Boys. The sheer intensity of the nose left me gaspingsalt, wax, paraffin and floor polish billowed out hotly without any warning, accompanied by the sly note of well-worn, well-polished leather shoes (oxfords, not brogues, of course). Nothing shy here at all, and the best thing about itonce I got past the heatwas what followed: coconut cream, almonds, olives, fruits (cherries, apricots, papaya, tart mangoes), all bedded down in a bath of sugar water and watermelon, and presenting themselves with attitude. If I was telling a story, I’d wax lyrical by saying the ground moved, trees shook, and an electric guitar solo was screaming in the backgroundbut you kinda get the point already, right?

Oh, and that’s not allthe tasting was still to come. And so, be warned – 70 degrees of badass carves a glittering blade of heat down your throat, as surgically precise and sharp as a Swiss army knife. A hot, spicy, and amazingly smooth sweet sugar waterspiked with stewed prunes, lemon zest, wet grass and gherkins in brineroared across the palate. With its brought-forward notes of polish and wax and grassiness, I felt like it was channelling the gleeful over-the-top machismo of a clairin, yet for all that enormous conflation of clear and crisp tastes, it still felt (and I know this is difficult to believe) smoother, creamier and more tamed than lesser-proofed whites like the Rum Nation 57%, Charley’s J.B. Jamaican white, the Clairin Sajous or the Klérin Nasyonal….which says a lot for how well the L’Esprit is actually made. And the finish was no slouch either, long and very warm, salt butter and cereals mixing it up with some citrus, red grapefruit, more grass and even a hint of the smooth salty oiliness of a well-made tequila.

How the hell did they stuff so much taste into the bottle?” I asked myself in wonder. Perhaps the unwritten, unspoken codicil is “and not muck it all up into an unfocussed mess?” Well, they did provide the profile, they didn’t muck it up, I enjoyed it thoroughly, and it was only later that I realized that in a world where Ringling Brothers can fit fifteen fat clowns into a Mini, I should not have been so surprised, when it’s obvious that in the rumiverse just about anything is possible. Certainly Neisson proved it here.

You know how we hear the old joke about “Rum is the coming thing….and always will be”? This kind of statement is regularly and tiresomely trumpeted by all the know-nothing online drinks magazines who have their lazy hacks attempt to pen a few words or make up a click-bait list about a subject on which they are woefully ill-equipped to speak. Stilltake that statement a bit further. I honestly believe that as the stocks of old and majestic 20+ or 30+ rums run out or are priced out of existence, it will soon become the turn of unaged, unfiltered white rums to take center stage and become De NexBig Ting. I accept that for the most part these will be cocktail basesbut for the enterprising, for the slightly addled, for the adventurous among us, for those who are willing to step off the path and enter Mirkwood directly, the real next undiscovered country lies with these white mastodons which showcase much of the amazing talent that remains in our world, needing only the bugling of an enthusiastic drinker or an enthusiastic writer, to bring them to a wider audience.

(86/100)


Other notes

I should mention that Josh Miller of Inu A Kena ran the Neisson 70 through a 12-rum agricole challenge a while back. If you’re not into neat drinks so much but love a cocktail, that article is worth a re-visit.