Oct 052022
 

Even after the decade I’ve spent writing about Velier’s rums, the company still manages to pull a rabbit out of its hat and surprise me when I least expect it, and the new Habitation Velier Amrut rum from India is this year’s contender for the rum I most wanted to try, the moment I saw Steve Magarry’s post about it on FB in September of 2022 (it popped up at Paris’s WhiskyLive a week later). Because, consider what a singular rum this is, and how many fascinating strands of the rum world it pulls together:

It’s a pot still rum, from the HV line (which as you know, I consider a hugely important one) and an intersection with La Maison du Whisky’s “Antipodes” line of spiritsand therefore suggests, as the Indian Ocean series also did, that there is a move by independent bottlers to go further afield to new and unexplored territory in sourcing their barrels1.

In that vein, then, it’s also the only independent bottling of a rum from India itself that has crossed my path since Alt-Enderle’s “India” rum from Germany, back in 2014 (and that one was questionable). And it’s also not made by some no-name, just-opened small distillery with a single small pot still run by a pair of young enthusiastic backpacking European exiles, but a major whisky making house (one that my buddy in Calgary, Curt Robinson, just loves) which makes a popular rum line of its own.

Thirdly, and perhaps as important, it highlights an emergent (and still relatively small) trend towards using other sources of sugar cane and its derivatives to make rumin this case it’s not juice, not molasses, not vesou or ‘honey’, but the unrefined, nutrient-rich sugar known as jaggery. We have met it before from India and always from the same company that makes this rum: Amrut (though I sometimes suspect Old Monk from Mohan Meakin may also use it). And yet even to say jaggery is only used (or made) in India is incorrect, because unrefined sugar of this kind is made around the world. In the Philippine Cordilleras it is inti, in Malaysia it is known as gula melaka and Thailand as namtan tanode; it’s used in making kokuto shochu in Japan and charandas in Mexico (where it called panela), and in both these latter cases the resultant is, while recognizably a rum, also different and completely fascinating.

Years ago I heard stories about Luca wandering around India when the Indian Ocean series was being assembled in 2018, and there were always rumours that the series was never meant to be just two bottlings: but he never found the proper rums from major distilleries in India that he felt warranted inclusionthey were not pot still, not interesting enough, had additions, were too young, or whatever. Yet clearly he had identified something at that stage and it was simply not ready then, because the Bangalore-based distillery of Amrut gave him a single barrel of pure jaggery-based rum to bottle in 2022, and this is it. Pot still, 62.8%, 7 years old, ex-bourbon barrel aged, aged in India. And it’s really quite something.

If aroma had a colour, I’d call this “gold”. It smells like a warm tropical evening with the dappled and fading light breaking through the trees in orange and yellow-brown. It’s a high ABV rum, sure, yet all one gets on that nose is ease and relaxation, molasses, vanilla, coconut shavings, coffee grounds, some freshly sawn wood and the firmness of an anvil wrapped in a feather blanket. There are also some fruits hovering around the edges of awarenessa mix of oranges, sugar cane, fleshy stoned fruit (very ripe) and spices like cumin, cinnamon and thyme held way way back, with just enough making it through to tease. It’s one of those rums that invites sustained nosing.

The taste presents more crisply, with somewhat more force, which I argue is exactly the way it should be. Like other Indian rums I recall, it shows off honey, maple syrup, licorice for the sweet stuff, then balances that with the freshness and tartness of pineapple, strawberries, ripe peaches and apricots a fat ripe yellow mango bursting with juice, and an intriguing line of spices (cumin and cinnamon), minerals and light ashiness that together are just different enough to excite, while not so strong as to derail the experience. Attention should also be drawn to a really nice and long finish, which has the sweet and salt of a caramel-laden latte, but is mostly musky and fruity, with some cinnamon, brine, light florals and brown sugar.

LMDW Catalogue Entry (c) LMDW (click to expand)

A rum like this has to navigate a fine line, since it is not made for indigenous consumers or drinkers from the diasporalike Amrut’s Two Indies or Old Port Deluxe (or the Old Monk itself, for that matter) — in a region where additives and spicing up do not attract quite the same opprobrium as they do elsewhere. It’s aimed at a western audience which is likely to be unfamiliar with such products and has its own criteria, and so an unadded-to spirit which is clearly a rum is a must…yet at the same time it must also present its own artisanal nature and country’s distilling ethos to show its differences from western-hemisphere rums. It can’t be just another Caribbean rum-wannabe, but its own product, made its own way, hewing to its makers’ ideals and own local tastes.

By that standard, all I can say is it succeeded swimmingly. I thought it was an amazing, new, fresh and all-round tasty rum, one that was familiar enough to enjoy, strange enough to enthral, flavourful enough to remember (and then some). Taste, complexity, balance, assembly, they were all quite top notch. It was a rum I wish I could have had more of right there. Habitation Velier’s Amrut may not point the way to a third major source of rum raw materials, and never be more than a niche market product as it isrum folks are as clannish as the Scots when clinging to their favouritesyet I think we may be witnessing another front being opened in the ever widening battle to make rums more interesting, more global, more uniqueand, at end, perhaps even more respected. At the very least, even if none of those things appeal or interest you, try the rum itself, just for itself, as it is. It’s really damned fine.

(#941)(88/100) ⭐⭐⭐⭐


Other notes

  • The photograph from the catalogue which has been circulating on social media shows 65% ABV and a 285-bottle outturn. This was an early facsimile issued for inclusion in the catalogue, printed prior to the final bottling The actual strength as issued is 62.8% and there is only one bottling, not two. Outturn is 130 bottles (per the label). I was sampling from Bottle #1. What happened to the other 155 bottles they had estimated when doing the publicity photo is unknown
  • Completely made, aged and bottled in India. The humourist in me wants to ask, does this qualify as continental or tropical ageing?
  • The Velier webpage has not yet been updated for this rum; when it is, you can find it here.
Jul 132020
 

The Old Monk series of rums, perhaps among the best known to the Western world of those hailing from India, excites a raft of passionate posts whenever it comes up for mention, ranging from enthusiastic fanboy positivity, to disdain spread equally between its lack of disclosure about provenance and make, and the rather unique taste. Neither really holds water, but it is emblematic of both the unstinting praise of adherents who “just like rum” without thinking further, and those who take no cognizance of cultures other than their own and the different tastes that attend to them.

That’s unfortunatebecause we should pay attention to other countries’ rums. As I remarked in a rambling interview in early July 2020, concentration on the “Caribbean 5” makes one ignore other parts of the world far too often, and make no mistake, rum really is a global spirit, often indigenously so, in a way whisky or gin or vodka are not. One of the things I really enjoy about it is its immense variety, which the Old Monk, Dzama, Batavia Arrack, Bundaberg , Mhoba, Cor Cor, Juan Santos and Bacardi (to list just a few examples from around the world) showcase every bit as well as the latest drooled-over Hampden or Foursquare.

Which is not to say, I’m afraid, that this rum from India deserves unstinting and uncritical accolades as some sort of natural backcountry traditional spirit made in The Old Way for generations. To begin with, far too little is known about it. Leaving aside the very interesting history of the Indian company Mohan Meakin, official blurbs talk about it being made in the “traditional manner” and then never say what that actually is. No production details are provided, either on the bottle or the company websitebut given its wild popularity in India and the diaspora, and its massive sales numbers even in a time of demise (2016 – ~4 million cases) it suggests something made on a large scale, with an ageing process in place. Is it truly a blend of various 12 year old rums, as some sources suggest? No way of knowing, but at the price point it sells for, it strikes me as unlikely. Beyond that and the strength (42.8% ABV), we have nothing.

That means we take the rum as it is almost without preconceptions, and indeed, the initial notes of the smell are promising: it’s thick and solid, redolent of boiled sweets, caramel bon bons, crushed walnuts, bitter cocoa, coffee grounds, ashes, molasses, brine, even some olives. But it’s too much of the sweet, and it smellsI’m choosing this word carefullycloying. There is just too much thickness here, it’s a morass of bad bananas, sweet molasses and brown sugar rotting in the sun, and reminds me of nothing so much as jaggery, such as that which I recall with similar lack of fondness from the Amrut Two Indies. But as a concession there was a bit of brine and clear cane juice, just insufficient to enthuse.

The sensation of thickness and dampening was much more pronounced on the palate, and I think this is where people’s opinions start to diverge. There’s a heavy and furry softness of texture on the mouthfeel, tastes of molasses, coffee, cocoa, with too much brown sugar and wet jaggery; it reminds me of a hot toddy, and I don’t say that with enthusiasm. It’s a cocktail ready-made and ready to drink, good for a cold day and even a citrus hint (which rescues it from being a completely cloying mess) doesn’t do enough to rescue it from the bottom of the glass. And the finish, well, noting to be surprised atit’s short, it’s sweet, it’s thick, and it’s thankfully over very quickly.

I can’t rid myself of the feeling something has been added here. Sugar, caramel, spices, I don’t know. Wes at the FRP did the hydrometer test on it and it came up clean, yet you can’t taste this thing and tell me it’s as pure as Caesar’s Jamaican wife, not even close. In point of fact, though, what this rum reminds me of is its cousin the Amrut Two Indies, the Nepalese Kukhri (though not as sweet), a low-end Jamaican Rum (Myer’s, Appleton V/X maybe, or even a less interesting el Dorado 12 Year Old. Because of the profile I describe, it can certainly be had by itself or mixed into a sugar-free cola very nicely and therein lies, I suspect, much of its appeal as a spirit in Asia.

In Asia maybebut not in Europe. The bartender at the Immertreu Bar in Berlin showed some surprise when I selected it from his back shelf, and shook his head with evident disappointment. “For this, you don’t need a tasting glass” he sniffed, not even bothering to hide his disdain. And after I had smelled, tasted and tried it, then looked askance at the glass, he shrugged…”I told you so.” He didn’t understand that had to try the rum whether or not I believed him, but to be honest, this was one of those occasions where I wish I had listened harder. Back in the 1970s and 1980s Old Monk may have outsold all other brands in India, and ten years later could even price itself higher than Bacardi in Germany, and outsell it….but those glory days, I’m afraid, are gone. The world has moved on. Old Monk hasn’t, and that’s both its attraction and its downfall to those who try it for the first time, and go on to either love it or hate it. Few of these, however, will remain completely indifferent.

(#745)(79/100)


Other Notes

  • I am assuming a column still product derived from molasses or jaggery. Online background suggests it is a blend of 12 year old rums, but the official website makes no such claim and neither does the label, so I’ll leave it as a blended aged rum without further elaboration.
  • Whether it was distilled past 90% or taken off the still before that is equally unknown. The cynic in me suggests it might be flavoured ethanol, not just because of the taste, but also since the company never actually says anything about the production process and this invites both suspicion and censure in this day and age.
  • The bottle shape is not all glassfrom the shoulders up it is plastic.
  • Who the figure of the monk represents is unclear. One possibly apocryphal story suggests there was a British monk who used to hang around the factory where Mohan Meakin’s rums were made and aged, shadowing the master blenderhis advice was so good that when Old Monk was first launched the name and bottle were based on him. Another story goes it was the idea of one of the founders, Ved Mohan, who was inspired by the life of Benedictine monks. And a third variation is that it’s actually H.G. Meakin who took over the Dyer Brewery and distillery in 1887 and formed Dyer-Meakin.
  • Wikipedia, the Times of India, Business Today and Mid-Day.com (an Indian online paper) say the brand was launched in 1954, and some European marketing material says 1935. I think 1954 is likely correct.
  • The XXX in the title refers toVery-Extra-Good-Somethingand is not meant to be salacious.
  • The bottle shape was unique enough for me to give it a mention in the disposable clickbait list of 12 Interesting Bottle Designs.
  • A detailed biography of Mohan Meakin is available here.
Jan 302020
 

India is one of these countries that makes a lot of rum but is not reknowned for itand if you doubt that, name five Indian rums, quick. Aside from a few global brands like Amrut (who are more into whiskies but also dabbled in rum with the Old Port Deluxe and the Two Indies rums) rum makers from there seem, for the moment, quite happy to sell into their internal or regional markets and eschew going abroad, and are equally indifferent to the foreign rum festival circuit where perhaps they could get more exposure or distribution deals. Perhaps being located in the most populous region of the earth, they don’t need to. The market is literally right there for them.

One such product from India came across my radar the other day: named Rhea Gold Rum, it’s made in Goa on the west coast of the subcontinent, and I can truthfully say I knew nothing about it when I tried it, so for reasons that will become clear, let me run you straight past through the tasting notes before going on.

Light amber in colour and bottled at 43%, it certainly did not nose like your favoured Caribbean rum. It smelled initially of congealed honey and beeswax left to rest in an old unaired cupboard for six monthsthat same dusty, semi-sweet waxy and plastic odour was the most evident thing about it. Letting it rest produced additional aromas of brine, olives and ripe mangoes in a pepper sauce. Faint vanilla and caramelwas this perhaps made from jaggery, or added to after the fact? Salty cashew nuts, fruit loops cereal and that was most or less ita fairly heavy, dusky scent, darkly sweet.

The palate continued that deep profile of rich and nearly overripe mangoesbig, soft, yellow and juicy, just on the edge of turning mushy. Some tastes of pears, papayas, peaches, but not as sweet, accompanied by vanilla and nuttinessbut overall, the cloying thickness of overripe fruits became gradually dominating, even at that relatively tame strength, almost overpowering all others. There was no subtlety here, just a pillow fight. Finish was too faint and syrupy (in taste not in texture) to be interesting in any meaningful way. It has some fruit, some salt caramel, it finishes and that’s pretty much it.

In my original written notes I opined that this is a spiced or added-to rumsuch things are, after all, not unknown in India. But in point of fact, it reminded me more strongly of the guava-based “rum” from Cuba called the Guyabita del Pinar, with which it seems to share kinship from half a world away, without being quite as good.

As it turns out, that wasn’t far off the mark. The company that makes itRhea Distillersis much more famous (especially in Goa) for making variations of the local spiced alcoholic spirit based on cashews, or sometimes, coconut milk. Called feni, it is the most popular tipple in the region, a softer, easier cousin to clairins, somewhat akin to grogues though made from fruit, not cameand is, as an aside, subject to a GI in its own right.

The Gold Rum was made from sugar cane juice according to the site and that makes it a “real” rumstill, bearing in mind the priorities and main products of the company, the question of why it tastes so much of cashews is not hard to guess (nothing is written anywhere on the web page about production methods, except that cane spirit is the base). Moreover, in those competitions where it was entered (ISWC 2018 and World Rum Awards 2018), it won prizes in the ‘flavoured’ or ‘spiced’ categoriesnot that of a straight product.

What else? Well, the front label wasn’t very helpful; the back label says, among other things, that it is aged in oak barrels without subsequent filtration for about three years and consists of “rum distillate”, water, E150a colouring, and without additional aromatics or artificial additives (the rest is health advisories, distribution and manufacturer data, shelf life and storage instructions). Well, I don’t know: it may not have any artificial additives, but it sure had somethingmaybe it was natural additives, like actual cashew fruit or macerate.

The website of the company also lacked any serious data, on either the product or the company background, but whatever the case and however they made it, this is definitely a spiced rum, and for me, not a very good oneperhaps a native of Goa who is used to the local drinks and buys the ubiquitous feni on the street would like it more than I did. Rhea might be serving a captive market of millions but that’s hardly an endorsement of intrinsic quality or unique production styleor, in this case, of taste. I found the Rhea unsatisfactory as a sipper, dominated by too few strong and oversweet tastes, and not a drink I could mix easily into any standard cocktail to showcase what aspects of it were more successful. In short, not my thing.

(#697)(72/100)


Opinion

Full disclosure: I’m not really a fan of spiced rums, believing there’s more than enough good and unspiced stuff out there for me not to bother with rums that are so single mindedly flavoured to the point of drowning out subtler nuances of ageing and terroiretherealrum taste, which I prefer. So in a way it was good that I tasted it without knowing what it was. You really did get my unvarnished opinion on the rum, and that was also why I wrote the review that way.

Apr 062017
 

#354

Amrut, that Bangalore company which makes the Old Port rum I tried many years ago, as well as whiskies many swoon over, is no stranger to making rums, but their marketing effort is primarily aimed at the subcontinent itself, and perhaps other parts of Asia (maybe they’re chasing Old Monk, which was once the #1 rum in India). There’s not much of a range (five rums in all), and I rarely saw any of them in Canada – this one was bought in Europe. Given that this particular rum is a blend of – get this! – Jamaican, Bajan, Guyanese and Indian pot-still rum, one can perhaps be forgiven for asking whether they’re going in the direction of Ocean’s Atlantic Rum; and as far as I was concerned that one suffered from overreach. But at least we know where the “Two Indies” moniker derives, if nothing else.

It’s also worth commenting on one thing: the Indian component of the rum is supposedly a pot still originating distillate based on jaggery, which is a natural sweetener made from sugar cane…whose by-product is molasses so one wonders why not just go there and have done, but never mind. The issues (not problems) we have are two fold: firstly, jaggery is actually made from either sugar cane or the date palm, so I’m unsure of which variation is in use here (since sugar cane jaggery is cheaper, I’m putting my money there); secondly, assuming the jaggery is from cane, it is in effect a reduced version of sugar cane juice – a syrup – what we in the West Indies and parts of South America sometimes refer to as “honey”. So in effect there’s nothing particularly special about the matter except that its source product is made in Asia and widely known there. And, of course, the marketing, since it suggests a divergence and distinction from more familiar terms.

Anyway, all this preamble leads inevitably to the question of whether that basic ingredient lends a difference to the profile, the way for example a “maple syrup rum” would (and yes, there is such an abomination). I don’t really think so – the difference in taste and smell I noted seemed to be more a product of the entire geographical environment, the way a Bundie is linked to Australia, and Dzama is Madagascar and Ryoma is Japanese. I’m not saying I could necessarily taste it blind and know it was either from India in general or Amrut in particular – but there were differences from more traditional Caribbean or Latin American rums with which we have greater experience

Consider first how it smelled. The nose began by presenting a sort of lush fruitiness that spilled over into over-ripe, almost spoiled mangoes, persimmons and sweet tropical fruit and kiwi, something also akin to those cloying yellow-orange cashews the snacking nuts are made from (not those with the stones inside). In the background there lurked caramel and vanilla, some cloying sweet and also breakfast spices (cloves and maybe nutmeg mostly, though very light) just as the Old Monk had; and overall, the aromas were heavy and (paradoxically enough) not all that easy to pick out – perhaps that was because of the inoffensive 42.8% ABV it was bottled at.

I liked the taste a lot better, though that queer heaviness persisted through what ended up as a much clearer rum than I had expected. So, bananas, more of the mangoes and cashews, honey, papayas, and the spices. Adding some water released some chocolate and coffee, nutmeg, more vanilla and caramel, maybe some light molasses, some licorice, a nice twist of citrus rind, which I liked – it provided an edge that was sorely needed. Finish was soft and quick, reasonably clean and warm, but was mostly the spices and caramel than anything else.

Reading around doing the usual research (and there is really not very much to go on so I have an outstanding email and a FB message sent out to them) suggests there are no artificial flavours included: but I dunno, that profile is quite different, and the breakfast spices are evident, so I gotta wonder about that; and the overall mouthfeel does suggest some sugar added (no proof on my side, though). This doesn’t sink the drink, but it does make for an unusual experience. You’re not getting any Jamaican funk, Guyanese wooden stills or easier Bajans, nor any of that off-the-wall madness of an unaged white popskull. It is simply what it is, in its own unique way.

On balance, a decent enough drink. I liked it just fine, though without any kind of rabid enthusiasm – it was from somewhere new, that’s all. You could drink it neat, no issues. Personally I thought the flavours were a mite too heavy (it stopped just short of being cloying) and meshed rather clumsily in a way that edged towards a muddle rather than something clearer and more distinct that would have succeeded better. Much like the Tanduay, Mekhong, Tuzemak, Bundie or even the Don Papa rums, I suspect it is made based on a local conception of rum, and is for local palates. Add to that the terroire concept and you can see why it tastes so off-base to one weaned on Caribbean tipple. There’s a subtle difference from any of the British West Indian rums I’ve tried over the years, and though the Two Indies is a combo of several nations’ rums, I can’t separate the constituents and tell you with assurance, “Oh yeah, this comes from Foursquare” or “That’s Hampden” or even “PM! (and no, I don’t know whether these were the constituents).

So, they have used jaggery rather than molasses to make it, blended their way around a mishmash of profiles, and while I liked it and was intrigued, I didn’t believe all that was really needed and may even have made it less than its potential. In Guyanese creole, when we see that kind of thing showing itself off as an artistic blending choice we usually smile, grunt “jiggery-pokery” and then shrug and fill another tumbler. That pretty much sums things up for me, so I’ll leave it to you to decide whether that’s a compliment or not.

(82/100)


Other notes

The rum makes no mention of its age, and nothing I’ve unearthed speaks to it. That was also part of my email to Amrut, so this post will likely be updated once I get a response.

Jul 302010
 

(Publicity Photo)

First posted 30 July 2010 on Liquorature.

Pungent, full and pleasant to drink. Amrut may be taking the whisky world by storm, but I think this may have been the real shot across the bows

Didn’t Clint and the Last Hippie just post good reviews of Amrut’s fusion whisky the other day? In researching the second of three new rums for the July 2010 gathering, I discovered (much to my surprise), that the same company out of Bangalore India, makes this very capable young rum called Old Port (I can’t get any details on ageing, distillation methods or composition for this baby, alas). Now India having spoken English longer than America, being a British colony ever since Clive in 1757 (look up Plassey, ye historically challenged ones), I sort of expect the whisky production (and definitely gin), but this was the first rum from there I had ever managed to snag. This is the dark side of having so little choice, here in Calgary: you grab anything new with a price tag and hope for the best, and in your hurry to elbow the other guy out of the way, you don’t read the label carefully enough. I should have picked up the reference.

The bottle is short and squat, and the dark brown liquid sloshes invitingly within. The nose is candied caramel, and the molasses from which it is made comes through clearly. It smells a bit like a spiced rum, to be honest, sweet and thick. Neat, that caramel charges at you right out of the gate, and you also get hints of cinnamon, and a spicy undertone of some kind. There’s something unidentifiable buried under there, that spicy note which harkens to muscatel grapes, bananas or perhaps prunes, and I can only attribute that to either the distillation method, the source cane (remember how the Bundie blew us all away because of its crazy taste utterly at odds with our conceptions of rum? same thing here, but in a much much better way) or some subtle spice addition in the blend that gives Old Port Deluxe a distinctive taste and bite all its own. Whatever it is, I liked it, and the the overall texture and taste in the mouth were pleasant and tasted of just enough sweet. The burn on the back of the throat was a sort of dark rich caramel, deep yet not sharp. It’s not entirely successful as a sipping rumlack of care in making this a successful marriage of flavours and tastes mitigate against thatbut as mixer, I thought it was excellent

Amrut distillery was founded in 1948 (that would be the year the British left), and since India is the second largest sugar cane producer in the world after Brazil, is it any surprise they have made some kind of spirit out of it? For the most part and for many years they served the localcountry hoochmarket, but have in recent years branched out internationalprimarily in fine whiskies. The rum component of their productionthe part that isn’t for internal consumptionis still relatively unknown. In part this is because of the craziness of the Indian liquor landscape: there are thirty-three states in India and each has its own liquor policyGandhi’s philosophy on prohibition make booze illegal in Gujerat, for example. The sugar lobby prevents local country spirits from being legalized; import taxes on foreign liquor are stupendously highand yet the horribly large shot serving preferred in places like the Punjab makes India one of the largest tippling nations in the world. The British influence makes whisky preferred to rum as a sign of the upper classes (poor rumno respect on the shelves of Calgary, and now none in the tastes of India eithersigh)

From country hooch, local tipple, flavoured vodkas, gins, brandies and whiskies, all based on molasses, to premium whiskies like Fusion and its counterparts is quite a step. But I have to tell you that the rum as a whole wasn’t bad at all, and I liked it a lot. It didn’t really have much competition that eveningel Dorado Five and the disappointing Mount Gay Extra Oldso it turned out to be the sleeper of the evening, in my opinion. With the gradually increasing prescence of this 60+ year old distillery on the world liquor stage, all I can say is I look forward to their premium offerings to come: Curt was impressed with their whiskies, but I gotta tell you, if this was an example of their rums, they are worth watching in the future for something really stellar.

(#032)(Unscored)


Other Notes

  • There is a peculiar absence of information about this rum in spite of its fame. Nowhere is it noted what kind of still it came from, how long it was aged, what are the components of the blend, or whether it derived from molasses, cane juice or jaggery. That includes the reviewers (one dating back to 2009) as well as Amrut’s own site.