Jan 162023
 

In all the excitement about the latest releases from the Reunion distillery of Savanna, it’s always good to keep in mind that there are two other distilleries on the island making some pretty good rhumRivière-du-Mât and Isautier. I’d suggest that the former is probably the lesser known, but Isautier is gaining some traction of late, because there have been quite a few neat rhums emerging from the distillery in recent years that are making some waves and exciting serious attention.

So let’s forego any long introductory perambulations and get right down to the facts at hand. This is a cane juice origin rhum, made by the named distillery, on the Indian Ocean island of Reunion. It’s one a pair of rhums named after two sailing ships used by the Isautier brothers to transport their cargos to and from Reunion in the 19th and early 20th century, and this one is an agricole distilled off a column still (its twin, the L’Apollonie, is a traditionnel, made from molasses). The nice part is that it’s cognac-cask aged for the full 15 years (no short finishes or dual-ageing for these boys) and the results, bottled at 55.3%, is at pains show all the notes that were wrung out of the process.

Nose: “lightly richis the only term that comes to mind, and the aromas come in three distinct sets. First, it’s sweet strawberry bubble gum, bags of tart mangoes, gooseberries, dark grapes, and oranges and lemon peel. Second, floralslight and sweet, like hibiscus, lavender and maybe a dusty rose or two. And then, thirdly, the spicescinnamon and cloves, rounded out and complemented by a touch of vanilla and coconut, and it gets more precise and distinct as the minutes click by. It’s the sort of nose that encourages one to keep it on hand for a second and third sniff, just to see if anything new popped up since the last time.

The palate has sparkly and light notes, exhibiting the sort of happy perkiness Mrs. Caner displays when she gets to buy a new Prada purse. It’s nicely, restrainedly sweet, with notes of cinnamon, cloves and herbs (like oregano, parsley and rosemary, how’s that for an odd combo?). The fresh green grassiness of an agricole is less evidentprobably as the influence of the barrel took over Managementbut in its place we get raisins, apples, prunes, then cereal and honey dripped over fresh toast. Though the finish was not spectacularit more or less summed up the fruity freshness that had preceded it and added a touch of spices and lasted a decently long time,

Overall, I’d have to sum up by noting that the L’Elise had a terrific nose followed by a rather less exaltedbut still excellent, very solidpalate. Admittedly it doesn’t spark a riot on the tongue, however fascinating it smelled five seconds earlier, yet the quality can’t be gainsaid, and the denouement was a nice conclusion to a very pleasing drinking experience. If nothing else, it demonstrated that even if Savanna might have a lock on the high ester fruit bombs, the aged rhums made elsewhere on the islands are no slouches. By any standard, this is pretty fine stuff.

A rhum like this excites curiosity, invites idle wonderings. Like “Where’s Isautier?” “Who is Isautier?” “Is this an agricole rhum?” “What’s the L’Elise?” “Who is John Galt?” Stuff like that. Drax might do us all one better by asking, with perfect seriousness, “Why is Isautier?” And you know, maybe this rhum actually is an answer: Isautier’s L’Elise 15 year old rhum exists because they wanted it to, to reflect their heritage and show off their own rum-making street cred and just put something out there that’s really damned cool. The nice thing about the rum, then, is that when all is said and done, it answers all those questions solely with itself.

(#966)(85/100) ⭐⭐⭐½


Other notes

  • The rum is part of LMDW’s “Antipodes” collection for 2022/2023. In geography, the antipode of any spot on Earth is the point on Earth’s surface diametrically opposite to it, and antipodal points are as far away from each other as possible. LMDW’s catalogue (p.2, and p.154) notes that the collection “pays tribute to contrasts and opposites through spirits sourced from across the globe….showcasing the duality found in styles and profiles.” Given the catalogue of antipodal spirits and drinks is pretty all-inclusive, it’s not really very meaningful beyond being their theme for 2023.
  • For those who are interested in a deeper look at the background of Isautier, this little biography helps fill in some historical blanks.
Dec 262022
 

Photo courtesy of Steve James at The Rum Diaries Blog, who kindly chipped in after my own photo got corrupted.

The clear, light, and distinct nose on this Guadeloupe agricole is really quite sumptuous, and hearkens back to a time before more formal rules were put into place (even on Guadeloupe) as to how cane juice rhums were put together. It has a clean sweetness to it, quite crisp, redolent of grapes, green apples and a touch of vanilla and caramel to start. Sweet and sour chicken with tons of vegetables, sweet soya. And it develops into more complex territory after thatleather, freshly mown hay, citrus peel, cumin and pomegranates and was that oregano I smelled there? It could be, quite possibly. It’s just a low key, precise and controlled series of aromas.

Tastewise, it’s not too shabby either, and I remember thinking, it’s been a while since I had something quite like this, from Guadeloupe or anywhere else. It opens with salty, unsweetened, nearly-bitter chocolate flavoured with pimentonot one of my favourites, but I have tried some on occasion when feeling adventurous (or stupid, take your pick). Coffee grounds (fresh ones, still steaming, not yesterday’s batch which I get at the office), some leather, caramel, toffee, almonds and pralinesmakes me wonder where the agricole is hiding, as the citrus is not to be found and the cane sap and herbal notes aren’t playing nice. Still, there are some fruits to be sensedblack grapes, prunes, overripe peaches, bananasbut not anything crisper than that. It concludes with some lighter notes, of apples and hard yellow mangoes, a touch of sugar water, and it’s quite long for 42% ABV, gliding to a serene stop next to the sign saying “have another sip.”

Which, if you ever locate this almost forgotten rhum, you would be well advised toit’s pretty fine, honestly.


As I noted above, it’s 42% ABV, a cane juice, column-still rhum from the Gardel distillery which is located in the north-east of Grand Terre in the commune of Le Moule. Gardel, owned by Générale Sucrière (itself a major player in the global sugar refining industry) is one of two distilleries in Le Moulethe other is Damoiseauand earns some of its distinction by being the sole sugar refinery on the main island. Gardel doesn’t make any rhums of its own any longer, but it was known for selling rum stock to brokers and others – they ceased distillation in 1992 and destroyed or sold their stills shortly thereafter, so this rhum is among the last that came from there (see also other notes below), even if it came to us via the independent bottler path.

It’s been some time since we reviewed any rums from the “Secret Treasures” line originally created by the Swiss concern Fassbind, and not without good reasonthey sold off their spirits distribution portfolio way back in 2005 to another Swiss distributor called Best Taste which wasn’t interested in any indie bottling operations, and so punted it over to a German company called Haromex. Almost all of the reviews of Secret Treasures rums came from the pre-sale bottlings, which, like Renegade, were perhaps somewhat ahead of their time, and that’s probably why Fassbind was glad to let them go.

Haromex changed the bottle style while keeping something of the label design ethos in the initial post-acquisition period, but nothing has now been issued under the ST label for many years now: the last of them, two St Lucia bottlings (here and here, both quite good) were probably leftovers from the sale. There were some attempts at blends“South America” and “Old Caribbean” were twoyet it’s unlikely you ever heard of either and I never saw them to buy, which tells you all you need to know about what an impact they made. Nowadays Haromex has settled on being a distributor and shows up at European rum festivals here and there to tout its brands…but no rums they themselves have had a hand in bottling.


Fassbind and Secret Treasures may have come on the indie scene too early, and it’s too bad they did not continue: because this is quite a lovely rum. Almost forgotten now except by those Europeans who picked up bottles here and there a decade ago, it shows that it’s not enough to simply have a shuttered distillery to make a name and have a following (did somebody say Caroni?). Nor is it enough to have good production values that people remember. If the audience isn’t there and there is no larger voice to proselytise for it, brand name and rum and distillery will vanish, as Gardel pretty much has.

And that’s a shame for rums which may not have been the best out there, but which at least showed promise, tasted great, and which we didn’t have enough of. They helped chart a path many other small outfits followed in the years that came after, and enriched and educated those like me who consider themselves fortunate to have tried a few. Who knows what Fassbind could have achieved, had they stuck with it. This rum and others of the line give us a tantalising glimpse of what might have been.

(#961)(85/100) ⭐⭐⭐½


Other Notes

  • My remarks on “the last rum from Gardel” notwithstanding, several independent bottlers have bottled Gardel rhums/rums prior to the cessation of distillation. A non exhaustive list is:
    • Gardel Rhum Vieux Cuvee Ultime 45%
    • Secret Treasure (Fassbind) 1992 11YO 42% Std Label
    • Secret Treasure (Fassbind) 1989 13 YO 42% Black label
    • Secret Treasure (Fassbind) 1989 14 YO 42% Std Label
    • Bristol Spirits Gardel Rhum 1992 10 YO 46%
    • Renegade Gardel 1998 11YO 46% (Chateau Latour)
    • Renegade Gardel 1996 11YO 46% (Chateau Lafleur)
    • Moon Import Gardel 1992 10YO 46%
    • Moon Import Gardel 1982 18 YO 46%
    • Rumclub Gardel 1983 38 YO 46.6% (GMG)
    • Cadenhead Dated Distillation Gardel 1982 20 YO 57.8%
    • Cadenhead Dated Distillation Gardel 1982 18 YO 57.2%
    • Silver Seal “Cigar Choice” 1977 32 YO 50.8%
    • Murray McDavid Gardel 1998 12 YO 46%
    • Douglas Laing Caribbean Reserve 1992 9 YO 46%
  • The source of the post-1992 distillates remains unknown, but as Flo remarked in his deep dive into the distillery, it’s very likely Damoiseau/Bellevue.
  • I’ve elected to keep this rum in the main section and not the Rumaniacs, even though it’s definitely a Golden Oldie that’s dead and gone.
  • This particular Gardel has come up on Rum Auctioneer a few times in 2021-2022, averaging out at about £150 these days. Who knows, it may all be the same bottle (impossible to tell for sure, since, unlike the 1992 edition with the classic cream-yellow-brown label, here the bottle number is not provided).
Dec 222022
 

So here we are again with another rum agricola from Engenhos do Norte, the biggest distillery in Madeira, and another in their line of starter rums from cane juice, column stills and bottled at an inoffensive 40%. These are rums that any cask strength aficionado would be well advised to try neat and first thing in the session, because they have, so far, proved to be relatively light and are easily shredded by the addition of water, a mix or the slightest hint of harsh language. Say “damn!” in front of the “Natural”, and it’ll vanish in a puff of offended vapour.

Of course, rums like this are not made for such people, but for the larger masses of easy rum drinkers who like the spirit, enjoy a decent mix, but can’t name and don’t care about the varieties, know three basic cocktails, and don’t feel they should be assaulted by every variation that crosses their path. For this segment of the drinking population “it tastes good” is recommendation enough.

By that standard this rum both succeed and fails. It has, for example, a really impressive nose, the best of this line I’ve yet come across. It is in its characteristics, almost clairin-like, although gentler, and softer, and slightly sweeter, less inclined to damage your face. It’s redolent of brine and olives, and feels hefty, almost muscular, when inhaled. There’s iodine and s slight fish market reek (well controlled, to be sureit’s hesitant, even shy). After a while some more vegetal and grassy notes begin to emerge, a kind of delicate yet firm green lemony scent that’s quite pleasing and hearkens to the rum’s cane juice roots (though one can be forgiven for wondering why it didn’t lead with that instead of making us wait this long to become a thing).

Anyway, the palate: initially salty and briny, with the low strength preventing it from entering bitchslap territory and keeping itself very much in “we’re not here to make a fuss” mode. It’s pleasingly dry, nicely sweet and quite clear, and has a taste of gingersnap cookies and raisins, but the cane juice action we sensed at the tail end of the nose is AWOL again. It feels rather flattened and tamped down somehow and this is to its detriment. With a drop of water (not that it’s needed), additional wispy hints of sweet pears, guavas, papaya and watermelon are (barely) noticeable, and there’s a slight gaminess pervading at the back end…which is enough to make it interesting without actually delivering more than what the nose had grudgingly promised. Finish is demure, light, clear, delicately sweet and grassy and quite clean. Some vanilla cinnamon, light honey, with maybe a squirt or two of lemon juice…and you have to really strain to get even that much.

Engenhos have said in a video interview that their proximity to the sea gives their rums a unique and individual taste, but of course any island in the Caribbean can make that claim, and they don’t have a clear line of distinctiveness, so no, I don’t really buy that. They have something in their production process that’s different, that’s all, and it comes out in a profile that’s simply not as exciting as others in the West Indies who do more to make their rums express an individualistic island terroire.

This is what I mean when I said the rum both succeeds and fails. It has some interesting notes to play with, yet refuses to capitalise on them and doesn’t take them far enough. 40% ABV is insufficient for them to really come out and make a statement for Madeira: a few more proof points are needed. And what one gets in the glass is not different enough from, or better than, a standard French Island agricole to excite the drinking audience into new allegiances in their drinks. And speaking of the audience: it’s a long standing article of faith that the greater mass of rum drinkers and buyers mostly buy rums that are “okay”, without seeking to extend their experiencesbut what this obscures is the fact that most people are innately conservative and don’t switch favoured drinks and brands easily or even willingly, without a good reason. The “Natural” does not provide enough of such a reason to switch up one’s familiar agricoles. It has potentialbut so far it remains unrealized.

(#960)(81/100) ⭐⭐⭐½


Other Notes

  • There’s a stronger “Natural” at 60% which may remedy the shortcomings (as I see them) of this one; I’m looking to get one and see for myself.
  • Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira. All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI Indicação Geográfica Protegida. The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale.
  • The name “Natural” derives from its cane juice origins, but since all of Engenhos’s rums are agricolas, it’s unclear from the label why this is more natural than others. It could be because it’s rested or unaged (the colour is actually very slightly tinged with yellow, suggesting a possible short period in a barrelI was, however, unable to verify this by posting time). Other sources suggest it’s because it is made from sugar cane on small individual plots, which would make it a parcellaireif true, it’s odd that it’s not more prominently stated, however, since that’s a great marketing plug.
  • All the above aside, at less than €40, this is decent value for money given those tastes it does have.
Dec 122022
 

Today we’ll continue with another rum from the island of Madeira and the company of Engenos do Norte, which, as its name suggests, is located in the north of Madeira Island. The company was founded in 1928 by the merging of some fifty sugar factories at a time when it was simply not economical for individual small mills to operate. While they had been making rums on the island for centuries, it had a lesser importance to sugar, and most of the local rum was either consumed domestically or in Portugal (wine was actually much more popular and commonly made). In other words, though rum has a long pedigree on Madeira, the emergence of the rum (and local rum brands internationally) as an economic force and a serious revenue and tax generator, is very much a 21st century phenomenon.

Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira. All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI (Indicação Geográfica Protegida). The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale.

The Rum North “Barrica Nova” is a golden rum, not marketed as anything particularly special. As with all the others mentioned above, it’s cane juice derived, distilled on a column still, aged for three months in new French Oak barrels (hence the “barrica nova” in the title), and released at 40%. It’s very much a living room rum or for the bartender’s backbar, made for cocktails and not neat sipping; nor does it appear to be anything exclusive or limitedand while it’s on sale in Europe, so far I haven’t seen anyone’s review of it out there.

The rum’s initial nose presents with bright golden notes of citrus, green grapes, ginnips and unripe papaya, nicely fresh and quite lightnot much of the grassy herbals as characterise a French West Indian agricole, yet close enough to suggest the commonality of origin. There are notes of green peas, fanta, and an apple-flavoured creamy yoghurt. There’s a touch of cream cheese, fresh wonderbread toast (!!), with light lemony aspects, and lurking quietly in the background, the rather peculiar aroma of old leather suitcases pulled from musty cupboards after long disuse. All these aromas are rather faint and the citrus and fruit sodas are more dominant, with the others providing a vague and uneasy backdrop that takes effort to tease out.

After that rather decent nose the palate falls flat from exhaustion at trying to keep up. The rum tastes watery, thin and sharp as a harridan’s flaying tongue. Notes of light fruits, honey, sugar water and vanilla predominate, but this is a scrawny kind of gruel, and even a few last minute bits and piecesaromatic tobacco, salt caramel, old carboard and nail polishdon’t really make this a sip worth seeking. The finish is even weaker: short, light, sweet, inoffensive, mostly very light fruitinesswatermelon, papaya, white guavaand requires too much effort to locate.

This rum is not my thing. Like the 980 Beneficiado, there’s just not enough going on to provide a taste profile of any distinction, and while 40% may be the preferred strength locally or for maximal exports, the faintness of what the palate presents demonstrates why some rums should simply be stronger. It enforces a limitation on the producersprobably for tax, regulatory or other reasonsthat should be pushed past for the benefit of consumers who buy it. It’s no accident that the best-scoring Madeira-made rums we’ve seen so far have all been from independents who go cask strength and combine that with some decent ageing.

For the casual imbiber the weak-kneed profile doesn’t mean there is anything ostensibly, offensively wrong with the rum…and yet, for those who have a bit more experience, everything is. Even with the decent aroma, it’s too anonymous, too lacklustre and certainly does not bugle “Madeira!” from the rooftopsat best, it’s an exhausted squeak. It’s made too much for everyone, which really means for no-one, and you’ll forget about it five minutes after walking away. The ‘Barrica Nova’ is underwhelming, underachieving, underdelivering, and underperforming, and although I suppose that like a shotgun wedding’s reluctant groom it’ll grudgingly do what it’s meant to, in my book that doesn’t count as a compliment.

(#957)(75/100) ⭐⭐½


 

Dec 052022
 

By now Saint James needs little introduction. It is one of the premiere rum makers on Martinique, has a long and proud history, and isn’t particularly nervous about straying off the reservation from time to time. They have made rhums in their illustrious history that are among the best, the most original or the most storied (not always at the same time, of course) – such as the legendary 1885, the pot still blanc, and most recently, the stunning Magnum series entry of the 2006 15 Year Old with which I was so enthralled.

However, in between all these top end superstars, we must not allow ourselves to forget the standard line of rhums they make: ambre, gold, blanc, and what have you. The Fleur de Canne (“Flower of the Cane”) is not exactly a beginner’s rum, or a standardbut it’s very good indeed and carries the rep of the distillery in new (but not crazy) directions. The logic probably goes something like this: if one of their lesser known, not-quite-off-the-shelf efforts can be this good, what must the uber premiums be like, right?

Specs are straightforward: cane juice rhum, column still, no ageing, 50%. More need hardly be said, except, why not just call it a straight blanc? What’s with all the fancy titling? According to Marc Sassier, it’s made from cane harvested exclusively during the dry season, which he says gives it a more robust and fruity flavour profile. Well, that’s certainly possible. What it does, then, is add yet another white rhum to to the existing rhums of the Imperial Blanc 40°, Blanc Agricole 55°, the three “bio” rhums of various strengths, and the Coeur de Chauffe. You wouldn’t think there were so many variations, but yeah, here they are, and the best part is not so much that there’s something for everyone (and everyone’s wallet) in that stable, but that they’re all pretty fine ponies to take out for a trot. This one is particularly good.

The Fleur de Canne is a bit of a special edition, something of a unique experimental, and I think it’s made in limited quantities (in an odd omission, it’s not on the company’s website). I’ve had it three times now, and liked it a little better each time. The nose, for example, channels straight agricole goodness: a nice green grassiness mixed with the cleanliness of fresh laundry aired and dried in the sun. It’s neat and clean, as crisp as a breaking glass rod, redolent of cucumber slices in vinegar with a pimento for kick, red and yellow half-ripe fruits like mangoes, persimmons, pomegranates, and very ripe sweet apples. It has the tart and citrus aromas of a lemon sherbet mixed with a touch of vanilla and cinnamon, and behind all that is a hint of acetones and furniture polish.

Tasting it continues that odd mix of precision and solidity, and really, the question I am left with is how is a rum dialling in at 50% ABV be this warm and smooth, as opposed to hot and sharp? It’s dry and strops solidly across the palate. Sugar water, ripe freshly sliced apples, cider, lemon zest and nail polish remover, all of which crackles with energy, every note clear and distinct. Lemon zest, freshly mown grass, pears, papaya, red grapefruits and blood oranges, and nicely, lightly sweet and as bright as a glittering steel blade, ending up with a finish that’s dry and sweet and long and dry and really, leaves little to complain about, and much to admire.

You’d think that the stronger 55º blanc would make more of a statement with that proof point: but it’s ultimately just one strong rum within the standard lineup. When it comes to comparisons, it’s the Brut de Colonne “Bio” at 74.2% that the Fleur de Canne is probably better to rank against. Both are special editions in their own way, and I think both serve as sounding boards and test subjects for Marc Sassier’s talent, restless curiosity and desire to tweak the levers of the universe with something a little off the reservation. The construction of the Fleur de Canne is granite-solid in its fundamentals, and yet such is the overall quality that we don’t sense the wheels squeaking. Honestly, I can’t say that the rum is some kind of new and stylistic breakthrough; but it is a rhum to cherish, starting out slow and deceptively simple, getting a head of steam behind it, and then turning out to be so well made that it’s hard to put down even when the glass, and maybe the bottle, is empty.

(#956)(86/100) ⭐⭐⭐½

Dec 012022
 

Every year, especially as the Madeira rumfest comes around, there is a flurry of posts and interest about rums from the islands of that Portuguese Autonomous Region (it’s one of two such regionsthe other is the Azores). The better known rums originating there are from the distilleries of O Reizinho, Engenho Novo (which makes William Hinton rums) and Engenhos do Norte, and these three rub shoulders with yet others like Abel Fernandes, Vinha Alta and Engenhos da Calheta. Not surprisingly, there are occasional independent releases as well, such as those from Rum Nation and That Boutique-y Rum Co.

One of the reasons Madeira excites interest at all is because they are one of the few countries covered by its own GI (the Madeiran Indicação Geográfica Protegida), and so can legally and properlyat least within the EUuse the term agricole when referring to their cane juice rums (which is practically all of them). Yet, paradoxically, they remain relatively niche products which have only recentlywhich is to say, within the last decade or sostarted to make bigger waves in the rum world, and few writers have spent much time on their products: WhiskyFun has done the most, with eight and there’s a scattering of others from Single Cask Rum, Rum Barrel, The Fat Rum Pirate and myself.

Today we’ll begin a few Madeiran reviews to raise that visibility a bit more, with some rums from what is perhaps the largest of the distilleries, Engenhos do Norte: although google translate will tell you that the Portuguese word engenho means “ingenuity” it really translates into “sugar mill”, which is what most of these companies started out as. Engenhos do Norte was formed by a merger of some fifty mills in either 1927 or 1928, depending on the sourcethey were forced to come together to remain economically viable (see “Other notes”, below). Their best known brands are the 970 series (introduced in 1970, which is not a coincidence), Branca and Larano, though of late they’ve added more.

One of the more recent additions is the Rum Agrícola Beneficiado 980 — that “980” is an odd shorthand for the year it was introduced, which is to say, 1980 — which is a fresh cane juice rum, 40.5% ABV, column-still made and left to sleep: the final blended rum is from rums aged 3, 6 and 21 years, and although it is not mentioned what kind of barrels are used, I have one reference that it is French Oak and have sent an inquiry down to Engenhos to ask for more details. The proportions of the aged components are unstated, but attention should be paid to the word “beneficiado” (beneficiary) – what this means is that a little cane honey has been added round out the profile, which may be why a hydrometer test, or even straight tastings, tend to comment on a slight sweetness to the profile (it is this which the words on the back label “+ mel de cana e caramelo” mean).

This sweetness is not, however, immediately noticeable when nosing the rum; initially the scent is one of cardboard, brine, light olives and dates, combined with damp tea leaves and aromatic tobacco. Pralines and a caramel macchiato, cloves and milkwhat an odd nose, the more so because it presents very little more commonly accepted agricole elements. There’s a bit of yoghurt mixed up with Dr. Pepper, ginger ale, a kind of sharp and bubbly soda pop, and behind it all, that sense of an overripe orange beginning to go off.

Similarly disconcerting notes appear when tasting it: it’s a bit rough, a bit dry, with rubber, acetones, and brine combining uneasily with honey, vanilla, caramel, toffee and badly made fudge. You can probably pick out additional hints of sweet vanilla ice cream, some tartness of guavas, a touch of citrusnot much more. The finish completes the tasting by being short, mild and inoffensive, presenting a few last caramel and molasses notes set off with Dr. Pepper, licorice, raisins and some oranges. It’s okay, but very different from any agricole you’ve likely tried before, which is both good and bad, depending on your preferences.

Overall, I think the Beneficiado’s weakness is that the freshness of a good grassy, herbal, fruity offset just isn’t there…and if it is, it’s too mild to make a dent. It’s like tasting flavoured fine sandpaper, really, and at just a hair over forty percent strength, it’s too thin to present with any serious assertiveness. Does it work on its own level, with what it actually is (as opposed to what I was expecting, or wished for)? To some extent, yesit just doesn’t go far enough to capitalise on its few strengths, and therefore what we get is a stolid, rather dour rum, one that lacks those sparkling, light aspects that would balance it better, and make it an agricole worth seeking out.

(#955)(79/100) ⭐⭐⭐


Historical Notes

  • It’s long been known that sugar cane migrated from Indonesia to India to the Mediterranean, and was being cultivated on Madeira by the first half of the 15th century. From there it jumped to the New World, but sugar remained a profitable cash crop in Madeira (the main island, which gave its name to the group) and the primary engine of the island’s economy for two hundred years.
  • For centuries, aside from their famed fortified wines, white rum was all Madeira was known for, and just about all of it was made from small family-owned sugar cane plots, consumed locally as ponchas, and as often considered to be moonshine as a legitimate product. Because of the small size of the island a landed aristocracy based on the system of large plantations never took off there.
  • That said, for all its profitability and importance, the sugar industry has been on the edge of a crisis for most of its history: competition from Brazil in the 16th century, sugar cane disease in the 17th, leading to alternative (and competitor) crops like grapes (which led to a much more profitable wine industry) in the 17th and 18th centuries, a resurgence of fungal disease in the late 19th century; the restriction of available land for cane farming in the 20th century (especially in the 1920s and 1930s) … all these made it difficult to have a commercial sugar industry thereno wonder the mills tried to band together. By the 1980s sugar cane farming was almost eliminated as a commercial cash crop, yet even though sugar continued to decline in prices on the world marketsdue to cheaper sources of supply in India, Brazil and elsewhere, as well as the growing health consciousness of first world consumersit stubbornly refused to die. It was kept alive on Madeira partially due to the ongoing production of rum, which in the 21st century started to become a much more important revenue generator than sugar had been, and led to the resurgence of the island as a quality rum producer in its own right.
  • In the early 2010s, the Portuguese government started to incentivize the production of aged rum on Madeira. Several producers started laying down barrels to age, one of which was Engenhos do Norte – however the lack of an export market made them sell occasional barrels, or bottle for third parties. That’s how, for example, we got the Boutique-y Madeira rum from 2019.
  • The distillery is located in the north of Madeira in the small town of Porto da Cruz, and considered part of Portugal (even though geographically it’s closer to Africa).
  • The rum is derived from juice deriving from fresh cane run through a crusher powered by a steam engine, fermented for about 4-5 days, passed through a columnar barbet still and then left to age in French oak barrels.
Nov 172022
 

Whatever my personal opinions on the need for the four Magnum rums to exist as a separate collection as opposed to being folding into other series, they are there, they’re a fact of life and we move on. In any case, we’ve learnt a bit about the legendary photo agency (even if we’re not into current history) and read up about the style and importance of Elliot Erwitt (even if we’re not photographers or understand the connection), and have tasted four new rums from old and proud houses, so it’s by no means a waste.

Moreover, for all their variations in quality, the fact is the rums really are kind of good, and this is a way to make them shine and gain (even more) popular acclaim. “Good” did I say? Wellyes, though perhaps I understate matters. The Foursquare, for all my relative lack of enthusiasm was quite decent (many disagreed and thought it was much better), and the Hampden and the Mount Gay rums were, I thought, excellent in their own right. But when it comes ot the Saint James, the lowest proofed of the lot, “good” or “excellent” just doesn’t cut it. Because this is a rum that’s exceptional.

Part of that may have been the completely approachable strength (45%) and part was surely the impact of fifteen years ageing in Martinique: we rarely see agricole rhums that old, so by itself that’s a selling point; plus, this may be the first indie bottling Saint James have ever allowed (like Appleton’s pot still collection, another Velier coup from a couple of years back). The real takeaway is that this rum combines an agricole sensibility with a long-term barrel-ageing philosophy (much as the Bally 18 YO did) and while of course I can’t speak for your experience or to your preferences, when I tried it, it was love at first sip.

The first notes of the rum opened with a complex symphony so rich I slugged the shot down, then poured a second glass immediately, just to make sure somebody wasn’t messing with me. There was a complex fruit symphony of tart gooseberries, miso, very ripe gooseberries and mangoes, and a smorgasbord of all the sour funkiness I would normally have associated with Jamaica. Pineapples, cherries, sprite, lemon rind, honey, and that was before a panoply of cane sap and herbals made themselves known: fennel, rosemary, cloves, jasmine. The balance was superb and each delicate aromatic chip was clear, bright, and neither dominating nor dominated by, any other.

It was a great experience tasting it, as well. It felt just right on the tongue, silky, velvety, rich, and the tastes just went on from there. A lot of the bright and effervescent character remained, sweet, sour, tart, clean and voluptuous: pineapple slices and light yellow Thai mangoes, plus 7Up, honey, with additional threads of vanilla, cinnamon, rosemary and cardamom, plus just enough coffee grounds, chocolate and woodsmoke to present an intriguing and welcome counterpoint. The prevalence of dried fruitsthankfully not oversweetbrought to mind aged armagnacs or cognacs, especially when combined with a hint of aromatic damp tobacco. And it led to a really nice finish, surprisingly long, presenting a finale of delicious, sweetly gentle florals, bananas, honey, fruits and anise.

Like Stuart Pearce of the underrated review site Secret Rum Bar, I have tended to view much-reduced aged agricole rhums with some hesitation, some reluctance, even occasional suspicion; and in his own review he noted that he felt the palate became somewhat flat, hence his lower score. I thought otherwise myself, though: it dialled down from the impact the nose had made, to be sure, yet I didn’t think any quality was truly lost.

Frankly, my opinion was (and remains, after sneaking a second round in at the Paris Whisky Live later in the year) that it is hard to see how it could have been improved upon. It’s one of the best aged agricoles I’ve ever tried, and to my mind, is some kind of wonderful. It dares to take a chance, to not so much go off the beaten track as delicately careen along the skirting to show possibilities, hinting, not bludgeoning. It marries a solid age not often seen in agricole rhums, with a lower strength that allows all the complexities of the barrels and the gradual transmutation of the rhum, to be presented in their full flower. To bring this up to cask strength but make it younger would not have worked as well, and to simply age it without addressing the balance of tastes and intensity would have invited failure. Saint James drew upon all the skills they hadand that’s a lotand ended up providing Velier, and us, with one of those miraculous rhums that achieves its immediate goals of being just damned good…and then continues climbing towards an even higher sensibility.

(#951)(91/100) ⭐⭐⭐⭐½


Other notes

  • Once again it seems like I have a minority opinion. Secret Rum Bar rated it 84 points, WhiskyFun gave it 88, while Rum-X has an average of 84 points off of 12 ratings.
  • As with the other rums in this quartet, the outturn is 600 magnums and 1200 bottles.
  • The photograph on the label is from 2005 and depicts a scene from the wedding of a friend of Erwitt’s in Rome. The woman shown in silhouette is the bride.
  • The rums in the Magnum Series Volume 1 are:
  • From the Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.
Oct 032022
 

The full name of this rum is the “Barikenn ‘81.6’ Brut de Colonne Rhum Agricole Blanc de Guadeloupe (Montebello). I imagine that just trying to say the whole thing in one breath distracts somewhat from the fact that this is one of the most powerful rums of recent memory (yes, I know there are others that eclipse itI made the list, after all), and if one loses focus and takes it too lightly then one might just find oneself being blasted into next week.

Most of us know something about Montebello, but who is Barikenn? At first I thought it was a lesser-known brand name from the small distillery on Guadeloupe from which the rhum hailsthe principle is not unheard of, after all. I was then corrected by a gent on Instagram who pointed out very politely that it was a French indie bottler, namely himself, Nicholas Marx (no relation to Karl), and the company was named after an old spelling variant of barrique, or barrel, in Breton. He founded the Brittany-based independent bottling outfit in 2019 in order to share his passion for high quality full-proof rums, free from adulterants and completely transparentand while he did not explicitly state it, I get the impression that until recently his market was primarily regional (much like Tristan Prodhomme of L’Esprit, which is also in Brittany, began his own operations).

If he felt that staying small was going to last, the reception of his bottlings soon disabused him of such notions. Starting out in 2019 with a pair of well regarded Foursquare and Worthy Park rums, he added a Guyanese 8 YO the following year which WhiskyFun rated 91 points … and people started to take notice. 2021 was when things got really interesting, because aside from a Mauritius and Fiji addition to the roster, he dabbled in water not many indies would dare to, so soon: unaged, white, column-still cane-juice rhum…at still strength (I amuse myself by wondering if he was taking a cue from Tristan’s high proofed South Pacific and Diamond whites). I bought a bottle in Berlin last year, and gingerly tasted it, feeling as nervous as on my first date all those years ago and with good reasonrums north of 80% can rearrange your insides, if not treated with care.

Nosing it makes the point quite clearly, because even a small and delicate sniff is like stuffing an oversalted maggi-cube up your nose, or snorting a spoonful of marmite seasoned with extra cayenne. I’m aware that this is a peculiar way for any rum reviews’s nose section to start but stay with me…it does develop. After a while one can sense lemon-infused sugar water, dish washing soap, tart pears, cranberries and red currants. A little rubber, a few acetones, a touch of vinegar (or sweet cider), and the notion one is left with after a few minutes, is one of commendable restraint in something so notionally powerful. Unlike, say, the Marienburg, the Wild Tiger or the Sunset Very Strong, the aromas on this Barikenn aren’t out to trample you flat (and then stomp on the pieces) but seem genuinely relaxed and easier than one might expect..

The taste is large, round and strong, for sure, but not, thankfully, harsh. Initial tastes are dirty, earthy, salty, yeasty, bread-y, quite pungently so, and the added marmite and vegetable soup flavours may not be to everyone’s taste. However, after some time these recede and give way to the fruit basket: bananas, red currants, strawberries, bubble gum, some pineapple slices, which leaves me wondering where this was hiding when I was smelling it. It does do somewhat better with some water, adding sweet and sour chicken, soya sauce, brine and a sort of sparkly and intense fruity note, plus plastic, brine and acetones, in a nice mix. It all leads to a long and sharp finish redolent of resin, plastic, unripe green fruits that’s really too thin and lacks heft…yet nothing I could genuinely warn you away from.

The whole thing just works. The whole experience is one of intensity, power and puissance which falters a bit at the end, yet the tastes are so pungent and deep that all I could think was that this is what the Marienburg could have aspired to, because the strength does not actually detract here as it did there: it just needs to be handled with some care and patience.

These days it seems there is some kind of obscure, unstated and never-acknowledged race to the top for these unaged white rums. Blending and filtration are lesser concerns, and it’s all about finding a rum that’s exceptional straight off the stillsomething raw and undiluted, a no-age ultra-proofed Sam Jackson style m*f*er that’s made to show it’s the meanest, the baddest and the tastiest, a rhum which can take out Mace Windu without busting a sweat or resorting to force lightning. The Barikenn Montebello is as serious and as tasty a white rum as you’ll have all year, proofed up and jacked up to a level of taste intensity that ensures you don’t just get the point…you get the whole kitchen sink as well.

(#940)(84/100) ⭐⭐⭐½


Other notes

  • 300 bottle outturn. The rhum was (column) distilled in 2019, rested in inert steel tanks, and bottled in 2021.
  • Source of the cane juice is single variety “red cane” which reputedly has exceptional taste qualities.
  • Barikenn has released another variation of this rhum in 2022, but at a milder 52ºit’s from the same 2019 batch.
Sep 052022
 

The French island rum makers take ageing in a slightly different direction than most of those elsewhere in the world. A normal Caribbean distiller (actually just about any from anywhere), will take a rum and age it and then issue a blend of X years, and then progressively older ones, year in and year out, with the occasional special edition thrown into the mix. You never know from the main line of El Dorado rum, for example, what year any of them came from, since that’s unimportantthe age is. Ditto for others like Jamaica or St. Lucia or South and Central America, who for the most part follow “the age is the thing” principle for the well-known series of rums they issue. If they release a vintage year, it’s mostly something of a one-off, and even there the age remains the real selling point (if the limited outturn isn’t).

Not so the guys from Martinique and Guadeloupe and Reunion. There, the idea that some years’ harvests or distillates are simply exceptional has long been an article of faith, and this is the basis for their own vintage releases, called millesimes. There, the age is not completely irrelevant but of lesser significance when compared to the specific yearand where that age is mentioned it’s usually in fine print, and it’s the year of distillation which gets the headline treatment and the Big Font. Which is why Clement’s 1952, 1970 and 1976 vintages are famous but you’d be hard pressed to remember how old any of them is, and ditto for the XO which is a blend of all of them.

The additional quality that makes the modern crop of such millesimes so outstanding (i.e., aside from the perception that the year of origin is so special, and what ageing they do get) is the gradual increase in the proof point at which they are issued. Back when agricoles were just becoming a thing and in the decades before that when only known on the islands and France, the ABV of 50% — give or takewas a de facto standard. Nowadays we’re seeing more and more really high proofed agricole rhums topping that by quite a margin, and they’re not only the whites, but aged expressions as well.

A good example of all these concepts is the subject of today’s review: a Guadeloupe rhum from Damoiseau, the millesime 2009, which comfortably hefts a large spiritous codpiece of 66.9% and whose age is mentioned nowhere on the label but is 7 years old according to all references. I’m seeing more and more of these hefty aged brawlers, and only rarely have I found any that stunkthis sure wasn’t one of them, and while the rhum does seem to be somewhat polarizing in the reviews I’ve read, me, I thought it was great.

Consider how it opens on the nose: admittedly, it’s very spicy, very punchy and doesn’t play nice for the first while. Some suggest it be tamed with some water, but I’m too witless for that and masochistically go for the full experience. Once the fumes burn off it wastes no time, and lets loose a barrage of aromas of rich tawny honey fresh from the comb, flambeed bananas (with the wood-flames still licking up), caramel, bitter chocolate, coffee grounds. And this is before the fruits come intart gooseberries, mangoes, green grapes and greener apples, vanilla. A combination of tart and sweet and musky, infused with cinnamon and cooking spices in a rich and sensuous amalgam that Mrs. Caner would likely swoon over.

As would be no surprise in something this highly proofed, the rhum displays a solid and almost fierce pungency when sipped. The agricole notes come out to play now, and one can taste sweet sugar cane sap; vanilla, pears, more of that burnt-wood-flambeed-banana vibe…and bags and bags of fruits. Pears, watermelon, ripe Thai mangoes, papaya, were the high points, with pastries coming up right behindapple pie, honey, vanilla, cinnamon, cumin, rosemary, and as if dissatisfied that this still wasn’t enough, it added coffee, cardamom, and french toast (!!). Closing off the whole experience is a finish of real qualityit is long, surprisingly soft, fruity, creamy, redolent of spices, lighter fruits, sugar cane sap and a jam-smeared croissant still hot from the oven.

This is a rhum that I could go on tasting for an entire evening. As it was, I lingered over at the stand at the TWE Rum Show with Chetan of Skylark and the vivacious Clementine of Damoiseau, pretending to chat and admiring Chetan’s virulent blue shirt (which he insisted I mention in my review so…) while sneaking a second and third pour when I hoped they weren’t looking.

The strength is part of the quality of course, but I honestly believe that even if it was released at a more acceptable (i.e., lower) proof point, this is a rhum that would have succeeded like a boss. The flavours are fierce and distinct and none jar or clash with any other. The rum tastes completely solid and is a drinkable advertisement for the skill of whoever blended the thing. It lasts a good long time, it’s not at all savage, and possesses such a gradually unfolding complexity, such a multitude of aromas and tastes, that you just want to take your time with it and keep it going for as long as you can. I may not always agree with the millesime approach to rum making but when it works as well as this one does, it’s hard to fault the reasoningand even harder not to buy a few bottles.

(#934)(89/100)


Other notes

  • Although I was and remain enthusiastic, take my opinion with some caution. Marcus over at Single Cask despised it to the tune of 69 points in January 2021, though on Rum Ratings, four people gave it a solid 9 (oddly, the standard proofed 42% version was more contentious, with five commentators each giving it a different score ranging from 4 to 10). On the other hand, The Rum Ration rhapsodized in 2020 that it was “one of the best rhums” he’d ever tried, and Alex Sandu of the Rum Barrel in the UKa notoriously hard markergave it a rousing 89/100 in late 2019. It will come down to your personal taste profile, to some extent.
  • There is a 42% version of this rum with pretty much the same label. As far as I know it is simply a reducer version of this one.
Jul 182022
 

To drink the still strength, high proofed “Bio” that Saint James distilled in July of 2020, is to be reminded what a distiller at the top of his game can do without even ageing his product. Yes, they’ve made the pot still white I was so impressed by in 2019, but to try this 74.2% growler immediately afterwards (as I did) is like running the bulls in Pamplona in one year…then coming back later when all of them had been replaced by a particularly aggressive bunch of wild Kenyan Zebus that had been fed a diet of diced tigers and enough steroids to father a nation. It’s that kind of experience.

Here’s a rhum that ticks all the right boxes, and then some. It’s a parcellaire micro-terroire rhum made with full attention to organic production methods, run through a column still and bottled as isno ageing, no addition, no reduction. What you’re drinking is what comes dripping off the still. It’s fierce, it’s savage, it’s tasty and as far as I’m concerned, the best unaged white I’ve ever tried…until I find the next one.

This kinetic whomp of proof hits you in the face right from the moment you pour the first shot, and so honesty compels me to suggest you give it a few minutes to settle down, because otherwise it bucks like an unbroken wild horse with half a pound of cayenne under its tail. And when you do sniff, its huge: brine, sweet soya sauce, cane sap, wet grass, and not just bags of fruit but whole sackspears, watermelon, papaya, guavas, apples, sweet Thai mangoes. It morphs over time and additional smells of iodine, smoked salmon, lemon juice and dill come to the fore, and more lurks behind in a sort of aromatic clarity and force we see all too rarely.

And this intense panoply continues on the palate as well. That it is lip-puckeringly intense will come as no surprise, and once that is over and done with and one adjusts, the rich parade of flavour begins and the rhum becomes almost soft: it starts with damp earth, brine and olives, continues onto vegetal herbs, grass, dill, rosemary, then becomes clearer and crisper with cane juice, crushed walnuts, lime leaves (a lime cheesecake is what I kept thinking of) and glides to a precise finish that lasts what seems like forever, a finish that is dry, fruity, sweet, salty, overall delicious…and possibly the best rumkiss of my recent memory.

What a magnificent, badass, delicious rum this is. Rums I like or want to get deeper into are usually kept on the go for a few hours: three days later this thing was still in my glass and being refilled, and I was guarding it jealously from the depredations of Grandma Caner who kept innocently edging closer, twitching her fingers and trying to filch some. Everything about the entire profile seems more intense, more vibrant, more joyful and it’s a treat to just smell and taste and enjoy when one has more than just a few minutes in a tasting someplace. Initially, when I had sampled this rhum at the Rum Depot in Berlin I had been impressed, and bought a bottle straightaway, yet with the time to really get into it without haste or hurry, I appreciated it even more the second time around.

And it also upstages what I thought were other pretty serious pieces of workSaint James’s pot still white, William Hinton’s Limitada and A1710’s Brute 66% to name just three. My serious opinion is that the beefcake of “Bio” points the way to rhums we may hope to get in the future; to try it is to be shown one of the most overwhelming, intensely tasty experiences that one is likely to have that year. And believe me, I honestly believe it’ll be worth it.

(#924)(89/100) ⭐⭐⭐⭐


Background Notes

Some relatively new trends in modern rhum-making that this rhum epitomizes, is perhaps necessary in order to place Saint James’s “Bio” rhum in perspective.

One is the micro-terroire parcellaire approach to rhum production, where cane from a single small parcel or field or area of an estate is identified and harvested, and a rum (or rhum) made from that one area. Usually this is an experimental and limited run, meant to show off the characteristics a master distiller feels is characteristic and unique within that small plot of land. These days, most of the work in this direction appears to be coming from the French Island rhum makers like Neisson, HSE, A1710, Saint James and others like Renegade in Grenada, but for my money the first may have been the UF30E, if not the clairins from the micro-producers of Haiti.

This minimalist, small-batch approach also lends itself well to an emergent strain of sustainable, ecologically sound, carbon-neutral and environmentally friendly, organic or “bio” rhum productionwhich is still in its infancy, for now, yet gaining in importance and credibility. For rums, the term “certified organic” (and its variations) is not a mere catchphrase and marketing gimmick but refers to standard of production that today’s younger consumers take very seriously. Sales are built on such concepts.

And then there is ever-evolving rum-connoisseurship of the drinking classes, which, while once being perfectly happy with rhums and rums topping out at 50% ABV, now seems eager to go to the screaming limit. This leads to the curious (and occasionally amusing) race to the top of the proof pyramid to satisfy such demand, by producersnot all, but some. Ten years ago it was only independents and whisky-making rum bottlers who trafficked in such high ABV rums (151s were exceptions, for other reasons), but in the last couple of years the amount of rums issued north of 70% has ballooned and forced me to re-issue the Strongest Rums list not once, but twice, as new entrants kept getting added.

All of these aspects go into making the “Bio”, and may, as I remarked above, be a harbinger of rhums and rums to come. Cane juice is already considered a way to premiumize and mark out one’s products (high esters and “Jamaican methods” are another), and increasing proof combined with smaller production, limited-edition runs is here to stay. Maybe they will not go mass market, but for smaller distilleries they can sure boost the margin and the sales in a way the bigger global producers can’t.


Other notes

  • Outturn is 5900 bottles
  • It remains remarkably affordable at around €60
  • Thanks to Dirk Becker and the really superlative staff of Berlin’s Rum Depot for bringing this to my attention and allowing me to taste first.
  • The rhum is edging into 151 territory (75.5%), but by no means is the Brut de Colonne to be considered a Ti Punch ingredient, not least because there’s a lower proofed 40% “Biologique” made and exported for that purpose (and another at 56.5% for the islanders) – indeed, some of the blurbs I’ve seen specifically mention it is to be had for and by itself.

 

Jul 112022
 

The Damoiseau 8 YO was for years one of the unsung stars of the brand, a rhum that has been made year in and year out for ages, and the one that edged most into premiumized territory without actually being one itself 1. But if its increasing online unavailability and absence on the webpage of the company is any indication, we might be seeing it headed for a decline and discontinuation, and if that’s true then my advice for those reading this review would be to stock up, because this is one pretty damned fine piece of work, and you’ll miss it once it’s gone. Yes there are older ones in Damoiseau’s portfolio, and yes there are worse (though not all are cheaper) – but as an all round people pleaser and near premium standard strength rhum, this one presses a lof of the right buttons.

For all that, you would be hard pressed to find a review of this specific rhum anywhere online. Rum Ratings has a single dismissive 4/10 assessment while Rum-X has seven, averaging out at 81 points; and not one of the english language regulars (including me, up to today) have ever written about it, and that includes reddit’s usually reliable /r/rum sub. I’m not casting blame on anyone for the omission, mind you, because that would be unfair: Damoiseau makes literally dozens of aged expressions, they vary in availability, and seems to cycle them in and out of production without notice (I’ve been told it’s a supply issue since they don’t always have enough rhums on hand to make the ones they want to, all the time); some have greater outturns, some less. I merely maintain that for a rhum that’s this good, it’s a pity that more attention was not paid.

Let’s go through the tasting, then (which came from a bottle I had bought for about €60 three years ago, if you’re curious about these thingsI only just got around to opening it). The rhum is 42% and from cane juice, a quite straightforward agricole without any fancy flourishes. It hails from Guadeloupe, run through a column still and aged in oak casks for eight years, then blended. If it was aged in Europe we’d hardly blink, and pass it by without stopping.

But nose it and you begin to get an indication of its hidden quality. It’s soft, warm, mellow and quite fruity, with just enough of a tang to it to stop it from being…well, boring. Vanilla ice cream, dates, white guavas, green peas, pears and watermelon can be sensed, which is good, but we’ve had rums that started like this and then lacked contrasting aromas to balance things off with something more tart, so do we get that, or will it just be a yawn through? Fear not: the rhum shows off some weak notes of pineapple and strawberries, as well as herbs (dill, rosemary, cardamom) and that indefinable green grassiness with lemon zest that marks the agricole rhum. There’s balance in the Force, so to speak and while it’s not particularly strong (that mild 42% has its downsides too), there’s little to complain about.

Although it gave a good account of itself on the plate, tastewise it’s not as complex as the nose suggested. Again, fruits lead the way, soft, fleshy, rich, and musty: overripe peaches, dates, apricots and prunes. For a layer of sharper notes we have some apples and grapes (quite ripe), honey, a touch of licorice, honey and those herbs again, very faint now. It’s good, just not as developed as one might wish. The finish, though, is nice: short and spicy with a lingering aftertaste of coca cola, licorice, soft pineapples, grass, water melons and papaya. It’s all there, just difficult to tease out at times.

The rhum, then, is an interesting balance of hits and misses., We sort of sense more than we get, yet the imagination does help enrich the experience. What I’ve described is what I smelled and tasted, and it worked well, even if it doesn’t all come together completelyas I said, the strength can be too mild for some. Yet I like Damoiseau rhums generally and this one specificallyhad it been cheaper and more solid in the other criteria I might have noted it as a Key Rum, ahead of the Five Year Old. Perhaps the rhum’s best recommendation comes from Damoiseau themselves: they have released at least three different 8YO cuvees over the years from different years, suggesting they at least have great faith in its qualities. Those are higher priced, of coursethey get marketed as vintage premiumsso my suggestion would be to see if you can get the “standard” 8 YO when available, because to my mind it’s a really good rum, and an undiscovered steal.

(#922)(85/100) ⭐⭐⭐½


Other Notes

  • As noted, there are several rhums labelled as being eight years old in the Damoiseau stable. The one I write about is the one lacking any flourishes or badges of premiumization. It’s not the 8 Year Old Cuvee du Millénaire from 2002 or 1993, or the Rhum Vieux Cuvée du XXIème siècle, which all come in a flask similar to the famed 1953; or the Millesime 2008 Cuvee (that one is 47.9%) or any of those made for other specific years.
  • Herve Damoiseau, when approached, said (as others had also suggested) that availability of stocks was the issue for the decline in releases of the standard 8 YO. A new 2014-distilled version is due for release in 2022.
Jul 042022
 

Photo (c) L’Homme a la Poussette on FB

Rumaniacs Review #136 | 0920

Rhum Jacsi (later named Rhum Jacksi) defies easy categorization and is a research exercise leading down several peculiar rabbit holes. All initial sources agree that the rhum was from Martinique, was made from the 1950s to the 1970s and it is usually to be found at 44% ABV (some later versions were 40%). The source / etymology of the name is not written down but is easily inferred. The distillery of origin is a mystery. The companies involved in its make are the only places one can go and that’s a sufficiently lengthy story to be split off into its own section under these brief tasting notes.

Rum-X is the only place that has any technical specifications: their entry for the rhum states it is from cane juice and done on a column still (of course any such thing as the AOC is undreamed of at this stage of rhum’s evolution), but since attribution is not provided, it’s hard to know who put that entry in, or on what basis. That said, it’s from Martinique, so the statements are not unreasonable given its rhum-making history. Age, unfortunately is a complete zero, as is the distillery of origin. We’ll have to accept we simply don’t know, unless someone who once worked for the brand in the 1960s and 1970s steps forward to clear matters up.

ColourGold

Strength – 44%

Photo (c) ebay.fr

NoseVery herbal and grassy, and is clearly an agricole rhum from cane juice. Lots of vegetables here: carrot juice, wet grass, dark red olives, a touch of pimento, and a nice medley of lighter fruity notespassion fruit, lime zest, yellow mangoes and an occasional flash of something deeper. It feels better and more voluptuous over time, and I particularly like the aromas of clear citrus juice, soursop, pears, green apples and vanilla.

PalateMuch of the nose transfers seamlessly here, especially the initial tastes of crisp fruitsmangoes, ginnips, ripe apples. Once you’re past this you also get cane sap, sugar water, a slice of lime, a bit of vanilla. Light brininess, pears and apples follow that, balanced off by dark, ripe cherries, syrup and toffee.

FinishDoesn’t improve noticeably on what came before, and is medium long, but doesn’t get any worse either. Fruits, tart unsweetened yoghurt, miso soup, apple cider, sort of delicate amalgam of sweet and sour overlain with dusky notes of caramel, vanilla and butterscotch.

ThoughtsThis is a rum I liked, a lot. It’s made from cane juice, but feels deeper and richer than usual, and it reminded me of the old Saint James rhums that used to be heated to 40ºC before fermentation and distillation (in a sort of quasi-Pasteurization process). Not sure of that’s what was done here, and of course the distillery of origin is not known, but It feels half clean agricole and half molasses, and it’s all over delicious.

(86/100) ⭐⭐⭐⭐


Historical details

The labels on the bottles that are now being sold (usually at auction) have the notation that it is certified by CDC. But that was just a sort of selection and verification process, guaranteed by Compagnie Dubonnet-Cinzano. Nothing in their history suggests that theyor Pernod, or Ricard who took them overoriginated the brand, and so this leads us to another company mentioned on one of the bottles, that of J&S Violet (Freres), which have a far stronger claim to being the ones behind the first Jacsi rhums.

Two brothers named VioletPallade and Simonwho were initially itinerant drapers, opened a small shop in the southern French town of Roussillon in 1866 (it is about 40km north of Marseille) and driven by a boom in aperitif wines, they created a blend of their own that combined red wine, mistelles and botanicals…and also quinine (perhaps they also wanted in on the sale of anti malarial drinks that would sell well in tropical colonies, though certainly their marketing of the spirit as a medicinal tonic in pharmacies alleviated problems with existing established vermouth makers as well).

This low-alcohol drink was actually called byrrhthe brothers did not invent the title, just appropriated it as their brand nameand was wildly popular, so, like Dubonnet (see below), the company grew quickly. By the 1890s they had storage facilities for 15 million litres of wine, and by 1910 they employed 750 people and distributed in excess of thirty million litres of byrrh a yearin 1935 Byrrh was France’s leading aperitif brand, apparently. Pallade and Simon passed away by the advent of the first world war, and Lambert’s sons Jacques and Simon (the J&S mentioned on the label and therefore also most likely the Jacques and Simon of the brand name) took over in 1920 – which sets the earliest possible time limit on the Jacsi brand. though I believe it to have been created some decades later.

In the post WW2 years, the demand for aperitifs faded as cognacs, brandies, whiskies and light rums surged in popularity. The Violet brothers tried to expand into other spirits at this time, and it was here, in around the mid-fifties, that we start to see the first Jacsi magazine and poster advertisements appear, which is why I can reasonably date the emergence of the Jacsi rhum brand to this time period. Like most print ads of the time, they touted blue waters, tropical beaches, lissome island women, sunshine and the sweet life that could be had for the price of a bottle. It’s very likely that stocks were bought from some broker in the great port of Marseille, just down the road, rather than somebody going to Martinique directly; and the rhums were issued at 44% even then.

1950s Label with J& Violet Bros. Label. 44%

Alas, this did not help: sales of Byrrh continued to fall, the rhum business was constant but minimal, and in 1961, beset by internecine family squabbles over a path forward, Byrrh sold its entire business, vats, stocks and barrels, to another company involved in liqueurs and aromatic wines and aperitifsDubonnet-Cinzano. It is from 1961 that the “selected and guaranteed by CDC” appears on the label of Jacsi branded rhums and the “J&S Violet” quietly exits.

1961 LabelCDC mentioned

So who exactly were CDC? A bottler, certainly, though not a distillery, for these were indie / merchant bottlings, not estate ones. As noted, Jacsi rhums that have turned up for sale in the past few years, all have labels that refer to la Compagnie Dubonnet-Cinzano (CDC). This is a firm which goes back to one Joseph Dubonnet, a Frenchman who created an aperitif modestly called Dubonnet in 1846 in response to a competition organised by the French Government to find a cordial which African legionnaires would drink and colonists could buy, that would disguise the bitter taste of the anti-malarial drug quinine (it therefore served the same purpose as the British gin and tonic in India). This was done at a time when fortified and flavoured wines and liqueursespecially anises and absintheswere very popular, so M. Dubonnet’s enterprise found its legs and grew into a large company in very short order.

Late 1960s label, still CDC referenced and at 44%

I could not ascertain for sure whether the Italian vermouth company Cinzano had a stake in Dubonnet or vice versa, but it strikes me as unlikely since they (Cinzano) remained a family enterprise until 1985 – and for now I will simply take the name as a coincidence, or that Dubonnet produced Cinzano under licence. CDC, then, dealt much with vermouths and such flavoured drinks, but like Byrrh, they were caught up in the decline of such spirits in the 1950s. Their own diversification efforts and core sales were good enough to stave off the end, but by the 1970s the writing was on the wall, and they sold out to Pernod Ricard in 1976 – by then the family was ready to sell. Pernod and Ricard had just merged in 1975, and had started an aggressive expansion program, and were willing to buy out CDC to fill out their spirits portfolio, which had no vermouths of note.

Post-1970s label for 40% version after Pernod Ricard acquisition. 40% ABV and Cusenier name.

By the 1970s, the brand name had been changed to Jacksie, and the “selected and guaranteed by CDC” moniker was retained on the label for a while before being replaced by Cusenier, which was an Argentine spirits maker acquired at the same time by PCthat’s the last reference to the brand and the rhum that can be found. But in an interesting side note, both Dubonnet and Byrrh (now Pernod Absinthe) continue to be made in Thuir, where the facilities of Byrrh once were. Jacsi itself, however, has long since been discontinued and now exists only in these pages and the occasional auction when one goes on sale. For what it’s worth, I think they are amazingly good rums for the prices I’ve seen and the only reason they keep going for low prices is because nothing is known about them. Not any more.


 

Jun 132022
 

The official and very long name of this rum is “Pere Labat ‘70.7’ Brut de Colonne Rhum Blanc Agricole de Marie Galante” and clearly wants to have a title that is as long as the ABV is high. That proof point, of course, is impressive by itself, since until quite recently, white agricole rhums tended to park themselves contentedly in the 50-55% space and made their reputations by beefing up Ti Punches that knocked defenseless cruise line tourists across the room.

However, it was never going to stay that way. Even before my list of the strongest rums in the world came out in 2019, it seems like there was a quiet sort of race to the top that’s been steadily building a head of steam over the last quarter century or so. Initially there were just the famed 151s dating back to the 1800s, then a few badass island champions came out with rums like the Sunset Very Strong (84.5%) from St. Vincent, Denros Strong (80%) from St. Lucia, the Grenadian outfit Rivers’ 90% beefcake (only sold locally) — and of course the Surinamese Marienburg 90 held the crown for a long time until it was dethroned in early 2022 by one of the indie bottlers who have slowly but surely begun to colonize the gasp-inducing low-oxygen high-altitude drinkosphere.

Somehow, though, agricoles and French island rums never really bothered. Oh there were always a few: we saw rums like the 62% ABV Longueteau “Genesis”, Dillon had a 71.3% brut de colonne…but these were rarities, and sniffed at by most. What’s the point? was a not uncommon question. But gradually over the last few years, agricoles picked up the pace as well: Saint James released their Brut de Colonne blanc “BIO” at 74.2%, Longueteau upped the Genesis to 73.51%, Barikken, a French indie, said to hell with it and came up with one from Montebello at 81.6%and somewhere around 2019 or so, Pere Labat, the small distillery at Poisson on Marie Galante, introduced us to their own overproof white, the “70.7” as it crept up the ladder of their progressively stronger expressions (40º, 50º and 59º).

No medals for guessing what the strength is: the number on the label. The rhum is an agricole, from cane juice; after a three day fermentation period using baker’s yeast it’s run through their single-column still (of which they have two), rested for an unspecified number of months in inert vats, and then bottled as is without dilution or reduction. That’s what brut de colonne means: straight from the still without any further processing or mucking about, and what that provides is a profile that’s about as close as you’re going to get to what terroire is all aboutassuming you can handle what it delivers.

The rhum starts with a nose that is not actually all that unpleasantly sharp, just one that is firmly, deeply, strongly intense. It’s like an über-agricole: everything you like about cane juice rhums is here, dialled up a notch or four. The aromas are herbal, grassy, fruity, and if you can make smells equal colours in your mind, then it’s a vibrant thrumming green. Cucumbers, dill, green apples, soursop, peas, grapes, that kind of thing. And more: after it opens up for a few minutes, you can get hints of strawberries, pine sol (!!), pineapples andsomewhat to my surpriseclothes fresh out of the dryer, hinting at fresh laundry detergent and fabric softener.

Tasting it requires some patience, because at the inception you’re getting old cardboard notes, some brine and olives, wet sawdust, and that may not be what you signed up for. Be of good cheer, the good stuff is coming, and when it does, it arrives with authorityit tastes like watermelon with an alcohol jolt and a sprig of mint, a touch salty, but mostly sweet. It tastes of pears, green grapes, apples, sugar cane stalks bleeding their sap, passion fruit, pomegranates, red currants and for a kick, adds cucumber slices in a sort of pepper infused white vinegar. And underneath it all there’s that pungently tart thin sweetness of cane juice, yoghurt, lemongrass and ginger, moving smoothly to a long, fragrant finish of sweetened lemon juice, iced tea and a nice sweet and sour note that’s just this side of yummy.

The 70.7 works on just about every level it choses. Want power? Want intensity of flavour? With that high ABV, it delivers. Want the subtlety of complex notes working well together? Yep, it has that too, with or without some water to tame it. You like an agricole profile but want one that brings something new to the party? This is one that will do you good, though of course it’s not to be taken lightlyall the above aside, when you’re sipping juice close to ¾ pure ethanol, then some caution is in order.

In short, what you get here is a seriously flavourful rum that starts with a bang, goes like a bat out of hell and stops just shy of overwhelming. Labat’s strongest white agricole is a well oiled, smoothly efficient flavour delivery system, as devoid of fat as Top Gun’s football players, and with little of it wasted, all of it for a purpose: to get as much taste into you before you start drooling and get poured into your bed by a highly annoyed significant other, even as you sport a sh*t eating grin on your face. Trust me. I know.

(#915)(85/100) ⭐⭐⭐½


Other notes

  • Oddly, Labat’s web page does not list this rum anywhere.
  • Limited run of 3500 bottles. I think it was first issued in 2019, and it’s an annual release.
May 192022
 

After all these years of Savanna’s releases of new series, individual bottlings or millesimes, one can reasonably be nearing the point of exhaustion. Perhaps no other primary producer outside of DDL, Privateer and maybe the French island distilleries with their annual cask editions, has so many releases from all over the map, relentlessly put out the door year in and year out. This is a connoisseur’s delight and to the benefit of consumers everywhere…but something of a collector’s nightmare. I doubt there’s anyone who has the entire series of this Reunion-based distillery’s Lontans, Intenses, Metises, Creols, Traditionnels, Grand Arôme, Maison Blanches and what have you, or even anyone willing to try (the way they would with, say Maggie’s Distiller’s Drawer outturns, or Velier’s Caronis).

However many exist and remain available, what they really are is elegant variations on a theme, whether that of molasses-based rum, agricole rhums, high ester flavour bombs, or interesting blends of their own that are aged and mixed up to provide a little something for everyone. There are several variations of the Lontans with their characteristic long-fermentations, some having finishes, others of various strengths, and varying ages: this one is a “Lontan” from 2007 bottled in 2014, and also a Grand Arôme, which is to say, a high ester rum. There’s a lot to get excited about here: cognac cask ageing, full proof 57%, and a solid six years old, so let’s dive right in.

Nose first: and as soon as you take a brief snootful, yes, that high-ester profile from Savanna is flexing its glutes, in spades. It’s a fruit salad lover’s delightpineapples, strawberries, raspberries, gooseberries and any other kind of berry with a tart sweet crisp tang to it, all drizzled over with lemon juice and maybe some caramel, rosemary and damn, is that some red wine in there too? It’s really quite lovely and the strength allows for a richness that ensures you miss nothing (actually, the person two rooms over won’t miss anything either, as Grandma Caner proved when she shot out of her kitchen down the hall demanding to know what I was tasting today).

The strength allows an assertive and very aggressive, almost fierce, taste to comb across the palate: tart berries again (all of the abovementioned ones plus a few unripe mango slices in pimento-infused cane vinegar thrown in for good measure). There is a curious and previously-unnoticed brine and olive component coiling around that does a good job of calming down the wild exuberance of what would otherwise have been an excess of sharp fruitiness (assuming there even is such a thing), and after the rum settles down one notices softer, neutral fruits: bananas, papayas, melons, pears, tomatos (!!), followed by avocados and salt, cherries, prunes and, for good measure, even a pinch of dill. I particularly commend the finish which is long, dry and aromatic in the best way: flowers, caramel, honey and a trace of that lemon-infused fruit salad (but not so much).

The whole experience is really flavourful and outright enjoyable, though admittedly the strength and tart sharpness might make it too intense for some who are unused toor don’t care forthe Dirty-Harry-narrowed-eyes badassery of Savanna’s Grand Arôme rums. It occurs to me (blasphemy alert!!) that maybe, just maybe, some sweetening might take the edge off, but I hasten to add that I would not do so myself: a touch of water is enough to bring down the braggadocio this excellent six year old from Reunion displayed for me; and now, having written all my notes and tasted it a few more times, I think I’ll just finish off what remains. Grandma Caner is hovering casually around, with a glass “just happening” to be in her hand, so you can be sure if I don’t, she will…and given she doesn’t even like rum that much, that’s quite an endorsement.

(#909)(86/100) ⭐⭐⭐⭐


Other notes

  • These particular rums have been called “Lontan” since about 2003 — the word is a play on the French creole words long temps or “long time” (referring to the fermentation), and tan lon tan meaning “in the old days”. Previously, between 1997-2000 they were titled Varangue (verandah, perhaps a hint and a wink at where you should be drinking it), before which they were sold as Lacaze rhums…but of this last, few records remain and I couldn’t tell you much about them.
  • The sample says it’s aged in a cognac casks, which would explain the richness of the profile, but I can find no reference to that fact online anywhere (least of all on Savanna’s own site), and no photoghraph of the label is available.
  • Outturn 707 bottles
  • My thanks to Etienne Sortais, who generously sent me the sample
  • I’ve written a fair bit about Savanna rums, including a short bio of the company itself, so if your interest is piqued, there’s no shortage of material to go through.
Mar 282022
 

Rum and rhum aficionados are no strangers to Depaz, the distillery on Martinique now owned by Bardinet-La Martiniquaise. The sugar factory and (later) distillery had once been a family operationthe Depaz family from Livorno in Italy had been part of Martinique society since the 1700sand was in existence even before its destruction by the eruption of Mt. Pelee in 1902. The estate’s modern history can truly be said to have begun with the reconstruction of the distillery in 1917; their immediate success at rum-making could be inferred from their winning of medals at the Marseille expos of 1922, 1927 and 1931, at a time when French island rhums were hardly very well known (even Bally only started making the good stuff around 1924). In 1989 the head of the family at the time, André Depaz, allowed a long time customer and distributor, the Bardinet Group, to take over Depaz, and in 1993 La Martiniquaise, another major spirits conglomerate who already owned Dillon, bought a controlling interest in Bardinet, and so remains the current owner.

The technical specs for this rhum are quite normal: cane juice source, column still distillate, a blend of rhums aged three years or more, 45%. Although these core stats have changed very little over the decades, I have to be honest and admit I’d be interested to see what some 1960s or 1940s versions taste like and how they compare (like Olivier did, here). Because there’s little to find fault with in this rhum. It presents an opening nose that is very nice, almost delicate, redolent of vanilla, flowers, white fruit plus watermelon and cane juice and sugar water. The almost quintessential agricole profile, yet even the relatively brief ageing period allows deeper notes ot be discernedcaramel, peaches, peas, brown sugar, that kind of thing. Stays light and clean, adding some saline and bananas at the back end.

That’s quite an intro from a rhum positioned as entry level, not costing too much, and quite young. Admittedly, the palate is not quite up to that level, but it’s not too shabby either: it presents a bit rough and sharp and spicy at the beginning, until it settles down, and then it becomes softer and warmer, like a scratchy old blanket you use on the sofa while watching TV. Sweet caramel, coconut shavings, vanilla, sugar cane juice, pears, apples, very ripe cherries and black grapes, are all noticeable right bout of the gate. The edges have not been entirely rounded off with some further ageing or blending, so much of the young and frisky nature of the rhum comes through, like a half-grown long-haired mutt that hasn’t quite adjusted to its strength. The finish is sharpish, medium long, mostly sugar water, citrus, herbs, toffee, some fruits and a light hint of lemon grass.

Depaz’s rhums have always been available in France, but there were few reviews around even from the old stalwarts of the online reviewing ecosystem from that country, perhaps because people tended to go for the more upscale editions like the distillery’s millesimes and indie bottlings rather than the “standard” line which this isyet for the budget-minded cognoscenti, Depaz’s starters of the blanc, the XO and the Vieux are actually really quite good and shouldn’t be dismissed out of hand. Fortunately, even for those who don’t want to spring for the full 700ml, gift sets in smaller sizes are available for the penny pinchers among us, such as the one I bought.

And I’m wondering if I shouldn’t have dropped a bit more coin on the whole bottle, because overall, although I feel it’s a rum better served in a Ti punch than on its own, it isn’t so bad that it can’t be had neat. It’s subtle and more complex than it appears at first sight, moves at an angle to the full-out grassy-herbal profile of a recognizable agricole, yet succeeds remarkably wellit explains why the aged offerings are so highly regarded and sought after, because if something this young can be made so well and taste so good, then what must they be like? To some extent, trying this rum is an affordable answer to that question.

(#894)(82/100) ⭐⭐⭐½


Other notes

  • You will observe that no controversy has ever been attached to the name of this rhum.
  • As with most other distilleries on the island, Depaz adheres to the AOC regulations so one can drink their rums with confidence that there’s been no mucking around with anything dodgy.
  • Other reviews one can find are the Fat Rum Pirate’s 2020 review (four stars), Rumtastic’s 2019 ambivalent and unscored review and Single Cask Rum’s evaluation from 2019 (85 points).
Dec 162021
 

Publicity photo from J.M.

These days I rarely comment any longer on a bottle’s appearancethere was a time when I actually scored it as part of the review, though common sense suggested that it cease after the pointlessness of the practice became self-evidentbut here I really must remark on the striking distinctiveness of the design. In colour and form it reminds me of Henri Rousseau’s savagely childish yet iconic jungle scenes. You sure won’t pass this bottle on a shelf if you see it.

But what is it? The Martinique distillery of J.M. is of course not an unknown quantityI’ve looked at several of their rhums in the past and in “other notes” below I repeat some of their background. Still, the rhums for which they are known are mostly aged agricoles, many of which are single cask or special editions. Surprisingly enough, this is the first of their whites I’ve taken the time to look at and it is not their regular workhorse blanc issued at 50º but a limited edition at 51.2% – what exactly makes it deserving of a special rollout and naming is somewhat nebulous. It may be something as simple as the distiller and cellar master, Nazair Canatous, coming up with a “blend of cuvées”1 which possessed a powerful set of aromatic profiles. How many bottles make it “limited” is not mentioned anywhere.

Since its introduction, the rhum has been rebranded: the simply-named “Jungle” is the first and only edition of that name, released in 2017 and then replaced the very next year by the retitled “Joyau Macouba” under which it continued to be marketed through to 2021 — but aside from some minor variations in strength, the two seem to be identical. They are also not really expensive, less than €10 pricier than the standard blanc which Excellence Rhum stocks at under thirty euros.

And that makes it, I think, somewhat of a bargain since there are five year old agricoles that cost more and taste less. The nose of the “Jungle” is really lovelydelicately sweet herbal sugar water…with mint and lime juice (not lemon). It displays notes of brine mixed with and soda pop, something like a salty 7-Up. Fruity smells are always hovering aroundpassion fruits, tart red currants, fine and faint lemon peeland there are also some muskier notes of cereals and freshly baked bread lurking in the shadows, and they stay there for the most part.

If I had to chose, I think I’d go for the palate over the nose on this one: it’s just a shade better, richer (usually the reverse is the case). It tastes like a salty, creamy lemon meringue pie topped with caramel and a clove or two; the core of it is a solidly-sweet, crisp, citrus-y firm taste, with enough of an edge to not make it a cream soda milquetoast. Around that swirl the herbs: thyme, cumin, dill, rosemary and cardamom, plus the grassiness of fresh green tea with touches of mint. Olives and brine kept in the background and always seem to be on the verge of disappearing, but they’re definitely there. This all concludes with a medium long finish that coats the palate without drying it outsweet, delicately fruity and floral, and with the spices and herbs gradually fading out to nothingness.

Overall, this is a good white rhum, and I liked it, yet the question remains: what makes it special enough to warrant the limited treatment? The tastes are fine and the overall experience is a little less intense than some of those 50º standards all the agricole makers have as part of their portfolio…perhaps that’s what was considered the point of distinction, since here it was tamed a bit more, while remaining equally complex.

Be that as it may, for a rested-then-blended rhum agricole blanc, it holds up very well. It is tart, tasty and tamed, and, within its limits, original. Strictly speaking, there’s absolutely no reason to buy it when there are so many other white agricoles of comparable quality out there (some of which are cheaper). But you know, we can’t always find relevance, catharsis or world-changing rhums every time we try one, and sometimes it’s simply a relief to find a bit-better-than-average product that eschews extreme sensory overload and simply aims for a little romance, and pleases at a price we can afford. That the “Jungle” manages to achieve that is something we should appreciate when we come across it.

(#872)(83/100)


Other Notes: Company Background

Situated in the north of Martinique in Bellevue, J.M. began life with Pére Labat, who was credited with commercializing and proliferating the sugar industry in the French West Indies during the 18th century. He operated a sugar refinery at his property on the Roche Rover, and sold the estate to Antoine Leroux-Préville in 1790 – it was then renamed Habitation Fonds-Préville. In 1845, his daughters sold the property again, this time to a merchant from Saint-Pierre names Jean-Marie Martin.

With the decline in sugar production but with the concomitant rise in sales of distilled spirits, Jean-Marie recognized an opportunity, and built a small distillery on the estate, and switched the focus away from sugar and towards rum, which he aged in oak barrels branded with his initials “JM”. In 1914 Gustave Crassous de Médeuil bought the plantation from his brother Ernest (I was unable to establish whether Ernest was a descendant or relative of Jean-Marie), and merged it with his already existing estate of Maison Bellevue. The resulting company has been family owned, and making rhum, ever since and was among the last of the independent single domaine plantations on Martinique until the Groupe Bernard Hayot, a Martinique-based and owned family conglomerate, bought it in 2002. Nowadays it (along with Clement and St. Lucia Distillers) is marketed by GBH’s spirit division, Spiribam.


 

Dec 022021
 

Photo (c) John Go

2003 was clearly a good year for the small Marie Galante distillery of Bielle, since there are several different editions of that year’s rhums on the market: a Hors d’Age 52.9%, a Vieux 9 YO at 49%, a Millésime 2003 Brut de Fût 8YO at 52.8% and yet another special release at 53.1%. Varying ages and strengths, but one doesn’t release that many iterations of a single year without some sort of belief in the underlying quality of the distillate made in that year.

Taking this version out for a spin demonstrates that that belief is not mere wishful thinking or misguided optimism. It’s really quite interesting: for example, wood, paint, glue and sawdust start the ball rolling, with a certain hogo-y sourness of spoiled fruit. This is fades away in almost no time, leaving honey, cheerios, cereals, salt caramel and vanilla in an uncertain truce with the opening aromas. It does develop nicely from there, becoming surprisingly complex with additional fruits and citrus and cinnamon, while retaining the characteristic clarity and cleanliness of agricoles. And then, as if bored, it adds a queer ashy, metallic, medicinal filip to the back end which is truly unusualI went back through all my previous Bielle reviews and found nothing quite like it.

Taste-wise it continues that above average quality and parallels the nose almost exactly: it’s hotter than expected (but okay, 55% is not exactly tame), and again, here, the paint thinner, fresh-sawn planks and varnish lead the way: it’s almost like walking through Home Depot’s lumber section. This is followed by cereal, caramel and vanilla, with fruits apparently taking a vacation at this point, because the impression it laves is one of caramel-toffee saltiness rather than crisp fruity acid-sweetness. There’s some watermelon and light pears coiling around the background, but that’s about it. Oh, and the finish is excellent: long, dry, almost smoky, a hint of ash and iodine, and then a faint recap of the slightly sour fruits mixed in with caramel and cinnamonplus what sure seemed like maple syrup, but that may be reaching.

The distillery: located just south of dead centre on the tiny island of Marie Galante (itself south of Guadeloupe), Bielle is a small sugar plantation dating back to the late 1700s, named after Jean-Pierre Bielle (he also owned a coffee shop), which went through a series of owners and went belly-up in the 1930s; the property was sold to a local landowner, Paul Rameaux, who had no more success than his predecessors in reviving its fortunes. 1975 marked a revival of Bielle when la Société d’Exploitation de la Distillerie Bielle (SEDB) took over the assets, and nowadays a nephew of Mr. Rameaux, Dominique Thiery, runs the distillery. As recently as six years ago it was another small outfit from the French West Indies about whom only the local islanders, rum deep divers and the French seemed to know very much … but my experience with their output (and not just Capovilla’s) over the years suggests they really know what they’re doing.

Still, back to the rhum: I’m not entirely sure how old it is: there’s no mention on the label or the box and other 2003 vintages are a rough guide at best; and no online resources I’ve found make any age statement. My guesstimate is about 6-8 years, (if it was double digits it would likely be much more expensive). It’s a cane-juice derived agricole, column still produced, and a really good all round rhum for any purpose. I particularly enjoyed its departure from the norms usually exhibited by cane juice rhumsnot much herbals or clean green grass here, just real complexity, solid assembly and a construction that allows each note its individuality. These days I think it’s more likely to be found at auction or in a private sale than on a store shelf, but however it crosses your path, if you find a bottle at a decent price, you wouldn’t be losing out.

(#868)(86/100)


Other notes

  • On FB in 2018, there was a comment that the “2003 has been spotted with ~10g/L sugar in it…” deriving from Cyril’s work over at DuRhum. It’s not this one, but then, this 55% version was not tested as far as I am aware.
  • I was provided this unlabelled and unidentified sample by my cheerfully sneaky rum chum from the Philippines, John Gohe was testing me, I think, since he mixed it all up with a bunch of other unmarked samples of wildly varying quality). So those tasting noters are unedited and completely blind.
Aug 052021
 

Most independents who release rhums from Savanna, that distillery on Réunion which until five years ago was practically in rum’s ultima Thule, stick with their agricolesthe cane juice rhums, for which the distillery (and indeed the island) is best known. Once in a while a more adventurous indie will go and check out what they can do with their molasses based rums (like Rum Nation did with that badass 2011 7YO Traditionelle in 2018). Those occasional oddballs do succeed, but it’s the cane juice rhums that turn heads, because Savanna boosts and amplifies and juices them up to “12” by running them through the high ester still those boys use with such aplomb. And at the other end, some really good hooch gets wrung out.

Aside from Savanna’s own stable of rhumstheir expressions have bred like concupiscent lapinesthe indies and their audiences are having a field day with them. Rum Nation, as far back as 2016 and way ahead of the curve, had this one on the grid, and it was a good complement to their Caribbean expressionslaid down to rest in 2009, aged seven years and released to the festival circuit in 2016 and 2017. Surprisingly, almost nobody has reviewed the thing, which may simply be because of the lion’s share of the attention directed at Rum Nation was on other serious hooch on display that year: the Rares, the presentation-level Caroni 21 YO and that amazing 30 YO blended Jamaican, as well as the brawny 60.5% Traditionnelle, a year later.

So on the face of it, it seems to be another one of those really neat Rum Nation products that Fabio Rossi, the former owner, used to wryly refer to and toss off as “entry level”. 45% ABV, agricole, medium-youngish, nothing to write home about, Mommy would probably not be interested. And yet, and yet…it’s really quite a nifty piece of work.

Take, for instance, that lovely little nose it has. It is sweet, light, aromatic, with occasional whiffs of bubble gum and strawberries. There’s a touch of sweet rosewater and sugar cane juice, light caramel, nougat, almonds and marzipan. And as it opens up over the minutes (I kept this on the go for the best part of half an hour), it happily provides even more: citrus peel, pears, mangoes and green grapes. The estery touch of Savanna is there, never outsized or excessive, out to seduce not to bludgeon, and in that sense the strength is exactly right for its purpose.

The taste is where many rums show their chops and sink or swim: because not everyone really bothers to spend an inordinate amount of time nosing what is, in any event, a social drink. Happily, I can report that all is good here also: initial tastes of cereal, malty cream, seeming to be a dampened down and not as tightly crisp or tart as the nose suggests it might be. There are notes of fanta and citrus based fruit juices, hanging around with light vanilla, tamarind (this was a surprise), more marzipan, almost but fortunately never overstepping the point of vague bitterness. I must particularly mention the mint chocolate, oranges and a nice sweet creaminess at the back end, and the way it closed up shop: because that is where is many rums, satisfied they’ve given what they needed to, don’t think they need any kind of enthusiastic finale. Here we have a finish that is light, crisp, sleek, sweet and dry, nicely fruity (light cherries and pineapples slices in syrup), maintaining a delicate citrus action, adding some cereal hints, and ending the sip on a fading, demure note

This is a very impressive dram for something so relatively young and standard-proofed. It lacks the rough-hewn brutality of a full proof rum clocking in over fifty, yet it’s tasty as all get out, softly solid as a Sealy posturepedic, while paradoxically retaining a light and crisp character throughout all those fancy labial and olfactory perambulations. I think of it as an unappreciated little gem, and if still available, it’s a good buy. Sure, Savanna’s own Lontan and Grand Arome series are quite good (and the 2006 10 YO HERR remains spectacular), but you wouldn’t do yourself a disservice to try this one. It’s an approachable and affordable mid-range rhum that reeks esters while trying hard to pretend it doesn’t, all while serving up a strikingly lovely and winsome profile with sweetly understated verve and panache.

(#841)(86/100)


Other notes

  • Lots of unknown on this. The location of ageing is not precisely identified, though theAged in the Tropicson the back label strongly implies full Reunion ageing. Outturn is not mentioned, nor, surprisingly enough, is the distillery noted anywhere on the label. I was told Savanna back in the day (not Riviere du Mat or Isautier, the only other two distilleries on the island), and have an outstanding email to Fabio Rossi asking about the other details

 

Jul 262021
 

Having gone through their aged expressions, millesimes, and young blends from the Poisson-Pere Labat distillery on Marie Galante over the last few years, it is my considered opinion that when it comes to the best intersection of value for money, the surprise standout is not either the 3 year old or the 8 year old (which, since they sit smack in the middle tend to be shoo-ins for the honours of this series), or any of the more upscale millesimes (though those are quite good) but the rather unremarked and seemingly unremarkable two year old called the Doré, which I can only assume means “golden” in French. Certainly its light golden colour explains the name, though one could equally wonder why they didn’t just call it an Ambré, as most others do.

Rhums with names, that are not “premium”by which I mean “highly priced” in this contexttend to be blends which stay constant for extended periods. The Doré is considered one of the youthful “Elevés sous bois” (‘aged in wood’) series of rums from Poisson, accompanied by the “Soleil” (Sun) 59º and 55º both of which are aged for six months: they are all supposedly a rung underneath the quality ladder of the 3 YO and 8 YO, and the millesimes and premium editions above that.

But I disagree, and think it is something of an unappreciated little gem that defines Poisson and Marie Galanteas well as Bielle or Capovilla or Bellevue, the other distilleries on the island. Let me walk you through the tasting of the rhum, to explain.

The nose, to put it simply, was just plain lovely. It was crisp, creamy and citrusy, like a well made lemon meringue pie fresh out of the oven. It smelled of ripe peaches, yoghurt, ripe Thai mangoes, red grapefruit and oranges, and the acidic, tart elements were nicely balanced off by softer, more earthy tones. Even for a rhum whose youngest components were 18 months old, there was no harsh stinging notes, no roughness or jagged edges flaying the inside of one’s nose. In fact, the whole experience suggested a rhum much lighter than the 50% it was actually bottled at.

The taste was reminiscent of that dry, crisp Riesling I remarked on with the 8 YO. That one was gentler and smoother as a consequence of the 42% strength. Here this was transmuted into firmness, a certain tough clarity, and made the wine feel jacked up and boosted (but in a good way). It was a veritable fruit smorgasbordapples, pears, cashews, guavas, star-apple, passion fruit, peaches all tramped across the stage at one point or another. And then there was the herbal grassiness of citrus peel, green grass after a rain on a hot day, cinnamon, a trace of coffee and bitter chocolateI mean, what on earth gives a two year old rum the right to taste this fine? Even the finish didn’t drop the ballit was long, fruity, and brought everything to a fitting conclusion of crushed walnuts and almonds, lemon zest, ripe fruits and even that pie we smelled at the inception made a small bow.

I don’t know about you, but I felt this rum to be a quiet little stunner and it remains one of those favourites of mine that stays in the memory and keeps being bought, in a way its cheaper and more expensive cousins up and down the line do not. It samples really well, has a good proof point for what it is, and while it is understood that it’s is made to be a mixing drink, I feel it transcends such workmanlike blue-collar origins and somehow excels at being a downright tasty sipping drink also. And it’s nicely affordable as well being in the less-than-premium segment of Poisson-Labat’s range

What it doesn’t have, is widespread acknowledgement, or awareness by the larger rum-drinking public. It’s crowded out by more popular and better known distilleries like Bielle, Damoiseau, Saint James, Neisson, Bally, and is perhaps perceived to be on the level of the smaller and equally little-known outfits like Bologne, Severin or Montebello.

In a recent interview on the subject of Key Rums, I remarked that that when it comes to a large country with lots of distilleries, how does one pick just one? Admittedly, Marie Galante has only four (a far cry from the 500 or so in Haiti or the thousands in Brazil), but when it is lumped together with those of Guadeloupe, the problem remainswhich one to chose? The smallness of some of these distilleries makes their rhums fail the criterion of being known, talked about and coming up in the literature. It’s particularly problematic considering that for too much of the rum drinking world, agricoles barely register at all, let alone get seriously discussed. I submit that this is a mistake and it’s long past time that the blinkers came off. We should recognize that cane juice rhums, whatever their sourcesand perhaps especially those from the tiny distilleriesare deserving of greater acknowledgement and respect than they get from outside Europe or the cognoscenti.

And that being the case, I pick another one here, from the small island of Marie Galante; and have to state flat out that even though you may not aware of it, for the intersection of taste, availability, longevity, age and all round taste, the Dore really is rather remarkable precisely because it doesn’t seem to be anything of the kind. The Soleil 59º and 55º show their youth in their rough edges and wildly untamed exuberance, and so to some extent do the unaged blancs, though they are really fine in their own bailiwick. The older mid-range 3 YO and 8 YO expressions are too weak to be serious contenders as they fall flat or fly away if one doesn’t pay close attention, and the high-end millesimes are too pricey. The Dore somehow, against all odds, even young as it is, finds its niche with effortless ease, shows its quality and retains its place in the mind…and is, I believe, completely worthy of inclusion in this series as a result.

(#839)(85/100)


Other Notes

  • For those who want more detailed background information, the company biography of Velier and the brief history of Pere Labat are both in the “Makers” section of this website.
Jul 222021
 

 

Poisson-Père Labat, who worked for the most part with blancs, blends and mid range rhums, came late to the party of millesime expressionsat least, so far as I have been able to establishand you’d be hard pressed to find any identifiable years’ rhums before 1985. Even now I don’t see the distillery releasing them very often, though of late they seem to be upping their game and have two or three top end single casks on sale right now.

But that has not stopped others from working with the concept, and in 2017 Velier got their mitts on a pair of their barrels. That was the year in which, riding high on the success of the classic Demerara rums, the Trinidadian Caronis and the Habitation Velier series of pot still rums (among others), they celebrated the company’s 70th birthday. Though it should be made clear that this was the company’s birthday, not the 70th year of Luca Gargano’s association with that once-unknown little distributor, since he only bought it in the early 1970s.

In his book Nomade Tra I Barili Lucawith surprising brevitydescribes his search for special barrels from around the world which exemplified his long association with the spirit, sought out and purchased for the “Anniversary Collection”; but concentrates his attention on the “Warren Khong” subset, those rums whose label designs were done by the Singapore painter. There were, however, other rhums in the series, like the Antigua Distillers’ 2012, or the two Neissons, or the Karukera 2008. And this one.

The rhum he selected from Poisson-Pere Labat has all the Velier hallmarks: neat minimalist label with an old map of Marie Galante, slapped onto that distinctive black bottle, with the unique font they have used since the Demeraras. Cane juice derived, 57.5% ABV, coming off a column still in 2010 and aged seven years in oak.

It’s a peculiar rhum on its own, this one, nothing like all the others that the distillery makes for its own brands. And that’s because it actually tastes more like a molasses-based rum of some age, than a true agricole. The initial nose says it all: cream, chocolate, coffee grounds and molasses, mixed with a whiff of damp brown sugar. It is only after this dissipates that we get citrus, fruits, grapes, raisins, prunes, and some of that herbal and grassy whiff which characterizes the true cane juice product. That said I must confess that I really like the balance among all these seemingly discordant elements.

The comedown is with how it tastes, because compared to the bright and vivacious effervescence of the Pere Labat 3 and 8 year old and the younger blends, the Velier 7 YO comes off as rather average. It’s warm and firm, leading in with citrus zest, a trace of molasses, aromatic tobacco, licorice and dark fruits (when was the last time you read that in a cane juice rhum review?), together with the light creaminess of vanilla ice cream. There’s actually less herbal, “green” notes than on the nose, and even the finish has a brief and rather careless “good ‘nuff” vibe to itmedium long, with hints of green tea, lemon zest, some tartness of a lemon meringue pie sprinkled with brown sugar and then poof, it’s over.

Ultimately, I find it disappointing. Partly that’s because it’s impossible not to walk into any Velier experience without some level of expectationswhich is why I’m glad I hid this sample among five others and tried the lot blind; I mean, I mixed up and went through the entire set twiceand Labat’s own rums, cheaper or younger, subtly equated or beat it, and one is just left asking with some bemused bafflement how on earth did that happen?

But it’s more than just preconceived notions and thwarted expectations, and also the way it presents, samples, tastes. I think they key might be that while the rhum does display an intriguing mix of muskiness and clarity, both at once, it’s not particularly complex or memorable – – and that’s a surprise for a rhum that starts so well, so intriguingly. And consider this also: can you recall it with excitement or fondness? Does it make any of your best ten lists? The rhum does not stand tall in either people’s memories, or in comparison to the regular set of rums Père Labat themselves put out the door. Everyone remembers the Antigua Distillers “Catch of the Day”, or one of the two Neissons, that St. Lucia or Mount Gilboabut this one? Runt of the litter, I’m afraid. I’ll pass.

(#838)(83/100)


Other Notes