Feb 202023
 

This is a sample review I’ve been sitting on for quite a while, and after trying it was never entirely certain I wanted to write about at all: but perhaps it’s best to get it out there so people can get a feel for the thing. It’s a rhum made in Vietnam since 2017 by a three-person outfit founded by an expatriate Martinique native named Roddy Battajon and occasionally turns up in social media feeds and in French and regional magazinesbut, like other Vietnam rum brands we’ve looked at before (Mia, L’Arrangé Dosai and Sampan so far), lacks exposure and a more international presence. It’s the usual issue: too small for sufficient revenues to allow for rum festival attendance and a distribution deal, and the pandemic certainly did not help. Since 2022 they’ve entered into some partnership deals, however, so there is hope for a greater footprint in the years to comefor now the primary market for its rhums seems to remain regional, with some being for sale in France.

Mr. Battajon has been in Vietnam since around 2016, arriving with ten years of F&B experience in Europe under his belt, and after knocking around the bar circuit there for a while, felt that the high quality of local sugar cane and the mediocre local rhums (the most popular is called Chauvet, and there are bathtub moonshines called “scorpion” and “snake wine” which one drinks just to say one has) left a space for something more premium. He linked up with a Vietnamese partner who doubles up as General Manager in charge of procurement and product sourcing (bottles, labels, corks, cane juice, spares…), and an Amsterdam-based designer and communications guy. Navigating the stringent regulations, sinking his capital into a small alembic (a stainless steel pot still), bootstrapping his Caribbean heritage and tinkering the way all such micro-distillers do, he released his first cane juice rhum in early 2017 and has been quietly puttering along ever since.

The rum is made as organically as possible, sourcing pesticide-free cane from local farmers, and eschewing additives all the wayfor now a “Bio” certification remains elusive since the certifying mechanism has not yet been instituted in Vietnam. However they recycle the bagasse into compost, and botanical leftovers into a sort of bitters, and have plans to use solar panels for energy going forward, as well as continuing to source organic cane wherever they can find it.

This then, finally brings us to the rhum itself. So: cane juice, pot-still distilled from that little alembic (have not been able to establish the size or makeup), and bottled at a muscular 55% ABV. Mr. Battajon makes it clear in a 2017 interview, without stating it explicitly, that his vision of rhum is one of infusion and flavouring, not the “pure” one currently in vogue, though he is careful to make a distinction between what he does and a “rhum arrangé”. The company now makes several different lightly aged products but I have not seen anything to suggest that either an unaged white is available (yet) or that if it is, it is unadded-to.

In various articles, listings and comments online, mention is made of coffee beans, pineapple, mangoes, other fruits, and various herbs, barks and spices being added to the ageing barrels. I had no idea this was the case when I tried itit was a sample from Reuben Virasami, a fellow Guyanese and bartender who spent some time in Vietnam and who now resides in Torontoand he didn’t provide any info to go along with it, so I gave it the same run-through that all rhums receive. In other words, I treated it as a straightforward product.

What the Legacy did, when I tried it, was transport me back to a corner of my mind inhabited by the Cuban Guayabita del Pinar. It had that same sense of sweetly intense fruitiness about itthe nose was rich with ripe, dripping pineapples, soft and squishy mangoes, some sugar cane sap, and a few spices too subtle to make outcinnamon and maybe nutmeg, I’d hazard. 55% makes the arrival quite powerful, even overpowering, so care should be taking to avoid a nasal blowoutfortunately it’s not sharp or stabbing at all, just thick.

The palate is much more interesting because some of the sweet fruit intensity is tamped down. That said, it’s not a whole lot different from the nose: pineapples, mangoes, yoghurt, a touch of breakfast spices, anise and red bell peppers, and something akin to maple syrup drizzled over hot pancakes. There’s a delicate citrus line underlying the whole thing, something crisp yet unidentifiable, with an alcoholic kick lending emphasis, but behind that, not a whole lot to go on. The finish was disappointing, to be honest, because it was short and presented nothing particularly new.

So yes, when all is said and done, the Legacy is very much along the line of the ‘Pinar except here it’s been dialled up quite a bit. Overall, it’s too sweet for me, too cloying, and you must understand that preference of mine in case you make a purchasing decision on the basis of this reviewI don’t care for infused and spiced rums or arrangés, really, unless the addition is kept at a manageable, more subtle, level, not ladled into my face with a snow shovel. Here, in spite of the extra proof points, that just wasn’t the case: I felt drenched in mango-pineapple flavours, and that strength amplified the experience to a level I was not enthusiastic about. If I want a cocktail, I’ll make one.

It would be unfair of me to score a rum of a kind I usually do not buy and don’t care forsince I don’t knowingly purchase or sample such rums, experience is thin on the ground, and then I’d be making an assessment of quality I’m not equipped to deliver. Therefore I’ll dispense with a score, just write my thoughts and comments, and leave it for others to rate when their time comes. But I’ll make this remarkif a company labels its product as a rhum without qualification (by excluding the words “spiced” or “infused” or “arrangé”) then it’s asking for it to be judged alongside others that are deemed more real, more genuine. That leaves the door open to a lot of criticism, no matter how organic and well made the rhum is, and here, that’s not entirely to its advantage.

(#974)(Unscored)


Other notes

  • Not sure what the origin of the company title Belami is. On the other hand the word “Legacy” is likely a call back to Mr. Battajon’s grandmother, from whom he drew inspiration.
  • This Legacy edition was 55% ABV. In the various expressions, the strength varies from ~48% to ~60%
  • I’ve written an email to the company asking for clarification on a few points, so this post will be amended if I get a response.
  • Because several years’ worth of the Legacy were issued (some at 55%, some stronger, some weaker), I’m unsure as to the age. None state the year of make on the label as far as I can tell, but online stores sometimes make mention of the one they’re selling.
Mar 012022
 

Commercial publicity still

Rhum Mia is the product of a small distillery in Vietnam’s Ho Chi Minh City, run by two expatriate Frenchmen and which opened for business around 2017. I’m interested in eastern hemisphere rhums as part of my overarching fascination with all the branches of the rum tree, and while aged rums and rhums and rons not unnaturally get all the attention, the white rhums from that region are gradually beginning to gain more traction, and they exert a powerful fascination.

A few years ago I was gifted a sample by Reuben Virasami (the showrunner of Roob Dog Drinks which is well worth visiting) from this small outfit in Vietnam. I spent a fair amount of time on it and the backstory of the distillery, which I’ll add down below: but suffice to say, they continue to issue small batch cane juice rhums on their small column still, and these are then agedI use the term carefullyin clay pots called chum which are also and traditionally used to hold local rice liquors during fermentation.

Clearly if there is any residual effect of these vessels, it would result in a taste profile that presents at an angle to more familiar agricole-style rhums, whether aged or unaged. I am not fully conversant with the way in which clay vessels impact the taste of a rum, since serious experience is lacking here, but at the least I would expect many of the herbal, grassy, “green” notes to be retained. The initial 2018 expression did have those but seemed too weak for its purpose, no matter how unusual and unique it was, and to some extent that continued a year later with the 2019 release which came into my hands via John Go in the Philippines (he writes most of the rum reviews for Malt-Review).

The rum retained the makers’ tradition of being bottled at 45%, and there were many similarities with the previous year’s rhum: the smell continued to reek of glue, bookbindings, and the newly cracked pages of a glossy French fashion magazine, rubber and plastic. But there was a rather unpleasant scent of damp cigarette smokethe way it hangs in the air on a cold winter day, or smells when adhering to the latex gloves of your least favourite proctologistand this did little to enthuse. It was only after some minutes that I could discern some sugar water, cucumbers, gherkins in light vinegar and one anaemic pear, and a curious minerally smell. Overall it seemed less a rhum than a spirit with some rummy components.

On the palate, that cigarette ash note never really went away, though thankfully it remained subtle, joined by damp drywall, glue and dust for a few minutes, and then fading gently away. From that point on, the dominant flavours were watery fruitpears, watermelon, white guavas, kiwis, ripe soursop minus the “sour”, and yoghurt. Melons, papaya and some lemon-flavoured sugar water raised the profile a bit, though there was also an odd minerality sensed here and there, something along the lines of licking wet granite. The finish was all rightlight watery fruits, a touch of lemon zest, some grassy notes, and a touch of rosemary and dill.

Second to last glass on the right…..

After this experience, I hauled the Rhum Mia from the previous year out of the sample box in the basement and tried it again. The notes were pretty much on point and my memory had not failed: that one was intriguing but not really exceptional and scored on the median, and because it was an early variation, it held the promise of improvement as time passed and experience was gained. Alas, the 2019 edition is more of a disappointment. It wasn’t as if it lacked interest, was bereft of originality and even some punch: not at all, it had what it had and was a touch more distinct than its predecessor…it was just not as pleasant to drink. Somehow the herbal grassiness and tart fruit part of the profile had been dialled down while allowing less interesting notes to make up the difference. That, I’m afraid, was not to the rhum’s benefitor to mine.

(#888)(73/100) ⭐⭐½


Other notes

  • Thanks, of course, to John, who keeps sourcing interesting an offbeat rums for me to try and which he steadfastly refuses to label until after I’ve tried them.
  • We’ll take a look and see if the 55% bumped-up edition holds more promise in a week or two

Background Details

Saigon Liquoriststhe name of the small company behind the Mia brandis the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac helped establish things, cince they already had some background in the industry.

Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a charity gala. In their current system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City. The sugarcane is peeled (and that peel is discarded), and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery.

There fermentation is begun and lasts about five days, before being run through the small column stillsomewhat more heads than usual are cut, which reduces the flavour (but also the hangover, apparently), and what comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels (chums, used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.


 

Oct 122020
 

Every now and then you come across a rum in its nascent stages which you just itch to write abouteven if it’s not (yet) for sale. The Mim from Ghana was one such, an aged St. Aubin was another, and last year, Reuben Virasami (currently tending bar in Toronto) passed on a new Vietnamese rhum that I felt really deserved rather more attention than it got (even from those who made it).

In brief, two expat Frenchmen, Jérémy Marcillaud and Nicolas Plesse, seeing all that lovely cane growing in Vietnam, were looking around for something to do with it and decidedwithout a lick of experience or any concept of the difficultiesto start a small distillery and make some juice. Perhaps they were inspired by the new Asians like Mia, Vientiane, Laodi, Issan, Chalong Bay or Sampanwho can tell? — and got their little outfit L’Arrangé off the ground; designed and had an inox stainless steel pot still built locally (they call it “The Beast”); contracted local farmers to supply cane, and proceeded through trial and error and many attempts over 6-8 months, to finally get some cane-juice agricole-style rhum that was actually worth bottling, and drinking (in December 2016).

Their aim was always to make a white rhum but they found rather more immediate success using the spirit for fruit infusions and arrangés (hence the name), and, as Jeremy told me when I contacted him, to export a good white requires a rather more scaled-up enterprise (and better economies of scale) than they were capable of doing at that time. As such, they sold their spiced rhums and arrangés to local bars and tried to raise visibility via the Saigon Rum Club and the city’s rum festivalbut for my money, it’s that base white rhum they made that captures my interest and hopefully one day can be a commercially successful endeavour for these guys.

L’Arrange Company Logo

So, no fancy label or bottle pic to go with the article this timeas I said, it’s not for sale. That said, these are the basics: it’s a cane juice rhum, pot still, rested for four months (sorry, ye detail-mongers, I forgot to ask about the yeast, though it seems to be a combination of locally available and wild yeast), squeezed off the still at 70% ABV then diluted to 55%. After that it goes into whatever products they’re playing with that day. Me, I tried my sample neat.

The smell is definitely suggestive of pale pot still rumstink: salt, wax, glue, olives and a trace of peeling rubber on a hot day on the highway. It turns sweet later, though it remains rough and sharp, and provides aromas of watermelons, papayas, ripe mangoes, and just a touch of passion fruit. While it’s not quite as civilized to sniff as some of the other Asian whites mentioned above, it isn’t far behind them either.

The same thing goes for the palate. It’s rough and jagged on the tongue, but has a delicious and oily thick sweet tang to it: papaya, pineapple, mangoes, sugar water, strawberries, more watermelons. There is a sort of crisp snap to it, combining sugar, flowers,citrus peel, brineeven some very faint hints of vegetable soup. Finish was short, intense, sharp and redolent of flowers, citrusd, sugar water and thyme.

Overall, this rhum is not one you would, on balance, rate as highly as others with more market presence. You would likely try it blind, shrug and remark as you walked away “Mehit’s just another white rhum. I’ve had better” And that makes sense, for its shortcomings haven’t all been ironed out yetit’s rough and sharp, the balance is a bit off (tilts rather more to the sour and salt than co-existing harmoniously with the sweet and umami). But I feel that might simply be inexperience at making a pure single white rhum and their being okay with producing one made for adding fruit and spices to, not to drink by itself.

Myself I don’t drink spiced rums or arrangés. I don’t have to, with all the other juice out there. Under normal circumstances, I’d just walk away from this one. But that whiteit was pungently original, yes, rough and unpolished, sureit lacks some of the polish and sure confidence that marked, say, Mhoba (after their years of tinkering), and yet it stayed with me. Underneath was a real potential for something even better, and that’s why I am drawing attention to this little company that few outside Asia have ever heard of. Jérémy and Nicolas might one day be successful enough to market a white, maybe even export a bit around Asia, attend a rumfest to show it off. I can hope, I guess. And all I’m saying is that if you ever see them demonstrating their work, and one of their bottles is an unaged 55% white, you could do a whole lot worse than giving it a try, because I honestly believe it’ll be one of the most interesting things in the neighborhood that day.

(#769)(79/100)


Other notes

  • I drew on the very interesting 2018 Saigoneer interview (timestamp 00:25:14) for some of the supplementary details, and the company kindly filled in the remainder.
  • It may be just my imagination, but the company logo reminds me of the jungle scenes of the French artist Henri Rousseau. I quite like it.
Nov 282019
 

It must be something about the Frenchthey’re opening micro distilleries all over the place (Chalong Bay, Sampan, Whisper, Issan and Toucan are examples) and almost all of them are channelling the agricole ethos of the French West Indies, working with pure cane juice and bringing some seriously interesting unaged blancs to the attention of the world. Any time I get bored with the regular parade of rums from the lands of the pantheon, all I have to do is reach for one of them to get jazzed up about rum, all over again. í

The latest of these little companies is from Vietnam, which is rife with sugar cane juice (“Nuoc Mia”) as well as locally made bottom-house rice- or molasses-originating artisanal spirits calledrượu” (ruou); these operate in the shadows of any Government regulation, registration or oversightmany are simple moonshineries. But Saigon Liquorists is not one of these, being the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac didn’t hurt witheralready they had a background in the industry.

Photo (c) Saigon Liquorists, from FB

Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a local charity gala. In their current production system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City, via a supplier who collects it from farmers in the area and does the initial processing. The sugarcane is peeled, and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery. There fermentation is begun and lasts about five days, before being run through the stillwhat comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels called chums (used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.

The strength might prove key to broader acceptance in foreign markets where 50-55% ABV is more common for juice-based unaged rhums (Toucan had a similar issue with the No.4, as you may recall). When I nosed this 45% rhum, its initial smells took me abackthere was a deep grassy kind of aroma, mixed in with a whole lot of glue, book bindings, wax, old papers, varnish and furniture polish, that kind of thing. It reminded me of my high school studies done in GT’s National Library, complete with the mustiness and dry dust of an old chesterfield gone to mothballs, under which are stacked long unopened suitcases from Edwardian times. And after all that, there came the real rum stuffgrass, dill, sweet gherkins, sugar water, white guavas and watermelon, plus a nice clear citrus hint. Quite a combo.

The rhum distanced itself from the luggage, furniture and old tomes when I tasted it. The attack was crisp and clean on the tongue, sharp and spicy, an unambiguous blade of pure herbal and grassy flavourssweet sugar cane sap, dill, crushed lime leaves, brine, olives, with just a touch of fingernail polish and turpentine at the back end, as fleeting as a roué’s sly wink. After about half an hourlonger than most will ever have this thing gestating in their glassesfaint musty dry earth smells returned, but were mixed in with sugar water, cucumbers and pimentos, cumin, and lemongrass, so that was all good. The finish was weak and somewhat quick, quite aromatic and dry, with nice hints of flowers, lemongrass, and tart fruits.

Ultimately, it’s a reasonably tasty tropical drink that would do fine in (and may even have been expressly designed for) a ti-punch, but as a rhum to have on its own, it needs some torqueing up, since the flavours are there, but too difficult to tease out and come to grips with. Based on the experience I’ve had with other micro-distilleries’ blancs (all of which are stronger), the Mia is damned intriguing though. It’s different and unusual, and in my correspondence with him, Clement suggested that this difference comes from the fact that the sugar cane peel is discarded before pressing which makes for a more grassy taste, and he takes more ‘heads’ away than most, which reduces flavour somewhatbut also the hangover, which, he remarked, is a selling point in Vietnam.

These days I don’t drink enough to get seriously wasted any more (it interferes with my ability to taste more rums), but if this easy-on-the-head agricole-style rhum really does combine both taste and a hangover-free morning after, and if the current fascination with grass-to-glass rums continues in the exclusive bars of the worldwell, I’m not sure how you could stop the sales from exploding. Next time I’m in the Real World, I’ll keep an eye out for it myself.

(#680)(76/100)


Other Notes

  • All bottles, labels and corks are sourced in Vietnam and efforts are underway to begin exporting to Asia and Europe.
  • Production was around 9000 bottles a year back in 2018, so it might have increased since then.
  • This batch was from 2018
  • Plans are in play to distill both gins and vodkas in the future.
  • Hat tip to Reuben Virasami, who spotted me the sample and alerted me to the company. Also to Tom Walton, who explained what “chums” were. And many thanks to Clément Daigre of SL, who patiently ran me through the history of the company, and its production methods.
May 262019
 

The Sampan Vietnamese Rhum is made by the Distillerie d’Indochine: and Antoine Pourcuitte, a long haired Frenchman who seems to be channelling Fabio and who lives in Vietnam, is the man who bootstrapped his desire to make good rums into a business that combines a small hotel and bar close to the beach with a distillery he pretty much built himself (officially it opened for business in late 2018). This newly constructed establishment, which produces one of those excellent white rhums which must be causing the French islands conniption fits, is his brainchildand it can take its place proudly in the league of small and new fast moving ops who are taking a pure rhum approach to distillation in Asia.

Vietnam’s common tipple of choice is rượu (ruou), a local artisanal spirit somewhat akin to arrack of Indonesia, made from fermented rice or molasses or cane juice and run through backroad, backwoods or back-alley alembics and home-made stills that puff and fart and produce some low grade (but very palatable) moonshine. Like in other rural regions of the world which have a long history of indigenous small-scale spirits manufactureAfrica, Haiti and Mexico come to mindthese are largely individual enterprises not regulated or even acknowledged by any authority.

Mr. Poircuitte, who came to rum via wine and not whisky (something like Florent of the Compagnie) put a bit more professionalism into his company, and production cycle is not too different from the Caribbean islands, all in all. The cane is all organic, pesticide free, grown in the area around Hội An, in the Qu lang Nam province, harvested by hand and then transported within 24 hours to the distillery, which is 40km away from the fields, for crushing. The resultant juice is fermented for 3 to 4 days, resulting in an initial wash of about 11% ABV, which is then run through their 11-plate single-column copper still that torques things up to around 70% ABV. Three varieties of this rhum are produced, at various strengths: 45% standard, 54% overproof and the 65% full proof.

What’s interesting here is that Sampan does not bottle it straight off the still, but lets it rest for something under one year in inert inox tanks, and this gives the resultant rumwhich is not filtered except for sedimentsa taste of serious fresh-off-the-still juice.

Consider first the nose of this blanc, which is stuffed into the bottle at a beefy 54% ABV. It’s musty, redolent of freshly turned sod and grass. I could say it smells dirty and not mean it in a bad way, and that is not all: it also smells briny, olive-y, balanced off with clear, fresh, 7-Up and lemon juice and sugar cane sap, plus a smorgasbord of light fruits like pears, ripe apples, and white guavas, a little vanilla and cookies. The strength doesn’t hurt it at all, it’s strong and firm without every being too sharp to enjoy as it is.

Thankfully, it doesn’t sink on the taste, but follows smoothly on from what had been discerned on the nose. Here, we didn’t just have a few olives, but what seemed like a whole grove of them. Again it tasted dirty, loamy, and also pungent, with initially clear notes of sweet sugar cane juice and sweet yellow corn, to which are added some lemon sherbet, vanilla and aromatic light fruits (pears, watermelon, strawberries) plus herbsdill and basil. Soft and lightly sweet, and there’s a background hint of anise as well, or licorice, really nice. Throughout the tasting it stays firm and assertive on the tongue, with a near silky mouthfeel leading to an exit that is pleasantly long lasting and with closing notes of fruits, vanilla, coconut water, and breakfast spices.

This is a really nice white rhumit married the freshness of an agricole with the slight complexity of an entry level vieux and the balance between the various elements was very nicely handled. That pungent opening clearly makes the case that even with the resting period, it was an unaged rhum, something like the Sajous, the Paranubes, A1710, Toucan, Barbosa Grogue, HSE Parcellaire or others of that kindI liked it a lot, and if it didn’t win any medals, I firmly believe it should at least win a few wallets.

Many of the older Asian rhums which have sold gangbusters in their countries of origin for decades, catered to indigenous tastes, and cared little for western styles of rum. They were (and are) sometimes made in different ways, using different materials in the process, are sometimes spiced up and almost always light column-still blends issued at standard strength. We are seeing a gradual change here, as a wave of small distilleries are setting up shop in Asia and producing small quantities of some really interesting juice. This one from Vietnam is now on my radar, and I look forward to seeing not only what they come up with in the future, but what that Overproof 65% of theirs tastes likeand if it blows my hair back and my socks off, well, then I’ll consider it money well spentas I did with this one.

(#627)(84/100)


Other Notes

  • The company is named after the slow moving boats similar to Chinese junks, which ply the Mekhong River and the coastal areas around South East Asia.
  • My intial review noted that it was aged for 8 months in ex-French-oak casks, based on my conversation and scribbled notes at the Paris rhumfest (not with Mr. Poircuitte but with his pretty assistant, in the maelstrom of the first day’s crowds) – I was later contacted directly to be advised this was a miscommunication, that the rum rested for 8 months in steel tanks, and so I have amended the post for the correction.
Jan 112017
 

A white rhum from Laos, which comes out punching at 56%

#334

The rums we see and drink share a certain geographic commonality. On the shelves are rums from the various Caribbean islands, those old British, Spanish and French (and Dutch, and yes, Danish) colonial possessions. Next to them are South and Central Americans tipples which are the inheritors of the Spanish traditions brought over centuries agono shortage of their products either. Then there are those from micro-ops from Canada and the USA, few of which make any sort of big splash but which gain an audience from the communications infrastructure of those developed nations. And of course there are independent bottlers in Europe who take 90% or more of their stock from the Caribbean and further south. We hear about these all the time. But it’s possible that the future undiscovered variations of the rum world lie not west of Greenwich, or close bybut east.

Bar the odd exception like the Fijians, Old Monk, Bundaberg and Nine Leaves (or CDI’s Indonesians), how often do we hear about other rums from Australia, from India, from Africa, from the Far East? I’m not saying they make ninety-point masterpieces of rum which would make a pilgrimmage necessary, but if we consider ourselves Evangelists of the Cane, perhaps some attention should be paid to the outliers as much as the more familiar and popular mastodons of our world.

The problem lies in getting one’s paws on any. The rum makers of the east (or south) usually lack good distribution networks or agents to bring their products to the western markets, which is why Cabo Verde off Senegal makes grogues like the clairins but nobody ever heard of them, or why Ogasawara and Ryomi are relatively unknown outside Japan. In other situations, the domestic market is large enough to swallow all the output, so again, unless you’re there it’s not likely you’ll hear much about, for example, Ord River, Substation No. 41 or Beenleigh’s 5 year old, all of which are made in Oz. Old Monk and Amrut are ginormous sellers in India but not always that easy to find one in your local hoochery, and then there are the Asian nations which make ersatz rum their own way, like Tanduay, Chalong Bay, Mekhongor this Laotian one, which we’ll poke our snoots into today.

Information on the rhum is as maddeningly hard to find as the product itself. What little I’ve been able to cobble together from mon ami L’homme à la Pousette (the source of the sample, big thanks to the man) and some diligent googling, is that it derives from Vientiane, Laos, and is an organically made agricole bottled at a hefty 56%. The company that makes itLao-Agro Organic and Distillery Inchas a brand called Laodi which is primarily liqueurs, and they also produce a lower proofed white variation of this rhum, and a slightly aged one. I gather that it is mostly for local consumption, not export (which may be why few of us ever heard of it before). But in terms of the production methods, source of cane, filtration etc, there’s not much to go on, sorry. We have to take it on its merits alone.

All that aside, this was quite some rhumit reminded me of the clairins, the Rum Nation Pot Still Jamaican, the DDL High Wine (sadly discontinued), oomphed-up French Island unaged blancs, or, for that matter, even some of those new whites Velier put out last year. The elements of a raw pot still style 1 was right there up front when one sniffed itsalty, vinegary notes, crisp cool cucumbers, rubber and acetone and nail polish and freshly varnished furniture. Yeah, it was sharp, and quite stabbing, and there was an odd developing odour of commingled fish sauce, citrus juice, and coconut water nosing around the back endfortunately, that was controlled and not excessive, and the whole aroma was underlain by that herbal swank and sugar water that so characterizes agricoles. In that sense it was both similar to and different from, “regular” agricoles with which most of us are more familiar.

Palate wise, the agricole origin was much more evident. Tons of sweet sugar water and juicy pears, white guavas, grass, lemon juice and alsosomewhat to its detriment, because these did not enhance the balance or integrate properlysome wax, brine and red olives. To the end, it remained harsh and sharp, quite raw, nowhere near as cultured as, say, the Nine Leaves Clear or even the Appleton (Wray) overproof, which was stronger. Still, say what you willit was unique, with an enormously long, hot finish, redolent of wax paper and olive oil, more brine, more herbals and grass, and yes, more swank.

On balance this is a cocktail maker’s dream, I think, and would make a mix that would blow your hair off, but as a sipper it fails, which is no real surprisemuch as I like agricoles, white rums and unaged rhums for their sheer machismo and balls-to-the-wall aggro, this one isn’t up in my wheelhouse. That’s because the way the flavours intermingle isn’t quite right, and the sandpaper rawness of the experience is off-putting. However, I have to concede that I’m somewhat partial to rhums that swing wildly for the boundary, go for a six instead of a safe one, and miss with grandeur, rather than never bothering to come up to the batting crease at all. Is this Laotian rhum a success? No, not really (or not yet) – but it’s never somnolent, never moribundnever boring. It runs smack into the wall at full speed, and fails with authority, know what I mean? And that, to me, is something that matters.

(75/100)


Other Notes

  • Two years after this review was posted, Lao-Agro displayed the Laodi series of rums in Paris, and those were damned fine. The review of the white has details on the production process not available at the time I wrote this one.