J. Bally Rhum Agricole Blanc (55°) – Review

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Jul 292024
 

As some of my previous reviews of white rums from North America have shown, I am not that enthusiastic about much of what passes for their idea of a white. Too often the juice for which we are asked to part with our money is a cheap multicolumn ethanol substitute trying to copy Bacardi’s famed profile – light, inoffensive, anonymous, meant only to disappear into a cocktail while erasing its own presence like a Cheshire Cat.

That said, there has always been indigenous white lightning made on village stills and small entrepreneurs all over the world, as well as the famed French island unaged agricoles. Because of the AOC designation there are rather more rules in play on these islands now, as opposed to the free-wheeling “anything goes” nature of, say, clairins. But I argue that since the quality of agricole rhums remains so high (at whatever age), this is not necessarily a bad thing.

What is unusual about J. Bally’s white rhum here, is the somewhat high strength of 55° – most agricoles tend to be around five degrees of proof lower (with some exceptions — like the Neisson L’Espirit 70° Blanc, or the A1710 Blanc at 66° or white rums from other islands). And of course there are always 40% ABV variations for the tamer export market.

The specs: it is very similar to the 50° Blanc which I’ve already looked at in Review #584. Like all Bally rums, it’s cane juice origin, AOC certified, just over half pure alcohol (55% ABV), and unaged (rested for a few months in stainless steel tanks before bottling). More cannot be said at this juncture, but that’s enough for government work.

The exact rationale for issuing this rhum at all given how close in strength it is to its lower proofed cousin, is unclear – but it’s good, very good. The nose starts right out the gate with an intense salty and sweet grassy note, crisp green apples, a very light citrus line, with a pleasant herbaceous, even floral scent backgrounding the lot.

The palate is, I think, excellent, and the extra proof point gives it a sort of rough muscularity which works well. The sweet aromatic herbs return to do their thing and position it as a true agricole; there are figs, lychees, persimmons, dates and licorice in the foreground, while olives, sugar cane sap, peaches, damp aromatic wine-soaked tobacco and a sly hint of herbs like dill and cardamom bring up the rear. You can sense some pears in syrup and white guavas as well and it concludes with a firm and long lasting finish that it fruity, grassy, clear and crisp and brings a nice conclusion to the whole business

White rhums when made right are excellent to have on their own and are the closest thing to true terroire you can find – which is why it irritates me when garden-variety filtered plonk is positioned as some kind of elixir of the gods in advertising materials. People who swear by lightly aged, filtered whites have good reasons for liking and endorsing them: but such rums do not have a tenth of the character possessed by a single well-made agricole … such as this one.

What’s interesting about this edition of the Bally blanc series of rhums, is that the tasting notes are so similar to the others, like the 40° and 50° – it’s almost like they took the strong stuff off the still and just progressively diluted it (although I stress that there’s no evidence fort this at all, it’s just my supposition…and they may indeed be made with slight variations for each). But even with that similarity, there is enough intriguing originality here, enough of a snap-crash-bang, to set the stronger version above its cousins. If I had a choice, this is the one I’d buy.

(#1083)(87/100) ⭐⭐⭐⭐

Other Notes

Historical Background (adapted from Review #552)

Bally was named after Jacques Bally, a graduate of a top engineering school in Paris, the Ecole Centrale des Arts et Manufactures (ECP, founded in 1829) – he snapped up the Lajus Plantation on Martinique in 1917, a mere fifteen years after Mount Pelee erupted, when memories of that disaster were still fresh and land prices were cheap (Lajus, founded in 1670, was already in foreclosure, having gone bankrupt after the 1902 disaster). By 1920 he had installed new steam engine, fixed up the salvageable equipment he could and (legend has it) pretty much built his own column still from scratch.

In that same year the nearby Habitation Dariste owned by the the Gronier family went bankrupt and Bally bought it in 1923 and moved the distillery equipment to Lajus to augment his own machinery. In 1930, by which time he was already laying away rum stocks to age, he also had a hand in designing the signature pyramidical and square bottles which became so associated with Bally in later years. The rhums Bally made were very popular, sold well, and the company remained in business until the 1980s when Remy Cointreau acquired it, at which point production was shut down at Lajus and moved to Domaine du Simon where (as far as I know), it’s still being made, with cane from Lajus. Note that in 2003 La Martiniquaise bought out Saint James and Bally (to add to their rum portfolio which already contained the brands of Depaz, Dillon, Negrita and Old Nick) which is why the Remy Cointreau’s webpage makes no mention of either one now and why, in Modern Caribbean Rum, Matt Pietrek locates Bally as a brand in the section under St. James.

HSE ‘La Belle Heure Titouan Lamazou’ 2021 Rhum Agricole Blanc – Review

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Jul 192023
 

HSE – or Habitation Saint Etienne – is a small distillery on Martinique whose products I dally with on and off like a lovelorn swain who can’t make up his mind. They have all the usual products attendant upon Martinique’s distilling scene: unaged blancs, aged agricoles of various years with a finish or special barrrel ageing thrown in here or there, the occasional millesime, indie bottlers’ outputs and even a parcellaire or two for those who like to take apart miniscule deviations in a single distillery’s profile. All of the rhums from the distillery which I’ve tried have been very good, at any age and any strength, so it’s a wonder we don’t seek them out more assiduously.

They are the real deal, and produce a full suite of AOC rhums, yet I sometimes get the impression that they lag somewhat in people’s awareness or estimation behind other French island outfits such as, oh, J.M., Saint James, Damoiseau, Labatt or Clement (disregard this comment if you are already and always have been an HSE fan). Not that this matters much because like with any quality product, those who know, know. And clearly they know why.

The stats, then: the rhum is blend of unaged whites made on Martinique from cane juice on a column still, distinguished by being reduced after distillation down to 50° over a period of (get this!) six months. It is named after Titouan Lamazou, a French navigator, sailor, artist and writer who was famous for his sailing exploits (he won the arduous round the world Vendée Globe race in 1990 and gained the title of world racing champion in 1991). Also an accomplished artist, in 2015 he staged an exhibition of his portraits of women created over a number of years for his “Women of the World” project in collaboration with Habitation Saint Etienne, and since the first references to the rhum come right around this time, it’s reasonable to suppose the first edition came out in that year, or in 2016. It continues to be made as a limited release, which makes it a millesime rhum (this one is from 2021), and the label design is supposedly his own.

All that is fine, yet we’ve been burned by sweet smiles and pretty dresses before: sometimes the adornment is the best thing about it. I come before you to say, fear not, for this rhum is great. When nosing it at the Berlin Rumfests’s pre-festival group tasting (I had sneaked in and was invited to hang out with the cool kids) it started with an elegance I was not expecting, with a sweetly rounded aroma combining perfumed flowers and salt with lovely deep notes of sugar cane syrup. Keeping it on the go for an hour, it developed more muscular smells of dark red olives, hot olive oil just at the smoke point, sugar water, cucumbers, sprite and watermelons, all overlain by that light and almost delicate floral, even herbal aroma that made me think of sun-dappled flower-strewn clearings in green forests, steaming after a warm rain.

The depth and intensity of the palate was really quite superlative as well, and demonstrated no fall off from the way it smelled. It presented with a smooth texture, tasting of solvent, bubble gum and and melded the crisp tart sweetness of unsweetened yoghurt with lemon meringue pie, green grapes and apples. There is a clean snap of citrus and coffee grounds, a touch of sweet soya and a nice sort of understated sourness to it all, leading to a long and languorous finish redolent of lemon peel, pastries, laban and a very sweet and mild balsamic vinegar.

All this from a white unaged rum. It’s really quite amazing and a standout at every level, even while you’d strain to find a single point of excellence about it. It raises the bar all at once so the singularity I search for is tough to describe, except to say – it’s really good and can function well as a sipper, while not losing its ability to turbocharge a mix in fine style.

That a rhum with such a top notch profile doesn’t ring more bells or launch small cults, that it sells at an insanely low price of around or less than €40 is, on the face of it, incredibly fortunate for us rum proles, because for once we can actually get us a good one and not sell a kidney to do so. Sure it’s a branded product commemorating a sports figure, sure it’s a blend whose stats seem to make it just another blanc, and sure it’s unaged and taken at agricole’s standard strength – nothing besides the beautiful label design really marks it out. But I maintain that through some subtle alchemy known only to the makers, HSE created a quietly, sweetly, unprepossessing little masterpiece that lit up my eyes and brought a grin to my face from the moment I nosed it. It was the first really top rum I sampled at the beginning of my 2023 rum festival experience – and was still one of the best at the end.

(#1011)(91/100) ⭐⭐⭐⭐½

Other Notes

  • The bottle notes it is a limited edition without elaboration, so for now I can’t tell you how many bottles are out there. Apparently there’s a 40% version out there as well.
  • Brief distillery background: Habitation Saint-Étienne is located almost dead centre in the middle of Martinique. Although in existence since the early 1800s, its modern history properly began when it was purchased in 1882 by Amédée Aubéry, who combined the sugar factory with a small distillery, and set up a rail line to transport cane more efficiently (even though oxen and people that pulled the railcars, not locomotives). In 1909, the property came into the possession of the Simonnet family who kept it until its decline at the end of the 1980s. The estate was then taken over in 1994 by Yves and José Hayot — owners, it will be recalled, of the Simon distillery, as well as Clement — who relaunched the Saint-Étienne brand using the original stills from HSE but relocating them to Simon (ageing remained at the Habitation), adding snazzy marketing and expanding markets.
  • Of course I’m not the first to mention the rhum. My good friend Laurent Cuvier (he of the now-retired poussette) mentioned it enthusiastically way back in 2019 on a distillery visit when he got a try way before it was released, and again in his 2023 Paris Rhumfest roundup. Serge, ever ahead of the curve, tried an earlier edition back in 2016 – it may even have been the first – and liked it to the tune of 86 points which for him, back then, was well nigh unheard of.

Pitterson “Dry Rum” Rhum Blanc – Review

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Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either. That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as well – a couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor too – but the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner1. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclear – for one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mystery – as noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Mauny – so we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it.

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougat – in other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt.

The way it goes down is nice as well – nothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic notes – what one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½

Other notes

  • The rum does not claim to be an agricole – it implies such by the use of the “rhum blanc” on the label. Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there. The lack of production and geographical information is unfortunate.

Historical notes – Marie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand.

Saint James “Fleur de Canne” Rhum Blanc Agricole – Review

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Dec 052022
 

By now Saint James needs little introduction. It is one of the premiere rum makers on Martinique, has a long and proud history, and isn’t particularly nervous about straying off the reservation from time to time. They have made rhums in their illustrious history that are among the best, the most original or the most storied (not always at the same time, of course) – such as the legendary 1885, the pot still blanc, and most recently, the stunning Magnum series entry of the 2006 15 Year Old with which I was so enthralled.

However, in between all these top end superstars, we must not allow ourselves to forget the standard line of rhums they make: ambre, gold, blanc, and what have you. The Fleur de Canne (“Flower of the Cane”) is not exactly a beginner’s rum, or a standard – but it’s very good indeed and carries the rep of the distillery in new (but not crazy) directions. The logic probably goes something like this: if one of their lesser known, not-quite-off-the-shelf efforts can be this good, what must the uber premiums be like, right?

Specs are straightforward: cane juice rhum, column still, no ageing, 50%. More need hardly be said, except, why not just call it a straight blanc? What’s with all the fancy titling? According to Marc Sassier, it’s made from cane harvested exclusively during the dry season, which he says gives it a more robust and fruity flavour profile. Well, that’s certainly possible. What it does, then, is add yet another white rhum to to the existing rhums of the Imperial Blanc 40°, Blanc Agricole 55°, the three “bio” rhums of various strengths, and the Coeur de Chauffe. You wouldn’t think there were so many variations, but yeah, here they are, and the best part is not so much that there’s something for everyone (and everyone’s wallet) in that stable, but that they’re all pretty fine ponies to take out for a trot. This one is particularly good.

The Fleur de Canne is a bit of a special edition, something of a unique experimental, and I think it’s made in limited quantities (in an odd omission, it’s not on the company’s website). I’ve had it three times now, and liked it a little better each time. The nose, for example, channels straight agricole goodness: a nice green grassiness mixed with the cleanliness of fresh laundry aired and dried in the sun. It’s neat and clean, as crisp as a breaking glass rod, redolent of cucumber slices in vinegar with a pimento for kick, red and yellow half-ripe fruits like mangoes, persimmons, pomegranates, and very ripe sweet apples. It has the tart and citrus aromas of a lemon sherbet mixed with a touch of vanilla and cinnamon, and behind all that is a hint of acetones and furniture polish.

Tasting it continues that odd mix of precision and solidity, and really, the question I am left with is how is a rum dialling in at 50% ABV be this warm and smooth, as opposed to hot and sharp? It’s dry and strops solidly across the palate. Sugar water, ripe freshly sliced apples, cider, lemon zest and nail polish remover, all of which crackles with energy, every note clear and distinct. Lemon zest, freshly mown grass, pears, papaya, red grapefruits and blood oranges, and nicely, lightly sweet and as bright as a glittering steel blade, ending up with a finish that’s dry and sweet and long and dry and really, leaves little to complain about, and much to admire.

You’d think that the stronger 55º blanc would make more of a statement with that proof point: but it’s ultimately just one strong rum within the standard lineup. When it comes to comparisons, it’s the Brut de Colonne “Bio” at 74.2% that the Fleur de Canne is probably better to rank against. Both are special editions in their own way, and I think both serve as sounding boards and test subjects for Marc Sassier’s talent, restless curiosity and desire to tweak the levers of the universe with something a little off the reservation. The construction of the Fleur de Canne is granite-solid in its fundamentals, and yet such is the overall quality that we don’t sense the wheels squeaking. Honestly, I can’t say that the rum is some kind of new and stylistic breakthrough; but it is a rhum to cherish, starting out slow and deceptively simple, getting a head of steam behind it, and then turning out to be so well made that it’s hard to put down even when the glass, and maybe the bottle, is empty.

(#956)(86/100) ⭐⭐⭐½

Saint James Brut de Colonne “Bio” 2020 Rhum Blanc Agricole – Review

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Jul 182022
 

To drink the still strength, high proofed “Bio” that Saint James distilled in July of 2020, is to be reminded what a distiller at the top of his game can do without even ageing his product. Yes, they’ve made the pot still white I was so impressed by in 2019, but to try this 74.2% growler immediately afterwards (as I did) is like running the bulls in Pamplona in one year…then coming back later when all of them had been replaced by a particularly aggressive bunch of wild Kenyan Zebus that had been fed a diet of diced tigers and enough steroids to father a nation. It’s that kind of experience.

Here’s a rhum that ticks all the right boxes, and then some. It’s a parcellaire micro-terroire rhum made with full attention to organic production methods, run through a column still and bottled as is – no ageing, no addition, no reduction. What you’re drinking is what comes dripping off the still. It’s fierce, it’s savage, it’s tasty and as far as I’m concerned, the best unaged white I’ve ever tried…until I find the next one.

This kinetic whomp of proof hits you in the face right from the moment you pour the first shot, and so honesty compels me to suggest you give it a few minutes to settle down, because otherwise it bucks like an unbroken wild horse with half a pound of cayenne under its tail. And when you do sniff, its huge: brine, sweet soya sauce, cane sap, wet grass, and not just bags of fruit but whole sacks — pears, watermelon, papaya, guavas, apples, sweet Thai mangoes. It morphs over time and additional smells of iodine, smoked salmon, lemon juice and dill come to the fore, and more lurks behind in a sort of aromatic clarity and force we see all too rarely.

And this intense panoply continues on the palate as well. That it is lip-puckeringly intense will come as no surprise, and once that is over and done with and one adjusts, the rich parade of flavour begins and the rhum becomes almost soft: it starts with damp earth, brine and olives, continues onto vegetal herbs, grass, dill, rosemary, then becomes clearer and crisper with cane juice, crushed walnuts, lime leaves (a lime cheesecake is what I kept thinking of) and glides to a precise finish that lasts what seems like forever, a finish that is dry, fruity, sweet, salty, overall delicious…and possibly the best rumkiss of my recent memory.

What a magnificent, badass, delicious rum this is. Rums I like or want to get deeper into are usually kept on the go for a few hours: three days later this thing was still in my glass and being refilled, and I was guarding it jealously from the depredations of Grandma Caner who kept innocently edging closer, twitching her fingers and trying to filch some. Everything about the entire profile seems more intense, more vibrant, more joyful and it’s a treat to just smell and taste and enjoy when one has more than just a few minutes in a tasting someplace. Initially, when I had sampled this rhum at the Rum Depot in Berlin I had been impressed, and bought a bottle straightaway, yet with the time to really get into it without haste or hurry, I appreciated it even more the second time around.

And it also upstages what I thought were other pretty serious pieces of work – Saint James’s pot still white, William Hinton’s Limitada and A1710’s Brute 66% to name just three. My serious opinion is that the beefcake of “Bio” points the way to rhums we may hope to get in the future; to try it is to be shown one of the most overwhelming, intensely tasty experiences that one is likely to have that year. And believe me, I honestly believe it’ll be worth it.

(#924)(89/100) ⭐⭐⭐⭐

Background Notes

Some relatively new trends in modern rhum-making that this rhum epitomizes, is perhaps necessary in order to place Saint James’s “Bio” rhum in perspective.

One is the micro-terroire parcellaire approach to rhum production, where cane from a single small parcel or field or area of an estate is identified and harvested, and a rum (or rhum) made from that one area. Usually this is an experimental and limited run, meant to show off the characteristics a master distiller feels is characteristic and unique within that small plot of land. These days, most of the work in this direction appears to be coming from the French Island rhum makers like Neisson, HSE, A1710, Saint James and others like Renegade in Grenada, but for my money the first may have been the UF30E, if not the clairins from the micro-producers of Haiti.

This minimalist, small-batch approach also lends itself well to an emergent strain of sustainable, ecologically sound, carbon-neutral and environmentally friendly, organic or “bio” rhum production — which is still in its infancy, for now, yet gaining in importance and credibility. For rums, the term “certified organic” (and its variations) is not a mere catchphrase and marketing gimmick but refers to standard of production that today’s younger consumers take very seriously. Sales are built on such concepts.

And then there is ever-evolving rum-connoisseurship of the drinking classes, which, while once being perfectly happy with rhums and rums topping out at 50% ABV, now seems eager to go to the screaming limit. This leads to the curious (and occasionally amusing) race to the top of the proof pyramid to satisfy such demand, by producers – not all, but some. Ten years ago it was only independents and whisky-making rum bottlers who trafficked in such high ABV rums (151s were exceptions, for other reasons), but in the last couple of years the amount of rums issued north of 70% has ballooned and forced me to re-issue the Strongest Rums list not once, but twice, as new entrants kept getting added.

All of these aspects go into making the “Bio”, and may, as I remarked above, be a harbinger of rhums and rums to come. Cane juice is already considered a way to premiumize and mark out one’s products (high esters and “Jamaican methods” are another), and increasing proof combined with smaller production, limited-edition runs is here to stay. Maybe they will not go mass market, but for smaller distilleries they can sure boost the margin and the sales in a way the bigger global producers can’t.

Other notes

  • Outturn is 5900 bottles
  • It remains remarkably affordable at around €60
  • Thanks to Dirk Becker and the really superlative staff of Berlin’s Rum Depot for bringing this to my attention and allowing me to taste first.
  • The rhum is edging into 151 territory (75.5%), but by no means is the Brut de Colonne to be considered a Ti Punch ingredient, not least because there’s a lower proofed 40% “Biologique” made and exported for that purpose (and another at 56.5% for the islanders) – indeed, some of the blurbs I’ve seen specifically mention it is to be had for and by itself.

 

J.M. “Jungle” Rhum Agricole Blanc Edition Limitee (2017) – Review

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Dec 162021
 

Publicity photo from J.M.

These days I rarely comment any longer on a bottle’s appearance – there was a time when I actually scored it as part of the review, though common sense suggested that it cease after the pointlessness of the practice became self-evident – but here I really must remark on the striking distinctiveness of the design. In colour and form it reminds me of Henri Rousseau’s savagely childish yet iconic jungle scenes. You sure won’t pass this bottle on a shelf if you see it.

But what is it? The Martinique distillery of J.M. is of course not an unknown quantity – I’ve looked at several of their rhums in the past and in “other notes” below I repeat some of their background. Still, the rhums for which they are known are mostly aged agricoles, many of which are single cask or special editions. Surprisingly enough, this is the first of their whites I’ve taken the time to look at and it is not their regular workhorse blanc issued at 50º but a limited edition at 51.2% – what exactly makes it deserving of a special rollout and naming is somewhat nebulous. It may be something as simple as the distiller and cellar master, Nazair Canatous, coming up with a “blend of cuvées”2 which possessed a powerful set of aromatic profiles. How many bottles make it “limited” is not mentioned anywhere.

Since its introduction, the rhum has been rebranded: the simply-named “Jungle” is the first and only edition of that name, released in 2017 and then replaced the very next year by the retitled “Joyau Macouba” under which it continued to be marketed through to 2021 — but aside from some minor variations in strength, the two seem to be identical. They are also not really expensive, less than €10 pricier than the standard blanc which Excellence Rhum stocks at under thirty euros.

And that makes it, I think, somewhat of a bargain since there are five year old agricoles that cost more and taste less. The nose of the “Jungle” is really lovely – delicately sweet herbal sugar water…with mint and lime juice (not lemon). It displays notes of brine mixed with and soda pop, something like a salty 7-Up. Fruity smells are always hovering around – passion fruits, tart red currants, fine and faint lemon peel — and there are also some muskier notes of cereals and freshly baked bread lurking in the shadows, and they stay there for the most part.

If I had to chose, I think I’d go for the palate over the nose on this one: it’s just a shade better, richer (usually the reverse is the case). It tastes like a salty, creamy lemon meringue pie topped with caramel and a clove or two; the core of it is a solidly-sweet, crisp, citrus-y firm taste, with enough of an edge to not make it a cream soda milquetoast. Around that swirl the herbs: thyme, cumin, dill, rosemary and cardamom, plus the grassiness of fresh green tea with touches of mint. Olives and brine kept in the background and always seem to be on the verge of disappearing, but they’re definitely there. This all concludes with a medium long finish that coats the palate without drying it out – sweet, delicately fruity and floral, and with the spices and herbs gradually fading out to nothingness.

Overall, this is a good white rhum, and I liked it, yet the question remains: what makes it special enough to warrant the limited treatment? The tastes are fine and the overall experience is a little less intense than some of those 50º standards all the agricole makers have as part of their portfolio…perhaps that’s what was considered the point of distinction, since here it was tamed a bit more, while remaining equally complex.

Be that as it may, for a rested-then-blended rhum agricole blanc, it holds up very well. It is tart, tasty and tamed, and, within its limits, original. Strictly speaking, there’s absolutely no reason to buy it when there are so many other white agricoles of comparable quality out there (some of which are cheaper). But you know, we can’t always find relevance, catharsis or world-changing rhums every time we try one, and sometimes it’s simply a relief to find a bit-better-than-average product that eschews extreme sensory overload and simply aims for a little romance, and pleases at a price we can afford. That the “Jungle” manages to achieve that is something we should appreciate when we come across it.

(#872)(83/100)

Other Notes: Company Background

Situated in the north of Martinique in Bellevue, J.M. began life with Pére Labat, who was credited with commercializing and proliferating the sugar industry in the French West Indies during the 18th century. He operated a sugar refinery at his property on the Roche Rover, and sold the estate to Antoine Leroux-Préville in 1790 – it was then renamed Habitation Fonds-Préville. In 1845, his daughters sold the property again, this time to a merchant from Saint-Pierre names Jean-Marie Martin.

With the decline in sugar production but with the concomitant rise in sales of distilled spirits, Jean-Marie recognized an opportunity, and built a small distillery on the estate, and switched the focus away from sugar and towards rum, which he aged in oak barrels branded with his initials “JM”. In 1914 Gustave Crassous de Médeuil bought the plantation from his brother Ernest (I was unable to establish whether Ernest was a descendant or relative of Jean-Marie), and merged it with his already existing estate of Maison Bellevue. The resulting company has been family owned, and making rhum, ever since and was among the last of the independent single domaine plantations on Martinique until the Groupe Bernard Hayot, a Martinique-based and owned family conglomerate, bought it in 2002. Nowadays it (along with Clement and St. Lucia Distillers) is marketed by GBH’s spirit division, Spiribam.

 

Depaz Rhum Agricole Blanc “Cuvee de la Montagne” – Review

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Apr 182021
 

When most people spend money on rhum agricoles, they tend to go for the upscale aged (“vieux”) editions, those handily aged expressions or millesimes which have tamed the raw white juice dripping off the still by ageing them for several years. Consumers like the smooth sipping experience of an aged brown spirit, and not many consider that while such rhums do indeed taste lovely and are worth their price tag, the ageing process does take away something too – some of the fresh, snappy bite of a white rhum that hasn’t yet been altered in any way by wood-spirit interaction and a long rest.

Locals in the French West Indies have for centuries drunk the blanc rhum almost exclusively – after all, they didn’t have time to muck around waiting a few years for their favourite tipple to mature and in any case the famous tropical Ti-punch was and remains tailor made to showcase the fresh grassiness and herbal pizzazz of a well made blanc. To this day, just about every one of the small distilleries in the French islands, no matter how many aged rhums they make, always has at least one house blanc rhum, and just about all of them are great. In fact, so popular have they become, that nowadays increasingly specialized “micro-rhums” (my term) based on parcellaires and single varietals of sugar cane are beginning to become a real thing and make real sales.

Depaz’s 45% rhum blanc agricole is not one of these uber-exclusive, limited-edition craft whites that uber-dorks are frothing over. But the quality and taste of even this standard white shows exactly how good the blancs were in the first place, and how the rhum makers of Depaz got it so right to begin with. Consider the nose: it is fresh, vegetal and frothily green, vibrantly alive and thrumming with aromas of crisp sugar cane sap, sugar water and tart watermelon juice. And that’s the just for openers – it has notes of green apples, grapes, cucumbers in sweet vinegar and pimento, and a clean sense of fruits and soda pop, even some brine and an olive or two. All this from a rum considered entry level.

The palate has difficulty living up to that kind of promise, but that should by no means dissuade one from trying it. It’s a completely traditional and delectable agricole profile: sweet, grassy and very crisp on the tongue, like a tart lemon sherbet. It tastes of lemon, cumin, firm white pears and papayas, and even shows off some firm yellow mangoes, soursop and star-apples. The 45% isn’t very strong, yet it provides a depth of flavour one can’t find much fault with, and this carries over into a nicely long-lasting, spicy finish that is sweet, green, tart and very clean. There’s a whole bunch of fruit left behind on the finish and it really makes for a nice neat pour, or (of course) a Ti-punch.

Depaz is located on the eponymous estate in St. Pierre in Martinique, which is at the foot of Mount Pelée itself: it has been in existence since 1651 when the first governor of Martinique, Jacques Duparquet, created the plantation. Although the famous eruption of the volcano in 1902 decimated the island, Victor Depaz, who survived, reopened for business in 1917 and it’s been operational ever since. The company also makes quite a few other rhums: the Rhum Depaz, a full proof 50% beefcake, the Blue Cane Rhum Agricole as well as an XO and the Cuvee Prestige, to name just a few.

I have never tried as many of their rhums as I would like, and for a company whose rums I enjoy quite a bit, it’s odd I don’t spend more time and money picking up the range (I feel the same way about Bielle and Dillon). I keep adding to my knowledge-base of Depaz’s rhums year in and year out, however, and so far have found little to criticize and much to admire. When even an entry level product of the line is as god as this one is, you know that here there’s a company who’s attending seriously to business, and from whom only better things can be expected as one goes up the line of their products.

(#813)(84/100)

Other notes

  • It goes without saying that this is a cane juice product, AOC compliant, columnar still.
  • Depaz is not an independent family operated establishment any longer, but is part of the Bardinet-La Martiniquaise Group, a major French beverages conglomerate which also owns Saint James and Riviere du Mat.

Rhum Rhum PMG Rhum Blanc Agricole 56º- Review

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Feb 012021
 

Although the Rhum Rhum PMG is essentially a rhum made at Bielle distillery on Guadeloupe, it uses a Mueller still imported there by Luca Gargano when he envisioned producing a new (or very old) type of rhum agricole, back in 2005. He wanted to try making a double distilled rhum hearkening back to the pre-creole-still days, and provide a profile like that of a Pére Labat pot still rhum he had once been impressed with and never forgot.

Co-opting Gianni Capovilla into his scheme (at the time Capovilla was creating a reputation for himself playing around with brandy, grappa and eau de vie in Italy), the two made Marie Galante a second home for themselves as they brought their plan to fruition with Dominic Thierry, the owner of Bielle. “We used fresh, undiluted cane juice provided by the Bielle mills and then subjected it to a long fermentation in small 30hl steel cuvees, before double distilling it in two copper stills through a bain-marie (a water bath, or double boiler).” And in 2006 the first rhum came off the new still.

Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years. The white was a constant, however, and remains on sale to this day – this orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.

What the rhum does, then, is mark an interesting departure from the regular run of rhum agricoles which usually have a single pass through a creole column: here it has a longer fermentation time, and two runs through a pot still. I would never dream of dissing the French islands’ blancs – they are often amazing drinks stuffed with squirming ferrets of flavour – but I gotta tell you, this thing is a quiet stunner that more than holds its own.

Nosing it immediately suggests a different kind of profile from the sweet grassy herbals of a true blanc. This is more like a Paranubes, or a clairin – it starts with that same wax and brine and olives and sweet hot dog relish, as if daring you to chuck it away; it calms down to more earthy flavours of black bread, salt butter, cream cheese, and a nice vegetable soup spiced up with a sweet soya sauce; then it gets pleasantly, crisply sweet – fennel, cane juice, citrus, lemon grass, and nice tart green apples. Quite a series of aromas to work through, not something to be hurried if you can spare the time.

On the palate the brininess (which would have been off-putting here, I think) retreats and it becomes somewhat warmer. At first the slight sour of a Korean chili sauce is evident, and a sweet-salt soya dunked into a soup with too much ginger and too many carrots. But this is just the first sip or two – once one acclimatizes, other more traditional tastes that any agricole lover would recognize come out of hiding: citrus (limes); cane juice; green grapes and apples; cloves, rosemary and even a hint of firm yellow mangoes of the sort West Indians love with salt and chili pepper. The rhum remains fresh and bright and not sharp at all, just exceedingly complex, with a lot of different layers chasing themselves up and down and around your tongue, before it finally fades away with closing notes of cardamom, papaya, mangoes, cucumbers in vinegar, swank and lime juice. It’s crisp and clean throughout, and the balance is really superb.

From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since Master of Malt have it for £48), which is problematic when one considers all the other very good blancs out there retailing for less.

For people into their cocktails and who love white rums with real character, I would suggest it’s the bees knees, however. It’s got great complexity, loads of flavour and is made at right angles to more popular and better known whites that aren’t as “difficult”. Yet at the same time it respects the traditions of rhum making; and it tastes amazing. It might not appeal to those now getting into the white rhum subculture – at least, not yet – but perhaps once in a while when there’s a bit of extra coin rattling around in the pockets, it’ll be worth it to splurge on this distinctive and original white rhum which gets far too little press. It may yet turn out to be that undiscovered gem we’re all look for, even if it’s not quite underpriced.

(#798)(86/100)

Other notes

  • Quotes and production details taken from Nomadi tra i Barrili by Luca Gargano © 2019 Velier Spa.
  • The PMG stands for Pour Marie Galante – “For Marie Galante”.
  • Tarquin Underspoon in her very readable (and positive) reddit review, comments on the price (a “craft tax”) as well and suggests alternatives if it is felt to be too steep.

Clément “Canne Bleu” Rhum Blanc Agricole Millésime 2014 – Review

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Jan 262021
 

In an ever more competitive market – and that includes French island agricoles – every chance is used to create a niche that can be exploited with first-mover advantages. Some of the agricole makers, I’ve been told, chafe under the strict limitations of the AOC which they privately complain limits their innovation, but I chose to doubt this: not only there some amazing rhums coming out the French West Indies within the appellation, but they are completely free to move outside it (as Saint James did with their pot still white) – they just can’t put that “AOC” stamp of conformance on their bottle, and making one rum outside the system does not invalidate all the others they can and do make within it.

This particular rhum illustrates the point nicely. It’s an AOC rhum made from a very specific variety of cane coloured gray-purple (don’t ask me how that got translated to ‘blue’) which is apparently due to an abundance of wax on the stem. It’s been used by Habitation Clément since 1977 and supposedly has great aromatics and is richer than usual in sugar, and is completely AOC-approved.

Clément has been releasing the canne bleue varietal rhums in various annual editions since about 2000. Its signature bottle has gone through several iterations and the ice blue design has become, while not precisely iconic, at least recognizable – you see it and you know it’s a Clément rhum of that kind you’re getting. Curiously, for all that fancy look, the rum retails for relative peanuts – €40 or less. Maybe because it’s not aged, or the makers feared it wouldn’t sell at a higher price point. Maybe they’re still not completely sold on the whole unaged white rhum thing, even if the clairins are doing great business, and unaged blancs have gotten a respect of late (especially in the bar and cocktail circuit), which they never enjoyed before

What other types of cane Habitation Clément uses is unknown to me. They have focused on this one type to build a small sub-brand around and it’s hard to fault them for the choice, because starting just with the nose, it’s a lovely white rum, clocking in at a robust 50% ABV. What I particularly liked about it is its freshness and clarity: it reminds me a lot of of Neisson’s 2004 Single Cask (which costs several times as much), just a little lighter. Salty wax notes meld nicely with brine and tart Turkish olives to start. Then the crisp peppiness of green apples and yoghurt, sugar water, soursop and vinegar-soaked cucumber with a wiri-wiri pepper chopped into it. The mix of salt and sour and sweet and hot is really not bad.

It’s sharp on the initial tasting – that levels down quickly. It remains spicy-warm from there on in, and is mostly redolent of fresh, sweet and watery fruit: so, pears, ripe green apples, white guavas. There are notes of papaya, florals, loads of swank, avocados, some salt, all infused with lemon grass, ginger and white pepper. The clarity and crispness of the nose is tempered somewhat as the tasting goes on, allowing softer and less aggressive flavours to emerge, though they do stay on the edges and add background rather than hogging the whole stage. The finish is delicate and precise; short, which is somewhat surprising, yet flavourful – slight lemon notes, apricots, cinnamon and a touch of unsweetened yoghurt.

So, what to make of this econo-budget white rhum? Well, I think it’s really quite good. The Neisson I refer to above was carefully aged, more exclusive, cost more…and yet scored the same — though it was for different aspects of its profile, and admittedly its purpose for being is also not the same as this one. I like this unaged blanc because of its sparkling vivacity, its perkiness, its rough and uncompromising nature which masks an unsuspected complexity and quality. There are just so many interesting tastes here, jostling around what is ostensibly a starter product (based on price if nothing else) — this thing can spruce up a mixed drink with no problem, a ti-punch for starters, and maybe a daiquiri for kicks.

I don’t know what aspects of its profile derive from that bleue cane specifically because so far in my sojourn through The Land of Blanc I’ve experienced so many fantastic rhums and each has its own peculiar distinctiveness. All I can say is that the low pricing here suggests a rhum that lives and dies at the bottom of the scale…but you know, it really shouldn’t be seen that way. It’s far too good for that.

(#796)(85/100)

Other Notes

  • Production is limited to between 10,000 and 20,000 bottles a year, depending on the harvest. Not precisely a limited edition but for sure something unique to each year.
  • Thanks to Etienne Sortais, who provided me with the sample, insisting I try the thing. He was certainly right about that.

Island Cane “Red Cane” Rhum Agricole Blanc 53º – Review

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Nov 162020
 

It’s when you sniff this understated and really quite excellent agricole from Marie Galante that you gain some sense of how well made both it and the green labelled “standard” blanc 50º are. The Green Label — my term, not theirs — was good and I really liked it, but this one was a few degrees stronger and a few degrees better and makes a good case for both the utilization of specific cane varietals and a single source of origin.

Briefly, Rhum Island – a company founded in 2017 – issues rhums which are bottled in Saint Martin (a small island south of Anguilla shared by Holland and France, which has no sugar industry to speak of), sourced from distilleries on Guadeloupe and Marie Galante (it varies depending on the bottling). Whether it comes from Bielle, Pere Labat (Poisson), Capovilla or Bellevue (in this case), is anyone’s guess – as I noted, the guys at the booth who kept filling my glass kept that close to their vests. Perhaps it was/is the distilleries themselves who were shyly demure about their names being used by what is, at end, another indie bottler, albeit from the Caribbean itself.

In short, however, the marketing blurb tells us that the rhum comes from “red cane”, and is meant to be pure agricultural monovarietal white rhum, initially distilled on column stills at 78% ABV and gradually reduced to 53% ABV, with no additives, no filtration and no ageing.

All that comes together in a rhum of uncommonly original aroma and taste. It opens with smells that confirm its provenance as an agricole, and it displays most of the hallmarks of a rhum from the blanc side (herbs, grassiness, crisp citrus and tart fruits)…but that out of the way, evidently feels it is perfectly within its rights to take a screeching ninety degree left turn into the woods. Woody and even meaty notes creep out, which seem completely out of place, yet somehow work. This all combines with salt, rancio, brine, and olives to mix it up some more, but the overall effect is not unpleasant – rather it provides a symphony of undulating aromas that move in and out, no single one ever dominating for long before being elbowed out of the way by another.

The palate is crisp and clean and invites one to keep sipping and tasting to see what else can be wrung out, what else can be discovered. If you can believe it, it’s even more interesting than the nose – deeper somehow, more forceful and assertive, making the point less with a smorgasbord of flavours or sharp stabs to the glottis (though both are definitely present), than a sort of firm and complex strength. There were tastes of lemon custard, salt-pimento-flavoured chocolate, sweet herbs like fennel and rosemary, 7-up, candy floss and crushed walnuts and a nice medley of green apples, citrus peel, grapes, and yellow mangoes, around which flitted occasional minerally notes, olives, salt, sweet soya, and at no time, in spite of the strength, does it lose the peculiar delicacy that had also marked its brother. I also enjoyed the finish, which was long and aromatic, leaving behind the memory of bitter chocolate, grass, sugar cane sap, salt, and a herbal vegetable soup and with sweet cane vinegar.

In short, I thought this was a really fantastic white rhum. As I remarked above, it doesn’t say from which plantation / estate on Marie Galante it hails, but my own feeling is that it is not a blend – the tasting coordinates dial in too precisely, it’s too lacking in the smooth, carefully-mixed, please-all-comers anonymity to be a blend, and in any case, what are the chances that a single varietal’s cane is harvested at the same time, crushed to juice at the same time, on multiple estates, and then brought together to form a blend? No, I’m suggesting this is one estate’s rhum, and I wish I knew which one it was, because it’s one damned fine white rhum, affordable and right tasty, and I really want some more. It’s a blanc rhum to treasure.

(#777)(87/100)

Other Notes

  • The label shown above was changed shortly after April 2019, and the new version looks like this:

Photo provided courtesy of Rhum Island

Island Cane Rhum Agricole Blanc 50º – Review

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Nov 022020
 

There are quite a few interesting (some would say strange) things about the Rhum Island / Island Cane brand, and the white rums in their portfolio. For one thing, the rhums are bottled in Saint Martin, only the second island in the Caribbean where two nations share a border – the Netherlands and France in this case, for both the constituent country of Sint Maarten (south side) and the Collectivité de Saint-Martin (north side) remain a part of the respective colonizing nations, who themselves don’t share a border anywhere else.

Secondly, there is neither a sugar or rum making industry on Saint Martin, which until 2007 was considered part of – and lumped in with – the overseas région and département of Guadeloupe: but by a popular vote it became a separate overseas Collectivité of France. Thirdly, the brand’s range is mostly multi-estate blends (not usual for agricoles), created, mixed and bottled in Saint Martin, and sources distillate from unnamed distilleries on Guadeloupe and Marie-Galante. And the two very helpful gents at the 2019 Paris Rhumfest booth — who kept filling my tasting glass and gently pressing me to try yet more, with sad, liquid eyes brimming with the best guilt trip ever laid on me — certainly weren’t telling me anything more than that.

That said, I can tell you that the rhum is a cane juice blanc, a blend whipped up from rhums from unnamed distilleries on Guadeloupe, created by a small company in St. Martin called Rhum Island which was founded in 2017 by Valerie Kleinhans, her husband and two partners; and supposedly conforms to all the regulations governing Guadeloupe rhum production (which is not the AOC, btw, but their own internal mechanism that’s close to it). Unfiltered, unaged, unadded to, and a thrumming 50% ABV. Single column still. Beyond that, it’s all about taste, and that was pretty damned fine.

I mean, admittedly the nose wasn’t anything particularly unique – it was a typical agricole – but it smelled completely delicious, every piece ticking along like a liquid swiss watch, precisely, clearly, harmoniously. It started off with crisp citrus and Fanta notes, and that evocative aroma of freshly cut wet grass in the sun. Also brine, red olives, cumin, dill, and the creaminess of a lemon meringue pie. There is almost no bite or clawing at the nose and while not precisely soft, it does present as cleanly firm.

Somewhat dissimilar thoughts attend the palate, which starts out similarly…to begin with. It’s all very cane-juice-y — sugar water, watermelons, cucumbers and gherkins in light vinegar that are boosted with a couple of pimentos for kick. This is all in a minor key, though – mostly it has a herbal sweetness to it, sap and spices, around which coils something extra…licorice, cinnamon, something musky, bordering on the occasionally excessive. The rhum, over time, develops an underlying solidity of the taste which is at odds with the clean delicacy of the nose, something pungent and meaty, and and everything comes to a close on the finish, which presents little that’s new – lemon zest, cane juice, sugar water, cucumbers, brine, sweet olives – but completely and professionally done.

This is a white rhum I really liked – while it lacked some of the clean precision and subtlety of the Martinique blanc rhums (even the very strong ones), it was quite original and, in its own way, even new…something undervalued in these times, I think. The initial aromas are impressive, though the muskier notes it displays as it opens up occasionally detract – in that sense I rate it as slightly less than the Island Rhum Red Cane 53% variation I tried alongside it…though no less memorable.

What’s really surprising, though, is how easy it is to drink multiple shots of this innocent looking, sweet-smelling, smooth-tasting white, while enjoying your conversation with those who nod, smile, and keep generously recharging your glass; and never notice how much you’ve had until you try to express your admiration for it by using the word “recrudescence” in a sentence, and fall flat on your face. But trust me, you’ll have a lot of fun doing it right up until then.

(#774)(84/100)

Other Notes

  • The name of the company that makes it is Rhum Island — this doesn’t show on the label, only their website, so I’ve elected to call it as I saw it.
  • This rhum was awarded a silver medal in the 2018 Concours Général Agricole de Paris
  • Shortly after April 2019, the labels of the line were changed, and the bottle now looks as it does in the photo below. The major change is that the Rhum Island company name has more prominently replaced the “Island Cane” title

Photo provided courtesy of Rhum Island

A1710 La Perle “Brute” Parcellaire White Rhum – Review

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Oct 262020
 

It doesn’t say so, but A1710’s rhum “Brute,” stuffed into a bottle at a rip snorting 66%, is another example of a mini-terroire called a parcellaire – a single small section of an estate, like, oh the UF30E or the similar A1710 54.5% edition that was also issued in the year this was, 2017. There are a few of these micro-terroire rhums floating around and while still uncommon, do show an interesting new direction for the rum world. Though, for obvious reasons I don’t see them as becoming mass market products any time soon – more like exactingly made small batch artisanal rhums in the true sense, marketed to enthusiasts and connoisseurs.

To do that, however, depends on more than just slick marketing. The product actually has to taste good, be seen as out of the ordinary, and be able to showcase some small aspect of its company’s ethos and desire for quality. It’s got to be special. So far, I’ve seen nothing from A1710 that would do anything except lend support to that thesis, because the “Brute” is definitely one of the best white rhums around, even at that formidable strength.

The canes used to make this rum all come from a single plot cultivated by a Mr. Paul Octave, with several varietals: black cane, yellow cane and Pen Epi Lèt. (More delicate and less robust than the hybrids which are cultivated for large-scale productions, these three types of canes are supposedly quite juicy). The cane juice is fermented for around five days, run through a creole 7-plate copper column still affectionately named “La Belle Aline”, is non-AOC compliant, and as far as I know, rested for some time but not aged or filtered or reduced in strength, resulting in 2,286 bottles of a 66% beefcake for the 2017 edition, all individually numbered.

The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.

It’s the taste that’s the real star of the show, the way this huge strength is tamed and made almost palatable. Yes it’s hot and spicy, but there’s a sort of smooth creaminess to the texture that permits it to be had neat and the high proof almost forgotten. There’s salt and wax and light glue as before, combined with a sweeter note of marshmallows, light white fruits and it’s reminiscent of a watery fruit infusion to be had on a hot day on a tropical beach somewhere. There are other tastes of lychees, flowers, more fruits (heavier ones), cane sap, herbs (mint, perhaps a touch of sage and basil), but these dance around the central tastes and lend support rather than shouldering their way to the forefront, and the entire experience is really quite good, moving smoothly, almost sedately, inro a long, spicy and fruity finish that somehow preserves both strength and delicacy.

I really enjoyed the 54.5% La Perle, and scored it well, but the Brute is a cut even above that. It’s a rum made by one guy on one parcel on one island and has a richness of aroma and flavour that it would seem almost a sin to put it in a barrel. The real money in the rum world is in utra-old rums made by proud houses who reach back in time for barrels left to age for decades by generations past. A1710 have shown that a brand new outfit, not adhering to a production standard of any kind, not even ageing what they come up with and simply releasing a rhum like this almost straight off the still, can provide us with something truly remarkable for an astoundingly affordable price. For me, it’s worth every penny.

(#772)(88/100)

Other notes

Some historical background on A1710 is in the original La Perle review, adapted here:

A1710 was created in 2016 as a micro-distillery for Habitation Le Simon (not to be confused with the distillery of Simon, though they’re neighbors), which rubs shoulders with Clement on the mid eastern side of Martinique. The estate’s roots go back to 1710 when the founder, Jean Assier, arrived on the island (hence the “A” in the title) and founded the sugar plantation, which seems to have been family owned and operated as a sugar estate ever since. Yves Assier de Pompignan, the 50-year-old who created the brand and founded the distillery in 2016, first made a career in stationery and office supplies before accepting his True Calling, perhaps channelling the family heritage — a great-grandfather owned the current factory of Saint-James, a grandfather owned of rum brand, his father is a cane agronomist and he has connections with the Hayot family as well.

L’Arrangé Dosai Unaged White Vietnamese Rhum – Review

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Oct 122020
 

Every now and then you come across a rum in its nascent stages which you just itch to write about — even if it’s not (yet) for sale. The Mim from Ghana was one such, an aged St. Aubin was another, and last year, Reuben Virasami (currently tending bar in Toronto) passed on a new Vietnamese rhum that I felt really deserved rather more attention than it got (even from those who made it).

In brief, two expat Frenchmen, Jérémy Marcillaud and Nicolas Plesse, seeing all that lovely cane growing in Vietnam, were looking around for something to do with it and decided – without a lick of experience or any concept of the difficulties – to start a small distillery and make some juice. Perhaps they were inspired by the new Asians like Mia, Vientiane, Laodi, Issan, Chalong Bay or Sampan — who can tell? — and got their little outfit L’Arrangé off the ground; designed and had an inox stainless steel pot still built locally (they call it “The Beast”); contracted local farmers to supply cane, and proceeded through trial and error and many attempts over 6-8 months, to finally get some cane-juice agricole-style rhum that was actually worth bottling, and drinking (in December 2016).

Their aim was always to make a white rhum but they found rather more immediate success using the spirit for fruit infusions and arrangés (hence the name), and, as Jeremy told me when I contacted him, to export a good white requires a rather more scaled-up enterprise (and better economies of scale) than they were capable of doing at that time. As such, they sold their spiced rhums and arrangés to local bars and tried to raise visibility via the Saigon Rum Club and the city’s rum festival…but for my money, it’s that base white rhum they made that captures my interest and hopefully one day can be a commercially successful endeavour for these guys.

L’Arrange Company Logo

So, no fancy label or bottle pic to go with the article this time – as I said, it’s not for sale. That said, these are the basics: it’s a cane juice rhum, pot still, rested for four months (sorry, ye detail-mongers, I forgot to ask about the yeast, though it seems to be a combination of locally available and wild yeast), squeezed off the still at 70% ABV then diluted to 55%. After that it goes into whatever products they’re playing with that day. Me, I tried my sample neat.

The smell is definitely suggestive of pale pot still rumstink: salt, wax, glue, olives and a trace of peeling rubber on a hot day on the highway. It turns sweet later, though it remains rough and sharp, and provides aromas of watermelons, papayas, ripe mangoes, and just a touch of passion fruit. While it’s not quite as civilized to sniff as some of the other Asian whites mentioned above, it isn’t far behind them either.

The same thing goes for the palate. It’s rough and jagged on the tongue, but has a delicious and oily thick sweet tang to it: papaya, pineapple, mangoes, sugar water, strawberries, more watermelons. There is a sort of crisp snap to it, combining sugar, flowers,citrus peel, brine — even some very faint hints of vegetable soup. Finish was short, intense, sharp and redolent of flowers, citrusd, sugar water and thyme.

Overall, this rhum is not one you would, on balance, rate as highly as others with more market presence. You would likely try it blind, shrug and remark as you walked away “Meh – it’s just another white rhum. I’ve had better” And that makes sense, for its shortcomings haven’t all been ironed out yet – it’s rough and sharp, the balance is a bit off (tilts rather more to the sour and salt than co-existing harmoniously with the sweet and umami). But I feel that might simply be inexperience at making a pure single white rhum and their being okay with producing one made for adding fruit and spices to, not to drink by itself.

Myself I don’t drink spiced rums or arrangés. I don’t have to, with all the other juice out there. Under normal circumstances, I’d just walk away from this one. But that white…it was pungently original, yes, rough and unpolished, sure…it lacks some of the polish and sure confidence that marked, say, Mhoba (after their years of tinkering), and yet it stayed with me. Underneath was a real potential for something even better, and that’s why I am drawing attention to this little company that few outside Asia have ever heard of. Jérémy and Nicolas might one day be successful enough to market a white, maybe even export a bit around Asia, attend a rumfest to show it off. I can hope, I guess. And all I’m saying is that if you ever see them demonstrating their work, and one of their bottles is an unaged 55% white, you could do a whole lot worse than giving it a try, because I honestly believe it’ll be one of the most interesting things in the neighborhood that day.

(#769)(79/100)

Other notes

  • I drew on the very interesting 2018 Saigoneer interview (timestamp 00:25:14) for some of the supplementary details, and the company kindly filled in the remainder.
  • It may be just my imagination, but the company logo reminds me of the jungle scenes of the French artist Henri Rousseau. I quite like it.

Habitation Velier Muller LL IV/3177 White Rhum – Review

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Jul 222020
 

By now most will be aware of my admiration for unshaven, uncouth and unbathed white rums that reek and stink up the joint and are about as unforgettable as Mike Tyson’s first fights. They move well away from the elegant and carefully-nurtured long-aged offerings that command high prices and elicit reverent murmurs of genteel appreciation: that’s simply not on the program for these, which seek to hammer your taste buds into the ground without apology. I drink ‘em neat whenever possible, and while no great cocktail shaker myself, I know they make some mixed drinks that ludicrously tasty.

So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.

The opening movements of the rum immediately reveal something of its originality – it smells intensely and simultaneously salty and sweet and estery, like a fresh fruit salad doused with sugar water and vinegar at the same time. It combines mangoes, guavas, watermelons, green apples, unripe apricots and papayas in equal measure, and reminds me somewhat of the Barik white rum from Haiti I tried some time before. There’s also a briny aroma to it, of olives, bell peppers, sour apple cider, sweet soya sauce, with additional crisp and sharp (and plentiful) fruity notes being added as it opens up. And right there in the background is a sly tinge of rottenness, something meaty going off, a kind of rumstink action that fortunately never quite overwhelms of gains the upper hand.

When tasted it presents a rather more traditional view of an unaged white agricole rhum, being sharp, sweet, light, crisp. Herbs take over here – mint, dill, fresh-mown grass and cane peel for the most part. There’s a lovely sweet and fruity tang to the rhum at this point, and you can easily taste sugar water, light white fruits (guavas, apples, cashews, pears, papayas), plus a delicate hint of flowers and citrus peel, all commingling nicely. As you drink it more it gets warmer and easier and some of that crisp clarity is lost – but I think that overall that’s to its benefit, and the 59% ABV makes it even more palatable as a neat pour and sip. Certainly it goes down without pain or spite, and while there is less here than on other parts of the drink, you can still get closing notes of watermelon, citrus, pears, sugar water, and a last lemony touch that’s just right.

Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience. It reminds me of clairins, but also of the Paranubes, even a mezcal or two, all mixed up with a good cachaca and a nice layer of light sweet. The smells are good, if occasionally too energetic, and tumble over each other in their haste to get out, but the the tastes are spot on and there’s never too much of any one of them and I was reminded a little of the quality of that TCRL Fiji 2009 I could never quite put my finger on – this rhum was equally unforgettable.

The rum grew on me in a most peculiar way. At first, not entirely sure what to make of it, and not satisfied with its overall balance, I felt it shouldn’t do better than 82. A day later, I tried it again, unable to get it out of my mind, and rated it a more positive 84 because now I could see more clearly where it was going. But in the end, a week later and with four more tries under my belt, I had to admit how well assembled the rum truly was, and settled on my final score. Any rum which grows in the mind like that, getting better each time, is the sure mark of one that deserves a lot more attention. In this case it remains one of my happy discoveries of the entire Habitation Velier line, and is a great advertisement for both agricoles and the more unappreciated and overlooked white rums of no particular age.

(#746)(85/100)

Other notes

  • The name refers to the German still used to make the rhum
  • This 1st edition of this rhum had a brown bottle. The 2nd edition uses a clear one. Both editions derive from a 2015 harvest.
  • From Bielle distillery on Marie Galante
  • It’s a little early for the Rumaniacs series but two of the members have reviewed it, here, neither as positively as I have. My sample came from the same source as theirs.

Saint Benevolence Haitian Clairin – Review

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Jan 132020
 

Photo (c) ModernBarCart.com

“White cane spirits are having a moment,” wrote Josh Miller of Inu a Kena in naming the Saint Benevolence clairin one of his top rums of 2019. He was spot on about that and I’ve felt the same way about white rums in general and clairins in particular ever since I had the good fortune to try the Sajous in Paris back in 2014 and had my hair blown back and into next week – so much so that I didn’t just make one list of 21 good white rums, but a second one for good measure (and am gathering material for a third).

Given that Velier’s involvement has raised the profile of clairins so much, it’s surprising that one with the avowed intention of ploughing back all its profits into the community where it is made (see “other notes”, below) does not have more of a mental footprint in people’s minds. That might be because for the most part it seems to be marketed in the USA (home of far too few rum blogs), whence its founders Chase and Calvin Babcock hail – and indeed, the first online write ups (from Josh himself, and Paul Senft on Got Rum), also stemmed from there. Still, it is moving across to Europe as well, and Indy and Jazz Singh of the UK-based Skylark Spirits, couldn’t contain their glee at providing something to a ‘Caner Party in 2019 which we had not seen before and threatening dire violence if it was not tried right then and there.

They could well smile, because the pale yellow 50% “white” rum was an aromatic beefcake that melded a barroom brawler with a civilized Martinique white in a way that we had not seen before. It started rough and ready, true, with fierce and pungent aromas of wax, brine, acetones, and olives biffing the schnozz, and it flexed its unaged nature quite clearly and unapologetically. There was a sprightly line of citrus/white sugar running through it that was pleasing, and after a while I could sense the sharpness of green apples, wasabi, unripe bananas, soursop mixing it up with softer scents of guavas and vanilla. Every now and then the salty, earthy notes popped back up as if to say “I exist!” and overall, the nose was excellent.

Unlike the overpowering strut of the Velier clairins, the taste here was quite restrained and less elemental, even at 50% ABV. In fact, it almost seemed light, initially presenting a nice crisp series of sugar-water and lemon notes, interspersed with salted cucumber slices in sweet apple vinegar (and a pimento or two thrown in for kick). Mostly it was crisp fruits from there – green grapes, red currants, soursop, unripe pears, and it reminded me of nothing so much as the laid back easiness of the Cabo Verde grogues, yet without ever losing a bit of its bad boy character, the way you can always spot a thug even if he’s in a tux, know what I mean? Finish handled itself well – salt and sweet, some tomatoes (!!), a little cigarette tar, but mostly it was sugar water and pears and light fruits, a soft and easy landing after some of the aggro it presented earlier.

All in all, really interesting, though perhaps not to everyone’s taste – it is, admittedly, something of a challenge to sample if one is not prepared for its rough and ready charms. It may best be used as a mixer, and indeed, Josh did remark it would work best in a ‘Ti Punch or Daiquiri. He said it would make “for a fresh take on an old favorite”, and I can’t think of a better phrase to describe not just the cocktails one could make with it, but the rum as a whole. It lends richness and variety to the scope of what Haitian clairins can be.

(#692)(84/100)

Other Notes

  • The source of the clairin is the area around Saint Michel de l’Attalaye, which is the second largest city in Haiti, and located in the central north of the country. There, sugar cane fields surround and supply the Dorcinvil Distillery, a third-generation family operation employing organic agricultural practices free from herbicides, pesticides and other chemicals. The cane itself is a blend of several different varieties: Cristalline, Madame Meuze, Farine France and 24/14. After harvesting and crushing, the juice is fermented with wild yeasts for five to seven days, then run through a handmade Creole copper pot still, and bottled as is (I suspect there may be minor filtration to remove sediments or occlusions). It is unclear whether it is left to stand and rest for a bit, but my bottle wasn’t pure white but a very faint yellow, so the supposition is not an entirely idle one.
  • The company also produces a blended pot-column still Caribbean five year old rum I have not tried, made from from Barbados molasses and cane juice syrup from the Dominican republic
  • Charity Work: [adapted from Inu A Kena and the company website] Saint Benevolence rum is made by Calvin Babcock, who co-founded Living Hope Haiti, a charity providing educational, medical, and economic services in St Michel de Attalaye in Northern Haiti. He works with his son Chase, the other half of the team. Along with their partners on the ground in St Michel de Attalaye, Living Hope Haiti (LHH) has built five elementary schools, four churches, an orphanage, a medical clinic, and funded other critically necessary infrastructure including bridges and water wells. They also provide three million meals per year to those in need. The work of LHH is almost entirely funded by the Babcock family, but with the introduction of Saint Benevolence, a new funding stream has come online. Besides LHH, Saint Benevolence funds two additional charities: Innovating Health International (IHI) and Ti Kay. IHI is focused on treating chronic diseases and addressing women’s health issues in Haiti and other developing countries, while Ti Kay is focused on providing ongoing TB and HIV care. Since 100% of the profits of the rum go straight back to the community of origin, this is certainly a rum worth buying to support such efforts, though of course you’re also getting quite a good and unique white rum for the price.

La Belle Cabresse Rhum Blanc Agricole de la Guyane – Review

 4 Responses »
Nov 112019
 

In case you’re wondering, in the parlance of the Francophone West Indies the term “cabresse” (or “chabine”) refers to a light skinned mulatto, what Guyanese would call a dougla gyal – not altogether politically correct these days, but French Caribbean folks have always been somewhat more casual about such terms (witness the “Negrita” series of rums, for example) so perhaps for them it’s less of a big deal. The rum in question comes from French Guiana in this case, made there by the same distillery of St. Maurice which also provides the stock for the rhums of that little indie out of Toulouse, Toucan. It is now the only distillery in the country, though back in the 1930s there were about twenty others.

The blanc is the standard white rum of the company and the brand name of La Cabresse – other brands they make are La Cayennaise and La Coeur de Chauffe, none of which I’ve tried thus far. Like all their rums, its a column still product based on a 48-hour fermentation cycle of the fresh cane juice harvested from their own fields, and it’s bottled at what could almost be seen as a standard for whites, 50% ABV. And that’s sufficient to give it some heft while not being too milquetoast for a hard charging bar cocktail.

Certainly it gives the flavours ample room to emerge. It’s self-evidently a cane juice rhum, redolent of fresh wet grass, sugar cane sap, swank, and white fruits like ripe pears and guavas, and without any tart tang or bite. There’s a touch of avocados, brine and olives mixed up with lime leaves, and a clear hint of anise in the background.

The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.

When it comes to French island rums, agricoles or otherwise, my attention tends to be attracted more by the whites than the majority of the aged rhums. It’s not that the older rhums are bad by any stretch – quite the reverse, in fact – just that I find the whites fascinating and original and occasionally just plain weird. There’s usually something interesting about them, even when they are perfectly normal products. Perhaps it’s because I was raised on whites that were too often bland, lightly-flavoured and inoffensive and just served their purpose of providing a jolt of alcohol to a mix, that I appreciate rums willing to take a chance here and there.

Not all whites conform to that, of course, and this one isn’t going to break the mould, or the bank, or your tonsils. It’s a perfectly serviceable mid-level white rum, nothing extra special, nothing extra bad. It’s not a crazy screaming face-melter, nor a boring, take-one-sip-and-fall-asleep yawn-through. I’d suggest it’s a little too rough to take neat, while also lacking that element of crazy that makes you want to try it that way just to prove you could; and at the same time it is sprightly enough to boost a cocktail like a Ti’Punch real well. At the end, then, you could with justification state that La Belle Cabresse remains one of those all-round rhums which doesn’t excel at anything in particular, but provides solid support for just about everything you want it for.

(#674)(82/100)

Saint James Pot Still Agricole White Rhum – Review

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Sep 122019
 

This is a rhum to drive you to tears, or transports of ecstasy, because it’s almost guaranteed that either you’ll regret you never tried it (though you’ll only know that after you do), or fall in lust with it immediately, then bang yourself over the head for not buying more when you did. It’s a white rhum screwed tight to a screaming 60%, unaged, and made, Lord save us, from St. James’s old pot stills — which created a juice so unlike anything else from the island that people crossed themselves when they saw it, it couldn’t be labelled as an AOC, could not even be designated as Martinique rhum, and all we get is the almost embarrassed note that it’s made from “French Antilles.”

White rhums like this have a strong and cheerfully disreputable DNA, going back right to the beginning when all the various estates and plantations had was leaky, farty stills slapped together from cast-aside copper, steel dinner plates and maybe a leather shoe or three. We’ve had primitives like this before – the Sajous and the Paranubes come to mind, Sangar from Liberia, MIM from Ghana, South Africa’s Mhoba, the Barik rhums from Moscoso’s jury rigged column still, and even Habitation Velier’s 2013 Foursquare and TECA whites, and that mastodon of the L’Esprit from Guyana. Yet I assure you, this innocent and demure looking pale yellow-white was on a level all its own, not just because of its origins, but because it hearkens back to rum’s origins while not forgetting a single damn thing St. James have ever learned in over two hundred years, about how to make sh*t that knocks you flat.

And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.

Could the palate live up to all that stuff I was smelling? I got the impression it was sure trying, and it displayed an uncommon lack of roughness and jagged edges for something at that strength (the L’Esprit 85% white had a similar quality, you’ll recall). It slid smoothly across the tongue before hijacking it with tastes of sugar water, white chocolate, almonds cumin, citrus peel and brine. Then, as if unsatisfied, it added ashes, warm bread fresh from the oven, ginger snaps, cloves, soursop…in all that time it never crossed into something excessively sweet or allowed any one element to dominate the others, and while it lacked the true complexity of a rhum I would call “great”, it didn’t fall much short either, and the finish wrapped things up with a flourish – warm, really long, with ginger, cinnamon, herbs, citrus peel and bitter chocolate and sea salt.

Until 2019, the Coeur de Chauffe — “the Heart of the Distillation” — was an underground cult rum limited to no more than 5000 liters per year, sold only on Martinique itself. It is, in point of fact, not an AOC rhum at all since it is a pot still product. Having tried it twice now and come to grips with its elemental nature, I think of it as a throwback, an ancestor, an old-style white agricole from Ago. I appreciate it’s a rhum that will likely find only a niche audience and is not for the sweet-toothed who love gentler products; but anyone who loves his juice should one day try sampling something like this, if only to experience new tastes, or old ones expressed in different ways. I drank it with St. James’s own more traditional Fleur de Canne 50% and some of DePaz’s work — yet somehow, even though they were all good, all tasty, it’s this one I remember for its fire and its taste and its furious energy. Clearly something so pungent and unique could not be kept hidden forever, and for all those looking for something interesting, perhaps even an alternative to some of Jamaica’s funky bad boys, well, here may just be the droid you’re looking for.

(#656)(86.5/100)

Domaine de Séverin Rhum Agricole Blanc (1990s)

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Mar 262019
 

Rumaniacs Review # 095 | 0611

As noted in the biography of the Domaine de Séverin, what we’re getting now from the new owners is not what we were getting before. The company’s distillery changed hands in 2014 and such rums as were made back in the day immediately became “old”, and more obsolete with very passing year. From the old style design of the labels, I’d hazard that this one came from the 1990s, or at the very latest, the early 2000s, and I have no background on ageing or lack thereof – I would imagine that if it slept at all, it was a year or less. Over and beyond that, it’s a decent blanc, if not particularly earth shattering.

Colour – White

Strength – 50% ABV

Nose – Starts off with plastic, rubber and acetones, which speak to its (supposed) unaged nature; then it flexes its cane-juice-glutes and coughs up a line of sweet water, bright notes of grass, sugar cane sap, brine and sweetish red olives. It’s oily, smooth and pungent, with delicate background notes of dill and cilantro lurking in the background. And some soda pop.

Palate – The rhum does something of a right turn from expectations. Dry and dusty, briny and sweet. Vegetable soup and maggie cubes mixes up with herbal / fruity notes of cucumber, dill, watermelon juice and sugar water. Somehow this crazy mish-mash sort of works. Even the vague hint of caramel, molasses and lime leaves at the back end add to the pungency, with the dustiness of old cardboard being the only off note that doesn’t belong.

Finish – Warm, smooth, light, oily, a mix of sugar water and 7-up which is the faintest bit dry.

Thoughts – Guadeloupe is free to mess around with molasses or cane juice, not subscribing to the AOC that governs so much of Martinique, and the bottle states it is a rhum agricole, implying cane juice origins. Maybe, though those odd commingling tastes do make me wonder about that. It’s tasty enough and at 50% almost exactly strong enough. But somehow, through some odd alchemy of taste and preference, the odd and uncoordinated way the sweet and salt run apart from each other instead of providing mutual support, it’s not really my glass of juice.

(82/100)

 

That Boutique-y Rum Co. O Reizinho White Agricole Rum (Batch 1) – Review

 14 Responses »
Feb 042019
 

Last October, I ran into Pete Holland of the Floating Rum Shack at the Berlin Rum Fest (literally – I tripped and nearly fell into his shelf of rums, and he saved them by interposing himself so they would not be damaged, even if I was). Although we, as long-existing rum bloggers, knew of each other — all of us know each other in the Oasis — we had only met once before, so I bee-lined over to see what he was doing. It turned out he was stewarding the line of rums from the cheekily named “That Boutique-y Rum Company” (hereinafter referred to as TBRC) a division of Atom Brands, which in turn runs the Master of Malt online spirits shop (and which also self releases and self reviews the Cornelius Ampleforth rum, if you recall). Pete steadied me, indicated the whole range on display, and asked what I wanted to try.

I looked at all the familiar countries, ignoring most, looking for the unusual, not the standard – something the brand has done that takes us into new territory to awe and enthuse (the way Foursquare has done with the ECS, L’Espirt is doing with its 2019 whites, Rum Nation did with the Supreme Lords, and Velier did with…well, just about everything). These days, I want something weird, off-kilter, new, exciting, different – and still tasty.

Alongside the Bajan, Mudland, Jamaican and other suspects (all of which had arresting and brightly-drawn, brightly-coloured labels that took Bristol Spirits’ colour scheme out back and whupped it), there was one from Travellers (Belize) and Bellevue (Guadeloupe)…this looked promising. But after five minutes of chatting, I was having difficulty making a decision so, I asked him: “If you had one rum out of this entire selection you’d want me to try, which one would it be?”

Now you could tell that Pete, who is a consultant for the company, not an ambassador, really liked pretty much everything, which is why he kept his glass on the go the entire time from different bottles (under the pretext of helping out the bright-eyed but inexperienced rum chums swirling around the booth). “Yes mon, me drinkin’ de same rum dat me showin’ you, so it gotta be good,” you could easily imagining him saying as he avoided braining passers-by with his tasting glass using graceful moves of the arm, never spilling a drop. So I was curious what his own favourite was, shorn of the need to sell anything to me.

He hesitated, seeing the trap, but then grinned, sipped again, and then pointed at a bottle off to the side, sharing the same colour scheme as the Enmore and the Bellevue. It was from O Reizinho, a Madeiran outfit of which I knew nothing except that it was from Madeira (which, as an aside, is an EU-recognized agricole producer). “That one.” And without losing his glass in the one hand, he proceeded to pour me a shot with the other, hefty enough to render me catatonic, then stood back to observe the results (much the way The Sage had done years back when I had tried my first clairin, the Sajous).

Strictly speaking, the rum is not that strong – “only” 49.7%, which is a couple of whiskers away from standard. It was made in Madeira, which intrigued me, as I really enjoyed the Engenho Novo rums made by Hinton and Rum Nation; and it was a pot still rum, an unaged rum, and a “white,” all pluses in my book. And anyway, how could you not want to sample a rum named “The Kinglet”? I know I did, and not just because of his recommendation.

It didn’t disappoint, starting out with a firm aroma of salt and wax, very powerful. Earth mustiness, cardboard, loam, olives, bags of salt. Like a clairin, but softer. Fresh and deep, edging “crisp” by a whisker, and while the herbal notes of dill and grass and fresh sugar cane sap were there, they were not so much dominant as coexistent with the other notes mentioned before. A really outstanding set of aromas, I thought, with an excellent balancing act carried off in fine style.

And the taste, the mouthfeel – wow, really nice. Warm, sweet, dry and fruity, with raspberries, bananas, pineapple, papaya, salt olives all dancing their way across the tongue, without any sharp nastiness to spoil the enjoyment: I like rums north of 60%, of course, but there was no fault to be found in the strength that was chosen here because even at that low power, it thrummed across the palate and still managed to provide a clear demo of all the proper notes. Excellent sipping dram as long as you’re okay with a not-so-furious amalgamation of sweet-brine-soya-miso-soup admixture. If it faltered some, it was on the finish – and for the same reason the nose and palate were so good, i.e., the muted strength. That didn’t invalidate it (to me), and it was pleasant, sweet, soft, warm, firm and fruity, with just a little edge carrying over to complete the experience.

O Reizinho means “Little King” or “Kinglet” depending on whose translator you use, and is a small distillery perched on a hillside on Madeira’s east coast by Santa Cruz. It is run by Joao Pedro Ferreira, who returned from a sojourn in South Africa some years back to go into the rum business with his father. They source cane locally, crushing it in one pass only (no messing around with a 2nd pass or adding water) and then let it stand in a week-long fermentation period. Then it’s run through a wood-fired steam-injected pot still, which on a good day can provide a dozen runs. So French island nomenclature notwithstanding, this is an agricole spirit, and it adheres to all the markers of the cane juice rhums, while providing its own special filip to the style.

Initially, to get things going for the first release, TBRC bought some of those rums from a broker (Main Rum) the way so many new and old independents did and do. But this one was bought direct from O Reizinho, and the intention in the future is to continue to do so, and to go with both aged and unaged products from this tiny distillery. If they keep bottling — and TBRC keeps issuing — juice as fine as this, then all I can say is that the future is a bright one for them both, and I look forward to trying as much as I can from TBRC’s extended range of rums generally, and O Reizinho specifically. They’ve enthused me that much with just this one rum.

(#596)(86/100)

Other notes

  • Batch 1 of this rum is 487 bottles
  • Just for the record, I really enjoyed the brightly coloured, lighthearted design of the labels, which are a nice counterpoint to the minimalist “facts-only” labels currently in vogue. The artist is from the outfit Jim’ll Paint It (FB Link)(Website)- ATOM brands came up with the brief, then Jim brought it to life. In his work he reminds me somewhat of Jeff Carlisle, who did “Another Night at the Warp Core Cafe.“

A1710 2017 “La Perle” Martinique White Rhum – Review

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Jan 072019
 

After the initial flurry of articles attendant on the forming of the first new distillery / rum brand in Martinique in, oh, I don’t know, forever, there’s been a surprising drop in attention for A1710. The big guns like Neisson, Bally, HSE, Trois-Rivieres, Depaz et al, with decades (or centuries) of brand awareness underlying their name and fame, continue to issue their excellent agricole rums, of course, but it’s almost like A1710 dropped by the wayside. Yet this tiny outfit makes rums with a lot of zip, zap, zowee and swoosh, and should not be ignored just because it’s small.

A1710 is the first attempt in a long time to shake up Martinique’s well known rum industry, being created in 2016 as a micro-distillery for Habitation Le Simon (not to be confused with the distillery of Simon, though they’re close by), which rubs shoulders with Clement on the mid eastern side of the island. The estate’s roots go back to 1710 when the founder, Jean Assier, arrived on the island (hence the “A” in the title) and founded the sugar plantation, which seems to have been family owned and operated as a sugar estate ever since. Yves Assier de Pompignan, the 50-year-old who created the brand and founded the distillery in 2016, first made a career in stationery and office supplies before accepting his True Calling, perhaps channelling the family heritage — a great-grandfather owned the current factory of Saint-James, a grandfather owned of rum brand, his father is a cane agronomist and he has connections with the Hayot family as well.

What distinguishes the small distillery is that it did not chase the AOC designation (they have creole column still, ferment juice for around five days and reap cane year round, to name some points of divergence), and its organic focus, which eschews the more mechanized bulk approach taken by bigger competitors. I usually nod and smile at such statements, but when the results are as good as these, who am I to rain on their parade? Besides, it’s canny – there’s a market for such niche products made as free from technological interference as possible, and I’m sure A1710 knew and bet on that.

And after all is said and done, the white rum they make is excellent. Just nosing this 2017-issued 54.5% product makes that clear: it’s sparkly, sprightly sugar water with a light tinge of brine. Olives, nail polish remover, turpentine, floor wax, freshly sawn lumber and sawdust. Cider gherkins and apple cider. Very impressive because it never loses sight of the creole still origins and even after half an hour it still coughs up some earthy notes, well polished leather and a lovely thread of green apples.

Moving on, the flavour profile on the palate is nothing short of impressive. It comes smooth and warm across the tongue, providing warm notes of sugar water, watermelon, papaya, licorice, sweet bonbons, grass, and pungent lime leaves in a thai curry. The rhum displays real potency without overcrowding the taste buds with either too much power or excessive complexity, a perfect combo of sweet and salt and herbals in a complex interplay of citrus, grass, cilantro and 7-up. It’s almost cachaca-like, minus the bitterness of strange Brazilian woods. The finish was okay but things start to slow down here, and it (fortunately) stops just shy of being bland – the heat carries off some of the taste and closing aromas but there was lime leaves, gherkins and sugar water, getting sweeter and more delicate (but always crisp) over time. It reminded me a lot of the J. Bally Blanc agricole, but was a smidgen better, I’d say.

When Cyril of DuRhum rendered one the first online opinions of A1710 and both their 2016-edition whites and aged rum selection, he wrote honestly (and disparagingly) about the flowery marketing push and the price, especially the aged ones. Fast forward a year or two and the online-store costs for the 2017 white written about here are pretty much in line with others of their kind; and the marketing, well, every company under the sun trumpets its niche advantage and special something – I yawn through the usual adjectives and hyperboles anyway so it doesn’t trouble me unless it’s an out-and-out falsehood and has no real info behind it. Putting that aside, what I appreciated about A1710 was the courage it took to open the eighth distillery on the island at all, against some formidable competitors. What emerged at the other end was a white rum of real quality which possessed a solid taste profile and whether known or not, can take its place without apology alongside all the other blancs that may be better known and sell more. That’s a real achievement, for a company this young.

(#586)(85/100)

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