Depaz Rhum Agricole Blanc “Cuvee de la Montagne” – Review

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Apr 182021
 

When most people spend money on rhum agricoles, they tend to go for the upscale aged (“vieux”) editions, those handily aged expressions or millesimes which have tamed the raw white juice dripping off the still by ageing them for several years. Consumers like the smooth sipping experience of an aged brown spirit, and not many consider that while such rhums do indeed taste lovely and are worth their price tag, the ageing process does take away something too – some of the fresh, snappy bite of a white rhum that hasn’t yet been altered in any way by wood-spirit interaction and a long rest.

Locals in the French West Indies have for centuries drunk the blanc rhum almost exclusively – after all, they didn’t have time to muck around waiting a few years for their favourite tipple to mature and in any case the famous tropical Ti-punch was and remains tailor made to showcase the fresh grassiness and herbal pizzazz of a well made blanc. To this day, just about every one of the small distilleries in the French islands, no matter how many aged rhums they make, always has at least one house blanc rhum, and just about all of them are great. In fact, so popular have they become, that nowadays increasingly specialized “micro-rhums” (my term) based on parcellaires and single varietals of sugar cane are beginning to become a real thing and make real sales.

Depaz’s 45% rhum blanc agricole is not one of these uber-exclusive, limited-edition craft whites that uber-dorks are frothing over. But the quality and taste of even this standard white shows exactly how good the blancs were in the first place, and how the rhum makers of Depaz got it so right to begin with. Consider the nose: it is fresh, vegetal and frothily green, vibrantly alive and thrumming with aromas of crisp sugar cane sap, sugar water and tart watermelon juice. And that’s the just for openers – it has notes of green apples, grapes, cucumbers in sweet vinegar and pimento, and a clean sense of fruits and soda pop, even some brine and an olive or two. All this from a rum considered entry level.

The palate has difficulty living up to that kind of promise, but that should by no means dissuade one from trying it. It’s a completely traditional and delectable agricole profile: sweet, grassy and very crisp on the tongue, like a tart lemon sherbet. It tastes of lemon, cumin, firm white pears and papayas, and even shows off some firm yellow mangoes, soursop and star-apples. The 45% isn’t very strong, yet it provides a depth of flavour one can’t find much fault with, and this carries over into a nicely long-lasting, spicy finish that is sweet, green, tart and very clean. There’s a whole bunch of fruit left behind on the finish and it really makes for a nice neat pour, or (of course) a Ti-punch.

Depaz is located on the eponymous estate in St. Pierre in Martinique, which is at the foot of Mount Pelée itself: it has been in existence since 1651 when the first governor of Martinique, Jacques Duparquet, created the plantation. Although the famous eruption of the volcano in 1902 decimated the island, Victor Depaz, who survived, reopened for business in 1917 and it’s been operational ever since. The company also makes quite a few other rhums: the Rhum Depaz, a full proof 50% beefcake, the Blue Cane Rhum Agricole as well as an XO and the Cuvee Prestige, to name just a few.

I have never tried as many of their rhums as I would like, and for a company whose rums I enjoy quite a bit, it’s odd I don’t spend more time and money picking up the range (I feel the same way about Bielle and Dillon). I keep adding to my knowledge-base of Depaz’s rhums year in and year out, however, and so far have found little to criticize and much to admire. When even an entry level product of the line is as god as this one is, you know that here there’s a company who’s attending seriously to business, and from whom only better things can be expected as one goes up the line of their products.

(#813)(84/100)

Other notes

  • It goes without saying that this is a cane juice product, AOC compliant, columnar still.
  • Depaz is not an independent family operated establishment any longer, but is part of the Bardinet-La Martiniquaise Group, a major French beverages conglomerate which also owns Saint James and Riviere du Mat.

Bardinet Rhum Negrita (1980s)

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Jul 062020
 

Rumaniacs Review #117 | 0742

Bardinet was a French company — now part of La Martiniquaise-Bardinet — formed by Paul Bardinet in 1857 in the south of France: he came up with the not-terribly-original idea of blending various rhums, much as various merchant bottlers were doing across the channel. Arguably their most famous product was the Negrita brand, originally a blend of Reunion, Martinique and Guadeloupe rhums, which was first released in 1886 with the now famous (or infamous) picture of the black girl on the label.

That picture, drawn by Max Camis (a famous poster designer and press cartoonist of the time) is supposedly the oldest character in French advertising…it’s surprising to see such consistent longevity, and one wonders if in these times it should not be retired. It has remained a visual staple of the Negrita brand for over a century, and maybe the brand owners feel it has created a heritage and cachet of its own that they are loath to change…but if 1423 be taken to task, and both they and Plantation can change names deemed culturally offensive, then surely this should be on someone’s list to speak to as well.

That polemic aside, one issue created by a label that has remained stable for so long, is difficulty in dating the bottle itself. The auction where it was sourced suggested a date of 1970s-1980s and the frayed and much decomposed back label seemed to refer to a person or place named Olympe, which, when I practiced my Google-fu, turned up a restaurant run by Olympe Versini, a starred chef who was the first woman to have a radio and TV show in France in the 1970s. Artur (see comments below this post) pointed out that not only were barcodes widely introduced in the 1980s but the referred to book on the label was published in 1981, so although originally I thought the 1970s were a good dating, the truth is that 1980s are probably correct. We do not, unfortunately, know about any ageing it has been through, or how old it is.

Colour – Dark amber

Strength – 44%

Nose – Doesn’t lend itself to quick identification at all. It’s of course pre-AOC so who knows what made it up, and the blend is not disclosed, alas. So, it’s thick, fruity and has that taste of a dry dark-red wine. Some fruits – raisins and prunes and blackberries – brown sugar, molasses, caramel, and a sort of sly, subtle reek of gaminess winds its way around the back end. Which is intriguing but not entirely supportive of the other aspects of the smell.

Palate – Quite good, better, in fact, than the nose. Soft, smooth, warm, slightly sweet, with lots of ripe fruits – mangoes, papayas, a slice of pineapple, plums, blackberries, cherries. There’s a trace of coffee grounds, vanilla and a nice background tartness to the whole thing, a creamy citrus hint, that gives it an edge I like.

Finish – Short, warm, almost thick, smooth. Mostly fruits and a bit of toffee and the tiniest whiff of brine.

Thoughts – It’s not a bad rhum — indeed, it’s quite interesting — just one we don’t know enough about in terms of what went into its blend. I’d suggest both Martinique and Guadeloupe, though that’s guesswork based on a taste that could be interpreted in many other ways. Good for a sip and a share, however, for those who like sipping back into history.

(82/100)