Mar 282022
 

Rum and rhum aficionados are no strangers to Depaz, the distillery on Martinique now owned by Bardinet-La Martiniquaise. The sugar factory and (later) distillery had once been a family operationthe Depaz family from Livorno in Italy had been part of Martinique society since the 1700sand was in existence even before its destruction by the eruption of Mt. Pelee in 1902. The estate’s modern history can truly be said to have begun with the reconstruction of the distillery in 1917; their immediate success at rum-making could be inferred from their winning of medals at the Marseille expos of 1922, 1927 and 1931, at a time when French island rhums were hardly very well known (even Bally only started making the good stuff around 1924). In 1989 the head of the family at the time, André Depaz, allowed a long time customer and distributor, the Bardinet Group, to take over Depaz, and in 1993 La Martiniquaise, another major spirits conglomerate who already owned Dillon, bought a controlling interest in Bardinet, and so remains the current owner.

The technical specs for this rhum are quite normal: cane juice source, column still distillate, a blend of rhums aged three years or more, 45%. Although these core stats have changed very little over the decades, I have to be honest and admit I’d be interested to see what some 1960s or 1940s versions taste like and how they compare (like Olivier did, here). Because there’s little to find fault with in this rhum. It presents an opening nose that is very nice, almost delicate, redolent of vanilla, flowers, white fruit plus watermelon and cane juice and sugar water. The almost quintessential agricole profile, yet even the relatively brief ageing period allows deeper notes ot be discernedcaramel, peaches, peas, brown sugar, that kind of thing. Stays light and clean, adding some saline and bananas at the back end.

That’s quite an intro from a rhum positioned as entry level, not costing too much, and quite young. Admittedly, the palate is not quite up to that level, but it’s not too shabby either: it presents a bit rough and sharp and spicy at the beginning, until it settles down, and then it becomes softer and warmer, like a scratchy old blanket you use on the sofa while watching TV. Sweet caramel, coconut shavings, vanilla, sugar cane juice, pears, apples, very ripe cherries and black grapes, are all noticeable right bout of the gate. The edges have not been entirely rounded off with some further ageing or blending, so much of the young and frisky nature of the rhum comes through, like a half-grown long-haired mutt that hasn’t quite adjusted to its strength. The finish is sharpish, medium long, mostly sugar water, citrus, herbs, toffee, some fruits and a light hint of lemon grass.

Depaz’s rhums have always been available in France, but there were few reviews around even from the old stalwarts of the online reviewing ecosystem from that country, perhaps because people tended to go for the more upscale editions like the distillery’s millesimes and indie bottlings rather than the “standard” line which this isyet for the budget-minded cognoscenti, Depaz’s starters of the blanc, the XO and the Vieux are actually really quite good and shouldn’t be dismissed out of hand. Fortunately, even for those who don’t want to spring for the full 700ml, gift sets in smaller sizes are available for the penny pinchers among us, such as the one I bought.

And I’m wondering if I shouldn’t have dropped a bit more coin on the whole bottle, because overall, although I feel it’s a rum better served in a Ti punch than on its own, it isn’t so bad that it can’t be had neat. It’s subtle and more complex than it appears at first sight, moves at an angle to the full-out grassy-herbal profile of a recognizable agricole, yet succeeds remarkably wellit explains why the aged offerings are so highly regarded and sought after, because if something this young can be made so well and taste so good, then what must they be like? To some extent, trying this rum is an affordable answer to that question.

(#894)(82/100) ⭐⭐⭐½


Other notes

  • You will observe that no controversy has ever been attached to the name of this rhum.
  • As with most other distilleries on the island, Depaz adheres to the AOC regulations so one can drink their rums with confidence that there’s been no mucking around with anything dodgy.
  • Other reviews one can find are the Fat Rum Pirate’s 2020 review (four stars), Rumtastic’s 2019 ambivalent and unscored review and Single Cask Rum’s evaluation from 2019 (85 points).
Jul 062020
 

Rumaniacs Review #117 | 0742

Bardinet was a French companynow part of La Martiniquaise-Bardinetformed by Paul Bardinet in 1857 in the south of France: he came up with the not-terribly-original idea of blending various rhums, much as various merchant bottlers were doing across the channel. Arguably their most famous product was the Negrita brand, originally a blend of Reunion, Martinique and Guadeloupe rhums, which was first released in 1886 with the now famous (or infamous) picture of the black girl on the label.

That picture, drawn by Max Camis (a famous poster designer and press cartoonist of the time) is supposedly the oldest character in French advertisingit’s surprising to see such consistent longevity, and one wonders if in these times it should not be retired. It has remained a visual staple of the Negrita brand for over a century, and maybe the brand owners feel it has created a heritage and cachet of its own that they are loath to changebut if 1423 be taken to task, and both they and Plantation can change names deemed culturally offensive, then surely this should be on someone’s list to speak to as well.

That polemic aside, one issue created by a label that has remained stable for so long, is difficulty in dating the bottle itself. The auction where it was sourced suggested a date of 1970s-1980s and the frayed and much decomposed back label seemed to refer to a person or place named Olympe, which, when I practiced my Google-fu, turned up a restaurant run by Olympe Versini, a starred chef who was the first woman to have a radio and TV show in France in the 1970s. Artur (see comments below this post) pointed out that not only were barcodes widely introduced in the 1980s but the referred to book on the label was published in 1981, so although originally I thought the 1970s were a good dating, the truth is that 1980s are probably correct. We do not, unfortunately, know about any ageing it has been through, or how old it is.

ColourDark amber

Strength – 44%

NoseDoesn’t lend itself to quick identification at all. It’s of course pre-AOC so who knows what made it up, and the blend is not disclosed, alas. So, it’s thick, fruity and has that taste of a dry dark-red wine. Some fruitsraisins and prunes and blackberriesbrown sugar, molasses, caramel, and a sort of sly, subtle reek of gaminess winds its way around the back end. Which is intriguing but not entirely supportive of the other aspects of the smell.

PalateQuite good, better, in fact, than the nose. Soft, smooth, warm, slightly sweet, with lots of ripe fruitsmangoes, papayas, a slice of pineapple, plums, blackberries, cherries. There’s a trace of coffee grounds, vanilla and a nice background tartness to the whole thing, a creamy citrus hint, that gives it an edge I like.

FinishShort, warm, almost thick, smooth. Mostly fruits and a bit of toffee and the tiniest whiff of brine.

ThoughtsIt’s not a bad rhumindeed, it’s quite interestingjust one we don’t know enough about in terms of what went into its blend. I’d suggest both Martinique and Guadeloupe, though that’s guesswork based on a taste that could be interpreted in many other ways. Good for a sip and a share, however, for those who like sipping back into history.

(82/100)

Apr 242017
 

#359

“Aguacana” is as good a term for this cachaça as any other, denoting as it does “water of the cane” There are few titles more appropriate, because at 37.5% you’re really not getting very much out of the Brazilian drink, and even in a mix I sort of wonder what the point is and how well something this frail would fare in a caipirinha. I’m aware that it’s somewhat snobby, but seriously, 37.5% is edging out of spirits territory altogether and into some kind of never-never land of “please don’t hurt me” for the timid, and my preferences don’t run that way. Note the label by the way – it says “The Original for a Caipirinha,” which I think every such drink under the sun claims to be

Background information is as skimpy as the taste profile. The rum is made under the auspices of Bardinet, a French spirits company founded back in the 1850s by Paul Bardinet who worked on blending and taming sugar cane alcohol that was shipped to France. These days the name Bardinet (with respect to rums) is probably better associated with the Negrita and Old Nick brands, but since 1993 they have been the La Martiniquaise-Bardinet Group and control Dillon, Depaz and Sainte-Marie on Martinique, as well as Distillerie de Marie Galante and SIS in Guadeloupe. So certainly their lineup has real heft in it. As for the Aguacana, it’s one of the many brands within the group and that’s about all I could dig up – I don’t even know where specifically in Brazil it’s made. From the paucity of the information and lack of any kind of serious marketing, I get the impression it’s an afterthought meant to round out the portfolio rather than a serious attempt to make a commercial statement or break the Brazilian market.

Let’s get right into the tasting. The nose is sharper and clearer than the Thoquino that was tried alongside it, herbal and grassy, demonstrating more salt and less sugar, some vague florals and unripe green grapes so in that sense it was different. The problem was (and remains) that that was pretty much the whole shooting match: if there were more undiscovered aromas, they were far too faint and watery for me to pick them out.

Slight improvement on the palate. It presented a clean and spicy-sharp alcohol taste, quite dry, and was weak and near ghost-like at everything else – one senses there’s something there, but never entirely comes to grips with anything. So I let it rest, came back to it over a period of hours and noted tastes of iodine, watermelon, cucumbers in vinegar, flowers, and the ever-present sweet sugar water that so far has been a characteristic of every cachaça I’ve ever tried. Overall it was watery in the extreme, and even though sometimes ageing in oddly-named Brazilian woods imparts some off-base flavours to the profile, here there was none of that at all. “Slightly flavoured water” is what I remember grumbling to myself, before also noting that the finish was “inconsequential, with no aspects of profile worth mentioning that haven’t already been sunk by the mildness” (yes, my notes really do read like that).

Perhaps it’s unfair to judge a drink that is not meant to be anything but a cocktail ingredient as a neat sipping spirit, and you’d be within your rights to make the criticism. Still, you have to know what it’s like on its own before you go making a mix, right? How else are you going to know what to add? In fine, the Aguacana is a meek and inoffensive and ineffective cachaça, which does the job of making a shy caipirinha easy enough since just about anything added to the glass would alter the profile to what is desired (which may be the point). The relaxation and the buzz will arrive eventually, but if you really want a sense of what the rum is like by itself, you’ll spend a long time waiting for any kind of flavour to chug into the station. And as for me, I’ve got better rums to try, so I’ll pass on this in the future unless Mrs. Caner feels generous enough to whip up a drink for me.

(70/100)