
In any rum festival, if you are moving around with a posse or simply keep your ears open, there’s always one or two new or unknown rums that create an underground buzz. You drift from booth to booth, tasting, talking, writing, thinking, listening, and gradually you separate voices from the din, that quietly remark “Check out that one over there” or “Did you hear about….?” or “You really gotta try…” or a simple, disbelieving “Holy crap!”
The Whisper Antigua rum was one of those, Lazy Dodo another; in various years there was the Toucan white, the Compagnie’s Indonesian rum, the first edition of Nine Leaves, the first new Worthy Park rums…and in Paris 2019, it was the Teeda five year old made by the Japanese Helios Distillery, which I heard mentioned up and down the aisles by at least five separate people on the very first day (along with the Madeirans, the Cabo Verde grogues and Mhoba)

Helios has been around since 1961, when it was called the Taiyou distillery, and made rum from sugar cane grown in Okinawa itself (the climate favours it and all rum made in Japan uses cane from there) to cater to the locally-based Americans of the US post-war civil administration – and so as not to use rice which was needed for food to make alcohols like sake. In 1969 as the fortunes of the company and Okinawa improved, the name was changed to Helios and over the next two decades it branched out and gained licenses to make sake, shōchū, awamori (an Okinawan local spirit made from rice), whiskey and, in 1996, beer, which became one of its primary products with amawori and for which it is now best known. Yet they started with and always made a sort of cheap blended rum (both white and lightly aged), and in the last few years expanded that into an aged product they named Teeda (an Okinawan word for “sun” – goes well with Helios, doesn’t it?), which is a blend of rums of five to fifteen years old aged in ex-bourbon barrels, I am led to understand, and pot still distilled. No caramel or other additions, a pure rum.
I don’t know how much of the blend was five years old and how much was greater, but whatever they did, the results were great. The pot still component was particularly aggressive right out of the gate (even with a relatively staid 40% ABV strength) – yes it had a pronounced initial rumstink of sweet fruits and rinds decomposing in the sun, rotting bananas and paint remover, but there was also fanta and soda pop, a clear sweet line of bubble gum and strawberries, apricots, cherries, very ripe yellow mangoes, all tied together with brine, olives, and a really rich vegetable soup chock full of noodles and green onions (seriously!).
Palate…hmmm. Different, yet decidedly intriguing and original without straying too far from rum’s roots. It was supple and firm on the tongue, sweet and almost gentle – I sensed iodine, minerals, wet charcoal, ashes, redolent of that woody and yeasty fresh-baked sourdough action of shōchūs I’ve had, which worked…sort of. Gradually that released additional muskier flavours of licorice, molasses, vanilla, even red olives. It was also musty, with all the pungency of a barn made from old wood and long abandoned. Whatever fruits there were took a back seat, and only really came into their own on the finish which, though short, was creamy and sharp both at once, and allowed final notes of ripe cherries and apricots to make a final bow before disappearing.
What to make of something like this? A Caribbean rum it was clearly not, and it was quite separate from the light rums from South America; neither did it conform to India’s rich and sweet rums like the Rhea or Amrut, and it had little in common with the feral whites now coming out of Asia. Given that in many cases Japanese rum makers are often adding rum to their lineup of whiskies or sake or shōchū as opposed to starting rum distilling from scratch, I argue that too often the profiles of those drinks bleed over into the way their rums taste (Seven Seas, Ryoma, Cor Cor and Ogasawara are examples of this, with Nine Leaves a marked exception).
Yet I liked this thing, quite a bit. It was like a dialled-down Islay mixing it up with a Jamaican pot-still bruiser (with a Versailles acting as referee), and was, in my estimation, something of an original to sample, blending both the traditional “rummy” flavours with something new. It skated over many of the issues mentioned above and came out at the other end with a really mellow, rich, tasty, different rum, the likes of which I have not had before. Even with the few weaknesses it had — the balance and integration of the disparate components were not completely successful, and it could have been stronger for sure — there’s nothing here that would make me tell you to walk away. Quite the reverse, in fact – this rum is absolutely worth a try, and it makes me glad I listened to the buzz.
(#629)(83/100)
Other notes
- Thanks and a hat-tip to Yoshiharu Takeuchi and Manabu Sadamoto for help with the background notes
- A 2019 RhumFest masterclass video of Ms. Matsuda (grandaughter of the founder of Helios) can be found on FB in English, with a running French translation. This confirms the pot still comment (it is stainless steel) as well as noting that fermentation is 2 weeks, leading to a 60% distillate from the still; white rum is rested in steel tanks for about six months, while aged rums are put in oak casks for the appropriate period

It is unknown from where he sourced his base stock. Given that this DeLuxe Gold rum was noted as comprising pot still distillate and being a blend, it could possibly be Hampden, Worthy Park or maybe even Appleton themselves or, from the profile, Longpond – or some combination, who knows? I think that it was likely between 2-5 years old, but that’s just a guess. References are slim at best, historical background almost nonexistent. The usual problem with these old rums. Note that after Dr. Sangster relocated to the Great Distillery in the Sky, his brand was acquired post-2001 by J. Wray & Nephew who do not use the name for anything except the rum liqueurs. The various blends have been discontinued.
Nose – Opens with the scents of a midden heap and rotting bananas (which is not as bad as it sounds, believe me). Bad watermelons, the over-cloying reek of genteel corruption, like an unwashed rum strumpet covering it over with expensive perfume. Acetones, paint thinner, nail polish remover. That is definitely some pot still action. Apples, grapefruits, pineapples, very sharp and crisp. Overripe peaches in tinned syrup, yellow soft squishy mangoes. The amalgam of aromas doesn’t entirely work, and it’s not completely to my taste…but intriguing nevertheless It has a curious indeterminate nature to it, that makes it difficult to say whether it’s WP or Hampden or New Yarmouth or what have you.
Finish – Shortish, dark off-fruits, vaguely sweet, briny, a few spices and musky earth tones.
This was also the case when tasted. The bright and clean fruity-ester notes were more in evidence here than on the nose — green apples, sultanas, hard yellow mangoes, thyme, more pineapples, a bag of white guavas and watery pears. There was a hint of danger in the hint of cucumbers in white vinegar with a pimento or two floating around, but this never seriously came forward, a hint was all you got; and at best, with some concentration, there were some additional herbs (dill, cilantro), grass, sugar water and maybe a few more olives. I particularly liked the mild finish, by the way – clear and fruity and minty, with thyme, wet grass, and some almonds and white chocolate, sweet and unassuming, just right for what had come before.
Rumaniacs Review # 096 | 0617

Until 


And for anyone who enjoys sipping rich Jamaicans that don’t stray too far into insanity (the
The rum continues along the path set by all the seven Supreme Lords that came before it, and since I’ve not tried them all, I can’t say whether others are better, or if this one eclipses the lot. What I do know is that they are among the best series of Jamaican rums released by any independent, among the oldest, and a key component of my own evolving rum education. 
This brings us to the
Just as we don’t see Americans making too many full proof rums, it’s also hard to see them making true agricoles, especially since the term is so tightly bound up with the spirits of the French islands.

We don’t much associate the USA with cask strength rums, though of course they do exist, and the country has a long history with the spirit. These days, even allowing for a swelling wave of rum appreciation here and there, the US rum market seems to be primarily made up of low-end mass-market hooch from massive conglomerates at one end, and micro-distilleries of wildly varying output quality at the other. It’s the micros which interest me, because the US doesn’t do “independent bottlers” as such – they do this, and that makes things interesting, since one never knows what new and amazing juice may be lurking just around the corner, made with whatever bathtub-and-shower-nozzle-held-together-with-duct-tape distillery apparatus they’ve slapped together.




Oh yes…though it is different – some might even sniff and say “Well, it isn’t Foursquare,” and walk away, leaving more for me to acquire, but never mind. The thing is, it carved out its own olfactory niche, distinct from both its older brother and better known juice from St. Phillip. It was warm, almost but not quite spicy, and opened with aromas of biscuits, crackers, hot buns fresh from the oven, sawdust, caramel and vanilla, before exploding into a cornucopia of cherries, ripe peaches and delicate flowers, and even some sweet bubble gum. In no way was it either too spicy or too gentle, but navigated its way nicely between both.
Now here’s an interesting standard-proofed gold rum I knew too little about from a country known mostly for the spectacular temples of Angor Wat and the 1970s genocide. But how many of us are aware that Cambodia was once a part of the Khmer Empire, one of the largest in South East Asia, covering much of the modern-day territories of Thailand, Vietnam, Laos and Viet Nam, or that it was once a protectorate of France, or that it is known in the east as Kampuchea?
Thailand doesn’t loom very large in the eyes of the mostly west-facing rum writers’ brigade, but just because they make it for the Asian palate and not the Euro-American cask-loving rum chums, doesn’t mean what they make can be ignored; similar in some respects to the light rums from Puerto Rico, Dominican Republic, Panama and Latin America, they may not be rums 


In sampling the initial nose of the third rum in the NRJ series, I am not kidding you when I say that I almost fell out of my chair in disbelief. The aroma was the single most rancid, hogo-laden ester bomb I’d ever experienced – I’ve tasted hundreds of rums in my time, but never anything remotely like this (except perhaps the
In brief, these are all rums from Long Pond distillery, and represent distillates with varying levels of esters (I have elected to go in the direction of lowest ester count → highest, in these reviews). Much of the background has been covered already by two people: the Cocktail Wonk himself with his 
There’s a reason for that. What these esters do is provide a varied and intense and enormously boosted flavour profile, not all of which can be considered palatable at all times, though the fruitiness and light flowers are common to all of them and account for much of the popularity of such rums which masochistically reach for higher numbers, perhaps just to say “I got more than you, buddy”. Maybe, but some caution should be exercised too, because high levels of esters do not in and of themselves make for really good rums every single time. Still, with Luca having his nose in the series, one can’t help but hope for something amazingly new and perhaps even spectacular. I sure wanted that myself.
These are definitions of ester counts, and while most rums issued in the last ten years make no mention of such statistics, it seems to be a coming thing based on its increasing visibility in marketing and labelling: right now most of this comes from Jamaica, but Reunion’s Savanna also has started mentioning it in its Grand Arôme line of rums. For those who are coming into this subject cold, esters are the chemical compounds responsible for much of a given rum’s flowery and fruity flavours – they are measured in grams per hectoliter of pure alcohol, a hectoliter being 100 liters; a light Cuban style rum can have as little as 20 g/hlpa while an ester gorilla like the DOK can go right up to the legal max of 1600 at which point it’s no longer much of a drinker’s rum, but a flavouring agent for lesser rums. (For good background reading, check out the