Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hidingfor all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie. It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding).

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus. Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down. Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So. As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out thereeven the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here.

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the massesthe idea of making a true premium product is apparently not part of the program.

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into thiswhether through ignorance, inaction or intentthen all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½


Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing).

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.


Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients.
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.
Jan 122023
 

Samaroli was one of the first of the modern Italian independents, and focused primarily on whiskies, which remains the core of its indie bottling business to this day. The reputation of the company began in 1968 when Sylvano Samaroli began bottling for the Italian marketthe first non-UK bottler to deal seriously in that obscure Scottish tippleand eventually started issuing rums as well. The most famous of all his rum selections, and reputedly his own favourite, was probably also the first: the 1991-bottled unicorn rum of the West Indies Dark Rum from 1948. The next rum bottlings were done around 1998 and there were a few sporadic non-too-regular releases here and there until 2010…and in that year it’s like the hound was let off the leash and releases have come thick and fast ever since. Not just the usual single cask expressions, but blends and NAS rums, and the ship shows no signs of slowing down any time soon.

The rum we’re looking at today is a Guyanese from 1990, bottled 26 years later in 2016 at a reasonable 45% (though admittedly, that’s rather mild for single cask releases) and from a single cask (#68) which decanted 240 bottles. Curiously, the still of origin is never mentioned. Samaroli may have been an early bellwether and trendsetter of the rum scene (as Renegade was in another context), but disclosure was never as big a thing for them as it was for Velier, though far better than Moon Imports, say. The 1990 Guyana vintage, as an aside, seemed to be a favoured year for Samaroli, as they released several expressions from it, in 2007 (two, a PM and a VSG), 2014, 2015, 2016, and 2017 (also a PM). With a few exceptions, almost none disclosed the still, so clearly this was deliberate; and since by 2016 that was surely a thing for connoisseurs of Demerara rums, one can only assume they did not consider it important for some obscure reason, or that the rum was blended in the barrel from several sources.

So we have to guess, which is always fun with Demeraras, and that all goes to the profile. Which starts, as always, with the nose: here it’s woody, with early notes of licorice and caramel, wet sawdust and dark fruits like prunes, raisins, plums, black grapes. It stays that way for a bit, before one senses soft flowers (lilies, just a touch of lavender), pencil shavings and an odd aroma of freshly baked bread dipped into a mixture of red wine, balsamic vinegar and olive oil (it’s not unpleasant, just unusual), with additional tannins, leather and polished wood bringing up the rear. The fruits are kept secondary for the most part, and stay noticeable, but in the background.

How it tastes is not significantly different, although less satisfying. All the same hits are playing but out of order: caramel, sawdust, licorice, dark grapes, raisins, and dates bitten into and devoured by the bitterness of sawdust, lumber, sharp licorice and gingersnaps. It gets somewhat better over time, just not spectacular, one the fruitsplums and cherries and prunes for the most parttake on more weight. Then the rum starts to taste more robust, and even creamy: one gets yoghurt and sour cream sprinkled over with cinnamon, cloves and cardamom, with the heavier notes of toffee and caramel holding the high ground throughout. Finish is nice, sweetish and muscular, long lasting (for 45% that’s impressive), channelling final notes of prunes, nuts, thyme, blancmange … and even a touch tomatoes on hot bread reminiscent of pizza!

When I think of Samaroli, it always seems like it’s the grand old man of the indie rum scene; admittedly it has only few really phenomenal, well-known must-have unicorns in the pantheon, and the field has gotten way more crowded with new entrantsyet somehow, it has always seemed to be Samaroli that others aspired to beat. Perhaps it’s because in the 1980s and 1990s and even 2000s, Sylvano influenced a whole raft of young up and coming European rum and whisky peopledistillers, collectors, distributors, simple anorakswho went to him for advice or to see how he did things and paid him homage in their subsequent writings. I have my own favourite Samaroli rums, but given that he up and stepped away from the company in 2008 while retaining some influence in selections, it’s hard to know for sure which bear his fingerprints and which don’t.

Circling back: my first guess on the still is that it’s the Enmore wooden coffeyit lacks the slight roughness of the VSG, and doesn’t have the depth of the PMbut for all anyone knows, it could be a blend as well. It’s difficult to classify precisely, because there are so many odd, even discordant, notes at play here, which means it never gels into something one can really appreciate. And while obviously a “real” rum, it’s also something of an odd duck, what with those balsamic and tomato notes I observed: which lead to amusing mental connections, but also some level of confusion. Gregers Nielsen, who was shamelessly (and all-too-generously) pilfering from my bottle in Berlin the day we were trying this thing, opined that the finish was great, which it was, but alas, that was not enough to save the overall experience being somewhat flat and muddledand at the end, my opinion is simply that it’s rather more miss than hit.

(#965)(81/100) ⭐⭐⭐½


 

Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 1. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long. Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadianscaused by provincial monopolies dating back to Prohibition timeshas so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning. Since I knew nothing about the rum aside from the strength (45%), I went in completely blind. The nose was decent enoughfruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes. Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanillainitially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries. This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal andbloody hell! — more vanilla. What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right. As a rum, it also fails on all sorts of levelsthe lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing. This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point. Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertiveeven interestingif allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profileof this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of timeneeded boosting. They chose to call what they did “authentic, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse.

(#964)(73/100) ⭐⭐½


Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over. In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100. Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopoliesinterests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canadaespecially the eastern islands and provinceshas a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there. Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600srum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focusSmuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above inother notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.


 

Jan 042023
 

Rumaniacs Review #143 | R-0963

All sorts of little mysteries attend this rum. First of all, what we know: a Haitian rhum bottled by a Belgian outfit named Fryns Hasselt in the 1980s, at 40%. What we don’t know: cane juice or molasses, type of still, which estate or brand, where it was aged and in what kind of barrelsthough I think it’s a fair bet it’s Barbancourt, it came from a column still, and the ageing was around five years, likely in Europe. A bottleperhaps even the same one flipped several timesappeared on Whisky.Auction in February, March, April and May 2019 (which is, coincidentally, just around the time I scored the sample). It seems to be the only one ever released by the little company (see below for a short bio).

ColourLight brown

Strength – 40% ABV

NoseNot much going on here. Very very light. Grapes, green apples, a touch of vanilla and evidence of heavier fruit sensed but not really tasted. Bananas, whipped cream on top of a caramel macchiato. Takes some time to come to grips with this rum, and it opens up to strengthen the vanilla and caramel component, and add a sort of weak fruit salad vibe.

PalateActually quite a bit better than the nose leads one to believe, although conversely, it’s more a matter of intensity than anything new. Caramel, vanilla, nutty fudge, a hint of flambeed bananas, stewed apples and somewhere behind all that is a suggestion of very hot loose-leaf strong black tea cut with evaporated milk, plus just a whiff of citrus zest.

Finishshort, easy, light. Sherbet, vanilla, peaches…any more than that and I’d be guessing

Overall, for all its wispy nature, it was serviceable, and I found little beyond its weakness to dislike: but when this much time and effort is required for a sniff and a snort, it’s hardly worth the trouble. It’s simple, it’s near weightless and reasonably effective at saying it’s a light rum but beyond that, it’s thin pickings and not something that showcases itself effectively enough for a real recommendation. As for it being an actual Haitian rum, well, we’ll have to take that one on trust.

(75/100) ⭐⭐½


Other notes

  • Hydrometer showed 40% so the rum is as stated, and not added to
  • My thanks as always go to Nicolai Wachmann of Denmark for the sample.

Picture (c) Whisky.Auction

Historical Background

So who is Fryns Hasselt? An interesting little company, all in all, and they demonstrate that the French and Brits and Italians weren’t the only ones with liquor merchants who had a rep in the late 1800s and that there were small towns not called Flensburg that had several distilleries and bottlers that dabbled in rum.

Gin (or jenever) at that point was a cheap liquor for the masses made from sugar-beet molasses, but there is no record I was able to find that suggests rum was ever physically made in Hasselt. Belgium’s colonial adventures at that time were more in Africa than in the Caribbean, specifically the Belgian Congo. As the Brits found out in India, gin was known to be useful in that it disguised the bitter taste of the anti-malarial drug quininewhich may have accounted for its expanded production, quite aside from keeping the huddled masses toped up and out of mischievous activities like revolutions or communism or questioning the divine right of the king to have huge private properties in Africa while many Belgians of the time lived in misery.

The small town of Hasselt has an interesting history which I’ll leave you to discover for yourself: the key point is that for centuries it was known for its gin distilleries, to the extent that there is a now a jenever museum in the town, and an annual Jenever Fest to celebrate the spirit. In the 19th century, gin production was the most important industrial industry in the area, and most of the involved distilleries were located in Hasselt itself.

Fryns was a family company established in 1887 by the family patriarch Guillaume Fryns: he opened a distillery in a building called “In the Cloverleaf”, situated in a shopping street in downtown Hasselt, and indeed, the cloverleaf has become a logo for Fryns ever since (they trademarked it in 1908). The company passed to Guillaume’s sons Guillaume Jr. and Jules after his death in 1909, and they expanded production by adding a malt house and an ice factory to the premises, more branches in other cities and a fleet of trucks to service them all. They also spruced up the packaging and branched out into liqueurs, which were fashionable in the Roaring Twenties.

The WW2 years saw them shut down for lack of cooperation with the occupying forces so they started the rebuilding with the third generation of Fryns in 1945 and kept a steady business running; however, financial and familial problems forced a sale to external investors in 1979. The name and branding was kept, and in 1988 another large Hasselt-based distillery called Bruggeman bought it (along with a second company called Smeets). In 1995 Bruggeman moved the whole operation to Ghent, and so the involvement of Fryns in Hasselt came to a close.

This was not the end, however, because 2018 Michel Fryns (a fourth-generation scion of the family) reacquired the company and distillery from Bruggeman and promptly moved it back to Hasselt, where it remains to this day, making gins, liqueurs and pre-mixed drinks.

That’s all gin production and corporate history. With respect to rum, as far as I was able to discover, the company never actually made any. My informed supposition is simply that the the new owners post-1979 cast around for other sources of revenue and somehow got their hand on a few other distilled spirits. The only rum Fryns ever released was the old Haitian rum, and one can only suggest that it was an experiment that went nowhere, because aside from the (gin) distiller Smeets, who produced two rums called “Blacky” and “Castelgy” of uncertain provenance (they may have been verschnitts) and the Distillerie Theunissen who put out a single Jamaican rum, there is no record of any other rum ever made (which is to say, bottled) in the town. Certainly Bruggeman never appeared to have released any rums while they owned the company and the brand.

Logistics and a lack of interest probably defeated them, as there were better rums coming out of France, Britain, Italy and northern Germany. So they focused on their core competency and let the idea of branching out into rum wither on the vine, so to speak. That’s a fair bit of supposing and maybes and guesswork, but I think the chain of logic is reasonable.


 

Dec 082022
 

Rumaniacs Review #142 | 0957

As noted before (and repeated below for the curious), Cadenhead has three different bottle ranges, each of which has progressively less information than the one before it: the Dated Distillations, the Green Labels and the Caribbean blends.

The Green Label releases are always 46% and issued on no schedule; their labels and the company website provides so little information on past releases that one has to take some stuff on faithin this case, my friend Sascha Junkert (the sample originator) noted it was a 10 YO bottled in 2000, although even the best resource on Cadenhead’s older bottlings, Marco Freyr, cannot verify the dates in his detailed post on the company and the accompanying bottle list, and Rum-X only mentions one distilled in 1998. There are only a handful of Green Label 10 YO rums from Guyana / Demerara at all, and the 2000 reported date doesn’t line up for any other published resourcewhen they bother, most mention 1998-2002 as distillation dates. So some caution is in order.

What’s particularly irritating about the label in this instance is that it lacks any information not only about the dates and the still(s), but also the casksand so here one has to be careful, because there are two types of this 10YO Demerara: one “standard” release, and one matured in Laphroaig casks. How to tell the difference? The Laph aged version is much paler and has a strip taped vertically across the screw top like a tax strip. Hardly the epitome of elegant and complete information provision now, is it.

The Laphroaig aged expression. Note the identifying strip at top.

ColourPale yellow

Strength – 46%

NoseDry, dusty, with notes of anise and rotting fruits: one can only wonder what still this came off of. Salt butter, licorice, leather, tannins and smoke predominate, but there is little rich dark fruitiness in evidence. Some pencil shavings, sawdust, glue and acetone, and the bite of unsweetened tea that’s too strong.

PalateContinues the action of the sweet bubble gum, acetones, nail polish and glue, plus some plasticinenot unpleasant, just not very rum-like. Also the pencil shavings, sawdust and varnish keep coming, and after a while, some green fruits: apples, soursop, grapes. At the last, one can sense candied oranges, caramel bon bons, and more very strong and barely-sweetened black tea teetering on the edge of bitterness.

FinishReasonably long, reasonably flavourful, quite thin. Mostly licorice, caramel, tannins and a touch of unidentifiable fruit.

ThoughtsIt’s not often appreciated how much we pre-judge and line up our expectations for a rum based on what we are told about it, or what’s on the label. Here it’s frustrating to get so little, but it does focus the attention and allow an unblinking, cold-eyed view to be expressed. In fine, it’s an average product: quite drinkable, decent strength, enough flavours not to bore, too few to stand out in any way. It’s issued for the mid range, and there it resolutely stays, seeking not to rise above its station

(82/100) ⭐⭐⭐½


Other Notes

  • The three ranges of Cadenhead’s releases are:
    • The cask strength, single-barrel Dated Distillation series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums from the company (aside from a 1939-distilled Green Label from Ago). The only question usually remaining when you get one, is what the letters stand for.
    • The Green Label series; these are usually single-country blends, sometimes from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America; a few other countries have been added in the 2020s. Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. THey had puke yellow labels with green and red accents for a long time, but now they’re green for real, as they had been back in the beginning.
    • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (anywhere), usually bottled at around 50% ABV. You takes your chances with these, and just a single one ever crossed my path.
    • Strictly speaking there is a fourth type sometimes referred to as a “Living Cask” which is a kind of personalized shop-by-shop infinity bottle. I’ve only tried one of these, though several are supposedly in existence.
  • These older Cadenhead’s series with the puke yellow and green labels are a vanishing breed so I think the classification in the Rumaniacs is appropriate.
  • The pot-column still tagging / categorization is an assumption based on the way it tasted. I think it’s an Enmore and Versailles blend, but again, no hard evidence aside from my senses.

 

Nov 212022
 

Rumaniacs Review #140 | 0952

Captain Morgan, of course, requires no introduction, yet its history presented us with some interestingly convoluted pathways (R-139); it showed that although in its modern 2020s iteration it’s a throwaway piece of cheap spiced dreck, made with indifference and sold wholesale with what I can only conclude is contempt for its core audience, the fact is that once, not too far back, it had aspirations to being something quite a bit more interesting. More genuine. Almost a real rum.

We can date this one more accurately because the 70º on the label had been replaced with 40% ABV which went into effect in 1980, and since 1984 the “Original Spiced” came on the market so the blends were gradually (if not instantly) discontinued. This may be one of the last of the true multi-country blends, and in this case it looks like they were drawing down from all the casks they had in storage from Barbados, Jamaica, and Guyana.

ColourDark amber

Strength – 40%

NoseSweet stewed plums, cherries in syrup, Licorice, salt caramel, molasses, wood, pencils, tree bark and sap. A few fleshy fruits roaming around in the background, bananas, very ripe oranges, but too faint to make much of an impression.

PalateThick, sweet caramel and brown sugar dominate, with molasses, and a strong latte. Some apples, raisins, syrup and a few spices like cinnamon and nutmeg. It’s interesting and a far cry from the sort of thin pickings today’s spiced rums have become.

FinishShort, to be expected. Mostly caramel, coffee, chocolate, licorice and some sawdust, with the slightest citrus hint cutting through.

ThoughtsThis is why I like these old rums, and, even more, old rums that are the progenitors of today’s editions. No matter what the economic reasons that the rums of yesteryear were made the way they were, it’s obvious that even at the low strength at which they were issued back then, they were worlds apart, and better, than the modern variants with their crude sweetening and spicing: in comparison, the new “rums” are just ersatz products, pale imitations, and, in fine, dirty deeds done dirt cheap.

(78/100)


Other notes

  • The label states that it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H 0DR), which, as far as I can ascertain, is the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so.
  • Distillationaside from that derived from Long Pond, and other countries’ stockswas primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlieand ‘Tropicana’.”

 

Oct 312022
 

Rumaniacs Review R-139 | 0946

Captain Morgan was not always the dismissed and derided global rum-killer which has been its lot since it nose-dived into a vat of overspiced and insipid distillate where Diageo put it. But the original spiced-rum recipewhich Samuel Bronfman of Seagram’s bought from the local Jamaican pharmacy of the Levy brothers in 1944 when he had bought the Long Pond Distillerylong predated Diageo’s acquisition. It’s just that Seagram never made it the centrepiece of the brand the way Diageo did.

For a long time Seagram’s used rums from around the Caribbean to make blends under various brand names (see other notes, below). The Black Label rum looked at here, for example, was a Jamaican rumwe can assume from Long Pondand there are other now-discontinued variations such as the blend of Jamaica, Guyana and Barbados rums (also under the Black Label brand) made in the early 1980s. In 1984, still owned by Seagram’s, they introduced the “Original Spiced” Captain Morgan rum which soon became enormously popular. So it isn’t all Diageo (or Vivendi, which had merged with Seagram’s a year earlier), and if this Captain Morgan Jamaican rum from the 1970s has been tarted up, well, it’s at least done with a little restraint.

ColourAmber

Strength – 70º proof / 40% ABV

NoseLicorice and coke, into which someone dunked a rusty nail (seriously!); ashy and minerally notes which are only partly ameliorated by rather bitter coffee grounds, brown sugar and unsweetened chocolate. Some dark fruit like prunes, and a touch of citrus-like lemon peel. There’s even a sense of tomato ketchup on the nose as it opens, but mostly the aromas resemble a low rent Demerara rum than anything else.

PalateThin, but nice, to be expected at 40%. Again, licorice and coca cola, caramel, brown sugar, some molasses. Some coffee grounds and dark fruit. Rather bland, all in all, buit nice enough, and the slight sweet helps it go down easy.

FinishShort, light. Brown sugar, blancmange, anise and light molasses. If there’s a fruit in there, it’s hiding.

ThoughtsIt’s much more “real” than modern Captains, and surprisingly drinkable. There’s more taste, more heft and a lot less clear additions. For example, I couldn’t sense any vanilla, and the sweetness was borderline, so if had been doctored, it was with a gentle hand and a small spoon rather than a spade.

(78/100)


Other notes

  • Age is unknown. Standard practice for such cheap rums is to age them for a few years, more than one and less than five, but that’s unsubstantiated in this case.
  • The label is interesting in and of itself. First of all it says that it’s a “product of Jamaica.” That instantly eliminates Diageo as the producer. Secondly, it’s 70º proofthis indicates a pre-1980s dating of a pre-metric age in the Commonwealth, after which the “% ABV” and not “º proof” became the law for labels. Thirdly, it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H), which, as far as I can ascertain, was the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so.
  • Distillateaside from that derived from Long Pond, and other countries’ stockswas primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlieand ‘Tropicana’.”

 

Aug 182022
 

Rumaniacs Review # 137 | 0931

It is becoming a working theory of mine that the heydey of the merchant bottlers and their near-ubiquitous minis of rum must have been in the 1960s and 1970s, bleeding over into the 1980s. Granted this may be because the majority of such rums I find stem from that period, I just don’t think it’s all a coincidence. Air travel and tropical drinks was a thing, hotels had well-loaded minibars, cruise lines stocked them everywhere and while I’ve never found that many merchant-bottler “indie” minis from pre-1960s or post-1990s, the auction sites are rife with little bottles from the era before the oil shocks and mass commercialization changed tourism. Nowadays wherever you go the small bottles are all global (or hyper-local) brands, not small outfits doing their own thing.

We’ve met Charles Kinloch, the bottler of this little Jamaican dark rum, before, They were behind the Navy Neaters Barbados-Guyana blend and the Guyana-only rum, as well as having a hand in the forgettable Dry Cane light rum we passed by in 2020. Founded in 1861, they suffered several changes in ownership before being dissolved in 2008 (see below for a more detailed backgrounder).

As to this rum, it’s from an unidentified distillery in Jamaica. That is not surprising, since it’s only recently that estates’ names became a selling point, once they began branding their own rums. But in the seventies it was all bulk rum and merchant sales and nobody cared about stills or estates of origin, merely that it was “Jamaican” (with perhaps only J. Wray / Appleton bucking this trend). The 70º Proof dates it to the pre-metric pre-1980s era. Beyond that, not a lot more, unfortunately.

Colourdark amber

Strength – 40% ABV (70º proof)

NoseHunh? This is Jamaican? Doesn’t really smell like it. Burnt brown sugar, molasses, plums and raisins. It’s rich and fruity for 40%, feels dusted with a little vanilla, so likely some ageing and a lot of colouring. An interesting point is the almost total absence of what we would term funk nowadaysthe bright, spicy, fruity notes that denote a spruced-up level of congeners.

PalatePlums, flowers, sweet dark chocolate, almonds, lemon peel and some light nail polish. Peaches in cream, light vanilla, coconut and again that touch of molasses

FinishWarm and comforting and surprisingly long. Black tea with condensed milk mixes it up with some molasses, caramel, and vanilla.

ThoughtsSimple and quite effective, yet I can’t shake the feeling it trends towards a Demerara. Perhaps it is and Appleton blend of some kind. Be that as it may, it’s really nice and I happily had a few more glasses that day.

(84/100) ⭐⭐⭐½


Other notes

The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here).


Company bio

Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica (or blends thereof). Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella. By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains).

Note: There is a German wine shop called Schollenberger established in 1996, which created its own line of spirits (starting with gin) and nowadays releases a Charles Kinloch branded blended navy rum, and a Navy Neaters, with a label that has many of the details of the original. It is unclear whether they acquired the name or are just using it based on the company no longer existing.


 

Jun 202022
 

For years, South Pacific Distillery out of Fiji has been sending bulk rum abroad, which the indies of Europe have been snapping up and releasing as limited edition single cask bottlings: TCRL, L’Esprit, Samaroli, Rum Cask, Duncan Taylor, the Compagnie, Kill Devil and others have all released a bottle or two, and that is pretty much the only introduction most of us have to Fiji’s rums. However, like most distilleries which either dominate a country or seek to diversify in the region, they do have an in-house label of their own: the “Bounty” brand, which I must hasten to distinguish from St. Lucia Distillery’s brand of the same name, and which is sold mostly in the Asia-Pacific/NZ/Australia region (if online sales listings are anything to go by).

The St. Lucia brand title is of course a play on the words “bounty” and “bountiful”; I suspect that this is half of what’s behind SPD’s name as well, with the other half coming from the name of the ship involved in the most famous mutiny in naval history (“after the Potemkin!” you can hear the Eisenstein fans protest immediately). Bounty from Fiji has had limited penetration into European and American markets (which is why there are so few reviews of the thing and why the Rum-X entry doesn’t have a distillery attached to it), and SLD’s Bounty stays mostly within the Caribbean, so maybe that’s the reason there’s never been a lawsuit between the two companiesand why one has to be very careful to peruse label and origin statements of any Bounty bottle one comes across.

Be that as it may, I always liked South Pacific Distillery’s rums, and the TCRL 2009 was hands down the best and most memorable of those I’ve tried, so I’m always game to try another one, especially if the distillery itself makes it. What we have here is a blend issued at 58% (though my hydrometer rated it 60.1%, go figure), molasses based, and first brought to market in 1979. The distillery has both pot and column stills, and in his own review, the Fat Rum Pirate remarked that the descriptor of “small batch” on the label of this rum suggested a pot still origin, though this is nowhere explicitly mentioned, either on the label or by SPD itself (and neither is the outturn, or the age).

This is about par for the course for such brands who don’t take on board the Hampden or Renaissance labelling ethos (to name just two), so let’s just get right into it. Nose first: it’s very solid, almost brutal, in the way it runs right into your face with an initial attack of brine, wine-y notes, spoiled grapes and a sort of clean and clear scent of new rain on hot bricks. There’s dust, cereal, a touch of sawdust, which gradually gives way to acetone and nail polish, and then a lush basket of fruits: raspberries, red currants, strawberries, pineapple, cherries, pungent and tart and a little sour. Oh and there are notes of freshly turned wet sod, grass, and (get this) even fish oil. As a marker of its distinctiveness, that’s quite a combination.

Alas, it doesn’t last. The whole experience settles down from that rather wild-eyed and untamed mustang of a nose. On the palate, the tastes are firm and spicy, bordering on sharp, with a texture that flows well: there’s licorice and bags of fruit herecrisp white pears, strawberries, yellow half-ripe mangoes, red guavas, and yellow cashews. Also cereals and pastries, dusted with icing sugar, brown coconut sugar, licorice and honey. There’s some caramel sweetness to taste and that makes it actually quite pleasant to sip, though by the time you hit the finish it gets to be a bit overbearing and masks the crisper flavoursyou can hardly call it more than a simple finish, really, and it’s perhaps too reliant on brown sugar and molasses at the end.

This dampening of citrus and fruit portion of the profile by molasses, caramel and brown sugar lessens the overall experience, I think (and it was that sweetness that made me test the rum to begin with). That the result suggested no additional sugar at all hardly invalidates the profile as described, and in fairness, it works…within its limits. It’s a decent product for sure. It’s also reasonably affordable when available, and can be found on occasional auctions in Europe, if not in shops.

Those who drop some coin on it are hardly likely to be disappointed, though my personal opinion is that a truer representation of the distillery and the country is probably better found with the independent bottlings, since those select casks based on seeking out the “Fiji” part more than the “rum”, while the Bounty does exactly the opposite, and so becomes less distinctive. It may therefore be better to use the overproof as an introduction to the country and the brand: keeping one’s expectations modest and not seeing it as some kind of top end sipping rum, may be the key to enjoying the Bounty Premium Overproof to its fullest.

(#917)(83/100) ⭐⭐⭐½


Other Notes

  • A short introduction to the distillery and a listing of independent bottlers’ releases from it, is provided by Single Cask Rum.
  • South Pacific Distillery has a history rather longer and more complex, with many more changes in ownership, than is commonly known. A small bio will go up soon, as even that small history is too long to include here.
  • The label does not represent, as some believe, the outmoded trope of a pirate ship, but is a picture of the “Bounty” ship made famous by Messrs Bligh and Christian and after which the brand is named..
Apr 252022
 

Rumaniacs Review #134 | 0902

Back in 2015 I tasted another one of these older Navy-style rums, also called Navy Neaters and I have no idea why that rum didn’t make the Rumaniacs series. That one was a Guyana-Barbados blend, while this one is Guyana only; both were made by the same company of Charles Kinloch & Co. Kinloch made light white filtered rums and a Jamaican or two, plus various blends, but by the 1980s no rum bearing the Kinloch name were being made any longer.

Four basic background facts are involved here and I’ll just give them to you in point form.

  1. “Neaters” were the full strength (neat) rum served onboard ship to the petty officers (NCOs) and above; ratings (regular sailors), were served with a measure of rum famously known as the tot, which was usually diluted and also called grog, and if you don’t know the terms, well, are you sure you’re into rum?
  2. The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here)
  3. The spelling of Guyana makes the rum date to post-1966 (independence). The use of degrees (º) proof is a vestige of the British imperial measurement system abandoned for metric in 1980 so 1970s is the best dating for the Neaters we can come up with.
  4. Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica. Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella. By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street viewit was converted to apartments in 1999, but the sign remains)

Colourdark mud brown

Strength – 54.5%

NoseTree bark, mauby, dark unsweetened chocolate, white grapes, Airy and sweet. Coca cola, raisins, molasses and strong dark licorice.

PalateDark licorice, leather, cola; plums and mauby drink. There’s some bitterness of coffee grounds and very powerful unsweetened black tea, plus some prunes and plums. The heaviness suggests some doctoring, but was unable to confirm this at the time.

FinishLong, thick, tongue-coating, sweetish. Feels longer than it is.

ThoughtsRums from the past hailing from familiar distilleries which are tasted with modern sensibilities and an experience with modern rums, are a window into the way things were a long time ago: blends, ferments, ageing, stills, all aspects of the production process made for completely different rums. I would peg this as a Demerara rum, sure, and probably PM or VSG distillate. Beyond that, it’s just a pleasure to marvel at how well the familiar Guyanese wooden still profile has held up over the decades.

(85/100)

Mar 202022
 

Rumanicas Review R-133 | 0892

There was a lot of rum floating around Italy in the post-WW2 years, but not all of it wasrealrum; much was doctored miscellaneous plonk based on neutral alcohol. I tried some a few times, but a brief foursome with a trio of Italian Rum Fantasias from the 1950s, carelessly indulged in back when I was young and irresponsible, left me, as all such things do, with little beyond guilt, a headache and a desperate need for water. Even way back thenwhen I knew less but thought I knew moreI was less than impressed with what those alcoholic drinks had to offer. I’m unsure whether this rum qualifies as one such, but it conforms to the type enough that mention at least has to be made.

The company of the Antoniazzi Brothers operated out of the small northeast-Italian town of Conegliano, in the county of Treviso. Initially my researches showed they were in existence in the 1950s, which suggests they were formed in the post war years as spirits merchants. But it became clear that not only had they been active in 1926 as grappa makersthe region is famous for the product, so that makes sensebut a document from 1950 shows on the letterhead that they had been founded in 1881. Who the founder was, who the sons were and the detailed history of the company will have to wait for a more persevering sleuth.

Still, here’s what we can surmise: they probably started as minor spirits dealers, specialising in grappa and expanded into brandies and cognacs. In the 1950s onwards, as Italy recovered from the second World War, they experimented with Fantasias and liqueurs and other flavoured spirits, and by the 1970s their stable had grown quite substantially: under their own house label, they released rum, amaretto, brandy, sambuca, liqueurs, gin, scotch, whiskey, grappa, anise and who knows what else. By the turn of the century, the company had all but vanished and nowadays the name “Antoniazzi” leads to legal firms, financial services houses, and various other dead ends…but no spirits broker, merchant, wine dealer or distiller. From what others told me, the spirits company folded by the 1980s.


ColourStraw yellow

Strength – 42%

NoseVery light and floral, with bags of easy-going ripe white fruits; not tart precisely, or overly acidic; more creamy and noses like an amalgam of unsweetened yoghurt, almonds, valla essence and white chocolate. There’s also icing sugar and a cheesecake with some lemon peel, with a fair bit of vanilla becoming more overpowering the longer the rum stays open.

PalateFloral and herbal notes predominate, and the rum turns oddly dry when tasted, accompanied by a quick sharp twitch of heat. Tastes mostly of old oranges and bananas beginning to go, plus vanilla, lemon flavoured cheesecake, yoghurt, Philly cheese and the vague heavy bitterness of salt butter on over-toasted black bread.

FinishNice, flavourful and surprisingly extended, just not much there aside from some faint hints of key lime pie, guavas, green tea and flambeed bananas. And, of course, more vanilla.

ThoughtsIt starts well, but overall there’s not much to the experience after a few minutes. Whatever Jamaican-ness was in here has long since gone leaving only memories, because funk is mostly absent and it actually has the light and crisp flowery aromatic notes that resemble an agricole. The New Jamaicans were far in the future when this thing was made, yet even so, this golden oldie isn’t entirely a write off like so many others from the era.

(82/100) ⭐⭐⭐½


Other Notes

  • Hat tip to Luca Gargano and Fabio Rossi, and a huge thank you to Pietro Caputothese gentlemen were invaluable in providing information about the Antoniazzi history.
  • Hydrometer gauged this as 40.1% ABV which equates to about 7-8g/L of adulteration. Not much, but something is there.
  • Source estate unknown, still unknown, ageing unknown

Fantasias

Rhum Fantasias were to be found in the 1950s through the 1970s as the Italian versions of Vershnitt or Inlander (domestic) rums such as had been popular in Germany in the 1800s and early 1900s (they may have existed earlier, but I never found any). This class of spirits remains a brisk seller in eastern Europe: Tuzemak, Casino 50º and Badel Domaci, as well as today’s flavoured spirits, are the style’s modern inheritors. They were mostly neutral alcoholvodka, to someto which some level of infusion, flavouring or spices were added to give it a pleasant taste. To the modern drinker they would be considered weak, insipid, over-flavoured, over-sugared, and lacking any kind of rum character altogether. Fifty years ago when most people didn’t even know about the French islands’ rums, Jamaica and Barbados were the epitome of ‘exotic’ and Bacardi ruled with a light-rum-mailed first, they were much more popular.


 

Feb 242022
 

Photo (c) Killik Handcrafted


Note: Although the bottle label does not refer to the product asrum” – which suggests that under Australian law it cannot be so called because it is aged less than two yearsI am referring to it as such given the fact that under rules elsewhere in the world (and my own common sense) all of its production criteria make it one.


Killik Handcrafted Rum is a small distillery in southern Australia that shares several similarities with its neighbour in Melbourne, JimmyRum, and, in fact, with several others that will form part of this small series of Australian rums. For one, it is of recent vintage, having been envisioned, established and brought to operation in 2019 by a family team (Ben and Callan Pratt); makes gin and cocktails to help cover costs until the rum stuff gets a head of steam; and has an attached cafe to the distillery which gets the urban customers rolling in for a bite to eat to go with the tasting menu. The distillery compound in a picturesque section of eastern Melbourne just by Sherbrooke Forest makes for a good location to entice day-trippers and tourists who stop by for a snack and a cocktail.

What distinguishes the small distillery from otherswho also have a good location, also established an on-site restaurant-cum-cafe and also had to come up with imaginative approaches to survive doing lockdownsis its stated focus on recreating a high-ester, hogo-laden series of rums. This they do (according to their website) primarily by using “a wild fermentation process” that I can only assume is by utilisation of a non commercial yeast strain or wild yeast itself. Whether they actually follow what high-ester Jamaican rum makers douse muck to supercharge ester fermentationcannot be gleaned from that website, which is actually not very helpful about much and doesn’t even mention what kind of still they use or whether they start off with molasses or cane juice.

However, Mr. and Mrs. Rum’s daily instagram notes in December 2021 fill in the pieces: the company uses molasses, and yes, they do add in dunder at various stages of the ferment; the still is a 1000-liter hybrid with option for four plates, six plates, or pot distillation; and they source barrels from a local cooperage. All that leads us into the three rums they make: the silver, the silver overproof and the one we’re looking at today, the “Gold” which was aged in Chardonnay casks (for less than two years, hence the qualifier about calling it a “rum”) and is noted as being a high ester rum with a strength of 42% ABV but with no reference to whether it is from pot or column still, or a blend. Honestly, I wish this kind of thing was better explained and laid out for the genuinely curious (and these days, that’s most of us).

Clearly the Gold is made for a market that is timorous in its tastes, because 42% is not, I suggest, enough to showcase serious hogo action (though it does dampen it down enough so that the uninitiated would not to leave the premises traumatised, tearful and trembling). The first aromas are a testament to that: paint, plasticine, rubber overlaid with the forest green scent of damp rotting logs covered with moss and Fisherman’s Friend cherry bonbons. That may not sound like something you’d want to bring home to Mommy, but it really is not too shabby, and in any case, be of good cheer, for there’s more and better coming. As the initial sharply fruity and offbeat aromas dissipate, they are replaced by vanilla, sweet Danish cookies, caramel, toffee, nougat, nuts and honeynot too strong, quite straightforward here, and good enough for Government work.

The palate stays with this easygoing motif and lets the aggro of the initial nose go its own way (which I submit is our loss); there’s some initial brine and olives, a faint lingering memory of rubber, and then a small bowl of fruit is opened up: pears, melons, papaya, a touch of strawberries and tart mangos, and a pimento infused bitter chocolate or two for kick. There’s some caramel and sweet dark grapes coiling around behind it all, and the whole experience wraps up in a short, breathy finish with just the memory of some fruits, a bit of tart but creamy yoghurt, and that’s all she wrote.

So, how to rate it? Now, I ran it through my glass blind and didn’t know anything about it before beginning, so I went in with no preconceived notions and came to the conclusion I did based purely on the tasting and a knowledge of the strength; and the score it was given reflected a better-than-average sort of quality, because all this high-ester hogo business was not on my radar and I discovered it for myself. Would I have rated it higher had I known it was daring to be a Jamaican, or lower for not being one? Maybe, but that’s why I taste and score first and research later wherever possible, and not the other way ‘round.

Short version, the rum feels like an entry-level product, with the esters evident, dissipating fast, and not making enough of a statement. While the rum’s tastesespecially the first onesare interesting, they lack force, complexity, integration. And yet for all that, the Killik Gold is not a fall-down fail. It’s merely a rum that starts well, is minimally aged, and in the early stages of being something else, something in the producers’ minds which has yet to snap more clearly and more distinctively into focus. In five years Killik will probably have something really fascinating for us to try: here though, we’re being given an early essay in the craft, a rum that suggests rather more exciting potential than it currently manages to deliver.

(#887)(78/100) ⭐⭐⭐


Other Notes

  • As with all the Australian rums reviewed as part of the 2021 Aussie Advent Calendar, a very special shout out and a finger-tap to the fedora to Mr. And Mrs. Rum, who sent me a complete set free of charge. Thanks again to you both.
  • The website entry for this rum notes it as being aged 12 months in Chardonnay casks, nothing else.
  • At first I thought the logo represented an aboriginal motif similar to the Canadian First NationsInukshuk (a marker made from carefully placed stones), but Killik’sAboutpage showed that the name and the logo they chose was no accident and actually related to shipping: The name “Killik” is derived from the word “killick”, being an old anchor handcrafted by encasing stone in a wooden frame. To us, Killik represents strength and stability, while taking a nod to the classic archetype of bottles of rum making their way around the Caribbean on old rustic ships. After reading around some more, I found out that a killick was also a slang term for a sailor first class (orleading seaman” – the term has been retired) in the Royal Canadian Navy. The discontinued old style insignia for this rank used to be a ‘fouledanchoran anchor with a length of rope twisted around it). Both term and insignia continue to be used in other navies, including the British, from whence it probably originated.
Jan 312022
 

Rumaniacs Review #132 | 880

The exact date of make of this Hawaiian rum is a little tricky: the NZ Canterbury Museum notes it as “circa” 1960s and there are old magazine advertisements for sale online which mention it, dating from 1967 and after, so that dovetails neatly with internal Seagram’s records dating the creation date of the rum to 1965. It was made in time for the Montreal World’s Fair, also known as Expo 1967, and designed to speak to Canada’s desire to move away from its staid British past and embrace a more multicultural mindset. This was done (or so the thinking in the C-suite probably went) by making a more neutral tasting rum that chased the emergent move from the distinct shot to the anonymous long pour in the post war years, and to add something a little exotic to the portfolio. They handed it off to one of their subsidiaries in the US, since “exoticism” and “Canada” were hardly synonymous at the time.

Calvert Distillers Corporationthe maker of record on the bottle label but actually acting as more of a distributor for the Leilani branded rumwas founded in August 1934 as a holding company for the Calvert Distilling Company and Maryland Distillery (both of which were, of course, older companies) and was acquired the same year by the Canadian spirits company Seagram-Distillers Corporation. Calvert was combined with its other subsidiaries in 1954, and Seagram’s itself was sold off piecemeal between 2000 and 2002 to Vivendi, Pernod Ricard, Diageo and the Coca-Cola Company. By then the Leilani had long since been discontinued. Most online listings now refer to either mini bottles, or old advertisements.

So Seagram’s and Calvert were the official companies involved in the brand. Which distilleryHawaiian or otherwisemade the Leilani rum is more difficult since distilleries now in existence on the islands all seem to have been founded after 1980 (and in many cases after 2000). Of course, full disclosure being so much less prevalent back in the day, it is entirely possible the rum was made elsewhere and just branded as Hawaiian, but for the moment, the jury is out on this.

ColourPale yellow

Strength – 40% | 80 Proof

NoseSharp, crisp, light and clear. Lemony notes of zest and 7-Up, mangoes, unripe strawberries, pineapple and vanilla, and that’s the good part. There are also less desirable aromas of gasoline (!!), scallions and (get this) an indifferently done steak overspiced with salt and black pepper and heaped up with melted butter and green peas.

PalateLemon meringue pie, some brininess, vanilla, pears, peas, vague fruit juices and more mineral and smoke notes of some kind of charred wood. It’s a touch sweet, and can be mixed reasonably well, but nobody would ever think this is a sipping rum.

FinishLight, easy, calms down a fair bit, mostly pears, lemon zest, some Fisherman’s Friend cough drops and vanilla. I’m surprised to get that much.

ThoughtsThe rum was, of course, made for cocktails, not for any kind of sipping. Still, for a light rum bottled half a century ago and made to chase a mix (and oh yeah, to take on Bacardi), it holds up surprisingly well, and I kinda-sorta liked it. It is very light and wispy, so it was probably the right decision to have it as part of my first tasting of the day, before moving on to something stronger. I really wish I knew more about its production, because it actually reminds me of a cane juice rhum, an agricole, and it would be interesting to know if it was or not, what still it came off of, and whether it was aged.

(76/100) ⭐⭐½


Other Notes

  • When we spoke, Martin Cate also mentioned his own belief that the rum was not made in Hawaii, becauseI don’t think there was a facility to make that much column rum in the islands at that time. My guess is that it was bulk from PR or possibly from WIRD since Seagrams had a long relationship with WIRD over the years.
Jan 102022
 

When we think of Haiti two names in rum immediately spring to mind: clairins and Barbancourt. This pair of diametrically opposite rum making styles dominate the conversation to such an extent that it is often overlooked that there are other distilleries on the island, like Barik / Moscoso, Agriterra / Himbert, Distillerie de la Rue (Nazon), Distillerie Lacrete, La Distillerie 1716, Beauvoir Leriche and Janel Mendard (among others). Granted most of these don’t do much branded work, stay within their regional market, or they sell bulk rum only (often clairins or their lookalikes that punch up lesser rums made by even cheaper brands), but they do exist and it’s a shame we don’t know more about them or their rums.

I make this point because the Samaroli 11 year old Haitian rum from 2004 which we are looking at today, doesn’t actually say which distillery in Haiti made it. Admittedly, this is a pedantic issue, since we can surmise with near-total assurance that it’s a Barbancourt distillate: they supply the majority of European brokers with bulk rum from Haiti while the others mentioned here tend to do local sales or over-the-border business in the Dominican Republic. But we don’t know for sure and all the ebay sites and auction listings for this rum and other Haitians that Samaroli bottled, do not disclose the source, so we’ll take it as an educated and probably correct guess for now.

What else? Distilled in 2004 and released in 2015 at 45% ABV, the rum hews closely to the mantra Silvio Samaroli developed all those years ago, which said that at the intersection of medium age and medium strength is a nexus of the best of all possible aromas, textures and tastes, where neither the rawness of youth or the excessive oakiness of age can spoil the bottled distillate, and the price remains reasonable. Well, maybe, though what’s going on these days price-wise might give anyone pause to wonder whether that still holds true.

The rum does nose nicely, mind you: it starts off with a loud blurt of glue paint and nail polish, warm but not sharp and settles down into an almost elegant and very precise profile. Soft notes of sugar water, pear syrup, cherries, vanilla and coconut shavings cavort around the nose, offset by a delicate lining of citrus and florals and a subtle hint of deeper fruits, and herbs.

Overall the slightly briny palate is warm, but not obnoxious. Mostly, it’s relaxed and sweet, with pears, papayas, cucumbers plus maybe a single pimento for a sly kick at the back end. It’s not too complexhonestly, it’s actually rather shy, which may be another way of saying there’s not much going on here. But it still beats out a bunch of standard strength Spanish-heritage rons I had on the go that same day. What distinguishes the taste is its delicate mouthfeel, floral hints and the traces of citrus infused sugar cane sap, all quite nice. It’s all capped by a short and floral finish, delicate and spicy-sweet, which retains that slight brininess and darker fruits that are hinted at, without any effort to overwhelm.

Formed in 1968 by the eponymous Italian gentleman, the firm made its bones in the 1970s in whiskies, branched into rums, and has a unicorn rum or two in its portfolio (like that near legendary 1948 blend); it is the distinguished inspiration for, and conceptual ancestor of, many Italian indies who came after…but by 2022 and even perhaps before that, Samaroli slipped in the younger generation’s estimation, lagging behind new and hungry independents like 1423, Rom Deluxe or Nobilis. These brash insurgents issued cask strength monsters crammed with 80+ points of proof that were aged to three decades, or boosted to unheard ester levels…and the more elegant, easier, civilized rums Samaroli was once known for, no longer command the same cachet.

Now, this quiet Haiti rum is not an undiscovered steal from yesteryear, or a small masterpiece of the indie bottler’s artI’d be lying if I said that. It’s simply a nice little better-than-entry level sipper, quiet and relaxed and with just enough purring under the hood to not make it boring. But to me it also shows that Samaroli can continue to do their continental ageing thing and come out with something thatwhile not a brutal slug to the nuts like a clairin, or the sweet elegance of a well-aged Barbancourt or a crank-everything-up-to-”12” rum from an aggressive new indiestill manages to present decently and show off a profile that does the half-island no dishonour. In a time of ever larger bottle-stats (and attendant prices), too often done just for shock value and headlines, perhaps it is worth taking a look at a rum like this once in a while, if only to remind ourselves that there are always alternatives.

(#874)(82/100)


Other Notes

  • It is assumed to be a column-still rhum; the source, whether molasses or sugar cane, is unstated and unknown.
  • 270-bottle outturn
Dec 192021
 

Rumaniacs Review R-131 | 873

Bounty Rumnot to be confused with the South Pacific Distillery rum of the same namewas the first branded rum produced by St. Lucia Distillers in 1972 when the combine was formed through the consolidation of the Dennery Distillery (which was owned by the Barnard family) and the distillery run by the Geest family at Roseau Bay.

The rum was considered the workhorse of the brand, a step down from the subsequent releases of the Chairman’s Reserve, Admiral Rodney and other blends of greater perceived cachet and exclusivity that came into prominence in the post-2000 rum renaissance.

The Bounty rum brand has never been retired from active duty, and continues to be sold all around the Caribbean to this day: it is something of a back bar staple in the US, a mixer’s drink for the most part. The various rums that were developed over time can be flavoured, spiced, white, aged, unaged, column or pot-column blends, and retain their popularity by virtue of their affordability and generic usefulness.

The rum was part of a set of minis from the 1970s and 1980s that I bought, and since the label is all but unfindable and there is nothing to distinguish it otherwise, I am forced to make some assumptions until Mike Speakman or SLD (hopefully) gets back to me: I think it’s from the 1970s, sold for airline and hotel minibar use; a column still spirit, slightly aged; and the closest thing to it in 2021 is probably the Bounty Gold rum (not the Dark). No rum as shown on this label remains in production.

ColourLight gold

Strength – 40%

NoseQuite sweet, notes of honey, mead, molasses and brown sugar. There’s also the aroma of hay, sawdust and decaying paper, the musty smell of old libraries and second hand bookstores. With a bit of time to open up, we get green peas, cherries, tart yoghurt and even the slight metallic bite of a coin.

PalateInteresting: some brine and olives to start, plus nuts, almonds and nougat. The slight sweetness of molasses and brown sugar carries over from the nose, as well as raisins, spices, grass and a touch of dill and rosemary.

FinishShort and aromatic, with spices, brine and light fruitiness. Plus, a touch of dustiness returns here.

ThoughtsIn today’s climate it can work as a sipping rum, I suppose, though I doubt many would use it for anything but to make a mix, even assuming it could be found. It’s nice enough, and shows clearly how far St Lucia Distillers’ other rums have come since this was originally made. But back then it was all light blends, and this Bounty rum adheres faithfully to that lackluster profile.

(78/100)


Other Notes

  • Brief subsequent history: in 1993 the Barnards bought out the Geests, and in 2005 sold out to CL Financial who in turn, after their reckless financial exposure to the crash of 2008 nearly bankrupted them, sold out to the Martinique conglomerate Group Bernard Hayot (Spiribam), the current owner.
  • The ageing and still are unknown: my assumption is that as with most such rums made back in the day, it was from a column still, and aged less than five years. It’s descendant is probably the current Bounty Gold rum which is a 2YO column still rum.

 

Aug 302021
 

This rum has a very long title: it’s full name is the Silver Seal St. Lucia Distillers “Dennery” Special Reserve Rum, of the “Sestante Collection.” It’s something of a collector’s item these days, though issued relatively recently around 2017, and all the various terms on the label require some background explanation that might derail your interest in the review itself (unless you’re a trivia and history nut like I am and actually, y’know, enjoy this stuff).

Let me just provide some bare bones detail on the rum, get right into the tasting and then you can nod off to the extraneous material beneath that if you’re of a mind. Firstly, it’s a single cask bottling of 600 70-cl bottles watered down to 43% (hence the substantial outturn). It’s a no-age-statement and undated rum which is highly annoying given that it came from a single cask, and demonstrates that much as we like the indie bottlers, some (even the Oldies) still have a ways to go on matters of disclosure from time to time. Since there’s only one distillery on the island, it’s no hardship to deduce who made it.

That’s the easy part. Things get tricky from here: there are few references online about the rumnot a single reviewer I know has tasted the thing, and those that tasted its cousin, the “Superior” like Wes, Serge or Steve, had similar grouches about it, that there was just nothing to go on, and SS was not returning calls. The SS website was and remains completely useless; and as if that isn’t bad enough, there are three separate “Dennery” rums from Silver Seal: the Superior, the Special Reserve with a silver box (600 bottles, 43%) and the Special Reserve from the Sestante Collection with the dark red box (600 bottles, 43%). All display a similarly stunning paucity of information.

Another peculiarity is how dark it isit possibly speaks to decades-long maturation, if one is feeling generous and if SS ever bothered to mention it. But probably not. A first sniff and a snoot rapidly dispels any such ur-aged collector’s edition fantasies. It presents immediately with such a deep black licorice note that I remember thinking this was a mislabelled Demerara. It smells of the rich, wet loam of newly turned garden earth after a rain. Thick aromas of licorice, bitter caramel, wood chips billow out, later accompanied by unsweetened chocolates, coffee, then citrus, chocolate oranges, mint, dark cake. It’s very solid and not subtle, and completely at odds with the 1931 series of rums I was trying alongside it. Or, for that matter, with the standard Admiral Rodney.

The palate was similarly oddyet hauntingly familiar. It took me back to the jungles of Guyana where I worked as a young man fresh out of school, redolent of rotten, moss-covered logs decaying into damp dirt and leaves, under a dripping canopy speared here and there with dappled sunlight, and I literally cannot find another way to accurately describe this remarkable profile. It tasted of old and well-polished leather Berbice chairs, minerals, smoke, compost, unsweetened chocolate and dark fruits, creamy cake and just a touch of brine and lemon peel, leading into a long (for 43%) and dry finish that showed off closing notes of aromatic tobacco, dried prunes, dates and again, that leather.

Unusual? Yeah, it’s unusual. Based onthe writerstasting notes it shares a lot of DNA, it would appear, with the Superiorand this is where real info on each of the three releases would have helped us understand the tastes better. It reminded me less of a St. Lucian rum than an over-oaked Versailles from Guyana, andin a strange wayeven the dour wooden mustiness of the Saint James 1885. I’m going to give it points for unusual tastes and an interesting experience that does not fail (in my opinion, too often people mark something down because they expect it to be one way and then it doesn’t conform to the preconceived notion, for good or ill) but take away a few for excessive dark sweet oak and licorice that dominates too much.

So is it a buy? The SS Dennery does occasionally sail intoand out ofvarious auctions for under £200, so it’s something of a pricey-but-affordable indulgence. And it does have a solid indie name behind it, and tastes and samples well. Yet I can’t find myself recommending the thing. Not because it is too little like a St. Lucian, but because if Silver Seal didn’t care enough to tell us anything concrete about its age or its components or dates or stills, then either they’re too lazy to actually service their consumers in the modern age, or they know damned well what it is they’re peddling and are hiding it. This starving author ain’t buying on either account.

(#846)(83/100)


Other Notes

  • Silver Seal was founded by an Italian, Ernesto Mainardi in 2000 and like its predecessor, the Sestante import company which he had established in the late 1970s, it dealt primarily in whiskies: they began to do their own bottlings in 1985. Few records of the rums either company made are extantmost of the famous Silver Seal rums we know today were issued after Mainardi sold both companies to Massimo Righi, the owner of Whisky Antique, in 2010.
  • “Sestante” means sextant in English, and is the name of a collection Silver Seal created that was meant to pay homage to Mainardi’s original company. It showcases both whiskies and rums, but it remains unclear what makes them special. Too few of the rums in that collectionnot that we know anything much about them since there’s no master list anywherehave been reviewed to make any definitive statement about the matter.
  • St Lucia Distillers was formed in 1972 through the consolidation of the Dennery Distillery, which was owned by the Barnard family, and the distillery run by the Geest family at Roseau Bay. In 1993 the Barnards bought out the Geests, and in 2005 sold out to CL Financial (may their glasses be perpetually empty) who in turn, after their reckless financial exposure to the crash of 2008 nearly bankrupted them, sold out to Spiribam, the current owner.
  • Since St. Lucia Distillers has four stills (two John Dore pot stills, a hybrid Vendome pot still, and the original two-column McMillan coffey still) and their standard line is all blended, the Dennery rum is likely a pot-column blend (my opinion).
  • There is no “Dennery” style or classifiable rum type (unlike, say, the Rockley over in Barbados). The name has been given to the rum as a callback to the distillery’s origins, that’s all.

Opinion (adapted from my coment on FB)

I make a lot of noise about prejudging rums based on expectations, and indeed, I firmly believe it is hard to let such notions go when you know you’re tasting a rum this old, from that distillery located in this-or-that particular country. Your experience and background serve to provide background and comparators. As well as, of course, your preferences, biases and likes/dislikes.

But I also believe in the provision of information by the bottler, and to evaluate a special editionwhich this supposedly isone has to know what exactly is special about it: is that the age? provenance? distillation? great harvest from a special year? fancy barrels?

None of this is provided by Silver Seal, and yet within that limitation, the rum is quite nice (though a rather startling divergence from what we understand to be St. Lucian rums). But the opinion onjust the profileis now harder to contextualize because that’s the only data point there is. Is it as good as other rums that old, other rums that come off of that still, that strong, that year? There’s simply no way to know that or discuss it, and as such I find myself not recommending it for the buy unless you really want to get it and have the free coin. Which I don’t and I don’t.

Aug 232021
 

Rumaniacs Review #126 | 0844

Like so many lightweight blends predating the 21st century rum renaissance, which were sold under inviting names just to move cases which the rum’s inherent quality itself could not, this “premium” rum has a sailing ship prominently displayed on the label. Though it could as easily have been a pirate, a coconut tree, a beach, or all of the above at once, plus a chest, a peg leg and a parrot added for good measure. It doesn’t change the fact that it’s not from the island of Tortuga (north of Haiti): nor is it from the Cayman Islands (500 miles to the west), because the blending and bottlingof unspecified distillatesactually happens on Barbadosor it did, when this bottle was released.

Such was the state of subtly misleading label design in 1984 and the later 1980s when the Tortuga Rum Company was formed and began blending rums to sell on cruise ships and duty free stores around the Caribbean. Not a single thing is wrong, and yet everything is. Perhaps fortunately, it is now no longer easily available to mislead people into what the word premium means, because these days the company concentrates more on making rum cakes (of which this apparently is a key ingredient).

That said, although it is mostly absent from online emporia where many do their shopping these days, the company still has a stable of flavoured and light blended rums available in the ships and shops noted above. And such older bottles as this one can still occasionally be sourced around the world, as witness an enthusiastic gent leaving a five-star comment (“Absolutely a great rum, the best I have had in fact”) on the Whisky Exchange as late as 2019, and my own quickie review here, based on a bottle from the 1990s sourced in 2018 in Europe.

ColourAmber

Age – 5 Year Old Blend

Strength – 43% ABV

NoseI’m not entirely chased awayit’s not too shabby. Light and easy, mostly molasses, caramel, toffee, leavened by the light notes of coconut shavings, honey and nougat. Some dark fruitraisins, blackberries, ripe cherries.

PalateAgain, light, with some firmness lending it a bit of authority and solid tastes. Nougat, honey and coconut, like those white Ferrer or Raffaello confectioneries my much-loved chocoholic daughter can’t get enough of. There’s some sharper fruits hereripe pears, apples, berriesas well as a touch of salted caramel and molasses, and brown sugar in a hot latte. Nice.

FinishWarm oily, sweet, smooth. No problem. Honey again, coconut shavings, a raisin or two, but for me to tell you there’s more would be reaching.

ThoughtsGiven my despite for its blandly inoffensive white sibling, I didn’t walk in here expecting much. But it wasn’t half bada completely unadventurous and reasonably tasty light sipping rum of which not much is asked and not much needs be given. Maybe it’s sold in the right places after all.

(77/100)


Other Notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaningThe Turtles.
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a 1990s bottle. The range has now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale and are therefore likely to remain sold only on ships and duty-frees. In 2011 a Jamaican conglomerate acquired a majority stake in Tortuga’s parent company, which, aside from making rums, also created a thriving business in rum cakes and flavoured specialty foods.
Jul 062021
 

Seeing this screaming violent neon-pink bubble-gum label glaring out from where it squats sullenly in the backbar, one could be forgiven for thinking one had warped back into the 1980s or something, complete with laser shows, tight jeans, big hair and bigger shoulders. It’s not a rum one is likely to overlook on a shelf, which of course may be the point. But no, it’s just a rum distilled in 2001 and released in 2014, and is one of at least seven casks (probably more) which Samaroli picked up from South Pacific Distillers on Fiji, the only distillery on the island.

2001 seems to have been a good year for barrels, or perhaps it was simply that SPDwhich since 1998 was part of the Fosters Group from Australiamay have had cash flow problems and threw open their doors to exporting rum, because other indies like Black Adder, Berry Bros. & Rudd and Moon Import all released rums from that year. And over the last decade, the reputation of this heretofore not widely appreciated Pacific island has only grown. For the most part, they produce the Bounty branded rums for local and regional consumption, and sell bulk stocks to brokers in Europe for the independents.

One of these was the eponymous Italian indie formed in 1968 by Sylvano Samaroli (now in the Great Distillery in the Sky, may his glass never be empty there), which branched out into rums as early as 1991, with spotty releases over the next decade and a half, becoming more regular after around 2005. Samaroli have released rums from Guadeloupe, Barbados, Cuba, Brazil, Grenada, Fiji and Haiti, but I don’t think it’s a stretch to assert that it’s for their Jamaican and Guyanese rums that they are better known (recently they have also begun making blends, none of which I have tried so far). Fijinot so much.

The stats on this one are quickly recounted: distilled 2001 in Fiji, aged in Scotland, 552 50-cl bottles from Cask #32 released in April 2014, at 45% ABV. SPD has both a pot and a columnar still, but I have no idea which one produced the rumit’s one of those niggling details that too many bottlers, indie or otherwise, never seem to consider as particularly important for some obscure reason of their own.

Still, it’s always fun to try and figure it out, so let’s move right on to the tasting then. Nose first: it’s an immediate sharp billowing cloud of fresh plastic coverings on new furniture, rubber, varnish, quite rich. One can surmise that either the pot still was operational that day, or they took it off the column at a lower strength than usual. Fresh sawn lumber notes mixes with sushi and wasabi, displaying a certain metallic iodine note. Some fruits, mostly fleshy and acidictart mangoes, gooseberriesare there, faint, and remain too much in the background. It’s dry and dusty, and after some time suggests some sweet breakfast spices and vanilla and a touch of caramel.

The taste was something of a let down: dry and semi-sweet, it presented cleanly, crisplyalmost agricole like. Yet then it went on display notes of brine, black olives, gherkins in vinegar with pimento, pencil shavings, and only grudgingly allowed the hints of light flowers and fruits to take their place. With a touch of water (at 45% it wasn’t needed, but I was curious) faint touches of honey, mead, glue and almond soy milk coil about in the background, not really successfullythey clashed with what had come before. The finish was nice enoughshort and dry, content to be unadventurous and straightforward: almonds, vanilla, citrus, coffee and a last squeeze of lemon.

The whole rum has this odd schizophrenic quality of tastes that don’t quite line up. That’s why I give it a middling low score, though I must stress that I did enjoy it enough not to be fiercely critical. It strikes me as something of an essay in the craft, an unfinished experiment that was let out of the lab before being fully grown, or something. But as I say, it must be conceded that it was a respectable piece of work, had points of originality and was recognizably different from Caribbean products with which we are quite a bit more familiar, which is a plus.

I’ve always had a soft spot for Italian independents, perhaps because they were among the first ones I tried that had a regular output, and even if that output varied, there was no shortage. And while older names like Pellegrini, Veronnelli, Soffiantino, Martinazzi, Antoniazzi, Pedroni, Illva Saronno, and Guiducci are now fading from memory (our great loss, I think), many others continue to thrive: Rum Nation1, Moon Import, Samaroli and Silver Seal, and, of course, Velier. Even within that group, Samaroli holds a special place in people’s estimation, including mine. They are not now of that strength which in old days moved earth and heaven, it is truebut perhaps ‘ere the end some work of noble note may yet be done. You can see them searching for it in releases like this one, and if they have not entirely succeeded, at least they have not stopped trying. This is a completely decent rum which is unusual enough to warrant a second look, and if you’re into rums from the Pacific to begin with, it’ll not disappoint. That said, I would not recommend looking directly at that label if you can help it.

(#834)(83/100)


Other Notes

  • Bottle #160 of 552 released and since each bottle was/is half a liter, the final volume can be calculated to be about 250 liters. Taking into account an estimated angel’s share of around 3% over 13 years (assuming European aging) then the original barrel volume would have been around 367 liters or thereabouts which would suggest a barrique, puncheon or butt. If aged in the tropics, even partly, then the original volume would be greater. Not really relevant, but I amuse myself with these little conjectures from time to time.
Jul 012021
 

When I looked at Moon Import’s middling Jamaica rum there was no background information as to which one of the several Jamaican distilleries made itbut here, since Guyana only has the one, we can move on and start complaining about a separate issue unique to the country, namely, which still does it come from? One can only sigh and acknowledge that a reviewer’s job is never done.

The “Remember” series was begun in 2015 by Moon Imports, an Italian independent bottler formed in 1980 by the Genoese Pepi Mongiardino, a sometime disciple of that grand old man, Sylvano Samaroli, whose business he took over in 2008 when Mr. Samaroli found no-one in his own family to continue the enterprise. The two brands continue to be clearly separated, oddly enough. Like several other Italian distributors, Mongiardino began with whiskies and occasionally branched out into other spiritscognac, gin, wine, and of course, rums. Nothing I’ve read suggests that rum is a major thing with Moonand while they have been releasing rums since 1990 in various ranges, most of them from Guyana, they tend to be rather hit and miss. The 1974-2004 30 YO Demerara Sherrywood rum was amazingly fine, for example, but a 23 YO Versailles released a year later was nowhere near that good and thus far I’ve been unimpressed by the “Remember” series, older or newer.

In 2015, when this rum was bottled as one of the four inaugural “Remember” rums, Moon imports had still had not caught the wave of popular fan enthusiasm (as attended Velier, say, or Samaroli). Smelling this column (“patent”) still Demerara rum illustrated some of the issues: it was too weak, and altogether too unremarkabledusty and fruity, dark prunes, blackberries and pomegranates, plus overripe strawberries, watery pears and a few slightly pungent off notes, about which the best that could be said was at least you remembered them. There was a faint lushness to the aromas, just gone too quickly to develop properly and make a serious impression.

The palate started well, it must be conceded. 45% was and is not that strong or rambunctious, just firm, and the rum presented smoothly enough, dry, with tobacco, wet hay and sherry notes. With a touch of water (added more out of curiosity than necessity) some dates, caramel and ginger were noticeable, and a bit of well-oiled leather, anise and brown sugar. Then, it just kind of faded away into a completely indeterminate weak finish that reminded me of a porto infused cigarillo, and vanished like a dream in the sunlight of morning.

The rum was curiously indeterminate and lacked that sense of purpose and clarity that would make it stand out in a crowd, make a drinker sit up and take serious notice, perhaps pour another glass to check. That it was a rum was the best that could be said. There was fair bit of something there, just nothing much of anything, and that was surprising, because as a general rule, independent bottlers of any stripe tend to be rather good at such releases. But here I could barely be bothered to remember a rum so perfectly serviceable which was at the same time so utterly forgettable. Which makes the title kind of unfortunate.

(#833)(80/100)


Other Notes

  • Thanks and a hat tip to Sascha Junkert for both of the Moon Import “Remember” samples.
  • Though not stated, I think the rum comes from the French Savalle stilla “patent” still (as noted on the label) is continuous, but the Enmore wooden coffey still seems a stretch for what I tasted
  • Age is unknownI’d suggest it’s ten years or so.
Jun 282021
 

 

In 2015, Moon Imports, one of the well known if somewhat second-tier Italian independent bottlers which was founded in 1980, released a new collection of rums called “Remember”, which at the time comprised of four rumsone each from Jamaica, Barbados, Trinidad and Guyana. With the exception of the agricole makers, Cuba and St. Lucia, then, the initial line represented the big guns of the Caribbean rum world. What exactly was to be “remembered” was another matter, mind you, since the rums were too recent and relatively young to commemorate anything or represent any kind of old tradition. But it was evocative, no question, and the aura was and remains enhanced by the lovely artwork and design ethos, which company legend has it was inspired by drawings from an old 18th century German encyclopaedia, as redone by a contemporary artist Nadia Pini.

Moon Imports makes a thing on its website about sourcing its barrels in the Caribbean, but we must take that with a pinch of salt since wherever they were found, they were subsequently aged in Scotland and then releasedso whatever their original tropical nature might have been, they would fail the Gargano test of (in situ) authenticity. That doesn’t particularly bother me, since as I’ve mentioned before, there are enough continentally aged rums out there that compete handily with tropically aged ones.

What does bother me is why Moon Imports bothered with the wimpy 45% ABVas they have with almost all rums they have producedand why the information on the label of this first edition was so scanty. I mean, it was sweetly designed, but to say it was distilled in Jamaica (wherever on the island that might have been), on a patent still (another term for a continuous column still) and then go right ahead and exclude whether it was single barrel or blend, distilled in what year, aged how long, can only lead to annoyance frustrationand this might be why to this day the rum still sells (primarily on whisky sites) for under a hundred bucks. If I couldn’t tell the provenance or the age of a rum from a respected casa like Moon, I would probably pass on it too.

So we know it’s a 45% Jamaican rum bottled by Moon Import in 2015 after ageing in Scotland, and yet we’re clueless as to age, exact still-type, estate/marque, distillation date, single cask or blend, or outturn. Wonderful.

Let’s see if solace is to be found at the bottom of the glass: there may be redemption in hiding. Nose firstnot bad. There’s a fair amount going on heretobacco, glue, fresh sawdust, furniture polish and linseed oil (the sort you used to oil your cricket bat with, back when you thought you were the next Sobers). There’s some brine and olives and gherkins in vinegar there, gentling down to a smorgasbord of tart yellow fruitmangoes, ginnips, pineapples, red grapefruit, that kind of thing, channeling something of a good dry white wine, though ultimately somewhat uneventful. New Jamaicans may have spoiled our noses for this kind of subtler aroma.

Once tasted it’s clear to see it is a real Jamaican, because a certain funk comes quickly to the fore: thick fruity tastes of pineapple, strawberries, bubble gum, rotting oranges and gooseberries, bananas beginning to go. An interesting amalgam of sharper light fruits and cream cheese and salted butter on a very yeasty bread. It’s decent enough, just a touch unbalanced and not particularly earthshaking and the finish closes things off with a snap of light lemony crispness, a touch of tart funk, though it is a bit dry and rough and doesn’t last long enough.

It’s a completely decent-tasting, competently-made rum, this, even if you don’t know much about it. The truth is, I really don’t care what it isI’ve had better, I’ve had stronger, I’ve had tastier, and a week from now I’d be hard put to recall anything particularly special about this one aside from the fact that it was a ‘good ‘nuff Jamaican made by Moon.’ That’s both a recommendation and an indictment, and I’m surprised that an independent bottler dating back forty years would release something so indifferently for us to try. Especially with a name like “Remember”, which it certainly doesn’t rate high enough to deserve.

(#832)(82/100)


Opinion

The rum is a good reminder that proud indie houses don’t always move with the times or understand the desires of consumers, and that you could say a whole lot of something but end up communicating nothingand that ultimately, it’s the rum under the label and inside the bottle that matters, and not all such rums are good just because Sylvano’s disciple selected them.

Points aren’t deducted for a lack of informational provisionthe rum is scored honestly based on how it sampledbut I really must confess to my irritation at not being entirely sure what it was I was scoring. Even if made six years ago, this should not be something I still have to complain about. I particularly dislike that the company’s website doesn’t see the need to provide any background on the rums it has released. It’s not an ancient maison dating back centuries, it was formed in my lifetime, it should have its damned records straight so we can tell what it was we’re buying.