Distillerie de la Meuse Rhum Ste. Lucie des Antilles (1941)

 3 Responses »
Mar 152025
 

Rumaniacs Review #R-164 | #1111

Everything about this rum is strange. It carries no strength notation. It is from a distillery I have never heard before. And it is from a period of time when we have almost no data at all – not distillery, not the still, not the stock source, its provanance or travels through time, nothing.

As if that isn’t enough, consider this: it is made in France; it claims to be from the Antilles; it has a 1968 Italian tax strip on the top, and the cap itself has a notation that it was bottled in Israel; and, it was bought at auction, stored in Denmark and sampled in Germany. You can understand why it’s just a bit peculiar.

Distillerie de la Meuse, after some searching around, proved to be not some long defunct distillery from the French islands. It is in fact a closed establishment from NW France, in Verdun, from a small village called Baleycourt. All I was able to find is that it was founded in 1926 as “Distillerie de Verdun” and was an all-purpose spirits maker which made brandy, liqueurs and other distilled spirits, and changed its name to Distillerie de la Meuse in 1937. Where the rum inside the bottle came from is anyone’s guess, and what it was doing being bottled in Israel (which, as you may recall, was established in 1948) — and then being imported into Italy twenty years later — is equally a mystery. That’s what happens when you buy a rum at auction where the provenance is so murky.

Colour – dark brown

Strength – unknown

Nose – Kind of unimpressive, quite light, though there are some fruity notes: prunes, apricots, bananas, vanilla and sherry.

Palate – It seems at first blush to be better than the nose, because here the fruitiness blossoms into a palate that genuinely presents an interesting profile…at first. Sweetish plum juice, raspberries, blackberries, prunes, but without any acidic bite. Some alcoholic notes persist, which is fortunate, because after a while, it starts to show its colours as something oversweet. Vanilla, cinnamon, sherry and red wine, dampened down and with a sugar balance that just gets excessive.

Finish – Short and light, with some dark fruit and paper notes, gone quickly.

Thoughts – That it has been adulterated seems beyond question. It’s a bit too sweet and thick, and even if Marco’s hydrometer was in error when it said 15% ABV (it tastes too alcoholic for that to be believable), tasting it side by side with other rums which we knew to be clean, clearly shows it is not a pure product. That said, we know this was a common practise at the time, as rum’s reputation was no better (worse, actually) then than now and for the very good reason that it was often sweetened or spiced up to appeal more widely, like the Italian Fantasias of the 1950s.

Beyond these observations, I genuinely wish we knew more about the rum, but as with all bottles from so long ago (and during a period of war, no less) perhaps it’s enough that we just have had a chance to taste it, be curious and know a little more than we started with.

(#1111 | R-164)(76/100)

Other notes

Old Sam Demerara Rum (Rebranded) – Review

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Nov 152024
 

The other day I did a Rumaniacs retrospective on Edward Young & Co. Blue Mountain Old Liqueur Jamaican Rum dating back to the 1940s, made by an outfit founded in 1797. In doing the usual background research I found that one of my favourite low rent Canadian rums – the Youngs Old Sam – was originally made by the same company, and the current iteration’s label more references this connection more concretely than the original did.

That said, the pickings remain oddly thin. According to those sources I checked, the Newfoundland & Labrador Liquor Corporation (NLLC) picked up the brand in 1999 and have marketed it it as Young’s Old Sam ever since – until, that is, in 2021, when — with increased social consciousness arising from the BLM movement — the stylized drawing of a man on the original yellow label came under fire for being racially insensitive, and was promptly removed…although why they bothered is a mystery, since the “Old Sam 5” has the same drawing on it to this day. Anyway, the current label of this bottle has no graphics of any kind, just text: it says it’s “Old Sam Demerara Rum” (they dropped the “Young” for some reason, and I wonder, do they have permission to use the term “Demerara Rum”?) with additional text stating “Edward Young & Co, London and Liverpool, England.”

But when all is said and done, it’s a blended Guyanese rum aged for 1-2 years, with distillate wholly or partly from the Enmore coffey still, and is bottled at 40%. For now I’ll accept it was aged in Guyana, if only because the NLLC website makes no mention of warehousing and ageing facilities of its own. The rum, by the way, is also quite dark, which means that it’s been coloured to conform to some non-knowledgeable dweeb’s perception that Demerara rums should be deep brown, or to pretend it’s aged more than it has been.

It noses very much like a Demerara rum, and has all the usual notes one would expect where some wooden still action is doing the tango. Initially the deep scents are of coffee grounds, plums, licorice, brown sugar, and cinnamon. Then, after letting it stand for a bit you can smell some bitter chocolate and well polished leather, and later still there are hints of burnt (yes, burnt) pastries, toffee, caramel, red wine and vinegar. But no real wooden still notes of the kind I would have expected from the Enmore still, not really. Certainly nothing along the line of pencil shavings, wet sawdust or freshly sawn timber.

The palate is less in all ways. It’s rather thin, and scratches bitchily at the tongue as if wanting nothing better than to be gone (and it is). It’s a touch salty, has dark fruits, raisins, figs and sweet soya notes. Perhaps with some effort you can find the coffee grounds and unsweetened chocolate again, but overall, it’s just a bunch of scrawny but familiar flavours, held together with string, bailing wire and duct tape. It’s not a sipping rum by any means, as the hasty scramble for the exit demonstrated by the lacklustre finish amply demonstrates – it vanishes fast, with just the faint memory of dates, coffee, sweet soya and vanilla left behind (and that not for long).

All right, so perhaps that’s a bit snarky of me too. After all, it’s a low-priced young rum that is made to be put into a Cuba libre or whatever, and at that it does a decent job. And it does have some nice flavours for those who are (like me) somewhat enamoured of the Demerara style rum profiles. But I have to say that it seems a bit too confected to take at face value, and the taste doesn’t really live up to what the nose implies. The original unscored review I wrote was mildly positive about it (admittedly I was somewhat wet behind the ears at the time), but a decade and a half later I can’t really say that it should rate above 80 points, with the caveat that if you are more into cocktails, you might want to bump it up a notch. That’s about as fair as I can be about it.

(#1099)(78/100) ⭐⭐⭐

Other notes

  • Video Recap is here.
  • The rum tests out at 38.8% ABV, which indicates something else (~8 g/L) is in there besides the rum. That might account for the thick smoothness the nose suggests.
  • The back label says the rum is a “unique blend of rums…distilled on the world’s last operating Wooden Coffey Still…aged for a minimum of two years in oak barrels.” We need to unpack that brief declaration. For one, the company’s own website says that the blend includes “one of the marques […] produced…on the world’s last operating wooden coffee still” (sic) (while the label implies it’s all from that still); and specifically mentions that it’s aged for at least fifteen months, not two years, thought it adds that ageing is done in Guyana. Given that of late I have heard DDL is no longer exporting bulk rum from the heritage stills, one wonders if this situation can continue – though it is likely that for long term favoured clients, the rules may be bent.

Company Bio (summary)

Rock Spirits is the manufacturing arm of the NLLC which is a provincial crown corporation (effectively a government liquor monopoly, like the LCBO in Ontario) and is the only such corporation with its own manufacturing and bottling division. It was founded in 1954 and currently owns some fifteen brands sold across Canada, including rums like Screech, Cabot Tower, London Dock, George Street, Ragged Rock. Almost all of these are from Guyanese stocks, which implies a long standing relationship with DDL.

They also have partnership agreements with other brands, which is why Smuggler’s Cove Rum from Glenora Spirits in Nova Scotia is apparently made in Newfoundland (and this makes sense since they don’t list it, or any other rum, on their own website, as they rather embarrassedly did back in 2010 when I first looked in on them). While it’s not stated outright anywhere, it’s likely that they provide blending services and bottling runs for other companies as well.

 

Edward Young & Co. Blue Mountain Old Liqueur Jamaican Rum (1940s/1950s)

 1 Response »
Oct 302024
 

Rumaniacs Review #R-163 | 1097

A good part of the label is missing, but even without that, this is what we know: it’s a rum branded “Blue Mountain Finest Old Liqueur Jamaica Rum” which popped up on one of the two “old rums” auction-site booths I patronised at the 2024 German Rum Festival (unlike the token system at other commercial brands’ booths, here one had to fork out actual coin for one’s dram). It was hand-dated 1930s / 1940s, and the proof point was not noted (the torn label’s missing portion probably had all that).

Still, using that limited data set I was able to find an almost identical label (minor differences in text layout and colours), which came from a bottle of rum made by a UK company called Edward Young & Co. in the 1940s. Following that company’s filings suggested it existed between 1888-1986, except that other labels and logos made a better case that it had originally been founded in 1797 and officially registered in 1885; by 1936 they were exporting to other parts of the British Empire, including Ceylon and Canada

Unfortunately, there’s nothing deeper – names of founders, 20th century owners, addresses, etc, are all hard to unearth without paying for it, and the company is now inactive. Their blurb does mention they were “distillers and wine, brandy and rum shippers”. The dating of the1940s for this bottle seems about right, but I believe the 1930s is more conjectural.

There remain unknowns: the strength was on the missing part of the label, and other variations of this rum were made, some at 70° proof (40% ABV), others at 35%. Based on my tasting and the label, I’d say 40%. Also, the estate / distillery of origin is never mentioned – in the 1940s there were more distilleries in business than currently, blending multiple sources was common and mentioning a single distillery or estate was not a thing, so for me to say more would be rank speculation – there simply is no information to be going on.

Other points of interest:

The use of the word “liqueur” to denote a more refined and upscale rum was common at one time (the famous Wray & Nephew 17 YO was called a “liqueur rum” for example. If you’re interested, see Matt’s excellent article on the subject) but during the 1960s it appears to have faded into disuse and now the word has a distinct meaning of its own, clearly separated from rum as we understand it.

Edward Young & Co were the originators of one of my favourite low-end mixing staples, the Guyanese / Canadian Young’s Old Sam, which came under the umbrella of the Newfoundland Liquor Corporation in 1999 – to this day the rum’s label sports the date of founding and the name of that original company. However, since there is no Edward Young any longer, and the rum is bulk stock shipped by DDL to Newfoundland for bottling and blending (instead of via the UK as was once the case), one can only assume that the label has all that on it for consistency and as a line to the past – not out of any sense of current commercial reality. But honestly, I sigh when I read stuff like that – I’d love to know more about the connection and its background.

Rum Auctioneer and other auction sites have had the rum or a variant of it for sale a few times. A 1947 edition sold in 2023 for £470, anther for £310 and the Old Spirits Company, in an undated post, advertised another for sale at $2,761 (assumed US$).

Colour – dark brown

Strength – Assumed 40% ABV / 70° proof

Nose – Even taking into account its provenance and relatively mild strength, this is a serious rum. Opens with pungent fleshy fruits – peaches, apricots, range peel, tangerines. Salt, leather, plastic, olives, rubber, and a mild briny solution

Palate – Thin and underpowered, but with many of the same notes. Oranges, candy, flowers, some plastic and rubbing alcohol. Slightly sweet, some leather and smoke, a touch of bitterness and vanilla from the barrel, but nothing untoward.

Finish – as short and brisk and purposeful as a salaryman’s stride.

Thoughts – Little identifies this as one distillery or another, and indeed, I do believe it’s a blend of pot and column still sources. The nose is really good and the palate, for all the brevity of my description above, does present with authority and verve. Really good rum to taste, not least because it shines a light into what taste profiles were eighty years ago, and how they have developed since then.

(#1097 | R-163)(87/100)

Other notes

Makazai Gold “Tribute” Rum (Goa, India) – Review

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Aug 192024
 

For those of not actually from India or part of the extended diaspora, the only rums from the subcontinent which most of us ever knew about were the Old Monk, the Amrut Two Indies and Old Port, and maybe a smattering of others like MacDowell’s, Hercules, Contessa, and, more recently, the Camikara. Yet India has been making distilled spirits for centuries, including from sugar cane, and so it comes as no surprise that as the growth of rum as a premium spirit continues around the world, local entrepreneurs would look to establish small craft brands or distilleries of their own. Such spirits would go beyond the doctored mass-market hooch which permeates the local market and adhere to more exacting standards set by small microdistilleries around the world.

Whether the recently established company of Stilldistilling Spirits will be able to mine that vein of perceived quality remains to be seen. I do not hold out much hope when a company tells us little (or nothing) about sourcing methods, production, blending and ageing strategy. We do, on the other hand, get a lot of hagiographies about the founder, and much elevated rhetoric about inspirations, logo selection and mission statements. Which, to me, is less than helpful in assessing the rum itself.

Be that as it may, here is what is known about the Makazai Gold “Tribute” Rum. All ingredients and physical components of the bottle are Indian made. The actual source of the distillate is never disclosed, though it is implied to be Goa or Maharashtra, and is stated in a 2021 Rumporter article to be 2½ year old aged cane spirit from the Punjab (something of a problem since that could mean a neutral spirit or one from cane juice) combined with molasses spirit (ditto, except now we don’t know if there is any ageing involved here as well). Blending and bottling takes place in Goa where the owners have leased a facility to do so, and until recently the rum was only sold there. It’s 42.8% ABV, which is sort of standard strength over there, and equates to 75 proof (or “25 degrees under proof”) under the old Imperial system.

With this background dispensed with, what is the gold rum actually like?

Succinctly put, it’s a bit better than entry level, but not much. There you are. You may cease reading.

The nose is immediately problematic because not much happens and what does happen is lacklustre – which is a shame, because what little one does sense, is at least intriguing. There’s ghee and cooking oil smoking in an overheated cast iron pan, plus turmeric and honey as the primary elements. These are then added to with a slightly sweet aroma of stewed apples, cinnamon, light vanilla, cardamom and tinned peaches. It’s all very delicate and vague, and there’s a thinness to it that doesn’t really work for me.

On the palate it’s no better: “thin and flat” read my terse notes. It’s somewhat akin to the let down of the Camikara 3YO (review coming soon to the unread blog near you) which was also 42.8% and had a similarly scrawny corpus. It is only with some effort that I can pick out honey, figs, biscuits in milky tea, and (oddly enough) some red currants – it’s nice but honestly, not enough either; and the finish, which is short in duration and quite easy, closes things off with something of a whimper: some indeterminate dark fruit, cinnamon, vanilla and a touch of brine and salty caramel chocolate

That there are so many notes to write down is to the rum’s credit, and there is a certain “tawniness” to it that I like – I’ve detected that ghur note in the profile of many Indian rums, suggesting a jaggery based source. The issue is that the various parts don’t play well together – the balance is off and it leans too much to the sweet spices side without a countervailing tart or sour aspect that would make it more interesting. Plus, the whole thing lacks body, heft, a certain force that would make it memorable. If they ever solve that issue – whether by naking it stronger or improving the blend or actually distilling their own rum instead of getting it from elsewhere and cobbling a blend together – then they may really have something to show off. For now, the rum train has limped into the station minus several cars.

(#1087)(79/100) ⭐⭐⭐

Other notes

  • My deepest appreciation to Nikkhil of WhiskyFlu, who provided the bottle gratis. His website and IG feed is always worth a look, and he’s a great guy to boot.
  • My hydrometer tests this out at 43%, so it’s clean from that perspective.
  • The now-usual video review of this rum is here

Company background

Makazai is actually a two word term “Maka Zai” meaning “I want” in Konkani, the language spoken in Goa and Maharashtra (in central-west India). It was made the brand name by the founder of the company, Katsuri Banerjee, who left a career in financial services to take up bartending in a bar named Koko, located in an upscale neighborhood in Mumbai called Lower Parel.

Once she qualified as a bartender she wanted to also become a blender and create her own spirits – whether whisky or rum or gin is not entirely clear, though eventually, as we see here, it was rum that won out perhaps because the competition for premium craft rum space was less. After interning at an (unnamed) Indian distillery and settling on making a rum, Stilldistilling Spirits was incorporated in 2020 with funds raised from friends and family and managed to survive the global COVID shutdown by concentrating initially on branding and packaging, before emerging in 2021 with a white rum (the “Bartender’s Edition” geared to the mixologists) and a gold one (the “Tribute Edition” – it is meant to be a standard celebratory tipple for everyone). There is an aged limited edition called the Mesma with a mere 600 bottles in circulation, about which as little is known as the other two.

What little most non-residents know of alcohol in Goa comes about because they went there on a vacation, or tasted the local liquor called Feni. However it would appear that Goa has, of late, become something of a manufacturing hub for distilled homegrown spirits (Google maps shows around forty distilleries there), not least due to the ease of laws relating to liquor production and marketing which constrain other provinces in a still-conservative India. Whether these are new or old companies, at least some of the blend components of the rums released by the Makazai comes from one or more of these establishments, though it is my personal belief that some is sourced from elsewhere in India (the references to “heritage suppliers” suggests this). The company has leased a blending and bottling plant in Goa to handle the physical production, and has expended from and initial 200 cases of sales back in early 2021, to 2,000 in early 2022, at the time mostly sold in Goa, Karnataka, and Maharashtra (and expansion to other parts of India ongoing).

Opinion

While I appreciate the sheer guts, blood, sweat and tears that must go into getting an enterprise like this off the ground in India – especially for a female entrepreneur in what is a resolutely male dominated profession and tipple – I am somewhat impatient with Stilldistilling’s website and the press articles I’ve referred to in this article. That stems from an excess of marketing folderol that’s all sound and fury signifying nothing, versus a paucity of facts that might help a consumer get, you know, some real info. This is the sort of thing that annoys me with rums from the Americas, but irrespective of location, for people who should have their fingers on the pulse of current trends in transparency to be pulling this kind of advertising-only crap on us when launching a new brand strikes me as shortsighted, and somewhat indifferent to us as consumers.

I deduct no points for lack of disclosure: however, the lack of details in what makes the rum what it is annoying. We don’t know too many things here. Which distillery (or distilleries) provided the distillate; data about the base source of cane juice, molasses or neutral spirit; what kind of still or stills made it; anything about fermentation; how long it was aged for and where and in what kinds of barrels; or what the outturn was. Not all of these things are necessary – indeed, one could cynically argue that none of them truly are, if all you want to do is drink the thing – but the fact remains that in today’s rum world where the scars of the sugar wars and battles over transparency still run deep, and cause elevated blood pressure to this day, it is ridiculous to not be provided at least some of it. And purported alco-bev veterans are supposed to be behind behind this rum? One wonders if they learned nothing from all the social media bloodletting over the last decade.

Modern consumers and producers who really want rum to be taken to the next level cannot be made or expected to accept a rum on trust, which has zero verifiable background info. Not in this day and age. Trust and reputation for square dealing and disclosure go a long way to establishing a company’s street cred and character. If a new rum producing company claims to want to become a true craft premium rum producer, then it had better start making disclosure a priority – otherwise, like so many other Indian rums, it will remain there and never attain the global heights to which they aspire.

 

Old Monk Gold Reserve 12 YO Rum (India) – Review

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Jul 312024
 

Old Monk is almost a cultural institution in India, the way some distilleries’ brands, in their countries of origin – think J. Wray White Overproof in Jamaica, for example, or XM and El Dorado in Guyana, Angostura in Trinidad, AH Riise in Denmark, Stroh in Austria, Tanduay in the Philippines, Bundie in Australia…well you get the drift. The company that makes it, Mohan Meakin (previously Dyer Meakin), is among the first of the major distilleries set up in colonial India (in 1855), and I have covered it extensively in an enormously detailed post, and won’t rehash it here.

First issued in 1954, the Old Monk line of aged rums deliberately targeted a more affluent middle and upper class tippling audience. Previously — and still now, to a great extent — rum in India had been made as an additive-laden neutral spirit meant to make money on razor thin margins via massive sales to the poorer classes who could only afford a few annas. Predating the wave of premiumization that would crest a half century later, Mohan Meakin (the company was renamed 1966) pursued a strategy of ensuring it was available in luxury hotels and the military officers’ clubs. It rapidly became an institution in the whole country and the diaspora kept sales brisk wherever they emigrated, which is why I can find it all over the world today.

By 2024 the line of Old Monk had been expanded way beyond the original 7 YO blended XXX rum. Among others that were introduced (or withdrawn) over the years, there was the Matured Rum, Very Old Vatted, The Legend, Supreme, Gold Reserve Rum (of various ages), Orange Rum, White Rum and of course the grandaddy of them all, the XXX 7 YO vatted in the dimpled squat bottle, which is what most people have tried (and reviewed).

The rum we are looking at today was manufactured in March 2023, is 12 years old, bottled at 42.8% and we know rather little about it except that it comes from molasses: that’s because, in a bewildering lack of marketing mojo, there does not appear to be a website for the company that is devoted to the product. For now, let’s call it a 12YO because we have nothing better to go on and that’s what they say it is (I have added a few comments below on other bits and pieces I dug up here and there).

Reviewers who have written about Old Monk — including myself — have almost always cast a jaundiced eye at the rums of the company, and suggested they have been adulterated, added to or otherwise messed with. Even with “clean” hydrometer tests, it’s hard not to come to that conclusion. And that’s because of the way it smells, and tastes.

Consider: the nose opens with an aroma of raw honeycombs, sweet peaches in syrup, cardamom, sandalwood, ripe bananas and a touch of brine and olives. There’s no citrus element here to balance things off and what fruits there are of the softer, less acidic kind, and after opening up one can sense some plastic, brown sugar, burnt caramel and smoking oil in a wok.

Tastewise, some of these peculiar notes persist, though much reduced. First of all it seems a little thick with sweetness, honey, cola and cardamom – it is this aspect that most often gives people pause and ask whether there’s an additive in there. Most of the softer points of the nose return for an encore, specifically the caramel, molasses, soft bananas and syrup, with some balance brought in by a touch of brine and olives. The finish is nothing special – short, dry, leather and smoke and some beeswax and honey. That’s about it.

Hydrometer test aside, the rum tastes reasonably okay and the balance is nice: it’s a step up from the regular 7 YO XXX. It displays just enough of an edge and is just different enough to excite curiosity from the tyro, or interest from a pro. I liked it enough to give it the score I do, but am unsure whether it works in the more common cocktails given that it marches to a slightly different beat. But for a 12 YO and for the quality it does have, it’s well worth just taking by itself and that’s how I’d suggest you try it.

(#1084)(84/100) ⭐⭐⭐⭐

Other notes

  • A short video recap is here.
  • Hydrometer tests out at 41.8% ABV, which works out to +/-4 g/L and within the margin of error.
  • Additional comments on (lack of) production data: from various websites we can infer it is a vatted blend, aged in large oak vats or in standard oak casks (but not what kind) and then blended. One source mentions that a bit of the original Old Monk blend that’s more than 50 years old is always added in for consistency, but I chose to doubt that. Some say the source is jaggery, not actually molasses, which I can accept, though there is, as usual, no corroboration. What all this does is cast doubts on the age statement because we simply have no way of checking how truthful the company is about something when they say so little about anything.
  • From MM Company bio: The question of who exactly the Old Monk was, remains a matter of some conjecture and there are three stories [1] it’s a stylized Benedictine monk such as originally inspired V.R. Mohan [2] it represents one of the founders of the company, H.G. Meakin himself, and is an homage to his influence, and [3] it represents a British monk who used to hang around the factory where the rums were made and aged, shadowing the master blender – his advice was so good that when Old Monk was first launched the name and bottle were based on him (this of course implies that aged rum was being made and sold by the company for years before 1954, but I simply have no proof of this and so cannot state it with assurance).

Secret Barrel Canadian Small Batch White Rum (Batch 001) – Review

 1 Response »
Dec 112023
 

For a country that boasts a huge population of rum-swilling West Indians and a not inconsequential number of Maritimers out east who inhale dark rums with their Jiggs Dinner, it’s odd that rums are not more appreciated and available than they are. To some extent the paucity of decent rums from abroad is alleviated by the emerging local craft distillery movement, with tasty products coming out of Ironworks, Romero, Mandakini and Potters (among several others); too, the Newfoundland Liquor Corporation makes some really interesting blends (Cabot 100 and Young’s Old Sam remain personally appreciated mixing favourites) and there’s even an Indie bottler out in BC called Bira!, run by a friend, Karl Mudzamba which fields a cask strength South Pacific and Mhoba release, with more to come.

Against all of that you have the also-rans that clutter up the store shelves in their multitudes, and which occasionally tax my objurgatory powers and genteel vocabulary to the limit: rums like Highwood’s Aged White Caribbean, Momento or the Merchant Shipping Co White, Minhas / Co-Op’s Caribbean White, all those cheap Lambs and Bacardis, and so on. There’s no shortage of low-cost fuel for the masses, yet an odd lack of serious attempts to go the Foursquare ECS route and produce a mid-level blended product of real class that can kickstart the premiumisation of Canadian rum. And yet, as the Mandakini ersatz Malabari rum proved, go even a little off the reservation, take even a bit of a chance, target the right audience…and you can sell out every release you make.

The question the overlong preamble above poses for us today, then, is whether the first release of Secret Barrel Small Batch White Rum is gold or gunk, something that gives Canadian rum brownie points…or drags it down. Now admittedly, the presentation is nifty: it channels the old square shape of turn-of-the-century whisky bottles, as does the design of the label and its font. And the narrative is amusing if nothing else: small batch, 40% and implying that maybe, possibly, it’s made in Canada (possibly in the south of Alberta, around Crowsnest Pass) by some mysterious old timer named John A. MacDonald. This is a gent who – so the back label helpfully informs us – is a cross between the Most Interesting Man in the World, and one who has exploits so off the wall that he’s obviously a relative of Chuck Norris, Pecos Bill and Paul Bunyan…all at once. On the other hand, we get nothing about a true country of origin, a true distillery, a still, source material, ageing, nothing.

Well, tasting blind sharpens the senses, I tell myself, so knowing the rum is standard strength, I waste no time, pour a glass and move on to how it performs. Nose first: faint nail polish and the light fruitiness of pears, papaya and watermelon start things off. It’s easy smelling, and way too light and pretty much in the wheelhouse of every bartender’s filtered white mixing rum. I expect more, somehow because although it starts off well, it fades really fast and soon it becomes more like a vodka than a rum, or some kind of mildly sweetish cough syrup. Additionally there is vanilla, some sugar water, cucumbers in rice vinegar, a bit of tinned syrup minus the fruits, and there you have it.

That taste is somewhat of a let down, to be honest, because the nose suggested there would be something there to enthuse, a bit of tart fruitiness maybe, some sweetness and edge, maybe a lone ester or two. Alas, no. One senses some sugar water and vanilla, a bit of overripe apple, a touch of brine, cucumber slices in alcohol, not a whole lot else; and adding water doesn’t do anything, least of all tease out more. The finish is, at best, quick and lacklustre with vague hints of acetone, alcohol and sugar water, and so clearly it’s not a taster’s rum: and while two decades ago this might have been a great mixer, these days it fails when matched against the stronger and more distinct overproof cocktail rums many other distilleries are making.

So what’s the background? I mean, it’s surprising how little information there is about the thing and in this day and age no commercially made rum should deliberately chose to be so anonymous without having a serious quality behind it. The SMWS can get away with some of this mystery, but they’re in their own zone and do a decent job of it. Not so here.

However, I have managed to find out that the Secret Barrel is a Guyanese rum imported from down south (but not from where you think). It’s been aged a little, about a year or two, and imported as is, then bottled by Highwood Distillery in Alberta, though they themselves had no hand in the selection process – they did so on behalf of the owners of the Secret Distilling Company (see below for more details on company background).

The whole business about John A. MacDonald is fun to read…and a cute fabrication, perhaps based on one of the founders’ relative or ancestors. Perhaps it’s just as well it’s a fireside yarn. Because although I genuinely wanted to like this rum – surely someone who had a sense of humour and a gift for tall tales would make a rum that’s just a bit off and good for raised eyebrows and a laugh or two? – it doesn’t really come up to scratch. Even with my limited experience in the world, my life is far more interesting than Old Mr. MacDonald’s, I have better tall tales and beer stories than he does, and for sure have had acquired far better rums than the one his name is on.

(#1045)(68/100) ⭐⭐

Other Notes

Company background

A few words on the company behind this little white rumlet. According to their slightly more informative website, Secret Distilling Company was started by a bunch of Calgarians in 2015 (I dug around and found out this was Adam MacDonald (the founder and man behind it all), and his friends Aaron Norris, Brendan O’Connor and Chase Craig, who all took over different aspects of the operation). They saw a market for rum opening in Western Canada, and rather than sinking serious money into a distillery and the concomitant years of development work, they went the blender’s route and looked around for stock. They found it in Guyana, and this is why their website speaks to them selling “Demerara” rums, as well as Banks XM rums.

Now this is where it gets interesting. First of all, they never stated on the label of those Demeraras which operation supplied the rum, and most of you reading this would instantly think DDL. But it’s not. In fact, it’s from the other rum producing company in Guyana which gets far less attention, Banks DIH, who make the well regarded XM series of rums (which of course also contradicts the “Made in Canada” on the label). Secondly, in the About page they claim the rum is from the “Banks Distillery of Guyana” except that Banks is not and never has been a distillery – they’re a brewery and a rum blender, not a distillery, and have no plans to change that. But ok: let’s chalk that up to beginner’s enthusiasm and cut them some slack.

And thirdly — and this is what got me going down the rabbit hole in earnest — on the aged Demerara rum label, they added the signature of Mr. Carlton Joao, as the Blender. This is two faux pas in one, because (a) they did so without his permission and (b) he’s not a blender at all, but a marketing executive. How do I know that? Because I know the guy personally — I went to school with him in Guyana, consulted with him on the Banks company bio — and so as soon as I saw this I picked up the phone and called him and asked what was going on. He said he knew nothing at all about it; Banks sold them stock between 2015 and 2018 and they distribute the XM rum line, but that was all. The commercial relationship was pretty much over years ago.

Where their rums subsequent to 2018 come from is not mentioned anywhere, but since the original founders sold out to White Pine Resources in 2017 (this was reorganised into SBD Capital, the current owner, the following year; they invest in mining and minerals properties and for a while had alcohol and liquor sales as its prime cash generation unit), it’s possible that the Guyana route was closed down and local sources may have taken over. Gradually sales dropped, the share price of SBD dropped from three bucks a share to pennies and when I spoke to Brian Stecyk, the CEO (who was more than helpful, if understandably cagey about the affairs of the company) I got the distinct impression he’s wrapping up the show and Secret Barrel is no longer a functioning entity. In a few years the rum is likely to be a Rumaniacs entry.

 

Costa y Montserrat Ron Marina Blanco (Spain)(1960s)

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Oct 292023
 

Rumaniacs Review R-159 | #1036

Few references exist to track down this aged bottle with stained yellow label and a description remarkably thin even for the Days of Ago when nobody cared. There is no distillery of make, no strength, no country of origin we can evaluate, nothing. It is a white rum, has pictures of several medals on it (or maybe those are those coins, like pieces of eight?) and the implication of the words “The Spanish Town – Jamaica” is that it hails from there. One does not even get the strength, though my hydrometer tested it out at 37.8%, so either it is 40% standard and then dosed down, or it’s clean and maybe 37%-38%.

As for the dating, the best source is a May 2019 auction listing on Whisky Auctioneer which suggests it’s from the 1960s, and which I have no grounds to seriously dispute – the label fonts and design and lack of provenance tend to support it, however thin that is. However, the auction site’s notation that it was produced in Spanish Town itself is not, I think, credible.

This leaves us with just the company, Costa Y Montserrat, SL from Barcelona in Spain. That most invaluable of resources, Pete’s Rum Labels, doesn’t provide any true data, but it does have another label, which suggests they were into the retailing of Jamaican-style rums which makes them an importer and blender, and the whole Spanish Town thing is just atmosphere and a cool label design but held no real truth (which is a shame, but okay…)

The company hails from the Catalan town of San Fructuosa de Bages (officially named Sant Fruitós de Bages), just to the north of Barcelona and the industrial estate of Manresa immediately to its west; wine has been made there for centuries. The Costa & Montserrat company refers to a famous Benedictine monastery of that name, built on a mountain nearby 1 However, that aside, what we have is the founding of the company in 1840, which made brandy in the early 20th century, and also fruit liqueurs in the late 1970s. I think it still exists, but under some other name I was unable to trace, and if it does, it’s not making rums any longer.

Colour – white

Strength – Tested at 37.8%

Nose – Astringent and sharp. It smells alcoholic (no pun intended), speaking more of raw ethanol than the easy lightness of a finely blended white cocktail rum. The puling strength is partly responsible for that of course. Also some rubber, minerally notes, green peas from a can, watermelon and a touch of sugar water.

Palate – Surprisingly there’s some brine here, again those canned peas (or, to be more precise, the water from that can), vague light sweet fruits such as papaya, watermelon and pears, but all very lacklustre, very much in the background. It’s like a dumbed down, weakly flavoured, underproofed vodka.

Finish – Almost nonexistent, really. Light sugar water, no burn, no tickle, no real taste.

Thoughts – If the intention of the label is to point towards Jamaica, I assure you that sampling it dispels any romantic notions that somehow I had picked up an undreamed-of pot-still Rum from the Cocktail Age. No such luck. It lacks strength, it lacks taste, it lacks any identifying characteristics of country or terroire, and is best seen as a pre-21st-century-Renaissance historical artefact that sheds light on rum’s development over the decades, rather than some kind of distant classic from a long vanished era. There’s a reason why it only fetched £31 on that auction. It’s a historian’s rum, not one for the bar crowd or connoisseurs of unappreciated rum, or even speculators.

(65/100) ⭐½

Bristol Spirits Guyana-Guadeloupe Overproof Rum – Review

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Sep 062023
 

Bristol Spirits – also known as Bristol Classic Rum — holds the distinction of being one of the earlier independent UK bottlers who was and remains specifically not a distillery or a whisky bottler, such as the ones which held sway in the 1980s and 1990s. While Gordon & MacPhail, A.D. Rattray, Cadenhead and a few other companies from Scotland occasionally amused themselves by issuing a rum, few took it seriously, and even the indie Italians like Samaroli and Moon Imports and Rum Nation took a while to get in on the act. Of course, the worm is turning and the situation is changing now with the rise of the New Brits, but that’s another story.

Bristol Spirits, unlike those old houses, focused on rum almost immediately as they were founded in 1993, and while their earlier bottlings are now the stuff of misty legend and tall tales, I can tell you of some releases which are now considered near-classics of the genre: the 1980 30YO Port Mourant, the 1974 34 YO Caroni, and the pair of Very Old Rums from 1974 (Jamaica, 30YO) and 1975 (Demerara, 35YO); plus, some would likely add the Rockley Still 26YO 1986 Sherry Finish. Gradually as the years wore on, John Barrett – who remains the managing director of the company and runs it personally with his son in law Simon Askey – branched off into barrel selection and ageing and does a brisk sideline in trading aged rums or laying down new stocks with other small indies or private clients, and occasionally dabbles in the blending game…more to assuage a creative itch and see what will happen, I sometimes think, than to make the final sale (Florent Beuchet of Compagnie des Indes has also gone down this path).

One of these blends which Bristol came up with is this interesting overproof bottled at 59% – unfortunately there’s very little I can tell you about the off-white product, since there is literally nothing online anywhere that speaks to it. The strength and that it comes from Guyana and Guadeloupe is all I know, though Simon tells me it was released around the late 1990s / 2000 (after which, in an interesting bit of trivia, JB soured on doing miniatures such as I had scored for this review) and the Guadeloupe component was likely Damoiseau (to be confirmed) – other than that, the still of the former, the distillery in the latter, the proportions, the ageing, the source material, the actual release date…all the usual stuff we now almost take for granted is missing from official records.

Well, that makes it a really blind tasting, so let’s get to it. Nose first, and it’s an odd one: charcoal, ashes and iodine, balanced by some brine, olives, figs and dates. The fruits take their time arriving, and when they do one can smell green apples and grapes, tart apricots, but little of the crisp grassiness of any kind of agricole influence. The Little Big Caner, who was lending his snoot, remarks on smells of old bubbling oil leaking from a hot engine block, a sort of black and treacly background which I interpret as thick blackstrap molasses, but more than that is hard to pin down, and there’s a kind of subtle bitterness permeating the nose which is a little disconcerting to say the least.

The taste is more forgiving and if it’s on the sharp and spicy side, at least there’s some flavour to go with it. Here there is a clean and briny texture, that channels some very ripe white fruits (pears, guavas, that kind of thing), with some lemon zest and green grapes hamming it up with watermelon and papaya and just a touch of peppermint. There some herbaceousness to the experience, yet all this dissipates to nothing at the close, which is briny, spicy, sweet and has sweet bell peppers as a closing note of grace.

In assessing what it all comes down to, I must start with my observation that so far I have not found an agricole-molasses British-French-island-style blend that seriously enthuses me (and I remember Ocean’s Atlantic). The styles are too disparate to mesh properly (for my palate, anyway, though admittedly your mileage and mine will vary on this one) and the warm tawny wooden muskiness of Guyanese rum doesn’t do the ragtime real well with the bright clean grassy profiles of the French island cane juice agricoles.

And that is the case here. There are individual bits and pieces that are interesting and tasty – it’s just that they don’t come together and cohere well enough to make a statement. At the end, while this makes for a really good mixing rum (try it in a daiquiri, it’s quite decent there), as a rum to be tried on its own, I think you’ll find that the whole is less than the sum of its parts.

(#1023)(79/100) ⭐⭐⭐

Other notes

  • The rum is a slightly pale yellow, almost white. The label blurb calls it a blend of white rums (on the left side) but below the logo of two intertwined Gs is a remark that they are “selected and bottled from the wood”, which implies at least some ageing. More cannot be said at this time.
  • It was confirmed that John Barrett blended this himself. As soon as I get more information on the sources, I’ll update the post. Many thanks to Simon, who helped out a lot on short notice.

Bundaberg Overproof Extra Bold Australian Rum – Review

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Aug 102023
 

Bundaberg — or “Bundie” — may the most globally famous rum from Australia, the rum that (according to the local wags) coke, ginger beer and weekends were invented for. Even if you’ve never seen a bottle or tried it, you’ve likely heard the name. Aussies seem to love hating on it with a sort of gruff affection, but God help the gronk or the pom who disses the thing – then you get comments like Gunnar’s, which, I have to be honest, made me laugh harder than the closing sentences of the latest Plantation diss. Though they have something of a hammerlock on low end rum sales in Australia (especially Queensland), they don’t do that well outside Oz (many know the brand, though fewer have tried it), since they have not, to my knowledge, ever bothered to sell bulk abroad, cultivate a serious export market, or delve into specialised bottlings of their own until very recently – even with the deep pockets of Diageo, which bought the brand in 2000.

Yet Canada gets some, from time to time, and I’ve tried a couple. It’s been more than a decade since Keenan and I suffered the agonies of our tonsils being tied into pretzels by the original Bundaberg, but that merely exemplified what a deficient knowledge of Australian rums we possessed back then, because, well, what the hell did we know? I did try the Black labelled “Reserve” some time later; and thought it was better…still, I felt no particular urgency to take it further, acquire more, taste more widely, not even when my desire to highlight Australia became more pronounced a few years ago. It took Gunnar’s cheerfully bellowing and sneering comment on that first review the other week to reignite my curiosity: enough for me to run out, and buy the only other available Bundie in my local market,

The rum I bought was the Overproof. As far as I know it’s been in commercial production and distribution for most of this century, and though the website doesn’t say so and details are surprisingly thin on the ground, it’s a pot-column still blend of a rather indeterminate age, likely less than five years old. It’s also rather good, with a solid 57.7% strength that provides a wallop that really allows the flavours to pop.

Walk with me here. I can’t speak for you but I still recall the buttery tequila and rotten cashew fruit taste of the Original and to a great extent this is what people remember with such distaste now – it’s “rough as a badger’s arse” according to one redditor just a year ago. Little of that is in evidence on the nose of the Overproof. What you do get is overripe green grapes, hard and too-sweet bon-bons gone stale in a dusty room, salt and a slight agave note: nothing near as overpowering as before, just enough to recall the low end Bundies of yore. Also ginger snaps, a little rubber, light molasses, lemongrass and squishy bananas in hot weather. Not normal, no….not bad either, however.

The taste is where it all hangs in the balance, and here it falters. “Oh wow, this actually hurts going down,” said The Little Big Caner who was helping me do tasting notes, and had little experience with the care needed in testing stronger fare. This is not a rum he likes, apparently. Yet there’s pepsi, hot buttered scones and pastries, olive oil, overripe soft brown bananas, damp brown sugar and molasses. A slight sweetness, vanilla, caramel, some florals. The strength requires some care, and once one is acclimatised it comes across as reasonably smooth, distinctive and not completely unpleasant drink. The finish is long and aromatic – cola, ginger, some vanilla, anise and that faintly sickly sweet-salt-sour — thick — sense of a dosed tequila. That’s the DNA of this thing and allows it to be tied to all its forebears – if I didn’t know better (or knew more) I’d say this was the local terroire.

So…what to make of it? Well, I believe that the Bundaberg Overproof is a kind of exceptional low grade Rummus Maximus, the sort of in-your-face, colourful, fiery, vegemite-munching experience you really can only appreciate to the fullest after having been bludgeoned into catatonia by its low-rent everyschmuck predecessors. It’s difficult to convey the scope of the (minor) achievement the rum provides because most of us lack a good frame of reference: we have all tasted dozens of Barbadian, French-island, Fijian, Venezuelan, Cuban, Guyanese or Jamaican rums (to name just a few), but Bundies? … not so many.

Comparisons with other Bundies aside, however, I consider the Bundie Overproof “Extra Bold” to be a strong, vulgar, distinctive and uncouth rum…and still a fine and interesting rum to try at least once. And if it retains the vestigial taste profile that so many Aussies claim to detest, I at least can assure you it’s not excessive and you won’t soon forget its unique brand of crazy. It may not have been “suckled straight from a breast of the finest proportions,” as Gunnar rhapsodized, but I see no reason to doubt his claim that many a night of vile debauchery and shenanigan fun has been fuelled by this beverage. In fact, I think my bottle will accompany me to the very next party I attend…just to check.

(#1015)(83/100) ⭐⭐⭐½

Historical Background

Bundaberg Distillery was founded in 1888 by seven Queensland sugar mill owners of the time, at the dawn of the sugar industry there. Within a couple of years it was being sold around the country; and shortly after went belly-up in one of the many disasters to befall the place. Bought out of receivership by three of the original investors in 1894, it again went under for seven years in 1907 (a bad fire), and would you believe it, once again in 1936 (after yet another fire which ruptured the storage area so badly that the Burnett River nearby ran overproof for months).

Yet already by that time it had become a peculiarly Australian and hugely popular libation. In 1899 Bundie accompanied the Aussie soldiers to the Boer War. The distillery was rebuilt in 1914 in time for the Royal Australian Navy and the British Royal Navy to commandeer their entire output and yes, it was there wherever Australians were in WW2 as well.

With the economic downturn of the post-war years, Bundaberg struggled with drought, higher taxes and lessening sales. Yet they continued to produce rum, selling it for the most part as an overproof to local agents who bottled it themselves and it was only in 1974 that they began producing rum under their own branding, using the now-famous square bottle, three-piece label and the polar bear iconography (meant to imply that a Bundie could ward off the deepest cold) which had been introduced in 1961.

Diageo bought the brand in 2000 and moved the entire operation to Sidney in 2014, while spending millions in an expansion plan to meet an increasing global demand. The standard Original flagship was thereafter joined by several different Bundies – Red, Black, Extra Smooth, Black, Reserve, and even a limited edition 18 year old. Say what you will about the pernicious effects of cold hearted cost-cutting accountants rationalising distilleries by closing them, Diageo has both grown Bundaberg’s sales and expanded the lineup of rums the company produces. To this day, however, the majority of sales remain regional, with Queensland still being the biggest single consumer. It remains to be seen if they can ever grow a worldwide audience.

Pitterson “Dry Rum” Rhum Blanc – Review

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Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either. That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as well – a couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor too – but the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner2. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclear – for one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mystery – as noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Mauny – so we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it.

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougat – in other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt.

The way it goes down is nice as well – nothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic notes – what one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½

Other notes

  • The rum does not claim to be an agricole – it implies such by the use of the “rhum blanc” on the label. Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there. The lack of production and geographical information is unfortunate.

Historical notes – Marie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand.

Whaler’s The Original Dark Rum (Rare Reserve)(Green Label)(1970s / 1980s)

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Apr 212023
 

Rumaniacs Review R-147 | 0990

After an hours-long tasting session of old rums from the seventies and eighties that were straining to reach the pinnacle of their mediocrity (and mostly failing), there were few surprises left when I came to the another one of the Hawaiian Distillers’ rums called Whalers.

For those who are curious there is some background in the other “Original Dark” review, the Hana Bay entry, as well as that of the Spirit of Hawaii: all of these brands were made by the same company, and although Hawaiian Distillers no longer exists, the brand of Whalers does and is nowadays made (with the same enthusiastically uninspiring indifference as before) by Hali’imaile Distilling Company. As to the term Whaler’s, it supposedly hearkens back to New England sailors who hung around Hawaii when whaling was a thing in the 1800s, which is about as romantic a story as that of pirates in the Caribbean and their cutlasses, grog and yo-ho-hos.

The rum is so similar to its red labelled cousin that it may actually be the same – separated only by a different year of make, a tweaked blend, or a different market in which it was sold. It’s hard to tell these days since records are scant. But it’s the same strength, practically the same colour, and equally hard to date – I think the late 1970s / early 1980s remains a good estimate, though the actual ageing is a complete unknown. If any full sized bottles remain in existence, they can only be in collections like Luca Gargano’s, Mr. Remsburg’s, the Burrs, or in some forgotten attic somewhere in the US waiting for someone to inherit it.

Strength – 40%

Colour – Dark brown-red

Nose – Thin but there’s stuff there: cranberries, red grapefruit, brown sugar, molasses, cherries in syrup. Also that same wet-earth loamy sense of woodland moss and forest glades after a rain that I had with the red label variant. And, finally, the marching armies of vanilla. A lot of it. One is merely surprised — if grateful — that so much stuff came through before it got taken over. It does, as a matter of interest, take some effort to tease out notes of this kind because it comes from a time when light blends were the thing, not stronger, heavier, pot still signatures.

Palate – The vanilla is there from the get-go, if less intensely. Really faint notes of licorice, caramel, molasses, coconut shavings, a touch of brine. Honestly, the rum is really not quite a fail, largely because there is no untoward blast of sugar to dampen the few sensations that do make it through to be sensed and noted but the effort it takes to get coherent tastes out of this thing almost defeats the purpose of drinking it.

Finish – Longish, soft, easy. Molasses, caramel, brown sugar. Thin, weak,

Thoughts – I wasn’t expecting a whole lot and was rewarded for that with a bit less. It’s nothing special, breathy, light, easy hot-weather drinking. It’s pointless to have the Whalers neat, so any simple island mix is just fine and even there you would hardly taste the rum itself. I tried the samples first thing in the morning when the palate was still fresh – which is how I picked apart as much as I did – and on that level it’s okay. But just as it is made with what seems like careless indifference, it excites no more than that in its turn. Name aside, history aside, it’s about as forgettable a brand as those local rums I see in Canadian supermarket annexes nowadays.

(73/100) ⭐⭐½

Ian Macleod No. 34 “Diamond of Frederiksberg” Demerara Rum (2003)

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Mar 302023
 

Rumaniacs Review #146 | R-0985

This is one of those rare instances where the subject is not some dusty old find from Ago with dust flaking from its shoulders, but a relatively recent bottling; and rather more than less is known about the rum, because in this instance, not only did I have the bottle in my grubby little paws, but happily it was also sporting a quite informative label. Oh, and it was a great Guyanese rum to boot. Those who bought one are surely happy they did so, or should be.

This was an independent bottling done for the Danish spirits shop Juuls (an establishment I heartily recommend for its selections and expertise, though I’ve not been fortunate enough to set foot inside it myself) by the Scottish distiller and blender Ian Macleod. IM is a small company set up in 1933 in the small town of Broxburn, just slightly west of Edinburgh, and they were pretty much in the whisky blending game. This changed in 1993, when they acquired a gin making concern, but the real forays into rum came in 1996 with the acquisition of Trawlers and Watson’s rum brands (Watson’s being primarily Guyana rum, while Trawlers being a blend of Guyana and Barbados).

Occasionally the company indulged itself with some special rum bottlings, though you would be hard pressed to find out much about any of them, and even Rum-X only has a couple. This one was a special order for Juuls, bottled in 2015 from a single cask yielding 241 bottles at 57.8%. What does the “No. 34” mean? It’s the cask number (not the series number, so those looking for Nos. 1-33 can stop their search), and the “Diamond of Frederiksberg” is a nod to the city where Juuls is found and the Guyanese distillery of origin. Rums of this kind were not and are not a staple of Ian Macleod’s output – when doing rums at all they stick with Trawler and Watsons, or make cheap underproof Jamaican’s via the Lang’s brand or undisclosed cheaper blends under the King Robert II label. Single casks like this are a very occasional one-off or special order which is why I feel ok placing it in the Rumaniacs section.

Strength – 57.8%

Colour – Red-amber

Nose – Light and sweet, with wax and brine and esters. The fruits that emerge are mostly from the dark and lush side: plums, dates, prunes for the most part. Also brown sugar, molasses, coffee, unsweetened chocolate and vanilla; with water and after opening up it becomes rather more tannic and oak-forward with a few background licorice notes, and the whole remains quite well done and inviting.

Palate – Sharp and hot, yet well controlled. Medium sweet with molasses, stewed apples, toffee, vanilla, sweet cardamom rice drizzled with hot caramel. Not precisely a riot of complexity, just sure footed and really tasty. Some raisins, more dark fruits, licorice, coffee, and this is where I would suggest there’s definitely some Port Mourant pot still juice in here.

Finish – Medium, warm, sweetish and spicy with vanilla, cinnamon, cumin, cardamom and caramel. The molasses and licorice take a back seat, and it’s actually something of a shame the experience is over so quickly.

Thoughts – Although the label says “Diamond,” any reasonably knowledgeable rum guy knows this is kind of meaningless since all the stills in Guyana are now located at the estate of that name, and especially with the older rums, care has to be taken assigning a rum just to “Diamond”. I think this is probably a Port Mourant rum, though it could as easily be from Versailles – the richness bends me more to the former, however.

Whichever still made it, it’s a quiet stunner of a rum and it’s a shame Ian Macleod never continued mining this vein and instead went mass market. Rums like this from so recent a time are a rarity (most of this quality are from further back in time, or much older) and its my regret that although I had a great time trying it with my Danish friends and even have a sample squirrelled away, there aren’t more bottles in circulation for others to enjoy as well.

(89/100) ⭐⭐⭐⭐

Other notes

  • Gregers, who pretends he owns our bottle, gave me the details on the label naming convention, as well as trotting the rum out of his stash for me to try. Thanks!
  • Only one bottle ever came up for auction of late and that was here for £112 in May 2022; another Diamond, the No. 33, was also on sale that month, and sold for £143, though I’ve heard people opine that it’s not as good as this one. These are the only ones aside from the three on Rum-X (which are not from this series) which I’ve been able to trace.

Co-Op Spirits Caribbean White Rum (Minhas Distillery) – Review

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Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hiding — for all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie. It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding).

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus. Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down. Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So. As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out there – even the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here.

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the masses – the idea of making a true premium product is apparently not part of the program.

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into this – whether through ignorance, inaction or intent– then all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½

Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing).

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.

Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients.
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.

Samaroli Demerara 1990 26YO Guyana Rum – Review

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Jan 122023
 

Samaroli was one of the first of the modern Italian independents, and focused primarily on whiskies, which remains the core of its indie bottling business to this day. The reputation of the company began in 1968 when Sylvano Samaroli began bottling for the Italian market — the first non-UK bottler to deal seriously in that obscure Scottish tipple — and eventually started issuing rums as well. The most famous of all his rum selections, and reputedly his own favourite, was probably also the first: the 1991-bottled unicorn rum of the West Indies Dark Rum from 1948. The next rum bottlings were done around 1998 and there were a few sporadic non-too-regular releases here and there until 2010…and in that year it’s like the hound was let off the leash and releases have come thick and fast ever since. Not just the usual single cask expressions, but blends and NAS rums, and the ship shows no signs of slowing down any time soon.

The rum we’re looking at today is a Guyanese from 1990, bottled 26 years later in 2016 at a reasonable 45% (though admittedly, that’s rather mild for single cask releases) and from a single cask (#68) which decanted 240 bottles. Curiously, the still of origin is never mentioned. Samaroli may have been an early bellwether and trendsetter of the rum scene (as Renegade was in another context), but disclosure was never as big a thing for them as it was for Velier, though far better than Moon Imports, say. The 1990 Guyana vintage, as an aside, seemed to be a favoured year for Samaroli, as they released several expressions from it, in 2007 (two, a PM and a VSG), 2014, 2015, 2016, and 2017 (also a PM). With a few exceptions, almost none disclosed the still, so clearly this was deliberate; and since by 2016 that was surely a thing for connoisseurs of Demerara rums, one can only assume they did not consider it important for some obscure reason, or that the rum was blended in the barrel from several sources.

So we have to guess, which is always fun with Demeraras, and that all goes to the profile. Which starts, as always, with the nose: here it’s woody, with early notes of licorice and caramel, wet sawdust and dark fruits like prunes, raisins, plums, black grapes. It stays that way for a bit, before one senses soft flowers (lilies, just a touch of lavender), pencil shavings and an odd aroma of freshly baked bread dipped into a mixture of red wine, balsamic vinegar and olive oil (it’s not unpleasant, just unusual), with additional tannins, leather and polished wood bringing up the rear. The fruits are kept secondary for the most part, and stay noticeable, but in the background.

How it tastes is not significantly different, although less satisfying. All the same hits are playing but out of order: caramel, sawdust, licorice, dark grapes, raisins, and dates bitten into and devoured by the bitterness of sawdust, lumber, sharp licorice and gingersnaps. It gets somewhat better over time, just not spectacular, one the fruits – plums and cherries and prunes for the most part – take on more weight. Then the rum starts to taste more robust, and even creamy: one gets yoghurt and sour cream sprinkled over with cinnamon, cloves and cardamom, with the heavier notes of toffee and caramel holding the high ground throughout. Finish is nice, sweetish and muscular, long lasting (for 45% that’s impressive), channelling final notes of prunes, nuts, thyme, blancmange … and even a touch tomatoes on hot bread reminiscent of pizza!

When I think of Samaroli, it always seems like it’s the grand old man of the indie rum scene; admittedly it has only few really phenomenal, well-known must-have unicorns in the pantheon, and the field has gotten way more crowded with new entrants…yet somehow, it has always seemed to be Samaroli that others aspired to beat. Perhaps it’s because in the 1980s and 1990s and even 2000s, Sylvano influenced a whole raft of young up and coming European rum and whisky people – distillers, collectors, distributors, simple anoraks – who went to him for advice or to see how he did things and paid him homage in their subsequent writings. I have my own favourite Samaroli rums, but given that he up and stepped away from the company in 2008 while retaining some influence in selections, it’s hard to know for sure which bear his fingerprints and which don’t.

Circling back: my first guess on the still is that it’s the Enmore wooden coffey — it lacks the slight roughness of the VSG, and doesn’t have the depth of the PM — but for all anyone knows, it could be a blend as well. It’s difficult to classify precisely, because there are so many odd, even discordant, notes at play here, which means it never gels into something one can really appreciate. And while obviously a “real” rum, it’s also something of an odd duck, what with those balsamic and tomato notes I observed: which lead to amusing mental connections, but also some level of confusion. Gregers Nielsen, who was shamelessly (and all-too-generously) pilfering from my bottle in Berlin the day we were trying this thing, opined that the finish was great, which it was, but alas, that was not enough to save the overall experience being somewhat flat and muddled — and at the end, my opinion is simply that it’s rather more miss than hit.

(#965)(81/100) ⭐⭐⭐½

 

Fortress Canadian Rum – Review

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Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 3. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long. Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadians — caused by provincial monopolies dating back to Prohibition times — has so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning. Since I knew nothing about the rum aside from the strength (45%), I went in completely blind. The nose was decent enough – fruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes. Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanilla – initially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries. This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal and — bloody hell! — more vanilla. What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right. As a rum, it also fails on all sorts of levels – the lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing. This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point. Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertive – even interesting – if allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profile — of this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of time — needed boosting. They chose to call what they did “authentic”, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse.

(#964)(73/100) ⭐⭐½

Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over. In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100. Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopolies’ interests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canada – especially the eastern islands and provinces – has a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there. Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600s — rum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focus – Smuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above in “other notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.

 

Fryns Hasselt Haiti Old Rhum (1980s)

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Jan 042023
 

Rumaniacs Review #143 | R-0963

All sorts of little mysteries attend this rum. First of all, what we know: a Haitian rhum bottled by a Belgian outfit named Fryns Hasselt in the 1980s, at 40%. What we don’t know: cane juice or molasses, type of still, which estate or brand, where it was aged and in what kind of barrels – though I think it’s a fair bet it’s Barbancourt, it came from a column still, and the ageing was around five years, likely in Europe. A bottle – perhaps even the same one flipped several times – appeared on Whisky.Auction in February, March, April and May 2019 (which is, coincidentally, just around the time I scored the sample). It seems to be the only one ever released by the little company (see below for a short bio).

Colour – Light brown

Strength – 40% ABV

Nose – Not much going on here. Very very light. Grapes, green apples, a touch of vanilla and evidence of heavier fruit sensed but not really tasted. Bananas, whipped cream on top of a caramel macchiato. Takes some time to come to grips with this rum, and it opens up to strengthen the vanilla and caramel component, and add a sort of weak fruit salad vibe.

Palate – Actually quite a bit better than the nose leads one to believe, although conversely, it’s more a matter of intensity than anything new. Caramel, vanilla, nutty fudge, a hint of flambeed bananas, stewed apples and somewhere behind all that is a suggestion of very hot loose-leaf strong black tea cut with evaporated milk, plus just a whiff of citrus zest.

Finish – short, easy, light. Sherbet, vanilla, peaches…any more than that and I’d be guessing

Overall, for all its wispy nature, it was serviceable, and I found little beyond its weakness to dislike: but when this much time and effort is required for a sniff and a snort, it’s hardly worth the trouble. It’s simple, it’s near weightless and reasonably effective at saying it’s a light rum but beyond that, it’s thin pickings and not something that showcases itself effectively enough for a real recommendation. As for it being an actual Haitian rum, well, we’ll have to take that one on trust.

(75/100) ⭐⭐½

Other notes

  • Hydrometer showed 40% so the rum is as stated, and not added to
  • My thanks as always go to Nicolai Wachmann of Denmark for the sample.

Picture (c) Whisky.Auction

Historical Background

So who is Fryns Hasselt? An interesting little company, all in all, and they demonstrate that the French and Brits and Italians weren’t the only ones with liquor merchants who had a rep in the late 1800s and that there were small towns not called Flensburg that had several distilleries and bottlers that dabbled in rum.

Gin (or jenever) at that point was a cheap liquor for the masses made from sugar-beet molasses, but there is no record I was able to find that suggests rum was ever physically made in Hasselt. Belgium’s colonial adventures at that time were more in Africa than in the Caribbean, specifically the Belgian Congo. As the Brits found out in India, gin was known to be useful in that it disguised the bitter taste of the anti-malarial drug quinine – which may have accounted for its expanded production, quite aside from keeping the huddled masses toped up and out of mischievous activities like revolutions or communism or questioning the divine right of the king to have huge private properties in Africa while many Belgians of the time lived in misery.

The small town of Hasselt has an interesting history which I’ll leave you to discover for yourself: the key point is that for centuries it was known for its gin distilleries, to the extent that there is a now a jenever museum in the town, and an annual Jenever Fest to celebrate the spirit. In the 19th century, gin production was the most important industrial industry in the area, and most of the involved distilleries were located in Hasselt itself.

Fryns was a family company established in 1887 by the family patriarch Guillaume Fryns: he opened a distillery in a building called “In the Cloverleaf”, situated in a shopping street in downtown Hasselt, and indeed, the cloverleaf has become a logo for Fryns ever since (they trademarked it in 1908). The company passed to Guillaume’s sons Guillaume Jr. and Jules after his death in 1909, and they expanded production by adding a malt house and an ice factory to the premises, more branches in other cities and a fleet of trucks to service them all. They also spruced up the packaging and branched out into liqueurs, which were fashionable in the Roaring Twenties.

The WW2 years saw them shut down for lack of cooperation with the occupying forces so they started the rebuilding with the third generation of Fryns in 1945 and kept a steady business running; however, financial and familial problems forced a sale to external investors in 1979. The name and branding was kept, and in 1988 another large Hasselt-based distillery called Bruggeman bought it (along with a second company called Smeets). In 1995 Bruggeman moved the whole operation to Ghent, and so the involvement of Fryns in Hasselt came to a close.

This was not the end, however, because 2018 Michel Fryns (a fourth-generation scion of the family) reacquired the company and distillery from Bruggeman and promptly moved it back to Hasselt, where it remains to this day, making gins, liqueurs and pre-mixed drinks.

That’s all gin production and corporate history. With respect to rum, as far as I was able to discover, the company never actually made any. My informed supposition is simply that the the new owners post-1979 cast around for other sources of revenue and somehow got their hand on a few other distilled spirits. The only rum Fryns ever released was the old Haitian rum, and one can only suggest that it was an experiment that went nowhere, because aside from the (gin) distiller Smeets, who produced two rums called “Blacky” and “Castelgy” of uncertain provenance (they may have been verschnitts) and the Distillerie Theunissen who put out a single Jamaican rum, there is no record of any other rum ever made (which is to say, bottled) in the town. Certainly Bruggeman never appeared to have released any rums while they owned the company and the brand.

Logistics and a lack of interest probably defeated them, as there were better rums coming out of France, Britain, Italy and northern Germany. So they focused on their core competency and let the idea of branching out into rum wither on the vine, so to speak. That’s a fair bit of supposing and maybes and guesswork, but I think the chain of logic is reasonable.

 

Cadenhead’s Green Label Demerara 10 Year Old Rum (Late 1990s)

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Dec 082022
 

Rumaniacs Review #142 | 0957

As noted before (and repeated below for the curious), Cadenhead has three different bottle ranges, each of which has progressively less information than the one before it: the Dated Distillations, the Green Labels and the Caribbean blends.

The Green Label releases are always 46% and issued on no schedule; their labels and the company website provides so little information on past releases that one has to take some stuff on faith — in this case, my friend Sascha Junkert (the sample originator) noted it was a 10 YO bottled in 2000, although even the best resource on Cadenhead’s older bottlings, Marco Freyr, cannot verify the dates in his detailed post on the company and the accompanying bottle list, and Rum-X only mentions one distilled in 1998. There are only a handful of Green Label 10 YO rums from Guyana / Demerara at all, and the 2000 reported date doesn’t line up for any other published resource – when they bother, most mention 1998-2002 as distillation dates. So some caution is in order.

What’s particularly irritating about the label in this instance is that it lacks any information not only about the dates and the still(s), but also the casks – and so here one has to be careful, because there are two types of this 10YO Demerara: one “standard” release, and one matured in Laphroaig casks. How to tell the difference? The Laph aged version is much paler and has a strip taped vertically across the screw top like a tax strip. Hardly the epitome of elegant and complete information provision now, is it.

The Laphroaig aged expression. Note the identifying strip at top.

Colour – Pale yellow

Strength – 46%

Nose – Dry, dusty, with notes of anise and rotting fruits: one can only wonder what still this came off of. Salt butter, licorice, leather, tannins and smoke predominate, but there is little rich dark fruitiness in evidence. Some pencil shavings, sawdust, glue and acetone, and the bite of unsweetened tea that’s too strong.

Palate – Continues the action of the sweet bubble gum, acetones, nail polish and glue, plus some plasticine – not unpleasant, just not very rum-like. Also the pencil shavings, sawdust and varnish keep coming, and after a while, some green fruits: apples, soursop, grapes. At the last, one can sense candied oranges, caramel bon bons, and more very strong and barely-sweetened black tea teetering on the edge of bitterness.

Finish – Reasonably long, reasonably flavourful, quite thin. Mostly licorice, caramel, tannins and a touch of unidentifiable fruit.

Thoughts – It’s not often appreciated how much we pre-judge and line up our expectations for a rum based on what we are told about it, or what’s on the label. Here it’s frustrating to get so little, but it does focus the attention and allow an unblinking, cold-eyed view to be expressed. In fine, it’s an average product: quite drinkable, decent strength, enough flavours not to bore, too few to stand out in any way. It’s issued for the mid range, and there it resolutely stays, seeking not to rise above its station

(82/100) ⭐⭐⭐½

Other Notes

  • The three ranges of Cadenhead’s releases are:
    • The cask strength, single-barrel Dated Distillation series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums from the company (aside from a 1939-distilled Green Label from Ago). The only question usually remaining when you get one, is what the letters stand for.
    • The Green Label series; these are usually single-country blends, sometimes from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America; a few other countries have been added in the 2020s. Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. THey had puke yellow labels with green and red accents for a long time, but now they’re green for real, as they had been back in the beginning.
    • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (anywhere), usually bottled at around 50% ABV. You takes your chances with these, and just a single one ever crossed my path.
    • Strictly speaking there is a fourth type sometimes referred to as a “Living Cask” which is a kind of personalized shop-by-shop infinity bottle. I’ve only tried one of these, though several are supposedly in existence.
  • These older Cadenhead’s series with the puke yellow and green labels are a vanishing breed so I think the classification in the Rumaniacs is appropriate.
  • The pot-column still tagging / categorization is an assumption based on the way it tasted. I think it’s an Enmore and Versailles blend, but again, no hard evidence aside from my senses.

 

Captain Morgan Black Label Blended Rum (Early 1980s)

 1 Response »
Nov 212022
 

Rumaniacs Review #140 | 0952

Captain Morgan, of course, requires no introduction, yet its history presented us with some interestingly convoluted pathways (R-139); it showed that although in its modern 2020s iteration it’s a throwaway piece of cheap spiced dreck, made with indifference and sold wholesale with what I can only conclude is contempt for its core audience, the fact is that once, not too far back, it had aspirations to being something quite a bit more interesting. More genuine. Almost a real rum.

We can date this one more accurately because the 70º on the label had been replaced with 40% ABV which went into effect in 1980, and since 1984 the “Original Spiced” came on the market so the blends were gradually (if not instantly) discontinued. This may be one of the last of the true multi-country blends, and in this case it looks like they were drawing down from all the casks they had in storage from Barbados, Jamaica, and Guyana.

Colour – Dark amber

Strength – 40%

Nose – Sweet stewed plums, cherries in syrup, Licorice, salt caramel, molasses, wood, pencils, tree bark and sap. A few fleshy fruits roaming around in the background, bananas, very ripe oranges, but too faint to make much of an impression.

Palate – Thick, sweet caramel and brown sugar dominate, with molasses, and a strong latte. Some apples, raisins, syrup and a few spices like cinnamon and nutmeg. It’s interesting and a far cry from the sort of thin pickings today’s spiced rums have become.

Finish – Short, to be expected. Mostly caramel, coffee, chocolate, licorice and some sawdust, with the slightest citrus hint cutting through.

Thoughts – This is why I like these old rums, and, even more, old rums that are the progenitors of today’s editions. No matter what the economic reasons that the rums of yesteryear were made the way they were, it’s obvious that even at the low strength at which they were issued back then, they were worlds apart, and better, than the modern variants with their crude sweetening and spicing: in comparison, the new “rums” are just ersatz products, pale imitations, and, in fine, dirty deeds done dirt cheap.

(78/100)

Other notes

  • The label states that it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H 0DR), which, as far as I can ascertain, is the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so.
  • Distillation — aside from that derived from Long Pond, and other countries’ stocks — was primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlie’ and ‘Tropicana’.”

 

Captain Morgan Black Label Jamaican Rum (1970s)

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Oct 312022
 

Rumaniacs Review R-139 | 0946

Captain Morgan was not always the dismissed and derided global rum-killer which has been its lot since it nose-dived into a vat of overspiced and insipid distillate where Diageo put it. But the original spiced-rum recipe — which Samuel Bronfman of Seagram’s bought from the local Jamaican pharmacy of the Levy brothers in 1944 when he had bought the Long Pond Distillery — long predated Diageo’s acquisition. It’s just that Seagram never made it the centrepiece of the brand the way Diageo did.

For a long time Seagram’s used rums from around the Caribbean to make blends under various brand names (see other notes, below). The Black Label rum looked at here, for example, was a Jamaican rum — we can assume from Long Pond — and there are other now-discontinued variations such as the blend of Jamaica, Guyana and Barbados rums (also under the Black Label brand) made in the early 1980s. In 1984, still owned by Seagram’s, they introduced the “Original Spiced” Captain Morgan rum which soon became enormously popular. So it isn’t all Diageo (or Vivendi, which had merged with Seagram’s a year earlier), and if this Captain Morgan Jamaican rum from the 1970s has been tarted up, well, it’s at least done with a little restraint.

Colour – Amber

Strength – 70º proof / 40% ABV

Nose – Licorice and coke, into which someone dunked a rusty nail (seriously!); ashy and minerally notes which are only partly ameliorated by rather bitter coffee grounds, brown sugar and unsweetened chocolate. Some dark fruit like prunes, and a touch of citrus-like lemon peel. There’s even a sense of tomato ketchup on the nose as it opens, but mostly the aromas resemble a low rent Demerara rum than anything else.

Palate – Thin, but nice, to be expected at 40%. Again, licorice and coca cola, caramel, brown sugar, some molasses. Some coffee grounds and dark fruit. Rather bland, all in all, buit nice enough, and the slight sweet helps it go down easy.

Finish – Short, light. Brown sugar, blancmange, anise and light molasses. If there’s a fruit in there, it’s hiding.

Thoughts – It’s much more “real” than modern Captains, and surprisingly drinkable. There’s more taste, more heft and a lot less clear additions. For example, I couldn’t sense any vanilla, and the sweetness was borderline, so if had been doctored, it was with a gentle hand and a small spoon rather than a spade.

(78/100)

Other notes

  • Age is unknown. Standard practice for such cheap rums is to age them for a few years, more than one and less than five, but that’s unsubstantiated in this case.
  • The label is interesting in and of itself. First of all it says that it’s a “product of Jamaica.” That instantly eliminates Diageo as the producer. Secondly, it’s 70º proof – this indicates a pre-1980s dating of a pre-metric age in the Commonwealth, after which the “% ABV” and not “º proof” became the law for labels. Thirdly, it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H), which, as far as I can ascertain, was the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so.
  • Distillate — aside from that derived from Long Pond, and other countries’ stocks — was primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlie’ and ‘Tropicana’.”

 

Charles Kinloch Liquid Sunshine Finest Rum “Dark Jamaica” (1970s)

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Aug 182022
 

Rumaniacs Review # 137 | 0931

It is becoming a working theory of mine that the heydey of the merchant bottlers and their near-ubiquitous minis of rum must have been in the 1960s and 1970s, bleeding over into the 1980s. Granted this may be because the majority of such rums I find stem from that period, I just don’t think it’s all a coincidence. Air travel and tropical drinks was a thing, hotels had well-loaded minibars, cruise lines stocked them everywhere and while I’ve never found that many merchant-bottler “indie” minis from pre-1960s or post-1990s, the auction sites are rife with little bottles from the era before the oil shocks and mass commercialization changed tourism. Nowadays wherever you go the small bottles are all global (or hyper-local) brands, not small outfits doing their own thing.

We’ve met Charles Kinloch, the bottler of this little Jamaican dark rum, before, They were behind the Navy Neaters Barbados-Guyana blend and the Guyana-only rum, as well as having a hand in the forgettable Dry Cane light rum we passed by in 2020. Founded in 1861, they suffered several changes in ownership before being dissolved in 2008 (see below for a more detailed backgrounder).

As to this rum, it’s from an unidentified distillery in Jamaica. That is not surprising, since it’s only recently that estates’ names became a selling point, once they began branding their own rums. But in the seventies it was all bulk rum and merchant sales and nobody cared about stills or estates of origin, merely that it was “Jamaican” (with perhaps only J. Wray / Appleton bucking this trend). The 70º Proof dates it to the pre-metric pre-1980s era. Beyond that, not a lot more, unfortunately.

Colour – dark amber

Strength – 40% ABV (70º proof)

Nose – Hunh? This is Jamaican? Doesn’t really smell like it. Burnt brown sugar, molasses, plums and raisins. It’s rich and fruity for 40%, feels dusted with a little vanilla, so likely some ageing and a lot of colouring. An interesting point is the almost total absence of what we would term funk nowadays – the bright, spicy, fruity notes that denote a spruced-up level of congeners.

Palate – Plums, flowers, sweet dark chocolate, almonds, lemon peel and some light nail polish. Peaches in cream, light vanilla, coconut and again that touch of molasses

Finish – Warm and comforting and surprisingly long. Black tea with condensed milk mixes it up with some molasses, caramel, and vanilla.

Thoughts – Simple and quite effective, yet I can’t shake the feeling it trends towards a Demerara. Perhaps it is and Appleton blend of some kind. Be that as it may, it’s really nice and I happily had a few more glasses that day.

(84/100) ⭐⭐⭐½

Other notes

The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here).

Company bio

Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica (or blends thereof). Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella. By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains).

Note: There is a German wine shop called Schollenberger established in 1996, which created its own line of spirits (starting with gin) and nowadays releases a Charles Kinloch branded blended navy rum, and a Navy Neaters, with a label that has many of the details of the original. It is unclear whether they acquired the name or are just using it based on the company no longer existing.

 

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