Ron Carlos Caribbean Style Rum “Light Dry” – Review

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Dec 112019
 

Last time ‘round we looked at the Ron Carlos Caribbean Style Rum “Black”, which I dismissed with a snort of derision – it was too simple, too weak, and had nothing of any substance to really recommend it, unless all you were looking for is a jolt of something alcoholic in your coffee (and were curious about who Carlos was). It’s not often I find a product about which I can find almost nothing good to say except that “It’s a rum.” Here’s one made by the same company as the Black, in the same aggressive we-aim-for-the-low bar vein, and if you can believe it, it has even less character than its brown sibling. There are days I weep for the species.

Briefly: this is another rum from Florida Caribbean Distillers, which have several distilleries under their portfolio, sell bulk rums and neutral alcohol around the world, and have a large portfolio of low tier spirits for supermarkets, cruise ships, duty free shops and non-discriminating consumers. It’s column distilled, filtered and meant to take on the Bacardi Superior (yeah, good luck) – I’ve been unable to ascertain if it was aged, but I suspect it has, just to take off some of the rough edges, though they could just as easily have tarted it up some for the same effect.

Anyway, I ran it into my glass at a bar in Toronto — where I traded one of my gems to the cheerfully helpful and knowledgeable bartender, for some ten or so glasses of stuff I was curious about in the other direction (he could not believe some of the cheapos I was asking to try) — and this was quite the epic fail. It smelled of ethanol and vanilla on the open – how’s that for a poor start? – light brine, bananas, and very little fruitiness of any kind aside from the dream of some poor citrus that wandered in and got lost. Sugar water and watermelon could be discerned, and there was a cold and harsh metallic note in there, that was like licking a penny and about as pleasant.

The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever. Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry. Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.

I am not, thus far, a fan of anything FCD have created (Noxx and Dunn 2-4-5 succeeded because single individuals with some experience and love for the subject were involved, I suggest, as they were not on Ron Carlos). You can excuse it all you want by saying it’s meant to be a low rent mixer, but when I can easily find an unaged white rum with ten times more character which would wake up – nay, turbo-charge – any cocktail I want to chuck it in, and at around the same price point…well, the argument falls down for me. I could pay twice as much for one of those and still get a better drink, a more enjoyable experience.

Of course, in this line of “work” I’ve tried a lot of white rums. Aged, unaged, filtered, pure, dosed, mixers, neaters, overproofs, underproofs, popskulls and smoothies, I’ve tried them from just about everywhere, made in all kinds of ways. Few strike me as unexciting as this one, or made with such indifference, with such rankly pecuniary motives. The Ron Carlos Caribbean Style Light Dry rum is so paper thin, so flat, so devoid of character or flair, or of anything that might make us want to drink it, it might as well be transparent. Oh wait, hang on a minute….

(#683)(68/100)

Other Notes

  • This rum is now called Ron Carlos “Silver”
  • Production is, as of 2018, in Puerto Rico, in the Caribe Distillery (which is owned by FCD) – I think this one was made in Florida, though.
  • Molasses based, multi-column distilled, charcoal filtered.

C.J.Wray Dry White Rum (2000s)

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Feb 022019
 

Rumaniacs Review #090 | 0595

We’re all familiar with the regular roundup of major Appleton rums like the Reserve, the 12 YO, the 15 YO, 21 YO and 30 (old version or new), as well as their halo rum du jour, the 50 YO. But the company also had and has distinct and not so well known brands for sale locally (or niche export markets), such as Edwin Charley, Coruba, Conquering Lion, JBW Estate and Cocomania. And as the years turned, the company outlived some of its own brands – for example the previously well-known One Dagger, Two Dagger and Three Dagger rums which went out in the 1950s. Another casualty of the times was the C.J. Wray Dry White Rum, which was launched in 1991 as a broadside to Bacardi; at the time there weren’t many light whites out there and the Superior was the market leader, so Wray & Nephew decided to take lessons from the very successful premium vodka campaign of Absolut (against Smirnoff) and launched their own, supposedly upscale, alternative.

But by the early-to-mid 2000s, the Dry was discontinued. The reasons remain obscure: perhaps on the export market, it couldn’t compete with the vastly more popular poor man’s friend and bartender’s staple, the 63% overproof, being itself a meek and mild 40%. Perhaps there was some consolidation going on and it was felt that the Appleton White was enough. Maybe it just wasn’t deemed good enough by the rum drinkers of the day, or the margins made it an iffy proposition if it couldn’t sell in quantity.

Technical details are murky. All right, they’re practically non-existent. I think it’s a filtered column still rum, diluted down to standard strength, but lack definitive proof – that’s just my experience and taste buds talking, so if you know better, drop a line. No notes on ageing – however, in spite of one reference I dug up which noted it as unaged, I think it probably was, just a bit.

Colour – White

Strength – 40%

Nose – Light, mild and sweet. Dry? Not for this guy’s schnozz. Initial aromas narrow in on vanilla, nougat, white toblerone and almonds, with a little salt and citrus peel to liven up the party. It’s very soft (no surprise), gentle, and warm, and going just by the nose, is perfectly acceptable to have neat, though I saw some fans posting back in 2008 who were itching to try it in a daquiri.

Palate – Not as interesting as the nose, really, but every bit as nice. Tinned cherries and pineapples in syrup was the first thought that ocurred to me as I sipped it; a trace of salt and brine, with perhaps half an olive, vanilla, almonds, and – if you crease your brow, sweat a bit and concentrate – citrus, raisins, cinnamon and maybe a shaving of fresh ginger.

Finish – Short, mellow, slightly fruity, a little herbal. Nothing to write home about.

Thoughts – For a low-end white, it’s actually quite an interesting drink. Sales must have been low, margins too scrawny, reactions too muted, and it was put down as an act of mercy (or so the storyteller in me supposes). That’s too bad because while the profile does suggest that it was doctored (entirely a personal opinion – it lacks something of the punch and edge of a clean and unmessed-with rum, though this may simply be over-enthusiastic filtration), it’s a neat little rumlet if your expectations are kept low and you like easy. Maybe, had it been left in place to gather a head of steam, it might have found some legs — these days, good luck finding any outside an estate sale or an old salt’s collection.

(80/100)

 

Ron White Cat Caribbean Light White Rum

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Sep 262017
 

Rumaniacs Review #057 | 0457

Behind the please-don’t-hurt-me facade of this sadly underproofed excuse for a rum (or ron) lie some fascinating snippets of company and rum history which is a bit long for a Rumaniacs review, so I’ll add it at the bottom. Short version, this is a German made rum from the past, distributed from Flensburg, which was a major rum emporium in north Germany that refined sugar from the Danish West Indies until 1864 when they switched to Jamaican rum. But as for this brand, little is known, not even from which country the distillate originates (assuming it is based on imported rum stock and is not a derivative made locally from non-cane sources).

Colour – White

Strength – 37.5%

Nose – Unappealing is the kindest word I can use. Smells of paint stripper, like a low-rent unaged clairin but without any of the attitude or the uniqueness. Acetone, furniture polish and plasticine. Some sugar water, pears and faint vegetable aromas (a poor man’s soup, maybe), too faint to make any kind of statement and too un-rummy to appeal to any but the historians and rum fanatics who want to try ’em all.

Palate – It tastes like flavoured sugar water with some of those ersatz pot still notes floating around to give it pretensions to street cred. Maybe some light fruit and watermelon, but overall, it’s as thin as a lawyer’s moral strength. Quite one of the most distasteful rums (if it actually is that) I’e ever tried, and the underproofed strength helps not at all.

Finish – Don’t make me laugh. Well, okay, it’s a bit biting and has some spice in there somewhere, except that there’s nothing pleasant to taste or smell to wrap up the show, and therefore it’s a good thing the whole experience is so short.

Thoughts – Overall, it’s a mildly alcoholic white liquid of nothing in particular. About all it’s good for in this day and age of snarling, snapping white aggro-monsters, is to show how far we’ve come, and to make them look even better in comparison. Even if it’s in your flea-bag hotel’s minibar (and I can’t think of where else aside from some old shop’s dusty shelf you might find it), my advice is to leave it alone. The history of the companies behind this rum is more interesting than the product itself, honestly.

(65/100)

Herm. G. Dethleffsen, a German company, was established almost at the dawn of rum production itself, back in 1760 and had old and now (probably) long-forgotten brand names like Asmussen, Schmidt, Nissen, Andersen and Sonnberg in its portfolio, though what these actually were is problematic without much more research. What little I was able to unearth said Dethleffsen acquired other small companies in the region (some older than itself) and together made or distributed Admiral Vernon 54%, Jamaica Rum Verschnitt 40%, Nissen Rum-Verschnitt 38%, Old Schmidt 37.5%, this Ron White Cat 37.5% and a Ron White Cat Dark Rum Black Label, also at 37.5% – good luck finding any of these today, and even the dates of manufacture prove surprisingly elusive.

Ahh, but that’s not all. In 1998 Dethleffsen was acquired by Berentzen Brennereien. That company dated back to I.B Berentzen, itself founded in 1758 in Lower Saxony in northwest Germany, and was based on a grain distillery. It had great success with grain spirits, trademarked its Kornbrand in 1898, ascquired the Pepsi concession in 1960 (and lost it in 2014), created a madly successful wheat corn and apple juice drink called apple grain, and in 1988 as they merged with Pabst&Richarz wine distilleries. The new company went public in 1994 and went on an acquisition spree for a few years, which is when they picked up Dethleffsen. However, waning fortunes resulted in their own takeover in 2008 by an external investor Aurelius AG.

This is an informed conjecture — I believe the Black Cat brand is no longer being made. Neither the Berentzen 2015 annual report nor their website makes mention of it, and it never had any kind of name recognition outside of Germany, even though the rum itself suggested Spanish connections by its use of the word “ron.” So its origins (and fate) remain something of a mystery.