Diplomatico “Distillery Collection” No.3 Pot Still Rum – Review

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Aug 152022
 

Diplomatico is one of those brands that seesaws wildly in the estimation of drinkers, has its determined detractors and equally unmoveable fans, and the opinion one gets for any of the rums in the range is very much dependent on [a] the stance said drinker has with respect to the purported dosage, [b] where they are (North Americans seem to like it more than Europeans do) or [c] what other drink they came to rum from (whisky drinkers will walk away, brandy and cognac fanciers will stick around). All agree though, that more transparency is needed with respect to any additions and until recently this was absent from the company website.

This rum originated somewhere around the mid-teens, I think, when the C-suite at Diplo took a look at the larger rumiverse and decided that their old stalwarts of the Traditional Range – the Anejo, the Plana, the Reserva Exclusiva – and even the upscale Ambassador line, all needed a facelift and some beefing up. New blends like the Mantuano and Seleccion de Familia were issued, the annual single vintage rum was spruced up (with the 2007 12 YO being the first that seems to have a real age statement on it), and in an effort to capitalise on the variety of their rums and their experience, they created a trio of rums that drilled right down to the nuts and bolts of their rums’ basic components. In the French Islands they did this with parcellaires; Diplomatico — like DDL and St. Lucia Distillers — did it with their stills and named them the Distillery Collection. The three rums in this Collection began to become widely available in early 2019.

Whether these new types of rum from an old house succeeded in raising awareness, boosting the casa’s street cred and increasing their sales is debatable. The rums were interesting if all you were drinking was other Diplos…not quite so much when rated by a more international, educated audience as had been developing since the turn of the century. Yet they were interesting, and after reviewing No.1 (“Kettle Still”) and No. 2 (“Barbet Still”), it left the No.3 “Pot Still” to consider — but at the time of release it was not available for me, then COVID struck, the world shut down, and it wasn’t until I spent a most enjoyable few hours in Dirk Becker’s shop Rum Depot in Berlin in December 2021, that I finally got around to trying it.

Like the others it was a blended 47% ABV, molasses-based rum, aged in ex-bourbon casks for around eight years, and I thought it was quite good, all in all. The nose started right off with a sort of brown, deep, sweet scent of caramel, to which was added light sandalwood and leather. A whiff of aromatic tobacco and florals crept in, and it displayed a nice rounded, easy smell, with complexity that seemed absent at first, but which simply took time to build and emerge. Although it nosed somewhat softly, after some minutes the whole was redeemed by the crisp clarity of light florals, orange peel and some nicely ripe white fruits like pears and green apples.

Tasting it continued most of the experiences already nosed. It tasted dark and leathery, with licorice, dried wood chips and a pleasant background of light flowers that balanced well. There was a slight lemony tang to it, the sort of thing sometimes gotten from freshly-washed laundry that had been dried in the hot sun, and behind that was raisins, pears, a hint of pineapple and strawberries, a quick flash of brininess, and the smooth taste of salt caramel ice cream. The finish was the weak point – fairly short even for the proof, and it mostly repeated what I had tried before. Some licorice, vanilla, citrus, leather, aromatic tobacco, none of which could quite elevate it beyond what had already come…but at least there was something there to notice, and it didn’t sink by being some milquetoast whiff of nothing in particular.

The rum is, to my mind, the best of the three Distillery Collection rums, and while it doesn’t feel stuffed with flavour all the time, it has a staying power and a gradually unfolding sense of complexity that is not to be dismissed out of hand. I think that one’s final perspective of the rum will depend on whether the persistent style which Diplo’s roneros could not seem to shake or get past — that lightness, odd for a pot still rum — is to one’s taste.

This was also what made the others less, for me: the No. 1 was intriguing if ultimately lacklustre, and as far as I was concerned the No.2 was nothing we hadn’t already seen from others, done better and costing less. The No. 3 Pot Still is better than both…but only by a little. It’s not that any of them were bad in comparison with Diplomatico’s own branded stable – it’s more that they were not as good as the competition they were trying to take on. Only time will tell whether they feel confident enough to keep on releasing more of these – but speaking for myself, I sure hope they do, because these are rums that have enormous potential and will please a lot of people even as they are.

(#930)(84/100) ⭐⭐⭐½

Other notes

  • Each of the three rums in the Collection has an outturn of 5,000 bottles. I don’t know if that was all they ever issued or whether this is an annual production run (I suspect it was batch produced and no more was made).
  • As far as I am aware, nothing added here.
  • The picture of the still on the label suggests a double retort pot still. It apparently came from Scotland, was once used to make whisky, and was commissioned at Diplomatico’s facilities in 1959.
  • “Botucal” is the brand name of Diplomatico in Germany.
  • Heartfelt thanks to Dirk Becker and his attentive, knowledgeable and enthusiastic band of stalwarts in Rum Depot, who treated me with patience and courtesy the entire time I was there. Vielen Dank, Leute.
  • Alex’s review over at the Rum Barrel is worth reading, as well as Geoff’s review at the Memphis Rum Club.

Diplomatico “Distillery Collection” No. 2 Barbet Still 6YO Rum – Review

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Sep 062019
 

If Diplomatico’s Distillery Collection No.1 (the one from the kettle still) was a garden sprinkler trying to be a fire hose, then this one is no more than a quick leg-lift against the tree. It is a decent enough rum for the style, but lacks any kind of serious chops to make it rise above its more famous and distinct Distillery Collection siblings, or even that perennial favourite of the tippling class, the Diplo Res Ex. And that makes its price-point and supposed street cred a dubious proposition at best.

The Distillery Collection is an attempt by Diplomatico to capitalize on their various stills, much as St. Lucia Distillers or DDL do. The rums also function — maybe — to deflect attention away from their traditionally added-to products of the line, or even to break into previously untapped and dismissed niche markets for the more discerning rum drinkers. Unlike the No.1 which comes from a pot still, the No.2 owes its origin to a straight-out French-made Barbet column still, which leads one to wonder what the purpose was, because what came out the other end wasn’t anything we haven’t had before.

I’m not kidding. The nose was lighter than the No.1 — no shocks there, though the ABV was the same in both, 47%. Some smokiness, light oak, salt caramel ice cream, tobacco, molasses and some brine but it lacks any kind of acidic bite of (say) citrus, and there is barely any of the fruitiness that would have made it better. You’ll sense the vague sweetness of bananas, squash, papaya, melons – those neutral fruits which add little to the experience – maybe an apple starting to go, and will have to be content with that.

Unsurprisingly, the palate dials into those same coordinates: it’s warm, light, smooth, unaggressive, with the musky tastes of muscovado sugar, molasses, caramel, toffee, toblerone (the white kind). Then it falters, not because of these things, but because of the stuff that’s not there, the tart balancing notes, the sharper parts of the profile that are notable only for their lightness or complete absence – florals, fruits, oakiness. Sometimes a reasonably robust proof point rescues or bolsters such deficiencies – not here. It all leads to a lacklustre finish of medium length which displays no closing notes one would hurry back to the glass to experience: it had some salt caramel, light and overripe fruit notes, some vanilla, and it was all quite light and – dare I say it? – indifferent.

Ivar de Laat, the Dutch-born FB-commentator who recently began his own site Rum Revelations, made an interesting comment on the No.1 and Diplomatico – that they were light rum makers and it would be too much to expect them to make big and bold rums without a massive internal cultural change…which he felt was unlikely given that such rums are their style, the one upon which their revenues rested. And “as long as it’s making them money, I don’t see why they should change it.”

That’s the subtle trap of these rums, because if producers only make what sells, then there’d be ten times as many dosed rums out there (pure rums at high proof have to be really good to be sellers to succeed, because their prices are higher). We are being offered incremental change at a premium, but without real improvement or major difference. It’s cosmetic. In the case of the No.2, it’s plain boring. I could live with such a deficiency in the pot still No.1 which was at least interesting, if ultimately stopping short of being a rave recommendation. But in a column still product being marketed with pizzazz and hooplah and a tantara of trumpets…naaah.

So I give it 75, which is on the median between good and bad. It’s a rum that tastes like one and technically can be had without a problem — it would be incorrect for me to penalize what is not a really crappy product, and which many will like (assuming they can afford it, or want to). Its true failure lies in the expectations it raises and the price it commands, without deserving either. When it comes to the loosening of my purse strings, then, like Bartleby, I think I’ll chose not to.

(#654)(75/100)

Diplomatico “Distillery Collection” No. 1 Kettle Still 6YO Rum – Review

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Sep 042019
 

Outside the independents who release from all points of the compass, the rums du jour are the New Jamaicans, the pot still Bajans, the wooden-still Guyanese, the fancy St Lucian still-experimentals, French island aged and unaged rums, new Asian whites, grogues and of course the clairins (and we’re all waiting for Renegade). In the maelstrom of so many releases, Latin rums as a class are less popular than in their heydey, outside their countries of origin, and even I tend to view them with some impatience at times, wondering when they’re going to get back in the game with some sh*t-kicking romper-stomper of their own.

Although Diplomatico’s Reserva Exclusiva sells well and remains popular, the company’s online buzz as a whole has sagged in recent years. Efforts to revive the global awareness of the Diplo-brand with exclusive premiums like the Single Vintage or the Ambassador may have succeeded — but the absence of any stories or articles or reviews or gleeful “I got this!” photos on social media suggests a rather more downbeat story for the company that was once known as Problemático. Their success is therefore hard to gauge in an increasingly crowded and informed marketplace spoiled for choice at every price point (and every additive point, the wit suggests).

Things took an interesting turn around 2017 when No.1 and No.2 versions of the “Distillery Collection” were trotted out with much fanfare. The purpose of the Collection was to showcase other stills they had – a “kettle” (sort of a boosted pot still, for release No.1), a Barbet continuous still (release No.2) and an undefined pot still (release No.3, released in April 2019). These stills, all of which were acquired the year the original company was founded, in 1959, were and are used to provide the distillates which are blended into their various commercial marques, and until recently, such blends were all we got. One imagines that they took note of DDL’s killer app and the rush by Jamaica and St Lucia to work with the concept and decided to go beyond their blended range into something more specific.

We’ll look at the No.1 today. This derives from cane “honey” (which is just rendered cane juice), aged for six years in American oak, a 5000 bottle outturn of 47% ABV. The question of course, is whether it deserves the cachet of “premium” and the price it commands, and whether it displaces the perennial front runner, the DRE (marketed as ‘Botucal’ in Germany).

So, briefly, tasting notes, then. Nose: started off promisingly with some pencil shavings, fresh and damp sawdust, followed by brine, good olive oil and leather. These aromas were balanced off with overripe cherries, citrus, apples, ripe grapes, which in turn provided a backdrop for heavier, muskier notes of caramel, molasses and oatmeal cookies. So definitely a step away from the more standard fare, and the 47% ABV helped give the nose a firmness and coherence that a lesser proof would not have.

I also liked the palate — up to a point. It was warm and fragrant and yeasty as bread fresh out of the oven. One could taste vanilla, treacle, oatmeal with chocolate chips and butter, a nice creamy/cereal-y sort of amalgam, and fruits then popped up — light apples, pears, watermelon, raisins, that kind of thing — combining with a delicate citrus line, leading to a short, arm, inoffensive finish that was mostly vanilla, faint brine and fruity notes, all vanishing quite quickly.

Out of six Spanish/Latin-type rums I ran past each other that day when I had nothing better to do, this Diplomatico surprised me by scoring, in aggregate right up there with the Santiago de Cuba 25 YO. That was unexpected, almost unprecedented given the disparity in ages. The strength had something to do with it (40% SdC vs 47% Diplo), but overall the Diplo No.1 – even within its limitations – is simply more intriguing, and more original, while the Santiago was, well, very much in the vein of much we had seen before (though quite well done, let me hasten to add).

In the past, I expressed hope for a more aggressive, rough-n-tough new rum to elevate the Latin rum category. This isn’t it. For all its new-age thinking, even 47% isn’t enough, and neither is the pot still, not entirely — because although the rum is admittedly different, one gets the impression that the creators are still too in love with their softer Spanish rums to abandon their more soothing profiles entirely, go the whole hog and aim for a growly glute-flexing pot-still brute clocking in at 50% or greater. In trying to be all things to all people — gain credit for something uniquely new while not pissing off the loyalists — they steered a middle course which allowed for a decent new rum to emerge….just not one that blew up the stage, the stills and everyone within a radius of fifty yards. And that’s a shame, because that’s what I wanted.

(#653)(83/100)