Feb 062024
 

Photo (c) Whisky Auctioneer

Rumaniacs Review R-162 | #1055

Fantasias as a class of rum have pretty much faded from public view, only resurrected periodically in retrospectives like this onethese days spiced rums and spirit liqueurs hog attention and wallets. Yet they were popular, once, mostly in Europe around the 1950s to 1970s. By the eighties the style had started to diminish in popularity and the rise of standards and production regulation at a country- or regional level, as well as the emergence of a “pure” rum culture probably caused is eventual demise…though not it’s complete extinction..

What Fantasia rums were, was an evolution of the “Inlander” or domestic rhums of Germany and eastern Europe, also called verschnitt: Stroh, Tuzemak, Badel Domaci, Maraska and Casino 50° are its inheritors. Originally it was cheap or neutral alcoholoften from beetsthat was then added to: sometimes that addition was high ester Jamaican rums like DOKs, at others it was herbs and spices or infusions that gave it a local touch. It was always meant to be a sort of digestif, and this was why many of them were noted as being liqueurs. Italy was famed for them and indeed the first ones I ever found were from there, made by companies like Antoniazzi, Pagliarini, Tocini and Masera, who almost nobody now recalls.

As with those, not much is known about the company that made this one, except that it hails from west-central Portugal south of Porto; it was a wine wholesesaler and importer that also dealt in brandies and sparkling wines, and themanufacture of prepared and unprepared spirits” (the Portuguese term is Aguardentes preparadas / não preparadasfabricantes for those who want to try a better translation than my evidently wobbly one here). As far as I can tell, the company, which had a history dating back to the post-war years, eventually filed for insolvency in 2012 and was completely liquidated in 2023.

NoseNo surprise: wispy and faint, and quite thin. Apricots and cherries in syrup, Ripe peaches and the tartness of unripe fleshy fruits. Cherry syrup and myrtle, rosemary. White wine, green grapes, toffee and some vanilla. A touch of apple cider and lemon pie.

PalateSweet, but with an edge. Ripe apples and riper mangoes, plus those cherries in syrup again, which if I recall those first Italian fantasias from the 1950s I tried so many years ago, was something of a characteristic for them too. A nice hint of brine, olives and hot black tea; vanilla zest and some ice cream is about all.

FinishSweet, light, bland; vanilla and light pears, a touch of salt.

ThoughtsSuch a mixed bag of various tastes and aromas, that it comes out as indeterminate, and the additions are clear: no barrel ever imparted flavours such as these, although there is a tinge of “ruminess” coiling about the whole thing, so it’s not completely bad. Still, even at 40%, discerning a real profile is an effort in concentration: at end, what we conclude is that it really is mostly like flavoured rum-like ethanol and sugar water, without enough of a body or character to make a coherent statement for today’s rum enthusiasts. We buy it more for history and curiosity, not for sharing or showing off.

(75/100) ⭐⭐½


Other notes

  • The term “corado artificialmente” on the label means “artificially coloured”
  • The rhum was bought at auctionthe 1970s era dates from the listingand shared with me by ex-rumista, wrestling enthusiast and good friend, Nicolai, so thanks to the man for the assist.
Oct 292023
 

Rumaniacs Review R-159 | #1036

Few references exist to track down this aged bottle with stained yellow label and a description remarkably thin even for the Days of Ago when nobody cared. There is no distillery of make, no strength, no country of origin we can evaluate, nothing. It is a white rum, has pictures of several medals on it (or maybe those are those coins, like pieces of eight?) and the implication of the words “The Spanish TownJamaica” is that it hails from there. One does not even get the strength, though my hydrometer tested it out at 37.8%, so either it is 40% standard and then dosed down, or it’s clean and maybe 37%-38%.

As for the dating, the best source is a May 2019 auction listing on Whisky Auctioneer which suggests it’s from the 1960s, and which I have no grounds to seriously disputethe label fonts and design and lack of provenance tend to support it, however thin that is. However, the auction site’s notation that it was produced in Spanish Town itself is not, I think, credible.

This leaves us with just the company, Costa Y Montserrat, SL from Barcelona in Spain. That most invaluable of resources, Pete’s Rum Labels, doesn’t provide any true data, but it does have another label, which suggests they were into the retailing of Jamaican-style rums which makes them an importer and blender, and the whole Spanish Town thing is just atmosphere and a cool label design but held no real truth (which is a shame, but okay…)

The company hails from the Catalan town of San Fructuosa de Bages (officially named Sant Fruitós de Bages), just to the north of Barcelona and the industrial estate of Manresa immediately to its west; wine has been made there for centuries. The Costa & Montserrat company refers to a famous Benedictine monastery of that name, built on a mountain nearby 1 However, that aside, what we have is the founding of the company in 1840, which made brandy in the early 20th century, and also fruit liqueurs in the late 1970s. I think it still exists, but under some other name I was unable to trace, and if it does, it’s not making rums any longer.

Colourwhite

StrengthTested at 37.8%

NoseAstringent and sharp. It smells alcoholic (no pun intended), speaking more of raw ethanol than the easy lightness of a finely blended white cocktail rum. The puling strength is partly responsible for that of course. Also some rubber, minerally notes, green peas from a can, watermelon and a touch of sugar water.

PalateSurprisingly there’s some brine here, again those canned peas (or, to be more precise, the water from that can), vague light sweet fruits such as papaya, watermelon and pears, but all very lacklustre, very much in the background. It’s like a dumbed down, weakly flavoured, underproofed vodka.

FinishAlmost nonexistent, really. Light sugar water, no burn, no tickle, no real taste.

ThoughtsIf the intention of the label is to point towards Jamaica, I assure you that sampling it dispels any romantic notions that somehow I had picked up an undreamed-of pot-still Rum from the Cocktail Age. No such luck. It lacks strength, it lacks taste, it lacks any identifying characteristics of country or terroire, and is best seen as a pre-21st-century-Renaissance historical artefact that sheds light on rum’s development over the decades, rather than some kind of distant classic from a long vanished era. There’s a reason why it only fetched £31 on that auction. It’s a historian’s rum, not one for the bar crowd or connoisseurs of unappreciated rum, or even speculators.

(65/100) ⭐½

Aug 142023
 

Rumaniacs Review #R-156 | 1017

ABC Distillers is not a distillery of any kind, but a brand of rums still being made (with different labels), on behalf of the ABC Fine Wines and Spirits liquor chain in Florida, brought to life by Florida Distillers (no direct connection, just a commercial one), and in this case dating back to the seventies and eighties.

ABC is a chain founded in Orlando just after Prohibition ended, in 1936 — originally it was a series of bar-and-lounge establishments named after its founder (Jack Holloway) but seeing the opportunities and lesser risks of the retail trade, switched over to liquor retail shops, and renamed itself ABC so it would always be first in the yellow pages. Nowadays ABC has over a hundred stores around Florida and has expanded into all sorts of other businesses. This particular rum we’re looking at today was made by Florida Distillers’ facility in Auburndale, but whether modern variations continue this association is unknown.

Florida Distillersone of the largest distilleries in Florida you probably never heard ofare the makers of the Ron Carlos brand and Florida Old Reserve Rum, as well as manufacturing the Noxx and Dunn 2-4-5 rum we’ve touched on before, and clearly have fully embraced the “more is better” philosophy of rum making, since nothing they produce is particularly interesting…but they sure make a lot of it, and not just for themselves. They have several distilleries churning out both industrial and commercial alcohol products and act as blenders for smaller companies who want to make use of their output and expertise.

ColourPale yellow

Strength – 40% ABV

NoseGentle, mild and floral, slightly sweet and in no hurry to get anywhere or do anything. It’s quite delicate, with some light peaches and apricots, pears and a bright line of red grapefruit and vanilla running through everything

PalateHere it goes to earn its sobriquet of “Extra Light and Dry”or tries to, for it’s astringent and blade-sharp, but lacking any kind of real dryness, and tastes more like a boosted cheap zinfandel. Slight brininess, a fruit or two, and overall it’s nothing really special. It’s too light to make a real statement, even in a mix.

FinishSurprisingly long and ultimately bland. One can taste some faint and vague florals and white fruit, and that’s it.

ThoughtsBy modern standard it falls down flat, of course. Even standard strength rums today have a profile that tries to be more than just a flavourless alcohol delivery system for a cocktail of some kind, as this one is. It’s something of a shame so many US brands even back then did nothing but try to copy that light Bacardi style instead of forging new paths, but that’s Bacardi’s legacy for you.

(73/100)

Jun 142023
 

Rumaniacs Review #153 | 1005

In this series of Rumaniacs reviews (R-149 to R-154) we’re looking at a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Ricothey display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.


Although some online references to the rum suggest a 1990s dating, the “Premium Black” is older, introduced much earlier: it was already a fixture by the mid 1980s. The diagonal red label design was discontinued in 1980, but let’s be conservative and give it something of a window around that date.

The Blackor more precisely, the ‘dark rumstyle it representedseems to have gone through a number of changes over the years as its makers appeared not to know what to do with it (except maybe find a dark rum mixer for people to play with): it was variously called Ron Superior Premium Black, simplyBlack”, Carta Negra, Superior Dark, issued at anywhere between 37% to 40%, and in all cases the dark colour was advertised as being imparted by heavily charred barrels, and, more recently, by caramel colouring.

Nowhere is the age mentioned, which seems to be a thing with Bacardi until a few years agoperhaps because they blended like crazy, NAS was fine and they never felt it to be necessary until they twigged onto to the potential value of a real age statement when the 8 YO became a big seller. In the absence of anything better I’ll suggest that it’s a youngish blend of rums under five years old, but more than that I wouldn’t venture.

Strength – 40%

ColourDark Gold

Label NotesProduced by Bacardi Corp. San Juan, Puerto Rico

NoseVery nice. Say what you will about The Bat (and a lot has been), their low end rums are consistently of better than average quality for their (heavily and illegally subsidised) prices. The nose is quite good, here: Danish cookies, caramel, toffee, honey, all the hits, plus vanilla and coconut shavings. Citrus, coffee, well polished leather…nice, if not new.

PalateSweet, smooth and war. Again, little that we have not already tried. Caramel, toffee, salt butter, vanilla ice cream, a squirt of lemon juice. Traces of flowers and honey trail behind all this.

FinishShort, warm, aromatic. Pipe tobacco, florals, toffee and vanilla

ThoughtsOverall it’s nice and better than the four we’ve reviewed thus far. So what? It’s being damned with faint praise, is all. After it edges towards a more intriguing profile and the tantalising sense of something new, it retreats: one is therefore left with a sense of frustrated disappointment, at a rum which had potential and then returned to the safety of what was known. Too bad.

(78/100) ⭐⭐⭐

May 262023
 

Historically speaking, and indeed even in our times, there are alcoholic spirits out there that stretch the borders, let alone the definitions, of “rum”. Yet I continue to seek out, look for and try these things, whether they are almost unknown indigenous cane juice rums, proto-rums from Asia, or the old verschnitts and spirits of their ilk made in Eastern Europe in the 19th and 20th century. Such bottlingsfor example the Badel Domaci (Croatia), Casino 50 (Hungary) or the Tuzemak (Czech Republic) — exert a curious fascination, a compelling kind of pull. In a way they speak to the alcoholic history of their countries, their indigenous liquors, their likes, their companies, their markets, and inform us as to how rums (in any form, by any name) permeated countries, provinces, principalities, kingdoms, or whole empires that had no colonies or tropical connections.

These are getting rarer now, as the EU expands and its standards define rum more rigorously and precisely (though still, argue many, with too many loopholes allowing substandard hooch to sneak through), and the old spirits made from neutral alcohol or unaged rum stock or whatever, leavened with some high ester Caribbean rums, fall outside the ringfence. Nowadays they cover themselves with the onomatopoeic “room” instead of “rum” and the best that can be said about that is that it dates the productin this case, it’s clear it was made (or at least bottled) after 2013 when Croatia entered the EU.

There are no references to what constitutes the Maraska Room. Wes Burgin, writing the only review to be found online, bought a bottle in 2015 on a trip to Eastern Europe and remarked without attributionbut probably correctlythat it was made from neutral alcohol or vodka doctored with rum essences, which is to say spices, flavourings, caramel and what have you. The bottle I bought in Canada (don’t ask me how it ever got herebut it was the last one on the shelf) explicitly states its ingredients as “alcohol, water, aromas, natural caramel and [something else]” …the label on the bottle is torn making the last unreadable. It sports a metal foil cap of the sort we see less of all the time, and I just give thanks that it’s not an old-style Russian version, which were designed never to close again so you had to drink the whole bottle. And it calls itself both a “room” and a “strong alcoholic drink” which is about as close to truth in labelling as we’re ever likely to get these days.

So let’s taste it and I’ll give you some more history below rather than extend this preamble even further.


Nose: Nail polish, vanilla, salt, vanilla, grapes, turned fleshy fruit. Sharp and rather medicinal with sour gummi bears dancing over the palate, plus glue and some rather indeterminate rumminessmolasses, leather, smoke, mauby, brown sugar, that kind of thingbehind it all. It smells rather candied, minty even, and resting on a bed of raw alcohol.

Palate: The confectionery parade continues with cotton candy, brown sugar and white chocolate thin, sharp and spicy. More than a hint of cherry or cranberry juice here, but also a little brine and olives, a touch of vanilla, and that thin medicinal thing refuses to go away. And it’s sweeter than it has any right to b, to be honest.

Finish: Short, aromatic, sweet, easy going. Mostly white chocolate, brine, cherries and a hint of florals and acetones.


If you know your rums, and especially if you’re more into the dosed types like Zacapa, Diplomatico, Dictador or Bumbu, or enjoy solera-style rums, then this will be of interest. However, it must be noted that you can taste a fair bit of artificiality here: the sweetness, thinness, sharpness and candy-like flavours are giveaways to the sort of additions disliked by many. Purists will find much to take issue with, while others might enjoy trying something off the reservation, made by an outfit with a fair bit of backstory, whose tradition is cherry brandies and liqueurs, not rums, and which probably brought that sensibility to this ersatz product.

What did I think? Not a whole lot. It’s tasty enough, and knowing it for what it is, I could have it after dinner one small snootful at a time. But of course the issue is that by setting itself up as a rum, even calling itself what it does, it immediately creates certain expectations and is judged by a certain set of standards. By those, it mostly fails and I think most rum lovers will try it only the once, just to say, like Wes and I did, that they have.

(#999)(69/100)⭐⭐


Historical background

Maraska is a brand belonging a company in Croatia of the same name that makes fruit ands walnut brandies (slivovitz, with variations on the spelling), liqueurs, and of course the variations of the domaci (domestic) rums/rooms for which they are best known abroad and in Europe. The name of the company derives from the marasca cherry, a type of sour Morello cherry, the best flavours of which are supposedly grown in Dalmatia (part of Croatia). Brandy called Maraschino (also made into a liqueur) is made from such cherries, and has been a cottage industry in Dalmatia since the 14th century or earlier and distilleries were established in the town of Zadar at least since the 1700s. Over time the three largest and best known were the Salghetti-Drioli combine (also the oldest, founded in 1759), Luxardo (1821) and Vlahov (1861).

While the history of Maraschino (as a general term for the brandy) encompasses many brands and companies from Zadar aside from the three mentioned above, the one we are concerned with today is Luxardo which was established by Girolamo Luxardo, an Italianthe Dalmatian coast has long had influences from across the Adriatic by Italians from the great trading entrepots like Venice. Luxardo was soon exporting Maraschino to Europe, the Americas and Asia, their high quality brandy enhanced visually by hand-knitted coverings of the bottles, a tradition still in place today. Their liqueur won gold and silver medals at the second World’s Fair in Vienna in 1854 for example, and Zadar became the city most closely identified with the spirit as it increased in popularity.

Zadar transitioned to Yugoslav sovereignty after WWII, after variously being part of France, Italy and Austria. During the war it had been nearly destroyed by Allied bombing and all industry ceased, but after 1946, production facilities were rebuilt and distillation resumed. All remaining useable equipment (which had been confiscated from the old factories) was consolidated into a single enterprise called “Maraska Company Zadar” and located at the Luxardo’s old “Maraska” factory premises which had been built in 1911. It is now the most important liqueur producer in Croatia.

It makes both alcoholic and non-alcoholic drinks, sweets and various promotional products, and in the “strong drinks” category it features Empire Gin, Cosmopolitan vodka, Royal Brand brandy. St. Simon’s Light Rum (and underproof, supposedly from selected Caribbean distillates) and of course the Maraska Room at various strengths which is noted as being “traditionally used to prepare cakes, fruit salad, tea and other hot drinks in the winter,” and with no source distillate provided.


 

Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either. That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as wella couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor toobut the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner1. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclearfor one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mysteryas noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Maunyso we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it.

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougatin other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt.

The way it goes down is nice as wellnothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic noteswhat one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½


Other notes

  • The rum does not claim to be an agricoleit implies such by the use of therhum blancon the label. Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there. The lack of production and geographical information is unfortunate.

Historical notesMarie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand.

Apr 212023
 

Rumaniacs Review R-147 | 0990

After an hours-long tasting session of old rums from the seventies and eighties that were straining to reach the pinnacle of their mediocrity (and mostly failing), there were few surprises left when I came to the another one of the Hawaiian Distillers’ rums called Whalers.

For those who are curious there is some background in the other “Original Dark” review, the Hana Bay entry, as well as that of the Spirit of Hawaii: all of these brands were made by the same company, and although Hawaiian Distillers no longer exists, the brand of Whalers does and is nowadays made (with the same enthusiastically uninspiring indifference as before) by Hali’imaile Distilling Company. As to the term Whaler’s, it supposedly hearkens back to New England sailors who hung around Hawaii when whaling was a thing in the 1800s, which is about as romantic a story as that of pirates in the Caribbean and their cutlasses, grog and yo-ho-hos.

The rum is so similar to its red labelled cousin that it may actually be the sameseparated only by a different year of make, a tweaked blend, or a different market in which it was sold. It’s hard to tell these days since records are scant. But it’s the same strength, practically the same colour, and equally hard to dateI think the late 1970s / early 1980s remains a good estimate, though the actual ageing is a complete unknown. If any full sized bottles remain in existence, they can only be in collections like Luca Gargano’s, Mr. Remsburg’s, the Burrs, or in some forgotten attic somewhere in the US waiting for someone to inherit it.

Strength – 40%

ColourDark brown-red

NoseThin but there’s stuff there: cranberries, red grapefruit, brown sugar, molasses, cherries in syrup. Also that same wet-earth loamy sense of woodland moss and forest glades after a rain that I had with the red label variant. And, finally, the marching armies of vanilla. A lot of it. One is merely surprisedif gratefulthat so much stuff came through before it got taken over. It does, as a matter of interest, take some effort to tease out notes of this kind because it comes from a time when light blends were the thing, not stronger, heavier, pot still signatures.

PalateThe vanilla is there from the get-go, if less intensely. Really faint notes of licorice, caramel, molasses, coconut shavings, a touch of brine. Honestly, the rum is really not quite a fail, largely because there is no untoward blast of sugar to dampen the few sensations that do make it through to be sensed and noted but the effort it takes to get coherent tastes out of this thing almost defeats the purpose of drinking it.

FinishLongish, soft, easy. Molasses, caramel, brown sugar. Thin, weak,

ThoughtsI wasn’t expecting a whole lot and was rewarded for that with a bit less. It’s nothing special, breathy, light, easy hot-weather drinking. It’s pointless to have the Whalers neat, so any simple island mix is just fine and even there you would hardly taste the rum itself. I tried the samples first thing in the morning when the palate was still freshwhich is how I picked apart as much as I didand on that level it’s okay. But just as it is made with what seems like careless indifference, it excites no more than that in its turn. Name aside, history aside, it’s about as forgettable a brand as those local rums I see in Canadian supermarket annexes nowadays.

(73/100) ⭐⭐½

Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hidingfor all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie. It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding).

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus. Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down. Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So. As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out thereeven the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here.

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the massesthe idea of making a true premium product is apparently not part of the program.

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into thiswhether through ignorance, inaction or intentthen all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½


Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing).

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.


Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients.
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.
Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipethe vanilla-bomb that I reviewed way back in 2010but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever wasat best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colourdark red-brown

Strength – 40%

NoseIt giveth hope. First, red grapefruit and some rancid olive oil, and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot). It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

PalateThe taste taketh hope away. It’s almost all vanilla, alcohol, brown sugar, caramel, licorice. Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added). But there’s not a whole lot beyond that going on.

FinishWarm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla. It’s possible a few citrus notes were there, just too faint to make any kind of statement.

ThoughtsThe rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow. There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½


Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Jan 122023
 

Samaroli was one of the first of the modern Italian independents, and focused primarily on whiskies, which remains the core of its indie bottling business to this day. The reputation of the company began in 1968 when Sylvano Samaroli began bottling for the Italian marketthe first non-UK bottler to deal seriously in that obscure Scottish tippleand eventually started issuing rums as well. The most famous of all his rum selections, and reputedly his own favourite, was probably also the first: the 1991-bottled unicorn rum of the West Indies Dark Rum from 1948. The next rum bottlings were done around 1998 and there were a few sporadic non-too-regular releases here and there until 2010…and in that year it’s like the hound was let off the leash and releases have come thick and fast ever since. Not just the usual single cask expressions, but blends and NAS rums, and the ship shows no signs of slowing down any time soon.

The rum we’re looking at today is a Guyanese from 1990, bottled 26 years later in 2016 at a reasonable 45% (though admittedly, that’s rather mild for single cask releases) and from a single cask (#68) which decanted 240 bottles. Curiously, the still of origin is never mentioned. Samaroli may have been an early bellwether and trendsetter of the rum scene (as Renegade was in another context), but disclosure was never as big a thing for them as it was for Velier, though far better than Moon Imports, say. The 1990 Guyana vintage, as an aside, seemed to be a favoured year for Samaroli, as they released several expressions from it, in 2007 (two, a PM and a VSG), 2014, 2015, 2016, and 2017 (also a PM). With a few exceptions, almost none disclosed the still, so clearly this was deliberate; and since by 2016 that was surely a thing for connoisseurs of Demerara rums, one can only assume they did not consider it important for some obscure reason, or that the rum was blended in the barrel from several sources.

So we have to guess, which is always fun with Demeraras, and that all goes to the profile. Which starts, as always, with the nose: here it’s woody, with early notes of licorice and caramel, wet sawdust and dark fruits like prunes, raisins, plums, black grapes. It stays that way for a bit, before one senses soft flowers (lilies, just a touch of lavender), pencil shavings and an odd aroma of freshly baked bread dipped into a mixture of red wine, balsamic vinegar and olive oil (it’s not unpleasant, just unusual), with additional tannins, leather and polished wood bringing up the rear. The fruits are kept secondary for the most part, and stay noticeable, but in the background.

How it tastes is not significantly different, although less satisfying. All the same hits are playing but out of order: caramel, sawdust, licorice, dark grapes, raisins, and dates bitten into and devoured by the bitterness of sawdust, lumber, sharp licorice and gingersnaps. It gets somewhat better over time, just not spectacular, one the fruitsplums and cherries and prunes for the most parttake on more weight. Then the rum starts to taste more robust, and even creamy: one gets yoghurt and sour cream sprinkled over with cinnamon, cloves and cardamom, with the heavier notes of toffee and caramel holding the high ground throughout. Finish is nice, sweetish and muscular, long lasting (for 45% that’s impressive), channelling final notes of prunes, nuts, thyme, blancmange … and even a touch tomatoes on hot bread reminiscent of pizza!

When I think of Samaroli, it always seems like it’s the grand old man of the indie rum scene; admittedly it has only few really phenomenal, well-known must-have unicorns in the pantheon, and the field has gotten way more crowded with new entrantsyet somehow, it has always seemed to be Samaroli that others aspired to beat. Perhaps it’s because in the 1980s and 1990s and even 2000s, Sylvano influenced a whole raft of young up and coming European rum and whisky peopledistillers, collectors, distributors, simple anorakswho went to him for advice or to see how he did things and paid him homage in their subsequent writings. I have my own favourite Samaroli rums, but given that he up and stepped away from the company in 2008 while retaining some influence in selections, it’s hard to know for sure which bear his fingerprints and which don’t.

Circling back: my first guess on the still is that it’s the Enmore wooden coffeyit lacks the slight roughness of the VSG, and doesn’t have the depth of the PMbut for all anyone knows, it could be a blend as well. It’s difficult to classify precisely, because there are so many odd, even discordant, notes at play here, which means it never gels into something one can really appreciate. And while obviously a “real” rum, it’s also something of an odd duck, what with those balsamic and tomato notes I observed: which lead to amusing mental connections, but also some level of confusion. Gregers Nielsen, who was shamelessly (and all-too-generously) pilfering from my bottle in Berlin the day we were trying this thing, opined that the finish was great, which it was, but alas, that was not enough to save the overall experience being somewhat flat and muddledand at the end, my opinion is simply that it’s rather more miss than hit.

(#965)(81/100) ⭐⭐⭐½


 

Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 1. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long. Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadianscaused by provincial monopolies dating back to Prohibition timeshas so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning. Since I knew nothing about the rum aside from the strength (45%), I went in completely blind. The nose was decent enoughfruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes. Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanillainitially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries. This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal andbloody hell! — more vanilla. What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right. As a rum, it also fails on all sorts of levelsthe lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing. This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point. Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertiveeven interestingif allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profileof this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of timeneeded boosting. They chose to call what they did “authentic, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse.

(#964)(73/100) ⭐⭐½


Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over. In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100. Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopoliesinterests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canadaespecially the eastern islands and provinceshas a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there. Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600srum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focusSmuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above inother notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.


 

Jan 042023
 

Rumaniacs Review #143 | R-0963

All sorts of little mysteries attend this rum. First of all, what we know: a Haitian rhum bottled by a Belgian outfit named Fryns Hasselt in the 1980s, at 40%. What we don’t know: cane juice or molasses, type of still, which estate or brand, where it was aged and in what kind of barrelsthough I think it’s a fair bet it’s Barbancourt, it came from a column still, and the ageing was around five years, likely in Europe. A bottleperhaps even the same one flipped several timesappeared on Whisky.Auction in February, March, April and May 2019 (which is, coincidentally, just around the time I scored the sample). It seems to be the only one ever released by the little company (see below for a short bio).

ColourLight brown

Strength – 40% ABV

NoseNot much going on here. Very very light. Grapes, green apples, a touch of vanilla and evidence of heavier fruit sensed but not really tasted. Bananas, whipped cream on top of a caramel macchiato. Takes some time to come to grips with this rum, and it opens up to strengthen the vanilla and caramel component, and add a sort of weak fruit salad vibe.

PalateActually quite a bit better than the nose leads one to believe, although conversely, it’s more a matter of intensity than anything new. Caramel, vanilla, nutty fudge, a hint of flambeed bananas, stewed apples and somewhere behind all that is a suggestion of very hot loose-leaf strong black tea cut with evaporated milk, plus just a whiff of citrus zest.

Finishshort, easy, light. Sherbet, vanilla, peaches…any more than that and I’d be guessing

Overall, for all its wispy nature, it was serviceable, and I found little beyond its weakness to dislike: but when this much time and effort is required for a sniff and a snort, it’s hardly worth the trouble. It’s simple, it’s near weightless and reasonably effective at saying it’s a light rum but beyond that, it’s thin pickings and not something that showcases itself effectively enough for a real recommendation. As for it being an actual Haitian rum, well, we’ll have to take that one on trust.

(75/100) ⭐⭐½


Other notes

  • Hydrometer showed 40% so the rum is as stated, and not added to
  • My thanks as always go to Nicolai Wachmann of Denmark for the sample.

Picture (c) Whisky.Auction

Historical Background

So who is Fryns Hasselt? An interesting little company, all in all, and they demonstrate that the French and Brits and Italians weren’t the only ones with liquor merchants who had a rep in the late 1800s and that there were small towns not called Flensburg that had several distilleries and bottlers that dabbled in rum.

Gin (or jenever) at that point was a cheap liquor for the masses made from sugar-beet molasses, but there is no record I was able to find that suggests rum was ever physically made in Hasselt. Belgium’s colonial adventures at that time were more in Africa than in the Caribbean, specifically the Belgian Congo. As the Brits found out in India, gin was known to be useful in that it disguised the bitter taste of the anti-malarial drug quininewhich may have accounted for its expanded production, quite aside from keeping the huddled masses toped up and out of mischievous activities like revolutions or communism or questioning the divine right of the king to have huge private properties in Africa while many Belgians of the time lived in misery.

The small town of Hasselt has an interesting history which I’ll leave you to discover for yourself: the key point is that for centuries it was known for its gin distilleries, to the extent that there is a now a jenever museum in the town, and an annual Jenever Fest to celebrate the spirit. In the 19th century, gin production was the most important industrial industry in the area, and most of the involved distilleries were located in Hasselt itself.

Fryns was a family company established in 1887 by the family patriarch Guillaume Fryns: he opened a distillery in a building called “In the Cloverleaf”, situated in a shopping street in downtown Hasselt, and indeed, the cloverleaf has become a logo for Fryns ever since (they trademarked it in 1908). The company passed to Guillaume’s sons Guillaume Jr. and Jules after his death in 1909, and they expanded production by adding a malt house and an ice factory to the premises, more branches in other cities and a fleet of trucks to service them all. They also spruced up the packaging and branched out into liqueurs, which were fashionable in the Roaring Twenties.

The WW2 years saw them shut down for lack of cooperation with the occupying forces so they started the rebuilding with the third generation of Fryns in 1945 and kept a steady business running; however, financial and familial problems forced a sale to external investors in 1979. The name and branding was kept, and in 1988 another large Hasselt-based distillery called Bruggeman bought it (along with a second company called Smeets). In 1995 Bruggeman moved the whole operation to Ghent, and so the involvement of Fryns in Hasselt came to a close.

This was not the end, however, because 2018 Michel Fryns (a fourth-generation scion of the family) reacquired the company and distillery from Bruggeman and promptly moved it back to Hasselt, where it remains to this day, making gins, liqueurs and pre-mixed drinks.

That’s all gin production and corporate history. With respect to rum, as far as I was able to discover, the company never actually made any. My informed supposition is simply that the the new owners post-1979 cast around for other sources of revenue and somehow got their hand on a few other distilled spirits. The only rum Fryns ever released was the old Haitian rum, and one can only suggest that it was an experiment that went nowhere, because aside from the (gin) distiller Smeets, who produced two rums called “Blacky” and “Castelgy” of uncertain provenance (they may have been verschnitts) and the Distillerie Theunissen who put out a single Jamaican rum, there is no record of any other rum ever made (which is to say, bottled) in the town. Certainly Bruggeman never appeared to have released any rums while they owned the company and the brand.

Logistics and a lack of interest probably defeated them, as there were better rums coming out of France, Britain, Italy and northern Germany. So they focused on their core competency and let the idea of branching out into rum wither on the vine, so to speak. That’s a fair bit of supposing and maybes and guesswork, but I think the chain of logic is reasonable.


 

Dec 082022
 

Rumaniacs Review #142 | 0957

As noted before (and repeated below for the curious), Cadenhead has three different bottle ranges, each of which has progressively less information than the one before it: the Dated Distillations, the Green Labels and the Caribbean blends.

The Green Label releases are always 46% and issued on no schedule; their labels and the company website provides so little information on past releases that one has to take some stuff on faithin this case, my friend Sascha Junkert (the sample originator) noted it was a 10 YO bottled in 2000, although even the best resource on Cadenhead’s older bottlings, Marco Freyr, cannot verify the dates in his detailed post on the company and the accompanying bottle list, and Rum-X only mentions one distilled in 1998. There are only a handful of Green Label 10 YO rums from Guyana / Demerara at all, and the 2000 reported date doesn’t line up for any other published resourcewhen they bother, most mention 1998-2002 as distillation dates. So some caution is in order.

What’s particularly irritating about the label in this instance is that it lacks any information not only about the dates and the still(s), but also the casksand so here one has to be careful, because there are two types of this 10YO Demerara: one “standard” release, and one matured in Laphroaig casks. How to tell the difference? The Laph aged version is much paler and has a strip taped vertically across the screw top like a tax strip. Hardly the epitome of elegant and complete information provision now, is it.

The Laphroaig aged expression. Note the identifying strip at top.

ColourPale yellow

Strength – 46%

NoseDry, dusty, with notes of anise and rotting fruits: one can only wonder what still this came off of. Salt butter, licorice, leather, tannins and smoke predominate, but there is little rich dark fruitiness in evidence. Some pencil shavings, sawdust, glue and acetone, and the bite of unsweetened tea that’s too strong.

PalateContinues the action of the sweet bubble gum, acetones, nail polish and glue, plus some plasticinenot unpleasant, just not very rum-like. Also the pencil shavings, sawdust and varnish keep coming, and after a while, some green fruits: apples, soursop, grapes. At the last, one can sense candied oranges, caramel bon bons, and more very strong and barely-sweetened black tea teetering on the edge of bitterness.

FinishReasonably long, reasonably flavourful, quite thin. Mostly licorice, caramel, tannins and a touch of unidentifiable fruit.

ThoughtsIt’s not often appreciated how much we pre-judge and line up our expectations for a rum based on what we are told about it, or what’s on the label. Here it’s frustrating to get so little, but it does focus the attention and allow an unblinking, cold-eyed view to be expressed. In fine, it’s an average product: quite drinkable, decent strength, enough flavours not to bore, too few to stand out in any way. It’s issued for the mid range, and there it resolutely stays, seeking not to rise above its station

(82/100) ⭐⭐⭐½


Other Notes

  • The three ranges of Cadenhead’s releases are:
    • The cask strength, single-barrel Dated Distillation series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums from the company (aside from a 1939-distilled Green Label from Ago). The only question usually remaining when you get one, is what the letters stand for.
    • The Green Label series; these are usually single-country blends, sometimes from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America; a few other countries have been added in the 2020s. Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. THey had puke yellow labels with green and red accents for a long time, but now they’re green for real, as they had been back in the beginning.
    • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (anywhere), usually bottled at around 50% ABV. You takes your chances with these, and just a single one ever crossed my path.
    • Strictly speaking there is a fourth type sometimes referred to as a “Living Cask” which is a kind of personalized shop-by-shop infinity bottle. I’ve only tried one of these, though several are supposedly in existence.
  • These older Cadenhead’s series with the puke yellow and green labels are a vanishing breed so I think the classification in the Rumaniacs is appropriate.
  • The pot-column still tagging / categorization is an assumption based on the way it tasted. I think it’s an Enmore and Versailles blend, but again, no hard evidence aside from my senses.

 

Sep 292022
 

Rumaniacs Review #138 | 0939

Hawaiian Distillers, Inc. is a Hawaiian corporation that has been in business for more than forty years. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auctions. In the more recent era, these are the fine people who “made” the overdosed and overspiced Hana Bay and Whaler’s abominations and give real rum a bad name. For the most part, nowadays the value of their products lies in the ceramics from the 1970s, not their rums from any year.

ColourWhite (clear)

Strength – 40% ABV

NoseIt smells, well, dirty, like a loamy forest floor where wet leaves have decomposed. Sweet. Leaves and grass. Vanilla, peaches, plums, apricots, pears, all very very light and almost indiscernible. Tastes like lightly flavoured sugar water, and there’s not much going on here, it all smells ike you were nosing a rum diluted in a bathtub.

PalateMore of the same, really. No sting, no serious heat. A watery, vaguely rummy spirit that might even be sweet. Lightextremely lightfruit notes and a bit of sugar. Coconut essence, vanilla. Not much else. It’s warm on the tongue; perhaps I could even say “spicy”were I feeling either sensitive or generous. None of that translates into any kind of taste profile worth mentioning, unless it’s dead lilies.

FinishShort, warm neutral floral infusion with a pear thrown in.

ThoughtsBig yawn. This is a rum that is absolutely not missed by anyone and should be left on any shelf or auction where it appears. Even with my despite for some modern and cynically made American rums, what they do now is worlds removed from, and better than, this “rum”which I now need another rum to wash out of my mouth so I can get a real buzz on and maybe try to forget its unrelieved tedium.

(65/100) ⭐½

Aug 182022
 

Rumaniacs Review # 137 | 0931

It is becoming a working theory of mine that the heydey of the merchant bottlers and their near-ubiquitous minis of rum must have been in the 1960s and 1970s, bleeding over into the 1980s. Granted this may be because the majority of such rums I find stem from that period, I just don’t think it’s all a coincidence. Air travel and tropical drinks was a thing, hotels had well-loaded minibars, cruise lines stocked them everywhere and while I’ve never found that many merchant-bottler “indie” minis from pre-1960s or post-1990s, the auction sites are rife with little bottles from the era before the oil shocks and mass commercialization changed tourism. Nowadays wherever you go the small bottles are all global (or hyper-local) brands, not small outfits doing their own thing.

We’ve met Charles Kinloch, the bottler of this little Jamaican dark rum, before, They were behind the Navy Neaters Barbados-Guyana blend and the Guyana-only rum, as well as having a hand in the forgettable Dry Cane light rum we passed by in 2020. Founded in 1861, they suffered several changes in ownership before being dissolved in 2008 (see below for a more detailed backgrounder).

As to this rum, it’s from an unidentified distillery in Jamaica. That is not surprising, since it’s only recently that estates’ names became a selling point, once they began branding their own rums. But in the seventies it was all bulk rum and merchant sales and nobody cared about stills or estates of origin, merely that it was “Jamaican” (with perhaps only J. Wray / Appleton bucking this trend). The 70º Proof dates it to the pre-metric pre-1980s era. Beyond that, not a lot more, unfortunately.

Colourdark amber

Strength – 40% ABV (70º proof)

NoseHunh? This is Jamaican? Doesn’t really smell like it. Burnt brown sugar, molasses, plums and raisins. It’s rich and fruity for 40%, feels dusted with a little vanilla, so likely some ageing and a lot of colouring. An interesting point is the almost total absence of what we would term funk nowadaysthe bright, spicy, fruity notes that denote a spruced-up level of congeners.

PalatePlums, flowers, sweet dark chocolate, almonds, lemon peel and some light nail polish. Peaches in cream, light vanilla, coconut and again that touch of molasses

FinishWarm and comforting and surprisingly long. Black tea with condensed milk mixes it up with some molasses, caramel, and vanilla.

ThoughtsSimple and quite effective, yet I can’t shake the feeling it trends towards a Demerara. Perhaps it is and Appleton blend of some kind. Be that as it may, it’s really nice and I happily had a few more glasses that day.

(84/100) ⭐⭐⭐½


Other notes

The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here).


Company bio

Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica (or blends thereof). Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella. By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains).

Note: There is a German wine shop called Schollenberger established in 1996, which created its own line of spirits (starting with gin) and nowadays releases a Charles Kinloch branded blended navy rum, and a Navy Neaters, with a label that has many of the details of the original. It is unclear whether they acquired the name or are just using it based on the company no longer existing.


 

Jul 042022
 

Photo (c) L’Homme a la Poussette on FB

Rumaniacs Review #136 | 0920

Rhum Jacsi (later named Rhum Jacksi) defies easy categorization and is a research exercise leading down several peculiar rabbit holes. All initial sources agree that the rhum was from Martinique, was made from the 1950s to the 1970s and it is usually to be found at 44% ABV (some later versions were 40%). The source / etymology of the name is not written down but is easily inferred. The distillery of origin is a mystery. The companies involved in its make are the only places one can go and that’s a sufficiently lengthy story to be split off into its own section under these brief tasting notes.

Rum-X is the only place that has any technical specifications: their entry for the rhum states it is from cane juice and done on a column still (of course any such thing as the AOC is undreamed of at this stage of rhum’s evolution), but since attribution is not provided, it’s hard to know who put that entry in, or on what basis. That said, it’s from Martinique, so the statements are not unreasonable given its rhum-making history. Age, unfortunately is a complete zero, as is the distillery of origin. We’ll have to accept we simply don’t know, unless someone who once worked for the brand in the 1960s and 1970s steps forward to clear matters up.

ColourGold

Strength – 44%

Photo (c) ebay.fr

NoseVery herbal and grassy, and is clearly an agricole rhum from cane juice. Lots of vegetables here: carrot juice, wet grass, dark red olives, a touch of pimento, and a nice medley of lighter fruity notespassion fruit, lime zest, yellow mangoes and an occasional flash of something deeper. It feels better and more voluptuous over time, and I particularly like the aromas of clear citrus juice, soursop, pears, green apples and vanilla.

PalateMuch of the nose transfers seamlessly here, especially the initial tastes of crisp fruitsmangoes, ginnips, ripe apples. Once you’re past this you also get cane sap, sugar water, a slice of lime, a bit of vanilla. Light brininess, pears and apples follow that, balanced off by dark, ripe cherries, syrup and toffee.

FinishDoesn’t improve noticeably on what came before, and is medium long, but doesn’t get any worse either. Fruits, tart unsweetened yoghurt, miso soup, apple cider, sort of delicate amalgam of sweet and sour overlain with dusky notes of caramel, vanilla and butterscotch.

ThoughtsThis is a rum I liked, a lot. It’s made from cane juice, but feels deeper and richer than usual, and it reminded me of the old Saint James rhums that used to be heated to 40ºC before fermentation and distillation (in a sort of quasi-Pasteurization process). Not sure of that’s what was done here, and of course the distillery of origin is not known, but It feels half clean agricole and half molasses, and it’s all over delicious.

(86/100) ⭐⭐⭐⭐


Historical details

The labels on the bottles that are now being sold (usually at auction) have the notation that it is certified by CDC. But that was just a sort of selection and verification process, guaranteed by Compagnie Dubonnet-Cinzano. Nothing in their history suggests that theyor Pernod, or Ricard who took them overoriginated the brand, and so this leads us to another company mentioned on one of the bottles, that of J&S Violet (Freres), which have a far stronger claim to being the ones behind the first Jacsi rhums.

Two brothers named VioletPallade and Simonwho were initially itinerant drapers, opened a small shop in the southern French town of Roussillon in 1866 (it is about 40km north of Marseille) and driven by a boom in aperitif wines, they created a blend of their own that combined red wine, mistelles and botanicals…and also quinine (perhaps they also wanted in on the sale of anti malarial drinks that would sell well in tropical colonies, though certainly their marketing of the spirit as a medicinal tonic in pharmacies alleviated problems with existing established vermouth makers as well).

This low-alcohol drink was actually called byrrhthe brothers did not invent the title, just appropriated it as their brand nameand was wildly popular, so, like Dubonnet (see below), the company grew quickly. By the 1890s they had storage facilities for 15 million litres of wine, and by 1910 they employed 750 people and distributed in excess of thirty million litres of byrrh a yearin 1935 Byrrh was France’s leading aperitif brand, apparently. Pallade and Simon passed away by the advent of the first world war, and Lambert’s sons Jacques and Simon (the J&S mentioned on the label and therefore also most likely the Jacques and Simon of the brand name) took over in 1920 – which sets the earliest possible time limit on the Jacsi brand. though I believe it to have been created some decades later.

In the post WW2 years, the demand for aperitifs faded as cognacs, brandies, whiskies and light rums surged in popularity. The Violet brothers tried to expand into other spirits at this time, and it was here, in around the mid-fifties, that we start to see the first Jacsi magazine and poster advertisements appear, which is why I can reasonably date the emergence of the Jacsi rhum brand to this time period. Like most print ads of the time, they touted blue waters, tropical beaches, lissome island women, sunshine and the sweet life that could be had for the price of a bottle. It’s very likely that stocks were bought from some broker in the great port of Marseille, just down the road, rather than somebody going to Martinique directly; and the rhums were issued at 44% even then.

1950s Label with J& Violet Bros. Label. 44%

Alas, this did not help: sales of Byrrh continued to fall, the rhum business was constant but minimal, and in 1961, beset by internecine family squabbles over a path forward, Byrrh sold its entire business, vats, stocks and barrels, to another company involved in liqueurs and aromatic wines and aperitifsDubonnet-Cinzano. It is from 1961 that the “selected and guaranteed by CDC” appears on the label of Jacsi branded rhums and the “J&S Violet” quietly exits.

1961 LabelCDC mentioned

So who exactly were CDC? A bottler, certainly, though not a distillery, for these were indie / merchant bottlings, not estate ones. As noted, Jacsi rhums that have turned up for sale in the past few years, all have labels that refer to la Compagnie Dubonnet-Cinzano (CDC). This is a firm which goes back to one Joseph Dubonnet, a Frenchman who created an aperitif modestly called Dubonnet in 1846 in response to a competition organised by the French Government to find a cordial which African legionnaires would drink and colonists could buy, that would disguise the bitter taste of the anti-malarial drug quinine (it therefore served the same purpose as the British gin and tonic in India). This was done at a time when fortified and flavoured wines and liqueursespecially anises and absintheswere very popular, so M. Dubonnet’s enterprise found its legs and grew into a large company in very short order.

Late 1960s label, still CDC referenced and at 44%

I could not ascertain for sure whether the Italian vermouth company Cinzano had a stake in Dubonnet or vice versa, but it strikes me as unlikely since they (Cinzano) remained a family enterprise until 1985 – and for now I will simply take the name as a coincidence, or that Dubonnet produced Cinzano under licence. CDC, then, dealt much with vermouths and such flavoured drinks, but like Byrrh, they were caught up in the decline of such spirits in the 1950s. Their own diversification efforts and core sales were good enough to stave off the end, but by the 1970s the writing was on the wall, and they sold out to Pernod Ricard in 1976 – by then the family was ready to sell. Pernod and Ricard had just merged in 1975, and had started an aggressive expansion program, and were willing to buy out CDC to fill out their spirits portfolio, which had no vermouths of note.

Post-1970s label for 40% version after Pernod Ricard acquisition. 40% ABV and Cusenier name.

By the 1970s, the brand name had been changed to Jacksie, and the “selected and guaranteed by CDC” moniker was retained on the label for a while before being replaced by Cusenier, which was an Argentine spirits maker acquired at the same time by PCthat’s the last reference to the brand and the rhum that can be found. But in an interesting side note, both Dubonnet and Byrrh (now Pernod Absinthe) continue to be made in Thuir, where the facilities of Byrrh once were. Jacsi itself, however, has long since been discontinued and now exists only in these pages and the occasional auction when one goes on sale. For what it’s worth, I think they are amazingly good rums for the prices I’ve seen and the only reason they keep going for low prices is because nothing is known about them. Not any more.


 

Jun 092022
 

Rumaniacs Review #135 | 0914

Disregardactually, try to forgetthe label for a moment, so that the word “Navy” doesn’t send you into conniption fits. It’s an advertising thing, and exists on that label for no other reason than to draw a line between the seafaring traditions of yore, and your mindas if somehow, by buying and drinking the rum, you are instantly transported to a noble nautical heritage stretching back centuries, with sea spray in your face, snapping sails overhead, and you line up at four bells to get your tot. I guess that’s the rum partsodomy and the lash go mercifully unexamined (though one does wonder when some courageous Navy-rum-maker wannabe will eventually go the whole tot on the label, so to speak…but I digress).

The rum is of course not a true Navy rum. That’s just marketing garbage; it’s a standard strength blend of unspecified Caribbean components which one website generously referred to originating from “the best sugar cane” and “from the Caribbean islands of Guyana”the very thing that always soothes my suspicions about a brand and gives me the warm and fuzzies. It’s apparently made by a company called “The Four Bells Fine Navy Rum Co.” out of Glasgow which is almost untraceable. Consider it a contract-made third-party blend, no longer made, probably hailing from the island of Guyana. You can trust that. The label says so.

ColourDark gold

Strength – 40%

NoseAll the snark out of the way, I must confess it wasn’t half bad. It’s a dark brown rum, actually quite aromatic. There was molasses, wood, tannins, licorice and brine with a heavy, almost sulky attitude to the nose. Wet sawdust, caramel and honey, well-polished leather boots and some emergent lumber notes that kept getting stronger. Nothing new, nothing too complicated, lots of old faithfulsthis is almost like low-level spirituous comfort food.

PalateAgain, good: warm and simple, Molasses, polished leather, dark cherries, raisins, licorice, a smidgen of sharper tannins and some sour citrus rind. By now I kind of had a bead on the thing, so was not surprised to taste additional notes of bitter chocolate, coffee grounds, toffee and molasses, clearly young, somewhat sharp. It reminded me of cheap Canadian mixers like Young’s Old Sam (a perennial favourite of mine).

FinishShort, which is to be expected at 40%, a bit sweet and yet also dry, with closing points of pungent licorice, molasses and a very sweet caramel macchiato.

ThoughtsBells is a rum that doesn’t need to be stronger, because for all its evident youth, it’s also heavy enough and has sufficient flavours to be tried neat. It is, in that respect, completely straightforward, and clearly not looking to break boundaries and redefine genres. It’s fine as it is, within its limits, but those limits are further restricted by the lack of information provided about the rum itself, and the company that makes it. Like it or not, few taste blind, and people do tend to rate a rum based on what they know about it…or not. Here we know nothing about the rum, the blend, or the makerand if we can’t trust the information that is provided, if only on the label, then it makes us trust what we’re tasting less, much less, and there aren’t many who would buy a rum with that kind of cloud hanging over it.

(#914)(80/100) ⭐⭐⭐


Other Notes

  • For what it’s worth, I think the blend is mostly PM out of Guyana. If there’s anything else in there, it’s a very small percentage. The back label notes it as being pot still, but who knows?
  • In British Navy tradition, the strikes of a ship’s bell were not aligned with the hour. Instead, there were eight bells, one for each half-hour of a four-hour watch – four bells is therefore halfway through any one of the Middle, Morning, Forenoon, Afternoon, Dog or First watches (good that someone knew this, because naming it “eight bells” would have been unfortunate, being used as it was to denote end of watch” or a funeral).
  • There are other Four Bells Rums“Four Bells” as a title does not appear to have any trademark or copyright or owned brand associated with it: several firms have made use of the titlesuch as one I reviewed for the Rumaniacs (from the 1970s), or another that went up for auction released by Whyte & McKay;
  • There remains no current references to Four Bells as a company, or the rum outside of auction sites and a few obscure online shops. It may just be a one off brand experiment into rum dating back many decades. Rum-X comments that its production ceased in the late 1970s / early 1980s.
  • A stronger 50% version of the rum remarks that W&M have the Four Bells Fine Navy Rum Company as a subsidiary but that can’t be verified. If it is a subsidiary (they have the same address), Four Bells is not mentioned anywhere on its website or company profile, and W&M has so many other minor subsidiaries under its corporate umbrella (59) that it’s unfindable. Even the CEO’s linked in profile doesn’t tell you anything about Four Bells. White & MacKay itself does deal in spirits, and is currently a subsidiary of the Philippines-based Emperador Group which is part of Alliance Global Inc a diversified F&B/Hospitality/Real Estate conglomerate.
  • I’ve sampled this out to some friends over the years, and quite a few really liked it. It’s not a waste of money, if you find it on some dusty store shelf at a cheap price and enjoy a Guyanese style of rum. I’d rate it on par with the ED-8 or -12, though maybe less complex than either.
Apr 252022
 

Rumaniacs Review #134 | 0902

Back in 2015 I tasted another one of these older Navy-style rums, also called Navy Neaters and I have no idea why that rum didn’t make the Rumaniacs series. That one was a Guyana-Barbados blend, while this one is Guyana only; both were made by the same company of Charles Kinloch & Co. Kinloch made light white filtered rums and a Jamaican or two, plus various blends, but by the 1980s no rum bearing the Kinloch name were being made any longer.

Four basic background facts are involved here and I’ll just give them to you in point form.

  1. “Neaters” were the full strength (neat) rum served onboard ship to the petty officers (NCOs) and above; ratings (regular sailors), were served with a measure of rum famously known as the tot, which was usually diluted and also called grog, and if you don’t know the terms, well, are you sure you’re into rum?
  2. The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here)
  3. The spelling of Guyana makes the rum date to post-1966 (independence). The use of degrees (º) proof is a vestige of the British imperial measurement system abandoned for metric in 1980 so 1970s is the best dating for the Neaters we can come up with.
  4. Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica. Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella. By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street viewit was converted to apartments in 1999, but the sign remains)

Colourdark mud brown

Strength – 54.5%

NoseTree bark, mauby, dark unsweetened chocolate, white grapes, Airy and sweet. Coca cola, raisins, molasses and strong dark licorice.

PalateDark licorice, leather, cola; plums and mauby drink. There’s some bitterness of coffee grounds and very powerful unsweetened black tea, plus some prunes and plums. The heaviness suggests some doctoring, but was unable to confirm this at the time.

FinishLong, thick, tongue-coating, sweetish. Feels longer than it is.

ThoughtsRums from the past hailing from familiar distilleries which are tasted with modern sensibilities and an experience with modern rums, are a window into the way things were a long time ago: blends, ferments, ageing, stills, all aspects of the production process made for completely different rums. I would peg this as a Demerara rum, sure, and probably PM or VSG distillate. Beyond that, it’s just a pleasure to marvel at how well the familiar Guyanese wooden still profile has held up over the decades.

(85/100)

Mar 202022
 

Rumanicas Review R-133 | 0892

There was a lot of rum floating around Italy in the post-WW2 years, but not all of it wasrealrum; much was doctored miscellaneous plonk based on neutral alcohol. I tried some a few times, but a brief foursome with a trio of Italian Rum Fantasias from the 1950s, carelessly indulged in back when I was young and irresponsible, left me, as all such things do, with little beyond guilt, a headache and a desperate need for water. Even way back thenwhen I knew less but thought I knew moreI was less than impressed with what those alcoholic drinks had to offer. I’m unsure whether this rum qualifies as one such, but it conforms to the type enough that mention at least has to be made.

The company of the Antoniazzi Brothers operated out of the small northeast-Italian town of Conegliano, in the county of Treviso. Initially my researches showed they were in existence in the 1950s, which suggests they were formed in the post war years as spirits merchants. But it became clear that not only had they been active in 1926 as grappa makersthe region is famous for the product, so that makes sensebut a document from 1950 shows on the letterhead that they had been founded in 1881. Who the founder was, who the sons were and the detailed history of the company will have to wait for a more persevering sleuth.

Still, here’s what we can surmise: they probably started as minor spirits dealers, specialising in grappa and expanded into brandies and cognacs. In the 1950s onwards, as Italy recovered from the second World War, they experimented with Fantasias and liqueurs and other flavoured spirits, and by the 1970s their stable had grown quite substantially: under their own house label, they released rum, amaretto, brandy, sambuca, liqueurs, gin, scotch, whiskey, grappa, anise and who knows what else. By the turn of the century, the company had all but vanished and nowadays the name “Antoniazzi” leads to legal firms, financial services houses, and various other dead ends…but no spirits broker, merchant, wine dealer or distiller. From what others told me, the spirits company folded by the 1980s.


ColourStraw yellow

Strength – 42%

NoseVery light and floral, with bags of easy-going ripe white fruits; not tart precisely, or overly acidic; more creamy and noses like an amalgam of unsweetened yoghurt, almonds, valla essence and white chocolate. There’s also icing sugar and a cheesecake with some lemon peel, with a fair bit of vanilla becoming more overpowering the longer the rum stays open.

PalateFloral and herbal notes predominate, and the rum turns oddly dry when tasted, accompanied by a quick sharp twitch of heat. Tastes mostly of old oranges and bananas beginning to go, plus vanilla, lemon flavoured cheesecake, yoghurt, Philly cheese and the vague heavy bitterness of salt butter on over-toasted black bread.

FinishNice, flavourful and surprisingly extended, just not much there aside from some faint hints of key lime pie, guavas, green tea and flambeed bananas. And, of course, more vanilla.

ThoughtsIt starts well, but overall there’s not much to the experience after a few minutes. Whatever Jamaican-ness was in here has long since gone leaving only memories, because funk is mostly absent and it actually has the light and crisp flowery aromatic notes that resemble an agricole. The New Jamaicans were far in the future when this thing was made, yet even so, this golden oldie isn’t entirely a write off like so many others from the era.

(82/100) ⭐⭐⭐½


Other Notes

  • Hat tip to Luca Gargano and Fabio Rossi, and a huge thank you to Pietro Caputothese gentlemen were invaluable in providing information about the Antoniazzi history.
  • Hydrometer gauged this as 40.1% ABV which equates to about 7-8g/L of adulteration. Not much, but something is there.
  • Source estate unknown, still unknown, ageing unknown

Fantasias

Rhum Fantasias were to be found in the 1950s through the 1970s as the Italian versions of Vershnitt or Inlander (domestic) rums such as had been popular in Germany in the 1800s and early 1900s (they may have existed earlier, but I never found any). This class of spirits remains a brisk seller in eastern Europe: Tuzemak, Casino 50º and Badel Domaci, as well as today’s flavoured spirits, are the style’s modern inheritors. They were mostly neutral alcoholvodka, to someto which some level of infusion, flavouring or spices were added to give it a pleasant taste. To the modern drinker they would be considered weak, insipid, over-flavoured, over-sugared, and lacking any kind of rum character altogether. Fifty years ago when most people didn’t even know about the French islands’ rums, Jamaica and Barbados were the epitome of ‘exotic’ and Bacardi ruled with a light-rum-mailed first, they were much more popular.


 

Feb 242022
 

Photo (c) Killik Handcrafted


Note: Although the bottle label does not refer to the product asrum” – which suggests that under Australian law it cannot be so called because it is aged less than two yearsI am referring to it as such given the fact that under rules elsewhere in the world (and my own common sense) all of its production criteria make it one.


Killik Handcrafted Rum is a small distillery in southern Australia that shares several similarities with its neighbour in Melbourne, JimmyRum, and, in fact, with several others that will form part of this small series of Australian rums. For one, it is of recent vintage, having been envisioned, established and brought to operation in 2019 by a family team (Ben and Callan Pratt); makes gin and cocktails to help cover costs until the rum stuff gets a head of steam; and has an attached cafe to the distillery which gets the urban customers rolling in for a bite to eat to go with the tasting menu. The distillery compound in a picturesque section of eastern Melbourne just by Sherbrooke Forest makes for a good location to entice day-trippers and tourists who stop by for a snack and a cocktail.

What distinguishes the small distillery from otherswho also have a good location, also established an on-site restaurant-cum-cafe and also had to come up with imaginative approaches to survive doing lockdownsis its stated focus on recreating a high-ester, hogo-laden series of rums. This they do (according to their website) primarily by using “a wild fermentation process” that I can only assume is by utilisation of a non commercial yeast strain or wild yeast itself. Whether they actually follow what high-ester Jamaican rum makers douse muck to supercharge ester fermentationcannot be gleaned from that website, which is actually not very helpful about much and doesn’t even mention what kind of still they use or whether they start off with molasses or cane juice.

However, Mr. and Mrs. Rum’s daily instagram notes in December 2021 fill in the pieces: the company uses molasses, and yes, they do add in dunder at various stages of the ferment; the still is a 1000-liter hybrid with option for four plates, six plates, or pot distillation; and they source barrels from a local cooperage. All that leads us into the three rums they make: the silver, the silver overproof and the one we’re looking at today, the “Gold” which was aged in Chardonnay casks (for less than two years, hence the qualifier about calling it a “rum”) and is noted as being a high ester rum with a strength of 42% ABV but with no reference to whether it is from pot or column still, or a blend. Honestly, I wish this kind of thing was better explained and laid out for the genuinely curious (and these days, that’s most of us).

Clearly the Gold is made for a market that is timorous in its tastes, because 42% is not, I suggest, enough to showcase serious hogo action (though it does dampen it down enough so that the uninitiated would not to leave the premises traumatised, tearful and trembling). The first aromas are a testament to that: paint, plasticine, rubber overlaid with the forest green scent of damp rotting logs covered with moss and Fisherman’s Friend cherry bonbons. That may not sound like something you’d want to bring home to Mommy, but it really is not too shabby, and in any case, be of good cheer, for there’s more and better coming. As the initial sharply fruity and offbeat aromas dissipate, they are replaced by vanilla, sweet Danish cookies, caramel, toffee, nougat, nuts and honeynot too strong, quite straightforward here, and good enough for Government work.

The palate stays with this easygoing motif and lets the aggro of the initial nose go its own way (which I submit is our loss); there’s some initial brine and olives, a faint lingering memory of rubber, and then a small bowl of fruit is opened up: pears, melons, papaya, a touch of strawberries and tart mangos, and a pimento infused bitter chocolate or two for kick. There’s some caramel and sweet dark grapes coiling around behind it all, and the whole experience wraps up in a short, breathy finish with just the memory of some fruits, a bit of tart but creamy yoghurt, and that’s all she wrote.

So, how to rate it? Now, I ran it through my glass blind and didn’t know anything about it before beginning, so I went in with no preconceived notions and came to the conclusion I did based purely on the tasting and a knowledge of the strength; and the score it was given reflected a better-than-average sort of quality, because all this high-ester hogo business was not on my radar and I discovered it for myself. Would I have rated it higher had I known it was daring to be a Jamaican, or lower for not being one? Maybe, but that’s why I taste and score first and research later wherever possible, and not the other way ‘round.

Short version, the rum feels like an entry-level product, with the esters evident, dissipating fast, and not making enough of a statement. While the rum’s tastesespecially the first onesare interesting, they lack force, complexity, integration. And yet for all that, the Killik Gold is not a fall-down fail. It’s merely a rum that starts well, is minimally aged, and in the early stages of being something else, something in the producers’ minds which has yet to snap more clearly and more distinctively into focus. In five years Killik will probably have something really fascinating for us to try: here though, we’re being given an early essay in the craft, a rum that suggests rather more exciting potential than it currently manages to deliver.

(#887)(78/100) ⭐⭐⭐


Other Notes

  • As with all the Australian rums reviewed as part of the 2021 Aussie Advent Calendar, a very special shout out and a finger-tap to the fedora to Mr. And Mrs. Rum, who sent me a complete set free of charge. Thanks again to you both.
  • The website entry for this rum notes it as being aged 12 months in Chardonnay casks, nothing else.
  • At first I thought the logo represented an aboriginal motif similar to the Canadian First NationsInukshuk (a marker made from carefully placed stones), but Killik’sAboutpage showed that the name and the logo they chose was no accident and actually related to shipping: The name “Killik” is derived from the word “killick”, being an old anchor handcrafted by encasing stone in a wooden frame. To us, Killik represents strength and stability, while taking a nod to the classic archetype of bottles of rum making their way around the Caribbean on old rustic ships. After reading around some more, I found out that a killick was also a slang term for a sailor first class (orleading seaman” – the term has been retired) in the Royal Canadian Navy. The discontinued old style insignia for this rank used to be a ‘fouledanchoran anchor with a length of rope twisted around it). Both term and insignia continue to be used in other navies, including the British, from whence it probably originated.