Mana’o Jus de Canne Rhum Blanc – Review

Cool stoicism and subdued power, all in one rhum.

Standard “table” white rums have always been around, and perhaps appeal more to those mix them into gentle cocktails and go on to play Doom II on “Please Don’t Hurt Me” difficulty. In the main, the best known ones were — and are — filtered, light mixing agents which made to adhere to a philosophy best described as “We aim not to piss you off.” They excite a “ho-hum” rather than a “wtf?”

Not so the current crop of clear, unaged rums which have been making an increasing splash in our small world and driving cocktail makers and barflies into transports of ecstasy. They are more aggressive spirits in every way, often coming from pot-stills, with strong, assertive tastes that as often frighten as enthuse, and are admittedly tough to love. French Island white agricoles, cachaças (and clairins) are embodiments of this trend, which doesn’t stop other various makers from issuing variations from Jamaica, Guyana or Barbados (like the DDL High Wine, or Rum Nation’s Jamaican 57%, for example).

A new rhum aiming to break into this market reared its head in the 2016 Paris RhumFest – a product from, of all places, Tahiti, not the first country you would be thinking of as a bastion of the spirit. The rhum was launched by Brasserie du Pacifique in late 2015, has a sleek looking website short on details, and when I drifted by Christian’s place in Paris a week or two back, he and Jerry Gitany insisted I try it. It aimed, I suspect, to straddle the mid-point of the white market – it was not so unique as the clairins, and not so filtered-to-nothing as the Lambs or Bacardis of the world. In pursuing this philosophy, they’re channeling the French islands’ agricoles, carving themselves out a very nice niche for those who have a thing for such rums but would prefer less roughness and adventurousness than the clairins provide so enthusiastically.

Coming from first press sugar cane grown on the island of Taha’a (NW of Tahiti), it is made from a pot still (see my notes below), and presented itself as quite an interesting rhum. When gingerly smelled for the first time (at 50%, some caution is, as always, in order), you could see it had been toned down some – sure there were the usual wax and floor polish and rubber-turpentine leaders, they simply weren’t as potent as others I’ve tried. Vegetal, grassy, watery scents hung around the background, it was slightly more salt than sweet, and presented an intriguingly creamy nasal profile…something like a good brie and (get this) unsweetened yoghurt with some very delicate citrus peel.

To taste it was, at the beginning, very robust, almost full bodied. Just short of hot; and dry, dusty vegetals and hay danced across the palate immediately, accompanied by sweet sherbet and mint ice cream notes. And that wax and polish stuff I smelled? Gone like yesterday’s news. As it opened up and water was added,it became very much more like a traditional agricole, with watery elements – sugar cane sap, white guavas, pears, cucumber, dill, watermelon – getting most of the attention, and lighter herbal and grassy tastes taking something of a back seat. I said it started robustly, but in truth, after a while, it settled down and became almost light – it was certainly quite crisp and pleasant to drink, with or without water. The fade was pretty good, long and lasting, salty and sweet at the same time, with some last hints of lemongrass, crushed dill, faint mint and olives finishing things off.

This was a well-behaved drink on all fronts, I thought. It’s not terribly original, and my personal preferences in such whites run closer to more untamed, barking mad clairins and the higher-proofed French agricoles — but you could easily regard this as a decent introduction to the white stuff if you wanted more than a standard table tipple, but less than the deep pot still pungency coming out of Haiti. Sometimes we focus so hard on the Caribbean that we lose sight of new companies from other countries who are shaking things up in the rumworld and producing some pretty cool rums. This looks be one of those, and I doubt you’d be displeased if you bought it.

(#270. 84/100)

---

Other notes

• The website makes mention of the use of a “discontinuous pot still”. As far as I am aware, the term arose from a bad translation of the Spanish “alembique descontínuo” which is simply a pot still by another name.
• It is unclear whether the Tahitian company Ava Tea, supposedly the oldest distillery in Tahiti, is directly involved in the making of this rhum, or just lent some technical expertise (and the pot still).
• Mana’o means “to think” or “to remember” in Polynesian languages (including Hawaiian), and has many subtler shades of meaning. It’s probably a sly reminder that sugar cane originated in Asia.