Dec 032020
 

Any independent bottler who’s been around for a few years always has rums at various tiers of quality, or premiumness. Most of this has to do with increasingly elaborate packaging, marketing campaigns, price (of course) or just the hype surrounding the bottle. Though of course once we see a price tag in the hundreds (or thousands), and an age in the third decade or more, we tend to perk up and pay attention anyway without any prodding, right?

Rum Nation, a fomerly Italian-based IB has always been on board with this practice. Even back in 2011 when I bought their entire 2010 range at once, I could see they had their “starter rums” in tall barroom bottles which cost around $30-$60, and the rather more upscale Demeraras and Jamaicans which were more than two decades old, had cool wooden boxes and ran into three figures. You could tell those were special (and they remain so). Years later they changed the bottle shape to the more squat versions still in use today, but came out with a new series of cask strength small batch series they called the “Rare Rums” which had smaller outturns and were more expensive, and the seriously aged Demeraras and Jamaicans were retired.

But even then Rum Nation went one step higher, with what one might term the Ultra Rares, of which so far, there have only been a few: a 1999 Port Mourant, a 30 Year Old blended Jamaican Long Pond from 1986, and a small number of lovely Caroni rums from the 1990s. This one, in a handsome box and flat presentation style 50cl bottle, was one from the noted year of 1997 (there a lot of Caroni rums from various IBs sporting that year of make, including one of the first I ever tried, the AD Rattray version). Bottled at 59.2% it had an Islay finish which had the virtue of at least making me curious, even if I had my doubts. And it did look really cool.

What was it like? Short version, very Caroni-like. Smelling it instantly brings back all the memories of the closed distilleryfresh tar being laid on a hot day, petrol, fusel oil, wax and plasticine boil out of the glass right from the start. These aromas give way to brine and olives, iodine, acetones and nail polish, a sort of complex and medicinal amalgam that is then softened by caramel, unsweetened chocolate, almonds, cinnamon and hot, very strong black tea. I’m no peathead anorak like some of my friends, but I really could not fault that nose for the Islay touch it had.

The palate is as stern and uncompromising as an overcast day promising cold rain, and follows well from that nose. A shade bitter, it tastes of chocolate (again), tar, caramel, bags of dark fruitsdates, blackberries, prunes, raisinswith a background of vanilla, leather, smoke and sooty kerosene camping stoves farting black smoke. It develops well from one flavour to the next and it’s well balanced but I think this may be a bit too much Caroni for some, like it was dialled to “11” in a fit of absentmindedness. Sometimes with rums like this it fails on the backstretch, choking and falling off just as it should be revvingin this case, the finish is no slouchlong and dry, dusty and sharp, tasting of aromatic cigar smoke, petrol, nuts, vanilla and a touch of cinnamon. I really quite liked it, and feel it’s a good entry to the canon.

Rum Nation has had a solid bottling history under Fabio Rossi, was one of the first indies I ever tried, and was sold to a Danish concern back in late 2019. The explosion of so many other indies over the last decade has dimmed its lustre, and in no way can any Trini rum in this day and age, by any bottler, compete with the Caroni juggernaut that is Velier, whether or not they’re better. But I still believe this is an enormously tasty rum and that peaty Islay finish complemented the fusel oil and kero notes for which the closed distillery is so famed, making for an intriguing and darkly delicious drink that can’t be discounted.

It is, at end, just a really good bottling, represents the shuttered Trinidadian distillery with force and elan; and with all the fuss and bother and sometimes-insane prices of favoured Caroni bottles from Luca’s immense hoard, it might not be out to lunch to suggest that even with the price tag this one has, it’s worth it. Try it first, if you can, or if you have reservationsbecause if you’re on a Caroni field exploration trip, and want a good ‘un, you could do a lot worse than Rum Nation’s entry to the pantheon.

(#782)(86/100)


Other Notes

  • Outturn is unknown, unfortunately
  • Ageing is assumed to be in Europe

Oct 222018
 

The mark of the successful long-term independent bottler in the public perception rests upon two main pillarsone is of course the quality of the rums they put out the door (and perhaps, how consistently); and the other is the level of originality they bring to the game. By that I mean how often do they stray from the mainstream of the standard pantheon and go in new directions, seek out different maturations, different ages, different barrels, different distilleries (or whole countries). It is because Velier nails both of these aspects that they are as successful as they are, though I would certainly not discount Samaroli, Compagnie des Indes or Rum Nation (among others).

Rum Nation, also from Italy, has been somewhat out of the public eye of late, but the point about originality does apply to themthink back on the Jamaican White 57% rum, for example, or the Supreme Lord series, or the 20+ year old Demeraras, or their Peruvian and Guatemalan rums, the latter of which most other indies don’t often go near. In the last few years Fabio Rossi, the founder of the brand, went in yet another direction by issuing a new limited-edition series called the “Small Batch Rare Rums” … and one of them was this intriguing little number from Madeira, from a distillery called Engenho Novothey are the boys behind the William Hinton brand of rums which have recently become more available in Europe over the last few years.

I’ll provide some more background detail in the Other Notes below, but for the moment let’s just read off the fact sheet for the rum which is very helpfully provided on the Rare Rums website and on the bottle label itself. This is a cane juice distillate and can therefore be classed as an agricole-style rhum; distilled 2009 and the four barrel outturn from a column still was aged in Madeira casks, providing 570 bottles in 2017, with a strength of 52%.

For those not into their lighter spirits, “Madeira” is a fortified wine made in the Portuguese islands of Madeira off the African coast, and can be either dry or sweet. Given the entire ageing period of the rum took place in such casks, I expected to see a substantial divergence from both an aged agricole or any other kind of “standard” ex-bourbon-barrel profile. In fact, swirling the dark brown rum in the glass made me wonder if some caramel hadn’t been added to colour itor whether the casks were completely dry of wine before pouring the good stuff in to age.

Still, the nose delivered, if not precisely that clear-grassy-herbal aroma characteristic of the French islands. Oh no. This was more like one of those mated with a drowsy Demerara from Port Mourant: it smelled of dark ripe cherries and coca cola, fleshy stoned fruits and red licorice, plus unsweetened cooking chocolate, hot black tea, raisins and wasn’t that a bit of brine and olives down the back end? Sure it was. And very nice too.

And even at 52%, after an initial whiff of its cane juice originsit began somewhat fresh and crisp before relaxingthe rum proceeded quite softly on the palate, and suggested a taste reminiscent of a stack of old books in a dusty library nobody now visits, the dry mustiness of barnyard hay. This was set off by the taste of a Haagen-Dasz dulce de leche ice cream (the Little Caner loves that stuff and I pinch it from his tub every chance I get), as well as brine, more olives, licorice, prunes, red wine, citrus peel, cider and the vague tartness of gooseberries and unsweetened yoghurt. It was quite rich and flavourful, a nice drink, finishing with with warm notes of cherries, raisins, a little herbal, and cider, salt caramel and sour cream.

So where does that leave us? Well, with a rather peculiar product. It is unique in its own way, giving you the odd-but-pleasant experience of tasting a well-assembled agricole-Demerara blend, or maybe a molasses-based Guadeloupe rhum. That may be a Madeiran thingI can’t tell, since I have not had enough from there to make the claim with assurance (yet). But in any event, Rum Nation doesn’t make bad rumsthey’re too professional an outfit for that, and I’ve thought so ever since I ran into them in 2010 and bought that entire year’s output at once. They stratify their products into the starter rums, sweeter ones (the Millonarios), high-end aged rums (the Demeraras and Jamaicans) and these higher proof Rares for the cognoscenti. This one isn’t the best or most original rum they’ve ever made, but it does show Fabio Rossi forging ahead in his own way to expand his company’s range, producing new and fascinating rums for us all to tryand it’s definitely a rum to sample if you’re ever bored with the regular islands’ rums and want to try something differentbut not too different.

(#559)(85/100)


Other notes

  • Wes, who reviewed it back in January 2018, rated it as 50% ABV on his hydrometer, which equates roughly to 10g/L dosage, give or take.
  • The sugar factory and distillery was founded in 1845 by William Hinton; it reached a peak production of 600 tons of cane processed per day in 1920, but closed in 1986 (no reasons are given on their website, but perhaps falling sugar prices contributed, or the expense of maintaining extensive sugar cane fields). It was restarted by Hinton’s heirs in 2006 as Engenho Novo de Madeira.
Nov 272017
 

#462

For almost two decades, Rum Nation issued very special 20+ year old Jamaican Rums in the Supreme Lord series, always at a relatively quaffable 40-45% and with that oh-so-cool retro wooden box and jute packing that has now been discontinued; then a year or two back they decided to go with a new line, the “Small Batch Rare Rums”this was to differentiate the cask strength line of more limited bottlings from the blended products with larger outturns, which Fabio sometimes refers to as “entry level” and which I always thought were quite good (ever since I bought the entire 2010 line at once).

One of the best of these is this appealing, approachable and near-sublime Jamaican rum, blended from three special years of Long Pond’s stocks: 1985, 1986 and 1977. This is a rum issued in a limited outturn of 800 bottles, and has a presentation that places it at the top of the already fairly exclusive Rares: because while many of those are in the 10-20 year age range (there is a massive bronto of the 1992-2016 Hampden 61.6% that clocks in at 24, which I need to get real bad), this one beats them all and is at least 30 years oldand given a special presentation to match with a stylish flagon and clear printing direct on the bottle, and a neat box in which to show it off to less fortunate rum chums.

The constituent rums were aged in second fill bourbon barrels before being blended and then aged for a further six years in Oloroso casks pre-used for (an unnamed) whisky, and everything about the profile shows the best parts of all that ageing. The nose was quite simply deliciousit dialled back the rubber and wax and furniture polish (though there was some of that) and amped up the characteristic Jamaican funk, mixing it up with bags of dark fruitraisins, prunes, black olives for the most part. Letting it stand gave more, much more: leather, tobacco, a smidgen of vanilla, honey, licorice, sherry, brown sugar and more raisins in a smooth smorgasbord of great olfactory construction. I walked around with that glass for over an hour and it was as rich at the end as it was in the beginning, and yes, that’s an unqualified recommendation.

Although I might have preferred a stronger, more forceful attack which 48.7% ABV did not entirely provide, there’s little I could find fault with once I actually tasted the thing. Actually, it was as good as the nose promised and didn’t disappoint in the slightest: it began with a little unsweetened chocolate, caramel, molasses and funk, then added olives and brine to the pot, before flooring the accelerator and revving it up to the redline. Tumeric and paprika, light grasses and herbs, flambeed bananas, lemon peel, more raisins and prunes, both smooth and a little savage at the same timesurely something to savour over a good cigar. And the finish was excellent, just long enough, a shade dry, presenting closing notes of oak, vanilla, leather, smoke, molasses and caramel, chocolate and the vaguest hint of fruitiness and citrus to end things off with aplomb and a flourish.

The Jamaica 30 is priced to match at around four hundred dollars and therefore I can’t in fairness suggest you put yourself in hock to go get it unless you have such coin burning a hole in your portfolio. It lands emphatically in the Fifth Avenue segment of the market, which makes it, unfortunately, mostly affordable by those who are more into showing off, rather than rum-geeks who would put it to bed next to the wife and make sure it (and not the wife) is tucked in properly.

But if you can get it, it may even be worth the outlay: this was a really nice rum. In my more imaginative moments I like to think that some years ago Rum Nation took a look at their wares and concluded that perhaps they were, with long association and decades long sales, getting, wellmaybea shade boring? I can just see Fabio Rossi in his warehouse morosely sucking rum out of a barrel, wondering where to go next, then raising his fist to high heaven and swearing like Scarlett, that “Mah rums will nevah be boring again!” It’s taken years for that metaphorical flight of fancy of mine to be fulfilled, and has he ever succeeded with the Small Batch series in general, and this one in particular. This rum is as exciting as any new rum now being made; and if that doesn’t get your juices flowing, I honestly don’t know what will. Except maybe a second bottle.

(90/100)


Other notes

I am unaware of any added sugar or dosing on the rum. Fabio Rossi has told me in the past that the Rares are unmessed-with, but I have not managed to ask about this one in particular yet. A query to him is pending. Marcus Stock, a friend of mine from Germany, took a small sample of his own and it measured at equivalent ABV of 45.18% which he calculated back to 12 g/L additives. He promised to do the test on a larger sample as a double check.

Sep 062017
 

#386

Let’s be honest – 2017 is the year of FourSquare. No other company since Velier’s post-2012 explosion on the popular rum scene, has had remotely like this kind of impact, and if you doubt that, just swim around the sea of social media and see how many references there are to Triptych and Criterion in the last six months. Which is admittedly an odd way to begin a review of a competing product, but I wanted to mention that for all the (deservedly) amazing press surrounding the latest hot juice in the rumiverse, there remain equally solid names as well, who may not be as glitzy but have great products nevertheless, reliably issued year in and year out.

One of these is Rum Nation, which remainsafter all the years since I first came across them in 2011 — among my favourites of all the independents. Their entry level rums, which usually sell for under a hundred dollars, are relatively standard proofed and are pretty good rums for those now getting into something different from mass-produced “country-brands” (even though they suffer from the dosage opprobrium that also on occasion sullies Plantation’s street cred). And because they are made from several barrels, usually have outturn in the thousands of bottles so there’s always some left to buy. But the real gems of the Rum Nation line areand always have beenthe Jamaican Supreme Lord series, and the aged Demeraras, all over twenty years old, and all bottled at an approachable strength of under 50% (dosing remains a fierce bone of contention here and is somewhat inconsistent across the line). At least, they were at that strength, because Rum Nation, never being content to rest on their laurels, decided to go a step further.

In 2016, bowing to the emerging trend for cask strength, Rum Nation introduced the small batch “Rare Rums”. These are much more limited editions of rums north of 50% and so far hail from Jamaica (Hampden), Reunion (Savannna) and Guyana (Enmore, Diamond and Port Mourant) – they are much closer to the ethos of Samaroli, Silver Seal, Ekte, Compagnie des Indes Danish and Cask Strength series, and, of course, the Veliers.

This also makes them somewhat more pricey, but I argue that they are worth it, and if you doubt that, just follow me through the tasting of the 57.4% 2016 Batch #2 Port Mourant, which started off with a nose of uncommonly civilized behavior (for a PM) – in a word, arresting. With a spicy initial attack, it developed fleshy fruit, anise, licorice, spicy to a fault, adding prunes, plums, yellow mangoes, deep deep caramel and molasses, more licoricefrankly, it didn’t seem to want to stop, and throughout the exercise.I could only nod appreciatively and almost, but not quite, hurried on to taste the thing.

I am pleased to report that there were no shortcomings here either. It was warm, breathy and rich. It may have come up in past scribblings that I’m somewhat of an unredeemed coffee-swilling chocaholic, and this satisfied my cravings as might a well-appointed Haagen-Dasz store: dark unsweetened chocolate, a strong latte, caramel, anise and burnt sugar, which was followedafter a touch of waterby dark fruit, raisins, figs and a touch of salt and bite and harshness, just enough to add character. I was curious and wondered if it had been tarted up a mite, but honestly, whether yes or no, I didn’t carethe rum was still excellent. Rum Nation took two casks and wrung 816 bottles out of them, and I can assure you that not a drop was wasted, and even the finishlong, warm, breathy, piling on more chocolate and creme brulee to a few additional dark fruitswas something to savour.

This rum (and the Small Batch Rare Collection 1995 21 year old I tried alongside it) exemplifies what I like about RN. Honestly, I don’t know how Fabio Rossi does it. Back to back, he issued two rums which were years apart in age, and their quality was so distinct, they were so well done, that I scored them both almost the same even though they were, on closer and subsequent inspection, appreciably different sprigs from the same rum branch. No, it’s not the best PM ever (or even from RN itself), and is eclipsed by its own brother issued in the same yearbut it’s a variant in quality not many other makers could have put out the door. It’s a rum that is quite an experience to drink, and if I like the 21 better, well, it’s only a quarter-second, half a nose and a single point behindand that’s no failure in my book. Not by a long shot.

(89/100)

Dec 222016
 

 

***

A grand old PM. Best of the three Small Batch selections from 2016.

#329

It’s reasonable to wonder whether there isn’t some self-cannibalization going on here. Since their inception back in 1999, Rum Nation’s flagship products were always the old-enough-to-vote Jamaicans and Demeraras, all issued at around 43-45%. The old wooden box and jute packing gave way to sleeker, modernist boxes, but the ethos remained the same, and happily for the aficionados, there were always several thousand of these floating around, as Fabio Rossi never bottled just one cask, but several. (As an aside, something of the evolution of our world can be found in how long it took for anyone to even notice the original selections from the 1970s, which took years to sella situation which simply cannot occur today).

Fast forward to 2016, and the company sprang this surprise on usin the same year that DDL pushed out its Rare Collection, RN raided its slumbering cask stash to produce three limited edition Demerara rums of their own, called the “Small Batch Rare Rums” (and I hearin the muttered corners of the smoking area out back where the rum-hoodlums hang aroundthat others from Reunion and Hampden may be in the works). Yet, because of their more limited outturn, these rums may be cutting into the sales of, or appreciation for, the top end rums that have won so much acclaim over the past decade or two, since what is made into a Small Batch cask-strength rum won’t be made into a twenty-something year old in the Supreme Lord or Demerara series.

Well, whatever. We’re lucky to get these rums at all, I sometimes think. And this one is right up there with the 45% Demeraras of made with such care in Rum Nation’s youth, perhaps even a smidgen better because of the extra oomph that was generously ladled out for us.

As usual, let’s get the known facts out of the way: Port Mourant distillate from the double wooden pot still in Guyana; the single cask was bought via a broker, and aged in Europe, first in the Bristol Spirits warehouse and in Italy after 2007. The ageing was done from 1995 to 2005 in ex-bourbon barrels and transferred into a second-fill sherry cask in 2005 until final release in 2016 (Fabio told me he didn’t know whether it was first or second fill, but my own feeling after the tasting was that the sherry had an effect on the final product that was not strong enough after so many years to justify the first fill possibility, but that’s just my opinion). The outturn was 170 bottles, bottled at that so-very-lekker strength of 57.7%, and I have bottle #002, which is almost as cool as having bottle #001.

Was it any good? Oh yes. Just opening it up and smelling straight out of the bottle hinted at olfactory impressions to comesome rubber, wax and floor polish, which swiftly dissipated, followed by licorice, bags of raisins and dried fruit, prunes, dates, cedar wood shavings, and a lovely aromatic tobacco and lemon peel smell behind all of those. There were some well integrated caramel and vanilla notes, a sniff or two of red wine, but in the main, as was to be expected, it was the trio of anise, raisins and wood that were the core of the nose. It showcased all the markers of traditional excellence that I have always enjoyed about the Port Mourant distillate, all in balance and as harmonious as a zen garden.

57.7% was also an almost perfect strength for it to be issued: over 60% it might have been too raw, under 50% and maybe too easy. Not that it really mattered, because between the ageing and the sherry influence, the rum demonstrated a powerful but restrained mouthfeel which gave you the heat and the strength without ripping any part of your corpus to shreds. Sharp it was notforceful might be a better appellation. And then the flavours came through, big and bold: licorice, oak, more of those aromatic cedar and cigarillos acting as the central core, upon which were hung the lesser tastes like apricots, more lemon peel, grapes, brown sugar, red wine and strong black tea, leading up to a masterful finish that lays it all out on the table so your senses get one last whiff before it all gradually dissipated.

The balance of the rum is exceptionalmany of the elements are so flawlessly constructed and built into the profile that you want them simply continue, yet they create a sort of emotional, labial vortex drawing you into another sip, another glassmaybe that’s why half my bottle is already gone. What it really is, is a delivery system for ensuring you get every bit of nuance that can be squeezed out of a barrel. I felt that way about Rum Nation’s Jamaican Supreme Lord series, and the 57% white, and yes, about the Demeraras. To make a series like that, of such consistent quality is something of a minor miracle. To crank up the volts and issue a small batch version of the PM alone and have it be this good is surely another.

So, if you like Guyanese rums as a whole, cask strength rums generally and Port Mourant rums in particular, well, you really can’t go wrong here. It’s ambitious, luscious, and delicious, providing a rum profile where drinker engagement and enjoyment is 100%. As for the quotient of appreciation? My friends, that may actually be off the chart.

(90/100)

Note:

This rum is the first release. The 2nd Release, also from 2016, is a 17 year old bottled at 57.4% from two casks resulting in 816 bottles. I tried that one at the 2016 Berlin Rumfest and can confirm it’s also quite good (though I liked this one more).

Dec 202016
 

rn-enmore-rare-1

***

#328

It really is amazing how many different ways there are to express the outturn from a single Guyanese still, Enmore or Port Mourant or any of the others We might have to approach them like James Bond movies (or Sherlock Holmes short stories)…enjoying the similarities while searching for points of variation, which gives us the rare rum equivalents of masterpieces like Skyfall versus occasionally indifferent efforts like A View to a Kill.

Rum Nation’s first serious foray into multiple-edition small-batch cask strength rums probably deserve to be tried as a trio, the way, for example, DDL’s three amigos from 2007 are. Each of the three is unique in its own way, each has points that the others don’t, and if one is weak, it’s made up for with strengths of another and they work best taken together. Of course, that’ll cost you a bit, since rums made at full proof are not cheap, but to have rums like this at 40% is to do a disservice to those famous stills from which Demerara rums are wrung with such effort and sweat. Even DDL finally came around to accepting that when they issued their own Rare Casks collection earlier in 2016.

Of the three Rum Nation rums I tried (in tandem with several others), there was no question in my mind that this one sat square in the middle, not just in the trio, but in the entire Enmore canon. Personally I always find Enmores somewhat of hit or miss propositionsometimes they exceed expectations and produce amazing profiles, and sometimes they disappoint, or at least fall short of expectations (like the Renegade Enmore 1990 16 year old did)….another property they share with Bond movies However, it must also be said that they are very rarely boring. That wooden still profile gives them all a character that is worth tryingseveral times.

rn-enmore-rare-2

Take this one for example, an interesting medium-aged fourteen-year-old, almost lemon-yellow rum, with an outturn of 442 bottles from six casks (77-82). It was distilled in 2002 and bottled this year, the first batch of Rum Nation’s cask strength series, with a mouth watering 56.8% ABVnow there’s a strength almost guaranteed to make an emphatic statement on your schnozz and your glottis. And before those of you who prefer no adulteration askno, as far as I’m aware, it wasn’t messed with.

The nose demonstrated that the colour was no accident; it was sprightly, almost playful with clean notes of hay, planed-off wood shavings, lemony notes. Not for this rum the pungent, almost dour Port Mourant depthhere it was crisper, cleaner. Gradually other aspects of the profile emergedold, very ripe cherries, apples, cider, vanilla. As if bored, it puffed out some mouldy cardboard and cherries that have gone off, before relenting and providing the final subtle anise note, but clearer, lighter, and nothing like the PM, more like a cavatino lightly wending its way through the main melody.

Certainly the nose was excellentbut the palate was something of a let down from the high bar that it set. It was, to begin with, quite dry, feeling on the tongue like I was beating a carpet indoors. It was less than full bodied, quite sharp and hot, with initial flavours of polish, sawdust and raisins, a flirt of honey; it was only with some water that other flavours were coaxed outwax and turpentine, orange chocolates, dates, vanilla and Indian spices (in that sense it reminded me of the Bristol Spirits 1988 Enmore), and some eucalyptus, barely noticeable. It was the sawdust that I remember, though (not the citrus)…it reminded me of motes hanging motionless in a dark barn, speared by seams of light from the rising sun outside. The finish was pleasant, reasonably long, repeating the main themes of the palate, without introducing anything new.

Overall, this is a rum that, while professionally executed and pleasant to drink (with a really good nose), breaks little new groundit doesn’t take the Enmore profile to heights previously unscaled. Yet I enjoyed it slightly more than the RN Diamond 2005 I looked at before. Partly this is about the character of the whole experience, the way the various elements fused into a cohesive whole. My friend Henrik, who also tried these three Small Batch Rare Rums together, was much more disapprovinghe felt the Enmore was the weakest of the three, with light woods and citrus being all there was. My own opinion was that there was indeed less going on here than in other editions I’ve tried, but part of what I enjoyed was the way that what there was melded together in a way where little failed and much succeeded. And if it did not come up to the level of other Enmores like the Compagnie des Indes 1988 27 year old (91 points), or the Velier 1988 19 year old (89 points), well, I felt it was still better than others I’ve tried, and by my yardstick, a damned good entry into the genre. Something like, oh, Thunderball or Goldeneyenot the very best, but far, far from the worst.

(87/100)


Other notes

  • To provide some balance for those who are curious,see the links to two other sets of reviews:
  • As with all expressions where there are differences in opinion, trying before buying is the way to go, especially if your personal tastes
  • I’m waiting on Fabio to tell me where the ageing took placeI have a feeling a good portion was in Europe.
Dec 182016
 

rn-sbrr-diamond-2005-1

#327

What a change just a few years have wrought. Back in 2009-2010, cask strength rums were hardly on the horizon, “full proof” drinks were primarily Renegade at 46% with a few dust-gatherers from independent bottlers like Secret Treasures, Cadenhead, Berry Bros., or Samaroli making exactly zero waves in North America, and Velier’s superlative rums issued almost a decade earlier known to few outside Italy. Rum Nation took two years to sell a pair of 1974 and a 1975 25 year old Jamaican rums bottled at 45%….and they were around since 1999!

As 2016 comes to a close, observe the continental drift of the landscape: Velier is the mastodon of the full proofs, DDL released its Rares in February, Foursquare and Mount Gay are both issuing powerful and new versions of their old stalwarts, the Jamaicans are undergoing a rennaissance of old estate marques, and previously unremarked and unknown independent bottlers (some new, some not so new) are all clamouring for your attention. Companies like Compagnie des Indes, Ekte, L’Espirit, Kill Devil and others are the vanguard, and more are coming. Even the regular, tried-and-true makers whose names we grew up with, are amping up their rums to 42-43% more often.

rn-sbrr-diamond-2005-2In between all of these companies is Rum Nation, that Italian outfit run by Fabio Rossi, whose products I’ve been watching and writing about since 2011, when I bought almost their entire 2010 release line at once. They’ve been making rums since the 1990s (like the two Jamaicans noted above), and over the past three years have attracted equal parts admiration and derision, depending on who’s doing the talkingit’s almost always the matter of additives to their rums; it should be observed that at the top end, it’s not usually the case, like with the 23-26 year old Jamaicans and Demeraras which remain among the best rums of their kind available.

The Small Batch Rare Rums Collection is Fabio’s last old stocks of Demerara rum, and has been on the drawing boards, so to speak, for quite some timeas DDL and Velier showed us with their own Rares, the decision to issue a rum can be made more than a year in advance of the actual first sales, what with all the bureaucratic hoops and logistics a bottler has to go through to bring the vision to market. Anywaythe Diamond I’m writing about today, the youngest of the three, was from the 1st Batch and is RN’s own foray into the cask-strength market, issued at a rough and ready 58.6%, distilled in 2005 from the double column metal coffey still, and bottled in 2016the outturn was/is 473 bottles, the presentation of which are the same RN style, but with cardboard tube enclosures, simpler and perhaps more informative labels to go along with themand which, as always, have the postage stamp motif which has become almost a hallmark of Fabio’s (he used to be a collector in his youth, as I was). And no, no additives as far as I’m aware.

If you’ve been bored to tears by all this set-the-stage introductory material, your immediate and impatient question at the top was most likely, well, how good was the thing? .

All in all, it wasn’t badwhat set it lower on the podium than some others is probably the ageing, which I suspect was not fully tropical (Fabio still has to get back to me on that one but bearing in mind past products, it’s a good bet) and therefore not all the rougher edges had time to be fully integrated with and mellowed by the oak barrels in which it had been aged. It smelled light, with initial easy-to-spot caramel, white toblerone, vanilla and toffee, leavened with some watery fruit (green pears and watermelons), cloves, cumin, marzipan, before settling down to emit some odd background notes of black pepper, sawdust, grapes, raisins, fleshier stoned fruits, bubble gum and a soda popmaybe pepsi, or 7-up. Not entirely my thingit was a bit sharp and raw, needed some snap and firmness to make the point more distinct, and the synthesis could have been better.

Diamond rums, of course, have been among my favourites for a while (comparisons with Velier are unavoidable) and what they lack in the fierce pungent originality of the rums from the wooden stills they regain in blending and ageing skill. Some of that was evident when tasting the amber coloured rumit started off hot, lunging out of the gate with first tastes of cocoa and light coffee, vanilla, some brine, some sweet (good balance there, not too much of either), and a muted explosion of fruits. It was quite a bit lighter in mouthfeel than the PM and Enmore tasted right alongside, which some might mark down because it presents as thin, but to me there’s a world of difference between the two termsthe Doorley’s or an underproof 37.5% rum is thin; well made agricoles are light. So here I think that lightness has to be taken together with the crisp intensity of the tastes that come through, because no scrawny, spavined, rice-eating street cur of a rum could provide this much. There were peaches, apricots, blackberries, cherries, bonbons and caramel sweets, and with water, all that plus some licorice under tight control, and a light woodsy backdrop melding somewhat uneasily with the wholeand a long, slow finish that provided closing notes of licorice, sweets, more fruits (nothing too citrusy or tart here) and, surprisingly enough, a coffee cake with loads of whipped cream.

All this taken into account, was the youngest rum the best of the three or not?

Wellno. I found it somewhat austere, to be honest, a few clear notes coming together with the quiet, restrained sadness of a precise Chopin nocturne or a flute sonata by Debussy, and less of the passionate emotional fire of Beethoven, Verdi, Puccini or Berlioz that almost epitomizes the Guyanese rums when made at the peak of their potential. It requires some more taming, I think, even dialling downcompared with its siblings and a bunch of other Demeraras I tried alongside it, it feels unfinished, like it needed some more ageing to come into its full glory. Whatever. It’s still a very tasty tot, and as long as you take what I said about lightness versus thinness alongside the strength and price and tasting notes together, I don’t think you’ll be too disappointed if you do end up spring for it.

(86/100)

Jan 272016
 
LUCA-900x411

Photo (c) 2013 congresodelron.com

Luca sounds tired. The boss of Velier has just returned from Cape Verde off the coast of Senegal, where he was investigating small rum producers like in Haiti, has been caught up in the online discussions of the “Rare” issues, gave an interview to DuRhum (in French), and is now on his way to Morocco to attend some business and help shoot a documentary, before heading off to Cape Verde again. I catch him in the back of a taxi, but he’s willing to talk a little. Truthfully, when it comes to rums, the man is always ready to talk, and it’s never just a little. Maybe that’s one reason he and I get along.

We discuss his interview with Cyril, but my own interest is much more focused, and gradually we get to what I want to talk aboutDDL’s new Velier replacements, called the “Rare Collection” and I had opined that premature news of their introduction could have been handled better. Commercial considerations had prevented Luca from going on record before this, but apparently DDL have now given him their blessing, and he knows I want facts rather than speculations.

“I honestly wanted to tell you back in December, when your “Wasted Potential” article came out,” he says. “But we (DDL and myself) had agreed nothing would be said about the Rare Collection until the time for official press releases and introductions came around. So I had to be quiet.”

“It happens,” I shrug, stifling my rush of petty irritation, since, like most people, I hate being wrong. “Why don’t you step me through the sequence of events regarding the issue?

He settles into what I call his ‘presentationvoice and talks nonstop for several minutes. Much to my surprise, the conception of these three rums goes back to January 2015, a full year ago. Following the retirement of Yesu Persaud, the new CEO of DDL (Komal Samaroo) met with Luca and told him they were going to make ‘Gargano-stylerums themselves following the full-proof, single-still, limited-edition principles, and as such the ability of Velier to bottle from DDL’s stocks would cease. “But I have to be clear,” Luca said. “Aside from the Skeldon, I never ever just walked into the warehouse and sampled at random and said I wanted this barrel or that barrel – I always and only got shown a limited selection by DDL and chose from them. And the vintages were getting younger all the time – I was hardly ever seeing stuff younger than the early 2000s any more.”

He’s admitted it before, and confirmed that initially the situation made him sad – it was something like seeing your own child grow up and move out of the house – but proud as well. It showed that there was real potential by a major distiller to go in this direction, and that the full-proof concept was a viable commercial proposition. And it made sense for DDL to fold these rums into the larger el Dorado brand.

“Which would in any case always be associated with you,” I cut in. “For the foreseeable future, DDL’s full proofs will live in your shadow.”

“That’s not important,” he says earnestly. “It’s not about ego for me. It’s about rum: authentic, honest, tropical aged, full proof rum. If DDL makes them, the rumworld is just as well served, because good rums are being made and sold.”

“One could argue that DDL let you take the risk and open the market and then moved in to capitalize on your success,” I point out. I’m not on anyone’s side on this matter and I know business is business (it’s not personal, right?). DDL didn’t get to be what it was without some very sharp people at the top, and while I am surprised it took this long for them to get in on the action, they are finally doing something.

I can almost see him shaking his head. “No. Because it’s their rum. I always insisted that DDL was mentioned on our labels – because I never felt it was ‘mine’…the name of Velier was only ever in the fine print at the back. I found a few diamonds, sure, but never pretended to own the mine, you know? And I did the same for the Clairins.” I think he’s being just a bit disingenuous here, personally, because one does not become a successful businessman without at least a little talent, aggro and braggadocio, and I suspect he knows perfectly well how synonymous his name has become with full proof rums in general, and Demeraras in particular. But I let it pass, and he continues.

rare-mads-1

Photo (c) Mads Heitmann, Romhatten

“So by November of 2015 a lot of the work was done – the selection of the vintages, the label mockups. Some samples went out to Europe –“

“Hang on,” I interrupt. “Exactly how much were you involved in all this?

“Not at all.”

“Seriously?

“No. I did not select the barrels, I did not choose the vintages, I had nothing to do with advertising or label design. All I knew was that there would be an Enmore, a PM and a Versailles. By the time I received samples in December, it was all complete, and my only involvement was as the distributor for Italy.”

“Why are they only being sold only Europe?

He hesitates a moment and I can sense him choosing his words with some care. “DDL is a Guyanese company,” he says at last. “And I think their information gathering and knowledge relate and are geared more to the North American market than the European one. In North America it’s always been difficult to introduce new spirits into their states-segmented markets; and there has never been a really strong movement or tradition or knowledge of craft full-proofs. It was only latelywith Samaroli and a few others becoming available, with online media like Facebook, with the reviews of English language rum bloggersthat the profile of such rums has increased and the potential more fully understood. But in Europe full-proofs have always sold well and been widely appreciated – indeed that has always been my primary market. So it made sense to start there.”

“With the potential to cross the Atlantic in the future?

He shrugs. “That’s for DDL to decide. I hope so.”

“So we’re in December now. My own article on the missed opportunities of DDL came out around that time.”

“Yes, and a lot of people read it. And I wanted to contact you to advise you that there were indeed new single-still rums coming out. But my arrangement with DDL forbade that, so…”

I’m still a little miffed about the matter, but it’s water under the bridge and there’s nothing I can do except admit I got it wrong and move on.

“Why do you think DDL never responded to my article, or contacted me?

“I have no idea.”

“Because it strikes me as strange that a major new bottling is being issued to the market, and there was no advance knowledge, no teasers or sly hints or even massive advertising to stimulate interest.”

“Well, they did send some samples to one of the Rumfests late in the year – I believe to Belgium – “

“And it received almost no publicity at all.”

“It was just for evaluation purposes, I think, not an advertising campaign to kick off the release. That was supposed to come in this year.”

Well, DDL is run by some smart people, and I suppose they have reasons for what they do and how they do it. However, I also believe they are underestimating the force-multiplying power of social media in a big way and maybe my mind just works differently since I’m a consumer as well as a writer, not a company marketing guru.

It occurs to me that with respect to communication, the premature release of information on the Rares must have caught everyone off guard. “So now we come to 2016,” I say, following that thought. “Your company somehow issued a webpage link to show these rums as becoming available, on January 13th. Then it disappeared. What happened?

His embarrassment is palpable over the long distance telephone line. “That was a mistake,” he says ruefully. “My graphics people worked so fast that the mockup and catalogue update were all done ahead of time. They didn’t bother to check with me before posting it up, because they didn’t see anything special about a new item on the cataloguewe do, after all, add stuff constantly. I was in Cape Verde then, away from communications, and as soon as I came out and realized what had happened, I pulled the link immediately. By then the news was all over the place.

rare-mads-2

Photo (c) Mads Heitmann, Romhatten.

“And then?

He lets out a deep breath. “The story went viral in the online rum community. You know this, you followed it.”

Indeed I had. The story flashed around the world in less than a day. Wes at the FatRumPirate pushed out an article on the three rums on the 15th; a Danish blogger, Mads Heitmann, was able to get a complete set of the three bottles and reviewed the PM 1999 ln the 19th. And on top of that, he posted prices on his site and on Facebook, which went viral as fast as the original post from Velier’s site, and changed the entire direction of the story. The news was well and truly out there and could not be called back, which demonstrates what I mean about the power of Facebook and Twitter and Tumblr and all the rest.

“But none of it had any more to do with me,” Luca argues. “I made my sincere apologies to DDL, explained to them that the initial, unpriced, posting was an error I tried to correct and not a leak of any kind. I was waiting for a green light from them to make a public announcement and start publicizing.”

I suppose I can accept that, since all my notes and private discussions support it. “The story now started to get bigger than just you, because aside from the annoyance of the rum community about the releases just popping out of nowhere, which is a minor matter, they now had to contend with the pricing. And that was no small thing – it was deemed exorbitant.”

“Your article didn’t help,” he says, half laughing, half accusing, referring to the essay I then wrote on January 20th, where I both complained about the introduction and expressed my hopes for their quality.

The conversation seems to have come around to the point where I’m the one answering questions instead of him; still, the point is valid. “I wasn’t trying to. At the time I was pretty put out. DDL should have read the tea leaves and done damage control immediately, gotten ahead of this story. Back then, I solicited their input without response. Okay, I’m small fry, a small blogger in a wide world of them, and it was an opinion piece, and yet I don’t think I was wrong; and this was now an issue affecting consumers all over the map – somebody should have stood up, posted online, gotten involved, calmed the waters.”

“I can’t speak to that,” he responds, with a note of finality.

The cost per bottle is of interest to us as consumers, so I persist. “What can you tell me about the price, on the record?

PM 1999 Romhatten

Picture crop (c) Romhatten.dk

“I think the Danish numbers are high,” he admits. Privately, I had thought so too, and the KR6500+ (~€870) initially quoted on January 19th for all three bottles together has in fact been reduced in some online shops in Denmark. Factor in the very high alcohol taxes in that country, and the base shop prices (before markups) to consumers are probably closer to expectations. Still high, but relatively more affordable.

“The price in Italy will likely be around the level of equivalent Veliers, plus maybe 10-15%. But I can’t say that for sure across Europe, because I sell only in Italy, to shops, not to individuals, and taxes and markups vary. But they are not as expensive as you made out to be.”

Since I’ve argued that price is a function of brand awareness and exclusivity as well as production costs, I ask the question that’s been bugging me all this time. “What’s the outturn of the range?

“About 3,000 bottles for each expression is my guess. I’m not entirely sure of the exact numbers”

“And future issues?

“I can’t say: I’m hearing that maybe an annual release of two bottlings, with about the same quantity as these.” Which gives us all hope, I think. Two is not as good as four or five, yet I don’t know that many full-proof rum lovers who would complain too much. At least they’re getting something.

The answers are getting shorter, and I sense we may be coming to the end of this conversation. I only have one more. “You’re distributing the rums in Italy, and have had a long association with DDL. You’re hardly a disinterested party. But as a simple lover of rum, putting aside any bias as much as you can, what do you think of the Rare Collection?

There’s a smile in his voice as he notes the care of my phrasing. Or maybe he’s just thinking of these rums, his now-grown children, with fondness, and delights at an opportunity to speak of them. “I received samples in December 2015, and Daniele (Biondi) and I tried them together with five or six other Enmores, Port Mourants and Versailles rums we had from previous years. And I am telling you, these are every bit as good. They lost nothing, and preserve everything in my principles – tropically aged, no additives, single-still, cask strength. The taste is amazingly good, and I think they are great additions to the full proof Demerara lineup. It may be too early to tell, but if they continue to issue such rums in the future, these first editions may one day be worth quite a bit, the same way my first bottlings appreciated on the secondary markets.”

His tone has that evangelical fervor, the ring of utter personal conviction, that always characterizes his public presentations, and I gotta admit, the enthusiasm is infectious. He may or not be right, and others may disagree with his assessment in the months and years to come – but there’s no doubt he really believes they’re that good. I’ve heard him speak that way about his other rums and rhums as well, and we know Velier’s track record, so perhaps we should just take it at face value. Until shops actually start selling them and we start seeing reviews out there, not much more to be said. I think we’re just about done here.

I scratch my head, look at my notes and questions, and realize an hour has gone by. Luca is now buying organic apples for his pretty wife through the taxi window, waiting to see if there’s anything else, but he’s covered it all for me, filled in most of the blanks. What little information I have from DDL confirms most of this. So I give him my regards and thanks, we exchange notes on our movements around the world in 2016 and agree to see if we can meet up somewhere, have a relaxed session and maybe drink a sample or ten. And, of course, as always, to talk rums.

***

Other notes

This was not a formal interview. It was a discussion between the two of us, which is why I wrote it the way I did. From his perspective, it was to some extent also publicity, even damage control. It’s no coincidence that this and Cyril’s more formal interview came out so close together. Had I not written the two other essays about DDL already, I would not have bothered, but this wraps things up and substitutes such opinions and guesses as I have expressed, with more factual information.

The formal release of these rums for sale with all the marketing blitz, brass bands and bunting is supposed to be the end of January / early February 2016.

 

 

Jan 202016
 

Rare Collection

“I hope for them that the rums are good,” muttered Cyril darkly, as a bunch of us exchanged comments on the newest DDL offerings. We should have been happy, but we weren’t, not really. Few of us rum watchers were.

Back in December 2015, I read the tea leaves spectacularly wrong and suggested that DDL would not be issuing single-still Velier-style full proofs any time soon. A month later they did: an Enmore 1993, Versailles 2002 and PM 1999. I’m actually kinda surprised nobody ragged my tail about my utter inability to forecast what might even have been a foregone conclusion after the age of Velier’s Demeraras abruptly ended. So yeah, I munching a big crow sandwich right now.

Still: if you’re not deep into rums, perhaps the way the blogosphere erupted at the news of DDL’s full-proofRare Collectionmight have taken you aback. A link to an article on Velier’s site went viral almost immediately on the FB pages of la Confrere, Global Rum Club, Ministry of Rum; even some blogs made mention of it. People who loved Velier’s Demeraras, and who snapped up indie bottlings of Guyanese rums for ages, were happy as a Caner who fell into the vat, that DDL had finally started to “tek front.”

But as time went on, it became clear that there were several issues with the three bottlings named above, and all of them pointed to what I maintain are deficiencies in DDL’s strategic (or marketing) arm. They misread the public sentiment and displayed no real current knowledge of what drives purchases of upscale “super-premium” rums. They came at the wrong time, at the wrong price, with too little information and with the wrong fanfare.

Consider:

There was absolutely no forewarning at all (see footnote 1). The picture and a brief notation in Italian went up on the Velier website (it has now disappeared) and that was it. And not even in time to make the Christmas season, where traditionally liquor sales peak. As of this writing (January 20th) they are still not represented on El Dorado’s own website (although the deceased Mr. Robinson remains as a valued member of the team). DDL’s Facebook page has nothing, and questions I raised in private messages to them went unanswered. Wow. Who on earth is in charge of getting the message out over there?

Along with the lack of warning, there was no mention of three key points that anyone selling a rum about which there is great anticipation should reasonably consider:

    1. Where were these to be distributed/sold?
    2. What would the price be?
    3. How many bottles were issued?

So essentially, until the Danes at Romhatten got their hands on a set and started writing about them (the PM received a 96 rating), few people knew where they could be had. Most online stores still don’t carry them. It was later established they would not be sold in North America. And when it was understood that they averaged out at €290 a bottle in Denmark and Germany, whereas most independent bottlings of the same ages cost between a €100-200 on the primary market, the grumbles got louder.

Leaving out production costs and taxes, two things drive a bottle’s price way upage (to some extent, though I have paid an arm and a leg for a seven year old from 1980), and more than that, rarity. The two together create monsters like the Appleton 50 year old ($4500/bottle) for example. One of the reasons a Velier Skeldon 1978 pushes prices past the thousand euro mark on the secondary market, is because there are so few out there.

However, DDL has not marketed the rums with indie-bottler-level pricing to titillate the market and grab initial market share and establish their own reputation for great full proof rums, separate from that of Velier; they gave no hint of how many bottles were issued; they advertised not at all, and to add insult to injury, are staying mum on the fora where they can engage their fans and the general public. All of this suggests that we are being asked to pay very high prices for an unproven product of uncertain commonality. If a hundred bottles had been issued that would be one thing….ten thousand would be quite another matter.

Consider this key point alsoLuca was the recipient of a decade of goodwill for his full proof lines, aided and abetted by issuing rums that were very very good. The man had an enviable track record, made almost no dogs, and had no dishonour or disrepute attached to his product (like DDL got when hydrometer tests began to show the inclusion of unreported sugar to their standard aged rums), and as a result, people were willing to buy his products blind, almost at any price, knowing they would get something that had a good chance of being an excellent drink and a worthwhile investment. And to his credit, Luca provided all the info up front, and never priced his rums to the point where this kind of essay became necessary.

DDL maybe felt that “if we issue it they will come.” Given the explosion of interest in the new line, they were certainly correct there, and they themselves have many decades of goodwill of their own to tap into, deriving from the El Dorado line of rums (if not the Single Barrel expressions). So I’m not saying DDL makes bad rums (quite the opposite in fact). And believe me, I’m not pissy because I read the future wrong. In fact, I have already bitten the bullet, put my money where my mouth is, and bought all three of these releases at those crazy prices. I look forwardkeenlyto reviewing them.

What I am is annoyed with the stumbles of a company for which I have great regard, and which should know better. You don’t issue expensive rums after the holiday season, when purses are scrawny and credit card bills are due. The pricing and the lack of information are sure to piss off more serious rum lovers (and writers) who make purchasing decisions carefully. One spends twenty bucks on a whimnot three hundred. And think about this also: when bloggers to whose opinions people attend say they will not buy these rums because they are too pricey or difficult to get (as several have already told me), their audience gets turned off too, and sales will inevitably diminish. If this happens and DDL believes there’s no market for full proofs, well, then, what do you think they will do? Cancel the entire line, maybe?

So yeah, I’m a little miffed with DDL’s new rums, much as I applaud the fact that they’re issued at all. Only time will tell whether the price they’ve set is justified. In the meantime, they’d better start providing us consumers with more information, not less. And those rums had better be damned good.


Notes

  1. Inadvertently, I’m sure, the Guyanese daily Stabroek News actually mentioned these three rumsback in November 4th, 2015. It is clearly stated in that article that they would only be sold in Europe.
  2. In January 2019, I wrote a recap of my opinions on the the Rares to that point, Releases I, II and III.