Nov 252023
 

Rumaniacs Review R-160 | #1041

Few rum aficionados need me to elaborate either on Don Q, the “other” major distillery on the island of Puerto Rico which makes it, Puerto Rico itself and it’s peculiar status vis-a-vis the USA, or indeed, this rum. Any one of them is an essay in itself and can lead to any number of rabbit holes,

Let’s just stick to the basics, then. In brief: like Bacardi, Destilería Serrallés was founded by a Catalan emigre in the 1860s (the sugar plantation the Serrallés family first bought goes back three decades before that), though they lacked the global ambitions of the larger company’s operations and have stayed within Puerto Rico. Don Q, named after Sancho Panza’s elderly sidekick, is the flagship brand of Destilería Serrallés with several expressions dating back to 1932 when it was launched to compete with Bacardi: however, let’s be clearthe Cristal was first released in 1978, when it was specifically designed to compete with the rising popularity of vodka. Before that, I think white rums were just called “Don Q” and had a distinguishing white label (my assumption), since I can’t find any reference to a specific one predating the Cristal.

The Cristal itself is a white rum, adhering to the Latin style of light ‘n’ easy rum making, and is the result of distillation on a multi-column still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). The review of the modern equivalent gives you some more details of the version you’re likely to find on store shelves these daysthis one, as far as I can tell, is from the mid to late 1980s, perhaps the 1990s (the label has undergone several revisions over the years and for different countries, so dating is imprecise at best).

Colourwhite

Strength – 40%

NoseHas a sort of light and creamy aroma, like custard drizzled with vanilla syrup. Acetones and nail polish. Slightly sweet, somewhat warm. A few faint fruity notesnothing really identifiable leaps outwhich are just trembling on the edge of a flat cream soda.

PalateSharpish, mostly pineapple, vanilla and flavoured yoghurt, iodine. Not a whole lot going on here and while not really unpleasant, there are too many discernible medicinal and ethanol notes to make to a drink worth having.

FinishDecently long, sweet vanilla milkshake and an apricot slice or two. Unremarkable, but at least there’s something here, which is already better than most of these bland, anonymous filtered blancos from the era.

ThoughtsMy remarks about when it was issued and why, is the key to unlocking why the profile is what it is: inoffensive, bland, easy, vodka-like…and by today’s standards, rather uninteresting. It remains what it has always been, a cheap bar mixer, without much of an edge to wake up a mixed drink. Older versions like this one seem even blander than the modern ones, and so my recommendation is to get one if you like to drink some rums from Ago, but don’t expect too much, and keep mixing your mojito with what’s on the shelves today.

(73/100) ⭐⭐½

Sep 222023
 

Don Q is the other big brand from Puerto Rico that many believe has bragging rights over the Big Bad Bat when it comes to quality, yet somehow does not inhabit as a deep a mindspace as Bacardi does. The brand is very well known in the US and Canada (though I don’t see it for sale out west very often) but I get the impression it’s somewhat less of a thing in Europe or Asiaprobably because they have plenty of brands of their own and so don’t exist in the same spirituous desert.

Don Q is the flagship brand of the other huge distilling operation on the island of Puerto Rico, Destilería Serrallés: like Bacardi it was founded by a Catalan emigre in the 1860s, though they lacked the international ambitions of the larger company and have stayed within Puerto Rico the whole time. Destilería Serrallés produces three main tiers of this branded rum: the Traditional range of mixing agents (Cristal, Gold and 151); a series of flavoured rums, and the more upscale “Serrallés Collection”, which is where the aged, finished and stronger premiums live. Don Q as a brand is named after Don Quixote (one wonders where Sancho Panza is lurking), but the reason has little to do with the wannabe over-the-hill knight and more to do with the author and his masterwork (see below).

The Cristal is a white rum from the Traditional range: it is of course nothing like the robust white brawling full proof rums whose praises I have extolled in past lists of Great Whites, the ones that go out there sporting an attitude, showing off their glutes and spoiling for a fight. In point of fact it’s a light rum coming off multiple distillation runs on a five-column industrial still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). Therefore it adheres more to the ethos of relaxed and affordable backbar general mixers, a sort of workhorse of daiquiris and mojitos, hearkening back to the light rum period of the previous century, than something more primitive and elemental.

The tasting notes show why the above paragraph can be written. There’s vanilla, coconut shavings, some nail polish and brine. Also, after some time, one can pick out citrus, light cream soda, cherries, some ripe juicy pears. It just kind of fades away at this point and there’s little more to be gained by hanging around

The palate shows off a similarly light and easy island charm: sweet, light, creamy, with some watermelon, papaya, cream soda, ginger, and again, the pears, maybe a couple of bananas. A dusting of cinnamon can be discerned with care, and the finish is as expectedshort, prickly, a touch of honey and coconut shavings set off by that slight twist of lemon.

The Cristal, then, is a completely serviceable rum with just enough taste in there to lift it (slightly) above more anonymous fare that tries less, and I can see why some consider it a step above other whites, including Bacardi’s. There’s a bit of edge lurking behind the inoffensive first taste, a hint of undiscovered character. That said, the strength makes that difficult to come to grips with, and rums like this are never going to be my go-tos unless I just want to get econo-hammered. Overall they display too little of interest, being quite content to stay in the background, sink in the cocktail, and disappear. Thus, they play it safe and take no chancesthe alcohol is delivered, the drink is ok, it goes down easy, no fuss, no bother, mission accomplished.

That will work fine for people who don’t care, and I don’t cast any aspersions on either buyer or seller in this matterthe purpose of the review, then, is less to pass judgement than to simply tell you what you’re getting when you fork over your two bits. As with Bacardi Superior, Lamb’s and other lightly aged, filtered white rums, the answer is, “not a whole lot”. But then, that’s also why you don’t pay a whole lotit’s quite cheap, and you’re not getting a dated, decades-old rum of complexity and age which is old enough to vote and will take your an hour to come to grips with…just a relatively neutral, inoffensive rum that serves its limited purpose, and delivers exactly what you pay for, plus a few cents extra.

(#1027)(76/100) ⭐⭐⭐


Other notes

  • The rum is cheap, yes: this also comes not only from economies of (large) scale, but from the impact of the cover-over tax rebate the company receives, which keep prices down.
  • This is not a much-reviewed rum; the Fat Rum Pirate rated it two stars in 2017 and he commented on its neutralityhe wasn’t impressed. Spirits Review gave it 7 olives out of 10 in an undated review probably coming from around 2010 (the design of the bottle is an earlier variant). Honestboozereviews, writing in 2018, figured it rated around 6.5 points and mentioned it mixed well, was easy to find, and cheap. Lastly, Dave Russell of the dormant site Rum Gallery scored it 8.5 points in 2012 and said that he asked Robero Serralles about the name Don Q, and was told it linked the brandmade by the descendants of Spanish Catalansto Spain and its preeminent work of literature, and both were masterpieces.